The ITC Profile

ITC is one of India's foremost private sector companies with a market capitalisation of over US $ 30 billion and a turnover of US $ 6 billion.* ITC is rated among the World's Best Big Companies, Asia's 'Fab 50' and the World's Most Reputable Companies by Forbes magazine, among India's Most Respected Companies by BusinessWorld and among India's Most Valuable Companies by Business Today. ITC ranks among India's `10 Most Valuable (Company) Brands', in a study conducted by Brand Finance and published by the Economic Times. ITC also ranks among Asia's 50 best performing companies compiled by Business Week. ITC has a diversified presence in Cigarettes, Hotels, Paperboards & Specialty Papers, Packaging, Agri-Business, Packaged Foods & Confectionery, Information Technology, Branded Apparel, Personal Care, Stationery, Safety Matches and other FMCG products. While ITC is an outstanding market leader in its traditional businesses of Cigarettes, Hotels, Paperboards, Packaging and Agri-Exports, it is rapidly gaining market share even in its nascent businesses of Packaged Foods & Confectionery, Branded Apparel, Personal Care and Stationery. As one of India's most valuable and respected corporations, ITC is widely perceived to be dedicatedly nation-oriented. Chairman Y C Deveshwar calls this source of inspiration "a commitment beyond the market". In his own words: "ITC believes that its aspiration to create enduring value for the nation provides the motive force to sustain growing shareholder value. ITC practices this philosophy by not only driving each of its businesses towards international competitiveness but by also consciously contributing to enhancing the competitiveness of the larger value chain of which it is a part."

The Company's 'e-Choupal' initiative is enabling Indian agriculture significantly enhance its competitiveness by empowering Indian farmers through the power of the Internet. ITC is one of the country's biggest foreign exchange earners (US $ 3. This over-arching vision of the company is expressively captured in its corporate positioning statement: "Enduring Value. ITC Infotech India Ltd. productivity. safety and environment management systems. superior brand-building capabilities. ITC's production facilities and hotels have won numerous national and international awards for quality.2 billion in the last decade). ITC employs over 26. which has already become the subject matter of a case study at Harvard Business School. significantly enhancing the Company's marketing reach. provides IT services and solutions to leading global customers.000 shareholders. ITC was the first company in India to voluntarily seek a corporate governance rating. For the Shareholder." (* as on 30th September 2010) The ITC Leadership . the strategic forays into new businesses are expected to garner a significant share of these emerging high-growth markets in India. effective supply chain management and acknowledged service skills in hoteliering. fulfill the aspirations of its stakeholders and meet societal expectations. ITC's Agri-Business is one of India's largest exporters of agricultural products. Over time. This transformational strategy. ITC Infotech has carved a niche for itself by addressing customer challenges through innovative IT solutions.ITC's diversified status originates from its corporate strategy aimed at creating multiple drivers of growth anchored on its time-tested core competencies: unmatched distribution reach. The Company continuously endeavors to enhance its wealth generating capabilities in a globalising environment to consistently reward more than 4. For the Nation.000 people at more than 60 locations across India.17. ITC's wholly owned Information Technology subsidiary. is expected to progressively create for ITC a huge rural distribution infrastructure.

headed by the Chief Executive. The Board of Directors at the apex. The strategic management of the Company rests with the Corporate Management Committee comprising the wholetime Directors and members drawn from senior management. This three-tiered interlinked leadership process creates a wholesome balance between the need for focus and executive freedom. The executive management of each business division is vested with the Divisional Management Committee (DMC). Each DMC is responsible for and totally focused on the management of its assigned business. leadership within ITC is exercised at three levels. as trustee of shareholders. carries the responsibility for strategic supervision of the Company. Board of Directors Chairman: Y C Deveshwar Executive directors: 1) Nakul Anand 2) P V Dhobale 3) K N Grant Leadership in Business . and the need for supervision and control.Flowing from the concept and principles of Corporate Governance adopted by the Company.

World-class execution. ITC's diversified portfolio comprises: . the clear market leader in the Indian Paperboard and Packaging industry and the country's foremost Agri-business player. A challenging corporate strategy.An inspiring Vision. ITC's diversification is powered by a robust corporate strategy designed to unleash multiple drivers of growth. the state of its evolution and the basic nature of its activity. superior brand building. ITC has innovatively crafted unique business models that synergise long-term shareholder value creation with enhancing societal capital. Unmatched investments in technology. the challenge of governance for ITC therefore lies in fashioning a model that addresses the uniqueness of each of its businesses and yet strengthens the unity of purpose of the Company as a whole. people. the second largest Hotel chain. namely unmatched distribution reach. effective supply chain management and acknowledged skills in hoteliering have provided ITC the springboard to create new epicenters of growth. ITC today is the leading FMCG marketeer in India. The result: market capitalisation of US$30 billion and turnover of over US$6 billion. As each of ITC's businesses is vastly different from the other in its type. its wholly owned subsidiary is one of India's fastest growing Information Technology companies in the mid-tier segment. Additionally. Inspired by the overarching vision of making a contribution to the national goals of sustainable development and inclusive growth. brands. These expressions best define ITC Limited. Its time tested core competencies.

strong . The Company’s institutional strengths – deep understanding of the Indian consumer.FMCG It is ITC's strategic intent to secure long-term growth by synergising and blending the diverse pool of competencies residing in its various businesses to exploit emerging opportunities in the FMCG sector.

The Company’s unwavering focus on quality. Personal Care products. ITC has rapidly scaled up presence in its newer FMCG businesses comprising Branded Packaged Foods.trademarks. agri-sourcing skills. packaging know-how and cuisine expertise – continue to be effectively leveraged to rapidly grow the new FMCG businesses. Lifestyle Retailing. innovation and differentiation backed by deep consumer insights. world-class R&D and an efficient and responsive supply chain will further strengthen its leadership position in the Indian FMCG industry. Safety Matches and Incense Sticks (Agarbatti) with Segment Revenues growing at an impressive compound annual growth rate of 38% during the last 5 years. Over the last few years. ITC’s FMCG portfolio comprises: . Education and Stationery products. deep and wide distribution network.

With its wide range of invaluable brands. It's highly popular portfolio of brands . it has a leadership position in every segment of the market.Cigarettes ITC is the market leader in cigarettes in India.

contemporary technology and work environment. Berkeley. ITC offers high-quality. Classic. Gold Flake. ITC's pursuit of international competitiveness is reflected in its initiatives in the overseas markets. Scissors. value-priced cigarettes and Roll-your-own solutions. India Kings. ITC's cigarettes are produced in its state-of-the-art factories at Bengaluru. Foods ITC made its entry into the branded & packaged Foods business in August 2001 with the launch of the Kitchens of India brand. Navy Cut. The Company has been able to build on its leadership position because of its single minded focus on value creation for the consumer through significant investments in product design. marketing and distribution.includes Insignia. . Saharanpur and Kolkata. This in turns aids in designing products which are contemporary and relevant to the changing attitudes and evolving socio economic profile of the country. These factories are known for their high levels of quality. In the extremely competitive US market. quality. This strategic focus on the consumer has paid ITC handsome dividends. Silk Cut. Staples and Snack Foods segments. manufacturing technology. Munger. ITC has become a key player in the GCC markets through growing volumes of its brands. innovation. Capstan. All initiatives are therefore worked upon with the intent to fortify market standing in the long term. Bristol and Flake. In West Asia. A more broad-based entry has been made since June 2002 with brand launches in the Confectionery.

The unwavering commitment to internationally benchmarked quality standards enabled ITC to rapidly gain market standing in all its 6 brands: . These are: • • • • Ready To Eat Foods Staples Confectionery Snack Foods In order to assure consumers of the highest standards of food safety and hygiene. ITC has stood for quality products for over 100 years to the Indian consumer and several of its brands are today internationally benchmarked for quality. demonstrate that ITC has a deep understanding of the Indian palate and the expertise required to translate this knowledge into delightful dining experiences for the consumer. The Foods business carries forward this proud tradition to deliver quality food products to the consumer. ITC has over the last 100 years established a very close business relationship with the farming community in India and is currently in the process of enhancing the Indian farmer's ability to link to global markets. several new and innovative products are under development in ITC's stateof-the-art Product Development facility located at Bengaluru. through the e-Choupal initiative. All products of ITC's Foods business available in the market today have been crafted based on consumer insights developed through extensive market research. The Foods business is today represented in 4 categories in the market. Apart from the current portfolio of products. ITC is engaged in assisting outsourced manufacturers in implementing world-class hygiene standards through HACCP certification. This long-standing relationship is being leveraged in sourcing best quality agricultural produce for ITC's Foods business.The packaged foods business is an ideal avenue to leverage ITC's proven strengths in the areas of hospitality and branded cuisine. contemporary packaging and sourcing of agricultural commodities. and produce the quality demanded by its customers. Leadership in the Foods business requires a keen understanding of the supply chain for agricultural produce. ITC's world famous restaurants like the Bukhara and the Dum Pukht. nurtured by the Company's Hotels business.

Wills Sport relaxed wear.Lifestyle Retailing ITC's Lifestyle Retailing Business Division has established a nationwide retailing presence through its Wills Lifestyle chain of exclusive specialty stores. ITC's personal care portfolio brings world-class products with clearly differentiated benefits to quality-seeking consumers. designed by the leading designers of the country. the fashion destination. ITC forayed into the Personal Care business in July 2005. recognised for its world-class quality and enduring consumer trust. offers a tempting choice of Wills Classic work wear. ITC has already launched an array of brands. 'Fiama Di Wills'. fashion accessories and Essenza Di Wills . each of which offers a unique and superior value proposition to discerning consumers. . With its brands. Anchored on extensive consumer research and product development. Wills Clublife evening wear. ITC has also established John Players as a brand that offers a complete fashion wardrobe to the male youth of today. 'Vivel Di Wills' 'Vivel UltraPro'. Wills Lifestyle. ITC is committed to build a dominant presence in the apparel market through a robust portfolio of offerings.an exclusive range of fine fragrances and bath & body care products and Fiama Di Wills . 'Vivel' and 'Superia' brands has received encouraging consumer response and is being progressively extended nationally.a range of premium shampoos and shower gels. Wills Lifestyle has also introduced Wills Signature designer wear. With a distinctive presence across segments at the premium end. ITC's Personal Care portfolio under the 'Essenza Di Wills'. Personal Care In line with ITC's aspiration to be India's premier FMCG company. In the short period since its entry.

printing and conversion garnered from Packaging & Printing Business with its brand building and trade marketing & distribution strengths resident in its FMCG business to offer superior value products to consumers. Extensive insights gained by ITC through its numerous consumer engagements have provided the platform for its R&D and Product Development teams to develop superior. The product formulations use internationally recognised safe ingredients. and later expanded into the popular segment with its Classmate brand in 2003. It blends its knowledge of image processing. differentiated products that meet the consumer's stated and innate needs.ITC's state-of-the-art manufacturing facility meets stringent requirements of hygiene and benchmarked manufacturing practices. . Classmate and Paperkraft offer a range of products in the Education & Stationery space to the discerning consumer. Education and Stationery ITC made its entry to the education and stationery business with its Paperkraft brand in the premium segment in 2002. Together. By 2007. providing unrivalled value in terms of product & price. subjected to the highest standards of safety and performance. ITC is the manufacturer of India's first Ozone treated environment friendly Elemental Chlorine Free (ECF) pulp. Contemporary technology and the latest manufacturing processes have combined to produce distinctly superior products which rank high on quality and consumer appeal. paper and paperboard. Classmate and Paperkraft have become a natural extension of the consumer. Meticulous understanding of consumer needs helped creating a relevant and comprehensive portfolio satisfying the needs of different sets of consumers. Classmate became the largest Notebook brand in the country.

supply chain management and paperboard & packaging to offer Indian consumers high quality safety matches. ITC also exports regular and premium safety matches brands to markets such as Middle East. . Safety Matches As part of its strategic initiative to create multiple drivers of growth in the FMCG sector. With differentiated product features and innovative value additions. ITC commenced marketing safety matches sourced from the small-scale sector. Mangaldeep. these brands effectively address the needs of different consumer segments. improved servicing of proximal markets and freight optimization. Aim Mega and Aim Metro. Other offerings available in education and Stationery range are safe and certified non-toxic. especially the breadth and depth of the Company's trade marketing and distribution.. Aim. The Aim brand is the largest selling brand of Safety Matches in India. The Matches business leverages the core strengths of ITC in marketing and distribution. Through its participation.Paperkraft Business paper and the papers used in Classmate and Paperkraft notebooks are superior in quality and environment-friendly. The successful acquisition of Wimco Ltd. a wholly owned subsidiary of ITC has consolidated the market standing of the Company's Matches business through synergy benefits derived through combined portfolio of offerings. brand building. by Russell Credit Ltd. ITC’s range of Safety matches include popular brands like i Kno. ITC aims to enhance the competitiveness of the small and medium scale sectors through its complementary R&D based product development and marketing strengths. Africa and the USA.

supply chain management. Puducherry. Madhur. the Company commenced marketing Agarbattis (Incense Sticks) sourced from small-scale and cottage units in 2003. Durbar. has been accredited with IFAT certification. Ananth and Mogra. These agarbattis are available in innovative 'Fragrance-Locked' . manufacture of high quality paperboards and the creation of innovative packaging solutions to offer Indian consumers high quality Agarbattis. Bouquet. brand building. Mangaldeep Agarbattis are available in a wide range of fragrances like Rose. ITC aims to enhance the competitiveness of the small and medium scale sectors through its complementary R&D based product development and strengths in trade marketing and distribution. Cottage Industries. Mangaldeep appeals to a cross-section of consumers with offerings at various price points. Sri Aurobindo Ashram. Pratiti and Sarvatra and are specially hand rolled by Cottage Industries. The premium range from ITC. which is an internationally recognized benchmark for fair trade practices. Mangaldeep Spriha has two offerings. Anushri. Sandalwood. This Business leverages the core strengths of ITC in nation-wide distribution and marketing. With its participation in the business. Mangaldeep is also available in 3-in-1 and 5-in-1 packs giving the consumer a choice of multiple fragrances in a single pack.Agarbattis As part of ITC's business strategy of creating multiple drivers of growth in the FMCG sector. Jasmine. Durbar Gold is a new offering from Mangaldeep launched in Andhra Pradesh and has received wide consumer acceptance. Puducherry. Tarangini.

Mangaldeep agarbattis are manufactured by small scale and cottage units. different from the normal agarbattis. Mangaldeep ASHA (Assistance in Social Habilitation through Agarbattis) is an ITC initiative to improve the quality of raw agarbatti production and provide better value realization for women rollers. The Business is currently working on various exciting new offerings to the consumers and is planning to launch them in the near future. Tamil Nadu. 'Fragrance locking' is a unique concept of packaging which retains the fragrance for a longer period and helps in "Completing the Purity of Prayer". Recently. Sarvatra flora agarbattis are a wet type of agarbattis. is available in specific markets and is fast emerging as a key player in North India. are brownish in colour and offer a wholesome and differentiated fragrance experience to the consumer. Mangaldeep launched the Premium range of Sarvatra Flora agarbattis. training village women in rolling agarbattis and employing them in these units. Tripura. Mangaldeep Dhoop. ITC signed a MoU with Orissa Government run Orissa Rural Development and Marketing Society (ORMAS) for marketing raw incense sticks in the state. who are setting up agarbatti units. In line with ITC's Triple Bottom Line philosophy of every business contributing to the nation's economic. Sarvatra Flora Agarbattis are now available in select markets. made with Natural Ingredients. providing livelihood opportunities for more than 8500 people. Under the project. ITC has extended support to NGOs in states and like Bihar. Mangaldeep is fast emerging as the only national brand in an industry dominated by multiple local brands. environmental and social capital. . These agarbattis have a natural base.a move that is expected to provide employment opportunities to over 3000 rural women. In the latest initiative.packaging. Six out of 11 Mangaldeep Agarbatti manufacturing units are ISO 9000 certified.