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cloth and finished product manufacturing Company with highly professionals and fully equipped to play a meaningful role on sustainable basis in the economy of Pakistan. To transform the company into modern & dynamic power generating company with highly professionals and fully equipped to play a meaningful role on sustainable basis in the economy of Pakistan.”
Proposed Vision of Nishat Textile Mills To compete in the global market through value creation and technology."
CIIT LAHORE CAMPUS
MISSION STATEMENT OF NISHAT MILLS LTD.
“To provide Quality products to customers & explore new markets to promote/expand sales of the company through good governance & foster a sound and dynamic team, so as to achieve optimum prices of products of the company for sustainable and equitable growth & prosperity of the company.”
PROPOSED MISSION STATEMENT OF NISHAT MILLS LTD. “We aim to achieve Zero faults (7) in yarn clothes and apparel manufacturing (2,6) by considering cost effective technology (4), corporate social responsibility issues (8) and horizontal management system to encourage entrepreneurial ideas (9) in order to explore sales and market opportunities (5) keeping in mind customer preferences (1) in global market (3).”
CIIT LAHORE CAMPUS
The essential components of Mission statement cater different points which are as follows: (7) Self concept Nishat Textile Mill is reaching zero faults by controlling individual elements in process and improves productivity and the benefit is that the Mill is giving better products and services by an addition of 20000 new spindles. This distinctive feature gets competitive edge over other companies. (2) Product and services The major products produced by Nishat Mill Ltd. are yarn clothes and Nishat linen. (4) Technology Nishat Textile Mill has efficient information system which helps in making decisions to allocate financial resources in order to cut down the cost of major operations and enhance the computer based services. (8) Concern for public image The firm is functioning like good corporate citizen and also having an efficient system for the disposal of waste. Nishat Textile Mill also established in-house training for unskilled labor so that they may be trained on stitching machines and quality of work in stitching floors. (9) Concern for employees Nishat Textile Mill has decentralized system and it also involves employees in decision making and problem solving challenges. It helps to motivate, encourage and compensate employees according to the working conditions. (5) Concern for survival and growth Nishat textile mill done its operations in a way that it would be profitable and also share its profits fairly with stakeholders, shareholders, employees etc (1) Customers Nishat textile mill develops customer’s loyalty and trust by fulfilling their needs and facilitating them with different services. (3) Market Nishat Textile Mill is an export oriented company and not only competing globally but also doing its operations in local market too.
CIIT LAHORE CAMPUS
When Pakistan came into being there were only 16 textile companies out of which only 12 were in operation. It grew to 70 in 1957 as industrial development took place. Now days there are 596 textile mills out of which 442 are in operation. The export revenue of textile industry contributes a large share to the GDP of Pakistan. (Google.com: history of textile mills) We are doing our project on Nishat textile mills. The brief snapshot of NML is to manufacture spins, combs, weaves, bleaches, dyes, prints, stitches, buys and sells textiles. It deals in yarn, linen, cloth and other goods and fabrics made from raw cotton, synthetic fiber and cloth. The Group's plants are located at Faisalabad, Sheikhupura, Lahore and Feroze Watwan. Textile exports from Pakistan Textile constitutes a major exporting sector for Pakistan, which accounts for about 60% of the country’s total foreign exchange earnings. The major export items are yarn, gray cloth, finished clothes, towels & bed sheets & their major customers are USA, EU, Japan & Hong Kong & now UAE also. Many textile exports take place under quota arrangements with the EU & the United States. Gray cloth roughly accounts 16-18% of total cloth. Exports from Pakistan Nishat mills’ Gray cloth exports account for roughly 20% for Pakistan. The firm has been exporting to USA for many years & has recently started export to EU countries & Middle Eastern countries. In Pakistan the cotton crop season runs approximately from August to March. Prices are generally high from August to September & fall later on as supply increases.
CIIT LAHORE CAMPUS
6. Aurangzeb Khan. Muhammad Azam Rana Muhammad Mushtaq Mr. Advocate. Khalid Qadeer Qureshi Mr. Muhammad Ali Zeb CHIEF EXECUTIVE Mrs. Khalid Mahmood Chohan Senior Manager corporate AUDITORS Riaz Ahmad and Company Chartered Accountants • LEGAL ADVISOR: Mr. M. Faisalabad. Bankers to the Company: • • • ABN AMRO Bank Allied Bank of Pakistan Limited American Express Bank CIIT LAHORE CAMPUS 5 . Muhammad Bilal Sheikh (PICIC) Mr. Fayaz Ahmad Longi (NIT) Mr. Muhammad Azam Company Secretary Mr. Chamber No. Naz Mansha CORPORATE DEPARTMENT Mr.COMPANY INFORMATION Board of Directors • • • • • • • • • • • • • Mian Hassan Mansha Mr. Aftab Ahmed Khan Mr. District Court.
Nishat Fabrics. Faislabad Nishat Dyeing and Finishing. Deutsche Bank Emirates Bank International P. Nishat Avenue off 22 K. Lahore.M Ferozepur Road.M. Faisalabad (Spinning. Faisalabad Road. Processing. Froze Watwan (Spinning Unit) Nishat Group of Companies • • • • • Nishat Mills Ltd. (Stitching unit) 5 K.G. Nishat Spinning.M. Shiekhupura Faisalabad Road. Stitching units & Power Plant) • • • • 12 K. Nishat Sewing.M Ferozepur Road.C.. Shiekhupura (Weaving units & Power Plant) 21 K.S.S. Lahore (Dyeing & Finishing Unit and Power Plant) 20 K. Zurich Mashreq Bank P.M.• • • • • • • • • Askari Commercial Bank Limited Credit Agricole Indosuez Citibank N. Weaving.C Faysal Bank Limited Habib Bank Limited Habib Bank A.J.A. Feroze Watwan. Lahore. Mills: • Nishatabad. Lahore CIIT LAHORE CAMPUS 6 . Bhikhi.
CIIT LAHORE CAMPUS 7 .
The group has its roots firmly planted into four-core businesses namely. laying the foundation on nation’s biggest textiles composite project. Textiles 2. An addition of 20000 new spindles. 740 looms and dyeing and finishing capacity of 5 million meters. Composite project at Nishat mills limited Faisalabad covering 98 acre of land is providing all production process under one roof i. The Founder A man of vision. 100 new air jets looms and new dyeing plant has increased the existing capacity of 24000 spindles. History of NISHAT MILLS LIMITED NISHAT MILLS LIMITED (NML) commenced business in 1951 as a partnership concern. In 1947 when he was running a leather business in Calcutta. The processing includes dyeing. later 10000 spindles were added. the company went public and was listed on the Karachi stock exchange. Nishat Group is among the leading business houses of the country and ranks among the top 5 groups in terms of assets and sales revenue. when Mian Mohammad Yahya founded Nishat Mills. NML started out as a weaving unit with 500 semi-automatic looms. The group is the largest exporter of textile products from Pakistan for more than a decade. Mian Mohammad Yahya was born in 1918 in Chiniot. weaving. Power generation 3. spinning. he also migrated to CIIT LAHORE CAMPUS 8 . After almost half a century of undaunted success. weaving. Cement The textile business is further subdivided into 2 textile divisions. Nishat Faisalabad Nishat Chunian Textile Capacity Production process consists of spinning. processing.Present Status of Nishat The history of Nishat dates back to 1951. he witnessed the momentous that swept the indo-Pak sub-continent and resulted in the emergence of Pakistan. The textile capacity of the group is the largest in the country. Banking 4. which was converted into private limited company in 1959. and finishing. the only stock exchange in the country at that time. stitching and power generation.e. courage and integrity. Like many of his contemporaries. processing. 1. In 1961. engraving.
like his father. He was elected Chairman of All Pakistan textile Mills Association (APTMA). Nishat has grown from a cotton export house into the premier business group of the country with 5 listed companies. dedication. for the community and for their employees. It is the conviction of NML that every successful organization is a reflection on the commitment. continues the spirit of entrepreneurship and has led the group to become a multi dimensional corporation. Nishat is considered to be a part with multinationals operating locally in terms of its quality products and management skills. cotton and jute textiles. The employees of NML are all imbued with the spirit. Textiles. Today. and Nishat is no exception. for it is with them that Nishat has achieved so much success in last fifty years. the chairman of Nishat Group. a fact manifested in our rapid growth and low turnover Nishat continue to strive to be a better group today than what they were yesterday. for their investors. Banking. and Power Generation & Insurance companies. Cement. He died in 1969. for the environment. for their customers. he soon branched out into ginning. His is a story of success through sheer hard work and an undaunted spirit of enterprise.the new country to help establish its industrial base. Beginning with a cotton export house. CIIT LAHORE CAMPUS 9 . delegation of authority. and team spirit of its employees. The Chairman Today Mian Mohammad Mansha. Firmly believing in ‘Growth through Professional Management’ the corporate culture of NML is based on decentralization. for their shareholders. the prime textile body in the country. chemicals and insurance. concentrating on 5 core business. at the age of 51 having achieved so much success in so short period. encouraging the acceptance of responsibility and inculcating quality consciousness. with wide ranging interests.
vi) Tax rates The tax rates are high as compared to the other countries but there is a low wage rate in Pakistan which helps Nishat in making products at a better and competitive price. iv) v) Consumption patterns Unemployment Trends High Unemployment in Pakistan and also become a gap while dealing to its suppliers and others. vii) Value of the Rupees in world Market CIIT LAHORE CAMPUS 10 . ii) Interest rates The interest rates in the country are higher which discourages the small investors. iii) Inflation rates The inflation rate is high in Pakistan which ultimately affects the Nishat Textile Mills. Nishat is targeting the upper class from Pakistan and the business 2 business dealing globally. To compete the highly competitive environment Nishat performs EFE and the CPM to check its competitive edge and the compatibility in the market. It is the comparison of a company with its competitors. It directly influences negatively the Nishat Textile Mills.EXTERNAL AUDIT The purpose of the external audit is to develop a finite list of opportunities that could benefit the firm and should protect from the threats. Following are some key external forces: 1) Economic Forces Key Pakistani Economic Variables to Be Mentioned Propensity of people to spend Interest rates Inflation rates Money Market rates Consumption patterns Unemployment Trends Tax rates i) Value of the Rupees in world Market Imports/ export factors Income differences by region and consumer groups Price fluctuation Monetary policies Fiscal policies Trade policies Propensity of people to spend It tells us about the purchasing power of customers.
Market Commonality and Resource Similarity. viii) Income differences by region and consumer groups The society of Pakistan is divided into 3 major economic group’s i-e. ix) Price fluctuation There is a great fluctuation because of more than 200% increase in the prices within few years (2008-2010). Competitive Intelligence Programs ii. Governmental and legal forces Political. Governmental and legal forces Government regulations Changes in Tax Laws Special Tariffs 4) Competitive forces Level of Govt. Cooperation Among Competitors iii. CIIT LAHORE CAMPUS 11 .The value of PKR is very less in the global developed countries which affect NISHAT Mills while trading globally in the form of Currency conversion. demographic and environmental forces Social. demographic and environmental forces Per Capita Income Availability of retailing. Subsidies Legislation on equal Employment Import/export regulations i. Out of which Nishat textile mills is focusing on the Upper class and some portion of the middle class. cultural. and services businesses Attitude towards work Buying Habits Ethical Concerns Attitudes toward customer service Social Responsibility • • • • Recycling Waste Management Air Pollution Water Pollution 3) Political. It will affect the Nishat textile mills by damaging the competitive price margin the global world of competition. lower class. manufacturing. middle class. Upper class. cultural. 2) Social.
15 0.08 0.2 0.08 0. • The sum of all the weights assigned must lie between 0-1 • Rating should be done w.95 Nomenclature: • It is used to evaluate the external opportunities and threats • Opportunities come before threats.0 CIIT LAHORE CAMPUS 12 . excellent to worst. • Opportunities often receive higher weights than threats.1 0.24 0.11 2.2 0.24 0.16 0.6 0.08 0.r.4 6 7 8 9 10 0. • Multiply each factor’s weight by its rating to determine a weighted Score • The weighted score should not be more than 4.EFE MATRIX EFE MATRIX OF NISHAT TEXTILE MILLS Key External Factors OPPORTUNITIES Opportunity to increase Target market Quality and Guaranteed Fabrics Opportunity to expand product line International Fair Trade Certificate (IFTC) Increase demand of Pakistani Cotton Made products in Overseas Market THREATS Electric Power Plants Political Instability Low Market Share in Overseas Market Least Advertising Limited Retailing Outlets TOTAL Weight Rating Weighted Score 1 2 3 4 5 0.05 0.15 0.05 0.t. their industry (1-4) i-e.8 0.05 0.11 1 4 2 3 1 1 0.1 2 3 3 4 4 0.
6 1 0.45 1 0. • Take 2-3 competitors against the company like we choose gul ahmed fabrics and Chenab textile mills.45 2 0.8 3 0. As advertising is not much important for Nishat Textile mills because of their B2B business dealing. • Assign weights with respect to the importance. • Multiply the weights with rates of companies and write score in the next column.6 3 Nomenclature: • In this competitive profile matrix a firm identifies its major competitors and its particular Strengths and weaknesses.6 0.6 2 0.6 3 0.05 2.3 1 3.6 2 0.15 4 0.15 4 0.4 0.15 3 0.15 3 0.2 4 0.2 1 2 3 4 5 6 Critical Success Factors Advertising Product Quality Price Competitiveness Financial Position Global Expansion Market Share TOTAL GUL AHMED FABRICS Rating Score 3 0. CIIT LAHORE CAMPUS 13 .6 3 0.45 0.15 4 0.2 3 0.15 1 0.COMPETITIVE PROFILE MATRIX COMPETITIVE PROFILE MATRIX NISHAT TEXTILES CHENAB WEIGHTS MILLS MILLS Weight Rating Score Rating Score 0.45 3 0.15 0.3 0.
The IFE Matrix together with the EFE matrix is a strategy-formulation tool that can be used to evaluate how an organization or a company is performing in regards to identified internal strengths and weaknesses of an organization or a company. and it also provides a basis for identifying and evaluating relationships among those areas. The IFE matrix method conceptually relates to the Balanced Scorecard method in some aspects. Rating Internal weakness are further divided in two categories namely minor weakness and major weakness same goes of the strengths (minor strength and major strength) There are some important points related to rating in IFE matrix. Strengths Strengths are the strong areas or attribute of the company. Major weakness is represented by 1. Weakness Weakness are painful for the company means these are the weak factors which needs to be improve in future otherwise if they exposed to the competitors they can take the advantage of it.INTERNAL AUDIT INTERNAL FACTOR EVALUATION MATRIX Introduction IFE matrix is a summary step in conducting an internal strategic management audit is to construct an Internal Factor Evaluation (IFE) Matrix. The IFE matrix consists of following attributes mentioned below. Obviously every company has some weak point and strong point that’s the reasons internal factors are divided into two categories namely strengths and weakness.0 CIIT LAHORE CAMPUS 14 . This strategy formulation tool summarizes and evaluates the major strengths and weaknesses in the functional areas of a business. Internal Factors Internal factors are extracted after deep internal analysis of the company. • • Rating is applied to each factor. which are used to overcome weakness and capitalize to take advantage of the external opportunities available in the industry.
List strengths first and then weaknesses. • Assign a weight that ranges from 0. factors considered to have the greatest effect on organizational performance should be assigned the highest weights. The company total weighted score higher then 2.0 means not important and 1.0 Weight The weight range from 0. Steps to develop IFE Matrix • List key internal factors as identified in the internal audit process. The weight assigned to a given factor indicates the relative importance of the factor to being successful in the firm’s industry.• • • Minor weakness is represented by 2. sum of all assigned weight to factors must be equal to 1.5 are considering as strong in position.0 Major Strength represented by 4. Be as specific as possible.0 Minor strength represented by 3. and comparative numbers. ratios.5 consider as weak. Total Weighted Score The sum of all weighted score is equal to the total weighted score.0 (all important) to each factor. CIIT LAHORE CAMPUS 15 . including both strengths and weaknesses.0 otherwise the calculation would not be consider correct.5 any company total weighted score fall below 2.0 (not important) to 1. final value of total weighted score should be between range 1. The average weighted score for IFE matrix is 2.0 means important. Weighted Score Weighted score value is the result achieved after multiplying each factor rating with the weight. The sum of all weights must equal 1. using percentages. Use a total of from ten to twenty internal factors.0(high).0 (low) to 4. Regardless of whether a key factor is an internal strength or weakness.
Ratings are thus company based.• Assign 1 to 4 rating to each factor to indicate whether that factor represents a major weakness (rating = 1). CIIT LAHORE CAMPUS 16 . a minor strength (rating = 3). whereas the weights in Step 2 are industry based. Note that strengths must receive a 4 or 3 rating and weaknesses must receive a 1 or 2 rating. or a major strength (rating = 4). a minor weakness (rating = 2). Sum the weighted scores for each variable to determine the total weighted score for the organization. • • Multiply each factor’s weight by its rating to determine a weighted score for each variable.
Now elaborating each strength and weakness will tell that why and how it has been rated and what the company is doing that makes it strong internally.06 0.08 0.2 0. They are not compromising in this because their top management has hold of the company. The rate given to this strength is 3 which mean company is doing quite well for this strength.08 3.08 0.08 1 Rating 4 3 3 3 4 4 4 2 1 1 weighted score 0.32 0.05 0.15 0.2 0.8 0.1 0. Nishat mills employee turnover is almost equal to zero this is due to their good incentives and compensations for their employees. Highly experienced professionals are hired.Internal Factor Evaluation Matrix for Nishat Mills Internal Factor Evaluation Matrix KEY FACTORS STRENGTHS lowest employee turnover Highly experienced professionals Decentralized organizational structure Efficient information system Good financial position/strong group Location of plants Highest capacity of production WEAKNESS Less advertising focus Maintenance of Imported machinery High production cost Weight 0. Well experienced people are hired at top levels.6 0.03 Discussing the NISHAT MILLS IFE MATRIX the sum of weighted score shows that company has strong internal position.1 0.1 0.24 0.1 0. • • Decentralized organizational structure is also one more strength which shows efficiency of the company. This is rate 3 and it is due to the friendly CIIT LAHORE CAMPUS 17 .24 0.3 0. The environment of the company is very good and this helps the employees grooming Nishat gives free medical and provide transport to their employees. The factors are explained below: STRENGTHS • Lowest employee turnover is one of the most attractive strength and its rating is 4 which mean company is having a great policy for this strength.15 0.
High production cost for Nishat Mills is another weakness which should be handled but Nishat doesn't have much policy for it so we have rated as • • CIIT LAHORE CAMPUS 18 . • Efficient information system of Nishat mills has made us rate as 3. Location of plants is also rate as 4 which mean that this strength is handled by Nishat mills efficiently. Highest capacity of production is rate as 4 because Nishat has 13600 spindles in their production which raises its capacity and this is and important and excellent strength rather than its competitors. Maintenance of Imported machinery is rated as 1. Nishat is an export oriented company so they less focus on advertisement.and empowering environment of Nishat. one is in Ferozpur road and dyeing section in chunian etc. Nishat has very good information system to handle its customer as it deals most in B2B so they have good concern to this field. As everyone knows that Nishat Mills is of Mansha group which is also in other businesses like MCB bank and in insurance business.g. For any company now a day its information technology should be very efficient because this is an IT era. • • • WEAKNESSES • Less advertising focus is rate as 2. We have rated it as 2 because before Nishat don't have any policy for their advertisement but now they have focused on its advertisement department which can be seen by print media advertisement of Nishat linen. Top management takes in account middle and lower level employees also and hence this company is considered in top companies of the country. Employees are given preference and they are motivated in decision making. Nishat plant location s close to each other e. Nishat this policy has made us to rate it the most. Good financial position/strong group is rate as 4. so this helps them reduce their transportation cost and managing their plants easily. As Nishat Mills uses imported machinery in their production so their maintenance is costly. For instance if any spare part is needed so they have to import it and this can be costly for them as our country's have instable environment. So this group has good financial position in the market and has good credit rating which can help them in any new investment and this strength is most important for any company as there is competition in the market. Nishat mills don't have any good policy to handle this weakness so we have considered it 1.
The imported machinery. In spite of the above facts Nishat mills ltd. Inflation and decline in purchasing power resulted in decline in demand. Srilanka. had been successful in maintaining its market position and growth. Diversification strategy Market development strategy Contacting old customers New & innovative product development Improved quality products Diversification Strategy Market yarn is diversified to increase the customer base. Korea. Taiwan and UK have been initiated. diversification program. which increased the competition to a greater extent. new markets were developed for grey cloth. Product range is also increased to cater for the different needs of increased number of buyers production volume is also increased by concentrating on coarse counts with a result of increase in volume from 90-95 containers per month to around 115 containers a month. This diversification not only reduced their dependence on Hong Kong but also gave better profit margins at times when Hong Kong market was very depressed. They make quality yarn product so their cost is also high. Under this market diversification. they started business with South Africa. Marketing strategies of NML Today textile industry is facing big challenges. Australia. Market Development In order to reduce their dependence on a few markets especially FAR EAST. spindles etc made it costly.1. CIIT LAHORE CAMPUS 19 . These strategies are described below. Italy etc. Taiwan. business with Malaysia. Under this. NML has adopted different marketing strategies over the years to sustain its better position in the economy of Pakistan.
NML has its cotton fields too which produce premium quality cotton. Nishat Mills have become more quality conscious. This revival gave both good volumes and better profit margins. CIIT LAHORE CAMPUS 20 . which are being sold at premium prices. They also import cotton from Australia which is known best for its Quality.Contacting Old Customers The business with some of the old buyers in Europe was also revived during this period after intense efforts. In order to achieve their quality standards. they are maintaining better quality by getting yarn from pre-approved sources. Improved Quality Products With the increase of competition. Bedford Cords and dobby items. tighter fabrics inspection in folding and providing service to their customers. New and Innovative Product Development They have developed fancy and special items like Cavalry Twills. They keep on modernizing their equipment in order to maintain the high quality of their products.
Current ratio shows the availability of the ready current assets to meet the short. The current ratio shows stable increase due to excessive cash available to company.term solvency of the organization or it is the direct evaluation of a company’s liquidity.86 asset against a single liability.FINANCIAL ANALYSIS of NML LIQUIDITY RATIOS Current Ratio = Current Assets Current liability 2008 Current Ratio Interpretation This ratio tells us about short.term liabilities of the organization.73:1 2009 0.34 to 0.34:1 This ratio tells the extent to which a firm can meet its short term obligations without relying upon the sale of its inventories. CIIT LAHORE CAMPUS 21 . 0. But overall company is not I very good position as it is having only 0.38 shows that currently company is in better position to meet its short term obligations.38:1 Quick Ratio Interpretation 0. The trend of 0.86:1 Quick Ratio = Current Assets-Inventory Current liability 2008 2009 0.
LEVERAGE RATIOS Debt-to-total Asset Ratio = Total Debt Total Assets 2008 Debt-to-total Asset Ratio Interpretation 26% 2009 25% This ratio tells the percentage of total funds that are provided y creditors. CIIT LAHORE CAMPUS 22 . The trend showing that this percentage is increased from 39 to 40% in previous year. Debt-to-Equity Ratio = Total Debt Stakeholders Equity 2008 2009 40% Debt-to-Equity Ratio 39% Interpretation This ratio tells the percentage of total funds that are provided y creditors versus owners.e. the amount of assets increased over the debt. The trend showing that this percentage is reduced from 26 to 25% in previous year i.
Log term Debt-to-Equity Ratio = Log term Debt Stakeholders Equity 2008 Log term Debt-to-Equity Ratio Interpretation This ratio tells the balance between debt ad equity I a firm’s log term capital structure. the ratio is showing good performance of the company.8 Interpretation This ratio shows whether a firm holds excessive stocks of inventories and whether a firm slowly selling its inventories compared to the industry average.8 shows that company is currently increased its inventory level. CIIT LAHORE CAMPUS 23 . so.7 2009 5. 5% 2009 12% ACTIVITY RATIOS Inventory Turnover Ratio = Sales Inventory of Finished Goods 2008 Current Ratio 4. As debt is cheaper than equity. Trend of increasing from 4.7 to 5.
the more efficiently its assets have been used. the more efficiently its assets have been used.62 in 2008 to 1.49 2009 0. CIIT LAHORE CAMPUS 24 . Generally. Generally. the higher a company’s total asset turn over.03 in 2009 which is good for company. Total assets turnover = sales Total Assets 2008 Total Assets Turnover Ratio Interpretation 0. The ratio for company is very good.03 Interpretation Fixed asset turnover indicates the efficiency with which the company uses its assets to generate sales. This ratio is showing an increase from 0.62 2009 1.76 Total asset turnover indicates the efficiency with which the company uses its assets to generate sales. the higher a company’s fixed asset turnover.Fixed assets Turnover Ratio = Markup Interest Fixed assets 2008 Fixed Assets Turnover Ratio 0.
9 2009 73. the trend of increased length is not good for the company. The tend of increased length of 5 days to 70 days is not good for the company.9 Average Collection Period = Account Receivable Total Credit Sales 365 2008 Average Collection Period Interpretation The ratio tells the average length of time it takes a firm to collect on credit sales. 5 days 2009 70 days CIIT LAHORE CAMPUS 25 .Account Receivable Turnover ratio = Annual Credit Sales Account Receivable 2008 Account Receivable Turnover Ratio Interpretation The ratio tells the average length of time it takes a firm to collect credit sales. 51.
The increasing trend from the last year is good sign for the company.23% 2009 6.23% to only 6.35 2009 18.54% is giving ad effect to the company’s name. Net Profit Margin = Net Profit Sales 2008 Net Profit Margin 31.23 Interpretation The ratio tells the total margin available to cover operating expanses and yield a profit. CIIT LAHORE CAMPUS 26 . The declining trend from 31.PROFITALITY RATIOS Gross Profit Margin = Sales-Cost of Goods Sold Sales 2008 Gross Profit Margin 14.54% Interpretation This ratio tells the after-tax profits from the sales of goods.
1% Return on Equity Interpretation 23.19% 2009 4. the better it is. This sharply decrease in the return on equity is not a favorable point for the organization and its shareholders.15% in 2008 to 4.Return on Total Assets = Net Profit after Tax X100 Total Assets 2008 Return on Total Assets 15.1% The return on equity indicates the equity utilization of the company to produce profits. The ratio indicates sharply decreasing trend of net profit from 23. It shows that company has suffered a loss. Return on equity = Net income Shareholder equity 2008 X100 2009 8. The return on total assets is showing a decrease from 15. The ratio tells the shares holders about their expected profit on their equity in a business. CIIT LAHORE CAMPUS 27 .95% in 2009 which is not a good sign for the company.1% in 2008 to 8.1% in 2009. The higher the company’s return on total assets.95% Interpretation Turn on total assets measures the firms overall effectiveness in generating profit with its available assets.
86 2009 6. which is not favorable for the company.86 in 2008 to 6. CIIT LAHORE CAMPUS 28 . of shares outstanding 2008 Earning Per Share 36.Earning per share Ratio = Net income No.81 in 2009. The earning per share decreased from 36. The earning per share represents the number of Rupees earned on behalf of each outstanding share.81 Interpretation The company earnings per share are generally of interest to present or prospective stockholders and to management.
O1) THREATS Political Instability Low Market Share in Overseas Market Focus more on export oriented Limited Retailing Outlets Shortage of electricity supply ST strategies Open retail outlets in suburbs areas(S5.T3) WT strategies Advertising internationally (w1.T2) Increase machine handling training for employees(W2.O3) Open retail outlets in gulf (S5.T1) Strengths & opportunity strategies: Our first strategy proposed by us to the company by taking into account strength # 5 & opportunity # 1 & 3 is designer wear garments for gents. The input of this matrix has been extracted from IFE.O1. weakness/opportunity strategy (WO strategies) iii. It comprises of four strategies which are i. CIIT LAHORE CAMPUS 29 . strengths/threats strategy (ST strategies) iv. & EFE matrices.O1) WEAKNESS Less advertising focus Imported machinery High production cost WO strategies Concentrate on electronic advertising domestically(W1. Company can invest for expanding its product line because it has strong financial back ground.T4) More domestic production(S7. We have made this strategy because the company is making ladies outfits right now. CPM.SWOT MATRIX Here is the SWOT Matrix of NISHAT Mills Ltd. They are not in gents garments profession. strengths/opportunity strategies (SO strategies) ii. weakness/threats strategy (WT strategies) This matrix is presented as follows: STRENGTHS lowest employee turnover Highly experienced professionals Decentralized organizational structure Efficient information system Good financial position/strong group Location of plants Highest capacity of production OPPORTUNITIES Opportunity to increase Target market Quality and Guaranteed Fabrics Opportunity to expand product line International Fair Trade Certificate Increase demand of Pakistani Cotton internationally SO strategies Designer wear garments for gents(S5.
By concentrating on electronic advertising the can compete by increasing their target market. CIIT LAHORE CAMPUS 30 . By increasing its advertising focus can get high market share in overseas markets. Nishat as an export oriented organization should increase its advertising in foreign markets. It has an opportunity of strong group i. The company can increase its target market by increasing its number of retail stores in gulf countries because a lot of Pakistanis live in those countries so it would be beneficent for the company to increase its target market. Weaknesses & threats strategies (WT strategies): The first strategy we propose to NISHAT by taking into account weakness # 1 & threat # 2 is advertising internationally. the highest textile capacity of any textile mill in Pakistan. The main reason for electronic advertising is customers have televisions & internets in their homes. Nishat has limited retailing outlets where every customer cannot go. they can easily know about its products.e Mansha group & good financial history. We have proposed this strategy because Nishat has a threat of strong advertising by its competitors Gul Ahmad & Chenab textiles but Nishat is not in electronic media. This company can invest in opening retailing outlets in suburbs areas & can earn more profits by reaching more customers. But there are other international brands also in other countries which are competitors of Nishat that is why the company should increase its domestic production. As Nishat is an export oriented organization its 90% products are exported.Our second strategy by taking into account strength # 5 & opportunity # 1 is open retain outlets in gulf countries. Nishat can easily do this because it has 173000 looms. Opportunities & Weaknesses strategies (WO strategies) The strategy by taking into account opportunity # 1 & weakness # 1 is concentrate on electronic advertising domestically. Strengths & threats strategies (ST strategies): The first strategy we made by considering strength # 5 & threat # 4 is open retail outlets in suburb areas. The second strategy by considering strength # 7 & threat # 3 is more domestic production. The second strategy by considering weakness # 2 & threat # 1 is increase machine handling training for employees. If proper training is given to employees about handling of imported machinery then there will be no impact of political instability on the company because all spare parts will be imported.
Maintenance of Imported machinery. Here is given the basic format of the QSPM. Low Market Share in Overseas Market. This technique objectively indicates which alternative strategies are best based on previously identified external and internal critical success factors. Less advertising focus. In a column adjacent to the critical success factors. Shortage of electricity supply. Political Instability. Good financial position/strong group. Increase demand of Pakistani Cotton internationally. The top row of QSPM consists of alternative strategies derived from SWOT Matrix. Decentralized organizational structure. The QSPM determines the relative attractiveness of various strategies based on the extent to which key external and internal critical success factors are capitalized upon or improved. Location of plants. The relative attractiveness of each strategy. Efficient information system. Highly experienced professionals. CIIT LAHORE CAMPUS 31 . the respective weights received by each factor in the EFE Matrix and IFE Matrix are recorded. The key internal success factors include lowest employee turnover.within a set of alternatives is computed by determining cumulative impact of each internal and external critical success factor. International Fair Trade Certificate (IFTC). Quality and Guaranteed Fabrics. High production cost and key external success factors include Opportunity to increase Target market. We have developed QSPM Matrix for Nishat Mills by using the six steps as follows: Step 1 In the 1st step we made a list of Nishat mills key internal strengths/weaknesses and external opportunities/threats in the left column of the QSPM. Opportunity to expand product line. Focus more on export oriented. And the left column of it consists of information obtained directly from EFE Matrix and IFE Matrix. Left column of a QSPM consists on key external and internal factors and the top row consists of a feasible alternative strategies. It requires good intuitive judgment. Highest capacity of production.THE QUANTITATIVE STRATEGIC PLANNING MATRIX (QSPM) The quantitative strategic planning matrix is a technique which is designed to determine the relative attractiveness of feasible alternative actions.
1 0.24 0.06 0.15 0.15 0.17 0.15) CIIT LAHORE CAMPUS 32 .12 0.85 3 2 3 1 1 2 1 1 2 0.15 3.45 0.16 Step 2 In the second step we assign weights to each external and internal factor.08 1 0.Quantitative Strategic Planning Matrix STRATEGIC ALTERNATIVES Open retail outlets Open retail outlets in in gulf suburbs areas KEY FACTORS STRENGTHS lowest employee turnover Highly experienced professionals Decentralized organizational structure Efficient information system Good financial position/strong group Location of plants Highest capacity of production WEAKNESS Less advertising focus Maintenance of Imported machinery High production cost OPPORTUNITIES Opportunity to increase Target market Quality and Guaranteed Fabrics Opportunity to expand product line International Fair Trade Certificate (IFTC) Increase demand of Pakistani Cotton internationally THREATS Political Instability Low Market Share in Overseas Market Focus more on export oriented Shortage of electricity supply TOTAL Weight 0.3 3.08) Quality and Guaranteed Fabrics (0.06 0.17 0.16 0.3 0.2 0. The weights are presented in a straight column just to right to the external and internal critical success factors. The weights are given to the internal and external factors as • • • • Opportunity to increase Target market (0.6 0.16 0.1 0.2 0.2 - 4 3 2 3 3 1 3 3 1 0.32 0.36 0.1 0.18 0.05) International Fair Trade Certificate (IFTC) (0.1 0.15 0.08 0.1 0.1 0.05 0.08 0.08 0. These weights are identical to those in the EFE Matrix and IFE Matrix.8 0.3 0.05 0.34 0.1 AS 2 2 2 3 3 2 TAS 0.1 0.24 0.08 0.1 0.1 0.16 0.16 0.08) Opportunity to expand product line (0.15 0.15 1 AS 2 1 3 1 4 1 TAS 0.24 0.12 0.
CIIT LAHORE CAMPUS 33 .1) Political Instability (0.08) Decentralized organizational structure (0.1) Maintenance of Imported machinery (0. Step 4 In the 4th step we determined the Attractiveness Scores (AS). this will indicate that the respective key factor has no affect upon the specific choice being made.1) High production cost.15) And key internal success factors include Lowest employee turnover (0.2) Less advertising focus (0. But if the answer to the previous question is no. 3=reasonably attractive. we used dash to indicate that the key factor does not affect the choice being made. AS defined as numerical values that indicate the relative attractiveness of each strategy in a given set of alternatives.1) Focus more on export oriented (0.• • • • • • • • • • • • • • • • Step 3 Increase demand of Pakistani Cotton internationally (0. 4=highly attractive. Then we recorded these strategies in the top row of the QSPM.12) Shortage of electricity supply (0.08) In the third step we examined the SWOT Matrix and identified alternative strategies that the Nishat mills should consider implementing. So.1) Efficient information system (0.08) Location of plants (0.15) Highly experienced professionals (0.05) Good financial position/strong group (0.17) Low Market Share in Overseas Market (0. We determined the attractiveness score by examining each key internal and external factor. and asking the question Does this factor affect the choice of strategies being made?” The range for Attractiveness Score is 1=not attractive. (0. these are open retail outlets in gulf OR open retail outlets in suburbs areas. one at a time. 2= somewhat attractive.06) Highest capacity of production (0.
They are export oriented and there is high demand of Pakistan cotton made products internationally. and shortage of electricity supply. The factors which are not attractive for the choice being made and received AS 1 for the first alternative that is open retail outlets in gulf are decentralized organizational structure. As all these factors are reasonably attractive for the choices being made so receive AS equal to 3. all these receive AS equal to 2. quality and guaranteed fabrics. As these factors do not show much attractiveness for the first alternative. quality and guaranteed fabrics. political instability and shortage of electricity supply. CIIT LAHORE CAMPUS 34 . they are catering upper middle and upper class that are all quality conscious than price conscious. Similarly they have decentralized organizational structure so it will be easy to communicate throughout the organization for opening a new retail outlet nationally. efficient information system.The factors which do not have any affect upon the choice being made includes the lowest employee turnover. As these factors have some attraction to the choices being made like they have highly experienced professionals will be helpful in marinating the new outlet. maintenance of imported machinery. increase demand of Pakistani cotton internationally. low market share in overseas market and focus more on export oriented and for the second choice are location of plants. The factors which are not attractive for the choice being made and received AS 1 for the second alternative that is decentralized organizational structure. and opportunity to expand product line. International Fair Trade Certificate (IFTC). so they all received AS equal to 1. They have good financial position so if they launch their product at low introductory prices will also be effective and later on profitable for them. they have good financial position so if they launch their product at low introductory prices will also be effective and later on profitable for them. low market share in overseas market and focus more on export oriented. so opening new retail outlets will be very profitable for them. opportunity to increase target market. and as there is shortage of electricity but they have their own power supply plants so it will be easy for them to increase their production and cater more customers. highest capacity of production. The factors which are somewhat attractive for the first choice are highly experienced professionals and opportunity to expand product line. As all these factors are somewhat attractive so. political instability. so opening retail outlet in gulf countries will be more beneficial for them. and high production cost. International Fair Trade Certificate (IFTC). The factors which are reasonably attractive for the first choice are good financial position/strong group. less advertising focus. good financial position/strong group. and for the second choice being made are decentralized organizational structure. increase demand of Pakistani cotton internationally. They have the opportunity to expand the product line so can easily capture the new market.
Step 6 In the final step compute the Sum Total Attractiveness Score. The Sum Total Attractiveness Scores (SATS) reveal which is most attractive in each set of the alternatives. considering all the relevant internal and external factors that could affect the strategic decisions. Step 5 In the fifth step we compute the Total Attractiveness Scores (TAS). (TAS) are defined as the product of multiplying the weights by the Attractiveness Scores in each row. best choice is to go for open retail outlets in gulf.The factors which are highly attractive for the first alternative are high capacity of production. The higher the total Attractiveness Score the more attractive the strategic alternative (considering only the adjacent critical success factors). As the Total Attractiveness Score is more for the first alternative (open retail outlets in gulf) that is 3.85 than the second alternative (open retail outlets in suburbs areas) that is 3. The magnitude of the difference between the Sum Total Attractiveness Scores in a given set of strategic alternatives indicates the relative desirability of one strategy over another. and opportunity to increase target market. They have high production capacity so they can open new outlets in gulf countries and sell their products there and can capture more market as they are export oriented and financial strong group so by selling their products at low introductory prices they can capture mare market area and can get higher profits later on. For this we added Total Attractiveness Scores in each strategy column of the QSPM. As these two factors are highly attractive for the first choice being made that is open retail outlet in gulf countries.4 so. the first alternative choice being made is the best choice for Nishat mills. Higher scores indicate more attractive strategies. So. The Total Attractiveness Scores indicate the relative attractiveness of each alternative strategy considering only the impact of the adjacent internal or external critical success factors. CIIT LAHORE CAMPUS 35 .
Marketers of Nishat Textile know the competition in the international market.CONCLUSIONS • Nishat Textile is considered to be the leading organization in the field of textile. So Nishat has greater capability to preclude what they claim for. If we turn to human resource department we see that there are certain gaps in human resources management of Nishat Textile. dyeing. There is lack of human resources planning. dyeing printing and finishing are prepared by the laboratory. sober machine and J-Zimmer that con print cloth with 12 colors. All the sub department of processing like bleaching. We developed QSPM Matrix for Nishat Mills by following different steps like firstly we made a list of key internal and external factors than assign weights to those factors. and finishing are working under laboratory instructions so laboratory is playing role of executive in quality control. Local marketers are performing their jobs efficiently to enhance the sales and to satisfy the customers however in local market quality is lower then export market. Great care is taken for export Products regarding. They are producing good quality products and 80% products are exported. • • • • • CIIT LAHORE CAMPUS 36 . They put their level best efforts to satisfy the customer keeping in view the costs of products and quality. computed Total Attractiveness Scores and in the final we computed Sum Total Attractiveness Scores and reached at the strategic decision that the best choice is to go for open retail outlets in gulf. All the schedules of bleaching. Which is totally imported form various countries. printing. The customer satisfaction is a basic criterion of Nishat Textile. The quality of cloth is dependent of textile yarn to finished cloth. This department is not established and not considered to be very much important. Low attention is paid to this department by upper level management. The name Nishat has become has become a symbol of quality and standard. Attendance is strictly checked 7 leaves as well. One good thing of this department is that the department let the employees follow the rules and regulations set by the organization strictly. Nishat has also a big share in local market. So there are good and bad both present in the human resources management of Nishat Textile. Major machine are mercerizing machines. compensation and reward system is not very much attractive and employees are not well motivated in Nishat textile. identified alternative strategies. lack of recruiting activities lack of job analysis.
But there are problems regarding human resource management and financial management. Despite having problems Nishat has good and increasing sales figures that will lead the organization to prosperity again.• Nishat textile has the ability to produce what their customers want through excellent machinery and skilled workers in processing department and qualified marketing staff. CIIT LAHORE CAMPUS 37 .
There should be little compensation for trainees as well. There should be chances given to skilled workers to enter the organization. Job analysis should be done to know what are the jobs needed in the organization. now here are some suggestions that may help the organization to improve. This higher level would make the employees more efficiency & effective. There should be female artists and designers in design department as females have naturally more esthetical qualities than males. selecting and other activities. There are certain departments of processing in which employees have been working since long but there efficiency is not improved and unsatisfactory results come out sometimes. Expanding product lines that will give more variety to people of country could extend local marketing and ultimately sales would be increased. By doing this trainees will show more interest. • • • • • • CIIT LAHORE CAMPUS 38 . The skilled labor will not only improve the efficiency but also will improve effectiveness. • In processing department there is a need of skilled workers. This is also the condition for Nishat textile. recruiting. more potentials and will work with their full mental and physical efforts. This area should carefully be handle to attract skilled employees and ultimately to enhance efficiency and effectiveness.RECOMMENDATIONS /SUGGESTIONS Organizations with more or less profitability or unprofitably have problems and there are always chances of improvements. As problems and difficulties have been identified. There should be more staff in local marketing department to enhance the sales figure and to capture wide area of local market. There is need to increases the staff in this department only three or four persons are working with all the affairs regarding let the employees abide by the rules 7 regulation. more devotion. I know some persons who are doing the job of two or three persons. They will really improve the quality of designs and will introduce more innovative designs. as they can fulfill their day to day traveling and food expenses. There should be more fringe benefits for the employees taking into consideration there devotion skill and experience. Compensation and reward system should be brought at higher level in order to let the employees be motivated and happy.
International Fair Trade Certificate (IFTC).• The first aid and other medical facilities should be provided to the employees with in the mill area. even if they offer their products at lower introductory prices will be effective for them and will be more profitable later on. As Nishat Mills is export oriented company. There is continuous working in the mill and every time there are chances of any accident or unpleasant incident. So in order to handle this type of situation the first aid dispensary should be there with in the mill area. have high production capacity. and good financial position. • CIIT LAHORE CAMPUS 39 . So they should go for open retail outlets in gulf.
Nishat Textile Mills Ltd. Marketing Department CIIT LAHORE CAMPUS 40 .com 2. 3.REFERENCES 1.wikipedia. 2009.com www. Web: • • • www.nishatmills. Annual Report.investopedia.com www.