SPONSOR AND EXHIBITOR OPPORTUNITIES

Summit Overview Premier Sponsorship & Coaching Clinics Exhibiting Opportunities Branding & Advertising Options Reservation Form

CONTENTS

Summit Overview
MarketingSherpa and MarketingExperiments are excited to introduce the inaugural Optimization Summit, taking place this June in Atlanta. For more than a decade, MarketingSherpa has been providing top-tier marketing tactics and best practices based on exclusive data and proven results. For this new and exciting event, MarketingSherpa will be joined by MarketingExperiments to build upon this research and incorporate the testing and analytics behind the results. The Optimization Summit is like no other in the industry and will feature: • • • • A pre-summit workshop taught by Dr. Flint McGlaughlin, CEO and Managing Director, MECLABS Two days of client-side case studies and how-to presentations One-to-one coaching clinics Numerous networking opportunities

Remember, marketing and sales pitches are not permitted on stage. The podium is reserved exclusively for marketers to share their advanced tests and results with their peers.

Summit Hours
Wednesday, June 1, 2011
9:00am-4:00pm 10:00am-5:00pm Pre-Summit Workshop Sponsor floor set-up Networking breakfast and registration Expo floor open Sessions Networking break on expo floor Sessions Networking lunch in the Augusta Room Sessions Networking break on expo floor Sessions Networking reception in rooftop restaurant Networking breakfast Expo floor open Sessions Networking break on expo floor Sessions Networking lunch in the Augusta Room Sessions Sponsor floor breakdown

Quick Facts
Date
June 1-3, 2011

Thursday, June 2, 2011
7:00-8:15am 7:30am-7:00pm 8:15-10:00am 10:00-10:45am 10:45am-12:15pm 12:15-1:30pm 1:30-3:00pm 3:00-3:45pm 3:45-5:30pm 5:30-7:30pm 8:00-9:00am 8:00am-4:00pm 9:00-11:00am 11:00-11:15am 11:15am-12:45pm 12:45-2:00pm 2:00-4:00pm 3:00-close

Location Price

Westin Peachtree Place, Atlanta, GA

$1,695 Summit $495 Pre-Summit Workshop

Ticket Goal

150+ paid attendees 200+ total attendees (including sponsors and speakers)

Friday, June 3, 2011

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Past Attendee Info
MarketingSherpa and MarketingExperiments joined forces to provide to 2010 ROI Tour in cities throughout the US and Canada. Below is a sampling of companies and titles for those that attended. We expect a similar mix of attendees for Optimization Summit 2011
AccuQuote Actuate Affinity Federal Credit Union allconnect American Cancer Society Apple Arrow ECS Bell Canada BMC Software Boston Pizza Briggs & Stratton Corporation Cannon Financial CareerBuilder Cox Communication Deloitte Discover Financial Services Earthlink Epicor Experian Financial Times Geosoft Gerber Scientific Products Hewlett Packard HoneyBakedHam Infosurv JobsInSports.com KPMG LexisNexis LiveCareer Meridian Systems Motorola National Instruments National Semiconductor NetSuite New York Times optionsXpress Oracle Parker Hannifin Corporation Patelco CU Pitney Bowes Qumu, Inc. Research In Motion Royal Canadian Mint Sage Schlumberger Scholastic Tabs Direct Business The Weather Channel Thomas Publishing Time Inc. Tripp Lite TRUSTe Turner Broadcasting Varicent Wachovia Center Yellow Pages Group VP, Marketing and Business Development Marketing Programs Manager AVP eCommerce Art Director Managing Director, Internet & New Media Web Marketing Manager Marketing Manager Associate Director, e-Marketing Automation Specialist Director of Marketing Marketing Coordinator Director of Strategy Product Manager Sr, Mgr, E-Commerce Online Marketing Manager Project Manager Sr. Mgr. Consumer Insights Senior Marketing Programs Specialist Marketing Manager Online Marketing Manager Director, Corporate Communications Marketing Specialist Search Marketing Mgr. Database & Interactive Marketing Manager President President Director, Marketing Information Services Senior Brand Marketing Manager CEO Web Solutions Manager Manager, Demand Programs Contact Capture & Conversion Team Lead Manager, WW Marketing Communications Director Demand Generation Online Marketing Specialist Online Marketing Manager Business Development Sr. Manager Marketing Communications SVP Marketing eCommerce Manager Director, Field Marketing Manager, Marketing Metrics Manager E-Commerce Online Marketing Manager On-Line Marketing Manager Senior Marketing Manager Development Manager Product Analyst Director, Corporate Planning & Research Assistant Marketing Manager Media/PR Mgr Director Marketing Technology Manager Director, Marketing Services Assistant Interactive Marketing Manager Performance Marketing Advisor

Summit Floor Diagram for Table Top Selection
Choose your Table Top location from the options in the map below

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Contact: Aimee Croke | Phone (401) 247-7355 ext. 104 | Fax: (401) 633-6519 | aimee.croke@meclabs.com

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Premier Sponsorship
Price $25,000 Limited to one sponsor
Your brand will shine with this exclusive opportunity!

Limited to 1 Sponsor!

Keynote Speaker & Book Giveaway
MarketingSherpa has secured a keynote speaker, Bob Heyman, author of Marketing By the Numbers, How to Measure & Improve the ROI of Any Campaign, to provide a 45-minute presentation on Tuesday, June 2, 2011 during general sessions.

• A representative from your company may introduce Bob Heyman prior to his keynote. Your representative may not sell from the stage. • After keynote delivery, Bob Heyman will host a book signing for all attendees during the cocktail reception.

stage. Your company will be credited with providing the book as part of your sponsorship.

Networking Cocktail Reception

Your company will be the only company to sponsor the Networking Cocktail Reception held in the rooftop restaurant after sessions on Thursday, June 2, 5:30-7:30pm. Reception includes:

Complimentary Exhibit Space on Expo Floor

Your company will have the only outside vendor booth on the expo floor, which will include:

• 10x10 space, wireless Internet connection, table, chairs, electrical connection and trash receptacles • Final list of all Summit attendees so you can conduct easy follow-up after the Summit. List includes postal mailing addresses and
phone numbers (Note: We do not share email addresses)

3 Complimentary Summit Passes Additional Benefits
• • • •

• Three base-level Summit tickets, valued at $1,695 each. Tickets include access to all sessions, meals, breaks and receptions

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• • • • •

Logoed beverage napkins Bar signs with your logo Two drinks per attendee (includes beer, wine, soft drinks) - cash bar thereafter Appetizers Multiple mentions and thanks from moderators at the conclusion of sessions, before the Cocktail Reception, and at the opening of the following morning’s sessions

Logo on website displaying your company as the Premier Sponsor of the Summit Your company logo on video screens in session room during breaks and lunch, displaying your company as the Premier Sponsor of the Summit Numerous mentions from the podium throughout Summit events Full-page color ad on back cover of Summit Guidebook - deadline to receive ad is April 15

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• Your company will be mentioned as the sponsor of this keynote address. • Each attendee will receive a copy of the Marketing By The Numbers book which will be held up by our summit moderator on

One-to-One Coaching Clinics
Price $6,000 Limited to 5 sponsors
Send specialists to meet with attendees about their optimization strategies. This is a great opportunity to meet prospects one-to-one! Clinics are reserved for qualified, expert advisors. You may offer one-to-one coaching on multiple topics including: 1. 2. 3. 4. 5. 6. Metrics and analytics setup Metrics and analytics interpretation Test Setup Test Validity Value Proposition Conversion optimization

Limited to 5 Sponsors!

Benefits
• • • • •
Six-foot table and seating for one consultant and two attendees per table Headshot, bio and clinic brief included in the official Summit Guidebook (subject to MECLABS approval) One base-level Summit ticket, valued at $1,695 Access to Genbook online scheduler, where attendees can log in and book appointments directly with your company/expert (Note: A laptop will be set up at the Summit as well so attendees may book on-site) Wireless Internet connection

Pre-Summit/Onsite Promotion
• • • • • Listing on Summit website (includes company description and bio for experts) Two email blasts to paid attendees prior to Summit (to include promotion of scheduling) On-site signage Final list of all Summit attendees so you can conduct easy follow-up after the Summit list includes postal mailing addresses and phone numbers (Note: We do not share email addresses) Quarter-page ad in Summit Guidebook - deadline to receive ad is April 15th

“ClickMail has found tremendous value in the MarketingSherpa One-to-One Coaching Clinics over the past two years. MarketingSherpa does a great job of promoting the clinics and, as a result, we end up having meaningful conversations with great prospects.” Marco Marini CEO ClickMail Marketing, Inc.

Contact: Aimee Croke | Phone (401) 247-7355 ext. 104 | Fax: (401) 633-6519 | aimee.croke@meclabs.com

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Table Top Exhibitor Opportunities
Price $5,000 14 Table Top opportunities available (first come, first served basis) • Six-foot table, Internet connection, electrical connection, chairs and trash receptacles. • Your logo displayed alongside other Table Top exhibitors in the Summit Guidebook. • Final list of all Summit attendees so you can conduct easy follow-up after the Summit. List includes
postal mailing addresses and phone numbers. (Note: We do not share email addresses.) you will be responsible for the difference in ticket price.)

Limited to 14 Sponsors!

• One base-level Summit ticket, valued at $1,695. (Note: If a premium ticket package is released and you prefer to purchase one,
Floor map on page 3 for your Table-Top selection >>

Branding Options
Limited budget? No problem! Your company can still leave a lasting impression with any of the below opportunities. Choose any one option or more from the list below. May be combined with another offer.

Welcome Gift Left at Each Attendee Desk
Price: $5,000 Limited to one sponsor

Educational Marketing Drop
Price: $2,500 Limited to two sponsors

• Your company will be the only company to leave a gift for each
attendee at the start of general sessions on Thursday, June 2. (Gift example: Company-branded USB drive preloaded with your whitepapers and case studies. All gift ideas subject to MECLABS approval.) Your branded gift will be displayed from the stage by the Summit moderator during opening remarks You may include an educational marketing piece to be placed on desks to accompany gift (Marketing piece is subject to MECLABS approval.)

• MarketingSherpa will distribute copies of an educational

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Registration Items

marketing piece at each attendee’s desk on one morning of the Summit. (Note: MarketingSherpa must approve piece prior to distribution.) Your company will provide all copies of the marketing piece and are responsible for delivering to Summit. Summit moderator will present the marketing piece while on stage and thank your company for providing it. You will receive final list of all Summit attendees so you can conduct easy follow-up after the Summit. List includes postal mailing addresses and phone numbers. (Note: We do not share email addresses.)

Select any one or more! Your company logo will be placed on the item. MarketingSherpa to purchase item and distribute at attendee registration. Reusable water bottles Lanyards SOLD Reusable tote bags $3,000 $1,500 $1,500 Pens Notepads $1,000 $2,000

Summit by all Summit attendees! Ads will be included in Summit Guidebook distributed at attendee registration. Guidebook Advertisements You ad will be seen
Size
Inside Full-Page, 4-color Inside Half-Page, 4-color Inside Quarter-Page, 4-color The Deadline to receive ads is April 15th $1,395 $995 $695

Costs

Ad Dimensions

8.5w x 11h finished ad, ⅛ in. bleed, ¼ in. margin on sides 8.5w x 4.75h finished ad, ⅛ in. bleed, ¼ in. margin on sides 8.5w x 3h finished ad, ⅛ in. bleed, ¼ in. margin on sides

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Reservation Form
Select Sponsorship Package Below
Premier Sponsor
$25,000 $6,000 $5,000
(limited to one sponsor)

SOLD

Branding Options
Welcome Gift Left at Each Attendee Desk
$5,000 $2,500
(limited to one sponsor)

One-to-One Coaching Clinic
(limited to six sponsors)

Educational Marketing Drop
(limited to 2 sponsors)

Table Top Exhibitor
Table Top selection: ___________
(limited to 14 sponsors)

Re-Usable Water Bottles
$3,000 $1,500 $1,500
(limited to one sponsor)

Summit Guidebook Advertisements
Inside full page - 4 color
$1,395 $995 $695

Lanyards

(limited to one sponsor)

SOLD

Re-Usable Tote Bags
(limited to one sponsor)

Inside ½ page - 4 color Inside ¼ Page - 4 color

Pens

$1,000 $2,000

(limited to one sponsor)

Notepads
(limited to one sponsor)

Conditions
By signing this agreement, both parties agree to the terms listed on the preceding pages. This document serves as a legally binding agreement and will supersede any contract previously agreed upon. Should either party cancel agreement, 100% of the funds are non-refundable and non-transferable unless the event is cancelled by MECLABS.

Payment Schedule
Your Optimization Summit 2011 will not be confirmed until this contract is signed AND a deposit is received.

Charge my:

VISA

MasterCard

AMEX

• 50% of total sponsorship value is due upon receipt • Remaining 50% of sponsorship is due no later than Friday,
May 6, 2011.
I have read this contract and agree to abide by the information held within this document. Accepted by: Authorized Signature:__________________________________________________ Date:_______________

Name on Card: _______________________________________________

Card Number: ________________________________________________

Exp:___________ Amount to be charged: $_____________________

Athourized Signature: ___________________________________________

Biling Address (if different)___________________________________ MarketingSherpa Signature:___________________________________________ Date:_______________
_______________________________________________________________ _______________________________________________________________

Contact: Aimee Croke | Phone (401) 247-7355 ext. 104 | Fax: (401) 633-6519 | aimee.croke@meclabs.com

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