Project M01

Presentation

Your First Project: Introduction to Business Concepts

Scenario

You have chosen to join the Business or

IT Business programs at RKWC. You
have already experienced Level 1, heard
that this program includes in level 2 some
interesting Business Subjects and want to
know more about them. It’s time for you
to find out:

The key concepts you will need to know

about the Marketing Subject and the
benefits you expect to gain from studying
it.

Goal

To understand and apply the underlying concepts of Marketing

To reflect on how the concepts and affect UAE consumers.

Instructions

Work with a small team (3 to 4) to find out a little about

the Marketing subject and to present your findings.

Describe and detail some concepts in the subject:

Define Marketing
Talk how marketing evolved from selling to
Marketing
Talk about the Marketing Philosophy (orientation) in
a modern organization
• List two key concepts for Marketing and explain them
(PRICING, 4 PS, DISTRIBUTION, BRANDING, ADVERTISING, PROMOTION, PLC,
TARGET MARKET ARE ALL EXAMPLES OF CONCEPTS)
• Examine the impact these two concepts could have on
you as a:
• Future Employee working in
marketing
• Future Wife and mother – consumer

• Give three benefits you expect to gain from studying

this Marketing subject.

Deliverables (what is expected from you):

You are required to make a 20 - 25 minute presentation
(by Team) to illustrate your learning of the above. Use
examples of real life situations and companies to
better explain your ideas.

Examples are encouraged throughout the entire

presentation to illustrate your ideas.

Slides also to be submitted, on the presentation day

before the presentation (STAPPLED, YOUR NAMES YOUR Ids number on
them).

Plus any other materials you would like to submit.

Time Frame

Four weeks

Team Work & Preparation: W2, W3 & week 4 of the

semester.

Continuous monitoring in w 3& w 4.

Presentations start week 5

week 4 – final checking of work in class

Presentations in class in W5 and submission of

accompanying slides and any other materials.

Importance of Practicing
Resources

• ILC
• Facilitators’ handouts
• Textbooks
• Internet
Learning Outcomes

• Understand the Marketing Role

• Demonstrate an understanding of the interrelated nature
of the Business and IT courses

Achievement Indicators

• Experience team work

• Practice research skills
• Reflect and apply to the UAE situation
• Further comprehend the Marketing subject & the
Business program
Assessment

This will count 20% towards your final Marketing grade.

 PROJECT 01: EVALUATION FORM
PROJECT 01 Marketing Concepts: EVALUATION FORM – AT4/BT4

Team names:--------------------------------------------------------------------------

PRESENTATION
Team criteria

Defines Marketing 4 3 2 1

Talks about the evolvement of Marketing from selling to 4 3 2 1

Marketing

Discusses the Marketing philosophy in a modern organization 4 3 2 1

Includes two key concepts of Marketing with good examples 4 3 2 1

Outlines with examples the impact of the business concepts 4 3 2 1

on consumers and you as future wife and mother
Outlines with examples the impact of the business concepts 4 3 2 1
on employees
Gives at least three benefits derived from studying this 4 3 2 1
subject
Makes use of appropriate visuals 4 3 2 1

Team shows confidence (posture, poise, facial 4 3 2 1

expression of team members, do not read but use cues
effectively when needed)
Presentation flows well and evidence of good team work 4 3 2 1
TOTAL GRADE

4 = Excellent 3 = Complete 2 = Weak at times 1= Needs significant improvement

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