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Table of Contents
TABLE OF CONTENTS
A B C D E
Introduction To Blogging
Blogging Defined The Popularity Of Blogs Today Why You Need To Start One Types Of Blogs You Can Build Right Now The Benefits Of Blogging
5 6 6 8 9
A B C D E
Using Blogs To Make A Profit
Making Money With Google Adsense Pre-Selling Your Own Products Affiliate Marketing And Blogs Selling Advertising Space Additional Ways To Make Money
10 11 11 12 13
A B C D E F G H I
How To Setup Your Own Money Making Blog
Mapping Out Your Blogging Blueprint Choosing A Profitable Theme What You Need To Get Started Creating Your Own Blog Account Building Content Rich Pages Driving Targeted Traffic To Your Blog Boosting Your Page Rank And Search Engine Results Making Money From Your Blog Powerful Blogging
15 16 16 17 18 19 20 21 21
Table of Contents
A B C D E F G
Creating Your Blog Content
The Importance Of Frequently Updating Your Blog Writing Your Own Content Using Freelancers To Write Content For You Using Private Label Articles To Build Your Pages Leveraging Articles With Reprint Rights Why Keyword Focus & Density Matters Content & Writing Tips
23 24 24 25 26 27 28
A B C
Really Simple Syndication (RSS)
What is RSS? How RSS Can Explode Your Blogging Adding RSS Feeds To Your Blog
29 30 30
A B C D E F G
Driving Traffic To Your Blog
Link Exchanges Submitting Your Blog To RSS/Blog Directories Leveraging The Power Of Article Marketing Using Ad Swaps Search Engine Optimization Viral Marketing With Free Reports Other Traffic Generation Strategies
32 32 33 34 35 36 36
A B C D
Tools, Tips & Resources
Becoming A Successful Blogger Blogging Tips & Tricks Useful Software & Tools Marketing Glossary
38 39 39 42
bloggers defined today includes blogging on a wide variety of different topics--from politics to cheese-tasting. Conversely. people commonly perceive weblogs--which are the staple of social networking--as a new invention. This is quite common with social networking sites. they have the ability to rapidly increase the speed of communication by acting as a sort of intermediary between a full-featured website and a forum. While people blogging in the early 1990s generally limited their blogs to personal information. and then update it in a matter of seconds. a blog owner can add new entries to his blog while he sits in a meeting at work or watches events unfold on TV. Whether blogging defined is a form spurring debate between political opponents or blogging defined is a means of increasing bonds between friends. such as chronicles and diaries. blogging defined by the media is often “controversial. Many blogs are used to simply say "hello" to friends who are blog owners. Blogging Defined With the recent rise in advanced social networking sites and the subsequent attention they have received from media outlets.Table of Contents Chapter 1: Introduction To Blogging A. Another crucial aspect of blogging that makes it such an effective medium for communication is that it allows for rapid-response comments. A political debate could literally unfold over the course of the afternoon in the form of comments on a blog. 5 . such as Twitter. FaceBook and MySpace--all of which use a form of blog to facilitate communication. however. however. Blogging defined is one of the most effective means of Internet-based communication because it is relatively easy and requires little time investment. Adding information to web-logs or "blogs”--blogging defined today-has been around for over ten years--and has gradually gained strength on the Internet as means of communication. Rather than fooling around with messy code. Using a blogging interface like WordPress or Blogger. this isn't entirely true. blogging defined today is very much the same: a simple means to better facilitate communication. he can simply enter his message textually in his blog.” but it doesn't have to be that way.
which performed their study more recently. However. which is predominantly male. The ALP attributed this explosion in readerships to the Presidential race. In the short term. it is hard to imagine that they will decrease in the popularity of blogs today. they did not find the same issue of slow blog growth. also found similar results in the United Kingdom on the popularity of blogs today. some productive. Why You Need To Start Your Own Blog Why start your own blog when you can simply use a website? That is a question many marketers ask. they did find out that a fairly astonishing 30% of frequent Internet users had never even heard of a blog. however. and wealthy. faster-loading models. and some a combination of both. It is also fairly safe to image that blog indexing methods will continue to improve and may even break away from the traditional algorithm method. you may want to select a medium with high 6 . In the last six months of 2004. it isn't hard to imagine that they will improve significantly in continuation with how they have changed since their inception in the mid-1990s. conversely. young. for instance.Table of Contents B. however. they also found that the amount of blogs available was increasing slowly in comparison. where both candidates employed blogging in some form to attract campaign donors. C. So in which direction is the popularity of blogs today moving?--To greater profusion or to obscurity? Given that blogs are the best intermediary between websites and forums. blog readers grew from a mere 17% of the population to a robust 37%--a significant increase. and if so. The Guardian. Researchers working on the American Life Project found that the popularity of blogs today in terms of readerships in the United States was absolutely exploding. blog writers only increased from 5% and 7%. The truth is that blogs are started for decidedly different reasons--some social. While they also found that readerships had increased dramatically. researchers asked whether or not the popularity of blogs today was growing in the two countries. If you plan to start a blog for entirely social reasons. however. and largely maintained their homogeneous composition. The Popularity Of Blogs Today In recent studies by the American Life Project and The Guardian (UK). why? The results on the popularity of blogs today were not exactly what most members of the blogosphere might expect. it is fairly safe to imagine that larger blogs will experiment with video technology while older blogs stick with easy.
as you probably see starting a blog as a potential time trap. If your goal is to create a blog that is completely productive. for completely productive reasons. and you will also want to prove your worth through responses to questions. you may want to bypass social networking altogether and instead create something with an easy-to-manage and easy-to-update template. you can also use social controversy to market your product. If this is the case. They can be the source of perpetual fights on your blog--or a means for blog spammers to post their irrelevant and unrelated comments on your blog. Your third option is to create a blog that combines both productive goals with social interaction. controversial stance on something like low carb diets. such as one of the networks that have large amounts of members and allow for high degrees of interactivity. If your goal is to position yourself as an industry leader for your topical blog. as social interaction can only decrease the amount of time you can potentially spend working.Table of Contents networking value. you can understand why allowing viewers to interact could seriously detract from time you could spend marketing. if you own a dieting blog and you have a defensible. such as Blogger.and then sending them your way. So. if you've ever been involved in a heated forum debate. You may want to block comments altogether to prevent extended conversations between blog viewers. If you do this. or for something in between that involves both. then you will want to have some means of interacting with other industry leaders. to answer the question of “why start your own blog when you have a website?” : blogs can be created for completely social reasons. this simply isn't substitutable for a website. In many cases. Additionally. 7 . you could benefit significantly by stirring up controversy on low carb blogs -. Even though comments can improve how fresh a blog appears to search engines--and can also add new content--they can be seriously abused if you do not have the time to monitor them closely. For instance. but it actually isn't. This might seem impossible. You can then use your blog to reel them in to your salespage. the question of “why start your own blog?” may become even more crucial. you will find yourself asking the question “why start your own blog when you've already got a website?” less and less. Additionally.
8 . Some blogs are created using Google's Blogger. If you believe you have some information you can contribute about your specific region. politics. other bloggers narrow the scope of their blogs even further to sub-topics." These usually contain videos and allow other posts to attach media in comments. They actually have an auto-surfing system that allows you to jump randomly from one Blogger blog to the another. you may want to start a regional geographic blog. In addition to the topic for the types of blogs you can build. such as luxury cars or antique cars. These blogs are often lumped together in directories as the same "type" of blog. science. So. Two examples are Livejournal--which was one of the original social networking blog systems--and Myspace. a blog with a narrower scope would likely outperform a blog with a broader scope in terms of conversions or clicks-per-visitor. culture. and gossip. religion.000 users. while some bloggers focus on general topics. Other types of blogs you can build include social networking blogs. if your goal is to make money. blogs can fall under the category of the tool or software that was used to create them. such as Blog Wise will allow users to search for blogs by geographic location. This is another way that directories categorize blogs. In terms of actual topics for the types of blogs you can build. With such a robust blogging atmosphere--with users weighing in from all over the globe--directories. For instance. community. In recent months. Another type of blog you can build is a video blog or "vlog. travel. there are about 9 major areas that are popular for current blogs: business. boasting a base of around 80. For instance. online diaries.000. From an optimization standpoint. such as cars. the types of blogs you can build are somewhat limited. Types Of Blogs You Can Build Right Now The types of blogs you can build are limited only by your imagination and by your willingness to conduct research. Most blog directories use similar topical categories to order blogs. The last types of blogs you can build are geographical blogs. marketers and business persons have begun using Myspace to introduce their product to potential customers.Table of Contents D. which allow members of the same network to interact with each other using various blog functions. you will also want to consider the program used to generate it. which is currently the largest.
This frees up a lot of time. he can simply create a private blog. the pros are also significant. The business professional might see the value in keeping in touch with clients and colleagues. Next. And the Internet marketer might the pros of having a blog as its ability to drive traffic to a new product. almost anyone can do this update for him. Last. He can then provide all of the colleagues in question with access to this blog. consider the Internet marketer. and use it to articulate and update all of his plans and ideas. and high school cheerleaders have all debated the virtues of a blog. The Benefits Of Blogging Internet marketers. but he doesn't think he will have the interest to continue updating it. In this case. consider the business professional. In fact. business professionals. blogging can be a positive time investment for any of our characters in question.Table of Contents E. This means that he now has a stable source of traffic generation and some extra time to promote his product. She could open a Livejournal or Myspace account and spend a half hour each day updating her blog. He knows the blog will be a useful mechanism for driving traffic to his salespage. So what are the pros to building a blog and what are the cons? The high school cheerleader in the above example may see some serious social value in a blog (the pros). but isn't sure whether he will actually have enough vested interest to continue updating it. Rather than updating it himself. Now all of her friends can find out exactly what she is up to without talking to her on the phone for hours about the same exact topics. She can also simply post comments on their blogs and respond to comments on her blog. 9 . many question whether or not they provide real value--or just a means to create more meaningless information. Even though blogs are relatively easy to update.or he can purchase material and use that to update it. Since most blogs can be updated without downloading software. The pros are significant. he can hire an expert on the subject to do it for him -. but isn't sure if journaling her every move is really worth the time (the cons). but might not want to be tied to yet another responsibility. which she can now spend working on her cheerleading routines. Rather than repeating plans to several different colleagues. and the pros do outweight the cons. Take the cheerleader for instance.
it isn't possible. but very few competing sites for non-sponsored results? If you can find keywords that have few competitors and high bids. anyone selling a product that promotes the use of Google Adsense will probably tell you that it's easy to make thousands of dollars each month. Making Money With Google Adsense Making a decent income from Google Adsense – is it even possible? Anyone who has received a single. All you have to do now is develop a site with Adsense ads. the “right keywords” will depend on what you plan to use as your source of traffic. $100 check or deposit from Google after an entire year's work will probably say no. and wait to get traffic. but it more than likely will take months before this occurs. Another means of making a decent income from Google Adsense is called “arbitrage. If your source of traffic is design and linking – i. What is the truth about making a decent income from Google Adsense? It's somewhere in the middle. Your goal in this situation should be to find keywords with high PPC values for your site and keywords with low PPC costs for your advertisements. Now. The key to making a decent income from Google Adsense lies in repeating a bunch of tedious research and development actions hundreds of times. The first step to making a decent income from Google Adsense involves actually finding the right keywords. natural search engine optimization – then you will want to look at two things: which keywords have high pay-per-click values (you can research this with an Adwords account) and high bidder densities. build in search engine optimization. either of these techniques can yield a consistent income. you have a winning niche. The good news (or maybe bad news) is that there aren't any real tricks to the process.e.” This technique essentially consists of buying pay-per-click traffic from Google through Adwords and then directing it to a site that contains Adsense ads. 10 . and anyone who tells you that making a decent income from Google Adsense is possible is lying to you.Table of Contents Chapter 2: Using Blogs To Make A Profit A. On the other hand. If done properly.
Preselling your own collection of products is a slight variation on selling your own products. you do the exact opposite: you do your absolute best to make your site visitor consider you a friend—someone he or she can trust. Depending on how these vendors are promoting affiliate programs and which programs they promote. But once you have found a good niche and once you have developed software. they could earn a 75% commission on each sale.Table of Contents B. However. but it isn't. you will want to avoid the salespage altogether and build a blog that naturally recycles visitors for years. C. which will immediately build confidence with the visitor. no-pressure information that induces them to bookmark your blog and continue to return. Pre-selling your own collection of products is a concept that was pioneered by Ken Evoy of SiteSell fame. In order to do this. as well as free autoresponder courses. One “lite” element of pre-sales is a no-pressure salespage. if you prefer to use longer-term forms of pre-sales. Rather than directly bombarding site visitors with pop-up ads. you will want to fill your blog with useful. Pre-Selling Your Own Products What does the process of pre-selling your own collection of products entail? Of course. you can use these elements when pre-selling your own collection of products. info. 11 . An affiliate program is essentially some system which allows vendors who did not create a product to become affiliated with it by selling it for a commission. There are a number of elements that professional marketers generally employ. This sounds like a tough endeavour. as well as their pictures and even an audio recording if possible. or physical products that do actually have a buying market. and all sorts of other high-pressure sales techniques. the first step is actually generating the products. Other methods you can use for pre-selling your own collection of products include free software and report give-aways. This salespage must include a picture of you. timers. you will want to figure out how to go about pre-selling your own collection of products on your blog. This salespage should also include testiomonials from clients who were satisfied with your product. as they continue to make purchases. Affiliate Marketing And Blogs Promoting affiliate programs is a means to make money without making products.
Although many don't know it. Selling Advertising Space On Your Blog Selling advertising space is one of the oldest methods of revenue generation. Wal Mart. D. as they are large and administered by corporations. If you promoting affiliate programs through LinkShare. If you want to earn higher commissions. CB. Target. as it allows advertisers to better target customers by demographic breakdowns. but most programs only pay on a monthly basis. that is no longer the case. it has been used on billboards. it will be set to an amount like $100. Google has an affiliate program for Adwords and Adsense. such as Google and Ebay. While selling advertising space on the Internet has traditionally been done through banner advertisements. you will want to use CB and CJ. Now. payment methods will vary. and in magazines.Table of Contents If you're interested in promoting affiliate programs on your blog. This list includes Link Share. or LS products. selling advertising space is usually done through some sort of third party program. Just to name a few -. selling advertising space has become even more popular. If you begin promoting affiliate programs through ClickBank. Since the advent of the Internet. If you don't want to promote CJ. If you're promoting affiliate programs through LinkShare. and Commission Junction. it is important that you check what your check threshold is set to. image ads. and Apple all have affiliate programs administered t hrough LinkShare. and textlinks past. in newspapers. In many cases. on radio shows. ClickBank and Commission Junction provide affiliate programs for most major information product sellers and membership sites. and Ebay has an affiliate program for auction accounts. Commissions on these physical products tend to be lower – usually in the range of 5 to 15%. In the past. Pet Smart. if you would prefer them to send you a check every two weeks. you will need to change this manually. you will want to consider the major third party players. 1 – 800 – Flowers. you can always promote large Internet-based corportions. 12 .Netflix. ClickBank. regardless of how little you earn. Both have rewarding commission systems. you will have access to a virtually limitless amount of programs to promote. as their programs usually offer commissions between 25% and 75%.
E. You can then insert it into three different places per page. While they have fallen out of favor somewhat as of late. which includes both search engine partners and sites and blogs with content. You can also work through a third party “link broker” and have them do the same thing for you. You can also insert a search function. the publisher can completely avoid having to find sites to advertise on. Mortage and refinance leads are especially good.” rather than performance or action. By simply tuning variables and submitting an ad to Google.Table of Contents The most popular type of third party program for selling advertising space is Google's Adwords/Adsense combination. which will also yield ads that will match the visitor's search keywords. you can begin selling advertising space for your blog by generating code that matches the your layout. Your first commission will come when you generate the initial lead – which will simple entail getting someone to fill out a completely free form. and 3) newsletter subscriptions. If this lead then goes on to refinance her home with the company in question. at the same time. Affiliate marketing generally consists of either directly signing up as an affiliate through someone's website – or signing up as an affiliate through a third party. and can. as they bring in tiered commissions. they can still be a reliable means of generating blog revenue. lead generation may be the most promising. While this has become considerably more popular in recent years. avoid paying for “page views. 2) affiliate marketing. you can still engage in banner selling or banner exchanges. this lead will earn you anywhere from $3 to $12. This is an especially true if the market your blog is in is related to anything financial. Through Adwords. You will then use your blog to market this person's products for a share of the total price. Additional Ways To Make Money Other than direct sales and adsense. there are several. Through Adsense. The other methods you can make money from with your blog include affiliate marketing and newsletter subscriptions. advertisement publishers create ads and distribute them throughout Google's network. Of all the other methods you can make money from with your blog. You can still sell advertising by seeking out larger firms and asking them if they are interested in purchasing a periodic image or text advertisement on your website. Additionally. If you sell information products from Click Bank or Commission 13 . but three are usually used more often than others: 1) lead generation. such as yours. are there any other methods you can make money from using your blog? Yes. you could earn a windfall of several hundreds or several thousands of dollars. it is important to note that older forms of selling advertising space still do exist.
14 . if you sell physical products. you can always consider newsletter subscriptions. You can create an opt-in page or a “squeeze page” on your blog and offer a trial subscription to your newsletter.Table of Contents Junction. If you provide quality content and promote your blog. Other methods you can make money from on your blog include selling advertising space directly and selling site memberships that allow visitors to access certain server-side tools. you could end up with hundreds of subscribers over time. however. you will earn a 7-15% commission at best. such as Wal Mart. such as chairs and tables from Link Share retailers. you can earn as much as 75% per sale. If these other methods you can make money from don't sound appealing.
you generally have five basic traffic generation methods: pay-per-click programs. or some other form of interaction for visitors. One important thing you must consider when planning your blogging profit plan is how you can improve the quality of your copywriting. you should be able to find a talented copywriter on elance. your conversion rate will also be bad. which means you are wasting traffic.com or guru. If you begin sending traffic to your blog before it is monetized properly. link-based traffic. which you can build by optimizing onpage and offpage factors. The other important part to consider while planning your blog profit plan is your traffic generation methods. which allow you to pay for targeted traffic. list marketing traffic. When planning your blogging profit plan. this is especially true if you are paying for traffic from pay-per-click sources. you must concentrate on traffic generation and conversion rates while planning your blogging profit plan. But what does it usually involve? Generally. If you do not feel that you have the expertise or writing skills to convince someone to buy your product. Additionally. If your copy is bad. You may want to include such pre-selling methods as giveaways. planning your blogging profit plan consists of two things: working on a traffic generation plan and improving conversion rates. you may want to work on the conversion side first. 15 .Table of Contents Chapter 3: How To Setup Your Own Money Making Blog A. natural search engine traffic. which you can build by giving visitors a reason to return and by persuading them to bookmark your site. such as Adwords. your conversion rates could be too low to earn a significant return on your investment. which you can build by purchasing links from link brokers. which you can build by purchasing solo ads from list-owners. cash prizes. you may want to hire someone to write your salespage for you. you should consider including pre-selling tactics while planning your blog profit plan. Mapping Out Your Blogging Blueprint Planning your blogging profit plan is crucial part of the construction of any monetized blog. and repeat traffic.com for a relatively low price per word or page. All things being equal. No matter what the topic of your blog. With the recent boom in freelancing markets.
you can then take the keyphrase “cars” and search for it on Wordtracker using overture pay-per-click results and demand/supply analysis called “KEI. WordTracker will allow you to view a list of the 100 or 1000 most searched topics on the Internet. and has a high PPC rating. You can start by using a program like WordTracker to begin choosing a popular and profitable theme. if number 10 on the list is “cars” and you have some sort of an interest in cars. if you want higher returns and if you have the 16 . you know you have a winner. What You Need To Get Started Many people ask what you need to get started in order to make a profitable blog. For instance. has a good KEI rating. choosing the themes on that list to begin with is considerably more experential. It also means that you can potentially make a lot of money for serving ads for these advertisers via Adsense and YPN. which is why they are purchasing advertising for large sums of money per click. provided that your only goal is to spend no money at all. and it will tell you roughly how much money people are making in your niche. if pay-per-click amounts are high and have a lot of bid competition. but if it doesn't. that means that people are making a lot of money in your niche. you may want to start by finding a need. The answer is nothing. If you're planning to market your own products. And there you have it: through data-analysis and need-analysis. You can then break this list down into smaller pieces. do you know of a pressing need that many people have? Could you provide some sort of substantive solution to that need? If so. C. Choosing A Profitable Theme Choosing a popular and profitable theme for your blog will determine whether or not you are able to stay in business for an extended period of time. you can begin the process of choosing a popular and profitable theme for your blog. would a blog be the appropriate means though which to provide that solution? Something might come to mind immediately. Now. While narrowing down the theme from a list of themes can be a fairly scientific process. If the topic you select is popular. you can proceed with data-analysis as a means of choosing a popular and profitable theme for your blog.Table of Contents B. For instance. rather than looking at data. For instance.” This will tell you two things: it will tell you approximately how hard it is to penetrate your niche.
Creating Your Own Blog Account Creating your own blog account is relatively easy. the answers to the “what you need to get started” question will usually depend on the project. One of the most important things you will need to get started is some form of keyword research tool or database. A thumnail generator will create code that. An autoresponder will allow you to greatly improve your conversion rate by allow you to put all follow-up emails on autopilot. 17 . The most popular tool on the market is probably WordTracker. This is not so with a blog. if you're planning to sell your own products. there are dozens of these products on the market. D. will generate scraped-thumnail pictures from related searches on Google images— and will place them next to your contextual ads. when inserted in your blog. but if you want to take advantage of automating tools to further improve your profitability and efficiency.Table of Contents money to spend. especially when compared to building a website. Currently. increasing the click-thru rate. which offers a limited trial version for free—or a fully-functional version for $7. and figure out how to upload your work to your site. which range in price from free to around $500. So what exactly do you need to to get started? Nothing. purchase a domain and hosting. rather than doing them personally or strictly using your salespage. Other than a keyphrase tool. So how do you go about creating your own blog account? You should start by selecting the type of blog you wish to create. This will allow you to find out which keywords are most profitable and have a reasonable demand (aggregate search)/supply (aggregate site) rating. You can create a profitable blog without paying a cent. For instance. In contrast. Even if you're using a what-you-see-is-what-you-get (WYSIWYG) editor to build a simple website.50/day or $45/mo. you will still have to design every page. If you create your own blog account with with a large blog network. For instance. you may want to add an autoresponder to your “what you need to get started” list. are you using blogs to promote your business or for to chronicle your daily life? This will affect how you go about creating your own blog account. the answer to “what you need to get started” might several hundred dollars to invest in tools that could make your climb to the top faster and smoother. you will have to purchase at least a few tools. you will actually be able to do it for free and without worry that you wont be able to figure out how to upload new pages. you may want to add a thumnail generator to your “what you need to get started” list. if you're hosting a blog and you want to monetize it with Adsense.
you will want to consider how many posts you display on each page and whether or not you will allow comments. Additionally. if your unique content is in video format or in any other language other than HTML. If you're trying to target a specific keyphrase with your blog. Additionally. you may want to open an account with Google Blogger—especially if you do not own a website. in all likliness. consider looking for good sources of unique textual content. Creating your own blog account with Myspace is actually completely free. For instance. to update it. you will want to spend some time searching through Blogger's various options. such as articles written by ghostwriting agencies from guru. RSS feeds. If your site does not contain unique content—content which has not already been spidered by search engines—it more than likely will not be ranked highly. and to communicate with other network users. If you're creating your own blog account simply to promote your business. and Amazon Ads are all forms of self-updating content. which improves your site in the eyes of the search engine spider. Instead. 18 . search engine spiders might not be able to recognize it as content at all—and. you may want to use that exact keyphrase as the subdomain. Myspace will give you a simple means to design your blog. you will want to consider whether you are building content rich pages with self-updating content or static content.com or elance. they will pick up all these different forms of content and view them as “new” content. Building Content Rich Pages Building content rich pages is an absolute must if you wish to optimize your blog for search engine traffic. Myspace will host it on their own network and will also provide you with all the tools you need to update it. So when you look think about adding content. Blogger will allow you to customize the template and the subdomain you use to display your blog.Table of Contents If you're using a blog to chronicle your daily life. and you wont actually have to host the blog yourself. When search engines spider your website. Google Adsense. Once you have completed this process. you may want to create an account with a network such as Myspace.com. to optimize your blog completely. Upon creating your own blog account. but also the most debatable. will not be able to factor it into ranking algorithms. E. But what are the best ways in which to go about building content rich pages? There are essentially three factors you have to consider when building content rich pages: is this content unique? Is this content self-updating? And is this content actually useful to human beings? The first question is possibly the most important. YPN.
Google Adwords will allow you to specifically target your audience by selecting keyphrases and keywords. Google. titles. If you adhere to these techniques and use conventional methods. ezine solo ads.” the answer to the question of how to drive targeted traffic into your blog isn't tricky. Even if they don't. Earthlink. AOL. headers. For instance. when searched for. your site will likely get canned by major search engines at some point in the future. which is essentially any site that contains Google Adsense ads—possibly including your own. Offpage optimization includes exchanging links with other related 19 . classified advertisments. The second technique experts say answers the question of how to drive targeted traffic into your blog is with contextual advertising through Google Adwords.e. And while it isn't an “easy and uninvolved process. you will generate a consistent stream traffic in the long run. uninvolved process. Ask. billboard advertisements. you are throwing away a significant amount of revenue by not encouraging repeat visits.com. F. periodic-rate advertisments.” You can do this either exclusively on Google's search network (i. and uniqueness and freshness of content. The third way to drive targeted traffic to your blog is through natural search engine traffic. will yield your ad as a “sponsored advertisement. which. There are essentially four basic traffic generation techniques you can use to answer the question of how to drive targeted traffic into your blog. Driving Targeted Traffic To Your Blog Driving targeted traffic into your blog obviously isn't an easy. is your RSS feed picking up topics that are only marginally-related to your topic? Are your articles jumbled garbage that only exist to host ads? If this is the case. Onpage factors include keyword density and place. The first technique experts say answers the question of how to drive targeted traffic into your blog is to purchase one-time. you will be well on your way to building content rich pages that will keep the spiders and the visitors coming back. blog owners would not need to purchase and review courses on targeted traffic generation methods. If it were. it is your job to “recycle” those visitors into members or repeat buyers. From there. All of these advertisments will send a one-time surge of traffic to your site. it's just not something people want to hear because it is it's simple and tedious. You can do this by optimizing both onpage and offpage factors.) or you can also do it on their content network. This can include radio advertisements.Table of Contents The last question you will want to answer when you are building content rich pages is whether your content is actually useful to human beings. Once you have answered these three questions. either. or banner advertisements. etc.
Also. When sites look for other sites to link to. this does not necessarily translate into better search engine results—even on Google. they do not necessarily translate into each other. Increasing your blog's page ranking & search engine results is complementary because you need links to do either. Increasing your blog's page ranking & search engine results can be complementary.Table of Contents sites. Yahoo. 20 .com. If you are able to get links from several sites with high page rank scores. you may be able to increase your blog's page ranking and search engine results significantly. however. Improving Your Blogs PageRank &Search Engine Results Increasing your blog's page ranking & search engine results doesn't actually mean the same thing—although the process is somewhat similar. Page rank is assigned to each site Google spiders and is updated quarterly. Ask. however. Additionally. such as headers. both increasing your blog's page ranking & search engine results are also both heavily dependant on inbound links. This can be a number of different things—from autoresponder courses to raffles to free software downloads. In order to maximize offpage optimization. smaller search engines. if you optimize onpage factors. and keyphrase density for targeted keyphrase niches. you could still receive a significant amount of traffic from Yahoo and MSN. titles. you should seek out sites that have high PR and Alexa ratings and offer to exchange front page links. The page rank system works on a 1 to 10 scale—and is allocated primarily based on inbound links. Even if your site has no page rank rating yet from Google. you can actually pull more traffic on GOOGLE with a PR 1 site than a PR 5 site that is optimized for highly competitive keyphrases. MSN. they usually use two methods of deriving whether or not the site is worthy: page rank and alexa ratings. however. The fourth and last way of generating traffic is through “recycling. Several links from PR 5s and 6s might raise your blog to a PR 4—and may boost your natural search engine traffic. make sure your targeted keyword is in the anchor text of the links they put on their sites.” This simply means creating a website that has build-in systems that retain visitors and encourage them to come back. Additionally. This is because Page Rank is determined purely by Google and search engine rankings are determined by Google. G. This is why increasing your blog's page ranking & search engine results do not always mean the same thing. “Page rank” is a system Google uses to determine the degree to which a site (or blog in this case) is an authority. and a number of other.
You can hire someone else to create an information product for you. for instance. Another popular way of making money from your blog is through affiliate programs. For instance. You can then insert that code into your blog in a “hot spot”--which visitors are likely to click. So what are some of the powerful blogging tips & strategies that experts use frequently? 21 . but the truth is probably somewhere in between: making money from your blog isn't quite as easy as most marketers would like you to believe. you will accumulate earnings. You can do this by opening a Google Adsense account and generating code for a block that will match your blog's layout. and then you can compile it. I. If your earnings are above a certain threshold. you will reap some sort of consistent profit. you could use a campus professor directory to contact a psychologist or biologist—and then pay them to ghostwrite a product for you. Making Money From Your Blog Is making money from your blog a fantasy that Internet marketers promote to induce spending—or is actually a reality for the average person? Those who haven't yet had success with a blog might be inclined to say the former. you will need to follow some powerful blogging tips & strategies—in addition to simply following all of the convention means of building traffic and converting visitors to subscribers or customers. What are some of the more popular ways for making money from your blog? One of the most popular ways of making money from your blog is to sell an information product. and then sell it on your blog through Paypal or Clickbank. which are paid out on a monthly basis. you own a blog about real estate. Powerful Blogging Tips & Strategies In order to position your blog as an industry leader. but if you have realistic expections and maintain steady time inputs. You can then setup a payment button through Paypal that will redirect them to the product download page after they pay. If. you can go to Clickbank.Table of Contents H. The last and easiest way of making money from your blog is with contextual advertising.com and find a number of different information products for real estate—most of which will pay 50-75% commissions on each sale. Clickbank will send you a check bi-weekly for your commissions. As visitors click on your ads.
as it is unethical and will likely get you banned or shunned in the long run. This is especially true if you post a controversial opinion. you will get ranked poorly and will remain so until the search engines decide to send a spider your way again. and Google. You can ping your site for free at places like kping. For blogging veterans this might seem fairly obvious. MSN. Include a signature with a link to your blog. if you have useful comments to make.Table of Contents Some of the more powerful blogging tips & strategies involve adding your blog to your RSS feeds on all of your accounts at Yahoo. but if you're new.com. your blog will get listed in dozens of high-PR directories. however. you may want to search for similar blogs and post on them. if is crucial that you spend the time to develop your blog and to get backlinks before you use these powerful blogging tips & strategies.com and pingoat. additionally. However. 22 . Not only will this get your site spidered faster (and with a backlink from an authority site). It is crucial that you do not litter the Internet with spam comments. Another genre of powerful blogging tips & strategies usually involve posting on other big blogs and including a signature. If you don't. In many cases. This will greatly decrease the amount of time it takes your blog to get indexed by all of these search engines. but it might also get you some visitors from other people reading the blog. you might not ping at all. you could end up on the front page of a blog directory for several hours. Pinging basically alerts all of the major blog directories that you have updated your blog. My last suggestion for powerful blogging tips & strategies is to ping everytime you update your site.
Other blog owners see the importance of updating your blog often—and will spend 3-4 hours each day updating their blogs with news and ideas. Whether your goal is to use your blog for social marketing or technical marketing. And there you have it: the importance of updating your blog often is paramount to success. from a technical viewpoint. this. and might instead create multiple blogs. Most people don't realize this. You don't need to be a technical wizard if you forget about profits for a few minutes and instead concentrate on making human connections with other blog owners who share similar interests. From a technical viewpoint. The Importance Of Frequently Updating Your Blog What is the importance of updating your blog often? Some might see no value in it. The importance of updating your blog often also comes into play if you wish to integrate extensive social marketing into your overall blog marketing plan.Table of Contents Chapter 4: Creating Your Blog Content A. in turn. One of the best ways to achieve this is by keeping an updated blog. you will have to update it often with unique and interesting content if you want to build an atmosphere that encourages return visits. 23 . The importance of updating your blog often is crucial. gets your blog ranked higher. updating your blog often is one of the best ways to maintain a constant stream of traffic. but marketing is often all about the human connections. and refer their own blog readers to your blog. each of which they attend to for only minutes each week. which will give other bloggers the incentive to drop by each day. updating your blog more frequently will allow you to get pings accepted more frequently. From both a technical marketing viewpoint and a social marketing viewpoint. which means your blog will spend more time on the front page of blog directories. post new comments on your blog. new and unique content makes your blog look better to search engine spiders. Additionally.
but this time you might review baseball equipment. For instance. it is still important.Table of Contents B. And on Friday. Using Freelancers To Write Content For You If you operate a large blog with a considerable readership. C. let's say your blog is about baseball. On Tuesday. you will post yet again. you will use your feeds as a source. if your post is about baseball equipments. but this time. And you will want to bookmark all authority sites and blogs that either talk about baseball or promote baseball products. you may want to consider using ghostwriters to write content for you. You will want to find RSS newsfeeds about baseball. One example of a format for our blog in question is this: you will blog three times each week. or administrative work. The major advantage to hiring a ghostwriter is that it frees you up to do the things you do best. product-creation. Before you begin writing anything. You will post about the latest information to hit the news about baseball. such as marketing. Writing your own content can be broken down into two phases: actually finding related things to write about—and then writing about them in a way that is both clear to human beings and clear to search engines. this is one of the most important parts of writing your own content – finding sources. you will want to determine the average profile of one of your blog readers before you begin writing your own content. Perhaps you will look for news-worthy discussions about the game or about equipment. when writing your own content. For instance. and relate it to a news item. you will want to aggregate all of the best sources of information on baseball. Now that you have aggregated all of the information sources you will ever need. 24 . You should begin writing your own content by finding numerous sources of information with which you can work. you will post again. This being said. You will want to bookmark forums about baseball. Writing Your Own Content Writing your own content is often the hardest part about owning a blog. For instance. On Sunday. that you try to integrate important keyphrases into your posts. you may want to perform some keyword research and figure out what keywords would be best to insert in your update. you will use the forum as your source of information. is a blog reader going to be someone who wants to purchase baseball equipment? Is the person a baseball fan? Or is the person someone who both plays and watches baseball? You will then use the answers to these questions to develop a format for your blog.
Table of Contents Using ghostwriters to write content for you can also be quite beneficial if you can find some who are experts on whichever subject you are blogging about. provided that they are of equal quality. using ghostwriters to write content for you will entail some sort of contractual obligation. it using ghostwriters to write content for you can be quite beneficial for your blog – regardless of the subject – but if you don't have a reasonable means to protect yourself against plagiarism and to pay the writer without putting yourself at risk. For instance. it is not surprising that many webmasters now choose to outsource their writing projects. For instance. and then use the profit derived from said marketing to pay for private label articles. Elance. For instance. From a pure cost-benefit analysis. it actually does—and that is the cost of employing yourself as a writer when your expertise is as a webmaster or a marketer. you may actually be able to find someone who has attended a culinary school and can write excellent articles and homeade recipes for sauce on your blog. if you hire someone from guru. You may also find that the ghostwriter will plagiarize portions of the work and will take off if you question him about it. In most cases. it may be somewhat of a hassle until you find the right writer. and Rentacoder. In summary. While it may seem like writing site content yourself has no cost.com. D. All of these are important potential problems to consider when using ghostwriters to write content for you. then you should spend your time marketing.com or elance. you will have to post a project and then specifically select one of the project applications to complete the project for you. you may hire a ghostwriter and then find out that he or she never responds to you after receiving the deposit. Using Private Label Articles To Build Your Pages With the rise in popularity of freelance labor sites like Guru. rather than performing the writing themselves. If you can earn more per hour as a marketer than writer. using private label articles to build your pages makes sense. if you are blogging about sauces. From an economic perspective. using private label articles to build your pages for a blog makes sense. 25 . The largest challenge to using ghostwriters to write content for you is that they are often somewhat unpredictable – at least until you have developed a long-lasting relationship. They (the writers) may require you to pay a deposit upfront – and Guru or Elance will require you to pay some sort of fee for using them as a labor market intermediary.
it is important to note that these sites distribute these articles to multiple sites. since these articles are “private label. writing an introduction paragraph for the article. While articles themselves are usually considered to be “duplicate content” by search engines.” Content directories allow for you to employ this strategy of “leveraging on articles with reprint rights” by adding them to your blog or website without paying a dime (although you may have to solicit permission from the author).” you have the right to rewrite them – which means that using private label articles to build your pages makes even more sense. E. where you can allow writers and agencies to bid on contracts. You can purchase them as private label articles at a very low cost when compared to the price of a similar size article contract from Elance. rather than unique. however. However. However. as it can be done even more economically. Another common source for private label articles are sites that sell pre-packaged sets of articles. Now. you will end up with dozens of well-composed. which means the articles will be counted as duplicate. multiple distribution articles—and then rewriting them yourself. This trend has never been more popular than it is today. this does not mean you should alter the text of the article. webmasters have been in search of content they can use to bolster their search rankings and increase the amount of unique visitors they recycle into repeat visitors. The ones we will look at specifically in this article are the content providers who own article directories – and a strategy called “leveraging on articles with reprint rights. you can purchase private label articles from a number of different sources. especially now that dozens of niche content providers have arrived on the scene. content. You can also increase the uniqueness of the article by putting it on a page that contains other content. high-quality articles for a fraction of what you might have paid someone at Elance. Leveraging Articles With Reprint Rights For as long as search engines have been content-driven (rather than tag-driven). you can use this strategy of leveraging on articles with reprint rights by making them at least partially unique. with that being said. One source is Elance and other similar freelancing sites. If you are considering using private label articles to build your pages. 26 .Table of Contents Now. As long as none of the information is lost in the process. explaining what readers will learn is an excellent example of leveraging on articles with reprint rights. you will want to consider purchasing lower cost. that would be illegal and unethical.
rather than density. the majority of leverage you receive from articles with reprint rights will be from their ability to draw repeat visitors. The bulk of your onpage score will quite simply be determined by your keyword focus and density.” This is arguably a far more important form of optimization. One thing you will definitely want to integrate into your system is a link to bookmark your site. 27 . Of course. While some would state why keyword focus & density matters – because it is one of the best ways to optimize your page for traffic – other would challenge that premise altogether. You can use overture's inventory tool to do this.” you will want to use the keyphrase “Sunflower Seeds” in the anchor text of all of your links. you will want to figure out what keyword you should optimize for. too. You may also want to check out competing pay-per-click bids through your Google Adwords account if you plan to publish Adsense ads. you will then want to optimize your blog for these keywords. your headers. Before you even create your blog.or six uses per 300 words. you will want to create some sort of visitor recycling system. if you're planning to optimize your blog for the keyword “Sunflower Seeds. Once you have selected a good keyword or set of keywords for your blog. but simply from an offpage perspective about focus. F. If your visitors find that your site is chock full of good information from a number of different sources. you will want to consider your title.Table of Contents However. Another element you will want to integrate into your recycling system is an autoresponder follow-up system. An easy way to do this is to determine how many people search for your keyword. Why Keyword Focus & Density Matters The topic of this article is especially important.5% -. This means that the title of your link in any directories you submit to will say “Sunflower Seeds. For onpage factors. This is why keyword focus & density matters. and your keyword focus and density for the body of your site. You can then compare that number against the amount of competing pages by Googling that keyword in quotations. as it is hotly debated: why focus & density matters. These two parts will keep customers coming back. This could include several different parts. For instance. your offpage factors should also be optimized for keyword focus. you will gain significant leverage on articles with reprint rights. however. You can do this by inserting these keywords into your blog entries at a density of approximately 1. There are essentially two things which will be used to rank your blog – your onpage factors and your offpage factors. it is still an argument for why keyword focus & density matters. as these visitors will visit again and again In order to maximize what you gain through the leveraging on reprint articles strategy.
If you scan popular blogs. no one is going to read it. If writing is your problem. and this includes articles with reprint writes and syndicated content. This is especially good if this information is in PDF format or is on a page that contains thousands of words. you will find good tips for writing clearly. the information will not be identified by search engine spiders as being duplicate. Public domain content also has a high value. Additionally. but it can sometimes provide the best content for visitors. Alterable content. you will find good content & writing tips—especially about communicating concepts clearly. likewise. as they can be turned into content that is unique for both visitors and for search engines. and public domain content. if you scan marketing forums. alterable content. 28 . If you can't generate content for your blog. Content & Writing Tips How important is it to find content & writing tips for your blog? Content generation and writing are two important parts of any blog. you may want to consider the resources of content available. and you can use that to determine how you should do it. especially if said person is only updating your blog 2-3 times per week. no one will understand the purpose of your blog. such as ghostwritten and private label articles have the highest content value for blogs. In either instance. there are three: reusable content. If you scan writing forums. The last type of content you can use is reusable content. A good place to find content & writing tips is either a forum or another blog. And if you cannot clearly communicate your ideas on your blog through writing. Massive government documents that are in the public domain can be used and quoted from on your blog. This could be a fairly inexpensive arrangement. This has a low technical value in terms of content. optimizing onpage factors for keywords that are searched for less than 1000 times may allow you to capture an entire search group without actually competing. you will see how the experts do it. This is precisely why you need good content & writing tips to keep your thoughts on track.is crucial because it will ultimately determine how much traffic you receive.Table of Contents Working on your blog's keyword focus and density – including both onpage and offpage factors -. If content generation is your problem. you may want to consider hiring a freelancing blog updater. possibly including search engine spiders. E.
allowing you to create custom feeds. it will display the latest items. RSS stands for “really simply syndication. All you will have to do is select a feed aggregator and select a potential feeds from a list of news sites and authority blogs. The blogmasters and webmasters then take the script generated from the aggregator and insert it into their blogs. but what can it do? What is RSS in the context of really simple syndication? It is a tool that allows sites to give a quick summary of important links and descriptions in XML format.Table of Contents Chapter 5: Really Simple Syndication (RSS) A.” but it can also mean “rich site summary. So what is RSS? RSS is a simple way in which to drive traffic to your blog and to display summaries of other blogs.” That answers the question of what is RSS. What is RSS? What is RSS? RSS stands for more than one thing. Usually. If you use your own RSS feed. Whenever the blog or site page is refreshed. This will allow you to constantly put new content links and summaries on your blog without spending the time to hunt around for related information. using RSS feeds is good if you own a blog and want to add fresh content. Additionally. Additionally.and then find it. This then creates an RSS feed that automatically pulls news items and blog posts whenever they appear. Rather than asking “what is RSS?” this tool will ask “where is RSS” -. 29 . Blogmasters and webmasters collect these various summaries with something called a feed aggregator or a feed reader. you can get your content syndicated across the Internet without actually paying to submit dozens of press releases and contact dozens of blog owners and webmasters.RDF standing for “resource description framework. An aggregator finds RSS feeds to aggregate from selected large sites – such as Yahoo and MSN – and selected smaller sites. such as hand-picked personal blogs and news sites. you will be able to input your own selections.” or “RDF site summary” -. This is good for two reasons. This essentially allows them to syndicate their content by allowing other blog owners and webmasters to use this summary as part of a list of summaries on a specific topic.
Also. You can start the process of adding RSS feeds to your blog by looking for something called an RSS feed aggregator or reader. How can rss benefit your blogging activities by recycling traffic? If your site aggregates a number of important authority sites via RSS feed. C. In summary. Aggregating and using RSS feeds can benefit your blogging activities significantly by allowing you to add fresh. how can rss benefit your blogging activites in other ways? If you own a blog. you will have to constantly update it with fresh content.Table of Contents B. targeted content to your blog without actually updating it yourself. how can rss benefit your blogging activities? RSS can benefit your blog by generating traffic – by improving your actual search engine rankings and by increasing the amount of direct click-thrus you receive – and by helping you retain traffic – by positioning your site as an authority aggregator and by providing better. targeted content. How can rss benefit your blogging activities in other ways? If you own a blog. and it can benefit your traffic retention rate by providing better. it will also net you some unique visitors through direct links from other blogs and sites. original content for blog visitors. In addition to netting you several backlinks on blogs and websites (which will increase your offpage search engine optimization score). How RSS Can Explode Your Blogging How can RSS benefit your blogging activites? RSS can benefit your blogging activites in two different ways: it can help you generate traffic and it can help you retain traffic. you can further enhance the amount of unique visitors you get by using RSS to syndicate your updates. even if you are unfamiliar with XML. it will record your RSS feed updates as fresh and possibly unique. which is useful for people looking to find authority sites on your given topic. so you can ping more often and so you can get higher rankings for your targeted keyphrases. optimized content to your blog automatically. RSS can benefit your traffic-generation efforts by adding fresh. you will become an authority site aggregator at the very least. Whenever a search engine visitors your blog. Adding RSS Feeds To Your Blog Adding RSS feeds to your blog is a relatively simple process. updated content for your blog visitors. 30 .
your blog feed will also self-update to fit the latest site or blog update. but if it is relevant and news-worthy. you will want to begin looking for related feeds for when you begin adding RSS feeds to your blog. Once you have your feed reader installed. Whenever the blogs or sites from which these feeds are pulled are updated. you can then click the “rss feed” button the blog – and copy and paste that URL in to your aggregator. Inserting this code into your blog will only provide you with one source of information. When you select a given feed. which is not limited by any trial stipulations. it could be even better than a Yahoo feed. Yahoo will send you to a page with XML code. One good place to look for news feeds is Yahoo. Another way to go about adding RSS feeds to your blog is to look for blogs on Blog Wise or on some other blog directory where you can search by category. 31 . Yahoo will provide you with dozens of RSS categories you can use for feeds. which will then develop a small piece of code that you can insert into your blog. a new set of summaries and links will be generated by the RSS feed you added. You will copy-and-paste the URL of this page into your aggregator. Whenever a visitor stops at your blog.Table of Contents An RSS feed aggregator will collect RSS feeds you collect and create a code you can use to display these feeds on your blog. One such free RSS feed reader is CARP. Once you have found a good blog that posts news-worthy information on your subject. I personally suggest getting a trial version of an RSS feed reader or getting a free version before you pay the full price if you plan on adding RSS feeds to your blog.
According to most search engine optimization experts. you may want to attempt to optimize it. This is because there are free. One of the best ways to improve your search engine rankings is by tuning your offpage factors – or all the factors that you cannot control by optimizing your blog. The most important offpage factors are the links incoming to your blog – reciprocal or one-way. The last thing you will need to consider is how you will go about finding link parts for your blog. Additionally. Link exchanges – organized and unorganized – allow bloggers and webmasters to get backlinks on sites and also allow them to add useful reasources to their own blogs or sites. such as Link Metro. when you engage in link exchanges regularly. This will allow you to optimize for multiple keywords. you will want to switch your title text relatively often. Link Exchanges Participating in link exchanges is a crucial part of blog promotion for any budding blogger. automatic systems in place that allow you to submit an updated version of your blog to directories without doing any form-filling. You will want to put the keyphrase you wish to optimize for in the title. While there is more debate over the relevance of the text above and below the link. You can then send a personal email to each of the blog owners. For this reason. the text in the title is most important. B.Table of Contents Chapter 6: Driving Traffic To Your Blog A. you should consider signing up for a free link exchange system. Submitting Your Blog To RSS & Blog Directories Submitting your blog to RSS & blog directories is considerably easier than submitting fully-functional sites to website directories. which will allow you to freely exchange links with other bloggers and webmasters by looking up their sites and then sending them an automated message. asking whether or not they would be interested in some link exchanges. At the same time. You can start by looking up related blogs in Blog Wise. most experts agree that there's a good chance that it will affect how your site is ranked. 32 . There are two important things to take into consideration when creating link text or code for future link exchanges: the text in the title and the text in the description.
as that will be attached to all of the backlinks you receive from these directories. You will want to first submit to directories that offer certain perks (i. This may generate some quick traffic for you from people who are looking at the latest blogs to be updated. this actually could be a serious faux pas in the long run. there are a number of important things you should take into consideration before you begin to gain leverage on article marketing campaigns. decreasing your leverage on article marketing efforts. You ping your blog at sites like kping. Additionally. you may lose leverage on the algorithm ranking of your site. C. they will probably make up the bulk of your submissions. The only thing you will want to be careful about is the title you use.Table of Contents This automatic system for submitting your blog to RSS & blog directories is known as pinging. which means that a well-optimized article could effectively prevent your own site from capturing the first spot on the search engines. Since you cannot submit to most RSS directories via ping.. the system will automatically send the latest update from your blog to all of the largest blog directorires – usually on the order of about 40 or so.com. While it might seem like a good idea to optimize your articles for keywords you will use for your own site pages. Additionally. If 33 . However. The first thing you will want to consider is your use of keywords. This means that submitting your blog to RSS & blog directories can actually be as simple as filling in your URL and title – and then hitting submit. This is because the article directories to which you submit will unquestionably have more backlinks and higher page rank scores. Leveraging Article Marketing Article marketing – or the process of getting traffic by submitting articles – is considered to be one of the most effective forms of traffic generation currently available today.e. Once you are finished submitting your blog to RSS & blog directories via ping. as you gain leverage on your article marketing campaign. This is because an identical article will only count as unique content on one site.com provides a fairly complete list of RSS and blog directories. you will then want to search out directories that you cannot ping and submit to them individually. submitting your blog to RSS & blog directories will get your blog placed on the front page of a number of blog directories. This is especially true if you optimize for relatively obscure words for which you do have a chance to capture the first spot. first page listings) or have higher PR – as this will confer higher more PR to your blog. Vilesilencer. You will want to make sure that you use your most targeted keyword in the title you submit. When you ping your blog.com and pingoat.
and 3) ensure that articles actually contain high-quality information that will inspire enough curiosity to drive visitors to your site. instead. you could greatly benefit by swapping advertisements. you will want to first compile your list of possible complement sites. it is crucial that you determine whether or not the products potential partners plan on selling are actually high-quality. D. Either ad swap can be quite beneficial if done correctly. even though it was actually your work.. This will allow you to either directly link up with ad swap partners or find them through a third party for a fee. however. if you can find complement sites with mailing lists. But if you decide to swap ads with a similar-sized site that also sells woods. make each article look unique without ruining the information or readability). One of the more common ways of doing it is finding an ad swap group or an ad swap system. Using Ad Swaps There are two major types of ad swaps: list ad swaps and site ad swaps. at best. rather than substitites. Another good way to engage in using ad swaps is to swap solo ads with other list owners. that directory will get spidered before your site. you will end up losing customers if they provide superior service or products. you will gain some customers. which means that directory will get recorded as having provided the unique content.e. For instance. There are a number of ways to go about using ad swaps. 2) modify articles if you perform multiple submissions (i. 34 . let's say you're selling wood. If you want to gain leverage on article marketing and site optimization. A good complement site to swap ads with might be a carving tool site or a carpentry site. You could seriously boost your credibility if you take the time to figure out the webmaster's name. use your site optimization keywords in your resource box and link title. You wouldn't want to advertise anything to your list that plainly is junk. you will need to follow three simple steps: 1) select keywords for which you will not optimize. You will then want to send each a personal proposal for an ad swap. Before you actually being using ad swaps. it is crucial to pick target lists and site s that sell complements to your products. your results will be unclear. If you plan on using ad swaps without a third party system.Table of Contents you submit to a directory. When using ad swaps. At worst. Again.
most experts agree on two things: in order to best optimize for search engines.Table of Contents Additionally. You can also join link swap programs and swap with other high-quality blogs. make small alterations until you have created the best-converting solo ad. The last step in your search engine optimization campaign is to perform offpage optimization. You can do this by searching for each of the returned keywords on Google. you will want to optimize it for a keyword density of 1. but you will also want to look at the top competitors for those keywords (i. you will want to carefully consider your solo ad to ensure that it will draw a high conversion rate. low site returns. Not only will you want to record the search return data in terms of numbers. You can do this by purchasing a subscription to Word Tracker or you can do this by using Overture Inventory to search “aggregate search” records for all possible keywords for which you could potentially optimize your blog. The first phase of any search engine optimization project is researching those keywords. You can do this by using your selected keywords as titles and headers on different pages of your blog. each time. Your next step should be to perform onpage search engine optimization. 35 . You can do this by submitting links to directories that contain a selected keyword in the link title. Record all of the returns you receive for an Overture Inventory search you perform on your given keyword. which you will use for all ad swaps. Search Engine Optimization Any blog owner who wishes to get traffic without constant promotion and marketing will have to use some form of search engine optimization. you must determine which keywords will pull the most traffic for the least amount of effort. Before you start to optimize. you must establish reciprocal or one-way inbound links. are the PR 9 home pages or are they a deep page for an unranked site?) Optimal keywords for search engine optimization purposes will have high search counts. Your next step will be to analyze the site or page supply for your keywords. You will then want to fill those pages will good information about the keyword in question. While search engine optimization is a hotly debated topic. E..5%. and low-quality competition in the top slots. You can do this by sending it out to small segments of your list at a time before using ad swaps. additionally. and you must also optimize the content on your pages for specific keywords.e.
If you use an autoresponder and a follow-up mailing series. what are some other notable traffic generation strategies? The most popular traffic generation strategies today are pay-per-performance (PPP). You can do this by building an overwhelming case for something specific – and inspiring curiosity – and then requiring them to follow a link to where you can either make a related sale or sign them up for a free newsletter. Other Notable Traffic Generation Strategies Other than search engine optimization. You will want to compile it in PDF format. or subscriptions. Viral Marketing With Free Reports & Giveaways Viral marketing is any form of marketing that induces the public at large to market your product for you. which you can do for free by either downloading Open Office or by using one of numerous free PDF creators available.” Getting viral with free reports can be quite easy. When getting viral with free reports. This strategy is often called “getting viral with free reports. All you have to do is perform research on a given topic and then compile a report on a very specific. you will want to carefully build in some type of back-end lead capture or sales capture system. 36 . you can make additional sales without creating a newsletter each week. you will be able to send them periodical advertisements to earn commissions. G. And giving away free reports is one of the best ways to inspire others to perform the viral marketing for you. hot topic.Table of Contents F. This is essentially a form page that requires a visitor to fill in her email address and name to receive a free newsletter before she can receive the report. While simply giving away a free report may induce referrals to your site. How can you build in a back-end mechanism when getting viral with free reports? You can do this in two ways: you can either require site visitors to subscribe in order to get your report or you can include a back-end mechanism in the report itself. Once they sign up. which essentially means that you only pay for traffic when you actually receive some sort of quantifiable benefit from the traffic generation service. it wont guarantee sales. If you wish to require site visitors to subscribe. you can do this with something called a Name Squeeze page. The other method of getting viral with free reports involves building your back-end mechanism into your book. repeat visits.
Another one of the other notable traffic generation strategies which does not fall under the PPP blanket is social marketing. if you hold true to your promises and you help your clients and customers. which is a type of PPP advertising that only charges you when someone actually clicks on your advertisment. While search engine optimization is important. such as Myspace. you can also do it by making phone calls and sending emails. it is crucial that you consider the other notable traffic generation strategies. The last other notable traffic generation strategies you will want to consider are viral traffic generation. For instance. You can do this by contacting potentially-interested buyers through social networking systems. One way is simply by actually creating an excellent product and by providing excellent service for your customers. they will help you in turn by recommending your product to other people.Table of Contents For instance. This can be done in dozens of different ways. 37 . which allows advertisers to bid on keywords and create small ads that will be distributed throughout a search and content network. This consists of marketing your product face-to-face with other human beings. Another way to generate viral traffic is by allowing people to “steal” your products. some of these other notable traffic generation strategies include pay-per-click (PPC). as there is now a free product everyone has access to. you could give away free shareware products. Google is currently the largest server of PPC advertisements. otherwise. but they must find someone else who has it in order to get their download. which people could only receive through referral. you will limit your business to a hobby. This creates a “buzz” about your product and also creates as demand. Overtime. and does so through Google Adwords.
rather than something like Blogger. The last items you will want to consider on this list of recommended blogging tools & resources lists are actually blogging programs themselves. such as Word Press (which you can use for free).com/forum for marketing and optimization tips. which is not specifically for blogs. You will also want to check out searchengineworld. so you can analyze their traffic generation methods. which is easy to use. In this article. Another resource you will want to consider from this list of recommended blogging tools & resources is Vilesilencer. which will increase your search engine rankings and provide visitors with useful links. fully-functional program.com.Table of Contents Chapter 7: Blogging Tools. you should consider using a more complex. Another item from this list of recommended blogging tools & resources you can use to keep abreast with your competitors is Google's blog search. it is an excellent resource from search engine optimization expert Brad Fallon that will help you understand how to optimize your blog for search engines. The first item on this list of recommended blogging tools & resources is SEO Radio. but can be used in conjunction with blogs to provide RSS feeds. which will allow you to find all of your competitors. If you already own a site and want to integrate a blog. which offers a list of blogging directories and RSS directories to which you can submit your blog.com. Tips & Resources A.com and warriorforum. 38 . but will not offer a lot of frills. While this tool isn't specifically for blogs. I will provide some recommended blogging tools & resources you can use to stay ahead in terms of both innovation and optimization techniques. Becoming A Successful Blogger What does it take to be successful as a blogger? Aside from the patience and diligence that it takes to maintain your upkeep – to keep new information on your blog – it also takes some sort of consideration as to how you will improve your blog in the future to stay ahead of the competition. You can find out more at seoradio. You will also want to see what new ideas they have implemented for retaining visitors. The second item on this list of recommended blogging tools & resources is CARP.
The last blogging trick you will want to consider is called “tag and ping. It’s the other stuff you have to do that requires a bunch of work. tools and systems you can use to skyrocket your blogging income easily. Here’s our top list of blogging software: 39 . This will allow you to get your blog spidered and indexed faster. If you aren't going to update your blog frequently. Some of the other good last minute blogging tips & tricks include subscribing to all of your blogs using your Yahoo and MSN accounts after you have spent some time on promotion and banklink generation. then blog at least twice a week (on a schedule) and spend the time to ping after you blog each time. not a helpful tool. they are always great value for money and can save you a massive amount of time. You can learn more about it forums such as The Warrior Forum or Search Engine World. simply stick with your current website and do not add a blog. Some of the best last minute blogging tips & tricks you can are quite simple.” This is currently being pioneered by blog marketing authorities. Additionally. Useful Software & Tools Blogging is fun. This will get your blog spidered faster. it is essentially a bad website. While these require a small level of investment. If you commit to a blog. using these last minute blogging tips & tricks could considerably improve your site's search engine rankings. You have a rough idea of which blogging niche you want to use. C. if you have already have been assigned a page rank and if your blog has been around for at least a couple months. Blogging Tips & Tricks You're almost ready to begin blogging. More last minute blogging tips & tricks include purchasing single backlinks from large sites and many backlinks from smaller sites. such as to stay on schedule and to ping on schedule. If this is the case. You've mastered the basics. You have a rough idea of where you will find content for you blog. These are fairly standard last minute blogging tips & tricks you should adhere to whenever possible. as well as new ideas and free resources you will need to keep up with your competitors.Table of Contents B. We’ve compiled a list of the most useful blogging software. The only things you are missing now are some last minute blogging tips & tricks to get you started.
With the tools below you can jumpstart your social bookmarking and even automate it completely. themes and settings from one blog to as many other blogs as you like. 40 . Automated Blogging Tools WordPress Auto Installer Install and manage multiple WordPress blogs from one central location. WordPress Cloner Clone your plugins. Auto Social Poster WordPress plugin that enables you to automatically submit your blog’s latest entry to many social bookmarking sites like Delicious. RSS To Blog Automatically syndicate your favorite blog posts. Important tool if you manage a network of blogs. and every post you publish will be randomly bookmarked. Synonymizer (Duplicate Content Plugin) This WordPress plugin makes any content unique by replacing words with their synonyms. Simpy. WordPress Blaster Write one blog post. Just list your social bookmarking accounts. A few clicks is what it takes to have your entire blog network up and ready to go. Unlike Auto Social Poster. RSS Bookmarker A PC-based program (not plugin) that will publish your content automatically to social bookmarking sites. Furl and many more. Create auto-pilot websites and monetize with Google AdSense. waiting for this to happen can take a long time. PLR content and auto-generated blogs. Unfortunately.. Blogmarks. this handles all content from regular websites as well as blog post and RSS feeds. but publish different variations to as many blogs as you want. and publish them as blog content. automatically. Easy to use and works best for article sites.Table of Contents Social Bookmarking Tools: Social bookmarking is a great way to get links to your blog.
Affiliate Elite Use this software to discover the most profitable affiliate products to promote from your blog. All you need to do is enter a keyword and the software pulls out relevant sentences for you. and also spy on AdWords competition to see which affiliate ads are converting the best. this tool can single-handedly get a TOP 10 Google ranking. LightPop (Popup Plugin) This plugin generates a cool “lightbox” popup for your Wordpress blog. instead of blogging aimlessly. This paid Wordpress plugin is the best deal around for affiliate marketing bloggers. here are some tools that will help you become a super affiliate in your niche market: Ninja Affiliate Automatically turn any keyword on your blog into an affiliate link. it’s much easier for you to get high rankings in Google. and you can use to sell products. and you have a high-quality article to publish! Affiliate Marketing Tools If you’re planning to make money blogging with affiliate programs. If you’re running a niche market blog and have targeted the correct keywords. and grow your backlinks automatically with no extra effort on your part. All you have to do is re-organize them and make minor changes. Instant Article Wizard Research and write articles easily with this nifty tool. Total control over link frequency and formatting.Table of Contents SEO and Content Creation 3 Way Links Network Add your blog here. 41 . or generate leads for your business. increase your RSS subscribers. Keyword Elite Use this software to research the keywords that you want to target for your blog. With a list of keywords.
Analytics companies often offer their services to Webmasters who operate websites. Affiliate marketing: a process of marketing products whereby an affiliate sells the products of others in exchange for a commission and the merchant who originally sold the products benefits from increased visibility and increased sales. Affiliate brokers: companies that match affiliates with merchant companies so that both can mutually benefit from working together. Article marketing: a marketing scheme where someone writes articles and posts them on free article sites for the primary purpose of increasing links and driving traffic to your website. Blacklist: a list maintained by email providers that documents known spammers or people and companies that send unsolicited spam emails to their customers. Analytics: describes companies and software that track how people navigate the Web and who Web users are and what their habits are. Black hat: in SEO terms. refers to a type of SEO usage that can be considered shady and manipulative and is sometimes referred to as spam. Autoresponder: a computer program that receives emails and then sends immediate responses to those emails. Affiliate: a person who sells others’ products in exchange for a commission on sales he or she generates. AdWords: a Google product that allows advertisers to sign up and advertise on Google’s search engine page through contextual text-based advertising that relates to the terms on the page. 42 .Table of Contents Glossary AdSense: a Google product that provides advertising to publishers who have their own Web space and want to post advertising on that space. Often black hat SEO can have consequences including search engine bans. ALT text can be viewed in most Web browsers by hovering your mouse over the image. ALT text: a piece of code that is associated with pictures posted online that briefly describes what the picture is.
43 . Posts are often sorted by tags and categories. Contextual ad: popularized by Google. The first website is viewed only by search engine bots. Cost per action (CPA): a marketing term that indicates that payment is made after the customer takes a desired action. allowing the website to make money off of selling these email addresses to others. to receive emails from other companies. your CTR would be 10%. Cloaking pages: a black hat SEO technique that provides two websites. the CAN SPAM act is law in the United States that attempts to prevent spam email or unsolicited email for marketing purposes. Bot: a program created by search engines with the sole purpose of scanning websites and saving the data in a large database. Co-registration: in email marketing.000 people but only 100 people click on that ad. Cost per click (CPC): an advertising model that states that the advertiser pays for advertising but only when a user clicks on that ad. generally with a checkbox. both of which are defined by the writer of the post. The other version is viewed by actual visitors to the website. For example. For example. During co-registration. refers to the practice of collecting opt-ins for more than one company or organization when visitors visit your website and sign up for emails from you. if a CPC ad appears on a website and is seen by 1. This process is referred to as “indexing. This action can result in a search engine ban. the visitor chooses. if 100 people visit a website and 5 of those make an actual purchase. an affiliate may be paid $10 but only when the customers take a specific action like signing up for an email list.” CAN SPAM Act: passed in 2003. the conversion rate would be 5%. the advertiser only pays for those 100 who actually made a click. these are text-based ads that appear on SERP’s and other websites based on the contents of the website or the keywords used in the search. Among other rules. For example.” a blog is a collection of “nodes” or posts that generally appear in date order. if 100 people visit a website and 10 of those click an advertising link. Click through rate (CTR): a ratio often described as a percentage that describes who has clicked on a desired link versus all people who visit a site. CAN SPAM requires emails originating in the United States have an opt-out notice on them.Table of Contents Blog: short for “weblog. Conversion rate: describes the ratio of people who take a desired action compared to all visitors. For example.
Doorway pages (see "cloaking pages") Email marketing: a type of marketing whereby a marketer collects email addresses and then periodically sends marketing messages to those on the email list in order to drum up sales. Keyword: a word that appears frequently within the text of a website’s contents that describes the topics within that website or individual Web page. an advertiser may choose to purchase 10. called an “impression. This term is similar in meaning to cost per thousand impression or CPM. Indexing: what search engine bots do when they collect information from websites that they’ve crawled through. Link building: the process of trading links. this means the cost to the advertiser for every thousand times the ad is seen on a website. adding links to directories. 44 . and more. CPM (cost per thousand impressions): generally used in Google AdWords. Folksonomy: also known as “tagging. eBooks. digital music. and more in order to increase page rank within search engines that count the number of inbound and outbound links as part of the indexing process.” is a word that describes the organization that occurs when users organize and categorize content themselves rather than allowing someone or something else to do this for them. Joint venture partners: a kind of affiliate that has a more substantial role in the sales process of a product. digital video files. collecting data. Direct submission: a search engine submission technique where the site’s creator submits a new website directly to the search engine without waiting for the search engine’s bots to index the site.Table of Contents Cost per impression (CPI): an advertising model where the advertiser pays a certain amount of money so that an ad will be displayed on a website a certain number of times. A JV partner adds significant value by making considerable numbers of sales through his or her sales channels. Digital product: a product that can be instantly downloaded online.” For example. Examples include software.000 impressions of an ad for $100.
45 . Pay per click (PPC): an advertising system where an advertiser pays the advertising company money based on the number of times an ad was clicked by visitors to search engines and other websites. Meta tags are often reviewed and counted by search engine bots and are indexed with the rest of the page’s attributes. or both. only through using SEO techniques that optimize keywords and thus increase page rank. Organic search listings: listings that appear within a search engine that are ranked and chosen by the search engine. Popups: an additional website or window that appears whenever someone visits a website. but can also be popups that only appear on that website through the use of dynamic programming. Meta tag: a property that’s added to the raw code of a website and indicates the description and keywords within that site. Merchant: someone who sells a good or service. a term that describes when a visitor gives their consent to either receive emails from you.Table of Contents Link farm: a website that’s a “free-for-all” of link listings for the sole purpose of increasing page rank. Since rank is determined by the search engine. receive emails from your marketing partners. PPC also involves keyword bidding where advertisers decide which keywords to advertise under which determines how much the advertiser will pay for each click by a website’s visitor. Opt-in: in email marketing. Link farms are known to actually be detrimental to a website’s page rank within search engines like Google. advertisers can’t increase their rank by paying money. Paid inclusion: a system where a search engine will include a listing in their search results and even give that listing a prominent placement for a fee. Page description: a type of meta tag that appears within the code of a website and is a short paragraph describing the contents of a website. Popups can consist of entirely different web pages that load whenever a visitor goes to a website. PDF: stands for “portable document format” and is a file type created by Adobe for documents that can be read on nearly any computer platform.
if you invest $100 in a project that eventually makes you $250 in profits. photos. Examples include MySpace and Facebook.0 application that brings together friends from anywhere in one single location to chat. Sitemap: typically a separate page on a website that shows all the links that a visitor can access within that website in one single location. Search engine marketing (SEM): the entire plan used by a website to promote itself through search engines.0 application that allows users to save their favorite links. pay per click (PPC) advertising. share them with others. and comment on them with other users. Trackback: in blogging. links. Search engine optimization (SEO): the process of smartly using keywords. This title shows up in the title bar of a visitor’s web browser and search engines save this information when indexing websites. and more. is a referral system where you can link to another blog post as a reference to your own blog post. Social networking: a Web 2. For example. join groups. and web content. Tagging: much like keywords. SEM can include techniques like search engine optimization (SEO). share pictures. your ROI is $150. a link will appear to your blog post indicating that you have cited that particular entry in one of your own entries. design. tagging is the process of adding descriptive words to blog posts.Table of Contents Return on investment (ROI): a ratio that shows the difference between what has been invested in a project and what that product has grossed in terms of profit or loss. On the other blogger’s blog. videos. and other website elements to increase the ranking of a website within a search engine. and more. Spider (see "bot") Syndication: a system where someone can access content written by someone else and directly add that content to their website using a program designed for this purpose. Social bookmarking: a Web 2. Title tag: a type of meta tag that is embedded within a website’s code and gives the page a title. Search engine results page (SERP): the page that results when you enter a search term into a search engine. 46 .
White hat: a type of SEO at uses quality. Examples of viral marketing include viral web videos that Web users share because they provide some intrinsic value other than being a marketing message. Virtual real estate: describes a website with the primary purpose of providing good content and getting visitors from search engines that come for the content and come back frequently. non-exploitive practices to increase page rank and thus increase the number of visitors to a website. Revenue is generally produced through posting advertising on these sites. Whitelist: a list maintained by email providers of domain names which are allowed and not counted as spam when emails from those domain names are received by the email provider’s users. 47 .Table of Contents Viral marketing: a type of marketing scheme that relies on users to spread a marketing message rather than relying on traditional advertising methods to do so.
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