I post this document in response to several people who asked the legitimate question, "What would JR do that is different

, if he became President?" I will apply for the Presidency of Brevard College because I think that the next president of Brevard will either be the person who sparks the College to become the truly great institution that we all know it is capable of becoming or will be the person who presides over its demise. I have no intention of being the latter person. Since I joined the Faculty, in 1999, the College has been plagued by: 1) a lack of a coherent identity, 2) a lack of a vision of where we want to be in the future, 3) an inability to raise our endowment to a level that will sustain a healthy academic environment, 4) an inability to recruit the 1000 students that we need to be self-sustaining, and 5) a desire to be a “green” institution but an inability to implement most basic “green” practices. I grew up in an academic environment. My father was a Psychology professor at Colgate University for 34 years. I taught there for 2 years in the early 1980’s. I was a student at Dartmouth College for a total of 10 years, receiving all of my degrees from Dartmouth. Both institutions were very similar to Brevard in their earlier days. I remember when my father started at Colgate in 1964. It was a school with about 1800 students, a number only slightly less than the number of citizens in Hamilton. The endowment stood at about $28 million. My father was paid $8,000/year and his chairman, a 35-year veteran, made about $15,000. By the time I was hired to teach at Colgate, in 1981, just 17 years later, it had evolved into a major private liberal arts college of 2500 students with an endowment nearing $200 million. Today there are 2750 students and an endowment approaching $650 million. Dartmouth made an even more spectacular transition but over a longer period of time. Both institutions focused on developing high-quality academic programs to rise above their peers. Both have world-class international programs. Both provide leaders to government, business, professional, military, and academic ranks of the United States and other countries. Both also field excellent athletic programs and first-rate athletic facilities. Most facilities were built after their academic credentials were firmly established. Brevard College needs to grow into its own future. Using models like Colgate and Dartmouth will hasten the time that goal is attained. Once attained, it must be sustained. For several years, we had an annual Brevard College Campus Theme. This excellent idea was designed to spotlight campus-wide attention on a particular focus. We had 3 themes over 3 years: 1) Freedom and Responsibility, 2) Internationalization, and 3) Sustainability. All were excellent topics. Numerous great ideas were advanced but the College failed to take any concrete action to create a lasting implementation for any of the themes; when one theme ended it was relegated to cold storage and forgotten while the new theme was ushered in with great fanfare. This was most frustrating when, after a year of discussion and excitement about developing a more sustainable campus and strong campus-wide interest in continuing the theme for another year, the Administration brushed it off and wanted to try something else. When asked why, the reply was that the theme was more of a “rhetorical” concept rather than a call for action. With that news, the Faculty voted overwhelmingly (but not rhetorically) to cease having a campus theme.

If I become President, I will strive to meld these three themes together to make Brevard College an international institution of higher education that emphasizes freedom, responsibility, and environmental sustainability. The object will be to make the College a platform to launch future leaders of the world by providing a high-quality education while encouraging networking with peers from around the world. Such a strong international network will lay the foundation for future success in our students’ careers. This can only benefit the College in the future. Here is how I will do it: 1. I will develop an institutional vision that will evolve Brevard College into Brevard International College (BIC). BIC would have a 20-year goal of recruiting 2 students from every country and two from every state each year. Given roughly 200 countries and 50 states, we would seek a freshmen class with at least 500 students and the institution would grow to > 2000 students by the time full implementation was attained. 2. The 500 students in entering the program each year will be designated as Brevard International Scholars (BIS). Each will receive an endowed scholarship that provides tuition, room, board, and an annual round-trip plane ticket to their home country/state. Additional, paying students, accepted through traditional channels, would also matriculate. Using back-of-the-envelope arithmetic, an endowed scholarship of roughly $800,000 would need to be raised to pay for each BIS student. At full implementation, this translates to an endowment of $1.6 billion. Although this is a lofty goal and building a full cadre of international students will take years, the BIS Program would be initiated with the receipt of the first scholarship funds. My desire is that the BIS will stimulate intense competition amongst top students in their home countries/states and provide us with a student body with exceptional academic qualities. Upon graduation, their successes in their home countries will fuel a more intense desire to attend BIC, supplying us with more top scholars. The institution will begin to mimic an organism with self-sustaining cycles that allow a sustainable growth rate. The growth of the endowment will enhance the financial status of the institution to levels it has never known. The status of the College would be elevated to the international arena. With continuing globalization and environmental awareness, it will be necessary to develop an international curriculum for the 21st Century. I envision engaging the Brevard faculty to develop a Brevard Model, a curriculum that other institutions, globally, will wish to emulate. 3. At any institution of higher learning, the President must be the Fundraiser-in-Chief. One of my mentors once told me, “Money isn’t the problem. There is plenty of money. Time is the problem; you need to make the time to get the money.” It will be my duty to make the time to visit the potential donors of the world, both private and corporate, in search of endowed scholarship funds. Each scholarship would bear the name of the donor or an honoree of the donor’s choice, such as the “Norman T. Crane Brevard International Scholarship” and be designated for a student from the country/state of the donor’s choice. I believe that, fundamentally, most people, rich and poor, want to leave this world better than the

world into which they came. I am willing to bet that I can raise the 8 scholarships for every country and state by presenting this vision to affluent global citizens and corporations. I envision that having a BIS in one’s name will eventually be recognized as a status symbol. Based on my own proclivity for internationalization, as well as my love for travel and interaction with people from around the world, I believe that I can make substantial headway toward this goal before I retire. I accept that I will almost certainly not be the President when full implementation is achieved unless my promotion of this idea is wildly successful. 4. Because, as President and Fundraiser-in-Chief, I will be on the road much of the time; the traditional role of the Brevard College President will no longer apply. I strongly advocate that the position of Vice President for Academic Affairs be split into two positions: 1) Provost of the College and 2) Dean of the Faculty. The Provost will oversee the day to day running of the College while the Dean will be the chief academic officer. 5. During the transition to BIC, we need to use the resources we have more effectively to generate revenue. Over Christmas Break 2010, the Smithsonian Institution paid for me to be their “Beyond the Podium” lecturer on their “Smithsonian Journeys” Program. I spoke 4 times on a Celebrity cruise in the eastern Caribbean. It was a very successful endeavor. The Smithsonian asked for the names of other Brevard faculty which I provided. I also proposed that the Smithsonian, Brevard College, and Celebrity found a program in which cruise passengers who are willing to pay our tuition can attend lectures on future cruises for college credit. The Smithsonian likes the idea and Dean Hardt has endorsed it so this could happen in 2011-2012. a. In the past, I also proposed that the College institute a Lifelong Learner’s Certificate that would be awarded to any post-graduate local citizen after he/she completes 32 credit hours of courses at the College. Given our population of affluent, well-educated, motivated retirees, I suspect that this might be a very popular program. Not only would it generate revenue, it would also put these people in close contact with the College and set the stage for future donations. 6. Brevard College likes to present itself as an environmentally conscious institution; in many respects we are. In the near future, we will need to, in the words of Thomas Friedman, “out-green the competition”. If we are to become the environmentally sustainable institution that I envision, we will need to replace our crumbling infrastructure with a sustainable, energy efficient philosophy that will carry us far into the future. Investment in these improvements now will save us a fortune in the next 50 years. 7. We need to offer athletics that fit our local environment. The outrageous success of our cycling team the last two years attests to the ability of the mountains to draw great athletes. I will start a whitewater sports team. Like cycling, whitewater sports hold the potential for attracting great athletes from all over the world. We should focus on sports that will attract students from abroad. Swimming, wrestling, and field hockey are other prime candidates for addition to our athletic offerings. I will also seek a donor

for the Brevard International College Natatorium. Not having a swimming pool on this campus is a retention issue and sours our relationship with the town. 8. Campus spiritual life is another important aspect that needs to be more prominent, particularly on a campus that caters to the world. We advertise ourselves as a Methodist college but we have no chapel. I would raise funds to build an interfaith Spiritual Center in which students of all faiths and denominations would have the freedom to worship as they choose. I present myself as a viable candidate for the Presidency not based on years of pushing paper as a college administrator but as a person of action who has spent years in the field, internationally, and knows how to make things happen. I not only think “out of the box” but I live “out of the box”. If Brevard College is to survive and flourish in the future, it needs to recognize that it is in a box and that the box is crowded by institutions that offer the same thing we offer. By jumping out of the box and pursuing a path like I outline above, we will establish a unique identity, an identity that others will wish to emulate. Because we establish that identity first, we will soar. I know students and I know them well. I know what appeals to them and I have traveled internationally with several hundred of them—from Brevard College as well as other institutions. I have delivered a profound impact on the lives and careers of many. One side benefit of this is that I have been highly visible in the local press. The Transylvania Times likes me. I will parlay that into a better relationship between the press and the College. Our alumni are thecore to a successful future for the college. I encourage alumni who read this to send me an email with other questions/ideas/suggestions. I don’t want to be a President who performs the job as it has always been done. I want to be the person that launches this institution on a path that will successfully carry it through the 21st Century and beyond. Whenever I am asked what I wish to be remembered for the most, I reply, “Something I haven’t done yet.” I share this vision with you because its implementation is what I wish to be remembered for. Sincerely, JR