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If we’re coming to your city soon, it would be great to catch up and share our ideas. ‘Like’ our Facebook page and be the first to find out about new stuff and coming events! http://www.facebook.com/pages/LockedOn/102953813076101?v=wall
a grin and a phone number. sharing. The best real estate professionals are good connectors. FB lets us showcase our opinions. It’s been going on from year one and because the human race is so amazing. This is fun technology and you will thoroughly enjoy it once you get into the groove and gain confidence. The first and perhaps most important thing is don’t let FB intimidate or bamboozle you. they either don’t know you or they don’t perceive you can help them buy or sell. But let’s focus on now and how you’re going to leverage the hard work courtesy of those clever kids in Northern California to get more listings and make more sales. There are people in your community right now looking to buy and sell who could really use your professional care and attention. It can only be one or the other. That’s called an impression and we’ll get to that. warm and interesting human being who just happens to be in real estate. FB is an exciting and highly innovative way to do it. If they don’t call you. When it comes to valuable tools for real estate professionals. feelings & passions. then we suggest you jump right in and get started. It’s called ‘The Deep End’. The rumour goes that new recruits who can’t swim are pushed into the deep end of a pool and kept away from the sides with ‘prodding poles’. it strips away the stereotypical real estate veneer to uncover a caring. YouTube & LinkedIn (at the time of preparing this document there are more than 40) are the most important invention since the telephone. we believe Social Media websites like Facebook. And the uber cool and shiny thing about FB is that you can tailor your message to appear on the computer screen of your target market. If you’re a FBR (Facebook Rookie) relax! You’ll quickly get the hang of things. you’ll be the one showing someone else what to do and at the same time. So if you can connect with your market well before they make a buying or selling decision your chances of being the one they call will sky rocket. FB is highly intuitive and gives us all an amazing glimpse into the future. Very soon. 27 Proven money making actions for rapid success on the world’s most popular website The Deep End There’s been a rumour going round for years that the US navy has a rapid learning program for new recruits who can’t swim. we’re evolving into smarter cookies and inventing awesome things that make life fun and way more interesting. Another major reason real estate professionals need to embrace FB is that it humanises us. We are suddenly more than a suit. Your Facebook ‘deep end’ experience won’t be life threatening. If you wanted to learn to swim. It’s human nature to connect with others. Depending on your ability to set up your page correctly. I could think of more warm and caring ways. Kind of similar to a new language immersion program but with’ The Deep End’ the immersion is water. but if you want to learn all about Facebook. but we need to warn you there will be some learning curve action going on before you become ‘fluent’. making lots of Copyright Ray Wood 2010 2|P a g e .
Fresh ideas will evolve to learn and apply.facebook.. They do this via email. Walking and parking are essential skills and if you’re in real estate.com Enter promo code FACE30FR when prompted. most importantly. bulk sms. Here is the link to download it and promo code to get your free 30 day trial.. so is Facebook! So what are you waiting for? Do it now. Every day I’m working with real estate’s best people. In fact. and it’s going to be a blast! What’s next? Just so you know where this is all heading. What system does Aaron use and what do I recommend? Aaron uses LockedOn and I recommend you try it free for 30 days and tell me what you think. He couldn’t do it without a system and the number one email message I get from readers of this eBook is. 27 Proven money making actions for rapid success on the world’s most popular website new friends on your way to becoming the tech savvy numero uno real estate commando in your neighbourhood. most top performers employ (full or part time) assistants to continually enter data and create communication with their contacts. Go to http://www. Here is an observation I have made (and continue to make) about real estate’s best: They pay lots of attention to their CRM. And keep in mind. phone calls. Your work with Facebook is simply another really useful way of feeding it. In particular. brainstorm and perhaps. In no time at all you’ll be a Facebook Jedi Have fun. strategise. your Facebook page or profile can never replace your dedicated Contact Relationship Management System (CRM). you didn’t walk with your first attempt.. take action.com and start where we all started.. the real estate industry is grabbing this new technology and discovering new and exciting ways to leverage its awesome power. But you have caught the social media train! You’re on board with us for the journey. We need to prepare ourselves for the fact that things will change very quickly from now on. so be patient and show this awesome technology the respect it deserves and learn its wicked ways. letters and cards and they do it often. or execute the perfect parallel park on your first try. Copyright Ray Wood 2010 3|P a g e . weeks and months ahead. http://LockedOnHQ.. Even as we complete this document there will be changes and adjustments required in the days. and may the face be with you! Ray Wood PS: Interest in Social Media and networking internet sites is surging right now. We plan.000 individual contacts with his database of more than 2000 property owners in his area each year. Aaron Shiner (see page 9) makes a minimum 44. In fact.
Short topical ones are interesting and get noticed.. It wasn’t too long before Facebook saw the huge potential for advertising revenue and created Fan Pages which have now become ‘Pages’. 27 Proven money making actions for rapid success on the world’s most popular website So when did the word friend become a verb? Facebook founder Mark Zuckerberg is not your average geek. The benefit of a page is that you can target ads directly to the list of people who like your page. Stay positive. The young billionaire is commander of one of the most exciting new technology start ups on planet earth. Just listed & just sold ads can be targeted at just the people you know and who live in or near your market. In both cases you can connect and share with your sphere. Copyright Ray Wood 2010 4|P a g e . Keep it light and interesting and relative. The Mini Media Release Think of your posts and comments as a small press release. Facebook started out with a single option: A ‘Profile’ which was kind of like an online resume that let you make and receive comments. he and 1400 other clever kids rule the social networking world. A Page is a dedicated profile for a specific brand. ideas and suggestions to help you either get going from scratch or vastly improve your FB presence and influence. Be wary of trivia and minutiae as you run the risk of losing your contacts. Set your page up as you would like to see it and keep it interesting. In real estate. you should probably decide at the outset to drive traffic to your (business) Page so you won’t need to change down the line. If you don’t want to ever be limited by how many contacts you can have. So I guess we’re saying. 3. A business page or a personal page Probably the most asked question. Our focus is to help you customise your FB page to your career and use it as a marketing tool to help you win more listings and make more sales 1. 2. Who could have thought this nerdy Harvard student would change our world at such a young age? So Facebook is here. If you are not confident about what you are about to say or post then have someone else check it. Let’s leverage its power and make some money. A ‘Profile’ allows a person to add you as a friend. You will be judged on your content and the response it generates. rules. show images etc. fun and newsworthy. the person is the brand and growth potential for contacts is virtually unlimited where a personal profile will ultimately be limited to a certain number of friends. Topical subjects or blog summaries are okay if they can link back to your site. There is energy in every word and sentence so take care. Offering congratulations to a friend or professional contact is positive. Long posts will rarely be read. We’ve listed 27 actions. From his lair in Palo Alto California. A ‘Page’ allows a person to “Like” your brand.
that tomorrow is mother’s day. This is useful information people could use. 4. • If you can access a free book on increasing the price of their property when they sell or a complimentary home presentation or staging advice. You will also be popular with your contacts on the list as you are constantly referring them new business and it will not take long until the law of reciprocity clicks in. If you didn’t already know. photographers. Build ‘friends’ with a free offer If you are targeting sellers in your area. Images are a clever and interesting way to create an eye catching point of difference on your FB page. 6. When you break it down. There are a stack of options here. Upload it to your FB page with your special Mothers day message Performing random acts of interestingness is one of the great things about FB. 27 Proven money making actions for rapid success on the world’s most popular website You can’t give Facebook a list of your friends and say I’d like to target them. This is a list of local professionals and contractors (Mortgage brokers. Keep your news about your community. one of the most important marketing lessons you will ever learn (and profit from) is that people are mainly interested in themselves. Click on ‘See full size image’ 5. However you can say “anyone who likes my page… sees this ad”. the fastest way to do this is by creating a free offer of tangible value and making it available. Go to google. • You could set up a business to business referral network group that people will be included in when they join you on FB • It’s getting a little tired but you could offer a free market report each quarter that summarizes sales in your area. the value of their real estate investment. 1. people are interested in where they live and in particular. plumbers etc) you can recommend. They will also help you stand out more as most people don’t know how to source and load an image. Save it to your desktop or photos folder 7. Use images. 2. • You could offer a free trade or contractors list to your FB friends. The more you can offer that focuses on your targets ‘wants’ the more effective and noticeable your message will be and when it comes to real estate. people are mainly motivated by chance of gain or fear of loss. Type ‘flowers’ into the search box 3. this is an item of retail value and something that can easily be packaged and delivered. Keeping your news about your community will automatically appeal to your local followers and shows there is far more to you than listing and selling. Right click on the image and select ‘save image as’ 6. 5. (But you do!) Let’s say for example.com click on images at the top left of your screen. Copyright Ray Wood 2010 5|P a g e . Double click on the image you like 4.
If you run client appreciation events. I know of one agent who recently held a free movie night for a high profile animated franchise film. 12. If they are looking to sell and don’t know a real estate professional. Connect FB is public endorsement by association. It was a huge success and after getting general permission from the audience. 27 Proven money making actions for rapid success on the world’s most popular website 7. Don’t play Farmville. “My friend Lisa at Great Glasses is offering Free Eye Tests to my Face book friends. You will notice that some of your friends are fierce connectors while others are really not that into it. Keep a ‘Facebook posts’ word doc (or pages doc for Mac users) on your desktop and throw your ideas in there when they come to you. Take photos at events People love seeing themselves in photos. That’s okay as everyone is different but you will soon see how the fierce connectors are quite influential and will help you reach more people faster as you develop your social network 10. Think like a marketer Here’s your chance to show your friends and potential clients what a great marketer you are. he snapped a heap of photos and posted them to his FB page the next day. get some snaps and post them with permission. After the event. run a contest where anyone who tags their photo is entered for a chance to win a prize. invite people into mindless games. People do business with people they like. 9. new listings or open houses. abuse the wall with mortgage rates. Source great deals from local suppliers and share them When you list your professional contacts and offer your list around. Copyright Ray Wood 2010 6|P a g e . When the sale is final. Just advertise in the advertising section. You firstly want to check they are okay with it (well why wouldn’t they be?) and you will also want to know if they have promotional or introductory deals you can use to promote them. So instead of ‘blasting’ for a few days then doing nothing for a week. take a photo of your happy clients in front of their new home. Her number is…” 8. (I have a program that is producing amazing results here) 11. you can load the image to Facebook and tag them (with their permission) on Facebook with a message of congratulations. Obviously you need to take care how you go about this but whenever you get the opportunity. you will do better if you pace yourself over an even period of time. then maybe one of their friends do. We have never had the power or opportunity to connect with so many potential contacts in our lives. Now and then is fine but if that is all you ever contribute your friends will quickly see through it. Take photos of your buyers (with permission) During the pre-closing or settlement home inspection. Enter Facebook. attendees and their friends were ‘tagging’ themselves in photos. Ideas for posts often come in a set of waves. make sure you tell your contacts what you’re up to. Suddenly. That way you’ll have a ready bank of posts to upload whenever the mood takes you. take lots of photos.
pdf version of your package. If you message people one on one it comes in differently and people will be more receptive to taking action. 19. 20. If you see a new release and you like it. 15. 18.. Again. it will have a direct influence on your professional success. This is a professional page to attract and maintain professional connections not a personal blog of your likes and dislikes. In real estate. say so. Just click the "Like" button at the top of: facebook.ca/images and type ‘Facebook logo’ into the search field. If you don’t like it. You can grab the FB logo at http://www. Advertise Do a ‘just listed’ or ‘just sold ‘ad every week and target the message at only the people who “like” your page. Don’t send a mass message.. A USB stick pops out of one side for quick connection to your Mac or PC. Chances are you will quickly find yourself being ‘unfriended’ by those contacts you worked so hard to get. Be careful what you ‘like’ as others can see it. I recently heard how a senior executive of a large mobile phone Copyright Ray Wood 2010 7|P a g e . I recently bought a Flip Video (http://www. You can shoot a quick video and get it onto YouTube or Facebook within minutes. 27 Proven money making actions for rapid success on the world’s most popular website 13. In fact. Do a movie review. Avoid posting about politics. especially in an open social forum like Facebook. Around US$200 14.google. Create video blogs Why not film some short videos of you going through your buyer and seller package? Upload the videos to your video tab on FB and include a link so they can download the .theflip.com) It’s about the size of a mobile phone and super easy to use. Get professional shots of yourself and rotate them. So invest now and get some great shots of yourself taken by a professional and rotate them in your profile. we are initially judged by how we look. I’m working hard to reach 100 people on my Facebook page. or religion. Include in your email signature a call to action: “Can you help me out?. Yes it’s a free country but people quickly tire of others voicing their religious or political beliefs. Why try to convince everyone when you can build a referral business just from this one tip? 16. 17. Invite friends When inviting people to join your page. do it one at a time. My model is High Definition and the audio and picture quality is stunning. There is a lot riding on this so the quality of your image is super important. You can control what others do and don’t see about your profile but be careful what you ‘like’. keep it to yourself. others will judge you on your opinions and everyone thinks differently. These are great for creating comments from your friends as someone usually has an opinion about a movie. This is a very subtle and highly cost effective way to build brand awareness and credibility with your sphere.com/yourpage”.
so take the time to get it just right. your posts and other information. It becomes highly personalized and far more interesting. 22. Learn your privacy settings Take the time to learn more about your privacy settings. you’ll see a quality image of John holding a huge red sold sign. they will Google your name and location. With the http:// added you will notice how your mouse curser turns into the active hand and pointed finger when you hover over the domain. Good basic writing is writing it like you would say it. It’s kind of like an online resume. The copy in your profile and the copy of each post will be read many times. But when the executive went to the agent’s FB page. Create links to your website Search engines love links. you are telling friends you are the real deal. if someone wants to contact you. he had written about how much he despised the carrier for the trouble they had caused him. While Facebook stipulates personal profiles cannot be used for business. By listing your contact information and images. 24. Be very wary of a profile or page with little or no information as it’s probably bogus. Make it obvious what you do on your front page (profile page?) There is no confusion about what John Hellaby (Logan Bestagents Queensland) does. And don’t make the mistake 95% of real estate professionals make: They leave off http:// at the start of their address. the more you have the better. Write good copy and engage others. governments and controlling bodies will be looking to make sure privacy rules and laws are observed. In fact. 23. when someone you know writes to you in this way. If you don’t know already. Chances are. there is no doubt. In fact. If you’re using your Facebook Profile Copyright Ray Wood 2010 8|P a g e . This is the perfect way to make it obvious what you do and the perfect execution of a simple idea. adding http:// before your domain name makes it live or creates what is called a hyperlink to your site. (This could all change tomorrow as with anything online) 26. It says he is open for business and is clear about the purpose of his profile page. Good writing is engaging and interesting and has the power to move people. When you go to his page. they seem to tolerate the odd subtle message. Part of the success of Facebook is its transparency. Make it easy for people to contact you The web is the new yellow and white pages combined. It was a very expensive rant as the executive listed with another agent. Facebook lets you control who sees much of your information so it pays to be aware who can actually view your images. Its effectiveness will be determined by how well you write. As Facebook and other social networking websites continue to grow. 21. No typos or bad grammar Nuff said! 25. 27 Proven money making actions for rapid success on the world’s most popular website carrier was about to list a home for sale with a Facebook contact. you can almost hear their voice saying it. Linking your Facebook page or profile to your website and vice versa is going to help your organic SEO (Search Engine Optimization).
But every now and again. As you would probably appreciate.000 a year in real estate commission.com/pages/LockedOn/102953813076101?v=wall Copyright Ray Wood 2010 9|P a g e . 99. See Ray LIVE with Aaron Shiner (the Million Dollar Man) You can probably tell I am very passionate about Social Media Marketing and in particular Facebook.9% of people are savvy enough to know what can or can’t be said and follow the unwritten rules. you’ll be the first to find out about new stuff and coming events! http://www. it would be great to meet you personally and share our combined knowledge and ideas. We are judged by the company we keep. There are a number of ways to do this but one of the most dynamic is to incorporate it into your image 27. Aaron is a brilliant real estate professional from Sydney who consistently earns over $1. we put on quite a show and cram lots of great info and ideas into our half day session. As the saying goes. He has a way of cutting through the ‘Bull’ and getting into stuff you want to know. If you allow others to pollute your professional profile it will cost you.facebook. Aaron and I have been working together for a few years now and if we’re coming to your area soon. I am constantly after him to commit to a live event and when he does. I see Facebook and Real Estate as a perfect marketing match. it’s an amazing experience you don’t want to miss. I genuinely enjoy sharing what I know with tech savvy real estate professionals who are super thirsty for this lucrative knowledge. (Just counting it would take ages but I digress). 27 Proven money making actions for rapid success on the world’s most popular website or Page for business then make it completely obvious who you are and what you do on the front page. earning more than a million dollars a year takes up a lot of Aaron’s time. As career Real Estate professional myself. Between the two of us. No swearing and delete those that do You need to keep a constant watch over content added by others to your Wall. someone might use colorful language and this may well reflect on you. If you ‘Like’ our Facebook page. I don’t know if you’ve heard about my friend Aaron Shiner.000.
A cause can be used to raise money or promote one's position on an issue. Event A calendar-based resource that users can add to their profiles. Used as a noun or verb. Facebook Platform The underlying systems software and application framework that developers use to build Facebook applications. Facebook Connect A single sign-on service that enables Facebook users to login to affiliated sites using their Facebook account and share information from those sites with their Facebook friends. Blogs generally contain commentary. Most are built by external developers.com Admin An admin is a person who's in charge of a group. Facebook Blog The official Facebook blog where you will find hundreds of posts on a wide range of subjects. Visit the Help Center to learn more. and groups. Creator The person who started and administers a cause. Any Facebook user can start one. Special Limited Offer. Some are built by Facebook. There are dozens upon dozens of applications to choose from. 27 Proven money making actions for rapid success on the world’s most popular website Free eBook. videos. or descriptions of events. pages.com. Ads An advertisement. you are automatically be listed as both an admin and the group's creator. An online diary or column maintained by an individual. Blog A Web log. Admins can invite people to join the group. When you create a group. They can also remove members and other admins. Donation amounts are predetermined and range in value from $10 for two blankets for people suffering from a disaster or emergency to $200 for a laptop computer for a child in a developing country. Chat A feature that lets users talk with friends who are online in Facebook. Visit the Causes Help Center to learn more. but may also contain graphic images. Cause An advocacy group or online campaign for collective action. Charity Gifts (by Causes) This feature enables Facebook users to donate money to any of 21 select and specifically targeted charities. Copyright Ray Wood 2010 10 | P a g e . Get Direct Mail Power including the complete suite of proven direct mail letters at http://bestagents. pages and groups that lets them share news about upcoming affairs or social gatherings. Users can create Facebook Ads to market their products and ideas. appoint other admins. Ads are not free. and edit group information and content.au Glossary of Facebook Terms This is a dictionary of terms common to Facebook from our friends at HowDoIFacebook. Application Users can add applications to their profiles.
wall posts. Notes Notes are like mini-blogs for your profile. Go here to see Facebook Help (Mobile Edition). Copyright Ray Wood 2010 11 | P a g e . Filters Used to separate friends into different categories. whether it be a video. 27 Proven money making actions for rapid success on the world’s most popular website Fan A person who has joined a page because they like what that page represents. Lexicon looks at the usage of words and phrases on profile. company. FBML Facebook Markup Language is a variation and subset of HTML with some elements removed. A Mini Feed centers around one person. Lexicon A Facebook tool to follow language trends across Facebook. schoolmates. Insights tracks the number of page views. Facebook Developers Wiki is an excellent resource for information about FBML. Like A feature that appears as a link next to something you see on Facebook that allows users to let others know they appreciate that something. It allows Facebook application developers to customize the "look and feel" of their applications. etc. family. Jobs. and Other. a comment or something else. There are several applications offered that have FBML editing capability. Stories are chosen based on what your friends have interacted with. Group A group is not a page or profile. Highlights Featured photos. fans. Friend Finder A Facebook utility that helps users find present and former friends. school. companies and other organizations to promote their activities. audio plays. Specifically. Inbox The Facebook mail application. Visit the Help Center to learn more. Insights Facebook's answer to web page analysis. Network A circle of friends and acquaintances that centers on a city. like Photos. Create your own filters using Friend Lists. It is a Facebook site created by bands. Mobile Facebook Mobile offers multiple Facebook features for your phone. It lets developers build social applications on the Facebook platform. removed fans. Facebook Mobile Texts and Facebook Mobile Uploads. Limited Profile A profile that allows only restricted access. photos. photo views. Mini Feed Similar to a news feed. News Feed News Feeds highlight what's happening in your social circles on Facebook. and other acquaintances. usually by invitation. unique views. total interactions. group and event Walls. Ads can be posted as either available and offered. Member A person who has joined and participates with a group. reviews. Housing. Visit the Help Center to learn more. Each person's Mini Feed shows what has changed recently in their profile and what content (notes. coworkers. News Feeds are posted to profiles for all to see. You can also filter by applications. For each Facebook page. or military organization.facebook.) they've added. or wanted. Tour the new Facebook homepage to see the where Filters are used on the profile. Mini Feeds are sent automatically and posted to friends' profiles for all to see. new fans. such as Facebook Mobile Web (m. and video plays. notes and more that you don't want to miss. discussion topics. Marketplace Facebook Marketplace is a feature developed by Facebook that allows users to post free classified ads within the following categories: For Sale. but different. See Static FBML. Friend A person who has joined a profile. events.com).
Wikipedia defines it as a family of Web feed formats used to publish frequently updated works—such as blog entries. tag friends. but it's not. • The Photos tab displays profile photos and albums. It may look like one. Photos A Facebook application that lets users upload albums of photos. and on your friends' home pages. It may look like one. Tabs Tabs mark the different sections of a profile. Platform See Facebook Platform. Only the official representative of an artist or business can create and make changes to a page. Some consider it flirting. Updates News feeds sent to you from pages that you have joined. photos. Publisher Use publisher to Publish your status. • The Info tab also lists all Groups the user is a member of. and comment on photos. The features and capabilities are different. Stream The stream shows you posts from your friends in real-time. • The Info tab displays basic information like Birthday and Hometown. 27 Proven money making actions for rapid success on the world’s most popular website Notifications Like Mini Feeds. Tour the new Facebook homepage to see the location of Publisher on the profile. • The Wall tab displays the user's interactions with friends (comments and messages) as well as status messages. • Other tabs. brands and similar entities (not individuals). This keeps you up to date on everything that's happening. Profile A profile is not a page. as well as interests and activities. Translations A Facebook application that allows translators from around world to translate Facebook into different languages. and all the Pages the user is a Fan of. • The Boxes tab displays all of the applications and features not showcased elsewhere on the profile. Page A page is not a profile. Copyright Ray Wood 2010 12 | P a g e . businesses. Tour the new Facebook homepage to see where Stream is located on the profile. Static FBML A Facebook application that lets users customize their pages using Facebook Markup Language (FBML). news headlines. Each registered user may have only one profile. and video—in a standardized format. Status A micro-blogging feature called which allows users to inform their friends of their current whereabouts. Users can feature their Applications by creating a tab unique to that application. musical groups. Tag Marking a photo or video with text that identifies the image or the person in the image. but it's not. or thoughts. notifications are news feeds from friends. audio. The features and capabilities are different. It allows one user to virtually poke another. It is a Facebook site intended for and created by people who want to share information about themselves and socialize with others. actions. You can control who appears here. Posts show up both in your profile. Poke A poke is a way to interact with your friends on Facebook. A profile displays a user's personal information and their interactions with friends. celebrities. notes and more into the stream. sent automatically as they engage in activity on their profile. It is a Facebook site intended for and created by artists. You can add pages to your profile to show your friends what you care about. RSS Really Simple Syndication. Visit the Help Center to learn more.
adding video through Facebook Mobile. Pronounced wiz-ee-wig. See Warnings on the Facebook Help Center for more information. Warnings Notices from Facebook that you have engaged in a prohibited activity or that you have reached a limit that suggests you were using a feature at a rate that is likely to be abusive. and using a web cam recording feature. or desktop publishing system that is designed to show you on screen exactly what will be displayed when a document is printed or viewed online. It's a space on every user's profile page that allows friends and users themselves to post messages for all to see. word processor. Copyright Ray Wood 2010 13 | P a g e . Wall A featured section inside a Facebook profile. users can "tag" their friends in videos they add much like the way users can tag their friends in photos. Users can add their videos with the service by uploading video. 27 Proven money making actions for rapid success on the world’s most popular website Video A Facebook application that lets users share videos on Facebook. WYSIWYG Stands for What You See Is What You Get. The term relates to an HTML editor. Additionally.