HDFC STANDARD LIFE

CHAPTER-1 INDUSTRY PROFILE
The insurance sector in India has come a full circle from being an open competitive market to nationalization and back to a liberalized market again. Tracing the developments in the Indian insurance sector reveals the 360 degree turn witnessed over a period of almost two centuries. A brief history of the Insurance sector The business of life insurance in India in its existing form started in India in the year 1818 with the establishment of the Oriental Life Insurance Company in Calcutta. Some of the important milestones in the life insurance business in India are: 1912: The Indian Life Assurance Companies Act enacted as the first statute to regulate the life insurance business. 1928: The Indian Insurance Companies Act enacted to enable the government to collect statistical information about both life and non-life insurance businesses. 1938: Earlier legislation consolidated and amended to by the Insurance Act with the objective of protecting the interests of the insuring public. 1956: 245 Indian and foreign insurers and provident societies taken over by the central government and nationalized. LIC formed by an Act of Parliament, viz. LIC Act,1956, with a capital contribution of Rs. 5 crore from the Government of India. The General insurance business in India, on the other hand, can trace its roots to the Triton Insurance Company Ltd., the first general insurance company established in the year 1850 in Calcutta by the British. Insurance sector reforms In 1993, Malhotra Committee headed by former Finance Secretary and RBI Governor R.N. Malhotra was formed to evaluate the Indian insurance industry and recommend its future direction. The Malhotra committee was set up with the objective of complementing the reforms initiated in the financial sector.

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HDFC STANDARD LIFE
The reforms were aimed at “creating a more efficient and competitive financial system suitable for the requirements of the economy keeping in mind the structural changes currently underway and recognizing that insurance is an important part of the overall financial system where it was necessary to address the need for similar reforms…” In 1994, the committee submitted the report and some of the key recommendations included: i) Structure  Government stake in the insurance Companies to be brought down to 50%  Government should take over the holdings of GIC and its subsidiaries so that these subsidiaries can act as independent corporations.  All the insurance companies should be given greater freedom to operate ii) Competition  Private Companies with a minimum paid up capital of Rs.1bn should be allowed to enter the industry.  No Company should deal in both Life and General Insurance through a single entity.  Foreign companies may be allowed to enter the industry in collaboration with the domestic companies.  Postal Life Insurance should be allowed to operate in the rural market.  Only one State Level Life Insurance Company should be allowed to operate in each state iii) Regulatory Body  The Insurance Act should be changed  An Insurance Regulatory body should be set up  Controller of Insurance (Currently a part from the Finance Ministry) should be made independent iv) Investments  Mandatory Investments of LIC Life Fund in government securities to be reduced from 75% to 50%  GIC and its subsidiaries are not to hold more than 5% in any company (There current holdings to be brought down to this level over a period of time) v) Customer Service  LIC should pay interest on delays in payments beyond 30 days  Insurance companies must be encouraged to set up unit linked pension plans
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HDFC STANDARD LIFE
 Computerization of operations and updating of technology to be carried out in the

Insurance industry The committee emphasized that in order to improve the customer services and increase the coverage of the insurance industry should be opened up to competition. But at the same time, the committee felt the need to exercise caution as any failure on the part of new players could ruin the public confidence in the industry. Hence, it was decided to allow competition in a limited way by stipulating the minimum capital requirement of Rs.100 crore. The committee felt the need to provide greater autonomy to insurance companies in order to improve their performance and enable them to act as independent companies with economic motives. For this purpose, it had proposed setting up an independent regulatory body. The Insurance Regulatory and Development Authority (IRDA) Reforms in the Insurance sector were initiated with the passage of the IRDA Bill in Parliament in December 1999. The IRDA since its incorporation as a statutory body in April 2000 has fastidiously stuck to its schedule of framing regulations and registering the private sector insurance companies. The other decision taken simultaneously to provide the supporting systems to the insurance sector and in particular the life insurance companies was the launch of the IRDA’s online service for issue and renewal of licenses to agents. The approval of institutions for imparting training to agents has also ensured that the insurance companies would have a trained workforce of insurance agents in place to sell their products, which are expected to be introduced by early next year. Since being set up as an independent statutory body the IRDA has put in a framework of globally compatible regulations. In the private sector 12 life insurance and 6 general insurance companies have been registered.

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HDFC STANDARD LIFE

CHAPTER-2 COMPANY PROFILE OF HDFC - STANDARD LIFE
The company was incorporated on 14th August 2000 under the name of HDFC Standard Life Insurance Company Limited. Their ambition from the beginning was to be the first private company to re-enter the life insurance market in India. On the 23rd of October 2000, this Ambition was realized when HDFC Standard Life was the first life company to be granted a Certificate of registration. HDFC are the main shareholders in HDFC Standard Life, with 81.4%, while Standard Life owns 18.6%.HDFC Standard Life Insurance Company Ltd. is one of India’s leading private life insurance companies, which offers a range of individual and group insurance solutions. It is a joint venture between Housing Development Finance Corporation Limited (HDFC Ltd.), India’s leading housing finance institution and one of the subsidiaries of Standard Life plc, leading providers of financial services in the United Kingdom. HDFC Incorporated in 1977 with a share capital of Rs 10 Crores, HDFC has since emerged as the largest residential mortgage finance institution in the country The corporation has had a series of share issues raising its capital to Rs. 119 crores. The gross premium income for the year ending March 31, 2007 stood at Rs. 2, 856 crores and new business premium income at Rs. 1,624 crores. The company has covered over 8,77,000 lives year ending March 31, 2007. HDFC operates through almost 450 locations throughout the country with its corporate head quarters in Mumbai, India. HDFC also has an International Office in Dubai, UAE, with service associates in Kuwait, Oman and Qatar.

HDFC is the largest housing Company in India for the last 27 years.

Mr. Deepak S. Parekh is the Chairman of the Company. He is also the Executive Chairman of Housing Development Finance Corporation Limited (HDFC Limited). He joined HDFC Limited in a senior management position in 1978. He was inducted as a whole-time director of HDFC Limited in 1985 and was appointed as its Executive Chairman in 1993. He is the Chief Executive Officer of HDFC Limited. Mr. Parekh is a Fellow of the Institute of Chartered Accountants (England & Wales).

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Respectively.00% of equity in the joint venture.) India’s leading housing finance institution and the Standard Life Assurance Company.this ambition [Type text] . while the rest is held by others.000 Cr and Rs. Reach of the JV player is highly rated and been conferred with many awards. is one of India's leading private insurance companies. a leading provider of financial services from the United Kingdom. Is one of India’s leading Private Life Insurance Companies.HDFC STANDARD LIFE JOINT VENTURE: HDFC Standard Life Insurance Company Limited was one of the first companies to be granted license by the IRDA to operate in life insurance sector. 15. UK.on 23rd of October 2000. Ltd. which offers a range of individual and group insurance solutions.6% Mr. 600. HDFC Standard Life Insurance Company Ltd was incorporated on 14th August 2000. It is a joint venture between Housing Development Finance Corporation Limited (HDFC Limited).4 %stale and Standard of as a staple pf 18.43% and Standard Life (Mauritius Holding) 2006. Standard Life is rated ‘AAA’ both by Moody’s and Standard and Poor’s. holds 72. As on February 28. The company was incorporated on 14th august 2000 under the name of Hdfc Standard Life Insurance Company Ltd.. HDFC is the majority stakeholder in the insurance JV with 81.000 Cr. HDFC Standard Life Insurance Company Ltd. HDFC is rated ‘AAA’ by both CRISIL and ICRA. 2009 HDFC Ltd. Similarly. Both the promoters are will known for their ethical dealings and financial strength and are thus committed to being a long-term player in the life insurance industry. which offers a range of individual and group insurance solutions.all important factors to consider when choosing your insurer. It is a joint venture between Housing Development Finance Corporation Limited (HDFC Ltd. holds 26. These reflect the efficiency with which HDFC and Standard Life manage their asset base of Rs. The ambition of the company from as far back as October 1995 was to be the first private company to re enter the life insurance market in India . India's leading housing finance institution and a Group Company of the Standard Life Plc. A) Background and inception of the company HDFC Standard Life Insurance Company Limited. Deepak Satwalekar is the MD and CEO of the venture.

It is one of the first private insurance companies. Mission We aim to be the top new life insurance company in the market. But HDFC is in diversified business like banking. housing finance. Its has traditional insurance plan as well as modern ulip plan in its portfolio. Its sell various insurance policy based on the needs of consumer. Hdfc Standard Life has a long and close relationship build upon shared value and trust. rather it is a combination of several things like      Customer service of the highest order Value for money for customers Professionalism in carrying out business Innovative products to cater to different needs of different customers Use of technology to improve service standards Increasing market share [Type text] . Hdfc Standard Life Insurance Company LTD is a joint venture between HDFC.280000 CRORES. India’s largest housing finance institution standard life assurance company . and set the standards in the industry. B) Nature of the business carried HDFC Standard Life Insurance is into a business of insurance. Europe’s largest housing finance institution and standard life assurance companies . In short. This does not just mean being the largest or the most productive company in the market. “The most obvious choice for all”. The ambition of Hdfc Standard Life is to mirror the success of the parent company and be the yard stick by which all other insurance companies in India are measured. securities and also C) Vision. the easiest to deal with. offer the best value for money. which mean that we are the most trusted company. Europe’s largest mutual life company HDFC over RS.HDFC STANDARD LIFE was realized when HDFC STANDARD LIFE was the only life insurance company to be granted certification of registration . Mission and quality policy Vision “The most successful and admired life insurance company.

SLA. financial benefit. Process complaint functions 6-8 months and improve 8-12 months and sustenance Phase-3 Organized work places Phase-2 Current business improvement programs Completion of projects and benefits derived and sustenance 4-6 months and sustenance Zone/region/branch/location certification 6-10 months and sustenance Phase-1 [Type text] .HDFC STANDARD LIFE Values • • • • • • Integrity Innovation Customer centric People Care “One for all and all for one” Team work Joy and Simplicity Quality policy Quality road map – time lines Phase-1 to phase-3 should run simultaneously Phases Objectives Visible proof when Phase-5 Business excellence BE award (external)/service guarantee 12-24 months and Improve levels Phase-4 Value stream map projects Process maturity 6 sigma processes.

 HDFC Home Loan Protection Plan: This plan aims to protect family from loan liabilities in case of unfortunate demise within the policy term. 2. It provides the beneficiary with a lump sum amount. Children's Plans [Type text] . which is a decreasing percentage of the initial Sum Assured.  HDFC Loan Cover Term Assurance Plan: This plan aims to protect family from loan liabilities in case of unfortunate demise within the policy term. in case person is not around to repay the outstanding monthly installments on their housing loan. the cover under the policy also decreases as per the policy schedule.HDFC STANDARD LIFE D) Product/service profile 1. One can choose the lump sum that would replace the income lost to one’s family in the unfortunate event of one’s death. The plan does this by providing a lump sum to the family of the life assured in case of death or critical illness (if option is chosen) of the life assured during the term of the contract. It ensures that family does not lose the dream house that person have purchased for them. Protection Plans  HDFC Term Assurance Plan: This plan is designed to help secure family’s financial needs in case of uncertainties. This means that as the outstanding loan decreases as per the loan schedule.

This plan also gives Bumper Addition to the fund value at Maturity. which saves insured person from the need of going for Medicals. 3.  HDFC SL Young Star Champion Suvidha: This is a convenient plan. This Unit Linked Plan provides valuable protection to his/her child in case he is not around and gives him with an outstanding investment opportunity to maximize their savings by providing them a choice of thoroughly researched and selected investments. everyone priority is their child’s future and being able to meet their child’s dreams and aspirations. which saves him from the need of going for Medicals. This Unit Linked Plan gives him with an outstanding investment opportunity to maximize his savings by providing you a choice of thoroughly researched and selected investments.  HDFC Young Star Super Suvidha: It is a convenient plan.  HDFC Young Star Super: This Plan provides valuable protection to insured person child in case his/her is not around and gives them an outstanding investment opportunity to maximize their savings by providing them a choice of thoroughly researched and selected investments. This plan also gives Bumper Addition to the fund value at Maturity. With HDFC Children’s Plan. they can start building their savings today and ensure a bright future for their child.  HDFC Young Star Supreme Suvidha: This Plan provides valuable protection to insured person child in case he is not around and gives him an outstanding investment opportunity to maximize his savings by providing him a choice of thoroughly researched and selected investments.HDFC STANDARD LIFE  HDFC Children's Plan: As a parent. Retirement Plans [Type text] . This plan also gives Bumper Addition to the fund value at Maturity. This plan also gives Bumper Addition to the fund value at Maturity.

This plan gives them with an outstanding investment opportunity to maximize their savings by providing them a choice of thoroughly researched and selected investments. This plan also gives Bumper Addition to the fund value at vesting. designed to provide a post-retirement income for life with the freedom to choose their retirement date.  HDFC Pension Super: The HDFC Personal Pension Plan is a ‘With Profits’ insurance policy that is designed to provide a post-retirement income for life with the freedom to choose your retirement date.HDFC STANDARD LIFE  HDFC Personal Pension Plan: The HDFC Personal Pension Plan is a ‘With Profits’ insurance policy that is designed to provide a post-retirement income for life with the freedom to choose your retirement date. The HDFC Immediate Annuity offers a number of options to meet all their income needs. This means the investor can plan their life the way they want it to be.  HDFC Pension Supreme: The HDFC Pension Supreme is Unit Linked plan. This plan also gives Bumper Addition* of 5% of initial single premium at vesting and on death. The income is guaranteed and is unaffected by the rise and fall of interest rates.  HDFC Immediate Annuity: The HDFC Immediate Annuity is a contract that uses investor capital to provide them with a guaranteed gross income throughout their lifetime or over a period of their choice. This plan also gives Bumper Addition to the fund value at vesting. [Type text] . designed to provide a postretirement income for life with the freedom to maximize their investment returns. This plan gives them with an outstanding investment opportunity to maximize their savings by providing them a choice of thoroughly researched and selected investments.  HDFC SL Pension Champion: The HDFC SL Pension Champion is Unit Linked plan. designed to provide a post-retirement income for life with the freedom to choose their retirement date. safe in the knowledge that their gross income will not fall during the period they have selected.  HDFC SL Unit Linked Pension Maximiser II: HDFC SL Unit Linked Pension Maximiser II is a unique Single Premium unit linked plan.

This Unit Linked Plan also gives them with an outstanding investment opportunity to maximize their savings by providing them a choice of thoroughly researched and selected investments.  HDFC Endowment Super Suvidha: It is a convenient plan. This Unit Linked Plan gives them with an outstanding investment opportunity to maximize their savings by providing them a choice of thoroughly researched and selected investments. This plan also gives Bumper Addition to the fund value at Maturity. This Unit Linked Plan gives them with an outstanding investment opportunity to maximize their savings by providing you a choice of thoroughly researched and selected investments. even when they are not around. investors can start building their savings today and it ensures that their family remains financially independent. This Unit Linked Plan gives them with an outstanding investment opportunity to maximize their savings by providing them a choice of thoroughly researched and selected investments. investors can start building their savings and it ensures that their family remains financially independent. which saves them from the need of going for Medicals. Savings & Investment Plans  HDFC Endowment Super: With HDFC Endowment Super. This plan also gives Bumper Addition to the fund value at Maturity. which saves insured person from the need of going for Medicals.  HDFC Endowment Supreme: With HDFC Endowment Supreme. This Unit Linked Plan gives them with an outstanding investment opportunity to maximize their savings by providing them a choice of thoroughly researched and selected investments.  HDFC Endowment Supreme Suvidha: It is a convenient plan. This plan also gives Bumper Addition to the fund value at Maturity.  HDFC SimpliLife: It is a convenient plan. [Type text] . which saves investors from the need of going for Medicals. even when they are not around. It is a convenient plan.HDFC STANDARD LIFE 4. which saves investors from the need of going for Medicals.

This plan provides the financial protection to their loved ones and builds up their wealth effortlessly.  HDFC Assurance Plan: HDFC Assurance Plan helps investors conveniently build their long-term savings while keeping their family’s future protected. This ‘With Profits’ plan gives them a proportion of the basis Sum Assured as Cash lump sums at regular 5-year intervals within the policy term.  HDFC Single Premium Whole of Life Insurance Plan: HDFC Single Premium Whole of Life Plan is a tailor made plan well suited to meet investors long-term investment needs and help them to maintain their family’s financial independence. investors can start building their savings today and ensure that their family remains financially independent. even when they are not around. investors can plan now to ensure that they have the necessary funds to have the necessary funds to secure their longterm as well as short-term financial goals. This plan also gives Bumper Addition to the fund value at Maturity. Health Plans [Type text] . This ‘With Profits’ plan is designed to secure their family’s future by giving their family a guaranteed lump sum on maturity or in case of their unfortunate demise.  HDFC Endowment Assurance Plan: With HDFC Endowment Assurance Plan. An investment cum insurance plan that will actively help in building investor wealth and give them twin advantage of exclusive funds (actively managed ) along with choice of limited premium payment term.  HDFC Savings Assurance Plan: HDFC Savings Assurance Plan is a ‘With Profits’ savings plan which helps investors conveniently build their long-term savings and ensure that their family is protected even if they are not around. This single premium investment plan is a Whole of Life plan aimed at providing long-term real growth of their money.HDFC STANDARD LIFE  HDFC Wealth Builder: HDFC Wealth Builder is an exclusive plan crafted for elite achievers. This ‘With Profits’ savings plan helps them to build their long-term savings while securing their family’s future. early into the policy term. 5.  HDFC Money Back Plan: With HDFC Money Back Plan.

 HDFC SurgiCare Plan: HDFC SurgiCare Plan provides investors with timely support in case they have to undergo a major surgery and hospitalization. 6. ensuring their financial independence at all times. so that in the event a critical illness strikes. Rural Products  HDFC Gramin Bima Kalyan Yojana  HDFC Gramin Bima Mitra Yojana  HDFC Bima Bachat Yojana 6. Social Products  HDFC Development Insurance Plan [Type text] . as the case maybe.HDFC STANDARD LIFE  HDFC Critical Care Plan: HDFC Critical care plan provides for a lump sum payment on survival post diagnosis of a critical illness. investors don’t have to dig into those precious savings of them.

43% and Standard Life (Mauritius Holding) 2006. As part of its Corporate Social Responsibility. all channelsof delivery . internet and the customer portal. 2009 HDFC Ltd. The company has continued to strengthen its presence in the virtual world. your company continues to explore partnerships with F) Ownership pattern It is a joint venture between Housing Development Finance Corporation Limited (HDFC Limited). Ltd. The company has also launched a completely revamped website with a big focus on customer education and knowledge. managing costs and improving service quality.branches. reduces leakage and contributes to increasing revenues. UK. Your company continues to explore strategic outsourcing partnerships with a focus on handling volumes and reaping economies of scale. The company has implemented a Quality Initiative across its offices which regularly measures the effectiveness of its processes. India's leading housing finance institution and a Group Company of the Standard Life Plc. periodic service audits conducted across all regional offices and at the call centers provide useful insights into customer requirements and expectations helping the company improve its processes.00% of equity in the joint venture. The company aims to provide consistent and high quality service across the country through. The combination of outsourcing partnerships and technology implemented by the company is assisting in improvement of service turnaround times. holds 26. while the rest is held by others.HDFC STANDARD LIFE E)Area of operation During the year. holds 72. As on February 28. Towards this end. Associate Companies:  HDFC Limited  HDFC Bank  HDFC Mutual Fund [Type text] . both for creating awareness and facilitating self service. call centers. company continued to increase its focus on service quality.

an international life insurance. the UK's largest insurance group. Aviva Group has a 50 million customer base worldwide. Coleman & company. Aviva India Aviva India is a joint venture between one of the country’s oldest and largest groups. pension and investment company. Dabur Group Founded in 1884. both for customers and employees and will continue to balance a local approach with the power of an expanding global operation. Dabur Group is one of India's oldest and largest groups of companies with a consolidated annual turnover in excess of Rs 2.396 crores.HDFC STANDARD LIFE  HDFC Sales  HDFC ERGO General Insurance G) Competitors information Aegon Religare Life AEGON. Dabur. it is the country's leading producer of traditional healthcare products. A professionally managed company. We provide high quality advice to our customers and offer superior customer service. Aviva Group Aviva Group is the UK’s largest and one of the biggest Insurance groups worldwide. Bajaj Allianz Life Insurance Co Ltd [Type text] . It is one of the leading providers of life and pensions products to Europe and has substantial businesses elsewhere around the world. We launched our pan-India multi-channel operations in July. whose association with India dates back to 1834. India’s largest media house. This venture is dedicated to build a firm future. Our business philosophy is to help people plan their life better. With a history dating back to 1696. 2008 with over 30 branches spread across India. and Aviva plc. Religare. one of India’s leading integrated financial services groups and Bennett. have come together to launch AEGON Religare Life Insurance Company Limited.

116 micro-offices). over 225. The Company commenced business 16th of June. For three years in a row.80 billion. Future Generali is present in India in both the Life and Non-Life businesses as Future Generali India Life Insurance Co. 55. Canara HSBC Life has access to 4100 bank branches all over India. Allianz SE has over 115 years of financial experience and is present in over 70 countries around the world.Canara Bank holds 51% equity. Today.one of India's foremost financial services companies-and prudential plc . Ltd. one of the largest Insurance Company and Bajaj Finserv. The Venture has an initial paid up capital of INR 325 crores which will further increase in line with our expansion plans. Future Generali Life Future Generali is a joint venture between the India-based Future Group and the Italy-based Generali Group. Allianz SE is a leading insurance conglomerate globally and one of the largest asset managers in the world. Total capital infusion stands at Rs. with ICICI Bank holding a stake of 74% and Prudential plc holding 26%.000 Crores). We began our operations in December 2000 after receiving approval from Insurance Regulatory Development Authority (IRDA). Ltd. Canara HSBC OBC Life The shareholding pattern of the Joint Venture is as follows . product [Type text] . managing assets worth over a Trillion (Over INR. and 7 bancassurance partners. HSBC Insurance (Asia Pacific) Holdings Ltd 26% and Oriental Bank of Commerce 23%. ICICI Prudential Life Insurance ICICI Prudential Life Insurance Company is a joint venture between ICICI Bank . 00. ICICI Prudential has been voted as India's Most Trusted Private Life Insurer.HDFC STANDARD LIFE Bajaj Allianz Life Insurance is a union between Allianz SE. by The Economic Times .000 advisors. ICICI Prudential is the first life insurer in India to receive a National Insurer Financial Strength rating of AAA (Ind) from Fitch ratings.a leading international financial services group headquartered in the United Kingdom. As we grow our distribution.AC Nielsen ORG Marg survey of 'Most Trusted Brands'. 2008 after receiving requisite approvals from the Insurance Regulatory Development Authority (IRDA). and Future Generali India Insurance Co. our nation-wide team comprises of 2074 branches (inclusive of 1. 47.

During the year. in order to be well positioned to increase the growth momentum in the year ahead. we continue to tirelessly uphold our commitment to deliver worldclass financial solutions to customers all over India. In 2007. the company received CIO 100 award for Wonders and a Special Award in Storage category. EDGE . Received Diamond EDGE Award 2009 HDFC Standard Life has received the Diamond EDGE Award 2009 for its mobile workforce portal . H) Infrastructural facilities HDFC SL is providing good infrastructural facilities which are required for employees to perform their work in a better way.Enterprises Driving Growth and Excellence (using IT) is an initiative by the . optimizing business processes. Additionally. HDFC Standard has received the CIO 100 Award for the third consecutive year. the Company has invested in additional infrastructure capacity and human capital. The company stepped up the recruitment programme in the latter part of the year in preparation for the next year. in terms of offices.Identity and Access Management. including Sesame . I) Awards/achievements Received CIO 'the Ingenious 100 2009' Award HDFC Standard Life has received the CIO ‘The Ingenious 100 . [Type text] . staff. recognize.2009 Award. the company has received the CIO 100 ‘Security Award 2009’ for pioneering LANDesk Management and Security Suite security implementation and taking its security to a higher level of technological excellence.’ for ATLAS (Agency Training Licensing and Servicing System). technology.Network Computing magazine to identify. enabling growth or improving relationships with customers.HDFC STANDARD LIFE range and customer base. and honors end-user companies in India that have demonstrated the best use of technology to solve a business problem. It had received the 2008 CIO Bold Award for Consultant Corner and CIO Security Award for our initiatives for a secure computing environment. improve business competitiveness. It’s a celebration of 100 organizations (and the people within them) that are using IT in innovative ways to deliver business value. whether by creating competitive advantage. CIO magazine has a long tradition of honoring leading companies for business and technology leadership and innovations through its flagship award program – CIO 100. and deliver quantifiable ROI to stakeholders. financial consultants.Consultant Corner.

including identity management. etc. Received PCQuest Best IT Implementation Award 2008 HDFC Standard Life received the PCQuest Best IT Implementation Award 2008 for Consultant Corner. Last year. the company received the award for Wonders. the applications for its financial consultants. This award category identifies innovative and groundbreaking deployment of technologies aimed at creating a secure business infrastructure. HDFC Standard Life’s Unit Linked Savings Plan [Type text] . for February 2008. one of the leading private insurance companies in India. ‘The Bold 100. This annual award recognizes organizations that exemplify the highest level of operational and strategic excellence in information technology. whose pioneering implementations have taken their enterprise security to the next level. has topped Mint’s Top Television Advertisement survey conducted. HDFC Standard Life has won the PCQuest Best IT Implementation Award for two years consequently.HDFC STANDARD LIFE Network Computing magazine is part of CMP Technology. The objective was drive awareness and ask people to invest in a pension plan to live life to the fullest even after retirement.’ recognized those executives and organizations that embraced great risk for the sake of great reward. This year's award theme. The radio commercial ‘Pata nahin chala’ touched several changes in life in the blink of an eye through an old man’s perspective. The company received the 2008 CIO Bold Award for its mobile workforce portal and the CIO Security Award for its initiatives for a secure computing environment. licensing. Received 2008 CIO Bold 100 and CIO Security Awards HDFC Standard Life has received the 2008 CIO Bold 100 Award. training. HDFC Standard Life has also been one of the five recipients of the Special 2008 CIO Security Award aimed at CIOs. Silver Abby at Goafest 2008 HDFC Standard Life's radio spot for Pension Plans won a Silver Abby in the radio writing craft category at the Goafest 2008 organized by the Advertising Agencies Association of India (AAAI). without compromising on one’s self-respect Unit Linked Savings Plan Tops Mint Best TV Ads Survey The Unit Linked Savings Plan advertisement of HDFC Standard Life. which brings more than 100 IT media brands to more than 18 million technology and business decision makers worldwide. its path-breaking implementation of an enterprise-wide workflow system. providing centralized control over a vast geographical spread for key business units such as inventory.

’ by 4Ps Business and Marketing magazine. Managing Director and CEO. followed by others including ICCI Prudential. Sar Utha Ke Jiyo among India’s 60 Glorious Advertising Moments HDFC Standard Life’s advertising slogan honored as one of ‘60 Glorious Advertising & Marketing Moments' over the last 60 years in India. The magazine said that HDFC Standard Life is one of the first private insurers to break the ice using the idea of self respect (Sar Utha Ke Jiyo) instead of 'death' to convey its brand proposition. received the QIMPRO Gold Standard Award 2007 in the business category at the 18th annual Qimpro Awards function. This is just like a” Life Cycle” which repeats in nature WORK FLOW: [Type text] . HDFC Standard Life. which enables efficient processing of data for training and licensing of Financial Consultants.HDFC STANDARD LIFE advertisement was ranked 4th in terms of a combined score of ad awareness and brand recall and 3rd in terms of ad diagnostic scores (likeability. enjoyment. Deepak M Satwalekar. thus giving HDFC Standard Life the credit of bringing up one such glorious advertising and marketing moment in the last 60 years. Hence through diversification the insurance company earns return through their investment and which is passed back to the investors.a workflow based system. This was then. Diversification reduces the risk because all stocks may not move in the same direction in the same proportion at same time. Investments in securities are spread among a wide cross-section of industries and sectors thus the risk is reduced. Life insurance is a mechanism for pooling the resources by issuing policy to the investors and investing funds in securities in accordance with objectives as disclosed in offer document. The award celebrates excellence in individual performance and highlights the quality achievements of extraordinary individuals in an era of global competition and expectations. believability. and claim). Deepak M Satwalekar Awarded QIMPRO Gold Standard Award 2007 Mr. J) Work flow model During the year the company launched ATLAS (Agent’s Training and Licensing Administration System).

it can acquire a good market share in future Thus from the above diagram we can say that HDFC SL is growing steadily as it is acquiring market share from 4.10% to 4.HDFC STANDARD LIFE MANAGER CHANNEL DEVELOPMENT MANAGER FINANCIAL CONSULTANTS CUSTOMERS MANAGER CORPORATES CUSTOMERS K) Future growth and prospects New Business Market Share HDFC Standard Life growing steadily BAJAJ ALLIANZ: 8% BIRLA SUNLIFE: 5% REALIANCE LIFE: 6% HDFC SL: 5% OTHERS: 59% LIC: 40% MAX NEW YORK: 3% SBI LIFE: 9% ICICI PRUDENTIAL: 12% Thus 12% OTHERS: from the above diagram we can say that HDFC SL is growing steadily as it is acquiring market share from 4. Through many strategies like: advertising. good service to customers than competitors etc….5% in march 2009. Through many strategies like: advertising.5% in march 2009. [Type text] .10% to 4.

This is because the persons who developed this model Robert H Waterman.HDFC STANDARD LIFE good service to customers than competitors etc…. they published their 7’s model in their article STRUCTURE IS NOT ORGANISTATION(1980) and in their books THE ART OF JAPANESE MANAGEMENT (1981) and IN SEARCH OF EXCELLENCE(1982). strategy. clerk and sub staff. Jr. styles.. peters and Julian R Philips have been consultants at MC-Kinsey and co. [Type text] . 3) MCKINSEY 7-S MODEL The 7-s model with reference to Hdfc standard life: The 7s model is better known as Mc-Kinsey 7’s. it can acquire a good market share in future also. although strategy is critical too. Thus it is having an effective work on the various activities efficiently and effectively. Our central idea is that organization effectives. Our claim is that effective organizational change is really the relationship between structure. staff and something we call super-ordinate goals. STRUCTURE In the hdfc standard life each and every department is empowered with the officer. systems from the interaction of several factorsome especially obvious and some under analyzed. Productive organization change is not simply a matter of structure. The authority is delegated to officer/manager to extract work from the staff. Our framework for organization change graphically depicted the figure. skills. systems. The each department consists of members based on its requirements. Thomas J.

Sales Dev. Channel Executive [Type text] .M. Business Dev. Mgr. B.HDFC STANDARD LIFE MD Zonal Manager Regional Manager Retail Marketing Territory Manager Branch Manager Alternative Chanel Territory Manager Branch Manager Operation Chanel Team Manager Operation Manager Human Resource HR Executive Asst. Mgr.

strategies to achieve the objective. We think it is important to distinguish between the basic personality of a top management team and the way the team comes across to the organization. or ought to be. The organization is having various capabilities over the competitors. More over the people feel their task is in safe hands of the industry. Finance. The hdfc standard has set of objectives.HDFC STANDARD LIFE SKILLS It is a more reputed insurance company. The service given to the customers are accomplished as per their requirements. Soft skills. It has reputed customers who are loyal to the organization. Strategy is the way A Company aims to improve its position vis-à-vis competition perhaps through low cost production or delivery. Typically they fund exploration more consistently. it is. where in each major decision regarding the company is taken in tip down fashion and other decision like targets and growth aspects hdfc standard life follows bottom up style. Organization may listen to what managers say but they believe what managers do. Information relations. as it is providing financial solution of where to invest. others STYLE Hdfc standard life follows tip down/bottom up style in its management. The power of style then is essentially manageable. Financial services generally do mass supporting services are rendered to all types (classes) of customers. Research. Supporting. [Type text] . STRATEGY By “strategy” we mean those actions that a company plans in response to or anticipation of changes in its customers. its competitors. analytical skills. Typically have more people on board who understand exploration are have headed exploration department. an organization way of saying:” here is how we will create unique value”. One aspect of style is symbolic behavior. These skills are unique from the competitors of hdfc standard life. Not words. how to invest and number of products with having more benefits to investors. but pattern of action is decisive. the course of action to be taken to achieve the objective and guidelines for the course of action. perhaps by achieving sales and service dominance. Services. Medical. The skills are broadly categorized as follows:Market knowledge. Personal/administration. perhaps by providing better value to the customer.

Since hdfc standard life has good backup system. however. formal training program and the like. The organization of HDFC STANDARD LIFE is having a strategy of sharing values. The hdfc standard life is in the course of cutting down the cost of service. since it has well expanded its business all over INDIA. training and development system Recruitment process starts with the identification of the vacancies by the department head of the respective department. pay scales. The promotion in the organization is taken place based upon the service. job rotation and job training. Hdfc standard life charges minimal to its clients for the services. At the soft end. not line/staff) is often treated in one of two ways. The information is versatile. evident in most of the superior performers. Recruitment. SYSTEM The hdfc standard life has various techniques to control this procedure as system like to improve the back office targets by giving addition support. seniority and educational qualification. [Type text] . the selection is done based on the education qualification first class degree. They are. SHARED VALUES Unlike the other six S’s. motivation and behavior.HDFC STANDARD LIFE Hdfc standard adopts low pricing strategy to generate huge returns and good market share in the industry. At the hard end of the spectrum. If it starts recruiting. The performance appraisal is also taken as a basis for promotion so officer’s staff makes it. super ordinate goals don’t seem to be present in all. Information system: the implementation of computers has made information flow fast and reliable. STAFF Staff (in the sense of people. A form requesting for the human resource is sent from the department to HRD. Hence it is known for the good pricing strategy in the industry. The various training program to the employees are taken like refresher course. organizations. It provides more benefits to customers compared to its competitor. we talk of appraisal systems. or even most. The value shared by the members of an enterprise is known as the shared values. attitudes. we talk about morale.

HDFC Standard Life has the financial expertise required to manage your long-term investments safely and efficiently. THREATS 1. Rated ‘AAA’ by CRISIL and ICRA for the 10th consecutive year for High service standards 4. 3. grow and measure its success. OPPORTUNTIIES 1. Alternative financial services such as mutual fund. 2. Illiteracy and unemployment also pose threat. Still the numbers of companies are few and company has every capability to grow and forward its performance areas to the widest. 2. share and securities also pose problems and threats to the working of the life insurance sector. Life insurance industry is a rapid growing and a nobler service industry. Low number of offices and network and number of life insurance agents. LIC is prevalent and sustains even today a major source of population. 3. 4. banking services. Life insurance has captured its mere15 – 20% growth therefore a wide open untapped market is open to the company to develop. HDFC Standard life insurance offers a range of individual and group insurance solutions. 3. 2. Belief towards LIC as it is a government corporation phobia is continue to surmount the people of India despite lots of flaws and development and liberalization of life insurance.HDFC STANDARD LIFE 5) SWOT ANALYSIS STRENGTHS 1. [Type text] . WEAKNESSES 1. 2. People are hesitant to invest and put their hard earned money to the private life insurance company with the fear of getting lost. Lack of knowledge and expertise.

The performance of an organization can be explained on the basis of the four important aspects of the business: a) Liquidity: Liquidity shows the ability of the business to service the short term obligation. b) Solvency: Solvency shows the ability of the business to meet the long term obligation. Intra firm comparison of hdfc: 1. Financial statement helps in understanding the performance of the organization. Quick ratio = quick current assets / quick current liabilities [Type text] . Current ratio = Total Current Assets / Total Current Liabilities b. credit rating agencies. and cash flow statement. and employees too. existing shareholders. one has to meticulously look for the right information from the right data. c) Efficiency: Efficiency shows the ability of the business to use the resources of the business. income statement. One can undertake the financial statement analysis from different stakeholders’ perspective: creditors.HDFC STANDARD LIFE 5. internal management. However. 6) ANALYSIS OF FINANCIAL STATEMENT Financial statement analysis is a comprehensive analysis of all three financial statements: balance sheet. bankers. Financial statements provide useful information. potential shareholders. d) Profitability: Profitability shows the ability to the business to generate and distribute profit. Analysis of Short – Term Liquidity: a. Rising real estate industry also pose threat as people are investing a bulk of their money over to that industry.

Capital Structure and Long -Term Solvency Ratios: Debt equity ratio =long Term Debt / shareholders fund Table showing: debt equity ratios of hdfc standard life in the year 2008 and 2009.HDFC STANDARD LIFE Table showing: current ratio and quick ratio of hdfc standard life insurance company ltd.470 18. Year Current assets Current liabilities Current ratio and quick ratio 2009 (RS.727 6.29% 2008 (RS.’000) 8.07% 2008 (RS. Years Outsiders Funds Share Holders Fund Debt Equity Ratio 2009 (RS.462 5.038 1.575.37 and 1. and quick ratio is 1:1.168 1.132 6.33% Inference: [Type text] .029.263. but the company has got only 1.’000) 84.012. 2.’000) 97.37% Inference: The above table is showing the details regarding the current ratio and quick ratio of hdfc standard life insurance company ltd.251.578.076 13. But compare to year-2009 ratio year-2008 ratio was good. for the year 2008 and 2009.’000) 9.643.433.07 both the year the ratio is not satisfactory. The standard current ratio is 2:1.629 9.

09 compare to last year the loss has increased.’000) (5.763 -0. loss percentage is 0. is suffering gross loss in the year 2008 and 2009. Net profit ratio: Net profit ratio= net profit/sales*100 [Type text] . it shows the larger outsiders funds are available to the company. and 0. In the year 2009. Since this is quite satisfactory and in the same way it is not good to the shareholders point of view and also to the company. hdfc standard life insurance company ltd. Profitability Ratios: a.435. In the year 2008 it was facing less gross loss. but later it went on increasing.176. Year Gross profit Sales Gross profit ratio Analysis: 2009 (Rs.05.’000) (2.094) 48.HDFC STANDARD LIFE There is continues increase in Share holders’ Funds and also in an outsider funds from the year 2008 to 2009.09% 2008 (Rs. Inference: There is an increase in gross loss and also the percentage of loss in the year 2008 to 2009 is 0.631) 55.09 respectively.029. Gross profit ratio = gross profit / sales*100 Table showing: the gross profit ratio of hdfc standard life insurance company ltd. Hence the outsider’s funds has been increased year by year. b.166 -0. 3.183.05% The high ratio of gross profit is considered satisfactory. Outsider’s funds are increased more than the shareholders fund.

122) 55.763 -0. In the class just we will read.14.22 2008 (RS.’000) (6.14 Inference: The high ratio of net profit is considered satisfactory. learn and same thing we will write in the exam and we will get pass but when we go for [Type text] . There is an increase in net loss in 2009 compare to year-2008. is suffering net loss in the year 2008 and 2009 respectively. LEARNING EXPERIENCE In the class just we can assume how the corporate world is but it is completely different when I started to go to the company.183. This is not good from the company point of view. hdfc standard life insurance company ltd.913.22 respectively. and 0.883.491) 48.HDFC STANDARD LIFE Table showing net profit ratio of hdfc standard life for the year 2008 and 2009 Year Net profit Sales Net profit ratio 2009 (RS.176.’000) (11.166 -0. The percentage of loss in the year 2008 and 2009 is 0.

HDFC STANDARD LIFE searching job really we will feel the heat of outside world. I had to take interview to them and need to motivate them to take up that job. [Type text] . How much we have to be smart. competition for jobs etc… That was a wonderful experience to me in that company. And then they need to get the licence from IRDA to do that work. regarding pressure for target achievement. Actually I got the work of recruitment consultant. How we should achieve our target. what is our responsibity. what is the real corporate culture. there I need to call to the people who want to work as financial consultant for part or full time as per their requirement. How much talented we should. I learnt so many things there. for that they need to write the exam and get through with the exam.

There may be proper and immediate response in case of any queries from customers. b.HDFC STANDARD LIFE SUGGESSITIONS a. It can try to create awareness about this company through some programmes. [Type text] .

It needs to be aware of its competitors to overcome from the competition and to get more market share. e. There can be an outstanding after sales service which is one of the important factors. There may be more effective response in case of any incidents/events. i. It is able to concentrate on decreasing other expenses and it has to spend the expenses which are really required to the development of the company. It is able try to increase its profits through using better portfolios. [Type text] .HDFC STANDARD LIFE c. Proper management is to be there and also it should supervise the activities of the company very well. d. Feedback information can be inculcated. It can concentrate to increase its sales revenue as finance is life blood of any business. f. j. g. h.

Its debt. They share a very good rapport with the customers. It is selling more policies from year to year that means the sales percentage is increasing from many years it is the signal to the growth of the company.equity ratio is good. It has the excellent quality service provider to their customer. It got fifth position in the insurance industry. The overall performance of HDFC STANDARD LIFE is very good compared to other service providers. The financial condition is not good from year to year. Presently it is incurring more expenses and market share is very less compare to other competitors like LIC. It is in loss condition from past five years. [Type text] . Because of that the company is in a good condition to get survival in the market. ICICI Prudential etc….HDFC STANDARD LIFE CONCLUSION HDFC STANDARD LIFE has been one of the best life insurance service providers in India.

‘000) 2008 (Rs.190.007.‘000) 2007 (Rs.433.HDFC STANDARD LIFE ANNEXURES Balance sheet of HDFC STANDARD LIFE as at March 31 for five years Particulars Schedule 2009 (Rs.360.391 - - 552.706.462 - 13.‘000) SOURCES OF FUNDS SHAREHOLDERS’ FUNDS: Share Capital Share application money received pending allotment of shares Reserve and Surplus Credit / [Debit] Fair Value Change Account 6 5 17.958.892 552.718 3.902 - (77.263.148 6.180 12.881 - 73.132 - 8.331.359 8.194.‘000) 2005 (Rs.552 Sub-Total BORROWINGS POLICYHOLDERS’ [Type text] 7 18.450 - .441 - 6.‘000) 2006 (Rs.892 65.610) 3.898 - - 287.902 65.725 - 3.192.105 3.

584 84.732.467 29.397 1.885) 193.747 56.980 531.516 - - - - - - TOTAL APPLICATION OF FUNDS: INVESTMENTS Shareholders’ 8 117.419.130.951 59.918.934.HDFC STANDARD LIFE FUNDS: Credit / [Debit] Fair Value Change Account Policy Liabilities Insurance Reserves Provision for Linked liabilities Add: Fair value change (15.665.781 6.147 ) Total Provision for Linked Liabilities Sub-Total Funds for Future Appropriations Funds for future appropriation Provision for lapsed policies unlikely to be revived Surplus Allocated to Shareholders 68.264 11.936 97.317.522.309 11.064 1.076 2.292 (296.119 4.213.531 25.380.419 84.159 54.597 4.669 29.470.012.203.608 59.990.578.366.633.569 174.782.582.297 97.516.910 984.970 246.763 45.896 11.302.499 28.253 [Type text] .470 586.541 2.451.485 25.083 24.745 91.085.133.999.487.936.529.391.996 9.092.395 3.247 209.655 8.377.090 23.743 1.976 17.291.

874.069.029.143.913.969 4.753 1.364 3.251.883.529 8A 8B 9 10 30.763 12.355 614.108.181 [Type text] .534.559 - 1.296 1.050.019 30.638 736.097 68.878.B) MISCELLANEOUS EXPENDITURE (to the extent not written off or adjusted) DEBIT BALANCE IN PROFIT AND LOSS ACCOUNT (Shareholders’ account) 15 - 9.629 8.729 20.345 6.845 28.869.324.669 11.432 - 52.493.054 11.905.129.687.782.325.728 1.961.584 18.024 CURRENT LIABILITIES PROVISIONS 13 8.331.658.918.165.879.090.824 Sub-total (A) 9.820.038 6.936.168 3.720 Sub-Total (B) NET CURRENT ASSETS (C) = (A .447.292 11.356 601.652 2.489 1.556 2.936 30.363.043 59.980 990.225 6.495 11 4.536 3.HDFC STANDARD LIFE Policyholders’ Assets held to cover Linked Liabilities LOANS FIXED ASSETS CURRENT ASSETS Cash and bank balances Advances and Other Assets 12 5.660 4.706 23.782.087.039 1.299.420.451.497 2.149 3.800 17.643.866 28.727 5.010 11.082.567 1.622 733.491 4.090 29.916 1.591 - 2.421.106 409.695.635 14 208.813 122.618 1.516.182.238 3.575.984 731.248 1.122 6.

other than against policies.494 119. Claims.119 - - - - - - - - - - - - - - - 1. Guarantees given by or on behalf of the Company 5.HDFC STANDARD LIFE TOTAL CONTINGENT LIABILITIES 1.Others Total 117.091 - - - - - - 309.467 29.091 309. Underwriting commitments outstanding (in respect of share and securities) 4.130.522. not provided for 6.465.896 11. Statutory demands / liabilities in dispute. not acknowledged as debts by the company 3.990.297 97.829 - [Type text] .718 262.665.718 262.Reinsurance obligations to the extent not provided for in the accounts 7. Partly paid-up investments 2.829 - 1.419.159 54.494 119.465.

933) (4.’000) 2005 (RS.’000) 516.142) (12.239 1587 [Type text] .838 531 202.’000) - 302.341 2007 (RS.694 114.156) 329.’000) 2006 (RS.926) (5.321 13.594) - (2.887 (21.192 7.924 98.965) 561 (2.Gross (b) Profit on sale / redemption of investments (c) (Loss on sale / redemption of investments) (d) Transfer / gain on revaluation / change in fair value (e) Amortization of (premium)/disco unt on investments Sub Total Other Income schedule (RS.870) (11.496 65.HDFC STANDARD LIFE Profit & Loss Account for year ended March 31.650 66.117 (35.836 138.989 10.909) (6.343 300 308.109 126. from 2005 to 2009 Shareholders’ Account (Non-technical Account) 2009 Particulars Amounts transferred from the Policyholders Account (Technical Account) Income from Investments (a) Interest.984 2008 (RS.367 242.043) 51.’000) 794.032 3. Dividends & Rent .274 764 124.375) (8.470) (6.384) (23.

572 ) (897.804 1.094 ) (2.307 825.878.255.611 ) (1.649 1.744 965.833) (6.208 3.251 67.421.258 3.458.029.883.181 ) - - - - - - [Type text] .63 1) (5.63 1) (2.490 - - - - - - - - - - (c) Others Contribution to the Policyholders Fund TOTAL (B) 6.572 ) (1.49 1) (4.255.287.951 6.627 5.435.753 ) (1.826 10.234 Profit / (Loss) before tax Provision for Taxation Profit / (Loss) after tax APPROPRIATIONS (a) Balance at the beginning of the Year (b) Interim dividends paid during the Year (c) Proposed final dividend (5.165.287.254 954.397 1.154.HDFC STANDARD LIFE TOTAL (A) Expenses other than those directly related to the insurance business Bad debts written off Provisions (other than taxation) (a) For diminution in the value of Investments (net) (b) Provision for doubtful debts 3A 1.348) (980.038 8.003 1.450.248.094 ) (1.397.260.252 127.682 18.415.124.435.364 ) (3.148.029.596 203.611 ) (1.348) (897.710 12.

181 ) (3.878.913.1 22) (3.38) (3.753 ) (2.81) (3.28) (6.92) (2.28) (3.165.38) [Type text] .883.033) - - (11.491 ) (2.42) (4.42) (2.92) (1.421.83) (1.364 ) (1.HDFC STANDARD LIFE (d) Dividend distribution tax (e) Transfer to liabilities on account of Employee benefits Profit / (Loss) carried forward to the Balance Sheet Earnings per share Basic Earnings per share Diluted - - - - - - - (27.

GOOGLE.COM  WWW. JAIN: FINANCIAL MANAGEMENT.HDFCINSURANCE.K.COM REFERENCE BOOKS:  PRASANNA CHANDRA: FINANCIAL MANAGEMENT. 4/e.YAHOOSEARCH. (TMH).Y.HDFC STANDARD LIFE BIBILOGRAPHY WEBSITES:  WWW. (TMH). 2004  M.COM  WWW. 2004 OTHER REFERENCES:  NEWS PAPERS: o TIMES OF INDIA o ECONOMIC TIMES [Type text] . KHAN & P. 6/e.

HDFC STANDARD LIFE  MAGAZINES: o BUSINESS WORLD [Type text] .

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