The awards began in 2000 and the first ceremony was held in London at The Millennium Dome. From then on the awards were held at locations around the world signifying the international success of Bollywood. The next award ceremony was announced to be held in Toronto,Canada, June 2325, 2011.[2] The award ceremonies are held in various places around the world: List of IIFA Awards Year 2000 2001 City London Sun City Genting Highlands Johannesburg Country United Kingdom South Africa




South Africa Republic of Singapore The Netherlands United Arab Emirates United Kingdom Thailand Macau Sri Lanka[3] Canada







2007 2008 2009 2010

Sheffield Bangkok Macau Colombo

2011TBH Toronto

These awards honour films from the previous calendar year. Amitabh Bachchan has been the Brand Ambassador of the IIFA until 2010 where he resigned from the post due to much controversy about

holding that year's ceremony in Sri Lanka,


and appointed Salman Khan. In 2009, five special awards


were introduced: Star of the decade (male and female), Movie of the decade, Music of the decade, and Director of the decade.


The IIFA Award was designed, conceptualized by Wizcraft International Entertainment.
It is the only credible award ceremony in the country, audited by Price Waterhouse Coopers the official audit firm of the Oscars. IIFA Award is the only award ceremony where the entire film industry votes for the nominated films, which are then opened for the public for voting worldwide.


I IIFA Awards Trophy is a symbol of outstanding achievement presented to
some of the greatest talents in Indian and International Cinema. Standing 18 inches tall the trophy is an artistic representation of the sun, which is also an intrinsic part of the Samsung IIFA Awards logo . The two rays represent the coming together of Indian and world Cinema. The nine rays of the sun on the trophy are symbolic of the "navrasas" - the nine emotions that form the core of performing arts in Indian culture. Each trophy is made of pure brass plated with 24-carat gold and finally lacquered to represent the golden brilliance of the sun and also creativity.

IIFA is dedicated to promoting Indian Cinema beyond India and placing it on an international platform by fostering exchange
and interaction to enhance business opportunities. The Vision is to recognize Indian Cinema across the Globe and to encourage co productions with various International Film Industries in the world.

Amitabh Bachchan

Ramesh Sippy


Vinod Khanna

Jaya Bachchan

Pahlaj Nahalani

Shyam Shroff

David Dhawan

The IIFA Foundation, instituted by the IIFA management in 2003 raises funds to assist and

support the families of film industry workers who are adversely affected during production of films.The IIFA Charity Foundation has been instituted in association with the IL&FS Foundation Company Limited (ITCL), who have formed this charitable Foundation to achieve the objectives of the IIFA Management.The Governance Framework has been structured to have a Trustee, which is the ITCL, who would ensure that the activities of the Foundation are carried out in accordance with its objectives.The Executive Committee is represented by the Directors of Wizcraft International Entertainment Pvt. Ltd., the producers and promoters of the IIFA movement. The Advisory Board Members support and guide the Management.

IIFA Foundation Celebrity Cricket Match Film Stars and Cricketers come face to face at the IIFA Foundation Celebrity Cricket Match on 10th June at the Olympic Stadium!Taking part in the action will be stars from the Indian film industry,cricketers from India, Sri Lanka, Pakistan and Netherlands.Shah Rukh Khan, Suniel Shetty, Aravinda De Silva, Fardeen Khan, Zayed Khan, Mohammed Azharuddin, Saif Ali Khan, Tim de Leede, Jeroen Smits, Adeel Raja, Anil Kapoor will be among the many stars who will be participating in the exciting match.


IIFA Media Campaign
A powerful and dynamic communication vehicle. The IIFA Media Campaign reaches millions of viewers. Not only in India, but across major territories like U.K., USA, Europe, Middle East, Far East, Africa, Australia and Asia. The IIFA media blitzkrieg cuts across multiple media, enabling a global audience to connect with and chart the course of the IIFA Weekend through Television, Press, Radio, Print, Internet and Ground activities.






Ground Promotions


Television with its mass reach plays a significant role. Providing tremendous exposure to the IIFA movement and its associates. Strategic tie-ups with international satellite channels and local terrestrial channels in various countries ensure extended IIFA awareness across the world. Apart from generating hype through news coverage on various international channels, the IIFA Weekend is packaged into exciting entertainment content comprising:

y y y y y

Special Pre-Event Capsules Television Promotions Broadcast of IIFA Awards IIFA Weekend Capsules Flashback- The Best of IIFA

Press Over the past five years, IIFA has proven its immense global appeal. Evoking the interest of and receiving extensive coverage from Indian and international print media. This is achieved by launching a concentrated Public Relations campaign. Focused on regular interaction with print media across the world. Extended hype is created through press conferences in Indian and international venues which are attended by global media representatives. Regular dissemination of information through dispatch of IIFA updates, press releases, interviews, events, FAM visits to the country of hosting, and strategic alliances with media partners and associates. All drive IIFA viewership and participation on a global scale.

Radio An important medium of communication, radio is effectively utilized to reach the audience on the move . By the Academy, sponsors and associates to promote and hype the IIFA Weekend. Through promotional spots, contests and coverage of the IIFA Awards and the IIFA Weekend.

Print The IIFA campaign extends across Indian and international print media. The print media burst, aims at creating hype, increases awareness and drives viewership, include several phases:

y y

IIFA Awards Contests Vote Now


Watch IIF

Internet The Internet is one of the key elements in the IIFA Campaign. Effective use of this medium makes IIFA accessible to a huge cross section of enthusiasts. A global audience participates in all the stages of IIFA - from polling on the net to contests to Live and Archived Webcasting of IIFA events and activities.

Ground Promotions An extension of the multi-pronged IIFA campaign is extensive on-ground and outdoor publicity, promoting all phases of IIFA leading up to the Weekend.

IIFA 2000 ± The First Milestone
The new millennium. The first IIFA. What location could be more appropriate than the Millennium Dome, London? A whirlwind tour of press meets. IIFA Brand Ambassador Amitabh Bachchan, the spokesperson. And the Indian film industry went to the polls, voting for its peers for the first time ever. A global audience participated in the polling. The response was overwhelming. A host of world artists bedazzled the Millennium Dome with their presence and performances. Jackie Chan, Angelina Jolie, Thora Birch, Kylie Minogue, Finley Quaye, Miranda Richardson, Sussanah York, Talvin Singh, Ashok Amritraj amongst many others. Millions across the world watched the IIFA Awards 2000 LIVE telecast. Slick production, magnificent sets, and spectacular entertainment. Hosted by Yukta Mookhey and Anupam Kher. The Millennium Dome resounded with the energy of the livewire performances by

‡ Kylie Minogue ‡ Sanjay Dutt ‡ The Shaolin Monks ‡ Akshay Kumar ‡ The Millennium Dome Dance Company ‡ Raveena Tandon, Sonali Bendre ‡ Twinkle Khanna, Mahima Chaudhary ‡ Renowned juggler Michael Moschen With panache and elegance, IIFA won over the hearts of the world in its debut performance.

Along its momentous five-year journey, IIFA has set numerous milestones.
Milestones, which inspire; milestones, which push the limits further. Here's a peek into some of those milestones: ‡ Introduction of Hindi film distribution and exhibition in South Africa through Ster Kinekor, the largest distributor and exhibitor in South Africa with 360 screens and largest circuit of 1.6 million viewers for Hindi cinema. ‡ Introduction of Hindi film Distribution and Exhibition with Nu Metro Cinema in Johannesburg in 2003. Nu Metro has 250 screens in the region. ‡ World Premiere of µLagaan', which went on to create history by winning a nomination at the Oscars for the Best Foreign Language Film. ‡ In its 5 th year IIFA through its networking with STB (Singapore Tourism Board) and MDA (Media Development Authority) obtained a sanction of 100 Million $ to be spent by the Singapore Government on co-productions of Indian Films in the next 7 years. ‡ IIFA set up the µRunway to Fame' at Changi Airport , Singapore . Film costumes of stars like Amitabh Bachchan, Hritik Roshan, Shah Rukh Khan, Sanjay Dutt, Kajol, Madhuri Dixit, KareenaKapoor, memorabilia from the films, personally autographed pictures of the film stars, autographed books etc. were auctioned at the airport to the public. Autograph and Photographs with the stars were also taken. ‡ Major films announced at various IIFA Weekends include Kaante starring Amitabh Bachchan, Sunil Shetty, Sanjay Dutt, Lucky Ali, Malaika Arora; Koi Mil Gaya starring Hrithik Roshan, Preity Zinta, Rekha; Watan starring Amitabh Bachchan, Akshay Kumar and Bobby Deol. ‡ IIFA supports the promotion and distribution of Indian films through tie-ups with distribution chains in emerging markets like Australia and South Africa .

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