PROPOSED DESIGNS FOR THE

INTERNATIONAL CENTER FOR REMOTE SENSING OF ENVIRONMENT
AND

INTERNATIONAL SYMPOSIUM ON REMOTE SENSING OF ENVIRONMENT

RESEARCH
The field of remote sensing, aviation, space and other related industries are filled with an array of logos that have many similarities. Arcs, curves, green and blue color palettes, and icons matched with wordmarks scatter the visual spectrum. It’s important that the new ICRSE and ISRSE logos differentiate themselves from it’s affiliates and competitors through style, color and rhythm. Many logos pair an icon with a wordmark, however in the instance of ICRSE and ISRSE, using an acronym is complicated enough, and would thus benefit from a cohesive logotype.

SAMPLE LOGOS

INSPIRATION/CREATION
In researching the science and methodology behind remote sensing, it became apparent that the functions of remote sensing, like data integration, mathematical equations and information overlap, would drive and inspire the concepts behind each design.

INSPIRATION

LOGO

INTERNATIONAL CENTER FOR REMOTE SENSING OF ENVIRONMENT

INTERNATIONAL SYMPOSIUM ON REMOTE SENSING OF ENVIRONMENT

LOGO BREAKDOWN

In most logos the explanation of the acronym falls below the mark. In both instances, it has been moved atop the mark, allowing the viewer to read the explanation first and then understand the acronym in a more natural, downward movement.

Both SYMPOSIUM and CENTER are bold and colored for clearer communication since both agencies are similar in name.

INTERNATIONAL CENTER FOR REMOTE SENSING OF ENVIRONMENT

INTERNATIONAL SYMPOSIUM ON REMOTE SENSING OF ENVIRONMENT

Friendly and engaging, the color orange radiates positive energy, while standing out in the sea of green and blue.

The overlap that exists between letters symbolizes the overlapping of information from differing views of satellite images. This overlap of information helps delineate letters for the viewer.

The color purple promotes creativity and imagination, important qualities to have at a symposium.

The circle that sits atop both E’s represents the satellites that orbit around the earth.

ICRSE COLLATERAL
Through a consistent, clean and modern design, the ICRSE identity becomes the focal point of the collateral materials.
Letterhead

INTERNATIONAL CENTER FOR REMOTE SENSING OF ENVIRONMENT

CHARLES HUTCHINSON PRESIDENT + CEO

ICRSE@EMAIL.ARIZONA.EDU ICRSE.ORG

1995 E SIXTH ST, SUITE 208 TUCSON, AZ 85719

Business card
INTERNATIONAL CENTER FOR REMOTE SENSING OF ENVIRONMENT

CHARLES HUTCHINSON PRESIDENT + CEO ICRSE@EMAIL.ARIZONA.EDU ICRSE.ORG 1995 E SIXTH ST, SUITE 208 TUCSON, AZ 85719

Envelope

1995 E SIXTH ST, SUITE 208 TUCSON, AZ 85719

FIRST, LAST NAME BUSINESS / COMPANY STREET ADDRESS CITY, STATE, ZIP CODE

ICRSE WEBSITE & ANNOUNCEMENT
Accompanying the introduction of the new ICRSE identity will be a redesigned website that emphasizes clarity. To help drive traffic and call attention to the changes made to ICRSE, the announcement below would be sent out via email, where recipients would simply have to click on the embedded image to be forwarded to the new site.
Website

INTERNATIONAL CENTER FOR REMOTE SENSING OF ENVIRONMENT

HOME

ABOUT A

RTICLES I

SRSE

LOCATION C

ONTACT

NEW LOOK ENVIRONMENT
Hello and welcome to the new ICRSE. As you can tell we’ve made some changes to our identity and website to better reflect our core values. We hope this change brings about an increased interest and education in the remote sensing community, and we would like to thank you for your visit.

Announcement

CHARLES HUTCHINSON PRESIDENT + CEO

Charles Hutchi nson

ISRSE SYMPOSIUM MATERIALS
Every 2 years, the ISRSE holds a symposium that provides some of the top professionals in the field with the opportunity to come together and join in a discussion about the on goings in remote sensing and the environment. These materials help establish the new ISRSE identity through color and design.
Type Treatment Brochure Banner
INTERNATIONAL SYMPOSIUM ON REMOTE SENSING OF ENVIRONMENT

34TH SYMPOSIUM SYDNEY AUSTRALIA 2011

34TH SYMPOSIUM SYDNEY AUSTRALIA 2011

Name Tag
INTERNATIONAL SYMPOSIUM ON REMOTE SENSING OF ENVIRONMENT

CHARLES HUTCHINSON
34TH SYMPOSIUM SYDNEY AUSTRALIA 2011

ISRSE PROMOTIONALS
These newly branded promotional materials help instill a sense of pride for those that participate in the symposium.

Thank You Letter Website

INTERNATIONAL SYMPOSIUM ON REMOTE SENSING OF ENVIRONMENT

34TH SYMPOSIUM SYDNEY AUSTRALIA 2011
22/11/2010
John Doe, Remote Sensing NASA 1324 N Tyndall Ave Tucson AZ 85719 United States

Dear John Doe, The Organizing Committee of the 34th International Remote Sensing Symposium for of the Environment (ISRSE) takes great pleasure in encouraging you to visit Sydney and participate in what promises to be an excellent high quality Symposium. The Symposium will take place from 10- 15 April, 2011 in Sydney, Australia. The theme of the Symposium is “The GEOSS Era: Towards Operational Environmental Monitoring”. Sydney, Australia’s largest city is strategically positioned with excellent access to Asia Pacific countries. This ensures that a significant number of remote sensing scientists from this region will be able to attend. The Symposium will provide a platform for countries with established and emerging earth observation programs to report on their progress, as well as new initiatives in the remote sensing arena. This Symposium provides a unique opportunity for remote sensing practitioners, scientists, system engineers and policy makers to share their knowledge and gain an excellent coverage of the current status of a range of remote sensing applications and developments now critical for the sustainability of the Earth’s environment. As well, the 10-year Implementation Plan of the Group on Earth Observation (GEO) is well underway and therefore the Symposium provides an important opportunity for GEO members and task teams to present details of progress of their work. The local organizing committee will aim to host key people from GEO. We look forward to welcoming you in Sydney, Australia in April. Please note this letter does not constitute a commitment on the part of the Organizing Committee to provide financial support or placement in the scientific program. Yours sincerely,

Shirt

Tote Bag

34TH SYMPOSIUM SYDNEY AUSTRALIA 2011

Dr John Trinder Chairman, 34TH ISRSE Organizing Committee

34TH SYMPOSIUM SYDNEY AUSTRALIA 2011

THANK YOU

Fred Hart Graphic Design University of Arizona fredhart@email.arizona.edu

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