Brand Assessment: Characteristics
Al Shaheer is one of the largest meat exporters in Pakistan. The company was created in August 2008 after observing the increase in demand of halal meat products globally. Meat one operate a custom designed, state of the art plant, brought in from Australia with attached chillers, cold storage, transportation and hygienic lairage area and is one of the largest private slaughtering facility in the country. The year 2010 started with a pledge to make the same quality meat available to local consumers, thereby considerably raising the benchmark in meat selling.
Operating one of the largest abattoirs in Pakistan, Meat one recognized that the practice of exporting good quality meat to some of the leading retailers in the Middle East was a travesty and realized the need to change this practice to offer Karachi the same export quality, hygienically prepared free range meat that Meat one has been successfully exporting to international clients. This was the obvious way of giving back to our city. At Meat One, we strive to bring you the very best of free range, export quality meat. Our parent company, Al Shaheer Corporation.
SEGMENTATION: (TA) Meat one is selling to the niche, elite segment of Karachi s population. Opened meat shop in one of the more expensive commercial areas of the city and much of the company s initial marketing primarily targeted exclusive neighborhoods. However, on the contrary, Meat One does not hope to make it big by targeting the rich they want to sell to everyone. The organization is determined to open retail outlets across all major areas of Karachi within the span of one year.
Shashlik. infused with our signature Meat One marinades . succulent and flavorful Malai Boti.PRODUCT LINE: Beef cuts. The result is the delicious. Leg. Chapli Kebab. Back Chops. include.
Chicken Necks Chicken Biryani Cut Chicken Qorma Cut Chicken Karhai Cut Chicken Drumsticks Chicken Thighs (Bone-in and Boneless) Chicken Wings Chicken Cutlets Tikka Cut Chicken Breast (Bone-in and Boneless) Whole Chicken
. you'll find plenty of mouth watering treats in our deli range.
Offals Beef Handi Nihari Cut with Bone Lean Mince Meat Bone-in Beef Mixed Boti Regular Mince Meat Roast Beef Beef Boti Ground Veal Rack of Veal Veal Chops Veal Shank Veal Scaloppini Club Steak Breast of Veal Chuck Fillet Prime Rib Strip Steak Silver Tip Shoulder Roast Short Ribs (Flanken) Minute Steak Flank Steak
Marination and Deli. Mutton Handi Mix Mutton Leg Boti Pulao Cut Biryani Cut Karhai Cut & Stew Cut Qorma Cut Ground Lamb Shank of Lamb Bone-In Mixed Lamb Leg of Lamb Shoulder Lamb Chops Rack of Lamb
Deli (Ready to Eat) Whether you're going on a picnic. Bihari Boti. throwing a party or just looking for a convenient way to prepare scrumptious delights.
Offals Katakat Mutton Qeema Mutton Chops/Front.
Marination (Ready to Cook) Meat One presents new its range of marinated meat products. Burger Patties and Cordon Bleu. Tikka. Smoked turkey
Chicken cuts. Turkey breast. Chicken with olives.
Mutton cuts. Smoked chicken.expertly blended recipes using the finest herbs and spices.
modern and premium quality brand. friendly services. Representing functional and relationships benefits to consumer.
Nothing beats meat
. Building strong associations with health and dietary concerns it has been successful to register/build a strong and powerful image visa vie competitors. Word MEAT and MEET are also used effectively. young. meat in itself holds warmth and can capitalize it in our culture.BRAND PERSONALITY:
Meat one is fresh.
Single Minded Proposition:
Meat one a place to meet your all meat requirements. gives priority to health and hygiene without compromising on quality at comparative price. State of the art outlet designs. Being and emotional and feeling brand. It provides sophisticated and hygienic environment to people when it comes to all type of meat. and good value makes it a different brand.