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MBA PROJECT TITLES

SERVICES MARKETING
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Customer Satisfaction Survey Consumer Perception Survey Service Quality Study Service Blueprinting Service Process Mapping ± Back stage, on-stage Improving service quality using service blueprinting Competition Analysis Service standards Study on effectiveness of employee¶s role in service delivery Effectiveness of channels (distributors/ DSAs) in service delivery Effectiveness of channels (on-line/ Internet) in service delivery Customer Data Analysis Study of Institutional markets Effectiveness of promotion schemes Measurement of Brand awareness and brand perception Customer Loyalty study Study of purchase influencing factors Customer Profiling Advertising effectiveness study

Impact of visual merchandising (POP-point of purchase) on sales in multi brand outlets (Men¶s wear)-analysis of induced sale Brand loyalty at retail stores vis-vis product brands (women wear) Study of internet marketing campaign -cost benefit analysis of internet as media

Celebrity endorsements on brands vis-vis thematic campaigns
Selling insurance through internet-issues and challenges (feasibility) Consumer psychology in purchase of mutual funds- a study of attributes impacting purchase decision

1. Product strategies of private life insurance companies 2. A study on "why companies should go for outsourcing" 3. Effectiveness of advertising on real estate sector 4. Study on consumer expectations and perceptions towards consumer loans 5. Workers attrition rate at hotel industry is increasing. Study regarding this issue

A study on Indian pharmaceutical industry 36. E-marketing of financial services: Relationship approach 32. Study of consumer behaviour in automobile industry 19. Merchandising key account management in apparel exports 29. Measurement of financial efficiency 49. Managing of luxury brands 37. customer buying behaviour towards insurance products 20. Portfolio management and how it has helped increase effective investment 44. Investment banking (Fin) (retail banking in India) 45. Performance evaluation of initial public offers in India 39. Attrition rates at different sectors 7. Effect of marketing in mobilization in BPO segment 30. Process of underwriting and valuation of life insurance 40. Effectiveness and scope of employee referrals in the process of talent sourcing 8. study on "impact of advertising in B2B marketing" 23. A study of best HR practices in service industry 17. The study of operations & marketing of Indian Pharmaceutical industry 34. Study of operations & marketing of chemical goods in SSI 27. Study on changing consumer preference towards organised retailing from un-organised retailing 22. The impact of tax on electronic goods & products (industrial marketing) 28. Distribution network & general insurance industry 24. Viability of Micro Insurance in Indian scenario 38. Study of awareness and acceptibility of UPVC windows and door systems 14. Fundamental analysis of Indian telecom companies 18. Marketing in FMCG sector 31. Promotion strategies followed in Insurance sector 21. Risk management in Indian banks 46. Strategies used to build successful Internet based customer services 11.6. Conspicuous consumption 13. Study on creation of luxury brand 10. Fundamental analysis of financial sector . Risk management in foreign exchange 41. impact of promotional activities at mall on consumers behaviour at shopping malls 35. Asset liabilities management in Indian banks 42. Portfolio construction using fundamental analysis 43. Study on strategies for promoting retailers' brands 26. Study of training needs across different industries 9. A study on distribution channels in aluminium industry 25. ERP implementation strategies (systems) 48. Opportunities of Financing the NANO's in Bangalore 15. Measuring the effectiveness of retail banking of a nationalised bank compared to a MNC 12. A comparative analysis towards restructuring of the shared services unit of EMC2 47. Understanding cross cultural literacy in international business 33. Changing trends in FMCG industry in India 16.

Recruitments 55. Role of emotional satisfaction in service encounters . Impact of small car segment on two-wheeler industry 70.r. bigbazar) 68. Incidence of illegitimate power & its impact on effectiveness of odd initiatives 58. Asset liability management of life insurance companies 53. Factors affecting real estate markets in Bangalore 90. Job design model of motivation 65. people issues in mergers and acquisitions 60. analysis of attrition in IT and ITES sector 56. Study on perception of customers on mutual fund advertisement . Analysis of the role of outdoor advertising and establishing strategies for managing space media 87. Influence of branding on consumer purchasing behaviour 71. Impact of NANO on two wheeler industry 73.II 54. w. Integrated marketing communications (IMC) 86. Study on "impact of web 20 technologies on B2B marketing" 84. Mobile banking 75. A study of efficiency in banks 79. Future and business potential of gaming industry in India 64. marketing in the Indian context 63. Study of consumer behaviour related to different soap brands in Bangalore 69. Consumer behaviour towards public sector and private sector banks 78. Best practices in the field of HR 62. Study and analysis of market potential of PVC windows and doors 74. Innovations in marketing in electronic and IT companies 92.t. Work-life balance in IT sector 57. Fundamental analysis of printing sector 85. Basel . Study of the online music industry. Consumer perception of M-Commerce 88. Credit appraisal process in banks 77. Study on human resource costing 52. Study on factors influencing adaptability & usability of consumer electronics 67. Choosing retail locations for shopping in India (retail industry) 83. A study on the consumer electronics industry in India 81. A study of customer perception of service quality dimension in insurance industry 89. performance management 61. Perceptual mapping of two-wheeler industry 93. Measuring effectiveness of display system for chocolate in retail 82. Study on medical tourism and growth of health care sector 91. Analysis of sales promotions ability to prompt brand 80. Implementation & effectiveness of competence management 59.retail sector 66. Fundamental analysis of insurance sector 51. Consolidation & mergers in banks of India 76. Analysis of factors influencing in selection of mobile service providers in NCR 72.50. Future of consumer durables pertaining to standard brands & own brands of retailer like (next.

Study on private equity investment by investment banking industry 103. Assessing the potentials of insurance portfolio at different stages of life" 130. A study to understand the training and development practices followed in it . A study on e-marketing of financial services: relationship approach 128. Competency of middle level managers& designing the training programs with special ref.an analysis" 121. Wealth management 114. Impact of IT/ITES growth on real estate industry 95. Feasibility of investment in stock broking firms´ 127.94. A study on transaction costing in project appraisal and loan processing 109. Comparative study of FDIs and FIIs in the Indian context 106. A study on µready to eat¶ food industry and comparative analysis of µready to eat¶ food products of itc foods and mtr foods 120. Risk management in banking 115. Impact of customer relationship management (crm) on communication industry" 118. A study of employee perceptions about the effectiveness of the measures adapted by it companies with respect to work-life balance 124. Consumer's perception towards branded jewellery" .ites industry" 117. Credit appraisal and risk analysis at banks 123.0 technologies on b2b marketing" . Sustainability of shipping business in india . contribution of IT sector (SAP) 99. Analytical study on the voltality of securities traded on BSE sensex 102. An analysis of external Commercial Borrowing of corporates 101. Importance of public relations in mining industry 122. Customer perception of online purchases in Bangalore 96. Financing in SME sector 113. to banking sectors 111. Investors decision making pattern for life insurance products (designing of policies accordingly) 108.an IT perspective 98. Fundamental analysis on real estate sector 112. A study on impact of web 2. Valuation to determine the fair value of a stock 105. A comprehensive study on REITs (Real Estate Investment Trusts) & their impact on Indian capital markets 104. Analysis of framework for launching and building luxury brands in automobile industry" 125. Logistics & Rink management 100. Portfolio Construction of Debt & Equity 116.a study 129. The future of business intelligence & winloss analytics 97. Customer perception of online purchases in bangalore 119. A study on assessing the factors leading to the purchase of bikes and comparative analysis of urban and semi urban buying behaviour 126. Risk management through derivatives 107. Valuation of carbon credits 110. The study of customer service in retail sector .

A study on best hr practices in the it and ites industry" 149. A study on the perception of the potential customers towards electric cars" 165. An analysis of possible strategies for successful internet based customer services" 143. Investors' perception about investment in real estate investment trusts" . Impact of buying factors on the sales of chemical goods" 164. A study on economic value added (eva) of indian companies and its impact on investor decision making" 159.a study 141. Measuring effectiveness of display system for chocolate in retail 144.a study 140. A study on changing importance of various media vehicles of advertising" . Analysing the scope of advertising in real estate sector in india 148. Valuation of issue prices of indian ipos and the impact of mis-valuation on its performance´ . Retail outlet mapping of retail stores and shopping malls 163.a study 162. A study of talent acquisition management in apparel industry" 167. A study on customer satisfaction in banking sector 157. Identifying the criteria for hr outsourcing and its application in it sector" 145. A study on fundamental analysis of life insurance sector 155. A study on the measurement of financial efficiency in financial services sector" 133. A study on risk management using derivatives³ 161. The relationship between the price and the demand for aluminium products 154. Performance evaluation of mutual funds in india and its awareness among the investors 153.131. A study on the perceptual mapping of two-wheeler industry 160. A comparitive study between digital printing and offset printing 168. A study on fundamental analysis of non banking financial companies" 151. A study on factors influencing adaptability & usability of consumer electronics" 138. Impact of promotional activities on consumers behaviour at retail outlets" 146. A study of consumer behaviour towards life insurance products in bangalore 166. Present and future potential of users genrated content and its role in on-line advertising" 156. A study on the perceptual mapping of four wheeler brands" 137. Importance of insurance to consumers 132. Understanding the cross cultural needs of mnc bpo¶s in india 134. A study on mobile banking in indian banking industry" 152. A study of transaction costing in project appraisal and loan processing in banks and financial institutions 147. Customer perception towards multi-specialty hospitals in bangalore" 158. A study of implementation & effectiveness of competence management 170. Investors decision making pattern for life insurance products" 136. An analysis of agri-retailing and its reputation among farmers in karnataka´ 142. Analysis of the effectiveness of branding on luxury products 169. Cross cultural training for software professionals" 150. Potential for private equity investments by investment banks" . A comparative study towards restructuring of the shared services unit of emc2 139. The study of customer perceptions towards ayurvedic health spas" 135.

Effect of big box retail chains on small business" 181.171. A study of the effectiveness of stress management techniques used in it / ites sector in bangalore 203. A comparative study on customer¶s perception towards credit cards offered by nationalised banks and mnc banks 174. Comparative study of two quantitative models used in portfolio management" 192. Study of consumer behaviour related to different bathing soap brands in bangalore 188. Study of factors which influence the location of retail outlet" 173. A study on cross sales of sequentially ordered products in the consumer banking industry´ 176. A study on the hr issues in mergers and acquisitions in the banking sector" 189. A study of buyer behavior towards after-sales-service of electronic products´ 178. Portfolio construction using fundamental analysis 187. A feasibility study on the consumer¶s perception towards electronic moving messages´ ± (outdoor media advertising industry) 190. Customer perception towards foreign retailers entering india´ 191. Assessment of performance of public sector banks under camels framework" 177. Portfolio construction of debt & equity 196. A study on consumer perception towards service quality of internet banking´ 200. Valuation of carbon credits 194. An analysis of consumer behaviour in upgrading to conspicuous goods in branded apparels 186. Study on software as a service (saas) application" 180. Impact of bank mergers on performance of banks-a study´ 179. Growth potential of power sector in india-a study´ 195. A study on consumer¶s perception on micro insurance schemes 197. A study on the effectiveness of using banks as a channel for selling life insurance products 175. The factors affecting and enhancing the brand equity of multinational corporations in india" 198. Analysing the problems of attrition in darshani hotels" 201. A market study of onida home appliances in comparision with other brands in bangalore" 185. A study of hr costing as a function of the costs of various hr functions´ 172. A study on future potential of gaming industry in india" 193. Study on the management of surplus funds in banks" 199. Asset liabilities management in indian banks 184. Study on consumer behavior with special refence to preference of brands in . Impact of small car introduction on two wheeler industry´ 202. Measuring the quality of service in the financial services sector with respect to car financing 182. An analysis of mergers and acquisitions in the indian banking industry" 183.

Market Mapping For Samsung Products. A study on consumers' perception towards luxury car segment" 224. A study on the impact of medical tourism on health care sector in india" 232. Recreating A Merchandise Management Paradigm Louis Phillippe 235. A study on risk management in banking sector in india" 227. Effects of negative word of mouth communication on brand equity³ 213. A study on strategies for optimizing the competency of middle level managers with reference to bank sectors" 207. A study on asset liability management of insurance companies 211. A Dealers Survey 237. A study of efficiency of banks in india 229. A study on the expectations of bpo organizations from suppliers" 231. Impact of quota-removal on garment industry in india 205. A survey of market potential of upvc windows and doors in bangalore city" 222. Study on consumer perception of organized retaling in india" 228. Impact of budget 2008 on the investment pattern of salaried individuals-a study 212. A study on the effects of basel ii in india financial sector and also on global scenario" 214. A study of attributes in accepting specialty pharmaceutical products among medical practitioners" 206. A study on fundamental analysis of real estate sector" 209. The impact of financial derivatives & hedge funds on the indian capital market" 210. A study on impact of service quality on customer satisfaction in insurance industry´: customer perspective 216. Analysis Of Competitive Strength & Market Visibitlity Of Tata Heoneywell Security Solutions In . A study on motivational significance of various reward and recognition programs" 215. Consumer Behaviour Towards Electronic Security Solutions. Analysis of factors influencing in selection of major gsm service providers in ncr 208.cellular phones" 204. An analysis of the existing job design method for motivation of the employees" 217. Developing A Communication Strategy For Cycle Brand Agarbathi At Adfactors PR Pvt Ltd 236. Impact of it/ites growth on real estate industry 223. Scenario of real estate with special reference to commercial and residential segments´ 226. Study on changing consumer preference towards organised retailing from unorganised retailing 221. A study on the impact of loyalty programs on consumer purchase behavior and loyalty" 219. Effectiveness of e-crm in insurance industry by mobile service´ 225. Analysis of attrition rate of it and ites companies" 233. A study on effectiveness of online social networks and user perception" 234. A study on scope and effectiveness of employee referrals in the real estate sector in india" 230. Consumer behaviour towards public sector and private sector banks 220. Study of awareness and acceptibility of upvc windows and door systems 218.

Organization Study And A Study On Employee Motivation 258.Broking 255. Study Of Sole Proprietorship Business Sectors In Bangalore 254. An Organisation Study & Comparative Analysis Of Primus And Its Competitor STPI 260. It Includes Availability Of . A Study On Risk Tolerance Of The Individuals With Respect To Their Age 240. An Organizational Study Of Comparative Analysis Of The Services Provided By Primus Telecommunications India Ltd And Their Competitor VSNL 257. & Design Training Schedules 239.Bangalore City 238. Consumer Behaviour Towards Electronic Security Solutions. Idetification Of Training & Development Needs 248. An Organizational Study And Understanding The Effectivenss Of Launching Of Kinetic Zing 80 259. A Study Of Developing A Communication Strategy For Deccan Aviation At Adfactors PR Pvt Ltd 247.K.Karnataka Region 244. Organizational Study & Industry Research On Telecom (Basic) 245. Distributors Perception Towards ASM's. Analysis Of Competitive Strenght & Market Visibitlity Of Tata Heoneywell Security Solutions In Bangalore City 262. Organizational Study & An Insight Into Human Resource Management 261.Recruitment For The Pfizer India Website 249. Designing The Link For Careers . A Study Of Job Satisfaction Of Employees At Air Deccan 266. Study Of Training Needs Of Employees Of Fortis Healthcare Ltd. A Sudy On Customer Buying Behaviour Of Electronic Security Systems In Banking Sector 265. Fundamentals Of Stock . Brand Perception Of Samsung A Dealers Survey In Hyederabad . An Organizational Study Of Tata Consultancy Services & Market Research For BPO Opportunities In US And UK Markets 242. Level Of Employees Satisfaction 252. Working Pattern Of The Various Broking Firms & Comparision Of ICDS Securities Ltd With The Other Broking Firms 256. Ansell Ltd And Designing The Business Proposal Of Vending Machine Installations 246. Competitor Understnading And Tata Honewell Brand Visibility In The Market 263. Compensation Study In Real Estate Industry 241. Sales Executives & The Coca-Cola Company 250. Market Research To Study The Security Needs Of IT Sector 251. Market Research To Study The Security Needs Of ITES Sector 253. An Organisational Study And Market Research To Understand Customers Buying Behaviour. Organizational Study Of J. To Understand And Estimate The Potential Of Cosmetic Channel For Palmolive Aromatherapy Range Of Products 243. Dealer Perception Study Was Conducted In Bangalore. A Study On Deployment Of Information Technology In Educational Institutions 264.

Feasibility Study Of Serviced Apartments In Bangalore 297. Comparative Study Of Life Insurance Plans Of Leading Pvt Insurance Companies 272. An Organisational Study On Cholamandalam Distribution Services Ltd 280. M. Organizational Structure Of The Support Function Department Of The Mid-Size IT Companies 268. Influence Of Women On The Buying Behaviour Of Men For Louis Philippe Apparels 287. A Comparative Study Of Tamilian & Andharite Consumers Buying Behaviour Towards Branded Clothes In Bangalore City 294. An Organisational Study On Stock Holding Corporation Of India Ltd & Construction Of Portfolio 276. Organisational Study Of Asian CERC Information Technology Ltd & Research On Indian Steel Industry 299. A Study On Investor Preference To Investments 295. Their Service. A. Organisational Study And Development Of Recruitment Model 293. Evaluation Of Performance Appraisal System 281. S 282. Sales Demand And Compalint Status 267. Organisation Study Of SMG Biotech Ltd & Consumer Awareness Towards Availability Of VERMI Compost In The Market 274. Organisational Study And Technical Analysis Of Equities 284. A Study On Job Satisfaction Level At Birla Super Cemnet.Products Of Various Brands. The Best Practices In The Hotel Industry In Context To The Leela Palace 289. A Study Of Prospective / Customer Perception Towards G. Organizational Study And Analysis Of Risk Factors Affecting The Equity Share Value Of ICICI Bank 270. Reviewing The Credit Limit Of Customers 298. An Organizational Study On Prospective / Customer Perception Towards AIR . A Study On Deployment Of Information Technology In Educational Institutions 275. Organisational Study & Analysis Of Working Capital & Cash Management 279. Organisational Study & Consumer Satisfaction Towards Nandini Milk 277. Organisation Study And Its Financial Analysis 283. Constructing An Investment Model For Investors 296. An Organisational Study & A Study On Prospective / Customer Perception Towards Air Deccan 278. Buyer's Behaviour Towards Electronic Security Systems In Hospitals And Hotels With Reference To The Marketing Department 285. Organisational Study & And Overview Of Training And Induction Program At ITCHotel Windsor Sheraton & Towers 286. Job Description & Job Specialization Fo The Manager Of All The Departments 269. Hotgi 271. A Comparative Study Of Karnataka And Kerala Consumers Buying Behaviour Towards Branded Cloth In Bangalore City 273. SWOT Analysis of Dr. Reddy's Laboratoreis (Xenura) 300. Organisational Climate Survey At Nous Infosystems 290. A Comparative Study Of F-Tec With Other IT Training Institutes In Lucknow 288. Present Level And Future Prospects Of Banking Business 292. A Study On Merchandise And Retail Share Of Timex Watches In Delhi Region 291.

Comparison Between Samsung And Other Consumer Durable Brands 311. A study on Inventory Management in Industries. An Organizational Study & Assessment Of Satisfaction Levels Of The Customers 302. A Sudyon Deployment Of Information Technology In Educational Institutions 306. Competitor Understanding And Tata Honewell Brand Visibility In The Market 337. A.DECCAN 301. Organisational Study & Job Satisfaction Of The Employee 310. Organisational Study & Technical Analysis Of Stocks 304. Bangalore 335. Consumer Satisfaction Towards MCF Ltd Products 331. Internal Customer Satisfaction With Reference To The HR Department 332. S In The City Limits Of Bangalore South Region 334. Formulation Of Standard Operating Procedures For Administration Department 317. A Study On Engagement Of Casual Labours. Investment Advisory Services & Analysis Of Mutual Funds 316. A Study On Prospective / Customer Perception Towards Air Deccan 320. Organisational Structure & Customer Profiling For Indian Airlines 329. Analysis Of Home Loans With Refernce To HDFC¶ 307. Understanding The Qualities & Attributes Of A Medical Representative Through Doctors & Medical Representatives 303. A Study On Buying Behaviour Of Customer Of Electronic Security Systems In Industrial Sector 322. Organisation Study Of Bharat Electronics Ltd . Performance Appraisal 323. Organisation Study 333. Organisation Sutdy And Project On Contracts In Indian Airlines 305. 308. Organisation Study Of Various Departments And Make Or By Decision 321. M. Organisational Studey On Elken International India Pvt Ltd 319. Competitive Analysis Of Airtel Compared To Other Serice Providers 318. An Organisational Study And Market Research To Understand Customers Buying Behaviour. A Study On Customer Perception Towards G. A Study Of Understanding Training Patterns In Different Industries 313. Organisational Study & Knowledge Of Performance Appraisal System & Its Effectiveness In KTTM 330. Organisational Study And Evaluation Of The Human Resource Policies & Practices At KIOCL 328. Analysis Of Mutual Funds 315. Organisational Study & Marketing Strategies Of OSIT 327. A Retail Survey On The Garment & Watch Industry With Particular Emphasis On Allen Solly & Titan 314. Job Satisfaction With Reference To HR Department 325. Fabric Wastage Reduction & Improving Productivity 336. Understanding The Effectiveness Of Launching Of Kinetic Zing 80 312. An Organisation Study At VST Tillers Tractors Ltd 324. A Study On Deployment Of Informatin Technology In Educational Institutions 326. Performance Study Of Self-Employed Sectors 309.

344. An Organisation Study And A Comparative Study Of The Satisfaction Level Of Primus And Sify 343. An Organisational Study Of ICDS Securities Ltd And Working Pattern Of Various Broking Firms 345. Risk Management In Derivatives 340. Comparative Study On Pension Plans Of Leading Private Insurance Companies 347. Organisational Study & Study on SKILL MAPPING Practice in Small Parts Machinery Division Of Kirloskar Toyoda Textile Machinery 342. Survey On Intranet 351. A Comparative Analysis Of ICDS Securities Ltd With Other Broking Firms 346.338. An Organisation Study And A Study On Perceptionof People In North Bangalore Towards Gulf Authorized Mechanics Services (GAMS) 339. The Study Of Recruitment Practices 341. An Organisational Study And A Study On Personality Traits Of Executives 348. Organisational Climate Study 349. Profiling Of Customers For Laptops In Small & Medium Scale Enterprises . Understanding The Effectiveness Of Launching Of Kinetic Zing 80 350. A comparitive study of various Portfolio Management services offered.