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  • 3-Year International Marketing Course Structure

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    chee pin wong
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    This document outlines the 3-year course structure for a degree program broken into 6 semesters. In the first year, students take university core courses, faculty core courses in principles of accounting, business law, etc. The second year focuses on economics, statistics, marketing and other faculty core courses. The third year consists of program core courses in international marketing, marketing communications strategy, and electives. Students also complete industrial training and a dissertation in the final year. The total credit hours to complete the program is 122 over the 3 years and 6 semesters.

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    Sabah u International Marketing

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    This document outlines the 3-year course structure for a degree program broken into 6 semesters. In the first year, students take university core courses, faculty core courses in principles of accounting, business law, etc. The second year focuses on economics, statistics, marketing and other faculty core courses. The third year consists of program core courses in international marketing, marketing communications strategy, and electives. Students also complete industrial training and a dissertation in the final year. The total credit hours to complete the program is 122 over the 3 years and 6 semesters.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    42 views1 page

    3-Year International Marketing Course Structure

    Uploaded by

    chee pin wong
    This document outlines the 3-year course structure for a degree program broken into 6 semesters. In the first year, students take university core courses, faculty core courses in principles of accounting, business law, etc. The second year focuses on economics, statistics, marketing and other faculty core courses. The third year consists of program core courses in international marketing, marketing communications strategy, and electives. Students also complete industrial training and a dissertation in the final year. The total credit hours to complete the program is 122 over the 3 years and 6 semesters.

    Copyright:

    © All Rights Reserved
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    3 YEARS PROGRAMME COURSE STRUCTURE (6 SEMESTERS)

    Year 1 Year 2 Year 3


    Semester 1 Semester 2 Semester 3 Semester 4 Semester 5
    HE21 INTERNATIONAL MARKETING

    UNIVERSITI CORE UW00102 UW00202 UW00302


    (PROMOTIONAL Ethnic Relations TITAS Fundamentals of
    OF KNOWLEDGE) UC0XXX2 UE0XXX2 Entrepreneurial
    (12 Credit Soft Skills UC Soft Skills UE Acculturation
    Hours) (4 Credit Hours) UK0XXX2
    Soft Skills UK
    (6 Credit Hours)
    (2 Credit Hours)

    UNIVERSITY CORE UXXXXX2 UXXXXX2 UXXXXX2 UXXXXX2


    LANGUAGE English/Foreign English/Foreign English/Foreign English/Foreign
    (8 Credit Hours) Language (EM1) Language (EM2) Language (EM3) Language (EM4)
    (2 Credit Hours) (2 Credit Hours) (2 Credit Hours) (2 Credit Hours)

    UNIVERSITY CORE EXXXXX3


    CO- CURRICULUM Co-Curriculum
    (3 Credit Hours) (3 Credit Hours)
    Struktur Kursus Sesi 2019/2020

    FACULTY CORE GT00103 GT00703 GT00303 GT20203 GT30003


    (48 Credit Principles of Microeconomics Business Statistics Operations Managements Strategic Management
    Hours) Accounting GT01103 GT00403 GT01403 and Business Policy
    GT00503 Business Law Organizational Industry Revolution and
    Business GT01203 Behaviour Research Methods
    Communication Financial Management GT00603
    GT10103 Introduction to
    GT00803 Business Mathematics International Business
    Principles of Marketing (12 Credit Hours) GT01003
    Macroeconomics
    GT00903 GT20103
    Introduction to Consumer Behaviour
    Management (15 Credit Hours)

    (12 Credit Hours) (6 Credit Hours) (3 Credit Hours)

    HE21 INTERNATIONAL MARKETING


    PROGRAMME GC20103 GC20003 GC30103 GC30003
    CORE International Marketing Services Marketing International Marketing Current Issues
    (36 Credit (3 Credit Hours) GC20203 Channel in International
    Hours) Product Management Marketing
    GC20303 GC30303 GC31303
    Basic Multimedia Marketing Strategic
    (9 Credit Hours) Communications Marketing Management
    Strategy
    GC30503 GC31903
    Research Methodology E-Commerce
    in International
    Marketing

    GC30703
    Cyber Marketing
    GC31403
    Struktur Kursus Sesi 2019/2020

    Brand Management

    (15 Credit Hours) (9 Credit Hours)


    MINOR / GXXXXX3 GXXXXX3 GXXXXX3
    ELECTIVES Two Elective Courses One elective Course
    (9 Credit Hours) (6 Credit Hours) (3 Credit Hours)

    INDUSTRIAL GC30006
    TRAINING/ Industrial Training /
    DISSERTATION GC30106
    (6 Credit Hours) Dissertation

    (6 Credit Hours)

    HE21 INTERNATIONAL MARKETING


    TOTAL CREDIT HOURS
    (122 Credit Hours) 21 20 20 19 21 21

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