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ëY Insurance sector is an opportunity for India.


ëY › is business is growing at t e rate of 18-22 per cent annually.
ëY mresently it covers market of RS.450 billion.
ëY ›oget er wit banking sector it contributes about 7% to GDm.
ëY Gross premium collection is about 2% of GDm.
ëY Still 80% of Indian population is wit out life insurance.
ëY › is is an indicator t at growt potential for t e insurance sector is immense.
ëY Insurance sector contribute a lot in economic development.
ëY It provides long term fund for infrastructure development.
ëY It is estimated t at over t e next ten years India would require investments of t e
order of one trillion US dollar.
ëY › e Insurance sector, to some extent, can enable investments in infrastructure
development to sustain economic growt of t e country.

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ëY In  it was conceived as a means to provide for  Y .


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ëY It was t e first company to c arge same premium for bot Indian and non-Indian
lives.
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ëY Several frauds during 20's and 30's sullied insurance business in India.
ëY Oy Yt ere were &+ insurance companies.
ëY › e first compre ensive legislation was introduced wit t e Insurance Act of 
t at provided strict State Control over insurance business.
ëY › e insurance business grew at a faster pace after independence.
ëY › e Government of India in ,+, broug t toget er over *-' private life insurers
and provident societies under one nationalized monopoly corporation and Life
Insurance Corporation (LIC) was born.
ëY Êationalization was justified on t e grounds t at it would create muc needed funds
for rapid industrialization.

   
    
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In 1993, Mal otra Committee- eaded by former Finance Secretary and ROI Governor R.Ê.
Mal otra- was formed to evaluate t e Indian insurance industry and recommend its future
direction. › e Mal otra committee was aimed at creating a more efficient and competitive
financial system suitable for t e requirements of t e economy keeping in mind t e
structural c anges currently underway and recognising t at insurance is an important part
of t e overall financial system w ere it was necessary to address t e need for similar
reforms. In 1994, t e committee submitted t e report and some of t e key
recommendations included:

I.Y 
 
. Government stake in t e insurance Companies to be broug t down to
50%. Government s ould take over t e oldings of GIC and its subsidiaries so t at
t ese subsidiaries can act as independent corporations. All t e insurance companies
s ould be given greater freedom to operate.

   
    
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II.Y )!. mrivate Companies wit a minimum paid up capital of Rs.1bn s ould
be allowed to enter t e sector. Êo Company s ould deal in bot Life and General
Insurance t roug a single entity. Foreign companies may be allowed to enter t e
industry in collaboration wit t e domestic companies. mostal Life Insurance s ould
be allowed to operate in t e rural market. Only one State Level Life Insurance
Company s ould be allowed to operate in eac state.
III.Y  
"Y ".Y› e Insurance Act s ould be c anged. An Insurance Regulatory
body s ould be set up. Controller of Insurance- a part of t e Finance Ministry-
s ould be made independent
IV.Y  ! . Mandatory Investments of LIC Life Fund in government securities to
be reduced from 75% to 50%. GIC and its subsidiaries are not to old more t an 5%
in any company (t ere current oldings to be broug t down to t is level over a
period of time)
V.Y ) !
Y 
 .YLIC s ould pay interest on delays in payments beyond 30 days.
Insurance companies must be encouraged to set up unit linked pension plans.
Computerization of operations and updating of tec nology to be carried out in t e
insurance industry.

› e committee felt t e need to provide greater autonomy to insurance companies in order


to improve t eir performance and enable t em to act as independent companies wit
economic motives. For t is purpose, it ad proposed setting up an independent regulatory
body- › e Insurance Regulatory and Development Aut ority. Reforms in t e Insurance
sector were initiated wit t e passage of t e IRDA Oill in marliament in December 1999.
› e IRDA since its incorporation as a statutory body in April 2000 as fastidiously stuck to
its sc edule of framing regulations and registering t e private sector insurance companies.
Since being set up as an independent statutory body t e IRDA as put in a framework of
globally compatible regulations. › e ot er decision taken simultaneously to provide t e
supporting systems to t e insurance sector and in particular t e life insurance companies
was t e launc of t e IRDA online service for issue and renewal of licenses to agents. › e
approval of institutions for imparting training to agents as also ensured t at t e insurance

   
    
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companies would ave a trained workforce of insurance agents in place to sell t eir
products.


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› e Government of India liberalised t e insurance sector in Marc 2000 wit t e passage


of t e Insurance Regulatory and Development Aut ority (IRDA) Oill, lifting all entry
restrictions for private players and allowing foreign players to enter t e market wit some
limits on direct foreign owners ip. Under t e current guidelines, t ere is a 26 percent
equity cap for foreign partners in an insurance company. › ere is a proposal to increase
t is limit to 49 percent.

› e opening up of t e sector is likely to lead to greater spread and deepening of insurance


in India and t is may also include restructuring and revitalizing of t e public sector
companies. In t e private sector 15 life insurance companies ave been registered. A ost
of private Insurance companies operating in life segments ave started selling t eir
insurance policies since 2001. ›able s ows t e current market players in t e life Insurance
Industry

   
    
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› e Life Insurance market in India is an underdeveloped market t at was only tapped by


t e state owned LIC till t e entry of private insurers. › e penetration of life insurance
products was 22 percent of t e total 400 million of t e insurable population. Most
customers were under- insured wit no flexibility or transparency in t e products. Wit
t e entry of t e private insurers t e rules of t e game ave c anged.

Life insurance business in terms of first year premium as s own a growt of more t an
95% over t e previous year and non life, or general insurance, is not far be ind eit er,
growing at 22% during 2006-07.› e 15 private insurers in t e life insurance market ave
already grabbed nearly 24 percent of t e market in terms of premium income. › e new
business premium of t e 15 private players as tripled over last year. Meanw ile, state
owned LIC's new premium business as fallen. Figure s ows comparison between
premiums being collected by private and public limited players in year 2006 and 2007.

30000

 
25000
 ð
Gross Premium in Rs. Crore
20000 Private Total
ð
   Gross Premium in Rs. Crore Public
15000 Total
Gross Premium in Rs. Crore Total
ð 
10000
 
5000

   
    
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Innovative products, smart marketing and aggressive distribution. › at's t e triple


w ammy combination t at as enabled fledgling private insurance companies to sign up
Indian customers faster t an anyone ever expected. Indians, w o ave always seen life
insurance as a tax saving device, are now suddenly turning to t e private sector and
snapping up t e new innovative products on offer.

› e growing popularity of t e private insurers s ows in ot er ways. › ey are COIning


money in new nic es t at t ey ave introduced. › e state owned companies still dominate
segments like endowments and money back policies. Out in t e annuity or pension
products business, t e private insurers ave already wrested over 33 percent of t e
market. And in t e popular unit-linked insurance sc emes t ey ave a virtual monopoly,
wit over 90 percent of t e customers.

› e private insurers also seem to be scoring big in ot er ways- t ey are persuading people
to take out bigger policies. For instance, t e average size of a life insurance policy before
privatisation was around Rs 50,000. › at as risen to about Rs 80,000. Out a rejuvenated
LIC is also trying to fig t back to persuade new customers.

(3›Y# 4Y2Y5(6Y$7Y

Max Êew York Life Insurance Company Ltd. is a joint venture between Êew York Life and
Max India Limited. Êew York Life is a Fortune 100 company and Max India Limited is one
of India's leading multi-business corporations. › e company as positioned itself on t e
quality platform. It as developed a strong corporate governance model based on t e core
values of excellence, onesty, knowledge, caring, integrity and teamwork. › e strategy is to
establis itself as a trusted life insurance specialist t roug a quality approac to business.
In line wit its values of financial responsibility, Max Êew York Life as adopted prudent
financial practices to ensure safety of policy older's funds. › e Company's paid up capital
is Rs. 657 crore, w ic is more t an t e norm laid down by IRDA. Max Êew York Life as
identified individual agents as its primary c annel of distribution. › e Company places a
lot of emp asis on its selection process, w ic comprises four stages Ȃ

   
    
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Screening,

msyc ometric test,

Career seminar

Final interview.

› e agent advisors are trained in- ouse to ensure optimal control on quality of training.
Max Êew York Life invests significantly in its training programme. Eac agent is trained
for 152 ours as opposed to t e mandatory 100 ours stipulated by t e IRDA before
beginning to sell in t e marketplace. ›raining is a continuous process for agents at Max
Êew York Life and ensures development of skills and knowledge t roug a structured
programme spread over 500 ours in two years. › is focus on continuous quality
training as resulted in t e company aving amongst t e ig est agent pass rate in
IRDA examinations and t e agents ave t e ig est productivity among private life
insurers. 201 agent advisors ave qualified for t e Million Dollar Round ›able (MDR›)
members ip in 2005. MDR› is an exclusive congregation of t e worldǯs top selling
insurance agents and is internationally recognized as t e standard of excellence in t e
life insurance business. Having set a best in class agency distribution model in place, t e
company is spear eading a major t rust into additional distribution c annels to furt er
grow its business. › e company is using a five-pronged strategy to pursue alternative
c annels of distribution. › ese include t e franc isee model, rural business, direct sales
force involving group insurance and telemarketing opportunities and corporate
alliances. Max Êew York Life offers a suite of flexible products. It now as 26 life
insurance products and 8 riders t at can be customized to ave more t an 400
products.

   
    
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1)Y 
!!Y$ 
.YYåualifying Criteria- Rs. 1 Lak AFYm in a mont  Reward and
Recognition- Mention in leaders Report, Lunc .
2)Y › #
Y.Yåualifying Criteria-10 applications in a mont and Rs. 30,000
AFYm Reward and Recognition- MÊYL Crystal Glass, mention in Leaders Report,
Lunc
3)Y ‘7
.Yåualifying Criteria- 20 applications in a mont  Reward and
Recognition- MÊYL Silver Medal, MÊYL Crystal Glass, Mention
In leaders Report, Lunc

4)Y )

Y   Y 
.Yåualifying Criteria-15 paid cases & Rs. 40,000 FYC at
t e end of mont 3 Reward and Recognition- Recognition Award
5)Y )

Y
 
Y 
.Yåualifying Criteria- 25 paid cases & Rs. 80,000 FYC
at t e end of mont 6 Reward and Recognition- Recognition Award
6)Y )

Y7 Y).Yåualifying Criteria- 50 paid cases & Rs. 1.8 lak s
FYC in July- June for Recruits during t is period. Reward and Recognition- Attend
CFC meeting to be eld at Zone level
7)Y  Y) 8Y75)8Y
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Y Y)Y$ 
.
åualifying Criteria- ›op Agent in eac category in eac GO Reward and
Recognition- Recognition mlaque
8)Y Y%YY5
.Yåualifying Criteria- Hig est moints in eac GO Reward and
Recognition- Recognition Award
9)Y )
.Yåualifying Criteria-100 net paid cases in a year Reward and
Recognition- Centurion ›rop y
10)Y Y) Y›
".Yåualifying Criteria- Hig est FYC wit 100 or more paid
cases and 95% Or more 13t mont persistency Reward and Recognition-
Recognition ›rop y

   
    
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11)Y9 Y) .Yåualifying Criteria- July 2006 to June 2007: 4,30,000


Council Credits January 07 to June 07: 1,60,000 Council Credits
40 paid cases in t e Council meriod Reward and Recognition- ›rip to Malaysia to
attend t e Executive Council Meeting.

12)Y#›Y:#Y
YY› ;. åualifying Criteria- MDR› FYC Rs. 7,
19,800 mremium Rs.14, 39,600 Reward and Recognition- MDR› dues for all
qualifiers. ›op 35 by FYC will bear domestic travel and visa costs, registration fees,
International airfare.

   
    
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REWARD AND RECOGNITION

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„DRT

Ex. Council

Paul Colgan
Trophy

Centurion

Agent of the Year

Paid
Cases, FYC, Persistency, Rider,
Referral and CEIP Leader

Career Foundation Club

Career Producer Award

Career Success Award

Hi-Flier

Ten-A-„onther

Premium Leader

   
    
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(3)› Y(7Y#25$Y

ëY W ole Life mlans


ëY Unit Linked Insurance mlans
ëY Endowment mlans
ëY C ildren mlan
ëY Money Oack mlans
ëY mension mlans
ëY Healt & Accident Related Riders
? .YY›o become t e most admired life Insurance Company in India.

# .YY›o become one of t e top quartile life Insurance companies in India. Oe a


national player. Oe t e brand of t e first C oice. Oe t e Employer of t e C oice. Oecome
principal of c oice for agents.

?  .YY› is vision to become India's most admired life insurance company will be
realized t roug our unique set of values.

! Y

ëY First life insurance Company in India to ave IS0 9001:2000 certifications.Y

ëY ›op five most respected private life insurance in India according to Ousiness World
survey.

ëY Continuous presence in ›op 50 MDR› global list.

   
    
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Max Êew York Life as been instrumental in c anging t e paradigm of life insurance in
India. It is t e first life insurance company in India to introduce cause related marketing.

C ildren are at t e very eart of Max Êew York Life's strategy. SOS C ildren's Villages of
India is internationally recognized for its work in giving underprivileged c ildren a
w olesome life. › e mission of SOS is "to elp orp aned and abandoned c ildren, by
providing t em wit a family, a permanent ome, education and strong foundation for an
independent life." It's mission ties in wit Max Êew York Life's p ilosop y of elping
people secure t e future of t eir near and dear ones.

   
    
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› e main objective of t e R) Y!= is to recruit quality Y  



( ) for t e company for providing life Insurance solutions to t e customers. plays a
vital role in t e growt of company wit respect of companyǯs earnings as well as t ey
create value for t e organization after ac ieving some milestones. are integral part of
t e team and sales manager assigned to t em elp t em to groom t em in terms of
personality development, selling skills and andling objections of customers. › e company
donates a part of t e total money collected on all policies sold, to SOS C ildren's Villages of
India at t e end of t e year.

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$1 $›5Y#($.YYFrom t is eligibility model company judge prospective person.
› e company follows unique eligibility criteria for AA selection by w ic company is able is
to always justify its mission. › e basic objective of aving an eligibility model for
recruitment is to ave good retention and greater effectiveness in t e delivery of service.

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Y%Y .Y› is age s owsYattainment of maturity and responsibility. meople
are more consistent in t is age.

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responsibility and secondly customers are convinced more by t e stability of a married AA.

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. merson w o stays more t an 5 year
as uge natural market w ic elps im to get more business in s ort period.

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I.m relation, convincing abilities etc. so it is easy to teac t em furt er.

   
    
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Y 7   Y  ". MÊYL is focuses on classes and not on masses t us t ey select
strong agent advisors.

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Also t e c ances of policy lapsing can be less and renewals can be more.

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Oecause people w o want fix amount as t eir earnings are not suitable for t is business.

-Y. MÊYL select people w o want to be entrepreneur. Housewives or brokers


w o want flexible ours for work are prospective person for t is business.

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regular basis wit prospective and new clients wit out being a nuisance value.

Y+Y9 Y

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get policies. Secondly since most of t e insurance companies provide a plet ora of similar
products, sales depend on t e convincing ability of t e and t e rapport t e is bale to
build. Also results in C of Iǯs.

&Y 9 Y !! Y 0 . Since needs to communicate about t e


organization, products, career as AA, about w y insurance is important, w ic product will
suit is requirement etc.

   
    
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1.Y Housewives.
2.Y Employees aving VRS.
3.Y CAǯs.
4.Y Mutual fund brokers.
5.Y ÊSC brokers
6.Y ›ax consultants
7.Y Ousinessman.
8.Y Doctors
9.Y ›ravel agents
10.YLawyers
11.YDiamond merc ants
12.YSocial workers

   
    
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Management team as developed certain strategies in order to expand c annel distribution


network. › ese model are followed across t e country uniformly and top management
feels t at t ese rules are t e building block of MÊYLǯs success in India as well as across t e
world. › ere are Y   Y 
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strategies suc as

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  .YIdentify t e rig t person w o fits in t e eligibility model.

*;Y  .YSelect t em for furt er plan of actions.

3$Y (7Y .Y Rule of 31 is associated wit t e daily activities w ic is follow to

recruit quality advisors. It says t at everyday collect at least 3 names of t e prospective AA


and do one screening every day.

   
    
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› ere are several ways for gat ering names in order to follow rule of 31.

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0.YA natural market consist of people to w om you know well from your
family, friend circle, relative can be a good prospect. › e most admired way for recruitment
in #25$Yis t roug natural market. Êatural market persons are easily approac able and
most of t e successful recruitment in #25$ is from natural market.Y


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 .YIt means identify t e rig t person t roug observation. For e.g.
a person residing in your locality and very famous in taking initiative in social activities can
be a good prospect.

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Y) . A nominator is a person w o is very muc influential in t e market as
well as in societies. Êame gat ering and identification is easy in t is case, but t ese people
are ig ly unapproac able. › ese people can be very productive in giving references of t e
prospect. › ey are not prospect by default.Y

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Y %Y % Y :)(;Y ) . A centre of influence person is people w o are
influential and you know t em personally. › ey are approac ed for giving references of t e
client.Y


  Y) .Ymrospects itself are approac ed. › ey can be anyone from natural market,
Êominatorǯs reference, COIǮs reference or by ot er means.Y

 . Doing activities suc as brand awareness in mublic places suc as mall,
multiplexes can be a good strategy for name gat ering. We can ave a questionnaire format
to fill by applicant for t e lucky draw atY 9Y !@Y 2 0  
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› is is anot er met od t at elps t e management trainee and t e sales managers keep a


track of t e names e as from is natural market as well as t roug name gat ering,

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Cold is like w at u are aving. In t is column we include all t e names w ic we
ave as a prospect. It includes C o I names, references, nominators, mO names and so
on. It is a list of all t e names t at we wis to contact in future.

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Once t e names mentioned in t e cold column are contacted and if any
appointments sc eduled at t e office w erein initial screening is t en conducted t e
candidate is t en entered in t e warm list.

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After being entered in t e warm list if any candidate as attended any of t e
seminars eld at Max Êew York Life after t e initial screening done and if t e
candidate as been given m200 (project 200) t en t e prospective agent is t en said
to be entered in t e ot list.

   
    
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Sales



 
 

   
    
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#25$Y as its own scientifically andled script t ey use worldwide for approac ing t e
future for t e Company. › e company periodically modifies t e versions of t e scripts if
needed as per requirement. All t e mangers are required to follow t e scripts. › ere are
several kinds of scripts. › e classification of scripts is follows:

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. Êominator is a person w o is not prospect for firm but e gives
reference to firm. › e main objective of t is script is to fix an appointment wit t e
nominator.

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. Centre of influence is a people w om you know. › e main objective of t is
script is to fix an appointment wit t e COI or to collect t e references from t em.

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  Y) Y
. Wit t e elp of t is script, firm tries to motivate people to visit
MÊYL office. › e main objective of t is script is to call t e prospect in MÊYL for t e initial
screening.

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.Y › is script includes many questions w ic elp to get
references quicklyY › is script is used to entertain Êominators and influence t em to
collect references from t em.

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.Y› is script is used to collect references from COIǯs.

All t e scripts are also contained wit expected objections from t e


prospects/COI/nominators. › ese objections are based on t e ric experiences and ave
adequate strategy to avoid objection. In any Case, an objection is found to be unlisted it is
responsibility of # to bring back in t e spirit of original script provided t em.

   
    
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2 #Y1 ›‘21Y2Y*''Y

Êame gat ering in *'' consists of people w om you know from natural market and
references you get from t eir sources. As a management trainee were given a task to gat er
200 names. Figure s ows t e *'' format in w ic t e database is created.

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‘(›Y$ ›21.Y Candidates are s ortlisted from t e *'' as per t e eligibility criteria
laid down by t e company. Only eligible candidates are considered for t e next process.

)(2› )›21.YYCandidates are called eit er as nominator, COI, mrospective Agents and a
meeting is fixed wit t em according to t e convenience of bot t e party. Here script plays
very important role in fixing appointment wit t e prospect.

   
    
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2› $Y )221.Y Initial screening is taken if candidate is found eligible using 4 point
model. In initial screening, a sales manager first gives t e introduction about t e company.
› en several questions suc as is family background, is natural market, traits for a sales
person, and is present and past experiences of is jobs are questioned. Every candidate is
required to get at least 3 points in eligibility model t e company. › e eligibility standards
for AA selection are as follows. In case of score less t an 3, special zonal ead approval is
required.

7YY " !.Y

2 ›.YYÊumerical Ability test is taken. massing Score is 50%.

) Y #2 Y 2Y*''.YAll t e prospects are required to attend career seminar at


#25$ w ic provides broader aspects of growt as an Agent Advisor. m200 is a works eet
w ic is given to eac prospect to judge is natural market. › e prospects are required to
mention at least 100 contacts from t eir natural market.

) Y 2›?.Y m200 is evaluated in Career Interview. If candidateǯs market is


found wort , e is selected to attend training and Development programme.

7) .Y Y All t e selected candidates are required to attend 22 day training session for
receiving t e license from  to become an Agent Advisor.

)(2› )›: - All t e successful candidates aving legal license of IRDA are contracted wit
MÊYL.

   
    
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› e above activity c art represents t e work done by me in accordance wit t e c annel
development process. › e *'' s eet will be attac ed wit t is project w ere name and
contact numbers are stored in format prescribed by t e #25$

   
    
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B3 ›(22 Y

Hello. › is is mAÊ AJ SHAH from Max Êew York Life, working ere as a management
trainee. I would appreciate it if you could lend me just 2 minutes of your time for my
project on Insurance Industry. I would like to assess if you are interested in taking a
business opportunity available in t e insurance sector w ic requires no investment of
yours.

1.Y W ere do you invest your Money?Y


a.Y Stock Markets
b.Y Mutual Funds
c.Y Life Insurance
d.Y mroperty

2.Y Êame any 3 Insurance Companies you are aware of?

a.Y _____________________________________
b.Y _____________________________________
c.Y _____________________________________

3.Y In a year ow muc money do you invest? (approx)


______________________________________

4.Y Are you aware of any Insurance products?


a.Y ____________________________________
b.Y ____________________________________
c.Y ____________________________________

   
    
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5.Y W ic among t e following products do you own?


a.Y W ole Life/ Endowment
b.Y Money Oack
c.Y Unit Linked Insurance mlan
d.Y ›erm mlan
e.Y Education/ C ild mlan

6.Y W at is t e reason of aving t e above cover?


a.Y Security
b.Y Investment
c.Y ›ax Oenefits

7.Y Are you aware of t e earning potential in insurance sector?


a.Y Rs.20,000 to 30,000
b.Y Rs.30,000 to 50,000
c.Y Rs.50,000 to 75,000
d.Y Rs.75000 to 1,00,000

8.Y Would you like to add a business to your current profile?


a.Y Yes
b.Y Êo

9.Y W ic is t e quality according to you t at would be required for


Oeing successful in business?

a.Y Communication
b.Y Êetworking
c.Y Oot

   
    
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ÊAME: ______________________________________

ADDRESS: ______________________________________

______________________________________

COʛAC› ÊO.: ______________________________________

AÊÊUAL SALARY: ______________________________________

   
    
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(3)› Y(7Y#25$Y
Y

ëY W ole Life mlans

ëY Unit Linked Insurance mlans

ëY Endowment mlans

ëY C ildren mlan

ëY Money Oack mlans

ëY mension mlans

ëY Healt & Accident Related Riders

   
    
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? YY

›o become t e most admired life Insurance Company in India.

# Y

›o become one of t e top quartile life Insurance companies in India.

Oe a national player.

Oe t e brand of t e first C oice.

Oe t e Employer of t e C oice.

Oecome principal of c oice for agents.

?  Y

› is vision to become India's most admired life insurance company will be realized
t roug our unique set of values, w ic are as follows:

ëY 6.Y knowledge leads to expertise and our expertise is in elping people


to protect t emselves. merfectly combining Global expertise wit local knowledge,
we are Indiaǯs Life Insurance specialist. Max Êew York Life belives t at for
knowledge to be of value.
ëY )
.Y Max Êew York Life is redefining t e Life Insurance paradigm by focusing
on customers first. › e service process is responsive, personalized, umane and
empat etic.
ëY ‘ ".Y Honesty is t e eart of t e Life Insurance business. It is all about trust.
›ransparency, integrity and dependability form t e cornerstones of t e MÊYL
experiences. › e company ensures t at everyone w o represents t e brand carries
a promise.
ëY 9  .Y Excellence at MÊYL implies t e ability to perform at a consistently
ig level. Focused on t e value of continuous improvement in people, processes
and t e organization, t e company strives for t e ig est standards of quality in
every aspect of its business.

   
    
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ëY First life insurance Company in India to ave IS0 9001:2000 certifications.Y

ëY ›op five most respected private life insurance in India according to Ousiness World
survey.

ëY Continuous presence in ›op 50 MDR› global list.

) Y

ëY Max Êew York Life as been instrumental in c anging t e paradigm of life insurance
in India. It is t e first life insurance company in India to introduce cause related
marketing.
ëY C ildren are at t e very eart of Max Êew York Life's strategy. SOS C ildren's
Villages of India is internationally recognized for its work in giving underprivileged
c ildren a w olesome life. › e mission of SOS is "to elp orp aned and abandoned
c ildren, by providing t em wit a family, a permanent ome, education and strong
foundation for an independent life." It's mission ties in wit Max Êew York Life's
p ilosop y of elping people secure t e future of t eir near and dear ones.
ëY › e company donates a part of t e total money collected on all policies sold, to SOS
C ildren's Villages of India at t e end of t e year.