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7 Reasons to Attend Optimization Summit 2011
The Optimization Summit is laser-focused on helping marketers discover what really works in optimization and how to apply the science of optimization to their specific marketing needs. To meet this lofty goal and provide you the best possible Summit, we’ll rely on case studies from your peers and the extensive MarketingSherpa and MarketingExperiments research libraries, which include more than:     20 years of optimization experiments 10,000 land pages tested 1,000 marketing case studies $10 million in optimization marketing research

Listen, learn and interact with marketing experts over three days on how to measure, test and optimize your efforts for maximum results. Attend this Summit and you will learn how the new science of optimization can dramatically impact your financial performance. The MarketingSherpa and MarketingExperiments teams have spent countless hours meticulously reviewing speaker applications to verify that the content presented is relevant to your needs, practical to implement and proven in the real world. Here are just 7 reasons to attend the first-ever Optimization Summit: 1. 20 Years of Optimization Laboratory Research MarketingSherpa and MarketingExperiments have more than 20 years of scientific research spanning 1,300 plus experiments, including more than 1 billion emails and 10,000 landing pages. At the Summit you’ll learn from the world’s largest library of case studies and research available, designed to help you measure what matters, test your mission-critical activities and optimize your conversion processes.


2. New Research on Optimization from MarketingSherpa Attendees will receive benchmarks and analysis from MarketingSherpa’s first ever Landing Page Optimization Benchmark Report. This new research will be presented for the first time at the Summit and will arm you with the data and insight necessary to make the best possible decisions for your optimization strategy. 3. Multiple Case Studies from Marketers (not vendors and consultants) The Summit will include war stories and lessons learned by your marketing peers and mentors. While other events feature presentations by vendors, this event features case studies from actual marketers – your own peers. MarketingSherpa reporters have researched and written more than 1,000 marketing case studies. When we program the Summit, we'll use this extensive experience to determine which case studies are presented at the Summit, providing marketers with the information they need and want. 4. No Sales Pitches from the Podium The speakers at Optimization Summit are just like you – marketers responsible for optimizing websites, testing, launching new products and marketing metrics for email, search, social marketing, lead generation or lead nurturing. You won’t hear any sales pitches about companies or the services they provide – just the information you need to succeed. 5. One-to-One Coaching Clinics We’ve assembled a team of industry experts that can help you with your unique set of circumstances. This is your chance to get one-to-one advice about your analytics program, your data, your testing platform and your landing pages. We urge everyone to take advantage of this incredible opportunity. These clinics are not cleverly disguised sales pitches. They are designed to address your challenges and leave you with actionable ways to improve your marketing efforts.


6. Pre-Summit Workshop: Landing Page Optimization Certification Attend the Pre-Summit workshop, taught by Dr. Flint McGlaughlin and learn the metatheory of landing page optimization that has been proven to work in thousands of experiments. Taught for eight years, to thousands of marketers from companies like Google, Cisco, Oracle, Verizon, Vocus and more, this hands-on training course offers you real examples, step-by-step instruction, and insights on how you can optimize your landing pages for maximum conversion. 7. Add Optimization Certification to Your Professional Resume At the end of the Pre-Summit Workshop, all attendees will take the exam to receive their Landing Page Optimization Certification. The workshop will teach you what is needed to pass the test to receive your professional certification.

What else can you expect at Optimization Summit 2011?
    Learn from interactive panel discussions Get face-to-face networking opportunities with seasoned optimization professionals Interact with colleagues sharing successful optimization strategies Engage with “Best of Class” vendors that provide analytics and testing tools, optimization services and more at the Summit Exhibit Hall  Benefit from the convenient and low-cost location of Atlanta, GA. The Atlanta airport services more than 2,700 flights per day, providing the most non-stop flight options in the U.S. Plus, the Westin Peachtree Plaza Hotel is providing attendees the low rate of $119 per night.


Pre-Summit Workshop - Landing Page Optimization
This seven-session course will teach you "what to test" and show you a systematic method for applying the five essential elements of website conversion. You'll learn how to:
   

Motivate page visitors to take action Design landing pages that hold visitors' attention Develop and clearly express your value proposition Analyze results to make further improvements

Once you have taken and passed the final exam, you will be designated as a Certified Professional in Fundamentals of Landing Page Optimization

8:00-9:00am 9:00-10:15am

Breakfast & Registration Morning Session #1: Introduction and Overview Instructors: Dr. Flint McGlaughlin, CEO & Managing Director, MECLABS Chuck Coker, Director of Training, MECLABS Primary Research 10:15-10:30am Break 10:30amMorning Session #2: Motivation and Value 12:00pm Proposition 12:00-1:00pm Lunch 1:00-2:15pm Afternoon Session #1: Friction, Incentive and Anxiety 2:15-2:30pm Break 2:30-3:15pm Afternoon Session #2: Review and Live Optimization 3:15-4:00pm Landing Page Optimization Certification Exam


Optimization Summit – Day 1
7:00-8:15am 8:15-8:30am Networking Breakfast & Registration Welcome & Introduction Speaker: Daniel Burstein, Director of Editorial Content, MECLABS Primary Research Summit Kick-Off Session The secret to realizing game-changing results from the content at Optimization Summit 2011 Speaker: Dr. Flint McGlaughlin, CEO & Managing Director, MECLABS Selected Insights The MarketingSherpa 2011 Landing Page Optimization Benchmark Report Speaker: Boris Grinkot, Associate Director of Product Development, MarketingSherpa Networking Break and Sponsor Exposition Case Study Improving marketing ROI through optimizing checkout flows, registration pages and social media promotions Speaker: James Keller, Chief Marketing Officer, Shoebuy.com Keynote Address with Q&A Analytics for Fun & Profit Speaker: Matt Bailey, Author of the upcoming book “Internet Marketing: An Hour a Day” and Founder & President of SiteLogic Networking Lunch and Sponsor Exposition



10:00-10:45am 10:45-11:15am





3:00-3:45pm 3:45-4:30pm

Case Study How Sokolove Law Lifted Conversions by 100% Using a 5-Step Optimization Process Speaker: Cara deBeer, SEM Manager, Sokolove Law Case Study How Consumer Source, Inc. uses multivariate testing to make intelligent business decisions and ramp up conversions Speaker: Paul Terry, Senior Manager - Optimization, Consumer Source, Inc. (A PRIMEDIA company) Networking Break and Sponsor Exposition Panel Discussion Validity: How to make sure your testing investment yields reliable data (interactive presentation with experts) Panel Moderator: Daniel Burstein, Director of Editorial Content, MECLABS Primary Research Panelists: Bob Kemper, Senior Director of Sciences, MECLABS Dave Brussin, Founder and CEO, Monetate Steve Ennen, President & Chief Intelligence Officer, Social Strategy1

Agenda continues s



Keynote Address with Q&A Measuring the Immeasurable: Branding, Buzz and Social Media Speaker: Bob Heyman, Author of "Marketing by the Numbers" and Managing Director at Digital Engagement Group


All attendees will receive a free copy of the book, “Marketing by the Numbers: How to Measure and Improve the ROI of any campaign”, provided by HubSpot. Networking Cocktail Reception in Rooftop Restaurant, hosted by HubSpot


Optimization Summit – Day 2
8:00-9:00am Networking Breakfast & Sponsor Exposition 9:00-10:15am Keynote Address with Q&A Clarity Trumps Persuasion: How ordinary marketers are learning to write high impact copy Keynote Speaker: Dr. Flint McGlaughlin, CEO & Managing Director, MECLABS 10:15Case Study 11:00am How a small 2-1/2 person marketing team at Eye-Fi implemented a testing program and increased conversions by 140% Speaker: Randhir Vieira, Director of Product Marketing, Eye-Fi 11:00Break 11:15am 11:15amCase Study 12:00pm Raiders of the Lost Cart: How APMEX mined a hidden treasure from abandoned orders and captured 13% of lost revenue Speaker: David McCarty, VP of Internet Marketing, The American Precious Metals Exchange 12:00Case Study 12:45pm Blogging, Branding and How Optimized Content Marketing Changed the Entire Swimming Pool Industry Speaker: Marcus Sheridan, Co-Owner River Pools & Spas 12:45-2:00pm Networking Lunch and Sponsor Exposition Agenda continues


2:00-2:45pm Panel Discussion Overcoming operational barriers to optimization implementation Panel Moderator: Boris Grinkot, Associate Director of Product Development, MarketingSherpa Panelists: Rita Brogley, CEO, Amadesa Jeff Eckman, CEO, BigGiantConversions Aaron Gray, Director of Analytics & Optimization, ISITE Design Adam Lapp, Senior Optimization Manager, MECLABS Conversion Group 2:45-3:30pm Live Optimization Session Conducted by: Dr. Flint McGlaughlin, CEO & Managing Director, MECLABS 3:30-4:00pm Closing Remarks


Past MarketingSherpa Summit Attendees Include:
AAA National Office Acxiom Corporation ADP, Inc AETN Affinity Allstate Insurance Company AMF Bowling Centers, Inc. Apsis Ascend One Corporation Ascentive Software Aspen Marketing Services Associated Press Blue Cross Blue Shield of Michigan Bronto Software CA Technologies Cambria Cove CarMax ClickBank Comcast-Spectacor Constant Contact Cornerstone Publishing Group, Inc. CPE Link Crocs Data Foundry, Inc. Digital Evolution Group Digital Works Direct Financial Solutions e-Dialog EF Englishtown eFax Email Marketing, Toronto Star Emfluence EMS Technologies, Inc. eTale BVBA Exact Target Fiserv Footage Firm Gaylord Hotels GEICO GetResponse Hyatt Hotels & Resorts Hyland Software, Inc. HyperDrive iHire LLC Infogroup Interactive Inquiry Management Systems iPost ITM Consultants Jackson River, LLC JobsInSports.com Kaiser Permanente Liberty Mutual Lincoln Electric Company LiveOps Macmillan Marketo Marriott International McAfee, Inc. Microsoft National Instruments POP Multimedia Principal Financial Group Progressive Insurance Radiant Systems redbox Responsys Return Path, Inc. RightNow Technologies Sage Software SAS Institute Inc Savings.com Science Magazine Shopzilla Silverpop StrongMail The New England Journal of Medicine Thomson Reuters TRowe Price Underline Communications Verizon VerticalResponse VisitorTrack – from netFactor Vitacost, Inc. Wasp Barcode Wells Real Estate Funds XanEdu Publishing Xcel Energy Yale Appliance


Pre-Summit Workshop
Landing Page Optimization Certification
Attend the Pre-Summit workshop on June 1, taught by Dr. Flint McGlaughlin, and learn the meta-theory of landing page optimization that has been proven to work in thousands of experiments. During this hands-on training course, you’ll get real examples, step-by-step instruction, and insights on how you can optimize landing pages for maximum conversion. Add Optimization Certification to Your Professional Resume At the end of the workshop, all attendees will take the Landing Page Optimization test to receive their Landing Page Optimization Certification. The workshop will teach you what is needed to pass the test to receive your professional certification. You'll learn proven techniques you can begin implementing immediately, including how to:  Prioritize messages and optimize your own landing pages using our patent-pending conversion formula  Identify and express an effective value proposition that motivates your page visitors toward the desired action  Reduce your website abandon rate by minimizing Friction and overcoming the remaining Friction through effective incentives  Increase page relevance and reduce visitor anxiety  Design landing pages to hold the attention of your readers  Test and track metrics to improve results Added Bonus All attendees will receive access to the Landing Page Optimization online course, providing 24/7 access to course material. This added bonus allows you to refresh what you learned during the live workshop at your convenience.

Here’s What Past MarketingSherpa Summit Attendees Have Said
"I’m always impressed with the breadth and scope of MarketingSherpa’s coverage. In the first hour of the Summit alone I have gained invaluable takeaways to help me achieve better responses to our email campaigns. Sherpa always provides me with ‘golden nuggets’ of information that I can put into practice right away. Thanks!" Tom Ehart, Online Marketing Manager BNA Tax & Accounting "MarketingSherpa promised that the Summit sessions would be presented by marketers, not vendor salespeople. Having been to enough conferences where that occurred, I wasn’t sure if they’d actually make true on that promise but, without a doubt, they did! The presentations covered a wide variety of email & social media topics, presented by speakers ranging from hard-charging entrepreneurs, to expert-voice PHD’s to softspoken, confident lead gen specialists. That mix, and the new inclusion of separate B2B and B2C tracks, made the Summit a great event for me. The Summit was one of the best conferences I’ve ever been to, and I look forward to attending again next year!" Kyle Rohde, Account Executive ER Marketing "As a second year participant of the MarketingSherpa Summit, it has provided my operation with competitive insight and research analytics, to help us guide our Clients with the best e-marketing solutions. Additionally, as a result of attending the conference, my company has gained strategic business relationships to help us benchmark Client results. I highly recommend attending this conference, to stay on the cutting edge of technology" Lisa S. Jones, CEO EyeMail Inc. "The MarketingSherpa Summit is a "must attend" if you are a marketer - for many reasons. The conference provides an excellent opportunity to learn the most current research, hear about other email marketers‚ successes and challenges, network with conference attendees and finally see many the industry providers in one place. There is something for everyone at this conference." Joyce Persofsky Creative Services


Where to Stay When You Attend Optimization Summit 2011

Location: Westin Peachtree Plaza Hotel 210 Peachtree St. Atlanta, GA 30303 Map Phone: (404) 659-1400 Fax: (404) 589-7424 Room: Plaza Ballroom Discounted $119 for singles Room Rates: $119 for doubles $139 for triples $159 for quads Rates End: 5:00 p.m. on May 18th

Reservation Form
Learn how the right metrics, the right experiments and the right strategy can completely change the playing field for you and your organization.

• • • •

Pre-summit workshop that will teach you the meta-theory of optimization How-to presentation from experts in the online marketing industry Powerful case studies from marketing professionals Private coaching clinics to help kick-start your new marketing initiatives

I want practical training, research and case studies with actionable advice on how to improve my optimization marketing efforts. Sign me up for MECLABS Optimization Summit 2011 in Atlanta, GA June 1-3. Special Offer: Optimization Summit 2011 is $1,495 (a $200 Saving from the regular price).


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