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HSBC Bank is in the process of increasing its presence in India. The Bank is trying to identify potential opportunities in the major cities of India and gain a successful presence into these cities. The bank is well known for its Wealth Management services. Lucknow is also one of the potential markets eyed by the company. In order to gain a deeper understanding of the target customer profile in Lucknow and to understand their needs and the preferences, this has been commissioned by the company. The study was conducted in the city of Lucknow where responses from 50 respondents were collected. The sample consisted of potential customers who can avail Wealth Management services provided by various banks. Interviews were conducted with the customers of various banks at their respective branches. Apart from this some interviews were also conducted some residences. In addition this, a series of Interviews were conducted so as to ascertain the parameters necessary for estimating the needs, attitudes, beliefs and preferences of the target group so that HSBC could provide the better Wealth Management services to its clients. A comprehensive and exhaustive literature survey was also undertaken in relation to the research study. A research instrument was then developed based on those insights, which was administered through a disguised process, in the form of informal discussions. The process received an overwhelming response from the respondents. The results and analysis of the survey have provided a firm foundation for us to develop a marketing strategy for its Wealth Management services in Lucknow. A series of recommendations have been given at the conclusion of the project report. 1
HSBC was founded in 1865 and has made its mark in Lucknow very recently. Within a short span of time, it has made rapid progress despite tough competition from the present banks. The Bank is trying to identify potential opportunities in Lucknow and gain a better position as it is one of the potential markets eyed by the Company. The project encompasses a comparison of HSBC with the other banks operating in Lucknow which are in close competition with respect to products offered to the customers of High Net Worth (HNls). The banks included under study are: • Standard Chartered Bank • Citibank • HDFC Bank • ICICI Bank While making the comparison, I found that the potential customers are not much aware about the product, but those who know about it actually prefer it. Apart from this, HSBC has been following aggressive marketing strategies which have helped the bank to be in direct competition with those banks which were already present before HSBC entered the Lucknow market. It has also been found that HSBC faces maximum completion from Citibank in HNI segment in Lucknow. A survey was also conducted with a sample size of 50 customers of existing banks to know the level of satisfaction from their banks they are banking with at present. I found that maximum customers are satisfied with HSBC Premier and the standard of services offered. I have also made certain recommendations regarding the strategies to position HSBC Premier in a better way so as to be able to gain a much better position against its close competitors. Recommendations like increasing the Bank's visibility in the city through advertising, providing a wider range of services to HNI clients, creating a different image in the minds of the customers, etc have been made. There is a huge scope for HSBC in Lucknow to tap the HNI segment of the entire population. Though it has come a long way but there is much more to go.
Banking dates back to 1786, the first bank established in India, then the nationalization of banks in 1969 and recently the liberalization of the same since 1991. Currently, banking in India is fairly mature in terms of supply, product range and reach-even though reach in rural India still remains a challenge for the private sector and foreign banks. In terms of quality of assets and capital adequacy, Indian banks are considered to have clean, strong and transparent balance sheets relative to other banks in comparable economies in its region. With the growth in the Indian economy expected to be strong for quite some time-especially in its services sector the demand for banking services, especially retail banking, mortgages and investment services are expected to be strong. One may also expect M&As, takeovers, and asset sales. Retail banking refers to banking in which banks undergo transactions directly with consumers, rather than corporations or other banks. Services offered include: savings and checking accounts, mortgages, personal loans, debit cards, credit cards, etc. The banking scenario in India is at the crossroads and is continuously evolving, but the progress has been remarkable over the past decade. The moment one enters a bank, one looks for some assistance in transaction. One expects to be served immediately or at the earliest. Quite contrary to this, when one enters any bank, he would try to catch the eye of an employee. Depending on the size of the bank, there will be any number of employees working unmindful of a customer's entry. With the exponential growth of touch points and sophistication, the frontline sales force is assuming the role of a relationship person and is constantly under the microscopic observation of the customer. At a time when channel innovation has become the order of the day to encourage effective banking habits among customers, a vital component of the supply chain, namely, customer interface is totally missing. With the advent of liberalization, the banking industry had made a head start towards the best banking practices at each interaction point of the supply chain. However, the Indian landscape is not a replica of the west and is in fact unique. The technological aggression has resulted in new modes of distribution of banking products. Today consumers have various options to choose from. Banks are trying their best to acclimatize customers to the new products and facilities in anticipation of reduced costs and ease of operation and flexibility for the customers (A transaction 3
India is one of the most under-pelletrated retail banking markets in the Asia-Pacific region. Compared with growth in other markets. their share of Indian banking has been declining.private sector banks. 7 through a cheque and Rs. The gross national savings are estimated to triple in the coming 10 years with India recording the highest rates of growth. not just for banking products but for other ancillary products such as payment of utility bills and insurance premium. especially the developed world. the Indian government heralded a new era for the entry of foreign banks into the country's retail banking industry. scheduled commercial banks seem to have more potential for growth in the country's relatively under-penetrated retail lending segments. The transaction simplicity through these channels is drawing people to these banks. The government introduced a step-wise approach spanning five years (till 2009) for the operation and expansion of foreign players. this is a market yet to be fully tapped by all players . improvements in the regulatory environment. 2 on the Internet). While the overall growth prospects for this industry seem impressive. The motto is to get more and more people involved in their banking business and such a relationship "'(ill be hard to come by with plain vanilla products and services. and foreign banks. 3545 if done with physical presence of the customer at a branch. the true challenge for the bank& is to stand out in the midst of hard-hitting regulations of the apex body. and low penetration in the consumer loans segment are some of the growth drivers. public sector banks.costs Rs. 4 . Technological innovations. Road Ahead: The branding of banks in India is not completely popular at least for now. Without much leeway in the avenues for operatings. Though many foreign banks have a presence in India. Rs. It is now assuming importance and it will be a pertinent question for banks to identify themselves in an otherwise messy market where the products are pretty much the same. consolidation and want of expertise are drastically redefining the banking taxonomy. Globalization. In the financial year 2005-2006. These new creations have resulted in different channels of distribution of banking products and services.
Through this analysis the bank would be in a better position in knowing its strengths. weaknesses. 5 . SCOPE OF THE STUDY: Since there lies a vast potential of HNls (around 50.PURPOSE OR OBJECTIVE OF THE REPORT: There is a huge scope of tapping the Lucknow market. the scope of the study is to find out a better market for HSBC Premier in light of the advantages offered by the bank and the neck to neck competition faced from the other banks that are at present running at par with HSBC Bank. opportunities and threats. This Study includes a comparison of the various private and foreign banks operating in the Lucknow market at present. The banks under the study are mentioned below: • HSBC Bank • Standard Chartered Bank • Citibank • HDFC Bank • ICICI Bank The study is being undertaken with respect to HSBC Bank. • Enhance the positioning of HSBC products. • Suggest some strategies to improve the market share vis-a-vis its closest competitors. This comparative analysis will: • Help the bank to position its product. The project also includes the comparison of value added features of a bank account that is generally targeted towards the High Net worth Individuals (HNls) of HSBC Bank with other five banks under study. The project will enable the bank officials to find better ways to approach a new customer base with their offerings to them and gaining an edge over the other banking companies which are working in close completion with HSBC.000) in Lucknow market. The sole purpose of the report is to position and differentiate HSBC premier in the market and suggest some strategies to better market the product in respect to its competitors in the same segment.
" A Comprehensive Study Of Financial Planning and Wealth Managment Of HSBC PREMIER in Comparison to Other Banks". Research Objective This report is prepared with the objective to find out the awareness about the Wealth Management services provided by HSBC Lucknow. 6 . (d) To bring out better marketing strategies for the bank to attract more customers. This report will provide assistance in developing better ways to market the Wealth Management services to its clients. It could be stated as.RESEARCH METHODOLOGY Business Objective The business objective describes the prime intent of HSBC. Some of the key points are (a) To understand the key parameters that influences the choice of bank among the target group. (c) To analyze the awareness about the Wealth Management services among its clients. (b) To analyze the customers' evaluation of the current banking system and the need gaps and the key retention factors therein.
This questionnaire was designed to know the investment psyche of a person while investing in the financial products. The interview helped us to know what all services are offered by the company to push the product to the end consumer. Various banks and private wealth advisors were also interviewed to get an in-depth knowledge of their services and how they provide value additions to the customer's existing portfolio and savings potential. their practice on saving. Research Design This project is more of an exploratory research with more of qualitative analysis than quantitative. Data Collection Methods & Instruments The instrument for data collection was a structured questionnaire targeted towards people who do investments. The population for this project was customers as well as noncustomers of banks in Lucknow. to ascertain the investor's behavior as well as to depict the future prospects and growth momentum of the wealth management industry. investment options available and the need of Wealth Managers to manage individual's wealth. The data collection method for this project begins with finding a sample of the population. Questionnaire was designed and Interviews both direct and indirect were undertaken. Primary data was collected to study the investment psyche of a person. 7 . on which the hypothesis was tested. The research methodology adopted was both primary and Secondary.Hypothesis There exist a potential growth in the wealth management industry and thus this project authenticates the feasibility of Wealth Managers in the Lucknow market.
Data Collection Sources (a) Primary Research Research was done to get a detail overview of the wealth management industry and study the need for financial planner in. scope of financial planning and the need of a certified financial planner. 8 . This helps in listening to the wealth Managers and learning as to what they have to say. This project is mainly based on first hand observation in the market. Questionnaire was designed to study the investment psyche of a person. because a lot of importance needs to be given to this. The interview enabled a detail understanding of the portfolio management services and also highlights their service offerings. on which they differ from one another. the current scenario. their practice on saving. the way financial planning functions. to study the perception of people regarding investment avenues and the concept of Wealth Management.e. as they are the people who stay in the market the whole day and know it better than anybody else. private wealth management companies. different investment options available and the need of financial planners to manage individual's wealth. The interview further helped in the design of the questionnaire. (c) Questionnaire Design A structured questionnaire was designed covering both open and close ended questions. through telephone. to be dropped to accommodate free flow of thoughts and ideas. which does not limit discussion within a well-defined boundary. Informal & friendly conversation also allows the mask. that one wears when doing business. (b) Interviews Interviews had been taken with the relationship managers of various banks.The mode of communication was informal & friendly conversation. both direct and indirect i.
paying off their loans liabilities. The questionnaire also stressed on the role of wealth management/financial planning. The source also includes basic investment objectives and the various types of investment avenues open to an individual.This questionnaires also required the respondents to mention the degree of importance he/she give to the following parameters while going for a financial advisor. Brand Name Charges Flexibility Overall Services Clientele Transparency Reference Value Additions The respondents was also asked regarding their objective behind investments and their practice on saving money for investment such as retirement. 9 . products offered by different financial planners and perception and satisfaction level of customers who are currently availing these services. where the degree varied from 'Absolute Importance' to being 'Indifferent'. future of financial advisors. (d) Secondary Research Various sources of information were collected for attaining clarity on the prospects of wealth management industry and the various financial planners in the market. Individuals decision while they make investments were also asked as there are many people who takes their decisions independently or advice from chartered accountant.
the following sources were considered for information gathering: Companies web sites Articles and reports available on the web Investment Magazines 10 .However.
: Founded Founder Headquarters Industry Countries Covered Total Offices Products Revenue Operating Income Net Income Employees Subsidiaries Hong Kong (1865) Thomas Sutherland 8 Canada Square. The Hong Kong and Shanghai Banking Corporation. Paris and Bermuda stock exchanges.HSBC. New York. The shares are traded on the New York Stock Exchange in the form of American Depositary Receipts. HSBC Holdings was established in 1991 to act as the parent company to The Hongkong and Shanghai Banking Corporation.About The Bank: THE HONG KONG AND SHANGHAI BANKING CORPORATION LTD.000 Financial Services 87. HSBC Finance. It was also rated the third largest company by Forbes 2000. 30. With listings on the London. The bank is the fourth largest corporation in the world in terms of assets. HSBC Bank USA. HSBC Bank Brazil. shares in HSBC Holdings plc are held by around 200. Slogan Website The World's Local Bank www. United Kingdom Finance and Insurance 83 10.com HSBC Holdings plc is the world's largest financial group in terms of market capitalization.5bn USD (2007) 3.6bn USD (2007) 22. HSBC Mexico.000 shareholders in some 100 countries and territories.7bn USD (2007) 20. Hong Kong.000 HSBC Bank PIc. 11 . London.
Gurgaon. Ludhiana. Mumbai. investment banking and markets. corporate. Trivandrum and Visakhapatnam. Coimbatore. etc. Jaipur. Lucknow. Chennai. Chennai. Wealth Management is offered in Ahmedabad. HSBC provides a comprehensive range of financial services: personal financial services. an integrated Call Centre. Jodhpur. Internet banking also provides easy access to HSBC's services. the Middle East. private banking. Kochi. Bangalore. Jaipur. Indore. including a rapidly growing e-commerce capability.online@hsbc . New Delhi.Through an international network linked by advanced technology. Ludhiana. commercial banking. Pune. and internet banking . PRODUCTS AND SERVICES OF HSBC Non Resident Indian Banking HSBC's Non Resident Indian Banking (NRI) centres located in Asia-Pacific. together with a full range of personal and private banking products in India and overseas. Bangalore. Wealth Management Financial planners and Premier Relationship Managers assist clients in identifying their needs and selecting insurance and investment products to meet these needs. Hyderabad. Kolkata. Noida. Personal Banking HSBC offers a wide range of personal financial services. Customers have access to 24-hour banking services through an extensive network of automated teller machines (ATMs). Chandigarh. Kochi. Also offered branch-wide are international Gold and Classic credit cards from VISA and MasterCard and debit cards from Visa. Gurgaon. through its branch network in Ahmedabad. Europe and North America. Coimbatore. and other activities. provide the international Indian Diaspora access to a range of products and services. transactional and deposit products. Chandigarh. including personal lending and deposit products. together with HSBC's offices worldwide. These include NRI related investment (both international and domestic). Thane. Hyderabad. 12 . Kolkata.
channel financing. incorporated businesses and publicly quoted companies.The Business Account and the Business Vantage Account. payments and cash management. Corporate Banking represents a wide range of banking and financial services. HSBC is also one of the leading banks 13 . Commercial Banking has a presence in 47 branches covering 26 key cities and for the convenience of our customers. Hexagon. The Group has over 50. Commercial Banking provides a full range of banking services to these customers including multi-currency business accounts. 24 hours a day. term loans (including external commercial borrowings). the HSBC Group's dedicated electronic banking service allows users to perform financial transactions.. and review details of their domestic and international accounts. letters of guarantee Business Banking HSBC's Extra Mile Business Banking offers two types of account to small and medium-sized businesses . which includes access to commercial banking products. a multi channel service including Internet and phone banking.000 such customers in India. including working capital facilities such as trade. obtain international financial markets information. partnerships. from anywhere in the world. Payments and Cash Management HSBC provides integrated domestic and regional transaction support to corporate clients through a sophisticated range of cash management solutions.Commercial Banking HSBC is a leading provider of financial services to small. Operations and client services are ISO 9001 certified. factoring and a range of borrowing solutions. Trade (international and domestic) and Factoring Services A wide range of solutions tailored to meet customer's requirements for both domestic and international businesses is offered. including Proprietors. Services include Business Phone Banking. large domestic corporate and institutional clients. Business Doorstep Banking and Multi Branch Business Banking. In India. Corporate Banking HSBC's Corporate Banking team offers a full range of services to multinationals. as well as domestic and international payments. medium-sized and middleBanking market enterprises. including collection and payment services and integration with customer back-end systems. trade services. and overdrafts. clubs and associations.
Institutional Fund Services launched by the bank offers a comprehensive suite of products to domestic mutual funds and insurance companies ranging from custody. treasury and capital markets. together with our payments and cash management services. The factoring products offer flexible structures. HSBC is the premier provider of sub-custodian and clearing services to foreign institutional investors (FIls) in India. financial institutions. HSBC is the leading provider of trade services in India and its trade centres are ISO 9002 certified. It provides a comprehensive range of products which include . Hyderabad. trade services. Its dealing room in Mumbai is one of the largest in the country. non-government and development organizations operating in India. Chennai. Treasury and Capital Markets Clients consistently rate HSBC's Treasury business as one of the best in India. unit distribution and Cash Management Services. payments and cash management. HSBC clients include the domestic fund management sector in both the retail and institutional segments. Kolkata. money market and fixed income products and derivatives in both rupees and major currencies. Custody and Clearing The leading custodian in Asia.foreign exchange. insurance companies. to provide seamless supply and delivery to corporates. Factoring's product suite comprises end-to-end supply-delivery chain solutions. Factoring HSBC offers a full range of domestic and international factoring products. 14 . and correspondent and electronic banking activities are offered to banks. serving clients in Mumbai and in the major metropolitan centres across the country. HSBC's custody and clearing services are available in 28 markets in Asia-Pacific and the Middle East. Institutional Banking Working closely with Group offices in India and overseas.involved in the bullion business through its offices in Ahmedabad. New Delhi and is supported by the Group's global expertise in the precious metal business. custody and clearing. asset management companies and other non-banking companies. With experienced staff and the latest technology. fund administration services. Bangalore. securities houses.
HSBC Fixed Deposits let you make the most of value-added benefits as you create wealth at low risk. Smart Money Account: Take the smart way out. HSBC Advance: HSBC's Advance Account is a proposition that offers. a feature called the Personalized Financial Review (PFR).including Receivables Finance. Like the customer • Has a Systematic Investment Plan for his child chalked out by the Advance officers that will contribute significantly towards fulfilling his/her future goals • • Transfer pocket money to his child's account and help him/her responsibly operate his/her account. amongst other benefits. Purchase Order Finance and Distributor Finance. Financial Planning Services: HSBC Fixed Deposits: When it comes to assured returns. This sets it apart from other ordinary banking accounts. the HSBC SmartMoney Account lets you enjoy the higher returns of a fixed deposit and yet retain the liquidity and flexibility to meet all your needs. The account also includes a debit card. with the HSBC SmartMoney Account. Segment specific products such as Merchant Loans for credit card merchants are also provided. identify your current and future financial needs and assist you in drawing up a plan to meet them. Vendor Finance. so that his child can enjoy-financial freedom within the boundaries set by the customer. choosing the right type of savings scheme makes all the difference. A trained Financial Planner uses the PFR to help you evaluate your finances. GenNext Account This account helps the customers' children to enjoy amazing advantages. A unique combination of a fixed deposit and a savings account. 15 . which enables you to enjoy all the benefits of a savings account coupled with the high returns of a fixed deposit.
You don't even need to take the trouble of visiting the branches. you can maintain this account without any minimum or average balance requirement. Apart from the high rate of interest. is not just another fixed deposit.Smart Money Plus Account: SmartMoney Plus. you can choose to simply avail of our Internet or Phone Banking facilities and bank from the comforts of your house.e. Insurance: HSBC has a tie-up with Tata AIG and provides insurance for the following: • • • • • Insurance for self Insurance for self and spouse Insurance for family Insurance for retirement and safety Life Insurance o Nirvana Pension Plan o Loan Repayment Protection Insurance 16 . The No Frills Savings Account is aimed at making your banking transaction simple and convenient. it offers a string of features which make it the smarter way to save hardearned money. No Frills Savings Account: No Frills Savings Account allows you to bank with HSBC with a zero minimum balance requirement i.
Credit Card: Different types of credit cards are offered with various benefits to its clients: • • • • HSBC Premier Credit Card HSBC Platinum Credit Card HSBC Gold Credit Card HSBC Classic Credit Card 17 .
HSBC Group in India: The following are the HSBC Group members in India: • HSBC Asset Management (India) Private Limited • HSBC Electronic Data Processing India Private Limited • HSBC Insurance Brokers (India) Private Limited • HSBC Operations and Processing Enterprise (India) Private Limited • HSBC Private Equity Management (Mauritius) Limited • HSBC Professional Services (India) Private Limited • HSBC Securities and Capital Markets (India) Private Limited • HSBC Software Development (India) Private Limited HSBC Asset Management (India) Private Limited offers mutual funds to its customers. Insurance HSBC Insurance Brokers (India) Private Limited is licensed by the Insurance Regulatory Development Authority (IRDA) to operate as a composite insurance broking company. through two centres in Mumbai and Chennai. Many of its principal companies opened for business over a century ago and they have a history which is rich in variety and achievement. provides operational processing services for HSBC offices in India HSBC Private Equity Management (Mauritius) Limited a subsidiary of HSBC Private 18 . which will function as a direct and a reinsurance broker. it is able to deliver quality products to meet customers investment objectives. Global Resourcing HSBC Electronic Data Processing (India) Private Limited.OTHER SUBSIDIARIES The HSBC Group has an international pedigree which is unique. Bangalore and Visakhapatnam provides data processing I customer service facilities for the HSBC Group's overseas operations. through its offices in Hyderabad. With the Group's Global Fund Management expertise and investment capabilities. Data processing HSBC Operations and Processing Enterprise (India) Private Limited.
Trade and Corporate Banking services with real-time access to a centralized information database Instantaneous inter-city transactions through online connections between all branches. HSBC Professional Services (India) Private Limited provides internal audit services to the HSBC Group's internal audit units worldwide. HSBC's internet banking service. with offices in Mumbai and New Delhi. The company specializes in the provision of equity capital to unlisted growth companies in India and Sri Lanka.Equity (Asia) Limited in Hong Kong. HSBC Securities and Capital Markets (India) Private Limited has two main business lines. Technology: The HSBC Group develops and applies advanced technology to the efficient and convenient delivery of banking and related financial services. A state-of-the-art treasury dealing system A sophisticated card system supporting debit and credit cards. It's Institutional and proprietary broking business is based in Mumbai and. domestic and international VISA. and co-branded cards. MasterCard. In India. It deals in Indian securities for both Indian and international institutions and for select retail clients and is backed by an extensive research team. offers a full range of integrated investment banking services in India and internationally. Asset Management. Private Banking and Insurance functions. HSBC Software Development (India) Private Limited has established a software centre in Pune to develop solutions for HSBC's Group offices worldwide. the Group provides: • • • • • • • Self-Service Banking with over 150 in-branch and off-branch A TMs and 24 hour Phone Banking. with particular emphasis on the IT. has a Liaison Office in Mumbai. The Corporate Finance and Advisory business. Treasury. provides customers 19 . A dedicated acquiring system for both MasterCard and Visa transactions online@hsbc. has seats on two of India's premier stock Exchanges. the Bombay Stock Exchange and the National Stock Exchange.
with an integrated and secure platform to access their accounts. • Internet Payment Gateway handles credit card transactions on the internet 20 .
00. fulfills their needs at dedicated HSBC Premier centres worldwide. etc. 25. insurance policies. Premier provides new exclusive services to its customers. The Premier experience offers • • • The same level of service everywhere one goes. HSBC Premier is the group's premium financial services product. balances of cash into current and savings account. his children can now make an early start in building their own wealth.000 its equivalent in any other currency for other countries. 21 • • • . • A dedicated Relationship Manager: A dedicated HSBC Premier Relationship Manager will assist the customer in managing his wealth after understanding his current needs. As an HSBC Premier customer. The account typically requires deposits and investments of at least Rs. o The Relationship Manager will chalk out a Systematic Investment Plan for the child that will significantly contribute to his/her future savings. International services. Special offers from local retailers Features and Benefits: HSBC Premier offers banking and financial solutions tailored to the needs of its customers. HSBC Premier gives them this advantage GenNext Account. whether it is cash abroad or a breather from a hectic day.500 offices in 76 countries and territories.HSBC PREMIER: HSBC Premier has been designed to bring to its customers a global proposition unique in its kind giving the client various benefits and a truly one-to-one banking relationship. fixed deposits. HSBC Premier centres worldwide: HSBC Premier welcomes its customers at over 9. GenNext Account: As an HSBC Premier customer. 24 I 7 Phone Banking Services: HSBC Premier offers unmatched global privileges and priority services 24 hours a day 7 days a week through help line. the risk profile and his future financial goals. This relationship has to be developed in a period of six months in the form of investments in mutual funds. worldwide assistance.
o Transfer pocket money to the child's account and help him/her responsibly operate his/her account. o The account also includes a debit card, so that the child can enjoy financial freedom within the safety zone set by his parents. World Wide Assistance:
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The customer can transfer funds online between me-to-me accounts instantly and for free. He can view and manage his HSBC accounts online through a single logon using Global View. Personalized, end-to-end assistance is also available to get his banking service established in a new country. Local country guides to help him prepare by finding out more about the country the customer is travelling/moving to. Expert guidance from the bank's knowledgeable staff is also available.
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The customer can visit any of the International Premier Centres for preferential service, including telephone and online banking. The local HSBC Premier staff offers free and friendly advice on places to go and things to do while in town. If the customer loses his cash and credit cards, he can approach any HSBC branch overseas to obtain emergency cash.
Investment Expertise: Global Investment Perspective: With its unique position towards global capabilities, the Global Investment Perspective newsletter, especially for Premier customers.
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Assists its customers in making informed investment decisions Considers worldwide markets and economies Includes market commentaries, forecasts, analysis and opinions of HSBC 22
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The HSBC Premier Relationship Manager will help plan the finances, based on their needs, goals and risk appetite From retirement planning and property purchase to financing children's education, your Relationship Manage will put the plans in place. The customers will have the opportunity to review the progress of their investment portfolio at least twice a year to ensure that the finances are kept up-to-date.
Lounge access Facility:
The customer can use his HSBC Premier MasterCard and enjoy exclusive access to premium airport lounges across India. This exclusive facility is available at the Premier centres as well. The customer gets access to a conference hall if demanded. He just needs to present his Credit Card at the MasterCard lounge in the Domestic and International Airports in Delhi, Mumbai, Kolkata, Chennai and Cochin.
Travel Guard: Travel Guard is a "Global Travel Protection" policy underwritten by the Tata AIG General Insurance Company Limited (Tata AIG). Travel Guard may be purchased by any resident Indian between the ages of 6 months and 70 years (for travel abroad on business or leisure). Travel Insurance from Tata AIG
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First to launch on-line travel insurance AIG presence in over 130 countries There is no need of medical certification, whatever the age, though a declaration of recent medical history is needed. Any pre-existing ailments or medical conditions are not covered under this policy.
HSBC PREMIER CREDIT CARD:
0 0 0 2 .6 6 M ile s o n In d ia 2 .5 2R 100 spend A nnual fee 0 .4 1 .5 4 0 .6 1 2 R e w a r d p o in ts e a r n 2 5 ao rs e le c t m e r c h a n ts 2 ed f t IN R 1 0 0 s p e n d ( a ) ( a s s u m e 2 0 % s p e n d ) a n d 2 .8 3 1 . 4 M ile s o n In d ia n A ir lin e s / A ir In d ia 5 0 .0 0 0 C o m p lim e n ta r y 25 . 4 M ile s o n n 4 3 A ir lin e s A ir w a y s A ir w a y s K in g F is h e r . 100 spend n Worth of every point : INR 0.0 0 0 5 .6 7 1 .5 a t a ll o th e r o u tle ts W o r th o f 1 r e w a r d p o in t (b) B e n e f it o f IN R 1 0 0 purc has e (a x b) M ile s c o n v e r s io n f o r IN .0 0 0 6 .6 7 0 .Best-in-Class Card for an Internationally Traveling customer • Rewards programme n 2 points for every Rs.2 2 1 .9 n Wide choice of redemption options • Mileage programme (Miles for INR 100 spend) n Jet Airways (3 JPMiles) n Kingfisher Airlines (4 KingMiles) n Indian Airlines / Air India (4 AOMPs) n Singapore Airlines (2 KrisMiles) • Home & Away programme n Privileges at merchants across the world Competitive Benchmarking: fig s in I N R A M E X P l a ti n u mC i ti b a n k C i ti -J e t G o ld ta n d a r d H S B C P r e m i e r S P l a ti n u m C h a r te r e d P l a ti n u m 4 J P M ile s ( It's t h e o n ly o p tio n ) 0 .6 7 0 .8 – INR 0.3 4 0 .5 M ile s o n J e t M ile s o n J e tN o t A v a ila b le M ile s o n J e t.
000 Miles on International Travel on Jet Airways Premier customers to first complete the travel and fill-up details on a form available on internet or call Premier service center.000 (subject to relationship 26 . Jet Airways will send the confirmation of upgradation to a higher tier. extra baggage allowance. Up to Bonus 8. special check-in counters. n Premier customers to first enroll for JP membership and fill-up details on a form available on internet / branches or call Premier service center. Jet Airways will credit the miles Airport lounge access: • Complimentary access to lounge facility – arranged through MasterCard C lipper C lipper D elhi C lipper C hennai C lipper K olk ata C lipper C oc hin C lipper M um bai • • In te rn a tio n a l A irp o rt D o m e stic A irp o rt Lounge-Term inal 2A near gate -3 Lounge-Term inal 1B C lipper Lounge -Term inal 2C C lipper bar and res taurant -Term in Lounge-International A irport. tele check-in. bonus miles and more.• Premier status at Jet Privilege n Auto-upgrade to Gold tier (for Silver tier members) n Auto-upgrade to Silver tier (for Blue / Blue Plus members) n Get facilities such as upgrade vouchers. Lounge-International airport N ew Lounge Top D ec k R es taurant and bar loun res taurant and lounge C lipper res taurant and lounge Valid till 31 December 2008 Applicable for a HSBC Premier MasterCard holder (including supplementary) only Customers need to present their valid HSBC Premier MasteCard • Credit limit assignment n Minimum limit increased to INR 250.
send LN with reason and recommended limit to Sharada Arora (INM CCR). Customer has a higher future potential d.value being met) n Maximum limit = 10% of deposit & investment value (product cap of INR 500. • • • • For reason ‘a’. Match 10% deposit / relationship value b. Specific circumstances (going abroad. For reasons b. emergencies etc.5 M Attach recommendation from cluster manager with following details • • Profile & future potential WMS screen showing existing value 27 .000) citing any of the following conditions a.) • Proactive credit limit enhancements n At new card issuance.000) n PRMs can proactively recommend limit enhancement (even beyond INR 500. c & d –10% relationship value cap does not apply For reason b. competing card limit will be matched For reason c. Customer owns a competing card with a higher limit c. relationship value growth will be tracked • Proactive credit limit enhancements if the customer does not meet the Premier relationship criteria of INR 2. attach WMS screen. mention reason and recommended limit in the ‘remarks’ area n For existing cardholders.
• Time frame within which the criteria is expected to be met Age criteria to be met for Primary as well as for Add-on If the basis is Premier status in other country. spouse and children Lower limit cards for family members can be issued • Open a new Premier credit card account with lower limit Issue supplementary cards linked to the new card account • • Interest rate: 1.000 Applicable for any number of trips during 12 months No hassle of obtaining a travel insurance before every travel Tie-up with TAIG for this special product • Supplementary cards to family members Includes parents. PRMs to send intimation to TBS / INM CCR if the customer is downgraded – Premier credit card status will also be downgraded.m. PRMs to follow up on delinquent accounts • • Personal accident insurance of INR 10 M (air accident & INR 1 M for road /rail accident) complimentary with Premier credit card Multi-trip Travel insurance Applicable for self or family Coverage upto USD 500. (lowest in the industry) 0% fuel surcharge – any pump any place 28 . attach Credit Transfer Form filled up by PRM of that country • PRMs to note Premier credit card is valid only if the Premier relationship is valid As part of reviewing Premier account status.99% p.
• Cashback at makemytrip.com n 3% for domestic airline tickets n 5% for international airline tickets n 10% for hotels and holiday packages n Benefit valid round the year • Password protection for internet payments n Added protection against misuse on internet n Use like an ATM password 29 .
Africa and the Middle East Standard Chartered is listed on the London Stock Exchange and the Hong Kong Stock Exchange and is among the top 25 constituent members of the FTSE 100 Index. Both companies were keen to capitalize on the huge expansion of trade and to earn the handsome profits to be made from financing the movement of goods from Europe to the East and to Africa. The Chartered Bank was founded by James Wilson following the grant of a Royal Charter by Queen Victoria in 1853.standardchartered. Australia and China. 30 .Competitors to HSBC Bank in Lucknow The following banks are in close competition with HSBC Bank in Lucknow with respect to the high end product offered by the bank: • • • • Standard Chartered Bank Citibank HDFC Bank ICICI Bank A brief description about the above mentioned banks is given below: STANDARD CHARTERED BANK Founded Headquarters Industry Products Branches Slogan Logo Website www. U. Banking Financial Services over 1700 Leading the way in Asia.com 1853 London. and The Standard Bank of British South Africa. The name Standard Chartered comes from the two original banks from which it was founded-The Chartered Bank of India.K. England. while The Standard Bank was founded in the Cape Province of South Africa in 1862 by John Paterson.
Savings Accounts: My Dream Account: Save for your children's future with a special account that's easier for parents to manage. interest rates and risk management. Payroll Account: A one-stop banking solution for companies and their employees that improves the way salary payments are managed. Global Markets also provides world-class treasury solutions including derivative products. Excel Centres. and Treasury.Review of Operations: Consumer Banking The Consumer Banking offerings include transactional account services. personal and business installment loans and wealth management products through a branch network across the country. Cash Management. which are all supported by electronic funds transfer. The offering also includes cross border payments. It was the first bank to introduce A TMs. Marathon Saving Account: Enjoy an interest rate that is as attractive as that of time deposits while enjoying the transaction convenience to your account and withdraw flexibility to your money at anytime. Visa Electron Debit Cards. Customers can access products in the areas of Lending. anywhere . The account offers bank-wide range of benefits to employees and salary process convenience to the employer. OUf mortgage facility is the most desirable in the country.and watch your savings grow faster with our most competitive interest rate. Trade Finance. offering customers the highest maximum limits. We continue to lead the way with many firsts in the market including FX Options and Hedging Products. and advice on currency. Platinum Visa Cards and many other innovative products such as Express Trade for SME customers and medical insurance on saving accounts. e$aver: Manage your money anytime. debit cards. 31 . reporting and cash management services. Wholesale Banking The Wholesale Banking services offer corporate and institutional customers comprehensive banking solutions. with a particular emphasis on relationship banking.
whether he is investing. rewarding experience and exclusive privileges. saving or just spending. from routine banking and transaction management to more complex investment services and insurance advisory services. the bank is fully dedicated and focused on the customers' needs and goals. So. The customers also get fee waivers on premium savings and current accounts and preferred pricing on a range of complementary banking products and services.Foreign Currency Account: Start saving your money in multiple foreign currencies! It's easy with Standard Chartered Bank and it comes with a high interest rate as well. Extended to only an exclusive few.satisfying all the banking needs: • • • Personalized service from your dedicated Relationship Manager A dedicated 24-hour Excel Banking Hotline Exclusive access to our Priority Banking Centres for complete privacy and comfort Comprehensive Investment Services –capitalize on the best opportunities with ease • • A wide range of investment and insurance products for you to choose from Ready access to timely market updates and insightful financial information. Personalized Services . he can expect to enjoy a suite of Excel Banking benefits With the services of the personal Relationship Manager one can access complete wealth management solutions. the customer can look forward to a world of financial freedom. 32 . EXCEL BANKING: At Excel Banking.and it is one where it put their financial needs and personal well-being above all else. the customers start a relationship with the bank . With the exclusive Excel Banking Status.
Banking Benefits • • • • • • • • • • Excel Banking A TM card and one account for Excel privileges and all your transaction and payment needs Waiver of one account monthly fees Complimentary Standard Chartered Platinum Card Daily interest rates on your savings Unlimited complimentary cheque books Waiver of traveller's cheque commission 50% off safe box rental fee 50% off telegraphic transfers and drafts Preferential rates on a suite of financial products and services ATM cash withdrawals at any Standard Chartered ATM or access to atm5 the Shared A TM Network Excel Banking helps to meet the financial objectives through wealth management services. These powerful accounts are loaded with benefits and help save time & money The RM will assist in choosing the best investment avenues to suit the personal requirements and help monitor and review the customer's portfolio from time to time. 33 . Protection of self and loved ones from uncertainties through insurance services offered by the Bank. There are value added insurance packages as well specially foe the Excel customers. Specifically: • • • Premium current accounts & savings account for free.
Its single largest shareholder is Prince AI-Waleed bin Talal of Saudi Arabia. one of the largest companies in the world. who has a 4. As of March 2007.4% stake Citibank in India: Citibank India is since 1902.com Citibank is the consumer and corporate banking arm of financial services giant Citigroup. USA Finance Financial Services Let's get it done. Citibank India was the first bank to lend actively to individuals.CITIBANK Founded Headquarters Industry Products Slogan Website 1812 New York. Citibank India follows the following principles while dealing to its customers: • • • • • Truth in Lending Superior Products and Services Quick and Transparent Credit Decisions Lending is not a transaction.citibank. it is the largest bank in the United States by holdings. www. Citibank is the largest Consumer Finance lender in the world. but a relationship Custodian of Public Funds 34 .
Savings Account Citibank Suvidha offers a power packed savings account with online & phone banking facility. Undermentioned are few types of Citibank Credit Cards in India. Citibank offers the greatest financial value for your money Dedicated Relationship Manager . wealth management and much more. • • • • • • • MTV Citibank Card IndianOil Citibank Card Citibank Silver International Card CRY Card WWF Card Times Card Citibank Cricket Visa Card 35 . For this Citibank's expertise works for them through a Dedicated Relationship Manager & Personalized Financial Planning.Citibank Savings Account The customers can maximize their wealth so as to meet their future dreams. With the Citibank Suvidah Account. one can get the following benefits: • • • Shop n' win Rewards Secure the child's future Instant cash upto thrice the client's salary .who will advise the customer on all the customers' investment and financial needs. Get rewarded for the account Citibank Cards Citibank cards are available in a range of flexible and personalized credit and charge that can be managed online.
Citibank NRI is voted as the most preferred bank of the NRls. with no strings attached.59% AER (4.Citibank Direct The Citibank Direct Current Account pays 4. Foreign Exchange Services: With a globally recognized name and presence. Citibank NRI Account Holders. 36 . The services range from Cash Management and Foreign Exchange to Corporate Finance and Securities Services. Citibank NRI Citibank NRI holds over 160.50% gross). Corporate Banking: Citibank provides a host of Investment and Banking services for corporate institutions the world over.000 Citibank NRI Account. A chequebook and automatic overdraft facility are not available in Citibank Direct. No minimum deposit is required for Citibank Direct and no need to pay in ones salary. Foreign exchange is one of Citibank's key strengths worldwide and the staff in Citibank believes that the customer is preeminent. The Citibank Direct is one of the best rates on the market.000 is required to open Citibank Direct Account. Citibank Foreign Exchange Services ensure that the transactions happen with utmost ease whether it's a hotel bill payment or the client's export bill collection. 10 lakhs. holds a minimum balance of Rs. Moreover Citibank Direct Account is easy to manage. A minimum annual income of £15.
safaris and invitations to exclusive concerts for Citibank's best customers.CITIGOLD Citigold is the Wealth Management Division of Citibank. and also operates in Australia and parts of North and South America. usually they are assigned a relationship manager to handle their day to day banking needs and periodically update their portfolio holdings. 37 . a premium banking relationship. Citigold has a significant presence in the Middle East and Asia. part of Citigroup.OOO or a similar value in the local currency. Citigold is a service aimed primarily at individuals who have the ability to invest in their products. first class airfare. with a minimum portfolio value no less than US $100. Services offered by Citigold include: • • • • • • • Treasury securities Structured Products Savings Plans Mutual Funds and Bonds Deposits with favorable rates Travel Planning arrangements Investment strategy and news Once a customer has agreed to start an account. Purpose of Citigold: Citigold. Citigold also has Citigold Select.OOO. credit. which is aimed at individuals who can invest in the excess of US$500. investments. Launched in 1984. Conveniently manage one's banking. is designed to give the customer-and his finances-the special attention one deserves. Perks are probably the best at the Select level where well heeled customers can expect box seats at the Olympics. Omega watches. insurance and retirement information in one place with a Citigold account.
The highest level of services: • • • • An exclusive 24/ 7toll-free customer service number. foreign currency transactions and safe deposit box. Preferred pricing for both home equity line of credit and Checking Plus (variable rate) overdraft protection. insurance products and investing. Unparalleled protection with Citi Identity Theft Solutions. 38 .000 or more in balances • • • • Discounts on online outgoing wire transfers. Complimentary membership to Women & Co . Preferred mortgage pricing that gives $500 towards closing costs. Access to comprehensive investment research.a Citi program that otters access to education. including the customer's checking account and a high-yield transaction account available for the Citibank IRA. Exclusive savings & rewards • Preferred interest rates on selected deposit products. Waived fees: o For various banking services o For a choice of credit or' debit cards o Additional savings for accounts with $500. borrowing. Advice & Guidance • • • • A team of financial professionals with expertise in banking. Consolidated monthly statement. financial tools and a resource network. Priority processing on first mortgage and home equity applications. Smith Barney Financial Advisors with tools and training to help you create a diversified portfolio.
It has over 200 approved securities and mutual funds to get cash against the portfolio at attractive interest rates 39 . 00. the Citigold Relationship Manager will advise on which savings and investment products best fit the financial objectives. Global investments. Pond. The Citigold team will review the full range of products and services available.000 with the bank either in the form of investments in mutual funds. the client has to hold a minimum balance of Rs. Euro and Yen. fixed deposits. balance in savings and current account. or insurance. Citibank Stock Power: Citigold ensures to get the most out of the security portfolio with Citibank Stock Power. A range of asset products like Personal. Home and Auto loans at a special relationship pricing. From an understanding of what the financial goals are. Comprehensive Wealth Management Products: At Citigold. including: • • • • • A set of term and endowment insurance policies to take care of the needs of protection of wealth Investments into mutual funds in tie-up with private mutual fund houses.How it works: To be eligible to hold a Citigold account. The power to manage the foreign exchange flows in the most efficient manner.Currency EEFC Account: this unique account allows pening accounts in multi-currencies: Dollar. new wealth management products are constantly introduced to meet evolving customer needs. Citigold Advantages: Citibank Multi. 10.
Citigold Exclusive Services: A Citigold customer enjoys a host of exclusive privileges designed to bring the best of the services and benefits: • • • • • • Citibank World Privileges The client gets a chance of being a part of the Elite Club & lifestyle with 24K Concierge Services Art Advisory Services Tax Advisory Services (to some extent) World class safety for wealth 40 .Citibank Loans: Citibank in Lucknow provides personal loans to its Citigold customers to the extent of 20% of the NQB (net quarterly balance) without much formalities and paperwork.
HDFC Bank's Preferred Banking Programme is the royal decree that enhances the 41 . Insurance. Credit Cards. Imperia takes care of every little detail to ensure a banking experience like no other. HDFC Bank commenced operations as a Scheduled Commercial Bank in January 1995. Founded Headquarters Industry Products Network ATMs Slogan Website 1994 Mumbai. Investment vehicles.HDFC BANK LTD. etc 753 branches over 1716 We understand your world www. customized investment advisory or exclusive privileges. trusts. It seeks to enhance the exclusivity and pampers the customers with services that others can only dream about Be it a dedicated Client Relationship Manager. insurance companies. as part of the RBI's liberalization of the Indian Banking Industry in 1994. India Banking. It is a pathbreaker in the Indian banking sector. The bank offers many innovative products & services to individuals. corporates. mutual funds. financial institutions. partnerships.hdfcbank. governments. Insurance. The bank was incorporated in August 1994 in the name of 'HDFC Bank Limited'. HDFC PREFERRED BANKING: HDFC Bank Preferred Banking programme is designed for the royalty of today. Savings. Capital Markets and allied industries Loans.com The Housing Development Finance Corporation Limited (HDFC) was amongst the first to receive an 'in principle' approval from the Reserve Bank of India (RBI) to set up a bank in the private sector.
The Savings Bank Account and the Demat Account can be linked to the Securities Trading Account thus allowing seamless flow of funds and shares between accounts. loans at preferential rates.is all under one roof. that even today. E-Broking: HOFC Bank offers a gateway for e-broking. Benefits: Dedicated Relationship Manager The personal Relationship Manager is just a phone call away. to facilitate T +2 settlements at a special price. The customer benefits from the Relationship Pricing Programme with exclusive offers such as a free Gold International Debit card. Imperia goes beyond the obvious. restructure the portfolio and allocate the assets optimally in order to realize long term investment goals. a free International Titanium card or a free International Gold Credit Card. So. in addition to the expertise of a dedicated Advisor to take care of financial needs. Keeping the risk profile in mind. so that the whole world can see. These experienced and professionally trained individuals will cater to all the banking and financial services needs. Investment Options: The customer has a wide range of investment options to choose from. Derivatives. Debt and Mutual Funds. Ri31 Relief Bonds. the Relationship Manager is there to get the job done promptly and efficiently. The customer can also benefit from extensive research across Equities.Mutual Funds. whether it is expert advice seek on mutual funds or the urgency of having a demand draft issued. via HOFC Securities Trading Account. etc. buying and selling shares to convenient tax payment options . pampering him with services those others can only dream about. rises above the expected. bank will customize an investment strategy. It makes one feel special at every step. 42 . Insurance and other tax effective investment avenues like Infrastructure Bonds.exclusivity that one is accustomed to. Customized Investment Solutions Comprehensive Investment solutions ranging from tax efficient investment avenues. the grandeur and magnificence of royalty is alive and well.
Annual Service Charge Waiver: As a preferred customer. Oemat Account. loans.000 and cash withdrawal of upto Rs. Business Solutions: The bank also caters to the financial needs of business through business loans like Working Capital Overdrafts. • Cheque pick-up facility • Bill-pay facility through PhoneBanking and NetBanking. • Multiple Demat accounts with no charges. Trade Finance or Commercial Vehicle Loans. Relationship Pricing: The customer can get preferential pricing across a wide range of financial products like credit cards.Expedite Tax Payments: The customer can step into the branch and pay tax through HOFC Bank heque and Collect their challans immediately over the counter. • Preferential Forex Rates. NetBanking and PhoneBanking facilities • No need to keep minimum balance in the account. 200 on a host of service charges like: • • • • • Demand Drafts / Manager's Cheque Charges Inter-branch funds transfer charges Stop payment charges Cheque return / collection charges DD cancellation charges 43 . On Demand Exclusive Privileges: • Free mobile alerts • Free e-Age Banking. HOFC Securities Trading Account. • Free International Titanium Card or International Gold Credit Card with value added features. • Locker at just 50% of the annual charges. he is entitled to a waiver of Rs.000 in a single day. with higher spending limit of upto Rs 50. • Free preferred internal Gold Debit Card. 25.
44 .• • • • • Hold Mail charges Duplicate Statement Charges Certificate of balance charges FIRC charges Recovery of old records charges.
Founded Headquarters Products Network ATMs Abroad Subsidiaries Abroad Branches Website 1955 Mumbai. ICICI Bank offers a wide range of banking products and financial services to corporate and retail customers through a variety of delivery channels and through its specialized subsidiaries and affiliates in the areas of investment banking. etc over 950 branches over 3600 United Kingdom.icicibank. life and nonlife insurance. Insurance. India Loans. the Stock Exchange. Mumbai and the National Stock Exchange of India Limited and its ADRs are listed on the New York Stock Exchange (NYSE). Investment vehicles.ICICI BANK LTD. ICIGI Bank has total assets of about USD 79 Billion (end-Mar 2007). ICIGI Bank's equity shares are listed in India on stock exchanges at Kolkata and Vadodara. Canada Singapore and Bahrain www. Savings. ICICI Bank has grown from a development bank to a financial conglomerate and has become one of the largest public financial institutions in India. venture capital and asset management.com ICICI Bank (formerly Industrial Credit and Investment Corporation of India) is India's largest private sector bank in market capitalization and second largest overall in terms of assets. 45 . Credit cards.
The retail activities focus on deposit taking and business banking for its ethnic high net worth client base. It was awarded the "Best Bank of the Year from the Emerging Markets" by The Banker (Financial Times) for 2001 and "Bank with the Best Channel Strategy" by The Banker (Financial Times) for 2002.The ICICI Group comprises ICICI Bank and various subsidiaries/associates in the areas of life insurance (joint venture with Prudential of UK. general insurance (joint venture with Lombard. in London. The ICICI Group is committed to the communities in which it operates and supports a diverse range of social projects in the areas of primary education and healthcare. A key initiative of the group's international strategy has been the incorporation of a wholly owned UK banking subsidiary. India's largest private player). investment banking (India's largest bond house) and venture capital (India's largest venture funds management company). 46 . Canada and India's largest private player) asset management (joint venture with Prudential of UK). Today. ICICI Bank UK Limited. ICICI Bank is India's foremost technology bank and pioneered Internet banking in India. ICICI Bank UK Limited undertakes both retail and corporate banking activities. it has 5 million customers on the Internet.
WEALTH MANAGEMENT Deposits: ICICI Bank offers a wide variety of Deposit Products to suit the requirements. An ICICI Bank Recurring Deposit lets one invest small amounts of money every month that ends up with a large saving on maturity.affordability and higher earnings. while offering additional benefits for remittances received in the account from abroad. 47 . So now the customers can enjoy twin advantages. The bank serves savings accounts with 8 to 8 banking and 'out of branch' banking. Recurring Deposits: When expenses are high. Life Plus Senior Citizens Account: A Savings Account needs to do more after one reaches the age of seniority. So now one can bank at his convenience. Fixed Deposits: Safety. Convenience of networked branches / ATMs and facility of E-channels like Internet and Mobile Banking is available to its customers. one may not have adequate funds to make big investments. Easy Receive Savings Account: Easy receive account is a unique savings account that caters to domestic banking needs. Flexibility. Liquidity and Returns!!! The bank offers a combination of the above mentioned unbeatable features of the Fixed Deposit from ICICI Bank. Savings Account: A Savings Account is an account meant for everyone with a host of convenient features and banking channels to transact through. It has an ideal Savings Bank Service for those who are 60 years and above the Senior Citizen Services from ICICI Bank has several advantages that are tailored to bring more convenience and enjoyment in life. without the stress of waiting in queues. the bank understands these concerns for safety and security.
Credit Cards: Credit Cards give a smart way to shop. Its range includes Credit Cards. shopping and travel.5 lakh merchants in India and 24 million merchants worldwide. ICICI Bank credit cards provide a host of exciting offers and benefits such as low interest rates. hotels. rewards and privileges at the finest resorts. discounts. shopping malls. 48 . rewards programs. Debit Card: The ICICI Bank Debit Card is a revolutionary form of cash that allows the customers to access their bank account around the clock. Debit Cards and Prepaid cards. As a Wealth Management customer the customer will be eligible for a Personalized Credit Card. and a high credit and cash limit. With this credit card he can avail of preferential treatment. Exclusive Phone Banking: The customer has to simply register his mobile number with the bank and every call that he makes make to the customer care centre will be directly connected to the Wealth Management Phone Banking Officer. and offer flexibility and convenience in managing the finances. The customer also has his very own Personalized Wealth Management Platinum Debit Card. These cards are widely accepted both in India and abroad. spas and health clubs. This card brings together a host of benefits and offers that are valid both nationally and internationally recognized. Exclusive Wealth Management Zones: Get your own private space at exclusive Wealth Management Zones in select ICICI Bank branches.Cards: ICICI Bank offers a variety of cards to suit the different transactional needs. restaurants. ICICI offers different types of credit card to suit the different needs and requirements for added features. around the world. The ICICI Bank Debit Card can be used for shopping at more than 3. These cards offer convenience for financial transactions like cash withdrawal.
These handpicked experts have a wealth of financial experience under their belt and will assist in decision-making process. who will complement the Wealth Manager. The Wealth Manager is only a part of the larger team which ensures that money works harder. The customer will also have access to a Customer Service Manager/Officer.A Dedicated Wealth Manager: Wealth Management Products: • Online Trading and Mutual Funds • • Mutual Funds Customized Products o Structured products o Alternate Asset Products • Life and General Insurance o Life Insurance and Retirement Solutions o General insurance+ • Fixed Deposits A dedicated Wealth Manager is central to an ICICI Bank Wealth Management relationship and is the face of the Bank. Working silently behind the scenes is a team of product experts. 49 . In fact he/she will be the personal guide to the possibilities of Wealth Management. and will work closely with the customer in achieving his financial goals.
Standard Chartered Bank.DATA INTERPRETATION ACCOUNT HOLDING 40 35 30 25 20 15 10 5 0 HSBC CITI Bank Standard Chartered Bank HDFC ICICI Bank Interpretation shows that 26%people hold their account in HDFC.20% in ICICI Bank.24% in .17% in HSBC & 13% in Citi Bank HSBC CITI Bank Standard Chartered Bank HDFC ICICI Bank 50 .
51 .PrefferedB ankingwith bank No 31% Yes 69% Interpretation shows that 69% of the people hold preferred banking with the bank and the remaining 31% don’t.
52 .H in financial planning elp Yes No 28% 72% Interpretation shows that 72%people get help in financial planning remaining 28% people don’t.
53 .Updateson investments Yes No 35% 65% Interpretation shows that 65% people get updates on their investment from the bank remaining 35% don’t .
54 . 23%get fair services.16%get excellent services and 8% get poor services from the bank.S ervice Rating Poor 8% Fair 23% Excellent 16% Good 53% Interpretation shows 53%people get good services.
Investm T ent ypes 12% 27% 19% 18% 24% Mutual Funds Insurance Shares Fixed Deposits Bonds Interpretation shows that 27%people invest in Fixed deposit.19% in shares.18% in mutual funds and 12% in bonds. 55 .24% in insurance.
Detailsabout Investments Yes No 3% 97% Interpretation shows that 97% say yes that the bank gives all the details on the investment and the remaining 3% says no. 56 .
Clearknowlede g iven bythe the bank 8% Yes No 92% Interpretation shows that the 92% people say yes that their bank gives a clear knowledge about the investment they are going to do with them remaining 8% says no. 57 .
58 .Actionag ainstcomplain No Yes 0% 10% 20% 30% 60% 70% Interpretation shows that 70%people say40% the bank takes action against their that 50% complain and the 30% says that no action is taken.
) Lucknow has a Potencial Market for HSBC Premier because HSBC has a lot to offer that not every bank is giving. CONCLUSIONS: I used the above questionnaire and my sample size was about 50 people and thus my conclusion on the study was the following: 1.) Many people are still Banking with Government Banks. The outlook of the Private sector Banks look to be very promising. While their focused operations lower but more productive employee force is what the Bank is looking at and also to give the Best in Terms of Services which every customer wants. 3.FINDINGS: HSBC can succeed in their niche markets and be the innovators in terms of technology introduction in the domestic scenario. 59 . 2.) People in Lucknow have very less knowledge about wealth management services.) People are still not comfortable with Financial Planning with a third party. 5. 4.) Many of the people are still not aware about the HSBC Bank in Lucknow.
BIBLIOGRAPHY REFERENCE BOOKS:- • Philip Kotler “Marketing management” Ninth Edition • G. Beri “Marketing research” • Suja Nair “Marketing Research” • Jochen Schiller “Mobile Communication” Second Edition 60 . C.
QUESTIONAIRE ON HSBC BANK: Q1 Which Bank are you customers with? Q2 Are you Preferred customers of that Bank? (A) Yes (B) No Q3 Does your Bank help you with your Financial Planning? (A) Yes (B) No Q4 Does your Bank give regular Updates about your Investments? (A) Yes (B) No Q5 How would you rate your Bank in Term Of Services? (A) Poor (B) Fair (C) Good (D) Excellent Q6 What kind of Investments is your Bank into? (A) Mutual Funds (B) Insurance (C) Shares (D) Fixed Deposits (E) Bonds Q7 Do they give you all the Details before you do your Investments? (A) Yes (B) No Q8 Does your Bank give you extra services if you are a Preferred Customer if Yes then what? 61 .
Q9 Does your Bank give you a clear Knowledge of the Investments you are going to do with them? (A) Yes (B) No Q10 Is your Bank efficient in taking corrective action If you file a Complain? (A) Yes (B) No Personal Information: Name: _________________________ Address: _________________________ _________________________ _________________________ Mobile#: _______________ Fax#: ____________________ 62 .
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