1. Introduction 1.1 What is an Internet search engine? 1.2 Growing importance of search engines 1.3 Major search engines 2. Search Engine Features 2.1 Design 2.2 Technology 2.3 Optimization 2.4 Spamming 2.5 Size 3. Search Engine Function 3.1 Google 3.2 Yahoo 4. Search Engine Ranking System 5. Search Engine Resources 5.1. Resource for Users 5.1.1 Utilities 5.2. Resource for Webmasters 5.2.1 5.2.2 5.2.3 5.2.4 5.2.5 6. Web Search 6.1 Researching Keywords 6.2 Search Guide 6.2.1 For users 6.2.2 For webmasters 6.3 Keywords Google Yahoo URL Checkers Online Promotion Adding search to your site
7. Web Submission 7.1 Submitting to Directories 7.2 Submitting To Crawlers
7.3 Submitting via Paid Listings 8. Search Engine Glossary Conclusion
The World Wide Web (WWW) is an unlimited treasure of information catering for the needs of its users. With the availability of billions of web pages on the Internet, it has obviously become very difficult for a user to get particular information he/she needs from it. Searching for specific information in the vast platform of the Internet is like searching a pin in the haystack. A user, while searching for the required information, will certainly waste his/her valuable hours navigating largely irrelevant websites, plus at length gets frustrated. All these gave rise to discover a powerful tool called "Internet Search Engine".
1.1 What is an Internet Search Engine?
An Internet Search Engine (E.g. Google.com) is an automated software device, which indexes documents on the Web. It is a tool that extracts the required information from the websites it has in its database and enlists before the user according to its algorithms. As the primary job a Search Engine is extracting information, it searches for the required information from the websites it has in its database, based on the words or phrases (keywords) used to search the needed information. So, the words or phrases play a vital role in matching the search criteria. While supplying the required information, a search engine basically performs three jobs viz., searching the internet basing on the keywords; keeping an index of the words it finds and where it finds them; and allowing the users to look for words or combinations of words found in that index. Search results and rankings: A majority of the web -surfers depend on search engines to find their needed topics as well as to explore new websites. Most of the surfers get off to the first top 20 or 30 search results, even though search engines put forth thousands of results. As such, unless a website is placed in the top 20-30 search results, it is not likely to be recognized by the bulk of users, despite its coverage of potential information. Many websites use "Spam" techniques to fool the search engines into awarding high ratings to inappropriate pages by emulating the criteria followed by the search engines in ranking the sites. This possibly affects the reliability of search engine query results. But, now the search engines have become aware of these tricks and these sites are restricted from appearing in the result pages. When a word or phrase is entered in a search box, the search engine gets the web pages contained in its database and presents to the user, which are automatically sorted by their feasible significance. The web pages or websites appear according to their "relevancy" with the words or phrases used. Later the search engine lists or ranks the resulting sites in order of its own assessment, which are often company coverts. Hence the ranking of the sites are enigmatic. Factors for good results: Search engines give due importance to the websites according to two factors: website's content and its external position. There are probable chances for a website for getting
listed top depending on its content prepared sheltering best word frequency, location of search terms or keywords, proximity and design. The external factors are: link popularity; click popularity; sector popularity; business popularity; and pay-for-placement rankings, which produce maximum chances for being listed in top results. However, a faithful appraisal of a search engine's skill and database is identified by its ability in providing results and how the search process and results set weight against its rival search engines. Besides finding information, the search engine is a significant promotional tool for valuable business and marketing channel. How search engine works? There are different ways of operating the search engines such as using the automatic software programs known as spiders, worms, robots and gatherers, which crawl into the web pages they have, and collect the URLs or addresses of the websites, contrary to "Directories" (E.g. Yahoo.com) that are compiled by humans assessed and categorized according to human decisions. Most of the search engines are free. Some search engines update their database daily and some are paid for their services. With the increase of the usage of search engines by the Internet users and with the search engine competitive listings, the top-ranked websites equivalently get amazing rise in traffic and eventually their businesses go up. But it depends chiefly on the strategic procedure called Optimization or Search Engine Optimization. Unless a website is essentially optimized, it is hard for it to be listed in the top 20-30 ranks and to tap potential visitors.
1.2 Growing Importance of Search Engines
Business perspective: These days Internet-based business has tremendously been increasing, simultaneously giving a scope for terrific online competition. Firms are highly concerned about achieving their targeted ends and vying with their competitors in their respective businesses. Their concern and competition mainly rests upon increasing the inflow of the traffic to their websites, the core point of the business. Since 85% of the Internet users use search engines for the information they are looking for, search engines play a vital role in bringing potential traffic to the websites. Thus Search engines are gaining strength as a medium of marketing and as a link between the customer and the vendor (website), and consequently the importance of search engines is growing swiftly. Another important thing to note is that a customer is 2000% more likely to access a website through a search engine than by any other means of online advertisement . According to a survey, one in 28 pages viewed on the Internet is a search engine result page. It is also interesting to note that the epoch of propagating business through online banners and ads has almost come to an end since online ads and banners are highly expensive. As most of the business firms operate upon a budget, they look forward for some economical means of publicizing their businesses, which
They are undertaking the task of Optimization of their sites and submitting them to the search engines to yield potential traffic. Further 55% of online business originates from search engines and without spending much on advertisements. while another search engine may rank it lower or higher or even may rank another webpage. here also search engine has a great importance unlike there in the business field as a “ linkbetween” . which inversely contributes to the importance of search engine. Thus.
60% 50% 40% 30% 20% 10% 0%
55% Search Engine
Percentage of Online Purchases
16% Banners & Ads
Information perspective: Apart from the business perspective. are some of the major stores on the Web where there is a lot of offbeat competition among the websites with the surfers going for credible information and latest knowledge. a search engine lists a web page on sports shoes according to its own algorithms. and where there is a competition there grows a pretty good importance of the competitors (search engines). Aren’ the above t substantiates the growing importance of the search engine? Lets go through the following chart to understand clearly. matrimonials. also based on its own methods. The information-based websites are equally competing with their business counterparts and are trying to get increasing traffic..
. News. there materializes a bizarre competition within the search engines with the different search engines display different rankings and ratings. For example. It means there is a pretty competition within the search engines for the one product. sports shoes. A search engine may display the highest credible result of a web page compared to another search engine and a user may usually go to the highest-ranked web page which results in the increase of traffic to the website. articles. greetings. The importance within: With both the business and information fields swathing the search engines. etc. the information field towers on the Web.can be achieved through search engines. movies.
except in the case of "Open Directory and Yahoo" as their listings are compiled by human editors. It provides main results. It rates sites on the basis of the response they had from the visitors when compared to other sites. the search engines list web pages based on the automated "Spiders" that crawl over the Web. It is a human-powered search service.as well as importance and credit to the search engine.
1. It covers comprehensive and extensive power searching commands helpful for both surfers and webmasters. owned by Ask Jeeves.
. and is also available as an option to searchers at MSN Search. such as HotBot. Google has gained extensive acclamation for its high "relevancy". Predominantly. It has acquired a fair name for search services on the web. Inktomi also provides crawler-based results as backup to the directory information. It also lists results from Ask Jeeves. serves its own search results as well as its partner sites results. Google abundantly uses link popularity. Thereby the importance of the high-and-credible-ranks awarding search engine escalates. then it provides matching web pages from various search engines. Launched in 1995. Its main listings for categories and websites are from the Open Directory. which appear at HotBot. Some of its results match with AltaVista results. Open Directory and LookSmart Ask Jeeves gets exact information asked for. Altavista is considered to be one of the largest search engines. and if it fails to find relevant page to the query. which helps in finding good sites in response to general searches.3 Major Search Engines
The following search engines are considered as the Major Search Engines on the Web. Excite serves with a large index and displays non-web material like company information and sports scores in its results. They are often upgraded to keep pace with the increasing web and to generate potential web traffic to different sites. Direct Hit. While ranking websites. These search engines are used largely by both surfers and webmasters for various dependable results. MAJOR SEARCH ENGIINES MAJOR SEARCH ENG NES AOL Search searches across the web as well as its own content. It contains huge index and provides some results to Yahoo and Netscape search.
It has a directory generated automatically by Inktomi along with its crawler-based results. the oldest major website directory. iWon is backed by US television network CBS. Featuring a large index on the web. but only through its partners. It has over 1 million sites. Launched in 1999. Acquired by Netscape in 1998. an independent service. then the results are supplemented by Google. presently Open Directory information can be used by anyone through an open license arrangement. ODP is also used profusely by Lycos and AOL search engines. Its services cannot be availed directly. FAST search engine and Direct Hit results. Open Directory. LookSmart. However. Mostly. RealNames and Direct Hit also help the MSN Search. Its listings also constitute results from Open Directory. If it fails to find a match. It gets its directory information from the Open Directory Project.
. Inktomi was first used to power HotBot. Excite and many other search engines. It provides a common index to its partners. its primary search listings are displayed from the Direct Hit service. is the largest guide compiled by human beings. One can search them for free. magazines and databases.HotBot
Open Directory Project (ODP)
HotBot has many power-search features. but has to pay $4 to view them. there is no charge to view documents on the public web. Lycos Search mainly depends on its "Spider" that spiders across the web. is a directory of websites compiled by human beings. and the secondary results are displayed from the Inktomi search engine. It provides directory results to MNS Search. formerly known as NewHoo. but now its index powers several other services. When it fails to find a match from its database. Northern Light is able to gather documents by topic and it also has a set of "special collection" documents from thousand sources including newswires. displays results compiled by human editors. Its secondary results come from Inktomi. MSN Search directory is powered by LookSmart search engine. Yahoo search. the n Inktomi provides it with the search results.
4. which are a combination of a directory and a search engine to give their visitors the most appropriate and total search listings. Hybrid search engines: Hybrid search engines are new generation Search Engines. For example: Though Yahoo! was started as a directory. etc. searchindia. E. Britain. Internet.wav. images or video files from different WebPages.. Canada and other countries in the five different continents.g. they are classified into several types.mp3. an automated search engine.jpg. For the convenience of the web users. . .gif. directories. Some of them are classified as follows: 1. FAST Multimedia Search locates and lists images. Search Engine classification: Since there are a number of Search Engines available on the Web. Career.Yahoo matches are followed by Google matches. 3. it cannot understand what pearls are. Yahoo!.bmp.g. Instead it relies on the words or text seen around the image or in the file name to understand the contents of the image. Multimedia Search Engines: Multimedia Search Engines are a kind of functional and exclusive search engines used to locate sounds. . The top ten search sites are hybrid search engines. 3. World Search Engines include engines that are specific to India. Education. AltaVista Photo Finder is a remarkable service that lists a collection of images. On the other hand.
. the United States. audio and video clips over the web. 2. depending on their scope and capabilities to carry out a search. Science and Technology. Reference Sites focus on specific topics ranging from education to employment. AltaVista. Computers. Topical Search Engines are helpful while searching for a specific topic. it appends search results from Google. . audio and video files from the indexed files of FAST Search. Sports. You can narrow down your search for specific kinds of formats with extensions like . Meta search engines and child-safe search tools. Women. Some of the Multimedia Search Engines are: 1.com. Google uses Open Directory Project's directory (complied by humans) to enrich its listings. these results include thumbnail view of the images listed. 2. You can here have the latest information regarding several topics like Health. Lycos Pictures and Sounds is a multimedia search service powered by Lycos. Tourism. E.. to its physically compiled results. If you look for an image like “ Pearls”using this. You can view thumbnails of the images based on a category from the PicturesNow Catalog. etc. General Search Engines is a collection of general-interest search engines.
6. the image caption. file name and other things while determining the contents of the image.4. Audiofind. 5.com provides you a directory of multimedia resources of different categories.com lets you browse for MP3 files on the b asis of artiste or genre.
. StreamSearch. AltaVista's MP3/Audio Search service provides sound listings from its indexes collected by crawling both web and FTP sites along with those available from partner sites such as CDNow and MP3. It also uses sophisticated algorithms to remove duplicates and to make sure that the highest quality images are presented first to you in its results. Google Image Search analyses the text surrounding the image.com. 7.
After you are done with picking up right and accurate keywords. Also using meta tags you can control your site’ description in the s search engines. When a web page is created accommodating relevant keywords. Also when a page is loaded with larger sections of graphics or image maps or frames the search engines. go for the services it aims to provide or products and select some keywords that best describe the website. Some of the techniques are mentioned hereunder for better designing. Search Engine Features
2. Keywords should reflect content Unless the keywords are reflected in the content. But remember that the text should be visible. the web page will not work well even if it has good page content and the meta tags well placed.1. For best listings on the search engines plus to acquire traffic. However. there are possible chances for a website to be listed in the top search results. It is because search engines cannot read them and thus the text becomes less relevant to the keywords. So in such case using HTML text will be more helpful. Selecting and positioning Keywords The primary aspect of the design is selecting the accurate keywords for a company or information websites. move on to then placement of strategic keywords in the web pages. ideal design is a must before submitting to search engines. prettily misses them out since they cannot read such things. Also see how your competitors are being listed top on the search engines. there is no warranty that meta tags help you list in the top results. Search Engine Design
As far as design is concerned most of the websites are poorly designed even though they are at an advantage over other pages having the best content and being eligible for better search engine placements and online promotion. Add References
. while searching. So to avoid this use meta tags and beat the problems with tables and frames. Remember to include appropriate words in the page title. One significant reason why a website is poorly ranked is due to the placement of inappropriate keywords in the titles. Problem with Tables and frames One of the major causes for the poor display of a website in search results is tables and frames. Prepare your keywords keeping in mind all these details. If you have a company website. for the repeated invisible keywords with tiny font or the same background color text are considered to be spamming for which act your page may not be indexed. Ensure how your customers search your website and what keywords in general and in particular they use to have your information or service.2. and thereby loose potential traffic.
co.Give suitable references to your text. As search engines have grown smarter to update their database. Search Indexing
. When you find this type of situation. For instance. how to get proper sleep page may be given references as “ sleep well”and “ sleeping” With this. finds out the spamming. Sometimes pages may disappear from catalogs or links may go wild. taking the query form as parameters. a website with Indian domain “ . inform the search engines to include your website manually. your keywords in a legitimate manner without any scope for spamming.
2. Instead of spamming. Never go for spamming While designing your website for search engines. So check them out and make necessary changes. Monitor listing Once you are listed in a search engine results. keep checking your pages to find out what is happening to them. These HTML hyperlinks will help the search engines to follow the relevant pages. as it helps the search engines to find pages within the website. To prevent such trouble. Prepare site map Also. Most of the websites change their content once or twice in a year. When you make significant changes to your website.2 Search Engine Technology
What is Web Search? Web Search is a process of receiving a query from a web user. searching for the terms. For example. resubmit it so as to be current with the content.
HTML hyperlinks Most of the search engines cannot follow image map links from the home page to inside pages and unfortunately the search engines miss to get the inside pages. go for hard work and creativity. Also see that a number of search engines are now filtering websites by country-specific domains. prepare a site map page with text links to everything in your site. they may visit your site less often.in.” may be filtered out. Spamming is a kind of work that facilitates a website to be ranked well in the search engines “ temporarily” When a search engine . create links to your pages from the home page and place them down at the bottom of the page. bear in mind all the practices that are considered spamming by the search engines. collecting the results according to a prearranged setting and listing them. the references emphasize . the spammed website is excluded from the search results and is also penalized.
Duplicate Files Local file indexers are smarter enough to remove duplicate pages. there is no robot or spider as they are examined and indexed by human editors. In case of directories. ASP (active server pages) and the like. automatically index and include into their database. What they get is pure HTML source stripped off all markup and tags. or bots. check the system update date for the file. Local File Indexers Local File Indexer finds a file by monitoring the directory structure of the hard drive. unless the content of the page has modified. Robot Spider updating The spiders update the websites they have already indexed in their databases based on the periods of updation. these pages will not be marked as modified. the document is scanned for links. which perform the job of a secret agent. which may vary from one week to several months according to
Optimization not only helps attract more visitors but also distinguishes your site from other sites. keywords play a major role since the searchers find the websites through words or phrases. So care should be taken while choosing right titles and keywords that characterize the contents of your site. but a persistent and complex process of making your site most effective. Some robot spiders. to update the indexes. They do not locate pages unlinked from any of your starting points. the robot will then send a GET request (the usual request for an HTML page) and store every word. The server replies the query by filling the HEAD request from an internal cache. Do some research and pick up the 3 main keywords or 2-3 keyword phrases and construct a title which should be creative and emphasize the theme of your site. Top search results will be displayed. Such sites are penalized and often barred from getting listed by the search engines characterizing the act as “ Spamming. If the date has been changed.3 Search Engine Optimization
Getting listed in the top search results is not a great achievement. Click the first three or four listings. To understand it clearly lets take an example: Go for a major search engine and type there a word or a phrase about what you want. You will indeed see that the titles match with the keywords and give the information you need.the respective schedules by the search engines. So select a right title that best conveys about your website to your potential visitors. functional and reliable and capable of mustering those visitors who are looking for the right things that your site provides. query the web server about the position of each linked page by requesting for the HTTP header using a “ HEAD” request. Doorway Pages
. keeping this in mind. The title is the key thing that describes about what your website stands for. Keywords and Title To get listed in the top results as well as to gather right type of visitors. Various websites adopt wrong methods for optimizing their sites like using keywords repeatedly or employ inappropriate keywords for highest relevancy in the search engines. without opening and reading the entire file. Match the titles with your keyword or phrases you typed in the search engine. So.
2. Then cut them down to no more than 3 keywords that most accurately speak about the content. Then the robot spider compares the modified date from the header with its own last modified date. if your web page contains some specific information or product. Your phrases also should be no more than a combination of 3 -4 words. As the robot spider indexers use HTTP. find out at least 20-25 keywords or phrases that speak about your web pages information or product. or if it is new and has not yet been indexed. they can be slower than local file indexers and can stress your web server asking for each page. Now these curtailed keywords form the main basis through which your site is visited.
Some sites create a doorway page (also called as leader page. Bridge page. no search engine will consider them as spam. However. Specify 'ALT' tags to all your images <img src="xyz. A search engine lists the . Since you cannot get included in every search engine for every possible keyword. As long as your doorway pages are genuine. Title tag The Title is written in between <title> and </title> as: America </title> <title> Pilgrim places in
The key words you frame depend on how you title your page. It can be an intensive source of information rather than just targeting a search engine to appear in the top ranking listings of search engines. portal page) with the words or phrases used in tags . The headings in the page should be placed in between <h1> and </h1>. “ of” And” “ ). HTML tags HTML tags influence the appearance of web page on the browser. titles and the content of the page. Headings are considered highly by the search engines. takes up the task of a home page. for” title of your page and your domain name while displaying search results. A doorway page directs the visitors to the actual page they desire and is never seen by the web users. Moreover. But doorway pages always may not click. gateway page. <h1> Temples in America </h1> <h2> Temples in California </h2> 3. Suppose. It should not contain more than 40 characters or at least 6 words (not considering common words like “ .jpg" ALT="This is one of the most visited places in America” >
. Using these tags you can optimize your page. Search engines may sometimes feel that they are created to fool them and may consider one of the spamming techniques and give you a lower score. if properly planned. Jump page. <h2> and <h2> and the size of the text changes wi th the number. This title should appear once in the keywords. a doorway page. there will not be any problem if they feel that the keywords you submit in the doorway pages is relevant to your page content and you are not attempting to mislead them. and what ever you see in the form of text or images is actually presented in the form of HTML tags. you have some 10 -20 most sought after keywords or phrases which you think best describe various aspects of your page content and if you think you cannot use all of them in the meta description tag then go for a doorway page which optimizes these words. it offers a wide range of optimized keywords or phrases through which a visitor can find the intended site. Put proper headings Make sure that some of your keywords appear in the heading s tag so that the search engines will catch them while indexing the pages. 1. 2.
“ Churches” . Meta keyword tag <meta name=“ keywords” content=“ Pilgrim places in America” “ . c. They are helpful not only in describing your page but also distinguishing it from others. Meta tags are significant because a search engine looks for them in your page in order to place it accurately in its index. and ensure it contains your keywords or phrases. Consider adding Meta Tags to the head of every single webpage. This is the description of the page that shows up when the search engine searches a page. who created it and help the promotion of your website. 4. Make it descriptive.
2. Pilgrim places” > This tag contains the keywords the visitors possibly look for in their page and the search engine index the page based on these keywords. They give the visitors a better view of what your page contains. b. “ Mosques” “ . They ensure top rankings to your page. without meta tags a search engine cannot know the contents of your page and may find it difficult to list you properly.Search engines decide the contents of the image on the basis of the text located around it. Spamming
. Meta tags searched by a search engine include : a. If you just create a home page and register your URL. url=” homepage. META HTTP-EQUIV tag <META HTTP-EQUIV="refresh" content="0. It should contain the description of the specific page.htm"> This tag is used to refresh the contents of the site and redirect the browser to the specified page after waiting for a specified time. <meta name="description" content="Get the details of Pilgrim places in America and enjoy visiting them"> This tag should describe the specific page. Meta tags are a part of the HTML tags that are not visible to the users but never affect the appearance of your site.4. Meta tags Many of us might have heard about Meta tags but only a few are aware of their use and working. Temples". It’ s much better if the description is not more than about 300 characters long. and not the whole website. Meta description tag The <meta> description tag describes the contents of the page.
Practices considered spamming Earlier. users cannot see it but a search engine can identify it) Presence of ambiguous descriptive words about a page's content in the meta description tag. Submitting identical pages. The following methods are some of the unpleasant attempts to ensure high ratings for their sites. some of the web pages are excluded for their awful practices that are indeed considered spamming by the major search engines. A deliberate act of modifying the contents of a document with the intention of duping the search engine into conferring high ratings to irrelevant web pages in order to attract more web navigators can be regarded as spamming or spamdexing or spoofing. In fact. Google does not count the relevancy of the page if the text is very tiny or very large. Inktomi excludes the pages from its listings. The result is the listing of inappropriate and unsolicited bulk of web material.What is Spamming? Spam techniques are posing a greater challenge to the credibility of a search engine. It disregards the page or imposes heavy penalties. However.
. But now search engines have become intelligent enough to find out these techniques. Redundant use of keywords. Altavista awards penalties to the sites that try to influence the rankings by adopting spam techniques. search engines were committing mistakes by awarding ranks to some of the improper pages for their higher keyword relevance. Search engines aim at providing reliable results to the web users. Inappropriate or Superfluous use of keywords in the page Keeping text in minute fonts or Invisible text (the background color and the text color being the same. Using a meta refresh tag with a setting less than 30 seconds. These techniques help enhance the relative position of a site at the expense of the quality and services of the search engine's database but significantly reduce their reliability and usage. though irrelevant to the page's actual content to deceive the search engines. either from the same site or from mirror sites (same sites pointing different URLs) Submitting more than one page on a single day Irrelevant title or sub-headings Submitting for improper categories Creating artificial links to manipulate the ranking list Excessive use of frames and dynamic co ntent
How major search engines react to spamming Some of the major search engines exclude these pages from appearing in their listings or award extensive penalties for carrying out spamming techniques and misleading their indices. because of these practices their indices are muddled with extraneous information.
Since Google uses wide links while looking for a site.-
Also those sites that resort to these practices are disallowed from further submitting their pages. From this chart. services and care should be taken that they are optimized properly. which can efficiently grab the information from the sites and present the best information available to the user. Not only search engines reject your pages but also visitors hate you.
Avoid spamming Following the spam techniques you can make your pages appear in the first pages of search listings temporarily. Suspicious pages are first blocked and removed from the listings. create a few workaround pages.5 Search Engine Sizes
Size of different search engines Web became a necessity these days and search engines have become the major tools. the wider it will cover the web and provide high quality results. A visitor while looking for rare information on the web may think of using a search engine with a large index. it indexes a large number of sites though it has never visited them actually. The following chart shows the sizes of some of the major search en gines. but once you are found you will be banned or penalized severely for the crime. This compelled the search engines to compete with each other while reaching out to the visitors in the best possible way and providing exact results. they are submitted for a review by human editors. These pages should reflect your products. If your site contains a large number of pages and if you think search engines cannot index them appropriately. it is evident that Google is having the largest index covering more than 2000 million pages over the web followed by FAST which covers about 625 million web pages.
2. Further. The larger the size of the index of a search engine. which means a wider coverage of web and a greater amount of information. Instead work hard to give out the quality content and strive for permanent placement in the first 10-20 listings which ensure visitors to your site all through.
Most of the people are restricted to the first few results. STORAGE SUMMARY Total Size of Fetched Pages Compressed Repository Short Inverted Index Full Inverted Index Lexicon Temporary Anchor Data (not in total) Document Index Incl. So. to be efficient. Moreover. a visitor can probably visit only the first 20-30 sites that are listed high in its rankings. he/she can as well use a search engine that has got smaller index because large index does not essentially mean accurate results. Furthermore. The following table shows some statistics and storage requirements of Google.8 GB 53. Storage Requirements Apart from maintaining greater search quality. it is not just enough if a search engine has got large index.Does size matter? While a person looks for general information. the total size of the repository is about 53 GB. One aspect of this is using its storage efficiently. Variable Width Data
147.6 GB 9. Google is a good example for this. the greater the amount of text to be stored. Due to compression. just one -third above the total data it stores. the viewer’ s s capability to view them has not increased much.2 GB 293 MB 6. but it should be able to make effective use of its storage space to store the index. Google is designed to scale effectively the size of the Web as it grows. most queries can be answered using just the short inverted index. Its data structures are optimized for fast and efficient access.7 GB
. Even if a search engine lists thousands of results. Precision is more important than the number of results returned by it.5 GB 4.1 GB 37. The total data used by the search engine requires about 55 GB. The problem is even though a search engine’ capacity to list thousands of results has increased. a high quality web search engine may fit onto a 7GB drive. the lower will be the cost involved. With better encoding and compression of the Document Index.
Links Database Total Without Repository Total With Repository
3.2 GB 108.7 GB
.9 GB 55.
It is good enough to know that the
. the search engines not only rank websites by keyword relevancy. For instance. as said. they take that web page for result and ranking.4. This means. Hybrid Search Engine Rankings Many hybrid search engines . the results differ from one search engine to another. With this recent ranking techniques. Those web pages having higher frequency are typically considered as more relevant to the search query. it is mysterious why all the search engines don't provide same result and ranking of a particular website in their respective results. If it is not the case. Frequency is said to be the density of the keywords in a web page. since search engines cannot count on the decision they once take and look for past ranking. Hence. meta tags. Most probably. Most of the search engines’rules primarily include location and frequency of keywords on a web page for their search result rankings. if the result is ranked top. to search for anything. search engines have their own set of rules on which they work.AltaVista. What is Search Engine Ranking? Search Engine Ranking is a process of awarding ranks to a particular top search result of a web page of a web site by a search engine basing on its rules and methods. title and text. to WebCrawler link popularity is a vital factor for ranking. Lycos. creating quality links to a website has become a necessity for getting top ranks in the search engines. some of the major search engines . location and frequency is like a blueprint on which their results and rankings are formally based. Google. then the search engines move to check the keywords near the top of a web page such as in the headline or in the first few paragraphs of the text. Excite. Search Engine Ranking System
Recently. there is no assurance that the same result may get the same or higher rank subsequently. many search engines rank simultaneously the relevant result in a hierarchical order. WebCrawler considers the page having many links to it and regards it for its results and rankings. To most of the search engines. When giving out the search results for the information requested for by their faithful users. Yahoo have adopted a new ranking system that will follow and rank websites basing o n the links pointing to a particular website including the links quality. However. Yet. Location and frequency of keywords First of all search engines look through the appearance of the keyword in the title and when the keyword appears in the title.give precedence to the websites that they have reviewed. that search engines follow their own algorithms to run their respective ranking systems perfectly.combination of search engines and directories . With this. go for their favorite search engines assuming that they can get most appropriate results. Most of the users. but also consider overall popularity of the website.
websites that have earned a review will probably be more relevant for the results and rankings. Also. ratio is the density of the word relative to the total size of the page. Also. simply repeating a keyword without any grammatical structure may not probably be considered for best search results by the relevant search engines. However. when compared to those sites that are not reviewed. will be reviewed thoroughly in various ways and filtered out. d) When a particular item is searched using a phrase and is not found. most of the search engines have disclosed some of their ways of considering a website for better performance on them which include the following techniques: a) Webpages considered for top search results will have viewable text and frequency and location of keywords near the top of the page. no one can strongly say that a website may continuously score well on a particular search engine. Many search engines prefer shorter pages as they may have keywords in a greater relative frequency.
. some search engines find for words “ synonymous or similar”to the keywords in the webpages. So. b) Some search engines consider grammar in their reckoning the results. Excite cannot read meta tags at all and thus many web pages without having meta tags still do high on it. How to be ranked well Search engines frequently change and polish up their formulas or algorithms to provide better and more accurate results to their users. f) Almost all search engines consider spam-free webpages. words repeated in tiny or invisible fonts. e) Some search engines determine results based on the site popularity as to how many other websites have link with that website. meta tags have their own importance applicable to those search engines that consider them. Pages having these will have a plus point of being significantly placed in top search results. proximity of keywords is under the purview of search engines. which is called as "proximity of keywords". So. To understand clearly. search engines go for the words close to the item. c) Ratio of the keywords to all other words in a web page is also an important aspect of many search engines. Those pages created under Spam such as words repeated hundreds of times. Therefore. Ranking Vs Spamming One surprising performance of the search engines while ranking the web pages is that. they will never consider web pages created under disgusting Spam techniques and may also penalize the spammed-pages. However. or created with same background color in order to be ranked well. Meta Tags Mystery Most of the web-designers assume that meta tags are the " hidden mystery" behind the top rankings of the web pages. But their assumption is not substantiated by HotBot and Infoseek since they go for keywords in their meta tags.
g) Search engines such as HotBot and Infoseek award higher rankings to pages with keywords in their meta tags.
they fetch pages from your own HTTP server . Sometimes it happens that your site ranks low. outdated pages and problems with broken graphics. URL Checkers
What is URL checking? URL checking is done to ensure that your site is listed in the indexes of major search engines.
.5. it will be instantly displayed.which is slow and puts a load on the server. How URL checkers work? Some URL checkers only check local links but this will not work completely for a Library web site.3. outdated material. Some of the search engines enable you to do it easily with the help of a few commands and if your page is in their index.2. This reduces the load on one.e. even if it is referred more than once. it may fail to attract the visitors. a URL checker has to be designed so that it contains a parallel URL checker. dead pages. while fast. There is no need to spend a lot. because. URL checkers help you check for the position of your site in the index of a search engine. since what you want to find is the validity of a URL. despite having great content. if you've got links that don't work. as the other URL checker shares it. to allow you to learn how your site ranks for different keywords. and facilitates the speed. they must ensure that they check a given URL only once. But. 3. SiteSweeper review the sites and do a kind of site monitoring. may be inadequate for checking dynamically generated pages. Features of a URL checker 1. Some URL checkers gather URLs by spidering . They were also intended to validate the rankings of web pages. watch it out. while others gather URLs by reading HTML files in the file system. Web Doctor. written in the initial stages of web development failed to cope up with the increase in the number of files and URLs beyond the amount of space available in their memory and con sequently collapsed. Speed: Since it needs more time to gather and validate URLs from the wide extent of network coverage. just. since many of its pages are portal pages that list remote resources. They can identify slow-loading. Magnitude: Some earlier URL checkers. Search Engine Resources
5. Economical: Search engines must be able to have low cost performance in utilizing their capabilities like While ch ecking URLs gathered from many HTML files.536 unique URLs. 2. CyberSpyder Link Test will check up to 65. If your site marks a sharp fall in its rankings. the present URL checkers carry intensive checks looking for tens of thousands of files and URLs at a single phase. which. and most of them are subscription-based. i. CyberSpyder..
4. But the current versions do not face these kinds of problems. Validating FTP: URLs The File Transfer Protocol is a bit harder to handle than HTTP for the reasons that: 1. Each Search engine offers you certain commands to search for URLs or pages in their indexes. Earlier versions of the URL checker would fall back to the GET method if the HEAD method was not recognized. as HEAD was not defined in the earliest versions of the HTTP protocol. It is a connection-oriented protocol.usaindians.com/loans. use the command “ s url:” as: url:www.com.com/loans.com Indians. This command fetches almost all the pages from the site. use the “ site:”command along with a word or phrase that is certain to appear on all the pages as site:usaindians. The results will show a difference when the prefix “www” is used.html. use the command “ site:” as: site:usaindians. whereas HTTP is connectionless. because they would certainly have the word Indians somewhere in the site. Flexibility: These URL checkers work with the help of built-in generators gathering URLs from different sources. which determine how bad URLs are reported.
. .com/loans.html There is no need to include http://. you can use the command s “ url:”as: url:http://usaindians. This command must always be used in combination with a search word or else it fails.html While searching never prefix your . Excite To locate a single page using Excite’ index.com. While searching to locate all the URLs listed in a particular web site. To locate the entire list of URLs from a particular site. from a variety of HTML parsers and from a variety of reporters. use “ host:” command as: host:usaindians. Altavista In order to locate a single page in Altavista’ index. search with “http://”. The respective commands of some of the major search engines are as follows: Google You can easily find a single page listed in Google using the command “ allinurl” as: allinurl:usaindians. In order to locate the entire list of URLs in the site. Validating HTTP: URLs The HTTP Protocol supports a HEAD request and retrieves HTTP headers only.
4. but doesn't name the host where the file exists.2. It simply assumes that the file is accessible to the browser. But. The FTP NLST command could not distinguish files from directories. Even it does not specify any particular means of or protocol for accessing the file. And if you mail to that address. Both the news: and nntp: schemes use the Network News Transfer Protocol. 4. but they works well for intranet publishing. with appropriate error status if the group doesn't exist. and the like. it gets connected to an unspecifie d news server. Suppose we get a positive response from the VRFY command. and the user running the browser may not have the same permissions as the user running the URL checker.2. FTP uses several per session. has some flaws like. the server will either tell you to go away. news:. While HTTP uses a single bi-directional connection. where the intention is to prevent access by those who don't have the privileges to access the file. file: URLs are ineffective for general web publication. a older scheme. Thus. whereas HTTP uses a single query and response.
5. password. A mailto: URL specifies an Internet email address that is accessed via the SMTP protocol. it may be forwarded somewhere else. An SMTP server responds to the VRFY or EXPN commands in order to validate email addresses. But. there is no command in the FTP protocol to simply test the existence of a file or directory and can not even differentiate a file or directory based on the URL. FTP requires a lengthy conversation. Validating MAILTO: URLs It is a useless effort trying to validate a mailto: URL. and since different news servers provide different sets of newsgroups. or a news group. The NNTP protocol has got a STAT command which tests for the existence of an article without actually fetching the data. Moreover. it may not necessarily be a valid address. the great concern is that browsers may not run on the same host that the URL checker runs on. and a GROUP command to select a newsgroup. Validating FILE: URLs The file: scheme is not perfect since it names a file. Validating NEWS: URLs The news: scheme can refer either to a news article. Online Promotion
What is online promotion?
. 3. or blatantly lie about the address. exchanging username. The nntp: scheme specifies an NNTP server to connect to. This validates the URLs by testing for the presence and readability of the name file by the URL checker. and the output of the LIST com mand is completely inaccurate and unreliable. a news: URL that works for one user may not work for another.
and services to their potential visitors through search engines. title advertising. Search engines make 55% of online purchases possible. This is very much true when you consider the following points. If a visitor likes a site he/she is likely to visit that site again and thus he/she can become a great source of advertising. Adding Search to your site
. The buyer can now overcome the desperation that he/she is not able to buy the product. So. Many sites are offering online marketing options that are mutually beneficial. The minimum costs you have to spend for this include domain name registration charges. In order to advertise in other ways you have to pay huge amounts and in turn the traffic you receive may not be effective. you can make your site appear high in search engine rankings. which certainly promises you many visitors.
Budget specification Getting listed in the top search engine results is one of the least expensive methods of online trading when compared with other methods of advertising like banner advertising. About 80% of Internet users use search engines to find the sites that suits their requirements. your position will be taken by some other competitive websites. 1 in every 28 pages viewed is a result of a query made through search engines. you have to constantly review how well your site interacts with the search engine so that the visitors can find and go for business with your site. Your site is 2000% more likely to get visitors from search engines than in other ways. All these costs are very insignificant when you compare with the benefits you receive.
5. Having high rankings in the listings of major search engines will positively attract quite a large number of visitors to your site and help you realize more business. When a visitor is searching for particular information with the help of a search engine. Search engines are promoting online trading with their persistent efforts to boost traffic to these sites. In order to attract more visitors. with a little effort and less spending. cost of hosting a site and the cost of submitting to a directory or a search engine.2. and thereby saves time and money. he becomes aware of a greater variety of sites residing on the web that are listed high in the search results and there is a chance that a person may throw a glance at some of the new sites. Nearly 57% of Internet users search the web each day. This means that you have to spend regularly on the ads. products. you are likely to receive traffic and the moment you stop spending.5. It may be so because as long a s you pay for advertisement. It helps them enhance business on the web facilitating a person living in a particular place to order any item in any other part of the world without actually going there. How search engines augment online marketing? The success of Search engine has straight away transformed the websites into the media of Online Promotion or Online Marketing. which will be burdensome for budget specified sites. But submitting and optimizing your site for one or two keywords is not just enough. Most of the sites are able to advertise their availability.Online marketing or promotion helps carry out business on the web with minimum expenditure.
In order to provide help to the users and also make their sites popular. The site has to be registered with its name. Online search reflects the changes instantly and automatically whenever a site is updated. the date last modified and a brief description about your site
. Getting your site indexed You need not to be worried about the strain and complexity involved in setting up and maintenance of a search tool. Moreover. Some engines assume that you want those pages that contain all the keywords mentioned by you. Results page While searching for pages on the basis of a keyword. though advantageous to a smaller section of viewers. Searching also depends on the engines used. If you are having lengthy HTML files and your server is relatively slow or if you get charged by byte. there is a chance that search results do not include your page since those words are missing in your search terms even though your site is one of the best acclaimed. if there are any special characters on your site that are not commonly used. finance). It can be made minimal with just a text field and a button and placed in the navigation section of each page. Necessity of having Search Engine to a Website A book contains an index. which is restricted to the time of its publication and you cannot find information on the latest topic like Anthrax virus in that book written some decades ago. this helps the users of that site to go for latest search including the website itself. Some search engines specify the entire URL. The vast majority of sites are benefited by their search tools and it is easy to set up them. Be sure to test your engine with specific data. Advanced features. The search Engine need not be on the same server as the site itself. PicoSearch are popular among them. MondoSearch. intraSearch. But Internet is volatile. are more accurate and precise in giving the results. SearchButton. whenever they require. sticking to that particulars website without at once shifting for another one. This feature will definitely influence the number of matches the search engine finds for any particular search. You can simply employ one of the search services and let it handle the technical implications like configuration and server maintenance. It is persistently changing with the change of time. the server can be made to send just the meta information about an HTML file. areas (specifying country name. take care to mention only the title of the page that matches the keyword. it has become common for all sites to have their own search capabilities. Atomz. There a number of services that add search to your sites quickly and easily.Since the Web stores volumes of information. FreeFind. fields (marketing. They include options for phrases. 2000) which ease the search and speed up the results. If it is too big. Search Page Search pages act as the user interface of the search engine. It is also better to specify the size of the file. it is your responsibility to make sure that your search engine will be able to find them. When a website is equipped with a search engine. side) and date ranges (like 'last month'. and others that provide pages that have any of the keywords. the bro wsers have to take a lot of strain to find just what they want in the absence of a search engine. a password and a URL.
$600 per year for indexing up to 5. $295 per year for indexing up to 1. price is negotiable for more than 6. It depends on how often you change your data. MondoSearch: This is a paid version and charges $144 per month for indexing up to 1. b.000 pages.000 pages. you may need to update your indexes frequently. You must keep your search form and results page updated to match any site design changes. IntraSearch: This is a free version and will index up to 1.
. PicoSearch: This is a free version and will index up to 1.000 pages. Try some of them and reach out to your users with the best information quickly and efficiently.95 per month. Check regularly to see that the search server is still up and available. $585 per month for indexing up to 5.000 pages. Paid version charges you $29. Keep a watch on what kind of data is required by most of the users by going through the earlier search requests. Paid version charges $199 per year for indexing up to 3. $399 per year for indexing up to 6.000 pages. There capabilities and also how much they cost you are given. Remote Site Search Tools Some of the remote site search tools are included here.depending on the data that will be useful to more users. f. $1000 per year for indexing up to 500 pages.000 pages. Atomz: This is a free version and will index up to 500 pages on a weekly basis and its logo will be added to results page. $990 per month for indexing up to 10.500 pages and its logo will be added to your results. Keep your search engine up to date with any content changes by running regular indexes. e. SearchButton: This is another free version which will index up to 1.000 pages.000 pages. FreeFind: This is a free version and will index more than 2000 pages. Paid version charges $300 per year for indexing up to 1. $2000 per ye ar for indexing up to 1. SiteMiner: This is a free version. If you constantly update your site by adding latest information.000 pages.000 pages. c. It’ paid version charges US$500 per year for s indexing up to 250 pages. a. g.000 pages.000 pages. d.
While choosing keywords. baby care” “ . Sometimes. Keyword Generator – This ranks the keywords on the basis of number of times a word has been sought for and provides alternate keywords for a term. this product ensures you that you will never miss any single keywords combination. Researching Keywords
Targeting keywords is one of the key aspects of optimizing your site. Wordtracker – This is a fee-based service that helps you find how your site ranks for all possible keyword combinations that are probably related to your business or service or used largely by your potential visitors. these products are handy to try and take advantage of several combinations of keywor ds and choose the best one for your site that helps you target the potential traffic. 1. better do some research on the words in order to attain high rankings in the results of some of the major search engines. It finds some 20-30 related words that were queried in the past for a single word. The first step is to note down all the possible keywords you have in mind. They also specify how many hits a particular keyword received during a period. You can learn how popular each keyword is and this helps you select one to make to the top 10 in the listings. baby feeding” etc. Since. baby outfits” “ . And then go for some products that help you check those words against others for high relevan cy and competition. Web Search
6. you need to keep in mind some aspects like What are the keywords that best suit the content on your p age? What keywords are used by your competitors in their sites that possibly outdo your business? What keywords are mostly searched for by your potential visitors.
How to research for the best keywords? There are some products available in order to find the best keywords to your site and also help you trace your rankings for each keyword.The search engine Overture(GoTo) has got a service called ‘ Search Term Suggestion Tool’which provides you with the ability to look how popular a search term is based on how much traffic it achieved in the past. it is humanly impossible to visualize the results of every keyword or phrase. For instance. Since a . Before planning your keywords.6. baby food” “ . 2. Some search engines themselves are equipped with certain tools that check for the popularity of a word. changing certain keywords or keyword combinations may considerably promote or relegate your rankings.
. Overture . baby health” “ . Since it is quite natural that you might have missed the possibility of some keywords or phrases. 3. You can also rate your keywords against those of your competitors’ .1. if we enter the term “ baby” then it lists similar words like “ .
WebPosition Gold Reporter carries out rank checking mission and simplifies the task of search engine positioning. Search Guide for Users
Internet has revolutionized the way you get information and has improved the possibilities of accessing latest information in any field like science. They carry out a comprehensive research of your keywords by going through each crawler in order to report the appropriateness. WebPosition’ s "Page Critic" feature analyzes the keyword concentration on your Web pages and how far they can cope with competition from other sites. some search engines differentiate search terms based on its form – whether plural or singular form. without planning proper search strategy. for effective search prepare yourself to:
. Never use the same set of keywords for different search engines. Double checking through “Related searches” some of the search engines offer this feature where you can double check your results from different search engines because a word cannot have same popularity with all the crawlers. You can now dream of accomplishing the task of attaining high rankings in most of the search engines. but also more relevant ones.1. career. you can think of the possibility of using different keywords for different search engines. there will be a lot of variations in the results for the queries made through different search engines for the different forms of a word. Web Promotion Companies – There are some web promotion companies that checks for the quality of your keywords. yo u can target those words that give your site competitive advantage over other sites. etc. since they offer thousands of results. For instance.000matches and anothe r returns 100. and also if a word has the first letter capitalized. It’ a place where you can find a lot of s information for any given word or phrase.
6. 5. education.word cannot have same frequency in two different search engines. you are making a futile effort searching for exact pages you need among millions of web pages available. Using search engines will not only help you get comprehensive information. popularity and frequency of each word. one of the main reasons why search engines fail to get relevant information is because most of the users are unaware of how to search effectively. space technology. you need to consider only the one with the fewer matches because in that case you'll be competing with fewer Web sites to be placed high in the search results. it makes sense to evaluate all the possible alternatives. you can view the actual number of matching Web sites reported for that keyword or phrase. If you are considering two terms or phrases that have same the frequency. Comparably. 4. Once you know the words that work well with each search engine. But. computers.2. If you click on the "Actual Results" link on the WebPosition Gold Detail Report. medicine. and if one returns 10. Once you know what terms have high frequency and less competition. This will enhance your chances of accessibility by most of the visitors. So.000 matches. Sometimes. They suggest which keywords have high relevancy and potentiality of targeting the traffic to your site. 6.
every keyword in the results page. For instance.2. which vary widely in size. while selecting a keyword that is used to find information. since it covers a wide range of the web. “ search engine” . A search string is a word or a combination of words.– –
Identify the keywords in the page you want and select the most appropri ate word. because it takes time for some sites to appear on some of the search engines. A search engine may list thousands of pages. the searchers must follow a few tips while selecting keywords. go for a search engine that has wide coverage. While searching for specific job titles. commas. “ programmer” or “ software engineer” .
Identifying and using Keywords In order to attain best possible results. But the users must see that the y choose the most suitable one depending on their requirements. etc.2
Search Guide for Webmasters
. You can use Boolean expressions like “ AND. you can use “ California” . So. Using the best search engine There are a great number of search engines at the reach of the users. Web developers are aware of what keywords visitors tend to use most. While searching through search engines. always place them between the double quotes. For instance. and they optimize their sites for the most possible keywords. dashes. NOT” You can also use symbols like . and may be able to find out appropriate pages. accuracy and coverage. If you are looking for the latest information about a certain topic. Always remember that larger number of results do not mean accurate results. Search engines always aim at giving precise results to the users. || and !” Using these means. Know what type of search engine has to be used in order to get accurate results. use that search engine that gives you access to it. while you search for opportunities for a specific job like a Systems Administrator or a Technical Writer. swims and also swimming. ensure that each word is separated with a space. If you are looking for a rare word. OR. except quotes. If you are searching for a general word. you enter them as “ Systems Administrator”or “ Technical Writer” But make sure that you will not use any other punctuation marks like . if your search string is a combination of words. etc.
6. but even a single page may not rank relevant to the query made by the user. make sure that you are using a related term that points you to a better page. “ &&. you are opting to search for any of the keywords or . Ensure that you get the same results for singular words and plural words like something the results may vary if you use words – swim. you can use any search engine.
and that all words are spelled correctly. As a general rule. You must follow Search engine optimization techniques. You have to enhance your site’ s appearance and needs so that it overwhelms and throws aside other pages. your site loses its users and becomes anonymous. There are some crucial tips you must catch hold of to optimize the visibility of your Web pages on the major search engines.Sometimes you feel that your Web site is lost among billions of pages on the Web when search engines bring up all possible sites and not your own. If you maintain the regularity and consistency of the data. People who visit your site must find it worthy to recommend it to others. unless you're writing something highly technical that requires jargon to understand. A page made up of too many graphics with little text is essentially negligible to a search engine. you need to take some steps to ensure that your pages appear on more search engines. If your topic involves complex matter that might run into pages. which will give your pages a stand among other top ranking sites. It is not enough if you simply create a page and put it on the Web. They suggest it to others.Do not include excessive graphics. Most of the search engines read only text and images are of least importance to them. They express themselves to the search engines all about your page and what make them unique and different from others on the web. 1. . If you don't have good information.After creating a page. Make sure your writing is grammatically correct. the viewers will be interested in visiting your pages. If you desire that your Web site could be noticed in the major search engines and directories.Update your pages regularly with the latest information. How to achieve Great Content? . .Whatever that you offer must be easily understood by everyone and valuable information to the readers. Concentrate on Keywords 3. a. High Density of a few words tops the appearance of your page. . . Concentrate on Keywords Keywords are the most important words on your site. your keywords should make up
. Follow Search Engine Optimization Techniques 1. Search engines know that a page has relevant content by counting the number of links to the page which suggests the reputation and demand for that site. do not relax. Develop Good subject matter 2. properly punctuated. 2. break it into several shorter pages that are relevant to the main theme. Develop Good subject matter The first and the best thing you can do to achieve high search engine ratings is to have good content. They are Key to Search Engine Success. Avoid extravagant jargon. You must aim at an elegant page that provides adequate information regarding a situation.Do not deviate from your topic. Submit it instantly to a search engine.
as you'll invariably learn better techniques. . If a site is static. Plan your paragraphs so that the keywords appear somewhere in the introduction. Your keywords can be two or three word phrases that people might use to search. Keywords used by searchers.Try to use colors. especially if it is large. This not only makes your website look attractive. . Use Jeeves to go through them. Ensure that you don't minimize the importance of layout and design. You must spend some time with them to know the requirements of the users and in what way you can improve the quality and content of your page.Focus on a single theme throughout the site. people will often drop by just to see what's changed. can easily be found out which keywords are being submitted to search engines at this very moment. This also helps to improve your site as time goes on.Search engines ignore the most common words. because everybody will not have the same browser you
. 3. but if there is always something new. It's important to keep in mind that when you develop a web site. you have to cater to the widest possible audience. which shows you 20 or so requests it just received. You might need to think about doing a complete site redesign every few months. The idea is to use keywords that are common enough so that the "typical" searcher might use them. so don't rely on them as critical keywords on your page. . . because the engines don't bother to stop to read.Make sure your home page is attractive and well laid out. For every ten seconds it refreshes. Make them as specific as possible. but also will give you the opportunity to take advantage of newer technology in a better way. content and conclusion sentences. Some of the techniques to make your page look elegant are: . combine them with other words to make phrases that people might search for. If you must use popular keywords because that's what your page is about. especially if you want to get repeated visitors. They also commonly ignore adjectiv es and articles. You can definitely gain from it. Follow Search Engine Optimization Techniques Make an effort to keep your web site fresh. You can also have a look at the results generated by the request. section headers. These simple guidelines would get you closer to optimal visibility of your page. Also use a few synonyms of the keyword in your text. and everybody will have their own idea of what looks good. people will stop visiting it again and again. Just try to ex periment with different combinations of words to find the most useful keywords for your site.Split your information into logical sections.You should better avoid commonly used keywords because you'll be competing with millions of other pages for a search engine's attention. but unique enough to avoid millions of pages being returned in a search result. . How to select better keywords? . These are called stop words. styles and fonts that complement one another. The web allows you to control how your information is presented. The style and look of a web site is subjective.anywhere between 3% to 10% of the text on your page.Many references can be found for a single keyword. Make sure they appear in main headings. Metacrawler's Metaspy and Excite's Search Voyeur operate in much the same way. a. a.
unique and descriptive of the content on your page. But it doesn’ mean that you use “ t Software or Internet or Web”in your keywords as they are completely ignored by the search engines themselves. you can also include its name in the keywords. Wrangler” etc.. If your company or organization is well-known. It migh t look great on your screen. etc. Besides this. you can create “ About Us” a page that describes about your company or organization to those who are particularly searching for you. mens jeans. jeans shirts. since majority of the searchers search using common words. 2) Using Common Words You can use common words in your keywords. lee jeans. it is essential for you to list out the word or words. using their search keywords. girls jeans. denim jeans. So. Here mentioned are some of the important points that help in selecting compatible keywords to your website. “ jeans” “ lee . it is necessary to know how the visitors search your site. blue jeans. womens jeans. or phrases or keywords that represent your website’ s objective. Ensure that the words you are using are strategic. as mentioned above. otherwise. b. with the same graphics settings. while optimizing your website. Consider that even your common words should be worth your appearance in the top search results or else should be close or proximate to your search terms. or the same operating system. Therefore.3. Do not assume that all your users use the same kind of browsers or operating systems. include the name(s) of the company in your keywords. say. but might look awful on somebody else screen. Try to test your pages to see how they look with: Some of the widely used browsers Different size screens Text-only browser (or images turned off) Different color resolution
6. You can also include the brand names of the garments with the registered trademark TM or reserved symbol ® legally in your webpages. wrangler jeans.do. For instance. so that you can work on your site according to the visitors’way. and or even have help from various search engines to know how your rivals have picked up the keywords for their websites. 3) Phrases or Multiple Words
. If you sell some company -branded items of attires. casuals. your website is aimed at selling “ jeans wear” you can include keywords such as “ . KEYWORDS
It is a fact that your website is found on the search engines chiefly based on search terms or keywords used by the visitors. 1) Keywords from the website Your website itself is the main basis of selecting usable keywords. Go for what concept your site is aimed at and pick up the relevant keywords from the concept. along with your idea of selecting keywords. take some good ideas of your co-workers. . boy jeans.
most of the search engines do not have spell checkers. As such. consider some keywords in uppercase or initial letter in upper case so that your page may be resulted when searched in Cas e-Sensitive Search. consider using 2-3 word phrases. This can be done by Traffic Analyzer that counts the number of people found your website in different search engines and what keywords they used to search you. jeans shirts. the s visitors can locate your page when it has such miss-spelt or bad-spelt words. cotton trousers. where they can have exclusive “ Indian Hindi movies” stuff. etc. while placing keywords on your page. down to region and or language wise search. a searcher may also go for other products you sell. you have chained the two keywords “ Cotton” and “ Jeans” creating the page with cotton jeans and “ cotton jeans”punctuated together. even with such a usage. say “ movies” They find some thousands of . if your page has “ Jeans”with uppercase “ in your keywords. So. along with proximate words such as cotton shirts. If your page doesn’ have J” t “ jeans” with “ in the uppercase. Plainly. This means that your website may be lost and may most probably remain unknown in the wide search for “ movies” So. Traffic Analyzer is really useful in ascertaining some keywords that you don’ know. while optimizing the specific .Most of the visitors go for phrases or multiple words for searching. “ children’ dresses” may be miss-spelt or bad spelt as “ s childrens dresses. Also. when people search using phrase or multiple words. sometimes. J” Conversely. the happy news is that most of the search engines are not case -sensitive. your page may not be displayed. Also. since most of the search engines search the terms by default without bothering the cases. consider them placing in the form of phrases so that your page may be listed. and a search J” engine searches using “ jeans” with lowercase “ then your page may be displayed. where they may not find a web page pa rticular to a language or region. most of the search engines display pages with an upper case “ only. But. So. If the searchers search for “ cotton jeans” as an example. your page can be listed when . say “ Indian Hindi movies” they will narrow . when they fail to get suitable information using one word. 6) Traffic Analyzer One best way to pick up keywords is finding what keywords people use to search for your website. 4) Case-Sensitive Search When a searcher searches Jeans using Case-Sensitive Search facility. For instance. t 7) Language and Regional keywords Some visitors go for a specific search. find your site. cotton casuals. children’ dressess. A search sometimes miss-pelt a word.
. jeans shorts. childrens dressess. 5) Bad or Miss-spelt words Sometimes bad or miss-spelt words will be luck for you. title of the pages and beginning of the paragraphs. j”. consider including such miss-spelt terms into one of your pages. which help your searchers. You can add them in your Meta tags. With this. If they want to search for regional and or vernacular movies. pages displayed covering the movies of various languages and regions worldwide.
mens clothing. This will help the website to do well at least in the regional and language search (Indian Hindi movies) as against the general search (movies). <html> <head> <title>::LeeJeans. (comma) <NEAR> Description of the operator Helps Find pages that contain all the words. buddylee. clothing. which is known as s siphoning.</title> <meta name="keywords" content=" City Elements. dungarees. riveted. lee jeans. 8) Rival websites keywords To know how your rival websites are being top rated in the search engine results. painter jeans. fits. Finds pages containing words that are near to the word used in spelling or meaning. casual pants"> <Meta name="description" content="Leejeans. h. regional and vernacular significance may be considered by adding appropriate keywords describing the substance it contains. womens clothing. jeans. By going through the websites you can have an idea about the picking up of keywords suitable for your website.com:: Find the look that's right for you. twill.www. leejeans.shirts. Search Operator <AND> <OR> <NOT> . which is illegal. denim. plus size jeans. leeriveted. you can view their “ keywords” for which they are placed in top search results. comma. phrase. low rise jeans.
For instance. a document is not selected and if a word is partially matched. Using this operator you can specify fields like description. web pages that have the same values you specify for words or phrase are only selected. it is not considered. words that are near to the words used.
. For instance. Selects pages that match the words or phrase in title or meta tags with the values you specify." and "playing. Placing a word in single quotation marks enables the searchers to find variations of a word. If a partial match is found. Wild card operator * represents one or more characters. engineer and this operator helps the search engines distinguish and look out for exact match." "played." A query that contains more than one word needs to be put in double quotes for a better search. word or phrase. Wild card operator ? represents any single character. a phrase like “ software engineer” is different from software.<PHRASE> <CONTAINS>
? * ' (single quotes)
" (double quotes)
Finds documents or categories containing phrases. You can use a ? to specify any letter in its place. a query for the word 'play' gives pages with "mail.
Length of the Title A Page Title is significant because it suggests something about your page in the best possible way.
. some keywords and the best possible description of the s content of your page. Since human beings compile these directories. your budget includes basic start-up costs including Domain Name Registration charges. Ensure that your title is short i. Don’ make a wild guess because how t well your site ranks in the search engine listing depends to a greater extent on your title. Once your site is listed in the directories. The money you spend for this is wo rthwhile when you compare it with the returns and the traffic you receive. Directories use human editors to compile the site listings in their directories. this may get your site rejected. you must do some research regarding what words are most sought after by the visitors. the advantage there is that the spider-based search engines will also spot you and list you in their indexes.. Web Submission
7. you have to submit your website in a much better way. If your site is a commercial site and if you attempt to submit your site in non-commercial category. Prepare about a 20-25-word length description of your site so that it shall contain at least two or three keywords that you expect to be listed for.1.7. Budget For doing online business. there is no need that you optimize your site for certain keywords. 3. If you have some information on your page regarding marriage celebrations. fee for Web Hosting and Directory Submission fees. The maximum size of the description that appears in the listings depends on the directory utilized. Before submitting to a directory. then title your page as “ Make your occasion memorable by USAIndians. The success of your site much depends on the accuracy of your description.e. It must not appear as a mere arrangement of your keywords or too general. You will be presented to quite a large number of potential visitors in the major Directories like Yahoo. But. Submitting to Directories
Unlike search engines. about 50-60 characters. Human editors can read the content and list you on the basis of the quality of your page. Below is a table that contains the information about the submission of a website to different search directories. To get listed in the top listings of the directories. Open Directory and LookSmart. How to submit a website 1. more likely it should include your company’ name.com” 2. Length of the Description Description of a page summarizes the content of the page in a few words more precisely and quite specifically.
Lycos.30 words N/a
LookSmart 55 characters Though No specification of the limit.2. then it may be rejected. Submitting to Crawlers
Crawler-based search engines have “ Spiders”that search the web by following links that point to your site while compiling their indexes. So. All these directories work along with other search engines. AltaVista.zeal.Directory Name Length of the Title Length of the Description Categories
Yahoo 50-60 characters 25 words / 200 characters Two – Standard and Yahoo Express "Suggest a Site" link at bottom of category page for standard and http://add. Google.c om/ for Paid submit 1 per URL $149(Basic submit) or $299(Express submit) for commercial sites
How Do I Submit?
"add URL" link at top of category page
1 per URL
Turnaround Time (Paid version) Turnaround Time (Free version) Major Partners
8 weeks ($149) 2 Business days ($299) About 1 week
3 weeks AOLSearch. if you have good links pointing your site. $599 for some adult categories 7 business days
Open Directory 100 characters 25 .com/fast/ad d?+Business for Yahoo Express 2 per site No cost for standard and Yahoo Express charges $299 for commercial categories. better stay between 25-30 words Two – Free and Paid versions http://www. Before
.yahoo. HotBot. better go for a paid submission. Netscape
MSN Search. If a site tends to deceive these directories. Most of the sites get listed in these directories. If your site is not listed in any one of the directories. then search engines will easily find and list your site in their results. Excite
If you want to make sure that your site must appear in the listings and to maximize the traffic you receive.com/user s/ for Free submit http://submit.looksmart. don’ worry because there is a chance that your site may be listed in t some of the results of other sites that these directories power.
2. Some of the major search engines are Google. there are quite a few chances that your site may appear in some of the major search engines since they supplement their listings with the results from the directories. This will produce better results bringing in a lot of potential traffic to your site.com/add_url.250* 200 250 http://hotbot.lycos.alltheweb.asp http://www. The maximum length of the charac ters that are actually displayed in the results depends on the search engine used. Northern Light. A user requests the search engine for a particular page with the help of a keyword or a phrase and in turn the search engine searches for the specified keywords in a page and if those words are fou nd in your page.200 250 160 250 170 .120* 150 110 Description Size 250 150 175 180 .com/sites/addurl/newurl
How do I submit
.excite.html http://addurl.php http://www. If your site appears in any one of the directories.com/info/add_url_form http://www.com/addurl. 1.com/addurl.submitting. Search engines usually look for the pages on the Web based on the meta tags and keywords which describe the content of your page. a search engine lists the URL of your site. etc. etc. content. adopt some optimization techniques to make sure that your site ranks better than others in every possible way like design. Ensure that your title contains at least one or two keywords that are looked for by most of the visitors to your site. AltaVista.altavista. Search Engine Name AOL Search (Inktomi) AltaVista Direct Hit Excite FAST Google GoTo (Inktomi) HotBot (Inktomi) Lycos (FAST) MSN Search Title Size 115 78 80 70 150 60 120 80 . Description Length Prepare a short description so that it aptly summarizes the content on your page. These search engines usually pick up the description from Meta description tag or from the first few lines of the content they find on the page.google. Title Length The title of a page not only suggests the content of the page but also differentiates your site appropriately from others. your page will be listed in its results. If you do not provide any title for a page.
an amount of 10 cents per click and if others can’ afford to pay more than this. you need to pay certain amount. you can check out to enhance traffic. you find that you are no longer seen in the listings of directories and search engines. if you wish to appear in the top rankings for “ search engine” by consenting to pay. In order to regain your position. But. Google. is a popular "pay-per-click search engine. pay for some of the terms you wish to appear for. You can experiment with paid listings by opening an account by depositing a minimum of $50 and there is a monthly minimum spending of $20. For example. Paid Listings." Once you pay for this. Once your deposit expires. if others are willing. Say.com/d/about/advertisers/
. say. Each time someone clicks on your link provided in the listing. also called as “ pay-per-click search engines” accept to list your site if you . the top listings for "search engine" at Overture would also appear in the "Sponsored Links" section at the top of AOL Search's results. under either the "Featured Sites" or "Products and Services". renamed as Overture. then your rank will drop down. goclick and some others. Submitting via paid listings
What is a Paid Listing? If you want to give your website a greater chance to appear in the listings of major search engines. You can have a short-term advertisement or longterm advertising through GoTo. Placement Of Paid Listings The sites that get submitted via Paid Listings appear immediately below the search box. By choosing certain keywords. then you will be placed t in number one position.3. For instance. then opt for submitting via Paid Listings.200 160
7. This time.(Inktomi) Netscape Search (Google) Northern Light Yahoo (Google) 60 80 60 160 150 .goto. then pay more money. you will have to pay more. you are sure that your website will appear in the listings in about 24 days. All these paid listings appear in separate boxes above or on the sides of the actual listings. “ Sponsored Link” headings or in boxes above or to the side of the actual listings. you may wish to continue submitting to them in order to target more traffic from the keywords for which you haven’ received traffic so far. which assures your site a greater chance of appearing in the top listings of the major search engines within a shorter time for the keywords you think you have greater probability. How to submit via Paid Listings? Overture (GoTo) GoTo. Most of the major search engines provide this facility. This ensures you instant appearance in the listings. FindWhat. t You can submit for Overture's paid listings through the URL: http://www. Most people notice Overture's paid listings through other search engines. 15 cents per click.
a popular crawler-based search engine is much benefited from overture’ s paid listings. The site offers hundreds of scholarships to choose from for College with scholarships for U. there is no doubt t that even with a smaller distribution base. there is an added advantage that it appears in Altavista’ results and also in Yahoo. The advertiser’ fee is listed in the brackets for every site.asp A sample of results we get when we search for a word is presented below. Pay Per Click Help.com/ (Advertiser Paid: $0. reviews. tips and more! Learn how to effectively market and increase site traffic. Offering a step-by-step guide to getting a scholarship. you submit for paid listings with FindWhat. Though.40) 2. www. your site will have an instant placement in the listings. and international students! http://www. in at least three of the major search engines or your money back! www. s Show All Results | Filter Results Obtain Scholarships For College .com Your #1 source for pay-per-click search engine information.99 a month we guarantee to work with you to do whatever it takes to keep your Web site in the top 30. If you want to ensure your site for its faster visibility on the listings of Excite. The results using overture are displayed as: 1.Altavista. Information.. because FindWhat’ listings are sure to appear s on Excite's search results page. So you may plan to stretch this money out for several months. So if your site is enrolled with Go To. if you carefully plan while targeting your terms.myscholarshipguide. because it has s made agreements with these major search engines for distributing its listings.S. You can submit for FindWhat's paid listings through the URL: https://secure.28) FindWhat FindWhat is another pay-per-click search engine.Apply Online 2. it still facilitates quality traffic at a lesser price than with Overture. advice and online application for federal Stafford and alternative student loan programs and financial aid resources.com (Cost to advertiser: $0. FindWhat requires an initial deposit of $50.platinumservices. Platinum Search Engine Optimization For $299 setup and $29.$27. it doesn’ have the distribution that Overture has.98 Download 1.com/signup/signup.payperclickhelp.findwhat.28) Stafford Loan Resource Center . etc.com (Cost to advertiser: $0. But. there is no monthly minimum spending. msn search. Once you pay for it.
. which works in the same way as Overture do.
rather than for how often someone clicks on it. This requires that you have to pay small amount for each time your ad appears in the listings. your website may be displayed first in the search results (google.http://www.
. as long as you get more hits.com) when you pay for the paid listing service.26) Google Google’ paid listings appear prominently above and on the side of its regular results.com/AdWords/Welcome. your site will be ranked high.google. The site that has got high rank in the listing will have to pay more and the subsequent sites pay less. s Since it takes some time for a new site to get listed in Google. Google has adopted a different paid listings program that works on the basis of "CPM" or "cost per impression".html
As shown above. You need to make your site appear more useful to your visitors and. but selecting terms carefully. So. but it is optimization of your site that helps you get more traffic. What is an Advertiser's fee? The advertiser's fee that is given in brackets for every listing is the amount to be paid by the client for each click made to their website through any pay per click search engine. You can submit for Google's AdWords program through the URL: https://adwords. Because all these may be helpful in publicizing the presence of your site to your potential visitors. start working on search engine optimization and achieve more traffic to your site. This enables webmasters to publicize and promote their valuable products and services over the World Wide Web. You can further continue submitting with this paid listing as in the case of other paid listings. Google has got a self-service "AdWords" program that requires no initial deposit.StaffordLoan. Unlike the pay-per-click search engines of Overture and FindWhat. But enrolling with a directory or a search engine or a paid listing can’ ensure your site better if you don’ care to "optimize" your t t web site. these paid listings offer greater advertising opportunities and a fast way to get listed with the service.com (Advertiser Paid: $0.
In contrast to the past. Most search engines delete such page from their listings automatically.altavista. but while the use of Internet continues to increase. The URL of Altavista is http://www. You need to submit only the main page of you r site as Altavista spider explores your site and index an emblematic sample of the pages. Description . Excite . Several geographic domains such as .org. .8.edu divisions suggest the areas of their use and they are typical top-level domains.com.ro. This text will be provided in Description Meta tag..com.Filtering to show only one page of each web site in a search engine or directory’ list of search results.A system that observes which sites the users select from the search engine results. due to server down or when the page has been moved to a different location or removed altogether from the site. Usually. This helps in improving the quality of a site. Boolean search . Ask Jeeves . . and lower-level domains often refer to particular websites within a top-level domain. . .netfind.com. Domains are hierarchical. . This task can be performed by using operators such as AND. Dead Link – A link on the web that fails to drive the visitors to a page or site. but also makes the list of result understandable and more useful to the user. Sites that use frames must have a NOFRAMES section so as to be listed. refer to particular countries. indexing more than 140 million pages. . Excite is now using DESCRIPTION meta tag in its listings. Domain . Direct Hit . http://www.com. but search engines generate their own description in case it is not given. etc. Looksmart.A text that is usually displayed along with the title page and URL in the results listed by a search engine or directory on the basis of a query.gov. This feature can also be found at Altavista. . Clustering . Search Engine Glossary
Altavista – A popular search engine having the bulk database on the web. The most noteworthy part of the address is found at the end.fr. This not only increases number of sites in search s results.A sub-set of Internet addresses.in.Known as one of the best search engines indexing about 55 million pages. Search results show up the paid entries first. The URL is http://www. It is interesting to know that Altavista had provided the search facility for Yahoo till 1998.askjeeves.A Meta search engine that allows to ask questions in English. NOT and OR. Directory – A server that indexes the sites on the web. counts how often each site in the results is clicked on and also the time that a visitor spends at a particular site. AOL Netfind .ca. Its main URL is http://www.A site and is a default search engine for users of the AOL internet service provider. it would be difficult for a search engine to check each and every page of index regularly.Boolean search allows a user to search for either of the keywords or all keywords combined or excluding certain words that are specified by the user. this is a humancompiled one.com. . Example: Yahoo. Excite is armed with audio/video search facility which is a branded
Infoseek . normally within one or two business days.Powered by Inktomi.A hypertext link to a particular page from elsewhere in order to bring visitor to that page. a web site with frames often causes great problems for search engines leading to incorrect indexes. New website submissions will take two weeks or even more to appear. it is one of the largest search engines indexing 110 million pages. Infoseek and Hotbot allow searches for the inbound links. consider providing a gateway page or adding navigational links within the framed pages. The URL is http://www. Inbound Link .An HTML technique that allows the browsers to look two or more individual HTML documents within a single web browser screen. is a list of document types.Some times the web page retrieved from a search engine or directory may not be relevant to the query used. make sure that the <NOFRAMES> section includes relevant text so as to enable spiders to index. These Gateway pages are not seen by the users.com. doorway page.hotbot. and a visitor can find what he or she wants very easily.The database that is used by some of the largest search engines like Hotbot. This could happen if the key words entered are used in the wrong context to convey a different meaning or used to establish inter-relationship between the web pages or the web page is an attempt of spamdexing or there is an error in the database or a bug in its query program.component of RealNetworks’RealPlayer G2 and also it allows to use gateway pages and hidden text. then go for Gateway pages that help you optimize your site for the keywords you think best describe your page. Heading . The URL is http://www. If yours is a framed site. Gateway page takes up the role of a homepage and directs the visitors to your site. Gateway pages – Also known as bridge pages. Infoseek is one among the few search engines that treat singular and plural forms of the word(s) in the same way. Inktomi . As search engines often index only the part of the framed site within the <NOFRAMES> section. However. If you have got many pages on your site and if you think you may not be able to index all of them with a search engine. portals or portal pages. It is advisable to place relevant keywords inside headings while designing web pages.
. which can be searched for. False Drop .infoseek. Index is created by search engine software and often used as a synonym for search engine. Subdividing browser windows can noticeably improve both the appearance and usability of site as frames group information on the site. Altavista. entry pages.com Index . These links help in measuring the popularity of the page.One of the largest search engines that adds new sites very quickly. In search engine scenario “ indexes”form the plural for Index rather indices. Yahoo also uses Inktomi when no matches are found in its own database. also known as catalog.Most of the search engines give more importance to the text found inside HTML heading sections. Frames . Hotbot .Index.
keyword stuffing and also other types of spamdexing are detected by Infoseek.linkpopularity. links and accesses web pages. Referrer log file of a server will indicate this.com.Assessment of the number and quality of links to a particular web page (inbound links). Search engine – Searches the web for the sites. Net Tracker. new text for the title-tags. which is not evident to browsers. Navigational links should necessarily be provided within the frames. is good at analyzing queries.com. Meta Search Engine .Making necessary changes to a web page so as to enhance the position of that page on one or more search engines. which follows hypertext. a free program is available at http://www. and changes to the first 200 to 250 words of the main text. Google. fonts and background spoofs. Northern Light .A construct used in the HTML header of a web page to provide information.Infoseek search engine uses this filter program to prevent spamdexing. Weblog. Excite. the query used to find the page will usually be encoded in the referrer URL. otherwise frames have to be avoided.A search of results of several search engines. Number of search engines especially Infoseek use this number in positioning process.A file that stores details of all file accesses. Optimization . Referrer . etc. This file is maintained on a server and analyzing this file helps us find out where from the visitors come and which queries they are using to access a web site. multiple title tags.. Incase.The URL used by a visitor to access a web page. lists them based on a query. a visitor access the page directly from search engine listing.Browser program. This may be done by wholesale s copying of web pages and or by using other’ (organizations. A request (query) is made to several search engines or directories and the results are reported from all the search engines. Siphoning . Robot . are some of the Search Engine s. as well as help potential visitors to access it. Metacrawler.Technique of stealing another site’ traffic. after removal of duplicates. health and consumer publication articles. Metafind and Metasearch are some of the Meta search engines.A server that submits queries to more than one search engines and or directories and report the results after summarizing.First of its kind to ban Meta search engines from its database. Infind. Ask Jeeves.com Meta Search .awsd. Page Popularity . alt-attributes. Fast. Though a good number of software packages are available to analyze log files. headings. Dogpile. Sniffer . Meta tag . Multiple mirror pages.
. companies or web sites) s keywords or keyword phrases. is said to be Optimization. The URL for free service to measure page popularity is http://www. The number and quality of inbound links is equally important as that of optimization of page content. meta-tag.northernlight. The URL is http://www. KEYWORDS and DESCRIPTION are the most common Meta tags.Log File . Altavista. This may include design/layout changes. provided by Sane Solutions. It is powered with a special feature “ pay to access” collection of business.
ArchitextSpider is name of the Excite search engine's spider. scans documents and adds them t o the indexes of some of the major search engines.
. For instance. Each search engine’ spider is given a s name. Spamdexing is also known as spamming or spoofing.Creating a document in order to trick the search engines into giving high rankings to irrelevant pages. Spider .Often used as a synonym for search engine. It is a software that searches the web by following links to various sites.Spamdexing .
who are the active-factor in the recognition of the websites. But. as described in detail in this book. depends on its procedures. and when the y find their required information on the web pages or websites. there is no use even if it remains continuously in the top search results. but what the website has to do for achieving top search results incessantly in the search engines that are working on their own beset algorithms. achieve top search results via paid listings or pay-per-click way. after which the website will indeed achieve the desired results without spending much. unless the website has compliant content and “ appealing precision”enchanting the visitor to visit again and again. is to adopt the faithful way called Optimization. the compliant content is with the website. have been explained in detail so that. Users. without being essentially optimized. A website may. and perhaps. Each search engine adopts certain techniques while ranking the sites in the order of their relevance to the keyword or phrase searched for. within seconds. optimization is the fundamental task to achieve t op rankings on the search engines. These facets help both webmasters and users in their respective missions. to bring it out in the required form and getting it in top search results is under the power of optimization. Google and Yahoo. promotes online-business and enhances the number of visitors to it. With minute effort and expenditure on the search engines. the functions of two major search engines. while optimizing the websites. of which both the users and the webmasters need to know in order to be simple and able in their respective pursuits. webmasters may take note of them and design the pattern of their optimization process according to the search engines’function. but the appealing precision i. But. there involves various facets of optimization ranging from design to submitting the website to the search engines. That is obviously the way of the search engines. a website can be made to act as a greater source of information to the visitors. the users contentedly acknowledging the web pages or websites to be ultimate.CONCLUSION
Search Engines have narrowed down the process of irksome searching of millions of web pages or websites on the Web.
. It has got its own deficiencies that are necessitated by some sites that are keen to show up in the high rankings. as well as to remain good content providers and get profuse traffic. Search engine provides publicity to a site.. in this book. when a visitor looks for a site. For sure. is said to be the ideal process of optimization. they will contentedly keep trust in those websites or web pages and visit over and over. They have been like magic wands with which a user can get whatever information he wants. however. This one trio-process of the web pages or websites being suitably matched to the asked query. Additionally. How a search engine ranks your site. and the recognition the search engines get therefore. To webmasters.e. with some of your search terms. This evidently shows the existence of a greater link and association between the search engines and the websites and how they interact with each other. a search engine is not perfect in every way. as well as the search engines that help them provide with that information. During website optimization process. search for their required information with the help of search engines.
who are looking for them on the web. In this context. there is no need for advertising. There has been a continuous change in the technology of search engines in the wake of addition of thousands of new web pages or websites on the Web daily and latest developments and research in the information technology. Moreover. So. though it doesn’ offer you anything free. you will get potential traffic to your site and thereby your business shoots up. since 90% of the web traffic originates to the website from the search engines themselves. search engines are the favorite tools for web marketing or online promotion. if you advertise your product or company in a newspaper or by erecting banners. only a few people will see it. Spamming techniques allow a site to benefit temporarily. yet it is very cost and t time effective and offers greater coverage. The fact is that a search engine prefers to produce a fewer accurate results of the perfect sites. besides being prohibited by the search engines. For instance. Thus. at the same time. these sites adopt offending practices like spamming in order to optimize their sites and achieve greater number of hits. Once a visitor likes your site. because that automatically introduces more visitors to your site. there is every need to employ every effort to ensure a greater relevancy and quality of their results. But the web marketing differs from the traditional marketing in many ways. which has forced the website optimizers or webmasters to invent new techniques to outperform others by adopting a better optimization process and excel other websites. And.Search engines are intended to advertise websites to their potential visitors. with the shooting up of web marketing. they cannot help promote or drive the discontented visitors to the poorly optimized sites. there is every threat that it loses all its visitors. the importance of search engines is also growing concurrently. it becomes inevitable for webmasters or web designers to design and optimize their sites in a better way and promote their rankings in the listings of some of the major search engines.
. But when your product or company is listed in the top search results of the search engines. but. but once it is found out. rather than displaying inaccurate results. The first thing is.