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Submitted in the partial fulfillment for the award


of degree of
Ê  
ÊÊ 
(2009-11)

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Êny activity done without an objective in a mind cannot turn fruitful. Ên objective provides a
specific direction to an activity. Objectives may range from very general to very specific, but
they should be clear enough to point out with reasonable accuracy what researcher wants to
achieve through the study and how it will be helpful to the decision maker in solving the
problem. Each research study has its own specific purpose. It is like to discover to Question
through the application of scientific procedure. But the main aim of our research to find out
the truth that is hidden and which has not been discovered as yet. Our research study has
following objectives:-
èc Vhe objective of my Project is to gain knowledge about how an organization works.
èc Vo make a comparative study to know the different companies activation charges,
product and services.
èc Vo know about the products and services of various brokerage firms.
èc Vo get familiar with the working of a broking firm.
èc Vo know about the awareness towards stock broker and share market.

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c Ê       
?esearch methodology refers to the search for Knowledge. It is a way to systematically solve
the research problem. In it we study the various steps that are generally adopted by the
researcher in studying his research problem along with logic behind them.

?esearch Methodology concerning a research problem or study provide answers to various


questions like; why a research study has been undertaken, how the research problem has been
defined, what data have been collected and what particular method has been adopted to
collect the data, what technique has been used for analyzing the data and a host of similar
other questions

Vhough there are more than one alternative approaches available to the researcher, but this
not enough to make the task of selecting the suitable research design simpler. Like the so-
called suitable research design may require some in between approach. Vhe objective of study
being the main determinant of the validity and reliability of the method adopted the degree of
usefulness of the scientific method. Since there are many aspects of research methodology, in
line of action has to be chosen from variety of alternatives, so that individual choice of
suitable method is further complicated and make a viable whole. Vhe choice of suitable
method is further complicated by the possibility of many permutations and combinations. Vhe
fair selection can be arrived at through the objective assessment and of course comparison of
various alternatives.

Vhe finally selected line of action must ensure that this is indeed best one as against those
rejected by the researcher. In addition, the circumstances and problems also having a bearing
in the choice. Vo count a fem, limitations could be imposed in the sense of funds available,
time and urgency in conducting the research. So the final choice must be based on assessment
of its advantage and disadvantages when weighted against affecting factors.

?esearch methodology can be said to have four major components namely-?esearch design,
Sample design, Data collection procedure and methods of analyzing and reporting the
findings.

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 Ê   

On the basis of theoretical study a research has many types. Êll of these are distributed on the
nature of research. Some of these are like
1. Descriptive and Ênalytical
2. Qualitative and Quantitative
3. Conceptual and empirical
4. Êpplied and fundamental
5. One time research
Our research is based on Descriptive, Qualitative and Quantitative research.
 !"#$"% &! ' : - Vhe research design adopted in this study is descriptive research
design. Ê descriptive research design is the one which is description of the state of affairs as
it exists at present. It includes survey and fact finding enquiries of different kinds. Vhe
researcher has no control over the variables. Vhe researcher used this research design to find
out the respondents attitude and opinion.

()&*"$&$"% &! ': - In our research we need comparison between different stock
brokers. So this based on all qualitative data. In short, Qualitative research is especially
important in the behavioral sciences where the aim is to discover the underline motives of
human behavior. Vhrough such research we can analyses various factors which motivate to
people to behave in a particular manner or which make people like or dislike a particular
thing

.()&+$"$&$"% !&! ': - Quantitative research is based on the measurement of quantity or


amount. It is applicable to phenomena that can be expressed in terms of quantity. So we can
use it in our research for collection of all the numerical data.

1.2.2cÊÊ     (

Vhe required data is collected both from primary as well as secondary sources.

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!",&!- .)!  / Vhe primary data was collected through structured unbiased
questionnaire. For this purpose questionnaire included were both open ended & close ended
& multiple-choice questions.

 .+0&!- .)!  : Secondary data is the data, which is collected and complied for
different purposes, which are used in research for this study. Vhe secondary data includes
material collected from. Under Secondary sources, we tapped information from internal &
external sources. We made use of Internet (such as search engine www.google.com,
www.icicidirect.com, and miscellaneous sources (such as brochures, pamphlets, library)
under external sources.

1.2.3cÊ
  
Ê sample design is a definite plan for obtaining a sample from a given population. It refers to
the techniques or procedures the researcher would adopt in selecting items for the sample.

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Êll the items under consideration in any field of inquiry constitute a µUniverse¶ or
µPopulation¶. Ê complete enumeration of all the items in the population is known as a census
inquiry. Vhis type of inquiry involves a great ideal of time, money and energy. Hence quite
often a few items so selected constitute what is technically called a sample. Vhe researcher
must decide the way of selecting a sample or what is popularly known as sample design. Ê
sample design is a definite plan determined before any data are actually collected for
obtaining a sample from a given population.
Vhe population covered in this project report refers to the customers/investors of various
brokerage firms under study.
1.2.3.2 &,#* "2

Ê sample of 50 people was taken for the survey. Vhe required data collected through
questionnaire from the investors from various brokerage houses under study.

11 Ê
  

Samples can be either probability or non-probability samples. With probability samples each
element has a known probability of being included in the sample but non-probability samples
are those based on simples do not allow the researcher to determine this probability.

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 Ê Ê
 are those based on simple random sampling, systematic
sampling, etc

 
 Ê Ê
 are those based on convenient sampling, judgment
sampling etc

  Ê


Vhe researcher adopted convenience sampling. It is the non probability sampling is that
sampling procedures does not any basis for estimating the probability that each item in the
population has of included in the sample. Vhe researcher selects the people according to their
convenient.


 


 
In most industrialized countries, a substantial part of financial wealth is not managed directly
by savers, but through a financial intermediary, which implies the existence of an agency

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contract between the investor (the principal) and a broker or portfolio manager (the agent).
Vherefore, delegated brokerage management is arguably one of the most important agency
relationships intervening in the economy, with a possible impact on financial market and
economic developments at a macro level.

In most of the metros, people like to put their money in stock options instead of dumping it in
the bank-lockers. Now, this trend pick pace in small but fast developing cities like
Chandigarh, Gurgaon, Jaipur etc.
Ês the per-capita-income of the people is on the higher side, so it is quite obvious that they
want to invest their money in profitable ventures. On the other hand, a number of brokerage
houses make sure the hassle free investment in stocks. Êsset management firms allow
investors to estimate both the expected risks and returns, as measured statistically. Vhere are
mainly two types of Portfolio management strategies.
1. Passive Portfolio Strategy
2. Êctive Portfolio Strategy
1.c
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.!$3.*". $!&$4-/ Ê strategy that involves minimal expectation input, and
instead relies on diversification to match the performance of some market index. Ê
passive strategy assumes that the marketplace will reflect all available information in
the price paid for securities
2.c Ê $"%
.!$3.*". $!&$4-/ Ê strategy that uses available information and forecasting
techniques to seek a better performance than a portfolio that is simply diversified
broadly.

Ê  Ê  


Vhe Indian Brokerage Industry consists of companies that primarily act as agents for the
buying and selling of securities (e.g. stocks, shares, and similar financial instruments) on a
commission or transaction fee basis. Hence, to understand this industry we have to study
Security Market. Security market has two main interdependent segments: Primary market and
the Secondary market.

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Secondary Market refers to a market where securities are traded after being initially offered
to the public in the primary market and/or listed on the Stock Exchange. Secondary market
comprises of equity markets and the debt markets. Secondary market is an equity trading
avenue in which already existing/pre- issued securities are traded amongst investors
Secondary market could be either auction or dealer market. Vhe transactions of secondary
market are generally done through the medium of stock exchange. Vhis requires the Services
of brokers.
Vhese stock brokers are in charge of the conformation and carrying out of transactions.
Orders are taken and executed on behalf of the clients. Vhe fluctuation of rates in the share
market makes the activity in a trade market a dynamic process. It is necessary for a broker to
have adequate knowledge about the economic and political factors as they affect the share
market.

       5 Ê 

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SVOCK EXCHÊNGE´ is a platform where buyer and sellers of securities issued by


government financial institutions, corporate houses, etc. meet and where the trading of these
corporate securities takes place. Vhe securities which are trade in the stock exchange are
shares, debentures of public limited companies, port trusts, utility undertakings and such
other authorities. Vhe securities contacts (regulations) act, 1956 defines stock exchange as:-

Ê+ &. "&$".+ .!4&+"2&$".+ .! 6.0- .3 "+0"%"0)&*7 8'$'! "+ .!#.!&$0 .! &"$"+47
!4)*&$"+4 &+0 .+$!.**"+4 6)"+ "+ 6)-"+47 **"+4 &+0 0&*"+4 "+  )!"$"

Stock exchange is a place where securities, debentures, mutual funds of Joint Stock
Company, central and state government organization, local bodies and foreign government
are bought and sold. Ê Stock Exchange is a platform for the trade of already issued securities
through primary markets. It is the essential pillar of the private sector and corporate economy.
It exerts a powerful and significant influence as a depressant or stimulant of business activity.
Vhe trade in the market is through the authorized members who have duly registered with
concerned Stock Exchange and SEBI.

     5 Ê 

Indian Stock Markets are one of the oldest in Êsia. Its history dates back to nearly 200 years
ago. Vhe earliest records of security dealings in India are meager and obscure. Vhe East India

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Company was the dominant institution in those days and business in its loan securities used
to be transacted towards the close of the eighteenth century.
By 1830's business on corporate stocks and shares in Bank and Cotton presses took place in
Bombay. Vhough the trading list was broader in 1839, there were only half a dozen brokers
recognized by banks and merchants during 1840 and 1850. Vhe 1850's witnessed a rapid
development of commercial enterprise and brokerage business attracted many men into the
field and by 1860 the number of brokers increased .
In 1860-61 the Êmerican Civil War broke out and cotton supply from United States of
Europe was stopped; thus, the 'Share Mania' in India begun. Vhe number of brokers increased
to about 200 to 250. However, at the end of the Êmerican Civil War, in 1865, a disastrous
slump began (for example, Bank of Bombay Share which had touched ?s 2850 could only be
sold at ?s. 87).
In 1887, they formally established in Bombay, the "Native Share and Stock Brokers'
Êssociation" (which is alternatively known as "Vhe Stock Exchange"). In 1895, the Stock
Exchange acquired a premise in the same street and it was inaugurated in 1899. Vhus, the
Stock Exchange at Bombay was consolidated.
Vhus in the same way, gradually with the passage of time number of exchanges were
increased and at currently it reached to the figure of 24 stock exchanges.

    5 Ê 
Ê/
With the help of stockbrokers, the buyers and sellers participating in a stock market carry out
their transactions. Vhe brokers representing selling parties take their orders to the stock
exchange floor and then find brokers representing parties willing to invest in similar stocks. If
both parties agree to trade at the fixed price, the transaction takes place.

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Ê person holding assets (Securities/Funds), either to meet his liquidity needs or to reshuffle
his holdings in response to changes in his perception about risk and return of the assets,
decides to buy or sell the securities. He selects a broker and instructs him to place buy/sell
order on an exchange.

Vhe order is converted to a trade as soon as it finds a matching sell/buy order. Êt the end of
the trade cycle, the trades are netted to determine the obligations of the trading member¶s
securities/funds as per settlement cycle. Buyer/seller delivers funds/ securities and receives
securities/funds and acquires ownership of the securities.

      5 Ê /


Stock exchanges have multiple roles in the economy, this may include the following:-

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ßc &""+4 &#"$&* 3.! 6)"+/ the stock exchange provides companies with
the facility to raise capital for expansion through selling shares to the public to invest.
ßc .6"*"2"+4 &%"+4 3.! "+%$,+$ : When people draw their savings and
invest in shares, it leads to a more rational allocation of resources because funds,
which could have been consumed, or kept in idle deposits with banks, are mobilized
and redirected to promote business activity with benefits for several economic sectors
such as agriculture, Commerce and Industry, resulting in stronger Economic Growth
and higher productivity levels and firms.
ßc & "*"$&$"+4 .,#&+"9 4!.8$'/ Companies view acquisitions as an
opportunity to expand product lines, increase distribution channels, hedge against
volatility, increase its Market Shares or acquire other necessary business assets. Ê
takeover bid or a merger agreement through the stock market is one of the simplest
and most common ways for a company to grow by acquisition
ßc .!#.!&$ 4.%!+&+ / By having a wide and varied scope of owners,
companies generally tend to improve on their management standards and efficiency in
order to satisfy the demands of these Shareholders and the more stringent rules for
public corporations imposed by public stock exchanges and the government
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!.3"$ '&!"+4/ Both casual and professional stock investors, through dividends
and stock price increases that may result in capital gains, will share in the wealth of
profitable businesses!
ßc .%!+,+$ &#"$&*!&""+4 3.! 0%*.#,+$ #!.: $ / Government sells
their Securities and Bonds to raise funds to invest in developmental activities such as
infrastructure, sewage, etc. Vhese bonds can be raised through the Stock Exchange
whereby members of the public buy them, thus loaning money to the government.
ßc &!.,$! .3 $'  .+.,-/ Share prices tend to rise or remain stable when
companies and the economy in view show signs of stability and growth. Situations
such as an economic recession, depression, or financial crisis could eventually lead to
a fall in share prices. Vherefore the Stock Market Crash movement of share prices and
in general of the Stock Indexes, it can be an indicator of the general trend in the
economy.

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Ê    5 Ê   Ê

 Ê   5 Ê 

Vhe Stock Exchange, Mumbai, popularly known as "BSE" was established in 1875 as "Vhe
Native Share and Stock Brokers Êssociation". It is the oldest one in Êsia, even older than the

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NSE has been able to take the stock market to the doorsteps of the investors. Vhe technology
has been harnessed to deliver the services to the investors across the country at the cheapest
possible cost. It provides a nation-wide, screen-based, automated trading system, with a high
degree of transparency and equal access to investors irrespective of geographical location.
Vhe high level of information dissemination through on-line system has helped in integrating
retail investors on a nation-wide basis. Vhe standards set by the exchange in terms of market
practices, Products, technology and service standards have become industry benchmarks and
are being replicated by other market participants. Within a very short span of time, NSE has
been able to achieve all the objectives for which it was set up. It has been playing a leading
role as a change agent in transforming the Indian Capital Markets to its present form. Vhe
Indian Capital Markets are a far cry from what they used to be a decade ago in terms of
market practices, infrastructure, technology, risk management, clearing and settlement and
investor service.

Vhese exchange do not work of its own, rather, these are run by some persons and with the
help of some persons and institution. Êll these are down as functionaries on stock exchange.
Vhese are
1. Stockbrokers
2. Sub-broker
3. Market makers
4. Portfolio consultants etc

;    

Ê stockbroker is a regulated professional broker who buys and sells shares and other securities
through market makers or Êgency Only Firms on behalf of investors.Stock brokers are the
members of stock exchanges. Vhese are the persons who buy, sell or deal in securities. Ê
certificate of registration from SEBI is mandatory to act as a broker. SEBI can impose certain
.+0"$".+ while granting the certificate of registrations. It is obligatory for the person to

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abide by the rules, regulations and the buy-law. Stock brokers are commission broker, floor
broker, arbitrageur etc.

.8 $.  ., & $. < !.<!=

Vhere is no educational background needed to get in this industry. Vhe basic qualification you need is
an interest in the market. But if the reason for your interest is to simply gain more money, you may
end up frustrated. Vhe stock market is a fast-paced, tedious industry, where you have to invest hours
and hours to get yourself ahead and to understand the market. You must invest your time to collect a
firm set of clientele. But even after having a good understanding of the market and having a set of
loyal clients, there can still be curve balls you need to prepare yourself for. Vhis preparation can only
be acquired through time and experience. Vhat is what you¶ll have to face when you get into the
industry

.8 ,) ' 0. & $. < 6!.<! &!+=

Ê stockbroker can earn any amount of money that he/she wants to earn. Since it is a Commission-
Only business, annual income will depend upon the following:

1. How much effort you put into your work.

2. How good you are at it.

-# .3 $. < 6!.<!

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Here are broad categories of brokers to give you an idea of what is available so you can decide where
you fall in the spectrum of services offered.

1.c Full service broker


2.c Discount brokers
3.c Money manager

1.c )** !%"  !.<!: Vhis broker is the most costly. Vhey do research and give
recommendations on which stocks you should invest in. Ê lot of times the
recommendations that they give are stocks of which their own company specializes
in. Vhe company makes all this information public. In a full service firm you get a
personal broker that gets a commission for selling the investment to you. Vhey can
also give you a lot of very important information that you don't have any other access
to.
c " .)+$ 6!.<!/ Some investors, with the hopes of saving on commission fees,
hire discount brokers instead. Êlthough these types of brokers ask for much lower
commissions, they don¶t offer advice or analysis like full-service brokers. Discount
brokers are ideal for those investors who like to make their own trading decisions.
Some investors use both types of brokers for strategic purposes
3.c ' + *"+ !.<!/ Vhis broker, the newest type of broker, is run on line. Vhey give
you research to do, charts to look over, and news on investments to help you in
completing your own research. It is not usual for this broker to recommend any stocks
to research, but it happens sometimes. Vhe on line brokers are a very cheap way to
invest, but you are required to learn the basics of investments before you are able to
use their services Vhere are even some full-service and discount brokers who offer
discounts for orders which are placed online.

+3"$ .3 $. < !.<! "+ +0"&

Many brokers are available to meet your needs and if you can do your research based on what
we have outlined, you are sure to successful in your trading area. Vhe following are the
benefits of finding stock brokers in India:

#0 $. &!<$

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Because your broker has instant access to the markets and can place orders as you speak to
him it becomes important to get to know your investment strategies and be able to relay them
confidently to your broker. Vhis means that you get the extra benefit of speed to market.

&!4!
!.3"$

When you, as a trader, might have decided to buy or sell and take your profits, a live broker
will often recommend a better strategy that enhances your profit. Often buying or selling half
your trade then waiting to maximize your profits on the remainder can increase your overall
results. Ê broker may also suggest other strategies you are unaware of.

$.# .

Often a real broker can contact you when losses look like occurring and minimize these. You
can leave instructions with your broker to stop losses when certain conditions are met. Vhis
can mean avoiding large overnight looses and the occurrence of being late to execute stops
within the market.

8 )

If your broker is aware of your interest in new stock issues or IPO's (Initial Purchase Offers),
he can purchase these on your behalf and jump ahead of the crowd. Vhis is one of the best
reasons to use a real broker.

;  


Ê sub-broker acts as agent of stock broker. He is not a member of a stock exchange. He
assists the investors in buying, selling or dealing in securities through stockbroker. Vhe
broker and sub-broker should enter into an agreement in which obligations of both should be
specified. Sub-broker must be registered SEBI for a dealing in securities. For getting
registered with SEBI, he must fulfill certain rules and regulation.
1; Ê Ê
Market maker is a designated specialist in the specified securities. Vhey make both bid and
offer at the same time. Ê market maker has to abide by bye-laws, rules regulations of the
concerned stock exchange. He is exempt from the margin requirements. Ês per the listing

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requirements, a company where the paid-up capital is ?s. 3 crore but not more than ?s. 5
crore and having a commercial operation for less than 2 years should appoint a market maker
at the time of issue of securities.
A;
  Ê
Ê combination of securities such as stocks, bonds and money market instruments is
collectively called as portfolio. Whereas the portfolio consultants are the persons, firms or
companies who advise, direct or undertake the management or administration of securities or
funds on behalf of their clients.


   Ê  

!.<!&4 '.) are basically legal and licensed companies which have the authority to
sell and purchase securities and stocks. Vhese act as intermediaries in between the sellers and
the buyers. Vhe demands of the clients with respect to the stocks and their respective
investment are carried on by the brokers employed by the brokerage houses.

Vhe services of the brokers are conferred on the basis of commissions. Different brokerage
firms have different commission types and amounts. Vhe services which are offered by a
particular firm are dependent on the concept of price per trade. For example, any brokerage
firm which might be charging lesser fees would turn out to be slow in the execution of
services when compared with any higher charging firm.

In actuality the brokerage industry continues to develop rapidly. Many of the traditional
restrictions against banking activities within the brokerage industry are being eliminated and
the barriers are disappearing. Due to this, some commercial banks have as subsidiaries,
brokerage houses that offer discounts and some of them have available accounts that offer all
of the services that are offered by a checking account. Vraditionally these firms have offered
the investigation of the quality and the possibilities of investing in a variety of investment
products. It is still accustomed for brokerage firms to offer information about possible
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UNICON is a financial services company which has emerged as a one-stop investment
solutions provider. It was founded in 2004 by two visionary and hard working entrepreneurs,
Mr. Gajendra Nagpal and Mr. ?am M. Gupta, who possess expertise in the field of Finance.
Vhe company is headquartered in New Delhi, and has its corporate office in Mumbai with
regional offices in Kolkata, Chennai, Hyderabad and Noida.

UNICON is a professionally managed company led by a team with outstanding managerial


acumen and cumulative experience of more than 400 man years in the financial markets Vhe
Company is supported by more than 4500 Uniconians and has a team of over 900 business
offices in 235 cities across India.

With a customer base of over 200,000 the Unicon Group has an eye for the intricate financial
needs of its clients and caters to both their short ± term and long ± term financial needs
through a comprehensive bouquet of investment services. It has been founded with the aim of
providing world class investing experience to the investing community. Vhese services range
from offline & online trading in equity, commodities and currency derivatives to debt
markets to corporate finance and portfolio management services. Vhe company has a sizable
presence in the distribution of 3rd party financial products like mutual funds, insurance
products and property broking.

It also provides expert Êdvisory on Life Insurance, General Insurance, Mutual Funds and
IPO¶s. Vhe distribution network is backed by in-house back office support to provide prompt
and efficient customer service

Vhe Equity broking arm ± UNICON Securities Pvt. Ltd offers personalized premium services
on the NSE, BSE & Derivatives market. Vhe Commodity broking arm Unicon Commodities
Pvt. Ltd offers services in Commodity trading on NCDEX and MCX. Vhe UNICON group
also has a PCG division providing investments solutions for High Net worth Individuals. Vhe
Corporate Êdvisory Services arm ± Unicon Capital Services (P) Ltd offers entire gamut of
Investment Banking services to corporate.

UNICON can boast of some of the most respected names in the private equity space like
Sequoia Capitals, Nexus India Capital and Subhkam Ventures as its shareholders.

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Vo create long term value by empowering individual investors


through superior financial services supported by culture based
on highest level of teamwork, efficiency and integrity.

"".+/

Vo provide the most useful and ethical Investment Solutions -


guided by values driven Êpproach to growth, client services and
employee development.

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Unicon is a customer focused financial services organization providing a range of investment
solutions to our customers. We work with clients to meet their overall investment objectives
and achieve their financial goals. Our clients have the opportunity to get personalized
services depending on their investment profiles. Our personalized approach enables clients to
achieve their Votal Investment Objectives.

Our key product offerings are as follows:

èc EQUIVY
èc COMMODIVY
èc DEPOSIVO?Y
èc DISV?IBUVION
èc P?OPE?VIES
èc N?I SE?VICES
èc BÊCK OFFICE
èc FIXED INCOME
èc INVESVMENV BÊNKING
èc CU??ENCY DE?IVÊVIVES
èc PO?VFOLIO MÊNÊGEMENV

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Browser based trading terminal that can be accessed by a unique ID and password. Vhis
facility is available to all our online customers the moment they get registered with us

&$)!

èc Vrading at NSE, BSE and Derivatives on single screen.


èc Êdd multiple scrips on the market watch.
èc Greater exposure for trading on the available margin.
èc Common window for display of market watch and order execution.
èc ?eal time updating of exposure and portfolio while trading.
èc Offline order placement facility.
èc Stop-loss feature.
èc Competitive Brokerages.
èc Banking integration with ICICI Bank, HDFC Bank & Êxis Bank, & Bank of India,&
Corporation Bank, & Karnataka Bank, & Oriental bank of Commerce, & South Indian
Bank, & Vijaya Bank and Yes Bank.
èc Proxy link to enable trading behind firewalls.

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Êpplication based terminal for active traders. It provides better speed, greater analytical features &
priority access to ?elationship Managers.

&$)!

èc Vrading at NSE,BSE and Derivatives on single screen.


èc Êdd any number of scrips in the Market Watch.
èc Vick by tick live updation of Intraday chart.
èc Greater exposure for trading on the margin available
èc Common window for market watch and order execution.
èc Key board driven short cuts for punching orders quickly
èc ?eal time updation of exposure and portfolio.
èc Facility to customize any number of portfolios & watch lists.
èc Market depth, i.e. Best 5 bids and offers, updated live for all scripts.
èc Facility to cancel all pending orders with a single click.
èc Instant trade confirmations.

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+" .+ #."$.!- !%"  offers dematerialization services as a participant in Central


Depository Services Limited (CDSL), through its Depository operations. Vhe company
believes in efficient and cost-effective and integrated service support to its brokerage
business. Unicon Securities Private Limited, as a depository participant, will offer depository
accounts for individual investors as well as corporates which will enable them to transact in
the dematerialized segment, without any hassles.
Depository offers a safe, convenient way to hold securities as compared to holding securities
in paper form. Our service provides an integrated single platform for all our clients ensuring a
risk free, efficient and prompt depository process.

& "*"$" 33!0 6- +" .+

èc ,&$!"&*"2&$".+/
You can submit your physical shares at the Unicon branch for dematerialization into
electronic form.
èc ,&$!"&*"2&$".+/
You can also request for ?e-materialization which enables you to convert the
dematerialized shares into physical form.
èc !&+3!/
Inter and intra depository services are available through which you can transfer
shares.
èc 
/
You can apply for IPO using your demat account details and on allotment the
securities are transferred directly to your demat account.
èc .!#.!&$ Ê $".+/
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While holding your stock in demat account, in case you are eligible for any bonus
and rights issues the allotment would be transferred to your demat account.
èc &"/
You can view your demat account over the Internet and avail a host of services. Vhis
facility empowers our clients to view, download, print updated holdings with
respective valuations

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Unicon is fast emerging as a leader in the Insurance and Mutual Funds distribution space.
Unicon has over 100 branches and a huge number of ³Business Development Executives´
who help to source and service the customers throughout the country. Unicon is fast
becoming the preferred ³Vendor Independent´ distribution houses because of providing
efficient service like free pick-up of collection of cheques/DD¶s, Keeping track of the
premiums etc to its customers.

+" .+ .33! $' 3.**.8"+4 0"$!"6)$".+ #!.0) $/ 

èc IPO's
èc MUVUÊL FUNDS
èc INSU?ÊNCE

Êt Unicon you can invest in the Primary markets (Initial Public Offerings) online without
going through the hassles of filling up any IPO application forms or any other paperwork.
We shall make sure that you do not miss the opportunity to subscribe/invest in a good IPO
issue by providing you an online IPO application form, transfer of funds online through
secured payment Gateways of leading banks like ICICI, HDFC, ÊXIS bank.

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In addition to the above we shall provide you with the In-Depth analysis of the IPO issues
which shall be hitting the Indian Markets in near future, IPO Calendar, analysis on the recent
IPO listings, prospectus, offer documents and other IPO research reports so as to help you
take an informed decision to invest in the IPO issues.
Online IPO facility is open to all our registered clients at no cost whatsoever. Êll you need is
the following to subscribe online to the IPO issues

èc Ê trading account with Unicon


èc Ê Demat account with Unicon
èc Ên access to the net banking facility with the Banks through which Unicon has
operational Gateway facility (ICICI, HDFC and ÊXIS Bank).
èc You must have signed a Power of Êttorney (POÊ) agreement for applying in IPO¶s
online

)$)&* )+0

Unicon Provides expert advice to its clients for their investments in equity & debt markets
through Mutual Funds. Our experts advice you the best investment solutions that suit you and
help you to reach your financial goals.
We help you ascertain your risk profile & guide you with the right product mix which reduce
your tax liability increase your savings & enhance your wealth. Weather you have a

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conservative, medium or aggressive investment risk appetite, our experts would guide you to
build a portfolio to optimize the return of interest.

*&"3" &$".+ .3 )$)&* )+0

èc - $!) $)!
1.c Open-ended Scheme
2.c Close-ended Scheme
3.c Interval Schemes
èc - +%$,+$ .6: $"%
1.c Growth Schemes
2.c Income Schemes
3.c Balanced Schemes
4.c Money market Schemes
èc - $'!  ',
1.c Vax saving schemes
2.c Special schemes
3.c Index Schemes

+)!&+ 

+!&* +)!&+ 

Unicon offers all products of General Insurance under one umbrella. Unicon comprises of a
team of distinguished professionals from insurance, finance and other management
disciplines who have vast business & managerial experience.
Unicon team evaluates the client's business environment and studies the risk profile based on

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the results of these evaluations, Unicon team then suggests the most cost effective , integrated
insurance package that is perfectly suited to the client's risk profile. Unicon has a nationwide
network of branches all over India, equipped with top quality infrastructure facilities, to
provide you prompt & efficient service.

"3 +)!&+ 

Unicon offers you a Peace of Mind by offering various life insurance plans for your unique &
specific needs. Our philosophy is that for every financial problem, there is a solution also.
Ênd we are here to give you complete financial solutions. Êt the same time we offer you very
Prompt & ?eliable Policy related service for enduring relationship. We offer a very wide
range of products to fulfill your particular requirements. You can always have an access to
our 83 Branch Offices situated at prime locations of the city, or you can call our ?elationship
Manager to guide on your Investments.

.**.8"+4 " $' 4*",# .3 "3 +)!&+ 


*&+

èc Protection Plans
èc Investment Plans
èc Child Plans
èc ?etirement/Pension Plans
èc Saving Plans
èc N?I Plans




+" .+ is a specialized property broking company. Our highly experienced and professional
teams present retail, office, industrial and residential property opportunities to a broad base of

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clients. Whether it is a residential or commercial development, Unicon offers a total solution
to our clients inclusive of market research, marketing strategy, interaction with the
professional teams and sales or leasing of the property. We provide property buyers with an
innovative real estate solution. By using the efficiencies of the Internet, we have streamlined
the real estate process and are able to pass significant savings on to our clients. Our team of
consultants have years of experience in the areas they serve, helping you save, without
compromising on service. We aim to be a delightfully smart partner when you are looking to
buy a property. Vhe smart part should help you find your dream property (at least the dream
property within your budget) and arm you with data and information about local real estate
(without too much work). Vhe delightful part should make you smile and keep you coming
back

  

With India becoming the epicentre of growth the Global Indian feels the need to be connected
to the domestic growth story

Unicon now offers a convenient and hassle-free way of Investing in the Indian Securities
Market to the people who are living outside India and wish to participate in the Indian
Growth story

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Procedure for N?I operations in Indian Capital Markets:-

èc Vhe N?I can deal with only one bank at any point of time.
èc He is allowed to invest only 5% of the paid up capital of a company. Vhe aggregate
paid up value of equity of any company purchased by all N?I's and OCBs cannot
exceed 10 percent of the paid up capital of the company and in the case of convertible
debentures, the aggregate paid up value of each series of debentures purchased by all
N?I's and OCBs cannot exceed 10 % of the paid up value of each series of
convertible debentures

èc He can enter only into delivery based trades, all deliveries must only be routed
through beneficiary accounts and not directly through the broker

èc Shares bought by him cannot be sold unless the payout of the same is received from
exchange

èc Êll purchase and sale transactions have to be reported to the ?BI by the designated
bank.

èc Original brokers contract notes have to be submitted to the designated Bank branch,
within 24 hours of the transaction

èc He will be required to make bill to bill payments/ settlements. No adjustments of


purchase against sale consideration should be done

èc Shares cannot be bought against the shares sold in the same settlement
èc Êll Purchase and Sales will be dealt separately for payments / receipts.
èc Sale proceeds of any transaction not reported/approved by the ?BI are allowed to be
credited to the N?E/N?O savings/demat account. Vhe transaction will have to be
reversed in the account and losses if any will be borne by the client

èc Êll tax liabilities arising out of buying and selling of securities will be handled by the
designated bank

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Ê   

+" .+ through its online back-office aims to increase the transparency and provides you the
link to view the details of your account online anytime and anywhere

Here you have the advantage of viewing the following reports online:

èc Sauda Details
èc Financial Ledger
èc Net position for the day
èc Net position Detail (for the complete financial year
èc E-Contract Note

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5  

Vhe Fixed income vertical of   Group deals in Sovereign Paper and Money
Market/Fixed Income Instruments Broadly, it undertakes following:

èc Dealing in all types of money market instruments viz. Commercial paper (Origination
& Placement), Certificate of Deposit and Vreasury Bills both in Primary and
Secondary market.
èc Dealing in Government securities (including securities of Oil, Fertilizer & Food
Bonds) and other PSU/ Corporate bonds with counterparties like Banks, Primary
Dealers, Mutual Funds, Insurance Companies, ?egional ?ural Banks, Cooperative
Banks, Central & State PSUs, Housing Finance Companies, NBFCs & Corporates.
èc ?etailing of Central, State Government Securities and Bonds to PF Vrusts,
Universities
èc Êdvisory Services to PF Vrusts.
èc Êrrangers for Private placement of Bonds & placing it with Banks, Mutual funds,
Insurance Companies & Corporates.

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èc Securitization of receivable portfolio of Housing Finance Companies, Banks &
NBFCs by way of Pass through certificates.

 Ê

%!%"8

Vhe investment banking division caters to the funding requirements of corporates. Our wide
experience and market knowledge as a leading securities firm ensures that clients¶
requirements are met at optimum cost. By constantly improving our knowledge capital and
remaining focused on client needs, we aim to create significant value for our clients by
helping them execute the right capitalization strategy. Unicon Capital Services is a SEBI
registered Category I merchant banker providing a bouquet of corporate finance advisory
and merchant banking services.

33!"+4

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We specialize in the syndication of the private equity for the Indian companies in high-
growth markets on their capitalization/re-capitalization strategies, which helps them to
achieve their growth targets. Our team of professionals ensures complete confidentiality,
strong focus on implementation and quick turnaround time. Êccess to key decision makers
at PE funds gives us an edge in optimal structuring and efficient closure of transactions. We
service our clients through various stages of the PE deal namely collateral preparation,

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investor shortlisting, commercial term sheet, due diligence and final closure.

!4!  Ê @)""$".+AÊ; Ê0%".!-

We provide both buy-side and sell-side advisory services as part of our M&Ê advisory
offering. We advise clients during the entire transaction process right from target
identification to deal closure. We have an experienced and highly qualified team with more
than 40+ man-years of experience which specializes in identification and short listing of
potential targets, strategic planning of an acquisition and arranging capital for the
transaction, if needed.

6$ -+0" &$".+

Our offerings include:

èc Project Finance / Verm Loans for Expansion - Êrranging Long-term loans for setting
up new projects from Financial Institutions and Banks
èc External Commercial Borrowings (ECBs) - Êrranging LIBO?-linked loans
èc Foreign Currency Convertible Bonds (FCCB)-Êrranging FCCB Loans
èc Working Capital Facilities - Êrranging fund-based and non-fund based limits for
clients from Banks at competitive rates
èc Vrade Finance - Êrrangement of trade finance (Buyer's / Supplier¶s Credit)
èc Inter-Corporate Deposits ± Borrowing and Placement

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  Ê

)!!+ - )$)!

Currently in India, futures contracts of 4 currencies are traded against the Indian ?upee (IN?).
US Dollar Indian ?upee (USD IN?) currency futures were the first to be introduced in Êug
2008 and have seen a 1500% burst in volume growth in this period.
On Feb 1, 2010 the trading of Euro (¼) ?upee (EU? IN?), Pound Sterling (£) ?upee (GBP
IN?) and Yen (¥) ?upee (YEN IN?) was introduced in India. Ês in the case of USD IN?,
trading happens on 2 exchanges ± NSE and MCX-SX.
Unicon offers clients the opportunity to trade these products, either in online or offline mode
as per their needs. Vhe products provide ample liquidity to function both as a speculative tool
and as a hedging instrument for exporters and importers. Vhe attractive features of the product
are as follows:

èc Unlike currency forwards offered by banks, currency futures trading does not have to
be backed by an underlying merchant transaction exposure
èc Vight bid ask spreads; usually 0.25 paisa wide
èc Margin requirements less than 5% to take exposure on a lot size of $1000, ¼1000,
£1000 and ¥1,00,000 respectively
èc New asset class for diversification for all resident individuals
èc Commodity traders can hedge against unfavorable movements since gold, crude etc
èc For exporters and importers, no credit line required from their Banker as is the case
with forwards
èc Ideal tool for those with smaller exposures, as in the case of travel needs, educational

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payments etc.

  ÊÊÊ 

èc Online & Offline trading facility on all the bourses


èc Exclusive daily commentary and research reports by our Currency analyst team
èc ?egular updates on Dollar IN? movement with calls to buy and sell
èc Special consultancy to Exporters, Importers & Corporate for their Forex transactions
èc ?eceive education on the product through seminars/con-calls organized by Unicon
èc Your Cash Margin with Unicon Securities can be used for either segment ± Equity or
Currency.

 ÊÊ
  

èc Currency options are also expected to be added to the basket of products soon.

  ÊÊ   

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Gone are the days when an investor could directly participate in the capital markets, for they
have not only become far more complex in terms of compliances, methodologies, effects and
analysis but also need a constant tracking mechanism. Ês is the case globally, the Indian
investor has also realized the advantages of seeking professional advice in order to not only
manage but also augment his portfolio.

We at Unicon in our constant endeavor to bring to our esteemed clients global methodology
have developed a proprietary model that has enabled us to outperform all major indices with
a fair degree of consistency, over the longer term. We continue to be positive of both our
approach and the Indian capital markets in general and especially so after UPʶs landslide
mandate to guide the country over the next 5 years. However, we believe that the out-
performance is more stock-specific and the major indices only provide a barometer for
evaluation. Vhis view is expected to only be enhanced going forward, with larger players
entering the markets with globally fine-tuned analytical tools.

Vhe Portfolio Management Schemes of the Company offer Discretionary Schemes (Unicon
Optimizer & Unicon Growth) for Individuals, Corporate Bodies, Partnership firms,
Proprietors, Non ?esident Indians etc. Vhe Company is registered with SEBI enabling it to
undertake Portfolio Management activities under a specific license.

Vhe Schemes, duly approved by SEBI, are managed by a highly competent team comprising
of portfolio managers and equity strategists, backed by a team of fundamental, technical and
derivatives analysts. Vhe principle objectives are to identify investment opportunities through
globally recognized analytical methodologies, given pre-defined risk parameters construct
portfolios to incorporate client objectives periodically review of portfolios in order to
consistently deliver returns surpassing the benchmarked index and tailor-make portfolios to
incorporate a judicious mix of equity, quazi-equity, money market instruments and derivate
products.

PMS is a very personalized service wherein each portfolio has to be specifically constructed
in order to reflect the objective and risk appetite of a particular client. Our qualified managers
are constantly evolving methodologies and financial models that provide them with a
composite mix of:

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èc Medium term comprising of value investing and other fundament tools


èc Short term comprising primarily of technical analysis and tools
èc Hedging strategies comprising of derivative products

Êlong with this water tight investment evaluation strategy we have up in place an equally
foolproof client servicing and feedback methodology. Êll Investment advisors are hand
picked and trained on a gamut of Wealth product, this ensures that he is in a very good
position to deliver a wholesome wealth experience to the client.

UNICON
 provides following benefits:

èc Strong ?esearch Veam


èc Profile based investment solution
èc Professional Fund Management
èc Strict ?isk Management
èc Vimely performance reporting


Ê

+" .+ Investment Solutions is one of the most revered and fastest growing financial
services powerhouse having several accolades to its name. We are determined to provide the
best and state of the art basket of investment products & solutions to our esteemed clients.

Unicon's name is backed by high caliber human resource and high end infrastructure to
address the ever growing needs of our clients and partners. Unicon boasts of bringing the best
of the products and services with "Êffordability & Quality" occupying the centrestage.

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We have a PÊN India network with strong team of over 1000 Business Partners who are
assisting us to tap the retail & corporate clientele and make Unicon accesible in the nook and
crannies of the nation.
Presently we have customer base of over 100,000 individual/ corporate/ HNI & N?I clients.
We are member Brokers for BSE/ NSE/ NCDEX/ MCX.
Êppreciating the increasing needs and demands of our clients and the market, we are
committed and dedicated to give our best services to them.
You can partner with us to unleash the earning potential in the burgeoning financial markets
by becoming a Sub- Broker, Êuthorized person in Equity/ Commodity markets or Marketing
Êssociate for our distribution business


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Ê 
Ê  

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?eligare Enterprises Ltd (?EL) is a financial services provider promoted by ?anbaxy group.
Vhe company was incorporated in January 1984 as ³Vajreshwari Cosmetics Private Limited´,
but subsequently changed its name to ?eligare in January 2006.
?EL is a holding company of 11 subsidiaries, which are engaged in offering diverse bouquet
of services ranging from equities, commodities, insurance broking, wealth advisory, portfolio
management services, personal finance services, investment banking and institutional
broking. Vhese services are targeted at retail, high net worth individuals, corporate and
institutional clients.?EL offers a multitude of investment options and a diverse bouquet of
financial services and has a pan India reach in more than 1550 locations across more than 460
cities and towns.

Ês part of its recent initiatives, the group has also started expanding globally and has
acquired London¶s oldest brokerage & investment firm, Hichens, Harrison & Co. plc.
Following this acquisition ?eligare now proposes to operate out of 10 countries. With a view
to expand, diversify and introduce offerings benchmarked against global best practices,
?eligare has entered into joint ventures with the global major- ÊEGON for its Êsset
Management and Life Insurance businesses in India.

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?eligare¶s wealth management subsidiary is now rechristened as ?eligare Macquarie Wealth
Management Limited, following a joint venture with the Êustralia based financial services
major, Macquarie Bank. ?eligare has also partnered with Vistaar Entertainment to launch
India¶s first Film Fund.

     

ßc Equity & Derivatives

ßc Commodity

ßc Depository

ßc Portfolio Management Services

ßc International Equity & Commodity

ßc N?I Services

ßc Investment Banking

ßc Corporate Êdvisory Group

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Sharekhan is online stock trading company of SSKI Group, provider of India-based


investment banking and corporate finance service. ShareKhan is one of the largest stock
broking houses in the country. S.S. Kantilal Ishwarlal Securities Limited (SSKI) has been
among India¶s leading broking houses for more than a century.

Sharekhan's equity related services include trade execution on BSE, NSE, Derivatives,
commodities, depository services, online trading and investment advice. Vrading is available
in BSE and NSE. Êlong with Sharekhan.com website, Share Khan has around 510 offices
(share shops) in 170 cities around the country.

Share khan has one of the best state of art web portal providing fundamental and statistical
information across equity, mutual funds and IPOs. You can surf across 5,500 companies for
in-depth information, details about more than 1,500 mutual fund schemes and IPO data. You
can also access other market related details such as board meetings, result announcements,
FII transactions, buying/selling by mutual funds and much more.

     ÊÊ
èc Equity Vrading Platform (Online/Offline).
èc Commodities Vrading Platform (Online/Offline).
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èc Portfolio Management Service.
èc Mutual Fund Êdvisory and Distribution.
èc Insurance Distribution

KÊ?VY is a premier integrated financial services provider, and ranked among the top five in
the country in all its business segments, services over 16 million individual investors in
various capacities, and provides investor services to over 300 corporate, comprising the who
is who of Corporate India. Karvy has a professional management team and ranks among the
best in technology, operations and research of various industrial segments.
   Ê/
Vhe birth of Karvy was on a modest scale in 1981. It began with the vision and enterprise of a
small group of practicing Chartered Êccountants who founded the flagship company, Karvy
Consultants Limited. Vhey started with consulting and financial accounting automation and
carved inroads into the field of registry and share accounting by 1985. Since then, karvy
utilized its experience and superlative expertise to go from strength to strength, to better their
services, to innovate, diversify and in the process, evolved as one of India¶s premier
integrated financial service enterprise.

   Ê    Ê  

èc Karvy comtrade.
èc Karvy consultant ltd.
èc Karvy merchant banking.
èc Karvy global services ltd.

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ICICI Web Vrade Limited (IWVL) maintains www.icicidirect.com (herein after referred to as
the "Website") whereas IWVL is an affiliate of ICICI Bank Limited and the Website is owned
by ICICI Bank Limited. IWVL has launched and established an online trading service on the
Website. . Êlong with stock trading and trading in derivatives in BSE and NSE, it also provides
facility to invest in IPOs, Mutual Funds and Bonds. Vrading is available in BSE and NSE

   Ê        


èc Investing in Mutual funds
èc Personal Finance
èc Customer Service Features
èc IPO¶s
èc Margin Vrading
èc Margin PLUS Vrading
èc Call Vrade
èc Vrading on NSE/BSE
èc Vrade in derivatives

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  )!"$- is the subsidiary of HDFC (Housing Development Financial Corporation).


www.hdfcsec.com would have an exclusive discretion to decide the customers who would be
entitled to its online investing services. www.hdfcsec.com also reserves the right to decide on
the criteria based on which customers would be chosen to participate in these services .Vhe
present web site (www.hdfcsec.com) contains features of services that they offer/propose to
offer in due course. Vhe launch of new services is subject to the clearance of the regulators.
i.e. SEBI, NSE and BSE.

       


èc Online trading for ?esident & Non ?esident Indians.
èc Cash-n-Carry on both NSE and BSE.
èc Day trading on both NSE and BSE.
èc Vrade on Futures & Options on the NSE.
èc Online IPO's.
èc Velephone-based Broking (Equity & Derivatives).

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ÊÊ

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Ê ÊÊ

1.c Comparison on the basis of account opening charges

!.<!&4 '.) '&!4A;


Unicon investment solution 350
?eligare securities 500
Icici direct.com 975
Karvy 450
Hdfc securities 799
Sharekhan Nil

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Êccount opening charges are the charges which are required to open a trading account. Unicon
investment solution has lowest account opening charges as compare to other brokerage house i.e. ?s
350.Where as Share khan nowadays opens trading account free of cost and .religare charges ?s.500
for the opening account.. Icici has the highest charge that is ?s 975 and HDFC is on second highest
position by charging ?s. 799.

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compare to charges of other brokerage houses. Whereas HDFC securities and share khan
brokerage charges for delivery are same i.e. .50 paisa, also unicon and religare brokerage
charges are same.
For intraday brokerage charges of ICICI direct.com and HDFC securities are highest i.e.
.15paisa and charges of unicon investment solution and religare securities are lowest which
are .03p.also karvy and share khan brokerage charges are.05 paisa

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Ê  
èc Vhe researcher found that the working of a broking firm is a very risky job because
risk is involved in each and every activity of the business.
èc Main purposes of investments are returns & liquidity.
èc Investors take risk as well as returns into their mind while making the investment.
èc People want to invest their money in the security market but they haven¶t the proper
knowledge.
èc People pay more emphasis on brokerage than service provided by brokerage houses.
èc While interacting with the investors I found that most of the customers are unaware
about the Mutual fund. Some of the people look upon mutual funds and equity trading
as gambling. Vhus a mutual fund awareness program can help to increase the
penetration of mutual funds in the market.


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èc Commitment should be equalized for every person.
èc Provide the facility of free demonstrations for all.
èc Improvement in the opening of De-mat & contract notice procedure is required.
èc Vhere should be a limited number of clients under the relationship manger. So
that he can handle new as well as old customer properly.
èc Some promotional activities are required for the awareness of the customer.
èc People at young age should be encouraged to invest in stock market.
èc Seminars should be held for providing information to prospective and present
customers.
èc Vhe designated compliance officer should perform a review of trading Practices
annually.


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èc Due to the lack of time, it was not possible for the researcher to
approach all the people.
èc Vhe respondents were asked to indicate their true responses to the questions being
asked, but rather than giving the response, they might have been in a form of expert
comments which might have baised the result of the study.
èc Vhe results of the study may not be universally applicable due to regional constraints.
èc Personal biasness may be included in the research work.
èc It is not feasible to compare all the products of various brokerage firms.


 E

  
In the current scenario, investing is very important and investing in stock markets is a major
challenge ever for professionals.

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Mostly people have entered in this particular investment avenue and they have lost thier
money because of movement in the market which is below the par value and this has shaken
the faith of investor in this particular avenue. Ênother reason for low investment in this
sector is due to country most of the companies not performing well and also due to the
scams that are taking place frequently

Once people know about the benefit offered by it, Capital market will become one the
sought after investment avenue. People should keep their eye open and keep updating
themselves about various investment avenues so that they can get safe returns. Vhe young
people should start investing earlier so that they can reap the benefits of investing in future.
Study also concludes that people are not much aware of commodity market and while it is
going to be biggest market in India.

Vhe risk prevailing in the business is recognized therefore an efficient risk management
department is essential in every broking firm.Vhe only thing which is needed to focus on is
that they should have a strong marketing strategy so that prompt service and availability of
forms is made available to the investors.

Vhe company should also organize seminars and similar activities to enhance the knowledge
of prospective and existing customers, so that they feel more comfortable
While investing in the stock market. In spite of the bleak and grim outlook the future of
capital market it is growing at a very high pace. Vaking this things into consideration there
are lots of opportunity for the Broker House also.

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www.moneycontrol.com
www.businessworld.com
www.pinbrokerage.com
www.sharekhan.com
www.religare.in
www.karvy.com
www.scribd.com
www.icicidirect.com
www.hdfcsec.com
Ê ÊF
Unicon monthly magazine: - Pathfinder
 
Kothari C.?. ?esearch Methodology, New Êge International Pvt Ltd
8th edition.

Ê5

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()$".++&"!

I student MBÊ had undertaken a research study to know about the opinion of investors
towards brokerage houses and their services. Following questions were asked by selecting 50
customers randomly


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Name ««««««««««««

Occupation «««««««««««..

Contact no. «««««««««««..c

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1.c Do you know about the different types of investment
alternatives?
a.c Equity
b.c Mutual fund
c.c Insurance
2.c What are the most important things you take into account, while
making any investment?
a.c ?isk
b.c ?eturn
c.c Both
3.c Do you have any knowledge of share markets?
a.c Partial
b.c Complete
c.c Nil
4.c In which company you have Vrading account?
a.c Unicon
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b.c ?eligare
c.c Icici direct.cm
d.c Hdfc securities
e.c Karvy
f.c Sharekhan
g.c Others
5.c Êre you satisfied with you present broking company?
a.c Yes
b.c No
6.c What is the reason? Please specify.
a.c Service
b.c Brokerage
c.c Operating expenses
d.c others
7.c How you invest your money?
a.c Yearly
b.c Monthly
c.c Daily
d.c Weekly

8.c What percentage of your earnings do you invest in share


trading?
a.c Êbove 50%

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b.c Up to 50%
c.c Up to 25%
d.c Up to 10%

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