Professional Documents
Culture Documents
This
is
what
a
channel
looks
like
http://hannah.fibreca.mp
The
set
up
package
including
all
of
the
above,
£375
Fibre
Studio
is
a
PCM
project
–
Media
Makers
in
collaboration
producing
magnificent
media
You
and
your
Fibreca.mp
Channel
The
content
management
platform
used
by
Fibreca.mp
is
Posterous
The
video
hosting
company
used
by
Fibreca.mp
is
Wistia
The
distribution
platform
recommended
by
Fibreca.mp
is
MailChimp.com
1.5hr
Orientation
training
to
introduce
you
to
the
skills
necessary
to
manage,
monitor
and
maintain
Posterous
(the
content
hosting
platform)
MailChimp
(the
distribution
platform)
and
Wistia
(the
video
hosting
platform)
will
cost
£75.
This
is
for
a
one
off
orientation
and
familiarisation
workshop
looking
at;
for
example,
how
to:
• Include
sign
up
forms
on
to
your
website
from
MailChimp
• Build
your
audience
or
add
new
recipients
• Access
Wistia
video
heat
map
metrics
• Maintain
MailChimp
Lists
• Rich
media
blog
via
email
to
posterous.com
• Manage
autoposting
to
Twitter,
Facebook
and
linkedin
• Use
the
MailChimp
content
management
and
editing
features
• Set
time
release
functionality
Fibre
Studio
is
a
PCM
project
–
Media
Makers
in
collaboration
producing
magnificent
media
Price
Breakdown
Fibreca.mp
channel
service
breakdown
Price
*
All
prices
are
excluding
VAT.
Set
up
(one
off
payments)
Channel
set
up
£375
At
present
PCM
is
not
VAT
Orientation
training
£75
registered
but
as
our
income
Set
Up
Total
£450
increases
it
will
become
Media
Production
necessary
to
add
VAT.
Pre
Production
£75
Studio
Time
£200
Additional
postproduction,
Post
Production
£150
support
and
training
Campaign
review
£75
£75
p/hr
Web
Series
Total
£500
Total
£950*
Fibre
Studio
is
a
PCM
project
–
Media
Makers
in
collaboration
producing
magnificent
media
Provisional
Production
Schedule
Preproduction
Thursday
-‐
2hrs
–
session
for
pilot
episode
and
first
series
of
6
videos
• Establish
support
required
for
MailChimp
and
Posterous
• Images
for
Fibreca.mp
channel
banner
• Copy
for
Fibreca.mp
channel
text
• Text
and
graphics
for
intro
• Credits
and
acknowledgements
for
outro
• Story
board
episodes
(ie.
start,
middle,
summary,
end,
call
to
action,
what’s
next)
• Set
development
tasks
to
make
ready
for
recording
session
(ie.
scripting,
outline
notes,
rehearsal)
• Time
release
schedule
for
newsletters
and
fibreca.mp
channel
release.
2
days
to
prep
in
your
own
time
(addition
preproduction
support
from
PCM
is
available
at
£75
p/hr)
Production
Monday
–
2hr
–
Recording
session
Time
Activity
9.50
Arrive
10.00
Get
to
know
the
studio,
final
preparation
and
run
through
rehearsal
10.20
Record
Pilot
episode
10.30
Reset
10.35
Record
episode
1
of
6
10.45
Reset
10.50
Record
episode
2
of
6
11.00
Reset
11.05
Record
episode
3
of
6
11.15
Reset
11.20
Record
episode
4
of
6
11.30
Reset
11.35
Record
episode
5
of
6
11.45
Reset
11.50
Record
episode
6
or
6
12.00
Production
session
ends
Post Production
Tuesday
–
2hrs
–
Edit
Intro
ident
and
Outro
credit
Upload
to
video
host
MailChip
campaign
and
newletter
drafts
set
up
Completion
email
with
links
and
embed
code
Fibre
Studio
is
a
PCM
project
–
Media
Makers
in
collaboration
producing
magnificent
media
Aim:
To
produce
short
informal
visual
introduction
to
your
business
Objective:
Introduce
visitors
to
your
website
or
reinforce
curiosity
of
enquirers
pointed
directly
to
the
video
to
evaluate
your
suitability
as
a
service
provider
and
as
a
primer
about
what
to
expect
from
a
first
transaction
with
your
business.
Expectation
• You
want
to
generate
more
relevant
enquiries
• You
want
to
reduce
ill
informed,
unrelated
marketing
activity
• Using
video
you
want
to
manage
client
expectations
and
reinforce
your
suitability
to
clients.
6 Episode Series
Six
short
informative
videos
–
Your
spokesperson
sharing
the
way
your
business
works,
illustrating
whys
and
wherefores
of
your
organisation,
pitfalls,
strategies,
case
studies,
industry
tips
&
tricks
and
value
of
working
with
you.
Possible
working
title
-
“Marketing
Made
Obvious”
(existing
clients
working
title)
Aim:
To
create
a
connected
series
of
6
video
episodes
to
inform
and
educate
about
marketing
strategy
to
new
and
potential
clients.
Objective:
To
produce
a
series
of
6
short
videos
(couple
of
minutes
each)
introducing
key
marketing
strategy
concepts
in
an
informal
and
accessible
way
to
be
time
released
within
a
newsletter,
archived
in
a
micro-‐site
as
a
client
reference
resource
and
collated
in
to
play
lists
to
be
included
throughout
relevant
pages
across
the
business’s
website.
Expectations:
1. Rich
media,
regular
web
content
as
a
series
of
“classes”
2. Micro-‐site,
hosted
(on
site/off
site?)
as
a
resource
for
clients.
This
would
be
the
business’s
Fibreca.mp
channel.
3. Themed
playlists
or
single
embeds
to
be
able
videos
to
be
in
the
relevant
location
across
the
business’s
web
site.
4. Newsletter/time
released
episodes
for
email
marketing
using
MailChimp.
END
NOTE:
This
document
is
a
first
draft
concept
offering
for
a
premium
package
Fibre
Studio
is
working
on
with
existing
clients.
Fibre
Studio
is
a
PCM
project
–
Media
Makers
in
collaboration
producing
magnificent
media