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MASTER OF BUSINESS ADMINISTRATION (M.B.A) (Affiliated Colleges) Revised Syllabus (Effective from 2008 Admissions)
LIST OF COURSES FOR MBA PROGRAMME Course No. Subject Internal Evaluation Marks External Evaluation Marks Total Marks
Management Process and Organizational Behavior Quantitative Methods for
Managerial Economics Accounting for management
Legal Environment of Business Information processing using Computers
CC 201 CC 202 CC 203 CC 204 CC 205 CC 206 CC 207 CC 208 CC 209
Environment Management Financial Management Marketing Management Operation Management Human Resource Management Research Methodology Management Information Systems Management Science Viva Voce
40 40 40 40 40 40 40 40 320
60 60 60 60 60 60 60 60 100 580
100 100 100 100 100 100 100 100 100 900
Third Semester CC301 EC 302 EC303 EC304 EC305 EC306 EC307 CC308 Global Business Environment Elective 1 Elective 2 Elective 3 Elective 4 Elective 5 Elective 6 Organizational Study 40 40 40 40 40 40 40 320 60 60 60 60 60 60 60 480 100 100 100 100 100 100 100 800 40 60 100
6. 2. 4. 3. 5. . Marketing Finance Systems Human Resource Management International Business Operations Management.4 Fourth Semester EC401 EC402 EC403 EC404 CC405 CC406 Elective 7 Elective 8 Elective 9 Elective 10 Comprehensive Viva – Voce Summer Placement Report 40 40 40 40 60 60 60 60 100 100 100 100 100 100 100 100 160 440 600 List of Electives 1.
Management of Financial Services 5. Bank Management 4. 6. International Finance. 2. 5. SYSTEMS. 1. 3. 4. 5. Marketing Research.Business v Data Base Management Systems Enterprise Resource Planning .. Consumer Behaviour 2. Product & Brand Management FINANCE. 1. Software Project Management Information Security Management Information Systems E. Industrial Marketing 6. Management of Marketing Communication.5 LIST Of ELECTIVES MARKETING 1. 3. Tax Management 6. Advanced Corporate Finance 2. Services Marketing 4. Advanced Managerial Accounting 3.
6. 2.6 HRM 1 . Global Trade OPERATION MANAGEMENT . 2. Counseling Skills for Managers Industrial Relations Reward Management Training & Development Performance Management Managing of Interpersonal & Group Process INTERNATIONAL BUSINESS 1. 5. International Economics International Financial Market and Foreign Exchange Management Foreign Trade Policy & Procedures Globalization Strategies International Logistics Management 6. 5. 4. 3. 3. 4.
7 SEMESTER 1 .
Leading to include Types of Leadership Committees. Overview of corporate organization hierarchy (shareholders. Module III: Basic Management Process-Planning-Essentials .Functions of Managers -Management as Science and Art-Administration vs Management.Reengineering-Benchmarking-Management by Wandering AroundManaging for Excellence. Module V: Functional areas of Management . Module II: Understanding business entity .Taylor's Scientific Management. and Planning Premises .Theories of Modern Management . Module IV: Staffing.Marketing-Finance-HRM. Multinational Corporations.Definitions of Management .Global Corporation. Policies. CEO). Controlling to include systems and process of controlling. control techniques and impact of IT on control. Teams and Group Decision Making. span of control. Operations and Systems. board of directors. Performance appraisal and Career planning. effectiveness.Decision Making -Organising .Fayol's principles of management.Human Resources Management to include Recruitment. Selection.Elton Mayo and Human Relations School. Strategic Management Approaches-Enterpreneurship-Contemporary trends in ManagementManagement by restructuring .Drucker's contributions to Management . preventive control. The concept of a corporate vision mission .Managing by Objectives-Strategies.8 Management Process and Organisational Behaviour Module I: Evolution of Management as a discipline-Significance of Management .Proprietary ownership -Private Limited Companies Public Limited Companies -Public sector Co-operatives.The Nature-Structure-Line/ Staff authority. delegation and decentralization. empowerment.objectives. .Various approaches to management with emphasis on Systems approach to management.
Regression analysis: Line of best fit. Business applications of the above. Modulelll Basic probability concepts-Marginal. Exponential distributions. Solving simultaneous equations using matrix. Least square method. inverse of a matrix. Poisson. Introduction to calculus-introduction to differentiation and integration application in business. Normal. joint and conditional probability-Addition and Multiplication theorem of probability-Baye's theorem and its business applications. Module II Presentation of data -graphs and charts-frequency distribution. . Determinants. Module V Correlation and Regression analysis: Correlation: Different types of correlation-Coefficient of correlation-Karl Pearson's correlation coefficient-Spearman's rank correlation coefficient-Concurrent deviation method-Coefficient of determination. Business application. Time series analysis-Different components of time series-simple problems only. Concept of sampling and sampling distributions. Descriptive statistics : Measures of central tendency -Measures of dispersion . Module IV Probability distributions-Binomial.9 Quantitative Methods for Management Module I Matrices -arithmetical operations involving matrices.Measures of position.
imperfect monopoly. basic concepts that aid decision making-incremental concept. equilibrium of the consumer based on cardinal and ordinal utility. Investment decision under capitalism. transfer pricing. calculation of margin of safety. Balance of payment and its impact on the economy. EIA statement. Economies of scale and economies of scope. equi-marginal concept. Steps in decision making. duopoly. different types of elasticity. Module V Market structure-Different types of market-perfect. monophonic and bilateral monopoly. National income and use of National income data for demand forecasting.10 MANAGERIAL ECONOMICS Module I Managerial economics-Definition and scope. Module lll Supply -Factors affecting supply. calculation of breakeven point for multi-product firms. Module II Demand forecasting. time concept. opportunity cost concept. production function with two variables.Pricing in practice. Production possibility curve. different pricing policies. Demand analysis-Factors affecting demand. why cost curves are "U" shaped? Laws of returns. oligopoly. Price discrimination under monopoly-conditions for price discrimination.extended benefit-cost analysis. consumer durables and capital goods. income effect and substitution effect. Elasticity of demand. calculation of output for earning the targeted profit. changes in consumer's equilibrium-price effect. Module IV Economic systems. Cost analysis -cost concepts. uses of demand forecast. Margin of safety. monopolistic. Methods of forecasting demand for consumer non durable goods. short run and long run cost curves. best production possibility. when price discrimination is profitable? Pricing. merits and de-merits of each technique. Isoquants. Application of these concepts using case lets. their applications. Cost-Volume-profit analysis-calculation of break -even point. Project evaluation technique. production function. Theories of the firm. discounting concept. Impact of Fiscal and Monetary policies on resource allocation. . Uses of break-even analysis for decision -making..
11 Accounting for Management Module I Financial Accounting .Financial Statement analysis. Module II Preparation of Financial Statements with special reference to analysis of Balance Sheet Depreciation . Need.etc. Module V Indian Financial system incorporate introduction to Stock Market .Concept Importance and Scope .Accounting Principles.Management Accounting .. Peach Tree. Dae. Module IV Computerised Acc. Importance and Scope. Module III Fund Flow Analysis. Package -Tally.Concept.Statement of cash flows.
Rights and duties of partnersadmission and retirement of partners-rights and liabilities of incoming and retiring partners.Bailment and Pledge .discharge of contracts .performance of contracts .breach of contracts .competence of parties .free consent .Dishonour and Discharge of Negotiable Instruments .Bills of Exchange .incorporation of a companyMemorandum and Articles of Association -share capital -Prospectus and its features . Module II The contact Act .Quasi contracts .Fringe Benefit Tax (FBT). Module IV Company Law.Law of Agency Module III Negotiable Instruments Act . Cyber laws in India-Information Technology Act 2000.Minimum Alternate Tax (MAT) -Service Tax . 2004-Patents Act-Copy right.essential features of contract .Membership-Borrowing powers -Company meetings and resolutions -Board of Directors -Accounts and Audit-Multi National Corporations.Mutual Funds.Nature and types of a companies . Partnership Act-Registration of partnership firms .Court decisions-Recent amendments of Negotiable Instruments Act.Different types of shares .Mergers and Acquisitions-Amalgamations.Indemnity and Guarantee.cheques.void and void able contracts .consideration . Foreign exchange Management Act-Objectives and features -Court Decision. Module V Consumer Protection Act. Overview of Central Excise Laws-Value Added Tax (VAT).Trade Related Intellectual Measures (TRIS) .Promissory NotesDefinitions and Characteristics of Negotiable Instruments .Consumer redressal mechanisms-Court decisions. Trade Related Intellectual Properties (TRIPS) .offer and acceptance .12 LEGAL ENVIRONMENT OF BUSINESS Module I Introduction-Overview of sources of law and interpretation of law-principles of natural justice-the constitution of India with special reference to economic principles enshrined in the constitution Fundamental rights and fundamental duties.
formulas.LANs and WANs -Network topologies .Commerce. Module III Database concepts with specific reference to relational database -database creation — type of fields — querying.WINDOWS.creating macros and menus -importing of data. Data communications and computer networks .operating systems .overview computer architecture .E . functions. Module V . EFT and e-mail.creation of spread sheets .input.world wide web and business community -communication through computer networks . output and storage devices .range.introduction to the concept of spread sheet . database functions Creating graphs using spreadsheet .13 INFORMATION PROCESSING USING COMPUTERS Course Outline Module I Introduction to computers . indexing and report generation -joining databases and programming using database software — SQL and menu processing.data storage and retrieval . Module IV Sorting. Module II Text processing using word .
structure and styles of speeches-public meeting and press meeting-bard meeting and annual general meeting-business presentations-role of audiovisual aids and computers in oral presentations. self-report. and minutes-press release. Module V Art of listening-listening vs hearing barriers to effective listeningnonverbal communication-body language-impact of growth of information technology on communication-email-teleconferencing video conferencing-threats of communicating through computer networks. Module III Development of written communication skills-letter writing-report writing-types of reports. quotations. Analysis and interpretations of reports-preparation of resume and job applications. . evaluation report.14 Business Communication Module I Communication-communication process-functions of communicationtypes of communication-channels of communication-barriers to effective communication physical and psychological barriers. research report. claim and adjustment letters. correspondence with external organisations notice. interoffice and intra office communications. Module II Development of oral communication-interpersonal communicationinterviews-conversational skills-public speaking-nature. interview report. Module IV Business communication: Structure and formats of various official documents like memo. problem solution report. orders and tenders. notes.
Module III Ethical issues in Marketing.15 BUSINESS ETHICS Module I Introduction to ethics as part of philosophy -Technological and dentological theories-justice-ethics and morality -ethics and law. Module II Business Ethics-Ethical Dilemma -Ethical Displacement-Ethical Leadership-Ethical issues in Corruption-Discrimination-Whistle BlowingCompetition-Privacy-Trade Secrets. initiatives abroad and in India-Recent Government rules and regulations and important Court verdicts in the domain of business ethics.Finance-Human Resource DevelopmentInformation Technology and Business Strategy Module IV Corporate Governance-Corporate Social Responsibility-Social AuditEthics and Government-Ethics in different nations. . Module V Recent Corporate Governance.
16 SEMESTER II .
17 Environment Business and Sustainable Development Module I: Definition of Ecology and Environment. . Standards ISO 14000 and 14000-1 Module V: Environmental laws of India . Module IV: Business non-conventional energy . tidal. Environment as stakeholder in Business. hydal. Of India. biodisesal. Module III: Role of NGO's in environmental movements. Constitutional position on environment. Impact of Industrial waster on the local environment. basal convention.solar. Overview of Antarctic treaty. A study of mission and recent activities of Green Peace International and Friends of Earth and their impact of business. environment protection act 1986.Environment system policy of Govt. Wind. Ozone layer depletion. Convention on biological diversity. Module II: International treaties related to environment and their impact of business. Industrial collision with reference Global warming. Impact of environmental NGO on business activities. Convention on fishing and conservation of living resources of high seas. biogas.
instruments of long term finance.Cost. short term financing Investment.18 FINANCIAL MANAGEMENT Module I.Investment and capital structure decisions. Operating and financial coverage. Methods of capital budgeting.M. Different sources of raising capital . time value of Money.Management of working capital.An overview of risk adjusted methods. Module III. . Module IV . Volume. Module II.Aims and Objectives of R. Module V. Financial analysis and control.. Profit Analysis.
ethical and legal aspects of marketing: Social ethical and legal aspects of marketing. Promotion decisions: communication process. marketing concept and its evolution -the philosophy or customer orientation. Distribution and promotion decisions: Distribution channels and physical distribution decisions: nature. globalization & international marketing: Green marketing. Marketing environment . product l i n e and product mix. Pricing: factors affecting price determination. cyber marketing.macro and micro components and their impact on marketing decisions: Marketing Information System and Marketing research process. retailing and wholesaling. and positioning. comparative advantages and disadvantages. marketing organization. rural marketing and other developments in marketing. managing sales force. distribution channel intermediaries.nature. targeting. branding and brand management. Module III Product and pricing Decisions: Concept of a product. social marketing.. relationship marketing. analyzing competition.19 MARKETING MANAGEMENT Module I Introduction: Concept. consumer decision – making process. logistics.an overview. demand forecasting. Module II Marker analysis and Selection. functions and types of distribution channels. packing and labeling: product life cycle. marketing controls. pricing policies and strategies. marketing of services. personal selling. new product development and consumer adoption process. cause related marketing. publicity.scope and importance of marketing. sales promotion. marketing mix. major product decisions. .buyer behavior: consumer versus organizational' buyers. and public relations. Module IV. direct marketing. channel management decisions. promotion mix-advertising. strategic implications. marketing. Module V Issues and developments in marketing: Social. classification of products. consumerism. strategic marketing planning. segmentation. goods versus services.
Value analysis. Module II : Total Quality Management. Materials management classification system. CRP.OC curve. layout planning. Design of goods and services. different production systems product. JIT system.20 Operations Mangement Module I: Introduction: production and operation management as function. Statistical process control. Process Technology. Maintenance management. aggregate planning. basic EOQ and production quantity models. Dependent items. Module V: Production planning and control in different production systems. Purchasing stores management. Cellular manufacturing. Operations forecasting and Techniques. historical developments. TPM Module III. nature and scope. CNC. Fundamental concepts in modern manufacturing techniques l i k e FMS. tools for TQM. Industrial safety. reorder point. Basic MRP structure. Cost of Quality. Quality Stds-ISO 9000. Operations strategy. lead time.. Work study. decision areas. Quality circles. . DRP. process and capacity planning. short terms scheduling SCM concepts.: elements. Facility location. method study and work measurement. Module IV: Inventory management . safety stock. control charts.independent items. Concepts of acceptance sampling .
Counseling.HR policy .Roles-Changing natures of IR.Labour welfare-employee safety and securityemployee morale and job satisfaction-workers participation in managementQuality circles and TQM-Quality of work life-FIexi-Time work schedule-Tele commuting and e-enable Business Managers Module IV Industrial Relations Definition and concepts.Measurement issues in HRM. personal development plans.career management -knowledge management-counseling Module III Compensation & Motivation Wage and salary administration-job evaluation-Brief study of Acts related to wages-performance linked pay. Modern HRM concept & HRD. Out sourcing and Outplacement. training/ learning and development.Selection Induction Placement.Strategic HRM -Human Resource Planning.approaches to HRM. Issues/ Problems of 'tirade Unions.recruitment.21 HUMAN RESOURCE MANAGEMENT Module I concept of HRM Definition and Scope of HRM.. Growth. Absenteeism and Turnover.Brief study of legal framework and Acts-Industrial Disputes-IR Machinery Trade Unions: Role. . job enrichment/enlargement-appraisal & competency mapping . Module II Human Resource Development (HRD) Training and Development-Cross Cross Cultural Training-performance Management Competency Profiling gaps.Transfer.Resource Accounting & Audit-Global HRM .. Module V Management of Differences and Latest Trends Complaint and grievance-grievance handling. . Collective Bargaining.employee discipline-Control Mechanisms-Handling of sexual harassment in the work place-Ethics at work place Human Resource Information System -Changing Trend in environment and theii implications in HRM-Human . performance.difference between traditional Personal Management.Employers Association -Govt .employee counseling .
Modulell: Research Design: Exploratory.Types of Reports . meaning and research as the application of scientific method. Defining the Research Problem: Problem Formulation and Statement of Research Problem. 't' test.Substance of Reports Format of Report. Module IV: Fieldwork in research and data processing. Diagnostic/Conclusive Experimental Researches-Details and applications. Testing of Hypothesis. Module V: Reporting of research . The Research Process and typesof Research. Descriptive. Levels of measurement and questions of VaJidity and reliability. Operational Administrative structure for research. Sampling and Sampling Designs.O Research Methodology Module I: Research: Definition. Analysis and Interpretation of Data: Univariate analysis. Factor Analysis. Parametric and Non-parametric tests. Use of Statistical Software Packages. . One way ANOVA and Chi-square statistic.Importance of research in managerial decision making. ^Essential ideas of Multivariate analysis of data-ANOVA. Bivariate analysis of data-Correlation and Regression.22 2.Presentation of Reports. Discriminant Analysis. and and Module III: Methods & Techniques of data collection: Observational and other survey methods. Attitude measurement scales. Development and designing of tools of data collection.
Strategic role of information systems .levels. Module-II Modern data bases .Business Process Reengineering . for systems development. SCM. classification and capabilities of information systems.DBMS and its advantages . .HRIS. FIS.Classification of data base systems . Context diagram.Schema and subschema.23 Management Information System Module-1 Introduction Concepts of data and information .case studies.Data Warehousing and Data mining.information for competitive advantage . Module-V Introduction in Networking . System flow charting. Module.concepts of ERP.system operational phase.Management process and information needs -Systems approach to problem solving . Module-III System Analysis and implementation Information system building .Decision Support Systems-Expert Systems . System development and implementation . Entity relationship diagram. manufacturing information system . like proiolyping.concept of database .Traditional life cycle method .Marketing information system Application in banking and other services.other methodologies.systems . CRM and E-Businessknowledge Management . Data dictionary and data manipulation language etc .Information security aspects.World Wide Web and Internet .Modern and advanced databases .differences from tradional file organization .IV Application of information Systems in Functional areas . Input-Output chart etc. Tools used for system design such as data flow diagrams.
Special cases.Solving LPgraphical method. alternate solution.crashing-resource allocation and leveling.unbalanced TP.Linear programming. Module 4:Decision theory.Types of decision making environmentdecision making undercertainly.Least Cost Method.formulation of LP. alternate optima. degeneracy in TP. risk and uncertainty.use of dominance-linear programming approach. Construction of networks-determination of critical paths-slacks and floats. . Queuing Theory: basic elements of a queuing model. Module 2: Transportation and Assignment Models: Transportation Model. Vogel's Approximation method.24 MANAGEMENT SCIENCE Module 1 : Introduction OR. Transshipment model Assignment model-Hungarian method.operating characteristics of queuing system (M/M/I model). Module3: Network models-PERT/CPM: Application and importance. infeasible solution. Modules: Simulation: basic concepts. Decision tree approach. Simplex method-Special cases in LP. unbounded solution.Finding Initial Basic Feasible Solution . Optimum Solution using MODI method. Monte-Carlo simulation.degeneracy. Determination of PERT times. Concept of duality and sensitivity analysis. Game theory.application of OR techniques in modern managerial decision making.North West Corner Rule.
25 SEMESTER – III .
interdepehdence and dependence World financial environment Cross national cooperation and agreements Tarrif and non tarrif barriers WTO. Regional blocks Production and operations management in international trade Module 3 Global Financial Environment Foreign exchange market mechanism Determinants of exchange rates Nature of international capital market The euro currency market Offshore financial centers International banks Non banking financial institutions Module 4 Global competitiveness: Export Management Procedures export and import financing Export assistance Licensing and joint ventures .26 GLOBAL BUSINESS ENVIRONMENT Module 1 Introduction to International Business Globalization of the world economy World trade and foreign investment trends Technological changes Types of international business Economics political and legal systems The cultural dimensions of international business Module 2 The global trade and investment environment Government influence Trading practices Independence. Globalisation of human resource development Research and development in Global market Module 5 Globalisation with social responsibility World economic growth and environment Country evaluation and selection International business diplomacy Negotiation in international business : issues in asset protection Multilateral settlements .
27 ELECTIVES .
28 ELECTIVE-MARKETING .
family life cycle .Indian consumers .consumer relevant groups -reference groups promotional applications of.dynamics of opinion leadership process .store layout .reference group concept -the iamily decision making . .cultural and religious issues in marketing in India organizational buying process and factors influencing organizational buying behaviour. Module II Consumer as an individual .sub culture .personal influence and opinion leadership .family life cycle .profile of consumer innovators .influence of opinion leaders in the promotional strategy of a firm .social classes .family and personal influence .store ambience .purchase and post purchase behaviours .promotional applications of reference group concept . Module I Introduction to consumer decision making.characteristics of culture .culture .characteristics of a group .types of groups -consumer relevant groups .social class categories .behavioural patterns of Indian consumer .cross cultural marketing . Module III Social impact on the consumer .consumer behaviour applications of social classification.consumer needs and motivation -nature of personality and self concept . models .marketing behaviour -social class categories consumer behavioural applications of social classification.29 CONSUMER BEHAVIOUR Course Objective: To enable the participants to understand consumer behaviour in the marketplace and to use that in the development of marketing strategies. RRB stages in consumer decision making process .marketing behaviour .factors influencing consumer behaviour.adoption and diffusion of an innovation . .need analysis -information search .marketing applications Module V Impact of environment on consumer behaviour .evaluation.behavioural learning theories -characteristics of a group .EPS.temporal effects instore merchandising .the family decision making . Module IV Course and consumer behaviour .models of consumer decision making . LPS.types of groups .reference groups .
Module I Definition of service . IT public utilities .classification of services .service scapes .environment .identifying and selection target markets . hospitality.govt. personal selling.service marketing segmentation . Module III The services marketing mix .service encounters . sales promotion. publicity and PR service product development and management.process. regulations. identifying alternative bases for segmentation .developing marketing mix strategy service marketing triangle . .managing demand .measuring services quality and customer satisfaction -SERVQUAL The Gap model . its different aspects and how it can be managed.30 SERVICES MARKETING Course Objective This course intends to familiarize the students with the concept of sen/ice marketing. types .developing a service mission . Module IV Service marketing planning process .process. Module II Service mission .Promotion of services .resource allocation and monitoring . CRM .TQM.pricing of services .distribution .distinction between goods and services.financial services. health care.positioning and differentiation of services .customer oriented service marketing .nature and characteristics . policies.recent trends in service marketing . direct marketing.the role of services in the economy — evolution of services marketing .expectation and perception of service quality .customer retention.advertisement.levels of positioning and process. Module V Marketing Information System and Marketing Research application of services marketing in various industries .
executing the marketing research process and collating and interpreting the data thus received.report preparation -final presentation.distribution studies -consumer perception and behaviour studies . Module I Introduction to marketing research .problems in data collection. Module III Designing tools for data collection . direct interview. telephone.uses of software for processing of data .coding and tabulation . sample unit.assessing market potential for products -pricing studies . application . Module IV Sampling design .advertising research -studiesjor other promotion activities .research design -data sources .31 MARKETING RESEARCH Course Objectives Marketing Research aims at researching the market to guide the manager in his decision making .questionnaires and schedules data collection methods . mail and use of internet .data analysis and interpretation .data editing . sample size determination.types of research and research agencies information system and decision support system . Module II The research process -.cost consideration in research .developing research proposals . This course is designed to equip the student in planning.ro\e of information in decision concept of decision making under uncertainty and cost of information.opinion surveys. role and marketing and time making additional .primary and secondary source .qualitative research FGDs. sampling method .importance.identifying research problems and setting research objectives . Module V Application of research process in marketing activities . physiological measures.experimental designs.sampling errors . depth interviews.observation.audits and panel data -surveys and experiments in marketing research .sample frame.research for new product development .different methods of analysis .measuring brand equity . projective techniques .field work planning and control .
models of buyer behaviour . Module I Industrial Marketing .personal selling.factors influencing industrial buying.industrial marketing control.nested approach to segmentation .industrial buying process stages.channel partners and channel conflicts distribution logistics .industrial product life cycle reasons for failure of products .salient features of industrial goods promotion.types of distribution systems choice of channel systems . industrial advertising .differences between industrial and consumer goods .industrial pricing methods and strategies leasing.meaning and scope .product revitalization/ elimination decisions . creating corporate image. process and challenges that are specific to industrial marketing. branding of industrial products. Module III Managing industrial product lines . types/categories of industrial goods .building customer relationships .the role of CRM.32 INDUSTRIAL MARKETING Course Objective This course is intended to familiarize the student s with the characteristics. Industrial market segmentation . . Module V Industrial marketing communication mix . post sales service.demand for industrial goods.characteristics of industrial goods.supplier evaluation . buying centre roles .partnering . Module IV Industrial channels of distribution . Module Il Industrial buying .macro and micro segmentations .industrial customers . customer satisfaction and evaluation.targeting and positioning.industrial pricing .enquiries and tenders .characteristics of industrial pricing . industrial sales force management.factors influencing industrial pricing . industrial buying practices .
Module II Demand forecasting .marketing through internet -ecommerce.product differentiation . brand ambassador and celebrity models .new product launch strategies .new product development stages .product deletions .brand equity .global branding .stages in brand building .diffusion and adoption process .difference between brand personality. .market segmentation .brand equity measurement .concept and importance .concept and importance managing brand personality and its measurement .concept and definition of brand .product portfolio models -criticisms-of portfolio models . Module I Product management .brand as feelings.components of a product plan -product audit.brand identity . brand associations. Module V Brand personality .managing product portfolio . brand loyalty.role of product manager product policy .product oriented organization and product teams . perceived quality .33 PRODUCT & BRAND MANAGEMENT Course objective This course is intended to give an insight into an integrated approach to the management of products and brands.brand awareness.mass customization co-branding -turbo marketing .successes and failure. Module IV Brand management . Module III Product life cycle -stages .brand extensions .feasibility and new product research .product revitalization.value addition from branding .brand perception .components and management of brand equity .strategies adopted at different stages -managing product line and product mix .trends in product and brand management .product plans .targeting & product positioning .brand naming process .
34 ELECTIVE-FINANCE .
returns. Financial Reengineering. Capital structure policy.Agency problem & Consideration. Sources for financing working capital. Theories of capital structure -Nl approach.Behavioural Finance . Concept. Module 4 Dividend policy -Theories of dividend policy: relevance & irrelevance dividend decision. components of EVA.Legal and procedural aspects of Dividends. stone model. Arbitrage process in capital structure. Dividend policies -stable dividend.Cash Budgets . NOI approach.35 ADVANCED CORPORATE FINANCE Module1 Working Capital Management . Effect of Inflation on: Asset Value. Walter's & Gordons Model. Working capital Leverages. Planning the capital structure: EBIT and EPS analysis. Long term cash forecasting. Strategies for managing surplus fund. monitoring collections and receivables. stable payout & growth. Miller-orr model. Market Value Added EVA.Corporate Dividend Tax. Modigliani & Miller approach. corporate governance. Bank finance for working capital. Module3 Capital structure decisions . Bonus shres & stock split corporate dividend behaviour. Modigliani & Miller approach. ROI & ROE analysis.Determination of level of current Assets. Module2 Cash Management -Forecasting cash flows . Firm Value.capital structure & market value of a firm. Baumol Model. Module 5 Corporate Financial Modelling. (No problems on estimation of working capital) Working capital financing -Short term financing of Working Capital. MVA. optimal cash balances. Traditional Approach. Long term financing of working capital.
Hospital Costing. productivity Measures. objectives. Cinema Costing. valuation of Human Resources .36 ADVANCED MANAGERIAL ACCOUNTING Module 1 Nature and scope of management accounting. Advertising Based Costing.application of process costing . Module 4 Transfer Pricing.Need & Development concept. Bench Marking. The Balanced scorecard.Recording & Disclosure in Financial Accounting Importance of Human Resource Accounting . Module 2 Job and batch costing . roles . Module 3 Operating or service costing. Joint product and byproduct. Features . Introduction.Human resource Accounting in India -Social Accounting . Equivalent production.management accounting and finance function. Module 5 Human resource Accounting.contract costing and process costing .powerhouse costing.& implementation of A B C System.functions . inter process profit.Need for management accounting.transport costing . advantages and limitations-Management accountant. Canteen Costing. duties and qualitiesorganization of management accounting .Objections against Human Resource Accounting . Choice of performance metrices for compensation purposes. functions. scope .
Universal Banking Banking system in India.Central bank -Evolution .E Banking Electronic Central Banking .Organization and Management Commercial banks .Appropriation of payment -Right of lien and setof'f.Obligation to maintain secrecy . Practice of Banking .Structural Messages .Teller Machines.Value creation through mergers -motives behind mergers -valuation procedures -Financial and Non -Financial considerations in Mergers and Acquisitions.ATMs Anywhere Anytime Banking -Home Banking -Online enquiry and update facilities.Exchange rate .CHAPS .Personal identification Numbers -and their use -credit and debit cards .SWIFT.saignature storage & display by electronic means -MICR cheques.37 BANK MANAGEMENT Module 1 Origin and kinds of Banks . Module 5 International Banking .Credit creation & Limitations of Credit creation. Evaluating Bank Performance -ROE Model -CAMEL's ratings.Banker -Customer Relationship .Cash dispensers .E Banking transactions .Bank to Bank .Cooperative Banks .security considerations -rangaraj or Sacraf and Schere Committee recommendations.FEDWIRE .smart cards . .Special Relationship Law of Limitation .Development banking.control of credit .Garnishee order Module 3 Electronic payment Systems .Traditional GAAP based performance Measures -Profitability Analysis.CHIPS. Balanced Scorecard.Facets of Electronic banking .Role of RBI .Functions ..Electronic Fund Transfer System Plain Messages .RTGS .Documentary letter of credit Facilities for exporters and importers . Module 2 Commercial Banks -Functions of Commercial Banks -Agency Services General Utility Services .Banker as A trustee & an agent .NBFC's Unorganized sector -Nationalization and social responsibility of banking Privatization & infusion of financial efficiency. Mergers and Acquisitions in Banks .Unit and branch banking. Module 4 Electronic Banking and Internet Banking .correspondent banking and NRI bank Accounts EXIM Banks -ECGC Banks _ Role of FEDAI.Internet Banking.
NSDL.Meaning & Types. Regulatory Bodies .Bill Markets .Activities .Theoretical Framework .38 MANAGEMENT OF FINANCIAL SERVICES Module 1 Nature & Scope of Financial Services Lease Financing .Pre Issue & Post Issue Obligations .Housing Finance System Secularization .Conditions & Warranties Module 2 Factoring & Forfeiting .Concepts & Characteristics -Financial Evaluation .Trading System .Role of Depositories .Stock Broking .Credit Rating Agencies .Refinance .Financial Evaluation.meaning.CSDL.Intermediaries .Indian Venture Capital Scenario Module 4 Issue Management .Major Players Module 3 House Finance -HFC .SEBIs regulations regarding financial services.Equity Support to HFC .Mutual funds .Bills Disconnecting . Lease Evaluation. Documentation & Agreement .Factoring in India .Procedures .Merchant Bankers . Hire Purchasing .Venture Capital .Theoretical framework .Process & Methodology Module 5 Stock Market .Depository Services . Types .
TAX MANAGEMENT Modulei Taxation system in India : Direct & Indirect. Income Taxation : Basics of change concepts : Income, Person, PY / AY,Residence Total Income. Meaning of Tax free Income, FTZ & EOUs.
Module 2 Taxaton Process : An overview of the 5 heads of Income
Module3 Taxation in companies: Heads of Income, Setoff & carry forward Decline & exceptions, depriciation. Computation of tax liability
Module 4 Tax Management, Financial Decision Making - Basis of location, Type of Activity, ownership pattern, Dividends & inter corporate dividends transfer. Tax Management,Specific Managerial Decisions-Make / Buy, Own / Lease, Closure / Continue. Sale in domestic Foreign Markets, replacements.
Module 5 Double Tax Agreement : Meaning, Implication, FBT, STT, BCTT, Service Tax, MAT. Tax Planning: Tax Avoidance, Evasion planning & Management.
INTERNATIONAL FINANCE Module 1 Significance of foreign exchange rate Introduction : Growing importance of international finance- Introduction to foreign exchange markets - Exchange rate determinants - Supply of demand factors of currency - Exchange rate theories Module 2 International Finance System Exchange rate systems in the world - Role of IMF and World Bank - Impact of regional economic integrations - Global integration of economic systems and exchange rate - Issues relating to developing countries - Capital account convertibility Module 3 International financial markets Major International financial markets - Euro Banking and Euro currency market American and Japanese capital markets - Term structuring international capital markets Module 4 International Financing Modes of International equity financing - Depository receipts - Issue mechanisms - International credit instruments - Eurobonds & notes International credit syndication mechanism - Recent developments in the Euromarket - Risk factors in International Financing Module 5 International Investing International Investing. Capital budgeting for International Investments Foreign direct investments - Problems in valuation of cash flows - Cash management from international business - International portfolio investing -Opportunities and challenges
central team structure.42 SOFTWARE PROJECT MANAGEMENT Course objectives_.milestone graph. risk projection. time sheets. Module 4 SOFTWARE PROJECT ESTIMATION: Size. dealing with deviation from the plan. product size risk. Gantt charts.control team structure. assessment of team structures. PERT charts.After completing this course the student may be able to independently plan and execute a software project including its cost estimation. earned value method. Business impact risk. reviews . risk component and drivers. Rayleigh curve. unit development folder. Empirical estimation models.oriented.. risk mitigation. identification. extended function point metrics. decentralized . configuration. Module 2 PROJECT SCHEDULING AND CONTROL: Work break . . risk identification. task set definition. status reporting.oriented. most-schedule. Personnel Plan. version control. single variable models. COCOMO model. outsourcing. function . Module 3 SOFTWARE QUALITY ASSURANCE: SCM process. Module 1 TEAM ORGANIZATION: members.change control.buy decision: Decision tree. project scheduling and milestones . Module 5 RISK MANAGEMENT: Software risks. Process based estimation. customer related risk. mixed .down structure(s).control team structure. centralized . Reactive and pro-active risk strategies. MAKE. monitoring and management.. effort distribution. configuration audit.
Module 3 Threats to security. protection from people. tele-communication security physical security. Data input/output control data encryption. protection of employees. Module 5 Security planning: Risk and security policy.identification. Authorization. access controls. Risks to information system data and resources. back up and recovery strategies. logical access security. Module 4 Authentication protocols. access control . Module 1 introduction to Security. Authentication. threats security. personal security. Password control and management Access control software.in access security. network management control. . Logical Security: Threats to security. Physical Security Threats to security. journals. Need for security and control. back up recovery strategies. start up/shut down procedures. computer crimes and virus.43 1NF0RMATI0N SECURITY MANAGEMENT Course Objectives :The objective of the course is to familiarize the participant's with the security and control system use in the business world. Definitions of information security. fire and theft protection Environment hazards. Computer Configuration and operation security Hardware / software security. Module 2 Internal control Types of security. Physical access. internet/intranet/extranet security. dial. security management. security audit. Data Security. business continuity planning.
Essential Features of networks? Data Communications Fundamentals. Introduction to Distributed Data Processing. LAN standards.The TCP/IP Protocol Architecture. Wireless networks. packet switching networks. Data Communications History. LAN Software. web security.TCP/IP and OSI . Module 3 Approaches to networking .LAN configuration.client/server applications. Internet working technologies. . LAN systemsEthernet. Asynchronous transfer mode (ATM). Internet Services. X. MAN and WANs. client /server and intranet computing. TCP and IP Details. frame relay. Topologies and transmission media. Wide area networking Alternatives.25. performance monitoring.switching networks ISDN. Introduction to Local Area Networks .LAN. extranets. Business Data Communications Issues. circuit. data Transmission media. intranets.44 INFORMATION SYSTEMS Module 1 Introduction to Qata Communications: What is Data Communications? Essential Features of Communication. What is the Internet? Important Internet Technologies. Wide Web Technologies. Module 5 Network Management. fiber channel.distributed and applications . network management systems. TCP IP and security. the Internet addressing and operations Internet host/ node addressees I P Routing. Module 2 TCP/IP and the internet. Switching techniques. bridges. The OSI Protocol Architecture. organizing network management functions.email. managing network security -security threat. Electronic data interchange. encryption. Module 4 Data communication and networking applications . Data communication Frame works. Middleware. token ting. switches. Key world. enterprise application integration.network management requirements.
software intranets and customer asset man agents . Internet marketing.On-line Credit Card.advertising and online publishing Digital copyrights and Electronic publishing intranets. Industry applications like on line banking and other business applications.. Economics and social impact of E-Business . Electronic Payment Systems.managing retail supply chains .E-Business Models.customer asset management basic and coordination .online customer service and support Technology and marketing Strategy : Intranets and manufacturing Integrated logistics.Manufacturing Information Systems - .digital Cash-Electronic check . EDI. Electronic Commerce and banking. Module 1 Introduction to E. Agile manufacturing.opportunities and Challenges. EFT. Electronic payment Technology .Environment of E-Business. Module 4 Emerging Business requirements . Supply chain managements .competing in the digital economy -Forces fueling E-Commerce.45 E-BUSINESS Objective The objective of the course is to acquaint the students with E-BUSINESS in competing International markets.Commerce and E-Business: Definition. Module 3 Electronic commerce and retailing-changing retail industry dynamicsonline retailing management challenges-electronic commerce and online publishing: online publishing strategies-Approaches .supply chain application supply chain integration and coordination.open Vs Closed models management issues in online banking.types . Communications Internet services provider .Internet access providers Internet Vs Online Services. Module 2 Industry framework . changing dynamics in the banking industry home banking imputation approaches . WWW: Concepts -Technology -Applications and services offered in the Internet. role of IT -CRM.Structure and organization of EBusiness.online sales force.
Intranets and corporate finance: Finanacial information system.server's security aspects of server including proxy servers and firewalls .46 Intranet based manufacturing logistics management. Module 5 Salient features of web programming .the Corporate Digital Library .human resource management systems .operations and manufacturing.E. size .Business models .mobile commerce .Inventory Accounting payment management .Concepts of network programming languages .intelligent Agent.Revenue models .optimization .RDBMS concepts .Cyber laws in different countries .Transaction Accounting .structure of financial software markets.Multimedia Technologies .Treasury and cash management .
Object oriented databases -Decision support systems Data Mining Data warehousing - Multimedia databases . queries . Design issues .Reduction of Schema to tables – Relational Models .View of data .Normalization techniques . functions.Pitfalls in relational Database Design -Decomposition .Derived relations .Structure of Relational Database .States Concurrency control-Query optimization Module 4 Relational Database Design .Relational Algebra Module 3 SQL .Transaction Concepts .E-R Diagrams Entity sets -Design of E-R databased schema .E-R Model .Basic structure.Geographic databases - Distributed Information Systems .Concepts.Domain key normal form and alternative approaches to database design Database backup and recovery Module 5 Emerging trends in Database Management .47 DATABASE MANAGEMENT SYSTEM Module 1 Introduction to DBMS .Normalization .Database administration Database users Module 2 Data Models .Data Models . operations.Languages Different types of Database Systems .DDL-Modification^of Databases .
Distributed Computing .Electronic Business and ERP systems . concept.Evolution.Distributed object .Computing architecture .Extending the scope of ERP through supply chain management and CRM .Concept of business objects .48 ENTERPRISE RESOURCE PLANNING Module 1 Overview of Enterprise wide software solution .Functional Modules of ERP Marketing.Client Server Systems .Business process reengineering using ERP Business process modeling .Players and characteristics Module 2 Technical Architecture and ERP systems .ERP market . difference between ERP and traditional Information Systems.Emerging trends business processes .Support for data mining and warehousing Module 3 Functional Architecture -Salient Features . Production and Operations Comparisons of ERP packages Module 4 Implementing ERP systems .Frame work for ERP implementation(Case Study) Module 5 Future of ERP systems . Overview of the ERP package . Finance and Human Resources.
HRM .49 ELECTIVE .
Changing behaviour through counseling Module 5 Special problems in counseling.. assessing client problems Course 4 Selecting counseling strategies and interventions .. application of counseling to organizational situations with a focus on performance counseling. Module 3 Counselor's attitude and skills of counseling. Approaches to counseling Module 2 Counseling process.Beginning.50 COUNSELLING SKILLS FOR MANAGERS Module 1 Emergence and growth of counseling services. . developing and terminating a counseling relationship and follow up.
Role of ILO Module 2 Role and future of Trade Unions. productivity bargaining and gain sharing.its relevance to Indian context . Workers education and training. Negotiation and collective bargaining. unfair labour.51 INDUSTRIAL RELATIONS Module 1 Industrial Relations . code of discipline in industry.emerging trends. importance and practices Module 5 Employee empowerment and quality management . concept of technological change . grievance and IR. practices. Participative management. Collective bargaining and IR systems. trade union and the employee. Problems of trade union. Industrial conflict conditions of good industrial relations . grievance procedure. discipline and grievance management. Industrial unrest.Concepts. Module 3 Overview of Industrial Disputes Act. Theories and Approaches. Trade Union Act.Quality circles. ethical codes and lR. Emerging socio economic and technological scenario in India.Evolution and Characteristics. wage policy and wage regulation machinery. dispute settlement and preventive machinery Module 4 Collective bargaining . trade union and the management. theories. collective bargaining practices.concepts.
Wage Concepts: Minimum wage. payment and social security. Compensating expatriates and knowledge workers. skill based incentive schemes. future trends. pay structure for start up organizations Module 5 Legal frame work of wage determination. Module 4 Benefits and allowance. Wage determination: Wage determinant methods. board banding. profit sharing and gain sharing. tax planning in organizations. pay restructuring in mergers. competence. the total reward system. boardroom pay. partnership turnarounds. stock options. VRS. . Working of different institutions relating to reward systems like Wage Boards and pay commission Module 2 Job Evaluation : Introduction. pay for performance. Wage policy in India. fair wage. Reward policy in organizations. team rewards. Methods of evaluation and process. acquisitions and alliances. international remuneration. Computer based support systems. Executive and shop floor level. Wage differentials. Types of wages. Living wage. internal and External Equity. Module 3 Pay structure. emerging issues in compensation management.52 REWARD MANAGEMENT Modulei Employee rewards : Concepts and components. contingent pay. downsizing.
Important steps in TNIA. definition concepts. training models. importance of training methods and criterion fro selecting training methods. training evaluation. Module 4 Psychology of learning.53 TRAINING AND DEVELOPMENT Module 1 Training. procedures and practices. the frame work. teaching aids for training. planning and implementation. MDP . strategy. Training Need Identification and Analysis(TNIA-). learning principles and conditions.Different methods. classification of training methods. Concepts. roles. training process. types of training. training audit. responsibilities and challenges for training managers. training objectives. Module 3 Programme context. e-learning and computer based training. organizational learning and development Module 5 Implementation of training programmes. training outcomes. principles of adult learning. procedures and activities in training effectiveness ROI in training . budget for training. training and development practices in Indian organizations. types of training. best practices. Module 2 Programme design. adult learning process. training as a subset of HR.
core competencies. measurement issues. MBO. key performance indicators Module 2 Methods of performance appraisal. work place competencies. feedback . measurement in performance appraisal. benefits.. criteria for performance measures. implementing and maintaining and performance performance in public management management and private systems. Goal setting process. types of measures.54 PERFORMANCE MANAGEMENT Module 1 Definition. appraisal forms and formats.documentation and appraisal communication. performance improvement management systems organizations. scope. performance coaching Module 3 Measuring performance. Six Sigma. . HR scorecard. performance discipline.360 degree or multirater assessment and counseling.*People Competency maturity model (PCMM) and its benefits. potential appraisal . appraisal interview. talent identification and management. Balance score card. organizational. Module 5 Competency mapping and management. objectives and performance standards Module 4 Developing. modern methods. measuring contribution and impact. objectives. issues. problems. competency frameworU. process. role analysis and competency analysis in performance management system. traditional and. key result area. performance indicators. functional and individual. job analysis.
an overview of major concepts on emerging trends -power. conflict. impression management Module 2 Memory .understanding human behaviour. emotional quotient Module 3 Inter personal process .Process and types. organizational communication. emotional intelligence. politics. team development and team functioning. organizational climate and culture.transactional analysis . authority. distraction.Johasi window helping process. interpersonal styles Module 4 Group and inter group process .group formation and group process.55 MANAGING OF INTERPERSONAL AND GROUP PROCESS Module 1 Intra personal process . attention. sensitivity training Module 5 Organizational process . intelligence quotient. occupational stress and coping. attitude. communication and feedback. self concept. intelligence. perception. collaboration and competition. integration and control. organizational effectiveness .
economies of scale. Module II An outline of important trade theories (comparative cost theory. .investment theories -trends in FDI and portfolio investment-India and foreign investments — policy-inward and outward investment trends and patterns. developing. ASEAN-integration schemes and trade agreements involving Indiaimplications of RIAs/ RTAs for business. inter-industry trade theory.56 International Economics Module I Nature and scope of international Economics -interdependence between. opportunity cost theory.India and the global economy. Heckscher-Ohlin theory. international economy and business-factors promoting global economic integration-developed. Module III International investments-factors affecting international investments-an outline of international . Module V Balance of payments-methods of correction of balance of payments disequlibrium-implication of balance of payments trends for business-trends in India's balance of payments-trends in global trade in goods and services-trends in India's trade in goods and services-trends in outsourcing. different tastes. least developed and emerging economiesregion states implications of differences is the economic characteristics of nations/regions for business . trade in intermediate goods-sequential pattern of industrialization-Dutch diseaseporterian theory of competitive advantage of nations. benefits and disadvantages of RIAsrEuropean Union. technological gaps product life cycles. Module IV Regional integration agreements/trade blocs-forms of integrationrationale. NAFTA.
57 INTERNATIONAL FINANCIAL MARKET AND FOREIGN EXCHANGE MANAGEMENT Module I Brief history of international financial system-the Bretton Woods System-post Bretton Woods System -European Monitory Union-Euro and its impact. options. Module V Characteristics of foreign exchange market in India-RBI foreign exchange rate and reserves management-determinants of exchange rate of rupee-trends in exchange rate of rupee-convertibility of rupee-salient features of foreign exchange management act. Module II International banking-Euro currency markets-Euro currency futures and options-syndicated Euro credits-international bonds-Eurobond valuation and hedging-interest rates and currency swaps-internationalisation of stock markets. arbitrage-determination of exchange rates-exchange rate arithmetic's exchange rate systems-exchange controlcurrency exchange rate risks and their management. components and importance of international liquidity-trends in international liquidity-IMF and international liquidity. . Module III IMF-organisation and management-resources-purposes. swaps.and implications. Module IV Foreign exchange market-meaning functions and importance-methods of affecting international payments-dealings on the foreign exchange market-spot and forward rates-futures. functions and rolefinancing facilities-meaning.
exports-making Module V International trade financing-pre-shipment credit-post-shipment creditobjectives. . role and assistance schemes of Exim Bank-forfeiting -ECGC and export credit risk insurance-marine insurance. functions. Module II Export promotion measures-organisational setup-export promotion/assistance organizations-state trading and conalistion -production -assistance-marketing assistance-export and trade house-incentives-special economic zonesevaluation of export promotion system. Module III Export procedures and documentation Import procedures and documentation Module IV Payment teams-Income terms-receiving payments for payments for imports-letter of credit and international trade.58 FOREIGN TRADE POLICY AND PROCEDURES Module I Government intervention in foreign trade-inward and outward oriented trade strategies brief historical review of India's trade policy-Foreign Trade (Development and Regulation) Act-salient features of the current foreign trade poiicy of India.
wholly owned subsidiary-strategic alliance-merges and acquisitions-case studies (particularly of Indian acquisitions of foreign firms) Module V Marketing mix strategies for foreign markets-influence of business environment on business strategies-product communication strategiesbranding strategies distribution strategies-pricing strategies. Module II Internatilisation stages-international orientation of firms-organisational modes-characteristics and strategies of international corporation. global corporation and transnational corporation-hostilities against MNCs -dealing with hostilities-merits and demerits of MNCs-code of conduct for MNCs-case studies of some Indian MNCs. licensing and franchisingcontract manufacturing-joint ventures. Module IV Foreign market entry strategies-exporting. Module III ' Foreign market selection process-market prefiling-market segmentation and market coverage strategies-niche marketing-international organization and HRM-case studies. multinational corporation. .59 Globalisation Strategies Module I Definitional dimensions of globalization-indicators of globalizationtrends in globalization-impact of liberalistion and globalization on Indian business-perequisites for globalization of business-challenges and opportunities for globalization of Indian business.
Module II Logistics information system-positioning information in logistics-logistics information systems design-l. Module V Technological developments in ocean transportation-containerizationinternational air transportation-current issues. Module IV Shipper-ship owner consultation arrangements-the needed scope and machinery for consultation-types of consulting machinery-All India Shippers' council. strategic information linkage. Module III The general structure of shipping industry-cargo types-vessels vessel characteristics-linear operations and tram operations-chartering of bulk ocean carriers-chartering principles-the ocean linear conference system-freight structure and practices .T in logistics.coordination-role of intermediaries-forwarding and clearing agents-freight brokers-stevendores and shippers agents. shippers' associations and FIB and various standing comities set up for resolving shipper's problems-UN convention on code of conduct for linear shipping conference. . evaluation and developmentimportance of logistics management to international business-international logistics functions and intermediaries.60 INTERNATIONAL LOGISTICS MANAGEMENT Module I Integrated logistics management-concept.
effects of RTAs .forms of economic integration .significance of services trade .factors affecting services trade .EU and India . principles and functions of WTO .trends in trade-GDP ratio .organization.a very brief historical review of global trade --role of global trade in business . Module 3 Services trade .European Union . Module 2 Merchandise trade .rationale.NAFTA and other important RTAs -regional integration and cooperation schemes involving India .61 GLOBAL TRADE Course Objective To give an understanding of the trends in and pattern of global trade in goods and services with a special reference to India Module 1 Global trade and business . .WTO and developing countries -WTO and India .impact of global trade on business .benefits of regional integration / trade agreements (RIAs / RTAs) .RTAs and business .leading exporters and importers of services developing countries and services trade .WTO and IPRs .evaluation of WTO .RTAs and global trade.trends in trade balance services trade and current account — trends in current account — analysis of India's services trade and current account trends Module 4 Trade blocs .Indian Patents Act .analysis of India's merchandise trade.trends in services trade growth .trends in regional pattern of trade .recent and current developments.trends in composition of services trade . Module 5 WTO .A bird's eye view of WTO agreements .trends in trade balances .trends in composition .trends in volume and value growth . objectives.general trends in global trade .importance of global trade to business .leading merchandise importers and exporters .WTO and trade liberalization . objectives and.developed versus developing countries in global trade.
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