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Bottom of Form Operations Management Honda: Honda Motor Company, Ltd is a Japanese multinational corporation primarily known as a manufacturer of automobiles and motorcycles. Honda is the world's largest manufacturer of motorcycles as well as the world's largest manufacturer of internal combustion engines measured by volume, producing more than 14 million internal combustion engines each year. Honda surpassed Nissan in 2001 to become the second-largest Japanese automobile manufacturer. As of August 2008, Honda surpassed Chrysler as the fourth largest automobile manufacturer in the United States. Honda is the sixth largest automobile manufacturer in the world. Honda was the first Japanese automobile manufacturer to release a dedicated luxury brand, Acura in 1986. Aside from their core automobile and motorcycle businesses, Honda also manufactures garden equipment, marine engines, personal watercraft and power generators, amongst others. Since 1986, Honda has been involved with artificial intelligence/robotics research and released their ASIMO robot in 2000. They have also ventured into aerospace with the establishment of GE Honda Aero Engines in 2004 and the Honda HA-

Japan. Since those early days. the company is supported by a network of modern showrooms. the Honda Cub.E: Established in 1971. Eventually. Honda spends about 5% of its revenues into R&D From a young age. Soichiro Honda had a great interest in automobiles. In 1977. who would grow a short time later to be the world's largest manufacturer of motorcycles by 1964. Chrysler. Trading Enterprises owns the sole distribution rights for Honda vehicles. workshops and parts outlets across the UAE. Calling upon 18. Soichiro received enough capital to engineer his first motorcycle. Trading Enterprises was awarded the official distributorship rights for Honda in the UAE. This marked the beginning of Honda Motor Company. power products and parts as well as Volvo.A. sales of the Honda premium range of technically advanced car Quality: The business meanings ofquality have developed over time. Honda's founder. to develop and produce small 2cycle motorbike engines. with sales and after-sales operations existing in all seven emirates. Honda was unable to use his car. He then established the Honda Technical Research Institute in Hamamatsu. Jeep and Dodge vehicles. Due to a gas shortage during World War II. marine engines. American and European automotive marketplace. Various interpretations are given below: .420 HondaJet. and his novel idea of attaching a small engine to his bicycle attracted much curiosity. Competing in the UAE's Japanese. scheduled to be released in 2011. which was destroyed in an earthquake. motorcycles. he won a contract with Toyota and built a factory to construct pistons for them. Honda in U. even going back to school and pawning his wife's jewelry for collateral. and Soichiro worked painstakingly to perfect the design. The first drafts of his design were rejected.000 bicycle shop owners across Japan to take part in revitalizing a nation torn apart by war.

However. The best way to think about quality is in process control. If the process is under control. Most discussions of quality refer to a finished part. Many different techniques and concepts have evolved to improve product or service quality: • Quality assurance: Prevention of defects. this has not been the case historically.." Improved productivity is a source of greater revenues. 2. Quality management therefore uses quality assurance and control of processes as well as products to achieve more consistent quality. and in the early 19th century it was recognized that some markets. is historical. quality insurance usually means. . • Quality management is focused not only on product quality. • Quality control: Detection of defects.Six Sigma: "Number of defects per million opportunities. employment opportunities and technological advances. The standard definesrequirement as need or expectation. most commonly associated with testing which takes place within a quality management system typically referred to as verification and validation.ISO 9000: "Degree to which a set of inherent characteristics fulfills requirements”. inspection is not necessary. since the work is done. such as those in Asia. preferred cheaper products to those of quality.1. but also the means to achieve it. wherever it is in the process Inspection. such as by the deployment of a quality management system and preventative activities like FMEA. which is what.

employees mee Quality techniques in Honda: •Quality enhancement: Honda considers the ongoing challenge of quality enhancement to be of the highest priority. • Quality Circles: Teams that follow a standard process of problem identification. We’re working on it on a daily basis. problem solving and implementation. In Japanese firms there is a greater focus on statistical quality control. It is a philosophy that embraces all activities through which the needs and expectations of the customer (both internal and external) and the community. are satisfied in the most efficient and cost-effective way possible by maximizing the potential of all employees in a continuous drive for improvement. • Total Quality Management: Also referred to as TQM. and the objectives of the organization. • Quality assurance: Honda has established Quality Innovation Centers worldwide to . root cause analysis.• Just in time (JIT): Just-in-time (JIT) is an inventory strategy that strives to improve a business's return on investment by reducing in-process inventory and associated carrying costs. seeking to enhance customer satisfaction with respect to all of our products and services.

In view of the new Personal Information . with a view to simultaneously ensuring the quality of every single Honda product. and keep customers and technicians fully up to speed by disseminating the latest updates on recommended maintenance procedures. we are currently implementing the Global Honda Quality Standard. then sharing them with the rest of the organization. and has taken appropriate measures to protect that privacy. Specialized service departments at these centers are equipped to handle cases referred to them by local dealerships. They provide timely diagnosis and resolution of any quality issues. By carefully documenting issues and solutions.prevent avoidable product quality issues from arising and to enhance our capacity to swiftly resolve difficulties whenever they arise. or G-HQS. regardless of where it is purchased. • Promoting quality worldwide: Honda facilities around the world are certified under ISO quality assurance and environmental management systems standards. Since Honda manufactures products and procures both parts and materials in many different countries. however. our dedicated associates are working both to resolve issues and prevent them from recurring. our facilities around the world are working constantly to harmonize both their products and their services to this global standard. a global quality assurance system is required. taking care to prevent any recurrence of known issues and to deliver to the customer products of the highest possible quality Protecting personal information: Honda has always regarded customers’ personal information as important and private. To that end. and special product quality assurance systems have been developed and implemented in many local markets. Under the direction of top management.

ISO/TS 16949:2002. The do however spend a lot of up front planning time and involve their suppliers to try to ensure that things are designed well and to the customer wants and needs long before a vehicle is ever produced. APQP. they are much more into quality assurance versus tradition quality control which involves more inspections of products.e. Honda still does a fair amount of inspection and testing. Honda has instituted new measures that are even more comprehensive and rigorous. each focusing on a specific skill set. it is done by the people actually doing the work (workers check their own work) and thing like process behavior studies are done to ensure that manufacturing processes are stable . Honda. as the other Japanese automotive companies. do not use the same methods as used by the US firms (i. 2005. So.Protection Act enacted in Japan on April 1. PPAP. however. thereby helping cultivate new leaders in quality manufacturing. We have organized training seminars and distributed communications aids to dealerships to ensure that every member of the Honda team in Japan handles this important issue with due diligence and care. but also to trainees sent to us by suppliers. Quality Control: In Japan. Since 1971. SPC and MSA). FMEA. Honda Basic Courses (HBC) have provided quality education not only to Honda associates. Honda offers three different quality control courses.