SELLING STRATEGY FOR VEET

1) Main objectives and goals of beauty parlours/Salons

 To maximize foot traffic.

 To tap prospective customers
 To satisfy customers by providing best services.

2) Main objectives of your organization

 To pay visits to maximum number of outlets
 To collaborate with the parlours
 To educate the parlours/salons regarding the benefits of incorporating VEET
products in their services.
 To tap maximum no. of beauty parlours and salons.

3) Compare:
Both the objectives are related and can be achieved through mutual cooperation.
VEET can play an important role in helping the parlours tapping the prospective customers
by participating in activities, providing deals and catering those people who have special
skin needs.

4) Goals of VEET
 To penetrate into the beauty salons and parlours.
 To make the audience aware of the product.
 To highlight the benefits of using this product and mention the competitive edge it
has over the other skincare brands.

5) Essential Elements of Intelligence.

 Do your working on the nature of your competition. Veet is the leading skin care
brand with competitors including EU creams, Himalaya etc.
 Intelligence on products: What does Veet offers and how is it unique from its
competitors? Veet allows its customers to choose from plethora of options each
available to cater the needs of different skin types. The product is available in 3
forms: cream, lotion and wax strips.
 Intelligence on economic factors of customer’s business:
 A deep insight is needed on the status of the parlours we’re approaching. Are
there any financial or economic factors affecting their sales or not?
 Intelligence on psychological factors affecting the business.

6) Analyse the Intelligence

Open to possibilities. Doing an extensive homework for the possible advantages and
disadvantages and how to cater them.

7) Develop Sales Strategy

Initiate the conversation by asking them the kinds of problem they face. Ask them Yes/No
(Filter Questions).
Make assumptions related to the problems.
Educate about the product
What it offers and how will it impact their business
Propose limited time offers, bundle offers, in-store events, deals etc.

8) Plan opening tactics.

Initiate the conversation by asking them the kinds of problem they face. Ask them Yes/No
(Filter Questions).
Make assumptions related to the problems.
Educate about the product
What it offers and how will it impact their business
Propose limited time offers, bundle offers, in-store events, deals etc.
Situation and problem based questions will be majorly focused upon.
Formulate a powerpoint presentation.
Use open-ended, reflective and directive questions.
Visuals and graphics should be incorporated in the ppt.

(Similar to that of stage 7).