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Cash Flow Handout. a. http://www.soe.ucsc.edu/classes/ism050/Winter11/Cash_Flow.pdf 3. Case Studies (Remember Key Points) a. Frito-Lay b. Cisco c. Alibris 4. Lecture Notes. a. 10 lectures
5. Readings Lecture 1
1. Definitions: a. Business Process: task that business perform to create good b. information systems: software’s, hardware, and networks that collect info in an organized manner c. Supply Chain Management: the oversight of materials, information, and finances as they move in a process from supplier to manufacturer to wholesaler to retailer to consumer i. Ex) Factory->Ship->Warehouse->Store->Customer d. Customer Relationship Management (CRM): Sales, Marketing, Technical Support i. Ex) Customer->Service e. Inventory Control: supervision of supply, storage and accessibility of items in order to insure an adequate supply without excessive oversupply f. Transaction processing: information system that collects, stores, modifies and retrieves the data transactions of an enterprise. i. Ex) Paying Bill online g. Enterprise resource planning: Combining SCM, CRM, Inventory control, transaction process, etc. h. information technology: Computer, Hardware and Software (telecommunication) 2. Status quo of businesses today, global competition and its consequences. a. Status quo: globalization (competitive environment) i. Global Competition (outsource), Information Revolution(easy to find info about competitors), Knowledge worker b. Global Competition (design, manuf, assembly, materials) i. Apple parts are from different parts of the world ii. Increased competition 1. Global Market vs Local; Pressure to be more efficient 2. Increase use of IS to create, deliver and use info 3. Global enterprise needs to share info quickly (design, forecast, materials available, monitoring, managing, and communicating 3. The rise of the 'knowledge worker', and its place in current enterprise. a. Increasingly depend on IS to do work i. Create, acquire, process, analyze, and use info b. Who are knowledge workers i. Sales Exec, Product Managers, financial Analyst 4. Definitions: a. Application: Software program that provides direct and specific value to an org (Microsoft word)
Data processing era (1960-1980) i. Support 1. Information resource manager was DP manager a. (old computer term -> New computer) Lecture 2 5. . IBM 360: mrk share 60-75% v. 1960. Were slow.Comp communicates thru radio signals vi. Tech Evolution a. Science vs Commercial 1. Economy dominated by multidivisional business a. Milestones 1. DP ERA 1. Purchasing. 1969. W/in each division (corporate). engineer.Unix operating system developed-allow users to manipulate files 3. IT History a. Infrastructure: infrastructure is the physical hardware used to interconnect computers and users. HR mngmt. IS evolved frm supporting lower function to higher level functions a. simple arithmetical calculation 2. Networked application: Distributes programs across 2 or more computers which collaborate in realizing an application (distributed database) c. platforms. Metcalfe invents Ethernet (1973). those that have been inherited from languages. Production Op mgmt.mini-computer 2. Companies purchased mainframe computers to manage data. Schedualing b. finance. Low: Inventory. Information Tech: Suite of tech that manage the storage. In charge of supporting biz but not how it was ran viii. Computers for scientific and defense: Simulation & calculation 2. *PC’s on every desk+ g. and techniques earlier than current technology. etc) ii. Medium: Accounting mngr. expensive but made it possible to process large data and transaction iii. Business in DP era 1. First stand-alone mainframe> Terminals attach to mainframe>Timeshared vii. Centralized vs decentralized i. Falling btw Operating System and App Ex) Web Server f. Mainframe Computers: 1. Responsible person of IT 1. Software: OS e. etc Hardware: computers. Commercial: IBM dominated mrkt. (Accounting. communication. Middleware: computer software that connects software components or some people and their applications. they have functional depts. time-shared: A technique permitting many users simultaneous access to a central computer through remote terminals h. organizing all technology related services into a single business unit that then provides services to the entire organization: Payroll and Accounting ii. and manipulation of info d. Routers. legacy applications: apps implemented in tech of yesterday. Ex) Cable Lines.b. leased for $3250 p/month iv. gives individual business units the responsibility for control over local IT resources with little or no consideration of other units.
NETSCAPE: browser. Lots of vendors selling equipment-more decisions to make than DP mger 3. Monitoring yr to yr growth 2. Internet Phenomenon a. compared planned revenue with actual rev. Epson Printer) a. Before Computers: difficult to do once a year. Dot com book 4. Security Risk iv. Analyze return and risk of expected profit-new buildings 2. assets. Networking era (1995. x. Internet built on open standards-scalable b. 1776: Apple is founded b. 1983: Compaq introduces first PC clone. Era permitted new ways of doing business . 1975: bill gates and paul allen found Microsoft 3. Transition from maingrame to microcomputers not easy a. Capital Budgeting 1. Higher: Corporate wide Planning (profit. Dp managers put restrictions on PCs . prodice profit and loss statement and end of yr balance sheet to compare with previous yrs 4. liabliltes. 1984: Dell was founded iii. Companies of this era a. users defied them 1. Microsft OS . Server housed as organizational data b. High power server 2. Easy to manage one central mainframe than a PC on every employees desk ii. Building up to Micro Era 1. PCs threated DP manager i. Data not centralized>replication of accounting iii. Control expenditures amid at generating revenue during chalendar year-made easy by computers a. Company’s revenue doubled. IT managers used techniques for internal networks-“intranets” i. Could easily hook intranets to outside world 2. Organizer converged on client-server networked architectures 1.Sun microsystem introduces wrkstations (for science) 1.c. Before computers: calculation was complicated. Client PC allowed user to have direct access to their own computer a. Accounting of : Rev. 1982. Better budgeting> consistent growth xi. Annual Budgeting 1. CISCO: 1983 developed a router-100 billion mrkt value b. 1974: Xerox Parc Develops 1st computer with mouse 2. Micro-Era (1980-1995) i. HR) ix. Users wanted convenience of wrd processing Ex)spreadsheet c. Consequences: every level of org could be accountable for their own ROI 4. Time line 1.Present) i. 1981: IBM introduces first PC (intel develops CPU. and after: easy! 3. Apple too ii. IBM adopted by commercial mrk and others followed i. break down profit and loss to each level of corp hierach. After computers: could close books easily. expenses. proft and loss statement 3.
Customer could self-serve themselves 5. Customer> Orders 1. Ex) ads. Information System Roles. online payment Intranets and extranets.6. 7. Coordinate flow of info between functional depts. (pyramid) a. e-commerce and enterprise communication and collaboration 11. a. Information Resource management a. E-Business: the use of IT to inter network and empower 1. sales. Intranets (inside the enterprise) b. and mrking of goods and info over computer networks i. b. Ex) Order Fullfullment ii. Similar with small and big companies (mgr) e. Business process. Cross Functional Process within a function i. A business process that crosses over multiple functions 1. Who is the Chief Information Officer i. Top: Competitive advantage: IS support of start for competitive advantage d. Student To financial Aid. Sense and Respond: IT innovation of every cmpny Responsibilities of the IT person. Need info into hands of workers to be more productive b. E-Commerce: buying and selling prduct and info over computer networks . Inventory Control (Business Function)>Check Stock 4. a.challenge to manage thousands of computers How the networking era has evolved to affect E-Commerce a. Finance(Business Function)>Credit Check>Enter Order 3. Order fulfillment. 9. Student to housing) ii.Create automatic credit check removing unnecessary steps ii. Middle of pyramid: Effectiveness: support of biz making decsions c. Business Processes. Where does IT fit into this i. New product idea>Find sales by channel data>conduct focus group>demographic data> Combine info to make decisions d. Employees can check benefits on web browser b. 8. E-Commerce: the buying and selling. a. Extranets (between enterprise and partners Lecture 3 10. Increase speed and reduce errors 2. a. Warehousing (Business Function)>print packing list> find goods>Ship c. Business Function: a group of ppl with related skills (specialized) –Engineers. Business Process: A designed succession of actions to accomplish results-Order fulfillment i. how this has evolved into IT today. For IT manager. Enrollment process at small university (student to UC) vs Big university (Student to billing. Bottom of pyramid: Efficiency: support of biz process and operation b. a. Carrying out as business process 1. SALES(Business Function)>take Order 2. finance b. Strategic realization: info is the resource to be managed not just data i. sales. customer support. Process tend to be more simple than orgs i. Responsibilities: identify the person responsible for all IT functions at an enterprise Early history of the internet.
hardware resources.12. feedback. Record and process data from business transaction (Credit card transaction process) ii. Recall: What is a system: i. Ex) Process control system 1. Role of IS in business Process Reengineering? i. -> AUTOMATED CREDIT CHECK-no need to check stock. a. 2 types: real time and batch processing iii. Components of IS. People resources. processing. Transaction Processing System i. a. Information System Categories. What is business Process Reengineering? i. Components of IS i. Input. Minor improvement to a business process is called STRAMLINING THE BUSINESS PROCESS 1. data resources. A group of interrelated components working twds the attainment of a common goal by accepting inputs and producing outputs in and organized transformation process 1. software resources. network resources . 13. Often enables complicate business process made simple. output. How to streamline a process. IS doesn’t always drive BP reengineering b. Rethinking and redesign of a business process ii. enter order 14. Monitoring and control physical process (industrial) b. control c.
or customer service.com: uses customer reviews-help customers decide on which items to buy . Create new products and services that include IT components ii. Ex: Bobs Dentist Office i. Be able to perform a Porter model analysis on the midterm. and others 19. Amazon. a. Use IT to lower costs of customer or supplier b. suppliers. Cost Leadership Strategy i. Develop strategic business relationships with customers. subcontractors. increasing the investment/complexity of the technology required to compete in certain industry or market 20. Alliance Strategy i. Lock in customers and suppliers [Reader pp44]building valuable new relationships with customers and suppliers b. Switching Costs [Reader pp45] investment in information system technology can make customers/suppliers dependent on those convenient/efficient systems thus switching to others may cost c. Use IT to manage reginonal and global business expansion ii. User IT features to reduce the differentiation advantages of competitions iii. efficiency. Threat of substitutes [bottom] 17. PML a model to help understand competitive environment. Growth Strategy i. Porter model. Differentiation Strategy i. improve quality. Why Porter Competitive model is useful a. Make radical changes to business processes with IT that dramatically cut cross. Other Competitive Strategies a. Porter’s Competitive Forces *Reader pp42] a. internal processes 18. Innovation Strategy i. Develop unique new markets or market riches with the help of IT iii. Use IT to reduce cost of business process ii. Bargaining power of suppliers [left] iii. Bargaining power of customers/buyers [right] ii. USE IT to diversify and integrate into other products and services e. Use IT to create virtual organization of business partners ii. Some Examples: a.Lecture 4 15. Develop new IT features to differentiate products and services ii. 16. Rivalry of competitors (intra-industrial competition)[middle] iv. Porter’s Competitive Strategies *Reader pp43+ a. Question to Ask: How should a business professional think about competitive advantage b. Threat of new entrants [top] v. Barriers to Entry [Reader pp45]: invest in complex IT infrastructure discouraging company’s to enter mrkt d. Use IT features to focus products and services at selected market niches c. d. a way to evaluate competitive environment.
or deployment of IT f. procurement d. The complete model deals with the environment which a company competes b. customers design their own products and buy it online c. chain. THINGS TO REMEMBER i.1) 1. views a firm as a series. . Compared w/ streamlining the business process which means minor improvements to business processes 5. HR management. A fundamental rethinking and redesign of business processes 2. Manufacturing 1. therefore adding marginal value to the firm ii. Sample Value Chain i. PRIMARY/business PROCESS i. MEDTRONICS sell “smart” heart implants. A group of people w/ related specialized skills eg. developing strategic use of IS for basic process that add the most value to products/services ultimate objective is value to customer g. Porter’s Value Chain *Reader pp46+ a. Agile company [Reader pp55] 1. Partnering with vendor> Buying> Manage Inventory> Distribute inventory> Operating Stores> Mrkting and Sales 2. design.3. Firm Infrastructure. R&D > Engineering> Production? Mrkting> Sales > Service ii. automatically update your health file d. can make a profit in markets w/ broad product ranges. Starts with the original idea in research and tracks its progress all the way down to customers c. EX) Support Process on top i. highlight where competitive strategies can be applied iii. order fulfillment 4. Business Functions 1. support mass customization iv.1)[Reader pp52] 1. Inbound Logistics>Operations > Outbound logistics >Mrkting & sales > Customer service e. Retail Industry 1. Evaluating decisions like outsourcing. Tech Development.b. or network of basic activities that add value to its products and services. Ability to prosper in rapidly changing environement (FREE [lower cost] PERFECT [defect free] NOW [customer service ]) 3. can produce orders in arbitrary lot size. LEGO offers downloadable software. Value Chain Purpose i. The value chain address the flow of a product through the organization i. A way of clarifying a company’s activities and how they help deliver value to customers 1. short model lifetimes (mass customization) 2. etc 3. Business Process Re-engineering (also called Business Transformation in Messerschmitt 3. Business Process (also in Messerschmitt 3. sales. NETFLIX recommendations: based on similar interest and what friends like Lecture 5 1.3. A designed succession of actions to the accomplish of some result in a business eg.
Extranets [Reader pp57. get emplyees share what they know 2. Librarian (yahoo) Recommenders (amazon) 25. User submits questions-Publisher Answers (EMAIL) b. Data: # . and communication of information ii. Recognizable patterns of data organized so as to inform or influence the user in some way 23. Incorporates storage. Classify These: SV. How these roles keep on changing by networked computing c. Disseminate knowledge throughout company.5] 8. Managing an org: coordination+Communication 27. Authors-Publishers (creates the info-makes available). This is all well explained in the cash flow document from the class website. Knowledge management system . etc 22. principles derived from information b. Information Push & pull [Messerschmitt pp46~50. Table 2. An organizational Application (supports organization) iii. What is an Application i. at the bottom of this document. PUSH : User Request Specific Inforamtion i.User decides what to do (NEWSGROUP&WEB) 26.10] a.3. Types of Organizational Application . Intranets. Messerschmitt 4. SF. Enterprise/ Organizational Applications [Messerschmitt pp60~72] a. RoR.6. indexer or organizer b. Virtual company [Reader pp57] 1.Facilitated this dissemination. CN. Knowledge vs. Knowledge a. Information (refer to [Messerschmitt 2. Knowledge Management [Reader pp58~59] 1. search engine on a company intranet 10. manipulation. Information a. an organization that uses IT to link people. Information Pull: User subscribes to information i. pp 39~41] Explicit Knowledge: Data Documents. Wisdom: Insight or judgement acquired from extensive knowledge i. assets and ideas 7. Knowledge creating company -Create new business. relationships. Often called enterprise application ( enterprise is organized w/ commercial mission) iv. 11. Publisher provides useful notifications. Concepts. 39. truths. 16 24. Roles of Information Access a. Users> Author or publisher. Characters. Lecture 6/7: 21. Information [Messerschmitt pp39~41] a. Computer software that performs useful capabilities for a user 1. Indexers (classify info-yellow pgs). Things that can be stored in computer Tactic Knowledge: That cant be written down: How To ride a bike in head Company value is In its knowledge (patents) 9. Cash Flow. Frito-Lay’s Case.
sales. MRP: production planning and inventory control system 1. Each Functional Department had its own LEGACY APPLICATION 31. Product Support over internet 28. DEPLOYMENT (training. to fulfill order c. WHEN are they required iv.testing). Enterprise i. Transactions are accumulated over a period of time and processed periodically 3. What Items are required 2. etc) 30. Initially was a planning tool 1. Radicatl re-thinking and re-design of business process i. Record and process data from business transactions 2. DEVELOPMENT. ERP (Enterprise Resource Planning) [Messerschmitt pp79~81] a. Supports a single functional dept ii. replenishment iii. increase efficiency. applications deployed years ago using now-obsolete technology. Until not anticipate dproblems occure Y2K. Business Transformation (Business Process Re-engineering) a. DESIGN. A designed stream of activities to accomplish some results in a business 29. DEPARTMENTAL i.which made many enterprises relapce their legacy sytems with ERP solutions . Legacy Applications [Messerschmitt pp81. Business Processes [Messerschmitt pp76] a. Batch transaction processing a. Transaction Processing Systems a. Departmental Application 1. Combine what people can do well with what computers can do well iv. Ex. improve quality iii. Take: Product demand forecast. MATERIAL (MANUFACTURING) requirements planning_MRP i. 5 phases 1. Later added order processing and product costing v. Ex: An account mgmt. inventory balance. an obstacle to enterprise app i. Enabled by Networked Information System ii. Precursor of ERP ii. Coordinate info btwn functional depts. Minimize cost/time.a. On-line Transaction Processing [Messerschmitt 72~73] a. ANALYSIS. Support purchase/delivery of goods and service 1. OPERATIONS (supporting application-Production. Workflow b. sidebar] a. Support enterprise-weid processes and goals ii. How many are required 3. app for actng dept iii. Transactions are processed immediately 4. Commerce i.
Table 3. sidebar] 1. benefits: history stored. Electronic Commerce [Mschmitt pp83~89]: The buying and selling of product over computer ntwrl 14. Data Warehouse [Messerschmitt pp83. modular 6. *O’Brien Ch2+) *Messerschmitt pp77~78] 3. CRM. consolidation of data from spread databases Lecture 9: 13. Key features: multi-functional.com sells books to consumer i. Programmed in different languages. consolidation of data from spread databases 3. Customer Care or Customer Relationship Management (CRM) 5. integrated. Commerce Applications 1. an obstacle to enterprise app 5. ERP (Enterprise Resource Planning) [Messerschmitt pp79~81] 4. A designed stream of activities to accomplish some results in a business 2. Data Warehouse [Messerschmitt pp83. 3 types of e-commerce [Messerschmitt. applications deployed years ago using now-obsolete technology.etc e. Knowledge Management (also in *O’Brien Ch2+) 7. ERP Application support different business process that are standardized across orgs i. What are advantage and disadvantage compared to a retail store or direct mail catalog 1. a very large nonoperational database that systematically captures information from a number of operational OLTP databases. Decision Support [Messerschmitt pp81] 7. Direct Procurement: ongoing. a very large nonoperational database that systematically captures information from a number of operational OLTP databases. and scheduled procurement iii. sales. The relationship btw firms involved in direct procurement often called a SUPPLY CHAIN .b. consistent. different data formats c. Knowledge Management (also in *O’Brien Ch2+) 8. benefits: history stored.4. mass customization. Accounting. automate order taking. Lecture 8: 1. Some data was shared btw departments by duplicating it d. 2. material mngment. HRM. Business Transformation (Business Process Re-engineering. Advantage: Consumer: Check prices. recommendation. Procurement: one enterprice purchases goods or services from another ii. Consumer (B2C) Example: amazon.. sidebar] 1. Legacy Applications [Messerschmitt pp81. sidebar] 1. Decision Support [Messerschmitt pp81] 6. real estate c. order tracking. Inter-Enterprise (B2B) i. BUSINESS: global reach. 2. price discrimination b. CISCO Case study. Business Processes [Messerschmitt pp76] 1. supports organizations engaging in commercial relationships w/ one another 4. pp84] a. Inter-Consumer (C2C) Example: ebay.
behavior. network) ii. pp85] a. fulfillment. window mfg. Thousands of orders per day. Consumer e-Commerce (B2C) a. coal. Ex: To Car plant. Fulfillment: Seller conveys goods to buyer iii. payment i. XML d. Ex) Spam mail or banners b. Substantial source of revenue for web 3. Payment options: account transfer authorization credit/debit/digital cash 4. What they bought/returned/ problems/agents they’ve talked to 16. Payment: buyer conveys payment to seller iv. Often need to provide post sale service to customer (in person. telephone. Customer Service: assistance in usage. minimal inventory MASS CUSTOMIZATION –sophisticated SCM 4. price. What have you bought on the internet? Advantage and disadvantage? . must deal w/ TIRE manuf. Order : Buyer conveys an order to the seller wrt the terms ii. delivery i. steel manuf. don’t order too much. Attach ad. iron ore mine a. price based on buyer characteristics (history. Security? 1. customer authentication d. Willing buyers access at their initiative ii. Advertising (PUSH MODEL) 1. office furniture (EX) 15. Negotiating Terms: terms and conditions. Electronic Data interchange (EDI): exchange order info btwn firms . Networked Computing in Direct Procurment a. 4 steps in a typical e-commerce transaction [Messerschmitt. Intermediary roles? ii. The challenge of maintain the relationship with a customer is called Customer relationship management (CRM) 1. Need to ensure both fulfillment and payment occur 2. with different requirement. time. Matching Buyers and Sellers: whos available and how to decide i. Consummation: order. Table 3. To other publications or web pages 2. SET: Secure Electronic transaction: VISA initiative. Use of intermediate 3.5. SCM set of activities associated with managing supply 2. Catalog (PULL MODEL) 1. INDIRECT PROCUREMENT i. Seller publishes (web) a catalog of goods and services 2. Fixed Price.1. CRM software aps seek to provide customer facing employees a complete view of each customer a. Need to manage the procurement of parts: don’t run out of any one. repair or replacement i. demographics) c. Sproadic purchase of goods and services to support organizational objectives. order enough in advance 3.
Financial EDI (FEDI) 19. In the computing infrastructure. From a user (human) perspective: recognizatble patterns that influence you in some way. Should also know : structure and interpreation 26. Mass Customization (eg. pp92~95] a. Ongoing.i. Electronic Data Interchange (EDI) [Messerschmitt pp94] 17. Exchange order information between firms involved in direct procurement 18. Indirect Procurement [Messerschmitt. sporadic purchase of goods and services to support organizational objectives 1. Customer Relationship Management (CRM) 20. the role of intermediaries in e-commerce. Data vs. Direct Procurement [Messerschmitt. pp92] i. DATA> Information 1. Supply chain Management (SCM) [Lecture8 slides 34~36] 16. Model ratings as vectors. recommendations[business] global reach. Supply Chain: relationship between firms involved in direct procurement 1. Do this through collaborative filtering a. recommend products based on similarities between customers 21. Dell) 2. Relationship btwn firms involved in direct procurement called SUPPLY CHAIN (SCM) iii. initially only order and invoice. The key commodity manipulated by information tech is INFORMATION 2. User rate/purchase objects. Data 1. info must be represented by data 3. later added electronic payment. purchase. Data itself does not rep anything meaningful EG 1010101 2. Find similar interest. Information a. Recommender Systems 1.3 above) 1.7. focusing on long-term supply relationship 1. consistent. Ratings of both buyers and sellers. In order to be manipulated in a computing environment. BIT (BInary digiT): 0/1 2. Procurement one enterprise purchases goods/services from another b. Recommender system 1. and scheduled procurement ii. Is it always possible to recover information from data? . [customer]Check prices at many vendors. What value does ebay add over craigslist i. find users w/ similar interests/purchases/visits 2. customization. Intermediaries 1. visit. 01010 17. Information [Messerschmitt pp108~112] (also refer to Messerschmitt 2. obtain raw materials/parts that are directly incorporated into products and service 19. Data: collection of bits “01000101110” 24. pp 95] 15. info has a somewhat different connotation as structure and interpretation added to data 23. Inter-consumer Commerce (C2C) a. price Discrimination ii. B2C/C2C/B2B 22. other auction details 18. Table 3. Inter-enterprise Commerce (B2B) [Messerschmitt.
several implications (see slides) Digital represented info can be preserved over time or distance in its precise original form by occasional regreneration -Digital Library. Emergence [Messerschmitt pp116] 1. Information!Data : Representation 2. basis of OLTP 9. otherwise the information could not be recover (at least correctly) from the data 4. DBMS: manage multiple databases. divide & conquer reduce complexity 2. Database Management System 1. File 6. note that data processing is based on presumed structure and interpretation imposed on data. Network Functions 1. 2. System: a composition of subsystems that cooperate to accomplish some purpose 2. 2. size known. Regeneration 1. 4.1. System/Subsystem 1. allows hosts (computers connect to network) to communicate 2. in accordance w/ industry structure. structure & interpretation is unspecified (which depends on the corresponding application) 8. reuse components 3. 3. etc. Interaction: subsystems cooperate together to support the system’s goal 3.2] 1. make a precise copy of the data (copy bit by bit) 2. Data!Information : Data Processing 3. then the information is actually replicated as well along w/ the data -ASCII (American standard code for info interchange) -INFO> DATA>DATA> INFO -If you know the representation. authorization/authentication . telephony Replication of info required knowledge of the structure and interpretation Lecture 10: 1. Database: a file containing interrelated data w/ specific predefined structure 2. if the structure and interpretation (so-called “Representation”) is known. File System 1. Subsystem: an element within the system that performs some well-defined action on behalf of that system. System Architecture Elements [Messerschmitt pp115. Table 4. collection of data managed for the benefit of the application 7. Functionality: specialized capabilities assigned to each subsystem. this is the same as making a copy of info -Each precise copy is called a generation: process is called regeneration 3. higher-order behavior emerges because the subsystems are composed 5. Why architect systems in this way? 1. Decomposition: partitioning the whole system.
new entrants. is composed of intranets connected through an unprotected domain (typically the Internet) 2 using encryption and other security technologies to protect confidentiality Case Studies Please read the case studies in the Reader and summarize answers for those questions by yourself.10. private internet. internet 1. What changes in marketing strategy did Frito-Lay believe the HHC data would help enable? 5. log sale transaction data 3. and its customers? 2. for each salesperson to carry around. 1. and why did it choose to switch Oracle? 4. How might the HHC project change Frito-Lay’s competitive position with its direct competitors. Hand Held Computer. What made Alibris’ IT challenge particularly difficult compared to what other E-commerce companies faced? . What are the most important lessons that another company that wants to deploy ERP could learn from Cisco’s experience? 3. standard ways to interconnect networks 13. structure & interpretation relies on the corresponding application 3. Alibris Case 1. intranet 1. What are some of the actions that Cisco took that contributed to the successful deployment of their ERP? 2. a specific internet 2. Packet [Messerschmitt pp123. analogous to “File” 11. Cisco ERP 1. Frito-Lay Case 1. What mistakes did Cisco make? 3. Internet 1. How did Alibris plan to change Interloc’s revenue model? 2. again. size known. Message 1. the major global internet 14. Why did Alibris abandon Thunderstone software. extranet 1. a network of networks 2. sidebar] 1. What were the main reasons why Frito Lay deployed the HHC? 4. the smallest unit of data that makes sense to the applications 2. What were the potential benefits and risks of this change? 3. fragments of message which could be later reassembled into the message after reaching the destination 12. What was the HHC? 2. for exclusive use within an enterprise 15.
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