Sunderland Business School

SIM336 Strategic Management
Individual Assignment Case Study – Reconciling Managerial Dichotomies @ Honda Motors in De Wit & Meyer (2004:671)

- On Campus -

Module Leader: Derek Harwood Submission Date: 1pm on Monday 16th May 2011 Word Count: 3,000 words

It is recommended that you research information additional to the case study to support your arguments. The assignment has been designed to allow you to develop and use your knowledge and skills in understanding key strategic issues relating to the global automobile industry. Ability to analyse the complexity of organisations and their environments 2. You should be analysing ‘why’ rather than describing ‘what’. Assessment Criteria In the event of failing this individual assignment.000 +/. techniques and models studied during the module whilst having regard to the practical aspects of strategy development. the application of THEORETICAL CONCEPTS studied in the module to the ‘practical’ case study presented. Ability to evaluate existing models against practices of real organisations The assignment will be marked and moderated by: Module Tutors Please note: 1. In other words. You must include/attach the first page of the Turnitin Report. You will be required to apply the strategic concepts and analytical techniques studied in this module. Your assignment should be presented in a business report format and should be within the range 3. This assignment carries a weighting of 100%. You must also submit a CD or DVD Rom containing an electronic version of the report. Issue Date: 1 February 2011 4. All the learning outcomes below will be assessed: 1. and a Turnitin Report on the assignment must be handed to Assignment Services at St Peter’s Library on or before the appointed date under cover of the Sunderland Business School Feedback Sheet. The assessment will focus on the level of ANALYSIS carried out. You will be expected to select and apply appropriate theories. The assignment will be assessed and moderated by the module team in accordance with the marks allocated to each of the questions detailed below. The report should include a title page and executive summary and be fully and consistently referenced. avoiding ‘Plagiarism’. SIM336 – Individual Report Submission date: 1pm on Monday 11th April 2011 6 . your course and the name of the case study. 2. That is.University of Sunderland: Sunderland Business School 6 Introduction: This individual assignment will be assessed by means of a 3. Demonstrate an understanding of the complexity of the relationships between an organisation and its environment 3. See your Tutor for guidance on ‘Harvard Referencing Style’.500 words (excluding executive summary. and using Turnitin. normal referral / deferral procedures will apply. Submission Date: 1pm on Monday 16th May 2011 Task Your task is to carry out a critical analysis and evaluation of strategy development in the global automobile industry.000 word report. using the Harvard Referencing style. This should be clearly labelled with your name. an electronic copy on CD or DVD Rom. All work must adhere to the University regulations on ‘Cheating. references and relevant appendices). you should proceed beyond a DESCRIPTION of the company and its actions. 10% of the marks are set aside for the ‘report style’ criteria. 3. Collusion and Plagiarism’ which are provided as an Appendix in your Programme handbook. A hard copy. This may be obtained from a diverse range of sources and you are encouraged to research the issues in whichever way you deem appropriate. using the information provided and other materials researched.

Toyota. The industry was weakened by a substantial increase in the prices of fuel linked to the energy crisis of 2003-08 which discouraged purchases of automotives with low fuel economy.com). Honda Motors in 2008 announced it would be down-sizing due to the 2008 economic crisis and predicted that there may be reductions in staff at all levels of management effective January 2009 (www.Reconciling Managerial Dichotomies @ Honda Motors The automobile industry crisis of 2008–2010 was a part of a global financial downturn. By 2008 with fewer fuel-efficient models to offer to consumers.University of Sunderland: Sunderland Business School 6 · · · · · · · · · · · · · · Academic Rigour your ability to isolate the key strategic issues the coherence and depth of the analysis of those issues the ability to analyse the strategy context within which companies operate the ability to critically review and evaluate strategic decisions made by companies Methodology the use of relevant evidence. SIM336 – Individual Report Submission date: 1pm on Monday 11th April 2011 6 . experienced sliding sales. Chrysler. the global big automakers including. from material provided and personal research to support any statements made the appropriateness of the methods used and theoretical models and frameworks applied the breadth and depth of research undertaken Evaluation of data the ability to make sound recommendations or conclusions arising from the analysis the soundness of arguments put forward Format of Report the summary of arguments report layout and format use of illustrative material and evidence to support arguments the appropriateness of length the quantity and accuracy of referencing HONDA MOTORS . Ford. Nissan and Honda Motors. General Motors. which affected automobile makers and suppliers all over the world.honda.

University of Sunderland: Sunderland Business School 6 Instructions: · · ANSWER ALL THREE QUESTIONS You are expected to use the information in the case study ‘Honda Motors . London. SIM336 – Individual Report Submission date: 1pm on Monday 11th April 2011 6 . and why? (15 marks) (25 marks) Question Three: “Stacey’s (1996) integrated model of decision-making and control comprises of four loops: the rational. the covert politics. strategy formation and strategic change. cited in SIM336 Module Workbook. R. Second Edition. Explain and explore which school of thought you prefer. (20 marks) c) Explain the main advantages of international trade and the arguments for restricting international trade in the context of the global automobile industry.Reconciling Managerial Dichotomies @ Honda Motors’ by Andrew Mai cited in De Wit. · Question One: a) In the context of the process of strategic analysis. the overt politics. (1996) Strategic Management and Organisational Dynamics. page 156) Using your understanding of Whittington’s (2000) ‘Processual School of Thought’. Unit 6. critically evaluate the implications for strategic management of each of the four loops. Content. outline what PEST and SWOT techniques are. Third Edition. and your own understanding of the process of strategic thinking. D. An International Perspective: Thomson Learning. (10 marks) [40 marks] Question Two: a) Explain your understanding of Whittington’s ‘Evolutional’ and ‘Systemic’ Schools of Thought in the context of strategy development at Honda Motors. London. 2010. Your answer should be based on critical ‘internal’ and ‘external’ environmental analyses using appropriate analytical techniques. (10 marks) b) Critically evaluate how you might apply the two Schools of Thought to Honda Motors. and the culture and cognition.” (Stacey. p. Context. and explain their practical relevance to strategic planners at Honda Motors. Pitman. 671. and Meyer. R. (10 marks) (a) Critically evaluate the process of ‘reconciling dichotomies’ at Honda Motors’ with reference to the ‘product-related core competencies versus process-related core capabilities’ dichotomy. (2004) Strategy: Process. (25 marks) Note: 10% of marks are allocated to report style. B.

B. Lynch. Prentice Hall. Scholes. D. Thomson Learning Johnson. R. Pitman.co. Financial Times. 7th Edition. Content. (1996) Strategic Management and Organisational Dynamics. B. R.economist.chrysler. H. R. and Meyer.csrnetwork.uk TOYOTA www. London..co. 3rd Edition.University of Sunderland: Sunderland Business School 6 Suggested Reading: Textbooks: De Wit.. Whittington.com The Economist www.toyota. J. Prentice Hall Stacey. Prentice Hall. CSR Network www. (1998) Strategy Safari.com GENERAL MOTORS www. Websites & PDF documents: www.com Corporate Social Responsibility Network.gm.ft. Financial Times. Mintzberg. Fourth Edition. (2006) Corporate Strategy. K.uk CHRYSLER www.com HONDA MOTORS www. G. Financial Times. and Lampel. R. Second Edition. and Context: An International Perspective.com The Financial Times Module Leader: Derek Harwood SIM336 – Individual Report Submission date: 1pm on Monday 11th April 2011 6 . Ahlstrand.honda. (2005) Exploring Corporate Strategy: Text and Cases. R. and Whittington. (2000) What is Strategy and does it matter? Thompson Learning. (2004) – Strategy Process.

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