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Group Profile

Kriti Group. is a reputed manufacturer of plastic polymer


Piping Systems,Blow moulded plastic products and
premium quality refined Soyabean products with a loyal
customer base both in India and internationally. The
greater part of the products’ manufacturing is based in
Central India with a branch in the Western region. The
group sells branded products for domestic consumption as
well as exports.
Kriti has cherished the trust of its customers by walking
that extra mile to integrate modern technology in its
production facilities and processes to deliver a high quality
product each time. The company conducts its business
ethically, honours commitments and is continually
adopting new environment friendly initiatives.
Kriti has cherished the trust of its customers by walking
that extra mile to integrate modern technology in its
production facilities and processes to deliver a high quality
product each time. The company conducts its business
ethically, honours commitments and is continually
adopting new environment friendly initiatives.
The group has three main businesses:
Kriti Industries (India) Ltd: The manufacturing unit
houses comprehensive extrusion and moulding
facilities. The products are sold under the brand
names of Kasta which has sub brands like Khushali,
Koresil, Krystal and are used for agriculture, micro
irrigation, construction, infrastructure and
telecommunication purposes.

Kriti Nutrients Ltd: The unit has a state of the art


manufacturing setup which includes solvent extraction
plants, vegetable oil refinery, lecithin plant, effluent
treatment plant, fluidized bed boilers and an in-house
tin and jar manufacturing facility. It uses best quality,
Non GMO soyabean seeds with a high nutrient
content to manufacture a premium quality product
range. The range includes refined soyabean oil,
Superhypro meal, Defatted soya flakes and lecithin
used for human consumption, cattle feed, poultry,
aquaculture, confectionary, dairy product, industrial
applications and pharmaceutical preparations.

Kriti Auto Engineering and Plastics Pvt. Ltd.: It is an


auto component manufacturing division, which
produces moulded plastic components for
automobiles. The customer list includes the leading
automobile manufacturers of India.
The company has a group of professional and
dynamic people who work collectively to compete
effectively by accessing their own skills and
harnessing those of others.
Kriti Group today, is one of the most trusted and
respected enterprises with its brands commanding
equity and ranking high on consumer preferences. It
has its vision set high and is assiduously
endeavouring towards achieving the same.

MISSION :
Kriti undertakes to dedicate itself and all its resources to
achieving global excellence in the present sectors of
operations and seeking growth via divsersification. We
adopt the following as our mission objectives:

Cherishing mutually satisfying relationships


• Encouraging innovation through creativity
• Constant technological upgradations to maintain
superiority
• Inculcating team spirit amongst the workforce and
ensuring their development through professional
improvement in their capabilities and welfare for them
and their families
• Contributing to the social and economic upliftment of
the underprivileged in the society and in making the
nation stronger
• Honesty in approach, transparency in work and
dealings
• Adoption of green technology to conserve
environment and reduction of our carbon footprint
OUR VALUES :
• Encouraging creativity and valuing new thoughts.
• Using appropriate technology.
• Lending a helping hand to society's developmental
needs.
• Being honest and forthright in our approach.
• Being in harmony with the natural order.
• Customer focus with world class quality and cost-
effective products

STRENGTH

• Knowledge and creative thinking of our people.


• Continuous development of new products.
• Largest range of plastic pipes and fittings in India.
• Reliable quality and product performance.
• Long term business relationship.
• Presence and awareness of developments in all types
of extrusion, Injection molding, blow molding
techniques for thermoplastics
• Reputed presence in soya meal and refined oil.
Milestones

CORPORATE GOVERNANCE PHILOSOPHY


The Board of Directors of KIIL are guided by the following
principles of corporate governance:

• to understand their role and expectations for making


KIIL a well-governed company and to be seen by the
public as such.
• To contribute with the professionalism required for
working towards growth with stability of KIIL by
development and retention of intellectual capital.
• To work with full independence and autonomy, with
freedom to take decisions on corporate strategy,
accepting responsibility towards stakeholders for
adding credibility to the governance.
• To add to transparency and fairness in dealing with
each stakeholder and in the statement of affairs to the
shareholders.
• To work for enhancement of long term share holder
value, striking a right balance between economic and
social goals and pursuing law compliant governance.

FINAL PART

At Kriti we believe that each individual contributes directly


or indirectly in achieving the organization’s objectives.
Hence, we align individual goals to the organization’s
goals.
Responsibility without freedom is like a sword with no
cutting edge. So, individuals are empowered to perform
and excel with defined responsibilities. Each person is
given the freedom and a comfortable working environment
to use his imagination and creativity to deliver innovative
solutions to help in the evolution of a resilient organization
to keep pace with the changing times. We are focused on
performance, timely and systematic working and give an
employee ample training and opportunity to excel. We
foster multi tasking ability and role changes for upward
growth. We hire people who can contribute and have a
learning attitude and with an ability to accept new
systems, processes and progressive styles of working.
We have a flat organization structure with no rigid
hierarchical divisions and encourage teamwork. We
encourage long-term association of the employees with
the company by giving career growth and self-
actualization opportunities.
We are a strong value based organization and its people
have always upheld Kriti’s values of honesty, integrity and
total dedication and commitment to work.