Issue 40

THE SUIT
thesuitmagazine.com

Feb. 2011

Exclusive Interview with

“Financial Freedom For All”

David Bach

The American Consumer
Getting Out of Debt

Gun Violence in America
Are Tougher Laws the Answer?

A Region in Rebellion
The Middle East and North Africa

Temple Grandin

The Potential of the Autistic Mind

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the suit magazine

Take Control. Start Today.
“Debt Wise Is The Best Tool Ever To Get You Out of Debt!”
-Exclusive interview with David Bach,” pg 14

contents
12
Gun Violence in America
Are tougher laws the answer?

24

Temple Grandin

The Potential of the Autistic Mind

14 16 18

Financial Freedom for All

Author and motivational Speaker David Bach

26 28 31 32

Berg Bows International

The Craftsman Behind the World’s Greatest Violinists

The American Consumer
Getting Out Debt

Veteran Solutions Inc.
A New Mobilization

Africa

A Region In Rebellion The Middle East and North

Oxford Economics Inc.

The Insightful Economist

22

2011 Auto Show

Automakers Showcase Green Vehicles

Baker & Miller PLLC.
When Law Meets Ethics

5

Pg 50 GeoVax

GeoVax is a biotechnology company developing human vaccines for diseases caused by HIV-1 and other infectious agents.

33 34 34 35 36 37 38 39 40 41 42 44
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contents
Carla Carter & Associates, Inc.
The Strategic Consultant

45 46 47 48 49 49 52 54 57 58 58 59

Ed Spahn

Blazing a Trail

Davis & Rosenbaum Financial Services, Inc.
Building Assets During Tough Economic Times

Organization Impact KTM Properties

Maximizing HR Potential

Idea Over Ten

The Science of Online Marketing

Quality, Economy and Style

Bradley Murchison Kelly & Shea LLC
Making a Difference in the Field of Law

Jamy Johansen Law Office, S.C. The Entrepreneurial Attorney
Building Assets During Tough Economic Times

Mobium LLC

Image Maker for the Corporate World

Duane Morris LLP

Beverly L. Jones - CPA, PC Austin Company Inc. Kre8tive Law Group

Tax, Finance and Business Planning

Mintz Levin, PC Fighting for the Underdog Dr. Tomislav Prvulovic A Life Dedicated to Helping Others Formula Pharmaceuticals, Inc. Global Vision in the Medical Field ClearView Biostructures Inc. Blazes a New Trail Sally Kravich A Journey Through Worlds of Holistic Healing Rose Marie Swanson Spiritual Counselor American Peace Laureates Project Spreading The Word

Business in the Breadbasket

A Client Oriented Law Practice with an Online Solution

Ronaldo Martins & Advogados
Getting Ahead

Pitsel & Associates Barbara Anisko

A No-Nonsense Approach to Corporate Training

A Passion for Law

The Beckett Group
On The Right Track

the suit magaZine.coM
contents

60 61 62 63 64

Natural State Research Inc. Converting Non-Recycable Waste into Fuel Alberta University Promoting Passion and Diversity in Academia SoftSwitching Technologies Building Companies Through Total Immersion Recreational Sports Marketing Consulting Access to the Air Sheila Kalisher A Global Celebration of Women

images credits
Pg 10 (Bottom Image) Pg 12 Gun Control Pg 15 (Bottom image) Pg 15 (Top Image) Pg 17 (Top Right) Pg 18 Citizens in Tahrir Pg 19 Helicopter Pg 21 Center Pg 24 Top Pg 26 Bottom right iStockphoto©/Andresr Steve Greenberg iStockphoto©/ Clint Hild iStockphoto©/DNY59 © Igor Kopelnitsky iStock©ramihaliml iStockphoto©/ramihaliml iStockphoto©/ramihaliml photo by Rosalie Winard Dennis Ryan Kelly Jr.

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publisher’s note
As we approached our deadlines for the February issue, each day brought fresh reports of people demanding a say in their futures throughout northern Africa and the Middle East. The news was both exhilarating and heartbreaking; oppressive dictators fell, but at the price of many lives. In our story on these unfolding events, we focus on the forces at work in reshaping the political landscape. Of course, the depressed economic conditions in those countries heated the cauldron of rebellion, but it’s about more than simple physical sustenance. On a deeper level, we all want the freedom to express our ideas and preserve our human dignity, and the difficulty in fulfilling these basic requirements is a universal problem. We felt honored, in this issue, to write about someone who exemplifies the refusal to give in to external pressures that may squelch our individuality. Temple Grandin, who is autistic, rejected the notion she could not live a fulfilling life. The story of her life is both compelling and uplifting. In the process of putting that story together, there were some heated debates in the editorial room between the writer and our editor. That kind of back-and-forth is healthy, so long as emotions don’t get out of hand. One topic that does cause rationality to fly out the window is gun control. In our story on gun violence in America, we attempt to point out opposing points of view in a rational light. Our cover story on New York Times bestselling author David Bach, which we’re running with a companion piece on the American consumer, speaks to people who are trying to figure out a way to recover from the economic collapse of 2008. Strategies to reduce debt and to create savings are spelled out in simple terms. In addition, there is a fascinating piece on Donald Baker, once the head of the Department of Justice’s anti-trust division, under President Ford. Yet he has also defended citizens against the establishment, taking on some of civilization’s most vaunted institutions. He’s just one of the risk-takers we profile in this issue; read on to learn more about entrepreneurs and professionals using innovative strategies to succeed in a tough environment. Enjoy!

editor’s page

Publisher-in-Chief
Erwin E. Kantor

Managing Editor
Michael Gordon

Gary Stevens

Editor

Copy Editor
Jacey Fortin

Fact Checkers
David Stein Felix Badea

Marketing
Monica Link

Creative Design
Eric Daniels Chris Debellis

Suit Staff Writers
Becky Woolverton Christopher Faille Rachel Cerrone Marina Tocon Mark Nayler James Partridge Patty Hasting Jean Paul Daniel Horowitz Jacey Fortin Mary Ann Vaccarello Wendy Connick Scott Amundson Monica Link

Publisher in chief ekantor@thesuitmagazine.com

Erwin Kantor

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by Wendy Connick In the United States, 31,224 people die from gun Barnes’ proactive approach is different. In 2009, violence each year and 66,768 other people are injured ROOT proposed the Communities in Action by guns yet survive. Neighborhood Defense and Opportunity Act (CANThese statistics, from the CDC Web-based Injury DO) through Congressman Bobby Rush (D-Ill). The Statistics Query and Reporting System, have not act was designed to reduce gun violence in the ten most been contested. Policy-makers agree that something violent cities in America by establishing a program must be done, but have very different ideas about of grants to create CAN-DO Centers. “It relies upon how to deal with this politically-charged issue. The community policing, mental health issues, job training most contentious aspect of the gun-control debate is and education,” he said. The bill was referred to the whether existing gun laws are sufficient, or whether Subcommittee on Crime, Terrorism, and Homeland more gun laws are needed. Security but never got as far as a House vote. The recent shooting of Gabrielle Giffords by Jared Barnes also makes a point about the sale of guns to Lee Loughner (see accompanying sidebar) raised the mentally ill. “There are pretty good laws on the the level of the gunbooks right now that control debate in two prevent mentally key areas: a ban on deranged people assault weapons and from purchasing the sale of guns to the guns.” The assertion mentally ill. that existing laws In 1994, as part of are sufficient was the Federal Violent re-stated by Andrew Crime Control and Arulanandam, a Law Enforcement spokesperson for Act, an Assault the National Rifle Weapons Ban was Association. “The put into effect, as a best way to address subtitle. It prohibited crime and violence the manufacture for is to ensure existing civilian use of certain laws are enforced semi-automatic adequately,” he said. firearms. The ban expired in 2004. Under the assault “Politicians who favor gun control just enact more weapons ban it was illegal to make or sell ammunition laws that will affect law-abiding Americans.” He clips holding more than 10 rounds. The magazine argued that there is too much focus on restricting used by Loughner held 31 rounds. In reaction to the gun ownership for the general population and not Giffords shooting, Rep. Carolyn McCarthy (D-N.Y.) enough focus on limiting gun access for criminals and has introduced a bill (HR308) which would outlaw the mentally ill. “We’d like to see politicians focus on gun clips with more than 10 rounds. going after the criminal element and not going after Kenneth Barnes, the founder of Reaching Out to law-abiding hunters and gun owners.” Others Together (ROOT Inc.), has a reason for working But even though current federal laws prohibit selling to prevent gun violence. “My son was murdered in weapons to the mentally ill, many people think those Washington D.C., in 2001 by a 17-year old guy who laws are not strong enough. Forensic psychiatrist had murdered at least two other people,” he said. But Dr. Park Dietz, quoted on www.thinkprogress.org, he still feels that the McCarthy is the wrong approach. noted that current gun control laws allow “no way He believes McCarthy’s bill is reactive, instead of to determine [that someone] is a mentally ill person. being proactive. “The argument is that if we lower the The only thing the existing law does about that is quite clip size, someone can jump on the assailant... to me, absurd.” Referring to the Bureau of Alcohol, Tobacco, that’s crazy. In other words, we know [shootings are] Firearms and Explosives form, he noted, “[it] only going to happen again. That legislation will not stop asks the applicant whether ‘they had been adjudicated one person [from] getting shot in America.” dangerously mentally ill’. What’s more, there is no
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Gun Violence In America

waiting period in Arizona unless someone is flagged by the National Instant Criminal Background Check System (NICS), a measure even more unlikely to work in Arizona as the state is woefully behind in entering the 121,700 records of disqualifying mental illness into NICS, having entered only 4,465 between 2008 and 2010.” That sentiment was echoed by The Brady Campaign to Prevent Gun Violence, which is an organization that works to keep guns out of the hands of criminals and the mentally ill. Founded as the National Council to Control Handguns, it was renamed in honor of Jim Brady in 2001. Brady was President Ronald’s Reagan’s press secretary; he was shot and seriously wounded during the assassination attempt on the president in 1981. The assailant was found not guilty by reason of insanity. The Brady Handgun Violence Prevention Act went into effect in 1993. Amending the Gun Control Act of 1968, it instituted a waiting period of five days before a federally licensed gun manufacturer or dealer may provide a handgun to a customer. During the five-day waiting period, the gun dealer must initiate a background check from either state or federal authorities. The system is intended to keep convicted felons and individuals with a history of mental illness from purchasing handguns. In practice, however, the Brady Campaign reported that “through 2007 (the last full year reported), 38 out of 50 states had provided fewer

than 100 records of court judgments of dangerous mental illness, and 21 had provided zero records, to the NICS system.” Because not all mentally ill individuals are reported to the federal database, these individuals are still free to purchase handguns. The Brady Law has made it more difficult for criminals to acquire handguns, but there is a way around the law. Barnes explained that most criminals use “straw purchasers” to obtain guns. The straw purchasers buy guns legally, then turn around and sell them to convicted felons who can’t legally obtain handguns themselves. “200 people are shot every day in America [by illegally purchased guns],” he said. “Since Washington D.C. has strict gun control laws, most D.C. area straw purchasers go to Maryland or Virginia to buy handguns.” Barnes knew of one gun store in Prince Georges Country, Maryland, which has sold the handguns responsible for 30 to 50 recent homicides in the area. There is also the gun-show loophole, under which anyone can buy a gun from a private dealer without a background check. Stronger laws have been proposed by the Brady Campaign and others. Opposition to that approach from the NRA and others has been strong. The Obama administration has indicated that it will consider pushing for additional legislation, but with the recent Republican gains in the House and Senate they will face stiffer resistance.

Arizona Shooting
Congresswoman Gabrielle Giffords ran for reelection in November of 2010, narrowly defeating Republican candidate Jesse Kelly, who received strong support from the Tea Party movement. After the November elections, Sarah Palin posted a graphic on her Facebook page that featured crosshairs over several Democratic-controlled congressional districts, including Giffords’ Arizona 8th Congressional District. A few minutes before 10 AM on Saturday, January 8 in Tucson, Arizona, Giffords staged her first “Congress on Your Corner” in a Safeway parking lot. Giffords and her aides set up a table in front of the supermarket, preparing to meet with her constituents. A few minutes later, a young man approached one of the staffers and told her he wanted to speak with the congresswoman. The staffer asked him to stand in line, where about 20 other people were already waiting. The young man did so. Abruptly, he left the line and walked up to the congresswoman, approaching within about four feet of her. He raised a Glock 9mm pistol and fired, and Giffords immediately collapsed. The gunman turned and began shooting into the crowd without pause until the 30-round clip was exhausted. While one of the congresswoman’s aides applied pressure to her wound, the gunman loaded a fresh ammunition clip, but the gun jammed when he tried to fire again. Two other bystanders tackled the gunman, bringing him to the ground. In the days after the shooting, Palin posted a video to her Facebook page in which she said, “After this shocking tragedy, I listened at first puzzled, then with concern, and now with sadness, to the irresponsible statements from people attempting to apportion blame for this terrible event. Acts of monstrous criminality stand on their own. They begin and end with the criminals who commit them... not with maps of swing districts used by both sides of the aisle, not with lawabiding citizens who respectfully exercise their First Amendment rights at campaign rallies, not with those who proudly voted in the last election.”

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Financial Freedom for All
David Bach talks
Getting our Finances Back on Track

Dollars and Sense:

by Monica Link & Gary Stevens There is a reason David Bach has been a frequent guest financial adviser on NBC’s Today Show and has appeared on The Oprah Winfrey Show six times. Working as a financial author, motivational speaker and entrepreneur, Bach has written 12 books since 1998 with over seven million copies in print. Eleven of Bach’s books have been national bestsellers, including nine consecutive New York Times bestsellers. He teaches people how to structure their spending and saving habits in a way that produces long-term financial wealth. His current book, Debt Free for Life, emphasizes the importance of reducing debt, especially in the current economic climate. The

premise is simple. “Over the next five years, the best investment you can make is to pay down your debt,” he said in an exclusive interview with The Suit Magazine. According to Bach, having monetary assets without debt will result in increasing degrees of freedom in all aspects of someone’s life. In the book he explains how to pay down debt faster, how to productively walk away from debt and how to keep from accumulating more debt in the future. In a strategic alliance with Equifax, he has created Debt Wise, an automated system which gives people an account of how much debt they have, along with strategies to manage and eliminate that debt. The goal is to create financial freedom while gaining a higher credit score. Bach’s knowledge has been accumulated over a lifetime of financial experience. As a young boy he accompanied his father, a financial expert, to meetings and lectures filled with business people and investors. Absorbing that knowledge, Bach became a financial prodigy by the time he reached middle school. He shared his money-making strategies with friends and family. Following his passion for teaching and helping others, he pursued his education at the University of Southern California, where he studied communications and business. After college he landed a job at Morgan Stanley and from there his career flourished. Today, Bach remains actively engaged, searching out new economic opportunities. He even sees today’s economic slowdown as fertile ground for financial success. And that applies to those looking to invest as well as those looking to become entrepreneurs. “Millionaires are made during recessions. The past two years have been phenomenal years to make money on stock and real estate. Everything is on sale, that's when real wealth can be built,” he explained. “[Also], a lot of people out of work are starting home-based businesses. The internet is working for them, [and it is working for] businesses that [require] very little investment and time.” Citing multi-million dollar businesses like Groupon and Facebook, he marveled

at the internet market’s potential. He also observed that the Obama administration’s bail-out packages make it a great time to start or expand a business. One of Bach’s basic principles of personal finance is that by examining daily spending an individual can identify small, unnecessary expenses which can be eliminated. “People have to make a decision to save money,” he said. ”People say they don't have money to save, but waste it on little things. It's surprising to see people with no savings carry an iPhone and download applications that cost an average of $2 each.” It is those recurring costs which Bach has targeted with his concept, “The Latte Factor”. The inspiration for that concept came from a class Bach was teaching in the 1990’s. During one lecture he counted the money a female student was spending every day on latte drinks and multiplied it over the course of a few decades. The six-figure income he calculated created a buzz in the classroom and motivated him to develop the idea. Bach emphasized that he does not oppose drinking coffee, but rather he is encouraging people to slash spending on everyday discretionary items, and then save that money in investment accounts, routinely, over a long period of time. In his book, “The Automatic Millionaire”, he also suggests automatic savings, such as a retirement account, as a way to plan for the future. As consumers and businesses prepare for the economic uncertainty of the next few years, David Bach’s debt-reduction and investment recipes provide opportunities for people to turn a financial mess into personal financial success. Without guaranteeing overnight success, he does promise that education and diligent analysis of one’s expenses and investments can lead to great rewards. “People expect the government to bail us out, but the government won’t be able to. At the end of the day the only thing we can do is fix our own family’s finances. We have to be responsible for ourselves.”
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The American Consumer
by Wendy Connick Americans have been spending more and saving less since the 1970s. In 2007, the Bureau of Labor Statistics reported that “The personal saving rate in the United States has been declining for decades; since 2005, it has been negative.” Americans are now actually spending more money than they have. Inevitably, this spending pattern has led to increased debt for many consumers. “Culturally we spend money we don’t have, to impress people we don’t know,” said Gail Cunningham, spokesperson for the National Foundation for Credit Counseling (NFCC), Inc., a national nonprofit credit counseling network. “Back in the day when credit was extended with very few strings attached, people were happy to take advantage of it.” “The availability of credit, the urge to keep up with the Joneses, the American Dream of having everything you want has spurred on the increasing debt load,” agrees Jenna Keehnen of the US Organization for Bankruptcy Alternatives, a debt settlement and negotiation organization. Until recently, it was easy for almost anyone to get a credit card... and then another... and another. The credit edifice came tumbling down in 2008. Greed on Wall Street, manifested in gambling games with instruments based on credit, such as collateralized debt obligations, along with institutional decisions to make credit freely available and questionable lending practices resulted in the collapse of credit markets. A wave of defaults and foreclosures hit the mortgage industry. Banks and other financial institutions began
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“It’s just opening your eyes and really examining where your money is going.” -Keehnen

to cut back aggressively on credit offers, particularly unsecured credit. According to Greg McBride, a Senior Financial Analyst for Bankrate.com, “We went from an environment where the children were bouncing off the furniture, to one where someone fell and got hurt and nobody was jumping off the furniture anymore. When loans started to go bad at an accelerated pace, lenders rapidly reassessed the risk and their willingness and ability to lend was significantly reduced.” As consumers are losing access to their credit card crutch, they are being forced into developing better spending habits. “Everyone thought there would be no end to the freeflowing money and went on ‘financial autopilot.’ We all had a harsh financial wakeup call,” said Cunningham. “The silver lining is that it forced people to take back control of their finances.” Experts agree that the first step to curing debt problems is figuring out where you are spending your money. “It’s just opening your eyes and really examining where your money is going,” said Keehnen. “The first step is to take a very good look at your budget.” Consumers need to spend at least a full month writing down every single expense, from their early-morning latte to their dry-cleaning charges. This exercise can be an eye-opener. People often have no understanding of their own spending patterns. The next step is to determine which of these expenses can be trimmed away. “Many of the expenses that are automatically coming out of their pay aren’t necessary in the least, like Netflix or the HBO package,” said Keehnen. Cunningham adds, “Changing behavior

© Igor Kopelnitsky is the difficult part.” However, she notes that once consumers do make the necessary adjustments, they may find that they enjoy a more frugal lifestyle. In January, the NFCC polled consumers about their level of “frugal fatigue”. While 66 percent were tired of pinching pennies but felt they had to continue to do so, another 21 percent said “they had implemented financial lifestyle changes that they found to be positive and intended to keep them in place.” Of course, getting a handle on debt is not always as easy as cutting the fat out of the budget. “If you really aren’t spending frivolously, you need to remember that it took a while to get into this mess and it will take a little time to get out,” said Keehnen. “You need to do some research and find out what is the best solution to get out of debt.” McBride suggested, “If you are having trouble making payments, consider speaking to a non-profit credit counselor. They can help with budgeting and so on, but they can also act as a liaison with creditors to negotiate better terms.” He continued, “First, get an honest assessment of your debt including interest rates and payment terms. Then prioritize the debt payment, usually from highest interest rate to lowest. Bankrate.com has a free calculator that you can use to develop a monthby-month payment plan... and also a search engine to look for lower-rate credit cards and balance-transfer options in order to reduce interest charges and accelerate debt repayment.” Typically, a consumer’s highest interest rates will be on their credit card debt. Other debts such as mortgages, auto loans and student loans are usually charged at a lower rate. “Our average client had about 7 credit cards,” Cunningham said. “People began shopping for the 2010 holidays when they were still paying for their 2009 gifts.” She argued that consumers should ideally have no more than two credit cards – one that’s used for regular purchases and paid off each month, and a low-interest card for emergencies and big-ticket purchases that is paid off within three months of each use. For those consumers who can’t work out payment plans with their creditors, debt settlement is an option. Cunningham explained that a debt consolidation company is not the same as a credit counseling company. Debt settlement agencies work out partial payment deals with creditors instead of paying the whole debt over time, so it’s listed on the credit reports as a “settlement.” Since this usually has a negative effect on the consumer’s credit rating, she suggests sticking with counseling if possible. “Counselors negotiate [with creditors] for a new monthly payment, so if the consumer makes their payment they’re reported as current and it helps them to rebuild credit,” she said. Debt settlement is also prone to all the abuses commonly found in a fast-growing market, and several debt consolidation companies have been investigated for false advertising and other fraudulent practices. Keehnen said, “For credit counseling, there’s not a lot of harm. The debt relief plan is where the harm can come in because you’re turning over responsibility for your credit to another person.” She advised consumers to watch for warning signs, like a company that asks you to pay for a service that it hasn’t yet provided, or someone who asks for your social security number or bank information right off the bat. “Look for someone who will offer the initial session for free,” she suggested. “Some states require licensing – contact your local regulatory agency, which is usually your attorney general.”
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Dictators have been toppled in Tunisia and Egypt. In Libya, the
death toll has mounted as security forces pummel protesters. Bahrain
has been the scene of violent crackdowns by government forces. Government
supporters opened fire on anti-government protesters in Yemen. In Algeria,
protesters were routed by batonwielding police officers. Clashes have taken place in Jordan. Unrest is spreading through northern Africa and the Middle East like wildfire, with a common spark – a people’s desire to have a say in their future and to be rid of oppressive regimes, in the context of economic woes. Yet that human desire for freedom is being played out against the backdrop of two other powerful forces – Islamic extremism, which represents a threat to both entrenched regimes and potential democracies – and the military, which has been responsible for keeping the established regimes in power and will be a major player, if not the puppeteer, in the formation of new governments. According to Jonathan Schanzer, former U.S. Treasury intelligence analyst and current Vice President of Research at the Foundation for Defense of Democracies, a bi-partisan think tank that studies terrorist groups and their ideologies, “Each country has its own dynamics, but each country is advocating, or agitating, for democracy; [they] have not been allowed to breathe the oxygen of democracy for decades.” The military responses to that push for democracy have varied. In Egypt, despite initial clashes between police and protesters, the military decided to abandon its aging dictator, refraining from firing upon its own people. Mubarak, who had ruled with an iron fist for 30 years, stepped down, and the military stepped in to fill the void. While the military’s motivations and intentions are still unclear, it appears that there has been extensive communication between U.S. military/intelligence personnel and Egyptian officers, the result of a long-term

Rebellion
by Gary Stevens

a region in

iStock©ramihaliml

Citizens in Tahrir Square celebrate Mubarak’s stepdown.
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relationship. “The conventional wisdom in Washington is that [in the past] we’ve been paying off the military; the number that’s been thrown around is 1.3 billion [per year]. Total aid [to Egypt] is closer to two billion, but most of it goes to the military,” Schanzer said. “Our Department of Defense has good ties with The Officers Corps in the Egyptian military. We provide the F-15’s and M-1 tanks, the training and the spare parts, and we helped to groom their military.” That relationship, according to American officials, allowed U.S. military personnel to communicate with Egyptian military officers behind the scenes and encourage them not to fire on the Egyptian people. But that influence only goes so far. As of February 18, Egyptian military leaders were not going along with current recommendations by Obama to end emergency rule. In Bahrain, a key strategic ally of the United States and home to the U.S. Navy’s Fifth Fleet, a week of protests was initially met with a fierce and bloody military response. But then the government withdrew its forces and began calling for calm. On the other side of the spectrum, in Libya, Seif al-Islam el-Qaddafi has vowed that “Libya is not Tunisia or Egypt.” His father’s 40-year reign is being defended by security forces and mercenaries that have killed over 200 people, using helicopters and aircraft to strafe and even bomb protesters. But his grip is slipping as protesters have taken control of the country’s second-largest city, Benghazi. Yemen and Algeria have also been scarred by violence. In other areas of the Middle East the noise of revolt is muted, but there is still turbulence. “The Syrians are squeezing real hard, making it difficult for the protesters to make it into the street. The

West Bank has been quiet, but the government there has just called for elections, sensing that they may be under fire just like everyone else,” Schanzer said. “Jordan is a kinder, gentler monarchy, but it’s certainly still a monarchy, and the king calls all the shots, so right now, Mike Mullen, the Chairman of the Joint Chiefs of Staff is out in the region, and just had meetings with the King,” Schanzer continued. “But the King is under pressure from

order to amend the constitution, and they included a seat for the Brotherhood, a religious organization that was banned from operating as a political party under Mubarak. “They’re trying to find a place within the new Egyptian government,” Schanzer explained. “[But] I can say without exception that every time the Brotherhood has entered into a partnership, whether it is with the secular Wafd party or the socialist party or the ruling party, that relationship has ended up badly over ideological differences.” He continues, “But now the Brotherhood has entered into some sort of non-binding agreement with the military. It appears right now that the Egyptian military is allowing the Brotherhood to take more of a leading role in the creation of a “each country has new government.” its own dynamics, According to Schanzer there are two likely Egyptian scenarios. “The but each country fear is that the Brotherhood has is advocating, hijacked the process and you have or agitating, for something that looks sort of like Iran in Egypt. [However] what the democracy; [they] Egyptians are telling me right now have not been allowed is that the more realistic scenario is to breathe the oxygen one in which there is a relationship that builds in the short-term but is of democracy for ultimately abandoned in the longdecades.” run; that is, the military could use -schanzer the Brotherhood to help it shore up power but ultimately stab it in the back,” he said. Obviously, [Jordan’s] branch of the Muslim America is more concerned with Brotherhood, and he may have to the former – [the emergence of] an start making reforms, but even [on Iran-style government. The second February 18] there were clashes in scenario is better, but not that the Hashemite Kingdom, over lack much better: a situation in which of reform.” the military continues to dominate The activity of the Muslim the government and uses the Brotherhood has also been a factor Brotherhood to help solidify power in the Egyptian crisis. Its presence and then reverts to something brings into question not only along the lines that we saw with the influence of radical Islamist Mubarak, another dictatorship.” ideology, but also the intentions As evidence that the second of the Egyptian military. Recently scenario, military dictatorship, is the military organized a council in playing out, Schanzer said, “The

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concern that I’ve been hearing Qaeda,” Schanzer said, continuing, lately is that the back-channel “There have been a number of LIFG communications between the members that have been released Egyptian military and other or sprung from jail in the last week elements of the opposition are or two, so there is a sense that political dealings as opposed to this group could reconstitute, and constitutional ones or structural it’s something I’m keeping an eye ones. It doesn‘t appear they on. In Tunisia several weeks ago, are going to revamp the entire there was the return of a radical constitution, so it looks like they ideologue not unlike Qardawi, are making cosmetic changes.” Rashid Ghannoshi, who was exiled In the meantime, in London. Since there is also his return, people evidence that Islamic have been chanting extremists have been Islamist slogans, attempting to usurp the Islamists have the revolutionary threatened to raid process in order to the red light district achieve their own in Tunis, and they ideological goals. On have chanted outside February 18, there of synagogues. So was a rally attended we’re seeing the by hundreds of rise of Ghannoshi’s thousands of people movement, called in Tahrir Square, ‘Nahdah,’ which Cairo. “It was slated means renaissance.” Egyptians celebrate a as something of a In fact, in the days successful uprising. thank-you march, after our February 18 commemorating a interview, the raid by week after the passing of Mubarak, Islamist extremists on the redbut in effect it was an attempt to light district became a reality, with remind the military that they are a rapid response from military still hungry for change, a not-so- helicopters and security forces. subtle hint that this is not over So in the end, will these popular yet,” Schanzer said. “A radical uprisings lead to real democratic cleric, Yusef Qardawi, who had reform, or just new forms of been in exile, led prayers at this oppression and dictatorship? rally, ultimately hijacking the There is one precedent in the rally. When the young Google area which has been perceived as executive, Wael Ghonim, wanted positive. “The Turkish scenario to get up and speak after Qardawi, is the one that everyone has been the Muslim Brotherhood barred basing all of their models on. him from speaking. That is not The government fell in 1980, and to say that Qardawi can dispatch shortly thereafter the military terrorists tomorrow, but he is a stepped in and presided over a dangerous Islamist ideologue, who peaceful transition to a democratic had effectively silenced a secular government; within two years opposition leader who was for they rewrote the constitution, reform. “ That event is not the only and in 1983 they had democratic indication of extremist aspirations. elections,” Schanzer explained. “In Libya, there is a terrorist group For now, however nobody knows known as the Libyan Islamist what will happen in the region. Fighting Group, an affiliate of Al Only time will tell.

Saudi Arabia
Next?
According to Jonathan Schanzer, “The big elephant in the room is Saudi Arabia. Things [there] have been eerily quiet. But don’t forget, the Saudis are furious with us. They perceive that the United States threw Mubarak under the bus, so you’ve got the Saudis now saying, ‘If you did this to Mubarak, what’s to say that you won’t do this to us?’ And I wonder how that is going to impact our security relations with [them].” He continued, “[In Washington, they’re asking] ‘How did we let Egypt go down, and how can we prevent this happening to other governments, which are as bad if not worse?’ The Saudis are certainly not a free society; they export radical Islam. In many ways you could argue that they’re worse than Egypt,” he said. “And the Saudis purportedly have a “kill switch” that will destroy all of their wells and reserves. I can’t verify this, but the reports are that they can just shut down the whole system. We’re seeing spikes in oil as it is, you can just imagine what would [happen] if unrest began in Saudi.”

Is

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21

By Monica Link At red carpet events and auto shows across the country, the world’s top automakers kicked off the new year by giving consumers and the media a sneak peak at hybrids and electric-powered cars. The high-tech cars are slated to hit showrooms over the next two years. Sporting unique styling, the cars will appeal to those interested in green technology, cleaner burning fuels and energy alternatives. Eye-appealing gadgets include outlet-capable recharging packs and charging mechanisms that look like gas pumps. Those

AutomAkers Compete for Green with eleCtriC And hybrid VehiCles
innovations were especially appealing to attendees. At the North American Auto Show in Detroit, The Suit Magazine, along with reporters from across the country, got a chance to experience electric-powered and hybrid vehicles manufactured by Ford, BMW, Toyota, and a host of automakers from around the globe. Some cars maintained the original hybrid design, which combines a high-powered engine with one or more sources of power, typically electric power, while other models have become all-electric.

Ford Focus ElEctric
The Ford Focus, a popular car among the automaker’s gasolinepowered vehicles, has been created in a special fully electricpowered version producing zero emissions. The car does not need gasoline and can travel nearly 100 miles before needing a recharge. It features a lithium ion battery pack and an electric motor with about 400 volts. The car has a 240 volt charging station with a complete recharge taking about four hours to complete. It has a top speed around 84 miles per hour. Future plans for models of the electric Focus will include a mobile application where consumers can get information about the car’s charging status and get alerts when the car is finished charging. The technology in the car earned Ford the Green Vision Car award at the Washington D.C. auto show. The electric version of the Ford Focus is set to go on sale in the United States, in selected markets, by the end of 2011 and Europe by 2013. Barb Samardzich, Ford’s vice president of global product development, said that the company will continue to develop more environmentally friendly vehicles in the years to come. “Consumers are focused on environmental decisions,” she said. “We will see an increase in products, providing the consumer [with] 22

environmental choice.” “We’re seeing a lot of interest in hybrid and electric vehicles among consumers in New York, California and other states which have a high concentration of consumers making purchasing decisions based on the environment,” Samardzich said. Ford also unveiled an electric-powered commercial vehicle that it manufactured under a contract with AT&T. Most recently Ford had its Escape Hybrid, a cleaner emissions sport-utility vehicle, chosen to be part of New York City’s taxi cab fleet.

BMW ActiveHybrid X-6
Luxury automakers are jumping in the race to create cleaner cars. BMW unveiled its cross-over vehicle the Hybrid X-6. The vehicle has a contemporary look with a classic edge. It gives BMW lovers cleaner emissions while fitting in with the company’s traditional line of cars. The cross-over, a four-door hatchback, can go from zero to 60 miles per hour in less than six seconds. The ActiveHybrid has a V-8 gas-powered engine and two electric synchronous motors, powered by a highpowered battery pack. The car tops out at a speed of 130 miles per hour. The vehicle can run on stand-alone electric power at a maximum speed of 37 miles per hour.

toyota Prius
After a year of negative media attention, lawsuits and recalls, Toyota is refocusing its attention on new business, new cars and hybrid technology. The automaker is boasting different versions of its high-tech hybrid small car. The Prius, introduced as a mid-sized hatchback in 2000, has sold 955,000 units in the United States over the past decade. Among the different versions of the Prius are the Prius V and Prius Plug-in Hybrid. As the cars were unveiled in Detroit, Toyota Division group vice president and general manager Bob Carter said, “The Prius V is an all-new dedicated hybrid vehicle, and all future Prius family members will be as well. They will all share the common Prius attributes, but will be unique, with special appeal to different buyers.” The Prius V was designed with more space in the interior for modern family travelers. This version of the Prius has 50 percent more cargo space than previous models, but under the hood it will have hybrid technology similar to other models of the car. The Prius Plug-in is an electric and hybrid combination vehicle. The car can either be driven as a fuel-saving hybrid or operate solely on electric power. When driven solely by electric power the maximum range of the car is 13 miles and the top speed is 60 miles per hour. It has a recharge time of about three hours. The plug-in version of the Prius will be available for sale in 2012. 23

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Temple Grandin
How one woman with a neurological disorder revolutionized the American slaughter industry.
by Jacey Fortin

photo by Rosalie Winard

nowned animal rights advocate, faanimal minds. Now 63, she has five decades

Temple

Grandin is a world-re-

mous for her intuitive understanding of

of ranching experience, two PhDs in animal beand conferences around the world, and one noteworthy neurological disorder: Grandin is autistic. her brain is unique. Scans have shown atypical wiring, with strong connections to the visual cortex and impaired connectivity elsewhere. As a result, Grandin thinks in pictures, not words. Her intellect is highly associative, and she is overly alert to sensory input—much like animals. She also has a photographic memory and the ability to engineer complex designs in her imagination, right down to the smallest mechanical details. “Autism is a very big spectrum,” she explained in her interview with The Suit. “It goes all the way from the people who run big important companies out in Silicon Valley… to somebody who’s going to remain nonverbal, who’s severely handicapped.” Today, it’s clear that Grandin is on the high-functioning end of the spectrum. But it didn’t always seem that way. “When I was two years old, I looked really severe,” she said. Growing up in the 1950s, she was slow to

havior, countless invitations to speak at colleges

Physically,

learn and extremely detached. Doctors recommended institutionalization, but her mother Eustacia Cutler disagreed; with the help of caretakers, she worked to teach her daughter about conventional patterns of social interaction. Today Grandin is grateful for that diligence, and she’s spreading the word about the hidden potential of the autistic mind. “The worst thing you can do with an autistic twoyear-old is just let them sit in the corner and rock,” she said. “That’s the worst thing you can do. You’ve got to really work with these guys one-on-one. That’s so important.” Grandin made her way through the public school system, often struggling with ridicule and isolation. But her life gained new direction one summer during high school, when she visited her aunt’s ranch in Arizona. “It was luck,” she said. “If I hadn’t gone out to my aunt’s ranch, I wouldn’t have gotten interested in cattle. And then, of course, I got really fixated.” She saw that standard handling procedures were inefficient, and sometimes needlessly cruel. To her, the problems were obvious. But Grandin eventually realized that other people couldn’t see things the same way—and she decided to take matters into her own hands. “I went to every feed yard in Arizona, and I worked with cattle and I mastered their handling facilities so I could start studying what kind of designs work and what kind of things don’t work,” she said.

24

Her method of learning was certainly unique. She would get down on all fours and crawl through cow chutes, taking pictures. She would lie down in pastures until the cows no longer feared her presence. She developed an affinity for squeeze chutes, a mechanism used for holding cattle still for vaccination, and even built one for herself after leaving the ranch. The lessons she learned were simple, but important. Cows will move more willingly in chutes that are curved rather than straight. Small details like shadows and trash can make an animal balk. Floors should be solid, not slatted. And facilities should be well-lit. “We did a lot of simple changes like nonslip flooring, putting up solid sides so the animals don’t see people walking by, changing lighting—you know, the cattle are scared of the dark.”

first, it was difficult for Grandin to get others to take her ideas seriously. In the male-dominated ranching industry, she was a woman who still struggled to master the rules of social interaction. But Grandin was persistent. She designed new facilities down to the last detail, and then learned to draw the blueprints herself. She fought to get her work published, and convinced a few key people to give her plans a shot. Eventually, Grandin proved that her ideas were not just better for cows—they made good business sense. Her facilities cost more to build, but they saved money in the long run by preventing back-ups and injuries. Since those early innovations, Grandin has broadened her focus. “When I first started out, I thought I could fix everything with equipment,” she said. “Now I’ve realized I can only fix about half of the problems with equipment.” Instead, Grandin is teaching big businesses how to measure animal welfare. “About 10 years ago I worked with McDonalds Corporation and Wendy’s and Burger King, teaching their food safety auditors how to do my Animal Welfare Audit Objective Scoring System. You measure just five simple things, like how many cattle are mooing in the stunning area. And that has resulted in some huge improvements.” Today, over half the cattle in North

At

America have better lives thanks to Grandin’s work. It’s clear that after 49 years of working on ranches, Grandin is just as passionate as ever; her voice lights up when she’s talking about livestock. But she seems equally enthusiastic about other things, too—like good barbeque. “No, I’m not a vegetarian,” she told The Suit Magazine. “I was just down in Louisiana, and I had great barbeque at the Baton Rouge airport, and then I stopped in Houston and had some more barbeque in the Houston airport.” Some find it odd that Grandin eats meat, and that her work facilitates animal slaughter. After all, she fell in love with cows and horses at an early age; her instincts in the area are uncanny, and her empathy is deep. Early in her career, she visited slaughterhouses and was appalled by the neglect and abuse As a young girl on her aunt’s ranch, she witnessed there. But above Grandin found she had a special all, Grandin is a thoroughly knack for working with animals. practical and detail-oriented woman. It is ethically acceptable for humans to raise livestock for food, she says. We just have to do it humanely. “People forget that nature can be very harsh. What’s nice about wolves ripping a live animal’s guts out? Nothing nice about that,” she explained. “We owe these animals a decent life.”

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Lately, Grandin’s work has entered a new phase; she’s stepping off the ranch and onto the stage. “When you get to the age that I’m at now, you’ve got to pass your knowledge on. And so it’s a different part of my career.” She draws large crowds around the world as a lecturer, discussing the true nature of autism. She also teaches animal behavior at Colorado State University, where her students are conducting ground-breaking research of their own. But in the end, Grandin is most comfortable when she’s not in front of a crowd. “Well, I really miss working directly with the livestock,” she admits, and here her voice lights up again. “Just about a month ago I was out at a plant, and got to actually walk around a job, and we looked at drawings on the hood of a truck. And I have to say I got a little construction fix there that I really enjoyed! I miss that.” 25

Take a Bow
The Craftsman Behind the World’s Greatest Violinists
instruments, craftsman Michael Duff is the man behind the music. His company, Berg Bows International, is named after Robert Berg, who worked in Duff’s home country of New Zealand. A former bass player in the New Zealand Symphony Orchestra, Berg spent many years in research and development together with scientists, emphasizing the use of composite materials and the geometry of the perfect bow. He passed this knowledge on to Duff, who in 1985 established his company in Bloomington, Indiana, close to the world-renowned Jacobs School by Mark Nayler of Music at Indiana University Musicians and conductors are the and their famous faculty—Joseph ones in the spotlight at symphony Gingold, Janos Starker, Ruggiero halls and concert venues around Ricci, Mimi Zweig, Franco Gulli, Dubinsky, Tadeusz the world, and it’s easy to forget Rostislav about the people who work behind W r o n s k i , Csaba the scenes to make great music and come to life. The science of sound Erdelyi. “I am is exacting, and the real work p e r s o n a l l y in begins long before performers involved take the stage. Without finely handcrafting and crafted instruments, a stunning each every bow that performance is impossible. And when it comes to stringed comes out of Berg Bows,” he said in an exclusive interview with The Suit. With his scientifically trained mind--he was a former faculty member of Indiana University’s Department of Microbiology-Duff put his talents to work in this new craft. He was the pioneer in eliminating the need for the endangered pernambuco wood from Brazil. His sticks are molded according to high standards of shape, and look astonishingly like pernambuco wood bows. Duff says that he listened carefully to feedback from the famous violinists who used his bows, giving them much credit for helping him refine his craft. According to Duff, “It wasn’t long before Heinrich Dick, of the respected Günther Dick stringed instrument materials

www.bergbows.com 26
Michael Duff presents custom-made bows to gold medalists at the Indianapolis International

company, was saying that my bows reflected the work of someone who deeply understood his trade.” Now, 26 years since founding his business, Duff has benefited greatly from the use of sophisticated computer technology and the precision of mathematics to produce bows of the highest quality, both in sound and responsiveness. In 1985, the teenaged Leonidas Kavakos tested an early Berg bow and observed, “It is the only bow I have ever used that can handle all the notes, no matter how fast I play.” Berg Bows has donated bows to the winners of three different violin competitions—at the d’Angello competition in Erie, Pennsylvania, at the Sibelius competition in Finland, and twice at the International Violin Competition of Indianapolis, the last at the request of Glen Kwok, executive director, and Jamie Laredo, chairman of the jury. Mr Laredo declared Duff’s Tourte-Voirin models, which he tested, to be extraordinary in their steadiness on the strings. He immediately commissioned one with an exotic snakewood frog and finds it extremely pleasing. Several concertmasters of major orchestras are among Berg Bows’ valued clients—the Suisse Romande

Orchestra, the New Zealand Symphony, the London Symphony, the Netherlands Symphony, the Kirstiansand Orchestra of Norway, the Boston Symphony, the San Francisco Symphony, the Cincinnati Symphony, and the Dallas Symphony. By now the list of famous clients is historic, reaching back to

“The quality of a bow is at least as important as the violin.”
violinists such as Peter Schaffer, Earl Carlyss, Arnold Steinhardt, Yfrah Neaman, Igor Ozin, Walter Grimmer, Riccardo Odnopossoff, Henryk Szeryng, Eduard Melkus, Gerald Fishbach, Jean Piguet, Klaus Eicholz, Joseph Gingold, Tadeuz Wronski, Ruggiero Ricci, Franco Gulli, Rostislav Dubinsky, Emanuel Borok, Rivka Golani, Csaba Erdelyi, Gordan Epperson and Yuval Yaron. Currently the list includes artists such as Walter Grimmer, Pierre Amoyal, M a l c o l m Lowe, Roger Coull, Roman M i n t s ,

Raymond Kobler, William Conable, Susan Salm, Warren Davidson, Burton Kaplan, Augustin Hadelich, Gordan Nikolitch, Stefan Milenkovitch, Leonidas Kavakos, Mimi Zweig. Stephen Shipps, James Lyon, Shi-Hwa Wang, Nelson Armitano, Scott Petti, Joan Markstein, Timothy Lees, Joshua Bell, Federico Agostini, Jamie Laredo, Charles Bingham, Alen de Veritch, and Atar Arad. Functionality is not Berg Bows’ sole concern. As Duff says, “It is crucial that our bows retain their classical appearance,” an opinion shared by performers who champion his products. Stefan Milenkovitch, who began using Berg bows during the 1994 Indianapolis Violin Competition, remarks, “It was love at first sight.” Milenkovitch has been using Berg bows ever since, significantly in a forthcoming recording of the Brahms violin concerto. Michael Duff has dedicated himself to learning about and manufacturing stringed instrument bows, striving to reach the heights of musical excellence in a complex and nuanced trade. “The quality of a bow is at least as important as the violin,” he says. And the famous chamber music artist Rostislav Dubinsky once said in response, “Michael, it is even more important than the violin.” Duff adds, “I am continually seeking to improve my bows in the light of on-going scientific research.” For further information, musicians may consult the Berg Bows website. www.bergbows.com

This viola bow, with a gorgeous horn frog and golden fleur de lis inlay, is just one of Duff’s exquisite creations.
Violin Competition: 2010 winner Clara-Jumi Kang (L) and 2006 winner Augustin Hadelich (R).

27

A New Mobilization
by Jacey Fortin

V.S.I. Helps Veterans Transition From the Armed Forces to the Workforce
Just after turning 18, a young man with a family history of military service enlisted in the U.S. Army. He started out in the military police corps, and then moved on to counterintelligence and officer candidate school. He went on to nine years in the 101st Airborne Division, and fought against the Iraqi invasion in Desert Storm. And when he came back home after 23 years, John Chenery decided he still had more to give. Upon his return to civilian life in 2004, Chenery took the reins of a small business and eventually turned it around to a veterans’ support company. Today, he’s the president of Veteran Solutions Inc., where he continues to serve his country by giving veterans the support they need. he was transferring out of Walter Reed and into civilian life.” Since those early days of volunteering and learning how to navigate around bureaucracies, Chenery has built his company to be efficient, flexible, and effective. “Suffice it to say that VSI has moved to the sound of the guns and supported our troopers wherever and however we could—all while operating under the radar and in conjunction with the established systems,” he said.

veteransolutions.com/ContactUs.html

28

A major focus of VSI is to secure employment for veterans who might otherwise feel ill-equipped to enter the workforce as civilians. Résumé workshops are one way that VSI helps to facilitate the transition. Chenery explains, “Say you have a soldier who comes in saying, ‘All I’ve ever done is drive a tank.’ He might be getting down In an exclusive interview with The on himself, and we’re able to turn Suit Magazine, Chenery explained that around and say ‘Now look, how it all began. “My nephew how much is that tank worth? How fought in the initial phase of Tora many troops did you supervise?’ Bora and ended up in Walter Reed and so on. By the end of the session, Army Medical center,” he said. “So the warrior leaves feeling very good three nights a week, I was driving about himself, and there’s great down there doing volunteering, and satisfaction in being able to help I observed significant challenges— troops like that.” things they really needed some help with.” It is that feeling of satisfaction, not financial gain, that drives business Chenery knew he had the skills at VSI. “Our goal is service-oriented, and the drive to lend a hand not monetarily focused,” Chenery where it was needed most. “They told The Suit. He devoted himself to really needed an outside entity to serving others after a heart attack come in,” he explained, “because in 2000 forced him to rethink his everyone was so entrenched in the mission in life. “I had time to reflect bureaucracy. It stifled things. So we on my issues and my priorities,” he started providing some services. said. “I let go of ego and greed, and I’d volunteer and go down there to embraced the realization that I am help out where needed, following here to serve others. That is how my nephew through the system as a man is measured – not by how

much worldly stuff he is able to accumulate before he dies.”

those services,” Chenery explains. This opens up the potential for new streams of revenue. “There’s Recently, VSI has expanded its a lot of things that need to happen mission to go beyond helping out there to help our veterans and veterans. “With my Native our tribal communities. I can’t do American heritage, I qualified for it all on my own; the company is the SBA’s Small Disadvantaged too small. Basically, all my profits Business (SDB) 8(a) program, are going out to that right now. which presents us with assistance But if I make it a foundation, then in competing for contracts set aside the people who want to help can for SDBs,” Chenery explained. provide that direct support for “Most recently with the 8(a) funding and resources.” mechanism, we’ve been presented Despite this growth, Chenery with opportunities to benefit our is in no rush to expand VSI into Native American communities a big business; he knows that and to grow our not-for-profit small companies are often better services to them. For example, we completed a three-day training exercise with the Fort Belknap “We have motivated Indian Community (FBIC) Police people. We’re really, Department, training officers in active shooter responses within truly trying to do their community—very timely stuff things the right way, that they needed, that we could and we’re doing it for provide. And we did it at no cost.” Despite the goal to generate solutions rather than profits, VSI still needs income to maintain sustainability. And in the midst of a nationwide recession, the company had to make some changes. “As a government contractor, I wasn’t initially hit,” said Chenery. “The hit we took was more of a ripple effect; we lost contract positions in different locations. Fortunately, several of those were because our employees just rotated over to government positions, which I’m fully in support of, because I want our veterans to have stability in their jobs.” To compensate these small setbacks, VSI responded creatively. “What we’re doing is splitting out our Community Initiatives Division, which is traditionally where we’ve done all our support. We’re splitting that out to the VSI Warrior Foundation, a 501c(3), and that’s going to take over all

VSI Warrior Foundation, we’ll be looking for a lot of volunteers and a lot of assistance to really help that take off. With the team we have on the ground now and the recent partnerships that we’ve established, I think this year will be great. We have been nominated and are now finalists for the Small Business Assiciation’s 2010 Small Business of the Year. We recently won a contract with Hitachi Consulting at the Bureau of Indian Affairs—that relationship is going strong, as is the relationship with other organizations like FBIC.”

Ultimately, Chenery attributes his success to his employees, who work hard because they believe in what they do. “Its having a real mission, and having great people around me,” he said. “We have motivated people. We’re really, truly trying to do things the right way, and we’re doing it for the right reasons. the right reasons.” The guys that I have with me here -John Chenery could be with any other company, probably making a lot more money than they are with VSI. But the mission set and the way we operate at accomplishing great things. are what’s attracting these highWith only 65 employees, VSI is level professionals.” streamlined and adaptable. “As a small business, there’s very little Although he’s not on the battlefields bureaucracy. There’s a direct line anymore, Chenery is thankful that between myself and my managers, he’s still surrounded by people who and as we build the company have risked their lives to defend over time, I hand more and more their country. “As our Director authority down to them,” he said. of Operational Support Services, “Small businesses are the ones Retired Command Sergeant Major that come up with innovations. Brett Scantlin, recently expressed, It’s really the backbone of the ‘You can’t outsource veterans.’ American economy; we employ These guys bring very unique more people than large businesses skills sets—a unique outlook, work do, and I think a lot of people don’t ethic, and overall demeanor that’s understand that.” critical, particularly in a small business,” he said. “We’ll continue Looking ahead, Chenery and his to actively seek out veterans first to employees are anticipating more fill these positions. The work ethic success this year. “We’re all very of military members and veterans excited about 2011,” he told The is far superior; you just get better Suit. “With the start-up of the skill sets with military folks.”

29

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Worried

Discover yourself. Set in motion positive steps in taking action in living life day by day. A kinleiner will build on your own words in a positive way in assisting you with your issues and concerns. Kinleiners do not ask questions, do not give advice. Kinleiners have been in practice around the nation since 1971. Find one: www.kinlein.org Get going in life if you are stalled, stymied, perplexed, troubled, worried, depressed, angry, upset, disappointed, at your wit’s end. Talking to a kinleiner will assist you in getting back on an even keel. Kinleiners do not solve your problems; they assist you in discovering within yourself the ability to do so. You will find that it is an uplifting, helpful and positive experience.

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American Kinlein Association

Economist
by Daniel Horowitz From his economic advisory role under President Reagan to his close relationship with the University of Mississippi, William Shughart II has been providing keen analysis to both governments and international business organizations for over twenty-five years. Shughart’s consulting firm, Oxford Economics Inc., is an economic forecasting and research consultancy. The company commenced operations in 2004. “The rigor of our analysis, caliber of staff and links with University of Mississippi make us the most trusted resource for decisionmakers seeking independent thinking and evidence-based research,” he explained during an interview with The Suit Magazine. “My academic reputation really sells me to potential clients,” he said. “My connections with colleagues who are either in academia and do consulting work, or who run consulting firms themselves, provide me with a stream of [work].” During the first Reagan administration, Shughart held a key post in the Federal Trade Commission. That experience awakened him to the real dynamics of government policy formulation. In an article for the Journal of Policy History, Shughart wrote, “"Ronald Reagan had only a limited understanding of economics. The economic policy choices of democratic governments are shaped primarily, not by the recommendations policymakers solicit from economic experts, but rather by the constellation of powerful political pressures interest groups bring to bear on the public policy process. As such, economic policy advice, whether it is right or whether it is wrong, will be implemented only to the extent that it advances the career aspirations of the politicians and public officials to whom it is offered.” Shughart has published over 200 articles, chapters, books and reviews, in connection with University of Mississippi. Shughart has also taught at Clemson University and at George Mason University, where he was a senior research associate at the Center for Study of Public Choice. Additionally, Shugart serves as a Senior Fellow at The Independent Institute and is a Frederick A. P. Barnard Distinguished Professor of Economics at the University of Mississippi.

Insightful

The

When Law Meets Ethics
by Gary Stevens

Donald Baker, of Baker & Miller PLLC, has been a part of the establishment—as head of the Anti-Trust Department in the Department of Justice (DOJ). Ironically, he has also defended a group of young lawyers against charges leveled by the Federal Trade Commission.
Doing the right thing has always been more important to Baker than taking the politically correct and expeditious tack. The seeds of his legal career were planted early on. “After attending Harvard Law School and taking a course on anti-trust law with Donald Turner, I was made the head of the Anti-Trust Department at the Department of Justice,” he said with a chuckle. “I was working on anti-trust cases. From 1966-72, I was the number three person in the agency, the Deputy Attorney General.” “In 1976, I was appointed to head the Antitrust Division of the DOJ. I was the only career anti-trust lawyer to become that division’s head,” he continued. “That was in the Ford administration, after Richard Nixon had resigned in disgrace. Watergate made them want a professional, a nonpartisan. Ford liked me and asked me to stay. The nomination breezed through a Democratic Senate.” Towards the end of the Ford administration, he made a controversial decision. “The Depression-era RobinsonPatman Act, which made it illegal to discriminate in price, was making it harder for the buyers at department stores to press for discounts,” he explained. “It was a general restraint on price competition.” Baker opposed it, but Ford did not agree with his position and he was asked to leave. From 1983 to 1988, Baker worked in a pro bono capacity with a group of young lawyers representing a number of striking indigent workers. “The FTC said that it was a boycott with a bad competitive effect. I argued that it was a matter of free speech; 32 under their theory that it produced a bad competitive effect, the FTC would have sued the Boston Tea Party, who actually represented tea merchants!” he joked. In 1994, Baker started his own firm with his current partner Todd Miller. “I’m an arbitrator,” he said, “And I know the antitrust angle. Todd handles the cases at other levels.” Baker seems to have a knack for taking on cases that involve large issues. In a current case, he’s defending Qantas Airlines against the Cooperative Dairy Farmers of America. For Baker, this is a landmark case; a decision in his favor could set a precedent in support of antitrust law. “The co-op is suing Qantas over fuel surcharges,” he explained. “The coop has some anti-trust exemptions, and they’re pressing for more.” Baker laments that the current administration has incentive to side with the co-op. For them, “this is an opportunity to cut back on anti-trust laws for the ‘greater good.’” But if Baker can get a ruling in Qantas’ favor, it could stop large trusts like the co-op from taking unfair advantage of the market. As an adjunct professor at George Washington Law School, Baker receives numerous requests for advice from his students. “Think about yourself, your strengths, what you like,” he tells them. “It’s [a profession] of long days and nights, so you have to like it." When he is asked what makes him a great attorney, he says, “I don’t hand off. I don’t have a fiduciary duty to a big firm. I provide a lawyer who is a team player.”

The Strategic Consultant
By Daniel Horowitz Carla Carter has the expertise to make any organization more efficient and profitable. Her consulting firm, Carla Carter & Associates, has served clients that include MillerCoors, Dell Computer, Best Western International, Wells Fargo Bank of Arizona, Motorola, FMGroup, and the University of Phoenix. The firm achieves impressive results, and the fruits of her work have been recognized throughout industry—many of Carter’s clients have won prestigious awards for quality and performance excellence. The services of the firm span a wide array of disciplines including planning, productivity, quality, general management, operations and human resources. “I believe knowledge and the ability to make change are the keys to success. We help our clients move their organizations forward,” she said. “We do benchmarking, assess operations and systems, and coach teams in corporations to make them more efficient and effective businesses.” With twenty-plus years of consulting experience, Carter has worked with clients in the public sector as well. Carter has helped Arizona State University, various municipalities and state agencies in Arizona, Maricopa County, the US Forest Service, the US Army National Guard and the Veterans Healthcare Administration. Carter got her start at Western Michigan University, where she received her BA in Communications in 1971. “Interpersonal relationships/facilitation was a field I became really interested in,” she recalls, and in 1985 she went on to earn an MBA from Arizona State University, as part of the Executive Program. After receiving her MBA, Carter held responsible corporate positions and began writing Human Resources Management and the Total Quality Imperative, a book that explains in detail how human resources can be a powerful force for sustaining efforts throughout a company. Carla has been named “one of seven leading women in the Quality field today” by Quality Digest magazine for her superior ability to install best practice systems and processes. In 1990, Carter launched Carla Carter & Associates. In her role as president, she was also featured in The Business Journal for “benchmarking as the way to better all businesses.” She has also been cited as “valuing long-term customer relationships and delivering services that achieve both short- and long-term objectives.” In addition to her work as a consultant, Carter teaches dynamic classes not only for her clients, but also for University of Phoenix and Arizona State University. Her knowledge has also been communicated through numerous published articles in magazines, journals and conference presentations. To aspiring entrepreneurs, Carter suggests a sound business philosophy and stresses that they “will have to work hard, and in the end they must deliver. They must learn that having a good reputation is very important in the corporate world. You must build trust and confidence with your client.”

“I believe knowledge and the ability to make change are the keys to success. We help our clients move their organizations forward,”

Carla Carter & Associates, Inc.
www.changeexcellence.com

Building Assets During Tough Economic Times
By Mary Ann Vaccarello Glover Davis and Alan Rosenbaum of Davis & Rosenbaum Financial Services Inc. have earned their money the hard way: building and sustaining people’s continuing assets, even in harsh economic times. Originally, the firm’s creation was a joint decision between the partners to start an income tax and accounting practice, which then developed into a broader practice involving retirement planning, Davis said in a recent interview. Schooled in business, Davis graduated from New York’s Pace University with a MBA in accounting and finance. He was enrolled in the CPA program, but even then he knew that he was aiming for a broader career. Today, the independent venture he created is still going strong. Some of the additional services the company provides are college planning, profit-sharing agreements and estate planning. Clients include both individuals and corporations. The firm is attuned to the financial needs of the average American, many of whom have been hit hard by the recession. Davis & Rosenbaum lives by this corporate mantra: “To create and maintain wealth for our clients through long-term effective asset management.”

success program. “It’s aimed at people looking to get online for the first time, or giving established businesses a boost by upgrading their website or their online marketing program,” he said. “They may be good at operating their business and traditional marketing, but they forget that when they put up their website there’s an online marketing component. by Michael Gordon Whether it’s search marketing, website services, web People spend way too much on creating their website, design, web development or e-commerce, Ed Kundahl, and not enough on marketing. Social marketing is a Ph.D., and his company, IdeaOverTen, LLC, use big part of it, and global marketing is getting to be analytic skills to optimize the return on a business’s very important.” “Vertical Directory is another company I online presence. “We look at things from a scientific point of view started,” he said. “We’re creating directories for because that’s my background, and it applies to different industries—niche directories. We’re marketing, especially search marketing,” he explained. launching CityBarHopper.com, Natalies List. “We look at things more analytically than a lot of com, which is a wedding vendors’ directory, and companies in terms of trends, and reasons for trends. MarcellusShaleDirectory.com, to take advantage of We don’t overreact; we look at the underlying reasons the second largest reserve of natural gas in the world, centered in Pennsylvania.” and then make adjustments.” The range of services offered by the company is “Whether you’re local, national or international you extensive, with an emphasis on search marketing. really need to consider the search engine marketing “Search Engine Marketing includes search engine component,” he concluded. “And you have to optimization, directory submission, article and look at mobile marketing and social marketing; press release creation and distribution, social media you can’t ignore that part of the equation.” That marketing, and pay per click optimization and holistic approach to online marketing is what sets IdeaOverTen apart; it’s the best way for clients to get management,” said Kundahl. One of the areas of expertise is working with the most out of their internet presence. advertising firms. “We have a white label program designed for advertising agencies and web designers,” he explained. “We offer our full complement of services to agencies and web designers, who resell the services to their clients.” He also offers a business 34

The Science of online MarkeTing

Making a Difference
by Daniel Horowitz
With 31 years of experience behind him, David R. Taggart, a partner at Bradley Murchison Kelly & Shea LLC, is considered one of the most respected lawyers nationwide. He has been recognized as one of The Best Lawyers in America in 2009 and 2011 for his work in commercial litigation, construction law, energy law, labor and employment law, mass tort litigation, and oil and gas law. Although he primarily handles commercial litigation and transactional cases, Taggart’s work often tackles complex legal issues. “[The cases I handle] frequently involve novel combinations of law and fact, with heavy economic impact,” Taggart said. In fact, Taggart’s breakthrough case came in late 1990, when he represented Southwestern Electric Power Company, a major electric utility company. The case involved a dispute with the Texas Public Utility Commission over long-term contracts for fuel and fuel transportation for some of its solid fuel-fired generating units. “Successful resolution in favor of Southwestern Electric Power Company resulted in refunds to all of its affected customers in its tristate area,” Taggart said. Born in Midland, Texas in 1951, Taggart obtained a B.S. from the University of Louisiana at Monroe, and later continued his legal education at the Paul M. Hebert Law Center at Louisiana State University. During his time in law school, Taggart served as the Executive Editor of the Louisiana Law Review and was also inducted into the Paul M. Herbert Hall of Fame. After graduating with his J.D. in 1979 in the top ten percent of his class, Taggart was admitted to the Louisiana State Bar. He then decided to work for the Shreveport law firm of Hargrove, Guyton, Ramey and Barlow, a predecessor to Bradley Murchison Kelly & Shea LLC. “A friend of mine, Dan Sawyer, a local judge, said that was the firm he would like to work with,” Taggart said. “His advice was correct, and I owe much of my success to his mentoring and his advice. Now, I’m a senior partner and a mentor to younger partners and associates.” Currently, Taggart is involved in a large number of cases that blend law, fact, and economic impact. “There are 30 to 40 major active cases in which I’m the lead counsel,” Taggart said. “We represent major corporations, and many national or regional firms in many different state and federal arenas, often in federal court. I concentrate on the energy industry, with an emphasis on construction. I’m currently involved in various interstate and intrastate natural gas gathering and transportation infrastructure expansion projects in the southeastern part of the United States for various clients. ” acknowledges that there are some substantial problems in the legal system, particularly in instances of judicial selection. “In Louisiana, the judiciary is elected,” Taggart said. “I have always been critical of the election process for our state judiciary and believe that we have to go to a merit selection process. With the proliferation of cases and with the ever-increasing industry reliance on technology, we have to find a better way to select the best qualified and knowledgeable jurists. “ Although the recession has greatly impacted many working in legal professions, Taggart’s practice has not significantly been affected. “In the early spring of 2008, Chesapeake Energy discovered what has been touted as what may be

in the Field of Law

ultimately be the largest natural gas deposit in the continental United States: the Haynesville Shale, a gas bearing formation underlying literally thousands of square miles in East Texas and North Louisiana,” Taggart said. “Beginning in the spring of 2008, there was a feeding frenzy of oil companies vying for acquisition of leases and mineral rights. That not only generated a need for housing and infrastructure expansion, running opposite to the general economic downturn nationwide, but I think will fuel the local economy for decades, possibly for 30 to 40 years if some predictions of the Haynesville Shale’s productive capacity are correct.” Due to the positive impact that Taggart’s influence has had on many important cases, he notes that his position as a senior partner at Bradley Murchison Kelly & Shea LLC serves a far great purpose than just paying the bills. “I feel like I’m making a difference,” Taggart said. “It’s not just a nine-five job. There is an opportunity to help people with problems that are important to them. In the process, I have an opportunity to do something that I love and which, I hope, makes a difference in the lives of people for the better.”
www.bradleyfirm.com

for the Corporate World
by Wendy Connick

Image-Maker
reshape their brand images and develop cutting-edge marketing strategies. “We specialize in marketing and branding, but we develop an integrated system with our clients,” Hochhalter explained. “We collaborate together to create ideas that make a difference in the professional lives of marketing organizations, their customers and employees.” He describes his position at Mobium as a “Partner of creativity-strategy-connectivity.” He mentors countless creative teams and oversees their client work, while continuing to develop branding strategy and integrate communications. The latter is an important facet of Mobium’s approach – their service offering includes both developing a new branding image and conveying this image to its customers and employees. The company’s work has been honored by awards from the Business Marketing Association for Agency of the Year in 2003 and Creative Team of the Year in 2008. Just last year, Mobium was awarded the BtoB Best Award for the best business-to-business print and advertising campaign of 2010 from Crain’s BtoB. They also dominated the Advertising Creative Excellence (ACE) Awards in 2010 by winning 27 awards in 18 different categories – far more than any other agency.
mobium.com

G

ordon Hochhalter is a craftsman.

Communication Arts, B-to-B, Advertising Age and Art Direction magazines, and he has written seven books on business communications. But it didn’t happen overnight. “In college I studied architecture and loved the creative part—I was not good in math. So I moved over to His craft involves advancing his journalism, where I met professor clients’ company image over time. Ray Beckham. He showed me As a veteran business executive, work Bill Bernback had done at he has spent nearly forty years BBDO. It was creative, and smart, working with businesses such as and engaging,” he said. From that Pitney Bowes, Time Warner Cable point on, he knew that marketing and Motorola in an effort to change was his niche. Unlike most and shape their brands. copywriters, Hochhalter prefers Like most entrepreneurs, to start a project by visualizing an Hochhalter’s life has been a study idea and then developing the copy in evolution. “I had developed to match. This approach blurs the visually, and then I went to work boundaries between art direction for Mobium. By early 1991, there and copywriting,making it difficult was a new media emerging on the for him to fit into the standard ad market. We changed the culture. agency mold. So instead of joining We developed positioning and an agency, he chose to work directly branding in the market. We worked for clients. “After graduating with our customers. We gave them from college, I went to work for an emotional incentive, and then Armstrong Industries,” Hochhalter we delivered,” he said during an said, “which had a large in-house interview with The Suit Magazine. advertising department of over 100 A renowned expert in brand people.” research and strategy, Hochhalter After years of work for Armstrong has won hundreds of awards from Industries and, later, R.R. some of the most prestigious Donnelley, Hochhalter joined organizations in the marketing Mobium LLC as a partner. Mobium and advertising industry. His work helps its clients – including several has appeared in Graphis, Print, Fortune 500 corporations –

36

Tax, Finance and Business Planning
By Mary Ann Vaccarello Beverly Jones has been absorbing financial knowledge since her college years. Working as a secretary in an accounting firm while earning her degree, she developed a keen interest in the field, which led to the establishment of her own firm, Beverly L. Jones C.P.A., PC. In addition to in-depth tax planning and financial analyses, the firm helps clients to protect their assets and manage their cash flow. For the past fifteen years she has been keeping abreast of the complexities of tax regulation. “To stay current with the American government’s constant legislative changes in accounting trends, I attend seminars held by the AICPA (American Institute of CPA’s) and the VSCPA (Virginia Society of CPA’s),” she said. Visitors to the firm’s website, www.bljcpa.com, can view the constant updates of governmental changes in rules and laws of accounting. There are sections with Tax Tip of the Month, Business Tip of the Month, and Tax Legislation that shows acts that have been signed into law. Jones’ firm has weathered the economic turbulence of the last 2 years, despite some impact on her clientele in the real estate and construction industries, who have lost revenue or gone out of business. She is also pragmatic, and utilizes the services of other professionals for some aspects of the business. “If you want [a] business to succeed, you need a good lawyer”, she said. But of course, her professional services are essential to others who want to develop a successful business model. “Guidance in law and finance is the crucial beginning for any entrepreneur to avoid mistakes like falling behind in taxes.” In the future, Jones expects to expand her credentials by becoming a personal financial specialist this year. In this capacity, Jones can serve the CPA field by keeping firms up to date with new strategies in financial planning, taxes, businesses, and other services.

www.bljcpa.com

The Austin Company Offers Reliable Farm Management to Nebraskans
By Wendy Connick William White spent his boyhood on a farm in Nebraska, a largely rural state that devotes 15 million of its acreage to corn and soybeans. He’s quite familiar with the problems local family farms are likely to encounter—and today, he’s in a position to help. White is the president of The Austin Company, Inc. a Nebraska-based professional farm-management company established in 1947. Since agriculture is largely at the mercy of the weather and other uncontrollable factors, farmers have to cope with a high level of risk. They are also affected by political events, such as the 16-month grain embargo of the 1980s, when President Carter announced the suspension of sales for 17 million metric tons of wheat and corn. Furthermore, farming is the only business that buys retail and sells wholesale, which means that profit margins can be thin even in good years. Good farm management is vital to give the farmer as much control as possible over those factors that he can influence. To that end, The Austin Company provides analysis tools, marketing help and worker supervision, as well as assembling an appropriate insurance package to compensate farmers when nature is cruel. The company also does land appraisals and sells real estate to help new farmers get started, and to help existing farms expand. “In the beginning I didn’t start as the president,” White said. In fact, he started out as a teacher. He graduated from the University of Nebraska in 1959 with a master’s degree in school administration. By 1970, he was teaching principles of business at South East Community College. Then, in 1973, he switched tracks and began working in a real estate office. After achieving success in these varied fields, White finally transitioned into farming assistance and moved up through the ranks at The Austin Company. With his early background in agriculture, he’s glad to be in a position where he can help families and companies make their land as secure and profitable as it can be.

Business in the Breadbasket

www.austinfarmmgt.com

Kre8tive Law Group

A Client-Oriented Law Practice with an Online Solution
by Scott Amundson

Andrea Riccio entered the field of law with a vision – to eliminate the tension between practitioners of law and the clients they are supposed to serve. As the Managing Lawyer at Kre8tive Law Group, he has been pursuing that goal despite resistance in the legal community. “Sometimes I feel like I’m swimming upstream,” he revealed. But the proof of his success and integrity is evidenced by the continued loyalty of his clients. Riccio asserts, “[Our practice] is more of a solicitors’ practice than a litigators’ practice. We focus on keeping our clients out of court. Our firm leverages technology, not people.” The firm’s expertise is in corporate and commercial real estate, as well as intellectual property law. Riccio is licensed in the provinces of Ontario and Alberta and relies on independent contractors to help out on large deals. The carefully assembled teams have represented clients in deals ranging from $500,000 to $15 million. One highlight of Riccio’s career was being retained by a large European beverage company. He also gets great satisfaction from the firm’s ability to handle many cross-jurisdictional transactions. Riccio dreamed of being a lawyer when he was in school. He graduated from the University of Alberta with a great deal of experience in moot court, and got his start practicing law on Bay Street in Toronto. After five years, Riccio moved back home to Calgary, where he worked for a commercial firm for three years. This experience encouraged him to open

www.kre8tivelaw.com the predecessor to Kre8tive Law in 1997. He had noticed tension between the traditional way of practicing law and the way in which his clients would prefer law to be practiced. Riccio felt that this did not have to be the case, and his several years of success have proven him right. He acknowledges that being an advocate for change is challenging; however, his clients strongly appreciate his work, and they reward him with their loyalty. Riccio says that the effects of the financial crisis have not all been bad for his business. According to him, “The economic downturn has spurred Canadians to begin buying up more property in Palm Springs, Arizona, and Las Vegas.” Riccio also believes that entrepreneurship is critical to getting the economy back on track. “It is the only way that Canada and the United States are going to generate new jobs,” he asserts. “Some of the manufacturing jobs will never come back. New thinking and new industries are needed to put us back on top.” Riccio is very excited about new innovations at Kre8tive Law Group. They are in the process of launching an online platform that he believes will revolutionize the legal profession. According to Riccio, online technology will allow legal firms to provide quality representation for start-ups and small businesses who cannot afford the current prices in this tough economy. Riccio says, “The rules and regulations have not caught up with the technology. The United States is far ahead of Canada in adjusting their regulations.” He believes that more people in the industry should take advantage of the benefits that technology offers them. Riccio is optimistic that his firm will be able to overcome the regulatory hurdles facing the launch of their online project, and looks forward to the service taking off in popularity.

39

Ronaldo Martins has never shied from the spotlight. In fact, in 1975, when Fiat decided to introduce their manufacturing plant in Brazil, Martins was hand-picked for a top-notch position.

RONALDO MARTINS &Advogados
www.ronaldomartins.adv.br

Getting Ahead
“I was selected to manage the recovery of several [large] tax benefits granted by the local government. In that moment I decided to focus on a legal career,” Martins explained. At Universidade Mackenzie in São Paulo, Martins originally earned degrees in economics and accounting. “My inspiration was to ally [both economics and accounting] with a legal practice, since few professionals are able to achieve this level,” he said. Eventually, Martins received a Master’s degree in Policy and Economic Law. When Ronaldo Martins decided to establish his own law office Ronaldo Martins & Advogados, his goal was to create an outside-the-box offering – a law firm that was designed specifically to work well with his clients’ own legal departments. “I had always worked for multinational companies,” Martins told The Suit Magazine. His job was to choose outside law firms to handle legal matters, and then to work with them 40 to get the job done. So he had first-hand knowledge of the relationship between corporate legal departments and outside legal firms. “We started from two fundamental premises: not to be just one more regular law office, and to extinguish all the barriers between the internal legal department and the external law office,” he said. “Thus, gradually, we developed the concept of a highly specialized law office as an extension of the internal legal departments of the companies that are now our clients.” The firm now has offices in São Paulo, Campinas, São José do Rio Preto, Curitiba, Rio de Janeiro, Brasília and Uberlândia. Martins is a member of the Brazilian Bar Association and is licensed to practice law in São Paulo. In his native country of Brazil, the law has a great deal of influence on day-today life. Martins considers lawyers to be an essential element in the fight to protect people’s rights. “This is what motivates me

by Wendy Connick

to practice law,” he said. Martins’ background in economics and accounting has provided an ideal foundation for his work in tax law and tax planning, but he hasn’t stopped there. “I initiated my activities in the tax field at IBM. But now, [I typically work on] merger and acquisition transactions and business development support for our clients... I also handle federal cases. Nowadays, 45 percent of my practice time is spent on transactional law cases,” he explained. He is also Co-Chairman of the Ethics Committee of BRITCHAM - the British Chamber of Commerce for Brazil. As an entrepreneur, Martins appreciates how difficult it can be to start and manage a business. “Doing business in Brazil is a difficult task because it demands knowledge of several subjects... Nevertheless, doing business in a responsible manner and following the laws really helps us to develop our economy,” he said. When asked about his favorite moment as a lawyer, he replied, “The first time I did an oral hearing for the Federal Supreme Court.” Martins believes that the court system still has room for improvement. “[We need to] use technology and improve the quality and training of lawyers and of judges. In accordance with our educational system, it is important for all law students to study judgments on all legal levels. Thus, students can participate in relevant cases several times.” Above all, Martins knows that a constant thirst for knowledge is the most important trait a lawyer can have. “The best advice anyone has given me,” he said, “was to keep studying and to always improve

A No-Nonsense Approach to Corporate Training
By Wendy Connick Dr. Patricia Pitsel doesn’t mince words. “I don’t want to work for a jerk. It’s tough enough working for yourself,” she says. Pitsel is the founder of Pitsel & Associates, a Canadabased consulting firm. “My biggest challenge is that sometimes my presentation is not what the client wants to hear,” she admitted. “I’m not soft; I’m direct.” But that approach is often exactly what her clients need. Pitsel & Associates, located in Calgary, Alberta, primarily serves management personnel. Their task: to help business owners and managers create healthy, productive workplaces. “My presentations are unique. Practical things regarding training in different areas, instruments. I customize the presentation, and I use a lot of humor,” Pitsel said in her interview with The Suit Magazine. “80 percent of my work is in Calgary, with 60 percent of that in the oil and gas sector. I do a lot of work with the government, in the areas of police and fire departments and EMS,” she said. “An oil company’s major outlay is not staff. Their main costs are drilling activities and technology, but now with tightening belts, deciding whether to layoff or stop hiring becomes important. Pitsel didn't start out as a training consultant. “My first career was teaching, but I had a conflict with the superintendent, and so I went back for a Ph.D. in counseling psychology. I worked as a training manager for the government, and then as a training consultant for the oil and gas industry. I started as a sole practitioner in 1982,” she said. “There wasn’t a day when I didn’t want to go to work – do what you love and money will follow.” She hasn't entirely given up on teaching, though – in fact, Pitsel was awarded the Outstanding Instructor Award in Continuing Education from the University of Calgary five years in a row. She also does public speaking.. “My best marketing tools are breakfast or lunch presentations, which I frequently do at no charge for non-profit organizations: “I haven’t done cold-calling in 20 years.” www.pitsel.com 41

A Passion for Law
www.kaplaw.com

Barbara Anisko
By Wendy Connick

“You have to fight for your clients. I enjoy getting to protect the constitutional right of our clients to use and enjoy their property,” Barbara Anisko told The Suit Magazine. And Anisko is as effective as she is passionate; her firm, Kaplin Stewart, earned a first-tier ranking in the 2010 edition of the “Best Law Firms” list published by Best Lawyers, in the legal arena of Land Use and Zoning. As a principal of the firm, Anisko has a reason to be proud. “I’ve been [with Kaplin Stewart] since 1999 when we had 11 lawyers,” she told The Suit Magazine. “Now we have 33.” Anisko is a member of the firm's Commercial Litigation and Land Use & Zoning departments Anisko has served as lead counsel on a wide variety of cases, including commercial disputes, real estate transaction disputes, land development and zoning disputes and disputes with state, county and municipal governments and agencies. “I litigate constitutional tort claims to protect the rights of individuals to use and develop their land in the manner they choose,” she said. “you have to be creative. You have to aggressive. To protect your client’s property rights in land use and zoning disputes, you sometimes have to sue government agencies and officials.” Anisko has filed petitions for certiorari with the U.S. Supreme Court on land use issues and has argued land use issues before the Third Circuit Court of Appeals. .Anisko, in her 30 year legal career, has represented clients in a wide variety of matters on both the local and national level. She represented an Oklahoma oil field services company in a $3.5 million fraud case involving an oil well fire in Uzbekistan. “I even represented a fighter in a lawsuit against Don King,” Anisko reminisced. “Every case is different.” She has represented plaintiffs and defendants. In 2009 she scored a major victory for a local Delaware landowner in a case against a national home builder. At the height of the distressed housing market, the 42

home builder tried to walk away from a phased land sale contract and stick the landowner with the cost of improvements it installed on the land including a costly sewage treatment plant. Anisko sued the builder for breach of contract and won. The homebuilder countersued for seeking over $20,000,000. Anisko won. At the conclusion of trial, the trial court awarded the landowner a $1 million deposit, denied the home builder’s claim and ordered the home builder to give the landowner access to the treatment plant .counterat no charge. The Delaware Supreme Court affirmed the trial court’s decision. To Anisko, the most rewarding aspect of being a lawyer is getting a just result for her clients. To be a successful lawyer, she said “you have to have a passion for the law and be willing to work hard. I still want to make a difference,” she said. “ Anisko attended Temple University’s James Beasley Law School in Pennsylvania. While at Temple, she was an editor of the Law Review and clerked for a Federal District Court judge. “I observed lawyers, read papers, did research, put together memoranda and drafted opinions,” she said. Anisko graduated cum laude in 1981. Her professional mentors included her college professor Francis Graham Lee; her former partners at the Dilworth Paxson law firm where she started practicing law and perfected her commercial litigation skills and her current partner Marc Kaplan, an expert in land-use. In addition to her legal practice, she is a lecturer and gives seminars on various topics including property rights, land use and real estate law. When it comes to being a woman in the realm of legal work, Anisko acknowledges challenges. But Anisko has proven that the challenges are no match for her ambition and dedication; her growing firm looks forward to continued success as it fights for justice, one case at a time.

By Daniel Horowitz For over a quarter-century, Jeannie Beckett has been working the rails in the transportation industry. Her focus has been the development and operation of high-speed rail lines and megatransportation facilities. Her company, The Beckett Group, is a consulting firm that Beckett describes as “specializing in transportation, partnering with the State Rail Plan in Washington.” Beckett cut her teeth in the industry during a twenty five-year stint at the Port of Tacoma. There she played a number of roles, providing a broad background in port operations and development, as well as road and rail access. She was responsible for port comprehensive planning, emergency management planning, project implementation, and funding solutions. Eventually, she realized that she could address a wider array of the community’s needs as an

On The RightRail Infrastructure Track Enhancing Transportation and
independent consultant. “Working as a consultant I [could] network and explore partnering with other firms in the state of Washington,” Beckett explained. In addition to her work in transportation, Beckett has a strong background in finance, providing her clients with insights into costbenefit analysis, project funding solutions and internal controls including contract compliance. “What separates us from our competitors is that we tailor our services to your business, your challenges, and your people,” she said. “Having a good plan is half the battle; execution is our goal.” Beckett attended the University of California at Berkley, where she received her B.A. in Economics with an emphasis on Transportation in 1976. She later earned her M.B.A in Finance from San Francisco State University in 1980. Ever since her college days, Beckett has been a huge proponent of small businesses, believing that “we need more small business tax initiatives for solar usage.” Although she has been affected by the shockwaves of our recent economic collapse, the Beckett Group is in a strong position. “The company has grown 25 percent this year,” she reported. Recently, they have been working on a High-Speed Rail and Freight Initiative in Washington. Additionally, the group has been part of a planning team that is working with the European Union on their 30-year Sustainability Strategic Plan. “The world is chasing the same businesses and the same projects,” Beckett said.

www.thebeckettgroup.org

Blazing a Trail
in Fire Prevention
by Scott Amundson Ed Spahn makes his living putting out fires—even before they start. The business of fire prevention is one that demands creativity. Every case is unique, so Spahn is always thinking on his toes. “You’re not going to find a ready-built fire prevention system that allows a company to transfer ethanol from large rail tankers to trucks and then transport that over the road. So you have to engineer it, supervise it into construction, test it and be done,” explained Spahn, a process engineer who meets the fire prevention needs of medium-sized companies. “When a company has a problem, they come to me to solve that problem,” he added. Spahn has had a long and storied career. For 35 years he was a fire combat officer. Today, he leads the efforts to prevent a destructive blaze before it begins. He has fire-proofed the largest garages in the United States for Universal Studios. He also does a great deal of contract work with local hotels. “The owner of a hotel came and told me he couldn’t get his fire alarm to work,” Spahn said. As in every case, his solution had to be not only effective, but economical. “You have to ask, ‘How do we get this thing back in service with a minimal cost to the owner?’” he explained. In today’s environment of ever-evolving technology, Spahn knows that in his field, computer programs still don’t hold a candle to human ingenuity. “You can’t really [use computers] to solve every problem,” he said. Of course there are plenty of codes and protocols in the fire prevention industry, but he knows that codes can fail; in the end, everything comes down to the basic laws of physics. “You know there are codes and standards. They are prescriptive codes, which means they are written down and given to the designer to use. But those prescriptions don’t fit all,” he explained. Upon entering Spahn’s office, visitors will see on the wall

“Clients are now seeking help because certain issues can no longer be ignored and need to be addressed within organizations.”
a favored phrase that reads: “The laws of physics rule in this office, despite the prescriptive codes.” Despite thorough plans for prevention, it’s impossible to eliminate every risk all the time. “You never know when an emergency is going to arise,” he said. “Your plan has to be in place within five minutes. You must immediately surround your problem. Property conservation is a secondary concern; the primary concern is life.” Even in emergency situations, Spahn takes a level-headed approach to leadership. “I try to exhibit patience and control,” he said. In the Midwest, grain elevator explosions are relatively common, and they present particularly tricky challenges. “In Nebraska, there are a lot of grain elevators. There’s nothing more impressive than a grain elevator explosion,” Spahn said “You never know when it’s going to blow. The dust from the explosion can settle in the various nooks and crannies in the area and lead to more fatal explosions that could occur suddenly, at any time and without any warning.” Working in fire prevention is an extraordinary undertaking, but there is always an element of danger. “I’ve been forced to provide terrible news to the families of team members who are killed in action,” Spahn said. It’s not an easy career, but fire prevention is in his blood. In fact, one of his sons followed him into firefighting, and another is a lieutenant on the bomb squad. Spahn is proud to pass his passion along to his sons, but he’s not done yet. “I don’t want to have to retire until I’m 80,” he said with a laugh. 45

to Maximize Human Resource Potential
by Jacey Fortin Nothing delights Kayla Barrett more than illumination. “I love to see light-bulbs come on for people!” she exclaims. Barrett is referring to ideas, not watts; she’s the founder of Organization Impact, a consulting company specializing in human resources, leadership cultivation, and organizational development. Through one-on-one training, team-building workshops, employee retreats and more, Barrett innovates ways for her clients to create environments where employees can live up to their full potential. “While our focus is the investment in the human capital of an organization, the ultimate goal is to help a company create and maintain its competitive advantage,” said Barrett. “We simply recognize that companies will never reach their objectives unless employees are performing at their very best.” In her line of work, Barrett believes that a personal touch is important, and that’s why she’s got an edge over her competition. As the owner of a small business, she can tailor her solutions to each company’s needs. “There are other companies that do education like I do, but it’s somewhat canned,” she says. “We design and customize our education around our clients. Nothing we do is off the shelf.” Barrett’s journey began at Murray State University in Kentucky, where she earned her Bachelor’s and Master’s degrees. “I began as a business major,” she recalls, “but it didn’t excite me.” Then she took a communications class, and it sparked her interest. She decided to make a change, and so she sat down to talk with her professor, Dr. Jerry Mayes, chair of the new Organizational Communications program. When Barrett sat down in his office, she was struck by a poster hanging on the wall. In big letters, the poster read: ‘What in the world can you do with an organizational communications degree?’ A list of potential careers was spelled out below, and as Barrett remembers, “there wasn’t a blank spot on the paper!” The possibilities seemed endless, and Barrett felt her light bulb switch on. She changed her major, took an internship at Mayes’s consulting firm, and hasn’t looked back since. She set out to gain the experience she needed by working in training, HR, and organizational development. Then, in the fall of 2006, she partnered with two contract companies and began building her own client list. Organization Impact had begun. Despite starting her company at the onset of an economic downturn, Barrett hit the ground running. “My first two years were very strong,” she says. “But 2009 is where I saw the bottom fall out.” Luckily, this cloud has a silver lining. “Recession forces you to focus on what the consumer truly needs. I do believe that as difficult as our recession has been, it’s given birth to new ideas and businesses.” Organization Impact is thriving despite a tough economy, and Barrett is only just getting started. “Going forward, my long-term goals are to deepen my existing client relationships.” She’s discovered that effecting change through organizational development is not a one-step process; continuous interaction is essential. “I’d like to [meet] with organizations once a quarter in order to create a long-term relationship,” she said. It’s also important to Barrett that she works for companies who do good work. “As a Christian, I believe that giving back to the community is important,” she says. “Organizations that have a good cause, like community centers and church ministries, often depend on volunteers.” For these organizations, the challenges can be great given their limited financial resources. “Yet they are striving to truly impact society,” said Barrett. “We are sensitive to that and want to help them through leadership principles from a biblical perspective.” That personalized touch is what sets Organization Impact apart. Barrett is passionate about her work, and, it’s about more than just profitability. “You have to remember who you are,” she says, “Your job should never define you. You are more than a paycheck or a business card.”

Personalized Training

www.organizationimpact.com

Quality, Economy, Style.
At KTM Properties, Home Repair is a Family Affair.
by Wendy Connick When Tara Saxton joined her father, Charles Minasalli, and uncle, Mark Minasalli, in creating New Hampshire-based KTM Properties, LLC, she was carrying on a family tradition. The Minasalli family has worked in construction for over 25 years. That longevity has been the result of high-quality work, garnering some high-profile recognition. “We have been featured on ABC’s Extreme Makeover Home Edition,” Saxton said. KTM Properties specializes in construction remodeling and design. “We do siding, roofing, flooring, painting, windows, roofing, kitchen replacements, and rehabilitation,” Saxton said. “We work on residential properties with 20-30 units or 200-300 units, building from scratch. We also do decks and trellis work, as well. We also specialize in lead abatement, mold remediation and asbestos removal through our sister company Environmental Restorations, Inc.” She attributes her success to her work ethic and insistence on excellence. “We have a competitive edge. We take pride in our work. If a customer has a 3:00 a.m. flood, we’re there,” Saxton said. As for her experience as a female in the male-dominated construction industry, she said, “[As a woman] it sometimes takes more yelling for me to get things done. I’m not treated differently by the customers. [And with vendors] I’ll get an answer no matter how much I have to badger them.” That’s the approach she follows whether she’s finding the right windows or getting hold of a dump truck. In addition to providing basic remodeling services, KTM does technical projects such as HVAC work and even setting up home intranet systems and WIFI networks. They also do external work, such as roofing and deck building. Their location in New England has given them plenty of experience in repairing weather damage from the harsh local winters. “My family and I started KTM in 2004,” Saxton said. “I also have an electrical contracting business. As a minority businesswoman, it gets us into contracts that require a percentage of minority owners. Environmental Restorations Inc., owned by her father and uncle, provides an extra pool of skilled contractors from which to draw. In addition to general contracting work, Environmental Restorations offers specific services such as asbestos removal, fire restoration and Farrow System cleaning – a process by which paint and other coatings can be removed from delicate surfaces without damage. Saxton and her family’s goal for KTM Properties was to create a “one-stop shop” for remodeling. To that end, they work with large numbers of subcontractors. “We average a staff of 35-40 people, and work with various subcontractors, and in total at times manage over 100 people,” she said. The company also takes advantage of advances in technology to improve its service offerings. The combination of a wide skill base and a high level of technology makes it possible for KTM to complete a wide range of product types. Before joining with her family to found KTM, Saxton attended Babson College, earning a bachelor’s degree in business management and marketing. She said, “My mentor was my father. He never stops. He works 90 hours a week – keeps goin’, keeps busy – that’s where I got my work ethic and drive. I’ve been working seven days a week for I don’t know how many years.” Saxton’s hard work has paid off; even the recession has not stopped her. In 2010, the infusion of economic stimulus money resulted in contracts with the Federal Department of Housing and Urban Development to rehabilitate properties and bring them up to code. With such resilience and a proven history of drive and dedication, KTM is looking forward to success for generations to come. www.ktmproperties.com 47

The Entrepreneurial Attorney
A true entrepreneur, Jamy Johansen keeps a lot of different irons in the fire. Primarily a criminal defense lawyer, Johansen also dabbles in real estate and pens scripts as a novice screenwriter. After working for an attorney in Superior, Wis. for nine months just after finishing law school, Johansen struck out on his own. “At first it was daunting,” he said. “I handled a lot of public defender cases. Also, attorneys that had conflicts would call me.” But Johansen has surmounted t h o s e obstacles. Today, his expertise covers a wide spectrum of law, including elder law and estate planning, family law, divorce and custody issues, and personal injury cases. Johansen has always had strong ethical standards. He has defended those whom he felt were wrongly accused of criminal offenses. One of Johansen's clients was a passenger in a vehicle that was pulled over by a police officer. The officer checked the license plates, searched the car and charged the client with felony possession of marijuana. Upon hearing Johansen’s arguments, the judge agreed that the search was unwarranted and dismissed the case. Another client was charged with felony sexual assault, which Johansen felt was extreme. Thanks to his efforts, the jury acquitted his client of the felony. And his successes have not gone unnoticed. Johansen served as President and Vice President of the Douglas

By Wendy Connick County Bar Association. He was also cited in Super Lawyers in 2010, and was among the tiny percentage of listed lawyers who are less than 40 years old and have less than 10 years of experience. As a sole practitioner, Johansen says, “[I have] to think out of the box.” One of the main challenges he faces is “juggling the business end of the practice with the attorney side. There are expenses to be taken care of, and the [administrative] handling of cases.” He has also invested in real estate and put his screenwriting ideas on paper, without assurances of a return on his investment. Calculating risk independently is one of the arts of the entrepreneur. Johansen's philosophy is that “even if it doesn’t work, it was still fun doing it.”
www.johansenlaw.com

A Lawyer Who is Always Prepared for Battle by Scott Amundson As a tort lawyer, Kevin Berry enjoys the rigors In cases involving large sums of money, a strong and rewards of the litigation arena. “Cases are a moral compass has been crucial. One of his most competition,” he told The Suit Magazine. “It wasn’t satisfying moments as an attorney was a pro-bono case until my fifty-second trial that I had my second loss. involving civil rights liability. “A locality was trying to stifle a real estate developer,” he recalled. “The Now, I’ve probably tried around 150 cases.” Berry is currently a partner at Duane Morris LLP, theory we followed was that under the local zoning one of the largest law firms in the world. “We provide regulations, he had a property right entitling him to a high-quality work product to our clients, using develop. [The case involved] RICO counts against creative approaches,” he explained. “ And [everyone local officials. There was collusion between different aspects of government, and there was a blacklist. We here] is extremely ethical.” His clients typically include individuals and companies won a $10.2 million verdict.” embroiled in financial disputes in the areas of banking, Berry has always valued sound advice. One of his coreal estate, insurance and re-insurance. All phases of workers, Tom Anderson, once told him, “Know the the trial process are included in his repertoire: pre- rules and be prepared.’ I overcame the nervousness trial motions, picking a jury, and convincing a jury at I felt in my first jury trial because I knew the law, the trial. “A lot of my work is motion practice work, the circumstances, the witnesses and the arguments.” back and forth,” he said. www.duanemorris.com

Fighting for the Underdog
by Scott Amundson Many lawyers are in business solely to generate revenue. Tracy Miner, a criminal defense attorney with Mintz, Levin, Cohn, Ferris, Glovsky and Popeo, P.C., is an exception. “I grew up in a poor family, and so as a lawyer, I wanted to fight for the underdogs,” says Miner. Miner stresses that “lawyers and judges reflect society. We represent the people, not the other way around." She is adamant that this should be more clearly communicated to the public. "People should not be afraid of walking into courtrooms. Lawyers and judges need to be friendlier to people. There needs to be an agreed-upon [process], rather than having people and families wait while judges randomly cancel hearings. The courts need to run more efficiently.” In one protracted case stretching over a five-year period, Miner represented a former director of a major pharmaceutical company. At issue were allegations of a multi-count healthcare fraud conspiracy. In the end, her client was found innocent of all charges. Her involvement in that trial provided insight into the recently passed health care bill. “The healthcare reform is well-meaning. But the bill is too big and difficult,” Miner explains. Miner’s work has attracted the attention of her peers. She was selected as one of the Best Lawyers in America 2011. She's been recognized as a Massachusetts Super Lawyer every year from 2004 to 2009. In the beginning of her career, gender was an issue. “I was a young female lawyer. There were challenges, but now, women are growing as lawyers and general assistance council.” Reflecting on the economic impacts of the recession she says, "We are seeing more changes from people and entrepreneurs in the economy. People are trying new things, working hard to do it well, and then economic success follows," says Miner. "It’s always good to be who you are. You can't always fit into a successful mold.” 49

www.mintz.com

want to create a vaccine to prevent uninfected people from contracting the virus should they be exposed. Secondly, they are developing a vaccine to reduce the need for drugs in those people already living with HIV. “What we’re developing here is a vaccine for a global scourge,” says Dr. Robert McNally, the President and CEO of GeoVax. “I think the general public in America tends to think that it’s not an issue anymore. But for the last 15 years or so, the incidence of HIV has remained constant in the U.S. It’s still about 55-60,000 new cases each year,” he cites. “That’s why we’re out there working on a vaccine.” From the beginning, McNally was enthusiastic about the work being done at GeoVax. “I was really intrigued by the data. In 2007, I was asked to be on the GeoVax board, and a year later I was asked to be CEO. “The work of GeoVax has a great pedigree,” he says. According to the company’s website, “GeoVax’s AIDS vaccines were initially developed at Emory University by Dr. Harriet Robinson, currently GeoVax’s Chief Scientific Officer, in collaboration with researchers at the NIH and the U.S. Centers for Disease Control. The two component vaccines are commonly referred to as recombinant DNA and MVA vaccines.

Hope
Something must be done.

www.geovax.com

for an HIV Vaccine
by Scott Amundson

“Our focus is on developing AIDS vaccines comprising the major There are over 33 million people worldwide affected HIV-1 subtypes: A, B and C. These used alone by HIV, and treatment averages around $500,000 over vaccines can bedepending on or in combination a the lifetime of a patient in the developed world. local infection. Our first priority is subtype B, which is most common GeoVax, a biotechnology company based in Georgia, is not content to in North America, western South leave people vulnerable to infection. They are focused on developing a America, the European Union, human vaccine for HIV/AIDS, and their goals are ambitious. First, they Japan and Australia,” the website 50

states. McNally explains, “What I think really speaks highly for GeoVax is that during the past 20 years, the HIV Vaccine Trials Network (HVTN), through NIH funding, has sponsored over 80 Phase 1 trials for the initial evaluation of safety and immunogenicity of HIV/AIDS vaccines.” Of those 80, he is proud to report that “GeoVax’s vaccine is only the fifth to merit moving to an HVTN Phase 2 trial as a preventative vaccine. We should have a good idea of the results after another 10 to 12 months.”

trial. That is big news for us.” Currently, HIV-positive individuals do have access to medication that eases symptoms and delays the onset of AIDS, but McNally knows that those treatments are far from perfect. “What the public doesn’t realize is that, even though these medications are quite effective, they can also have a lot of side effects and they are also quite expensive. It costs $18,000 per year for an individual to fight the disease. A vaccination shot is a much more cost-effective way of combating HIV,” he says.

to raise additional money to speed the trials along,” he says. Creating vaccines presents unique difficulties. “Working in vaccines is probably more challenging than other treatments. A lot of the time we don’t understand the immune system and the way it works,” McNally says. “So it’s difficult to design vaccines that will be effective.” He notes that people have been trying to find vaccines ever since HIV was discovered, and he is confident that GeoVax’s vaccine will be effective.

As for a therapeutic treatment for Dr. Robert McNally graduated “Since 2001, the company has been those with HIV, McNally is happy with a Ph.D. in biomedical quietly going about its business about the potential he’s seen so engineering from the University of running clinical trials,” said far. “This is really exciting. We will Pennsylvania. He has over 28 years McNally. However, GeoVax recently be able to watch how the vaccine actually controls the virus. An individual might [actually] be able to wean themselves off their oral medications. Early next year, we will see if we can control the virus in individuals who are infected.” McNally is also excited about an additive in the vaccine that has shown a 70 percent efficacy rate in protecting non-human primates. “When administered in series, our AIDS vaccines induce strong cellular and humoral immunity in non-human primates against multiple HIV-1 proteins. This suggests that GeoVax’s vaccines will provide protection against the development of AIDS in HIV-1 virus infected people,” the GeoVax website reports. of experience in academic and corporate clinical investigations, business management, research and regulatory affairs. He spent 14 years working with CryoLife, the first biomedical company to commercialize the low-temperature preservation of human implantable tissues for complex cardiac and vascular reconstruction.

“What we’re developing here is a vaccine for a global scourge.” -McNally
attracted the attention of rock-androll superstar Chuck Panozzo, bass player for the band Styx. The music veteran—he’s behind hits like “Mr. Roboto” and “Come Sail Away”— still tours regularly, but now Panozzo moonlights as a GeoVax spokesperson. Panozzo, openly gay and HIV-positive, wants to raise awareness about the quest to find a vaccine. The partnership crystallized after Panozzo met GeoVax’s lead scientist, Dr. Harriet Robinson, at an AIDS awareness campaign event in Florida. McNally is excited about Geovax’s promising outlook for 2011. And he is optimistic that there will be continuing interest in his efforts, saying, “I think there is always going to be support to continue to find an answer to this problem.”

During his tenure, the organization increased its revenue to $50 million, became a public company According to McNally, the results on the NYSE, and received world of that clinical testing with non- recognition as a leader in transplant human primates point the way to technology. further development. “Giving 70 percent protection is a fantastic At GeoVax, funding is an important number,” he says. “The second big part of McNally’s job. “We live thrust for the company for 2011 is principally off of grants that come to have that version of the vaccine from the NIH. They’ve been very into production and start a Phase 1 generous to us. But we still have

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A Life
By Gary Stevens Call him the modern-day Albert Schweitzer – on the front lines, fighting tropical diseases at the source for more than a quarter-century. He has been shot at 15 times in seven different wars, yet has never retreated, and once played a key role in war negotiation settlements between Somalia and Ethiopia. Professor Tomislav Prvulovic MD, MPH, Ph.D., born in 1936 in a town called Jezero in the former Yugoslavia, has expertise in international public health, bio-terrorism and infectious and tropical diseases. But what sets him apart from conventional doctors is the way he has applied that knowledge. “Albert Schweitzer is the only [western] medical doctor that has spent more time than me in the [world’s] poorest countries. I loved it. I loved the people,” he says in an interview with The Suit Magazine. “Send me where the problem is; send me where the action is. I don’t like the blah, blah, blah.” During the first half of his career Prvulovic got a taste of traditional medicine. “I was teaching in Houston 52

Dedicated to Helping Others
but it was boring. It was Texas guys just thinking of Texas, so I joined Flying Doctors of Africa (AMREF) in 1987,” he says. “[At one point] the Minister of Health in Somalia needed a public health assistant, and so I did that. Another time I was asked to speak to the first Congress for AIDS in Tanzania.” “I went to the Congo to handle an Ebola epidemic, and Zaire, the rape capital of the world. I experienced, in vivo, the Ebola virus, the number two bio-weapon in the world,” he states. “With the Ebola virus everyone dies, even doctors. I told the police, ‘Don’t let anyone in or out, including me. Take care not to touch cots or urine.’ They just had to follow basic steps.” His experience with bioterrorism viruses is invaluable. “I am now the only professor in the U.S. teaching bioterrorism,” he explains. “I published a book for the Pentagon – how to survive in environments with those diseases. It’s important right now in Afghanistan. I told them, ‘Don’t eat cold cuts, you have to see [meat] prepared freshly.’”

been Man of the Year, [I was part of] the Great Minds of the 20th Century, I made the Cambridge University list of the top 100 doctors in the world, and I was given the Silver Medal by the Pope for helping poor orphans [in Asia and Africa],” he recounts. But despite all of those honors, Prvulovic remains humble. “I asked my wife, ‘Am I that great?’ She said, ‘You forget what to buy at the grocery store!’” he laughs. His family is a central part of his life. “My son Tomi T. Prvulovic, MD, was voted one of the leading physicians in the world by the International Association of Anesthesiologists,” he says with pride. Tomi is a board-certified physician in anesthesiology and Prvulovic is also an educator. ““I pain medicine whose practice, love when doctors listen to what I the Healthspine and Aneshesia have to say. I don’t lecture. I walk Institute, specializes in minimally around during my presentations. invasive spine surgery. He is an I teach tropical diseases at all the expert in the use of hydrosurgery, medical schools in New Jersey according to www.healthspinemd. and New York,” he says. He is com. He was also featured in a not satisfied, however, with the cover story in M.D. News. complacent attitude of many of “When my other son Aleksandar, today’s medical professionals. an internal medicine M.D., went With exasperation in his voice, he to work at a V.A. hospital in says, “Doctors [treating tropical Arkansas, it went from being the diseases] forgot what to do; they worst to being the best,” he says. forgot their Hippocratic Oath. I “My sons watched me helping told them, ‘you’re killing people,’” patients, and that’s why they are he said, adding, “I did it the old good doctors.” [fashioned] way. I used a gun to He becomes reflective as the inject 500 people [per] hour with interview comes to a close. the smallpox vaccine.” “Medicine is not about ‘next, One of his sons, Misha, died at the next, next.’ I talk to patients. I age of three. “After my son died, help those who are suffering. I started working with children,” Empathy is important. I once he says. He has been a consulting worked at Mount Kilimanjaro professor for UNICEF on the with a traditional healer. When he Community Health and Financing walked by everyone saluted him,” Project in Myanmar. he recalls with a hint of awe in The accolades have followed his voice. “Mother Theresa is my Prvulovic’s prolific body of work. idol. I also met Nelson Mandela “[In June of 2009] American and the first Dali Lama.” University in North Carolina and Professor Tomislav Prvulovic is Cambridge University nominated a selfless human being who has me for the Nobel Peace Prize. I didn’t get it, but it’s still in play. If I win the Nobel devoted his life to protecting others in the harshest Prize [of two million dollars], I’ll go into the field and of medical environments. His rewards have been heartfelt, not reflected in a bank account. “I live on a give the money to children,” he promises. “I’ve been given the International Peace Prize, I have pension. I didn’t do my work for remuneration.” Other biological weapons he has faced include small pox and the plague. From 1992 to 1996 he was the World Health Organization’s (WHO) Public Health Administrator. “The WHO sent me to handle the [world’s] last smallpox epidemic, in Yugoslavia,” he says. It was the WHO’s first victory in completely eradicating a disease, and Prvulovic received a medal for his efforts. “Small pox is the number one bio-weapon, because it’s easy to transmit by droplets. The number three weapon is the Plague. I went to Burma, with 50 million people under the rule of a military regime, when it was hit by the Plague,” he recalls.

“Send me where the problem is; send me where the action is. I don’t like the blah, blah, blah.”

53

54

by Mark Nayler After trading in his doctor’s white coat for a business suit, Dr. Giorgio Mosconi, president and co-founder of Formula Pharmaceuticals Inc., still has the passion and drive to make a difference in the area of infectious disease and oncology. “That’s why I formed biotech companies and went into research and development. I wanted to provide quality medical care for thousands of patients,” Mosconi told The Suit Magazine. “Formula Pharma has been established to provide treatment for patients with Acute Myeloid Leukemia who achieve the status of Clinical Remission; it can significantly prolong the time before they have a relapse.” No such therapy is available in the United States right now, but preliminary clinical data on Mosconi’s work are very encouraging, as recently published in Blood Journal, a prestigious medical magazine. Lauded for his work in the medical field, Mosconi was recently nominated by the Italian Ministry of Foreign

Global Vision in the Medical Field

Affairs as Protagonista Italiano del Mundo (Italian Protagonist of the World) for his in-depth research activities in the area of infectious disease, including HIV, hepatitis, TB, multidrug-resistant bacteria (MRSA) and oncology. Mosconi has a global vision. “In third-world countries, no one is looking for treatment for such diseases as TB and malaria,” he explained. “In poor countries these are neglected diseases, with limited treatment options which have not been improved in the last 30 to 40 years." Outside of his business activities, Mosconi is highly involved in promoting awareness about the urgent humanitarian need to devote research efforts to neglected diseases. “It is not only a humanitarian issue. Bacteria travel around the world and do not need a visa , as evidenced by the rapid emergence of TB strains that are extremely resistant to almost all therapies. This is a security issue.” Mosconi grew up in a small village in the Italian Alps, where the largest Sanatorium for TB in Europe had been built. “Since I was a kid, I was more interested to hear from my father (he worked at the Sanatorium) about new TB drugs than any other story at dinner table . I became fascinated by the story of an Italian man called Guido Zerilli Marimo, who was the CEO of Lepetit, the Italian company that discovered Rifampicin in 1959. That’s the drug that made TB curable in more than 93 percent of cases. But after 50 years with no further research , TB bacteria are developing a resistance to this extraordinary Italian antibiotic.” Mosconi and others are establishing an organization, Fondazione NEED, and his dream is to dedicate a research center to discovering new TB drugs and vaccines. Mosconi graduated from the Universita delgi Studi di Milano and started his career working at Marion Merrell Dow (now Sanofi-Aventis), occupying the influential role of European Therapeutic Leader. There, he helped to develop a novel drug for MRSA hospital infections called Teicoplanin. Always keen to keep moving upwards in his chosen profession, Mosconi soon made the transition to another major player in the US pharmaceutical industry. “From 1996 to 2000, I occupied the position of Executive European Director for Research and Development (R & D) on Anti-Infectives and Immunology at Bristol-Myers-Squibb,” Mosconi said. Mosconi acknowledged that “the R&D team at BMS has been instrumental in bringing to the market nine new medicines to treat such serious and debilitating conditions as cancer, schizophrenia, depression, HIV/

www.formulapharma.com

industries.” The early stages of drug development are crucial to the discovery and implementation of new medicines. “Every year in the AIDS, hepatitis B, rheumatoid 2000 as Executive Vice President United States, millions of potential of Medical Affairs and Business new compounds are tested, yet only arthritis and diabetes.” In fact, Mosconi was a key Development,” he said. “This wide few yield new prescription drugs,” player in the company’s innovation ranging-role enabled me to make he said. ”It’s a high risk business, and development. “During my a substantial contribution to the which is why the success of this tenure as Executive European formulation and implementation industry depends of a mix of great Director for R&D on Anti- of Biosearch’s strategy and IPO, scientists , business pharmaceutical Infectives and Immunology for the creating the first ever Italian public executives and venture capital . company, I ran a team of dedicated biotech in Italy.” Although we have great scientists Mosconi contends that “the in Italy, we still missing venture biotechnologists and pharmacists who were crucial in bringing about merger of Biosearch Italia with capitalists. Until we have them, the the development and registration Versicor Inc. in 2003 resulted Italian biotech industry will not of a number of anti-infective in Vicuron Pharmaceuticals, emerge, and unfortunately most drugs,” he added, “comprising Zerit where I played my next role in of those brilliant scientists will (stavudine), Entecavir and DDI QD the pharmaceutical industry.” He migrate to other countries.” (didanosine) and anti-HIV/AIDS moved to USA served as Senior Mosconi is concerned, but not Vice President of Business Affairs discouraged. “This industry is combination therapy.” After his ground-breaking work at Vicuron, which was then sold constantly moving forward. The at Bristol-Myers-Squibb, Mosconi to Pfizer. Mosconi noted that “the competition is always intense,” he was keen to move further in the US pharmaceutical industry has said. Still, he continues to work on pharmaceutical industry and achieved its global prominence his life’s mission. “I’m dedicated take on a new challenge. “This largely through spending a to finding and developing new came in the form of Biosearch relatively high proportion of medicines and therapies to help Italia, a private biotech company its revenue on research and patients suffering from disease and in Milan which I joined in early development compared to other illness.” 55

It is not only a humanitarian issue....This is a security issue.

Cutting Edge Researcher Michael James

Blazes a New Trail

By Wendy Connick In the scientific world of pharmaceutical drug Organizations (ACRO), CROs were predicted to development Michael James, President and CEO reach $20 billion in revenues during 2010. CROs of ClearView Biostructures, has been doing cutting like ClearView Biostructures are able to expedite edge work as the first and only Contract Research biochemical and pharmaceutical research by taking Organization (CRO) devoted to protein structure over highly technical projects from larger, more research in Canada. generalized biopharmaceutical companies. As For the past four decades, James has been deeply specialists focused on doing one thing and doing it involved in advancing research for biotechnology and well, CROs can complete clinical drug trials an average pharmaceutical companies. James pioneered the of four to five months sooner than in-house testing and use of X-ray crystallography in Canada. “Using X-ray save up to $150 million during the process, according crystallography we were the first lab in Canada to to the Independent Tufts Center for the Study of Drug determine a protein crystal structure,” James told The Development. Suit. “That led me to [thinking of] targets for drugs.” James has conducted extensive work on potential drug X-ray crystallography is used to identify protein and treatments for viruses such as polio and hepatitis C. enzyme structures and their ligand binding sites. RNA “We have worked with Viro-Chem Pharma [studying viruses encode several enzymes that regulate their life the] structure of hepatitis C polymerase and worked cycle in the host cell. These enzymes are targets for with them on developing potential inhibitors. They the design of inhibitors that will disrupt the viral life were recently bought out by Vertex Pharmaceuticals. cycle; X-ray crystallographic studies provide insight Our work helped Viro-Chem Pharma gain credibility,” on inhibitor development and improvement. he said. X-ray crystallography reveals exactly what happens ClearView Biostructures' next priority is new and to an enzyme over the course of the experimental drug more effective drug treatments for tuberculosis. “Two development, so it can greatly reduce pre-clinical trials. billion people worldwide are affected,” James said. He It shows researchers which drugs are less effective, is currently working on metabolic pathway enzymes thus allowing them to be quickly eliminated from to treat TB. The enzymes being studied are involved experimental trials. James explained that this process in metabolic pathways absent in humans. Thus saves both time and money during pharmaceutical inhibitors targeting these bacterial enzymes will have research and also helps to speed up the government no effect on host cell metabolism. These inhibitors can approval process, particularly for drugs intended to be developed into new antibiotics directed specifically treat human ailments. ClearView Biostructures is against tuberculosis. continuing to expand and develop its structure-based James founded ClearView Biostructures 15 years ago, drug development programs. and he recalls the story as if it happened yesterday. In view of the fact that biochemistry includes dozens “Students in our Department of Biochemistry were of diverse fields, it's impossible for a pharmaceutical graduating and leaving the province,” he explained. company to hire specialists in every subject. CROs “A partner and I wanted to provide a place to work for allow these companies to outsource highly specialized graduate students here in Edmonton, so we thought, work and free up money for increased research and ‘Let’s form a company to hire these people.’” development. “Worldwide there are less than 50 CROs He offers some sage advice to new graduates: “Never involved in protein structure research. We’re the only lose your enthusiasm and excitement. I’ve been one in Canada. So we’re in an excellent position,” there [in the field of biochemistry] for 43 years,” James explained. James added, “Every new protein structure poses an According to the Association of Clinical Research interesting challenge.” www.clearviewbiostructures.com

A Journey Through Worlds of Holistic Healing
By Daniel Horowitz Sally Kravich is a modern shaman: a world traveler, a holistic healer, and one of the leading natural health practitioners in the country. It was a fortuitous twist of fate that introduced her to the world of alternative medicine. When she was a child, Kravich suffered from asthma and allergies. Her mother decided to search for a cure by trekking the globe to seek alternative medical solutions. “In the 1950s, my mom introduced me to alternative modalities. In 1963, we moved to Switzerland in search of naturopathic remedies and a respite from frequent moves. I eliminated wheat and dairy, took homeopathic remedies and my allergies went away,” she recalled. Sally’s journey, however, did not end in Switzerland. Other destinations included South America, Australia, and parts of Canada, the U.S., as well as studies from many cultures. “As a teenager, I decided to help other people get over their sensitivities. I wanted to help people raise healthy kids using food as medicine,” she said. “I have studied and watched numerous cultures ever since— what they eat and the plants they used as support. I have even observed the aborigines.” With over twenty-five years of experience in the field of holistic health, Kravich is widely regarded as an authority on nutrition, vitality, and wellness. Her advice has been cited in “Harper’s Bazaar,” “W,” “Essence” and many other magazines and books. She was featured on NBC’s “Dateline,” along with Aleta St. James, as a nutritional expert in the area of pregnancy. Her client base is diverse and oftentimes affluent, including highprofile actors, fashion designers, directors, photographers, producers, athletes, models, doctors, CEOs, body builders, and everyone in between.“I inspire people to change their diet, by eating delicious foods for building health, and teaching meditations for creating vibrant health,” Kravich said. “My programs cover body and soul nutrition. Maintaining the acid/alkaline balance is an important part of what I do.” Recently, she published a book, “Vibrant Living: Creating Radiant Health and Longevity.” “The book came out of clients’ questions,” she explained. “They had so many follow-up questions after their sessions, and since I couldn’t spend additional time outside the sessions, I created a manual for them to take with them.” The book was published along with a three-part DVD series, “Living a Vibrant Life.” A cookbook containing fast, easy, healthful and delicious meals is also in the works as well as a book for pregnancy and new moms. In the future, she said, “I have more books to write, more people to inspire. We must teach our children better.” www.sallykravich.com

Rose Marie Swanson - Spiritual Counselor
by Scott Amundson Rose Marie Swanson’s journey towards becoming a spiritual counselor began with a traumatic incident. “In 1987, I had an accident and broke my neck,” she told The Suit Magazine. Rather than indulge in self pity, Swanson seized that moment to re-evaluate 58 her path in life. Since then, she has devoted herself to helping others surmount their own obstacles. Swanson’s company, Akashic Record Consultants International, offers Akashic Reading Consultations, Matrix Energetics Healing, Akashic Classes, and Darshan. Some clients may be unfamiliar with these methods, but Swanson knows from experience that her unique approach is effective. Her mission is captured on the company’s website.

Spreading the Word
John Attig's Mission to Shed Light on the History of American Peace Laureates
by Scott Amundson Twenty-four Ameriicans have been awarded the Nobel Peace Prize, yet most Americans would have trouble naming even one. That's why John Attig, president and founder of the Nobel Peace Laureate Project in Eugene, Oregon is determined to raise the public's awareness of their accomplishments. Attig's interest was sparked when he was reading a book about historical monuments in the United States. "I realized that one group of Americans that had not been recognized was past American winners of the Nobel Peace Prize," he told the Suit Magazine. So Attig put his thoughts to work and came up with the Nobel Project which has two tracks. "We have written teaching materials for elementary, middle school, and high schools," he said. They are being used in every state and over thirty countries, including Russia, Nepal and Australia." The other track is a "Peace Park" to be located in Eugene. Attig explains, "The city of Eugene said that if we raise the money, there is a two-acre site we can use. We also have received extensive in-kind donations, including thirty-four tons of rock for a wall and ten stonemasons volunteering their labor. The Nobel Project has many civic endorsements. 2011 holds great promise. I just received a large donation and we are seeking additional grants." When The Suit asked about his motivation to pursue such an undertaking, Attig revealed that the entrepreneurial spirit is in his blood. " I come from a line of capitalists," he laughed. "And we hope these 24 examples will inspire others to work for peace." John Attig’s own inspiration came from 1997 Nobel Peace Laureate Jody Williams, a woman who worked from her apartment to agitate for the Treaty to Ban Land Mines. When Attig told her about his interest in founding his organization, she replied, "You have a cause for humanity? Get off your ass and do it!"

www.nobelpeacelaureates.org

Converting non-recyclable Waste into Liquid Fuel
by Daniel Horowitz waste management and waste conversion. She has also branched out into other ventures; Kaufman is the president of the Same Seeds, Different Winds Foundation ®, a non-profit organization dedicated to exploring the positive relationship between science, religion and human endeavors. In addition, she runs Kitty B’ Dats, Inc. ® , a company dedicated to providing human’s, and human dwellings, with ideas from cats: like Pipes Food; based on cat’s hair ball medicine. Another company is Jug o’ Nut’s Inc, that has nutritious foods, healthy drinks, candy foods and teas. These companies are all managed by White Diamond Enterprises Inc., a financial management corporation that Kaufman also founded. Before becoming an This technology disposes of plastic waste by entrepreneur, Kaufman earned a converting it into liquid fuel at the rate of one B.S from Empire State College, an M.A. and Ph.D. in Comparative liter of NSR fuel per kilogram of plastic. Religion from Summit University. A life experience and continuing never been done before. It will this simple yet elegant philosophy education supporter she offers alter the way plastic impacts our to her own life, Kaufman “dropped her Charitable Foundation’s Cross environment.” Kaufman’s method, the fantasy of men being the Field Films, Ethnographic films currently patent pending, involves a successful business people. I took and The World Body ® School chemical process that deconstructs the opportunity to realize that it’s , which combines Eastern and plastic’s long carbon chains. If they okay to be who you are, and to be Western thought and medicine can be efficiently broken down into bold and beautiful about it.” into a cohesive and sustainable the shorter hydrocarbon chains An emboldened Kaufman created philosophy. found in oil, used plastics could Natural State Research Inc®, www.naturalstateresearch.com be used to generate everything to engineer natural solutions to 60 Dr. Karin Kaufman, President and CFO of Natural State Research Inc. ®, has dedicated her life to environmental awareness. A lifelong conservationist, she believes in the sustainable management of resources within the natural environment. “I decided to trust in nature as a valid system by developing a unique technology in the field of environmentally friendly chemical conversion,” Kaufman said. This technology disposes of plastic waste by converting it into liquid fuel at the rate of one liter of NSR fuel per kilogram of plastic. Best of all, says Kaufman, it’s an environmentally friendly and sustainable practice. “I believe this process is unique, and has from heat to fuel to electricity. The efficacy of Kaufman’s method is “very real” and she is confident that her ideas could change the way we deal with wastes worldwide. Kaufman is an innovative entrepreneur today, but there were challenges along the way. At the beginning of her career, her gender was an issue in the predominantly male environmental science community. But the turning point came when a teacher suggested “be bold and beautiful” Years later, that advice still sticks in Kaufman’s mind. “It was good advice to pass through some insecurities that a lot of females have, because they are not men, and not secure in the business world,” she explained. In applying

Promoting Passion and Diversity in Academia
by Wendy Connick Dr. Margaret-Ann Armour, Associate Dean of Science Diversity at the University of Alberta, stumbled into chemistry at the age of five when she began to experiment in her family’s kitchen. “I couldn't understand why, when I put dough in the oven, I wasn't allowed to eat it,” she told The Suit Magazine. She asked so many questions that her mother and her high school chemistry teacher both encouraged her to follow her interest in science, leading her to pursue a degree in chemistry. Born and raised in Scotland, she received her bachelor's degree at the University of Edinburgh and went to work as a research chemist at a paper-making company. She was eventually awarded a Master's degree from the University for her industrial research. “That made me decide I enjoyed research,” Armour said. “So I came to the University of Alberta and did a PhD in physical organic chemistry.” After completing her postdoctoral work at University of Edinburgh in 1970, she returned to Alberta to become a faculty member. Armour's responsibility in her current position as Associate Dean is to increase faculty diversity. www.ualberta.ca “The difficulty is, if we don't Armour. In 1984 she became Vicehave women as faculty members Chair and Convenor of Women in teaching our undergraduates, then Scholarship, Engineering, Science the role models are missing,” she and Technology (WISEST), which said. “We have large numbers of recently co-founded the Canadian young women coming into science; Coalition of Women in Engineering, we're over 50 percent women in Science, Trades and Technology undergraduate [science] classes. If (CCWESTT). Out of CCWESTT they never have a woman teaching has come the recently established them in their undergraduate days, Canadian Centre for Women in there's a message being given to Science, Engineering, Trades and the young women that they don't Technology, the WinSETT Centre. really belong here.” As President of the WinSETT Faculty members must spend five Centre, Armour encourages women years working at the university to take on leadership positions. before receiving tenure – and this The Centre is developing a after having spent years getting modular program to empower their undergraduate and PhD women for leadership roles and degrees and completing their to help persuade women that postdoctoral studies. As a result, leadership is an option for them. women are often required to trade “What we would like to see happen the opportunity to achieve tenure is that people in leadership still can for the opportunity to raise a family. have a balanced life,” Armour said, The faculty hiring process is also “recognizing that there are times complicated by an unconscious when your whole energy has to be gender bias. “Letters of reference, given to your leadership role, but when they're written for women, that that shouldn't be happening tend to emphasize – to a greater all of the time.” extent than the letters for men – The economic downturn has their interpersonal skills,” Armour complicated her work by making explained, “whereas the letters for it difficult to acquire government men tend to emphasize technical and industry funding. “I've noticed skills. If you're not aware of that, more and more women – and men you tend to think 'Oh, this woman – are making intentional decisions can't be as good a researcher not to take on leadership roles because the emphasis is on what a because they're asking, 'What's very good relationship she has with this going to do to my way of life? her graduate students.'” What's in it for me?' And I think Helping to establish women in that's a very good question to ask.” leadership roles is not a new task for she said. 61

Building Companies Through Total Immersion
Keith Burge, managing partner of Endeavor Capital Management, helps to start companies and build existing enterprises. He was there when Fiber Optic Technologies, Inc. (FOTI) was established, and he guided it through nine years of growth, to 600 employees in 13 different cities, with 12,000 clients. Annual revenues exceeded $65 million by 1993 and Inc. Magazine dubbed FOTI as the 86th fastest growing company in the nation. Burge later sold it to ICG Communications (ICGX). His strong drive was instilled at an early age. “My father ingrained in me that you should build your own business,” he said. “The building phase, taking something from nothing, takes real talent. I get satisfaction from tangible results.” Endeavor is a private equity firm, but with a different approach. “We provide guidance to companies in our portfolio through total immersion,” he said. He not only provides investment and advice – his clients receive the benefit of Burge’s complete attention and involvement. Soft-Switching Technologies Inc. is a prime example. “Three years ago I joined the board,” Burge explained. “The company had hit a threshold on revenues. I went in when the economy tanked. I stabilized the company.” Today, the corporation is a major player in providing clean power technology and high-quality power for sensitive equipment. 62 by Mary Ann Vaccarello Another company that he recently helped refinance and reorganize was Silver Spring Networks, a wireless communication services provider. Burge was happy to tell The Suit that “their technology does not leave as much of a carbon footprint on the environment. It puts its patrons in control of how much energy they consume as they have more access to data on electricity, water, and gas.” His involvement with Silver Springs involved not only advice and guidance, but capitalization as well. “We raised funds to properly capitalize the company and secured a replacement CEO,” said Burge on the Endeavor Capital website. Raising funds is a large part of Endeavor’s service, mostly from institutions and foundations. “The real challenge in a down economy is access to capital,” Burge said. One of Endeavor’s projects involved Convergent Communications (CONV), which provides telecommunications services primarily to smalland mid-sized organizations in voice, data, video, and network integration. As co-founder, President and COO Burge grew the company to 2000 employees in 35 cities. One of the company’s clients is Cisco. According the website, “The company completed its IPO led by Goldman Sachs, J. P. Morgan and Warburg Dillon Read, reaching a market capitalization of $800 million.” Ninety percent of the firm’s clients are part of the Fortune 500, concentrated in the manufacturing sector. His business philosophy is simple yet universal. “It’s crucial that everyone in an organization feels empowered,” Burge said. “You need the right people in the right environment, and it must be a thinking environment.” That philosophy is now being applied to clients in Korea and Japan, as well as the western world. Burge got his start at South Dakota University, where he graduated from the honors program with a Bachelor of Science. As part of the work force, Burge honed his skills with hands-on experience. He started his career in 1978 at Digital Equipment Corporation and held positions in sales and management for nine years, and then branched out to different companies. His reserves of energy and insight are ample; at one time, he was serving on the board of directors for eight different corporations. “I had thirty years of experience running businesses in the trenches before I became involved with Endeavor five years ago,” he said. In recognition of the success of his independent venture, he was selected as Entrepreneur of the Year by Ernst & Young in 1999. Burge is a motivated self-starter with considerable financial and operational business acumen, and those traits continue to serve Endeavor’s clients well.

www.softswitch.com

The Sports Pilot License

by Gary Stevens David Tibbets, of Recreational Sports Marketing Consulting, is an expert in recreational sports marketing. He has advised companies involved in various sports including golf, sailing, scuba diving and skydiving. But Tibbets’ current focus is in the fastgrowing activity of sports flying. Sports flying does not involve a separate set of skills from those exhibited by a traditional pilot. The difference is in the licensing process. “To get a regular pilot’s license, you have to meet certain medical criteria,” he explained. “But to [earn] a sports pilot license, all you need for medical [background] is a valid driver’s license.” “There are some restrictions, such as daytime only and clear-weather flying only, and you still have to have a certain number of hours in the air,” he explained, “but [the sports pilot license] is especially good for the baby boomers who may have some extra money and want to learn to fly.” Tibbetts has been concentrating on marketing this concept around the country. “In Sebring, Fla., they just had a convention for airline services and sports pilots. I had a display booth there; I got more work than I can handle!” he said. With two Ph.D.’s, marketing has been on Tibbets’ mind for a long time. “At the start of my career, I

Access to the Air
went through 18 months of training with Booz Allen Hamilton, a huge consulting firm,” he remembered. “They put us in a big corporation, trained us for six months, and then started to give us responsibility for direction and implementation. And then after 18 months they pulled out and we stayed as an internal consulting firm. Today there’s a tremendous opportunity for internal consulting, if you don’t want to be an independent.” The Internet has proved to be a valuable resource in his marketing arsenal. “Anyone who is participating in any recreational sport goes through anywhere from half a dozen to 100 websites related to the activity,” he said. “If it’s golf, they want to know about the weather. I’m in southern Florida, the thunder capital of the world. If you get a roll-in thunderstorm and you’re standing there with a steel-shafted golf club, you’re a lightning rod.” He describes marketing via cyberspace as more strategic. “Now you need to know more about the individual participating and specialized criteria.” Despite these new challenges, Tibbetts is optimistic about the pattern of growth in his industry. “I can’t overemphasize how much of an impact the baby boomers will have on recreational sports.”

VISIONARY DESIGNS A Global Celebration of Women
by Wendy Connick
Sheila Kalisher is an entrepreneur in the classic sense of the word – she dreams up an idea, then manages that idea as it makes its way to the market. Her company, A.L.L.’S. WELL, creates products that are the fruits of Kalisher’s imagination, with wide appeal and application. “The concept closest to my heart at the moment is a vivid artistic collection based on a global celebration of women,” she said in her interview with The Suit Magazine. Her protected property is titled Ladies of the Zodiac TM. Remembering the inception of the company, she said, “In the spring of 1986, I created an idea to explore the designer fragrance industry. I discovered that the zodiac had a specific flower associated with each sign. I thought that if I could create an artistic and fact-filled greeting card line, I could attach tiny fragrance samples and introduce the scents to the marketplace.” She adds, “The company’s name, A.L.L.’S. WELL, uses the capital letters of the members of my family. My logo features a wishing well for my ideas to emerge.” She owns the rights to three other companies: Adornables, A Byte of the Apple and the Cultural Exchange.” Kalisher has always been inventive. She has a product, the Tackle Box Belt, which is now protected by a U.S. utility patent. “One day I looked out the window and watched a telephone repairman go up a pole with his utility belt strapped on,” she said. “Years later, I was the mom of a teenage son who loved to fish, and he was going on a fishing trip to the NJ shore. I kept thinking about everything spilling out of his tackle box and feared he might step on a fishing hook.” Instead of worrying, Kalisher took action. “I created a primitive prototype of the Tackle Box Belt to hold tackle items in a system of adjustable portable pockets... based on the phone repairman’s utility belt.” devices. And her fragrance creations have evolved over time. She explained, “Over the years I’ve held three trademarks on my fragrance concept. My first was Zodiac Love Essences. The second was Astrological Aromas, and the third was Astrological Tributes – a stand-alone line without fragrance packets attached inside.” Like many solo entrepreneurs, she has been juggling all of the tasks necessary to the business. “I produced the Tributes line after learning every phase of publishing a greeting card line. I had to warehouse, market, promote and distribute the line myself. It was an on-the-job learning experience,” she laughed. In May 2003, the cards were chosen to be given out in the gift bags for the Daytime Emmys at Radio City in New York. In 2004, a company approached Kalisher with the idea of enhancing and recreating her cover artwork, in order to appeal to a more sophisticated and polished buyer. “I worked with three different artists over the next year and a half,” she recalled. “I applied for my fourth trademark under Ladies of the Zodiac and began the process of fully copyrighting all the cover art. She is currently seeking a publishing partner to produce the new and improved Ladies of the Zodiac card line.”

In an exciting development, A.L.L.’S. WELL has now taken the marketing of its products online, with a user-friendly web store at www.cafepress.com/isis499. The site features her fully copyrighted property, Ladies of the Zodiac TM, showcasing her collection of all 12 artistic designs. Users can log on and create unique personalized zodiac gifts, including T shirts, magThree unique nets, mugs and greeting cards. The images are designs from ideal for a wide range of ladies’ products, as well Kalisher’s Ladies as a great source for special occasions such as Valentine’s Day, all birthday tributes, thank-you of the Zodiac. presents and commemorative astrological meAs a former high school English teacher, Kamentos. She welcomes the interest of manulisher started a business with no business facturers who may wish to license the artwork background. “I attended a Learning Annex seminar in No- and produce distinctive products in ladies’ themed venues. vember in N.Y. and met Dr. Fad-Ken Hakuta of the Wacky The future holds promise for new applications of her ideas. Wallwalker product,” she explained. “He was sponsoring “I envision an alliance of collective product manufacturers the first Annual Fad Fair in Detroit in January, 1987. I at- to collaborate on offering merchandise utilizing the ladies’ tended it and exhibited the first prototypes of my product artwork,” Kalisher said. inventions.” The scope of Kalisher’s imagination has produced invenAdditional contact info is available on her homepage: tions ranging from new types of vending machines to radar www.ladiesofthezodiac.biz

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Virtual assistant & Business Consultant
by Scott Amundson “My focus is consulting regarding operations and administration and how it fits in with relationship marketing," says Cynthia Hunter-Shupe, a Business Consultant and Virtual Assistant who is about to earn her B.A. Degree in Business Management. “I’ve worked with executives in the oil industry,” she adds. Hunter-Shupe's clients work as executive level professionals. “(The clients) tend to know the operation's end, but need help developing marketing relationships.” This experience has served HunterShupe well. Cynthia possesses 25 years of experience in business start-up consulting, database design, administrative support, sales and marketing, operations/technical writing, relationship marketing, and procurement analysis. Alf Shupe and Cynthia Hunter-Shupe are independent professionals with considerable knowledge and skills. Alf's focus is computers, while Cythia's focus is business, both operations/administration and marketing/sales. Many of their clients present similar challenges. The most common stumbling blocks Cynthia HunterShupe finds with clients are “self-confidence, and a reluctance to outsource back-end operations and marketing.” Hunter-Shupe works hard to make sure businesses run more efficiently. “I set up automated e-mail systems to do mail-merge operations, put together an auto-responder, not just getting contact names but building automated marketing systems that involve low to no-cost resources. I have also worked with clients to develop business plans.” Alf Shupe and Cynthia Hunter-Shupe maintain business relationships with others we feel confident offering referrals due to quality service record. These are our non-official business partners. Their key principles are honesty, independence, objectivity, competence and confidentiality. They also sell various jewelry offerings. Hunter-Shupe sees herself as playing a different role from a coach. “I complement a coach. I work with the business owner to meet goals and objectives that have been set with a coach.” She recently delivered a presentation called "So You Want to Start a Virtual Assistant Business" to the Frederick Spires Chapter of the International Association of Administrative www.huntershupe.com Professionals.

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Creative Fabric Designs
For the Yachting Class
By Gary Stevens

ost seamstresses don’t ply their craft on luxury sea vessels. But Linda Delgado, owner of The Needle Loft, is not your typical seamstress; she has attained a level of expertise that works for high-end clientele. “I’ve been in business since 1985,” she said in a recent interview. “I sewed my own boat, then my friend in the yacht club asked me to do hers, and that’s how I got started.” “We normally work with big yachts—on average, 20- to 30-footers. We do all the canvas and frame work for these yachts,” she explained. “We work [within] 50 miles of where we live in Houston.” Delgado maintains a successful enterprise by giving clients the individual attention they need. Working from her space in Kemah, Texas, she exhibits the flexibility and know-how to tailor each piece to her clients’ unique wishes. “I have my own large showroom where my clients get to choose their own fabrics for the jobs I’m hired to do. Most of my clients know exactly what they want and how they want it done,” she explained. Her work has proven itself on land, at sea, and even in space. “In the past I

M

home-based enterprise. At first it was a bit of a strain. “We had to put the machines into the bedroom,” she recalls with a chuckle. “Once I got the machines into the house, my husband wanted to move out!” But Delgado knows the importance of persistence. “The best advice someone has ever given me was to ‘just to stick with it!’” she said. And she has applied that wisdom not only to her business, but to every aspect of her life. “I came from a little town in the country. I wasn’t really made for school, so I had to quit with only one class to finish. But [later] I finally went to school and finished my degree.” Her introduction to the world of yachting came after she had started a family. “After I finished my degree, I got married and had two kids, back-to-back. Then we moved to the Houston area, so we were very close to the yacht clubs. The [yacht] people then started asking me to do jobs for them.” Things took off from there, and today Delgado’s success speaks for itself. Of course, she still deals with challenges—the national recession has not g o n e

have [even] worked with NASA. They provided me with sketches for the designs of their flight simulators and rocket rover interiors.” According to Delgado, the Needle Loft is about more than turning a profit. “I have had a passion for sewing ever since I was five years old. I originally started in the business of costume design and apparel, [but] soon learned it wasn’t what I wanted to do, so I jumped around until I found my niche,” she recalled. She has certainly made the right decision. In 1986, she became a certified Master Fabric Craftsman, and she’s also won numerous awards for her work. Just last year, Delgado was awarded a lifetime membership with Industrial Fabrics Association International (IFAI) for her lifetime commitment to the industry. She was honored at the IFAI Expo Americas event in October. In addition, she hosts workshops to help others learn about her trade. Delgado is grateful for all the recognition; she’s worked hard for it. The business started out as a

unnoticed at The Needle Loft. “We have experienced the downturn,” she said. “The economy has everyone I know scared. People need either good credit or a lot of money and education to succeed now.” Like many small business people, Delgado is a little uneasy about the new health care bill and the mandates that will go into effect in the next couple of years. “The health care reform has me very nervous. It’s something that will affect everybody, especially people on Medicare.” Regarding her experiences as a female business-owner, she said, “Being a woman entrepreneur never affected the way I handled my business, and I never had any problems in that area. There are only seven or eight other companies in the area that provide the work I do, and two of the companies are run by women.” Despite the competition, it’s clear that The Needle Loft is in a class of its own. The company is still going strong after decades of quality work, and Delgado continues to hold it all together with every new stitch she makes.

An Entrepreneurial Spirit
Light and Fan Fare
by Scott Amundson Linda Bishop rattles off the names of her products— Casablanca, Minka Aire, MonteCarlo, Fanamation—with fond familiarity. These are some of the high-end fans she promotes as the owner of Milwaukee-based Elektra Lights and Fans. As an expert in such a niche market, Bishop and her company are in a class of their own. In addition to fans and basic lighting fixtures, Bishop also markets reproductions of classical European lights. The Quorum International, the Savoy, the Hanover—these colorful rococo lamps are among many unique designs featured on her website. “The antique-reproduction lighting fixtures are made from alabaster, brass, bronze, iron, wood and mouth-blown Murano glass,” she says. Stressing the impact that the buzz effect has had on the success of her company, Bishop explains, “My business has spread by word of mouth.” And those words have certainly taken her far; as she recalls, “I did a project in Boston, and even one in Greece!” She has also been featured in widely-read magazines and on popular television shows. “Midwest Living Magazine showcased a house that we did, and the reality show Trading Spaces also featured our work," she says. Bishop isn’t one to take the hands-off approach when it comes to her business. “We’re not a walk-in retail store. I get involved in every aspect and design it to [my clients’] needs," she says with infectious enthusiasm. “We work on high-end residential properties, hotels, and hospitals. The mainstay is new construction and remodeling." One of Bishop's favorite clients was the Hotel Metro Condominium Club Towers. "It was fun to do the electric and lighting from scratch," she says. Since a very early age, Bishop and her father shared an enthusiasm for lighting. "My father was in the lighting business for fifty years. Everyone else in my family teaches. Me and my dad are the only ones in lighting." In addition to fixed lighting and fans, Elektra also sells a wide variety of fine lamps and other accessories for designers and homeowners. According to Bishop, “We give you bang for your buck, with completely customized designs.” She approaches the daunting specter of the economic downturn with strong resolve. “We’re toughing it out," she says. "My employees have been with me since the beginning. We’re more like a family." There is no doubt that Bishop's perseverance and passion for lighting will keep her business strong during these tough times. www.elektralights.com 68

www.wagnerwebdesigns.com

Adapting and Reinventing

The Internet Marketer
by Daniel Horowitz Andrea Wagner is the principal and CEO of Wagner Web Designs, Inc. In the fast-paced world of online marketing, she realizes that it’s important to innovate. “Step out of the box and listen to what people really need. Ask questions and try new things,” she said. That philosophy is a reflection of Wagner’s own career path. After establishing a solid foundation in graphic design and marketing utilizing print media, she made the leap into cyberspace 12 years ago. Initially she earned a B.A. in advertising and graphic design from Fashion Institute of Technology. “I worked for ten years at Soap Opera Digest in New York,” Wagner explained, “managing a staff as the Art Director. But I left to raise a family.” That divergence in career path became an opportunity. “Art design software was emerging, and I was taking new classes in HTML code, Adobe Photoshop and Illustrator,” she recalled. To further develop her budding computer skills, Wagner volunteered

to design the Yorktown Central School District’s emerging electronic newsletters. She spent the next five years working as a web designer for Yorktown Media Group before opening her firm. “My company helps to market small businesses and generate an increase in new business,” she said. “My clients are often people going out on their own and starting new businesses.” Adapting to modern digital trends, the company has embraced social media platforms such as Facebook and Twitter to promote its business ventures. “To survive in this industry, it’s important to reinvent yourself, and to follow trends in order to find new businesses,” Wagner asserts. According to www.wagnerwebdesigns.com, “We design websites from concept through completion with optimum search engine placement. We also assist in setting up your hosting and email accounts. We will design, develop and maintain your site whether you are based in the tri-state area or beyond.” In addition to her responsibilities as CEO, Wagner also currently sits on the Board of Directors of The Yorktown Chamber of Commerce, and is head of their marketing committee.

At a glance

CASE STUDY

A Tune Group Company

• An advanced guest room management system that can be customized for individual hotels • Capacity to be adapted as a hotel’s needs evolve • Enables managers to locate staff on bedroom floors • Improves security management • Reduces waste in energy consumption to help meet CRC requirements • As product designer, developer, manufacturer and supplier, VDA offers pro-active one-point customer service

micrOmaster frOm vda in With every hOtel’s needs
the concept

Tune Hotels promises its guests excellent five-star beds, powerful showers and a secure, clean environment in a central location at an unforgettable price. Forgoing amenities such as spas, gyms, restaurants and conference facilities, the hotels focus solely on delivering the essentials. However, based on the business model used by budget airlines, guests have the option of purchasing energy-consuming “add-ons” of room amenities and room services to suit their needs while staying at the hotels. With the success of this concept in Malaysia and Indonesia at destinations served by AirAsia, the no-frills airline also within the portfolio of the Tune Group, Tune Hotels has recently entered the UK market through a partnership with investor Queensway Group to develop its properties. When creating the Westminster “test site” in London, Queensway recognised that the intelligent approach to selling add-on services and energy control offered by VDA’s Micromaster system would be well suited to Tune Hotel’s brand strategy.

tailoring Micromaster for

Hotels

“For a low-cost hotel using a hi-tech system, Micromaster’s simplicity and ease-of-use has worked very well.” Mr. naushad Jivraj Managing Director, Queensway Group 70

Micromaster is a cutting-edge room facility and energy management system that works with RFID (radio frequency identification) technology. Typically, upon check-in, guests are issued “smartcards” that communicate with the hotel’s central computer and the individual room controller. these cards manage room access and everything within the room that consumes energy when providing guest amenities. they then deliver a raft of information back to the hotel’s managers. In the case of the Tune Hotel in Westminster, the objective was initially to create a system that was simple and straightforward to install and for staff to use. Micromaster was customised so that it not only controls heating and lighting as standard but it provides access to a number of paid-for add-ons that consume energy, such as hairdryers, TVs and safes. These may be purchased when a room is reserved online or during the guest’s stay. The keycards relay a signal to turn on or off the flow of electrical current through flat CAT5 cabling (used for ease of installation and potential reconfiguration) to the add-on appliances – as well as to the overhead lights and the HVAc controls whenever a guest enters or exits the room.

micromaster as a management tool
Micromaster also works as a multipurpose tool for the management of personnel, security and resources. Housekeeping and reception staff members are issued keycards that allow supervisors to monitor where they are in the hotel, thus facilitating operations. For example, if a guest needs a towel, the housekeeper nearest to this room can be contacted to deliver it.

Door access smartcard reader

As for monitoring security, Micromaster allows management to track who has entered and departed the room at specific times, which is helpful, for instance, should personal items go missing in a room. Plus, if a door has been left ajar for a given period of time, Micromaster sends an alarm to the reception desk to check the room. After midnight, keycards are required to enter the hotel lobby. Additionally, both financial and energy resource management at Tune are facilitated by Micromaster. As a financial control system, it tracks the “add-ons” guests have selected. In terms of energy management, benefits include allowing air handling to be set to predetermined levels to avoid excessive heating and cooling; enabling timing systems to turn on/off or be automatically adjusted (for example, lowering air conditioning by one degree at night); and the turning off all the electrical flow (except for the safe) one minute after a customer leaves the room. these resource management features help Tune achieve eco-efficient operations and respond to increasing regulation - such as the recently introduced CRC legislation - as well as the associated costs and environmental impacts linked with energy consumption.

In-room energy switch

Temperature control panel
VDA UK Ltd. Unit 5 orbital 25 Business Park Watford, Hertfordshire WD18 9DA United Kingdom tel +44 1923 210678 Fax +44 1923 244991 www.vdauk.com info@vdauk.com

customisation for the future
As product designer, developer, manufacturer and supplier of Micromaster, VDA is in a position to offer highly proactive one-stop customer service which continues throughout the product’s lifetime. This has been invaluable for Tune. The system as it was set-up when the hotel opened is only the start. VDA is developing Micromaster at Tune to further support the brand and revenue as the hotel proposition evolves, including the capacity to produce audit reports. Programmers are currently writing custom software to interface with Tune’s website and its future PMS (Property Management System) so that when guests choose specific add-ons for their stay, a keycard will be automatically created with these options selected. As a “test site”, VDA is working with tune in Westminster to evaluate how Micromaster can best meet the needs of this new – and quickly growing - brand. With Queensway’s plans to open 15 Tune HotelsIn the Greater London area by 2017, Micromaster will have a key role to play in the uptake of this new concept in hotel keeping.

Building cOntrOl

71

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