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UQB 3013 – Business Communication 1

BUSINESS COMMUNICATION 1 (UQB3013 )


Pre - Requisite : ULD 1133 or an exemption based on the SPM/TOEFL/IELTS result.
Semester : January 2011
Lecturer : Madam Sarasvati Rajindra
Office Location : Centre for Languages & General Studies (CLGS),
B 1 – 8 ,Universiti Tun Abdul Razak ,
Level 8 Block B1, Leisure Commerce Square ,
No 9 , Jalan PJS 08/09 46150 Petaling Jaya, Selangor
Consultation hours : Friday (10.00 am – 12.00 pm)
Telephone : 03- 76277299
012-4164665
E-mail : sarasvati@pintar.unirazak.edu.my

COURSE SYNOPSIS

• Introduction

The course ‘Business Communication 1 UQB 3013 is a compulsory course for all students. This course is specifically tailored for Universiti Tun
Abdul Razak students as it covers topics such as Communication, Report Writing, Meetings and Graphic Report. All these topics are important
for UNIRAZAK students as it prepares students to become independent learners. This course aims to empower students to study at university
environment more effectively and efficiently.

• Overview

This is a university core course which is compulsory for all students . The course introduces students to the communication skills they will require
for academic success. Topics include communication, report writing, meetings and graphic report.

• Purpose

The purpose of this course is to prepare students for the learning environment at Universiti Tun Abdul Razak and to help them develop the
learning strategies needed for success at the tertiary level.
UQB 3013 – Business Communication 1

• Relevance to Industry

The working industry rates all this proficiency areas as highly relevant in the development of employee, both personally and professionally.

COURSE OBJECTIVES
The objectives of this course are to ensure students will be able to:

• To define and explain basic communication terms and principles that undergird competent business and professional communication
• To develop a working knowledge of theory and skills for interpersonal communication, groups, teams, and presentations.
• To emphasize on conducting meetings and preparing business reports and presenting various business presentations
• To analyze various communication contexts with regard to the ample of choices communicators have in each setting and demonstrate
informative and persuasive communication.

RECOMMENDED MATERIALS

Flatley, Lesikar, Basic Business Communication, Volume 7 (2009) Mc Graw Hill- Irwin

Leigh Judith , Organizing and Participating in Meetings (2007) Atlantic Publishing Press

Rozakis, Laurie. Writing Great Research Papers. 5th Edition ( 2007) Mc Graw - Hill

COURSE ASSESSMENT
Attendance Participation : 5%
Quiz : 5%
Mid Term : 10%
Assignment : 35%
Final Examination : 50%
Total : 100%
UQB 3013 – Business Communication 1

COURSE REQUIREMENTS & POLICIES

Example:
You are expected to fulfill the following requirements of the course to obtain a grade:

• Attendance & Class Participation (5%) Students are required to attend and participate actively in class discussion, exercises, assignment
presentations and other class activities. It is just not enough to read and study the lectures given by the instructor, or to participate mentally in the
discussion without voicing out your opinions or relating your own experiences.

• Group assignment (20%) Each group (maximum 5 students per group) is required to submit one assignment. Details of this task will be provided by
the course leader.

Mid Term (10%) There will be one set of mid term test. You will be examined on your level of understanding and knowledge on the subject matter.
Format: application questions

• Individual assignment (15%) Students are required to do some write up as pair assignment. Details will be given during class.

• Quiz (5%)
There will be one set of quiz. You will be examined on your level of understanding and knowledge on the subject matter. Format: case study / short
answers

• Final Examination (50%)


UQB 3013 – Business Communication 1

You will be examined on your level of understanding and knowledge acquired in this course. The format of the examinations will include short
essays and case study. The final exam is comprehensive covering all the topics.
UQB 3013 – Business Communication 1

Course Policies

o Final Exam Result – Automatic Fail result will be given to those who do not achieve a 12.5 score in their final exam.

o Exam Scores and Grades

RANGE GRADE QUALITY POINT LEVEL OF


MARK EQUIVALENT ACHIEVEMENT
90 – 100 A+ 4.00 Distinction
80 – 89 A 4.00 Distinction
75 – 79 A- 3.70 Distinction
70 – 74 B+ 3.35 Merit
65 – 69 B 3.00 Merit
60 – 64 B- 2.70 Merit
55 – 59 C+ 2.35 Satisfactory
50 - 54 C 2.00 Satisfactory
45 – 49 C- 1.70 Satisfactory
40 – 44 D 1.35 Pass
35 – 39 E 1.00 Fail
0 - 34 F 0.00 Fail

o Attendance policy – Please refer to the university regulations. For any case of emergency or any unavoidable matter such
as sickness or death (supported with official document), kindly email the lecturer/tutor to inform about this to avoid getting
a (0) for your attendance.

In accordance with clause 5 [5.4 (i)] Academic Regulation: Qualification to sit Final Examination & Attendance, all students
are eligible to sit for Final Examination for all courses he has been registered, unless he has failed to meet the attendance
requirement of the course. The minimum attendance of a course is 70% for conventional mode and 50% for distance
learning mode.

o Academic Honesty - UNITAR will not tolerate cheating or plagiarism on tests, examinations, papers or other course
assignments. Students who engage in such dishonesty may be given failing grades or expelled from UNITAR.
UQB 3013 – Business Communication 1

COURSE SYLLABUS AND PLAN

Dates Wee Mod Modules Topics Coursework Remarks


k e Evaluation
10/01 1 FTF COURSE OUTLINE Introduction to the Course
- & • Course plan, requirements, guidelines Students will be assigned with Each week there will be a
14/01 COMMUNICATION and expectations. several topics selected topic for the week as
COMMUNICATION (class presentation – Weekly case study
case study ) 20 minutes presentation that will
Introduction to Communication boost students’ confidence in
speaking and presenting
Types of Communications effectively. Encourage students’
Formal and Informal Communication to be friendly to the library in
order to read , collect data and
do research for their assigned
topics
17/01 2 FTF COMMUNICATION
Parts and Elements of Communication

Mode of Communication
21/01
Channels of Communications
Q&A session among students
Feedback from lecturer

24/01 3 FTF COMMUNICATION


• Parts and Elements of
- Communication ASSIGNMENT 1 Assigning Group Assignment
28/01 Barriers in Communication

Overcoming the barriers in Communication


Q&A session among students
Feedback from lecturer

01/02 – 4
04/02 Mid - Semester Break
UQB 3013 – Business Communication 1

Dates Wee Mod Modules Topics Coursework Remarks


k e Evaluation
07/02 5 FTF REPORT WRITING Parts and Elements of Report Writing I
– Types of report
11/02 Exposure to various report writing
Q&A session among students
Feedback from lecturer
14/02 Language and Writing Style of Report
- 6 FTF REPORT WRITING Different formats of report writing MID TERM 10%
18/02
Q&A session among students
Feedback from lecturer

21/02 7 FTF REPORT WRITING • Incorporating the Parts and


- Elements
25/02 • Presenting report effectively

Q&A session among students


Feedback from lecturer
Revision based on report writing

28/02 8 FTF ASSIGNMENT 1 SUBMISSION 20 % Submission of


- Assignment 1
04/03

07/03 9 FTF MEETINGS MEETINGS


– ASSIGNMENT 2 Assigning Individual
• Introduction to Meetings
Assignment
11/03
• Types of Meetings – Formal and
Informal
• Types of Committees – Members and
Roles
UQB 3013 – Business Communication 1

Dates Wee Mod Modules Topics Coursework Remarks


k e Evaluation
14/03 10 FTF MEETINGS Procedures and Requirements
– Notice & Agenda
28/03 Enrichment Activities

21/03 FTF MEETINGS Language of Meeting – Expressing Opinions


– 11 • Language of Meeting – Quoted & QUIZ (5%)
25/03 Reported

• Minutes of Meeting

28/03 FTF GRAPHIC ASSIGNMENT 2 SUBMISSION 15 % Submission of


REPORT WRITING
• Introduction to graphics report
Assignment
– 12
• Exposure to various graphic
01/04 reports

• Samples of graphic reports

8/11 13 FTF • Procedures and requirements


– GRAPHIC REPORT • Format, style and language used
13/11 WRITING
• Writing process

04/04 14 FTF REVISON


- TOPIC 1 - 2
08 /04

11/04 FTF REVISON


- 15 TOPIC 3 - 4
15/04
18/04 FTF REVISON
- 16 ENRICHMENT ACTIVITIES
23 /04
UQB 3013 – Business Communication 1

EXAMINATION SCHEDULE

Refer to examination schedule from Timetabling and Scheduling Unit.