HISTORY OF ASIAN PAINT ADVERTISING

Add: Asian Paints : Kushi Ke Rang Year: 1990 Objective : To relate asian paints with happy moments. To attract those segment who usually have white wash/paints on festivals. Target: House hold Consumer About add: This add tells about military man who was returning to his home while returning he was thinking to have wall paints on deepawali but when he reached home he saw that walls are shining like stars and everyone is happy.

Add : Royale –Truly Royale—Nawab Patuadi; Year : 1992 Objective : To attract rich people who wants status and luxury

Add : Apex ---Beauty Guard. Year : 1997 Objective : to attract those consumer who wants protection from rain and long lasting paint About add : In this add shows that when brother in law comes to India he comment on one bungalow without knowing that this is his sister bungalow. Add : Ronak Royale Kee -----Jagjeet Singh . his sister feels insulted . then his brother in law suggest to sister to use asian paints . Year : 1996 Objective : objective of this add is to attract those professional who wants peace and feel good Target : Professional About add: this add tells about Jagjeet Singh house where asian paint has been done and when he see his wall which so smooth and shining he feels as his musical rhymes appear on wall.Target : Niche segment About add : In this add Nawab Patuadi palace is shown where white wash and paints are going on. As they have white wash every year but ruined away in rain. After white wash/paints palace looks like new palace. In this add asian paint is related with Nawab status.

Add : Touchwood. Year : 1998 Objective : to attract those house hold consumer who use lot of furniture and want to use for longer period Target customer : house hold consumer About add : This add shows about furniture paint which protect furniture from scratch and cuts and keep the furniture for longer period Add : Utsav --. Year : 1998-1999 Objective: to attract those customer who wants good happening in their life Target customer: house hold consumer About add :This shows that when boy select a girl for marriage but his parents says no due to simile white wash then boy give them Utsav asian paint to have white wash. . and after few days his parents says yes.Shadi. This shows that how Asian Paint save the relationship.

Sunil Babu –Time Proof Beauty .Kushi Ke Rang. Year : 2001 Objective : focusing on house wife as after work they invite friends for kitty party and gossiping Target customer: house wife About add: In this add one lady comes to her neighbor house for gossiping but as she enters she saw walls . they organized a party and every one start coming and family members feel good and happy.she touch the wall which are so smooth and clean and feel good. Add : Ace & Apex----. Add : Tractor Emulsion—Tractor Smooth Paint. About add : This add tells that people who use Apex Asian paint they don’t afraid from rain. Year : 2001 Objective: to attract those customer who afraid from rain. Year : 2002 . Year : 1999-2000 Objective : to attract those customer who wants their relatives and friends come to their house Target customer: house hold consumer About add : here one family is shown where each member is not happy as no one coming to their house but after having Asian Paint white wash. as it protect the wall from rain and people come out from their home and enjoys the rain. Target customer : youngsters and family member.Add : Asian Paints --. Add : Apex Barish.

Once you have white wash/paint with asian paint it remains for longer period. it gives new feeling like shiny walls. Add : Asian Paints—Har Ghar Kuch Kehta Hai. which motivate them to decorate the wall and appreciated by others. they purchased new home. wife become old but his houe is still shining and when sunil babu passed away his wife married to another man but his house was stil shining. As Asian paints gives them emotional touch. car and wife and says badiya hai but when they come older stage Sunil babu’s damaged car standing in garage . new car. one neighbor asked sunil babu about his new home. Year: 2002 Objective : Attract customer with different shade. smooth and clean walls. Target customer: house hold consumer (family) About add : This add shows that every member in a family choose their colour.Objective: To attract customer who wants paint for longer period. . Target customer: house hold consumer About add : this add tells that when Sunil babu was young married couple. Target customer: nuclear family About add : this add tells that when a family with kids purchased a house and use Asian Paint. Year : 2003 Objective : to attract those segment who love’s their home. mind relaxation. Add : Asian Paint—New Family.

wife and other family members as red color is symbol of love and if you red color it will increase love and affection in your life. Akshay khanna sitting near swimming pool and thinking about his old childhood memories. Target customer: nuclear family (couple with 1 kid) About add : when couple enters in a new house they select Asian Paint to decorate their walls as every house tells about something and fulfill your dreams.Add : Asian Paints---Har Ghar kuch kehta hai (couple in new house). . Add : Royale ---. Target customer : Individual man who wants happiness in life About add : This add is about perfection. Year : 2003 Objective : to focus on those customer who wants perfection and happiness in their life. Add : Asian Paint – Har Rang Kuch kehta Hai (Red). Year : 2003 Objective : this add focus on those customer who wants to fulfill their dreams.Something in Life (Deserve Perfect Wall – Twin kids). Year: 2004 Objective : to attract those segment who love color Target customer : House hold consumer(family oriented add) About add : This add is about love and affection between husband . he decide to use Asian Paint for wall and hang his childhood photo frame with his brother and father on that wall.

every one in the family enjoying dancing where yellow color is related with walls as they have yellow color in their wall which shows yellow color is a symbol of happiness. finally they make picture of tiger. Add : Ace & Apex ---Badhiya Hai ----. . one man says that he has used simple paint and another man says that he used Asian Paint for outer wall. in this add two kids looking towards wall thinking how to decorate this wall and for that they start cutting paper and clothes . Add : Har Ghar Kuch Kehta. to protect from black spot and which is long lasting.Add : Asian paint --. Year : 2004 Objective : To focus on those customer who relate their happiness with color Target customer : House hold consumer (Family) About add : In this add small girl wearing yellow saari and dancing.Time Proof Beauty .Har Rang Kuch Kehta Hai (Yellow). Year : 2004 Objective : telling advantage of Asian Paint Target customer : head of the family About add : In this add two man are talking about their house. Year : 2005 Objective : To influence kids Target customer : Kids About add : This add is about Asian Paint . It means if you use Asian Paint it create ideas.

. Year : 2006 Objective : To attract those group which wants to be at top Target customer : house hold consumer (house wife) About add : This add shows conversation between two house wife’s where one house wife showoff about what she had. which shows Asian Paint protect from every thing Add : Royale Play –Fantastic (Saif and Soha Ali Khan).Chote Nawab. when horse passed away. Add : Apex Ultima --. where another house wife get little frustrated and asked her husband to do some thing and suggest to use mind and use Asian Paint for home. He has to face running horse. than Saif decided to use Asian Paint texture which suits the frame.Add : Tractor Emulsion ----Yeh Sirf dekhta Mehenga hai. he was full of dust but walls of house remain clean. Year : 2006 Objective : to influence general people by showing its quality and advantage Target customer : house hold consumer About add : This is the story of Chote Nawab who is showing his bravery infront of villegers. which keep them at top. Year : 2007 Objective : to focus on those customer who wants satisfaction Target customer : house hold consumer About add : In this add both Saif and Soha Ali Khan trying to hang photo frame on wall but walls color does not suit . He was standing infront of his house which is painted by Asian Paint.

Year : 2009 Objective : to acknowledge people that how much useful is asian paint Target customer : house hold consumer (party loving people) About add : This add is tells that if you use Taflon protector . Target customer : house hold consumer (older people) About add : this add is about comparison between man and his house. as man’s age increases he become older and his hair become white but once you use asian paint .you have to not worry about any kind of scratch or even some thing falls on wall like tea or coffee Add :Asian Paint –Sampler-Choosing (Colors made easy). . to show different shades of color and choose best Target customer : kids and mothers About add : this add says that before using Asian Paint try sample color and which suits best use that color. Year 2008 Objective : To attract those who wants long lasting paint. Year : 2009 Objective . Add :Apex Ultima. Year : 2008 Objective : to influence people. who can use paints for any occasion Target customer : house hold consumer About add : This add tells about two men who are attending marriage arrangement where every thing is in jugard but house is painted with distemper which gives glow like plastic paint.Add : Tractor Emulsion – Budget Distemper Ka ---Shaan Plastic Paint ki.as time passes nothing happened to that house and it still shining Add :Royale – Royale Party (Saif Ali Khan).

Add : Royale Paint – Karthik Calling Karthik. Target customer : house hold consumer About add : In this add Deepika Padokane is trying different texture of Asian Paint on wall to select best one and also which look good Add : Paint calculator (Corporate). Year : 2010 Objective : To inform the target customer about their web site from where they directly choose the color and budget Target customer : house hold consumer About add : this add shows that first younger brother use take advise from his elder brother but when he got married and purchased new house he didn’t ask his brother for which paint he use. He directly use Asian Paint web site and select the color and budget for his house . Year : 2010 Objective : to inform about different texture of Asian Paint. Year : 2009 Objective : use Asian Paint to feel good Target customer : house hold consumer (bachelor) About add: this add shows that when you get up in the morning and see things are lying on the floor walls gives you bore feeling then use Asian Paint to feel good and happy.Add : Royale Paint (Saif Ali Khan).

Year : 2010 Objective : To inform the target customer about their web site from where they directly choose the color and budget Target customer : house hold consumer About add : This add tells that Ask Aparna is a site where you can chat with her and ask about different color of Asian Paint. .Add : Ask Aparna (Corporate).

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