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seogoogleguru.

com -

Website Analysis
SEO Report brought
to you by...

Overall
The overall score for this
website.
Good

Accessibility
How accessible the website is
to mobile and disabled users.
Good

Content
The quality of the content of
this website.
Good

Marketing
How well this website is
marketed online.
Good

Technology
How well designed and built the
website is.
Good

Good / bad points

Few websites link to this website, making it


100 webpages found
hard to find

At least 6 links are broken This website appears fully spiderable

All of this website uses Google Analytics v2


The website is not W3C compliant
to monitor visitor behaviour

This website does not rank well in search On average this website appears to be
engines for selected keywords updated every 6.7 days

This website appears optimised for


Most images don't have defined sizes
printing

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Some images do not specify alternative


This website is quick to use
text

112 files are missing. URLs are very well formatted

This website is ranked 268,984th in the world


This site uses CSS for layout throughout
for popularity

This site appears to use one page design


This website handles all chopped URLs
throughout

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of 29 10/6/2010 11:45 AM
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No pages are W3C compliant.


W3C
compliance The website could experience problems working on some web
browsers, and may be difficult or impossible for users with certain
Very poor disabilities to operate.

W3C compliant Number of errors

This website does not rank well in search engines for selected
Search keywords.
placement
Results outside of the top 10 are of limited value, as they do not
Very poor appear on the first page of search results.

You can review your placement for each keyword below.

Recommendations Consider whether the keyword website link is viable. There is


exceptionally high competition for this keyword (1,210,000,000
results).
Consider whether the keyword link tools is viable. There is a lot of
competition for this keyword (633,000,000 results).
Consider whether the keyword website format is viable. There is a
lot of competition for this keyword (257,000,000 results).
Consider whether the keyword traffic to website is viable. There is
a lot of competition for this keyword (215,000,000 results).
Consider whether the keyword protect website is viable. There is a
lot of competition for this keyword (209,000,000 results).
Consider whether the keyword website traffic is viable. There is a
lot of competition for this keyword (160,000,000 results).
Consider whether the keyword website structure is viable. There is
a lot of competition for this keyword (114,000,000 results).
Consider whether the keyword domain protection is viable. There
is a fair amount of competition for this keyword (85,100,000
results).
Consider whether the keyword url format is viable. There is a fair
amount of competition for this keyword (73,100,000 results).
Consider whether the keyword website ranking is viable. There is a
fair amount of competition for this keyword (72,300,000 results).
Consider whether the keyword seo Services is viable. There is a
fair amount of competition for this keyword (69,800,000 results).
Consider whether the keyword website score is viable. There is a
fair amount of competition for this keyword (64,600,000 results).
Consider whether the keyword broken link checker is viable. There
is a fair amount of competition for this keyword (52,900,000
results).
Consider whether the keyword keyword analysis is viable. There is
a fair amount of competition for this keyword (22,000,000 results).
Consider whether the keyword seo optimization is viable. There is
a fair amount of competition for this keyword (20,800,000 results).
Consider whether the keyword link checker is viable. There is a fair
amount of competition for this keyword (15,600,000 results).
Consider whether the keyword how to hyperlink is viable. There is
a fair amount of competition for this keyword (13,200,000 results).
Consider whether the keyword Google SEO is viable. There is a fair
amount of competition for this keyword (11,500,000 results).
Consider whether the keyword link validator is viable. There is a
fair amount of competition for this keyword (7,960,000 results).

Rankings

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100 found (only showing top 10)

Search engine Keyword Rank Number of results Score

Bing > US website 5 Bing won't say


analysis

Bing > US url format 6 Bing won't say

Yahoo > Global website 9 143,000,000


analysis

Bing > Global website 9 Bing won't say


analysis

Yahoo > US website 9 143,000,000


analysis

Bing > US Google SEO 38 Bing won't say

Bing > US website score 39 Bing won't say

Bing > Global Google SEO 42 Bing won't say

Bing > US domain 46 Bing won't say


protection

Google > seo Not found 20,800,000


Global optimization

A large amount (19.2%) of links in this site could be defined


Links better.

2659 links use duplicate text to point to different pages. Links


Very poor should not repeat the same text to link to different pages. Usually
this is a problem where a link is non-descriptive (e.g. 'More').

Note that it is possible to change the text a link points to without


changing the appearance of the link. For example, Read more could
be a valid link, if you add a description to it.

Recommendations Ensure that all links either use appropriate link text, or specify
appropriate text in the attibute for the link where this is not
appropriate.

Links Duplicate text links

Weak links Too long links

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About 321 other websites were found linking to this website.


Incoming
links Generally the more links to a website, the higher it will rank in
search engines. Good websites will tend to accumulate links
Poor naturally over time.

pages link to this website pages link to this website

This website has been linked to 57 times recently on Twitter, but


Twitter only once during the last month.

This suggests a very limited amount of interest in this online brand.


Poor
This website has a dedicated Twitter account, but it doesn't link to
content in this website very often (7% of tweets). Little attempt
appears to have been made to message people individually. This can
an effective means of engaging with your audience and building
credibility for your brand.

You can review what people are saying about this website below,
and who the most influential commentators are.

Recommendations Consider linking to more pages in this website using your Twitter
account.
Consider using your Twitter feed to message individuals directly
more often. Focus on the most influential tweeters listed here first.
Review what people are saying about your website and brand on
Twitter.

Own tweets by type

How often is this website tweeted


about?

How often do the owners tweet?

People talking most about this site

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5 of 29 10/6/2010 11:45 AM
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3 found

Photo Name Description Influence Hits

Randi Thornton SEO Google Guru, 1 24


Randi Thornton
Making Affordable
SEO a Reality with
Free SEO Report,
SEO Programs, and
Powerful Website
Builder. Rankings
Matter.

Bellingham SEO SEO and Search 0 2


Marketer Located in
Bellingham.

SEO Blog News SEO Streaming blog 0 2


news

Most popular pages

37 found (only showing top 10)

Page Sample tweet Tweeted Hits Score Clickthrough

Affordable From SEO 7 6 15.28 83.3%


SEO is Finally Google Guru -
a Reality :: this is worth
SEO Google reading -
Guru http://bit.ly
/cx358O

Real Estate Real Estate 2 3 14.43 200.0%


Optimization Optimization
:: SEO Google :: SEO Google
Guru Guru
http://tinyurl.co
/mqpat6

SEO Google Moved 5 4 13.97 75.0%


Guru Website for
speed! What
do you think?
http://ping.fm
/2aSxk

Real Estate New Real 3 3 13.88 100.0%


Optimization Estate SEO
Study :: SEO Study from
Google Guru @seogoogleguru
interesting
stuff here.
http://bit.ly
/aXS50

Social Media Social Media 1 2 13.86


Qoute :: SEO Qoute :: SEO
Google Guru Google Guru
http://bit.ly
/1sLISa

SEO Training SEO Training 2 3 13.78 200.0%


Program Program
Details Details
http://bit.ly
/cvwKz3

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6 of 29 10/6/2010 11:45 AM
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Page Sample tweet Tweeted Hits Score Clickthrough

SEO Training seo training 3 4 13.77 150.0%


Events that AFFORDABLE
are now http://ff.im
affordable /-eLsLe

Affordable Affordable SEO 2 3 13.55 200.0%


SEO Timeline Timeline
:: SEO Google http://ff.im
Guru /-gMz7j

SEO Tools :: SEO Tools 2 2 13.55 100.0%


SEO Google http://ff.im
Guru /-bRpi4

seo services seo services 3 4 13.52 150.0%


http://ff.im
/-eJn5E

Owner's tweets

100 found (only showing top 10)

Photo Content Score Links to site?

Check out BingTweets about seogoogleguru 13.76


http://bit.ly/H8x0C #bing. Should i be happy or
sad for 77 results? YOURS??? OPINION?

Real Estate SEO Study Discussion http://ff.im 13.59


/-4yQWe

Requesting an invite for Tweetboard Alpha 13.58


(http://tweetboard.com) by @140ware, for my
site: http://SocialMediaRE.com

HEY! Who can provide me with a logo for this 13.58


site: http://socialmediare.com/ a social media
learning platform? Site is not ready for public!

Are you using @MrTweet yet? Besides 13.55


recommending you to relevant folks, he also helps
you discover them as well!
http://mrtweet.com?v=12

I favorited a YouTube video -- Affordable SEO. 13.19


What You Can Expect. http://youtu.be
/pAVT2NG2s8o?a

Online Courses - Social Media SEO Labs 13.17


http://ff.im/-eMVnV

revolutionary recruiting with social media 13.11


http://ff.im/-5dv4I

Just added myself to the http://wefollow.com 12.95


twitter directory under: #seo #internetmarketing
#google

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29 10/6/2010 11:45 AM
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Photo Content Score Links to site?

YouTube - What do you do guaranteed?: 12.91


http://is.gd/rwWi (via @twitturly)

Most images (50.5%) don't have defined sizes, all images are in
Image usage a web friendly format.

Defining an image size allows the webpage to display layout


Poor correctly before loading all of the images. Not specifying an image
size often causes the layout of pages to change as the page loads.

This is not a critical issue, however we recommend image sizes are


defined wherever possible.

Only some of the pages in website will appear clearly in search


Search engine results. Some refinements would encourage more people
engine to visit this site.

Average
results A website can control most of the text that appears in search engine
results, seen below. Well chosen titles and descriptions for each
page will encourage people to click on your entry in search engine
results, increasing the traffic to your site.

Search Engine Results

100 found (only showing top 10)

- Search Engine Result Issues Importance

SEO Packages | Serious Optimization Description is too long.

Savings
SEO packages offer additional savings.
Pick the one that matches your needs.
Website analysis, SEO training, reports,
tools, new website builder. ...
www.seogoogleguru.com/seo-packages/

Learn Why Organic Search is Best Description is too long.

Method for SEO Marketing.


Organic Search and how it compares for
SEO. The cost of an organic SEO project
can be substantially less than paid search.
Learn how to get found on ...
www.seogoogleguru.com/seo-services
/organic/

SEO Training. Learn SEO from a


Expert. Affordable.

Website Analysis SEO Report.... Get Your at http://www.SEOGoogleGuru.com


29 10/6/2010 11:45 AM
seogoogleguru.com -

- Search Engine Result Issues Importance

SEO training for website owner to do it


right. Learn SEO from the Google guru.
Implement tactics for higher rankings.
Affordable and Powerful.
www.seogoogleguru.com/seo-training/

SEO Tools | Smart Optimization


Resource
Useful SEO tools help you benefit from
SEO Optimization and impact your profits!
Learn what you need to know to change
your website search rankings.
www.seogoogleguru.com/seo-services
/tools/

Buy SEO. Affordable Search Engine


Marketing.
SEO packages allow you to pick the perfect
one that matches your needs. Affordable
SEO just became ridiculously smart. Find
out more here.
www.seogoogleguru.com/seo-packages
/buy-seo/

Website Analysis Ranking Traffic


SEO Report Tips
Website Analysis personalized ranking
report with SEO tips based on findings.
Increase website traffic, visitors, ranking
and generate revenues here.
www.seogoogleguru.com/website-analysis/

Improve Your Website Score with


Smart SEO Tips
Website Score identifies optimization and
ranking problems. Critical SEO Tips and
Tools. Learn what really matters for search
optimization rankings.
www.seogoogleguru.com/website-analysis
/score/

Website Ranking | Take Yours Up |


SEO Ranking Report
Your website ranking can have a dramatic
impact on your bank account. Revealing
SEO ranking report details with must know
tips and advice. Smart.
www.seogoogleguru.com/website-analysis
/ranking/

Website Analysis SEO Report.... Get Your at http://www.SEOGoogleGuru.com


29 10/6/2010 11:45 AM
seogoogleguru.com -

- Search Engine Result Issues Importance

Keyword Analysis | SEO Keyword


Tool Revealed
Keyword analysis is critical for SEO online
marketing success. Doing it right will impact
your website ranking for specific terms. Do
you know how?
www.seogoogleguru.com/website-analysis
/keyword/

Website Traffic | Learn to Increase


Your Traffic to Website
Website traffic will change your profitability.
Learn how to increase traffic to website
and make yours the go to destination. Out
preform competition.
www.seogoogleguru.com/website-analysis
/traffic/

This website has an average reading age of 19. A person will need
Readability about 14 years of formal education to understand the writing in this
site.

Average You may find some of your content is unnecessarily difficult to


understand, and would benefit from being written more clearly.

Pages by reading age

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10 of 29 10/6/2010 11:45 AM
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Flesch-Kincaid Reading Ease Gunning-Fog Index

Overall this site has a fair amount of visual interest. Pages


Visual generally look similar to each other.
interest
Not every webpage of every website needs to look visually
Average compelling. However, for a number of websites this is an important
and competitive concern.

You can view a list of the most and least interesting pages below.

Most interesting score Least interesting score

Page visual interest

100 found (only showing top 10)

Page Visual interest Uniqueness Importance

www.seogoogleguru.com/seo-packages/ 7% 7%

www.seogoogleguru.com/seo-services/o 36% 29%

www.seogoogleguru.com/seo-training/ 39% 32%

www.seogoogleguru.com/seo-services/to 40% 29%

www.seogoogleguru.com/seo-packages/ 6% 3%

www.seogoogleguru.com/website-analys 12% 8%

www.seogoogleguru.com/website-analys 51% 36%

www.seogoogleguru.com/website-analys 50% 42%

www.seogoogleguru.com/website-analys 47% 35%

www.seogoogleguru.com/website-analys 50% 35%

A significant amount (43.6%) of images do not have alternative


Alternative text specified for users with visual disabilities.
text
The website may be harder to use for some disabled users, and
Average therefore in violation of legislation in many countries (e.g. UK, US,
Australia).

Also 0.1% of text equivalents do not appear to be appropriate (for


example, reading "click here" to blind users).

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29 10/6/2010 11:45 AM
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Content is reasonably well matched to the desired keywords for this


Content site.
keywords
6 keywords ("how to hyperlink", "twitter seo", "twitter analysis" ...)
Good appear to be targetted by this site, but are never mentioned once in the
text content for this site. To score highly, desirable keywords should be
featured extensively in your text content.

The website does not contain enough text which matches the keywords the
website is being promoted for. To rank highly in search engines it is
essential to include substantial text content on the topic of the desired
keywords, and emphasise those keywords properly.

Overall appropriate emphasis has been given to keywords using page


titles, headings and links.

Desired keywords

40 found (only showing top 10)

Score Frequency Emphasis Comment

4.4 2.3 There is a very high amount of competition for this keyword
(about 20,800,000 webpages)

2.7 2.8 There is a lot of competition for this keyword (about 7,220,000
webpages)

1.4 1.4 There is a lot of competition for this keyword (about 7,460,000
webpages)

1.1 1.1 There is a very high amount of competition for this keyword
(about 36,600,000 webpages)

1.4 1.9 There is a very high amount of competition for this keyword
(about 24,700,000 webpages)

2.3 3.4 There is a very high amount of competition for this keyword
(about 41,900,000 webpages)

1.3 1.3 There is an extremely high amount of competition for this


keyword (about 180,000,000 webpages)

1.4 1.5 There is a very high amount of competition for this keyword
(about 56,900,000 webpages)

3.0 2.8

5.3 4.5 There is a very high amount of competition for this keyword
(about 27,500,000 webpages)

Most optimised keywords

100 found (only showing top 10)

Keyword Frequency Emphasis Strength

seo 53.5 47.6 243.8

website 32.5 26.5 138.4

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Keyword Frequency Emphasis Strength

google 21.4 18.2 94.2

search engine 14.2 10.2 54.8

seo google 9.2 9.6 47.6

google guru 9.0 8.6 43.5

seo google guru 8.0 8.6 42.5

google seo 6.9 5.2 27.7

seo training 5.3 4.5 23.2

search engine optimization 5.8 3.7 20.5

6 links appear to point to pages which do not exist. 6 links are


Broken links definitely broken.

Note that some pages could be redirecting from the missing page
Good using a 'dirty' method, e.g. a Javascript reload or Meta Refresh. The
page would not appear to be missing to average web browsers, but
those without the required technology (e.g. Javascript) would be
unable to access the content.

All links responded with appropriate headers, which will help ensure
they appear in search engines and to users behind proxies.

Broken links Incorrectly handled links

Detail

6 found

- Page Links to Type

www.seogoogleguru.com/seo-pack www.seogoogleguru.com/what-is/ Host not found

www.seogoogleguru.com/website- www.seogoogleguru.com/seo-anal Host not found

www.seogoogleguru.com/website- www.seogoogleguru.com/keyword Host not found

www.seogoogleguru.com/website- www.seogoogleguru.com/seo-repo Host not found

www.seogoogleguru.com/seo-serv www.seogoogleguru.com/web-mar Host not found

www.seogoogleguru.com/blog/ www.seogoogleguru.com/author/S Host not found

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13 of 29 10/6/2010 11:45 AM
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This website is ranked 268,984th in the world for popularity


Popularity (source: Alexa). In the last 3 months, this website has become
significantly more popular.

Good This is reasonable and shows the website is fairly well visited.

Alexa gathers relative popularity information on all websites from a


sample of browser users. Alexa's traffic rankings are for top level
domains only (e.g. domain.com) - separate rankings are not possible
for subpages within a domain (e.g. www.domain.com/subpage.html)
or subdomains (e.g. subdomain.domain.com).

Popularity rank 3 month change

Links always change appearance when they are hovered over.


Link states This aids usability by clarifying what areas of the screen are
clickable.

Good Links change appearance when they have been visited. This aids
usability by showing users where they have already visited.

Links change appearance when selected 13.8% of the time.


Focused links are links which the user has selected, for example by
clicking on them or selecting them with the keyboard. For people
who are unable to use a mouse, focused links are their primary
means of seeing what they have selected. For optimal accessibility
it is recommended to distinguish focused links - for example, by
changing their colour.

This site appears to be using an old approach for focused links


(active links). This approach only works in old versions of Internet
Explorer (7 and older) - all other browsers do not support it.

Recommendations Specify a distinct focus CSS pseudo class for all links, wherever
appropriate.
Note that the active CSS pseudo class should be complimented
with the standards compliant focus style for modern browsers.

Hovered-over links Visited links

distinct distinct

Focused links Active links

distinct distinct

This website is quick to use (on a 2Mb broadband connection).


Speed
On average pages take 3.3 seconds to download on a 2Mb broadband

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Good connection.

112 files in this website are missing. This may cause problems with
pages in this site.

Time to download

Pages by filesize

100 found (only showing top 8)

Page Size Files Est. seconds Importance

www.seogoogleguru.com/seo-pack 406.9k 37 2.8

www.seogoogleguru.com/seo-servi 582.5k 42 3.9

www.seogoogleguru.com/seo-train 748.9k 52 5.0

www.seogoogleguru.com/seo-servi 503.1k 39 3.4

www.seogoogleguru.com/seo-pack 450.1k 38 3.1

www.seogoogleguru.com/website-a 542.7k 47 3.7

www.seogoogleguru.com/website-a 544.8k 43 3.7

www.seogoogleguru.com/website-a 547.0k 43 3.7

Flash animation was found on 96.0% of pages. All Flash was


Flash usage used appropriately.

Search engines and users without Flash should be able to make


Very good some or full use of this website.

Flash detection was not found on this website. Users without


Flash would not be handled appropriately (note: it is possible - but

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29 10/6/2010 11:45 AM
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unlikely - that an unrecognised means of Flash detection is being


used).

Pages by Flash usage

Pages using Flash

Pages requiring Flash

This site appears to have been updated recently (today). On average,


Freshness this site appears to be updated every 6.7 days.

Up-to-date content creates a positive impression of a website and gives


Excellent visitors more reason to visit often.

This analysis is an estimate, based on dates mentioned within the


website - the same dates that real visitors will see, such as article dates
and blog comments. Only the appearance of up-to-date content is
considered, not images or page designs.

Average updates Most recent update

Perceived age

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29 10/6/2010 11:45 AM
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Overall, URLs are very well formatted.


URL format
An effective URL format has many benefits: webpages are more
likely to appear highly in search engines, are easier to exchange
Excellent socially, and easier to understand for users.

Good web addresses Bad web addresses


e.g. www.seogoogleguru.com/section e.g. www.seogoogleguru.com
/example-page /example pg.jsp?id=124

Use natural language Are not understandable by


Separate words with dashes users
Use lowercase Separate words with
Avoid query parameters unless underscores
needed Mix uppercase and lowercase
Avoid file extensions Use query parameters where
not needed
Use file extensions

URLs

100 found (only showing top 10)

Score Page Recommendations Importance

www.seogoogleguru.com/seo-packages

www.seogoogleguru.com/seo-services/

www.seogoogleguru.com/seo-training/

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29 10/6/2010 11:45 AM
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Score Page Recommendations Importance

www.seogoogleguru.com/seo-services/

www.seogoogleguru.com/seo-packages

www.seogoogleguru.com/website-anal

www.seogoogleguru.com/website-anal

www.seogoogleguru.com/website-anal

www.seogoogleguru.com/website-anal

www.seogoogleguru.com/website-anal

All pages were found to use correctly defined Headings.


Headings
This is a crucial step towards optimising this website for search
engines, and ensuring accessibility for users with disabilities.
Excellent
Some Headings (1.6%) were found to be empty, or incorrectly
defined. Empty or invalid Headings are of no value to search
engines and make a website less accessible.

Pages with Headings Bad Headings

100 webpages were found and tested. All pages contain a


Amount of meaningful amount of text content.
content
Not all pages need to contain extensive text, but a reasonable
Perfect volume of substantial, relevant text content is crucial for good
performance in search engines and helps to serve users.

Recommendations Develop more substantial content for this website, particularly


content that would attract visitors.

Page breakdown

Pages with substantial content

Pages with some content

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29 10/6/2010 11:45 AM
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Pages with neglible content

Every page in this website is using Google Analytics v2.


Analytics
This is excellent and should allow for a complete analysis of visitor
behaviour.
Perfect

Analytics used
Breakdown of pages using analytics.

There arewebsite
All of this no apparent signs
appears to that this domain
be optimised for name is being
printing.
Domain
Printability abused by domain squatters.
name Wherever possible, a website should define specific stylesheets for
If this website
printing. attracts
Printable high volumes
stylesheets of extensive
allow for traffic youcontrol
may wish
overtothe
Perfect pre-emptively
printed versionregister potential
of a webpage, formis-spellings of yournavigation
instance removing domain names.
and
Perfect
For most websites,
adjusting the layoutthis is not
to fit. a practical
They are fasterconcern.
and remove the need for
maintaining separate versions of a webpage (e.g. "Click here to print
this page").

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29 10/6/2010 11:45 AM
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Optimised for printing Best practice


All content pages in the site should
have print-specific styles defined
using CSS. Use this stylesheet to
hide navigation and other irrelevant
areas of the page (such as Flash,
which doesn't print).

No client-side redirections were found on this website.


Redirections
Client-side redirections generally break the Back button - when users
click Back they are stuck on the current page. This can frustrate
Perfect users and prevent them from finding their way around a site.

The first 100 pages of this website have a shallow page structure.
Site The average page is 1.5 clicks away from the homepage.
structure
The deepest pages are 2 clicks away from the homepage.
Perfect
Not all pages in this website were tested, so this information may not be
representative. For more accurate details, re-test this site with a higher
number of pages.

Note that client-side redirections (e.g. Meta Refreshes, Javascript) count


as 'clicks' to a page. These should be avoided where possible as they
slow down the load speed of a website, particularly for homepages.

Average distance Maximum distance

clicks clicks

Click distance

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29 10/6/2010 11:45 AM
seogoogleguru.com - ..

Pages by path

10 found

Path Pages

www.seogoogleguru.com/ 100

www.seogoogleguru.com/tag 55

www.seogoogleguru.com/website-analysis 12

www.seogoogleguru.com/category 10

www.seogoogleguru.com/blog 6

www.seogoogleguru.com/seo-services 5

www.seogoogleguru.com/seo-training 3

www.seogoogleguru.com/website-analysis/link-checker 3

www.seogoogleguru.com/seo-packages 2

www.seogoogleguru.com/build-website 2

This website appears fully spiderable via conventional methods.


Spiderability
This is a crucial first step for any website, as it ensures search
engines, users with disabilities and users without Javascript enabled
Perfect can access all of the pages. This will help search engine rankings
and accessibility.

It is possible that some part of this website is non-spiderable, but


that the means used to access that content is beyond my ability to
detect it. (For example, a login area that I don't have details for).
You can optionally choose to add these sections yourselves. Read
the Help for more information.

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Spiderability Spiderable pages

This website correctly uses Cascading Stylesheets (CSS) for


Stylesheets layout for all pages.

Websites built using stylesheets are generally faster, more


Perfect accessible and easier to maintain. Stylesheets have been accepted
best practice since 2001; any websites not using them now are
usually extremely out of date, or poorly written.

External stylesheets are used throughout. External stylesheets are


considered best practice for ensuring sites are maintainable and
quick to load.

This website handles 'chopped' URLs correctly.


URL
chopping A chopped URL is where part of an address is cut off at a forward
slash, for example reducing www.example.com/news/acticle1/
Perfect to www.example.com/news/. Handling these chopped addresses
will aid both users and search engines visiting this website. Users
may experiment with chopping parts of the URL out manually,
particularly if they are using a popular plugin like Google Toolbar,
which allows them to do this with a single mouse click. Some search
engines also experiment with chopping up URLs to explore more
pages.

This website does not appear to use cookies at all.


Cookies
Cookies are used to persist information from one page to another.
They are widely used to track users and some interactive
Not scored applications, such as e-commerce websites. Not requiring cookies is
perfectly acceptable.

Note that cookies set using Javascript cannot be detected here.

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29 10/6/2010 11:45 AM
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One page design was detected. All pages appear to have the
Design same consistent design.
variations
This does not mean all pages look exactly the same, only that all
Not scored pages appear to have a consistent appearance. You can monitor this
test to check for unexpected variations in design, for example if a
page is broken, or not updated following a redesign.

Different designs

One found

Screenshot Example Name Pages %

www.seogoogleguru.com/seo Design #1 100 100.0%

No of designs Design distribution

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29 10/6/2010 11:45 AM
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How summary scores for this report were calculated.

The overall score for this website.


Overall Score
This is a summary score, comprised of all other tests weighted for
importance. It can be useful as a quick, rough indicator of how good
Good this website is - however for a full understanding you should review
the individual tests listed below.

Derived from

28 found

Score Test Extra penalty* Weight

W3C compliance 1

Search placement 1

Links 1

Incoming links 1

Twitter 0.5

Image usage 0.5

Search engine results 1

Readability 1

Visual interest 1

Alternative text 1

Content keywords 1

Broken links 1

Popularity 1.75

Link states 0.75

Speed 2

Flash usage 1.5

Freshness 2

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29 10/6/2010 11:45 AM
seogoogleguru.com -

Score Test Extra penalty* Weight

URL format 0.8

Headings 1

URL chopping 0.25

Amount of content 1

Analytics 0.5

Stylesheets 1

Spiderability 1

Site structure 0.5

Redirections 1

Printability 1

Cookies 0.5

* An Extra penalty is applied where a particular test score is so bad, that it has a far greater impact on a
website than the Weight usually allows. You should read about each individual test to discover more.

The quality of the content of this website.


Content
Score This is a summary score, comprised of other tests weighted for
importance. It can be useful as a quick, rough indicator of the
Good quality of this website - however for a full understanding you should
review the individual tests listed below.

Derived from

10 found

Score Test Extra penalty* Weight

Links 0.5

Search engine results 1

Readability 1.5

Visual interest 1.5

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29 10/6/2010 11:45 AM
seogoogleguru.com -

Score Test Extra penalty* Weight

Alternative text 0.25

Broken links 0.5

Freshness 2.5

Headings 0.25

Amount of content 2

Site structure 0.25

* An Extra penalty is applied where a particular test score is so bad, that it has a far greater impact on a
website than the Weight usually allows. You should read about each individual test to discover more.

How well this website is marketed online.


Marketing
Score This is a summary score, comprised of other tests weighted for
importance. It can be useful as a quick, rough indicator of the
Good Internet Marketing of this website - however for a full understanding
you should review the individual tests listed below.

Derived from

19 found

Score Test Extra penalty* Weight

W3C compliance 0.25

Search placement 2

Links -0.1: Poor use of link text 1


compromises the natural SEO
benefits of content in this site

Incoming links 2

Twitter 1.5

Search engine results 1.5

Alternative text -0.2: Alternative text is an easy win 1


and fundamental step for SEO with
no side effects

Content keywords 2

Broken links 0.5

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29 10/6/2010 11:45 AM
seogoogleguru.com -

Score Test Extra penalty* Weight

Popularity 2

Speed 0.5

Freshness 2

URL format 1.5

Headings 1

URL chopping 0.25

Amount of content 2

Stylesheets 0.25

Spiderability 1

Redirections 1

* An Extra penalty is applied where a particular test score is so bad, that it has a far greater impact on a
website than the Weight usually allows. You should read about each individual test to discover more.

How accessible the website is to mobile and disabled users.


Accessibility
Score This is a summary score, comprised of other tests weighted for
importance. It can be useful as a quick, rough indicator of the
Good accessibility of this website - however for a full understanding you
should review the individual tests listed below.

Derived from

17 found

Score Test Extra penalty* Weight

W3C compliance 1

Links -0.7: Poor quality links make 1


navigating a site extremely difficult
for many users

Image usage 1

Search engine results 0.5

Readability 1

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29 10/6/2010 11:45 AM
seogoogleguru.com -

Score Test Extra penalty* Weight

Alternative text -0.3: Alternative text is a 2


fundamental requirement for
accessibility that is easy to
implement with no side effects

Broken links 1

Link states 2

Speed 0.8

Flash usage 2

URL format 0.9

Headings 1

Amount of content 1

Spiderability 2

Stylesheets 1

Redirections 0.75

Site structure 0.5

* An Extra penalty is applied where a particular test score is so bad, that it has a far greater impact on a
website than the Weight usually allows. You should read about each individual test to discover more.

How well designed and built the website is.


Technology
Score This is a summary score, comprised of other tests weighted for
importance. It can be useful as a quick, rough indicator of the
Good quality of this website - however for a full understanding you should
review the individual tests listed below.

Derived from

18 found

Score Test Extra penalty* Weight

W3C compliance 1

Links 0.5

Image usage 1

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29 10/6/2010 11:45 AM
seogoogleguru.com -

Score Test Extra penalty* Weight

Search engine results 0.5

Alternative text -0.1: Alternative text is easy to 0.5


implement and crucial for search
engine placement and accessibility

Broken links 1

Link states 1

Speed 2

Flash usage 1

URL format 0.5

Headings 1

URL chopping 0.25

Stylesheets 0.75

Spiderability 1

Site structure 0.5

Analytics 0.5

Printability 1

Redirections 0.75

* An Extra penalty is applied where a particular test score is so bad, that it has a far greater impact on a
website than the Weight usually allows. You should read about each individual test to discover more.

Website Analysis SEO Report.... Get Your at http://www.SEOGoogleGuru.com


29 of 29 10/6/2010 11:45 AM