Government of the Northwest Territories

Visual Identity Program

September 2003

Table of Contents
How to Use This Manual . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .iii Terms Used in This Manual . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .v Section 1: Background . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Section 1 Tab
Table of Contents Visual Identity Program
i

What is a Visual Identity Program and Why Do We Need One? . . . . . . . . . . . . . . . . . . .1.01 Where Did the GNWT’s Visual Identity Program Originate? . . . . . . . . . . . . . . . . . . . . . . .1.02 Section 2: Introduction to the GNWT Visual Identity Program . . . . . . . . . . . .Section 2 Tab What is Involved in the Visual Identity Program? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .2.01 Who Does the Visual Identity Program Apply To? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .2.01 Who is Responsible for the Visual Identity Program? . . . . . . . . . . . . . . . . . . . . . . . . . . .2.02 Visual Identity Program Principles and Guidelines . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .2.03 Section 3: Visual Identity Program Highlights . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Section 3 Tab Approved Logos of the Government of the Northwest Territories . . . . . . . . . . . . . . . . . . 3.01 Approved Logo Signatures and Their Use . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .3.05 Section 4: Program Symbols and Partnerships . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Section 4 Tab Program Symbols . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .4.01 Partnerships . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .4.06 Section 5: Other Approved Symbols of the GNWT . . . . . . . . . . . . . . . . . . . . . . . . .Section 5 Tab Visual Identity of the Legislative Assembly . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .5.01 Official Symbols . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .5.02 Section 6: Approved Logo Formats and Signatures . . . . . . . . . . . . . . . . . . . . . . . .Section 6 Tab Government of the Northwest Territories with Polar Bear Graphic . . . . . . . . . . . . . . . . . .6.01 Government of the Northwest Territories with Territorial Shield Graphic . . . . . . . . . . . . . .6.02 Northwest Territories Canada . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6.03 A Program of the Northwest Territories . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6.04

Government of the Northwest Territories Visual Identity Program • Edition 1 • September 2003

Aboriginal Affairs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6.05 Education, Culture and Employment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6.06 Executive . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6.07 Executive Council . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6.07 Finance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6.08 Financial Management Board Secretariat . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6.09 Table of Contents Health and Social Services . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6.10 Justice . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6.11 Legislative Assembly . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6.12 Municipal and Community Affairs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6.13 Public Works and Services . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6.14 Resources, Wildlife and Economic Development . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6.15 Transportation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6.16 Regulatory Boards . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6.17 Section 7: Application of Logos . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Section 7 Tab Materials With Prescribed Formats . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .7.01 Letterhead . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .7.02 Business Cards . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .7.06 Letter Envelopes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .7.08 Large Envelopes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .7.10 Print Advertising . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .7.11 Signage . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .7.12 Web Pages . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .7.13 Materials With Recommended Formats . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .7.14 Vehicle Identification . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .7.15 Shoulder Flashes for GNWT Uniforms . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .7.16 Reports . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .7.17 Materials With Optional Formats . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .7.18 Fax Cover Sheets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .7.19 Printed Materials (Brochures, Programs, Posters, Newsletters, etc.) . . . . . . . . . . . . .7.20 Promotional Items . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .7.22 Banners and Trade Show Displays . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .7.23 PowerPoint and CD ROMs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .7.24 Appendix . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .End Tab Government Bodies Captured Under Visual Identity Program . . . . . . . . . . . . . . . . . . . App 1 Application for Program Symbol . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . App 2 Application to Retain Program Symbol . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .App 3

Visual Identity Program

ii

Government of the Northwest Territories Visual Identity Program • Edition 1 • September 2003

How to Use This Manual
The Visual Identity Program manual is designed to make it easy for you to apply the Visual Identity Program. Throughout this manual, which is also available on the GNWT website at http://www.gov.nt.ca/research/publications/index.html, the following icons are used to help you find information quickly and easily.
Visual Identity Program How to Use This Manual
iii

!
X

This icon identifies information important or critical to proper application of the Visual Identity Program.

This icon identifies things to be avoided when applying the Visual Identity Program.

?

This icon will point you to where you can find additional information or guidance in applying the Visual Identity Program.

The manual is composed of eight sections and a CD-ROM as follows:

➊ Background
This section provides a context for the Visual Identity Program to help users understand the purpose of visual identity programs in general, and why the GNWT Program was established.

➋ Introduction
This section provides information on how the GNWT's Visual Identity Program works, the principles and guidelines on which the Program is based, and who is responsible for the Program.

➌ Highlights
This section answers the most commonly-asked questions about how to apply the Visual Identity Program. It serves as an 'executive summary' of the Visual Identity Program. This section should be consulted first. If you require more in-depth information, you will be able to find it in other sections of the manual.

➍ Program Symbols and Partnerships
This section details the process to be followed in applying for program symbols and identifies criteria that will be considered in approving program symbols. It describes what program symbols are and outlines how approved program symbols can be used. This section also provides direction and advice on how the Visual Identity Program should be applied when the GNWT provides funds for, or otherwise participates in, initiatives in partnership with other governments or organizations.

Government of the Northwest Territories Visual Identity Program • Edition 1 • September 2003

➎ Official Symbols
This section identifies official symbols of the Northwest Territories. The symbols identified in this section are noted for information, but they fall outside of the Visual Identity Program.

➏ Approved Logo Formats and Signatures
This section provides examples of all approved versions of the polar bear and territorial shield logos.
Visual Identity Program How to Use This Manual

➐ Application of Logos
This section provides examples of how the polar bear and the territorial shield logos should be applied to materials that are commonly produced by the Government of the Northwest Territories. Here you will find detailed instruction on logo placement, sizing, and printing specifications.

➑ Appendix
The appendix includes a list of organizations associated with the territorial government, and identifies whether the Visual Identity Program applies to the organization. Any organization related to the GNWT that is not included in the appendix should contact the Department of Executive, Corporate Communications and Protocol Division for further advice. Also included in the Appendix are forms to apply for approval to produce or retain a program symbol.

CD ROM
The CD ROM provides samples of all approved versions of the polar bear and territorial shield logos in both PC and Macintosh formats. These logos are provided in the following formats: eps, bmp, jpeg, and gif.

Need Help?

?

If you have questions on how to apply the Visual Identity Program, please consult your department's communications co-ordinator. Your department's communications co-ordinator is responsible for ensuring that the Visual Identity Program is properly applied to all materials produced by the department. The Department of Executive, Corporate Communications and Protocol Division, is responsible for administration of the Visual Identity Program for the Government of the Northwest Territories, and can also provide advice and assistance in applying the Program.

iv

Government of the Northwest Territories Visual Identity Program • Edition 1 • September 2003

Terms Used in this Manual
The terms below may be used differently in other contexts. The definitions given here relate to what they mean in this Visual Identity Program manual.

Department
Visual Identity Program Terms Used in This Manual
v

A department refers to a department or ministry of the Government of the Northwest Territories (GNWT), which reports directly to a Member of the Executive Council (i.e. a Cabinet Minister). Examples of departments are the Department of Finance, Financial Management Board Secretariat and the Ministry of Aboriginal Affairs. The Visual Identity Program applies to all departments. The Visual Identity Program does not apply to the NWT Housing Corporation or to other territorial Crown Corporations. (For more information on government organizations that are exempt from the Visual Identity Program refer to Appendix 1.)

Graphic
In this manual, a graphic is the ‘picture’ element that accompanies the signature (word element) to form the logo. The polar bear graphic and the territorial shield graphic are components of the official logos of the GNWT.

GNWT polar bear graphic

GNWT territorial shield graphic

Logo
In this manual, the term logo is used to describe the combination of graphic and signature sanctioned under the Visual Identity Program.

Logos of the Government of the Northwest Territories
The polar bear graphic and the territorial shield graphic, when used together with the appropriate signature, are the approved logos of the Government of the Northwest Territories.

GNWT polar bear logo

GNWT territorial shield logo

Government of the Northwest Territories Visual Identity Program • Edition 1 • September 2003

Official Symbols
Several official symbols have been adopted by the GNWT. These symbols fall outside the Visual Identity Program. Refer to Section 5 of this manual for more information on official symbols.

Polar Bear Logo
Visual Identity Program Terms Used in This Manual

The polar bear logo is made up of the polar bear graphic, used together with the appropriate signature.
polar bear graphic Government of the Northwest Territories signature

GNWT logo

!

The polar bear graphic and signature always appear as a unit.

The polar bear logo is used by GNWT departments. This logo is a registered trademark of the GNWT. Use of this logo is restricted to the GNWT unless otherwise licensed by the government for use by third parties. This Visual Identity Program manual sets out the rules surrounding how the polar bear logo is to be used by employees of the Government of the Northwest Territories.

Program Symbol
A program symbol is a standardized graphic identifier for a program of the GNWT. Departments, divisions and offices of government are not programs and, as such, cannot have program symbols. In order to have a program symbol, the program must meet specific criteria. These criteria are outlined in Section 4 of this manual and will be used when granting approval for program symbols. Approved program symbols must be accompanied by the A Program of the Northwest Territories signature.

GNWT program signature

Signature
A signature is the word element that accompanies the graphic to form the logo. The Visual Identity Program provides a signature for each department and for certain regulatory boards (e.g., Liquor Licensing Board). There is also a Northwest Territories signature and a Northwest Territories Canada signature. Direction on which signature to use and when to use it is included in Section 3 of this manual.

Symbol
In this manual, the term symbol is used to mean any visual identifier that has status under the Visual Identity Program, but which is not an approved logo of the GNWT. Two types of symbols identified in this manual are program symbols and official symbols.

vi

Government of the Northwest Territories Visual Identity Program • Edition 1 • September 2003

Territorial Shield Logo
The territorial shield logo is made up of the territorial shield graphic, used together with the appropriate signature. It is the approved logo of Members of the Executive Council, the Department of Executive and the Legislative Assembly.

GNWT territorial shield logo

!

The territorial shield graphic and signature always appear as a unit.

Visual Identifiers
Visual identifiers are graphic elements or words, or some combination of these, which are used as visual cues to represent an organization, activity, or thing. Visual identifiers are referred to by many names, including icon, brand, mark and wordmark. Some of the terms used in this manual to define specific types of visual identifiers are logo, symbol, graphic, and signature.

Visual Identity
The Government of the Northwest Territories’ visual identity is the visual shorthand that is the public’s cue to identifying with the organization and all that it represents. The GNWT's visual identity helps those people served by government to access government services, to identify accountability and to give credit for government services. Visual identity also provides a mechanism by which government employees can identify with a unified organization that supports a culture of corporate teamwork and partnership. A strong, consistent visual identity reinforces the image of the GNWT within the Northwest Territories, throughout Canada and around the world.

Visual Identity Program
The Visual Identity Program sets out how the polar bear and territorial shield logos are to be used to promote a strong and consistent visual identity.

Government of the Northwest Territories Visual Identity Program • Edition 1 • September 2003

vii

Visual Identity Program Terms Used in This Manual

Government of the Northwest Territories signature

territorial shield graphic

Section 1: Background
What is a Visual Identity Program and Why Do We Need One?
In governments across Canada and around the world, and throughout the corporate community, visual identity programs are used to ensure a professional, consistent, identifiable and professional image for an organization. What is visual identity? It is the sum of all perceptions that an organization's clients hold about that organization. These perceptions are embodied in a visual identifier or set of visual identifiers that represent the organization. An organization's identity is a combination of its vision, business objectives, the strategies and initiatives used to reach its goals and the shared values of the organization and its people. Corporate image is the embodiment of all of these attributes. It is all of the images and impressions that the organization's various audiences come to associate with the organization over time. In other words, it is the visual shorthand that is the public's cue to identifying with an organization and all that it represents. The Government of the Northwest Territories' visual identity, embodied in the polar bear and the territorial shield logos, is the visual cue that people and businesses use to identify with the territorial government. While the GNWT's polar bear logo is central to its visual identity, visual identity is much more than simply the logo. Visual identity encompasses the consistent and recognizable use of that logo to create:

Credibility
- to project a professional image;

Accountability and Credit
- so that residents of the Northwest Territories and people outside the Territories know who they are dealing with when communicating with the territorial government; and

Identity
- which allows residents of the Northwest Territories to identify with their government. The visual identity of the Government of the Northwest Territories helps the people served by government to identify and access GNWT services, and to identify accountability and give credit for government services. The GNWT's visual identity also provides a mechanism by which government employees can identify with a unified organization that supports a culture of internal teamwork and partnership. The GNWT has developed significant recognition value (brand equity) in its approved logos through their use over time. This strong, consistent visual identity reinforces the image of the Government of the Northwest Territories within the Northwest Territories, throughout Canada and around the world.

Government of the Northwest Territories Visual Identity Program • Edition 1 • September 2003

1.01

Section 1

Background

Where Did the GNWT's Visual Identity Program Originate?
The polar bear logo has been used as a visual identifier since the early 1970s. In 1980, the GNWT's original Visual Identity Program was initiated under the auspices of what was then the Department of Information. In his introduction to this program, Mr. John Parker, the Commissioner of the Northwest Territories, noted: "How we sign our name publicly can convey an image of unity or disarray. Up until now there have been too many different symbols used by the Government of the Northwest Territories as a whole or by its various parts."
Background

The first Visual Identity Program worked to establish the polar bear with signature as the approved logo of the GNWT, and the territorial shield with signature as the approved logo of Executive Council (Cabinet Ministers), the Department of Executive and Legislative Assembly. In 2001, the GNWT initiated a review of the Program. Based on that review, the Visual Identity Program has been updated to reflect how the government has changed organizationally and politically since the 1980s. It has also been revised to consider how technology has changed the ways that information and image are communicated. This renewed Visual Identity Program serves to continue the strong brand equity established in the polar bear and territorial shield logos.

Section 1

1.02

Government of the Northwest Territories Visual Identity Program • Edition 1 • September 2003

Section 2: Introduction to the GNWT Visual Identity Program
What is Involved in the Visual Identity Program?
The Visual Identity Program sets out how the logos and program symbols of the GNWT must be used. It applies to: • Every application of the logo – whether on business cards, signs, brochures, web pages, promotional items such as ball caps or any other use; and • Every department, ministry and agency of the Government of the Northwest Territories, as well as to outside organizations that use the Government of the Northwest Territories polar bear logo with permission. Appendix 1 includes a list of all government bodies and departments and identifies whether they must comply with the Visual Identity Program. In particular, the Visual Identity Program provides guidelines and direction regarding: • All authorized versions of the polar bear and territorial shield logos. This includes department signatures in both English and French, as well as logos in colour, black on white, and white on black (reverse). See Section 6 for examples of authorized signatures and variations of the polar bear and territorial shield logos; • Acceptable and unacceptable ways to use the polar bear and the territorial shield logos; • How symbols for GNWT programs will be approved for use; • How to apply the GNWT’s Visual Identity Program on projects done jointly by two or more departments; and • How to apply the GNWT’s Visual Identity Program on projects done in partnership with other governments and non-government organizations. In addition, this Visual Identity Program manual provides information on other approved symbols of the Northwest Territories (see Section 5). It also identifies who to call for help if you have questions applying the Visual Identity Program.
Section 2 Introduction to the GNWT Visual Identity Program
2.01

Who Does the Visual Identity Program Apply To?

!

The Visual Identity Program applies to GNWT departments, ministries and most GNWT boards and committees.

The Visual Identity Program does not apply to territorial Crown Corporations and to most GNWT councils and arm's-length agencies. Appendix 1 lists organizations associated with the territorial government and indicates whether the listed organizations fall within or outside the scope of the Visual Identity Program. If your organization is not included on this list, contact the Department of Executive, Corporate Communications and Protocol Division, which will help you determine if the Visual Identity Program must be followed.

Government of the Northwest Territories Visual Identity Program • Edition 1 • September 2003

Who is Responsible for the Visual Identity Program?
The Visual Identity Program has been endorsed by the Premier and Executive Council of the Northwest Territories under the authority of GNWT Communications Policy 11.21. Public servants, at different levels of government, have responsibility and accountability for compliance with the Visual Identity Program:

Section 2 Introduction to the GNWT Visual Identity Program

!

Individual employees or groups who initiate projects, where the GNWT is represented, are responsible for consulting with their departmental communications co-ordinators to ensure proposed initiatives comply with the Visual Identity Program. Departmental communications co-ordinators are responsible for understanding how and when the program should be applied, and for acting as 'in-house' consultants in the development of all public materials and signage. In this way, each department's communications co-ordinator is responsible for ensuring the Visual Identity Program is complied with at the departmental level. While the communications co-ordinator is responsible, the Deputy Minister of each department is ultimately accountable for proper application of the Visual Identity Program in materials coming from the department. The role of the Department of Executive’s Corporate Communications and Protocol Division is to monitor how the Visual Identity Program is being applied, to assist departments in understanding their responsibilities in applying the Program and provide advice on interpreting what is acceptable under the Visual Identity Program.

CABINET
(Approve and endorse Program)

DEPUTY MINISTER
(Accountable for compliance)

DEPARTMENT OF EXECUTIVE
(Monitor compliance)

DEPARTMENTAL COMMUNICATOR
(Responsible for compliance)

PROJECT INITIATOR WITHIN DEPARTMENT
(Responsible for consulting with departmental communicator)

2.02

Government of the Northwest Territories Visual Identity Program • Edition 1 • September 2003

Visual Identity Program Principles and Guidelines
Principles

!

• • • • • • • • •

All GNWT communications must be easily identified as communications of the territorial government, through the use of the appropriate approved logo. The polar bear logo is the approved logo of GNWT departments. The territorial shield logo is the approved logo of Members of the Executive Council (Cabinet Ministers), the Department of Executive and Legislative Assembly. The polar bear and territorial shield logos have supremacy over any other visual identifiers in government communications. Departmental logos are not permitted. Program symbols can be used only if approved in advance. Departmental communications co-ordinators are responsible for ensuring that the Visual Identity Program is properly applied. Deputy Ministers are accountable for their department's compliance with the Visual Identity Program. The Department of Executive, Corporate Communications and Protocol Division, manages the Visual Identity Program and monitors government-wide compliance.

Government of the Northwest Territories Visual Identity Program • Edition 1 • September 2003

2.03

Section 2 Introduction to the GNWT Visual Identity Program

All rules and guidelines in this manual have been developed in keeping with the principles of the Visual Identity Program. They provide the underlying foundation for applying the Program, and will ensure a strong, consistent, clear and identifiable presence for the GNWT. These principles are similar to principles used in the visual identities of other corporations and governments.

Guidelines
The Visual Identity Program is based on the following general guidelines: Identification • All GNWT communications materials should be easily identified as being authored by the government through the appropriate 'branding' of these materials. This is achieved through the proper application of the polar bear or territorial shield logos, as appropriate. Polar Bear and Territorial Shield Logos • The primary polar bear logo and territorial shield logo is the logo incorporating the Government of the Northwest Territories signature. This is the default logo to be used on materials produced by the GNWT.

Section 2 Introduction to the GNWT Visual Identity Program

As an alternate to this primary signature, several other authorized signatures may also be used. Information on these signatures and their use is found in Section 6.

Clear Area • To maintain the integrity of the polar bear and territorial shield logos, the surrounding area must be kept free of other graphic elements such as type, marks or distracting background features. This rule applies to logos reproduced in positive, reverse, colour or black and white versions.

Example of polar bear logo clear area.

Example of territorial shield logo clear area.

2.04

Government of the Northwest Territories Visual Identity Program • Edition 1 • September 2003

Partnerships • Where the GNWT partners with one or more other organizations on communications, a GNWT logo must appear whenever and if ever any of the partner organizations' logos appear. For further information on applying the Visual Identity Program in partnerships, see Section 4. Programs • Programs of the government may have their own visual identifiers. Such symbols must be approved by the Visual Identity Program Deputy Ministers’ Steering Committee before they can be used. When program symbols are used they must be accompanied by the polar bear logo incorporating the A Program of the Northwest Territories signature. For further information on using program symbols, see Section 4.

GNWT program signature

Prominence • The polar bear and territorial shield logos must be positioned where they can be easily seen, such as the front cover of a publication. They must also be reproduced in a size large enough to be easily legible for the reader. Minimum acceptable size will vary, depending on the medium. Size • In general, the polar bear and territorial shield logos, when used on materials to be professionally printed or reproduced, should be produced no smaller than 35% of the logo supplied on the enclosed CD ROM, approximately 3/8” (.95cm). • When the A Program of the Northwest Territories signature is used on small items (e.g. brochures or newsletters), the logo should be no smaller than 1/2 the size of the program symbol it accompanies, and should be reproduced no smaller than 3/8” (.95cm) high. On large items (e.g. banners, signage or displays) the logo should be prominently displayed, clearly visible and no smaller than 1/8 the size of the program symbol.

Government of the Northwest Territories Visual Identity Program • Edition 1 • September 2003

2.05

Section 2 Introduction to the GNWT Visual Identity Program

Section 3: Visual Identity Program Highlights
Approved Logos of the Government of the Northwest Territories
Visual Identity Program Highlights
3.01

!

Do...
• Use the appropriate GNWT approved logos, in the proper fashion, on all communications materials produced by the territorial government. • Consult with your departmental communications co-ordinator for advice on how to apply the Visual Identity Program. • Use the CD ROM included with the Visual Identity Manual to ensure you are using an approved logo and signature.

Polar bear logo • positive 2 colour Used by government departments and other government bodies. The GNWT polar bear graphic must be in Process Blue and text in black.

Polar bear logo • positive black and white Used by government departments and other government bodies. The GNWT polar bear graphic and text are in black only, when printing documents with black ink.

Polar bear logo • reverse on one colour Used by government departments and other government bodies. The GNWT polar bear graphic and text are used in reverse on a dark background.

Polar bear logo • positive 1 colour Used by government departments and other government bodies. When producing documents in a single colour other than black, the GNWT polar bear graphic and text can be printed in the same Pantone colour as the document.

Government of the Northwest Territories Visual Identity Program • Edition 1 • September 2003

Section 3

Visual Identity Program Highlights

Territorial shield logo • 4 colour process (full colour) Used by Executive Council (Cabinet Ministers) and the Department of Executive, the territorial shield and text are printed using the 4 colour printing process. When offset printing is not possible (e.g. pins, flags, embroidery, etc.), this logo can also be printed in Pantone colours: • Reflex blue • Pantone 485 red • Pantone 341 green • Pantone 123 yellow • black

Territorial shield logo • green Used by the Legislative Assembly, the territorial shield and text are in Pantone 348 green.

Section 3

Territorial shield logo • reverse Used by Members of the Executive Council (Cabinet Ministers), the Legislative Assembly and the Department of Executive, the territorial shield and text are used in reverse on a dark background.

Territorial shield logo • black Used by Members of the Executive Council (Cabinet Ministers), the Legislative Assembly and the Department of Executive, the territorial shield and text are in black only when printing documents with black ink.

Territorial shield logo • 1 colour Used by Members of the Executive Council (Cabinet Ministers), the Legislative Assembly and the Department of Executive. When producing documents in a single colour other than black, the territorial shield and text can be printed in the same Pantone colour as the document.

3.02

Government of the Northwest Territories Visual Identity Program • Edition 1 • September 2003

X

Don't...

...distort

...change the font
Visual Identity Program Highlights
3.03

...re-arrange any element of the logo/signature

...use any element as an outline

...use colours other than Process Blue for 2 colour logo

...reproduce in a screen

...use the polar bear graphic without the appropriate GNWT signature

...reproduce so small as to be illegible

...use the polar bear logo without the circle in the background

...combine with other graphic elements

Government of the Northwest Territories Visual Identity Program • Edition 1 • September 2003

Section 3

X

Don't...

Visual Identity Program Highlights

...allow other elements to enter the polar bear or shield logo clear area. (see clearance area diagram on page 2.04)

...combine departmental signatures

...use non-approved signatures (such as division names)

Section 3

...use abbreviations or symbols (e.g. ampersands) in signatures

...use on a ‘busy’ background

...use the reverse version on a light background

...use in black on a dark background

...put a box, or other border around the logo

3.04

Government of the Northwest Territories Visual Identity Program • Edition 1 • September 2003

Approved Logo Signatures and Their Use
Territorial Shield Logo Use the logo in full colour on business cards, letterhead and other applications used by or originating from the Executive Council (Cabinet Members) or the Department of Executive. Use the logo in Pantone 348 green on business cards, letterhead and other applications used by or originating from the Legislative Assembly. Polar Bear Logo Use the Government of the Northwest Territories signature when an initiative has government-wide application or when more than one GNWT department has participated in the initiative being communicated. This prevents several different GNWT logos from appearing on a single item. Use this logo when the logo will be reproduced in such a small size that departmental signatures will become illegible.
Visual Identity Program Highlights
3.05

GNWT signature

Use the department signature to recognize initiatives undertaken by a single department whenever possible. Use the polar bear with the appropriate departmental signature.

The Government of the Northwest Territories Canada signature is a promotional signature, intended for national and international audiences. For communication initiatives with audiences outside the Northwest Territories this logo signature may be used.

GNWT Canada signature

Using Program Symbols The A Program of the Northwest Territories signature must be used whenever an approved program symbol is used. This program signature must appear on the same page as, and in proximity to, the program symbol.

A Program of the Northwest Territories signature

!

Some GNWT programs may have an approved symbol. Before a program symbol can be used or initiated, an application for the program symbol must be submitted, reviewed and approved by the Visual Identity Program Deputy Ministers’ Steering Committee.

Government of the Northwest Territories Visual Identity Program • Edition 1 • September 2003

Section 3

Example of departmental signature

All program symbols approved by the Deputy Minister’s Steering Committee will be submitted for Cabinet endorsement. The Department of Executive, Corporate Communications and Protocol Division, is responsible for managing this approval process. See Section 4 of this manual for further information on applying, obtaining approval for, and using program symbols. Partnerships with Other Organizations Where the Government of the Northwest Territories partners with another organization, a version of the polar bear logo must appear whenever and if ever any of the partner organizations’ logos appear. All logos should have equal prominence. A new symbol can be used to represent partnership initiatives, in place of the partners’ individual logos. It is important to establish an understanding among all partners, before the project proceeds, regarding how partners’ logos will be used on communications associated with the initiative. Your department’s communications co-ordinator, or the Department of Executive, Corporate Communications and Protocol Division, can provide you with advice in this regard. See Section 4 of this manual for further information on how the GNWT'S Visual Identity Program should be applied to projects funded by the Government of the Northwest Territories or undertaken in partnership with other organizations. Partnerships with Other GNWT Departments Use the polar bear logo incorporating the Northwest Territories signature on all communications materials presented jointly by two or more departments. This prevents several different versions of the GNWT logos from appearing on a single item.

Section 3

Visual Identity Program Highlights

Section 6 of this manual provides samples of all approved versions of the polar bear and territorial shield logos. These include the Northwest Territories signature, departmental signatures and select signatures for regulatory boards of the GNWT. Please consult the Corporate Communications and Protocol Division for further information regarding approved logo signatures. These logos are available by department on the enclosed CD ROM in the following formats: eps, bmp, jpeg, and gif. As well as showing approved variations of the logos, the examples in Section 7 illustrate proper use of the polar bear and territorial shield logos in common applications.

Need Help?

?

If you have questions on how to apply the Visual Identity Program, please consult your department’s communications co-ordinator. Your department’s communications co-ordinator is responsible for ensuring that the Visual Identity Program is properly applied to all materials produced by the department. The Department of Executive, Corporate Communications and Protocol Division, is responsible for administration of the Visual Identity Program for the Government of the Northwest Territories, and can also provide advice and assistance in applying the Program.

3.06

Government of the Northwest Territories Visual Identity Program • Edition 1 • September 2003

Section 4: Program Symbols and Partnerships
Program Symbols
Program Symbols and Partnerships
4.01

A distinct visual identity can be a valuable part of a well-designed communications strategy. However, developing a visual identifier is no guarantee of program recognition or effectiveness. The benefit of a visual identifier comes from establishing recognition value; from being memorable. This depends on the design of the identifier, how consistently it is used, and what exposure it receives over a given period of time. The recognition value (called brand equity) of an identifier, like the polar bear logo, comes from decades of consistent use and the hundreds of thousands of times the logo has been seen by the public. This kind of brand equity is built over time, at great expense, and it has great monetary and symbolic value. The existence of too many symbols is contrary to the purpose of a strong Visual Identity Program by creating a clutter of competing images that obscure government identity, authorship and ownership. And every new symbol costs money to develop, implement and maintain. The objectives of most GNWT communications initiatives can be met without developing new visual identifiers. Programs and campaigns can achieve a distinct visual look through consistent use of typography, format, colour, illustration and other elements of good design – e.g. mastheads, design themes, etc. In GNWT communications, the visual identifier approved for use is the polar bear logo or, where appropriate, the territorial shield logo.

!

Departments, divisions and offices of government are not programs and, as such, cannot have program symbols.

What’s the difference between logos, program symbols and design themes? A logo or program symbol is a combination of graphic and signature (words) that are used, over time, to develop enduring recognition value or brand equity. A program symbol is, for all intents and purposes, a logo that has been ascribed a specific status under the Visual Identity Program. As such, a program symbol cannot be used in lieu of the GNWT’s official logos. However, with appropriate approval, a program symbol may be used in addition to the polar bear logo. Logo Logos are approved for government-wide use to represent the GNWT or the Legislative Assembly. Program Symbol Program symbols are approved for specific use within the organization to represent a program or initiative of government. It must appear with the polar bear logo with A Program of signature. Design Theme A design theme is the use of good and consistent design in communications in order to be visually appealing. It involves much more than a single icon. It is the combination of all graphic elements, layout, colour and typography that together create a look for a page, poster, or communications piece. It is not intended to have enduring recognition value. It is not intended to visually represent an organization. Therefore, mascots or characters, and stylized depictions of division names or functions, are not design themes.

Government of the Northwest Territories Visual Identity Program • Edition 1 • September 2003

Section 4

Using Program Symbols
When a program symbol is approved, it will not replace the approved government polar bear logo. Rather, the program symbol must be accompanied by the polar bear logo incorporating the A Program of the Northwest Territories signature.

!
Program Symbols and Partnerships

When an approved program symbol is used, it must be accompanied by the polar bear logo incorporating the A Program of the Northwest Territories signature. On small items (e.g. brochures or newsletters) the program signature must appear on the same page as, and in proximity to the program symbol. It should be no smaller than 1/2 the size of the program symbol, and should be reproduced no smaller than 3/8” (.95cm) high. On large items (e.g. banners, signage or displays) the program signature should be prominently displayed, clearly visible and no smaller than 1/8 the size of the program symbol.

Flyer Title
Haec disserens qua de re agatur et in quo causa consistat non videt. Non enim si alii ad alia propensiores sunt propter causas naturales et antecedentes, idciro etiam nostrarum voluntatum atque appetitionum sunt causae naturales at antecedentes; nam nihil esset in nostra

potestate si res ita se haberet. Nunc vero fatemur, acuti hebetesne, valentes imbecilline simus, non esse id in nobis, qui autem ex eo cogi putat ne ut sedeamus quidem aut ambulemus voluntatis esse, is non videt quae quamque rem res consequatur. Non enim si alii ad alia propensiores sunt propter causas naturales et antece dentes, idciro etiam nostrarum voluntary mbulemus voluntatis esse, is non videt.

Haec disserens qua de re agatur et in quo causa consistat non videt. Non enim si alii ad alia propensiores sunt propter causas naturales et ante ced entes, idciro etiam nostrarum voluntatum atque appetitionum sunt causae naturales at antece dentes; nam nihil esset in nostra potestate si res ita se haberet. Nunc vero fatemur, acuti hebet esne, valentes imbecilline simus, non esse id in nobis, qui autem ex eo cogi putat ne ut sedeamus quidem aut ambulemus voluntatis esse, is non videt quae quamque rem res consequatur. Haec disserens qua de re agatur et in quo causa consistat non videt. Non enim si alii ad alia propensiores sunt propter causas naturales et antece dentes, idciro etiam nostrarum voluntatum atque appetitionum sunt causae naturales at antecedentes; nam nihil esset in nostra potestate si res ita se haberet. Nunc vero fatemur, acuti hebetesne, valentes imbecilline simus, non esse id in nobis, qui autem ex eo cogi putat ne ut sedeamus quidem aut ambulemus voluntatis esse, is non videt quae quamque rem res consequatur. Haec disserens qua de re agatur et in quo causa consistat non videt. Nunc vero fatemur, acuti hebetesne, valentes is esse, is non videt quae quamque rem res quamque rem res.

Section 4

PROGRAM

SYMBOL
Sample flyer cover showing a sample program symbol accompanied by the A Program of the Northwest Territories signature.

4.02

Government of the Northwest Territories Visual Identity Program • Edition 1 • September 2003

Obtaining Authorization for a Program Symbol
Program symbols used to represent government programs will only be authorized if a strong communications need can be demonstrated. Before it can be used, a program symbol must be reviewed and approved by the Visual Identity Program Deputy Ministers’ Steering Committee and endorsed by Cabinet. To facilitate the review and approvals process, departments are encouraged to establish an internal process for vetting applications. This process should include consultation with the departmental communications co-ordinator and approval by the Deputy Minister. The process should be undertaken, and the application submitted, BEFORE a program symbol is designed. Program symbols already in use by departments prior to the implementation of this manual must also be submitted for approval to allow for their continued use.

Process for Authorizing Program Symbols

!

An assessment process is used to identify situations where existing program symbols may continue to be used and where new program symbols may be developed, based on clearly defined criteria applied consistently across government. The Visual Identity Program Deputy Ministers’ Steering Committee must approve any proposed new program symbols before they are developed. Therefore, departments should allow sufficient lead-time in their planning for the approvals process. For new program symbols, applications should be submitted and considered BEFORE the symbols are developed.

Government of the Northwest Territories Visual Identity Program • Edition 1 • September 2003

4.03

Section 4

Program Symbols and Partnerships

The process for applying for approval of a program symbol is as follows:

1.
Program Symbols and Partnerships

Complete Application for Program Symbol or Application to Retain Existing Program Symbol form and submit to Department of Executive, Corporate Communications and Protocol Division. (Copies of these forms are included in Appendix 2, on the CD ROM, and are available through the Department of Executive, Corporate Communications and Protocol Division, and on the Government of the Northwest Territories website.) It is recommended that the Deputy Secretary of Communications and Protocol, Department of Executive be consulted before completing an application form to get advice on whether the initiative may fit within the criteria for a program symbol. The Visual Identity Program Deputy Ministers’ Steering Committee will review the application against the established criteria for program symbols (see next page). The applicant will be advised by the Corporate Communications and Protocol Division when the Steering Committee will consider the application so that the applicant can be available should the Steering Committee need additional details regarding the application. The Steering Committee will determine whether the application for a program symbol should be declined or approved in principle. The applicant department will be advised of the Steering Committee’s decision to decline or approve in principle an application for a program symbol. Where an application to develop a new program symbol is approved in principle, the applicant department will be required to return with the proposed symbol design for approval of the Steering Committee. The purpose of this step is to ensure that the new visual symbol is consistent with the Visual Identity Program and that it maintains government standards for professionalism, quality design characteristics, and is appropriate for its intended use. Once a proposed program symbol receives approval from the Steering Committee, the symbol will be submitted for Cabinet’s information by the Premier. Following Cabinet’s acceptance, the applicant department will be advised and can begin using the new program symbol at that point.

2.

Section 4

3. 4. 5.

6. 7.

The Department of Executive, Corporate Communications and Protocol Division, is responsible for receiving and processing applications for program symbols, for preparing the related Cabinet submissions and for advising departments on the status of their applications.

4.04

Government of the Northwest Territories Visual Identity Program • Edition 1 • September 2003

Approved program symbols will be recorded in an inventory by the Department of Executive, Corporate Communications and Protocol Division. In some cases, it may be appropriate to seek trademark protection for the symbol. The Department of Executive, Corporate Communications and Protocol Division must be consulted and can provide further direction in such instances. The Department of the Executive, Corporate Communications and Protocol Division must be advised if the use of an approved program symbol is discontinued by a department. Should departments wish to change a program symbol or its proposed use, please contact the Corporate Communications and Protocol Division for further direction.

Criteria for Program Symbols
A program symbol will be approved only if a compelling communications need can be demonstrated. The Visual Identity Program Deputy Ministers’ Steering Committee will evaluate applications for program symbols on the following criteria:

✓ Sufficient
• • •

program longevity, size and scope

The Steering Committee will consider: Whether the program will be of sufficient longevity, size and scope that a distinct program symbol would garner recognition value (brand equity); Whether the program reflects a significant policy or other goal of government; and Whether there are sufficient budget and resources to develop and use the program symbol effectively. communications need

✓ Compelling
• •

The Steering Committee will consider: What role the proposed program symbol is intended to play in the context of the overall communications plan for the program; What the communications objectives of the program are, and how they will be better served with the use of a program symbol in addition to the approved logo of the GNWT; The nature, type, quantity and life span of communications products and other uses to which the symbol will be applied; and The characteristics (internal versus external to government) and size of the audience to be reached. for a brand as a marketing tool

• •

✓ Need
• • •

The Steering Committee will consider: Whether the development of a brand identity will enable the program to better fulfill its function or communications objectives; What unique characteristics of the program justify the development of a brand identity through the use of a program symbol; and Whether the proposed program symbol has or contains elements of a brand symbol that has broader (national or international) significance.

These criteria apply to new symbols as well as to symbols existing prior to the introduction of this renewed Visual Identity Program in 2003. Decisions about retaining existing program symbols will also consider historical use and existing brand equity (recognition value).

Government of the Northwest Territories Visual Identity Program • Edition 1 • September 2003

4.05

Section 4

Program Symbols and Partnerships

Partnerships
Partnerships with Other Organizations
The GNWT is often involved in partnerships with private entities and other governments. As well, the territorial government also provides funding for initiatives undertaken by other organizations. In these instances, the polar bear logo can and should be properly used to identify the GNWT's involvement in a project or to indicate that the GNWT is one of a number of partners participating in a project. When the GNWT enters into partnership or funding arrangements with other organizations, an agreement should be established between the partners regarding the use of the partners’ logos before any communications materials, signage, etc., are created. The agreement should detail how the partner organizations agree to sign their organizations’ names. The following criteria should guide GNWT employees on the appropriate use of the GNWT polar bear logo in such circumstances: • Where the GNWT partners with one or more organizations, the GNWT's polar bear logo must appear whenever and if ever any of the partner organizations’ logos appear. Logos should be displayed with equal size and prominence. Where the GNWT funds an initiative of another organization, the GNWT's polar bear logo must appear on promotional, communications or other materials related to the project. Where the number of partners involved in a project makes it impossible or impractical to include all partner logos, logos may be omitted in favour of developing a single logo for the partnership initiative. If the development of a distinct visual symbol for the partnership initiative is considered in lieu of displaying all partners’ logos, please advise the Department of Executive, Corporate Communications and Protocol Division, as early as possible and preferably prior to the development of a joint logo. Any such distinct visual identifiers cannot alter or amend the polar bear logo or graphic in any way. The polar bear logo or graphic can only be used with the permission of the GNWT. It is a registered trademark and its use is regulated. Use or alteration of the polar bear logo or graphic without permission may constitute trademark infringement under the federal Trade-marks Act and Trade-marks Regulations (1996).

Program Symbols and Partnerships

Section 4

4.06

Government of the Northwest Territories Visual Identity Program • Edition 1 • September 2003

Poster Title
BrochureTitle
Brochure Sub Title

LY ON LE MP SA

LY ON LE MP SA

Haec disserens qua de re agatur et in quo causa consistat non videt. Non enim si alii ad alia propensiores sunt propter causas natu rales et antecedentes, idciro etiam no straru.

Sample brochure cover and poster showing a partnership between a Government of the Northwest Territories department and another organization.
BHP Billiton and NWT Power Corporation logos used with permission.

Please seek the advice of your department’s communications co-ordinator, or the Department of Executive, Corporate Communications and Protocol Division prior to the development of any communications or promotional materials prepared jointly with outside agencies or organizations.

Government of the Northwest Territories Visual Identity Program • Edition 1 • September 2003

4.07

Section 4

Program Symbols and Partnerships

Partnerships with Other GNWT Departments
Use the polar bear logo incorporating the Government of the Northwest Territories signature on all communications materials presented jointly by two or more departments. This prevents several different versions of the GNWT logo from appearing on a single item.

Haec Disserens

Program Symbols and Partnerships

Qua de re agatur et in quo causa consi stat non videt. Non enim si alii ad alia propensiores sunt propter causas natura les et antecedentes, idciro etiam nostr arum voluntatum atque appetitionum sunt causae natur ales at ante cedentes; nam nihil esset in nostra potestate si res ita se haberet. Nunc vero fate mur, acutihebetesne, valentes imbecilline simus, non esse id in nobis, qui autem ex eo cogi putat ne ut sedeamus quidem aut ambulemus voluntatis esse, is non videt quae quamque rem res consequatur. Haec dissersedeamus quidem aut as ita.

simus, non esse id in nobis, qui autem ex eo cogi putat ne ut sedeamus quidem aut ambulemus voluntatis esse, is non videt quae quamque rem res consequatur. Haec disserens qua de re agatur et in quo causa consistat non videt. Non enim si alii ad alia propensiores sunt propter causas naturales et antecedentes, idciro etiam nostrarum voluntatum atque appetitionum sunt. Causae naturales at antecedentes; nam nihil esset in nostra potestate si res ita se haberet. Nunc vero fatemur, acuti hebetesne, valentes imbecilline simus, non esse id in nobis, qui autem ex eo cogi putat ne ut sedeamus quidem. Nunc vero fatemur, acuti hebetesne, valentes imbecilline simus, non esse id in nobis, qui autem

Brochure Title

LE MP Y SA NL O

Deaec Serens
Se haberet. Nunc vero fatemur, acuti hebetesne, valentes imbecilline simus, non esse id in nobis, qui autem ex eo cogi putat ne ut sedeamus quidem aut ambulemus voluntatis esse, is non videt quae quamque rem res consequatur. Haec disserens qua de re agatur et in quo causa consistat non videt. Non enim si alii ad alia propensiores sunt propter causas naturales et anteced entes, idciro etiam nostrarum voluntatum atque appetitionum sunt causae naturales at antecedentes; nam nihil esset in nostra potestate si res ita se haberet. Nunc vero fatemur, acuti hebetesne, valentes imbecilline

For further information please contact: Name, Title Resources, Wildlife and Economic Development or Name, Title Health and Social Services

Section 4

Brochure back cover

Brochure front cover

4.08

Government of the Northwest Territories Visual Identity Program • Edition 1 • September 2003

Section 5: Other Approved Symbols of the GNWT
Other Approved Symbols of the GNWT
5.01

In addition to the approved logos of the GNWT (i.e. the polar bear logo and the territorial shield logo) and program symbols that are approved under this Visual Identity Program, there are other visual identifiers in use as approved symbols of the GNWT. These fall outside of the Visual Identity Program and are grouped into two categories: logos associated with the visual identity of the Legislative Assembly and official symbols of the Northwest Territories.

Visual Identity of the Legislative Assembly
The Legislative Assembly uses the territorial shield logo, in green, in accordance with the provisions of the Visual Identity Program contained in this manual. The Legislative Assembly also uses other visual identifiers. Examples of these are: • • The graphic representation of the Mace for use by the Office of the Speaker of the Legislative Assembly The Legislative Assembly building logo, for use by the Office of the Clerk of the Legislative Assembly

The Legislative Assembly building logo

The Legislative Assembly reserves the right to use these visual identifiers in accordance with whatever provisions the Legislative Assembly establishes, either in writing or by convention. The Legislative Assembly also reserves the right, at its discretion, to discontinue the use of these identifiers or to establish other visual identifiers for its use.

A graphic representation of the Mace

?

For more information on the visual identity of the Legislative Assembly, please contact the Public Affairs and Communications Advisor with the Office of the Clerk of the Legislative Assembly.

Government of the Northwest Territories Visual Identity Program • Edition 1 • September 2003

Section 5

Official Symbols
The Legislative Assembly of the Northwest Territories has adopted several official symbols for the Northwest Territories. These include the following:

Other Approved Symbols of the GNWT

Tartan – Northwest Territories Canadian District Tartan

Bird – gyrfalcon

Tree – tamarack

Seal Flower – mountain aven

Section 5

Flag Fish – grayling

Gem – diamond

Mineral – gold

Coat of Arms

!

Official symbols of the Northwest Territories are not governed by the Visual Identity Program.

Stewardship over the official symbols of the Northwest Territories rests with the Office of the Clerk of the Legislative Assembly.

?

For more information on the official symbols of the Northwest Territories, or for permission to use them, please contact the Legislative Assembly’s Public Affairs and Communications Advisor.

5.02

Government of the Northwest Territories Visual Identity Program • Edition 1 • September 2003

Section 6: Approved Logo Formats and Signatures
Approved Logo Formats and Signatures
6.01

Government of the Northwest Territories with Polar Bear Graphic
English French

Black and white

Black and white

2 colour

2 colour

Reverse black and white

Reverse black and white

When producing documents in a single colour, other than black, the GNWT polar bear logo can be printed in the same Pantone colour as the document (see example on page 3.01).

Need Help?

?

If you have questions on how to apply the Visual Identity Program, please consult your department’s communications co-ordinator. Your department’s communications co-ordinator is responsible for ensuring that the Visual Identity Program is properly applied to all materials produced by the department. The Department of Executive, Corporate Communications and Protocol Division, is responsible for administration of the Visual Identity Program for the Government of the Northwest Territories, and can provide advice and assistance in applying the Program.

Government of the Northwest Territories Visual Identity Program • Edition 1 • September 2003

Section 6

Government of the Northwest Territories with Territorial Shield Graphic
English French

Approved Logo Formats and Signatures

Black and white

Black and white

Section 6

4 colour

4 colour

Reverse black and white

Reverse black and white

When producing documents in a single colour, other than black, the GNWT territorial shield logo can be printed in the same Pantone colour as the document (see example on page 3.02).

Need Help?

?

If you have questions on how to apply the Visual Identity Program, please consult your department’s communications co-ordinator. Your department’s communications co-ordinator is responsible for ensuring that the Visual Identity Program is properly applied to all materials produced by the department. The Department of Executive, Corporate Communications and Protocol Division, is responsible for administration of the Visual Identity Program for the Government of the Northwest Territories, and can provide advice and assistance in applying the Program.

6.02

Government of the Northwest Territories Visual Identity Program • Edition 1 • September 2003

Northwest Territories Canada
English French

Black and white

Black and white

Reverse black and white

Reverse black and white

When producing documents in a single colour, other than black, the GNWT polar bear logo can be printed in the same Pantone colour as the document (see example on page 3.01).

Need Help?

?

If you have questions on how to apply the Visual Identity Program, please consult your department’s communications co-ordinator. Your department’s communications co-ordinator is responsible for ensuring that the Visual Identity Program is properly applied to all materials produced by the department. The Department of Executive, Corporate Communications and Protocol Division, is responsible for administration of the Visual Identity Program for the Government of the Northwest Territories, and can provide advice and assistance in applying the Program.

Government of the Northwest Territories Visual Identity Program • Edition 1 • September 2003

6.03

Section 6

2 colour

2 colour

Approved Logo Formats and Signatures

A Program of the Northwest Territories
The A Program of the Northwest Territories signature must be used whenever an approved program symbol is used. This program signature must appear on the same page as, and in proximity to the program symbol. English
Approved Logo Formats and Signatures

French

Black and white

Black and white

Section 6

2 colour

2 colour

Reverse black and white

Reverse black and white

When producing documents in a single colour, other than black, the GNWT polar bear logo can be printed in the same Pantone colour as the document (see example on page 3.01).

Need Help?

?

If you have questions on how to apply the Visual Identity Program, please consult your department’s communications co-ordinator. Your department’s communications co-ordinator is responsible for ensuring that the Visual Identity Program is properly applied to all materials produced by the department. The Department of Executive, Corporate Communications and Protocol Division, is responsible for administration of the Visual Identity Program for the Government of the Northwest Territories, and can provide advice and assistance in applying the Program.

6.04

Government of the Northwest Territories Visual Identity Program • Edition 1 • September 2003

Aboriginal Affairs and Intergovernmental Relations
English French

Black and white

Black and white

Reverse black and white

Reverse black and white

When producing documents in a single colour, other than black, the GNWT polar bear logo can be printed in the same Pantone colour as the document (see example on page 3.01).

Need Help?

?

If you have questions on how to apply the Visual Identity Program, please consult your department’s communications co-ordinator. Your department’s communications co-ordinator is responsible for ensuring that the Visual Identity Program is properly applied to all materials produced by the department. The Department of Executive, Corporate Communications and Protocol Division, is responsible for administration of the Visual Identity Program for the Government of the Northwest Territories, and can provide advice and assistance in applying the Program.

Government of the Northwest Territories Visual Identity Program • Update • March 2007

Section 6

2 colour

2 colour

Approved Logo Formats and Signatures

Education, Culture and Employment
English French

Approved Logo Formats and Signatures

Black and white

Black and white

Section 6

2 colour

2 colour

Reverse black and white

Reverse black and white

When producing documents in a single colour, other than black, the GNWT polar bear logo can be printed in the same Pantone colour as the document (see example on page 3.01).

Need Help?

?

If you have questions on how to apply the Visual Identity Program, please consult your department’s communications co-ordinator. Your department’s communications co-ordinator is responsible for ensuring that the Visual Identity Program is properly applied to all materials produced by the department. The Department of Executive, Corporate Communications and Protocol Division, is responsible for administration of the Visual Identity Program for the Government of the Northwest Territories, and can provide advice and assistance in applying the Program.

6.06

Government of the Northwest Territories Visual Identity Program • Edition 1 • September 2003

Executive
English French

Black and white

Black and white

4 colour

4 colour

Executive Council

4 colour

4 colour

The Executive Council signature is used only on Cabinet letterhead. (See page 7.04.) When producing documents in a single colour, other than black, the GNWT territorial shield logo can be printed in the same Pantone colour as the document (see example on page 3.02).

Need Help?

?

If you have questions on how to apply the Visual Identity Program, please consult your department’s communications co-ordinator. Your department’s communications co-ordinator is responsible for ensuring that the Visual Identity Program is properly applied to all materials produced by the department. The Department of Executive, Corporate Communications and Protocol Division, is responsible for administration of the Visual Identity Program for the Government of the Northwest Territories, and can provide advice and assistance in applying the Program.

Government of the Northwest Territories Visual Identity Program • Edition 1 • September 2003

6.07

Section 6

Reverse black and white

Reverse black and white

Approved Logo Formats and Signatures

Environment and Natural Resources
English French

Black and white

Black and white

Reverse black and white

Reverse black and white

When producing documents in a single colour, other than black, the GNWT polar bear logo can be printed in the same Pantone colour as the document (see example on page 3.01).

Need Help?

?

If you have questions on how to apply the Visual Identity Program, please consult your department’s communications co-ordinator. Your department’s communications co-ordinator is responsible for ensuring that the Visual Identity Program is properly applied to all materials produced by the department. The Department of Executive, Corporate Communications and Protocol Division, is responsible for administration of the Visual Identity Program for the Government of the Northwest Territories, and can provide advice and assistance in applying the Program.

Government of the Northwest Territories Visual Identity Program • Update • March 2007

Section 6

2 colour

2 colour

Approved Logo Formats and Signatures

Finance
English French

Approved Logo Formats and Signatures

Black and white

Black and white

Section 6

2 colour

2 colour

Reverse black and white

Reverse black and white

When producing documents in a single colour, other than black, the GNWT polar bear logo can be printed in the same Pantone colour as the document (see example on page 3.01).

Need Help?

?

If you have questions on how to apply the Visual Identity Program, please consult your department’s communications co-ordinator. Your department’s communications co-ordinator is responsible for ensuring that the Visual Identity Program is properly applied to all materials produced by the department. The Department of Executive, Corporate Communications and Protocol Division, is responsible for administration of the Visual Identity Program for the Government of the Northwest Territories, and can provide advice and assistance in applying the Program.

6.08

Government of the Northwest Territories Visual Identity Program • Edition 1 • September 2003

Financial Management Board Secretariat
English French

Black and white

Black and white

2 colour

2 colour

Reverse black and white

Reverse black and white

Financial Management Board

4 colour

4 colour

When producing documents in a single colour, other than black, the GNWT polar bear logo, or the Territorial Shield, can be printed in the same Pantone colour as the document (see example on page 3.01).

Need Help?

?

If you have questions on how to apply the Visual Identity Program, please consult your department’s communications co-ordinator. Your department’s communications co-ordinator is responsible for ensuring that the Visual Identity Program is properly applied to all materials produced by the department. The Department of Executive, Corporate Communications and Protocol Division, is responsible for administration of the Visual Identity Program for the Government of the Northwest Territories, and can provide advice and assistance in applying the Program.

Government of the Northwest Territories Visual Identity Program • Update • March 2007

Section 6

Approved Logo Formats and Signatures

Health and Social Services
English French

Approved Logo Formats and Signatures

Black and white

Black and white

Section 6

2 colour

2 colour

Reverse black and white

Reverse black and white

When producing documents in a single colour, other than black, the GNWT polar bear logo can be printed in the same Pantone colour as the document (see example on page 3.01).

Need Help?

?

If you have questions on how to apply the Visual Identity Program, please consult your department’s communications co-ordinator. Your department’s communications co-ordinator is responsible for ensuring that the Visual Identity Program is properly applied to all materials produced by the department. The Department of Executive, Corporate Communications and Protocol Division, is responsible for administration of the Visual Identity Program for the Government of the Northwest Territories, and can provide advice and assistance in applying the Program.

6.10

Government of the Northwest Territories Visual Identity Program • Edition 1 • September 2003

Human Resources
English French

Black and white

Black and white

Reverse black and white

Reverse black and white

When producing documents in a single colour, other than black, the GNWT polar bear logo can be printed in the same Pantone colour as the document (see example on page 3.01).

Need Help?

?

If you have questions on how to apply the Visual Identity Program, please consult your department’s communications co-ordinator. Your department’s communications co-ordinator is responsible for ensuring that the Visual Identity Program is properly applied to all materials produced by the department. The Department of Executive, Corporate Communications and Protocol Division, is responsible for administration of the Visual Identity Program for the Government of the Northwest Territories, and can provide advice and assistance in applying the Program.

Government of the Northwest Territories Visual Identity Program • Update • March 2007

Section 6

2 colour

2 colour

Approved Logo Formats and Signatures

Industry, Tourism and Investment
English French

Black and white

Black and white

Reverse black and white

Reverse black and white

When producing documents in a single colour, other than black, the GNWT polar bear logo can be printed in the same Pantone colour as the document (see example on page 3.01).

Need Help?

?

If you have questions on how to apply the Visual Identity Program, please consult your department’s communications co-ordinator. Your department’s communications co-ordinator is responsible for ensuring that the Visual Identity Program is properly applied to all materials produced by the department. The Department of Executive, Corporate Communications and Protocol Division, is responsible for administration of the Visual Identity Program for the Government of the Northwest Territories, and can provide advice and assistance in applying the Program.

Government of the Northwest Territories Visual Identity Program • Update • March 2007

Section 6

2 colour

2 colour

Approved Logo Formats and Signatures

Justice
English French

Black and white

Black and white

Reverse black and white

Reverse black and white

When producing documents in a single colour, other than black, the GNWT polar bear logo can be printed in the same Pantone colour as the document (see example on page 3.01).

Need Help?

?

If you have questions on how to apply the Visual Identity Program, please consult your department’s communications co-ordinator. Your department’s communications co-ordinator is responsible for ensuring that the Visual Identity Program is properly applied to all materials produced by the department. The Department of Executive, Corporate Communications and Protocol Division, is responsible for administration of the Visual Identity Program for the Government of the Northwest Territories, and can provide advice and assistance in applying the Program.

Government of the Northwest Territories Visual Identity Program • Edition 1 • September 2003

6.11

Section 6

2 colour

2 colour

Approved Logo Formats and Signatures

Legislative Assembly of the Northwest Territories
English French

Approved Logo Formats and Signatures

Black and white

Black and white

Section 6

1 colour

1 colour

Reverse black and white

Reverse black and white

When producing documents in a single colour, other than black, the GNWT territorial shield logo can be printed in the same Pantone colour as the document (see example on page 3.02).

Need Help?

?

If you have questions on how to apply the Visual Identity Program, please consult your department’s communications co-ordinator. Your department’s communications co-ordinator is responsible for ensuring that the Visual Identity Program is properly applied to all materials produced by the department. The Department of Executive, Corporate Communications and Protocol Division, is responsible for administration of the Visual Identity Program for the Government of the Northwest Territories, and can provide advice and assistance in applying the Program.

6.12

Government of the Northwest Territories Visual Identity Program • Edition 1 • September 2003

Municipal and Community Affairs
English French

Black and white

Black and white

Reverse black and white

Reverse black and white

When producing documents in a single colour, other than black, the GNWT polar bear logo can be printed in the same Pantone colour as the document (see example on page 3.01).

Need Help?

?

If you have questions on how to apply the Visual Identity Program, please consult your department’s communications co-ordinator. Your department’s communications co-ordinator is responsible for ensuring that the Visual Identity Program is properly applied to all materials produced by the department. The Department of Executive, Corporate Communications and Protocol Division, is responsible for administration of the Visual Identity Program for the Government of the Northwest Territories, and can provide advice and assistance in applying the Program.

Government of the Northwest Territories Visual Identity Program • Edition 1 • September 2003

6.13

Section 6

2 colour

2 colour

Approved Logo Formats and Signatures

Public Works and Services
English French

Approved Logo Formats and Signatures

Black and white

Black and white

Section 6

2 colour

2 colour

Reverse black and white

Reverse black and white

When producing documents in a single colour, other than black, the GNWT polar bear logo can be printed in the same Pantone colour as the document (see example on page 3.01).

Need Help?

?

If you have questions on how to apply the Visual Identity Program, please consult your department’s communications co-ordinator. Your department’s communications co-ordinator is responsible for ensuring that the Visual Identity Program is properly applied to all materials produced by the department. The Department of Executive, Corporate Communications and Protocol Division, is responsible for administration of the Visual Identity Program for the Government of the Northwest Territories, and can provide advice and assistance in applying the Program.

6.14

Government of the Northwest Territories Visual Identity Program • Edition 1 • September 2003

Transportation
English French

Approved Logo Formats and Signatures

Black and white

Black and white

Section 6

2 colour

2 colour

Reverse black and white

Reverse black and white

When producing documents in a single colour, other than black, the GNWT polar bear logo can be printed in the same Pantone colour as the document (see example on page 3.01).

Need Help?

?

If you have questions on how to apply the Visual Identity Program, please consult your department’s communications co-ordinator. Your department’s communications co-ordinator is responsible for ensuring that the Visual Identity Program is properly applied to all materials produced by the department. The Department of Executive, Corporate Communications and Protocol Division, is responsible for administration of the Visual Identity Program for the Government of the Northwest Territories, and can provide advice and assistance in applying the Program.

6.16

Government of the Northwest Territories Visual Identity Program • Edition 1 • September 2003

Regulatory Boards

!

All of the guidelines associated with departmental signatures also apply to these signatures.

Government of the Northwest Territories Visual Identity Program • Edition 1 • September 2003

6.17

Section 6

Approved Logo Formats and Signatures

Section 7: Application of Logos
This section illustrates how the Visual Identity Program can or should be applied to common communications materials. How the polar bear or territorial shield logos are applied is prescribed for some materials, such as government stationery. Other materials, such as brochures and fax cover sheets, allow more flexibility in how the logo is incorporated.

The following materials produced by and for government must follow the prescribed look and logo positioning shown in the samples that follow: • • • • • • Letterhead Business cards Envelopes Print advertising Signage Web pages

It is recommended that departments make use of the appropriate Standing Offer Agreement, to ensure that government stationery complies with the Visual Identity Program. For information about Standing Offer Agreements, contact your department's communications co-ordinator, the Department of Executive, Corporate Communications and Protocol Division or the Department of Public Works and Services.

Government of the Northwest Territories Visual Identity Program • Edition 1 • September 2003

7.01

Section 7

Application of Logos

Materials With Prescribed Formats

Materials With Prescribed Formats • Letterhead
All departmental letterhead must use the format illustrated in this example.

Application of Logos

Logo sits 3/4" (1.9cm) down from the top and 1" (2.5cm) in from the lefthand side. On all letterhead the logo lettering 'Northwest Territories' is 1" (2.5cm) wide.

Section 7

The recycled logo sits 1" (2.5cm) in from the right-hand side and 1/2" (1.3cm) up from the bottom. It is 1/4" (.635cm) high. The base of the centred address line sits 1/2" (1.3cm) up from the bottom and is 8 pt. Avant Garde.

Government of the Northwest Territories, Bag Service No. 1, Inuvik, NT Canada X0E 0T0

Example of departmental letterhead.

7.02

Government of the Northwest Territories Visual Identity Program • Edition 1 • September 2003

Materials With Prescribed Formats • Letterhead
All Department of Executive letterhead must use the format illustrated in this example.

On all letterhead the logo lettering 'Northwest Territories' is 1" (2.5cm) wide.

The recycled logo sits 1" (2.5cm) in from the right-hand side and 1/2" (1.3cm) up from the bottom. It is 1/4" (.635cm) high. The base of the centred address line sits 1/2" (1.3cm) up from the bottom and is 8 pt. Avant Garde.

Government of the Northwest Territories, P.O. Box 1320, Yellowknife, NT Canada X1A 2L9

Example of Department of Executive letterhead.

Government of the Northwest Territories Visual Identity Program • Edition 1 • September 2003

7.03

Section 7

Application of Logos

Logo sits 3/4" (1.9cm) down from the top and 1" (2.5cm) in from the lefthand side.

Materials With Prescribed Formats • Letterhead
All Executive Council letterhead must use the format illustrated in this example.

Application of Logos

Logo sits 3/4" (1.9cm) down from the top and 1" (2.5cm) in from the lefthand side. On all letterhead the logo lettering 'Northwest Territories' is 1" (2.5cm) wide.

Section 7

The recycled logo sits 1" (2.5cm) in from the right-hand side and 1/2" (1.3cm) up from the bottom. It is 1/4" (.635cm) high. The base of the centred address line sits 1/2" (1.3cm) up from the bottom and is 8 pt. Avant Garde.

Government of the Northwest Territories, P.O. Box 1320, Yellowknife, NT Canada X1A 2L9

Example of Executive Council letterhead.

7.04

Government of the Northwest Territories Visual Identity Program • Edition 1 • September 2003

Materials With Prescribed Formats • Letterhead
All Legislative Assembly letterhead must use the format illustrated in this example.

On all letterhead the logo lettering 'Northwest Territories' is 1" (2.5cm) wide.

The recycled logo sits 1" (2.5cm) in from the right-hand side and 1/2" (1.3cm) up from the bottom. It is 1/4" (.635cm) high. The base of the centred address line sits 1/2" (1.3cm) up from the bottom and is 8 pt. Avant Garde.

Government of the Northwest Territories, P.O. Box 1320, Yellowknife, NT Canada X1A 2L9

Example of Legislative Assembly letterhead.

Government of the Northwest Territories Visual Identity Program • Edition 1 • September 2003

7.05

Section 7

Application of Logos

Logo sits 3/4" (1.9cm) down from the top and 1" (2.5cm) in from the lefthand side.

Materials With Prescribed Formats • Business Cards
• • • • • No other logos are to appear on GNWT business cards. Any additional text (e.g. a translation) is to appear on the reverse side. Additional contact information (e.g. cellular numbers) can be added at the discretion of the business card holder. Text size for contact information is recommended. Use only the name of the department in the right hand copy block. For example, use ‘Finance’, not ‘Department of Finance’.

Application of Logos

Business card clearance margin is always 1/4" (.635cm) on all sides. On all business cards, the logo lettering 'Northwest Territories' is 3/4" (1.9cm) wide. Government of the Northwest Territories P.O. Box 1320 Yellowknife, NT Canada X1A 2L9

Name Here
Title Division

8/9 pt. Avant Garde Medium 7/9 pt. Avant Garde

Section 7

Department name
Tel: (000) 000-0000 Fax: (000) 000-0000 Email: name_name@gov.nt.ca

8/9 pt. Avant Garde Medium one line space 7/9 pt. Avant Garde

7/9 pt. Avant Garde

Example of departmental business card.

Business card clearance margin is always 1/4" (.635cm) on all sides. On all business cards, the logo lettering 'Northwest Territories' is 3/4" (1.9cm) wide. Legislative Assembly of the Northwest Territories P.O. Box 1320 Yellowknife, NT Canada X1A 2L9

Name Here
Title

8/9 pt. Avant Garde Medium 7/9 pt. Avant Garde

7/9 pt. Avant Garde

Tel: (000) 000-0000 Fax: (000) 000-0000 Email: name_name@gov.nt.ca

7/9 pt. Avant Garde

Example of Legislative Assembly business card.

7.06

Government of the Northwest Territories Visual Identity Program • Edition 1 • September 2003

Materials With Prescribed Formats • Business Cards
• • • • No other logos are to appear on GNWT business cards. Any additional text (e.g. a translation) is to appear on the reverse side. Additional contact information (e.g. cellular numbers) can be added at the discretion of the business card holder. Text size for contact information is recommended.

Business card clearance margin is always 1/4" (.635cm) on all sides. On all business cards, the logo lettering 'Northwest Territories' is 3/4" (1.9cm) wide. Government of the Northwest Territories P.O. Box 1320 Yellowknife, NT Canada X1A 2L9

Name Here
Ministerial Portfolio(s)

8/9 pt. Avant Garde Medium 7/9 pt. Avant Garde

7/9 pt. Avant Garde

Tel: (000) 000-0000 Fax: (000) 000-0000 Email: name_name@gov.nt.ca

7/9 pt. Avant Garde

Example of Executive Council (Cabinet Minister) business card.

Business card clearance margin is always 1/4" (.635cm) on all sides. On all business cards, the logo lettering 'Northwest Territories' is 3/4" (1.9cm) wide. Government of the Northwest Territories P.O. Box 1320 Yellowknife, NT Canada X1A 2L9

Name Here
Title Division

8/9 pt. Avant Garde Medium 7/9 pt. Avant Garde

Executive
Tel: (000) 000-0000 Fax: (000) 000-0000 Email: name_name@gov.nt.ca

8/9 pt. Avant Garde Medium one line space 7/9 pt. Avant Garde

7/9 pt. Avant Garde

Example of Department of Executive business card.

Government of the Northwest Territories Visual Identity Program • Edition 1 • September 2003

7.07

Section 7

Application of Logos

Materials With Prescribed Formats • Letter Envelopes

Logo sits 1/4" (.635cm) down from the top and 1/2" (1.3cm) in from the left-hand side. On all envelopes the logo lettering 'Northwest Territories' is 1" (2.5cm) wide.

Canada

Application of Logos

Example of polar bear logo envelope.

Section 7

Logo sits 1/4" (.635cm) down from the top and 1/2" (1.3cm) in from the left-hand side. On all envelopes the logo lettering 'Northwest Territories' is 1" (2.5cm) wide.

Example of Executive Council (Cabinet Ministers) and Department of Executive envelope.

Logo sits 1/4" (.635cm) down from the top and 1/2" (1.3cm) in from the left-hand side. On all envelopes the logo lettering 'Northwest Territories' is 1" (2.5cm) wide.

Example of Legislative Assembly envelope.

7.08

Government of the Northwest Territories Visual Identity Program • Edition 1 • September 2003

Materials With Prescribed Formats • Letter Envelopes

Address is centred on back flap and is 10 pt. Avant Garde.

Example of polar bear logo envelope back.

Address is centred on back flap and is 10 pt. Avant Garde.

Example of Executive Council (Cabinet Ministers) and Department of Executive envelope back.

Address is centred on back flap and is 10 pt. Avant Garde.

Example of Legislative Assembly envelope back.

Government of the Northwest Territories Visual Identity Program • Edition 1 • September 2003

7.09

Section 7

Application of Logos

Materials With Prescribed Formats • Large Envelopes

Logo sits 3/4" (1.9cm) down from the top and 3/4" (1.9cm) in from the left-hand side. On all large envelopes the logo lettering 'Northwest Territories' is 1 1/4" (3.175cm) wide. Logo sits 3/4" (1.9cm) down from the top and 3/4" (1.9cm) in from the left-hand side. On all large envelopes the logo lettering 'Northwest Territories' is 1 1/4" (3.175cm) wide. Logo sits 3/4" (1.9cm) down from the top and 3/4" (1.9cm) in from the left-hand side. On all large envelopes the logo lettering 'Northwest Territories' is 1 1/4" (3.175cm) wide.

Canada

Section 7

Application of Logos

Top: Example of polar bear logo large envelope. Middle: Example of Executive Council (Cabinet Ministers) and Department of Executive large envelope. Bottom: Example of Legislative Assembly large envelope. Return address is centred on the back flap of envelope (see 7.09).

!
7.10

When manila work envelopes are to be printed, all logos are to be printed in 100% black only.

Government of the Northwest Territories Visual Identity Program • Edition 1 • September 2003

Advertising Templates
Print advertising templates have been developed which incorporate the requirements of the Visual Identity Program.
Border is a 1 point rule. With the exception of the GNWT header, all text and logos are indented 1 pica. GNWT Header is 23/20 Frutiger 55 roman, set 90% character width, flush left in reverse bar. Reverse bar is flush with ad border on left side, 1 pica space to right side. Text is indented 1 pica, 0.6 pica space at top, 0.6 pica space at bottom. Position Title is 16/17 Frutiger 65 bold, set 90% character width, flush left. 0.1 pica space before, 0.1 pica space after. Department and Position Location is 8.5/9.8 Frutiger 65 bold. 0.1 pica space before, 0.3 pica space after. Department name flush left on 2 lines if required, community name flush right. Position Description (Body) is 8.5/9.8 Frutiger 45 light, flush left. 0.3 pica space after. Zero hyphenation.

Government of the Northwest Territories
Regional Manager, Income Support
Department of Education, Culture and Employment Yellowknife, NT The Regional Manager, Income Support is responsible for the delivery of the Income Support programs to eligible residents of the North Slave Region of the Northwest Territories in accordance with Government of the NWT Acts, Regulations and Departmental policies to ensure that clients receive consistent evaluation, effective career counseling and appropriate financial support. The incumbent must have knowledge in the areas of Income Support, community development and career development in order to provide effective leadership to program staff and participate in the review and development of new and existing income support programs. The incumbent must demonstrate strong communication, counseling, interpersonal, organizational, research, teaching, negotiation, conflict resolution, supervision, time management and financial management skills. The incumbent must also be able to motivate and guide subordinates and act as facilitator and mediator. This level of knowledge is normally acquired through the completion of a degree in Business, Education or a related Social Science plus a Certificate in Career Development or Human Resources. The incumbent should have at least four years of progressively more responsible related experience with at least two years experience in managing a budget and at least two years of supervisory experience. Other combinations of education and experience will be considered on a case-by-case basis.

Reference Number/Closing Date: “Ref. #:” – 8.5/9.8 Frutiger 65 bold. Actual reference number is Frutiger 45 light, flush left. “Closing Date:” – 8.5/9.8 Frutiger 65 bold. Actual closing date is Frutiger 45 light, flush right. 0.3 pica space after. “Submit applications to:” – 8.5/9.8 Frutiger 65 bold. Address is Frutiger 45 light, flush left. 0.3 pica space after. Zero hyphenation. Tag Line Bullets are 8.5/9.8 Frutiger 45 light italic, flush left. Tab after bullet 0.9 pica. Zero hyphenation. GNWT logo is approximately 2.9 picas in height. The GNWT visual identity program should be followed.

A job offer is contingent upon a satisfactory criminal records check with the RCMP. Salary starts at $34.73 per hour plus an annual Northern Allowance of $2,302. Ref. #: 002276 Closing Date: October 8, 2004 Submit applications to: Manager, Finance and Administration, Department of Education, Culture and Employment, Government of the Northwest Territories, 5020-48th Street, Joe Tobie Building, P.O. Box 1320, Yellowknife NT X1A 2L9 Phone: (867) 766-5100 Fax: (867) 765-0342 E-mail: nsece-hr@gov.nt.ca • www.gov.nt.ca • Equivalencies may be considered • Affirmative Action Employer

Example of Full Body South Recruitment Advertisment

Government of the Northwest Territories Visual Identity Program • Edition 1 • May 2005

App 4

Appendix 4

Advertising Templates
Border is 1 point rule. With the exception of the GNWT header, all text and logos are indented 1 pica. GNWT Header is 23/20 Frutiger 55 roman, set 90% character width, flush left in reverse bar. Reverse bar is flush with ad border on left side, 1 pica space to right side. Text is indented 1 pica, 0.6 pica space at top, 0.6 pica space at bottom. Position Title is 16/17 Frutiger 65 bold, set 90% character width, flush left. 0.1 pica space before, 0.1 pica space after. Department and Position Location is 8.5/9.8 Frutiger 65 bold. 0.1 pica space before. Department name flush left on 2 lines if required, community name flush right. Term or Transfer Position (if required) is 8.5/9.8 Frutiger 45 light italic, flush left. 0.3 pica space above, 0.3 pica space after. Zero hyphenation. Position Description (Body) is 8.5/9.8 Frutiger 45 light, flush left. 0.3 pica space after. Zero hyphenation. Reference Number/Closing Date: “Ref. #:” – 8.5/9.8 Frutiger 65 bold. Actual reference number is Frutiger 45 light, flush left. “Closing Date:” – 8.5/9.8 Frutiger 65 bold. Actual closing date is Frutiger 45 light, flush right. 0.3 pica space after. “Submit applications to:” – 8.5/9.8 Frutiger 65 bold. Address is Frutiger 45 light, flush left. 0.3 pica space after. Zero hyphenation. Department positions are grouped so the address appears one time only. A 2 point rule is inserted between department groupings. Rule is leaded as 4/2.

Government of the Northwest Territories
Judicial Officer II
Department of Justice Inuvik, NWT (Transfer assignment or term position to June 2005) Salary starts at $23.91 per hour (approximately $46,625 per annum) plus an annual northern allowance of $8,552. A Criminal Records Check is a prerequisite to employment. Ref. #: 1800LG/03 Closing Date: Dec. 5, 2004

Legislative Counsel
Department of Justice Yellowknife, NWT Salary starts at $68,406 per annum plus an annual northern allowance of $2,302. A Criminal Records Check is a prerequisite to employment. Ref. #: 1801LG/03 Closing Date: Dec. 12, 2004 Submit applications to: Human Resources, Department of Justice, Government of the Northwest Territories, P.O. Box 1320, Yellowknife NT X1A 2L9 Phone: (867) 873-7616 Fax: (867) 873-0436 E-mail: justice_employment@gov.nt.ca

Appendix 4

Program Development Officer – Children's Programs
Department of Health and Social Services Integrated Community Services Division Yellowknife, NWT Salary starts at $32.44 per hour (approximately $63,258 per annum) plus an annual northern allowance of $2,302. Ref. #: 49-001812JL Closing Date: Dec. 12, 2004

Senior Health Economic Policy Advisor
Department of Health and Social Services Yellowknife, NWT Salary starts at $35.08 per hour (approximately $68,406 per annum) plus an annual northern allowance of $2,302. Ref. #: 49-001806AM Closing Date: Dec. 5, 2004 Submit applications to: Manager, Human Resources, Department of Health and Social Services, Government of the Northwest Territories, 8th Floor, Centre Square Tower, P.O. Box 1320, Yellowknife NT X1A 2L9 Phone: (867) 920-8637 Fax: (867) 873-0281
Tag Line Bullets are 8.5/9.8 Frutiger 45 light italic, flush left. 0.3 pica space above. A 2 point rule is inserted above tag line bullets. Rule is leaded as 4/2. Tab after bullet 0.9 pica. Zero hyphenation. GNWT logo is approximately 2.9 picas in height. The GNWT visual identity program should be followed.

• www.gov.nt.ca • Equivalencies may be considered • Affirmative Action Employer – Candidates must clearly identify their eligibility in order to receive priority consideration under the Affirmative Action Policy.

Example of Shopping List Recruitment Advertisment – 2 columns
App 4 Government of the Northwest Territories Visual Identity Program • Edition 1 • May 2005

Advertising Templates

Government of the Northwest Territories
Family Law Staff Lawyer
Department of Justice Yellowknife, NWT Salary range is from $70,450 to $88,460 per annum plus an annual northern allowance of $2,302. A Criminal Records Check is a prerequisite to employment. Ref. #: 2374ca/04/05 Closing Date: Nov. 26, 2004 Submit applications to: Human Resources, Department of Justice, Government of the Northwest Territories, P.O. Box 1320, Yellowknife NT X1A 2L9 Phone: (867) 873-7616 Fax: (867) 873-0436 E-mail: justice_employment@gov.nt.ca

GIS Technician
Department of Resources, Wildlife and Economic Development Minerals, Oil and Gas Division Yellowknife, NWT (Term position to March 31, 2007) Salary starts at $30.88 per hour (approximately $60,216 per annum) plus an annual northern allowance of $2,302. Ref. #: 002379/05 Closing Date: Nov. 26, 2004

Department of Transportation

Yellowknife, NWT

Salary starts at $34.73 per hour plus an annual northern allowance of $2,302. Qualifications include completion of a recognized accounting designation or Business Management Degree with a minimum of 5 years related financial management and consultative experience. Border is 1 point rule. With the exception of the
GNWT Ref. #: 04-31-2370DK/05header, all text and Date: Nov. 26, 2004 Closing logos are indented

Department of Resources, Wildlife and Economic Development NWT Centre for Geomatics Yellowknife, NWT Salary starts at $36.31 per hour (approximately $70,454 per annum) plus an annual northern allowance of $2,302. Ref. #: 002380/05 Closing Date: Nov. 26, 2004

Environmental Assessment Biologist
Department of Resources, Wildlife and Economic Development Wildlife and Fisheries Division Yellowknife, NWT (Three year term position) Salary starts at $33.41 per hour (approximately $65,150 per Closing Date: Nov. 26, 2004

Submit applications to: Corporate Services, Department of GNWT Header is 26/20 Frutiger 55 roman, P.O. Transportation, Government of the Northwest Territories, set 90% character Fax: flush 873-0283 Box 1320, Yellowknife NT X1A 2L9 width,(867) left in reverse bar. Reverse bar E-mail: debbie_kelly@gov.nt.ca is flush with ad border on left side, 1

1 pica.

Assessment Archaeologist set 90% characterannum) plus an annual northern allowance of $2,302. Position Title is 16/17 Frutiger 65 bold,
Ref. Department of Education, left. 0.1 pica space before, 0.1 pica space #: 002377/05 width, flush Culture and Employment Yellowknife, NWT after.

pica space to right side. Text is indented 1 pica, 0.6 pica space at top, 0.6 pica space at bottom.

(Term position to March 31, 2007) Department and Position Location is 8.5/9.8 Frutiger 65 bold. Department of Resources, 0.1 per hour (approximately name flush left Salary starts at $36.13pica space before. Department$70,454 per on 2 lines if required, community name flush right. Wildlife and Economic Development annum) plus an annual northern allowance of $2,302. Parks and Tourism Division Yellowknife, NWT Term or Transfer Position Date: Nov. 26, 2004 (if required) is 8.5/9.8 Frutiger 45 light Ref. #: 71-2004-2372CM/05 Closing italic, flush left. 0.3 pica space above, 0.3 pica space(TermZero after. position to March 31, 2006) Submit applications to: Human Resources, Department hyphenation. Salary starts at $33.41 per hour (approximately $65,150 per of Education, Culture and Employment, Government of the Position Description (Body) is 8.5/9.8 flush left. 0.3 Northwest Territories, P.O. Box 1320, Yellowknife NTFrutiger 45 light,annum) plus an annual northern allowance of $2,302. pica space after. Zero hyphenation. Ref. #: 002378/05 Closing Date: Nov. 26, 2004 X1A 2L9 Phone: (867) 920-6221 Fax: (867) 873-0115 Reference Number/Closing Date: “Ref. #:” – 8.5/9.8 Submit applications to: Human Resources, Department of Frutiger 65 bold. E-mail: ece_hr@gov.nt.ca Actual reference number is Frutiger 45 light, flush left. “Closing Date:” Resources, Wildlife and Economic Development, Government – 8.5/9.8 Frutiger 65 bold. Actual closing date is Frutiger 45 light, flush right. of the Northwest Territories, P.O. Box 1320, Yellowknife NT 0.3 pica space after. X1A 2L9 Phone: (867) 920-8699 Fax: (867) 873-0445 Department of Resources, “Submit applications to:” – 8.5/9.8 Frutiger 65 bold. Address is Frutiger 45 light, E-mail: denise_mcisaac@gov.nt.ca Wildlife and Economic Development flush left. 0.3 pica space after. Zero hyphenation. Legislation and Communication Yellowknife, NWT • www.gov.nt.ca A 2 point rule is inserted between department groupings. Rule is leaded as 4/2. (Term position to March 31, 2006) • Equivalencies may be considered Tag Salary starts at $34.73 Line Bullets(approximately $67,724italic, flush left. Tab after bullet 0.9 pica. per hour are 8.5/9.8 Frutiger 45 light per • Affirmative hyphenation. Action Employer – Candidates Zero annum) plus an annual northern allowance of $2,302. must clearly identify their eligibility in order GNWT logo is approximately 2.9 picas in height. The GNWT visualpriorityprogram to receive identity consideration under the Ref. #: 002360/05 Closing Date: Nov. 26, 2004 should be followed. Affirmative Action Policy.

PAS Biologist

Manager, Library Services

Example of Shopping List Recruitment Advertisment – 4 columns
Government of the Northwest Territories Visual Identity Program • Edition 1 • May 2005 App 4

Appendix 4

Finance and Administration Manager

Spatial Data Warehouse Administrator

Advertising Templates
Border is 1 point rule. All text and logos are indented 1 pica. The territorial shield is approximately 3.75 picas in height. The GNWT visual identity program should be followed.

Position Title is 18/20 Franklin Gothic demi, flush left. Department and Position Location is 8.7/10.44 Franklin Gothic demi. 0.3 pica space after. Department name flush left, community name flush right. Position Description (Body) is 8/9 Franklin Gothic book, flush left. 0.3 pica space after. Zero hyphenation.

Director – Research Services
Legislative Assembly

Yellowknife, NWT

Reference Number/Closing Date: “Ref. #:” – 8/9 Franklin Gothic demi. Actual reference number is Franklin Gothic book, flush left. “Closing Date:” – 8/9 Franklin Gothic demi. Actual closing date is Franklin Gothic book, flush right. 0.3 pica space after. “Submit To” is 8/9 Franklin Gothic book, flush left. 0.3 pica space after. Zero hyphenation.

The Legislative Assembly of the NWT in Yellowknife has an immediate opening for a highly motivated individual seeking a rewarding opportunity in a demanding, fast paced environment. The Director of Research Services is responsible for the provision of research support services to Members, Standing Committees of the Legislative Assembly and the Office of the Clerk. Reporting to the Clerk of the Legislative Assembly, this senior position forms part of the senior management team. This individual will supervise a staff of three research analysts and be responsible for establishing objectives, developing work plans and motivating staff to achieve required results. The incumbent will be comfortable working in a cross-cultural setting and be able to establish and maintain a good working relatLionship with MLAs, government departments, public interest groups and legislative research units in other jurisdictions. The qualifications for this position are a post-graduate degree in a relevant discipline, or a Degree in Law, and three years of related experience. The incumbent will be able to prepare budgets and monitor the financial activities for the unit, possess strong analytical abilities, excellent knowledge of research methodologies, excellent oral and written communication skills, exceptional interpersonal skills and be comfortable communicating with the public. Equivalencies will be considered. The salary for this position is currently under review. There is a northern allowance of $2,302 per annum. Ref. #: 000954-2002 Closing: August 9, 2004 Please submit resumes to: Human Resource Planning Officer, Legislative Assembly of the NWT, Box 1320, Yellowknife, NT X1A 2L9, Fax: (867) 920-4735, Phone: (867) 669-2229, E-mail: karen_short@gov.nt.ca

Appendix 4

The Legislative Assembly Building logo is approximately 3 picas in height. The GNWT visual identity program should be followed.

Example of Legislative Assembly Employment Advertisement

App 4

Government of the Northwest Territories Visual Identity Program • Edition 1 • May 2005

Advertising Templates
Border is 2 point rule. All text and logos are indented 1 pica. The territorial shield is approximately 3.75 picas in height. The GNWT visual identity program should be followed. Ad Title is18/20 times bold, centred. 0.3 pica space after. Ad Sub-title is 12/14.4 times bold, centred. 0.6 pica space after. Zero hyphenation. Body is 9/10.5 times roman, centred. 0.6 pica space after. Zero hyphenation. The Legislative Assembly web site is times bold.

Reconvening of the Third Session of the 15th Legislative Assembly
The public is invited to attend the reconvening of the Third Session of the 15th Legislative Assembly of the Northwest Territories at 1:30 p.m. on Wednesday, May 26th, 2005 in the Chamber of the Legislative Assembly Building in Yellowknife. A summary of each day's English Language proceedings will be rebroadcast on the Aboriginal Peoples Television Network (APTN) from 8:30 to 10:00 p.m. MST (Monday - Thursday), 10:00 to 11:30 p.m. MST (Friday) and repeated the following day from 9:30 to 11:00 a.m. MST. A summary of Aboriginal Language or French Language proceedings will be broadcast on APTN from 1:00 to 2:30 p.m. MST (Monday to Friday). Current information on the Legislative Assembly, including Bills and Hansard, is available on-line at www.assembly.nt.ca To contact your MLA during session please call (867) 669-2200 or toll-free 1 (800) 661-0784. For more information on the Session, please contact the Public Affairs Office at (867) 669-2230 or toll-free 1 (800) 661-0784 or by E-mail at julia_heyland@gov.nt.ca

Public Notice

The Legislative Assembly Building logo is approximately 3 picas in height. The GNWT visual identity program should be followed.

Example of Legislative Assembly Notice Advertisement

Government of the Northwest Territories Visual Identity Program • Edition 1 • May 2005

App 4

Appendix 4

Advertising Templates
Border is 1 point rule. All text and logos are indented 1 pica. The NWT Housing Corporation logo is approximately 2.8 picas in height. The GNWT visual identity program should be followed. The Minister’s Name is 7.5/8 Arial regular, flush with words in logo. 0.6 pica space before, 1 pica space after. Ad Title is 14/16.8 Arial bold, all caps, centred. 0.6 pica space after. Ad Sub-title is 10/11 Arial bold, centred. 0.6 pica space after. Zero hyphenation. Body is 8/9 Arial regular, flush left. 0.6 pica space after. Zero hyphenation.

Hon. David Krutko, Minister

INVITATION TO TENDER
2005 Material Delivery Program Via Highway and NTCL, Hay River Tender 05 MM 09-301
The Northwest Territories Housing Corporation invites tenders for the supply of housing materials for the following units FOB various communities on the NWT Highway System and NTCL, Hay River: Homeownership Homeownership Homeownership 2 Units 2 Units 1 Electrical Pkg Fort Providence Fort Simpson Lutsel K'e (NTCL)

Appendix 4

Tenders will be received for supply of the following commodity packages: A-Dimensional Lumber G-Mechanical B-Misc. Millwork and Accessories H-Electrical (appliances incl.) C-Roof Trusses I-Fuel Oil Tanks D-Kitchen Cabinets c/w Vanity J-Fuel Oil Tank stands E-Windows K-Water Tanks F-Foundation Screw jacks L-Sewage Tanks Interested parties may bid on any or all of the above commodity groups. Separate contracts will be awarded for complete commodity groups for all units to all communities. The Government of the Northwest Territories Business Incentive Policy shall apply to this tender. Tender documents will be available from the NWT Housing Corporation, Materials Management Office, 9th Floor, Scotia Centre, Yellowknife NT on June 7, 2004. Tender Bids must be submitted on the forms provided. Sealed tenders addressed to the Manager, Materials Management, 9th Floor, Scotia Centre, P.O. Box 2100, Yellowknife NT X1A 2P6 will be accepted until:
“Closing” is 8/9 Arial bold, flush left. 0.6 pica space after. Zero hyphenation.

3:00 p.m., local time, Friday, June 11, 2004 at Yellowknife, NT Lowest or any tender not necessarily accepted. Enquires to: (867) 873-7867

Example of NWT Housing Corporation Tender Advertisement

App 4

Government of the Northwest Territories Visual Identity Program • Edition 1 • May 2005

Advertising Templates
Border is 1 point rule. All text and logos are indented 1 pica. The NWT Housing Corporation logo is approximately 2.8 picas in height. The GNWT visual identity program should be followed. The Minister’s Name is 7.5/8 Arial regular, flush with words in logo. 0.6 pica space before, 1 pica space after. Ad Title is 14/16.8 Arial bold, all caps, centred. 0.6 pica space after. Ad Sub-title is 10/11 Arial bold, centred. 0.6 pica space after. Zero hyphenation. Body is 8/9 Arial regular, flush left. 0.6 pica space after. Zero hyphenation.

Hon. David Krutko, Minister

INVITATION TO TENDER
2005 Material Delivery Program Via Highway and NTCL, Hay River Tender 05 MM 09-301
The Northwest Territories Housing Corporation invites tenders for the supply of housing materials for the following units FOB various communities on the NWT Highway System and NTCL, Hay River:

Homeownership Homeownership

2 Units 1 Electrical Pkg

Fort Simpson Lutsel K'e (NTCL)

Tenders will be received for supply of the following commodity packages: A-Dimensional Lumber G-Mechanical B-Misc. Millwork and Accessories H-Electrical (appliances incl.) C-Roof Trusses I-Fuel Oil Tanks D-Kitchen Cabinets c/w Vanity J-Fuel Oil Tank stands E-Windows K-Water Tanks F-Foundation Screw jacks L-Sewage Tanks Interested parties may bid on any or all of the above commodity groups. Separate contracts will be awarded for complete commodity groups for all units to all communities. The Government of the Northwest Territories Business Incentive Policy shall apply to this tender. Tender documents will be available from the NWT Housing Corporation, Materials Management Office, 9th Floor, Scotia Centre, Yellowknife NT on June 7, 2004. Tender Bids must be submitted on the forms provided. Sealed tenders addressed to the Manager, Materials Management, 9th Floor, Scotia Centre, P.O. Box 2100, Yellowknife NT X1A 2P6 will be accepted until:
“Closing” 8/9 Arial bold, flush left. 0.6 pica space after. Zero hyphenation.

3:00 p.m., local time, Friday, June 11, 2004 at Yellowknife, NT Lowest or any tender not necessarily accepted. Enquires to: (867) 873-7867

Partners logo(s) appear at the bottom of the advertisement, 1 pica away from borders and text. Partners logo(s) should follow their visual identity program.

Example of NWT Housing Corporation Tender Advertisement with Partners

Government of the Northwest Territories Visual Identity Program • Edition 1 • May 2005

App 4

Appendix 4

Homeownership

2 Units

Fort Providence

Advertising Templates
Border is 1 point rule. All text and logos are indented 1 pica. The GNWT bear/department logo is approximately 3.3 picas in height. The ministers’ name is placed under and same size as the department name in avant garde gothic book. The GNWT visual identity program should be followed. 1 pica space between logo and ad title. Ad Title is 12/14.4 Helvetica neue 85 heavy, all caps, centred. 0.3 pica space after. Ad Sub-title is 10/12 Helvetica neue 85 heavy, centred. 0.3 pica space after. Zero hyphenation. Community/Location is 10/12 Helvetica neue 85 heavy, centred. 0.6 pica space after. Zero hyphenation.

GOVERNMENT PROPOSAL
Fuel Sales, Dispensing and Delivery Services – Wha Ti, N.W.T. –
Sealed tenders addressed to the Contracts Administrator, c/o Public Works and Services, Government of the Northwest Territories, Yellowknife NT X1A 2L9 (Delivered to the North Slave Regional Office, 5013-44th Street) will be received until: 4:00 P.M., LOCAL TIME, NOVEMBER 12, 2004 Contractors may obtain tender documents from the above address as of October 18, 2004. To be considered each tender must be submitted on the forms provided.

Appendix 4

Body is 8/9.6 Helvetica neue 55 roman, flush left. 0.6 pica space after. Zero hyphenation. Closing is 8/9.6 Helvetica neue 85 heavy, all caps, flush left. 0.6 pica space after. Zero hyphenation.

“The lowest or any...” is 8/9.6 Helvetica neue 85 heavy, flush left. 0.6 pica space after. Zero hyphenation. “Tender Enquiries to:” is 8/9.6 Helvetica neue 85 heavy, flush left. Contact information indented 8 picas, 8/9.6 Helvetica neue 55 roman, flush left. Zero hyphenation.

The lowest or any tender not necessarily accepted. Linda Balkwill Contracts Administrator Government of the NWT Phone: (867) 873-7662 Technical Enquiries to: Maureen Hall Government of the NWT Phone: (867) 920-3413 Tender Enquiries to:

Example of Tender/Proposal Advertisement

App 4

Government of the Northwest Territories Visual Identity Program • Edition 1 • May 2005

Advertising Templates

Frame Lake Constituency Meeting
Tuesday, May 24th, 7:00 to 9:00 p.m.

Tuesday, May 24th, 7:00 to 9:00 p.m. at the Yellowknife Curling Club. Join Charles and Minister Miltenberger to discuss the Wildlife Act and Species at Risk Act and other issues affecting you and your community.
When using the Territorial Shield in advertisements, ensure size and placement conforms to the GNWT visual identity program.

Example of Display Advertising

Government of the Northwest Territories Visual Identity Program • Edition 1 • May 2005

App 4

Appendix 4

Constituents of Frame Lake are invited to a constituency meeting with Charles Dent, MLA, and special guest Hon. Michael Miltenberger, Minister of Environment and Natural Resources.

Advertising Templates

NWT North Slave Region Parks 2005 Season
Campgrounds in the North Slave Region will open to the public on May 12th, 2005, subject to weather conditions. All services may not be available upon opening. An enjoyable camping experience for local residents and tourists continues to be a priority for the Department of Industry, Tourism and Investment.
Appendix 4

NEW! On-line Reservation System
Campers can now reserve a campsite or kitchen shelter, more than seven days and up to nine months in advance, at www.campingnwt.ca

Campground Safety and Enjoyment
Park staff will be monitoring the parks for cleanliness and maintenance requirements. Enforcement will continue to be a priority and will focus on safety issues such as speeding in the parks, camper security and abuse of camping privileges.

Permits
Permits will be required for vehicle access to parks. This will assist in restricting unauthorized cruising around the campgrounds and will provide for a safer environment for children and other guests in the parks.
When using the GNWT logo in advertisements, ensure size and placement conforms to the GNWT visual identity program.

For more information...
visit www.nwtparks.ca or call (867) 873-7317

Example of Display Advertising

App 4

Government of the Northwest Territories Visual Identity Program • Edition 1 • May 2005

Materials With Prescribed Formats • Signage
Signage templates have been developed which incorporate the requirements of the Visual Identity Program. Please refer to the Government of the Northwest Territories Signage System Manual. It can be obtained by contacting the Department of the Executive, Corporate Communications and Protocol Division.

Section 7

Application of Logos

7.12

Government of the Northwest Territories Visual Identity Program • Edition 1 • September 2003

Materials With Prescribed Formats • Web Pages
A common look and feel for GNWT websites is being developed which incorporates the requirements of the Visual Identity Program. For further information please contact the Department of Executive, Corporate Communications and Protocol Division.

Government of the Northwest Territories Visual Identity Program • Edition 1 • September 2003

7.13

Section 7

Application of Logos

Materials With Recommended Formats
The following materials produced by and for government provide opportunity to apply more flexibility in design: • • • Vehicle identification Shoulder flashes for GNWT uniforms Reports

Section 7

Application of Logos

In all cases, use of approved GNWT logos must comply with the visual identity guidelines outlined in this manual. The examples that follow show recommended formats that comply with the Visual Identity Program. When using formats other than those demonstrated, please consult with your communications co-ordinator or the Department of Executive, Corporate Communications and Protocol Division to ensure they comply with the Visual Identity Program.

7.14

Government of the Northwest Territories Visual Identity Program • Edition 1 • September 2003

Materials With Recommended Formats • Vehicle Identification
Identification guidelines presented in this section are applicable to cars, trucks, heavy equipment, snowmobiles and watercraft. • All vehicles should have identification decals displaying the appropriate logo centred on the front door panel on each side, wherever possible. Where this is not possible, the identity decal should be otherwise prominently displayed. Numbering codes required on vehicles will be located in such a way that they do not detract from the appearance of the logo.
Application of Logos
7.15

• •

Departmental or organizational names are not generally necessary. Function names such as Fire Marshal or Highway Patrol may be used but may not form part of the logo. The reverse version of the polar bear logo should not be used on coloured vehicles as the polar bear would show through in the vehicle colour. When using the 2 colour or black and white polar bear logo, a white background is required. No text or departmental signatures should enter the logo clear area (see page 2.04).

• • •

Government of the Northwest Territories Visual Identity Program • Edition 1 • September 2003

Section 7

Materials With Recommended Formats • Shoulder Flashes for GNWT Uniforms
• • Shoulder flashes must use a correct polar bear logo. Other text can be used at the discretion of the department. Departmental or organization names are not generally necessary. Function names such as Fire Marshal or Park Officer may be used but may not form part of the logo. Any additional text must be outside of the logo clear area (see page 2.04).

Section 7

Application of Logos

7.16

Government of the Northwest Territories Visual Identity Program • Edition 1 • September 2003

Materials With Recommended Formats • Reports
• • • Reports must prominently display the appropriate GNWT logo on the front cover. It is recommended that any report produced by the GNWT have the date (month/year) shown on the front cover. The logo is not intended to replace contact information which, if desired, should be highlighted elsewhere in the report.

Report Title
Report Sub Title

LY ON LE MP SA

Report Title
Report Sub Title

November 2003

September 2003

Example of report covers.

Government of the Northwest Territories Visual Identity Program • Edition 1 • September 2003

7.17

Section 7

Application of Logos

Materials With Optional Formats
The following materials produced by and for government may take a number of different forms, and provide the ability to apply design elements creatively, within the parameters of the Visual Identity Program. The examples that follow show some formats that comply with the Visual Identity Program. When using formats other than those demonstrated, please consult with your communications co-ordinator or the Department of Executive, Corporate Communications and Protocol Division, to ensure they comply with the Visual Identity Program.

Section 7

Application of Logos

7.18

Government of the Northwest Territories Visual Identity Program • Edition 1 • September 2003

Materials With Optional Formats • Fax Cover Sheets
• • Fax cover sheets should prominently display the appropriate GNWT logo. The departmental logos provided on the enclosed CD ROM can be used to create fax cover sheets.

To: Fax #: From: Regarding:
URGENT FOR REVIEW

Date: Pages: CC: Government of the Northwest Territories Department of Executive Division P.O. Box 1320, Yellowknife, NT X1A 2L9 Telephone: (867) 000-0000 Fax: (867) 000-0000

PLEASE COMMENT

PLEASE REPLY

PLEASE RECYCLE

Comments:

To: Fax #: From: Regarding:
URGENT FOR REVIEW

Date: Pages: CC:

PLEASE COMMENT

PLEASE REPLY

PLEASE RECYCLE

Comments:

Example of fax cover sheets.

Government of the Northwest Territories Visual Identity Program • Edition 1 • September 2003

7.19

Section 7

Application of Logos

Government of the Northwest Territories Department Division P.O. Box 1320, Yellowknife, NT X1A 2L9 Telephone: (867) 000-0000 Fax: (867) 000-0000

Materials With Optional Formats • Printed Materials (Brochures, Programs, Posters, Newsletters, etc.)
• Printed materials produced by the GNWT should prominently display the appropriate GNWT logo, preferably on the front page or cover, in accordance with the Visual Identity Program guidelines.

BrochureTitle
Brochure Sub Title
Application of Logos

Section 7

LY ON E PL M SA

Poster Title
Poster Sub Title
Haec disserens qua de re agatur et in quo causa consistat non videt non enim si ali erens qua de re agatur et in quo causa!

LY ON LE MP SA

7.20

Government of the Northwest Territories Visual Identity Program • Edition 1 • September 2003

Materials With Optional Formats • Printed Materials (Brochures, Programs, Posters, Newsletters, etc.)
• Printed materials produced by the GNWT should prominently display the appropriate GNWT logo, preferably on the front page or cover, in accordance with the Visual Identity Program guidelines.

Government of the Northwest Territories Visual Identity Program • Edition 1 • September 2003

7.21

Section 7

Application of Logos

Materials With Optional Formats • Promotional Items
• Promotional Items such as pens, t-shirts, coffee mugs, etc., should prominently display the appropriate GNWT logo.

Section 7

Application of Logos

7.22

Government of the Northwest Territories Visual Identity Program • Edition 1 • September 2003

Materials With Optional Formats • Banners and Trade Show Displays
• Use of the appropriate GNWT logo on displays and banners must follow the guidelines established in the Visual Identity Manual. These samples show acceptable options.

Canada

Canada

Indoor Banner
7.23

Government of the Northwest Territories Visual Identity Program • Edition 1 • September 2003

Section 7

Application of Logos

Materials With Optional Formats • PowerPoint and CD ROMs
• • The opening slide of a PowerPoint presentation should prominently display the appropriate GNWT logo and should include the date. The CD ROM should have the appropriate GNWT logo printed on the CD and CD cover, and imbedded within the material contained on the CD where possible.

Application of Logos

PowerPoint Sample
Sub Title
Cover Page Text: 1. Text here........... 2. Text here........... 3. Text here........... 4. Text here...........

Section 7

04/06/03

7.24

Government of the Northwest Territories Visual Identity Program • Edition 1 • September 2003

Appendix
Government Bodies Captured Under Visual Identity Program
Refer to the list of Crown Corporations, councils, boards, committees and other organizations associated with the Government of the Northwest Territories to determine whether the organization must comply with the Visual Identity Program of the Northwest Territories.

Organization
Departments

VIP

Executive . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .yes Finance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .yes Financial Management Board Secretariat . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .yes Health and Social Services . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .yes Justice . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .yes Aboriginal Affairs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .yes Municipal and Community Affairs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .yes Public Works and Services . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .yes Resources Wildlife and Economic Development . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .yes Transportation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .yes Crown Corporations and Associated Bodies Aurora College . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .no Aurora College Board of Governors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .no Northwest Territories Business Credit Corporation . . . . . . . . . . . . . . . . . . . . . . . . . . . .no Northwest Territories Business Credit Corporation Board . . . . . . . . . . . . . . . . . . . . . . .no Northwest Territories Development Corporation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .no Northwest Territories Development Corporation Board . . . . . . . . . . . . . . . . . . . . . . . . .no Northwest Territories Housing Corporation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .no Northwest Territories Power Corporation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .no Northwest Territories Power Corporation Board . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .no Workers’ Compensation Board . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .no Workers’ Compensation Board Appeals Tribunal . . . . . . . . . . . . . . . . . . . . . . . . . . . . .no Councils Agriculture Products Marketing Council . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .no Education Councils . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .no Judicial Council for Territorial Judges . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .no

Government of the Northwest Territories Visual Identity Program • Edition 1 • September 2003

App 1

Appendix

Education, Culture and Employment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .yes

Organization
Councils (continued)

VIP

Justices of the Peace Review Council . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .no Northwest Territories Arts Council . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .no Health and Social Services Authorities* . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .no Status of Women Council of the Northwest Territories . . . . . . . . . . . . . . . . . . . . . . . . .no Boards Apprenticeship, Trade and Occupations Certification Board . . . . . . . . . . . . . . . . . . . . .yes Labour Standards Board of the Northwest Territories . . . . . . . . . . . . . . . . . . . . . . . . . .yes Legal Services Board of the Northwest Territories . . . . . . . . . . . . . . . . . . . . . . . . . . . .yes Liquor Commission . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .yes
Appendix

Liquor Licensing Board . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .yes Natural Resources Conservation Trust Fund Board of Trustees . . . . . . . . . . . . . . . . . .yes Northwest Territories Egg Producers Board . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .yes Northwest Territories Social Assistance Appeal Board . . . . . . . . . . . . . . . . . . . . . . . . .yes Public Utilities Board of the Northwest Territories . . . . . . . . . . . . . . . . . . . . . . . . . . . . .yes Territorial Board of Revision for the General Taxation Area . . . . . . . . . . . . . . . . . . . . . .yes NWT Medical Board of Inquiry . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .yes NWT Dental Board of Inquiry . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .yes Committees Aboriginal Rights Court Challenges Committee . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .yes Commissioner’s Award Committee . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .no Dental Registration Committee . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .yes Judicial Appointments Advisory Committee . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .yes Medical Registration Committee . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .yes Mine Occupational Health and Safety Legislation Committee . . . . . . . . . . . . . . . . . . . .yes Public Records Committee . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .yes Victims Assistance Committee . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .yes Other Arctic Energy Alliance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .no Assessment Appeal Tribunal of the Northwest Territories . . . . . . . . . . . . . . . . . . . . . . .yes Canada/NWT Business Service Centre . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .no Community Futures Development Corporation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .no CS Lord Northern Geoscience Centre . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .no Northwest Territories Judicial Remuneration Commission . . . . . . . . . . . . . . . . . . . . . . .no Protected Areas Strategy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .no
* For the purpose of the Visual Identity Program these authorities have been assigned the same status as councils – they are viewed as having a similar relationship to and autonomy from the GNWT as other councils on this list.

App 1

Government of the Northwest Territories Visual Identity Program • Edition 1 • September 2003

Application for Program Symbol
Please refer to Section 4 of the Visual Identity Program manual for the criteria that will be used to evaluate this application. Applications should be submitted and considered BEFORE the program symbol is developed. Attach any relevant documents or use additional sheets if required. A digital copy of this application is available on the CD ROM with this manual. Name of program for which the new symbol is requested:

Provide a brief description of the program, including its purpose, goals and related policy or legislation (if any).
Appendix

Why is a distinct symbol needed for this program?

How will the program symbol be used? Describe the communications objectives for the program. Attach a copy of the communications plan, if possible.

What is the scope of the program and associated communications? What communications vehicles will be used (e.g. advertising, website, brochures, etc.)? What is the scale of distribution (e.g. print runs)?

Government of the Northwest Territories Visual Identity Program • Edition 1 • September 2003

App 2

What is the intended duration of the program? What is the expected lifespan of the communications elements? What budget has been allocated to the communications for this program?

What is the size and location of the audience? Are there any specific demographic characteristics of this audience that are significant to the need for a program symbol?

Appendix

Are there any other factors that should be considered?

Prepared by: Name: Department: Phone: Email: Signature of applicant: Title: Branch/Division: Fax: Date:

Endorsement of Departmental Communications Co-ordinator and Deputy Minister:
To be completed by communications co-ordinator: Please give a brief description of how the requested program symbol will work in the context of overall departmental communications objectives.

Communications Co-ordinator: Signature: Deputy Minister: Signature: Date:

App 2

Government of the Northwest Territories Visual Identity Program • Edition 1 • September 2003

Application to Retain Program Symbol
Please refer to Section 4 of the Visual Identity Program manual for the criteria that will be used to evaluate this application. Attach any relevant documents or use additional sheets if required. A digital copy of this application is available on the CD ROM with this manual. Name of program for which a symbol already exists (please attach a separate sheet with a picture/graphic of the symbol):

Provide a brief description of the program, including its purpose, goals and related policy or legislation (if any).

Describe how and where the symbol has been used, along with a brief history and other relevant information. Specify the length of time the symbol has been in use.

Why should this symbol be retained?

How will the program symbol be used in the future? Describe the communications objectives for the program. Include a copy of the communications plan, if possible.

What is the scope of the program and associated communications? What communications vehicles will or are being used (e.g. advertising, website, brochures, etc.)? What is the scale of distribution (e.g. print runs)?

Government of the Northwest Territories Visual Identity Program • Edition 1 • September 2003

App 3

Appendix

How long has the program existed, and what is the intended future duration of the program? What is the expected lifespan of the communications elements? What budget has been allocated to the communications for this program?

What is the size and location of the audience? Are there any specific demographic characteristics of this audience that are significant to the need for a program symbol?

Appendix

Are there any other factors that should be considered?

Prepared by: Name: Department: Phone: Email: Signature of applicant: Title: Branch/Division: Fax: Date:

Endorsement of Departmental Communications Co-ordinator and Deputy Minister:
To be completed by communications co-ordinator: Please give a brief description of how the requested program symbol will work in the context of overall departmental communications objectives.

Communications Co-ordinator: Signature: Deputy Minister: Signature: Date:

App 3

Government of the Northwest Territories Visual Identity Program • Edition 1 • September 2003