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BHARTI GROUP Bharti Enterprises has been at the forefront of technology and has revolutionized telecommunications with its world class products and services. Established in 1976, Bharti has been a pioneering force in the telecom sector with many firsts and innovations to its credit. Bharti provides a range of telecom services, which include Cellular, Basic, Internet and recently introduced National Long Distance. Bharti also manufactures and exports telephone terminals and cordless phones. Bharti is the leading cellular service provider, with a footprint in 15 states covering all four metros. It has over four million satisfied customers. JOINT VENTURES Bharti has many joint ventures with world leaders like Singtel (Singapore Telecom); Warburg Pincus, USA; Telia, Sweden; Asian infrastructure find, Mauritius; International Finance Corporation, USA and New York Life International, USA. Bharti Tele-Ventures Limited was incorporated on July 7, 1995 for promoting investments in telecommunications services. Its subsidiaries operate telecom services across India. Bharti TeleVentures is India's leading private sector provider of telecommunication services based on a strong customer base consisting of approximately 8.37 million total customers which constitute, approximately 7.67 million mobile and approximately 704,000 fixed line customers, as of June 30, 2004. Bharti Tele-Ventures current businesses include • • • •
Mobile services Fixed-line National and international long distance services VSAT, Internet services and network solutions
Introduction to organization Company Profile
About the company: Airtel Enterprise Services (AES) is the telecommunications solutions group of Bharti Infotel Ltd., a fully owned subsidiary of Bharti Tele-Ventures Ltd. (BTVL) Bharti Tele-Ventures is one of India’s leading private sector provider of telecommunications services with an aggregate of 13.76 million customers as of end of July ‘05, consisting of approximately 12.79 million mobile customers. The company is the only operator to provide mobile services in all the 23 circles in India covering all four metros. The company also provides telephone services and Internet access over DSL in 15 circles. The company complements its mobile, broadband & telephone services with national and international long distance services. The company also has a submarine cable landing station at Chennai, which connects the submarine cable connecting Chennai and Singapore. The company provides reliable end-to-end data and enterprise services to the corporate customers by leveraging its nationwide fiber optic backbone, last mile connectivity in fixed-line and mobile circles, VSATs, ISP and international bandwidth access through the gateways and landing station. For more information, visit www.bhartiteleventures.com Bharti also manufactures and exports telephone terminals and cordless phones. Apart from being the largest manufacturer of telephone instruments in India, it is also the first company to export its products to the USA.
Sunil Bharti Mittal Bharti Airtel Limited, a part of Bharti Enterprises, is India's leading provider of telecommunications services. The businesses at Bharti Airtel have been structured into three individual strategic business units (SBU’s) - mobile services, telemedia services (ATS) & enterprise services. The mobile services group provides GSM mobile services across India in 23 telecom circles, while the ATS business group provides broadband & telephone services in 94 cities. The Enterprise services group has two sub-units - carriers (long distance services) and services to corporates. All these services are provided under the Airtel brand. Organizational structure: Bharti enterprise:
Profile of Airtel Enterprise Services:
and the largest enterprises in India are their customers. AES has a blue-chip client list. AES’s entire organization is tailored to bring focus to our customers' needs through a unique multi-dimensional structure. Airtel Enterprise Services (AES) is the telecommunications solutions group of Bharti Infotel Ltd. they create solutions that are flexible. Airtel Enterprise Services (AES) is the telecommunications solutions group of Bharti Infotel Ltd. scalable and robust.. (BTVL). 3. a fully owned subsidiary of Bharti Tele-Ventures Ltd. 4. which give the organization an edge in business. a fully owned subsidiary of Bharti Tele-Ventures Ltd. (BTVL). At Airtel Enterprise Services. It harnesses the power of alliances to combine with ownership of media and technologies to create businessenabling end-to-end solutions. Highlights of Airtel Enterprise Services: 1. Created especially to provide platinum service to Enterprise customers. Provides customized telecommunications solutions. AES works closely with its Enterprise customers to uniquely address all their strategic connectivity needs.Airtel Enterprise Services is the "total telecom provider" for India's large enterprises. 2. Page 4 . the philosophy is "value creation" for the customers. Also AES is technology neutral and customer focused. Their end-to-end solutions are supported by global quality standards shaped by Six Sigma methodologies and world-class customer care. by using a mix of applications & technologies.. Therefore. A single point of contact for all the data and telecommunication needs.
The Mobility business group provides GSM Mobile Services across India in twenty three telecom circles. About Bharti Airtel Limited Bharti Airtel Limited. The businesses at Bharti Airtel have been structured into two main strategic business groups .also available regionally . a part of Bharti Enterprises. and 5. It has successfully launched an international venture with EL Rothschild Group to export fresh agri products exclusively to markets in Europe and USA and Page 5 . Their Projects team ensures top class execution of a solution. to create businessenabling end-to-end solutions. AES’s "Vertical" organization .5. while the Infotel business group provides broadband & telephone services. Telecom giant Bharti Airtel is the flagship company of Bharti Enterprises. · 1. AES has a Solutions group . Bharti has recently forayed into retail business as Bharti Retail Pvt. AES provides high quality post-implementation support through its Customer Services team. under a MoU with WalMart for the cash & carry business. long distance services and enterprise services. All these services are provided under the Airtel brand. The Bharti Group. AES harnesses the power of alliances and leading edge technology. has a diverse business portfolio and has created global brands in the telecommunication sector. is India's leading provider of telecommunications services.to construct superior solutions 4.ensures depth of customer understanding and focus for extensive coverage 3. Ltd.the Mobility Leaders business group and the Infotel Leaders business group. AES has a Regional organization to ensure customer proximity 2.
Bharti Airtel since its inception has been at the forefront of technology and has steered the course of the telecom sector in the country with its world class products and services. India’s largest integrated and the first private telecom services provider with a footprint in all the 23 telecom circles. 2009 » Airtel pioneers 16 Mbps Broadband in India » Bharti Airtel and Australia Japan Cable collaborate to create a new connectivity solution to Australia from Singapore and the US » Airtel digital TV brings Home the Magic with Kareena Kapoor » Bharti Airtel announces apex level organisation changes Page 6 . world leader in financial protection and wealth management. Highlights » Bharti Airtel and Alcatel-Lucent form Managed Services Joint Venture for Broadband and Telephone Services » Bharti Airtel announces results for the fourth quarter and full year ended March 31. All these services are provided under the Airtel brand. Airtel comes to you from Bharti Airtel Limited. Airtel Telemedia Services & Enterprise Services. The mobile business provides mobile & fixed wireless services using GSM technology across 23 telecom circles while the Airtel Telemedia Services business offers broadband & telephone services in 95 cities and has recently launched India's best Direct-toHome (DTH) service.has launched Bharti AXA Life Insurance Company Ltd under a joint venture with AXA. The Enterprise services provide end-to-end telecom solutions to corporate customers and national & international long distance services to carriers. Airtel digital TV.Mobile Services. The businesses at Bharti Airtel have been structured into three individual strategic business units (SBU’s) .
The company also has a submarine cable landing station at Chennai. The company also provides telephone services and Internet access over DSL in 15 circles. broadband & telephone services with national and international long distance services. The company complements its mobile. last mile connectivity in fixed-line and mobile circles. ISP and international bandwidth access through the gateways and landing station. The company provides reliable end-to-end data and enterprise services to the corporate customers by leveraging its nationwide fiber optic backbone.About Bharti Tele-Ventures Bharti Tele-Ventures is one of India’s leading private sector providers of telecommunications services with an aggregate of over 20. For more information.com Highlights about Bharti Televentures Limited: · 18.58 million mobile customers. which connects the submarine cable connecting Chennai and Singapore. which jointly owns and has developed the next generation undersea cable system SEA-ME-WE-4. The company is a part of the consortium. consisting of more than 19.45 Million GSM customers and 1.29 mn Fixed line customers (> 4 bn US $ spent on creating Infrastructure) · · · One of the world’s top five mobile operators in terms of service and subscriber base The company is amongst the top ten companies in India on Market cap (> 15 bn US $) The only service provider to have an all India footprint with presence in all 23 telecom circles · High quality product and services backed by Six Sigma Page 7 . VSATs. visit www.bhartiteleventures. The company is the only operator to provide mobile services in all the 23 circles in India.93 million customers as of end of March ‘06.
a group company. Bharti has been a pioneering force in the telecom sector with many firsts and innovations to its credit.0 Bn) Divisions of bharti enterprises: Bharti Enterprises is one of India &apos. Page 8 .s leading business groups with interests in telecom. the world’s most valuable companies Business Week. in the most trusted Brand 2007 survey conducted by The Economic Times (ET) Brand Equity.0 Bn) Over Rs 8.s leading private sector providers of telecommunications services spanning mobile. is one of India &apos. agri business. broadband and enterprise services. Bharti Airtel was recently ranked amongst the top 10 best performing companies in the world in the Business Week IT 100 list and emerged as ‘The Second most trusted Brand&apos. insurance and retail. fixed line. July Asian edition · · · Bharti enters “ Forbes 400 ” list Over Rs 16000 crore of investment in telecom (~US$ 3. Bharti Airtel Limited.000 crore of annualized revenue (>~US$ 2.quality process and world-class customer support · State-of-the-art infrastructure to provide end-to-end telecommunications solutions · The most respected telecom company in the country as per the recent “Business World” magazine report · “World communications best brand of the year” award by London based Emap Communications Group · · “Emerging company of the year" award by the Economic Times Featured in Global 1000.
BHARTI’S MISSION Meet the mobile communication needs of the customer through 1) 2) 3) 4) Error free service Innovative products and services and Cost efficiency. BHARTI’S VISION “To make mobile communications a way of life and be the customers first choice”. Broadband & Telephone (B&T) services and Enterprise services. CORE VALUE OF BHARTI The core values of Bharti are: Innoventuring • Generating and implementing entrepreneurial and innovative ideas.000 kms covering all the major cities in the country. to create new growth engines. Customer First • Committed to delivering service beyond the expectations of the customer. All these services are provided under the Airtel brand. Unified messaging solutions Airtel from Bharti Cellular Limited is a part of the biggest private integrated telecom conglomerate. The mobile business provides mobile & fixed wireless services using GSM technology across 23 telecom circles.Bharti Airtel is structured into three strategic business units . Airtel&apos. The B&T business provides broadband & telephone services in 94 cities.s high-speed optic fiber network currently spans over 40. Bharti Enterprises. The Enterprise services provide endto-end telecom solutions to corporate customers and national & international long distance services to carriers.Mobile services. Performance Culture • Benchmarking processes and performance against world-class standards helps to distinguish between performers and non-performers by valuing achievement at the Page 9 .
Ethical Practices • Will uphold the highest ethical standards in all internal and external relationship and will not allow misuse or mis-representation of any facts. Page 10 . Capture maximum telecommunications revenue potential with minimum geographical coverage. Position itself to tap data transmission opportunities and offer advanced mobile data services. Valuing People • Nurtures an environment where people are respected and their uniqueness is valued. Focus on satisfying and retaining customers by ensuring high level of customer satisfaction. which stands on the principles of mutual trust and mutual growth. BUSINESS STRATEGY Bharti Tele-Ventures' strategic objective is “To capitalize on the growth opportunities that the Company believes are available in the Indian telecommunications market and consolidate its position to be the leading integrated telecommunications services provider in key markets in India. Leverage strengths of its strategic and financial partners.individual as well as the team level. The Company has developed the following strategies to achieve its strategic objective: • • • • • • Focus on maximizing revenues and margins. The culture encourages and invites feedback. Responsible Corporate Citizenship • Committed to making a positive and proactive contribution to the community and as a responsible corporate citizen will contribute to and abide by environmental and legal norms. Firmly believing that people are key differentiates. Offer multiple telecommunications services to provide customers with a "one-stop shop" solution. learning and ideas sought and acted upon. Valuing Partnership • Committed to building exemplary relationship with partners. with a focus on providing mobile services”.
Focus on telecommunications to enable the Company to better anticipate industry trends and capitalize on new telecommunications-related business opportunities. COMPETITIVE STRENGTHS Bharti Tele-Ventures believes that the following elements will contribute to the Company's success as an integrated telecommunication services provider in India and will provide the Company with a solid foundation to execute its business strategy: • Nationwide Footprint . • • • • Page 11 . offering high quality customer services. Warburg Pincus. The strong brand name recognition and a reputation for offering high quality service to its customers. MOBILE STRATEGY • • Capture maximum telecommunications revenue potential with minimum geographical coverage to maximize its revenues and margins.Emphasis is laid heavily on human resource development to achieve operational efficiencies.As of June 30. International Finance Corporation. • • Attract and retain high revenue generating customers by providing competitive tariffs. thereby increasing the mobile customer base rapidly. approximately 92% of India's total mobile subscribers resided in the Company's sixteen mobile circles. • Provide affordable tariff plans to suit each segment of the market with a view to expand the reach. These 16 circles collectively accounted for approximately 56% of India's land mass. Quality management teams with vision and proven execution skills. Build high quality mobile networks by deploying state-of-the-art technology to offer superior service • Use the experience it has gained from operating its existing mobile networks to develop and operate other mobile networks in India and to share the expertise across all of its existing and new circles. Asian Infrastructure Fund Group and New York Life Insurance. 2004. The Company's strong relationships with international strategic and financial investors such as Singtel.
at approximately 3. 2004. through its subsidiary has the licenses to provide GSM services in all the twenty-three telecom circles in India. Bharti TeleVentures' existing mobile circles in India: Page 12 . has increased from approximately 1. Despite this rapid growth. The number of mobile subscribers in India is expected to show rapid growth over the next four years. is significantly lower than the average mobile penetration rate in other Asian and international markets. the mobile penetration rate in India. It proposes to consolidate all its subsidiaries providing mobile services under Bharti Cellular Limited.38 million subscribers as of December 31.6% as of December 31.2 million subscribers as of March 31. Bharti Tele-Ventures. and Greater variety and usage of value added services. MOBILE FOOTPRINT The map below depicts the location of. Higher quality mobile networks and services. Bharti Tele-Ventures believes that the demand for mobile services in India will continue to grow rapidly as a result of the following factors: Lower tariffs and handset prices over time. according to the (COAI). 2006 projected it at 50 million by COAI and 44 million by Gartner. Growth in pre-paid customer category. 2004. and provides certain information for. 1999 to approximately 37.MOBILE DIVISION The Indian mobile market. Greater economic growth and continued development.
Rajasthan is a popular tourist destination with tourism contributing nearly 12% of the state's revenue. The state has a Page 13 . Airtel IN RAJASTHAN Rajasthan is India’s largest state with 10.4% of the country’s geographical area and 5. Located in the western India.The key demographics of Bharti Tele-Ventures' mobile circles are set forth below.5% of the country’s population.
Shared bandwidth means speeds 5-10 times as fast as single channel ISDN. Cable modems – use the hybrid fiber coax (HFC) networks of the cable companies.68% and offers huge potential for the growth of wireless services Recently. Fixed wireless – fixed base station and wireless DECT type handsets are gaining in popularity for voice telephony. CELLULAR ANALOGY Introduction to telecomm technologies There are two types of telephone service infrastructure – • Fixed – wired (standard telephones using copper or fibre cables) and wireless (cordless analogue and DECT digital) • Mobile – cellular analogue and digital (GSM). Bharti has reached an agreement with the Shyam group to acquire their equity stake of 67. with a GSM market share of approximately 38% in the circle. Wireless LAN systems’ using a base station and Page 14 • • • .700 GSM customers in Rajasthan. The addition of the Rajasthan circle to its domain of mobile operations is a step ahead towards an all India footprint. 2004. is a fast and permanent "always on" connection to the Internet. ISDN uses the same copper wires as POTS. Hutch (Aircel Digilink). which includes one phone line or voice channel which can be used at the same time. Fixed telephony • • POTS – the standard (or "plain old") telephone service. In larger installations one physical line can carry up to 30 voice or data channels. Hexacom had approximately 296. As on June 30. which also uses existing copper wires. or in the case of newer technologies.low wireless density of 1. audio and video. Most can be used for more than simple voice telephony. similar to ADSL. ISDN – Integrated Services Digital Network. ADSL and cable modem connections are referred to as ‘Broadband’.5% in Hexacom. but by (at its simplest) providing two channels per physical line can be thought of as the equivalent of two lines. whereby Bharti Tele-Ventures has successfully acquired the Rajasthan operations. digital. an analogue system using copper wires. ADSL. for example to transmit faxes and to transfer files including data. and satellite The technologies used by these services may be analogue. BSNL. Shyam Telelink are the other four existing wireless service providers in the Rajasthan circle. Reliance. ADSL – Asymmetrical Digital Subscriber Line.
At the higher bandwidth the service could be a viable. Mobile telephony • GSM – unlike cellular (analogue) mobile phones. a family of digital communication techniques that have been used in military applications for many years. such as a desktop/laptop/palm top computer. GSM Technology Page 15 . notebook and handheld computers. GPRS – a new data network which offers an "always on" connection to the Internet. can be permanently connected to the network through an internal card or external box. Today's mobile phones are primarily digital. which have bandwidths much wider than that required for simple point-to-point communication for the same data rate.cards with aerials inserted into computers are on the market and becoming more popular. CDMA is a form of spread-spectrum. which will in practice enable data transfer and network applications to be used from laptop. Code Division Multiple Access (CDMA) is a very new concept in wirelesses communications. Satellite phones are bulky and expensive but can be used most anywhere in the world. Some are both. • At the basic level. and therefore slow or restricted functionality. A GPRS device. with plans to increase this to 128kbps. It can provide e-mail/text messaging and WAP Internet connectivity. These wirelesses LANs are also appearing in shared working spaces although there are some concerns about security of such networks. and increases the speed at which data is transferred over mobile phones. but at a relatively low bandwidth. Starting bandwidth is up to 28 or 56kbps depending on strength of signal. especially in India and run on different technologies such as CDMA (Code Division Multiple Access) and GSM (Global System for Mobile Communications). always-on alternative to ISDN. with an aerial for Internet and other services. An associated technology called ‘Mesh’ turns each wireless appliance into a repeater station so spreading the range of the network. GSM is a digital service.11 networks. They are referred to as WiFi or 802. mobile phones are either analog or digital. The core principle of spread spectrum is the use of noise-like carrier waves. the system capacity as well as the service quality. which has lead to improve both. • • Third generation (3G) mobile or UMTS (Universal Mobile Telephone Service) will provide fast Internet access.
Page 16 . and cheaper mobiles. As a result. Finally. The digital system would offer improved spectrum efficiency. good sound quality. another was the difficulty of establishing a Europe-wide mobile communications industry that would be competitive in world markets due to the lack of a sufficiently larger home market with common standards . this organization meets ever three to four months to look at new or better implementations to the GSM system. Today there are approx. consisting then of the telecommunication administrations of twenty-six nations made two very significant decisions. The second was to recommend that two blocks of frequencies in the 900 MHz band be set aside for the system. GSM service started in 1991. It was the mainstay of the plans for Europe’s mobile communication infrastructure for the 1990s. GSM and its DCS 1800 and PCs 1900 versions have spread far beyond Western Europe with networks installed across all continents. albeit somewhat smaller than recommended by the CEPT. including hand held terminals. The CEPT made these decisions in an attempt to solve the problems created by the uncoordinated development of individual national mobile communication systems using incompatible standards. the CEPT (Conference of European Posts & Telegraphs) formed the group to develop a Pan-European cellular system to replace the many systems already in place in Europe that were all incompatible. It would also permit the use of Very Large Scale Integration (VLSI) technology. which would lead to smaller. Today. The story begins in 1982 when the European Conference of Posts and Telecommunications Administrations (CEPT). The first was to establish a team with the title "Groupe Spéciale Mobile" (hence the term "GSM". which today stands for Global System for Mobile Communications) to develop a set of common standards for a future pan-European cellular network. 105 countries with GSM networks or planned networks and many more are planned with around 32 million subscribers worldwide on the 139 networks. The MoU "Memorandum of Understanding" has over 210 members from 105 countries. a digital approach would complement the development of the Integrated Services Digital Network (ISDN) with which GSM would have to interface. GSM was taken over in 1989 by the ETSI (European Telecommunications Standards Institute) and they finalized the GSM standard in 1990. The main features of GSM were to be International Roaming ability. to be reserved absolutely for a pan-European service to be opened in 1991. better quality transmission and new services with enhanced features including security. small cheap handsets and ability to handle high volumes of users.By 1986 it was clear that some of these analogue cellular networks would run out of capacity by the early 1990s.The development of GSM started in the early 1980s. GSM initially stood for Group Spécial Mobile. The impossibility of using the same terminal in different countries whilst traveling across Europe was one of these problems. a directive was issued for two blocks of frequencies in the 900 MHz band. It was also renamed this year to Global System for Mobile communications (GSM).
g. The HLR handles transactions with both Mobile Switching Centers (MSCs) and VLR nodes. Some phones can support multiple MSISDNs . etc. Sony. Page 17 . (3) The Mobile Subscriber Identity Number (MSIN) with up to 10 digits.S. which is transportable across Mobile Station Equipment (MSE). SS7 messages are used to obtain information about the subscriber from the HLR. (2) The Mobile Network Code (MNC) consisting of two digits. There is usually one VLR per MSC. Traditional wireless network design is based on the utilization of a single Home Location Register (HLR) for each wireless network. service subscription information. Mobile Station Equipment (MSE) Subscription Services GSM carriers typically order Mobile Station Equipment (MSE) (or GSM phones) from their suppliers (Nokia.for example.) in large quantities (e. an U. The IMSI resides in the Subscriber Identity Module (SIM). and to create a temporary record for the subscriber in the VLR.-based MSISDN and a Canadian-based MSISDN. which either request information from the HLR or update the information contained within the HLR. When a mobile subscriber roams away from his home location and into a remote location. Callers dialing either number will reach the subscriber. 1000 Units). but whose Home Location Register (HLR) is elsewhere. International Mobile Subscriber Identity (IMSI) Number The IMSI is a unique non-dialable number allocated to each mobile subscriber in the GSM system that identifies the subscriber and his or her subscription within the GSM network. After receiving an order.Home Location Register (HLR) A Home Location Register (HLR) is a database that contains semi-permanent mobile subscriber information for wireless carriers' entire subscriber base. Visitor Location Register (VLR) A Visitor Location Register (VLR) is a database which contains temporary information concerning the mobile subscribers that are currently located in a given MSC serving area. service restrictions and supplementary services information. the equipment supplier will program the ordered MSE SIMs with a range of IMSI numbers. location information (the identity of the currently serving Visitor Location Register (VLR) to enable the routing of mobile-terminated calls). Mobile Subscriber ISDN (MSISDN) Number The MSISDN is the dialable number that callers use to reach a mobile subscriber. The HLR also initiates transactions with VLRs to complete incoming calls and to update subscriber data. HLR subscriber information includes the International Mobile Subscriber Identity (IMSI). but growth considerations are prompting carriers to consider multiple HLR topologies. Motorola. The IMSI is made up of three parts 1 2 (1) The mobile country code (MCC) consisting of three digits.
The Location Update Message is routed to the HLR through the SS7 network. the translation tables are trivial. and ascertains the subscribers' profile including the current VLR at which the subscriber is registered.Once the range of IMSI numbers has been determined. the MSC sends a Routing Information Request to it. GSM Call Routing Mobile Subscriber Roaming When a mobile subscriber roams into a new location area (new VLR). The fact that the HLR can be populated with ranges or blocks of IMSI numbers creates efficiencies in the storage and retrieval of routing information. The MSRN is a temporary number that is valid only for the duration of a single call. the PSTN routes the call to the Home MSC based on the dialed telephone number. It can either be set to an active state immediately. When only one HLR exists. The key to the Service Order is the IMSI that is programmed in the SIM. based on the global title translation of the IMSI that is stored within the SCCP Called Party Address portion of the message. The SO is sent to the HLR. the service representative will create a Service Order (SO) to enter the new subscriber's service subscription information. including the MSISDN number. where the IMSI record is created. with one translation record per subscriber (see the example below). the HLR can be populated with the new IMSI records that will be configured and activated at a future date by authorized sales or service subscription representatives. which includes the MSRN. the MSC attempts to complete the call using the MSRN provided. and sends it back across the SS7 network to the MSC. Having determined the appropriate HLR address. the VLR automatically determines that it must update the HLR with the new location information. The wireless carrier distributes the Mobile Station Equipment to Sales Outlets that sell GSM subscription services. Finally. The HLR responds with a message that informs the VLR whether the subscriber should be provided service in the new location. When more than one HLR is used however. When the HLR receives the Routing Information Request. The HLR then queries the VLR for a Mobile Station Roaming Number (MSRN). the translations become extremely challenging. The HLR generates a response message. The MSRN is essentially an ISDN telephone number at which the mobile subscriber can currently be reached. Page 18 . to attain routing information required routing the call to the subscribers' current location. When a new subscriber orders a GSM phone at one of the outlets. it maps the MSISDN to the IMSI. which it does using an SS7 Location Update Request Message. The MSC stores global title translation tables that are used to determine the HLR associated with the MSISDN. The MSC must then query the HLR based on the MSISDN. Mobile Subscriber ISDN Number (MSISDN) Call Routing When a user dials a GSM mobile subscriber's MSISDN. allowing the new subscriber to send and receive telephone calls or it can be activated at a future date.
The network administration becomes increasingly complex and prone to error.Adding a Second HLR to the GSM Network As a GSM wireless carrier's subscriber base grows. →Total Cost Control Provides the liberty of total cost control. the MSC routing tables quickly grow much more extensive than the STP tables. A service subscription record storage capacity issue. Facilities provided by Airtel . Unlike the IMSI numbers. the second HLR will be populated with blocks of IMSI numbers that are allocated when new MSE equipment is ordered. or perhaps an SS7 message processing performance issue might prompt this requirement. As the example illustrates. the MSC must contain an MSISDN to HLR address association record for every mobile subscriber homed on each of the MSCs. Re-charge as much as one feels the need to! →No Rentals Airtel prepaid card is available without having to pay any rentals! →No deposits Airtel prepaid card comes without having to pay hefty deposits! Page 19 . it will eventually become necessary to add a second HLR to their network. the MSISDN numbers can not easily be arranged in groups to reside within a single HLR and therefore. It might possibly be prompted by a need to increase the overall network reliability.Pre-Paid. Typically.. when new subscribers are brought into service. MSC Routing Information Requests are routed to the appropriate HLR based on the dialed MSISDN and not the IMSI. Much more complicated SS7 message routing Global Title Translations are required for Routing Information Request transactions between the MSCs distributed over the entire wireless carrier serving area and the two or more HLRs..
order flowers as well as send couriers or check daily horoscope! →Roaming (National and International) Page 20 . →Caller Line Identification Call Line Identification provides facility to know the phone number of the calling party even before you answer the call. Messages could be heard whenever one feels like. →60-second pulse Airtel provides you with a 60-second pulse rate! Freedoms for you to experience like never before! →Instant Balance Inquiry talk-time limit could be checked instantly by calling toll-free number! →Instant Recharge Re-charge could be made on prepaid card with just a few simple steps! →24-hour recharge facility Round-the-clock recharge facility enables to recharge prepaid card anytime. anywhere! →Call Divert. he is identified. Call Hold and Call Wait special services like call waiting. with each message of two-minute duration. thus giving you the choice to either reject or take the call. from anywhere in the world. So that the next time if the same person calls. Voice Mail can store up to 75 messages. It provides the added advantage of saving the incoming number directly in the Handset Phone Book. call hold and call divert are available with prepaid card! →Short Messaging Service (SMS) Short Messaging Service (SMS) facilitates sending messages →SMS based Information Services SMS based information services provides upto-the-minute cricket scores.→STD/ISD facility till the last rupee complete freedom of allowing STD/ISD facility to make long distance calls in India and Overseas from your cellular phone! →Voice Mail service Voice Mail facility allows to receive messages even when the handset is switched off or outside the coverage area.
→Itemized Bill Keeps track of billing procedure with Airtel’s itemized billing viz.Airtel's Roaming service enables usage of mobile phone to make or receive calls from almost anywhere in India and abroad! →Roaming . message as well as call charges with the easy-to-decipher itemized billing sheet that is billed every month. It has shops dealing in apparel and a couple of offices. This plaza consists of six floors out of which the ground. basement and 1st floors deal with the retailing of cash cards. →Prepaid Roaming Freedom to enjoy the luxury of Airtel’s roaming facility with prepaid connection. Details of the retail outlets NATURE OF OUTLETS (i) STD/ISD/PCO (ii) Departmental RETAIL NO OF OUTLETS 5 RETAIL OUTLETS SELLING CASH CARDS Page 21 : 488 . Total Number of Shops Shops Dealing in Cash Cards : 33 OBSERVATIONS 1.BlackBerry [International] Airtel's GPRS Roaming service provides GPRS services to access the Internet and office mails from almost anywhere in India and abroad.GPRS . →Conversion from Post-Paid to Prepaid →Conversion from Prepaid to Post-Paid Market Position in Jaipur RAISAR PLAZA About the market: This market is the hub for the electronic gadgets retailing cash card and Telecom outlets.
OF OUTLETS 2 .Stores (iii) Telecom Outlet (iv) Electronic Gadgets (v) Others Total 2. Brand holding in the retail outlets BRAND Oasis Hutch BSNL Reliance 38 14 431 488 31 2 33 NO. OF OUTLETS 26 26 7 6 Exclusiveness and combination of brands selling along with OASIS Oasis Hutch 24 & Exclusive Hutch 2* Exclusive Oasis 2** Exclusive BSNL Oasis BSNL 6 & Oasis RIM 6 & ∗ Out of the 2 outlets 1 sells BSNL Recharge coupon ∗∗ Out of the 2 outlets 1 sells BSNL Recharge coupon “OTHERS” Outlet details: RETAIL OUTLET Electronic Repair Shop INFERENCE: MARKET LEADER: HUTCH The retailers prefer hutch because ∗ Numerous schemes ∗ Better service ∗ Customer preference RAJA PARK About the market: Page 22 NO.
OF OUTLETS 2 Page 23 .Brand holding in the retail outlets BRAND Oasis Hutch BSNL Reliance NO.This place occupies a prominent position due to the absence of other market in near by vicinity. showroom dealing in apparel. departmental stores and lots of telephone booths. Total number of Shops Shops dealing in cash cards : 810 : 24 OBSERVATIONS Details of the retail outlets NATURE OF RETAIL OUTLETS (i) STD/ISD/PCO (ii)Departmental Stores (iii)Telecom Outlet (iv) electronic Gadgets (v)Others Total 2. The market is an agglomeration of boutiques. Exclusiveness and combination of brands selling along with OASIS Oasis Hutch 20 & Exclusive Hutch Exclusive Oasis 1* Exclusive BSNL 1 Oasis BSNL 6 & Oasis RIM 4 & ∗ Outlet sells BSNL Recharge coupon along with OASIS cash card “OTHERS” Outlet details RETAIL OUTLET Pharmaceuticals NO. OF OUTLET 21 21 12 8 NO OF RETAIL OUTLETS OUTLETS SELLING CARDS 20 1 17 9 12 752 810 9 2 12 24 CASH 3.
Book Depot. Stationary Stores Music Gallery Bakery Mobile Repair Shop Ice Cream Parlor Garment Shop INFERENCE:
2 2 1 1 1 1 1
MARKET LEADER: OASIS Oasis has an edge in this area. ∗ The shops here have high inventory & the sale is also higher. ∗ The absence of any other major market also helps them. ∗ The “OTHERS” have an upper hand in terms electronics, STD/PCO, Departmental etc. M I ROAD About the market:
Market with a rich history. It’s frequented with bookstores, Telecom outlet, Banks (CANARA, STANDARD CHATERED), showrooms of apparel, footwear houses, and theater & flower shop. This market surrounds the city. Total number of Shops Shops dealing in cash cards OBSERVATIONS Details of the retail outlets NATURE OF RETAIL NO OF RETAIL OUTLET OUTLETS (i) STD/ISD/PCO (ii)Departmental Stores (iii)Telecom Outlet Electronic Gadgets (v) Others Total 32 1 5 18 OUTLETS SELLING CASH CARDS 9 4 2 15 : Above 450 : 15
2. Brand holding in the retail outlets BRAND OASIS HUTCH BSNL RELIANCE NO. OF OUTLET 15 15 3 2
3. Exclusiveness and combination of brands selling along with OASIS Oasis Hutch 15 & Exclusive Hutch Exclusive Oasis Exclusive BSNL Oasis BSNL 3 & Oasis RIM 2 &
OTHERS Outlet details RETAIL OUTLET Pharmaceutical Watch Showroom INFERENCE: MARKET LEADER: HUTCH ∗STD/PCO outlets have a major holding over here followed closely by the telecom outlets. ∗The customers of this area are mostly of working class followed by students and ∗Hutch with its better coverage & corporate image satisfies there Needs. CHANDPOL About the market: Highly populated area. It has shops dealing in whole sailing i.e. in the bulk selling of the goods to the retailers & other shops regarding food grains, stationers, timber related products & shops selling cycles. Total number of Shops Shops dealing in cash cards : 463 :5 NO. OF OUTLETS 1 1
OBSERVATIONS Specifications of the retail outlets NATURE OF RETAIL NO OF RETAIL OUTLET OUTLETS (I) STD/ISD/PCO 6 (ii)Departmental 21 Stores (iii)Telecom 1 Outlet Electronic 10 Gadgets (v) Others 425 Total 463 2. Brand holding in the retail outlets BRAND OASIS HUTCH BSNL RELIANCE NO. OF OUTLET 5 5 2 1 OUTLETS SELLING CASH CARDS 2 1 2 5
3. Exclusiveness and combination of brands selling along with OASIS Oasis Hutch 5 & Exclusive Hutch Exclusive Oasis Exclusive BSNL Oasis BSNL 2 & Oasis RIM 1 &
OTHERS Outlet details RETAIL OUTLET Stalls Pharmaceutical INFERENCE : MARKET LEADER: Neck-to-Neck between Hutch and Oasis ∗It’s not a commercial area the sales of the cash card is low. ∗Proximity to johari bazaar, chaura raasta and other major markets
NO. OF OUTLETS 1 1
Details of the retail outlets NATURE OF OUTLETS (i) STD/ISD/PCO (ii)Departmental Stores (iii)Telecom Outlet Electronic Gadgets (v) Others Total RETAIL NO OF OUTLET 19 9 138 156 RETAIL OUTLETS SELLING CASH CARDS 3 2 4 9 : 156 :9 2. Brands holding in the retail outlets BRAND OASIS HUTCH BSNL RELIANCE NO. bookstores.thus it’s facing a lot of competition. Total number of Shops Shops dealing in cash card OBSERVATIONS 1. STD/ PCO Booths and sweet-meat shop. STATION ROAD (From Station to Grah sangrah) About the market This market covers the station (Railways). ∗BSNL recharge coupons are a big hit with the customers. Exclusiveness and combination of brands selling along with OASIS Oasis Hutch 8 & Exclusive Hutch 1 Exclusive Oasis Exclusive BSNL Oasis BSNL 3 & Oasis RIM 1 & Page 27 . OF OUTLETS 8 9 3 1 3. Thus you find here dhabas.
Total number of Shops Shops dealing in cash cards OBSERVATIONS Specifications of the retail outlets NATURE OF RETAIL NO OF OUTLETS OUTLET (i) STD/ISD/PCO 37 (ii)Departmental 3 Stores (iii)Telecom Outlet Electronic 7 Gadgets (v) Others 329 RETAIL OUTLETS SELLING CASH CARDS 5 1 2 Page 28 NO. For some it’s Affiliation & sense of duty. RAILWAY STATION ROAD (Extended from Grah Sangrah to Chandpol) About the market: Covers a stretch of 2-3 kilometer. Panwala Trading Company INFERENCE: MARKET LEADER: OASIS The Recharge coupon of BSNL sales is high. The reasons are: ∗Village connectivity is less in case of Hutch. More prominence in this area is given to Oasis with majority of shops selling more Oasis cards. OF OUTLETS 1 1 1 1 2 : 376 :8 . It’s the most prominent area of the city playing host to hotels. Travel Agencies. ∗Good service to customers & more profit to retailers. main bus depot (sandhog camp bus station) and Janana Maternity Hospital.OTHERS Outlet details RETAIL OUTLET Hotel + STD Enterprise + STD Book Depot.
OF OUTLETS 1 : 127 :4 . flower shops & petrol pump. Exclusiveness and combination of brands selling along with OASIS Oasis Hutch 5 & Exclusive Hutch 2 Exclusive Oasis Exclusive RIM 1 Oasis BSNL 1 & Oasis RIM & Exclusive retail Outlet of Hutch 1. LAL KOTHI About the market: The focal point of this market is the SMS stadium. The market is an agglomeration of departmental stores. ∗Still the coverage here is dramatically poor.OF OUTLETS 5 7 1 1 3. Brand holding in the retail outlets BRAND OASIS HUTCH BSNL RELIANCE NO. Situated adjacent to tonk phatak. STD Outlet OTHERS Outlet details RETAIL OUTLET Pharmaceuticals INFERENCE: MARKET LEADER: HUTCH ∗With its large number of telephone booths and medical shops the market is a major attraction. Medical shop 2. Total number of Shops Shops dealing in cash cards OBSERVATIONS Page 29 NO. only 8 shop deals in cash card retailing.Total 376 8 2.
stationers.v. Brand holding in the retail outlets BRAND OASIS HUTCH BSNL RELIANCE NO.1 School & SBI bank this area consists of Bookshops. Exclusiveness and combination of brands selling along with OASIS Oasis Hutch 4 & Exclusive Hutch Exclusive Oasis Exclusive BSNL Oasis BSNL 2 & Oasis RIM 1 & INFERENCE : MARKET LEADER: HUTCH Vs BSNL ∗ Irrespective of the fact that oasis has more outlets it’s BSNL Recharge coupon that seems to have a hold in this area. TONK PHATHAK About the market: Surrounded by K. OF OUTLET 4 4 2 1 RETAIL OUTLETS SELLING CASH CARDS 2 2 4 3.Specifications of the retail outlets NATURE OF RETAIL NO OF OUTLETS OUTLET (i) STD/ISD/PCO 6 (ii)Departmental 8 Stores (iii)Telecom Outlet Electronic Gadgets (v) Others 113 Total 127 2. Total number of Shops Shops dealing in cash cards : 275 : 34 Page 30 .no. departmental stores and STD/PCO outlets along with a couple of telecom outlets.
Exclusiveness and combination of brands selling along with OASIS Oasis Hutch 22 & Exclusive Hutch 7 Exclusive Oasis 2 Exclusive BSNL Oasis BSNL 10 & Oasis RIM 6 & OTHERS Outlet details RETAIL OUTLET Pharmaceuticals Book Depot. OF OUTLETS 2 2 2 1 1 1 1 1 1 Page 31 . Brand holding in the retail outlets BRAND OASIS HUTCH BSNL RELIANCE NO. Studio Bakery Cyber Café Travel Agency Hard Wares Shop Textiles Fashion House NO. OF OUTLETS 26 22 10 6 3.OBSERVATIONS Details of the retail outlets NATURE OF RETAIL NO OF OUTLETS OUTLET (i) STD/ISD/PCO 21 (ii)Departmental 17 Stores (iii)Telecom 8 Outlet Electronic 7 Gadgets (v) Others 222 Total 275 RETAIL OUTLETS SELLING CASH CARDS 7 4 6 4 13 34 2.
∗The major contributors of this area are the Others followed by STD/PCO Outlets. OF OUTLET 8 9 Page 32 : 128 :9 RETAIL OUTLETS SELLING CASH CARDS 2 2 5 9 . Canoria College. Brand holding in the retail outlets BRAND OASIS HUTCH NO. PCO booths &departmental stores. UNIVERSITY MARG About the market: Adjacent to the university. Total number of shops Shops dealing in cash cards OBSERVATIONS Details of the retail outlets NATURE OF RETAIL NO OF OUTLETS OUTLET (i) STD/ISD/PCO 4 (ii)Departmental 4 Stores (iii)Telecom Outlet Electronic Gadgets (v) Others 121 Total 129 2. ∗People relate to Oasis as a pride of Rajasthan. The market consists of agglomeration of Xerox shops.Auto Parts Shop INFERENCE: 1 MARKET LEADER: OASIS ∗Due to its location (it’s one of the favorable trade routes) & prominent location the sales in this area is high with Oasis having a clear gain over Hutch. Commerce College & podar institute.
gift shops. This market consists of departmental stores. JANTA STORE About the market: Adjacent to the main market tonk phatak. OF OUTLETS 4 1 Page 33 . restaurants & ice cream parlors. cyber cafe.BSNL RELIANCE 2 - 3. Exclusiveness and combination of brands selling along with OASIS Oasis Hutch 8 & Exclusive Hutch 1 Exclusive Oasis Exclusive BSNL Oasis BSNL 2 & Oasis RIM & OTHERS Outlet details RETAIL OUTLET Photostat Shop Ice Cream Parlor INFERENCE: MARKET LEADER: Neck-to-Neck between Hutch and Oasis ∗ Place is frequented by students & hence here they are the prominent Customers ∗ Sales low. Total number of Shops Shops dealing in cash cards :62 :6 NO.
Quarters of indira nagar. Page 34 NO. Exclusiveness and combination of brands selling along with OASIS Oasis Hutch 5 & Exclusive Hutch Exclusive Oasis Exclusive BSNL Oasis BSNL 2 & Oasis RIM & OTHERS Outlet details RETAIL OUTLET Ice Cream Parlor INFERENCE: MARKET LEADER: HUTCH ∗ This is an residential area near the university campus thus it has a P.OBSERVATIONS Details of the retail outlets NATURE OF RETAIL NO OF OUTLETS OUTLET (i) STD/ISD/PCO 4 (ii)Departmental 17 Stores (iii)Telecom Outlet Electronic 1 Gadgets (v) Others 40 Total 62 2. OF OUTLETS 1 . Brand holding in the retail outlets BRAND OASIS HUTCH BSNL RELIANCE NO.G. houses & covers the govt.OF OUTLET 5 6 2 1 RETAIL OUTLETS SELLING CASH CARDS 0 4 1 1 6 3.
which is turning out to be the hub of life for teenagers plus it’s a prime location area.MALVIYA NAGAR About the market: It is a residential area. The most prominent locale is the Gaurav Towers. OF OUTLETS Page 35 . Exclusiveness and combination of brands selling along with OASIS Oasis Hutch 12 & Exclusive Hutch 1 Exclusive Oasis Exclusive BSNL 1 Oasis BSNL 5 & Oasis RIM 3 & OTHERS Outlet details RETAIL OUTLET NO. covering two to three main markets. Brand holding in the retail outlets BRAND OASIS HUTCH BSNL RELIANCE NO. Details of the retail outlets NATURE OF RETAIL NO OF OUTLETS OUTLET (i) STD/ISD/PCO (ii)Departmental Stores (iii)Telecom Outlet Electronic Gadgets (v) Others Total 24 10 3 6 136 179 RETAIL OUTLETS SELLING CARDS 6 2 1 2 3 14 CASH : 179 2. OF OUTLET 12 13 5 3 3. Total no of shops Shops dealing in cash cards : 14 OBSERVATIONS 1.
it’s also a major tourist attraction center. departmental stores and spare automobiles shop. ∗Gaurav towers provide the maximum sales in compared to this main market HAWA MAHAL About the market This market deals with the shops selling the traditional dresses of Rajasthan. The market mainly comprises of clothes shops. OF OUTLET 5 5 1 2 RETAIL OUTLETS SELLING CASH CARDS 4 1 5 : 479 Page 36 . Total no of shops Shops dealing in cash cards : 6 OBSERVATIONS 1. this discrimination is due to the fact that Malviya Nagar is a residential area with three main markets and each being at the center of 3-4 sectors. Brand holding in the retail outlets BRAND OASIS HUTCH BSNL RELIANCE NO. Details of the retail outlets NATURE OF RETAIL NO OF OUTLETS OUTLET (i) STD/ISD/PCO 10 (ii)Departmental 7 Stores (iii)Telecom 1 Outlet Electronic 2 Gadgets (v) Others 477 Total 479 2.Xerox Shop Stationary Stores INFERENCE: 2 1 MARKET LEADER: HUTCH ∗Compared to the vast area. the numbers of shops dealing with the cash cards are less. Thus limiting the growth of other shops and the shops has their own faithful customers.
3. Exclusiveness and combination of brands selling along with OASIS Oasis Hutch 5 & Exclusive Hutch Exclusive Oasis Exclusive BSNL Oasis BSNL 1 & Oasis RIM 2 & INFERENCE: MARKET LEADER: HUTCH Vs OASIS ∗It’s a run down market in respect to the cash cards. This place doesn’t seem to be gaining the customer’s confidence. JOHRI BAZAAR About the market: Johri Bazaar is basically known for jewelry shops with a considerable number of clothes apparel shops and very few electronic retail outlets. Total number of Shops Shops dealing in cash card :387 :9 OBSERVATION Details of the retail outlets NATURE OF OUTLETS (i) STD/ISD/PCO (ii)Departmental Stores (iii)Telecom Outlet Electronic Gadgets (v) Others RETAIL NO OF OUTLET 13 33 5 336 RETAIL OUTLETS SELLING CASH CARDS 5 2 2 Page 37 .
Exclusiveness and combination of brands selling along with OASIS Oasis Hutch 4 & Exclusive Hutch 2 Exclusive Oasis Exclusive BSNL 1* Oasis BSNL 3 & Oasis RIM & *Only one BSNL Distributor OTHERS Outlet details RETAIL OUTLET Stationary Store Jewelry Shop + STD *Exclusively sells Hutch INFERENCE: MARKET LEADER: OASIS ∗Since most of the stores deal with jewelry shops and clothes apparel they don’t want to diversify into the retail outlets for the cash cards ∗This is the reason as to why the market though having comparatively larger amount of departmental stores but only Two shops has gone in for sale of cash cards. CHOURA RASTA About the market: Choura rasta is an agglomeration of bookstores. OF OUTLETS 5 6 3 - 3. OF OUTLETS 1* 1* Page 38 . Brands holding in the retail outlets BRAND OASIS HUTCH BSNL RELIANCE 387 9 NO.Total 2. ∗Hutch is doing better in terms of market penetration as it is having 2 exclusive retail outlets. watch shops and stationary shops. NO. There are very few showrooms.
Exclusiveness and combination of brands selling along with OASIS Oasis & Exclusive Exclusive Exclusive Oasis & Oasis Hutch Hutch Oasis BSNL BSNL RIM 6 2 3 - & OTHERS Outlet details RETAIL OUTLET Stationary Stores Pharmaceuticals Watch Co.Total number of Shops Shops dealing in cash card OBSERVATION Specifications of the retail outlets NATURE OF OUTLETS (i) STD/ISD/PCO (ii)Departmental Stores (iii)Telecom Outlet Electronic Gadgets (v) Others Total : 378 : 10 RETAIL NO OF OUTLET 19 1 1 357 378 RETAIL OUTLETS SELLING CASH CARDS 2 1(recharge coupon) 1 6 10 .OF OUTLETS 6 8 3 - 3. OF OUTLETS 1 1 1 Page 39 .(showroom) NO. Brands holding in the retail outlets BRAND OASIS HUTCH BSNL RELIANCE NO.
This bazaar also has a Fine Arts college and an Ayurvedic Hospital and thus few ayurvedic medicine shops. 3 shops are going in for the sale of cash cards. Their details are: STD + Plastic center + Telecom outlet STD + General Stores STD + Stationery (only recharge coupon) KISHAN POLE BAZAAR About the market: Kishan Pole Bazaar constitutes of Toys (Bicycle) shops. ∗And here Hutch sells exclusively in 2 outlets (no exclusive outlet of Oasis). There are good amount of Provisional (Kirana) stores also. ∗Here the STD/ISD/PCO shops that do sell cash cards are in fact the subsidiary of the main shops. Outlets dealing with Plastic based goods. Total number of Shops Shops dealing in cash card OBSERVATIONS Details of the retail outlets NATURE OF OUTLETS (i) STD/ISD/PCO (ii)Departmental Stores (iii)Telecom Outlet Electronic Gadgets (v) Others Total RETAIL NO OF OUTLET 8 20 6 304 338 RETAIL OUTLETS SELLING CASH CARDS 2 5 7 Page 40 : 338 :7 . Moreover here the stock level is comparatively less than that of Johri Bazaar but the % of sales is high.Music Gallery 1 INFERENCE : MARKET LEADER: OASIS Vs HUTCH ∗One remarkable thing to be noted over here is that out of 10 to12 Watch shops. Oil and Paint shops.
OF OUTLETS 1 1 1 1 1 . ∗Baring 1 to 2 shops HUTCH has got more sales followed by BSNL.2. OF OUTLETS 6 6 4 2 3. Exclusiveness and combination of brands selling along with OASIS Oasis Hutch 6 & Exclusive Hutch Exclusive Oasis Exclusive RIM 1 Oasis BSNL 4 & **Oasis & RIM 2 ** Outlet having Oasis Cash Cards & 1 Reliance Recharge Coupon only OTHERS Outlet details RETAIL OUTLET Watch Co. And then OASIS NEHRU BAZAAR Page 41 NO. Brands holding in the retail outlets BRAND OASIS HUTCH BSNL RELIANCE NO. + STD Stationary + STD Pan Shop Ice Supplier Oil Trading Corp. INFERENCE: MARKET LEADER: HUTCH Vs BSNL ∗There is considerable number of departmental (Kirana) stores but not even a single shop has gone in for sale of cash cards.
Exclusiveness and combination of brands selling along with OASIS Oasis & Exclusive Exclusive Exclusive Oasis & Oasis Hutch Hutch Oasis BSNL BSNL RIM 7 1 4 3 & OTHERS Outlet details RETAIL OUTLET Book Store NO.About the market: Nehru Bazaar is situated left to Choura Rasta. Total number of Shops Shops dealing in cash card : 177 :8 OBSERVATIONS Details of the retail outlets NATURE OF OUTLETS (i) STD/ISD/PCO (ii)Departmental Stores (iii)Telecom Outlet Electronic Gadgets (v) Others Total RETAIL NO OF OUTLET 4 1 29 143 177 RETAIL OUTLETS SELLING CASH CARDS 4 2 2 8 2. Brands holding in the retail outlets BRAND OASIS HUTCH BSNL RELIANCE NO. OF OUTLET 7 8 4 3 3. Shops mainly comprise of clothes apparels & few Electrical repair shops. OF OUTLETS 1 Page 42 .
fancy stores & footwear shops.e. ∗Due to its location i. Shops mainly comprise of clothes apparels. ∗The market primitively deals in apparels and thus there are Only few shops which have ventured for the retailing of the Cash card BAPU BAZAAR About the market: Bapu Bazaar is situated left to Johri Bazaar. RETAIL NO OF OUTLET 3 3 7 185 192 RETAIL OUTLETS SELLING CASH CARDS : 192 : Nil Page 43 . Total number of Shops Shops dealing in cash card OBSERVATIONS Details of the retail outlets NATURE OF OUTLETS (i) STD/ISD/PCO (ii)Departmental Stores (iii)Telecom Outlet Electronic Gadgets (v) Others Total INFERENCE : ∗This market is all about women starting from Apparels to Footwear thus the soul of the market is care of woman’s need.Watch Company 1 INFERENCE: MARKET LEADER: Stiff competition between Oasis and Hutch. this could be due to the fact that Sarogi Mansion is situated facing the main road. ∗There isn’t even a single outlet that deals with cash card. being adjacent to the main market it Faces a lot of competition.
Brands holding in the retail outlets BRAND OASIS HUTCH BSNL RELIANCE NO. It is an extension of Bapu Bazaar. OF OUTLET 4 4 - 3. Total number of Shops Shops dealing in cash card OBSERVATIONS Details of the retail outlets NATURE OF OUTLETS (i) STD/ISD/PCO (ii)Departmental Stores (iii)Telecom Outlet Electronic Gadgets (v) Others Total RETAIL NO OF OUTLET 1 5 RETAIL OUTLETS SELLING CASH CARDS 4 4 : Above 200 :4 2. Page 44 .SAROGI MANSION About the market: Sarogi Mansion is a Shopping Complex. Exclusiveness and combination of brands selling along with OASIS Oasis Hutch 4 & Exclusive Hutch Exclusive Oasis Exclusive BSNL Oasis BSNL & Oasis RIM & INFERENCE : MARKET LEADER: HUTCH Vs OASIS ∗Has high inventory stock and so is the sales.
Raizar Plaza (complex known for Telecom outlets.Brands holding in the retail outlets BRAND OASIS HUTCH BSNL RELIANCE OTHERS Outlet details NO. Market is also famous for vehicle repair shops & service center. Computers and Electronic Gadgets) is also included in Indra Bazaar’s part. INDRA BAZAAR About the market: Indra Bazaar is just attached to Jayanti Bazaar. Total number of Shops Shops dealing in cash card OBSERVATIONS Details of the retail outlets NATURE OF OUTLETS (i) STD/ISD/PCO (ii)Departmental Stores (iii)Telecom Outlet Electronic Gadgets (v) Others Total RETAIL NO OF OUTLET 5 8 6 18 491 528 RETAIL OUTLETS SELLING CASH CARDS 2 4 8 14 : 528 : 14 2.∗Is prominent because of it’s location on the main road and is particularly famous with the youth as it’s just a version of a mall. Though this Bazaar contains all kinds of shops but there is considerable number of clothes apparels. OF OUTLET 14 14 4 4 Page 45 .
Moreover shops dealing with telecom products like handsets. This market is specific for Electronic goods shops(includes T. service centers are there. washing machines. But the decision is mostly centered on the customer preference and service than the commission to the retailer. refrigerators. OF OUTLETS 1 1 1 1 1 ∗The location of this area is a bit subdued in comparison to others. This market is divided into two parts :one as main Jayanti Bazaar (with 55 shops) and second as Jayanti Bazaar Extension (with 48 shops).D etc. JAYANTI BAZAAR About the market: Jayanti Bazaar is located as an extension of M.V.RETAIL OUTLET Watch Company Cassette Shop Sari Matching Center Fancy Store Auto Parts Shop INFERENCE : MARKET LEADER: HUTCH NO. ∗Retailers give prominence to Hutch as they feel that a national brand sells & that its connectivity is increasing steadily by leaps & bounds. road. Some shops are combination of both electronics and telecom outlets.C. Let’s say Raizar Plaza has more than 100 outlets dealing with cash cards & Jayanti Bazaar is known for its reliability & has a reputation to live up to. ∗This is the reason as to why out of the total shops only 14 deals with the cash cards. Moreover there is vast diversity among the outlets.). Total number of Shops Shops dealing in cash card OBSERVATIONS Details of the retail outlets NATURE OF OUTLETS (i) STD/ISD/PCO (ii)Departmental Stores (iii)Telecom RETAIL NO OF OUTLET 2 6 RETAIL OUTLETS SELLING CASH CARDS 6 Page 46 : 103 : 15 .I. V. The stock level is also low.
prefer Hutch assuming that it would be more profitable to them.Outlet Electronic Gadgets (v) Others Total 2. Inspite of tough competition from Hutch. Exclusiveness and combination of brands selling along with OASIS Oasis Hutch 13 & Exclusive Hutch 2 Exclusive Oasis Exclusive BSNL Oasis BSNL 3 & Oasis RIM & INFERENCE : MARKET LEADER: OASIS The stock level is high that ranges from Rs. 50. Total number of Shops Shops dealing in cash card : 382 :7 Page 47 .15. Brands holding in the retail outlets BRAND OASIS HUTCH BSNL RELIANCE 29 66 103 9 15 NO.Rs.000. which have newly started. But shops. OF OUTLET 13 14 3 1 3. ∗Customer preference.1. TRIPLOLIA BAZAAR About the market: Tripolia Bazaar is full of Utensils shops. Oasis seems to have an edge & people are going in for Oasis because of: ∗It’s Image of being first in Rajasthan. Clothes and Electrical components & repair shops. ∗Better services. 000 . Watch shops.
OF OUTLETS 2 4 . Brands holding in the retail outlets BRAND OASIS HUTCH BSNL RELIANCE NO.(showroom) INFERENCE : Page 48 NO. Exclusiveness and combination of brands selling along with OASIS Oasis Hutch 8 & Exclusive Hutch Exclusive Oasis Exclusive BSNL Oasis BSNL 3 & Oasis RIM 1 & OTHERS Outlet details RETAIL OUTLET Repair Shop Watch Co.OBSERVATIONS Details of the retail outlets NATURE OF OUTLETS (i) STD/ISD/PCO (ii)Departmental Stores (iii)Telecom Outlet Electronic Gadgets (v) Others Total RETAIL NO OF OUTLET 7 11 2 362 382 RETAIL OUTLETS SELLING CASH CARDS 1 1 6 8 2. OF OUTLET 8 8 3 1 3.
Total number of Shops Shops dealing in cash card : 45 :3 OBSERVATIONS Details of the retail outlets NATURE OF OUTLETS (i) STD/ISD/PCO (ii)Departmental Stores (iii)Telecom Outlet Electronic Gadgets (v) Others Total RETAIL NO OF OUTLET 7 7 42 45 RETAIL OUTLETS SELLING CASH CARDS 1 2 3 2.MARKET LEADER: OASIS ∗Though the STD shops are few in numbers but only 1 is concerned with selling the cash cards. Brands holding in the retail outlets BRAND OASIS HUTCH BSNL RELIANCE INFERENCE : MARKET LEADER : Competition between Oasis & Hutch. Watch holds most of the stock companies & none by the departmental store (kiranas). post office. COLLECTRATE CIRCLE About the market: This area encloses the Court. some Government offices & the residential area Bani Park. Page 49 NO. There was no exclusive shop of Hutch.OF OUTLET 3 3 2 - . This area is near to Station also thus lot of hotels is also there.
Research Methodology TYPE OF RESEARCH: Descriptive research: Descriptive research. Qualitative research often has the aim of description and researchers may follow-up with examinations of why the observations exist and what the implications of the findings are. prior to writing descriptive research. descriptive research cannot be used to create a causal relationship. Here the stocking among the shopkeepers is high as there are only 3 shops dealing in Prepaid and more numbers of customers. also known as statistical research. In other words. descriptive research can be said to have a low requirement for internal validity. when and how.∗Though this area has a good amount of shops but only 3 are dealing in cash cards. Page 50 . where one variable affects another. Although the data description is factual. Descriptive research answers the questions who. averages and other statistical calculations. Often the best approach. the research cannot describe what caused a situation. The description is used for frequencies. Thus. is to conduct a survey investigation. accurate and systematic. where. what. describes data and characteristics about the population or phenomenon being studied.
RESEARCH INSTRUMENT -: The research instrument used was a questionnaire. This gave respondents a free hand to express their views clearly about all aspects.In short descriptive research deals with everything that can be counted and studied. Page 51 . finding the most frequent disease that affects the children of a town. which was not possible to cover in closed ended questions. For example. Your research must have an impact to the lives of the people around you. v The questions were put in such a format that one was related to the other and one supported the other. A few basic things were taken care of in formulation of the questionnaire as: v The questionnaire was prepared short and crisp so that it was not difficult to ask them. v The wording of the questions was simple so that even a layman could understand it. The reader of the research will know what to do to prevent that disease thus. In descriptive research everything that can be studied must have an impact people around as per the research the study I m doing will have an effect of the customers of airtel who are going to churn in a positive way by rectifying their complaints. more people will live a healthy life As per the definition of descriptive I m supposed to find out the reasons why churn is taking place in airtel and what can be the recommendations I should give to remove churn from the organization and how the customers can be retained so far. . Sample size and method of selecting sample: Sample size 55 airtel customers Method of selecting the sample was random. v A few questions asked were open ended so that there is no limitation and bondage for a person to answer in a particular frame. But there are always restrictions to that.
Limited region: Due to lack of time and money only limited region was covered. Vast market: Market is so vast and the time was in sufficient to cover. Less open ended questions: Open ended questions were less so the responses were not as accurate as to take a major decision. Scope of the study: To know the main reason for the churn of customers from Airtel Enterprise Services. Page 52 . Customer approach: Only a limited number of customers could be approached. Limitations of the study: BUDGET CONSTRAINT: Due to insufficiency provided to carry out the research limited its scope.chose the method as hard copy of questionnaire in which DATA SOURCE -: The secondary data sources as well as primary data sources were used to collect the data. jaipur region and give recommendations to minimize the churn rate and to find out the reasons of dissatisfaction of the churned customers the study was conducted to the limited area ie jaipur itself. Time constraints: Lack of required time was one of the major limitations. Bias: Due to biasness of people exact responses could not be obtained.
have made the conditions more difficult for airtel. Intense competition: Airtel is facing an intense competition in the market place due to existing players. Low rural area penetration: Airtel is losing its lot of revenues due to low rural area penetration. mts etc. In terms of connectivity airtel has been rated as one of the best network in all over India. Entry of new players: Entry of new players like idea.Facts and findings: Largest among others: Airtel is one of the largest players among all the telecom players in India. Widest network: Airtel is having the widest network in india. Tata. Churning of customers: Page 53 .
Customers are switching over to other players due to some shortcoming in airtel. Analysis and Interpretation Details of shops surveyed market position 8000 7000 6000 number of shops 5000 4000 3000 2000 1000 0 all shops surveyed Shops surveyed total shops dealing in cash cards others FRAGMENTATION of “Total Shops” Page 54 .
MARKET POSITION 300 250 200 No. of Shops 150 100 50 0 std dept telecom electronics specification of retail outlets total no.of shops shops dealing in cash cards MARKET SHARE OF TELECOM PLAYERS IN JAIPUR Relative market position of brands BSNL 14% RIL 8% Oasis 38% Oasis Hutch BSNL RIL Hutch 40% Page 55 .
Nokia . *2 The company has covered the entire Indian nation with its network. *1 Other stakeholders in Bharti Airtel include Sony-Ericsson. This means that the business has access to knowledge and technology from other parts of the telecommunications world. with whom they hold a strategic alliance. Weaknesses Page 56 . It is the largest cellular provider in India. This has underpinned its large and rising customer base. and also supplies broadband and telephone services .as well as many other telecommunications services to both domestic and corporate customers.Exclusiveness of a BRAND RIL 6% Oasis 15% BSNL 26% Hutch 53% Oasis Hutch BSNL RIL SWOT Analysis Bharti Airtel Strengths *0 Bharti Airtel has more than 65 million customers (July 2008).and Sing Tel.
which was a particular strength of some of its competitors such as Hutchison Essar. *5 The fact that the Airtel has not pulled off a deal with South Africa's MTN could signal the lack of any real emerging market investment opportunity for the business once the Indian market has become mature.for example replacing the RevenuePer-Customer model with a Revenue-Per*9 Minute model which is better suited to India.*3 An often cited original weakness is that when the business was started by Sunil Bharti Mittal over 15 years ago. this allowed Airtel to work from its own blank sheet of paper. *4 Until recently Airtel did not own its own towers. Towers are important if your company wishes to provide wide coverage nationally. *7 Global telecommunications and new technology brands see Airtel as a key strategic player in the Indian market.000 small villages every year. and also provides advertising opportunities in Indian for Google. So the start-up business had to outsource to industry experts in the field.000 to 160. *10 The company is investing in its operation in 120. Opportunities *6 The company possesses a customized version of the Google search engine which will enhance broadband services to customers. The new iPhone will be launched in India via an Airtel distributorship. as the company moved into small and remote villages and towns. It sees that less well-off consumers may only be able to afford Page 57 . and to question industry approaches and practices . The tie-up with Google can only enhance the Airtel brand. Another strategic partnership is held with BlackBerry Wireless Solutions. the business has little knowledge and experience of how a cellular telephone system actually worked. *8 Despite being forced to outsource much of its technical operations in the early days.
Perhaps this was an impact upon the decision not to proceed with talks about the potential purchase of South Africa's MTN in May 2008.6% stake in the Airtel business sold it back to Airtel. Knowledge and technology previously available to Airtel now moves into the hands of one of its competitors. *13 The quickly changing pace of the global telecommunications industry could tempt Airtel to go along the acquisition trail which may make it vulnerable if the world goes into recession. and instead invested in its rival Hutchison Essar. *11 Bharti Airtel is embarking on another joint venture with Vodafone Essar and Idea Cellular to create a new independent tower company called Indus Towers. IPTV is another potential new service that could underpin the company's longterm strategy. allowing a competing Inidan industrialist to invest in the new emerging African telecommunications market. This new business will control more than 60% of India's network towers. and also so that the business benefits are scalable using its 'Matchbox' strategy. • Conclusion: As per the detailed analysis it can be said precisely that the customers of airtel enterprises are churning mainly due to these following loopholes: Page 58 . This opened the door for talks between Reliance Communication's Anil Ambani and MTN. Threats *12 Airtel and Vodafone seem to be having an on/off relationship. Vodafone which owned a 5. *14 Bharti Airtel could also be the target for the takeover vision of other global telecommunications players that wish to move into the Indian market.a few tens of Rupees per call.
ARPU is dropping by 4 percent every quarter. So Page 59 .1. the Indian market is extremely competitive.customer services related problems. Recommendation & Suggestion (1).connectivity 5. 2.billing related problems. but for the telecom companies it is both promising and difficult.rural area penetration low As far as these services are concerned airtel should keep shrewd eye on these shortcomings and keep always innovating to fascinate the customers because in today’s era getting new customers is more difficult than to retain the old customers. With at least 6 operators in each circle.offer related problems. 4. Keep Innovating India is today one of the world' s most promising markets. The customer is very demanding and is willing to churn easily and adding fuel to fire. 3.
and Competitive Differentiators will lead to growth path The kind of growth that the operators have been witnessing. so AES too should join the bandwagon and keep innovating. every hour. It is obvious that to attract and retain customers and meet their ever growing demands and creates profits. When a customer calls up the customer care. (5).to survive and prosper. then he should Page 60 . Besides branding and segmentation. Segmentation. Provide Better connectivity As our customers are scattered in a vast region so it’s necessary to provide a good network to them. A well-trained customer care The customer care people should be well trained so that they can handle the customer’s problem in a better manner. (3). As could be seen that majority of our customers (21%) churned due to a better offer from our competitors. And this is what Indian telecom companies seem to be doing. The answer to that is going to define differentiators and segments and build a loyal tribe of customers for us. so competitor analysis becomes a crucial factor. service providers must come up with not just with innovative services and products. (4).innovating. Competitor’s analysis It is necessary to keep a track of the competitor’s rate plan and market size before formulating your own strategies and rate plan. but must go for new innovative ways of reaching out to the customers. (2). The biggest challenge of tomorrow is to define who we are. differentiators will die and it is segmentation. which would be the key. A number of our customers (15%) left us just because they were not satisfied with our network. this could be done by setting up more BTS or doing collaboration with the service providers who are having BTS in an area where we don’t have any. telecom companies must innovate and innovate every day. operators are working to create differentiators by coming up with new Value Added Services (VAS) and it has started paying off with the increase in\par revenue and reduction in customer churn.
Prepaid subsidies are history in some markets. navigation and many more applications. Post/Pre-paid convergence It helps reduce churn and increase ARPU Give prepaid subscribers the same features & services that postpaid have: e. increased Average Revenue Per User (ARPU) and reduced churn. Hidden costs lead to a bad word of mouth publicity.A reservation Page 61 . Key developments for increase usage of VAS With a shift from GPRS to EDGE to W-CDMA. reminder services. 3G is going to play a major role in getting services on a mobile phone like paying bills.g. (8). Error free bills The bills generated by the billing department should be checked and re-checked before being delivered to the customers. music playbacks. No hidden costs A proper transparency should be maintained so that the customers don’t get the feel that they have been cheated. Mobile Internet. the world is poised to embrace mobile data services as a way for users to stay connected while on the move. mobile data (WAP.not get a feel of talking to someone who himself is unaware of various schemes and rate plans. Cost control is desired by ALL customers . teleconferencing. traffics jam updates. Mobile data services are key in driving the critical business metrics . (6). GPRS. GPRS is a must. LBS) services require real-time charging for consumed content.subscriber growth. so other/new "features" have to keep up attractiveness for new (prepaid) customers. He links it directly with any malicious intension of the Service Provider. (7). games. If there is any error in the bill than the first thought that comes to a customer’s mind is that he is being cheated and he is least bothered about the type of error occurred. Also the rate at which customer complains are handled should be increased. (9). digital photography. watching television images. Thus it won’t be wrong to say that a bill is directly linked with the image of the company.
the demand on spectrum has increased manifold.postpaid migration options for customers. Flexibility is a must . Simplicity of payment will stimulate consumption and so increase ARPU."Easier" Spending "One-stop-shop" for customers: one order/customer management interface./ expense limit scheme for postpaid subscribers. identify customers most likely to deflect (offering incentives to those customers you want to keep). Cost Control . essential that spectrum be utilized efficiently. Anonymous payment via prepaid is also attractive to postpaid subscribers. But there is a difference between the mentalities of people living in urban areas with those living in rural areas. Emphasize on enterprise-wide CRM strategy that can generate benefits to all business and functional units. With the proliferation of new technologies and the growing demand for telecommunication services. rationally and optimally. (10). It is therefore. Prepaid . Local market understanding In North Korea. (11). India is a price sensitive market till date. So an understanding of the mindset of the local consumer is a must. There is a need for a transparent process of allocation of frequency spectrum for use by a service and making it available to various users under specific conditions. (12). Acquire loyal customers Take preventive measures with existing customers. Keep customers that want to change the contract type or who want more flexibility in the tariff. which is the major revenue generator is also produced in local language.Additional flexibility in design of pricing for prepaid users. Also the offerings and services should be given according to the region. Effective use of channels Limit the scope of churn through the effective use of channels. Page 62 . economically.Safe Feeling . most of the websites are in local language and games.
If we try to bring back these Ex-customers by giving them gift and convincing them. Page 63 . Games and content should be developed keeping local trends and taste in mind. So while giving any new connection. i. Class B. (13). Additional Revenue that could be generated Right now there are customers willing to re-associate with AES. then I am sure that we can bring back them. A possible reason for the churn between 1 to 3 months could be fake connections shown by the agents in order to gain commission.Indian states are divided into Class A. 500/ per month and will stay with us for at least a period 6 months. This is the only solution to acquire new customers and retain the existing ones. This would take customers to a level of ecstasy and customers will feel that AES does care for them. (15). Even churn in 1 year to 2-year period is very high and it has also been constant. (14). Since a major portion of population is illiterate or cannot understand English. and Class C regions. (16). Emotional bond Airtel Enterprise Services should tie up with customers not just professionally but also emotionally. where Class A is the heaviest users. in the metros. for example AES should wish it’s customer’s Birthday and marriage anniversary with message or phone calls. Market data more aggressively Data includes the VAS given by the cellular service provider. This data should be innovative and should be marketed very aggressively showing the benefits to the customer.e. Each AES customer will give us the revenue of at least Rs. data should be used of a local language. Churn between 1 Month to 3 Months is very high and it is a cause of major concern. a proper investigation of genuinity of customer needs to be done.
Hutch ( ) c. Very good ( ) c. With the booming growth of telecom sector. Below average ( ) (Tick any one) 2. Airtel ( ) b. Average ( ) e. billing etc. How do you rate the overall services (including sales. Reliance ( ) Page 64 (Give the brand that provides best services 1’st . Good( ) d. service. Excellent ( ) b.) provided by us: a. network. how would you rank us with respect to our competitors: rank) a.Questionnaire: 1.
Our network/connectivity ( ) c. Dissatisfied (D). Customer Service ( ) b. please specify 4. Our billing ( ) e. Page 65 .d. Would you like to continue association with Airtel for at least a period of 1 year ? ( Tick whichever applicable ) a. Our offers ( ) d. Spice ( ) 3. Yes [ ] b. If any other dissatisfaction. Please mark your satisfaction or dissatisfaction with the following services. No [ ] If no then please give the name of the service provider you would like to switch Please provide your valuable suggestion for the improvement of our services. a. Write for : Satisfied (S) .
in www.com other sources: Newspapers Times of India Economics times Magazines Business world India today Page 66 .bhartiairtel.Kotler Philip Research Methodology :.Bibliography: References: Marketing Management :.R.C.airtel.google.kothari’s Websites: www.in www.
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