SYNOPSIS

ON
“Customer preferences & Attributes towards saving Account”
AT

SUBMITTED TO:
Mr.B.S.CHAUHAN
CO-ORDINATOR MBA (CORPORATE MANAGEMENT)

Prepared by:
ANOOP VERMA MBA (CM), SEM-3RD Roll No. 901112008 IMS, LUCKNOW UNIVERSITY LUCKNOW

CONTENTS  INTRODUCTION  OBJECTIVES  PROFILE OF THE WORK TO BE DONE  RESEARCH DESIGN AND METHODOLOGY .

they are old player in banking sector. HDFC Bank was established in the year 1994. professionalism. respect. The product which I may choose for research will be Saving Accounts. The bank follows values such as – Integrity. .INTRODUCTION This project will be carried out for understanding the customer preference & attributes towards saving Account. This research helps me in finding out the customers view regarding the product and Services offered by the HDFC bank and awareness by promotion and also identifying the market potential of the product offered by the HDFC bank. teamwork. The bank has two principle client segments –customer and asset management. & Mission. The segment of bank I may be considering here is Corporate banking.

To study brand image of the bank. .OBJECTIVES    To find out the customer preferences while opening Savings A/c. To increase the business of the bank.

Being my appointment as a Financial Corporate Consultant at HDFC BANK during the internship programme the role to be played is to meet at least 5 clients per day. analyzing and giving them financial planning how their net asset value will increase and how they fulfill their short-term and long-term financial goal so that it can be assessed that which ACCOUNT they need suiting their financial obligations. collecting financial detail.PROFILE OF THE WORK TO BE DONE The profile of the work to be done and the roles and responsibilities that are being handled are programmed at HDFC BANK. .

Secondary Data Source: It might be collected from internal sources. news papers. The method of collection of primary data will be direct personal interview through a structured questionnaire. .RESEARCH DESIGN AND METHODOLOGY Primary data source: All the people from different profession may be personally visited and interviewed. magazines. . official records. management books. They will be the main source of Primary data. The secondary data is to be collected on the basis of organizational file. preserved information in the company’s database and website of the company.

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