The Beginnings

Born on July 11, 1934, in the small northern Italian town of Piacenza, Armani had a difficult childhood, growing up as he did during the Second World War. He initially aspired to become a doctor and in pursuit of his childhood ambition, he attended two years of medical school at the University of Bologna near Milan.However, he soon found that he was not cut out for the medical profession - the sight of blood sickened him. In 1953, he was called to fulfill his military obligations where, because of his medical training, he was assigned to the infirmary. His work at the infirmary cemented his decision of dropping out of the medical line. Because he was often alone in the infirmary, Armani spent a lot of time polishing his painting skills (which stood him in good stead when he became a designer). After completing his military service in 1954, Armani joined La Rinescente, Milan's largest department store, as a window dresser. He was later promoted as a buyer, in which capacity he made regular trips to London, where he sharpened his sense of style and fashion. In the early 1960s, he joined Nino Cerruti (Cerruti), a prominent fashion designer, as an assistant designer for his men's wear brand, Hitman. Over the next few years, Armani took up freelance work for several clothing companies (while still in Cerruti's employment). He even did some designing for top fashion houses Ungaro and Zegna. The turning point in Armani's life came in 1966, when he met architect Sergio Galeotti (Galeotti). Galeotti had immense confidence in Armani's talents as a designer and encouraged him to set up his own label. Eventually, in 1970, Armani left Cerruti and established his own freelance business. He brought out his first line of men's wear under his own name in 1974.

The designs became so popular that he officially launched his own label, Giorgio Armani, in 1975 with the setting up of Giorgio Armani SpA in Milan. Giorgio Armani SpA was set up with an investment of $100,000, part of which was raised by selling Armani's Volkswagen car. In the mid-1970s, a greater number of women began entering the work force and Armani was quick to tap this market. In 1975, he brought out a women's wear line using men's fabrics, and this proved to be a huge hit. Analysts later said that he was the pioneer of power dressing for women.

Even though Armani's sister and his two nieces were closely involved with the business. had managed to create a brand that would transcend the founder himself. Armani had not identified a successor to his fashion house. analysts doubted that he would name any of them as his successor. who used bright colors and bold designs. He commented in 2003 that he had "always tried to do things that are new but that can be combined with what you've already got in your wardrobe. While some people admired Armani for remaining active and completely involved. which eliminated unnecessary frills and embellishments. even at the age of 70. and there were few fashion houses in the industry in which a single person took care of both aspects. to create clothes that were elegant in their simplicity. Analysts felt that arrogance was one of Armani's shortcomings.Savvy Businessman The general trend among fashion houses was to separate the creative side from the business side. After Armani By 2004. combined comfort with beauty and were timeless in their appeal. Classic Designer Armani was known for his classic minimalist style. He was of the opinion that fashion should evolve rather than change drastically from year to year. In contrast to some of his fellow designers like Gianni Versace (Versace). Timeless Brand Armani's clothes. Armani preferred a neutral palette with simple cuts. There was also a clear lack of a second-in-command at the house. Many analysts felt that the designer. with their easy fits and classic lines. who emphasized classic patterns. analysts began to increasingly feel that he was behaving in an arrogant and irresponsible manner by not marking out a succession plan." Armani fans often said that his clothes never went out of fashion. .