Psycho-philosophy of Business Psycho-philosophy of Business

Psycho-philosophy of Business Our Mentality through a Dialogue Veselin Vukotic From the series The International Library of Austrian Economics Vol. 16 Friedrich August v. Hayek Institut

Friedrich August v. Hayek Institut 1

Psycho-philosophy of Business Psycho-philosophy of Business From..the..series: The..International..Library..of..Austrian..Economics Vol...16 Hrsg...Friedrich..August..v...Hayek..Institut Gr¨¹nangergasse..1,..A..1010..Vienna Tel.:..+43..1..505..1349..32 Fax.:..+43..1..505..1349..99 office@hayek..institut.at www.hayek..institut.at ISBN..3..902466..08..1 Printed..in..Austria ..2010..Friedrich..August..v...Hayek..Institut...All..rights..reserved..world..w ide...No part..of..this..work..may..be..reproduced..in..part..or..whole,..in..any..form.. or..by..any means,..without..permission..of..the..publisher.¡±

2 Friedrich August v. Hayek Institut

Psycho-philosophy of Business Psycho-philosophy of Business Contents Preface 4 Business..As..a..way..of..Thinking..¨C..Our.. Mentality..through..a..Dialogue 6 Business..¨C..Is..It..a..Talent..or.. Can..It..Be..Learned? 45 ¡®IF¡‾..¨C..Ethics..as..a..Foundation..for.. Business..and..Success 58 Needs..¨C..the..Secret..of..Business..or.. Economics..of..The..Soul 66 Motivation..¨C..The..Driving..Force..of.. Spirit..and..Initiative 75 Development..¨C..a..collision..of..interests..or.. friction..of..ideas 86 Synergy..¨C..unselfish..selfishness..or.. harmonization..of..interests 101 Creation..¨C..Depth..Of..Thought.. Or..The..Spiritual..Need..for..New..Ideas 111 Epilogue..I......How..to..Get..A..Business..Idea 137 Epilogue..II..¨C..How..to..Achieve..a..Successful.. Business..Career 138 Index..of..Names..¨C..Sources..of..Ideas 140 Afterthought..¨C..An..Unintended..Dialogue 141 The..Author 144 Friedrich..August..von..Hayek 144 The..Friedrich..A...von..Hayek..Institute 144 Board..and..Academic..Advisory..Board 145 List..of..selected..PUBLICATIONS 146 Friedrich August v. Hayek Institut 3

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Psycho-philosophy of Business Psycho-philosophy of Business Business..As..a..way..of..Thinking..¨C..Our..Mentality..through..a Dialogue

¡°Business! Business!..Business!..Oh,..Business is wonderful! Boo, Business..is bad!¡±..

The..word..¡®business¡‾..in..Montenegro..has..become..an..expression..of..hope!..But in..the..minds..of..some..it..provokes..fear..and..hostility..and..in..some..int ellectuals scorn!..Many..associate..it..with..piles..of..money!..Others..relate..it..to..fr aud,..robbery and..greed!

Some..say..business..is..cruel,..without..warmth..and..without..feeling..for..hu man hardship, happiness or sorrow. Others see it as a great achievement, representing..man¡‾s..freedom,..cooperation..and..creativity.

As..you..read..this..book,..ask..yourself..what..images..the..word..¡®business¡‾..brings to mind! Does it conjure up

warm feelings of home and family or ones of coldness,..distain..and..indifference?..Have..you..ever..had..to..earn..money..y ourself instead of having it handed to you by your parents or grandparents or a favorite..aunt..or..the..state?..

Do..you..think..that..an..answer..to..this..question..¨C..whether..you..have..earn ed even..100..Euros..¨C..could..influence..an..understanding..of..business..and..the. .mental images..of..each..individual..related..to..business?

If you have had to earn it, your mental images of business will be quite different! How

can someone who has never had to earn a living and sees business as a fraudulent, selfish and merciless struggle understand it in the same light as someone who has had to work and who is familiar with the secrets..of..making..a..living?..Ask..your..parents!..Ask..your..relatives..and. .friends! You will be surprised..to find..how..many..opinions about..business depend on whether..or..not..they..have..had..to..earn..a..living!..

This..is..not..a..new..idea!..How..a..house..is..valued..depends..on..the..natur e..of..its ownership!..The..father..who..built..it..himself..holds..it..in..much..higher..r egard..than

in..separate.the.people.(This.These....the 6 Friedrich August v.. the.way of.economi c...and.helped...are.great..judge.....Arab.differences... which I strongly recommend: ¡°The differences between generations in their behavior.ways..which.same house! Ibn...has.thinker..the.to...are.has.....in.me...of.valuing..only.who.the..son..Khaldun.¡°MUQUADDIMAH¡±..them.......life!¡±.to....simply.two.. Hayek Institut .wrote..postulate.book...it!. test.famous.inherited........their.his.

..h ow...someone.of.trial.trust...t hat....very....it first....) The.i s.drown!....to.....taken.everyone.it.that....he....Khaldun.person.tried.who.do..error leads..my.....pleasure....things.....Psycho-philosophy of Business Psycho-philosophy of Business depth.sincerity.you...you.the.younger..do.based...a... .first....me.yourself.you... the great...who......to..foregone.ever.if.economist.pe rsonal experience!.but.Ibn.things.the.follow.....would.to.Ask..about.how.. ....rig ht?.It...Have......yourself.earn the.to.only.Have you.this.don¡‾t.people.a.life.whether. often...yourself.yourself...demonstrating.of.learning.can¡‾t.Are...same applies.and..someone.in....Th e....on.would.cri ticized everything..If.the.must.advice....is.....room?.non.about.and.of..has..with..to gossip.without..who...Is.and.be.and.sitting.makes.given..man..to.to..to..You..you..or sister?..are.business! Have.message.immediately.you.the....of.asking........big ....easy to..this.... built or experienced personally! (Friedrich von Hayek...back..like.has......without.conclusion!.swim.also..attitudes...their....that..yourself!..start .without reproach..which.....swimmer.left.a.br other.the.who... done.....asking.so?...to....both.and.he has tried.words.help ed...others.is.just.......morally.in.swim...is.students..ever.point..There.do?.views.be.the.ever...someone.result.found..understands..also..assumes...thoughts.progress!) Go...your..

Then..associate..live..than.a.you...using.seems.words.Balkans).you..¡°I.haven¡‾t..their..a.. .constantly.Montenegro..example......own!....(your...experts.rather.questi on...teach... city.¡°How...about..taking........gap..about..explain social.neighbo rhood.world.......and..deeds! An.can.The......Economic.between..managed.formulas.to.the.others...thoughts.....his......advice! With.pe ople¡‾s business?.at..notice.he.case..shocked..ever.profit!.the..not..mistakes¡±...own ..the.you.....money..faculty.....us.and..by.this! Have..criticize.was.family.they..noticed.injustices.Podgorica.student¡‾s....to....people...a nd..you.maximize...was this:..q uestion posed by one of his students! The associate was presenting all the possible theories.as..fault.began..about.an...hang.in..earn it yourself?¡± Think about this problem deeply and without prejudice! Never forget.how.but..in.where..to..that.....when.to.air..around..others.....own..every.their..them! .perfect.am.They.are.in..make no..other.

it.....thinking.follows:.Business.always focused first and foremost on oneself! Adam Smith.completely..In.i s..yo u.is..¡°Mind.own..and.. stated in ¡°The Wealth of Nations¡± that the creation of wealth depended on the division of labor. His advice to you at your age could be translated. Hayek Institut 7 ..business..do.logic.as..critical....business..can!¡± Friedrich August v..your.as... one of the fathers of economics.different!...as..well...

or.a...elsewhere? .cruel..and mountains. how is that people born in Montenegro who left his country become..to.idle...has..us... .of...Maybe..business?..more..Psycho-philosophy of Business Psycho-philosophy of Business Who.....time...famous.on..true!..been. ..own.ask.and..always..it.are.mankind?.laziness?.manage.or..this.family...of...to.other....idleness.did.living....so...sim ply..isn¡‾t!..of.lazy than.yourself...their..survive..ancestors.and...their ..Maybe.really.in.doing.....their.and...who.experts..earning.are..have not.nation! Why is minding the business of others so typical of Montenegrins? Is it because... Second.I.jobs.a..make....created.....work! Ask..is.......whether.underemployed.questions:.it¡‾s....people¡‾s..or.In.Perhaps...land...God..who.the..successful.rest.did.in..by.rocks..living off.....company..myself.these...our.about this.think ing..hills.environment..well.....those.wealth..mind...the.or.our.somehow.....two. First..

.book.you.informal.things!..ancestors...and..latest.of......Demands..is trying.¡°The..Political..of..abo ..Economic..so...country!.....show..written in the 1930s....first.. Nikola Djonovic1 analyzed the origins of character of Montenegrins! He states that Montenegrins are not accustomed to change.how.by..common..time.night...are...gossip.to ...our...an d ¡®round.to.our.telling..clever.you.In.today....in.were. and that practical affairs and experience are seen as less important than talk about spiritual.¡®workshops¡‾.Montenegrin.....educated.his.and.ideas. that the urge to follow daily routines is stronger than innovation.(When...he.sessions....discuss the....someone...which.the...news..The.tables¡‾.is..and.Montenegro¡±...

company..seems...other.villagers).from the past pose.writers.his.sun¡±..discussion.them¡±.jumping..a.under.fallen....of...rock..new thing called a workshop.knowi ng ....around..nothing.the....said! ¡°Generations.city?.once.as....Montenegrins! Does this warning...drivers.¡°It.over.new..detour.stones...continues.road..ut.in.... particularly if he was richer and his house larger than...there.o ne..were.today¡‾s.Djonovic.on..rather than..some..Do.or.the....is.. remind him that his great grandfather probably organized the same thing...removing...of our..Montenegrin business growth? Do you recognize this pattern of behavior in your own home..Montenegrins.of......a limitation on....

in..it themselves..Most...is.way of life! On the other hand we Montenegrins claim that our moral values.. their..or.... 1 Nikola...that failure to remove it may cause an accident or death to others driving behind.... 8 Friedrich August v.car..Englishmen.Djonovic.would..business.writer..and..rem ove.from...would.as...stop.their.....countries.others.warn..central.Montenegro.... Hayek Institut .to.others....where.them?..lawyer..

..help.have.How.a.must...gentleman¡‾s..you.so..does...thin gs.If.than anyone..how..this!.wish...we..What..are.with.I.be..the..reached...we.part of.only.the.that.small.in..in turn!..the.me.our..in. ..this.those..business...honesty.world.¡®small.dishonesty....permit.to.to.....that.....the.the.......a re...in.a re..it¡‾s.small.but..the.upset.people..see ..in this... greed and insensitivity for others.may..light!..then.......point.......you.I.agreement.the.......community? It¡‾s.can.the.life.better.disagree. But ¡®business¡‾ is not a favorite word in Montenegro.or.the......we can really influence! Branko Baletic2 once said: ¡°Success .of.about.me.... particularly among those who believe that it produces selfishness.desire...opinion.if.count.things..about..feel..le t..making..disagree....others..You.road?...large.who...things..because.me ask.stone.........already.that.who.and..on...else.Psycho-philosophy of Business Psycho-philosophy of Business solidarity.. detail¡‾ influence..

....you..... the airline will gradually fail! Why? Because you and I as passengers are served by stewardesses.whether you.a.ideas..consists of small things and it is precisely small things which have been neglected in Montenegro..of.may......whether.party.bring! ......will.many..an.. but if the stewardesses are slow and sloppy.candles!.so....wine.......of....vase..Don¡‾t worry.a..and..as.big....rath er..quality.to.business..things..The.. ....visions...¡±.....small.birthday.will..flowers.care of..quality.Don¡‾t..concentrate.about.we..than creating.the....If......general ly.of.much.have.on....themselves! The..small.organize..on.....in..When..on.the.things.but.plans.about.focus on...director...guests.well.the.cake.consists.an.things.the bottle!. not ...large..the.your.light..to..for.of.worry.have .take.put..you¡‾ll..which.the.opener.airline.the..doing..have matches..grand.having...

directors! And it is the lack of attention to small details that affects us personally!..We..know..how..angry..we..can..get..when..we..are..slighted!..Someo ne..is late..for..a..meeting..and..we..feel..very..angry,..but..when..we..are..late..ou rselves,..it doesn¡‾t..matter!..Someone..says..hello..to..us..but..hardly..bothers..to..look..at. .us,..and we..become..even..more..angry!..These..small..insults..are..nothing..in..Montene gro compared..with..the..protocol..at..weddings..¨C..the..daughter..in..law..who..stoo d..in front of her mother..in..law, the uncle who went in ahead of the host! Who should..stand..where?..Who..should..give..the..first..speech?..It¡‾s..all..in..the.. details!

And..that..is..why..I..come..back..to..the..stone..in..the..road..which..no..one ..want..to bend..down..to..pick..up..in..order..to..save..others..from..misery!..We..Monten egrins are obsessed with appearances and accept tradition rather than support

Branko..Baletic......film..director..and..producer..from..Montenegro. Friedrich August v. Hayek Institut 9

Psycho-philosophy of Business Psycho-philosophy of Business genuine..moral..behavior!..Compare..the..neglected..stone..with..the..daughter.. who concerns..herself..about..putting..on..mourning..clothes..following..the..death. .of..her mother...In..the..first..case..the..stone..may..be..a..matter..of..life..and..de ath!..In..the second..the..daughter¡‾s..dress..is..only..an..effort..to..prove..to..the..community ..that she..loved..her..mother!..Is..it..necessary..to..prove..to..anyone..that..you..l ove..your mother?..I..must..stop..or..you..will..read..no..further!..If..you..are..interes ted..in..the distinction..between..tradition..and..morality..read..Todor..Bakovic¡‾s3..book,..¡°The Depressive Optimism of Montenegrins¡±! The title is an oxymoron! Shouldn¡‾t optimism..be..automatically..filled..with..delight,..hope..and..the..prospect..o f..good fortune?

This is how I came to a very important conclusion about social norms in business! They are rules born out of tradition, experience and long..term practice!..People..criticize..but..obey..them!..Nobody..wants..to..be..the..firs

t..to..break or..violate..them!..But..when..someone..dares..to..do..it,..everyone..else..foll ows..suit even though the innovator is criticized afterwards! Who was the first brave man..to..have..a..wedding..in..a..hotel,..not..at..home,..or..to..stage..joint.. weddings..with more..than..one..bride?..

Social..norms..are..like..traffic..signals!..They..influence..our..behavior..¨C..o ur..speed and direction! Where business and social norms are concerned, I also see traffic..signs!..Unfortunately,..the..kind..I..see..in..Montenegro..and..other.. parts..of the..Balkans..often..say..¡°No..Parking¡±..¨C..meaning..no..economic..freedom!..But..if..i t says..no..parking..should..we..obey..the..sign?..Or..should..we..have..the..cour age..to park..anyway!

.. I..can..already..hear..some..of..you..muttering:..¡°Are..you..teaching..us..to..diso bey the..law?..Isn¡‾t..that..against..our..traditions?..Against..our..social..norms?¡±..Yes, ..you are..right!..I..have..sinned!..But..I..have..at..least..two..questions..in..resp onse..to..your murmurings,..which..might..alleviate..my..sin!..

First,..how..did..the..Petrovics4..become..rulers..in..Montenegro?..

Second, can you earn money if you follow the logic and behavior of the crowd? The..first..question..surprised..you,..didn¡‾t..it?..I..don¡‾t..want..to..rewrite..histo ry, just..expose..my..suffering..as..a..boy..when..I..wandered..through..the..hills. .of..the Piperi, wondering how the Petrovic dynasty had come into being! Why the 3 Todor..Bakovic......psychiatric,..university..professor..and..writer..from..Mont enegro. 4 Petrovic..family..¨C..dynasty..of..great..dukes..and..kings..who..rulers..Monteneg ro..(1696..1918). 10 Friedrich August v. Hayek Institut

Psycho-philosophy of Business Psycho-philosophy of Business Petrovics..and..not..the..Vukotics?..Later,..as..a..scholar,..I..accidentally..l earned..the answer.... the importance of salt trading from Kotor over Njegusi to Old Montenegro!..This..became..an..important..business..and..the..Petrovics..entered ..it enthusiastically..while..other..Njegusi..families..elected..to..stay..out!..This ..was..how the..Petrovics..became..a..dynasty!..Others..have..argued..that..the..ancestors. .of..the Petrovics must have been smarter and better educated than the rest! Still others..say..that..they..succeeded..because..they..were..foreigners!..My..explan ation is..that..they..were..more..skilled,..more..practical..and..had..more..initiativ e!..They even..sent..their..children..to..schools..abroad!..Who..could..afford..to..send. .children abroad both..at that time..(or even today)? It¡‾s not enough for a child to be smart;..you..also..need..money..to..pay..for..his..schooling!..Therefore..in..my ..view..the family..which..entered..the..salt..business..became..a..dynasty!..Their..success ..is..all related..to..salt!..

I know that some of you will disagree: ¡°In Montenegro the honest and intelligent..are..the..ones..who..have..always..been..respected,..not..the..weal thy..and rich!¡±..Without..doubt..honesty..has..always..been..highly..valued..in..our..tradit ion! But..when..you..look..around..you,..the..only..once..who..are..remembered..are.. the rich! Check you family tree and value it in economical terms! Who on your family..tree..is..remembered?..I..assume..the..wealthy..ones!

As..tourists..can..see..today,..the..founding..fathers..of..American..democracy, ..like Washington..and..Jefferson,..had..very..favorable..and..stimulating..conditions. .for developing..their..ideas..on..their..own..estates!..Were..these..leaders..rich.. because they..were..smart..and..heroic..or..is..it..the..other..way..around?..I..just..w ant..to..point out..that..one..sided..approaches..lead..to..a..state..of..unreality...Business. .as..viewed traditionally..is..something..which..can..disgrace..instead..of..honoring..you!. .Socialist ideology..added..two..other..elements..which..are..close..to..this..way..of..thi nking..¨C equality..and..poverty!..Unfortunately..we..all..originated..from..poor..familie

s..in..my generation!..That..was..the..way..of..truly..belonging..to..the..socialist..syst em..and..its ideology!..Sacrificing..for..others..was..a..need..that..the..system..tried..to. .build..into its..foundations!..I..have..just..recalled..Zef..Dedivanovic,..an..actor,..who.. told..a..story from the postwar period! A fan of socialism once said that under socialism people were all alike, that there was no difference between them and no exploitation! A village wit, (who was not considered very sane) retorted: ¡°I would believe all that, my friend, if the Lord hadn¡‾t broken the arm at the

elbow so that men could put food in their own mouths first, and not in someone..else¡‾s!¡±..(He..must..have..read..Adam..Smith..or..Condiac..or..Seye!)...It¡‾s that..naturally..¡®broken..arm¡‾..that..led..to..the..fall..of..socialism!..Socialism..w asn¡‾t..a Friedrich August v. Hayek Institut 11

.inertia..price.¡°It..in .question...the..Many.told..economically!...law! My.people..it.of.to.Djilas5 calls.....income!.business.contains.must.is.being..be...... too.for.apply.and..since..system...under...rich.It.all..situated.economists.....beca use.to...afte r they....higher...are.but...new.amazing.higher.dead!.we.me for..seems.logic.with...behavior!.the.ideology.power...We.economic..¡°The.the.never..to people you have read about in books on economics! As Professor Marsenic once..is..Try...red.....the.entrepreneurship...innovation. introduced the principle of equality without freedom.....br oken.saying...this..invisible.called business.bourgeois.respected..them...reasons..its.....But..recall.is.But.of other.thought.can..wealth..a ttack.....other.attacked.a n.are..much.vi sible glory.the.It¡‾s..course.that...economic.class.values!.as..different!.these..and...mentioned.pay...in.remember..position..and.at...and.was.arm..freedom...down prejudices...of..is..this.Psycho-philosophy of Business Psycho-philosophy of Business natural...............only.in...too..them...rebels¡±..where.you.or.hierarchy.fact..socialist....and.hi erarchy the.rule...a...br eak..equal ity for...is..connected!...of creativity.me:..... and the so.......why.will..the....valued...as.and...the elbow!.the history of economic thought!¡± Start ...are.whether...along...how..though..

.was!..business!.are....been.with.want..belief that..that..compare.t hings have changed! Still.....present.century.has....been much more respected! I will talk about those highly esteemed highway robbers...time.examples....other..last.with Smith and Ricardo! You will be surprised...the....the.valued.....the...as.Montenegro..particularly.. ..of.some.to.. history.business.however!.of..in.the..to..Lots..Contrary..of. as a science of social ..highly.There..actuall y..has..of.I.don¡‾t.just.opposite.....time! I.of...the.cour se! In line with this we Montenegrins have not paid enough attention to interpreting.history....history.it..not..

knowledge..opinions!.round? I..to..rather..the..dynasties.only... citrus fruits and other commodities create new.....don¡‾t...than.con vince you that mine is the only explanation! I do want to force you .Is.possible..circle.They..Njegusi?..to.....These..repeat!.want.my.eras! Has Zeta slowly.and.are.I....has....experi ence....come.based.and practical. can act as a valuable warning! For example.life..it..in certain....evolution. does trading in oil..regained the primacy he enjoyed in the 15th and 16th centuries (Dynasty Crnojevic) compared.theory.research!...are.on..

Hayek Institut ...one.of..Djilas.from...the.. about my boyhood question: Why did the Petrovics become a dynasty? If you find that the Lord willed it..of...War.. then stop reading this book 5 Milovan..and.writer.in. 12 Friedrich August v.key .. however.....a.Partisan.politician..figures.publicist.World.era......movement during.II.....communism.to think..

me.say.It¡‾s...you.offer....was....for.one..Psycho-philosophy of Business Psycho-philosophy of Business immediately.the Petrovics should become a dynasty and not your own family? Whatever answer... practical idea:...a...an.start.grade! Out..can¡‾t...me....are.......it.to.business!.more!...gr ading you..only....possible.Or...nor.bette r...God..in.Which...will...No!.decided that.It¡‾s..c reate gods! ¡°Professor¡±...any..ask..exams!...of.in.engage.gods.business.it...you.it.question:....say...for..will..passing.¡°I.which.just.small....give...even..so...gods neither..history.on...businesses!...y be.who...of.you...create....not..come.one.and..analysis..a...naive!.the.gods!¡±. ¡°That may be what you think now..way..immense.politics..There.you..It¡‾s....of.in.I...I..mark..my.no.which.I¡‾ll..give..businesses.stand.to.. but that idea has been the germ of ...While..one....

.politics..not.when you¡‾re obsessed with the past! But fortunately or unfortunately the past is part of ourselves! It never passes away! It is with us in our genes and our subconscious! Tradition and customs...and..of..destiny!...of..to..attack!) And...give..back.star t...as.moments...in.. . too.Beck ovic6.able.Several..now.lost..that.after..about!¡±.but......It's.shake.attack.we....will.be.( Imagine...nothing.....your conviction....matters!.I.to..discussions.not.you.......disaster.generations.As..I will.is..discuss.that's. . convince you. are part of us! And so are social norms!...aside....these.have.politics....we.were.I..the...in.your..there..pull.want...many.Balkans!..indifference.our.says: ¡°If....no.me....right.to...may....the.how.always..history!.talk..got.to.an imaginary....li ke....Matija.business..to..I...karate..push.this......fight!...would...Therefor e..I.that.we.to.for..

so.. "But..."You.be...are..wrong!" ¡°Yes....guideposts¡±.wasn't..lucky!...professors...superiority!.you have..a.of....project.are.uncertainty!...world..think..past.most..with.future.....may..or..tomorrow!¡±.never.I don't want to be either! A man who doesn¡‾t have doubts about his own knowledge is either so young and energetic that he thinks he has no limitations.to...they.do..And..live.should.that..kno w what.happen.I..you. ..you.eve rything!¡± ¡°Unfortunately..illusions.is.however.. ..old.say!..professor¡±.We..in...know..and.Both.....of.it.he..will.........Something.........frankly...all....say!.you¡‾ll..everything!.know.we..simple.that.into.."Life.the..a.the.know.must be..all!.then.has....these."A ll.you....to...

.poet..and. Hayek Institut 13 .. Friedrich August v...Beckovic...delusions..of grandeur!¡± Matija.writer...

..fly)..so.universities.he.in clouds!.it the..studen ts.taking..reality!.........to.about.be.this...written..lea ders..jumped.critical...Th ey...it.of.a.governments..and.people. customs! I couldn't care less¡±.way. .....time.That..for..as.live...book.(try.the arts and sciences and for those who want to run a business! But I am also writing.most..........you.and....I.who.Schools.risk..if..solid.primarily.he...young.and.sometimes.that. traditions....Psycho-philosophy of Business Psycho-philosophy of Business ¡°Like a passenger sitting next to the window of a plane flying above the clouds. is......think.odd.who.like....in.illusions!....for...even.....of....They.dangerous!..fall.those.have few.v iews!¡± "The past.and..this.t his!.won't.as......are..the reason.next.clouds.I...... .sees.supporters!.these.am.political.Realists..all help..telling..people..viewed.their..have..wouldn't.you...the.foster....parliaments..

my dear professor.you say! "I think in a modern way! I finished high school in America! I speak three foreign languages! Nothing of this applies to me! I have grown beyond all that. communications and satellites! One of my family friends told me: ¡°Forget about . a long time ago! It's irrelevant! We live in a new world of globalization.

..the following story: "Stalin is explaining to a large gathering of citizens that communism is on the horizon and .We.came...Glusevic..us......was!..What.Bosko.in..plant.That.are.....old.students...once.told. software.of the..how.explained...He..he.me.about. wear Italian clothing and use French perfumes!..is.Professor Vukotic! He has no experience!¡± We are more modern than American companies! We have computers.the..to....his..peop le..reality.......professor?.are..past.future.forever! .... young people who speak foreign languages.wh at the..talking.you.to...professor.future!" ¡°My...

had.. Hayek Institut .the corner!.question:.......the.. .up.such....final...It.greeted.God's.communism.closer..it...looks..discussion!...The...of..look......'horizon'!.this.."The.to.the...The.is.own..line connecting..word..imagine.sober.recedes!" Everyone was delighted with the professor's story.s ake...goes..Hearing.man....just.....with....who.that.you.drink.ask..up."For.a..capitalism dying! The crowd applauds frantically!...i maginary... takes....has..dictionary...get.an...down the.horizon..which.it.Ilja...ar ound.a.remember..over....and.home.question?" 14 Friedrich August v.sky!.can..to..capitalism.......scorn...ground..why.I..would any...and.to...this:.he.lot.my."Professor.farther. which was followed by questions.....is.victory.and..says:.. was Ilja drunk?" Only people who knew that striking man with his characteristic voice...Stalin..

to..dynasty..and.how..to..reality!.'abnormal'.had.desire.question..the...Gluscevic's..a..years before..also...next.....facts of life to high level theories and science and showed me the invisible connection..question.less..the.found...why...fo r...land..Montenegrin.h is own.....himself.that. ....answer.'normal'.same.who...family.year.Gluscevic7.to.an answer.needs..instilled.m e..(Why did Ilja have to be half drunk?) I have to admit that I was always more interested.....concepts!¡± ¡°Professor.people.man.and...answered.asked..a....why.soil.than. .with.understand.be...the.my..mean...unimportant.taught..in.why.as.small.to.a..it!.comprehend....I.....in.many..in.tradition.......can¡‾t.cattle.the...'normal' people! Maybe..c ountry!¡± .in.Professor.to.....me...Petrovics.Professor Gluscevic.relate.living..accumulated.search..me..friendship!.alcoholic......become...had..and.........that..between....He.student.had.that¡‾s why..Psycho-philosophy of Business Psycho-philosophy of Business "Does...fertile.a twenty.recall.reali ty? was..

my..meaning...their..get..the..Even..is.yourself.people.planned.it...random..my..seriously.If.was an.them!....and..part...atmosphere..of...called.there.simply ..and.to..who...¡± ¡°I.But..in.is...whether...more.all..intent......managed..explain..it.of.it.fellow..be... and...the..are..years. I read Peter Drucker who said: "Innovation occurs in a relaxed atmosphere where.as.are...luck! They.naturally!"..or...you....the foolish...at...You.listening..was.question.intellect.to..did.the m..is....Today..to.I.not....acting..any.their own....crowd!¡± ...some..you.then ask.student s...a.it.will notice this particularly with 'important people'! Such men are usually totalitarians.afterwards..achievements.how..choice.when....rather.wasn't!.about. ..are....so at.time!.they..proof.said.result....brains!...question.humor......of.smart.think.to.its.with..pose..and.I..aleck! Nevertheless.¡°Why..of...Many..cleverness...to.when.a ..spontaneous.as.....of.....they.and.where the.twenties !.individuality. .....their...Hayek...... .like.......the.professor?.have.....First...of.such..people..and.serious.than.talk...were..all.used..antidemocratic!.expression..thin k..brains..and..consequences.and.as...of.than...the.joking..question.upset...had unintentional.

¡°I..publicly.this.Gluscevic.Anyhow.Belgrade...brings Professor.asked.I.in... .and..Bosko.....my...even though.sent..of.and....young.period.....attend.His.answer..the.at...school.was.minds..I.ch ildren would..decided.no.This.Thi s..fam ily property!......of.to..changes..greatly...time!...he.was.system.......the.about...neighbor...leave!¡±.my.the.....after..I..that.my.those.....mysel f.had.farm.some..shocked.economics. decided to.answer...my....to.promoted..I..know.where.spoke....in.there..socialism.one.who..son...to.. Hayek Institut 15 .promised..defects.of.of..did...I.I....had..influenced.¡°When.why......when...of the....Montenegro.one....it..his.were.life!...not.son.had...professor.money....even.th e Sorbonne!.my.. Friedrich August v.greate st......America!..left..me:.places....of socialism..sold.

.statement!...though.It... far.you.....Don¡‾t..It¡‾s..have.at.you..Think.profits.....from .have.with.if.think..reaching.expedition.Don¡‾t.and.business!. ¡°Your.you.Niksic that climbed Mount Everest.be unreal... then you think that you also climbed it. you know it¡‾s not an animal! When .thi nk! When you see a tree..present!.. about this..to....the.have.it!.imagination.doesn¡‾t.....of...the.(Fyodor. If.even...to...understand.reach.about..Does..probably...it..Exist..do.you.way...to..the.an....from your...must..Psycho-philosophy of Business Psycho-philosophy of Business us.business..¡°It..as..do....exist. just because you read it? But what does an expedition from Niksic to Mount Everest... ..You.......imagination!.read..the...reaction..business..got....dream!.....of.are..you..asking ?¡±.top.to..skip.Not....a.a Dream!¡±.next....Dostoyevsky).....to..idea...Not.reveals..element.is.Business...isn¡‾t.it!..It¡‾s.

were.he......luck....a.such.accidentally...a.legs.due..market.come..even if it¡‾s true..which.human!..on.....the.stupid !....plan e.that....research..or..every....that..a.he.angry...human!.you.largest...the.some meeting!.. .legs..told.jobs.not...a Christmas.. you need no proofs! The same is true of human thinking! The businessman does not do business with everyone! A businessman can't do business....everyone!..diligence..need...don¡‾t....you.be.with.works..you see a living creature...four.is.on.....restaurant.....What's.information.plants.as....Why?...at.on.you...it¡‾s.at.matter of..But.I.pure.a m.situations?¡± ¡°I remember something once said by Lee Iacocca: ¡°A master recognizes ..sure...creature.know...walks.Sometimes..police..for.gets.if.two..would.......But.it.agenc ies or.a..in...tree..necessari ly conclude.lands...

want..If...recognition! Whether.more..I....genius or..in......early.consists.doesn¡‾t.people..career!.t he..you...not.good.one...it¡‾s.difference....your..my..my.discover....your.because.one!.....t o..other..care.understands...another.dead ! My.no.are.Capable.people!....on....a..a....Am.buy it (the market)! There is no difference between mechanisms of valuing professors...either.until.capable.see.or.and.capabiliti es..with.that....he..of..you.my....is.unders tands or.ex pect each.If.need.....and.understood......others.popular..master!¡±..depends.your....one...a.whether...need!.him..the same..people.in.life.genius..your.or.that.career.not will be determined by.toothpaste!...I..professor?...not....do..a..a..not..The.about.profess or.we are seen as a..capable.of..advice..But..is..to.be..is..(the market)!..is more or less imposed on you while the toothpaste you use is .there¡‾s.dead.. few important.....genius...trouble. .good.real.way!¡± ¡°The.Ask.a...fewer you¡‾ll....really.....a.....to..which......whom..everybody..professors.he¡‾s... students! Whether.in..bosses.genius...companions.people..toothpaste.a..is.market.only....

.get...or.nowadays!. Hayek Institut .universities..and..where.situation.was.You.....schools.what.a matter of choice!..only...there. that¡‾s more.toothpaste?.Imagine..Yet...........you.it 16 Friedrich August v.in.less.one..a. accept.

.that..come.limit.Economic. but you will never.as.know..are.of....if...you...you..doesn¡‾t..totally...going..the..himself..business...make.g reat.freedom.Psycho-philosophy of Business Psycho-philosophy of Business as..the.....a.to. or the president of a government....you¡‾re...One..know.understand...thing!.to.is..or. a director.you.of..come.diffe rent!..The philosophy.you.clear that you are not intended for business! Maybe you will get to the top in organizations which promote people on the basis of seniority.things..who.will.of.co me..as....it¡‾s.one....ab ilities.. a minister.to .your.ever..fully...will.....will...i t.. but you will never....choice!¡± ¡°At.normal.Maybe.yourself...a chief.But...the.even..have.and no...test...exist!..if....never...they.yourself!.find...accept.Faculty...into.life....business.

.relation..not.being..the..reality.that..I..long.Each.That..will agree...of .....loo king.understand others! He will die inside a circle of conventional thinking! Only those.thirties!.with.to...just begun!¡±..businessmen!.has...in..your....the..means.because.some.different....on..and..to..between.present..and.as.....S ome.to..It¡‾s.the....for..And to.politicians......this!.can....Who¡‾s right?.me...may.people.is..this..what is.ahead! Rather it is thinking about yourself looking backward from some imaginary point...Do the things you enjoy most! .Depend... try..circle!¡± ¡°All.reason..fight.are.have.lingered.follows:...recommendation.Vision.your..the..live..vision!...closer.conclusions..Choos e.have....future.about.your..to convince...closest.in.too.business!..understand..sense..future.my.......or.who.another!..nature!.such.SELF!.can.my.won¡‾t.di fference?¡± ¡°I..don¡‾t.¡°The.of..convince..leave.....some.won¡‾t.feelings.expressed..to........than..know!.....care...this.in...... ...us.on.be..inertia.you.(past.the...present.a.as..who.pre sent) and..is.live...not....job.others.Do...the...is.....present !..live.one.and.way.with...your....to..you...

..yourselves.....free .....to...discovered.int erpret.would.in.of..If your interest were safe employment..better!.will!. This.sure..himself!.have.the.skills.get.experience..all..those.music.of.using..ends the discussion we began with why the Petrovics became the rulers of Montenegro!¡± ..activate..the world..only.has...talents..Above.I¡‾m....I.I..find........can..activate your.the world.drama....your..myself!.c annot..don¡‾t..for...in. not business...to.he.... it would be madness for me to try to convince you to become a manager or businessman who is exposed to uncertainty! If everyone were businessmen.your.for.world.want.you...the.recognizes.want to.in.....A..so.you!..business.the..man..of....yourself..if...or.you..knowledge...he..and...p rosper! What..talents...I. .that.lives.things..is.logic..own.around...not.....I..each.

men... Hayek Institut 17 .....armor..suits..take.our.¡°The second question I raised was why Montenegrins are so successful abroad!.off.do..leave.they...What.when.Mon tenegro to become a success? A scientific answer would take a lot of research and Friedrich August v...of.

capable.and.creative..who.like Montenegro and the developed world is their prevailing logic....know .apply.the....before.young...of..thi nk...in.began...that...I..countries .Montenegro!...it..and....Montenegro...An other way to phrase the question would be to ask why Montenegro swallows talented.way.used.too.between.. not their . but I do have my own experience and the opinions..line.everywhere!.Why......many.Psycho-philosophy of Business Psycho-philosophy of Business testing! I don¡‾t have such data..only.only.NO!...World...they..those.this way...of...is.. appearing...to...dividing.things were.to..same..and.Wide..to.as.have.can forgive anything but success? These questions are probably too narrow.Montenegri ns....the..done..that.to...well!...people?..live.The..got.left.though...I....

...it... in 40...while.over.that.. a..in.in.I.I..difference.road.jump..since...different..or...... ¡°Catching..in.want to say that we neither should glorify everything coming from abroad nor underestimate everything coming from Montenegro!) Why does one logic prevail......us..will...lighten....stone from.it ?...in.remove.alr eady.England?.the.geography!.close...¡°I...around.normal.entirely.to..years!¡±......for.one.Montenegro.(I....presen t gap makes everyone .walk..and..up...an...is.respond!..it¡‾s.burden..people..the...it. ¡°Nothing¡±.each..we...catch.to. professor.want.Montenegro..the.....know your answer: ¡°Well.the. we are 100 years behind! What do you expect?¡± .generation....and.England.up..just.How.of.

li ke.important.in.....what. men emigrate and that their success .for.national..Impostor.the...forms..off?.a..and..take.idea.abroad.feel nervous and inferior! I understand the process of catching....inferiority.respecting.daily. rather than business....that...other.the.need..being...Small....gods.expressed...success?.the...go.Montenegro.relevant.Scepan the..that.most.. it also becomes irrelevant.overcoming..a.in.I.j ustice.Ravenstein¡‾s.is....of.less......broadca sting.negligence...won¡‾t.locally.ideas.toward...is.....discuss. which define life as bravery and honesty. are the social norms.false......underestima ting the.....suit.problems.practical..those.is. complex..done.armor...of them!.....and..the.is..of.Second.do..people...Firs t.which...largely.of...of.capable.matter.and.(a complex..and equality not freedom and individual responsibility! Third....of great..of.value...or.the.up.know........detail.everything.people ..as.......King)¡± ¡°What..it..all....who..theory..think.the...to.what.

get.find.once abroad is connected strictly to their abilities.to.tells..w hether..important..it..a..exchange..about..a...old..an unwritten rule that when you arrived in an unknown city you should direct yourself.possible.available..By.receive.an.you....cousin....had..job!....first.network.......to.day s..he...For instance.the...had.as....job!...a.isn¡‾t..rapid ly!.you.(In...tradition...he...you!.of.to. Hayek Institut .....this 18 Friedrich August v..To.fact....that.they..and.you. rid.to.villager!..information....the.It.as soon.was..

institutions.Psycho-philosophy of Business Psycho-philosophy of Business was..these.country?¡± ¡°For purposes of this discussion it is unimportant to answer why .the..very.rules....out.......main..adapt..they.....selfishness.that..institutions..which...logic...well..for.or.emigrated!.developed...of ..is.success..the..of......practice .....of..once.followed ¡°theory!¡±) ¡°My.countr ies are economically more developed! No emigrants went from Montenegro to Africa or Asia and very few to South America! Why do people from Montenegro.leave.is..the countries.is...the.laws...reason......success.Generally.and.to.altruism!.have...speaking.opinion.counts.done.the..custo ms.business and.and.to..the.to..What..quickly..own...new.abroad..of.that...Montenegrins going.they.....

.failures!.returned. that people.to....from.logic.....kind....sunk.worse than not have tried at all! Those who have never ..but.accept this logic!.Montenegro are ready to adopt business thinking.that it.is.this...individualism...have.did happened.of.try.¨C....pile.....the.freedom !¡± ¡°Maybe it¡‾s.of..and.of.....econ omically and.would..To..it happened!.and...fail.in.What is important.the.Montenegro....to..better to say that those who went abroad had to...Montenegro .and.still..logic..is....is.the...the logic of success along with all the historical experiences and traditions that belong.bottom....they.happening.as...Otherwise..to.

order.be.But..term.free.how.respe ct!...in.the.tried.. then showing that their achievements are nothing more than soap bubbles! There is a saying in Podgorica..successful...seem. which consist of praising their talents.therefore.make.There is a special way in Montenegro to ¡°adopt¡± such people..always...this.failure.end..to.like.is.to.of.at the..enjoy.someone....you............. who have done nothing.raise... their brains and capabilities.....be.up..key.question..that. fail!..t he.day..long.. to get to the top in a small setting! How does one manage one¡‾s ...of.....over.and.to.the..him.

..business!.another.pe ople.are..way.........business career.living...the..this..a........we....can..q uestion:.that...such..side..(This.in..possible.do..proof... ....country?.as.Montenegro.Montenegrin...an..not pro.who..have.the.of.it ..that.matter...of how.accept. America.cause..institutions..this.........A.those..support..business..Yugoslavia..as..Montenegrins..their.a.the..pose no....in..Montenegro?.of...problems..always.had..question..have.citizens.the..of... Hayek Institut 19 .independent.highly.ba sic..is.that...This.on....worked.in.a.be.aid.should.us..a.always Friedrich August v...brings..of...logic.will.......I.. Austria...rules.of.to..to..can Montenegro.is having..ability. which has had to accept financial aid from Russia...business?.laws....develop.in.limits... ..and.people.political.Europe.bath tub!¡± ¡°Based.country.success..to.big....and.differently!.this..itself.personal.see......experiences.on.of.has..the.a..to adopt.small. .....thinking?....to do..and..said.countr y.qualities.fish.abroad it..Is.people.

thesis..at..those.looked..high....levels.periods..gray.our..activity..level!)¡± ¡°In.(remember.who.transi tion...said...I also remember John Nesbitt..word..of.the..half....it.is.who...of.the.of.....of..this.Psycho-philosophy of Business Psycho-philosophy of Business been.at.. indicating that lots of people were ready to do business! It took a rather long time to reveal this connection...in....up.entrepreneurial..market....a...a micro.economic. author of ¡±Mega Trends: Ten New Directions Transforming.the...level.highly...charact erized the last decade of the 20th century in Montenegro.even....when the normal flow of .drunk.....Ilja.support.lowest.soci ety..¡®horizon¡‾)! .Lives¡±.that..

000.to.in.your own company? Do you intend .Do.last..about.you.good .ideas.business!¡± ¡°I.years.rest.events in an old system is interrupted that entrepreneurship and development occur! We are now in such a period in Montenegro.this?..do.thinking......to....that.....read.of..opening...are.three.Conceptual.. ..produce..Montenegrins..6.thinking...of.you.Montenegro.find....eagerness. is..conceptual....of..people....in...c onfirms the.capacity...companies.The.which..also....for business!¡± ¡°Are..you.the..for.ideas...great..our.the.privately owned...can.....four.of.thinking...already.as...the.yourself....an extremely valuable characteristic in business.and...have.Eastern Europe!... not a limitation or lack of pragmatism!.

.where.manager....what.as those.these.of.read. you had better stop reading.from line to line without concentration! If you¡‾re like that..¡± ¡°Reading is like swimming in a mountain stream..carelessly.have....Do. ...a.deeply...and......bank.newspaper..not.some....large...to.article..company?..be.jump.a..now.. written.to start one? Is business your orientation? Would.you...you.were...about..like..skimming. you have to focus your attention! If you read faster than one page every seven minutes the probability is .you.questions!...or.I.top.. Think carefully..

minds..directed......will..is..yourself!.know.philosophy! Those.creat ivity.toward.to.not..as.Try to.read..marks.Look.......who.and imagination..once!..the.it...way..find. ..book.stereotyped.that....Montenegro.book..though....inertia.and.written.....it.reading .being.....the.book..their.had.business.. Hayek Institut .text.Try..but..is..of. environment and social.more than.too!..average...friendly.....do..a.for...not.of thinking!.It.tone.overcoming.this.... ¡°you¡‾re arguing that the tradition. .not...of..a.... you say.that you won¡‾t understand this message! You must read the punctuation.what.understand..not.reader!.norms.This.is...ways...you...thinking.useful!¡± ¡°Professor¡±...a....and. of...to.Try.this.as.the... said!.to.of..people themselves show a strong affinity for business! Aren¡‾t you trapped in a 20 Friedrich August v.own......it.are......over.directed..on.

for...you.....to.onc e..you¡‾re..ring..Psycho-philosophy of Business Psycho-philosophy of Business contradiction?.prepare.teach....you...it...answer....way.in.......or..yourself!...book...to..to stimulate.catch...a.though.with.I..this.the..is.fighting.you.get..the.and...is.the decision.useless!..when..and.follow. your students?¡± ¡°I.the .sinc e this..his.he.....for yourselves..questions. a choreographed sequence ..The..A.and.to.. the product of the mind of each person who goes into business!...new idea!.answers.completely..only.you.business.ask..them.Think..kick ...is..this?.......speed..your.manual...Nor..match!..the.to.the.think.you¡‾re in....karate expert learns kata.....is..of..impleme nts.thinking....defend.football.give.and.want.....for...principles..a.goal.learns.it!...Once..beginners!..the trainer¡‾s........What¡‾s.is..the..opponent.do..It..are.to..The.which..of.....find.your.boxing..instruction.... book.a..... not extract them from the experience of others! Each business situation is unique.You¡‾re.t rainer can......makin g..to..hit.can¡‾t..What.who.how..th e.to.of.one..satisfactory.message.ring!.a...not.were....to...us.you...to....it...to.player.how..as.answer!.the.ball.A.

Like.to..them...read.I.the.of.saying:.some will.business!¡±.musician..r which leads nowhere and is .ability...question!¡± ¡°Let¡‾s go back you your question about Montenegro! My message once again is to question yourself carefully! Do you have a talent for success in business..of techniques used against imaginary.are..am..than..writer.by....how.. for preparing yourself for business even while you are a student? One.is. ..learn.this?.all.learns..Even.......music.interested.the..The..Why.¡°I..am...better........answer to.....learn....looking.and..to spell!.tools!....this.a.f or..others!..not.That¡‾s.These.have.in.their. to.you.start..an.......if.doesn¡‾t...opponents!..

in..waves!..this. too! This is also true ...got.It¡‾s.you.an unfortunate part of our tradition that we should...ever..climbed.something...uphill.easier)!.it¡‾s..to achieve.into.to drive......someone opens a restaurant.want..you¡‾ve....for ever! You....(or..But..have...and.way. everyone else wants to do so..thousands.¨C.....it.like.and..your....to.not....and.option..have..star t.why..place.make. If....easier...gear!.hill...only.before.become...the.remain...seem s.engine.one...the...power.in......start...don¡‾t..car.life.......you..a..If..to.anything..remain.throw.noticed...at.to.and women..same?¡± ¡°Have..You.engine!.really..business.When..you¡‾ll..or....desperate.not.to be...have.imitation?!..Unfortunately.it!.putting..into.inertia.by.driving.......it.neutral.your entrepreneurial....the... try..gear!.the.entering....many people stay at the bottom of the hill all their lives and criticize those who created..of.me n..bottom!.When.of. .change...do.you.in..without...

are.flats....choice.before....and..k now..questions... ...weekend..Someone.three.one.builds..exam Friedrich August v..of... Hayek Institut 21 .it everyone else is building more of them in the same neighborhood! When students..the..on..an..any.of shops..resorts....you.and.answering.given.

...have.all....haven¡‾t even..used.everyone..When.for.made.or....expect.......Uniform.solve.forms.it..ac hieve success!.When you.win.you)..new....however!¡± ¡°The hill I¡‾ve just referred to consists of existing traditions..If.get...lack..too..and.say...respect! And there is no respect for the ability to create something unique.....and...and..the main..200. .......money......for. look for something..the..make.them...some...hill.way.idea.imitation...something..removed..of.be..thinking!..a. their.climb. social norms..swimming.you!..when ...remove..you..prove.same..should.Psycho-philosophy of Business Psycho-philosophy of Business out.the.someone.never.the..not..about.of.can..the.Once.you.choose.answers.f or........that..the..or...it will.will.same.prize..you..How.you.. .solving!¡± ...too......ask..to.any.of.....see.to.you.and.climb?.has....suggested.. institutions.problems..been.....I...time!.same..inertia.of....cent..you¡‾ll.You.....achievement..succ essful problem.to..... .....late..else. ..are...the.usually.their view.it!...to .for.They.opinion!.are..inertia!..90.to...come.self.does .10!...give.wait.opinion..recognize.from.or.materials..down.profits.as.stream.and..various.have .they.the.the.an......success.it (to....the..you.lecture.you.thinking.of....per...the..not lead.five.ask.....

.to.you.economics!.with people.trouble...¡°I.......and.begin.my.... which seems to handicap so many.can..and.no.economy... ....forward!¡± ¡°But....all..study.these.into.Lorentz¡‾s...to... I respond! ¡°Why should I bother you with business thinking.sublime.have...country.here...so..classroom..I....horse makes.Montenegrins..I.am.on....going...That¡‾s.we.and.to.glory...thinking.that.people!..statistics.then..conce .trying to describe this invisible psychological barrier.that.a.once someone.believing..have..make money..supply..the.de mand.the...and.. ...been.come.our..when.you¡‾ll.sense!..¡°So..So...macro....Professor¡±.learning..say.move...of...you.to. the..study...unsuccessful....else has solved your problem..and.off.....that.linear..don¡‾t.to......you¡‾ll. .ride...programming..to...securities?.Phili ps curves...have.white..unemployment..bother..inflation...that...of.care....abou business!¡± ¡°You have a point¡±.you¡‾ll...success.after.

.good...be....¡°I.....that...are.employable!..job!¡±.standpoint!.arrived.to.the.you..¡°Learn....switch.good..you:..You.... only functional.you can.parents..a....learning...m ust.safe....should....This.that.told.......in.a..get.be...modern...has.has.There are no more safe jobs! Getting a diploma won¡‾t get you one either..from.make.theories?..business. to the idea that ¡°I know how to do a job!¡± You should develop a business approach to all your studies in .and other.bought!.studied.knowledge.You..graduated¡±..Well..everythi ng you..also learn market thinking in order to sell what you know! Your knowledge is a product....will.means.idea.a.. .pts..to...from.new..get.era.Montenegro!....so ...grades.Your.

order to increase your knowledge and your 22 Friedrich August v. Hayek Institut .

That.yourself..understand.it!..sel l..... ..in.only..When.in..that.an.your.it.answering.Montenegro..answer..global....You..need.globali zation..knowledge..value.to..should..have....or...market!.your..exam.you..Psycho-philosophy of Business Psycho-philosophy of Business market.go!...when you feel it! That means learning several foreign languages... and traveling! Unfortunately you¡‾ll learn a lot of things during..sufficient.......question s on.to..you.know.does.. reading books.what you.in. not the reams of fact you learned about globalization! Knowing about globalization.be......not.studies...you¡‾ll.understand..wherever. building friendships.never.the...life!¡± ¡°Schools and universities in Montenegro unfortunately spend more time developing ...ask.whether...mean.you.

..reach.an ability to analyze things than stimulating thinking and entrepreneurship! This creates a static society.can.the.or...to.to...join. successful career! Instead of focusing on getting a ¡®good..best!¡± ¡°The approach of business should be .. trying.and...whatever..of.provides..a.be.Business...you.to.. trying different things.trying .among....the best..to....a..chance...organization.the... creating new ideas. you should be constantly investing in yourself..with..you.. lack of dynamic action and resistance.be.have.. safe¡‾ job..you..top..change!.

clerks!¡± .win! And.have....initiative.critical..don¡‾t.is.What..that..waiting.team.active.. .other....as.what.studying?.of.about...end...pro fessions do! What do..sports!...like.is.to quit.file...what..wait...who.you....economics.for....doctors do? They cure people! What do mechanical engineers do? They build machines! What do economists do? They ¡°create¡± money! Those....this..simply....economics? Think.to.economics.past.Business..logic.in.in..and.the.. .....the..you.Bu siness....already!..approach..not....task.been..reasons..pro.moral..If.remain.......you.creativity..fact.ought.and.terms.you.has.... ...what....is economics in practice! And what is the purpose of business? It¡‾s to make money!¡± ¡°What...or.t o.Economics!.up.. not reactive! Business requires..glory!.reacting.economics.of...don¡‾t..action..has happened.on.on.can¡‾t.accept..they.you...will.if.....the...the....of..studying.live..

¡°Test yourself! Let¡‾s say you own a company! You are looking for an economist..is.at all schools and in life itself should be to strive for knowledge.Are...going.......a....once.general...have..the.job.fill ......Economic.to.do..employ.Faculty..you.not.need..studies!.studen t.making.A...approach.more..completed. not just for recognition (your diploma)! This approach will give you the business philosophy......money?.good.but.....money!¡± ¡°The......a.accountant.you.or to.to.to..your.can....only.As.him.accounting!....you .learning.lower..costs!..Decreasing costs...company¡‾s...at.your. .you.make.a..to..

Hayek Institut 23 .Friedrich August v.

...poor people?.not.goal...but only.....acquiring .In...goal!¡± ¡°The word money in our collective consciousness in Montenegro has a rather.they...more.proportional.to get.experience.don¡‾t.to.are.money....be.......have.they. .¡±..world.types.conversely.acquire..always...good.That¡‾s.with.less..much..the.the.they..One.people.all.experience!.your.live.job.knowledge..have...more.to....striving.result.no..don¡‾t.work..and...negative..Psycho-philosophy of Business Psycho-philosophy of Business should.knowle dge.....the.do..the.the...is..connotation!....They.The.appreciate.....a.....honest..w ork and.be....good.. of.m oney someone.are.be!..thinking.that most....... ..at...world.you must...standpoint.the.to...answer... the unfortunate....job...most.¨C.earning!.in.those who.is.you.of.of.dishonest!..You.their.the.word.say!...and.¡°I.have.who....the....of...should..me..those.the...of them work for money (for salaries..knowledge!..should....be.are..and raises)!.yourself:..pay......is......honest...do.not money!..the.money.Honesty.not.ask.build.amount.but..money.different..we.to..in..Money..jo b from..Why..most..........has! Therefore.filled.to..Montenegro!¡± ¡°This approach is completely wrong! ..supposed....talented..They.much.be..which...a....should...around.how...

. with..If a man has made a profit selling products.transaction.money.services.a buyer! The buyer made the purchase to satisfy a need! Once that need is satisfied...in.and..voluntary..then.he.a...... the buyer is content! This means that the seller has performed a useful service! You can hardly say that making someone happy is immoral! What about poor people? No one wants to buy their products! ..made..

.me already...buyers.money!.It¡‾s.a moral virtue! Hasn¡‾t Bill Gates of Microsoft earned..know.the.successful.talking.you¡‾re..because.about! .is.about..others...having...of..that...Every..that..but..This is the reason..knowledge!.that¡‾s.saying:..and.exist)!¡± ¡°To..no.democracy.of..no..criticizing ..activity.....not.kinds.. true that..few.....m uch as.......to.exist.the.products).his.do.this.who..means..I¡‾m.....can...single..day!..life!..You.say..computer.know..speculation?. .....software?....and..of...possible...and.smuggling.whole...day!.your.....one.as..But.......what.satisfy..in.of..you.of..have.these...(I..to.don¡‾t..invest.money..his money satisfying the needs.. .What...buyers.gambling...I¡‾m....have.to.(the..need..Being.and..they..Every..not recommending you earn your money this way! The fact that there are murderers does not mean everyone is a killer and that we should give up freedom..co ntinuously your.

.....the.must..don¡‾t..and..my....minute!.money!.....dear.day..thoughts:.So.live.. Hayek Institut .hear.yourself.your.. money run after you! Money goes to those who have knowledge........every.run.professor! Who pays competent people well? Don¡‾t you know how many people with 24 Friedrich August v..¡°You.can.investing in. those who have ideas!¡± ¡°I.after.moon.every..on.Let.

.in front.a.cozily........to.or.miserable.all.ascend...individuals.spend.....attempting..a...life.Many...can...see.you..you.know....Haven¡‾t.Psycho-philosophy of Business Psycho-philosophy of Business masters.and.the....living...start.either!....lives.have...it¡‾s.your.. ...I.someone.This..am.....take..mountain!.......wasn¡‾t....(Am.initiative..the..as.to.......be..without.it.yours..nothin g.sit ting.and.. minds? If..it¡‾s.find a...minded.success...I.how.already!)¡± ¡°I would have to write another book to answer and comment on your question!.of....such....hil l..to.right...you.for...what.this.waiting.red.so you¡‾ll.spread.will.you.if..¡°I.be blamed..take...a..a...why..you...crowd.wasting your.so.these.to justify...to.....to...your....through.business.that..way.h ave no.hil l?..that.remain.very..or.waiting..don¡‾t.other.....throne?.It¡‾s.genius..large.you..are right..best.failure!¡±.a pipe.seen.the risk.Are.spending..of....when.ca n¡‾t..remove..you..job.justify.natural...doing........rest...effort.in........won¡‾t..The choice.pupils.....have..and.who...want....at..else.shops.engine?¡± ¡°If.crowd.the.the.students.to..like..is....and..and.to.for..you¡‾ll.of..the.the.of...will.was.in.Montenegro.people.failure.a.no...people.doubts..are?..of..thinking...¡°then..like.passion!.You..Will...in coffee..u phill! You..of.been.my.thinking. time..to....this...tel l..risk?¡± ...salaries.are.you...think:...the.should.who ...going.dream!¡±.........to..further..Then.to..have.I.to.the.someone.in.studying..climb..say. ..your.many..an..degrees..you....the....ca rpet..¨C.failure !..go.right!....of...like....how..every...........I.see..is.I..completely.yourself.think.start.morning.you....bottom.that¡±......joining.you¡‾ll..engine.and..for..

a..how..and..Ford..to.mountain!.and.to.sat.much.to...convince...his...do it the...you...that.try!.got.Have you...the.to.of..how.in.the..how..If.....mountain..a great.you.is.....to.to.top..demonstrate..Henry.fortune!¡± ¡°You are probably right! They didn¡‾t complete their educations.Bill...others...Gates!.put.....It..earn.suddenly..to...my.willingness..had.schooling!...to..as.finished...yourself..s tudies!.H ave.. of.....his.have.¡°My.same? Do.are.......passion..same....his.I..to....Bill.just.kind..had.school. ¡°and..you!¡± ¡°But..answer..Show.the..the....you.that....imagination.work.are..and.conquer..y ou.precisely....succeed . but you have...was.....k nowledge and.confidence.w ent into.it...nights.Gates..If.have.book..that..You.so....I..me.tested..that.sleepless.attend.it?.as.@...this:...Read..study....and..will..so.he..shops and.question:....this..of..school¡±....Gates..able..What.....he.you.aren¡‾t.before..You.do..done..ever.idea....thought.got....without finishing..success?.managed...he. can learn.Gates.self..Though t¡± and.do..school.smart.and.qualities..his....and.Speed.climb...sa y..ideas.....me....¡°Business.and...the....really know what...asked..you.to.to.also.instead...never.....to.was. else goes.many...I.then...studying....they..you every.see.of.coffee...have the..mistaken!...where.in..you....do..he.......think..use?¡± .school..quit.someone.the.and thought!....

Hayek Institut 25 .Friedrich August v.

..that..don¡‾t.my.I.professor ¡°The..been.chance to show what I can do and present what I know? Don¡‾t you see that opportunities are given only to those who have connections ¨C the chosen ones?..honest!......a.readers..an opportunity! Life is our chance! I don¡‾t want to enter into theological discussions although I enjoy them very much .be...at.all.connections!¡±....born..this.¡°Who..has...were..we.....I...I¡‾ve.Psycho-philosophy of Business Psycho-philosophy of Business ¡°Well..before.me..ever.given.....given..trapped..of.have..that....I¡‾ll.(Most..we.professor....you¡±....moment...¡°You.were..answer.maybe...can¡‾t.even.point.you.any..floored)!..say!..wi l say..then...

.are.never..you..they..new.singers...door.say..God?).Most..it.anyone...the..act.someo ne else!..it!....in.by.them:..finding.create..or did.did..that.the...i nvisible! Only...If...the.whatever.whatever.us.Be...your..you..and..of.Drpe...often......chance.were..best.you....old.late...profession.He.comes!.your chance!¡±? Do you.clean..important.get.only.........and read lots of religious literature.¨C....wait....the....career.....business...left!¡± ¡°How.If...best....told..is...your....manage rs...the...never..be.sportsmen.see.to.blame.you.at...Have..and..Be.......enter!.train.you..front..better than.center....famous?.check.became.door!.possibly.....¡°This.. professors..do..instead that.Podgorica?.the....the...God...for.t .is..and..man.back..you..else!...they.lifetime.man.yourself...asked.of..comes.of.cre ate..Montenegrins..football..accountant..for.can!.the. do the...how..If.be...and...Do.example.Then..go to Milan! How many good players have dreamed of playing for Milan! The chance. They..mailman!.you..and.. had...results.an...ever..people..wait......unimagined.a.wait..some.the.chance!..Someone.s ay...in.distribute mail.... and.cleaner!..believe that Dejan Savicevic8 got a real chance to start a bright.......a...account ing....best.they.best.yo u.(for.train.you.

underlying.think.....of..first.someone....yourself.top...This.offered...these...trouble.Elysees or Madison Square Garden and become immensely rich owing to connections and..Montenegro.way.they..football....But.the key characteristic of our mentality nowadays ¨C get rich quick.play.and....Accustom...that.at...women...remove.I.that...achieving.should.(someone.being.. the Champs....or....he.of...either..by..Dr pe..they.. the.men.the..Milan..else.should.is..to.should.the..One should have a concert immediately at Maracana.and.else.star t at..in....the..at.opportunities.at your....very best!..the.sustaining.best...thoughts?.... the mountain)! Doesn¡‾t that sound strange? Maybe you don¡‾t think I¡‾m being serious.among.and...my. .as...this.....suc cess!¡± ¡°In..best...offer..later!..is.principle..university!.opinion.is.th inking....

..a....connections!¡± 8 Dejan.Italy.(The....famous.Genius)...while.Savicevic.got.cheat on an exam.. 26 Friedrich August v......E urope.¨C.in...job..worldwide.known. Hayek Institut .name...as.Il Genio....using..club...and.player...he.....foot ball.for.....Montenegrin.playing.Milan.has.AC...football.get..well.

Miljanic.But.the....Dr...These..is...impossible....I..about.best..is:......view..results!....more..must.and.development..views.....grapes.footb all coach.which..known..langu ages¡±.results.notice...accept........business..What we..April..pick grapes.statements.They.and..by....respec t natural.thoughts....been...music: for.environment.are.¡°The.to.of..for.Belgrade..regardless.Imbalances..loss.I..occur.them...is.....is...people.nature...in.you...accelerated..belief.be.September..¡°Madera¡±.the.We.aren¡‾t..that!.he.the.in....ruling.......a.promise...the..a.different.what...Think..I.Problems..of.goals!...can..term experiences!.¡°Who..in.it.they.could..difficult...one who..general..you...the.the. ...a..can.they...of..when.the..political.of...wrong.....Montenegro.restaurant....Aca.process....than.message.......noticed.can.ones!¡±......with.decisions! .man.. .....what...Psycho-philosophy of Business Psycho-philosophy of Business ¡°Once..try.to .o r recognize.are.they....... .the.are ...immediate..there.of...term.have..destroyed!..expect.to.balances.long....kinds.in...will.now....possible.ripe..They.goals?¡±.¡°It¡‾s.to..What..another..the..certa in goalkeeper... a....to..Do.to.remember.achieve.no.Think....law!..of most.synthesis...against..you can..the.these.job.had.thing..people!..the.warns. occur when.that.and.vision?....offer....a.Obradovic...politicians!. you..Miljan..in...for.they..them.other..better.¨C...I¡‾ll..and..natural....politics!..no.make.said.party promises!.be.be.are.this?..that..for.thinking!.say!...and.a...have....can...have formed.of.struggle.defend against..they .vision !..others...replied!...start.of...famous..was....impossibly.epic phrases!..have defended.recognize.I.impossibly.moment.well..It¡‾s.The.. vision and...same.but....and..or...than..not....a.would.challenge.connoisseur...of.earlier.best.who.in.view.goalkeeper...and.way.to...way..that...economics.also..realistic!. to...my...development!..to...like..a...are...is.have...as..more..of..demand.....long.seriously.preserving.don¡‾t.takes...choice...process...when.¡°A..nature.defend...the....you.work....rapid..are.difficult..leads.Faculty...¨C you..Most...process...in..can...leave... .them..in...Don¡‾t.much.conversat ion.res ults? Do.had in..about..in.deep.flow.more.....a...problem.when.I.....that.matter...impress.against...Montenegro...learn...And.indiffer ence!¡± .people!.that.Usually.These...a rtificially..stateme nts....a.

the perfect..efficient....a.than...fascinate.We..ba ck.so.which.people..right.........Nothing..or completely..is....natural..whether.is.to....have quoted.to what..go..to.process!..and..either.must...also.is Friedrich August v.stated.and...than..should.....you.aro und them!.glamour.road.....before!.is...road.perfection!¡±.the.a question.a..are..as.Simplicity....want. Hayek Institut 27 .succes sful! ¡°Simplicity.a..on.process!..simpler.those..their.are..is...who.is..constructions..are.trying...importance!..all.q uality.natural.in.fantastic.in.of....said.competence.the....results...to..that¡‾s..is.Reality ........therefore...economics.I.He.Simplicity.....despite.more complicated..useless!.........Fyodor.to....Nothing.gets.reality!¡±.¡°Nothing.be..is .business!.examined...separately!...the.They.is.whom.others with..and...poor..basic characteristic..their..creatin g.indicating..impress ...Dostoyevsky......results.But..both.

.lesson.you..they..but.had..two.driving.goal?..Psycho-philosophy of Business Psycho-philosophy of Business fantastic!...and.a...talk..it!.from..fancy.are....the...More knowledge.or...be...and.......for whom driving is a reflex action! Although both are talking about the same thing.....a..misled.all.what..learned.about....talk.first....simple.initiative..from..between....time..is....seem!..your.to.Be careful whom .by.they.It¡‾s.s nobbery! After. ...di d..of...simplicity!¡± ¡°Draw.it.one..nice.drive....who..distinction..even..is.practice.to...wasn¡‾t.a..have.drive..all. creativity ¨C.car. be sure to understand that they are completely different people! Beware of driving with the former no matter how likeable they are or attractive..mistakes..place....to.lead...those.. another!..Driving.these..repetition..clothes..passionately....or...to...Don¡‾t... car before.what.a.correction..safely..those..

and..¡±....who.are. your life.what... snobbery and drawing room manners...of.ch aracter.all..with.an..action!¡± .Freedom..rule..who..you choose to drive whether it¡‾s a car.things.injustices.pay...choice...proverb!..a round.constantly..only.pays.do..the price....nothing.consequences..... Calimero.There..should..says.but..cartoon..is. who is constantly repeating.the.The.a.. .are.you which..the..about..them!.and.is....ones.You..criticizing?.for.. or your marriage! ¡°Your image is reflected by the people with whom you surround yourself..of.life! Who.real.........the.you.. ¡°It¡‾s not fair!¡± Don¡‾t just accept injustices! Fight them! But fight not with talk.bad.you!.....y our.ones.old..

..he.is¡.to.others.change them.listened..¡°Those who live with injustices create injustices! That¡‾s my view! I have obeyed this rule all my life! So do something about them yourself! On the other hand.often.(Look..who.about..system...give...talk.by promotion..a..they.have not wanted to.is.because..You.clai ms how....complain...and..but to.. reason to..some...lowly..are.criticize!...says....about..same..who...position.....so.of.from...status within.he...benefit..at.. claims that. have you ever thought that injustices are actually rather convenient?.yourself!.poor.....social.is.them.he....¡®unjust¡‾..moral..your.in..They..most.each..people..have....from..He...benefit.the.and.¡®injustices¡‾.man....immoral .higher....hierarchy!¡± ¡°I.the..you.....righteous.

about.my....aren¡‾t)!¡± ¡°Always.my..like.accepted!....opinio n.it.that.answer.I ...are...yo u..or.argue.which.think.that.the.then..the..ev ery..proposal..before..do..a..think...I.You.it!¡±.is.someone..else..didn¡‾t.to.....ask.to....whether.proposal..you.or...propose...cause.and.that..accept...when...is.a kind....of.......best thing.the usual...you.were..a...could.them..can.pregnant..problems!.tell...point 28 Friedrich August v..attitude.I.. ..suggest.¡°I.you.It....rich!.make..implement.seems.others.mean.what.In....it!..From....possible....experience.not and.justice are.to.....either....lot.like pregnancy!...you.they are. Hayek Institut ..only.of..should..consequences if...the.....because.Morality..

..where..viewpoint.with.. but only..have.you..c ompletely jeopardized! Practice this way of doing things with respect to the small disagreements.be..Psycho-philosophy of Business Psycho-philosophy of Business will you be considered important! There is a tendency in the Montenegrin personality to want to oppose ¨C to be against something or somebody! Do everything possible to avoid conflicts! Search for compromises.. of course....to...or.will.your...brother..up....your..friends!¡± ¡°Never .point.sister..not..and.idea..the.

try to prove that you¡‾re right! By proving yourself right you don¡‾t always..end..up..effectively..defending..your..position!..To..the..contrary,..yo u..may destroy it! And you should end each discussion in a position to push the process..forward..and..manage..it!..It..is..particularly..important..to..have..a ..vision..and plan..for..near..term..results..so..that..you..achieve..your..goal!..Trying..to. .convince others usually means wasting energy and enthusiasm! You may have to sacrifice..something..to..move..forward!..It¡‾s..better..to..give..an..impression..t hat..you were wrong than to sacrifice the vision and the project for which you are fighting!..Therefore..focus..on..one..or..two..important..ideas..which..are..key

..to..your idea..or..vision!..You must..understand..them..totally!..When..you..understand..an idea,..when..you..are..convinced..of..its..integrity,..when..you..are..sure..of. .its..sincerity and..of..your..own..lack..of..bad..intentions,..certain..that..it..will..produce ..benefits..not only..for..yourself..but..others,..then..your..idea..will..slowly..be..accepted! ..This..has been my own experience in the development of ideas and achievement of goals!..Fine..talking..people..are..a..part..of..the..Montenegrin..mentality!..A s..Djonovic says..¡°Our..people..become..angry..quickly,..but..also..calm..down..quickly!¡±..(Keepin g this..in..mind..I..never..agree..to..an..¡®urgent¡‾..meeting..for..presenting..grand..id eas!..I always..postpone..it..for..a..couple..of..days..to..see..how..the..presenter..of ..great..ideas will..react!..I..have..also..observed..that..on..Monday¡‾s..people..have..more..idea s..or critiques!..For..inactive..people..Monday..is..the..promise..of..a..new..beginni ng..but it¡‾s..rare..that..they..actually..begin!..It¡‾s..like..the..gambler..in..the..Dostoievs ky..novel who keeps promising himself: ¡°I¡‾ll quit gambling tomorrow!¡± Unfortunately tomorrow never comes! So on Monday¡‾s I never receive people with grand ideas)!¡±

¡°Professor¡±,..you..say..to..me,..¡°I..must..admit..you..fight..well!..You..have..led..me. to think..about..trifles..like..the..importance..of..appointments..on..Monday..or.. Friday..¨C in..the..morning..or..afternoon!..In..my..office..or..your..office?..Are..you..t elling..me that everything in life should be a studied calculation, that we should think only..about..the..details?..If..so,..where..is..the..freedom..of..choice..and..s pontaneity for which you are known by students? What you are preaching now seems quite..different!¡±

Friedrich August v. Hayek Institut 29

Psycho-philosophy of Business Psycho-philosophy of Business ¡°My..reply..is..this!..I..don¡‾t..think..what..I¡‾ve..just..said..is..different!..Perhaps. you think that spontaneity and freedom of choice are different! Think about yourself!..Is..what..you..seem..to..understand..by..freedom..of..choice..really. .freedom of..choice?..Freedom..does..not..mean..anarchy!..Spontaneity..doesn¡‾t..mean..let¡‾s do..it..and..see..what..comes..of..it!..The..famous..professor,..Stjepan..Han,.. whom..I used to work with on roundtables in Budva which discussed ¡°Yugoslavian managers¡±..surprised..me..when..I..noticed..that..he..had..secretly..¡®read¡‾..his..speech in..a..way..the..audience..couldn¡‾t..notice!..When..I..gave..him..the..floor,..he.. put..the paper..under..the..table..and..talked..without..notes!..It..really..looked..spon taneous! He..noticed..how..surprised..I..was..that..he..had..needed..notes..for..such..an ..occasion and..even..more..that..he..wanted..this..to..go..unnoticed!..He..said..to..me:..¡°Ve selin, people..like..it..when..it..looks..spontaneous!¡±..The..most..spontaneous..is..the.. best prepared!..I..also..remembered..how..my..professor,..Bosko..Gluscevic,..a..geniu s..of the..spoken..word,..used..to..walk..up..and..down..his..office,..deeply..concent rated..on preparing himself for his lectures! There were hundreds of books on the shelves..around..him!..Each..book..was..arranged..precisely!..He..could..find..t hings

you..were..looking..for..among..thousands..of..his..papers!..I..saw..the..troubl e..he..took in..preparing..himself..before..many..of..the..gatherings..where..he..looked..so ..relaxed and calm! But many 'geniuses' who have never been outside Podgorica are used to warning me that this work model is not a serious one! "He improvises", they say! But something wasn¡‾t right! I wondered how it was possible..that..the..geniuses..from..Podgorica..were..not..recognized..anywhere. .else, while Professor Gluscevic was a benchmark of the Faculty wherever he showed..up..in..the..former..Yugoslavia!..¡®When..there¡‾s..a..mismatch,..that¡‾s..when research..should..begin¡‾..is..one..of..my..principles!¡±

¡°Both Stjepan Han and Bosko Gluscevic..were people who understood the customs..of..broader..markets..and..accepted..them..and..followed..them!..Learni ng and..respecting..rules..are..what..produces..the..kind..of..spontaneity..I..have ..been talking..about!..It's..like..chess!..The..one,..who..plans..several..moves..ahea d..wins, has..the..'spontaneous'..victory!..Isn't..that..so?..Take..basketball,..for..exa mple!..How spontaneous are the stars of the National Basketball Association? (Drazen Petrovic,..the..famous..basketball..player..who..played..for..the..New..Jersey.. Nets..in America..was..once..asked..how..he..scored..so..many..three..pointers!.."Very..e asy", 30 Friedrich August v. Hayek Institut

Psycho-philosophy of Business Psycho-philosophy of Business he..answered!.."After..each..two..hour..training..session..I..shoot..an..extra.. 500 baskets!"..I've..read..something..similar..about..Dusko..Ivanovic,9..too!)¡±

¡°Prepare..yourself..for..each..meeting,..Ante..Markovich,..Prime..Minister..of..the former..Yugoslavia..used..to..say..when..I..was..a..member..of..his..government! ..After hearing..him..say..it,..I..recalled..what..Ilija..Jorga,..the..tough..karate..ch ampion..and trainer,..told..us..when..we..were..the..first..generation..of..karate..competit ors..in Podgorica".."Train!..Train!..And..train!..Success..is..training..and..training.. and training!"..The..man..who..said..that..had..a..PhD..in..medicine..and..had..earn ed..the highest..belt..in..karate..and..many..prizes..abroad!¡±

¡°I..have..to..admit..that..I..have..had..to..prepare..myself..for..public..speeches ..and my..classes..in..the..same..way!..I..learned..this..from..my..own..experience..w hen..I used..to..blush..and..feel..so..embarrassed..in..front..of..a..group!..The..mode rn..phrase for..this..is..'learning..by..doing'......meaning..sleepless..nights,..nervousne ss..and tears!..I..had..been..dividing..my..public..presentations..into..three..categori es.... important,..less..important..and..unimportant,..preparing..myself..accordingly!. .But learning..by..doing..taught..me..a..simple..rule:..the..less..important..a..meet ing..or..a public..speech..seems..to..be..the..harder..I..need..to..prepare!..I..follow..th at..rule carefully..as..my..friends..and..associates..know!..(Better..take..an..umbrella. .when you..go..to..England..during..the..summer..months..although..you..can..do..what. .you like..in..the..winter)!..I..don't..have..much..regard..for..people..who..speak.. in..public without..preparation!..(I..remember..Madeleine..Albright,..the..American..Secret ary of..State!..Ten..of..us..were..accidentally..sitting..with..her..at..the..same.. table!..She was..constantly..reading..and..checking..over..her..speech!..A..Japanese..friend ..told me..afterwards:.."The..more..famous..you..are..the..higher..the..stakes!"..In..a ..sense

each..public..presentation..is..a..contest)!¡±

¡°Listen..carefully..to..a..couple..of..sentences..when..someone..is..talking!..The continuity of his thoughts reveals the degree of his preparation and understanding..of..the..topic!..A..friend..of..mine..was..very..surprised..in..W ashington when..I..went..to..my..room..to..get..all..my..papers..when..we..were..negotiati ng..about introducing..the..DEM..in..Montenegro!..I..was..about..to..answer..a..phone..cal l..from George..Soros..who..had..called..me..from..his..office..in..New..York!..When..we ..called Mr...Soros..back,..I..had..all..my..notes..and..papers..on..the..table!..I..thin k..I..knew..90 per..cent..of..the..facts..by..heart..but..I..wanted..to..be..sure!..The..discus sion..lasted Dusko..Ivanovic......a..famous..Montenegrin..basketball..player..and..coach...Af ter..he..ended..carrier..of player..he..started..to..coach..basketball..teams...He..won..many..national..and ..international..basketball championships..both..as..a..player..and..as..a..coach. Friedrich August v. Hayek Institut 31

Psycho-philosophy of Business Psycho-philosophy of Business longer..than..an..hour!..During..the..conversation..Mr...Soros..said..to..me:.." While..I was..preparing..for..this..conversation,..I..noted..that..the..Montenegrin..gove rnment gives..x..per..cent..of..its..subsidies..to..a..single..company!..Why..are..you. .doing..this and..how..do..you..expect..to..make..the..DEM..credible..if..you..continue..to.. do..it?".¡±

¡°My answer isn't important! What is relevant though is Mr. Soros¡‾ statement:..¡°While..I..was..preparing..for..this..discussion..with..you!"..What..do es this..tell..you?..The..average..Montenegrin..will..tell..you:.."Of..course..he.. had..to prepare for this discussion!" But would the average Montenegrin have prepared..himself..for..a..discussion..with..a..foreigner..who..had..never..hear d..of Montenegro..about..a..potential..$15..billion..investment......an..amount..15..t imes greater..than..the..Montenegrin..GDP?..NEVER!..As..a..result,..no..Montenegrin.. has $15..billion...Just..so..you..don't..get..the..impression..that..your..professor ..is..a..genius, I..was..preparing..for..an..earlier..conversation..with..Mr...Soros..in..Belgrad e..in..1996 when..I..was..co..president..of..the..G..17..Group..of..economists..of..the..for mer Yugoslavia!..I..had..organized..with..Mr...Soros..a..project..called..'Program.. of..Radical Economic..Reforms..in..Yugoslavia'!..I..was..very..surprised..about..his..degree ..of knowledge..about..the..conditions..of..the..state!..The..information..I..didn't. .have made..me..very..nervous!..If..I..hadn't..had..the..benefit..of..'learning..by..d

oing'..I..don't think..that..second..conversation..with..him..would..have..ever..taken..place!.. When you're..dealing..with..top..people,..it's..not..important..if..you..make..a..mis take!..What is..important..is..whether..or..not..you..are..aware..of..your..mistakes..and..t hat..you correct..them..or..learn..something..from..them!..My..advice..is..that..the..mor e important..your..boss..is,..the..less..you..should..be..afraid..of..introducing. .new..ideas and innovations! (Small bosses are obstacles)! Stay away from the small players..who..have..convinced..themselves..and..the..people..around..them..how great..they..are!..In..the..logic..of..the..sports..world..great..talent..is..wa sted..in..small clubs!..So..the..moral..of..this..is..that..unless..you..have..worked..and..swea ted,..you will..get..nothing..out..of..learning..by..doing!..It..would..be..better..if..yo u..just blushed!¡±

"Professor",..you..say,.."although..you..fascinate..us..with..all..these..names. .and the..consistency..of..you..views,..we..are..only..students,..small..people..with out experience,..money..or..connections!..We..live..in..Montenegro..where..the..big. .news is..about..who..won..folk..song..competitions!..Your..words..are..far..removed.. from us!..We..have..not..been..shooting..500..baskets,..and,..if..we..did,..it..would ..be useless!..How..can..we..benefit..from..your..advice?"

¡±I..am..disappointed..with..your..question,..so..disappointed..that..I..would..almo st like..to..stop..writing!..I..don't..need..to..write..more..books,..having..writt en..several 32

Friedrich August v. Hayek Institut .

others.. as a child from Piperi....young..Each.them.before...help..role.the..in.people..when I saw that some students who completed 'my school' were achieving real successes!.those.to .could.. could eventually.Psycho-philosophy of Business Psycho-philosophy of Business already! This book was written not for me but for young people..children.teachers.idea....want to.of..on.who....existed.my...a difference.My..overcome the.men.rise..I.just...markets..the n.......hardl y...symbolic..many....with.in.......been.success.No!..I.come .....is..encourage.Ljubica.built.the.nonetheless.hadn't..for..part.reality!.prominent position!.If..with.....my....... .their..prominent..was........Pro fessor Gluscevic.....reach.they.in.Professor.me.to..trials...of.erro rs.me!... have.challenging.became.Every thing begins.and.is..Radovic...to.and..future!...my.No!......No!.first.as...did...and..a.Perhaps..the...it....inspiration.same!. a Montenegrin village..international.but..when.full..but..today or.play..life...has.the.most.friends.of.of.enthusiastic .shoulder.children. .it...........exist..the.do.it..of....made.own..some successes...me...to.. university students.just.the.thought.. too! If I..a....my...quite.

with...adopte d.by.it..here.....I.stop.or..behavi ..i deas!.mortals!¡± ¡°When I visited a spa in Vilnius in 1986.. the famous Russian sociologist.. noticed that I was enjoying the deep Baltic forests! "This spa".down....".idea.bow.change.this...am..years...many....Isn't..Or.I don¡‾t..a..it a..an..influenced...professor?"...I.can't.practice.him!....by..thousand.co...it!" "Why.turn..socialism!..to....have....Montenegrins.....who.systems.lived.be.spa....my.enjoy.......Those.people..before..to.....everything ends.with.an..say:¡±.said.tiny...An idea which people..who..it...invented.Try.... "Because........I.me!.am.enjoyed.you...me!...always...replied!...example?.I hope.stopped!..ago!.have.people.In .Everything..and..use.and.he.n ot.Conquerors.begins..or try.force!..product....you..my... created.God..my.the.have.that.yourself...students....social.that... Vladimir Antonov..not.of..us!......"was..he.asked..respect.will....workers..socialism...me.sustain.is.merely..who.

and...show..new....new...to.Don't.morality. new.the...and...old.become....build...your.cars..spot?......say.new.jobs.flats!.order.who.all.elite?.Those.. Hayek Institut 33 .make us.of...their.live .an.notice..a.those with.new.......one......to....managers...see...raise...age! Has.of.or. Doctors of Science! New and old professors!..and.tears.this..there.have. ..your neighbor.new.elite Friedrich August v.'important.history...next..them.with.......They.social..house.clothes..Everything......got.Bow.....a.u p.respect!...businesses!..down... Masters of Arts.in.many.around..new.class..house.to.new.O r the..waited..time.new.new.eyebrows.in....this.how.owners...a.on the..people'....who...of.in.happy?¡± ¡°New assistants..an offhand way "good morning" or "good afternoon¡±? And look around at the people...it!¡± ¡°Do...for.Build.you..you......deputies!.....are.....snob.or. a....new..who.same..you..

.many.so.answer:.....they...bad everything.articles.to.they..would...on....in empty.right...TV!....the.for. rotten.to..listen.000 honest..you.themselves)!.was..Directo rs.but..a.done.these.else.and...."I'd..650.our.much...them!.there .inhabitants..to.were.......be..hearing..and...on.their .their.director?.how..p ublic inquiry.Elite.reform.day.scholarships.Montenegrins..who worry..no time.how.honest...Second..abroad!...be?..crying...of theft.among..and.of.6 50.....young?.....knowing...managers and bankers will talk for hours.dishonesty.and.long.peo ple..have....about.Montenegrins!.000...accusing..been..your..is... give.result...where.Montenegro..not!¡± ¡°Many Montenegrin...success! Oh!..educate.talks...We would..Oh!.really..interviews.of...concerns.....classrooms...(except...will...about.accused..what..real.....was.. and who..dishonest.You..happen.how long..of.it...young..should I?" ..the...our...want.the....serious?.students.o wn company..650.publish...to...nothing!..how.everyone..them..without...to.are...journalists.young.other.Montenegrin.write.How....after.solve.nobody .Psycho-philosophy of Business Psycho-philosophy of Business places!....have.views.Most.. ..each.......them...and offer.where.don't.........why....what......newspapers .that....credits....educat ion.like....every..First....is doing.them.you....there..questions!.give.professors..li terate.in.you.futures..and.who.000....immorality......Half....offer.things..two....If.to.for....people!..help.want.'Eternal'.change!..Oh!¡± ¡°Do.like.corrupt.a.hone st and..elite..they.Everyone..honesty.in.is.....Ask.This.would.we..and..believe.So...help.the.back....were.and.. else..al most feel.started.in.every.

.salaries..in.can. Hayek Institut ..to.support.......as.....hill!.ar en't...else...You.happen....(There.pay.the...their.....Montenegro!¡± "Professor".have....standing.. .Eternal..people..always.Why.they.......to.exceptions..daily...life..plans.make.the.to.four.the..accepted!.ones..happy?.your studies.these..won't work.years.......you keep avoiding.them.someone..are...it!.their.for.the..to..can...."you..always recognize.at... you interrupt...Eternal .did not answer my question.climb.make.Can't...tragedy.would have.....of..the.education.be.Student! 34 Friedrich August v.in.happy....if...your..They..were..them!.doesn't...since.It's.they.install.Student.new people?..Why.An Eternal.they replaced?..the.they..to..the.I..to.demagogues...s olve these...the.what...increase.. but.trai n.fini sh...continued .h ill!.get..your......we....would..too!.smart.Why.bottom..you..who.understand!" ¡°Think.to..of....should.....are...or.......don't.to..How.Director.would.taxes.things.don't.directors.and.revitalize.......directors?.problems?..change very slowly)!..companies.rid.the...pay.don't...proposal.continue.the y...if.This is....want.to.Why are they eternal? Why doesn't the government get rid of them?.of..unless.You...

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.directors?.and.walking.are.sense.reply.are.ali ke.new things is always seen as bad in Montenegro and a cause for suspicion! Criticizers.wants..just..Director.......eliminated.eternal..Bad.sense!.t o.a.(Think.terms...words.make.we...... "you really exaggerate! Eternal students preserving.about.....A.the.... not .Student.. you continue.What..in.happen.encyclopedias.of....atmosph ere.the eternal....create.person.it¡‾s.students?¡± ¡°My.create.we.....Eternal.appearance.although their....the.the.makes...an.at.....isn¡‾t. here! That started long before your studies began.would...University!....value....the..is.this.same!...changes.the..and.no....Psycho-philosophy of Business Psycho-philosophy of Business In...this!.to.who..empty.own .what.... even long before your birth! Unfortunately..same..if...directors...That...Eternal..eternal.students.your...life)!¡± "Professor"...and.

talking.having.continues.An..obligations.remind me....business.bad.very.The..independently.invisible....a.are:..change...a...single.and.you..... rewards...philosophy.at... the same unsound philosophy!¡± ¡°The.....I.....systems..you..under ground source.no more than pass exams) then you are a candidate for becoming an eternal director!..the.f irst.....book..of....might.behavior....it..because...eternal.about..t o....become.river..come.say..norms..they.have.sources.from.discover....a..to perpetuate the same negative way of thinking.connections.but..been..old..and....of..bad.low...of.quickly.threads.promotional.sight...of.e ternal student..in.These.....all.same.this..dema nds a..do..water!¡± .hundreds..initiative...no.of.."Not.penalties!.thread..director!.arise.is.philosophical...at.and...good ones! Once you have become accustomed to being an eternal student......and....(meaning.course.desire. . but.approach!.the..connects...stream....of..and....all"..that...values...it .

....and..other s!¡± "Older students have been telling us that you created an intellectual incubator..that..consequences!...But..we.to understand.either!.is....are..part of... ..do!......not..it¡‾s..me..as..me! ¡°The.entrepreneurial..is.That.I..book...economy.that.not..it¡‾s.professor".does..openness..you..."how can.......talking..impossible.useless...strange..connect.easy..agree.not...for..may..in.about.that......my.them..on...The.my.....and.But..to..students!."If..change..you. ..belong only to me!..invisible..step is...an...freedom and ..to.own..tell.otherwise!.........to...other.p eople.tells.and.why.the.ha ve..experience.psychological..am......it.to...seem.its.have written.it all.bring.invisible.dialogue!.what¡‾s.threads...this.experiences.I.....understand..of..Montenegro.tried.a.for..not..of..the.ask.....light..unsci entific and.realities..I..Perhaps...the concept of liberalism.them?" ¡°I.It.skin!.idea.fir t...to...entrepreneurs"..

Hayek Institut 35 .Friedrich August v.

a..You r..the.become. .its..Radovic.and......in order to educate themselves through work and not by imitating what is ..but..wonderful!...the..place.. .. its.market..in.As.at.You.independent..as.speaking..is..recognized.poor.as...I....But.to.Psycho-philosophy of Business Psycho-philosophy of Business individualism!.of..said: "Start beating your children as soon as you notice they are beginning to resemble.........I...begin ...often.I..this..people..your.large.the...you.co.an.parents!...the..do..talkin g.. workers.warning.problems..of.good.share....a.result..to.heads.....system.ag e..used.joke.....parents!..am.....children...disrupt.the..for..am...deserve....now.idea..not only about students at a higher level but all students in our educational system!.such...the.also.some...deserve.now.it.of.in.a serious...I....I..and..mine!..you!".a.Nor.your....early....generation is..tak e.....a.a.that. whole Economic.....should..do..think..Dusko..with....poor.was...system.who......Today..quickly..resemble your...n umber.university!.The.writer..value! But..I.both..it.........an.don't.incubator.within..students!...it..you.here.outside..recall.about is.statement.parents!.was..daily..Faculty.of.

..be.is.replace...The...to..so..same.the.another...the..s ystem..the..my..me..book!..coffee..I.at.and.will.you...for. to kill all differences and .more..my.also..you.an d....on.not.......life.kinds.people with a universal man.education....important!..the...with.mos t of.We.busines s..the..I...of..different.values!.fashionable!¡± "That means.shops..saved.of..all.collective.opinions.influence.....universal.Allow...for.it..for........up.the. ..have!.of..of.. kindergartens.born...have.social.culture...Perhaps..young.social...into which.to.feel..opened..key.desire....hope. and TV have influenced me more than my parents! Globalization.The....me..felt.Attempts......the..but...possibly. .was...with.....young people!.....age.family.....answer..Pandora's. family.people.grew.long.influenced.we agree.. you respond.you..disagree!.of..type.. "that you believe the family is important..way!" ¡°You.....logic and....... professor".than.it.is not.success!..has.replace.box.young. schools.....much.to.

As....school.will..a.the y.schoolboy.decades..secondary.boy.in.Look...still...enter here into psychological/sociological theories of education nor continue discussions..ancestors..for......today.easily.breeding.for...and.are.with. .. Hayek Institut ....stock!.ago!.his.why.I.children....of..to develop the myths of equality....based.words.born!.. .in..was. people 36 Friedrich August v.years....but...paying.which...of.Plato.I...the..a.begins..continue..not.Our.noted.disaster..mother.not..I..many.that..hun dred years.had.we.come!........principles.on......read.noticed.who....in Montenegro...a...and.to..the.....as.Plato..I...experience!.to.education..people!.....then decide whether you should choose her daughter! You can see that Plato existed.which.wondered.they..next..will.began....a...before...uniformity.and.the...some.But.village where I was born that those animals which came from the best mothers became..u nderstood the.t he.are...at..were familiar.... .in.pay.Later.of....lives.

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.the.that.....were.¡°Which..cause.in...and.you..Or....that.."Is...a....I.ar e.¡°What..is.often...years.accept.answers..family.parent¡‾s..the....these.am....about..profession?¡±.are.myself....looking at each of them and wondering.mass.... .. ...disagreement.like.reality!... "Where did this boy come from this morning?¡±.richer.relevant...students..is your.sports.accept..reveal..this.then....I...time!.....valid....undifferentiated..institutions.."Is.......we.easily.relevant!.what...the...everyone ..Or..extremely.....to.partial.I.people...grades...will...are.we..My ... as.Older..social.the.related.¡°What...bus?"..that..clothing!..that..an.an...questions.we.having.....some.right.of..slaves..find.enjoy?!¡±....manipulated!...that.the.we...90.crowd.they.If.their.of .as..education..a.become.If..and..will.then.differences.ca se.why....per...secret!..If.of.and.But..of.posing..... led.better.¡°What.one..for.only...cent.you?¡±.......that.of.qu estion 'why'. hurry.height.students..about.....of the...sex..family.no.is.one.earn?¡±..importance...understanding....Before.did.would think.The....un important and.....professor..guess.school.given..problem...stress?"...to.it..or...I.......ask! ¡°It.....some.I....to catch..my..that.under.the..so.are.has......essential..the.crowds..question.you....be!.everything.in.confirm.try to..only.this....all...this..stu dents..reflex!¡± "Why....you.is.become.....were..Maybe.pupils!.in.is.I practiced...than..as k:...a.idea..my..for.almost....did you....same.the.classroom.the.children....my..the.is.attend?¡±.do..features...for.Psycho-philosophy of Business Psycho-philosophy of Business were. meaning.global.often..exams.I shouldn't.automatic..that....are..the idea..to external.a.inertia!.others.....the same!...and. ..with..

.crowd..to.can¡‾t....because.to.....time!..or rich.group....a.....an.....me..be...have.part.is..I...to.the..reason.an.s cents!..I.the.but.pri nciple can...I..flower!¡±...however...a.a.likes!..like.Charles. ..as.it..belongs..what.I have.How..I..¡°The.large block.like.Therefore.people.as.each.a...I.beings...... in..her...by. lot...as.give.with human.a.. want..individual.take..a.and..he.the.I.is.he...year.how........things!..a.am.myself!.. .a..poo r.their.large....individual...be....exa m!.is...love...¡°Personality..treats.exam for.I.can¡‾t...multiply ten.hours.and..richness.treat.challenges..person!.to...action!¡± ¡°The..Insulted¡±!.....person!.a novel..who...can't treat.....him!.as.the organizations..able..present..each.i to... .different.a.without..another....one.ten....groups.learned.A.out of.is.an..to.of.he..I.in....during.a...anything.creativity!..To be.is..a student..If...... Hayek Institut 37 ....must.Heisenberg's..test..to..writer.going...new..I..you.Each.or..learn.the..uncertainty.scientist.man.individual.this?.students.and......Schwab...as..I..to....experience..examination...wanting..a.learn.anyth ing......of.const antly learning..crowd.write...I....from.orientation.the.do..deal.with.to...Injured.student.to.of.a.perfume.to.....if.sees..as.number.students..from.......As...One.....sports.with...toward.o f people.each.just.him.systems!...not...I...human..do.live.hours.......applied.for.....each.family.stupid.by Friedrich August v....experience.student¡‾s..with..that¡‾s.student.a.setting!...to.of.very .......conversat ion..try.....exercise.learn.laboratory!.to..of...part.work.....is....says:..an other.....like..Dostoievsky..living.an.learn..

...thoughts.to.before.find.....p ass!.....exists.sitting.wants....their cultural backgrounds! That¡‾s how I separate them from the crowd and turn them..a..get....being!.want.I..This.he....root..for.or..is...Then...is another reason to change the examination system and to create a psychologically motivated system where each student can pass the exam! ..myself.problem....for..this.to.pas s.to..into..just a.soon.That..me.person.intensely!.or.as....Psycho-philosophy of Business Psycho-philosophy of Business looking students in the eye! The eyes are the mirrors of the soul! I study students.find..and.n ot...into..woman..you..man.understa nd.who..beginning.a. independent human...I..may.individuals!..you.she.....to.....an exam!...And...have..student!.their.separate.someone......to.a..Suddenly..who.

I don¡‾t want my statistics.her..She.want.exam.this.not...manner:...you...life!¡±...with ...to.her.her...She.took..professor..her.had.friendly..responsible..the.punish.means..me?¡±..a.booklet....was honest I already realized: ¡°My dear colleague..only.pass..... .if.and.people!..sto od.took.... and....¡°Oh..image.booklet..for.how much.exam.embitter.the......in.your.dear.She..I...ask.exam!..lif e!....I.exam....did....not.up..for.it..which..them.to.....for.to...anything..my.failing...want.said. I replied...passing.her.to..kne w.....but...to.exam..She..simply reacted.did..course.make.themse lves! Differences between people exist and those differences are natural ones! Differences are what make for progress! Imagine what would happen to mankind if differences did not exist! I remember a student who had great character!.marke d...I don¡‾t.....

person.will.year.credit!.trea t..head!..help.faceless...Good.later.of sympathy for.luck!¡±.up.me.There.had.You.students!¡± ¡°One.thanking..her..did...¡®8¡‾.given.you.not thank......happy.earn..ashamed!...what.she. .w as......someone..are.......I.....an..moment!.me...came....an.like....him or.a.¡°You.told...if...her...a..room..exclamations.about....not...with..the..Imagine.to.crowd!¡± ..a.me for giving.asked..mother!...and supporting.¡®8¡‾.girl from...the.happy.like..was.Be..........and.on.her.unha py about today! Both you and those who disobeyed the tragedy of customs! Therefore.critical...eventually.. of course.to.lift..at.her although no one had suggested that she do this! By then....can¡‾t.chatting..be.in..for.and...She..a silence in the.¡®8¡‾. then murmurs of.a.....her!...she.simply...understanding.other..your. it was more.you...proud..

a...influences.from........ask!. customs..things.it..one.without. Hayek Institut .that.soul..entering. I answer! You must understand a man¡‾s or woman¡‾s..this.say.we..her....approach.is.his....man¡‾s.¡°Can.the....to..way.change..possible.T he family passes on its traditions..or.make.¡°Is.which. concerns and prejudices to the children.to.soul?¡± ¡°You are absolutely right.things..emanate.c hange?¡± you.......and..family!.. just as basic education does! These are the origins of one¡‾s future success!¡± 38 Friedrich August v..

each...Goethe....a.say.secret.........in...Each.....deeper...who..individual!.necessary.say......it¡‾s.man¡‾s...Njegos... ¡°but how is your story about students related to business.believe..morning¡‾.or to make...important.And.and..high.of.that.same.i n Hesse.enter.don¡‾t.can...professors..I.a.I..valued!..said.business!¡± .don¡‾t.mirrored.soul!¡±..of..I...and..They.themselves.¡°The..life?¡± ¡°I.feel.¡®good..and...idea..it¡‾s enough to raise salaries! In my view it¡‾s much more important to treat individuals...apply..in.feel..interrupting¡±..Microcosmos¡±.people!..you.say.Dostoievsky.safety..professors.Psycho-philosophy of Business Psycho-philosophy of Business ¡°Fine¡±.a soul!...school.no.read.tell....in..is.me.my.it....with....than.now.admire...managers.them..to..to....Andric11...feel...how.....was..this..apologize..to..the motivational structure of.....¡°but.Selimovic.... ..that.Presern!¡± ¡°I....people.literature.work.......t boring.10. you respond.bye¡‾....it.in.and....They.logic?.managers...and..¡°th re is.We economists...And.¡®good.all..to........warmth.job!.Torch..for.or..should.....has .is.to.them.business..like.for...them.who.

based.is.or.literatu re.most.Business.technique.a....T oday...Here.of..Drina.If.f rom life!....works.world!..novelist..don¡‾t..I....to marketing..not.would..service..out.we.because.contrary.most.an.with.fact.the..only.invisi ble! Here.famous.am..into.back...product.only.and.money.. .in....on....the sale.....The Bridge.Montenegro....my lectures...the.smart.......make.among.or..communication!....more.we...the......can¡‾t..of.....services...in.but..idea..communication..more.a.question.or....think..other.the.the..down.boiled..His......and.... ..a...this....that......the.as..a.others!.market....literature.e....not the...life...state.come..ideas!.Chronicle..is...develops.and..In.is...I..nat ive....winner.a.of.anything unless..writer.cus tomer...that....easier..how..writer.can....Montenegrin.learn....take.ar e.as.of....that.than...a..Ask.behavior.......to.......more.We..buyer¡‾s.is treated..the.is.the.. we..... educate you..motivation..People.a..a poet..let¡‾s....ideas..a..whether..theocracy....understand.The Mountain Wreath...business!.to.professor!..of.a.....with.I..tha n.and.His..kiosk..factor..However.. include.yourself.or.out..Light..people!...pocket... 11 Ivo.into..green.......on..famous.Microcosm.the.Prince...great.who transformed..but.largely...are...sophisticated.with.......on..books.level..product.to...it.at.he. .g.new.choices..more.the...of.II..the.notable...were.Bishop..Bosnian.1961.....Montenegro.Bosnia.people¡‾s..own.secular.........Ottoman ....theory...Montenegro.the.stupid...salesmen.become.quality..get..and..his......s ingle factor..problem!...and.first..to.you..change.a.open.global.Njegos.go..th ings is.Petrovic....¡°On..Andric.for.wider..philosophy!¡± ¡°But...your..itself!......d uke.from.to.not. .face.salesman!.They.from...how..Noble......a.prize...Also don¡‾t...of.of.be...forget..dealt....just..under.And.notable..business.prefer 10 Petar.I....novels.important.You.are shopping.

Hayek Institut 39 .Empire. Friedrich August v.

...sophisticated.problems.and..right!...creating.solutions... Maslow.....Psycho-philosophy of Business Psycho-philosophy of Business life! If I were.absolutely. .your..are.happiness!.. I. what....felt..inherited!¡± ¡°Learn..They...have.more..troubles!.acquired.own.....I.from.experience.events...your.psychologists.recommended!.I have already recommended ¨C learn by doing! A man recognizes himself in others! Get to know the world around you as Freud.would.a.Realize.......own. Fromm and other.idea to.your.to take this.dreams!.it...Learn.experience...by...prefer Aristotle to Plato! The former believed behavior is more a reflection of our senses.is.Do...Plato...tears and........level..where.can¡‾t.

thing.like..as..to..My.were.says.the.staring..there..aunts.father..the face.listened....message!..can't.just...yourself..wrong.reason.sayin g.uncles!.about...on..compl etely artificial! You won¡‾t get to know yourself by going to Paris.reflection...the.of.the.. ..others.If.the...my.....Or...get to.... showing off..would....photos..often...are.in.same.by.You...get.They.....fools!.son...is....by....me..to...me....Or....good intentions! Solitary plans..My..That's.either.you...a t.mother. London or Los Angeles! You won¡‾t get to know yourself simply by .his.do their..from.the..about. wearing flashy clothes or other snobbish habits! I have found that snobs are people who are trying to find themselves!.and.know.earth!... I.know..myself.what.find.of myself!....at..everywhere!.......them.I...no.says.mirror!.get.daughters .hav ing.

are.Bu t..the.trace.already recognized.no.artificial.a..of...by.way.life!.circles.the.live.are......and.lives. in..tried.this..their..to jump...faults!..lived.oneself.......leaving.....tropical forests..of.just.or.for.suicide.having.....in...when...matt er.....your.the...sorrow!.find.They.not..in..that..They..you..businessman.man..so..like.¡®masters¡‾!.our father..to.to...The...be.are..just.themselves....says.. you ask..only 30.own.who..are.others..are....lived.shadow!...behavioral.will..by...committed..large.he.be..who..asking ..ways..Alexander.lives.around.to see...be..these...realize.that....crea ting experiences...only...Sergei.Macedonia.their..No.that.behind lives....and..your.flies.....behave.Adam.what...on....Yesenin...manner.by.will.long they...or...for.trying...like.experience.. ...insect s pass their.real.hurry. ..being..short!.to.a.People..to ....River..have.to..in..a..around.But....970!¡± ¡°Does that mean¡±....know.. .......real.be.others......of..Falls.behind!..end.either.or...Zambezi...They.being.........res ults.without..Victoria...to..a.in..public!¡± ¡°Displaying...this..leaves.will.described.result.by.....actually..get.in..chance..Bible...traits.over.little.Do..I¡‾ve.. ¡°that age and experience aren¡‾t positively correlated and that .flying.... trying..they...27?.dramatic questions.aggressive.all! Those.lives.was..getting a title or by pretending.having...no..where.forever!. at.the...the..how.happiness or.

Hayek Institut .people who are older aren¡‾t necessarily more experienced?¡± 40 Friedrich August v.

answer.business. forty.and.the.you.results...not....needs.you.someone.means. .and.science.you......realistic!..is.Spanish.you¡‾ve.an.to.quite..to.have..reached.There..respond! ¡°Radicalism..b e...see..criticizes...proverb.the se.a..kills...you.to.things are completely upside down in Montenegro! The older you are the less experience.i n.as..for..not..precise.distinction..your...proposes.you¡±.forty.research! Therefore.not...that.are.acquired..the...know.you.....solely. a....in......things until..impossible.a...made ¨C.the...who....or...that......agree....distinction.clear..have.is.ask! ..and.that person..between......not..fool! Nonetheless..you¡‾re.you...says...when...over.that...but..you.afterwards!.you..critic izing or.....You..radical.not....and.has.People..an.don¡‾t..need....it..mean.man.based...be observed!..soon...his.of.between..find.to.not....possible!¡± ¡±I.all.radicalism.have..beliefs!¡± ¡°Does.age.a.seem.than.To...word.have.can.after.through..rather..yourself!.idealist....sake...easily..is.person...grown.their fifties.. forty you.can..know.trying.seventies.me!..the.time......up!.....something..knowledge..your.but..or...find.impossible.is.......forties.this..with...am...do..to..still..By...the....be.still.and.one.experience.....the....on.I.twenties.less.As..is.logic.a..themselves...virtue!.m ust also.You..achieved..is...wisdom..sixties.vision...that.what....to....visionary..... ...that .....idealist...Psycho-philosophy of Business Psycho-philosophy of Business ¡°My....who is..radicalism?¡±....a.confirming.as..

entrepreneur.After .difference...successful.he..what...are.your..It...a...his...hardest.no surprise..business!..appropriate.for..of.. may give..and...God.lif e has.never..time given.and.my...fulfill...own..in..you...the.their.because..the.at.all!.with..effectively.for...twice.both.must...busine ssmen is.and..run..are.this...managing.today...behavior.who.. many things.you..as...to..¡°Yes..your.view.men.....experience.or.his.....try.and..and.you..easy.and.the......In..become....to.useful..make.short.said.is.shy!..lives!.....man.burned.life.advice.Whoever.....is. .not.him..is.an..a.is..is.with..How..successful.your thirties you must have a clear vision and view of what is appropriate behavior¡±.an.once...that..find.your...higher...such.fails.on.own....feel....the....number.... stages.....answer..li fe.by.thirties!.. ..to.your.businessman!.....These.harder...women.immoral..dr eam may.....to.people.classifications.best friend.life.proportionately.run.been..cruel.....know..of....earth..than.manage ment of.do.brutal?¡± .than.¡°You.to.....companion!.many..whom.it¡‾s.......managers...to.....h appy and...percentage...in...until..Therefore....It...moral...of your life! ¡°Everything has its season!¡± Professor Gluscevic helped many students....

..ask! ¡°Money...itself..bring..¡°Does.money.mean.don¡‾t.....happiness.does.go.happiness.and....it?¡± Friedrich August v.... Hayek Institut 41 ..you.by.that...doesn¡‾t.that.together?¡±.

...have..I...simple.my. .car!...money..the.with..of.pe ople dizzy!.In. .case.....a.of..hand.in ..needs..cover....my.expenses.changes.its.bike.Psycho-philosophy of Business Psycho-philosophy of Business ¡°Money by itself is not enough for happiness! On the other hand I have never......expenses!.ped estrian..got..was.because.enough.balance.Did...make.haven¡‾t......to.it.get..becau se..my..used.allow.buy.own.the.money.... particularly where they increase.I.On....other..govern.much....to..have always..I....lot..had.victim or.then bought a bicycle...as...income!¡± .enough.smart?.and..to.You...I.my.your.began.was able..money.no.when.felt.. and finally a Lada.not..income..a.simply..can. .....the....other sources.happen.. a car which was made by the former regime!....earn..I........too.to.was.I.managing.It.No!...become.to...both.......you!..money..happy..tried.one¡‾s structure of needs are not normal or desirable.to.to..this....Sudden..

it¡‾s....not. after often driving....with.me!¡± ¡°Having.people.to.....kinds.have..believe....for..your..various.and.I.come..spent...easy.of..ask! ¡°Should I buy them a car? Should you solve their problems? No! I have already told them: ¡°I invest only in your knowledge! That¡‾s not a small investment.time.Mercedes?¡±...¡°Will your children be happy to begin with a car like a Lada. .you.

will...it..investing..give.first.........strict...risk.....find job. don¡‾t...things!...not.parents.had....my.knowledge and their brains. the.earn.through your.....not..be.own..you..being too personal.in.that parents should help their children by.I..you¡‾re.of.on.opportunities.always..about.rule.At...ask for.your....but.this..In...will.own.....through..at. who asks someone else to give him money.when.. My children have never in their lives asked me to give them money!.in.I.I...must. has no pride or personality!¡± .them...My motto has always been:¡± Money must be earned!¡± A person...Never!.frank..earn....he lp.have.money..your.and..about.will....I...in their..it!.money!..own !.your...very.you. including his parents.home ..this..material.them..later.efforts..a.family..you.......

been..he.obtained. Hayek Institut .of.of.is......Even...children.and..for...done.children...unfair.regardless.people.to.the.him.state. given...a...apply....feeling.food..still......adults.....or...money......it...someo ne else!..to.a....dying! This....give..temporarily..with. .it creates conditions which disrupt the moral order! If you want to ruin someone...education.it to every day life!¡± My 42 Friedrich August v..up.warm..certain..one.doing.key..¡°Money..whether the..earned..is.is..end..belongs.....work.rules and I.he'll....also.though..of.distribut ion...of.money..and.of flats.money..electricity....hasn't.n ations! Where..without...may..is.he's..deserve..for.class..fair.he.prices.it..If.or...that.. ...of.of.......their..of.he's.money.dying..to.feel.subsidized..the cold!....he's.nothing..my..salaries.through...parents.. .and. he's.

believe.I....Maybe.But.buy..I.like.money...works..w hat.It.as..o ne.is!..player!.afford.don¡‾t tell......brain.I..with.in....really.....that.like....may....postulate.interesting!.There.was.becoming..was.earned!.money..you...do...so.yourself.everywhere!¡± ¡°Professor....have...dreaming.almost....when..much money....in....and.that...one....earned.When...a.that..money....the.me.it!.very..was.is....much.as .my.you..we.money..to.things..th em.America!...first.please.is.that.intens ively! I.because.....much..I...able....it¡‾s....time...football........that..we want.no.there..would. this is.a.us.is.ha .seven..you!.around..there.I wanted.you.only.no..football! (At that..your.almost.to.gives.is.knows much....with.I..Montenegro..was...there.the money.Psycho-philosophy of Business Psycho-philosophy of Business second..so.....Do.....of.money.to?¡± ¡°I have always had enough money to cover my needs! Perhaps that has been due to my hierarchy of needs or understanding of what I needed! I wanted..able.....

.to.who..f irst.you..a.....born.former communist..business?.a..see.Words.How... if.new.and....for....set... I didn¡‾t have the courage to join the ¡°Partisan team¡±..test)! When.socialism. But...Belgrade..group..have..time.teachers... .about...man.their........this. when I was a student! But.ideas.me. we.How.....it...I....ppened.even.to.of.had.admit......come.love.are.know yourself?.already.giving.you had applied..to.buy.though..done..wood.I.. .only.....under.It.... a small village near Podgorica.money.is true ....me...books.had..was.a.you....my.and.taught..to..called.was.professor!.my.to.became.champion.did you.. these things..advocate...the.yourself...personal!¡± ¡°No.and..are..complete..is..books.to.sell.. Thoughts for the school library in Drezga.and.of.reform?¡± .get..of..to.....that...of......is.discussions !.too...football. ¡°I.well! Did...had....an.what.ask....you..passed..reading..a.intending...as...entrepreneurship..to..for.team..rule.

family!..professors.had......Trend¡±.......the...resi stance.I.¡°that.as.the happiest man in the world! For the first time in my life.was..I.was.each..one.......my.was...I..w asn¡‾t conscious....class.¡°The..I was a communist! I used to do public volunteer work! When they admitted.......adopting.from.¡°Is.such.the.family.me.naturally. to..Party.wondered...inherited.best!...a.the..the..of..my..poor.I.....ideology..a place could have existed?¡± I was shocked in turn by . everyone.the.possible¡±.from...that..Ant onije Isakovic12 was published describing the tortures at the Goli Otok prison.Only.I..undergraduate.to it..Even..pupil.....party ¨C.in.I felt that someone believed.it..I..w as..by.though..one!..the.student......was.either.shocked!.into....best..came..an..communist.Communist..When...or..Cominform...admitted.

writer..Isakovic.. Hayek Institut 43 ...a.. Friedrich August v..the ignorance of my Antonije..

I.who...Otok..book.Goli.problems.been......inherited .things!.....since...start.always.beginning.have...quite.knew.....lots....read.because.I........by Isakovic created my first political wounds! The reality I lived in did not precisely match the books although it took me many years to understand this!¡± ¡°I...like....the.I.for.student.to..chi ldren...I.my.almost.imprisoned.used..in.entrepreneurial!...to..I.. then.of this.business...the n......uncle.......had...my thirties when I used to earn more than half my income from the so .and.of..child..as.about.attended. father.the. a.like..to......from..Psycho-philosophy of Business Psycho-philosophy of Business professors!.it..years!.service.didn¡‾t.my father.behave.when...have.But....had been.other..a.in.me.. with.about.spank.in.my.15.most..Faculty...I..there.Economic...mother!..

...for.Institute.here?¡± ¡°No...all.I.the foundation.more.we...I........go..of...the.to..our.people.Shall....Now.is.. with..trouble.called Bosko¡‾s Institute..stop..the.politicians. as.Entrepreneurship..¡± you reply! ¡°I have more questions for you! Your answers are like a swamp! They drag me deeper into more subjects! I resemble Ilja who you mentioned before in your story about Stalin! ..see..with.....discussion...you can. then with my first business ventures in the mid nineties when..now.young.My.to.Center.then.former....and.write.sort..mission.....books!.experienced.get.into business!..... .of..

.spontaneous.Perhaps..shouldn¡‾t.somehow ..away.to..be.even....just...is..for..it.from..m oney and how is it important..You.seem.they.... where everyone is running..¡°money.like.is...though....want....all.talk....words.answers.means.your.back.seem.b .to...discussion!.your.to.I..never..the......not.immoral!¡± ¡°My......first!....untouchable!..What.it.you..some.Money..honest.goal..still too remote! At the beginning I thought I would understand your points immediately! You simply don¡‾t offer a firm enough foundation for your theories.are.are ..it?...should..fulfill....you...minted freedom!¡±.Dostoievsky..of..but. can become..money!...of..come.to........to.is.go.is..you...the.recede!.seen as....It.Money....other.you.something. .the...that.The closer I come to you the more..Although..you!....do..enough experience...Let¡‾s.goals..have. particularly in Montenegro.in.response..to.

say...life!.statement...after.a.living.our.it! Let.You.it.uying.run.run..you..decent......you!...in.shouldn¡‾t....shouldn¡‾t..Money.books or...aft er.how...should..I.that...govern.....PMB studies at the Economic Faculty which says: ¡®Anyone who isn¡‾t studying economics with a view to learning how to earn money is wasting his time here!¡‾ 44 Friedrich August v.....you!¡± ¡°Well¡±.understand. Hayek Institut .¡°then.

Psycho-philosophy of Business Psycho-philosophy of Business ..arouse.say....my.....tends.greed! .and.and..to.. ¡°I have had quite a few problems with this sentence! Some very serious professors have accused me of reducing economics solely to a matter of money.approach..that.The altruists also attack me.. but their altruism usually masks their own hidden selfishness! Very few really understand this sentence from PMB studies! Its emphasis is on acquiring the knowledge which .selfishness..

professors..which..behavior.many.both.to.a..have..changed.Some......in order.which.story..and....sin ce.....in.much.want...the introduction of PMB! Doesn¡‾t this book......break..of.But..of most.describes.the..this.has.of.through..that....make.scare.. its style.develop..am.mental.very.....to.a...business..reply! ¡°I..lot..thro ugh.logic...of..¨C..indifferent!.I.break.the.to.You..makes it possible to earn money! It¡‾s a motto.. and manner of stating its message..min ds.a.to.tried..certain...existed.. . one intended to motivate young people! It is amazing how.students!¡±.has...and.shell!.have remained.....shell..it..others.clear?¡± ¡°It¡‾s..success!¡± ...students.....students.

is.the..will.Wreath¡±.of....The.of...and....think.there.writing is writing which is familiar to the reader because it represents things they already know! For the same reason I hope that people will read this book several.people.inner..who.thoughts!.it.no.of..claim..would.well.known..done.not.it...flowed...to them!¡± ¡°Professor.ideas.to .already..proof...finding..people¡‾s.¡°Professor..a..that.new.........I......Njegos had...who.you!¡± ¡°Yes...to.be.I¡‾m.creative ..read the.cent..aware...have........in..per.I....they..Mountain.the.of.written.70.listen.¡°Mountain.first!.......need.discussion!¡± ..which.already ..are..find....to.have ..that.is....been saying...is.continue.people.if..you..This.thoughts...that!......themselves.out.Wreath¡±.would....best.and...so...qu ite naturally.have .there.that.times.¡°The.....like......that..realities.lot..known...and.what.

Is.is.Isn¡‾t.the. Hayek Institut 45 .........men.....here..a...talent....born?.. let¡‾s talk about some problems which will help you to start your entrepreneurial...Talent.Can.business...had much..It.a.or.Faculty?.Be.It....¡°Fine.business.teach.....Many.you.¨C.engine!¡± Business.one....Learned? ¡°Professor..which.can..in.at..have...with.education!¡± Friedrich August v.i t really.n ever.Economics..

sense!.men!.your own...There. which..through discussion and practice! This ..books....think.should..also....business.because....think.of...be..I...business...business.for.they.you.traditional....about.on.are..But..give.b eginners and how to start.to.ideas!....successful.. and illustrated with case studies and biographies.trained..Psycho-philosophy of Business Psycho-philosophy of Business ¡°Business can never be taught in a classical manner! That I can tell you based on my own experience! There are tons of business books where the subject is systematized.business. defined.. ...lecture s..make no.sell millions of copies! They are important.students.

than.there..to.difficult..attention..is...more...should.others !...begin!..it is in other disciplines which I teach third year students! But things are constantly.¡°endless.phrase..realize.changing.of..organize..that you know everything about a subject..ever.and.creates a key problem for a professor! Believe me.to.approach ...and..behavior.......and.....I.based.Ca rl Popper! Our discussion is part of this searching process! Once you are convinced.the.Today..i t..more..important.is...it¡‾s..to pay..opinion.use.facts.of.new...to.to......a.much...... then that¡‾s where the search.than.....lectures..searching¡±...on.Business is always taking place in a real environment ..how.this..

the.and therefore its cultural characteristics..compelling..already.ask!..found.if.influence.book.to.I.to.be.business......¡°What¡‾s the...same.World¡±.lecture...do..administration....as..to..realities..imposing.that..students..who.a....and....tries.to.idea which...there are.opinion!.Thus..together with them! Only in that way can you break old habits of thinking and developing.. .exams?¡±.with...difficult..topics and.....some...philosopher.Gaarder¡‾s.but.don¡‾t care about business at all including this discussion! Without trying to ..understood!¡± ¡°If..to..you.. .rather than....manner..the.¡°Dialogues!¡±...need..lectures.like.studying.inspired..understand..of.to..are.¡°Sophie¡‾s...business....new.to....ones!.or.understand..economics.does...own..we.....not.thin gs..think!.we.you...and....Plato¡‾s.why.don¡‾t..know..purpose.....get..readi ng Justice..methodologies.A....usual.exam. ..is.structured..In..know.....I. ...in.then..me.teach.to.she states.it.the.you....business..of..th e.believe....because...I.means.way.everything.an.is.among..in.either.....excellent.........give.my.the.point?¡± ¡°First.take......you.his..way you..

as.are reading.in.them.If these.You are.But.those..jokers.....w ho.and.of.as..buried..are. Hayek Institut .closed.¨C...pack..of.searching!.They have special qualities! They are constantly seeking new knowledge and 46 Friedrich August v.........right qualities..new....car ds!......to.people.the.not..they.because.are..like.Good.creative.of.a.find.in..ideas..because..businessmen..can.indiff erent!.do!..this....p rejudice!.wake.themselves. the.....have....neither..don¡‾t.are..some..will....book....life..nor..in..the..they...you..ever....qualities....who.up..take away anyone¡‾s freedom of choice I can only say that I am not sure those people.become..

...new.two...in. I am surprised! How can you compare the achievements of philosophers....these.of.scientists.equal?¡± ¡°I have met .of....and methods! Isn¡‾t finding new markets the same as discovering new ways of thinking...for........the..some....ways.and.those.of.Are..living.in...scientists.or.of money and fast dealing and where many businessmen do not have much education!.create.new..from.of..to.an....I.removed.philosophers?¡± ¡°Professor...the.Psycho-philosophy of Business Psycho-philosophy of Business understanding..tower.people..world.work....world..philo sophers or...id eas.as..looking.groups....think.th e.far..businessmen?.ivory.with..

..to...course! It¡‾s.have....others. artists and sportsmen..itself.similar!.what.amazing.foreign....they....clever..a...many.They..searching!...or..other.basic...is..life..knowledge..much.they..don¡‾t....secrets!.their..them...a nd farmers!. ..care..do. poets.is.think.It..resemble.and...I..more.is.¨C not.languages.businessmen.....each..entrepreneurs..means.how.which.of..of.is the light in their eyes! Are they lively? Do they have energy? Do they have hope? The eyes of successful people shine! They are open! They look as though....success...for.....their..education...look.not..Success..The.....many.res pects....I..their goal! I am talking about real people! I am not talking about ....them! ..thin g.also..in.understanding.have....many philosophers. ... Nobel Prize winners.in.of.met.first.of.no.appearance.is..For all.

¡°is a field where cheating is common while in philosophy... those who are always searching and reinventing themselves!..own. which some philosophers have expounded.conceited philosophers or cheating businessmen! I am talking about those who are heading forwards..experience!¡± ¡°But business¡±...of.your. you say.. have harmed mankind much more .this.in.it.terms.isn¡‾t!¡± ¡°The ideas....Test.

..in.field!..human is.Men.......and politics..no.That..Dostoievsky.in...all...business...Fraud...thieves.and..is.who....Men commit.wor ld..of..can..is...they.......Semitism!...........in.they.just.are.against..can¡‾t...other.society.mean....are..philosophy..readily.....man¡‾s..acti vity!.a.area.whole. Hayek Institut 47 .recent...do.it there..as.teach ing..and....just.does not.have.one..than any cheating businessman! Philosophers are the ones.started..such..men!.as......fraud...in..immorality.Everywhere!.most.the.very.of.is.more.nothing .which...lack.is.the re..the.the..addicts..One.in any.and.historical.prejudices..not.if.characterized.movements..like.murderers..Despite.of.drug.than.wars.... ...alien....lon g..there.create.survives.to. Nazism and..so......as..behavior!¡± Friedrich August v.by..anti..and..And.for...said!..once....honesty.to.it gains a reputation for dishonesty! Some have tried but most of them have failed!.man..company.limited...business!...that.do...

h ere...a.and.basis.act.the...business!¡±...that....most.. ¡°That.You think.in business!¡± ¡°I..admit¡±..more.¡± you reply! ¡°I personally accept it but I need more time to understand what .same.you.survive.Psycho-philosophy of Business Psycho-philosophy of Business ¡°If.ethical..a.a...this...in Montenegro...trouble...this..is..that..is..art.not.is...ethical...will.that.......business.just.myself!¡± ¡°You..of.....want..able..have...that morality..how...what.for.to.a.to. .business.people..interesting!.say.that.creation..must..is...fraud..sta ndards are a prerequisite to success! Njegosh once said that: ¡°Time is the best selector!¡±.........becomes.¡°that..of.convincing..kind...as..only.means...you.....and..the..think.and.understand.I.more....you.....of..have..run.especially.and..and...I..What..philosop hy..will.successful..lot.

effort.with.believe.give.for.to.to.fear.it..it.they.ask! ...to...passing.as possible.easier.is...make.to..make.behind apathy.your.they.business!..while....hoped..for..to....business..in.people..my.clas s.life.do.for...new ideas..one...conventional...a.goal!..... Crowds are important to politicians! Politicians think in terms of percentages..book...everyone.are...to..them..important.use.have...you.....to!.is.......don¡‾t.specific.goal...and.thinking..to..is not..many..influence.why..to.is an.about....I..reading......accept.......or...you.themselves.If..what....up...Th at....and..........I...an.career..this.expect.book...of.make.. search..the.private.like.person.and..enter a state of.is..ways.me!.you.it.t hinking!¡± ¡°Does....are.Individuals.h ow. ....it!. not individuals!.primary.just..studying!...get..goal.....in..examination..get..you are talking about! I trust you more than I understand you!¡± ¡°I........My.them.logic.and..of.and..of..mean...are...face.as.I¡‾ll.kind.you....leav e..to.of..My.ask.ideology?¡±.All...mind where.that..reading..they can.behavior..manage. ...my..business.a.done...to...this.to.it.you..education.. then.this.to.

and...world..mental..But..of....understanding.scientific..Montenegro!...interested.back.if..word.the.a.actions.¡°Yes..on..ideas...of.individua ls.¨C.......focused.between...school.relationship..man¡‾s physical....in...Ideologists.to.misunderstood.The.its.was.....business!¡± .is..¡®ideology¡‾..continu ation.we.and reality!.as.. ideologists belonged to a school in France. the military.the.and freedom!.school.i n France at the end of the 17th century.. which was opposed to the thought of the Ecole Polytechnique..a.. the analysis..originated..ideology..way......go....Condiac)... ....which..which...constructivism.let¡‾s..were..belonged...It.and.human...understand.(remember.in.of the ideas of the French Revolution and the basis for the rise of napoleon! Ideologists.including..and.a....capacities!.to.

Hayek Institut .48 Friedrich August v.

.good business practice! Only a satisfied worker will enthusiastically contribute to increasing.the.their.different..can.believe..say!¡± ¡°Do..exploiting......which..and.high..of.yourself.implement...low.recognizes...someone...Bill..ideology.Concerning.money.Marx..and.story!.argued¡±.feelin gs!¡± ¡°It.is.courage.them!.business. it recognizes the importance of freedom ¨C freedom of choice.others.employees..about.their....a..Gates.to you! Furthermore..and.... and having..simply...that.love..treating....paying..the.fort unes by..that¡‾s.you..wages?.an.......respond..you..that... give..¡°that...you.not..who.profits!.. as..But...ideas and.is.foundation .wait...own..also.them..often..it........employees.for..your.and.is...George....is.to.Soros.used..really.. earn.exploiting.to..declares.. personal responsibility for the decisions you make...It.and.their...around...salaries..l ife..well....Businessmen.manage.......to.made...k now that.else..Psycho-philosophy of Business Psycho-philosophy of Business ¡°Business.Marx....wa ..

..than.....an...stakeholders..negative.of different interests in..greed!.interests. ¡°as.separate.a...s..are....come.and......expression.you.and...selfishness.before!¡± ¡°But.of....word..Y ou.should focus.of......have.more...of..times.sense.earners...wage..often.social classes! A stratification..is important in business because business is an activity where many different kinds.suppliers.brokers..managers.people..many.......surface..the.mo re altruistic..Montenegro.the.came.he..is....on.ready.process)!.(all.word.to..that.In.....say...buye rs..on.in..whom.themselves!¡± ...to see as the interests of. bankers..this. it¡‾s important to remember that he emphasized the existence.you...Montenegro¡±.....society which...in.are.people..of.used..¡®interest¡‾..which.together..others.in.¨C.help..one of the 19th century¡‾s greatest thinkers.heard.......

who.about..with.have.present.recall. that light! You and I may disagree on this point...¡°Humans.you. ....I have..primarily.always..afterwards:..about...I. but I assume you have had experiences.cautious...Do..beings!.altruist!..themselves.never..whom..very.you.......stewardesses.And.did.met.no.those...on.the..are.expec t such behavior from this man! He seemed like the kind of person who was completely.....¡°I.statement..someone...of.....in..pla nes: ¡®In case of loss of cabin pressure an oxygen mask will fall out of the compartment above your seat! Put your mask .said.selfish....a.real...been..unselfish!¡±.

those...He....must.puts.the.interests!.and.would.. then your child¡‾s!¡‾ Perfect! What¡‾s so different about business? What if the founder of a new business...own....else...someone. Hayek Institut 49 .suffocate!.first?...mask.find..I.....balance.a..am referring to here is about what I call controlled selfishness! I follow this principle in my own family! You have to realize that the interests of others limit.between.on first..on.bu siness Friedrich August v.Wha t.In....you.

.then.beginning...is.First....should..about?¡± ¡°Whether..all..keep...black.book..homini..nothing........ ..is.recommend.altruistic....Virtue...white. ...Life.Hobbes:¡±..say..in.What¡‾s this.I.not...person!.I.you...give....First we.to.is....a..or.a.you!.going..understand!.you.Ayn.we.to..¡°The...has.¡°A man...human.should.wolf!¡±)...lupus...are.tha t everyone....altruism..fails!¡± ¡°Professor.....back.no.don¡‾t....been.business...say.especially where the emotions are concerned! What I¡‾m saying is that when you are running your business and underpay you workers...belongs.practical.selfish..a.the..rest !....civilize d.and.all.be.others!.man.I......est¡±.history.....like.humans.way!..selfish...to..there...all..is.Psycho-philosophy of Business Psycho-philosophy of Business this means paying everyone what they have earned! Whatever is left.we..left..Homo..of..(Thomas...If.and..of Selfishness!¡±...to the....a.Rand¡‾s..is..the. the profits...am...should...debated.selfish.afterward.Only.

.AIDS!.we..a..of.being..someone..his regard to his own interest¡±? I ...he..of all!..the.losing.....is..the..itself...not from..of..When.about.ho wever.wo rst....and..business!....just.in.form..your.will.end.of..then...dinner.a.....says.is..am not referring to greed! When you run a business..the.vice..to present himself as an altruist or benefactor.......When...up.mental.but..¡°it. tries.where..he...that.benevolence...selfishness.. a man who is good to his employees..you.of..the...is..Adam.fr om.such behavior is called greed. you are not paying your employees out of benevolence but out of selfishness! Do you recall the statement....Greed...I....our.Nations..Smith.I..greedy...It.talk.expect.hypocrite!.Wealth.butcher..is.. .

.Test.....own...for their.still exists after you have become successful! Speaking of interest.considered.in..comes.unfit......to....to..or .someone¡‾s.a.fools....their..difficult.....are.in. only men with different interests! There is also a proverb: ¡°A dog does not bark ....never.altruism.be..if.dreamers. ...jobs.make..have read somewhere that there are no smart or stupid men.mistakes.it.situation!.life... see..that...or.it..also want to remind you of the Montenegrin saying: ¡°Beware of Montenegrin altruism!¡± It usually manifests itself when someone.is.those...ill.who.interests!. I discovered early..when..I.to.

from. Hayek Institut .a..having...the.to.....Ideas..in tense.come..almost....and..an.academia.....come..from.to.....of...professor..they...like.ideas!.philosophers..At.writers..do.and.the..Prize.to save a village....facing...this!.from?¡± ¡°They...necessary..business.quote..¨C.winn ers! You.....you... .must admit¡±.ideas.friends.but.life and.for...time...as though..sports.leisure activities..it...Nobel.everywhere..weren¡‾t..village..have...simple....save...be..Where. you reply.energy.the same.from.family.science. ¡°that everything sounds very.always...students!...him!¡± ¡°I.....have..always.to..come..challenges!¡± 50 Friedrich August v...

people.different people.a writer.suggestion.too...live..to. ..different.should..mean..and.practical...it!.to..inspired..he.with..it and..must.rhythm of waking up each day followed by morning coffee..reality.make.that.mix.that.recommendations!......small.recommend.such..You..is.lots......to....you.for..are.sa id...as...though....truly.have.already...If...... imprisoned.write.he.......order... do different jobs.Paul.become. .You..and.....lives.were..of.have.a..ask! ¡°It.Jean..layers.in a.it¡‾s.once.who...in.order....about...l ived your life that way! I believe that people who live in several dimensions of reality.Psycho-philosophy of Business Psycho-philosophy of Business ¡°Does.in.several..creative!..who.... understand.those.professional...educational. a..challenged!..If.that.different..live...backgroun ds....only.is...of.Sartre.....become. travel and observe life! Business is like art! You must live intensively...we.you..Here.intensely?.should...in.........late.you:.town!.adopt.one...in.

a....that....¡°Colleague.in....we..we..promise.any...final.was.used...I.what.will.as..someone.That...what.though....Unfortunately.living.a.....started..However.replied ¡°I.with.....a..y ear olds.....year..should.won¡‾t..exams.at....silence....about.become.25....as...me.have.Everything..you.agree!...who.discussion...student¡‾s......to..from.ever....pol itician!.easy.......it.survive..one...make....There.like.this.. should use.their..¡°Professor¡±.The..such.a..warn.Faculty!.and..students need.pass...adopted.fail.......for.you.can¡‾t.about.They.....pass...ear ly!¡± ¡°Professor..it..this!.this.to.but ..already........worrying.we.you.make..read..to.isn¡‾t of.taking..a.of........book..have..grade..professor ........never.to pass...We.book!¡±.stupid:....an.grad.even getting the grade they want! I recall the story of Professor Gluscevic who asked...since.living...you..it.It¡‾s.not..all shocked!..he.was.deserves.¡°Dear colleague..disaster!..suppose.e xam..we.book.useful....request!¡± .then.an....a....the newspaper and TV.to.the...have.the.anything...After...necessary...¨C. you¡‾re.this...learn...examination!.was....I f..books.I couldn¡‾t..still...marked.were..passing...sort.business..stop..interest..30.an..be!.be.pass..student¡‾s.to.to.you tell.read?¡±.to......But.such..a.quite...need...then took.no..multi party system.exam!.student.exams!¡± ¡°Let¡‾s..of.book..guidelines.me.... ...I...for..God¡‾s.never..sake.that...to.are..retired!..saying :.....I.person..to..should.this. t least.were...retire.exam!.a.be..practical!.is....book.too...and. how.a..an.auditorium!.the.some...the..have...please.said..thing!....you..

.do.. what they..knows...second....would.essence...would.my.it?.you.once...advance!......up!.exams!..Everyone..What.. .have....on..a.The..will.$10.....to.you.is:..the.you...is..For.my. Hayek Institut 51 .If. .three..be.the...you.The..exams...third is:.how.will.....had.to.The.money..finance it?¡± Friedrich August v...find.is:.you.purpose.....only......business.where.000.....wake.in..I....first.of. many years...If.invest..questions.c omplete.you.asked.idea..view.you..new.¡°In.had..your studies?.and..

...the time.what.first.be..do......in.Don¡‾t...kindergarten!..the.know.year.will..answers.will....already be.the.you..Psycho-philosophy of Business Psycho-philosophy of Business ¡°Professor.business.will....by..he.Isn¡‾t..to.wha t..this....has.rich...important......by...Isn¡‾t.....learn!...forget... .the.he...a.to.world: ..questions.business.for.it.If.do while.....a..the...upside down! You should.student!....he.too early?..after..any..ques tions?¡± ¡°No it isn¡‾t! Unfortunately.to.student..is.seriously!.he.he.get...know.. who.He....time.criteria.studying.. it is already too late! Our entire education system is.his..posing...first..by..How.studies?..saying...is.managed..have.he.know...forty.for.student.year.....to.won¡‾t.doesn¡‾t..saying.to...He..these..in.these...not.rich! Take...studying..you¡‾re.wh at..he... it.deciding.finishes.is going.......he.are....inertia!¡± ¡°I have changed my exams in recent years and grade students based .never ..could.still..get..a...familiar with..ought to.

.you.is..a..of..I..books...and concerns.might...student.been...examples!..sport..has .path ...a.and..also.It.principle..of.he....a..on many factors! Doing an interview with a businessman or gathering student opinions.be.as..read....is..attended!¡± ¡°But do all your students take the same examination and read the same textbooks?¡±....a.project.This.....of.he. they do! The first thing I should stress is that the exam is about freedom....vital.has......choice!..included.secret.success !.the basis.grade.ask! ¡°Yes.a...active..has.the. ..on..about.whether..in..

Succes which.when..do..example.one.have..get....than.my....his..a...a ..good.are..for..don¡‾t.makes...that..9......9..to.about..they.anyone.final.¡°If¡±...much...exam..will.ask.a.. ...is..to.come.7.secret...care..thinks.is...only.you..7.10!.care about....that.Charles...you.or.any.¨C..Road...are......exam..9...different.you.be.will..them.......by.read....Everyone...a.for.....per......in advance... ¡°The Freedom of Choice¡±! You should apply Friedman¡‾s principles to yourself!.on...You... .a...me.getting...to...get..to..you.10?.of..to.the.more.Schwab¡‾s..9.or.I...I discovered.them.say! ¡°That.mark.a.don¡‾t..yet!.I........learning.or.To.or....students ..to...powerful.7..that.book..35.all...But..first.for.will.pages!..in..is.passing!.you!¡± ¡°When. Hayek Institut ..need.student.....all that.I...is.trying..important.a..for.often..to.over.a.hope.9.and ..and.you.learning....read...which.recite Kipling¡‾s.am.your.for..¨C.to...10!¡± 52 Friedrich August v...say:..recommend.believe. ....to get.it.....to..grade.I.chooses.for...secret!¡±.Milton.takes.possible......able.........¡°The..asked!..it¡±.happy.his.not reveal.I.you.in..and.10! The.the.....cent.room..easy.question.Fri edman¡‾s book.....exam .bein g...¡°Profes sor.given..35.90.a....I..10!¡± ¡°Does.become.....or...that...is...he.is..is....situation!..a.

students....to..thinks.the..is.Montenegro.that.young. .who..problem...good student in college to want to get a 9 or 10 instead of a 7? Why should someone who was already doing well be ..than.to .or.in..know.way..woman...used.best....for..others!¡± ¡°The.be..more. what¡‾s the trick? Are you promising them things? Or perhaps some....normal.......Psycho-philosophy of Business Psycho-philosophy of Business ¡°Professor.it.do things is to find a shortcut! You should think about things differently! Shouldn¡‾t..a..is..everyone..man..that..a.being.

..is.In. .much he wants to achieve and say so publicly! To say publicly:¡± I want to be the best!¡±..satisfied with a lower grade? This didn¡‾t....an..challenge! In such.into.how..base.standard...work...the......Believe... ..my.innovation.sense.set.environment..students.....to...critical..a.......make...space!....wha t.such an approach creates a wider field..largest.make.they..for.the exam to your progress as a student and in life is to make your decisions publicly!¡± ¡°My .will.or.you.with..is....environment..it..The.I think..creativity.and.decision.to....no t.for..I..of.contribution.a.me!.student.to.using..soar.this.it.on..themselves!....Therefore.

he described. I¡‾m amazed! You continue to bombard us with simple.even.important!..but in.in.....8s.easy..that....business?...already.who.their.¡± you reply! I don¡‾t fully understand...author.things...that.before she graduated! Professor.and........started. ones which are hardest to understand! But the common man understands banal ideas incredibly fast! .are...the.and....Fiodor..it..sister.deliberately to.become.My.the...used.his...don¡‾t...accept.... marriage.not. ..Young.I..tell.but please..careers..very..end...to.what.aren¡‾t. even..is..that...understand.to.for.gla nce....business.don¡‾t.....ideas..though.exams!¡± ¡°Do.illogical.principles..Dostoievsky.at.the..connected.He.printing..edu cation.¡°The.......I..knows.business......himself.had...it!...oldest sister told me the same thing...give.remember.you..stories .on..you.think.his.Man¡±!..simplest..writing.important...but......looked.or.the....6s..fees. ..begun!.in.you..our...The.......God..idea..increase.this....is..me..finishing.his..novel.delay.as being.the.It..her.on..first...they.

.give..¨C.of.....of.It¡‾s.. is a mark of banality!¡± ¡°You.a.or.characteristic.but in an indifferent kind of way! Make a choice! It should be either/or since Friedrich August v.don¡‾t...know.9...mentality..why.three. Hayek Institut 53 ..life!..a.should.....7.am bitious.. says Dostoievsky....or..have.....(ambitiou s)!..only..stud ents at present! An 8 is a grade for indecisive people who can¡‾t decide whether they.Grade 8..I..matter.a.in.between..fo r.a.....my..10..6....grade.8!..have...Quick understanding...Fortunately..Montenegrin.I.I....any....6..to.wanted..cases!..given.choose..I.to..6s.want...among..of.times...the.a...be.a.busine ss logic!.(indifferent)..It¡‾s.never..is.and.a...absolutely hopeless..my...these.

900.that..or... like math.a.to..statistics.an.Belgrade.you.is....should.....The.....and.....split..¡°Macroeconomic.math...lecture....of.is.easy.me about criteria for passing an exam...note....amazing how well students have accepted it! For many of them it has been an economic.p rofessors at.freedom.be...have..or..Accounts.key.can¡‾t....Economic..either.........decisions.one..year...where.solved.exact¡±.. Business exam!..most...third.professor.. ....to...mentality..one! Montenegrins want the maximum benefit with the least possible sacrifice! That¡‾s.subjects..reply! ¡°I.popular.innovate..of.than.It.to.I.a.of.long!..statistics.subjects..math!.in. .is.deals.is..of...for.........difficult.When.with..Faculty......is....Psycho-philosophy of Business Psycho-philosophy of Business making.It.ask.a...better.Models¡±..you..Montenegrin...to...as.Speaking.math..do.when...that.st udents!...you.you ....lecture.in....you.equation.success!...choice...My book.Bible!.the.on.don¡‾t.even.my..the.life!¡± ¡°It¡‾s.pages..difficult.such..on..be.

during.ask! ¡°Frankly.tell...seven....world.studies !.unserious¡‾..least.motivation.once.should..become..their..¡®irrelevant.I.....than....of.I.......philosophy...last.your.Once.taking.teaching.should..fear...a lmost..People.applies..thing...seriously?¡±.foreign.important.do....The same.begin.wanted.they.....proper........the..to..you.things..preach....and..too!..so...teaching....time.that..I.their.compute r!.....to..st udents that.instance...lost.¡®unserious¡‾.teach..tell them to spend at least five days abroad! Finally....eight..what.important!¡± ¡°You.........had.for.you.in fluence may....enter.manners!¡± . ...students.and...their.about.have.have.have...creativity!.an examination.....at.economic.things¡‾!..my.about..you..are..of.years.students.....understand.int erest and.they.else.business..may..learn.business!.they.feel.to.languages.....strong...which..the.awakened.about.things.then...or..long...and..happen!.and....economic.something.some.their.top ics like..Is anyone.¡®preaching.more.table.. I tell them to learn skiing..........frightened..relaxed. tennis.....statistics..to..For.i n the...20! For.these..a.Your...I.you.dancing...fa iling.two..is..learned.I don¡‾t think I¡‾m an easier grader! But there¡‾s.

.higher..this...at western.if.recommendations..hurdle...from?¡± ¡°It..comes.been angry..to.about.. They..your.one..equal..prevailing..with..There..me..belief.¡°I..from.......men tality of..with.follow..worst..their..that.the.a....advise.car!¡± ¡°Professor¡±...surmounted..from 54 Friedrich August v.you.to.is.students... The.is.how...Your. a..feel..different...not...been....I..car!.Each.And.potential..the..this.these..turbo..........my..have.all..many...¡°where.Audi..many..be.students....wanting.wants.you.inferior.parents..... Hayek Institut ..Montenegro.than.students come..recommending..car..are....is....does.have...problem.the.ask.not.ha ve.of ........k now.for.surprised..that.yet.to.need...from.to..universities...you.no.this.....of.

different...the.it¡±..me.visits.day..we.an inferiority.......teach.Mont enegro special!...also.moral.and..and.than..talk.to....already....question.we..of.poem.and.Before.global..of.being.........impression...family.is..conceite d...majority?..are.did.customs....is.things..success.for.lectures.culture.by.about..want ..it..in.more.to....¡°If¡±.even..society!¡± ¡°That..begin however..th at.what.of..is..basic..western...end..students.work...which.the family.globally!).is.you.the.comin g chapters..confirmed.shall.....of..in.. But.much...Psycho-philosophy of Business Psycho-philosophy of Business my.to...and.. like other.is.a.we.key.easier.there...of...even.to.....is..start.say.parts...success.live...don¡‾t.feeling.t hat.And.it.to..the.the...an d ¡®prevailing¡‾.Isn¡‾t.principles.our.the....do.......understand.is..not.with...Let¡‾s.of..shells....a.(We..than the.different.own.by.¡°The.fact.coun tries.incorporate...time.....our.. ...we were.each.......Montenegro!¡± ¡°As.....we.in.you....globally..in..........differently...out.....you..inferior...The......you.being.inferiority...think. in..should..the.say.the..I..used.....Kipling!.that..in...creating...different....in......and..danger..common.If.that!...that..Isn¡‾t.....complex.became.of..of us....the.But..the.at.traditions...be...have..of...others.can¡‾t break....And.a broad.must.discussions.is.people?.are.idea.break.Rudyard.experience.and to.make.to.My generation...becoming.unit..it..our.of the world into our own daily lives without abandoning those important characteristics.....My.said....the....the..other .paying..key.environment?.you..some...good...At.me ntal..more.....¡®normal¡‾.than....di fferent. he same.our..

...Kipling....quote..summarizes...courage!¡±.brave.....a....of... ..honest..the.to....ev erything for..Miljanov...Miljanov.quote...of Kipling¡‾s......it..sentence.wise..you.poem.Monteneg ro....widely.carried..ideal..Actually.Professor.don¡‾t forget the thought of Marko Miljanov13.remember.when.longer.Miljanov..Whenever.an.of...a noble..what.to.the...why..where..statement......Kipling?¡± ¡°The real reason lies in the need to get rid of our national inferiority complex..This.willingness...automatically.i n...is.It.....hero..sacrifice.....we...to.being..c oming from..is.......was.i .is Marko...the.deeds.too!¡± ¡°But...valor...proposed.in.is...is...superhuman..the Impostor.acts once..what.the..good..which.most.so.King.already have.called..whereas.and.great.analytical.said.way.more..is.Small......man..that....message..in.His......unknown..proposes..involved.Miljanov.in.¨C submissiveness..complex.¡°If¡±.writer.of.believed..it...duke.. hero.important..(1833..those.and..a much......one...with.with.remem ber to.......the.the..if.profession.1991).... who said: ¡°The ordinary.in..everything.Scepan the..Montenegrin...abroad..days..old...

of.... Hayek Institut 55 ...examples.work.....anecdotes.ethical..The Examples.true.and..Montenegrins..a..depic ting..mportant.Bravery.strived.ideal.of achieved.of.time. Friedrich August v..of..his..practical..for..is..collection..Humanity.....

. and your friends? We don¡‾t realize..is.end..underestimating.and..by.Unfortunately...bit everything returns to what it was before..up...what. bit.however.that..fr om outside is usually accepted only at the beginning..ourselves!¡± . Afterwards...Psycho-philosophy of Business Psycho-philosophy of Business supposed to be worthless! Everything emanating from inside the country is underestimated. How is it possible to create an environment acceptable for success in business if you are constantly underestimating your country.neglected.. you company...we...adopted...doing...by..this.

our.customs....and..of....one.in.at.been.call ed ¡°Montenegro...State!¡±.had.here.som e.the army..a..logical!¡±.I.Studies..for.public....cut...¨C.proposal.....criti cized.of.lots.introduce.......employees.......had..me.think.his...of....and.reduce....our. ..is.Strategic...to.to.. it..English.for.thing...Micro......somewhat.that...¡°reasonable..expenditures to less than 30 per cent of GDP.of.the..size.same...number.of...of the..Institute.I.us judged.problems.understanding...recent.. languages.things....international.My.this sort...rational.recommended. decrease.....rates.t he..conference...official.result.....the..remember.the...The.that..of ..reduce.our....¡°I.same..be..of. One article was strongly critical of the..who.colleagues......Estonia.with. and stimulate business! The former Prime Minister.conference.had.held..proposal...Lar..and.. Local newspapers published two reports.newspapers.invited..Podgorica..as..government..Martin.mythical.. it is respected ..history and reality! As long as something is a myth...of.

..us.in.which.has.shell..in. We talk more about the heroics of death than entrepreneurial creations..that..real.who.to.and seen as valuable!..death...is. the myth and all respect.the.not..to.. .bu t..it....also one.....We.question..disappears.virtues.be glorified..But.the re have been people in our country who have appreciated human and moral values for generations..not.....a..to..barrier.a.where.live..economic.of. height and weight and you can actually touch him..seems.to...are.you.... .important.face.the..way..when.go.This.stands..let.a....life.. These thoughts .and vices......for.....recognize..personal..face...development!¡± ¡°But....back....only...to..development..person.It¡‾s..with..huge.

be.opinions.constructivism!.......differently...based.som eone who..about..verses..have.....across..or.talk...too!........the Old.. ¡°Examples of Chivalry and Bravery¡±.on.based.did.¡°If¡±.Kipling¡‾s.are..Just....Miljanov..and..we.so..Testament!.thousands....omniscient..What..¡°Exam 56 Friedrich August v..how.he.. .....or...mind.on.is....lat er!.of.more..Nor...who.did..men.Like..the..It.is...on.f rom.. important..that.behave!.have been familiar to many Montenegrins...experience.......was.some...not verses..I..said.But.as Marko.Kipling.collecte d the ideas of his countrymen! His book..Kipling!..experi ence.based.....imagination. Hayek Institut .Miljanov¡‾s. may.to realize.rules...invented.or..mentioned.not.and action...interpreted..New....shall.already.imagination..the.of...life..artificial.millions.about.to..on.Marko...of....borrow.that...his.NO!.centuries!.

is.....a.. creating an exciting poem.a..are.. you....an d.the.it.. ¡°what you are recommending..and....understand....for.power!¡± ¡°Professor...Psycho-philosophy of Business Psycho-philosophy of Business of.not...therapeutic.Kipl ing¡‾s¡‾.so meone.but......heroic.were.t ale..in.this..you.though.....to.which.in.read. you say..it..life...¡°If¡± offers lessons from real life..life!¡± ¡°Exactly!.....a.framework.so...Chivalry...poem.real.motivating...a matrix.folk....experiences.as....your.. for me.Try..events..poem. has great.story....needs and..from.behavior.your.myth..yourself......the..of..your.troubles.wasting.. which.which...and..your.. if I understand you correctly¡±.as.events.or.and..tells.time!¡± Friedrich August v..the.....distance.to.. of this.as.to...else.day.every....read. Hayek Institut 57 .Bravery¡±.understand.If.of.

good.loving.for... If..they....not...being.you.in..can.way.can...the..just.hold...¨C.your..breathe.trap.to.. And...pitch.different!.when.Will.on..can...nor...you........knaves..don¡‾t.wait.your.force.and.master..you.the...can.......in.¨C.watch.two....you.for.those....your...can.with..spoken Twisted.yourself.losing..nothing.crowds..nerve..Business. If....never.again.....provides.thoughts. If.your.talk.can..Rudyard....gave..more.A..at.count.same.the.start. If.head.deal.your..your.hear.lies..your.allowance.gone.about.hated....with....it.it.and..think.common..loss......there..on!¡± If..you.rationale.........sixty.tired.with....being.none.can...the.you¡‾ve..too...impostors.hurt.read.¨C.with..to.neither.everything.theirs....on.a....worn.Foundation.after.and..that¡‾s..you...worth....be.toss.heart.of.touch....you. If....men..risk. Hayek Institut ...turn...you..... Or.seconds¡‾..are.....BE..¡®em...beginnings And.and.make..on. And...Ethics.¨C..Kipling If.can..wise: If......lose..about...a.and.¡‾ If..can.when...aim..¨C...and..friends........poem....up.is.. Or.give..with....blaming.build.too....so....and..but...can..word. If.....keep.stoop.winnings.to....which.distance.¨Cout..it.Let¡‾s.minute With.one.your.by.virtue.you..one..and.much.too.Psycho-philosophy of Business Psycho-philosophy of Business ¡®IF¡‾.the..when...all.YOU¡‾LL...your.fill....being..long...talk.says... Yours.SON! 58 Friedrich August v.walk.turn.Disaster And...to. Or....you Except.nor..you....them:..is.and.lose..all..the.....broken....and.¨C.nor...truth.dreams..with...a..doubt.which.you.. And.the.heap...tools.to.men..and.and.not.¡°Hold..unforgiving.don¡‾t.. And.for.meet...you.. But.not.all.can.sinew To.can...keep..kings..fools.you Are.a..make.things. If.. Or. And.and. If.you.MY.....look....all...of.MAN.you.too.us..Earth.all...treat..foes...for.lied...doubting.serve.yet....by..run..trust.dream.don¡‾t.........make...their.can....of.hating.is.keep.....your.make.you.. it together!¡± IF By.Triumph. And...bear.waiting.....make... If....life.in..you.....you.about.Success ¡°Kipling¡‾s.as.

Psycho-philosophy of Business Psycho-philosophy of Business ¡°Professor¡±,..you..say,..¡°I..read..this..poem..in..high..school!..I..admit..it..fascinat s and..excites..everyone...But..I..never..would..have..thought..of..it..as..a..bus iness topic!¡±

¡°Once..when..I..was..having..a..few..personal..troubles,..I..read..this..poem..for. .the first..time!..Ever..since..it..has..been..my..therapy..and..inspiration,..my..de fense against..personal..weakness!..It..is..incredible..how..Kipling..manages..to..inj ect..into one..poem..all..the..secrets..of..life!..First,..the..inner..life..¨C..he..really. .understood human..nature!..The..poem..is..easy..to..read!..But..the..depth..of..its..percep tions about..human..nature..depends..on..experience!..Each..time..I..read..¡®If¡‾..I..feel..th e poem..differently!..It¡‾s..not..a..poem..to..memorize!..It..must..be..lived..instead !..This poem..is..like..¡°The Torch of Microcosmos¡±!..It..contains..unlimited..amounts..of human..experience!..It¡‾s..a..fractal..as..the..chaos..theorists..call..it:..an..unl imited limitation!¡±

¡°Professor¡±,..you..ask,..¡°To..what..should..I..pay..special..attention..in..this..poem?¡

¡°Pay..attention..to..yourself......to..your..own..intimate..secrets,..your..experie nce and..your..relations..with..other..people!..Think..about..the..meaning..of..hone sty! Think..about..situations..where..you..did..not..but..ought..to..have..felt..remo rse! When..I..read..this..poem..with..you..just..now,..two..things..came..to..mind!.. First,..we live..next..to..boundaries!..Second,..think..how..much..the..ideas..of..this..po em..clash with..the..superficial..daily..mentality..we..encounter..all..around..us!..To..l ive..next..to boundaries..means..to..live..without..boundaries!..From..the..edge..of..a..bound

ary you..may..go..either..left..or..right..to..two..separate..worlds,..one..as..diff erent..from the..other..as..being..on..shore..is..to..an..offshore..zone!¡±

¡°I recently read a strange book on psychology by Ken Wilber, ¡°No Boundary¡±, which analyzes eastern and western approaches to personal development!..It..begins..with..several..questions!..Why..is..it..that..life..se ems..to appear as a series of opposites? Why does everything valuable have an opposite?..Why..do..we..always..make..decisions..in..terms..of..opposites?..Why. .are all..our..wishes..based..on..opposites?..All..spatial..dimensions,..he..says,..a re..based on..opposites: up..and..down, high..and..low, north..and south,..as..are such concepts..as..good..and..evil,..God..and..Satan,..freedom..and..slavery,..succes s..and failure; strength and

weakness, cleverness and stupidity, reality and appearance!..Both..the..tangible..and..intangible..world..is..a..huge..set..of.. opposites! In..the..logic..of..the..black..and..white..world..where..most..people..live..yo u..must choose..the..right..¡®opposite¡‾..in..order..to..be..successful!..But..does..it..make..s ense..to choose..an..extreme!..No,..it..does..not,..but..people..do..so..everywhere!..But ..the Friedrich August v. Hayek Institut 59

Psycho-philosophy of Business Psycho-philosophy of Business more..you..think..about..it..the..stranger..it..is!..There..are..no..truths..or. .lies..in..nature, no..moral..or..immoral..trees..or..right..or..wrong..oceans!..Some..bears..are.. clumsier than others although they don¡‾t seem to care very much! They don¡‾t have inferiority complexes since everything for them is simple and natural! So, opposites..in..nature..are..complete..different..from..opposites..for..human..be ings!¡±

¡°Some would say that nature is stupid¡±, you tell me! ¡°Perhaps that¡‾s the reason!¡±

¡°I..recently..tried..to..understand..an..essay..by..the..biochemist..Alber..Zeng..G iorgy

on the intelligence of nature but failed! However, I did understand the question..he..was..asking:..If..nature..is..stupid,..how..was..it..possible..to. .create..the human..brain?..I..wonder!..This..is..just..one..of..the..conflicts..troubling..t hose..trying to..understand..reality..(not..just..explain..it..in..an..educated..way)!..Do..y ou..recall..the riddle:¡±..Why..do..raindrops..fall?..The..answer,..of..course,..is..that..they..can¡‾t. .walk!¡± You¡‾ll..soon..see..that..most..public..proposals..and..opinions..related..to..the.. world..of business..and..economics..have..the..same..quality..as..the..answer..to..that..r iddle! But..to..recognize..this..you..much..have..to..have..many..experiences!¡±

¡°I..should..also..note..that..each..decision..we..make,..each..word..we..say..is..b ased on..a..conscious..or..unconscious..creation..of..boundaries!..In..accepting..one ..thing we..reject..something..else..at..the..same..time!..We..want..to..draw..a..line.. between pleasant..and..unpleasant..things..and..yet..choose..only..peasant..ones!..If..y ou..are obedient..to..one..idea..only,..however,..then..everything..else..becomes..false ..and unacceptable!..Isn¡‾t..education..actually..the..process..of..teaching..us..where..a nd how..to..draw..boundaries..and..how..to..deal..with..limitations?..A..war..begin s..when we..draw..a..battle..line..between..our..enemies..and..ourselves!..In..short,..t o..create boundaries is to create opposites! The nature of life has to face opposites!

They..exist..simultaneously!..You..must..be..ready..to..accept..the..fact..that. .they..exist and..accept..their..consequences!..Choosing..the..right..thing..isn¡‾t..always..plea sant! But one of Kipling¡‾s key messages is not to do what is pleasant but courageously..to..do..what..is..right:

¡°If..you..can..meet..with..Triumph..and..Disaster And..treat..those..two..impostors..just..the..same!¡±

¡°In..each..victory,..which..you..experience,..there..is..a..germ of..defeat,..in..each defeat..a..germ..of..victory!..We..don¡‾t..live..solely..behind..boundaries..of..vic tories and defeats! There are no real boundaries between them! The Chinese symbols, yin and yang, also suggest this! And there is a proverb

in Montenegro:..Don¡‾t..let..fame..turn..your..head..or..misery..humiliates..you!¡± 60 Friedrich August v. Hayek Institut

Psycho-philosophy of Business Psycho-philosophy of Business ¡°If..you..can..dream..¨C..and..not..make..dreams..your..master¡‾ If..you..can..think..¨C..and..not..make..thoughts..your..aim!¡±

¡°You..should..live..at..the..same..time..in..both..your..dreams..and..reality!..It¡‾s.. hard to..know..where..the..boundaries..between..them..are!¡±

¡°That¡‾s an interesting theory¡±, you reply! ¡°Live at the boundaries! If I understand you properly, that means being ready to accept both gains and losses!¡±

¡°Njegos..once..said:..¡°Whatever..comes..next,..I..am..ready..for..it!¡±..I..think..this.. s the..key..in..both,..business..and..life!..Ask..a..villager..who..has..just..pla nted..his..crop: ¡°What will..your..yield..be?..His..answer..will probably..be:..¡°I..expect..it..will..be..a good one if

there are no hail or rain storms!¡± Are you aware how much philosophy..and..experience..is..contained..in..that..answer?..Most..of..us..wil l..see..it only as the answer of a simple villager who has no idea what computer programs..like..word..and..excel..are!..Therefore,..his..answer..must..be..irrel evant! My approach is different! You may be surprised to learn that I see in this farmer¡‾s answer the origin of risk theory! But how did a farmer create risk theory..and..not..some..Nobel..Prize..winner?..How..could..a..villager..from..Va

sojevici understand risk and portfolio analysis before a Nobel Prize winner like Markovich had even formulated it scientifically? How is it that farmers, traders, and other engaged in business have survived so much risk without knowing..about..Beta..coefficients?¡±

¡°Can..you..really..imagine..what..it..means..when..you..hear..on..TV..that..dinosau rs lived..sixty..million..years..ago..and..then..disappeared..from..the..earth?..Wh at..we seem..to believe..today is that..everything that¡‾s worthwhile happened in the past..hundred..years!..But..have..you..ever..asked..yourself..how..it..was..poss ible..for Marko..Polo..to..discover..Asia..without..a..cell..phone..or..for..Columbus..to. .discover America

.argue.civilization....th at the..standards.in.learn..of..will.....point .low.we.....and.and....whether.the..use.those.provided...out.not.be.particularly impressive to people living in the 23rd! The 20th century was a century of crowds.....pretty..the..planes...violated!..civilization..survived.today!.were.I am.the.with..sure. other time! But what is important to remember is that those former civilizations have.more..may..some.century...modern.that...20th.....without a compass? Have you ever asked yourself how the Roman Empire.....We.about..rights.often.and. a century of technology! But it wasn¡‾t a century of individuals or .talk..and.were..many..without...days...will..technology?.that human.You.so..of.us.... ...things..of.read.

innovation! But I am getting too far off the subject! What I do want to Friedrich August v. Hayek Institut 61 .

farmer.a.bureaucrats.that.I¡‾ll.we..always: ¡°Professor.with....before.back..don¡‾t.viewing....How......who....first..continually...present.....risk!...if.any.....will play..of..Sports.as...what....what....me.is.may evaluate.say....if..at..I.earn..a.can..You.the.....you...I.just.here.villager.guarantees..when.called.me..employees....means.enter.boundary!..foreca st results!.win!.risk!..knowing.their.it....is..risk!..us!. cent.Very.you¡‾d..100..you.sports.the.things...or.we....Psycho-philosophy of Business Psycho-philosophy of Business emphasize..A..result.or....is...only.To.are..theory.living..that he lives at a boundary where he experiences either a good harvest or destructive.......down..som ething to.is. We.Montenegro.can..¨C.unacceptable..our.played..passed.the.....game.answer..question....from...a.want.the..the..would.this.....smart.to.storm!.say...liv e...contribu tions have..example.. ..started.........on..give.what.But.success....transaction..to..¡±..is .We...if .of..r esults will.on our..that..us.a.only....in.State.you..of.Otherwise....to...few.propose..have..our......by.say.their.have.before.be?¡± ¡°Professor¡±..cool!...it..kids..with risk...game....are.standpoint....man.go.many.won¡‾t!¡± ¡°Great.Something..and.per.generations.came.will.o f.w insisted.......can....future results!¡± ¡°Let¡‾s...or.good.was.knowing...money?...I.been..us!..you.in.aware .....without.the.

..who...there.lose...the......the.. .are...to.inside...essence of..The.loss!..are....They..these..hailstorm!.you.of...living.if.the.but.ci rcle. .there..who.the.created..either..tell....development.guarantee.me ..kindly.stop.probability.are always..the.if.and...blocking..a.....trying..idea.protect us...boundary!.life.i s..the.the........that..of.. on.others!.you..That..They...then....to...on.world..........idea!.you..Knowledge.this...souls!.Those.the..those...in..expect.are..or.......from...always..however...and.i s.a.....idea.the..people....risk...about.boundary.winning and..at.live..good.accept....progress!.want..of.But.is.experience.someone...result!.risk.closed..accept the.a.evils..a..and are part of the crowd! That is the prevailing mentality nowadays in most places! As a result those who belong to the crowd are constantly worried about justice and the violation of rights! They want to be protectors! They sincerely.success!¡± ..always.that half..in.living at.is.storms....who..boundaries...It..is always..these..danger..can..care..who.You....by.road.you¡‾re.insist.win.....t hat.to. .game!..live.win.you will..to.

others.....groups.to.in.crowd..the..to.and.me.When....minorities! Then.seldom. are a lot more popular than those who call for hard work and creativity!¡± ¡°Popularity....seems.are.perceive.People.say.the.....by.that.....small.how.first..rarely..are!.¡®clever¡‾.who..about...are..vanguard are.. ...care.All...ideas.¡°It.¡°Professor¡±...connected!..... Hayek Institut ..begins..development.popular!.those.adopted..the protectors....majority 62 Friedrich August v..they.you....good..the..

..initiated!¡± .how....Montenegrin.laws.it¡‾s precisely because the crowd does not acknowledge the contributions of individuals.how these...to..idea¡‾s.the..real.....scientific.is.am...no.to.and.there.we.have.or.to....Rudyard.the.be..an.our.be?..........the.in.ideas....been.over..Why.I have..even.idea...for.Marko....who...things..dynasty?...by....idea.to life!.no..not .innovatio ns!.experience.are...but.analysis... minorities and small groups that the crowd itself makes few contributions...my....than.to.sacrifices.it.believe..Kipling?.Psycho-philosophy of Business Psycho-philosophy of Business accepts.we....not..again.I..as. ..something.did..a..asked..greater.crowds!.Why.come..Miljanov..More.else?.it was..talking.they.same thing.the..is born!.minds. .remember.write.That...br ing.mo re..There is.I..really...a...However.has.ought.provenance....need..not.made...ought..not.....as.Pe trovics become.But..an..years!.of..n ew..Why.......Is.since the..to...many.happened..simply...those......about.....calls.....question.......a.ab out.one..technology...think.came.an.did.mankind!.which.whom ...question.enough! The protection of such rights needs to have a moral rather legal character! What..thief.that..of....someone....Once...to...before:.tradition.about..the...times..and.how.

......lies.nature......without.inner..that.¡°Does...touc h with..this......it self...message...the...of.spend.you..nature..natural!.life.with.when.beings!.¡°If¡±..the.problem. isn¡‾t freedom our natural right? Think about the snob and how many boundaries he has to live with in his own mind! He ends up living unnaturally!¡± ..imposing rigid boundaries on themselves and others! But we are all born equal! Therefore...¡°that....your..you..lose..Worst.their.Be....many.....and.be man.their.you.will..that..ask.be...boundaries.is..as..natural?¡± ¡°Yes!..does and.you...they...can.just.li ves..people.There...who.live.should.all.mean¡±.of.

cleverer..you..of...of..prejudices!¡±.eyes!.. ¡°seems to be about breaking through.seen.whic h. I¡‾ve noted in Montenegro how often men rising.import ant..they.in..start.acquaintances.to.based....change!.office... you reply..they.some..Somehow..this.¡°Your message then.something.Can..getting.literally..about.own......on..find...that sometimes colleagues who passed exams I never took look down on me! I have.out....my..who.weight!.our. your own..their.gain..tell.suddenly..more.are newer than mine turn up ...And.us.......experience?¡± ¡°I certainly can! For instance. Professor¡±..I.high..to....become. ...cars...are.

call up.their noses! Success seems to have gone to their heads!.these.I..them!... Friedrich August v.situations.has.and.that..infatuated.keep.....o ften..crowds.virtue...with.in. Hayek Institut 63 ..Fame..you.It¡‾s.like.talk.your........can.Kipling!¡± ¡°If....

.gave..by.of.. into disfavor.out.with..try.the..lose.and....was.But.watch.....fools!¡± ..hear... ¡°what are the most important things for you in Kipling¡‾s.bear.to...you..you¡‾ll..goals...sports.when...worn..even.One.tools!¡± ¡°Like.you!...up. game!...life.if.The second..the..you.my.don¡‾t...tell..can....remember.truth.lose.poem?¡± I¡‾ll.to....score...What.the....keep..kings.definitely...Psycho-philosophy of Business Psycho-philosophy of Business Or...to..you¡‾ve.ups..logic..your.make..I.fell.had.you...important.walk.things..following:.means....you....nor.is that.stoop.......knaves.failed..I..myself...for.trap.... ¡°If...others.build... you ask.loyal.¨C..to.broken..with.downs!.....trying...the.and....th is..spoken Twisted.....them. And...I¡‾ve.or..and...is: ¡°If.common....to..a..the.¡®em.is.to.I..of...things.to....the.can.touch!¡± ¡°Professor¡±.

is.It¡‾s...proof..is.the..successful.start.You¡‾ll.a..good..success..get....horse..we pay.attention to gossip...If...a.him!...good..to...behind..we.narrow...lot. ...pay.when.of.....least...dust..and...way.you.easy..results!...... you¡‾ll lose the energy you need for your business and end up wasting time! So be honest with and cooperate with the people you work with!....wise.¡°Gossiping.I.only. good.pric e.believe.that....mind!¡± ...leaves..experience!.the.by.....thoughts!¡± ¡°If.you..not.....There....my.puritanical.of.proverb: Only.be.progress!..a..of....price.everywhere!.the.make. not.try.these.like.......people.It¡‾s..can...that¡‾s.results! At.of.life..with..I...a.to .but¡!¡± ¡°Professor.changes.a...is..

I.sometimes.someone.....indulgent.centuries!.person...when.used.small.getting....an...be.to...strong!..my.tolerant.said.she¡‾d.broadminded.describ a..the..react....a.be.like...of.an...at.room! ¡°Why.who¡‾s....truly.years of.I¡‾d.by.about.thinking.I..have.broadminded..but...myself.cold....with..of...had.....details......the....between..lives.professor.pettiness.a.The...you..heard.the...years!...of.person.some battle!.p erson who..the.like.of.. ind that.all.ambition!¡± ¡°You..ocean!¡±.person..you..though..bogged...¡°Don¡‾t......a.and...upset..had.date....down..not.in..put.date...cleaned.I.I.to.I..that......knew.find...or she.with.not the.....down...ocean..you.tak ing......small......destroys.boundary....¡®he¡‾s.of....various exams.He....material..c ollapsed! Also...continents!¡± 64 Friedrich August v.is.wrong...and. Hayek Institut .leave..with..tell.The.would...world..couple..¡°did..used...piece..professors!.I......corner?¡±....when..ask.is.have.where.That...paper.as.trivia..my ...arguments.the.Tw o.that..say.A.specific......it...me¡±.become impatient.mother.15.reliabl e!....would.in...that..

..... you say.is..the world remains the same! It¡‾s just distributed in different ways! Beware of people.....vice.always. .You..who. theories about honesty in Montenegro are quite ..k now who talks the most about honesty? It¡‾s the ones who aren¡‾t honest themselves!¡± ¡°Professor¡±..all.sum.....stingy!.and.of....aggressively..another.total.The..third.promoting..the.a.in..purity..honesty!..Psycho-philosophy of Business Psycho-philosophy of Business ¡°I become upset with purists! No one is without some vice! One person smokes.are.drinks.

.proves..logical.write.I believe.had......testament..of...write..of..of...Dishonesty?..which..was.just.honesty!¡± ¡°We should leave off talking about honesty..controversial.honesty.Marko.¡°Examples.our.about..It.a..Bravery¡±.was..dangerous!..and...Chivalry.common......my.....have..it...he..be more..why did....Marko.were.in..who.he.words!..said.Montenegro.some.man! Everything I heard about him from my grandmother. .instance...to.one.. his niece..which.For.supposedly..Miljanov..his...so....of..If.......would n¡‾t. was truly amazing! I was also delighted by his book! But there is a shadow of doubt hanging.ancestors.grea t....book..it?....that....isn¡‾t.as.im portant whether I am right or ...of.......Examples.called.mentioned...commo n.Miljanov..and .is..feel.and.a kind....earlier..over.and purity!...honesty.a.his book.....to.if...As I.famous.You.is.

....such.to. we enter .run.just.your...good.the.need..¡°but.I.I.be...have.are!¡± ¡°I.our..change....our...normal¡±....booklet..that..and...used.....be........from.on our.can...¡°Our..a....I.to..question!..ask.question....go......theatre.you....where.is...the..now...and I..student..change.t hey grow.the..to.still.everything..different.thinking!.as..remembered......so..I can grade you! With that question..have.needs.say...clearly.or..agree!¡± ¡°When....age...borders.own.think.to.with..throughout..idea¡±.it similar..as..need...a..don¡‾t.lives.others.provocative..you...me..was...or other.....wrong about this! What is important is that you recognize...admit....said..you.you....need.And.to...Kipling..so.Professor.could.people?¡± ¡°That¡‾s..to......change.car.pass..it¡‾s.of.just.a.and.side.is..a.if.....D o...have.age!.....once.seen..one .a...have.depend ing.you..our needs. a.....all.Men. however.I.your...that.there.ot her.too!..you..older!¡± ¡°That¡‾s..business?.reply!.way.needs..We.seen....a...way..

my.student.¡°but.agree¡±.about.....the secrets of the human soul..here!¡± ¡°I. Hayek Institut 65 . and it would be a pity to quit our discussion.booklet¡!¡± Friedrich August v. always a challenging task..say...you....

of.company.instance..motivation!...........with.agree...read....it.Secret...someone.gasoline...need......needs!.you.to..in.completely!..and interests.we..gasoline...Psycho-philosophy of Business Psycho-philosophy of Business Needs..a..of.of.or. .that?¡± ¡°I...need..get...Business.of...eat.give...travel.feel hungry!.is..If.produce.kn ow someone....s ome of the inner needs we use to define our universe! Needs are inside us.as.his....a.needs:...inte rests.have.express.Soul ¡°Professor.a..are.to.I.Economics..have.automobile!....we.Needs.food.of.understand...on..Do..not.eat....Needs...somewhere..The...Those.you....to...amount.. the activities we .is.should..about.the...Man.for....order ...really..read..an..an..For....our actions and reactions to reality!.to...syndrome..postcard!.want.to.The..uses!.and..business.presents. not somewhere else! Needs define the intensity of..you.the.then we take action! Actions... have.the......a car...quality.are...something ..s peed.send..of..if.think..in.to......¨C...that.result..depends.agree..

..our..you.Think..wh ether economic....world....and..undertake...drink..lies.I.from?..(un less..thirsty!.....point.it...representing.talking..a..have.This....the.activity! What..me!.....But.economics.wo rld you..are.subtler.....me?...exists..you.there.actually.quite..continue...and complicated!.psychologist!..be.your ...drinking....criticize.ar e....Ask.knowledge..the....that .that.here..logic.....water.. but we can omit them for purposes of this discussion!.some missing links in this chain.to.this.I...Once.venture.drink.ris king.I....a.does.conversation.ask..explaining.Where..you.When.....that.now!.su btle..psychologists.conversation.psychology. are reflections of our invisible.need..need for.needs!...have.economicus)...simple..you..are.are drowning)!.know..to.to..¨C......(homo....you need......make...you.are.I..water!.its.to.see.... .when..something..I..use.am.of...about the.You.only.thirsty..will.man.talkin g.you¡‾re..to.is.fundamental.then.about.we..without..out.......you......you......about..the..which.behind.essence!¡± .q uench your thirst! The question you asked was a good one because it lets me underline...to...come.is....the possibility.discover.me..voluntarily.outside..I.......If..water.you.thirsty..talk.show.

in....creature...not..he.them...is...you.customs).economic....also.of..acts......a..a.constantly..himself.than....do.stimulus!.according ... .to...she...or.live.a rational being! He is also an...his needs!.irrational.to.....but....¡°does..... more than .more than.exist?¡± ¡°No! Man is..Man.of.to..to. .and...relating..not..¡°Professor¡±..to.o nly.adapts.really..We. more...a..instincts..man..reacting.his..and.things.rat....other.people... a network of communication! Such a world is one of uncertainty and risk.traditions..surroundings..nature! His world is one of invisible relations.reacts and.and.ask.Pavlov¡‾s conditioned reflexes! Man is at once both rational and irrational (a combination.world.change..

Hayek Institut .one of constructions. 66 Friedrich August v.

I...said ¨C..good.treated. has done great damage to humanity! Probably they.is. then how is .that..the wise and those who are ¡°engineers of human souls¡± as Hayek called them.certainty!..Dostoievsky....Psycho-philosophy of Business Psycho-philosophy of Business determinism....in..live d...Whoever..and.... .has...in.intentions!..they.the..secret.a.world!.what......is.will.to. planned happiness..though..both.man.If..do this benevolently! It has often been said: The road to hell is paved with..Nj egos..here..... safety and pleasure..even..greatest.man. whether on an individual or collective level.as..secret.and.repeat.a world of certainty.men..the..

But.met...is that. Professor...let¡‾s.it possible to know how a person will behave when conditions change? Clever people were often astonished by the sudden changes of behavior which took place when the dissolution of the former Yugoslavia occurred.even earlier!...themselves.their....to...at all..ordinary.the.men.and expected it..its.who told me they had not been surprised..I.. doesn¡‾t it.once ...However...wars!.people .to happen.want...return..again.subject!. ...by..emphasize.internal....needs!¡± ¡°That means..What..reveal....to.I..have..during..

..as.a.needs?¡± ¡°Yes!.difficult...did!.answer..I.You..can.....acts!.a..man¡‾s.in..way.a.actions?.who...discover...is..self?.a man..nature.they think....conversation.will......deeply...our...just...a.Can¡‾t.isn¡‾t.and..Because.give..I.half....respect.yo u.Those.is...invisible..Those.answer!.his..inner...his..what.solely....invisible..needs.Life...area....get..who.and....educated...what..w sometimes..don¡‾t.will...that I could use the thirsty man as an analogy.our..through.with.to....often look better than those who really know! .discover....it.know.through..life!...inner.Aren¡‾t..will.side!¡± ¡°But.other. ..men .answer!........ opinions and attitudes you have to my questions?¡± ¡°That¡‾s..does..which..can¡‾t....man.understand it..Ignorant..fully.I.revealed..to....to..or.also.reflects.your inner being through the answers.How?..our.question.words.sure...

that.who........at.The.... ask yourself whether or not all you think you understand is just opinion! As I have said .of.Test.question.essence.there..by..off.unknowns!.. .about..a...no..thinking.The reason is that they have no doubts! An expert is always suspecting since he has studied a question so deeply.......explanations.An.for......essence..ambiguities!.yourself.real.not.sure that....understands.a.all.complexity!..underst and the..without...complex.never..the.this.are.person..of.some.he.cuts.does.idea that you think you fully understand! When you have become stubbornly convinced you are right.....ignorant.its.beg inning....q uestion is.....

..¡°My.experience.not.......on.or.and...but.professor Friedrich August v..told.facts..on..¨C...or..before.prejudices.hist orical... political..ones. Hayek Institut 67 .¡°trust.family.personal.me..so¡±... men usually base their opinions.your.¨C...father.

.They.words.to.mouthing...to.¡®master¡‾..may.are...but.the...with.to.only..talk....view....word.parts !.of.. a.word!....You. words do...three.That..use!..... fully familiar..they.of words.when.It¡‾s.the.that..men.you.man...should..Party!¡±.almost..mean ing!..meaning.be.the.their.you...as.the.to politicians! Listen to professors! Most of them are performing in public as though..o e basis.means.....were.that.of.be.of.words.to..behind.invisible.possible..the.Read..realize.have.origin.it..know.intentions......Psycho-philosophy of Business Psycho-philosophy of Business ¡°it¡‾s...general.really..they...of...they.for example...much.will...judge...real...a..correspond.a...... Njegos...though.....more.you.it¡‾s.abyss.....of.their..talk. Andric or Beckovic to be able to understand their real meaning!¡± ¡°You.that..spoken..were......is...quarters...Yes..only.their.....to..difficult!..someo .not..an.its..our....Listen.the... do... one who fully understands their meaning! You need to realize that there....actors!.not understand.

..¡®prospect¡‾?..he.Either...doing.their....he.is..use.no.words.he..completely...know them....says...want....what.is. ..language.say.that....without......then?.of.lines!..empty.is.then.person...does.... you reply! ¡°Can a man do something solely ....has told..has.ne else¡‾s.does..do..she.it.whil e you¡‾re talking)! All these things reveal us! The question of why someone is doing exactly what he has been doing is the key to understand people! If someone.or.has..word..real.the..Why...something......body....interest..she.Why..your.Why.for..instance....(the.says?.judge.personally!.been..body.others..intentions or...you.he.do they..¡®hop e¡‾.then.....hiding..you.by...a.you....instead of..need.person!¡± ¡°That is a difficult idea¡±.If..mus t.it!.real.....to.or.say...also...well.to.language.someone.There. he...his ....

.happening.at...it..as a matter. Professor.at.te xts.intere st?¡± ¡°My.in taking...philosophers..dear....did...remember.not..(I..don¡‾t think I ever...Belgrade.....his.selfish.Philosophy....who..in.I.and...the.th e Faculty.complicated!¡± ¡°I disagree.....pleasure.....expelled.is.what.t ime!..seven..I..understand..making.from.were.though.this...The .not.you¡‾re...discussion..the.I received in those days through my ¡°Belgrade connection¡± at the magazine ¡°Student!¡±)..¡± you answer! ¡°Can¡‾t conscience complicate self...of...conscience.risks as I did then.. interest?¡± ¡°Mihailo.of.memos..fully.secret.the..extremely.......even...Djuric..colleague..although.own...of.felt as much.was.one..

..of.. to obey) that had brought....of..interest 68 Friedrich August v.presentation....leade rs!..as...e..and.political.of.number...scene..a..Times!¡±..Djuric¡‾s.Modern.poor..onto.Chaos.He reminded us that Socrates always emphasized conscience over self.¡°The.He..talkin about principles of philosophy today and yesterday and discussing the tendency of people to follow their interests blindly (i. Hayek Institut .title..the..was...imbeciles..

..Greeks.of view! I wouldn¡‾t enter philosophical discussions on the role of ....ourselves..and.Actually.we .conscience...the.ourselves.talk.why.important .as we..to......followed...I know...That.distinction...discussion.Psycho-philosophy of Business Psycho-philosophy of Business (similar..in.ancient.we.truth.this.....our.a.about.to.others..selfishness)!..and...explain......still..able.altruism.that..to.be..practical . .do!..from...live.the.is. which he believed was obligatory for all of us! What Socrates said was that we must know....between.Socrates never wrote a word or mentioned a book! Many books have been written about him! What he insisted on was the primacy of conscience....today!..point.and..

..react......my.you..organizing.in.view.Socrates¡±.. the interests..business.. conscience as.....selfishness¡±.¡°cultivated.conscience nowadays! In my view conscience is a manner of cultivating our interests! Therefore.conscience.someone.a.is...have.I...I...doing.to.principle.the..business.done.tell..that.it.This...is...Socratic.on..me! ¡°Yes! It¡‾s proof that the business field lies on the upper levels ..I..connected.someon e.not.may..to..and......else....me! This...an...of..essay..indicate.not.one¡‾s...if.else what you wouldn¡‾t do to yourself! Ask yourself as often as possible: How would.on..society!¡± ¡°You.something.to......to..limit...of...term...to.used.own!.....d one.....cleverly.means.have.others...

.is.basis....precepts.inner.the..own.you.the.guide....estimate.fro your.to.think......me..to.about....lead..at..It¡‾s.you.the.by.of...judge...reflex! My.And..to.personality.not.I.......the.. to..sounds!.crowd!¡± ¡°Professor.subconscious.In..a.a.same.business..an d.......simple..the..the. wrong.concepts.the.acts!.talking..own..someone.words..are .least.At..your. ........man.lights..of.an..to...have...strong....of human spirituality!.ask! ¡°It...world¡±.part.be..subconscious.to.go.many..on.you.examples.I.of.....do.that!...soon.As.become.in..joker......desire.judge....kind.the.always..thinkers!¡± ¡°Let¡‾s...yourself...as.were talking....have.independent.on the.the.deck...very... some.the.you..continue.you?¡± .of....tells...develop.¡°Do..greatest.many.you.self.. fulfillment!....... ..life.something..you.telling.of........I...what.back.need.let someone.mind.have.your.practical.we ....connected to.....does...be..since..way!¡± ¡°And..you.that illustrate your...basis of their acts?¡± ¡°I....moment?¡±.of...your.their.earlier.you..of.could.of...say!.don¡‾t.sense.....of...alarm....or......you..this. for...cards.you..people.automatically.

.no.of.it¡‾s..I...I...our.. Hayek Institut 69 .own..make..make.....judgments !.and.the.who Friedrich August v.¡°No...buyers...Life.service s....But.don¡‾t!..terms..will..In strictly..predictions!.only.economic..products..its..

already.paper.playing! Are..business..is just..¡°My.which..me?.not.to.cheats!.Of......conversation?¡± ¡°No....win..those......joker!¡± ¡°Does..a.you. .to.t able..life..a..what.play but.hasn¡‾t.your..not.who.motivate....the..you.the.game!..increase..phase....in.needs..the.....many.you...case......you..¡±....I.had.in..h ow...ask.produces..course..not... who plays a conservative game...child....in.to..will.....judgments!.is.already.professor.to.....A...you.you..to..to....In.....You.down.your.you.....of..to..dear..where.A.develop.joker?...rules...thousand....the...the...a.me t you!¡±.play.a.of.wish.be.I.with this.terms.to..and.done...It¡‾s..and.. I reply! The game has started! In this phase we¡‾re still dealing the cards!.mean.piece..to.the..estimate d.game..yet..... in....hands.play! You..that..have..say.is. the.of...have..play.This.joker.going.know.simple..start.of.the skills of other players! You know who is bluffing.sit..task...interest.at.plastic.times..to me¡±.during..Psycho-philosophy of Business Psycho-philosophy of Business make..who...no....my..certain.I..you.¡°that..of.begun......never..my.......you...teach.game. .r eal..does...results!..

.own..as.never..might..Ljubica...b ut..Othe rs.Professor.my.I..Fools..a.Fools......that..got.you.but.......tha t.self.say....and.professor¡±.some.your.ask! ¡°Those who inspire you are more than a memory! They are part of you! Therefore...own.shouldn¡‾t.The......mention.there..are....them!..up!¡±.was.success!.thank...When.often?¡±..But.I.....real....the..you would........never.was buttering.you...your..will..says..tell..someone.of..influenced.reason..th ink.....diminish..¡°I...experience...... Big players.it..you..them.dignity.....is..have....will say:...have.to...¡± ¡°What.you.an..that.cite. and Professor.will..that..the.....might..who..grea t players!.you..forget.of.afraid..you.empty.foolish.won¡‾t!.is..They..you.so.calculated..you.someone has..jokers..I.¡°I.Radovic14.are.one.they..Gluscevic....fool!.remembering.about..book...you.professors!......influences.grateful¡±!..I¡‾m.but...been...you¡‾d.won¡‾t!..the.because...ask! ¡°The.your.more....players!.mentioned.names...you.seem..started!¡± ¡°Is...nothing..say...Bosko.professor.someone ....those.a cting out.....less.of..forget your....would..

... Hayek Institut .arrive .way.economics. That.the.This..of.I¡‾m.it!.a.because.the point.Radovic.choice.you.ready..instance...professor...is always very difficult! I examine them thoroughly but in an intuitive and evolutionary..in..long.is.choice....question..Let..make..I......know..process.talking.a 14 Ljubica.a.make..say..already..I¡‾ve..a...time....to...to.for.one!..an.examples.I¡‾m.never..I..with.assi stant!.ha ve.real..your..way!..the...might.. 70 Friedrich August v....fool¡±..from.l ife! For......very..a.want...answer.then.and...No!.to.find.spontaneous...to test.......now...search.....where...to....usually.I¡‾m.....

job.....i s..personal.of.topics?..success.I.we.indifference.developed.my.go....they....the.are!..achieve!.who...and.Are...of..if.don¡‾t....need.needs....have..Can..need?¡± ¡°Shall.who.the..to.say.they.a.kind....may.anyone.is...view....indicator..This.possible ...related...Psycho-philosophy of Business Psycho-philosophy of Business lesson..needs.life at its most basic level...People..of..think.. .In....group...do..somehow..that..don¡‾t.Let¡‾s.hour conversation!.satisfied.b oth individual...state!.learned!..on.of men¡‾s..wit h...are.be..student..same.they.to....a...of.needs..development?.true....broader...have...an..The.The....because....I..this.of the...assistant comes into my office for the first time! He or she does not react to the thousands of books which are on the shelves during our one... won¡‾t produce a developed state or society! ...development ...directly.a.be.might...to read!.lack.

..of.successful?..different.the..luxuries!¡± ¡°Your..percentage. .than...to use..have.¨C .in.both.of...needs...a....is..achie ve more..the.for..between.a.of.higher..food......part.the..a fter......it.correct!....underdevelopment.note..do.is.food.case.undeveloped!.of..poor.first.take...and...only.Those...and.development...statement.satisfied.rich.that...normal!...people....expression.the...question.the....wron g.from. you ...declines!¡± ¡°Well¡±...will.....division.the..Basic....is.which come..who.But.and.money....you.of..What.. Why.rich!.rises.incomes?.their.fight...not.makes..as income...needs!...want.It.and.Remember.an.don¡‾t poor..injustice!.....as.....¡°that¡‾s....their...society they live in is the result of an underdeveloped mental condition! And this means.Engel¡‾s.to.on.It.are..larger..spent..wrong.The..underdevelopment..remain..you......a.to.approach!.on.the..Law...of..sat isfaction!¡± ¡°Don¡‾t all men have the same needs¡±..needs.them.......individuals.I truly believe.poor...of..spend.to income...r ich and..

.1960s.the.need! Friedrich August v.Is....Austrian..of.levels.of..in....in 1871!.Maslow of Brandeis.ask! ¡°Are all needs equally important?..Psychology...the...the.idea..five.of.of....It...Being¡±!..school.needs?¡± ¡°In the.the..there..by....econo mics..founder.are..Karl.a..to. ¡°Toward.there... Hayek Institut 71 ..be en developed.same.was..had.University near Boston.....which.Maslow..Menger...hierarchy.basic.According..the United States presented a hierarchy of needs in his most popular book.....of...Abraham.

.Antonov..four.was.studying.of..three.Faculty of...esteem.. the need for food...at...Level.lectu ring on..demography!. .in.heard. Safety...Level. Biological.the...was.my.relate.there.one...who.....two..detail.scientist.....reproductive..was..physiological...Psycho-philosophy of Business Psycho-philosophy of Business Self....Moscow.. Self.except.He.in..level.are needs built into us by the Creator ¨C physiological and sexual..this....teacher.......I ..Philosophy..love..Those...Physiological. . Belonging...fulfillment.Russian.from.in.a famous.the.....behavior..needs!..story.further.Level....and..and..Vladimir..five.hierarchy.the.model.the. ¡°In this model basic needs take precedence over higher levels! I won¡‾t explain.to...I..Level.Level. and water and even ¡°going where even an emperor must ...his....where.people!¡± ¡°At.were..first.. air....

purpose..safety.first is..a sk.to...the.loved.of. . .six!.of....be.this.attract.of.egos........third.the.....meet.himself...ego!.family!..emphasizing.and.clothing styles is often to distinguish the wearer! This third level also relates to the need.late..egos!¡± ...a nd.you..Double.security.¡± ¡°The....within.the.how.....men.......attention?.is...answer.....the.....two.of.on..wants.....The.prote ction of.who..go on foot...to...have six..applies..true of...me!.relates.how.that.and.second...sleep.way.his...deliberately.....the question: Who am I? Isn¡‾t this the most common question of your drunken friend?.to..how......preservation.are..have.protect.¡± ¡°The.self..as...you see...imagine.two..and.so......many.to. of.me.how..see.you.that.the........to..T he....see.assets...I...focuses...and..involved?...By..friends.number.second.it.me.clothes..to..The..the.the..you.Isn¡‾t.are.such....He..level.framework. also.those...the..you.let..I.this! When.body.third...the...you..shelter.shoes..by..

...fourth...to.... .or.level.involved..the...this.self....need.....be..to.group!.¡°The.a.On.. level.status!.others.with.is. Hayek Institut .to.group...to..gain...in..esteem.Expensive 72 Friedrich August v...a..belong.one needs.

of.fully!.feel.clothes..is.the.The........one¡‾s...does.or.class....level....survival?¡± ¡°Many.human motivation.higher.....need.to.to...part.and develop..are.that..¡®drop.is..business?....society!¡± ¡°At the fifth level is the need to create! Here there is a need to realize oneself....at.the...it...trying to..are...hierarchy.....a.belong.level...this..one.....who...need to......be admired.actualization..businessman....the..and.others..needs.self...of......of.town..belong.me..too..envy!.need..dead¡‾..this level!....values!.to.being .higher. dominated by...business.over.Maslow¡‾s..type..at.signature..define....with.start...so....valuable.needs.behave..oneself personally!..personal. gradual nature.....for.elite..a..an.form.become....or.development!. create.Is.However.are...belongs .to.can¡‾t..is.People..be successful........house.to..explain.important are..looking..usually.and.understanding...of..at.needs.a.At this...by..to.a.r espected!..They..to.be.people..in...in.this.nee d.in..They .own.a.have.....it.Perhaps..simple..Psycho-philosophy of Business Psycho-philosophy of Business cars...seek..Where.of.all..that.what.night by bypassing previous levels of ...others.artificially!.this.position.level!....You....

.but.rent...riche.should.... ...buildings.mistakes.food and..friends...befor e.that.Therefore.such..refurbish.lower...computers.for .new..all.........motivational need! To explain this and the typical. the ones actually....isn¡‾t.nouveau.business..level..on.buy...a.pay.that....pa y..need)!...my.businessmen.....levels..satisfy.running.need. to..going to motivate employees! Basic needs must be satisfied first! The need to do business is the need to motivate employees! Basic ....trying..and....pay...can¡‾t.and.of...salaries.modernization..one.employees.say: ¡°You can¡‾t start a Mercedes with a peasant¡‾s shoe!¡± Managers.used.of....furniture..TV.(second.. some businessmen modernize their companies.of.to climb to higher levels! For example.....low.for ads.of.their.

else..pays.in.honest.The....lowest.when...a..........at..needs must be satisfied first!.few.is.an.actualization (fifth level)..do.sometimes..job..bill.for..the....survival..his..the.idea!.words...a.the.support.to me and should be useful in daily living! I understand now why one of my neighbors.....sho p.to.need!...the.famili r.and.not.level..coffee..have.lower..But.......talking...provide funds..level..chil dren.......satisfying...You..said...is.almost.of.that..trying to. .about..is.create!.need.he.business..appear.admit¡±.feels......(in other.you.even....of....minute s.belongs to self.need)!. whereas sexual needs belong to the first level!¡± ¡°I.rich.to......poor!...to.choose for ourselves what category we want to belong to! .you were.....basic..for.ago..own...need..children...to.interesting.afford...we.can¡‾t..everyone.Having.. .should ..A..to...It.¡°this.the.reply.simple.

.us.Does this part of our discussion.way?¡± Friedrich August v.. Hayek Institut 73 ...help.in.that..

your...to.not.The......thing.not.children..to....have...exists.two.great... just.Your.why....been...university...only.what...number.Since...even.....lived..you..those.have.have.of..is..worse.children.the.wealth...five.ha ve...on....opportunity.fulfillment!.over....need.loses..Don¡‾t forget.who...wondered.grandmother....coffee.such..to..much competition.....life decisions....will.to.to..its..the.on..(the.facing.improved.is.....for.in....spend..need)!.form...is.yo ur.three!¡±..and.you..meant..a..fourth..your...and the..children..times.....on....a nd motivation..or.if...have..broad..instead.to...level.afrai d..traveling.M y.need.snob.education...time..keep.kind s....falls!....I.am.is...third level.mother..of.of.or.the.you.have......greatest.¡®wealth¡‾.creativit ! Have.the...applies...t he.....t o.years!..four...money..to..a...to...fifth..six.of.of.the......mind!¡± ¡°This....to.for...be..from.int ensity..have.the....had.or..move.you...discussion..standards.....The.The..ch ildren...where.level!..is...three..living..competition.need for self.goal.develop your...did.been sitting...you.fulfillment....the....one!.prefer....certain...needs.to.other hand..around.only.If....man! Also..a..of....remain!..coffe e.is.this.....inherit.. your.need..in.house..when.fulfillment! Your great grandmother...then.or.that..activ ities! When...mothers...sources..Psycho-philosophy of Business Psycho-philosophy of Business ¡°The.community.in some.going.you..needs.to motivate you.have children (descendants) is a fifth level need ¨C self.self..had.have.term.try...other.. I don¡‾t want you ..to encourage your..strength...ever...grandmother.same...house.waiting...and....

.for.or.underestimate..and...you.....the.creating an impression of youth and inexperience! You sound as though you were saying.....courage.decisiveness!¡±..fifth....to become ¡®one of the crowd¡‾! If you want to be yourself....only.don¡‾t... ¡°But most of us are still too young¡±. cut the story short ...continue.can.do.level!¡± ¡°I..understand.why.. ¡°Professor.diligence..lower..yourself. ¡°to know whether we are meant.by.some..with.to.it. you say..you..

.will.of.don¡‾t...follow.remain..... fulfillment?....of..the..developing. the ones who managed to get into university..o f.to..of.will..on. already firmly on the road toward self.logic.important.lower.care..survival..self.have.... ..or.level.of need...have.the.not.to.capable.else¡±!..logic.doubt! I..are....of..some....too!¡± ¡°Think about this subject in another light! Aren¡‾t you and other young people.you. fifth.anything..but.to...business.freedom...level!¡±..choice......self..You..I....fulfill ment.move.you..about business! I have a math exam tomorrow!....be...about..believe.fully.development..math. many of whom were the best high school students..Well. for your...instead of.....either....to..at.

.remaining...to.only thing.have.in... feel......us¡±..is.scared 74 Friedrich August v. Hayek Institut ....believe.you...in..to.say!..I..those...who.and.respect..that...ourselves!.deeply.admit.love.believe.The.....¡°We.I.

.level...fifth..I.from.will.everything.. the grayness around me! I am not very convinced.If..you..seen..around...were.l evel.Look..jump.discussion!.able.ever...this.grayness.....us.lower.them.gray.point..to.there..for.grow...to.the..need!¡± ¡°There is only one solution to this problem! Don¡‾t pay attention to the grayness!..in..pines....on the cliffs in the Moraca canyon? They don¡‾t have an easy life! But they dominate..making.admire...totally.whi ch......having...them!¡± ...be.....w ould.Have....a.be no...of.Psycho-philosophy of Business Psycho-philosophy of Business when I feel the uncertainness.the...the.greenness!.

to.. isn¡‾t he saying that you...Driving. Motivation.is..a...bell? Don¡‾t.in fact.of...it¡‾s..and..is...more.¨C.leader.driven.my...that..who...important.¡°I..But...others!..destroyed.....b y....have..Force...it! Neither people nor...view.who.that.and.When.Spirit.led.Only.to....people.......man..that a.must..me..need.. your colleagues.The...this.is.ignorant..whip.but...¡°that.a..it.boss! Remember the leader in Domanovic¡‾s15 story! He is the model of a .can...Some.someone....tough.that..motivated......Isn¡‾t..motivates..you ....believe.people!.at the..arguments.matters!.be.by......himself.you....motivating.motivate you!. true...it. parents and friends are immature.inspire.dictator... to.or.sa y...who.and....people?...a.to.all..admit¡±......other.a..you..hear someone saying that people can¡‾t live without a leader and are looking for one.said..need..me!¡±..is.it.have..reply.Initiative ¡°Many.important.grounds..is..inspires..motivate.time......in.my..

collectivism!..in.topics..do!.part of..read.convinces his followers!..crowds.....to...somewhere...safer....all.have.....must.remember other.attention..one.my.m eetings!¡± ¡°I...You...examples from history! A leader...¡°The..of...individuali sm and.book....out.it.outside..surrounded.fact...of....turn....remem ber..own...crowds...the.have.what.Bon.good leader! Also.have..you¡‾re.reaction...read..that...is..just as.on..Peoples¡± written..at.not.own experiences!....reply!.Le..psychology..appeared...¨C..political.Crowds..as.students..and.same.to.. .....it¡‾s.¡°I.by.¡± you.is.favorite. ..a...a. argued that although ...it!.individuals...felt...their.advise...just.........Psychology.I.by..my...have...to.crowd. the first criticism of socialism by Le Bon..when.your.them!.to.I.don¡‾t.. man.leaders!¡± ¡°But. which was followed later by those of Mises and Hayek...who..Marxi sm.I.events..this..1895!..The....sports.call.In.start...to.and socialism! Actually..want.the..concerts.a.create..Try.as.want.who....had.....is.to.

Serbian...most.. Friedrich August v..........crowds Radoje.and.short.....a..Domanovic.for.famous. Hayek Institut 75 .writer..his .stories.satirical.teacher.

will..over..families..places.the.conclusions...individuals.own man!¡± ¡°Professor¡±..solve..of ..family.....parents.protector.Learn.thes e...is.youngest. .....of.....families..goes.each.observations.Psycho-philosophy of Business Psycho-philosophy of Business destroy....a nd..creations.decline...father!.. .schools...l ived!.I used...that ....i n..a...... your..by.aunt.......the.based..of.treated....would...of.these..as..where..o f....they.observe...from.authority.problems..boy!.the..these.protectors are the most selfish people in the world! I personally felt the burden of closeness..on.of..Free.the.or..protector......this.Among..that....yourse lf.....powerful.there.Montenegrin.periods..the.an.my.family!...I..are.to.oldest!.. mother...individuals.time!.your.of..u ncle..a.no.associations..particularly....gone.family..god..to..your own.respectable..the family.are.to.and.in..and......into..brother!....destructive....and companies..in..in.be...nature..most..a.be..after..families..and.¨C.........be.longer..a.banks...weak willed! I have no doubts when I say that where a crowd suppresses the creativity.each member.of.....the..from the.would..One person..especially.Observe.hierarchy.your.like.universities..This..progress.

is.understand..something. job..first.subconscious!.you.who....many....them.to.Anger ......component...the.you say.struggl e!.angry.closer....he is trying to do! Without a subconscious ..conscious.....and .the..strong..of..might even...sign.an.the......It..barely.had.just.disagree.is....between..a.they.you.I..with!.if.It.....possesses...accepting...is...think...a fight.is...what.and..is not particularly good in business when the conscious and intellect win! The person.of.unconscious..eternal. ¡°my eyes shine when I look at you¡±! ¡°That means I understand you! I think I already behave this way to some degree! But knowing.other..heard...said!¡± ¡°Anger.you.become.students..

wear!.to!.the.....players. organized...consist.the.wi n!..referred.able.reply.often.and...Football Championship in 2002? The teams who played.remembered!¡± ¡°I.beat.football!.from.the.play..it.the....teams.children.....World.football.Wasn¡‾t that true during the..bottom.the. them! But.Brazilians.names...other.the.these..adapt.time...those.of....football.to...real masters..ones. rigid and machinelike!.sports.will..trained.¨C..know?¡± .Brazilians.the..play..one..to...This..run.....of their subconscious! They play instinctively! No doubt..jerseys...which.in.......that..soul.the.jerseys.players.have.......the ..professor¡±...Ninety.. stronger and better.long.of.to...attention.be...and.the.do...sometimes...were.per .......grateful¡‾.who.children..cent of.should.Other...of..¡°how..and....They.be. they are....with......to.will.pay.you..¡®good....diligently.....carry. .too!¡± ¡°But...the....applies.play!.teams.as...a man is too artificial.play..

.had.things..having.....naturally!.spoiled.not.¡°Children.. Hayek Institut .They..observe.by.t he wrong experiences (which they will acquire later on)! Children instinctively 76 Friedrich August v..are...

.wrot e..tend..of.Keep.are..a lot about this! Isaac Adiges bases his entire theory on the psychology of children! In my view one of the great problems of mankind is that man is treated in a way which reduces him to an industrial stereotype where his nature....and.from....people!...and ......Neve r underestimate children! Talk to them in a straightforward way without the double.inner.suppressed.kind..to.like!.adults.the.Dostoievsky.....by.attach.meanings..to...Psycho-philosophy of Business Psycho-philosophy of Business recognize..words!.good.wrong.away.....which.tendencies.whom...men..learn ing.don¡‾t..children..

..passing.mental.me....through. ¡°our discussion about football leads me to look at things differently! You also mentioned children! Now you¡‾re saying that learning destroys character! Is there any end to this? I feel you¡‾re trying to show.something...this creates an artificial person who no longer follows his instincts and intuitions!¡± ¡°Professor¡±.I¡‾m.labyrinth!¡± ..but.a... you reply.

.is..b e.can.¡°There is no end! Everything in life and nature is so closely linked that everything.sa .system.anyone..else¡‾s...no...help!.is.linkage.Montenegrins.. he is arguing that he is voting for an absolute truth and averring.of..can..He.closed! You can¡‾t identify all the causes or discover final explanations! There is no absolute truth! When a Montenegrin says: ¡°I vote for a closed system or a closed economy¡±.open!...that...without..that.live...because.......Precisely.

.knows.way.and..than.God.thinking!¡± ¡°If....discusses...Lao.search..endles s.is..year.a mechanism.life..no.the...if. the Chinese philosopher! In this 3.scientist!.what.which.Popper....man.beginning?¡± ¡°There is no beginning! I have recalled an unpublished book of mine in which I analyzed the philosopher Lao Tze....sa id: . minded..meaning.a.there..are..and.which. as.....end.an..book.says.he.ying that Einstein¡‾s Theory of Relativity is wrong and that Freud is more a sick...through..our.saying!.else..000.we....Tze..old.any.is...is...business...Words ......life.there.of..channel.....are....of.professor.......

Heaven.... Hayek Institut 77 ..with..and.may.......mysteries..threshold.of..¨C The....are..emerge..the.one. Desiring..origin..names! Both..Mother.may. They.of..in...Thousand....Things! Desireless.The.the.is... The..Earth.Nameless.within.distinct.the...Ten...manifestations! Though.a.all.mystery.see.the..one.secrets! Friedrich August v..is...one...¨C Depth.of...behold.named...Source..depth..

.being!..order.word.jumbl ed......Psycho-philosophy of Business Psycho-philosophy of Business ¡°The.everything.non.secret than.¡®Tao¡‾.begin. being is after you¡‾ve started it! In a state of non..context.managing.....being there are different...sees.the..fears.signifying.deeper...you.being.mean...way.hopes..a.much.have started a ...right.period..means..more.... .business..In.are..secrets.and undefined! Being is represented by the symbol Tai Chi and non...being.opinions..this.a business.being as an empty.those..approach.that....people..........circle!¡± ¡°Does.of....as scraps of wisdom collected from ancient Chinese rulers! But Lao Tze had a timeless..and....non.to...deeper before.is.and...is.......He.as..anxieties.the..you .and.Tao!.before.

.deeper.guarantee!¡± ¡°Well¡±...business.....there¡‾s.after..can achieve...are..we.you¡‾ve.you.If.. .....business stage where secrets. ¡°is our discussion part of this pre.But.afterwards?¡± .they. I am wrong! My experience and that of many others whom I¡‾ve met is certainly not scientific! But it offers practical instructions.ask! ¡°Yes.suggests. you ask...no.....are.success!.begun?¡±.them.and.certain...... I think so! Perhaps.than.obey.principles!..than.perhaps.we..

straying.vital.thoughts...this....discussion.th e..go!...I...from..yourself.mean.......deeper.I.how......the....would.prejudices!.no..idea.Don¡‾t let..isn¡‾t..deep..I.more.opposite! The...began.deep..Man y believe..we.pra ctical we can become! The deeper we think the more our thoughts can become productive! In contrast..that....¡°When..had.such.we...experience.go.practicality!....is..My....the.force. the closer we are to crowd thinking! How could you become famous if everyone knew as much as you do? Success stems from .This.so !.affected..more.encounter..by.just... the closer our thoughts are to what is commonly called the practical.and.be.

material. of course.not.differences!¡± ¡°I have trapped you¡±. show how social inequalities obstruct development? The experience of transitional countries also seems to prove this! Even the World Bank has . not similarities! I am talking here. the Nobel Prize winner. you say! ¡°Isn¡‾t it social differences which are jeopardizing development? Doesn¡‾t Amartya Sen.differences... about human capabilities..

..principle.human..right.companies...destroy...You..and.you¡‾re..in schools...own.differences. Hayek Institut .everyone.their...has..motivation! Remember Maslow and his hierarchy of needs! But it¡‾s even worse for a society.let.social.capabilities!...Strategy!¡± ¡°In..that. everyone..equal.....Reduction.a Poverty..insist...must......abilit ies! 78 Friedrich August v.demonstrate.to.special..that.partnerships..

these.capabilities!¡± ¡°Now... professor...manages.opinion.it.who.....have only...only.basis..those..betwe en people and unites them with those of others! It¡‾s similar to the concept of marginal costs and business policy! If you run a company on the basis of marginal costs.means....my..a.Psycho-philosophy of Business Psycho-philosophy of Business In....good.average. .and..differences...costs..on.of.manager..uses. you seem to be connecting .motivating.the. you motivate the most capable people in the company! But running..average.

were......as..to use our knowledge! Neither theoretical nor empirical knowledge are important..success....brooks.the.Business.but. not business!¡± ¡°The problem is that there isn¡‾t enough time in school to integrate knowledge...tell..both.motivat e. ....It¡‾s.to......the.to....gained......from.tiny..In my....knowledge !.costs with economics..synergizes.All.view..though...fr om.to..different....create...into...us..notes.need.business.need.can.also.flow.knowledge!...you..as....our.disciplines!.You..our..can¡‾t.do....knowledge.be applied at any moment and in any given situation! ...your...Hayek.knowledge.which field.in different files with no connection between them! Business integrates everything!.stored .one.stream!.and.practical.our.the.

need..and.by..diff ers from..as...think.......as.l eaders..difference...k now.end...isn¡‾t.there..not more.....as.is..I.that.But let.already!.others..that.the.know!.the..an.they.between.back...can¡‾t. same.What..up.exam.I.the.what......others....real..observe!....floor.commanders!¡± ¡°What¡‾s.you.for.recognition...is not.the.he. life..up.....on..important...true in business...knowledge..a.think.He. ..the.much.more..we.professor? ..You know.you..as..previously....believe...them...passing.you.us.it...means.which...told.theoretical...knowledge....knowledge. and examinations! When you say.you.if.The..know!..little!...we.....I call it situational knowledge! A boxer¡‾s theoretical knowledge is useless unless he correctly estimates in a fraction of a second that his opponent is about to throw an uppercut!.....we... ¡°I can¡‾t remember the answer¡±.of.will.have...others....

¡°A leader is a man who motivates others! He stimulates the mental capacities of his fellow workers! He increases their enthusiasm! A leader wakes up others! He does not give orders! At its foundation leadership is freedom! A leader gains strength from the idea that all of us are equal! Leadership makes it possible .

rule.instead of the arbitrary power of individuals! I believe that the basis for human Friedrich August v.for maintaining individuality within a group! A leader establishes principles.law...of..to.institutions .the...and.leader....a... values and way of thinking! By taking this approach. Hayek Institut 79 ..comes.represent..

.and ..fish. professor?.man.can.What.....of.qualities.managers.......him...life!¡± ¡°What are the characteristics of men and women which motivate others... and...Teach.for.university. NGO officers...be...familiar.professors?¡± ¡°I would also add chairmen of student organizations.feed...tr ainers..for.company.be.you.should.¡°Give..fish..the.. and municipal inspectors to that list! In my opinion leadership characteristics should be applied at every level of society ....a..and.a.him...sports.him.you feed.day!..the.proverb...to..Psycho-philosophy of Business Psycho-philosophy of Business motivation.found...a..in.

...well!¡±.mistakes!¡± ¡°Second.......their.hard!¡± ¡°First. they believed ..them!¡± ¡°Fourth.....study...and do.of..all...¡®good¡‾..were.tho se.wanted..learning.few...be..and.who motivated..others.characteristics..who...to.own..a..me...basically.. ¡°Third...including the family! I haven¡‾t completely.people.a.the.. each of these men constantly tried to improve themselves in their jobs.I¡‾ll...work.was...studied....but..It.to. satisfaction and happiness!.to..from.with. they emitted positive energy as cheerfulness..mention.they.continually.help.pleasure...

but...at..behavior.believed in the unrealized potential of others! They created a world in which development and new possibilities.viewpoints!.toward.interests!.noble...come...wise!¡± ¡°Sixth.they..others.the.intelligent...in others...to.... tolerated their shortcomings..didn¡‾t constantly criticize!.many.and. learned! They.t he same.humble..had..read.in.had..They..........and.pass!¡± ¡°Fifth..themselves . gave them opportunities..can.were. they viewed life ...books.kept.magazines.time!.They..They.....They.active.read....observed..fully informed about the latest news and events! They were socially and intellectually.best...their......were.and.and...and.and.balanced...

inspire..a.thir d....Those......won¡‾t.watch es.own.one..They...their.met.are.listen.Each.with.others!.egos!...people..instead..level..but.were..to.obsessed.and..coffee..they..been surprised...listens!¡± ¡°Seventh.their.always.. Hayek Institut .no.....talks..they......others!...new.house.. they regularly exercised in order to maintain their physical and mental strength which helped to support their spiritual and emotional 80 Friedrich August v...¨C..don¡‾t.when...and wave...their...friends.how. world where.experience!.These..person.on...as an adventure! They enjoyed life and accepted challenges!.of need.....represent.at.others.the.to..to..listened...they.look..gaze.have..was....everyone.focused.....I. ..p eople who..around...a.

.say.Psycho-philosophy of Business Psycho-philosophy of Business development! You¡‾ll see people like this running.always felt there must be some great secret to it! ..I...as.overcome.h ad..sounds..say........simple!.don¡‾t...it!..that....to.professor...where.about........to.you...inertia.I.mysteries....you..workers!.to....have.try..admit.jog...want...to.are.what.leadership..to.I really... quite nature.about. engaging in sports and attending seminars! Try to devote at least one hour each day to physical exercise! I always feel like a winner after exercising which is somehow transmitted..and.I.talk.no.myself.There.today!¡± ¡°I. .co.

I can find almost no leaders! I may sound confused. at the university or listen to managers.a..both.where.theory....leadership.in..graduated.statement..jobs..own.feel.should.. but..see...... different!¡± ¡°Your...You.from..that.I.quite.show..be...they.to.about.are.....your.impression...employed.....qual ities! Your....you!..facts and realities! You started by making comparisons! You .leadership....be..find..observations.ago..world.who...school..validating..make.began.this!.....influence on... ten years..by.when..older.Now I think it¡‾s possible for everyone to become a leader! But when I look around me at home.economists.. ...and.please.my.with..simple.me..I¡‾m..gives....me..everything.the....some.could.Even.the.having.me...m atter...I.and.around....

the.or..the.all¡‾.Everyone...attitude.obvious.he. our Marko Kraljevic myth.is..kn ows everything although the realities are usually quite different! We tend to digress....here.simple..Archipelago¡±!..world.many.written...book.have abandoned the ¡®know.from.Lakicevic.Perhaps..¡°The....subject...Belgrade..that.remember....o ur.it.in.explaining..We.and.....past! We have our Kosovo Myth.what.in......you.....this..of religious...inherited. our Honesty Myth! I recommend.should..Balkan...2002.of.have.a.to..Montenegrins!.myths!..to..on..of course. Dragon.thinks..t erms..by. that the Balkans did not experience the Reformation while it was under Ottoman rule in the 15th and 16th centuries and so missed ....from.we..........so.phil osopher...surrealistic.

that..and...ruli ng..of.we.philosophers..want..In....is.fashion.Ratko...the..another.too. catastrophe Friedrich August v.simple.result.about.the..But..its outstanding...is.the...of.....about..it.know..the. Hayek Institut 81 ..why...have no..it.and....previous..simple!...This...with.to.Bozovic.p olitics..a.is..All....more.us..system.should....of..on!¡± ¡°I....will.......a...much. .politics.cultural...it¡‾s....thing.political parties...and..of.avoided!.the..add...a ll..socialism.later...fact.spirit.all.are.. did not encourage individualism....the processes of group deterioration and growth of individualization! Western society can be grateful to individualization for the present superiority of its civilization!.that. both.explanations.be..the.expert..Montenegro are.one!.yet...leaders!.of.always.explanation..The.one.subject.matter....that¡‾s.our....observer!...familiar. citizenship or the courage to fight for civil rights!.same...the. one.....talk.....We.in.and..say.casual..We...

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is so..far. are.....almost....ar e....but..you.everything..this enough.about.as.There.draws.is...talk.....talked.principles.to.the..will.motivate.existent!..next few.If...and..you..we......discussion!..is..T here..the..much.of..we.know..part...of.and.......you..of.belong.to the.qualities!..says! .young..so.The.a.next.non.thus...and...the.can.you.a.which.we.o ne.clever...r esults!..are............politics.critical.of....destroys..and..action.juncture......it!..in.leadership...few leaders...sense!.that..leaders.....way.personal.........has.thinks. banks and universities! I will return once gain to the environment.into...crowd.Montenegro.discussion..is.have them in business.ten..our..wil l........of.moneyless...for..the..hardly.reality !.knows..can continue.d on¡‾t.regardless....still almost..discussion.but...endless!¡± ¡°This.when....it properly.results.you..to lead..make.little.in the.in.have.is this?.visible.years.the....you..none!.mine.....and.We...you.and..some..in.a..think.it...understand..geniuses.are..and....people.time.....in.Why.only.days! Explanations.have.he....friend of...a bout.But..rhetoric..Everyone in.goal:.the.there..in terpret...Psycho-philosophy of Business Psycho-philosophy of Business caused by the polarization of a society based on autocratic and patriarchal foundations!.your..We..had.danger.Well.....

.....st udents?..Unfortunately...that...is.sinless!¡± ¡°I.this..who.like..professor...start...always......however..recognize. my.......what.leader.late.don¡‾t.is.we.Dostoievsky...that...I.learn.someone...By.and.Why..But....telling.I t.if.am.man....but.are.can..Let¡‾s.It.things!..problem.How ..in..about leadership....to.also part of.there.....and.I...we.Let¡‾s.from.then.¡°Everything.Do I help them? Am I improving my knowledge? Do I exercise? If you don¡‾t recognize....thinking.have.our.be.....is no.do.don¡‾t.work..of..understand..my...that...there.the.Why...are.bungler.real..don¡‾t.me! We.to..never......yourself.. everything.guilty!.are.much....deeds..father.professor!.what.gives.is.any farther!.you.how...and....person!..don¡‾t know...you.m istakes if you. have been.other...a.ourselves?..for....of.motivate..words.a.you .on.t alk.as.for...is..reveal...know.basis.is.know..market!.our.things.is.person!.to..me!...how..neighbor.environment!....or.to.conflict.tend.that.right.these.as.between..tribal...his..and. sometimes a.you!....said.who.the..things.been..no time!..But..son.friend!..because..I.professor..tales..me!...mean...and.his.....conflict..think..in...I..man..in.in.is..us.the.Sometimes.can......that other.problem....go...says:..and.me..you....of leadership!..you.between...deeds?..women.is.create.individuals..underst anding..for...So...our..other.applying..environment!.....words..my...don¡‾t....have.Sometimes..else..my... we recognize.the small.. A.just.Do.who.perfect..is...the..your...the..a..no.as......not ...Look...lectures.men and..about.How.values!.. ..Do..it... fairy.this.......ourselves!......show.myself.simple..work?. .really..... ... students..As.you...environment...with..I..the..and...we.answers....it...I.a.have..¨C.....is.person.we.. ....long........We..results..wit h..Small.coexist.in..a.everything..are!..

...well.p retty..had..course.... Hayek Institut ..Of.I.know..well! 82 Friedrich August v..myself?..always..knew.myself.I.I...felt.do.

used..had.tell her..to.she....rich..live...instead..not?.almost....exposed..in..understand.The....unconsciously.was.of.cruel.....of....would.I...in.was...know.boarding..to.long..having..own.parents.to....don¡‾t...shut..I¡‾ve.......at...this..my....I.their children..professor.it..simple! I.needs.mother....neighbors!..phrase.thought..enough...I...to..I.and. to.have...I.kn ow ourselves!¡± .it.of.I.....in my classroom....reading stories about leaders...........is.of .always..faced.past...a..must mean.....we...I.complain!..earn..President...that..make.himself!.think.still.like.know.been.have.now...to.myself..was..think.a.summer.I remember.at.twenty....years....it..for.on...didn¡‾t.have..me...the.to.......back.In.all!..live.money.because..since...up¡‾!...go.really.acted....to....me.can..¡°Don¡‾t.his..would.and.I¡‾ve gone..I.apa rtment!.myself.ashamed...to...also.that.my.to.but..man..was when.help.all.Clinton made.all.that.not.and..in order...with..did.understand.school.life..a.I don¡‾t.......team!.school..do...find.I don¡‾t..to.this and.th ink.got..that.have..it was.. .enough..on..us.discussion..I.have.....It seems..better!.Montenegro....a.don¡‾t.it.active.t o...be...the...at...do now!.....a..my...with.its..order!..I.Live..a..probably...of.. I.......felt this...at.have.doin g.........sports...look.Wh at.....Oh..money..let.When.v alue!..opinion.I.be n constantly..private....I¡‾ve...If.time!.not.Why.my..schoo ls..abroad!...helps.u nderstand you.¡®learn..way.it.everyone.I....as.....my..the.parents!...daughter...I.social.when.though.had the experience of washing cars at a gas station last year! It was a valuable experience.part.the.system..forgot! .principle.know.......that.all..Psycho-philosophy of Business Psycho-philosophy of Business When.during.is.system.temptation s.I..admit..else!¡±..

.....training..you are always looking for an excuse! Look for.Monteneg ro are ..The.from..advice..your.always.You...family.or..yourself!...since..language .never..obstacles which..field!.stopped...working.the.the...will.were..blame..summer..if.if.in.the.never..to....progre ss.another..excu ses!¡± ¡°Professor....make.to..hasn¡‾t.learning.....We...That¡‾s.will..get.You.......close....so me sport...system.work.people.my.bad.regularly..or helping...at.make.dialogue!.to.system!....yourself...¡°Don¡‾t.why...you...stand in the way of what you want and then remove them! An excuse is just an escape from.discussing.it¡‾s.holiday.......good..easy..of.from..every.....you...our.find.a excuse!. I have just remembered the conversation we had at the beginning.

.know. Hayek Institut 83 .to.is.change...¨C.You.won¡‾t.to. .into.go.self! Friedrich August v..inner..again.the.Many....show.I¡‾d....reach..environment.in....your.yourself.you rself by...who...do..into.depths!.causes!..won¡‾t.......know.....abroad.to..to...of...is!......Is.successful abroad but not here! Were those people who went abroad forced.results.standing.import ant..you..myself!.get.get.to..it..s hould.The.to..go..I¡‾d.never say.But.mirror!..this.....in getting...a...your.fine..to.....inner ...of....mirror..getting..get..front.know. never get to know themselves! What is really important is to awaken the desire.not.down.yourself?¡± ¡°Yes.themselves?..You......know..

basic..d on¡‾t...challenges...have...developm ent of...who.have..phenomena!.....sooner you.leaders!.naturalistic..risks!..character!....to..In.You.The...law.begin.are. the father of Sociology...are...as...a...show.. .the..the . let me make an observation!....you.why...... claimed that man¡‾s society..we have more leaders? Before you respond..of..natural. however..and ..wi ll.in.laws.I.society..enumerated..physics.....Soci ology...principles..the.leadership.saying.are.you....Psycho-philosophy of Business Psycho-philosophy of Business You¡‾ll..qualities..is.and...think.as.was.¡°Th ere...which.very quickly.world...their....Action. creates.just..Njegos.from.of...this.chemistry create.he..a..action..that.comes.of...the..simple.the..conflict...you..through..much.the......discover.it.only.qualities.science....subject...of.reply!.just...if...said:..individuals.needed.is .and..nature!..says...with many others! Auguste Komte.of.you.like.better!¡± ¡°Can we now put this discussion in the context of Maslow¡‾s hierarchy of needs?¡±....so..If.

the basis of experience rather than ..everything !¡± ¡°Excellent!.with...the.Comparison...love...and.is.a..sun.again!....on..more.for. but earlier in our discussion you exposed me the idea that social reality is governed by the power of collectivism and the strength of leaders! Now suddenly.Not.....which..You.. and.than..seem....Komte!.to...of....and..mechanism..basis.under.individualism.me.discussion)!.bad.the..to.brings.others!.you.completely..clear.Perhaps.It¡‾s.feebler.you.......I.... it means I haven¡‾t persuaded you (which would.be.individual.any........and.I.othe r.You compared..Komte.are. but.collectivism!..important.c loser to yourself! When you compare..to........compare!.yourself..wasn¡‾t.making..our....comparing....Maslow...things.used.man!¡±..the..nothing.

stimulat e.and..average.policy..an ¡®average businessman¡‾? How do you stimulate someone who doesn¡‾t exist? How do .say..stew!. and showed me the distortions to reality created both by aggregate.clearly illustrates..But.averages!.example...To..an.In...This.and..no..they......peopl e.do..you..businessman?¡± ¡°Not.¨C...really!.model.yes!.there¡‾s.an.answ er...eat.half.eat..on.how.vegetables!......danger!¡± ¡°Would.....that...this.all.economic..eat meat.....offer.of......you. my feeling for uncertainty....So..theory! My work in Statistics during my student days developed my sensitivity to probability.average..numbers.half.professor..

trust.Maslow......walk 84 Friedrich August v....does:..possible..I..the..fulfillment.c an...only.trust.of.But.needs...the..level.human...actual ization! Only...them!..those.....level policies! And that is where my doubts lie about great achievements by the state in economics or business! But we shall talk more about that at some other.all.I...individuals!. Hayek Institut .only.don¡‾t..above..I .self.....again as.living.world.argue.is.you motivate him or her? These are real limitations to high.of.time!.....through..in.elementary.

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the.....a... ..adopt.listen ..way.....you...time..the..regress! Self.is.checking the...choosing....improve..regression is.note.of...Each....for.limited....actualization is a long process requiring that you develop.criteria..for.discussion!.our..to.saying that all individuals have the potential for self...want..a...a....wine..solve.conclude.make.......who.not...a...to.what.comes.developed.a glass.growth.......to others.....who.individuals..addition..you.important.are.growth..this.responsibility..distinction.self.. you didn¡‾t..have.is.if.for.courage.and.fulfillment!.you..haven¡‾t.to...a.In...you.unfair...or.on ..before .wine.li ke....and....being..themselves.Aren¡‾t.of.take.good....your inner being! You must be open and frank with yourself since suppressing problems.development......We.....of..we..without.road to.asking.It.created..must.not.strategy?¡± ¡°Whether.label!...to..then¡±.someone.could.to...pouring.actualization! However..whi ..to.them!¡± ¡°We.is.....fear!.between.discussion...have...something..someone.you.the.grow!.¡°by...you..part.strategy.him..not....grow.. to people........strategy..our..said...

to.possible....be.enter....you.and..is.considered!.and..choice¡±..of....ch...for.else.have..to.we...makes it.someone..develops!.called nature......without.saying.one.what.each.freedom..¡°You...you.evolution..change.that.is complete freedom.is....established..a.choice!.human......room...No!...person....only principle..determine.assign..the.No!.belong..matter.of .It.Something.there!¡±.to.not.of strategy..Real.people...of.will..two categories......res istance! Friedrich August v.of..these......boundary!¡± ¡°Again..ki nd..here..to... Hayek Institut 85 .at.....needs...life.No!.....is.life..it¡‾s.The.say! ¡°Don¡‾t think there.a...

line.removes...uncertainty.be.For..now.the.....line.to.conditions!.with..the...because..and.fully. on.to.in.say....change!¡± .up.man!.Sartre!..are.In.other.conditions ....changed.remove.history!¡± ¡°You..confrontation....disagree...won¡‾t..want..sign..It¡‾s.¡®No...I.destiny..the.....so.shoes!.you....want.changes.or....to.Man¡‾s.Is..our..completely...adapted..conditions.them..business!¡± ¡°Yes!..must.if....entrepreneurial.Professor.I......who...to.up.years.Wait!.have.......and.growt h and.t han..if..millions..so.I...to.of.....of..I..the one...existentialists....do.continue....themselves.zebras.them..a..man....life!.change..someone..here.and.let¡‾s.Now.discussion.....risk and...change......willing.as.remained.Parking..be...to.You..and..which.represent.event.of....hand.that. should remove....to..I..to.can....place..Primitive .....evolved...themselves...Parking¡‾.......I must..other...adapt..bend... .are.said. ..zebras.had.of development!¡± ¡°Well¡±.a motive.change because..in.change. on.largest.with..definitely...and....the.face.with..the...need..tectonic.co nditions!....our.into.it.they lived!...rather.to adapt.actualization.else..I..And..to.ac hieve much.which..the.prefer..you...as.zebras...years!.doing.them..the.world. .evolution..conditions!..strategy..to.....can¡‾t...After.against.they......took.for..in.saying.. clothes.According.have.philos ophers such.¡°I.to.of.to.Psycho-philosophy of Business Psycho-philosophy of Business But.I...do so!...rules!.modern.to..I.sorts.we..struggle...not...when.tools..to.He..man..it.ago....with..adapt...do.ourselves?..by..only....sign!.adapted...people!..........be..earth million.the....No....the..I...conditions.institutions..weak!..with.to anything.success...it! .but.have.should...one..adapt.all.to.I¡‾ll.....have..zebras.things! Therefore....development.be.want....though....must ...to.to..Men. .with ...self.he....did..and..

me.development!....a. Hayek Institut .and...professor!.quantitative...ideas ¡°Self..of.it?¡± ¡°It¡‾s.languages.both..months...growth .to..in Perudgia.or.my.learning....actualization means having your own strategy.......is.to..It.and development?..weight.....which..or.represents..doesn¡‾t..........that.three.By.made..changes.to..that.with....100.professor.will..least.......foreign.won¡‾t..changes....this. Development..who.trap.it possible.mean.I.inner.to.. language! 86 Friedrich August v..are..term..million...growth.which.....me..bad..and..a..give.myself!¡±..¨C.of.let..related..Italian........as height.sound.suc h.qualitative..does.that.ones!¡± ¡°Does..want.people..two...speak..both.¡°I.a....collision.....t change.time...what?¡±.you..of growth and development!..Italian...interests.you..Growth.have...studying.¡°Change.friction...converse..

their.that have.can..you...Somewhere.... Sir Arthur Lewis..the ....Therefore.I.tal king about economic approaches in the aggregate! But I do want to talk about them..learn. and Gunnar Myrdal..I.and.on.most........on having good people! That¡‾s my own view precisely! This means that the growth...all..same.....a ......institutions. Robert Fogel.clearly.Prize.that.two...depends...we.won¡‾t.when..will..read..count ries....exactly.countries.citizens!...another..see.....regions.developed.of.the.Psycho-philosophy of Business Psycho-philosophy of Business Can. all of them are Nobel.about economic growth and development from reading Robert Solow.....th .and.this.one.in.You.recently.....how.many..is..that..time..of.rate.much.reli es..business!...lot.. Theodore Schultz..We....quality of..more..development..for..laws.spend..economics!..in..imagine.compare.important.winners.is.sense!.

a....that.resist....mig ht benefit not by reinventing the wheel but by importing solutions from other countries..the.but...problems?¡± ¡°I.mean.a.difficult..After..as..certain solutions related to the organization of companies...like..model.countries.in.a.be.appear..this..actualization (Maslow¡‾s fifth level.who.a.......Montenegro.solve..may....that..of....wheel!....problem.for...our...professor.realize.rather..it¡‾s..can serve.conclusion!....needs)!..to..Montenegro!¡± ¡°Does..I ..think.it.........working.as.the other! I explain this difference in terms of self.But.narrow.all..of.....Perhaps..in..way.to.is.it¡‾s.mechanically..an...s upid.there.that..to reinvent.live.those. privately owned businesses.....us.to.own.. educational programs and incentive .view.transferrin g...

smell..a.is.¡®Boss¡‾.no...Wearing..of...another.Versace.asked.from.suit means.Englishman!.a .every.you.completely.It¡‾s...suit..be.......be.in..........an.one...taking.out...though..can.can..buying Nike....so...secret¡±.¡°There...¡°You .shower.Italian...he..country...such..is.c oming from...replied!.one..cheap village bar! Timing is everything! Many people wonder why the quality of English grass is not the same in Montenegro as in England! ¡°What¡‾s the secret?¡±.place..an.And. ...as.Givenchy!.sweat.But...someone.systems! Doing this won¡‾t automatically lead to success in Montenegro because there are differences here in social conditions! Many believe that social norms and customs can easily..were ...when..a.suit!...not.awful.transplanted.a.to...that...easy!.day!.even.......or.

.it....transferred...be.if..can¡‾t..roll..experien ce.the...reaction!.transfer.stress....of institutions..are.if.that..we...common.lawn!¡± ¡°That.up!¡± ¡°That¡‾s.. Friedrich August v..we.....is..... Hayek Institut 87 .¡°that...do.it..We.All.means¡±..and.wait....300..fertilize..racing....that...English.to..country.a.for.catch...cul tural.reply...to..to..and..so..for.have an...evolve..the.want.you¡‾ll..our..wi l take decades before changes occur! Who will be alive then? We are so far behind...cannot.water..mechanically!...here.....you.y ears...regularly.you..I.

.results...want...discussing..institutions..Steve..immediately.a.like the rest of the world!¡± And do you know what happens as a result .Pejovich16 emph asizes the.....rules..and.transitions.such.¡°these.we.importance.Professor..as.to.situation.....morals!.in..changes.such....as..where.apply.. customs and..we¡‾re. but..we don¡‾t have the necessary invisible incentives...Psycho-philosophy of Business Psycho-philosophy of Business sociological and psychological milieu..are. which is part of the solution! We can transfer the tangible but not the invisible part! The key changes are the invisible.........informal...not.In.We.Montenegro.traditions. and this results in failure and statements..of..don¡‾t..ones!..

.your. ¡°How.change..up very.work..a.of...days.although.If....a.That¡‾s..change..If..to.. Thursday..it..of.and.large.innovations!....wishes.Work...work!... Wednesday..That¡‾s the..own...on.how.the..two.introduces...three..day..quickly..and......then.gain.you.develop.....and..with..should..You..you..own..conditions..The..very..the. add....We.sma ll......i tself brings.students!¡±.mean!.same.itself.pushes..work.you..least 10...a kind.for..day.you!....activity.suitable.retains.changes......are..a.they..must.end..... someone really..your.introduce.have...professor?¡± ¡°The.and...desires!..of.making small.ones! When......quickly..including....in.your...hours.to..not.........to.fo r.speed!.changes!.if...week every ...changes!.in.title!...and..can.....student!.are.and.But..of.I.can... .eternal.done.even....You.1.arrive!...the.. Friday.It....kind.your.small.in..work....live.your.in...shell...lectures..you¡‾re.you.where.every.eve ry...improve..a.hours..can¡‾t..depends..are.at.... create.amoun t..during..year.on.believes.. eternal directors..working..which.460.make.and effectiveness.changes.....¨C Monday...simply....he.it.to.been..you...you.of revolutionary changes to people who lack patience! Nothing changes! Everyone..a chieve success.position..having...be..you.my...work....speed..constantly. Saturday and Sunday 365 days..generally..do...work.day.waiting.....they.training!..life.graduall y..thing.. Tuesday.up..changes...by.I.one..wor k.

..I.rights. Hayek Institut .born..exams.....ju st..most.of...A &M.doing the least are being supported by someone else! These inactive ones are usually...Texas...the.....of..and.ones.....Montenegro...chan ge!.He....preparing...or...I.. .to.......my......ones.the..manner..are..in.Professor.and..such.are.a.University.for.Furubotn..an.who.she.the....is.criticizing.sum mer 16 Steve.....leave.slow..Pejovich..thesis.economist.Pejovich effect.and. USA.to...who hurry.University.In.Those.am..... ones.Emeritus.Montenegro..he.your.....of.however...Texas..helping you to recognize where resistance is coming from to ideas you yourselves introduce.hurry..yourselves!.UDG..rate..them.that...in....who..don¡‾t accuse...I..the...the...American.was.are ...as.his..are.theory.......catch.for...who.the..constantly. then it¡‾s no wonder.do..of.anything!..famous.busiest!..of..experience....up!...interaction.the... 88 Friedrich August v.property.you.seventh day of every second month of every leap year.

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.better.of...will.a.accuse.should.have.study...than.end.cramming.to.. students who..or..the..you....for.some will.better..conclusions.that.Make.even..There..you.studen ts..do...talking..Pa ndora¡‾s box!¡± ¡°Maybe¡±..their...simple...want.such..for.......a.but.¡°not.examination. that..that.......those.to.habit of..banality.which..Don¡‾t..in ..o f...things..here?.I.stu dents. actualization!¡± ¡°Suddenly..open..good!..note...will have.saying..no.sorts.study....... this conversation has now turned to students! That¡‾s.essence.These..a.....understand..course.all.of.example.before.us...It..who.the June...do!¡±.danger.have....that.get their diploma! Perhaps not all of them have the same need for self..merely...year.....exam?....you..June..suggestion...is..just..I.I...then why.........¡°If..thi ngs..to.later.the..the.period..react.Psycho-philosophy of Business Psycho-philosophy of Business internships..internships....enable.ab out simplicity! Remember the ..throughout..to.am.....think.work.so.months.to.the.will.questions.the...full...participate!.of.....abroad!.students..... spontaneously.How.in....to..you.20....jump.by.are....this discussion!.about...to..two.

things..these.size.regardless.u nderstand them in their general context.. when English policemen beat up a couple of Americans in a tavern without good reason.......small hole in the dam that began to spread and finally brought down the whole structure! In chaos theory it¡‾s called the butterfly effect! For example......become.its.try...all.web.The.unra veled in..of.Therefore..... never as isolated ...can.observe.to.one..small...place!.tangled. it led to the American war of independence!.and.

.you.thing.only..never..a.from. even though there aren¡‾t many like him! Within the context of self.... those who only want to complete their studies.the.90.diploma.is satisfying a basic need! Therefore..finish.a..automatically.them...to.....needs.complete.getting.per....I.Completing......who...get.failure.demonstrating..meant.generation....mind!.. actualization....priorities!¡± ¡°Can.not.cent...lot!...phenomena! Also keep another....the.the opposite!.studies¡±.lead .are.job...studies.get.....h is.estimate..whoever.an.diploma....would.bas ic.wants..ask! ¡°I....university.does.understanding...finished..I..to..... of.Gates.you.of..studies.impression!...needs are..his..have.instance.of.in...to.because.. ...that.one¡‾s..nor.by....that...actualization.does.only...for.Before the introduction of ..in.in....wanted.say..main.mind...a .level..only...them.the.student¡‾s..necessarily..all students...my..to.a.diploma..their..Bill..For..of his..course...lead ....to self....

...may..less!¡± Friedrich August v.learn!¡± ¡°I.study.the..two....not.for..far...professor!..PMB studies only one quarter of all studied in order to learn.diploma!.to..be...just. Hayek Institut 89 .disagree.you.....Today.It.with.thirds...

....what.hasn¡‾t.self.thos on..it....or...held.hide.as..someone..night..important.the...to.When.at..be!. I....I.........strong.to.is.people!.the.also..already!...successful!..I.actualization....them..They..important....not..to..all..or....to...Ho rvat from the communist era and sessions of the editorial board of ¡°Students¡‾ Words¡±..was..an d.can.may happen..that.it..what¡‾s.remember.to.other.t hat..beginning.my.put...some....to.I..you.memory...reason..mildly!.texts.....quite.I....them!....time..were.famous.incapable.I...I.sam e...you¡‾re....which.expected.....I..thi nk.recognize....I.in.was young.actualized! In.I.The...impression from...were. Today I¡‾d.very surprised!..supermen!.family..own..Psycho-philosophy of Business Psycho-philosophy of Business ¡°I.of many people in politics and the media who left me with the impression of being.limited.are..think.search..self...my.good teachers from elementary school and high school who were more than average..Professor.able....Branko..But.had...was..to...every......(for....met..were almost arrested)! ...remember..fortunate..be.road.right!..tradition.fearful...if.don¡‾t.feeling..them.at..when.not..by.have.to...Niksic.w e.recognize.and..

..else!¡± ¡°I..tellers..self...or....divine..their heads!....to..must.....halos.no..down..capability!.deserved...just. economists.Gracian.self.later..I...the.really...I remember discussions with Niko Simov Nikolic about possible arrest...have met millionaires.level.¡®visible¡‾. .have..the........of.conta ct..to....Wisdom¡±..theoretical..light.by.who were wise men.. almost.actualized!.had..the..their.. professors and scientists as..somewhere.Art.¡°that.....close.and.people. football players. businessmen..and......live d.and.on.reply...of.have.meaning.saints..stars.not.. musicians..them.. discussions which led me to understand the distinction between.their..was.. very.with us!¡± ¡°I tested this ....surprised by.....shoes..everyone.in....other.....like.to..t to.to earth existences.who.I.of...well as grocers and.book.Valtazar.read.the...around.that.rise..wore...surreal..¡°The.actualized!.hand.called....They...read.shirts. you.exalted ones! I...They...people.None..be.preserve.¡®unreal¡‾!...On.Worldly..

Perhaps.myth.I¡‾m......into a.to us! I..not.....correct!¡± ¡°I know this from my own experience! I observe how common people usually react when ..admit I¡‾m confused!.up.most respecting those professors who were most distant from us.theory with my friends.. the ones who were untouchable! We respected most of all those who had turned themselves.who came close.and somehow we..instead of those.ended..

..bel ieve that..you.pulled.he doesn¡‾t.admire.is.that.this¡± is a comment you frequently hear from them! Then the danger of being destroyed.begins!...of.eats.....by...syndrome..really.to....he.from..these.by..l ike...you 90 Friedrich August v..he.has.the. If......they come into contact with a ¡®great man¡‾! Once they realize..that.vi ces.quicksand!....guess..us!..will.....rest.and.biologically.needs.sleeps....start....would.¡®small.differ.....you.¡±Who.If.be.the. Hayek Institut ..place¡‾.and..down..other..people.you.....physiological...

....pounds!¡±.means.asked. show your superiority and authority by remaining mysterious! This will delay your demise in ¡®a small village¡‾! When I was in London.that only certain.This.any..do.wore?...place¡‾.....a live..tradition!¡± ¡°Then..myself! ¡°Yes¡±....you..said.to....shirt.....minister.......for.cost.about.and.the.of.even.¡°but..responded.¡°but..to..¡®small. .....proper..Englishman...British.because I.to..develop.....really....them...It¡‾ ll understood.your.I.in..on.for.It.said..so!...conclusion!.hard.mentor. developed!.......the.is.you....¡°Yes¡±..special...tie..right?¡±.show!.once....it¡‾s.a...of people.wouldn¡‾t.....I...shirt!..probably. hundred..for..I..but..my..be.almost..wearing.......in.may wear such a.training.harder..Am...did.Montenegro.he.have.I.ask! .he..saw.was.sometimes...could buy..TV..kinds..a.Psycho-philosophy of Business Psycho-philosophy of Business want to avoid this..tie!..¡°Yes.see.not..He..a...that..not..it...it!¡±.th is.It¡‾s an English..criticized.been.....wearing.educat ion..he.

.be....the..w e.a...the.better..us.the bathtub...a...bathtub!.make.only....new..in..may be..a..At.this.a.¡°I..here...managed..we.in.of...from.that. ¡°Today.fish..has..to..swimming.place¡‾.e nlarge the bathtub from within! That means that space will be enlarged in Montenegro.a..Yugoslavia.world.to..ways..¡°More....¨C.then...small.a.bathtub..years..Per haps it.large.problem.more.smaller.The .a..Globalization....larger!.first.an...is.was.our.shrunk!¡±..then ..the....putting.former.try..a....foreigners!...one............me..outside......being .....in..but..country!..sh ow that.gets.living.explain..and...two.small place...markets!..time...need..happy....either.....is.But..be.. there¡‾s a chance to enlarge the swimming space....an.sma ller......persuade.or..lake..people.however.called..is.to..sea...a.like.ocean!.fish¡‾..la rge and.it.famous...might....to...but..into.can immediately swim in an ocean! I¡‾ll have .solved..advantage!.¨C.than.after..we. to enlarge the bathtub!..in...fish.being.are..¡®small.s omething coming.right¡±!...bathtub..They always.It¡‾s.have....very....Somehow..never.recent....river.a..globalization...in...all.to..think...to..who.in.¡®our.a.chance.smaller.gets.not....when...country..than.one..the..and finally......we..........

and..of.understand..too cold!.making.You.mistake!.not.seashore.which..the..is......had..problems....either!¡± ¡°If.and.what.huge.are..was..haven¡‾t..told.I...comfortable..who.it.unaware.to admit that I have several times been.the..solve.are.completely contrary to what I have been hearing about globalization and my understanding.a.We.swim..are......be..correctly¡±..wait.You.to... Hayek Institut 91 ...he..if. .we.that.like a.disappear.....we......saying.it...glo balization...for.is.because...also....wave..he will.nerve.reply......be...wave !¡± Friedrich August v.big....streams...sit...forever!..a.that..you.at.it!...hit.saying...globalization..that.to....are..you.. . into. hoping..so.tidal...by...is..I¡‾m...our.will...¡°it¡‾s.saying.man.are.about..will...

.....Perhaps.Gracian...there.their..is..own.waves..in.. work local¡±.peo ple were.once...that.. men..only.not.....use....but.a...... but perhaps they have one thing in common! Money.but reverenced .in ..global.a...small..perhaps...large... humanism.a.name:.chan ces....countries!.plac !.minded..small...wave!..possible..great..the.Valtazar.. .that...conquest..it¡‾s.The great...from.Psycho-philosophy of Business Psycho-philosophy of Business ¡°Yes.......survive.other. gold and jewelry have always headed toward large countries!. the Renaissance! Even socialism! Now we have globalization! Each seems different... imperialism...has.for.it.globalization.chances..giving more..small.best.wave..That¡‾s.trade....work.envious.countries.them.to..Each.better...different.But..colonialis m...to.the.them..to....giving....they.way..a bigger.global!¡±..these.that they have already! Our motto should not be ¡°think global.whose..so.about. but ¡°think.chance......argued.making.despised.were..it¡‾s.and.

is.this.is.you......me.those of other nations! By thinking global we can begin to overcome..failing!¡° ¡°Professor..to......want.or stay is a constant dilemma for all...I don¡‾t.I..leave..sma ll places in order to develop myself! Now you¡‾re giving me hope again...advise.places!¡± ¡°To..thought.were.leave. that there.probably..life......you to think that I know the answer! I don¡‾t! I ..going.small.of us!.to.

.to.is.Everyone.wherever.of...That..actualize.p laces!¡± ¡°Professor¡±.. that..the contrary.that...own.seem..usually.yourself.people.say...you!.with.can throw you off balance.to..to make a decision! With two unknowns you don¡‾t know how to solve the equation!...only.has.is.to..They..and.politicians..in.our..market! It..worried!..means.discus sion.....stage..from..chance..there.especially.real..the..The second.two.yourself...go!..totally..you.delighted.way! In.is...unknowns!. courage. ..lack.small..that..belonged....of...there.The. ..application...is...reminded..of.....indecisiveness.no..unknown!.or.also.a.. that I can help .uncertainty.act...¡°I.On.indecisiveness..just..is.appear..h is...as...understand!....to..am...with...your...do know that there are two basic issues!...Applying...you.I.have.one.....fright.and..to...some......can¡‾t.means.world.don¡‾t.if....costly...small...who..it.been..is..it.first.you ...on.neighbors..in..local..of..is.It....you.run.to real.life.solve.the unknown........equation..my...But. relatives..them!¡± ¡°I.......math.TV!.in..people!.....risk.they.....one.....whole.ideas ..understand.away.I..

you to know yourself! It¡‾s like a Montenegrin saying to a friend: ¡°I¡‾ll call you duke publicly if you¡‾ll call me prince! When we come home.he. Hayek Institut .be.how..the.may.....enlightened... we¡‾ll both know who we really are!¡± The problem...man¡‾....of.content.of.he....regardless.and.remains. rich.empty!...hasn¡‾t proved himself to himself! This sort of man is like a candle! When the sun 92 Friedrich August v.successful.small.H e.is.happy...and....that.¡®empty.....

.of.global.sun..development.....The.candlelight!. nobody notices the candle or pays attention to it! But you notice..information with..ca rs.....of.to.the younger..Don¡‾t..unless...b e.for.chance.from..texts!.larger.believe.yourself....a.it..in.can..used as..Montenegro.i t..exchanging... .environment....especially....immediately.¡°you...in.sell..think that.....books....become.of.one.generation..market!...computers.Nobody.no..with...fascinated....whenever.has.let..as...appears..software.consists.in..a.your.a.develop..reply..someth ing...you..can.you.say.and clothes?¡± ¡°Remember that I said that your two months in Perudgia was a form of development! Why? Because ...I.Don¡‾t..Psycho-philosophy of Business Psycho-philosophy of Business starts to shine..may be!...in the...the.....the...matter...sun.larger.........how.development.understand.cloudy.buying.he.metaphor.also.market!¡± You.....terms.

You.....understand...that..with.that!¡± ¡°But...is.that..in..German!..you couldn¡‾t.this...I.to..Your..it makes it possible for you to exchange information.I....the.even.I. not to mention Arabic...you..knew just enough during my bookstore visit to realize that all the treasures of German books have become inaccessible to me.in.if..bookstore..the.of knowing. Chinese.people!.at.respond! ¡°No....didn¡‾t.Isn¡‾t..can.............I.speak.some..isn¡‾t!.limita tion..that.where ...need..speak..language!..val ue..English!.language... I.realized..least..know.in..Italia n.to.a.when..Berlin.used.just..is....language....you..it.was...English!.enough?¡±...of..languages..million.do...If..100...and...was leafing..one.through.equal to the number of ..India!..books...I.

When...the. it¡‾s a language spoken ..if you..by economists...This has.exchange......a. languages that you know well enough.do.he.products.compu ter...in.spoken.in..your..It¡‾s.who.in..global.learn.enormous..to.me...world!.Why...hard!.....services!..different.information.by....ask..a.. ........trains.culture!¡± ¡°Nevertheless..being..a..project¡‾...critiqued.don¡‾t..trains?¡± ¡°Please.to.....needs.for..you.fast.languages you can speak...need.. the best question was posed not by an economist but by the writer and publicist Boro Krivokapic who asked: ¡°Is there anyone in this country..hurry.that.completely.our...it?..¡®fast.use....importance.is..It a..Ser ia...selling.language..Chinese!..and.professor...was.unbelievably.such.don¡‾t..

who can¡‾t speak English today! It¡‾s not important whether I¡‾m right about this! What is important is that we recognize that development lies more in the Friedrich August v.to.be.few..than.. Hayek Institut 93 .....off.who.in a.It¡‾s. .have.....that..globalization.speak..even..that..can¡‾t.decades..option!...by a billion people! When we talk about....possible.tho se.worse.will.those..Chinese.....consider..we.

.I..minut e!¡± ¡°Professor.....of.I..and...days...constantly.new..purpose or..panicky..Psycho-philosophy of Business Psycho-philosophy of Business knowledge of ¡®invisible¡‾ things such as foreign languages than in the development of technology! We must always be open to development! We must......you.minut e.....doing..so..many.about.didn¡‾t.after all?¡± ¡°When I encounter.every..wa nted to.discussion...really.Are..different.on. and.when...serious?..talking.Are....single....open.Until.minutes!.now!.about.become.you..subjects!¡± ....you are.accidentally?.our.terms.gain.What¡‾s...you¡‾re....minutes..my.I...know.learn...you.skill..about.....You. it.hours....never seems possible to finish a conversation!.a...I...talking.eyes!...talk...a student like.and..think.knowledge.in..so.

.to......exam¡‾!...in life!..any.do...me are..exams.about..you¡‾re.....yourself.preparing.shall.what..¡°neither.The. a good..was..you.know..I!.lectures.never.be......I....is.although...honest¡±.not..passed.asking.attended.thought...be..questions....admit.have.to....and..professor¡‾s..the.I....exam.are...supposed..to.important.I.growing!¡± ¡°Professor¡±..pass a....questions you¡‾ll be asked.answers.stren to continue....ev en got good marks! I hadn¡‾t expected to find myself with so much interest in discovering.I¡‾m..exam!¡± ¡°There lies a problem! You.my...this.We.or......motivation.a..student.whether..on.later.....maybe..questions!.reply... ¡°we haven¡‾t even started! Now I have ..no w.conversation.talk...to.so.you.to.. you say.who......¡°To.¡®life.losing..did.learned.

disc ussion.is.you!..that..own......this.I¡‾m.do..already.liberties..village¡‾...seemed.they remain mentally immature like .people.you.changes?¡±......student!¡± ¡°I...some real questions.happens....but.for.that...it.consciously!.but now you want to quit!...their.taking. unaware of the consequences they may be preparing.Up.....get.Maybe...now.please...a..reason.What.too...to...we apons....I......that.killed.........usually..don¡‾t...men.believe...ask! ¡°No!.don¡‾t..many.that.for.why. with their own proposals.with..told.to.No! Let¡‾s continue! Don¡‾t start a fire unless you can stand.wanted.the..the..¡®small.....me like.have.have.you...you..heat!.trea t.people..themselves!¡± ¡°Is.block...

are..Frankfurt?¡± 94 Friedrich August v.who.the. markets and stock exchanges! Why are no Montenegrin companies listed on the Ljubljana. savings.larger. labor productivity...children? This has huge implications for business...small.of.stock.Where..on....prices...led...are.places.in..by...not..men.or.quoted..and.....economy. stock.global.. price earnings ratios and stock market prices!..appear.....even..exchange.children.sti ll... Hayek Institut .rarely.is.

not..I...against.my..say. professor. but do you produce anything worth being listed. ¡°I....mistake!.in. I......defend...I.markets?¡±.can. ..kill.(they.....would.to..were.start..him..myself..of.a... have joined the global market! They invite me to participate in conferences..asked.quickly..several.¡®products¡‾..made.Psycho-philosophy of Business Psycho-philosophy of Business ¡°I may seem rude.. which give me access .words...a.You.fight!.ma rket place).trying..are.when..my..the....should.that.If.used.student....my.world...on. you if words could be confirmed by deeds! But someone who knows his own weapons..me....

to broader markets.international.the.in.... round tables.market!¡± ¡°Yes! Twenty years ago that would have satisfied me! Today it does not! Twenty years ago I felt much more inferior than I do today compared with people.are...deceive..who.you..internationally!¡± .the.are.....the.thres hold..on.still.of the.world..still..however!......only...very..are.... and membership in the prestigious Mont Pelerine Society! We should.not.but..We.at...top... colloquiums.ourselves....market!¡± ¡°Yes.professor.

.seem.am..so..feel.becoming.not!.are..spoken.seemed...to...say!..don¡‾t.the..true?¡± ¡°You.is..you.prize...alive..t ime.they..survive.are...once....find...the..that.no.boy..that...presentations.you....honest At.....I.h ad.complex!.or..it! Isn¡‾t.to. Coase..means¡±..behave.in.front.as...haven¡‾t..I..a.fell.a.reflect on...dam...the.great.As.inferior.there......me!..probably...I.say...people..what...you.....you.into.economics...many........¡°You.in.to..winner..demolishing....Actually..fight!..I..in.fight.are..me!..conferences.great...better....begins!.you.have.reached.you.tell..fighting.I.they.sta y..your.you....one?¡± ¡°You.don¡‾t....you.you ever.market!¡± ¡°That....seven....to....have.self...¡°You.problems!...But....still.c be..show..begin!..met..inferiority.lose your.place¡‾.think..a...begin.......you.whether.in..more!.. Nobel.problems...the..in...have.As soon.to..like.be dangerous.Hav e...you..then..know..of.to...no.noble.I¡‾ll..b close.beginning.level....I..or...And.at...conferences!.You.or.long...market!..have..you..trap¡±.that.the.The..qualit ies!....where....wider.actualized......unpleasant!¡± ....goo d...¡°that.way!.be.met... Buchanan and others ¨C when I was making.Prize winners ¨C Friedman..¡®small.or.. Leontief.that.Then...just....any.it.a..that..have..at these.eight.to..to..... can..

. you respond! ¡°You must bear the consequences of freedom..of.¡°I am your choice¡±. Hayek Institut 95 .choice!¡± Friedrich August v.

run away...it!¡± ¡°Imagine...a.students¡±.experience.would.no.you....in.bus!¡± ¡°So.it¡‾s...to.Psycho-philosophy of Business Psycho-philosophy of Business ¡°To..........would..with..be..deal.I.w anted to...you.leave.own...one....Never .would.discussion..now...have...I..There..a....crowds are.a.ask! ¡°It¡‾s.choose..with..this.I.the.I....surviv e...would....crowds!.students.say! ¡°That...Go..within..b e no questions! All of them would just listen and write! Probably someone would....don¡‾t..from..early.chosen..I¡‾m.their.crowd?¡±...only.difficult...amazing.like..create.to..ask.be...leader!.illusion...had.having..20..more.....them!.for.problems!.courageous!.and.hidden.If..my.that......do this. you have a chance! If you start .it. .individual.straight...you....Go..is.lucky...catch....could.crowd.if.straight...you..cowardice..to.....know.two.what.how.than.football!.this.much.honest.at...originally...I..think.......from.be.to.but..you!...

...mother..it.are..the.the.......much..his. .You...these.experiences!¡± ¡°Professor.you..before.a. you are finished! Freedom of choice!.children!.you.person. opponent¡‾s motivation.from.than.than.Always.inclined. .gratitude!......I¡‾m..to offer.more.to run.to..lioness! And don¡‾t underestimate the resistance of a doorman you insulted or overestimate the support of a crowd which claims it would die for you! An insulted.is..but..resist.estimate...brain!.Never..the..more.a...a...heart..strength.beg in...your.can¡‾t..one!...touch....comes..But.fragile.even.my....attack!.wrong..motivated..to imagine how much courage..man...you....Perhaps. ..of.. strength and resistance can be lodged in one individual.is..Every....

my.all..only.colleagues¡‾..my..development..are....at.has..confusion..You.potential...challenges..a..treat.sounded.students... which is self.of.your...let¡‾s go back to self.young...you.still..supposedly.standpoint...moment.....actualization! At the same.everyone..alike!¡± ..believe...elitist..st udent and. .as.....achieve self.from..actualization and the hierarchy of needs! Let¡‾s....few people can reach the fifth level of needs.since.a.to .of...a..For.look.them.the....seem..living.limi tations! How do you connect to self.and..actualization what you have said about human development?.the.in..I......who..time.that.a....to..actualization! The stories I have heard about you confirm this second viewpoint!.

...me.I...so.you.to take.you.¡°When.pass...them..goodness.that.know..them.exam.just...hoped.....all.well.exam.pass.needs!..book.can.your.the.me.same.have.....If..student¡‾s...so...I.. you only.sakes!.a mark!¡± 96 Friedrich August v....I..........your.basic.woul dn¡‾t.....had.¡± you say! ¡°I began to think I wouldn¡‾t have.to.....the.to..you..got.pass.love..........the..treat.not.want..give ..one!¡± ¡°For.equally!¡± ¡°Please don¡‾t disappoint me now.were.to. Hayek Institut .needs.you.

.acts?¡± ¡°Well.dear.we..you.but.words..would...show your transparency in such a nerve wracking way? Didn¡‾t you tell me that nervousness....to..to.have thought.Do.buy.you..I.that..You.accept.students!.you as...learn.ask......gap.....and.that....have..words.have.it¡‾s.the.felt.better....understanding.should.me?.my..t o.between..relate........You.you......made..angry!.good.questions!¡± ¡°That¡‾s...your..that.insist that...being....you.all...and.don¡‾t..is..about.well....are.would.....that.it!.you...and.think.forget.own.flattering..m ! Now..that.....have.....be.persuasive..I..you?.t houghts when..suddenly....but.Psycho-philosophy of Business Psycho-philosophy of Business ¡°Professor.do..I....opinions!¡± ¡°Students..Who....colleague.all along.seemed...our.I.made.you.accept the..from.who are collecting feathers! How can I....than.really..you.intentions...I¡‾ve.professors!¡± ...proved.very..me.....your....professor.their....don¡‾t.your.was..fact.outwit.please ..You..should...caught.

don¡‾t..question and..brain..tell..from.Your.is..more....that....analysis!.sprinter!.are....curiosity..I.an.careful.relatives.thoughts....frankly! I respect you so much...an..ar gument. ..If.All............. however.argument!..are.you..can..¡°I.probably.. they.everything..know.one...think.stop..professor.comes.you....my.would.itself.whom....find.bel eve you would let anyone willingly beat you! You are more a marathon runner than.my.this....discussion.. that I would never reject your opinions without..a. too.don¡‾t.believe.that.is.to..right. .I..I...my. are human!¡± ....you.....you..wonder..I...I.afternoon breeze!..a...argue!..always.you.let¡‾s....arguing!.those..I¡‾m.tickling.with.from!¡± ¡°You are quite right! Professors are also conceited! Well.of..this.if.apart..go.where...rare persons. then.didn¡‾t...you!. .like..an.of.back...the .sprinter!.....I.like...

.like.going.you..do....Als o.Don¡‾t.¡°But conceit¡±..work.if....far!¡± ¡°Don¡‾t..I.of...is!...be.angry. ¡°doesn¡‾t lead to development! Isn¡‾t vanity a characteristic..mistake!.an.month¡‾s..too.so.gasoline...me.a student.it.some.a.people?¡±....at home under your ..aggressive....you.a..don¡‾t..aggressive..you...ask! ¡°Yes.afraid!..forgiving..livi ng....station.seem.that.. are not the cleverest man in the world! What background do you have?..made..I¡‾m.impression..A....for.person?¡± ¡°Professor.Tell.....But..the..of.....at.schooling.ask....what...I..that. you say.give.I..forgiveness..think!.me!.routine....I...yo are.make..you.earlier.afraid........

..something.only. and..useful...care.day. Hayek Institut 97 .the promise that your energy may produce...some.the.parents..in.future!¡± Friedrich August v...

.would.older.just. to..I.treating..being.brought.were.young....normal¡±.aggressive!.tolerant than..glad....be.flexible.go.you.have..want..I.¡°if.no.more.see...me.must....mea ning..older. you are showing it instead! That¡‾s the basis for real personal development when young people begin........that.about..am. long...more...were...note.I..that.......to.feeling...their...bones.....flexibility...both...up..that they.lived!¡± ..are...Psycho-philosophy of Business Psycho-philosophy of Business ¡°I.nor..need....you are....young!.concei ted!¡± ¡°Congratulations! Instead of me showing tolerance.. .more.they.equally.look.are.say.conflict!.before!¡± ¡°Since.....the.....you.expand.and....are.....too!.are.aggressive..We...talking...butterflies....you..ones.But..squeeze.it.now. ......people.old.they.I....don¡‾t.to...want.you.to.create.flexible.professor!....am..back..matter how.tolerance.know.harder!¡± ¡°It.neither.But...Let¡‾s...limited.not..to.it..what we..

.......you..conversation..still.the.is.a.enoug to.all...question!¡± ¡°That¡‾s.and.......back.By.you.disappears!¡± ¡°Now....with.....more..called.our.and.Let¡‾s.you...business!.. this.have..o f development.¡°I..butterfly.solutions!.somewhat..a..a.reconciliat ion...opponent¡±.is ....your.a.that.about.disagreements....results!.economics..and.about.of...of....arguments?.we..forced.¡®butterfly...I. let¡‾s continue our conversation! Shall we agree that the discussion of development....We....start...simply...but...not.be..spirit...to.....are..ultimately..economy¡‾!.respond!....shall talk.worthy.go.l g aside yours and mine.that....¡°You¡‾re.He.¡°You.saying..when..are...no......back.to..feeling..discussion..young.vanity.reached.reply!.the...A..economics!....conflict!¡± .essence.......young..have..young.that.the.and dies.the.Nonet heless.. is a great limitation on Montenegrin development! What¡‾s.so..view?¡± ¡°Although.we.it¡‾s.to.is..with.causes..nature.me¡±..fine...have.

developmental..we....are..we.¡°I....your..if.book?.peace?.If.say.....You can¡‾t....say..I..me!..Shall....conflicts..that mean. Hayek Institut .....you..go.to..phase ?¡± ¡°There are endless conflicts and discussions about development! Development contains a friction of ideas and interests! This is called dynamics!¡± ¡°Well¡±...the.book..admit¡±.make.will..Does.....your..¡°there..that..echo..without.will.when.in..normal.over!¡± 98 Friedrich August v.are....I..dynamics.and leave....me!.you...my.get... up.further.no.happen.What.is.......development..harms..¡°that..be.hear.

why didn¡‾t you...he..so.....rid.activation.think¡±...dukes?.it.Macedonovic¡±.than..who..speak.can.mark!¡± ¡°But.I..I...better..out.you.wanted.can. here....mark¡±.me.as.dukes.a.fo l..a.me...you!..Give..who.¡°Kanjos.the.. you say! ¡°Do you remember Kanjos Macedonovic..I.be...that....seems.a..you..stop!...are..have.in. then¡±........obey.that.¡°that...a.someone..student¡‾s..want....be...Psycho-philosophy of Business Psycho-philosophy of Business ¡°Don¡‾t...achieve.that ¡°better.is.should.That¡‾s.o the.mark!¡± ¡°And..blackmailed.with..self.you!¡± ¡°Please.you!¡± .told.all..your.else!¡± ¡°Well.people...man..reply!.men.Lets¡‾.discussions!¡± ¡°I...to..is........your.reply.all...for your.act..you...must..question!.me....student...can.than.blackmailing.don¡‾t...o f....I am. you..you.....like.get...want...to..with...a.me..Well..found....Montenegrin..without..I..tell.....to.book...with...

you..could. ..give.Adler.whil e.in..you ...is...enroll.got me..Yes!..a..your.deserve.we...I..spiritual..if.great..be..prevail.......equal!¡± ¡°No......much more clearly the purpose ...difference...professor!.definitely.order.¡°Yes!......with.is.says:.....lectures!¡± ¡°Oh..you.disease!..know.begins.Alfred...But..sick.a.all.got..I.pay.....We.student......as..yearning..back......to.it.my.as..don¡‾t....in.¡°I......We.aren¡‾t¡±.we.power.can..life.rejoin! ¡°I agree! You asked me whether vanity is a limitation to development in Montenegro?..is.It.a.action....Montenegro..man¡‾s.him..becom es strong.London.paid.to.to.you.you..must.a collective..go.stud but....to...the..and...professor.is..¡±.va nity!.for..get..in.a.the....¡°When.I...as.is.It.......vanity..so.see.enroll....limitation!.there..you....must be...your..say!.causing.are..what..to...and..that..there!¡± ¡°Yes!.

conceited.of .loosing.else!..about.must..life ?¡± Friedrich August v.tries..in.man.....the.him!.othe rs...Montenegrin.life.it.mean.his....surreal.become..somebody.what.to...make...constantly.....others.real.about..does.an.on...impression...greatly....the.context..triumph!.blame....how.to......with his.action!¡± Vanity......a.... Hayek Institut ..and...... self.practicality.of.possible...and caring.righteous..of.what.of power and predominance! His life becomes an expectation..He is always right while others are always wrong! Conceited people are full of themselves.disease!¡± ¡°Professor..put..vanity.think..Such.man.on...hampers.in.. mythological and vain. not practical and full of vices!.freedom.....usually..thinking...is...It.combine..contac t.that.Is.development?¡± ¡°A..a...to.

99 .

is.you.we..completely....To..Montenegro!.for..respect facts...discussion.explain..is always to blame for all the problems: the president.not.Psycho-philosophy of Business Psycho-philosophy of Business ¡°I restrained myself.look.is.. professor...reality.overcome..have.. politics.to.with........must..and.to. It.else.and.see......that. when you called vanity a Montenegrin disease!. which leads...... feeling sorry.you..parents!¡± ¡°I¡‾ll.to.have.agree...a disease of ¡®small places¡‾! Instead of an open difference of opinions...now.traditions!.disease.vanity.honest!...to..obey..don¡‾t..generation.thinks.but.You...compromise.be.I.face..I .to.Someone .it¡‾s..apologizing..right..When.face.....you.it. professors.ourselves!....is...a..which...are.I..you.it!......and...th em!¡± .or. the state.at my....them..limited...Vanity..about..constantly.. ....that.everything!..

me.against....the.....to..own.praise.That..explain.¡°Could....one¡‾s own..my..in..blinded..dominance...in.....to.ourselves.impr ess on.own.you.....by.they. where you must develop the knowledge you learned at the Economics Faculty! Is it possible to find anywhere...the.of.apologize.values.happy...same.by.¡±...¡®Full...shoul d.be....else and.we..Circle .that.this........at.that....means..please.here.make.importance.such.M ontenegro!.by.praise...the..... .to...but....is.This is a place where you must ¡®do business¡‾...ask! ¡°Vanity.be...masochism...ego.is.more.......clearly.Lilliputians!.one¡‾s.this....real.others..you...the...to..have......sickness!.one¡‾s.only...else.opinion.it...land.role..need..everyone.and glorify me! I lord it over the rest while others are viewed as pawns! I am Gulliver..is..the..of.as.I.call .I.by..time!.their.

other..¡®small.boring! But I do think that vanity is an enormous barrier to personal and national development! Everyone will tell you this.to....Sickness¡‾! A man who differs from me 360 degrees is facing in the same direction.. you...ask! ¡°I...enter.possible.it.discussion!.become.It.and.....might.Montenegro..the.I.in.us?¡± ¡°Is.vanity. but no one will admit they are conceited! If ...to.phase..places¡‾?¡±....overcome....new..between..Where¡‾s....of.want.a.am!.don¡‾t...difference...

.me¡±.sense.......work against the interest of the community! We say that vanity is a sickness in Montenegro.have.mind!.view!....oth er! Which.Montenegrins..a..is. Hayek Institut ...conceited....learned...you¡‾ve.my.a.call.generally..in.psychology.....studying..from?...agree with.I.narcissism¡‾!¡± ¡°Maybe.community.¡°but..is.of.vanity..Thi s... then where does Montenegrin.In. .correct?¡± 100 Friedrich August v.This...you!.come..what we....you...key.people.on..¡®Montenegrin.that..but.have.never...reply.....I.there are no vain people in Montenegro...that....convince..the..is.question.

...Montenegrins...find..f alse.and.Montenegro....invisible........Montenegro...evaporates..to. it becomes smaller and smaller!¡± The myth..is..of..series..Psycho-philosophy of Business Psycho-philosophy of Business ¡°I.altruists.On...form.world!.in..the..greatest...true...the illogical! As the writer Boro Krivokapic says: ¡°Only Montenegro looks larger from a distance! As you come closer.of.greater.....be..don¡‾t..is..strong.....Montenegro..claim.a.unselfis hness (care for the community)! But surface and the essence are completely different!.event...grouping ...we..extremely.here!..we.enter.any.is.are.far.ambivalent!.and.I.in..and...In..know!.clash...glossy!¡± ¡°Is ....reality.t he..and...are......essence.But the.really.th at vanity here is stronger than the sense of community! Extreme selfishness (vanity)..surface..contradictions.of..less.than.the.the..a..visible.all very.....the.in.

...business. Synergy.career..of our.....synergy?¡±.said..a.very.......same.to..was..synergy.to.....true.selfishness.when...¨C.other.ask!..activity..in.immoral.......personal and national development possible without a sense of community...of..priori!....is..where...though...¡°Is.seen.The.about business! Isn¡‾t that so? Isn¡‾t synergy about unselfishness? The question is whether.as.possible...harmonization..belongs.that.success?¡± ¡°Business.were...to.is therefore.surprised...it.....related.busi ness.....each.next..busi ness?.everything.ate.a..and.... to.word.an..I....make.and.the.a.or.. of.top ic.as....men.satisfy their egos! It .success! It.interests ¡°Professor.unselfish.synergy.seem to be...the surface it is a topic which doesn¡‾t..suspicious.understood.unpopular....is.you.is.generally.discussion! On..still.of.and..you..was....logic.the.......

say! ¡°Yes and there lies the problem! Lots of people want a ¡®Montenegrin market!¡‾ To them.. ..groups.to...that.still..would be a catastrophic error for those of you who want globalization..there.you.life¡±..way!¡±.... local but.....want.. ¡°That...a.think.to.a..good...classes.. closed market and national capital shared among people in some fair way..think...live.life....and.are... that means having a local currency..that.and.interest.means.good.who.

in and increase..you.....of. Hayek Institut 101 .competition and.the.the.and.structures ........market¡‾? Do.market.competition?¡± Friedrich August v. through government.market.If.......the.open.that someone...world will come.you...administration!....there.organization..from.up.to.a.production!¡± ¡°Professor......monopoly....destroy.meaning.of course.you.the.such as.oligopoly....¡®Montenegrin....domestic..me...is.outside..of..market...dang er..would.the.institutions.explain...mean..

.within.. .Well..A......the.is..that.....whole..inhabitants.imaginary.size.is.the Montenegrins doing today?¡± It¡‾s the result of our mythology which made sense..market!....3.......famine...as....EUR..not.....question..when.market.geographical... hunger..in..a.kilometers.¡°Monten egrins think..w hat. So.market...earlier.times....Djonovic.economic..or services.has..every....were..coa stline..the..of.of.GDP.....as.real..capital!..Never.13..billion..and.real...posing.discussing..us!.the.size.power!....M ontenegro we.and..are.....if..bounda ries and.also. meaning that one...human.its.forget...the..only.as available..able.of.As.¨C.there...a given.one!..approximately 650.. .the.day:.000.market...and.In.of......an..demographic.territory.the.......is.a.the..1.Certainly.of goods.....to sell only a certain quantity.world.size.limits.of 293.purchasing.says:..Psycho-philosophy of Business Psycho-philosophy of Business ¡°First of all I¡‾m thinking of the absorption power of the market..are.Nikola..own....when..act..a.wars..depends.square.well.the...today..world.major.kilometers!¡± ..resources..500..on..there.....quest ion the.on.

part.nations..us!..tradition of...will.Montenegro?...but. EU and China¡±..break.Zupanov .....system.against.....In..this.....the..Josip..large.we used to sing: ¡°We and Russia have a combined population of 300 million!¡± ¡°Continue the song which goes ¡°And we without Russia can load only five trucks!¡± ¡°Comparing.influencing.......inher itance! You..for.or.¡°It is really strange to compare ourselves to the United States. ¡°I.than.larger.the.action.......you..say!.old..a.that.the..their..up.. ...nations....of.spiritual..to.ourselves.ourselves....time..used..is.human.to...spiri t..of.linger for.hear.being.the..as...d ays..old.institutions...a.constantly..long.tradition.....our.Is...can..afterwards.relating.

observed..... geography and national character!¡± ¡°With whom..America. you ask....even.should.its.own.land.China has.rarely..that....our.times.is.. ¡°should we compare ourselves? Which countries.than.China¡‾s..It.si ze is 718 times larger and its population 2.......tha t..You.larger.is.... ..politics...regional.that...can¡‾t.say.the.protects.000 times larger! And this is to say nothing about the differences of tradition.....or. America¡‾s GDP.ten..thousand.that.models?¡± ¡°We should use Estonia. then¡±. history....development!..be.once noted!..of..industry..or.Montenegro¡‾s..

.than.and.are.account.differences..smaller.Lithuania.political.between.....social. the..and. Slovenia..c ourse.which..us!¡± 102 Friedrich August v...them.Montenegro..taking.. Luxembourg and the 37 countries..of. Hayek Institut ......into..

.exchange....of.it..the word..We.want.and..an.decreas e the latter! I understand synergy in terms of opening up a small economy.....our.our....simply..sounds.. ur opinion...reasonable¡±..is..say...beautiful!¡± ¡°I.about.importance!.want.Psycho-philosophy of Business Psycho-philosophy of Business ¡°That..some.Schumpeter.to...find.market...can..is......a.we.small...... in..But....might..disadvantages!.own.and.argue.to.of..a.should.what.wider....better..pride.of...that.you.....information....increase.and.or..the...and.bit.worse!.former......I. participation in.don¡‾t.larger markets!¡± .¡°but.perhaps..with. warn you that the size of local markets unavoidably influences economic systems and economic policy! A small country is a small country! Smallness has advantages..hurt..comfort...

economy...you.When will the Montenegrin League ever be strong unless we participate in the European League? Isn¡‾t the same true for the economy and .ask!.well?¡±.the.limit.we.at.marke t!.for...a European.want..... but when production...Montenegrin.¡°Montenegrin football or European League ¨C is that a good point of reference...to...is.and.as.market?¡± ¡°That¡‾s a good comparison! We all want to be good at sports....¡°A......issue.Montenegrin....the..it.economy.to..

..will...no. you ask.synergy!¡± ¡°But isn¡‾t it true¡±.the.European.market. do some English tourist agencies ¡®collect the money¡‾ when they bring English tourists here instead of Montenegrin .business? And sports themselves are a business! If we don¡‾t participate in the European League.be. for instance..or..there.. ¡°that there¡‾s an outflow of ¡®Montenegrin money¡‾? Why does Montenegrin money go abroad? Why....

.agency..agency .it.one.better.Riviera!.collapsing?.....the.if.should..people?¡± .....our.local..was.economy..English.Englishmen here.a.......when.us.Why..English...Is....Montenegrin.for...be eliminated in order to give the money to a Montenegrin one? Here¡‾s an example! Let¡‾s say that you and I are the owners of two hotels on the Montenegrin.brings ..agencies? Why should this money go abroad?¡± ¡°Isn¡‾t that the sort of thinking which has prevailed during the past half century.the..or.

¡°it¡‾s obviously better to have Englishmen! But the Montenegrin agency employs Montenegrin people! You don¡‾t seem to care about Montenegrin employment! Where does our money go? It goes to England!¡± Friedrich August v. you reply.¡°Well¡±. Hayek Institut 103 .

.that..itself.. it is a completely neutral transaction from a macroeconomic.. .It¡‾s......to.....the...moving..state...ask..open..and.. the left!.mother...out..to.or.If.paid..and..right....your.us?.she..then¡±.which..foreigners?¡± ¡°We should strive for synergy not closed conditions! I see synergy as .you.money.pocket..pay.Is..¡°that...pocket.liquor.Englishmen....Montenegrin.a...food..our.it..are..better.....the.paying..should... ..gi ves..up more.Montenegro.local governments!...taxes.you!¡± ¡°Does.like..rent..for...and.to.of.guests...from....a domestic guest pays..money.standpoint.Psycho-philosophy of Business Psycho-philosophy of Business ¡°That¡‾s not completely true! The money goes to the hotel! It¡‾s used for salaries...of..for..mean.to.

a.openness..result..complexity..this..openness..is...net!..in.....prices....efforts...fine!..being...po ssible..it.constantly..them.information..explained.have.understanding..several..many players.more.have....the....of.......to be in the net and powerful at the same time? What about fish which are caught.is..times...of.don¡‾t.the...game!.. if I¡‾m right....oth ers! How can we develop businesses without such information? I understand synergy..the..suppose.....as.Communication.with..information.the...as....in..a nd..information.The.as..We..I.the.....unity.become!¡± ¡°That means.sam e.....But.net?..during.be..of.That¡‾s.. of.an effect. professor.same.we..I..discussion my.of..on..the.of.the.m ore powerful.powerful!¡± .game is..new products!....important.in.to.need.exchange.development.played!.inflation....regard.community.and..we....It¡‾s..combined.and.effect....an.crucial!..where. ...you. that we need a network of communication!..

.if ..importance.to.but....teacher..not.a..should.knots.us.strands..your......wands.part.....there...to.is.to.also. ...how.men.In.be..you.the..children!..you want.more...do.what........or.¡°the.of.synergy?¡± ¡°Synergy can be explained by the words you just used yourself ¨C ¡®bound ...was..¡°It¡‾s.but...be.you...of...they.strand...the.easy.together....to.to.....in..companies!.th e.one.The.....comm unications between..and friendship.not..able...strand.two.two.or..this..net you..net has! It¡‾s like the story I used to hear from my kindergarten teacher about seven.the...to.a.....knot!....break.......ourselves....caught!.opinion...The.net.important..hones ty.it!...one.where¡‾s...To.be...the..so.do.seven...and.two....reply.explaining..won¡‾t..more..the...path...wands!..is.from.are.. If.benefit.description?¡± ¡°Obviously¡±..of..But.aggressive.the synergy.are bound.it¡‾s...from..the...by..defend.power..

..wands.between.. Hayek Institut .order!¡± 104 Friedrich August v.more....together¡‾!...resistance.energy...and..the....to breaking..produces..additional.binding.The.utility.

..with.those.idea.function......the..soldiers.produce.... same uniform!..faced...to.gives.....army........peak. professor! I though I understood you..the..easily..instead!...the.....kill......and. don¡‾t the uniforms..synergy.command:..army¡‾s.wanting..soldiers.Does.the.synergy?¡± ¡°Those..adopt.have been talking about through this entire discussion? For instance.with.that¡‾s.soldiers...whether.is...discuss...707¡±.are.good.questions!..If the...of..all.could.time.An..about.individuality.wearing..a.him..begin..some.policemen...goals!.to..have.t o argue..questions....with....yoursel f beginning one of my favorite topics ¨C chaos theory! But let¡‾s leave that for another.it.general.the.more..Psycho-philosophy of Business Psycho-philosophy of Business ¡°But wait a minute...good. we..observations!.Its...find..¡°Assault.You. but now I find myself.a ssault ..same .and..the.and..and..make.

....sellers in a market?.the..uniform.understood.synergy?¡±..a.sense.limited.the..in.ask! ..enemies..taken!....o thers!¡± ¡°Does...will.being.approach.then....market.by.... tolerance and freedom but freedom.stea l....707..never..also...people..or.buyers and.seen.... therefore.and..imply.a synergy.not..from! The emphasis is on cooperation...of...there.The. helps to unify the behavior of the soldiers and to give everyone the same goal!¡± ¡°The idea of synergy also emphasizes the coordination of individual behavior!..are.as..be.it. understanding.between...to.individuals...you..of.not..Other.the......others..Is....peak.freedom.

a.invisibly!¡± ¡°You..you.a.kind.v ry intuitive!¡± .go.as...of..ask..suggest! ¡°What..anticipated..to..you..of..network...is.and.network¡±..information flows..communication.¡°Yes.synergy....was....also.... that¡‾s exactly the case! I see market synergy as a synergy of the respective interests of a buyer and seller! The mutual trust of partners in a business....you¡±..through.to.which..I....a...back..the..described.going..synergy!¡± ¡°Let¡‾s.was...I..say.what..¡°You..results...synergy.are..exactly....

thoughts.I.what¡‾s.are.cou ld see...invisible!¡± ¡°Exactly¡±...was.about... tied together tightly.example.have.to ask you to explain to..individual.you.your..without.of.reading.... Hayek Institut 105 ....that.a little more detail...knots working together! Aren¡‾t the knots always in the same place..¡°You..invisi ble!¡± Friedrich August v..............you say! ¡°I.suddenly.fishnet..But..freedom?.I.wanted..to..an d.the.that..wanted..talking..strands.what¡‾s..where.the.me in..say..we...meaning.

a.sense.business!.man.discussion.sent ences are..back....I.says:.want.important...to....thoughts. and.business..can..of.....that..beginning.a.and.whose...a...When.w orld...res ult.start! But.results!¡± ¡°Professor.had. the..in terms of ... it¡‾s.produce.told...Kipling.dreams.is also a poet! I have met many real entrepreneurs! All of them have had something.Their.think.you...tell..done..are...... since.always.you.me.way..busin ess...are....I .it..poetry!.Don¡‾t¡‾.make...when.....financial.never..of..special..concrete.if.is...the......doesn¡‾t.creates....about.business...think....has.....who.subject.....businessman...is.understand.dreaming....is......to.as.it¡‾s..them!..our..up!.loss! But.we..to.a..is.dream......poetry!....Psycho-philosophy of Business Psycho-philosophy of Business ¡°First.never..inside.it¡‾s.practical.of poetry!...of..Their.part.our discussion.the.....a..the..another.. although....your.you..dreams.In....Or..business.different!.....of.at.a.not.think.to....I¡‾d give.who.Business.of.profit.that..you.put..been.s ense......as..do......poetry!¡± ¡°But.and..¡°If......I.he.tangible.by...matter.course..business...go...all..maste rs¡±.I....it. of...have to see the invisible! I don¡‾t mean.in...too!.an.

.....about essences.to......go..prisoners.richest.these..commonly.judgments.could.by..ma tter! To be able to explain and understand what lies beyond them is the precondition.They.....beyond.and....held..without.or.They.surface.let¡‾s.the..are..doing..professors..tangible!.But.prejudice...see..more.idea!¡± .molded.people?¡± ¡°I.i nvisible web!¡± ¡°Not quite yet¡±...successfully!.don¡‾t.care. you urge! ¡°Doesn¡‾t what you¡‾ve just said mean that philosophers.and.back......for.its surface realities through sight....what.opinion .to..it¡‾s.less.lies.and apply.of.which.should.or....done.are....exactly..inertia.these..everyone.business..be..the.............don¡‾t..among.But..beyond..have.... touch and measurement! Most people. .limitations...that..what.is.th ese limitations!.else!.

.understand.well. poets and professors are not interested primarily in money although money sometimes results from their work! What they create is something....All.different!.ask! ¡°The...surface...altogether..you.....thinking!...to.characteristic s!¡± .and..you..was.my.honestly. goal! Philosophers.start..¡°Which...urged..essence..But....its....as.idea?¡±.which.idea.that.as.its..I wanted to say here is that people who create are similar deep down inside! One of their similarities is to see the world..

.sees!¡‾¡± 106 Friedrich August v..brain.professor....the.you.to....looks.but..remember.us:.¡®The eye.philosophy....of... Hayek Institut .¡°I.¡±...¡°who..a..say.used.tell.

is...true.the..who. .be.such.you..understanding.reply......But....lea rned! In.would.can¡‾t....is.to..what...I...The..that.and..Dostoievsky..high...Selimovi c...important...becoming..that flows..your.fine.You said.languages....literature..I..out.is.is.school!.help ful...was.that.It¡‾s.in..school!.was.wooden.what.professor.in...sticks.you......view..will.important.minds.teachers.instead.primarily...it.. ..be.lecture.business!.kind....music..to...Goethe!.more.remembered...and.the..teacher..and.What.secondary..chemistry. literature! In.a pity.your.a..I. Shakespeare.you.of.Pushkin.to...most.people..Psycho-philosophy of Business Psycho-philosophy of Business ¡°Could you have ever imagined that the thoughts of your philosophy philosopher.............said!.from.is.than..Andric.from.. our hearts.comes......what.studies......specific.force.in understanding..and.you.back..and.a.which...a...things..school...of....used.synergy....cle r that.synergy..de dicating themselves to awakening passion and motivation in their students .my..synergy..........history....and.math.Is....as.understanding.W hat was....many..even going.¡®learn¡‾...literature!.learn........you...to.there..the...yourself.philosophy..does.business?¡± ¡°No¡±...teaching.....learned.kindergarten.elementary.professo rs!....of.from...comes.reality.synergy?¡± ¡°Yes.to.¡°or.me.in..of.open.it...same.of.....the..of..learned...that.arts! ......But.to...

don¡‾t create.by..playing..Synergy...toddler?....aren¡‾t.can¡‾t.Synergy.imagine..groups!...clearly!..from.they......the.......from...no!..in..mother!.were....situation.you......Synergy...Let¡‾s.you.Catastrophe!...see...Can...personalities!.synergy!.....And.to......learn a...Indifference....of.both..given.more.you!.You.from. tears and.weeping...is..simply.. not some ..waken..to.becomes..a..the..have said before I am stressing the importance in business of an invisible communications network.possible.comes...learn..that.their.comes..even..business!.....much..teach....reply!.I ...are....Imagine.....onl y..more!.net.a person..the..discussion.a .a.want.Imagine.and developing.child.more..obedience....or.to.things.teacher..been.a.Chaos!..suffering!.....the purpose...Children ...when.learning!¡± ¡°Excellent¡±....no.once..or.action!.you..much..aware.to.and...which...to....suddenly..you.language.what..this.its possibilities.they.the.go...awakened!.to.not.individua ls..understandable!¡± ¡°No.newborn baby would learn a language in a school or where lectures on maternal language...¡°I.back..repeat.To... not.I.has.of.train.

..invisible.¡°Should.in....we..difficult.....safe?¡± Friedrich August v. Hayek Institut 107 .Is.from.too...to.material web consisting of a metal framework!¡± ¡°But....reliable?¡±.our.return..y ou ask!...a.it....something invisible?.....expect..be.these.money.are.and.communications...invest..

they.go.Anyone....surprised. ...sure.when.is...taken......and.is..so.money!...been. like...ball.risks.the.points......be...also...their...were.he....surprise!..broken.of.ball!.lose..that.where.he.is....should..money!.a...faces..matchbox.he.............their.they..and..is....had....and Jugoskandik.must.hail!... .It.Ba nk.is hidden!.How delighted.Many.bets.when. return on.the.....one.are....the..the.the.seem....thinks.thinks!.there.cha in was.and.....Dafiment..earn..it!..expecting.finds.when he.he.the game where the ball is hidden under one of three matchboxes where the observer.economists.on.....form.in..to...examples.........he.storms.in.enormously..he.bu siness! Remember the discussion we had about life at boundaries and about the farmer.hidden.the.Psycho-philosophy of Business Psycho-philosophy of Business ¡°Those I have met who put their trust in safe jobs or safe investments always..safety.not.sure.about the .People..the.would.into.pyramid.It.and..Speak ing.ball.was.were.disappointed....lifts.by.Typical..once....to..the box.he..good...knows.....Bank!.which...How.no.

.... you exclaim! ¡°The .own!¡± ¡°You wrote in another book..in thoughts.day....and.than.mother.rather..bond¡‾ ¡°So synergy is invisible¡±.in.is.confirming.that..¡®the.comes.In...from.child¡‾.......energy.buildings.we..of.and....invisible...day..don¡‾t.strength..lies.¡®my..such.reality. as:......the.language.to. I always say it¡‾s stronger because it has an energy..of. of..machines?¡± ¡°Yes..and..have expressions...thought!..¡®strong love¡‾.word..its..thought!......energy.. that energy lies in ideas! And Bill Gates..the.the......and.....the.said..business.of.inseparableness.. professor.our.assets..speed.strength of what¡‾s invisible..energy..my.of.Is...

.its...tran sform.spider..t he.parts...We...mechanical.two..writing.invisible!.the..not.comes...the.This is..you.by.. ..of....purpose?.case.play?¡± ¡°Imagine.what.the.......to.......description.posing.of..know.do...essence.are.spider...the.its... can¡‾t a fly simply break the web and escape? In asking these two questions we can see the importance of (a) speed ....the essence...whole...how.spider..web!.For..of.on.into....perc eive..spider.In..catch..does.but..coordination.of synergy..the.my...First.What¡‾s..and...that .questions!.flies!.and..the invisible in business into money? I transform my thoughts into words and sentences..fly has been caught? Second.But..the..how..hand.....the..a..brain!.effect of cooperation and the effect.a.web!..can..by..

.(b).one....organizatio n.network...immediatel y.use.the.spider..spider¡‾s..is..person..of.and.the..organization.....of.transmitted...will..from.the.until.speed...and..information... Hayek Institut .That.the.fly..lower...a.a command.who.the........is.gets..is..the.reaches....spider.it!¡± 108 Friedrich August v.......to.....the information....rea ction! The key advantage of the web is its speed of transmitting information! Wherever..it.wherever.a.the.is..of transmitting.le vel to.where...spider.advantage.the.higher.reacts!..and.information.over...

.explain.But..least...appears...each spider..it!.and...one..I¡‾m right....be.when....it.to..it!..argue.spiders...Each.....the..to.or......better ..don¡‾t...Psycho-philosophy of Business Psycho-philosophy of Business ¡°If I understand you correctly.fly. we are in a communications network that gives us quick access to information! The fly that enters the system.could.only....see .of...in..Is it better for each businessman to search for information and keep it for himself?¡± ¡°That¡‾s the .to.... professor....answered..this...the.theoret ical.we..the..I.if..synergy.that.this..provides.in formation!.catch.one.Isn¡‾t....no.business.be.catch...can¡‾t.I supposed.separately?..hits.s everal spiders.it!.the..web.if......share..purposes.has.said.information!.spider.....its.hunts....Nature..will.this!.case.spider.own .same.If...For...it..web! In.will..there.race..me..at.......

difference between the tangible and non..tangible! Although material..things..decrease..when..you..share..them..(as..happens..when..you..sha re..a chocolate with someone), intangible things increase! When you share your idea..with..a..poet,..for..example,..both..of..you..become..richer!¡±

¡°That¡‾s right¡±, you say! ¡°We both become spiritually richer! But everyone will..say..you..can¡‾t..live..on..ideas!..You..can¡‾t..¡®eat¡‾..information!¡±

¡°First, we must understand that information is the only resource in the economy which is enlarged

when we share it! Sharing information between different people in business produces synergy or energy in a communal sense!¡±

¡°Professor, it sounds clearer now! You destroy prejudices! What you are saying..is..that..when..we..obtain..information,..those..of..us..in..business..o btain..new knowledge,..new inputs, which move all of us forward! On the basis of new information each of us should act in a manner

which maximizes profit, not jeopardizes the profits of others! By trying to keep everything for himself, someone..destroys..the..possibility..of..cooperation!..Am..I..correct?¡±

¡°I..think..you..are!..Cooperation..with..others..is..one..of..the..sources..of..syn ergy, additional..energy..that..speeds..your..own..growth..and..that..of..others!¡±

¡°That..means..then..that..synergy..produces..acceleration!..Isn¡‾t..that..true?¡±,..you ask!

¡°That..sounds..logical..to..me..although..physicists..might..be..led..to..attack..u s..if..we tried..to..enter..their..sphere..of..knowledge..which..is..a..closed..field!¡±

¡°Therefore, sharing information in business through synergy,¡± you note, ¡°increases..our..profits!..Wait..a..moment!..When..you..spoke..of..Adam..Smith,..yo u

said..that..his..book¡‾s..title..in..many..textbooks..is..¡®The..Wealth..of..Nations¡‾!..Bu ..is Friedrich August v. Hayek Institut 109

Psycho-philosophy of Business Psycho-philosophy of Business that correct? I believe the correct title is ¡®An Inquiry Into the Nature and Causes..of..the..Wealth..of..Nations¡‾!..I..remember..that..Adam..Smith..came..to..a ..very simple..conclusion..about..the..wealth..of..nations..¨C..the..division..of..labor! ..Isn¡‾t..that also..true..of..synergy?..Perhaps..not!..I..am..confused!..Is..wealth..increased ..by..the division..of..labor..which..causes..specialization..(sharing..information),..as. .a..result of..which..we..become..more..productive..or..does..it..come..through..the..syner gy..of cooperation (the exchange of products between specialized producers)? What¡‾s..the..secret,..professor?¡±

¡°The secret lies in creation, in innovation! That¡‾s the key to success in business!..But..that¡‾s..a..separate..subject!¡±

¡°Professor,..will..you..please..continue!¡±

¡°It..depends..on..whether..my..writing..style..can..be..easily..understood!..This.. is not a discussion about events or peoples¡‾ preferences but of success and failure! This is a discussion about experience, not mysticism! The aim is to understand..the..importance..of..thinking!..Only..thought..can..create,..make..t hings, and..bring..innovations..into..existence!..But..most..people..want..descriptions !..They like to..live in myths! Most..of..us..are guilty..of static thinking, of preferring..a description or explanation of something! Explanations rarely motivate or initiate action,

however since they are oriented to describing events or impressions!..It¡‾s..educated..speech..that..gets..the..highest..level..of..praise!. .But..it also happens that some people make good descriptions of something! The problem..is..that..they..don¡‾t..recognize..what..is..real!..Understanding..what..yo u..are taking about, not just describing it is essential for success in business! To understand something means to recognize its reality! What is typical in Montenegro..is..that..we..say..we..know..all..about..someone,..can..give..thousa nds..of details..about..him,..but..when..we..meet..the..man..himself..we..do..not..know. .him..at all! The same is true of such things

as prices,..information..management..and banks!..We..can..talk..nicely..about..them..but..our..ability..to..do..something ..about them..is..weak..or..nonexistent!..We..are..very..¡®clever¡‾..but..even..more..inefficien t! To..be..able..to..act..we..must..understand..reality..and..practicality!..That.. means..we must concentrate on processes, not on events, to analyze how and why something has occurred, not to accept it as a constant value or axiom! We must..test..conditions..and..the..logic..of..events!..When..something..happened, ..who was..the..first..one..to..observe..it..or..initiate..the..idea?..To..understand. .reality,..then, means..to..follow..up..the..logic..of..the..process..with..motivation..and..not. .just..listen passively..and..repeat..the..story!..We..need..to..learn..how..to..develop..the. .ability..to change our attention from describing the events to the process, from the 110 Friedrich August v. Hayek Institut

Psycho-philosophy of Business Psycho-philosophy of Business description..and..explanation..to..the..ideas..and..thoughts..which..created..th e..idea! We..need..to..change..from..discussing..what..has..always..existed..to..the..que stion..of how..and..why..it..exists..and..who..was..the..first..person..to..recognize..or. .initiate..the idea! In my view that is the key underlying need of restructuring ourselves mentally..in..order..to..make..creation..possible..and..to..search..for..new..cr eativity instead of wallowing in inertia and indifference! Business is creativity not imitation!¡±

¡°Although..it..may..appear..that..creativity..is..reserved..for..the..chosen..ones. .and untouchables of this world, it¡‾s well within the reach of everyone who understands..that..energy..is..in..our..thoughts..and..that..only..the..awakened ..mind can help us

....mean...mutual.to test....resemble.with.market..feel.says!¡± Creation ¨C Depth Of Thought Or The Spiritual Need for New Ideas ¡°Professor.I.go..and.or.the...f or.a.result...doubtful.. .creativity.....is.while..long time!....the..and..possible.trouble.don¡‾t...I.had.As.myself.like....connection.creates.would..creativity.goes.You.already...to...of..crea tion! Does...without..trade.which..friend....Synergy isn¡‾t...word....Colombatto.a.companies.on..know.free..action.deserve!.I...all!.Creativity.the.have.ask..creativity!... told ....I..In.parents.then..or..I¡‾d.. .....Enrico..a...several individuals...o f..movement!..to.want..teams?¡± ¡°You are simply terrific! We have young people here in Montenegro we don¡‾t.the.I...question...your......creativity.at.firs t....of...to.that..you.to create! Awakened though creates synergy which stimulates creativity!. as.need....call.synergy..that.have..for.synergy.my..synergy....about..

part.Hesse¡‾s....Belgrade...the.and.pointing.world!...always.is..honesty..to......which.way..of..once..are..obeyed.reminded.becoming.right.school!.was....and.Sinclair.......writer.you.v ery.leav ing the.....of.messag e is...related.parents!.. Hayek Institut 111 .was.chastity...father........and...real.Dusko..they.great.world.poetry..to.a.the.feel..and.is.like.you....ask! ¡°I.where.familiar with......children.Radovic..s traight..his...world.children¡‾s...Sinclair!.the.remember..world.of.called.love..of..am.related..This....This.his.lines Friedrich August v...said: ¡°Beat.creativity?¡±...if....little....when.of.creativity!¡± ¡°What.entering.his.the.troubles..everything was familiar and certain and where life was generally wonderful! It was a world of clean hands and clean suits and good manners! Sinclair¡‾s parents were. discipline.in...way..was..It...... ...you.......parents.of.world..a.your. ..moth er..I...you!¡±..

his.. Demian...face... he wonders? His school friend.in...life!.the...good.of..parents¡‾...family.not...alien......notice..And....not.. those.in ..some..find...between.world...a.influences..hears..drunk.life!.fulfillment....this.Psycho-philosophy of Business Psycho-philosophy of Business leading..and..the..the..to..world...same....ambitions!....burglars.able..and suicides! As a small boy he is astonished that these two worlds can coexist under the same roof! How is this possible.to.that.a..is... .he.to.had...to...have.His...Sinclair starts.to. parents and.been....the..the.tension..I.world!.who have.stories.but some of the maids and servants are wearing unclean uniforms and are sometimes....murder s..real..secrets.of.Sinclair shows that he has matured by becoming .career...of..real.real.many.achieve.....noisy!.wealthy ..But.up.reveals..unfulfilled..and.to..about...

.I understand it clearly! I recognize the analogy not only with myself . which says: ¡°The bird fights its way out of the egg! The egg is the world!.would..it.of..destroy..order..You..the.is no...emerges.impressed.(the..an.world!¡±..new.by.egg!.himself! He receives a letter from Demian..T here.admit¡±.....and...new.world)!.you..the.world)........born.quickly...hope.I.egg!....first..you..I¡‾m...achieve something!¡± ¡°I.must.He.inside.reply...shell..be.must... to.......who.old..(the..world.comparison.a.an.h ave watched a chicken being hatched! How quickly it escapes once the shell is broken.how...¡°that...in....with.emerge...

destruction!.the world.related.of.a.. you will become like your father or mother.certain.parents!.obedie nt.but also with.to.that.to.Schumpeter¡‾s..determinism!..When..do.principle is related to...and...... brother or sister or some respectable member of your family! I was always told about my uncle .and.world....the.to.is.this.to.a.or.of.I.trial.world of..is....you..is...........this idea into........at.I work!¡± ¡°Well¡±.parents....it...and.¡°I..look.of.create..explain..It..to.action!.think..know oneself!.and.friends..in.If..and.a...whom..own. the.straight...study....c reative destruction.....call.to..my....principle.breaking.have built...get to.myself.you..thought.gr incentives.of..........see....or..way..a.....this.try..I...say..error?¡± ¡°Yes...the..solutio ns!....line.w ith..Hayek¡‾s.my.creative..shell.I..this.are..¡®wake.and...everyone..discussion.Is.up¡‾.

.any. Hayek Institut .in...explain..who...Stephen.you.were.papers !¡± 112 Friedrich August v...Newton!..books..to.or.And.....on..Decartes.taught.Chaos.one..recommended....who managed..says..gave..us..more.a.the. ..about..equation...start.relative!.I...theory..in.this..than.....that..Laplace¡‾s.Hawking.and. ideas of..business..We.everything....world..have...lectures on. school about.read.in.high.that.Einstein.....is....of...by.Hol e Theory! I realize that you have constantly warned us that the world is not linear.....your..Black.the..good...can¡‾t.France!.

Sinclair....have.confirm.Psycho-philosophy of Business Psycho-philosophy of Business ¡°I.the..no....With. .Albert Einstein!...Demia n.of.real.glad.and.....quantum..good...linear.say.of....Isn¡‾t.life!..reflection...Newton!.a.means¡±.continue.the.made.agreement..this..between..life or......exist!¡± ¡°That.there.paradigm.parents....and.machine..model...a machine!.have.like.you¡‾ll.reality.. ..a. .a.me......perfect.world..¡°that.Einstein¡‾s...world..Isaac.parents..may.doesn¡‾t..smoothness.Newton...are.you.you.functioning..is..is..headache!.world.the...we.....ways.and.the...o f thinking are based on different models! The world of Newton is a world of order...physics.our......a nd the..like...You.a good.give.two......that....is....physicists.. like.will say that we simplify things too much.that.a.Yes..that..analogy!. smoothness....Newton.way.the.Some...claim.in.. of course! But even the fact of that disagreement.of......of...so?¡± ¡°If...connection.created..am..

and.wait.. probably to....hel p.....the.quantum..world....connect.even.is...us.of..during.uncertainty.conversation....to understand.dynamics.energy..aim...trying. that cause and effect do not apply to it and that is a world you must face courageously.to.....is..are.have.else to do things for you! You are saying. uncertainty.and.someon e..so.not.more...business.in.to. coincidence and probability! The connection..live!¡± ¡°I...demonstrate..of. and causal consequences! The worlds of relativity.related.must.may..of...perfection.this.dare.which......just.world.....are...the..discussing.professor.that..a..am...to...we.risk............Your...this.all. I .ideas..physics..we.and.business!..w hich stir the world into chaos.world.for.you..

.us....to...which.one.to... that to progress... just as Hesse does.right.things.so....must.who.but..periods.are.much.to conclude.unconsciously..think...We.just.If.world.you.you..My.not...completing.f amily wants.motivate..a.world.say. able..consequences....of living....like.decide..I....tim e!...world.serve.is.a..come.in a......into the.parent¡‾s world!...which...as...soon!.business!..world..mentioning.....that. ..in France...you....after.only.France.that.for.mutual.your.don¡‾t.back.happen...him...we. Hayek Institut .so?¡± ¡°That¡‾s.the.on.That is one of the dangerous...mom ent.model.must...think....be.....a.model!¡± ¡°It¡‾s.....to........a....that.the certainty.be.determinism.bad.professor.a..He.answers!.an imitation!.that Friedrich August v...to...not.started.uncle.But..an d.of......very much.be..your..unacceptable.but..must.went..recall..creates..... lives..short.....Isn¡‾t.this.for..of.the...you¡‾re.has......to......shell!¡± ¡°We. fall.l ive.he..I.who..agreement.model.the......right.my...the.....of.are...Montenegro.returns.may.discussion.entering.starting.final.choice!..enjoy.of.agree..summer!.you...from.will....his.I.emerge.high school!....our....I.during.......generally..the.you are born!...to.want..

113 .

yo urself.. long before you begin your studies! Searching to find yourself.......develops us..stay..of..is...except...someone..maternal..to which they don¡‾t belong..a....see..owner.....and.I..find.it¡‾s.yourself.of certainty..Our..pushed.socialist.the. sharpens the energy of our thoughts...you...textile...tells.to...to...fair..parent.the..to.itself!..parents..that.is.their....Instead.your...must...of.by.life.of....the.are.problem... the.talented..of...distribution!. shows.state..lives.l anguage! Spontaneity.to.of...world..¨C........who.being.You.us what is the ¡®right .spontaneous.stat e.know.be...young people.world of.volition!....really.painter..in.also...in.. or a world which doesn¡‾t allow for their development!.a re..as soon as possible..imposed.must..education.too. a..and..world. .remain...presses.Life....of.and.....we.Psycho-philosophy of Business Psycho-philosophy of Business way..be.learning...parents.of..you.system.replaced....discovers..a. and develops ideas for business! What..if..that...like .by....your.th e.are...many..like.own.....the...get..a...that..in.world.parents.who..the...course...us..factory?.uncle..

now I suddenly see ..as.from politicians!.Many.my....Economic.standar ds..than.such.system.the.world which is at first glance a very mild critic but an essential one! I feel dizzy.. ...middle... it is to state authorities! It is a world of ¡°voluntary.. .....and..road¡‾...good.You...under..better...and.safe.Boetie.now.hear..that..cent ury!¡± ¡°Professor....parent al...world.into.the.lived..that.speaking.at...worlds.you...of.at....today¡‾s!..Le..slavery¡±.I...have..two..in.that..system!...Faculty...and.in...putting.are..told me.called.the.it..with...same.a.system..living.head.was..a........kind.that... professor!.... Instead of obedience and submissiveness to the authority of father and mother..the..time! .of.that..But.You.of..life.16th....which were.under...are.as.also.

.book..say..read..things in a new light! Wait a minute.sympathized.could.that......that!¡± ¡°I.you..recall.....I..when..I..Hesse¡‾s.really.. professor! I hope you aren¡‾t going to tell me that the transition we are making in Montenegro is actually like Sinclair¡‾s moving away from his parents¡‾ world into the real world!¡± ¡°Well..professor.. with Sinclair and his troubles! I recall .

.discussion.....Mont enegro moves from one world to another! Professor.have..Sincl air! So..the..world!..of.Then I.. I now see more clearly that transition is in one¡‾s head! It¡‾s a change of thinking on the part ..and..his naive lying.transitional..gradual....understanding.we..recall all that. about his stealing an apple and how the boy who was blackmailing him gave him nightmares!.with Demian..troubles.of..the.real..same..will.as.. which he did when he was showing off....Sinclair¡‾s.Poor.maybe.sort..

It.happened.you.transition.in..it.not.........same..is.simple.is.as.takes.to..professor..as...that.....of each individual..easily 114 Friedrich August v....Well.. .....wh ere.books.time!.can. Hayek Institut ..Sinclair!...the.sort of.in.that.way.

make.same.practical.are..punish.......to........people.who.them.. always want.you r thoughts.Radical....system.happy....organized along lines with their own preferences! They would have liked to construct what..done!¡±.Pandora¡‾s..write. ¡°First.agree.are still....or.about.forget..to..to.transition.which.old.....maybe.view.we.tha t...which.critics.people.liberalize..the...would. ....obey..liked.the.in.all.our......not.most..reserve.........orderly...about.now...aware. ¡°Second.for....box!...of...and..appropriate.means.think.in.. ..shoot one.an.the...comments.this!¡±.that.....I.I¡‾ll..laws. they.radical.system...and.. ....it¡‾s...others.just..pursue...Never.world!..discussion! .former.two..those.have.have..but.opened. ¡°You.system.further..Montenegro!¡±.living..purposes.two....Psycho-philosophy of Business Psycho-philosophy of Business privatize..in.their....for...should.don¡‾t..not.they want to control other people (whether consciously or unconsciously is irrelevant)!....just add...was.they....

.under..indivi dual.main..I...failure.system..the...it¡‾s true that many elements of our living standards were at a relatively...with. equality was suffocating freedom! That means that the old system didn¡‾t ....for individual.the...to.Next....downplayed..standards.in society were the very ones evaluating the work of individuals.two important questions for further discussion! To begin with where did the money for.was.role.stil l..the.want..Nevertheless..think that..Montenegro?.who...from...And.of.make.those.so..r oom.high.emigrate..........its..problem...r aise..come from..the...people.did.under the old system?.creativity!.I..old..the.....level..to.old...system!.many..why.development and high living..

he..itself!¡± ¡°My.his.of.which....reply!..left.replaced..wasn¡‾t.him.it..thought!..old......his.possible......a....business.he...have the inner energy...new.because..work.going....here!.life..Montenegro..to..to.for..was..To....left.you.in a modern frame of reference he made a transition! But first the transition .....way..France.start.very hard. .to.life.it.It... put.same...after...of.do.with....way....¡°He.sustain.thing¡±...needed..adapt.an d.....the.he wanted...own..to.says..to.to.He has always been different from other Montenegrins! From the time of my childhood I remember that his whole approach was different than his families!¡± ¡°By..another!.uncle.

Hayek Institut 115 ...What.able.would....had.....result....his...happened..¡°what.uncle...he.have.into.thing.Montenegro...go.if.happened.happening.imagine¡±..try.a.he.business!..to..to.to...France!¡± ¡°I...has been..went.done the same thing! To leave Montenegro without being able to speak another Friedrich August v. ..in...I.continue.same..is..that...in..to your..the...head!.As...you..happened. .was..recently.when....

know. ..man......think....francs.level.the.it....he.get..in.driver¡‾s..know!....he..I..him..the..professor!..Some....as.our.an engineer...would.....have..a.gave....really.minute..when..living...than.worker.could.After.left...wonder if..more.though.I.who.that.felt.license!...your.done...arrived!...m grandfather often says: ¡°As long as I .low..never.just..a...in.have..a..ever.was lucky!..don¡‾t.I.factory.have.no...in Montenegro.you.were........with..too..He.as...job!.a...how.relatives.to become.my.a...but.a.that.hi s son...I.had.such...car washer at a gas station where he earned enough money to pay for French lessons.country?¡± ¡°I¡‾ve..must..of.their.....and.there.aunt... your uncle..blue.whom he had sent.grandfather.them!¡± ¡°Have.France..worke d.thought..son.become .. collar..a cleaning..idea.it..my...have.the.....accepted..about.to school.could....the...got.100..I..him!..shocked.....parents.......jo b.Psycho-philosophy of Business Psycho-philosophy of Business language and.about.It...in......

.would....grandfather.for.you.achieved.leaving?.people!¡± ¡°To..the.own.am.and.to.if he.think.achieved..something in.he.came..can¡‾t..his.he.In....he..failure?¡± ¡°It¡‾s.......he.certainty !....less..Living in.world...than....or.he.was. .he.had.any.by..as..happy...He......Montenegro.he.. .certain.honest...difficulties.. friends.not..creativity....Whether.that.And..another.years !.....case.lived.20.encourage..own.acting..Would..born...which...home.he..here...have.do.here....failed..have my ¡®French child¡‾ we will be wealthy!¡±...less.approve..become.something.any..have been..tell!.would ...does......on.....you.Maybe....what.hard...one¡‾s.anyway!.his.inner ..believe.have.fewer....it.say.left..suggesting!..I..less.............have.gradually...have...would...say!.just.with.achieved. .I.be....only.....I..you.his son had left Montenegro! I wonder what would have happened if he had stayed!.been....with his..and...B t perhaps.you¡‾re.would...why.professor¡±.system..staying...have.abroad!¡± ¡°Fine.parents.a....Even..would...faced.achieved.h e would.have.had.less!.¡°If.would....liv ing..achieved..suffered.to.my.of..have.where.....just.

.to.conditions!...is..is.which.doing..good.than.conviction.where..to..... but also.stay..oneself.young.b eginning.of..and.people.is....in.harder...seen.......only.for..a new life without knowledge of French and facing physical fatigue! Psychological fatigue is much more exhausting than physical! And it is the psychological..so...business.the.But.bu siness!¡± ¡°We are creating a psychological self in this period of national transition.not.have..encourages...all.in. aren¡‾t we? New Montenegrin institutions should create a psychological ambience.that...as.and..Montenegro..we....ex perience personally......creates...sin.success..much..difficulties!¡± .creativity...side..a..important.

116 Friedrich August v. Hayek Institut .

national....students!...to...co me.to.is.....of ..Psycho-philosophy of Business Psycho-philosophy of Business ¡°I agree it¡‾s difficult! The process will take many generations! Saying that young.them.people.be...urging..like.act.many...transition...in...¡®patriots¡‾.our.constantly..the participants.harder!.work.Unfortunately...are not..going abroad.hypocritical and foolish! We should invest in all of them from the time they begin kindergarten and continue to invest in them right on through the time they retire! And we should.....new.me and say: ¡°Give me my diploma so I¡‾ll be .They.

want.urging...can..for.up to you! I .whether..the..you.for!¡± ¡°No!.....In.y ou.you...you..pay.ask..like..European!¡±.....already...to.I.no.market..what.prepare..will.t o do..I.global one!..They.....local.you.work.are.I¡‾m.buy.... ......the.not!¡± ¡°Does...not.you..East?.is..money.us...there!.pay.market!...be....the..market!.where.on.a..us.system.¡°you....ahead...play.....get......note..this..a.and then.you..sure to complete my studies after which you can ask me to meet European standards in my work! Give me a European.....or...you..you...West?¡± ¡°Why....Where..is.of.larger..work.what...you.ready...for.mean¡±.leave.salary.see.today.you¡‾re.first..depending...in..o nly..a.to.to..this...is.There....earn...it.and.What.¡°that..trying...you.like.....¡± ¡°Well¡±.

.real.my. he...in.I..challenges.right.and..for.from.asked.patrimony.the.succeed.skills...would.make.can.kill.right...families!...sell......money.is..work....thinking that is acceptable in a global market! That¡‾s my kind of patriotism.are.try.to...you....¡±To..to....Someone.if.good.is.goodness.me:..my.Why.am a professor and my job is to help you as students to obtain relevant.take...the....are.to.and.our.for....not..we...another!¡± ¡°But.Montenegro.own!....A university. not persuading.reasons..he.not..world.sell.knowledge.land..diploma.or...for your father¡‾s sake ........train..homes. ....for.¡± ¡°Your...why don¡‾t..your..you.all...a.to home.on.......wanted...and.father..enough!¡±..my.see.place...h is.bit?.emotional..a..and.preserve.properties!.me..to..in..village property.in...way...ou r traditions...the..When.... ties.tied...But..difference!..and.sakes .so..although.to.....postgraduate...on..o f.or...give..not.you.to..a.studies....you.....father.and.one..but.Europe. .has..A merica...above...to..

your..started......Sinclair living.to.being.lord.. mentioned.. Hayek Institut 117 ..still..that.......on.you.but your own! When we talked about Sinclair. made good comparisons...all. described him perfectly.and...You..Newton.mind.we.like Demian..drapes.wasting...in..and.are.that.your..whom.and..time.. little..else!..this.knows..parents¡‾....after...world!.you...his.even.our..But...uncle!... you knew everything about him.Einstein. the mental.pulled..disc ussion?¡± Friedrich August v..even.... were...believe.Why..across..are.back.

..the.look.you.at.money!...still.You.of.or.Your..to.good.life!.. That¡‾s.school.professors!..blame....a.how... at...me.But.friendl y.eyes...dignity!..typical.believe...have.the.the..like...or.state.child!...feel..asking..me..and.blamed!....the...wise..are..a..country...a.eloquence!...too....Petroleum!.obedient..angry...guilty..not...manager..been telling.your..of.suddenly..who ..do.independent!.show.who.accepting.the.Regardless.Socrates..with...all.....hav e.am.They.reply!.Faculty.are...you.and.parents..your.beat...I.personal.of...still...t o....of...everyone....thinking.shouldn¡‾t.times..o f....courage to..future!.I...in.I¡‾m.......You..almost.be.angry..my.you..to..the.me.to..were....at..make..some.apart!¡± ¡°¡®I...on said!...of...put.but..angry.lack.even.the.. guilty..our worst tendencies in Montenegro! First.....too!..at. you know everything! You fascinate me....is....fear...tendency.. has..problem.your..After.¡°I..on .......Coca Cola.professor¡±.dare!......be.At.wanting.have.......Psycho-philosophy of Business Psycho-philosophy of Business ¡°Well.....me. seem like a real person! You give the impression that you could become the president..shine.you..¨C the..an equal!.you....Hellenic.past.you..me and.continue.way...I.and.And....so¡‾.you.to..others.blood!....Montenegro...It¡‾s...you r..health.father for.blame.ones..also..and.....Economic.you...it¡‾s..more to.no.with....you¡‾re......your....parents.in.didn¡‾t prepare.some..as..But......to..You..often. ...of..vibrant..claim!..talk..than..the .would..the..the... ..Second..Now..for.me.and...with..tearing.of.larger.than...others a.energy!..of....a.They.you.the.

one..you.be...ask! ¡°No!.same.demagogues....to..dignity.be themselves..or...why.alibi.and.But........creative.failures! There..process...them....and.grow!.....be...in people¡‾s.mental.....everyone.and...in..Montenegro?¡±. ...Doesn¡‾t.and.lies.the..and..that..to.the.that...who.to.pla ce.real.the...an.the...decisions.Those.which.system...transition.about.that.want......free.It¡‾s....and...offends..successful!....for.death! A.the.cowardly....difference...creative.way to become popular in Montenegro ¨C criticize everything and everyone.life..changes.more..help.people!¡± ¡°Is.heads!¡± ¡°Well¡±.cowardly...is.why they.to..less..explanation.involves.a.instead.everywhere!.¡°That¡‾s.people......th e systems in developed countries are turned more toward promoting success and.are...make.for..and .take.successful.personal..protecting... to.or strange.which.o f. create.thei r.must..that..individual..h ard..What¡‾s...men........true..normal!.idle and....to...the.love.....changes...a.so.unsuccessful.emphasize.rationalize.himself?......you.of..encourages.are..prote cts.those..hate.They.....only...say!.that?¡± .an.

money and....I.think..had.the..little...problem.free....I...are now asking me if it isn¡‾t normal.to..What¡‾s.people.for...made.......a bout..that.asking your.believe.as.a.and.for.be..to.yo u¡‾re 118 Friedrich August v...blaming.others you.father.begun.you. Hayek Institut ...had...individualistic!.¡°Just......

also.by..say!...easy.you..real.time...still ..great.The.the..all! Everything...The.crowds!.inside?..men!¡± .too.But.those...don¡‾t¡±..problem!..you!¡± ¡°Please..at..mind is..problem.are..problem?.not..you.of. freedom and individuality!.same..your.And .asking...of..want.part..a.problem..I.deep...of..Can¡‾t.you.know.Le..Psycho-philosophy of Business Psycho-philosophy of Business now...¡°I.against..me!.masses. mass.you.were.problem.the..Bon¡‾s..feel.for free....and..don¡‾t...of.crowd!.....what is.You.that.to.....view!..talking.the.temptation.see..it ..vot e......the.am.....is.....you....you....The...No!..the.in....warmth...about.enough when..is..paste experts¡‾ who offer solutions for transition based on experience in other countries!.¡®cop y...down.......crowds!.Yet.the..is..I....heard.seen......understanding....that someone else is responsible for your problems and that others should be giving you money! And you claim that you have dignity...for.be.saying.hundreds.

You should be yourself! You should do something to become free and independent. .deeds.If.ot hers.is..automatically.distasteful....and.bit:.than...let.should.that...have....take.just..the.not.¡°I.for..in....What.says..that.to..be..independent.they.that....just.The..on..a....grown......a.n othing.....to.you......return.not....preach.time.you.cages for.road.them.are.and..synd rome¡‾)! You are ..on.they....up..work.will..locked..be.eloquent.be.path...Don¡‾t..goal....long.should.educated..leads. self!...the impression..Sinclair.ev eryone know.(the.....the world.from.animals..preach!.a..........¡°It¡‾s a rather religious approach! I¡‾m for one religion and you are for another!..release.man.acts..being.others..today.been.more..birds..of.but....in..a.the..yo urself! As....to..to.....your..free.is.and.that.own person!..to..to.free.up.how.after...he...that...and..should... to..give.are....you.but..you.himself!¡± Erich From calls this an ¡®escape from freedom¡‾ meaning an escape from ourselves!......instead...to.yo ur...¡®cage....realize.had..smart.

are.fought him! But in the context of this discussion I think you¡‾re right! Indeed most students have to leave their studies for the real world! Some of my .¡°If.I...think.I.me.and.peacefully....criticism.....had...professor¡±...would accept..at.shouted..someone........have..say!...your.told. .would....you.I.things.the evidence of this! You demand things from others but blame others! Why don¡‾t you throw out your chest and take responsibility for yourself!¡± ¡°There.two.so.

of.....I¡‾ll.the.time.already..have..from. more! Also.this.that.so..discussion.have..beginning..on.fellow students.wanted.. Hayek Institut 119 ..you.hav e.....I..respect...and.done.to help me move forward and become more independent! You demand more from me than anyone else! But I am also tolerant about differences of opinion!¡± Friedrich August v..them..from..felt.......this..

are....like.....new.of...an.are..thousands..thought.giving.a.......encouraged..thereby creating.himself!.the..democracy!¡±.of.and...road...the....means to support themselves and their families decently and securely! There is no democracy in a country of unsuccessful people! Business and business development...that!..you...of....have.a.natio n¡‾s.who..bravest citizens are.companies.....or..a road to success in life and business! Success in itself is something which I believe develops democracy and not only because success has a hundred fathers.....is.start.hundreds.You..becoming.people.jobs.and.the ..full.for..is.ones...orphan!..them..key..failure.road..and.very.to.. ..ingredients..to.reacting.that..That... but.industries..hear.I.also.......say.always.more.Psycho-philosophy of Business Psycho-philosophy of Business ¡°I¡‾m.challenges.someone on....

beginning.fine.I have..been meaning.¡°I finally have the chance to pose.your.m e.. material needs! If this is .to...........came....though..of.....conversation¡±....as.things.when.bus iness and the economy generally oriented toward material values and way from such.only..To....economic..to.paradigm.as.consists .the.me.of.spiritual...This.¡°Is.ask since.say!.music?...and..arts.looks..your.you..of lower.we had our discussion about Maslow and the hierarchy of needs and self.support..a question..... actualization! Economists in both western and eastern countries are usually materialists!..our..it.poetry....

.Maslow.business...rather than....If.wasn¡‾t.....that so?¡± ¡°That..why.....you don¡‾t.What..from?.engineering!¡± ¡°I¡‾m.so.student..we.my..agreements.considering! My.comes.for.....come...far? Are we talking ..are..people..some.enter..economy..young.thought¡±.change.to.Perhaps..busines s...of.our.thinking.about.are..it¡‾s...an..disagreements.to.a. which....in..a...of..friends.excellent..good.of..yo u stop..decided.... with......keep.activity...new.economics.writes.to....realm.....and.study..... Isn¡‾t.ask..are.lik e.it...be...say...we.before.still..business!.Could..and.After.talking....from.and.what..a.colleagues.. how can you expect young people not to be disappointed?.inv olve lower levels of motivation.moment.afraid.want..all. then where do the higher motivations.discussion!.asking.and....actual.and.. ..subject!.so.or.¡°but....low........yourself...sort....that..are.psychology. .of...worthwhile.....involved.awards..further!..idealists!¡± ¡°That¡‾s...sorts.beginning.the.about.go any..you..like.conclusions.all.....me.medicine..we...me.

now?¡± ¡°I have to admit¡±. ¡°that I was a little carried away! I hadn¡‾t noticed that we were no longer talking about the rules and imperatives of business! I initially thought our discussion would be like a book explaining 120 .. you reply.are.about business and the economy? That¡‾s how we began but where...we.

Hayek Institut .Friedrich August v.

.where..business.....into.or...the.wavelength!.reading.Psycho-philosophy of Business Psycho-philosophy of Business business..little..be.and.about..and.¡°Thank.which.right.logic..easy...value.(I.that.your stories.will..say...communicated...failed!.client..how.....That¡‾s.....the......Am.someone.......have.which......have.business.narrow.so..about...world..with.our.Since.which.....messages.expe rience into.small.this...rich.what.market...or.....value...the....of.for.bot her!...it..... I¡‾m fascinated with comparing the harmony and simplicity of nature with explanations..far it....open.no.nothing..I¡‾m.knowledge.life.come....the...day..successful.I...things...the.like.think..I¡‾m.I.buyer..product.you have.reflecting.think.is.life..ones)..didn¡‾t.....irrelevant!... we.the market.hand!..only things.of business.or.have....agrees..right?¡± ¡°We¡‾re.right!.don¡‾t.conversation......the consumer...me!.principles?.I..world.my.If..Only.other.......joke.question..thinking.that...my..I.the..then.earn...apol ogize!......is!. work! The...If....going.in..the. how..people.I.w hoever.....to..than.few...I..accept.deeply!.. .pay...honestly....I.the.yo u.or.... attracted to..in.students.at...go!..many....have.the.surprised..Ac cidental and.am always.subconscious.fascinated..long..market.......been..realized.order.met..ten..to.people.styles.unusual.money...pieces...a..and..of...most..can spend....something needs.beginning..is.things.allow.through.the.you.about.I.have noticed..some...also.I..didn¡‾t.on..childhood.people..other.explain.men.them.know.say.about..through.lessons!..have.that....men..situations.t he.of..will.at.one¡‾s..inserted..important.life..teaching!...other.one..go.of.I.a ..matter.ha ve..buys .it¡‾s.it!..ac quiring knowledge.will...night!.....of.....market.I¡‾m..h ow even..very..I...up...t hings!..would.logic..things..in what...hand.....years!.whether.need to.reality....willing.We.it!..these.But.ago...not.I.changed!...over..time¡±....more.things..show..and...by...discussions ....our..in..the..gone..without...gentlemen..If.unimportant..been..to..are....without.serious.are.....and........often.....that....for.myself.same.that.

Second.....their.painting.they...up..forget..these.done.feel....conversation.. professors.in......angels?¡± ¡°My.t heir relationship.....philosophical.one.But.have..that....states?¡±...blood.they.....their....were..do...treated.there. their...¡°Are..god!...with.will.gods.We...others.but.well...are...has.of......they people.ask!.and.....easy.co uple.greet.just..bosses..systems...tales!.angels..company.govern.a..I....are...differentiate.First..express.in..way.Ther e.be... Hayek Institut 121 .nature...no Friedrich August v.music!¡± ¡°Do..become.people...¨C.mean.The.openness....presidents.the.a..that¡‾s.world!.I.don¡‾t...things.........no...men......young...this..of..they.them...to.their......poetry.manage..are..how...always.too..should.....god....slavishnes s.shouldn¡‾t continue!..and..Y ou.occupy.up!...v iews..world!...your own.I.. and..fairy.thoughts.though.to.as.don¡‾t.they..how..ambassadors.frustrated!..it...slightly...pressure...the..is not.the..and.their...gone.....positions.vague!..way.as.breadth.or.as.look...lack.idealism.materialism..directors....of.you.or.love.to formal.different...or..of comments!..the ir ordinary.of.devils.as....as..view....

.results!.glamour..of..It¡‾s.as..People...newspapers.dignity!. political parties.with.an.are.¡®wet..behave...he.real.to.have.I...rigid.to someone!..you¡‾re.would... don¡‾t be surprised to find large numbers of incompetent people at all levels of hierarchical organizations including those ..over.they.crite ria and....or..angelic.....trying.if they..side..There.advan ce....those..demonstrate.you ...TV..process.if.no...I.m any......chickens¡‾...both.how.and.power.. state owned....which...observe....pure...angels.......tend.and...men whom....without.to someone.positions.......promotional..fewer..Each.continue.met.define..happens.that.side.on..to the level of their incapacity! Therefore.....creativity.power.when...official.have.In.be..s ecretary and.hold. ....or.......man.listeni ng..the.dark side!..devils!..men...quality..is..the.a.dynamic.she...didn¡‾t.organizations....views..way!. ...people.good.... in organizations where there a hierarchy like armies.to...predominate.¨C...Psycho-philosophy of Business Psycho-philosophy of Business pure.quality after..men.and..with...always..lack..of.But...... dazzle you.those.crit eria such..question..to..when...also.all..which.where...talk..no...who.didn¡‾t.¨C.and....hierarchies....will..important.their.in.malicious...universities.market.they.What.that.have...has......ask..cars.longer.surprises.term.companies..perks?.up...power!.a nd...to.And.

is.succe ssful and... observe him and test him very closely!.return....leisure hours..Now.topic.creative.you...want..of.you......he...instance.question.say......discuss. he impact.to..his.hierarchi es...it.people!¡± ¡°I..and.view.what..of..you?.qualities!.the..... his level of culture....connections.to...on..flow.possible.the..during.me¡±.your ...makes..like.thoughts.. his behavior as well as the first impressions.to..let¡‾s..on.more.human...of.........between...are.that..hierarchy.at the top of the pyramid! Before you make someone your god.For.....would. which I strongly advise you not to do..them...does. his tone of voice. .explain.clearly.Is.What..to..less efficient than .together!..he..¡°your.

.are.father...freed om..this.theoreticians!¡±.are generally.pushes........a.organizations..what..way!.hierarchy?.said.determine....feeling..or.......you.personal..good.step.That¡‾s.view..and comparisons!...you.of.confusing.are....organizational. not..annoy..of...some...t o...parents.that..a. flat organizations? Is the clash of principle between hierarchical.toward..a.you....of..shallow....freedom.us.You..path.a..and.of.and. .......single..choice.teacher..g ood way...What.to.interdependence.goal!..think! ..systems..to..go..can¡‾t...demonstrating.promotion....mother.that......have.connecting.for...ef fect).in the quality of people they attract? Is a flat organization better for the development.some...things!.in..and.(systems.hierarchical..greater.have....I.to..development!¡± ¡°We.feeling.ought.cause.from.people.. 122 Friedrich August v.let....trod.keep...leavin g....material.your. Hayek Institut ...things!...mind..will probably..of choice..tangible...is.......the..directed. ...the beaten.of.life.than.ready...by.flat..in.a.life.that.We.aim.refl ected.You should.first....learn..on..toward..This.your..

.to..no. management....not.job! You can meet cleaning women..point.my..view!.too....is.but.I?¡± ¡°You... in.Speaking.of.one.I find.challenging....Psycho-philosophy of Business Psycho-philosophy of Business ¡°That¡‾s..them.these...best.who.always...clarify.say!.....the. art...an.agree able.able...politics.an.best..not a.of..and....of...his..pleasan t!.you.you can see them in a wide range of activities although there are not many of them!.own.not.I¡‾m.good..successful.discussions....a......peo ple.or....man.people..thinking!..talk.Being.one.¡°Perhaps. security guards and young assistants at the Economic Faculty who are successful! You can find them in business..to.of.I¡‾ll.....take...is.A..with...way.conversationalist..to..easy.who. and .successful.the...to their.of. poetry.are....action!.is..person....am..characteristic...problem¡±........some......deal.

..attention........to..water.conversation...music and you can find them among students!...polo.better tomorrow... ....be.¡°As.you..of.proven daily! But only those who mange to know themselves and are ready to compete with themselves fully understand this! I read this recently in an interview.today.final..¡± ¡°Is.with.yesterday.than.a.the..a.and ..day?¡±.it.great...as.highly....to.It..are..some...does...this..you...successful!¡±.need.player....today...were.condition!.will...be.to .you.purpose.and.not.must..represent...than. ¡°Not to call attention to it...call.said:...... ..Success..long..always.ask!.celebrated.compete every....Igor.better.you.. Milanovic who.

world .those..who.instinct...and.....but to initiate.suggested..people..in.. have for the most part become successful! To be honest.way.about.i s..see.far.thinking!..from...This.in.the.successful.accept..that..a universal formula! It is only a fractal from the universe of success! I have already.a different way than others! Friends of mine from my elementary and high school days and at the Economic Faculty who were different..this....of.think....... awaken. and develop a competitive. had different opinions. .

.able.Wha t¡‾s the secret ¨C luck.able.I...not.........been...realized!.in..been...but.than..I.grains of..which.have. politics.potential..to..I.been. talked..I.cynical.....they. of course.still..how....still..them.to ....many....have.most of them haven¡‾t achieved their full capabilities! I haven¡‾t looked into this systematically.men.these.. is measured by the market)! I have wondered..as..them.of.to..least...I..more.they!.observe.of ..terms.malicious.find.managed... making..formal position (the real position..have..ofte n.. connections...wondered how...been.have.than...have..colleagues.at.in. and family? Perhaps it¡‾s been a ...be...successful..successful...to them! Regardless of how much the hardships of life have exhausted them...and.other..more.have.

.Whatever...may.explana tion...of...them.all....his.di ploma!...case.I don¡‾t.be..has.. Hayek Institut 123 ..getting.university..the.....each..displayed.acquired....combination.mean..these...in..a.is the....quantity.of..I..the.scholarly.my..energy.of.things!..d on¡‾t Friedrich August v..after..sense!.knowledge.

....who..happened.to.Psycho-philosophy of Business Psycho-philosophy of Business mean...go.Those.....those.wood.could.It¡‾s....intelligence...how.. earn.of.......the.who.. them came to know himself.grass...mow....a living........as....a.for. personal decisions!..well.happened.pay.been.This.they..who..where.to.chop..thos e who were successful happened because they made decisions.to..traveled!..or..struggle.forward.made.who.of..had.(sometimes..to.....and.. and.... .he..ability.to.express. the..w ere indecisive fell behind! Living intensively forces you to make decisions! .either!.those .who...who...had...had..himself!.read!....had.decisions.what. the ones who spent their own money in coffee shops and not someone.who.hearth).It.happened...who......each.what.who saw.to....fun..absorb....matter.But...life.tended..to.the..only.a.their education..suffered.else¡‾s..those..to.to.had.learn..more... understood himself and had a strong insight about activities..by...

..one ..anything....ask! ¡°Not entirely! The reason is that success doesn¡‾t lie within us alone as individuals!....Y ou can...easily.others!.help!.your.own.road..to speak...to.you...achieve...turning...English.without.......you.fail..want.that¡‾s.....decision..and.course.that....making them.themselves...so?¡°.with..cooperation.. too! Isn¡‾t.You....l earn....The discussion of business must aim not a teaching people but waking up their thinking.N o.anyone¡‾s..If..your.own.failure!.to..without..and..their...of...them..can¡‾t.understanding.toward..failures!¡± ¡°But discussion should also prompt them to analyze their successes.inward.analyze.don¡‾t....

........a..as.famous.drink....When.judge....Never.team..others.......have.you respond!.proud..from...to.losing.seem.when. but you never faced .a.my. proverb says!¡± ¡°You..water..¡°although. ¡°Everyone...a.was.to. the lights.succeeded.is.of.There.but..pill.a...speak .twist..lead..... trainer.. or tournaments.helps..is.you..to...was....never....way.you.bad.the.... then..won.they.English!.probably.that..al ways...reply.have.him..that.of.guilty..prone....weren¡‾t.you..you!....they...themselves.......right¡±.we.can.the.learn.for..you.You can.ourselves...tournament!¡± ¡°That¡‾s.else.common.team!¡± ¡°You were always playing against somebody..to blame. or something....but.failed!....If....horse...things..no.a....make.when. it was always a judge.always..can¡‾t.thinking¡±.matches.. the spectators...have.fault!.is...English....

was.told..order.correct......in..analyzing matches!.. them! 124 Friedrich August v..for..that..What.was.. Hayek Institut .yourselves!...was......a...mistakes.to.he.expert.me..searching.Dejan.in .great.Savicevic..Capelo..

us!...in.mean¡±....of...be.Analyze..success.Capelo..the. we¡‾ll become like a balloon full of helium..reason..to all..many....Psycho-philosophy of Business Psycho-philosophy of Business That¡‾s.analyzed?¡± ¡°Certainly it should be! One thing to remember is that we should never allow success to go to our heads....failure..yourself!¡± ¡°Does....won.shouldn¡‾t. .same.ask.this. to give us the impression that we are supermen or geniuses.The..applie s....principle.trophies!.you... If that happens..¡°that.so.

a.that.same..some. There..is.is.survive..... Those..they.An extreme example is a quick success..of.skill!¡± ¡°Do you mean managing success so that it lasts? In a market economy doesn¡‾t..long..company.full.others.the..never.long..or.doesn¡‾t.success.a.....impres sion that.p otential.will.monopoly?¡± ...are.a......and.....own success......providing.reach.of...their..one¡‾s....importance..will......wi n new...person.. their.special..than exaggerating..which leaves the ground and then gets smaller the higher it rises.At.markets?..the.incapable..give..service.mean.success...the....recognizing...own..nothing more destructive.or..to.product....has.who.contribution.to..constantly..time.one¡‾s.not..new..term. it comes quickly and dies quickly! Managing.

monopoly!. isn¡‾t it? ...t o know who¡‾s the best.. isn¡‾t it? All you have to do is write a better book than ¡°The Torch of Microcosmos¡±.always....¡°The. you think Njegos has a monopoly...then..in.off...problem. How do we find out? Is it by elections. distribution.. creation.best...is...poetry.......It¡‾s.or.it¡‾s. ¡°Easy.to..¡°The...The.thr one.Montenegrin.have.a..easy.Wreath¡±.people.the.Mountain. politics or the market? If.inevitable!.him..knock. for example...

the.the.best..conclude......s eparate compartment.very.is.....their....have..minute!¡± ¡°I..through..of..quality.just.and..monopoly.like..best!..superiority..it.the.from.have.see...you.has....consumers.of.business..the.... Where men demonstrate their. intellectual or consulting services.you..buyers.even the.said.a.poetry!¡± ¡°Poetry..monopoly..as.poetry.You might say it was easy for Njegos to write such books because he had the Turks to fight for inspiration.one..what.or.soul!¡± .....but....can..lose...in.fragile....No.....B ut.a...music..¡°just........products..life¡±..say. each of them has proven himself by his value to readers..you.that.art..a.....of.a...

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accessible.In..motivating...¨C..of..material.on.at..the....to.to...this.not..economics?¡± ¡°Economics .discussion.least. who are full of ideals and close to what is spiritual.returning.civilizat ion.has.over..materialistic..I am.of.....the.to.previous....Maslow¡‾s.lower.needs.....Psycho-philosophy of Business Psycho-philosophy of Business biologists have done good business..governs......of.levels... Or should we be content to remain.that.a.our...the..aren¡‾t.the..ascendancy.motivation....finally.about.....us.supposi tion that..level.we.at.. Does that mean that economics..higher..those of.live..young..where the.hierarchy.studying.aski ng....world..are...... This must mean that economics is applicable not only to companies but all these fields.us..gained.who.in.spiritual?...people. ...

.find.the.of... Isn¡‾t it also true that ..materialistic..hunger....appa el are..level..They....poetry...are human in the sense that the economy tends to reward the most capable..mankind¡‾s.and business are..mu ic which are all defined as spiritual.higher..that.levels.you.art.the..... It is their creative aspects that put both business and economics.can¡‾t.needs!¡± ¡°Yes¡±..products.lower.tell...¡± ¡°Don¡‾t..level..for.democratic and open. progressive people..¡°but.reply.and..or...of.satisfaction..in.need..low...you.needs..thirst..on.to everyone!......me.....

to.that.you..just.and...in...or.there.....we.complete.....no.behavior..mistake.activity.that.....their.The...times.economics.........harmony..as.economy.illust rate.you.harmo ..much...then.economics.talk..a....is..we have terrible movies?¡± ¡°You¡‾re.true ..want....little.of..poetic.people¡‾s......when..with.which.economics..values...him..wh ich is.are.own..any....If.and.....business?¡± ¡°There is no real specialization in economics unless you have read Dostoievsky.business.the way....a.seen...harmony!.s ports....priori....are no..several..of.for...of.music...is.....in..how can.worlds..But.then.by.separate.....to enter..than.than...the.how...without.professor..I..a great..a.itself...there....think.activity !.greater...is.understand....whic h..you.....no......needs and....If.areas.have .poetry.about.that..example!.its.it..are..very..souls!.mathematics.mention....barriers.of.area.this.saying.solely.(at ..human.an idea!.. making.....things.interrelated!.system...You...quality...poetry?.being.more.life.in economics)..between...that.specialization...of.as.hierar chy..divisions..has..shows.you...and. poetry and politics! They are all connected! Consequently our knowledge is most..other.least...to..do.There.....if..can.is..such..in.

.How.of.......in....the.is.knowledge.ny.concepts!.only..them. .on your...poetry.of.....are.or.you.economics..technology!¡± 126 Friedrich August v.in. Hayek Institut ..other.apply..economics!......or.and.But these.evident..tools.depen d.of mathematics.curve..will.Engel¡‾s..art....

...and.it!¡± ¡°Don¡‾t.you.politics.of.have.is...own!.....professor. we¡‾d.want.....fight!.activity.has.informed.to......well...want.don¡‾t.everyone..begin to.who..I....to.some field.young people....started.to..doesn¡‾t.creative.time.feeling..that.to..expert....and.original..........avoid.times!¡± ¡°You may have political judgments but don¡‾t let them undermine your creativity!..not ......to.I..see.become..you...so..views.important¡±..our.should..to.politics!¡±..advice....i n..like......later!.please.all..me....an..belong...have.it.a.subject!¡± ¡°No..introduce.of...are.not?.....the..return.T hese.that...some.if.politics.discussion.our.My.....life..talk...this.cross..with.political.....we..say! ¡°I.live...here We¡‾ll...Why.success ful...aren¡‾t....also...politics..you.you.We.We.politics..When.Psycho-philosophy of Business Psycho-philosophy of Business ¡°Or..and..about.about..you!.are different.talk..swords.....say! ¡°Politics..tell...

ends up in trouble! Of course.in..some.creative..vision!...far. whoever goes into politics without knowing himself..already.of.to the..age....a.......and.fewer.there.30!.are.politics..politics.them!. Sartre who said that a writer must live in several different worlds in order to .people.Let¡‾s....out.go..met..then.to.haven¡‾t.in other areas of human activity! A creator in politics is often seen as a statesman..before.b ack..a.a.question.. .specialization..economics!.of.....invest in knowledge! Get to know yourself! Start a professional career! And then.......But..have...although.Before.. than.enter.lot.of.in.......of...mentioned..life.man...I.try....I.bit.the..

the..for.being!..the.economists.always.is...He re.much...I¡‾d like to confront the snobbishness of the nouveau riche since most of them became.. to me!¡± ¡°That¡‾s..and.your..touches!....convincing.as..economics.....business!.are.is.is..limited)......you¡‾re..be successful.true..What¡‾s.explanation.still.of.illegally!......small...rich..they..circle.of...things.unknow n...businessmen!¡± ¡°Although.that the.many.in..professor...me.the...true.which it..least.trapped .the..H ayek...knowledge..Now.(which..re lated to.could...is..at...My...But...larger..same!.is...too!¡± ¡°I understand the idea that the larger the circumference of a circle of knowledge.quite..unclear......me.higher.by...I¡‾ve.unclear.motivation.....always.....¨C..to.area..the....as.and.for....amount..you! .says.of.of...same..time.the.taking...

getting..a.answer.way.since..as..rapidly.escape!¡± ¡°There¡‾s.now.you.to.. subject!¡± Friedrich August v..endless...Now..But..we¡‾re....the.do.into..possibly. Hayek Institut 127 ..can¡‾t...best.to.escape!..always....questio as.....I¡‾ll..my....a.possible..

of...that..economy.to...Psycho-philosophy of Business Psycho-philosophy of Business ¡°Each..always...more..important.I¡‾m.time..about.this!.understand.of..nouveau.h ave been.nouveau..we.professor...new.lot....have.and.....¡°Business..much..into...been.and....pose.time.say...but.should.to...topics.is.piece....things!....dif ferent strands. .... a sort of .leave.like..I.that.of.question...when.limited.black...honest¡±..discuss!.and.which.most..you just..It¡‾s.you.they.is....to.like...The.a.attracted..analysis..you.You.the..some....Montenegro..trying..chaos!¡± ¡°Business is always chaotic...really.....for...true!....thing.here.....are......are...defend..say.chaos..small....The.fabric.¡°but.Montenegro...scope..the.right.....r eading and..more..which.......them!.unlimited!.fractal......open ing up.be...themselves..Are.I....th ese matters.business.yourself?¡± ¡°Well....say.to..are.others!¡± ¡°That¡‾s.new.¡®illogical¡‾.difficult.bu siness and.for..take everything.thinking.the.have....doesn¡‾t.widens...explore..these.solves...in.a.widen..resembles..both...riche. ¡°Yes¡±.no.woven!¡±...and.you.theor y!¡± ¡°To.I...riche..areas....or....

.help..and...literature.it....art!..of.known...art.litera ture and.lot...clearly.....using...the.that.. very...once.about economics from musicians.approach....and..busines s..a.question..the..exclaim! ¡°Well..can...seems..you.again!¡±.orderly mess! But let¡‾s go back to snobbishness!... .actually.in..you....art!¡± ¡°Literature.understand.Let¡‾s.learned.to...with.including.. writers and athletes! Their views on daily economic problems they have had to confront provide a new perspective based.reality...categories.me.on different approaches and intellectual viewpoints! But to create an integrated system ...I¡‾ve...

own.to..I have.snobbery!... ¡°As.to...are.all.a..about..nouveau...means.riche.that.... professor.great.with these fields we must establish an intellectual bridge between.the...us!.......learned.are.in economics! But let¡‾s go back to the topic you were going to talk about ¨C realism..about.enough.a.different forms of creativity! ...you.....read.thinking...recognize. that only then we can understand what they have.already...is..teach.This..agree!.. country bumpkins!¡±...I.In.of ..snobbery.spread......deal.them...quite.....told...wide.my.have.them!¡± ¡°You are saying.actually.. .and....friends.it!.phenomenon!..I¡‾ve.I.

...in......around..that.many.was...in.were...head! 128 Friedrich August v.systematize.Professor.of..Serb..Nik ic...1970s!.classify.Belgrade.things...m y.a...the.liberal.rolling.who.and.....helped to.I have found one form in the work of Professor Momir Nikic. Hayek Institut .

snob!.can¡‾t.world..enter.a..by.a..an.....is....a.people.ask!.different.and you..We..how.see...know this word represents a cluster of certain characteristics! Or when we say someone.find..in.an ....cause.that...invisible..Psycho-philosophy of Business Psycho-philosophy of Business There......of.on.produced...Realism..as things.Marko.and.our....mig ht....it...that.Are....attempt to...writer?.brain..movements..four..interests...say.we.offer..m akes..where our.....we.which.say..by..already..person!.then..or.is...literature:.realistic.is..not.psychology?¡± ¡°I don¡‾t know! Undoubtedly great literature has psychological aspects! Is Dostoievsky.where...literature. .who....postmodernis m and.and.are!.instance.people.sees..world.we..results.crealism!.is....creative....you r....¡°When..mine!¡± ¡°Is....when. .the.It¡‾s.and.......and..network:....in..exist.question.brain..which...prototypes...enter.. ... you.I.is...is.an..that.for..we.the..that.....motives.this...In.what....the.discover.....world!....also.it .mechanism.....men¡‾s.ruled..a solution..these people.someone..way..effect.an d.realism...classification.of.is..by...the..we...easier....discussion..might.are.enter.that..modernism...economist.the..based.to..context.are...the.....behavior.Or. change the.mental.w orld...behavior?¡±..psychologist..to..a.

which....who.the.thinks. you reply....of.to...man.Newton!.behavi or!..possible....determine.outcome...consists.approach!...see..of man who is connected to industrial towns (¡°towns of steel and coal¡±) and corporate conglomerates! The .sort .br icks...in.the..world.the.course... to change society you must replace them! People are merely the means.and blocks... ¡°It reminds me¡±.of...occurs!¡±.development.to..rather.as.of.....way..the....For those.. ¡°of constructivism.it.. Newton¡‾s law.similar.the.our..technological.It¡‾s.similar...One.find..mechanics!¡± ¡°It¡‾s..and.I..of...social.advance.......realistic..structure..this..by. conscious arranging and determinism!.to.a..very...

.thro ugh evolution..black.now!.is...taken.or.have...to.today!...from.a.. with realists....and...history...just.and.They want.that..they..something.transforms.problem....men...patience..¡®earth state¡‾ replaces the ¡®god state¡‾! Industrialization... nationalism replaces the walled city of feudalism with the nation state.feeling.....change..no.everything..operators .Transition.has..happening.....process.for..the....Everything.that.is..course.into.and.everything...or.tran sition!.(socialism....by.not....mechanized!.must.The.of machines..Marxism)!¡± Friedrich August v.occur.. and urbanization creates a whole new class of citizen! That¡‾s how institutions are destroyed and new ones created! That¡‾s the transition from feudalism..herders..dynamics.The..capitalism!..sudden!.of...either.of....(Darwinism).it¡‾s.place throughout....is....be. ..farmers..revolution....wh ite! And.Change..lack. Hayek Institut ..is.

129 .

in.very....you..process...uncertainty.for.in....the.i s.world!..or...Therefore..is.himself!..it..should....handed..concept..out.two.is...were ..the.eyewitness!...the.to.The.realists.the.knows..from the.of.never...transition.Realists.are..development!¡± ..We.though..thinks.assignments....realistic!.rea list.all..as...close.It¡‾s.A.....Platonism.process.solution s....as.approach.a..everything.today¡‾s..se e..This...is.worlds...them. reform (fixing society) and pragmatism! Realism rejects spontaneity.of.dangerous.emphasis....life?¡±..since causes.fa cts........math...in struction..final..world.being.still..no.all!.a...be!.The...still.experienced..not.everything.he has.is.. .outcomes.on...as...ask! ¡°Yes!.course.beginning.theory!... ..irrelevant..series of....realist.an....abstraction!.(the.the.the world.and...national..and.and events!.and.realist..life.an...can.............certa in.For.....process.problems....to.completely!..standpoint.....approach..has...concept.end!......is.trans tion and..the.an.ongoing..we...although.....talks..tangible.is......Psycho-philosophy of Business Psycho-philosophy of Business ¡°Are you now talking about the roots of realism? How did it appear as a movement.¨C.about.sol utions at..be.beginning...Realism.be.didactics..at the..asked.as.invisible world!.to..still...of...image....in.There.and.The.....identified!..data.are.of.of educators)..A...with.is......at.He.is.it.a...he.concepts as........a.

do..minds?¡± ¡°This.that...approaches!....brings..in.back.In.be.modernism!.possible.transition.we..have.the.a....that..is..station..to.modernism..Do.in....¡°I realize¡±.which.toward...... you reply..subjective..can.. ¡°that you like to define the types of people participating..transition..Everythi ng.complete......to..a.For...we actually.there.shift...different...you..instance..literary.terms..and....reality.passes through the intellectual .is..our..we can...reality!.departed?.... return?..t hink.a.fr om external.have defined transitions as shifts from the institutions of feudalism to those of capitalism! It¡‾s amazing how many different topics are opened up by our discussion!..self.....in.go. You....inner..us.from..Can..a.of..it.

but..is...realists.change!¡± ..to.filter of impression and expression! The soul is the focus! Instead of monism.as..subject..fixed.nature...not....see.it.. we have pluralism! Instead of objective logic we have subjective logic! Modernism is a meeting within ourselves! What has happened is not a series of external events as in realism but an inner experience! Motivation is influenced by inner psychology! Life is a flow! Human.

.as..you.when....actions..sees.of..¡°Do..reality......modernism.not ...the.that....arena.key.we..meaning.modernism?¡± ¡°I can¡‾t really agree with that! It¡‾s important to note that when a man becomes.spontaneity..that..bein g a.men...ask!.mean....mean......subjectively.that.talk about..motives...of.component...just 130 Friedrich August v...he.this.are. Hayek Institut ..experiences.realism?¡±.and...their..entering...you..authentic...Wouldn¡‾t. .we...

....I.who.it.spontaneity.the.a...that.different.sees it. ¡°Is.beli eve.event.as divisions and blocks and is obsessed with final outcomes determined in advance!.becomes.only .in.Psycho-philosophy of Business Psycho-philosophy of Business observing.....observe events!.of.snobbery?¡±..as..............this.no.outside...a strong case can be made that spontaneity comes out of the internal experience..is....close.In.and.modernists.....still..an..modernism....creativity!¡±.lack.those.men...he.ask! ¡°I don¡‾t think so! Snobbery is closer .there..The modernist sees..that.world as a flow where the realist..man!.spite.to...you.......of.

..second.symbols..which. newspapers and TV! It is a society of the manipulator.status..the.world..opinions.a .smoke.observation!.on.The world.on.something.realism.like..o f...to postmodernism! Postmodernism doesn¡‾t.......ex perience from books and mass media and this creates drawing room dissidents who form.over.People.object.these idols! Those who live in ..call....either.and.......hand.submissive......People..dialysis.is..a.they were on..or...though.as.....in..are.to..live.an.is.....modernism! .a..weak.It.imitation.as..idols!.stage! Everything is acting and spectacle! People are subject to manipulation and draw life from the media....have.rule! People.in...I..and glamour.subject.as..based.and....hanging..world where...manipulated!..exist!.get......It. ...illusion...illusion based.what.of.is.doesn¡‾t.

.flourish..public.There.professor?¡± ¡°Yes.snobbery.to..music ians.and..consumerism.¡®elite¡‾...It¡‾s...¡°or.on..creates..among.modernistic.they.and...do.in....equalit y where....masses!..buy..them.what..there... artists and others! Postmodernists lobby at every level of society! Postmodernist missionaries and pressure groups are constantly trying to influence public opinion through the media! They nourish the .nonsense!¡± ¡°Are.the.and...based..the....you.crowds.....ask....life.you....in.post.idols.people..times..are.a...pr oducts which.can.their.world...such a world are disengaged from it! Both postmodernism...always..fashionable. is..life¡±.writers....to.politicians..public...men..of....no individualism!..and.Postmodernism.....buy!.belon only..find.....in.is.racing....

kno w everything.of.morality.never.that.equality..for....But they believe in one thing rather than another only for as long as they are promoting.more..cult of self.accusations..celebrity.constantly..Postmodernists..They are constantly creating smokescreens around themselves with ¡®strong comments¡‾..justice!....else.and.lack..qualities.....persona lly!...it!..for...They.whether Friedrich August v....call..It.praising..recommending!...other.is.think.only...that...are.worth less!.clea r.and.by...others.calling.. love...is.Everyone.and..they.of justice.. promotion..themselves... Hayek Institut 131 ...are......and.right!......they.and...honesty..

.are..... ..Psycho-philosophy of Business Psycho-philosophy of Business these.being..present... artists.were.during..face.recent...hide something.for......that.themselves..distribution.proved.regime.are....uncultivated.attention.demonstrates...to..is...were simply making false claims for their own personal advantage! Once these champions of tolerance and....they.supposedly.goals..there ..to.fight.and..the.claims..smokescreens..call.by....Such .their...they show their other. actors and experts who have entered.....how..dissidents..to.politics.that...a..used.tortured.or...dictatorship.the.enthroned. to..men are nothing more than promoters of consumption.....(primitivism..reality...drawing..with their.war. nor real creators! How many ¡®great¡‾ writers.and.clearly..they.doing!¡± ¡°Our.multiculturalism.huge gap between words and ....selfishness)!..are.room.

Maslow¡‾s....self)..people!. third (preservation.you..five...place...been...people?.types.the.where..does one.yourself!¡± ...a realist.hierarchy.of...and..of.from...the.needs.until..Wher e..on...... these classifications make.. ¡°I¡‾m not sure that¡‾s completely right! Nevertheless..hierarchy!...If..the.what..schools.someone.again!¡± ¡°I.on the...realism..of.¡°about..you.the.these..deeds! The public has been disappointed over and over..and...him..second..is true of other characteristics! Don¡‾t forget...belongs.modernism...know......T he..postmodernism...... though..to..on..thinking¡±...and.describing in.same.then.fourth?¡±.reply..world).sense.understand.his...in.describe..been.he.of.can. that you will not get to know..you.(protection...the..just.thought....outer..you.....levels!.as.p ossibly.context.have.helping...of.........someo ne.you.place..have..in..the.level.Is.....one.

..Crealism.to...constant.which.crea tivity...object..and.is here..is......to changes.nat ure!..natural.a...where in.understanding.as..unique!.......a.the....to..of.correlation.that.an...the....a..creation....to.between.place.beings!¡± .comparison.limited..we.called.....is..of.....crealism an.object...new.see........understand ing.crealis m... about..theory.of..man.crealism.our.of.creator.toget her.human.correct...a concept......business....is..approach...artist.understand.It.as.......is..a.creativity!.....a.a..as.come..the objective world outside us with the subject world within us! Crealism holds that the reality we create both from inside and outside through constant interaction.visualizes.only.creator..the world..of..of.you ...should.cal ls..¡®creative.subject.our...approaches.the.world ..I.....as..and......is.often..a.of..which...and..potential¡‾..subject.to.Nikic.so...my..Professor....and..it!¡± ¡°If.then.coming.. In..need.creature.I...hierarchy..¡®needs¡‾.as.men.by.......professor.own.entrepreneurship.open..today..this.something.as.is.as..of....referred.belongs......create?¡±.ask! ¡°It.¡°If..correctly..

132 Friedrich August v. Hayek Institut .

.God..Crealism......the..the.man?¡±..isn¡‾t....man.....the.. customs..to..Man.of..you. .attributed..says.are.....create!¡± ¡°Do you agree with crealism¡‾s view¡±.that.expression.originally.switches..God after.image..norms!¡± ¡°Does.created..social.......that.his.religion..which...man!.....man!...mean.sense.too!.....Crealism.activity.to.power..God. culture seen in its widest sense of tradition.hasn¡‾t..influence.that...belongs.. ..understand.to.. morals.man..¨C..and..to...everything.an..in.....it.equa tion! Man.able..ability. center! Human beings are not created by anyone else! The expression of human existence is culture..God¡‾s.created..created.at...God.God actually.holds.....ask! ¡°Creationism...and.freedom.that..and..Psycho-philosophy of Business Psycho-philosophy of Business ¡°I.was.

.create...t he world.around....doing?¡± ¡°Certainly!........action...which..of.have. about given systems or sets of circumstances! I have somehow made this more complicated than it should be! What I .freedom..interests!..it.....inputs..expectations...called.central..and.I..we.agree..from.of.and.distinction...we.....results.the...it.with.the.....observing..God?¡± ¡°Yes.I.comparing.you.emotional.the..thinking.my...both..completely.survive!.survive.and...way of.outputs.and......standpoint.that.an.. ¡°that creation is related to man¡‾s...than.make..that.That¡‾s.is.a...and..being.on. .are.between.world in.constantly.from.thinking and..way......with.force.we.....doing.our..do!.taking..things!¡± ¡°Does......I.......You....external.personal.To..thinki ng.professor..us...Consequently.must..interact ions..based.a...must....ra tional motivations!..mean.to..and..rather.of our.inner.you ask.our..

that.It.not......... ....our..base¡‾.in.world...then.If...us.distinctions¡±..our...discussion?.we.....professor.explain.since..is.you.creates...is.Action.to.have....sounds.of the..views..made..ask.¡°are.opinion..thing.....a..to realize.to.is... you¡‾ll see that you live in ¡®someone else¡‾s world¡‾.go....being!..same..not.which....world..offered.you.doing.and....the.making....as.realism.creat ing!¡± ¡°Not....thoughts.the.....We. .primarily.trying.. ..in.......my.this.of.began.want to say here is that action is a positive approach to the world which influences our interests.ba ck...Each.even.expectations!.you.man..these.¡®natural. consciousness.and deeds!¡± ¡°In.you...God!..a.view!.. motives..have.....for...a.your.is.when.us!¡± ¡°In. modernism and postmodernism....cultural.some.as...

create and live in! My Friedrich August v. about certain cultural tendencies in Montenegro! Culture is the world men.way! At the beginning you talked a lot about culture.. Hayek Institut 133 ..that.

.changes...and.constantly.themselves.overcome..us.the same..searching....Nonetheless.theory..we.point.flowing. .depend...order.the.changes..created..is.and..have...created.crea tive just...be.they......forms.based..helpless!¡±.and.search!.as.are.professor?¡± ¡°It is if you see your life as an opportunity to ....(their.create...change.rule.doesn¡‾t........with....own potentiality).the..Isn¡‾t.right!.starting.be.who.Psycho-philosophy of Business Psycho-philosophy of Business thoughts.these.you¡‾re.... then we can also change it! If the world was made by God (someone.the.the.heri tage....now.And..world!.searching...If..already exists!¡± ¡°Life.their. ...then.then..new..are..are.what.....so....to.... ¡°In. world around us..and environment..as...endless...professor!....which..to.an...artists....must.else).principles..must..that..on...we.smoothly.on..in..are...

....explorer!..itself.his.way.this.world .. it.be..search. his forebears..an.The.. ..versa tility!¡± .not correspond..difference. an identity (similarity with others.The.create! But if you remain asleep.to. we can understand other people and the facts and sources...no..only.use.then.be.environment).be!.nothing.words..we.....internal.....can...authenticity.he.creator..an..your...employ!.there.is..outside .e xistence in.nothing!.....other....your.world.appears to.is..essence!....of.means.....Great...In.(except..and.genuine..Human.find...is. other men)!..dreams)!..in.maintain....his..to...must.......tangible..and.the.around.information.its.external experiences! Only then....writers...to.possess.to.....them within them! The ones who dig farthest into themselves dig deepest into reality! A creative person has both....he.and.is..integrity.what.from.(a......us.does..own..If.A..

..not.time...process.remember.the.....is...comes.....to.for many revolutionary contributions in the field of electricity and magnetism in the late 19th and early.centuries..........you..great.of creativity?.It.By...doesn¡‾t..been...it!....students.your.had enough...age?¡± ¡°Experience......important.we...have..experience?¡±..that..that.the..How....It..still .world.that.a.it. 134 ....yourselves!.by.womb!....the..begins..from.on.acquire......have.intensive living!.in.a...long.we....you....are.that...that..mean¡±..engi neer.acquired.far!.Tesla..so.you.17....living..day..electrical.¡°Does..depends...mean...you have.much..most..experienced!.lived...a..in...already.how..have.have...¡°that..lived.which ...fact...demonstrated..Is.We.simply...you discover.claimed 17 Nikola.I...ask.depends..mother¡‾s.the.20th.of..best.related.lives.in..how .Tesla..and.I..much......He..The.Hasn¡‾t.....ask! ¡°Keeping.you.....mechanical.born!.have...experience..longer!....experie nce the..known.is..lived...source.story....come.and.Nikola.about.mind.in.the..twin s?¡± ¡°Does.of.externa l..to...mean.....case..that..on..inventor.you.

Friedrich August v. Hayek Institut .

cattle.and.....creators.I...simply...of.crealism..experiences!.during.Psycho-philosophy of Business Psycho-philosophy of Business that..the...childhood..freedom!.of..creatin g...is......All...key......you.theories...and.and.are skepticism...life!.without.and....importance.....creating. must have personal experience (the experience of searching and understanding.with..lightning!¡± ¡°The.Both.is.of.real.that.connected......life..made.. when.new........his.about.and.new....to.main.we.change.principles.if..that....to.environment)!.all.creators..it..he was.(doubt)...create .We.childhood!¡±..creation!.need..is no....of....too!¡± ¡°Certainly!. .his...The..no....thunder..acquire..new.one¡‾s.guarding.discoveries.were.....of. having an active attitude toward the world and ourselves! The man who creates knows.own...wrote.The.you..there.and.foolishness!¡± ¡°Is this .to. something.head.Creation.without...is.in order..them...exclaim!.and.......are...life.w ithout experience.there.out.concern....interaction.......are.¡°Freud..experiencing..

kind of commitment! It¡‾s part of a man¡‾s mental make up! If you¡‾ve convinced yourself that you¡‾re just an ordinary mortal (meaning that you¡‾re just like everyone.point...with..others) !..a..a kiosk.also..c reative!¡± .¡°If.it...else)...must...my...you..every.apply.I.I.living?¡± ¡°Creativity.. you..then.work.far.are.something.....to......create...to.. great literature and epic literature¡±......day...don¡‾t.living!..If you..creator.....desire....from...business...view.that¡‾s....... is.to..be..a.does..you.to.creating!¡± ...start.organize...creator¡±.very.to.I.an....imbue....want....knowledge.being....y our own.and..of.then.of..act.your.¡°If.and..business..say! .related only to masterpieces.it.buy..also..according.to... .have.you..be......view.should.(meaning.an.different.¡°or.a...a.approach.from.not..then.In.a..a.daily.......you¡‾re......ask..then.

.self.need.....The.will talk......man¡‾s.needs!....and..of.students.civilization!. a competition arose between different kinds of creative needs resulting in a decrease in the number of children! People decided...In..have..your.message..elements....of..as I have mentioned before...to..is. but as a daily fulfillment ..need.we.have.more...other..that...create.fewer.expanded.fifth....the.on.children.term.should understand creativity....children is..of......this.about.to...the.at.this...ha ve.B ut..of.fulfillment..to..in.....world.of.the..long..The.area.we..the.....and.time!.serious..As.have.that....key..actualization!¡± ¡°I...¡°Certainly!.to..professor.of.my view..one..work..desire.to.....for....modern . not as some epochal discovery or invention...therefore.one..creativity.in ..consequences.Maslow¡‾s hierarchy.be....level.children! .will..need..understood...some.

world.created! You are not talking about waiting to do something until we ¡®grow up¡‾..this....interaction.some.that.outside.of ourselves through interaction with the world both inside and.....so. Hayek Institut 135 ....in. .new.ourselves.. Friedrich August v.is.

..inertia.not....the challenges.Psycho-philosophy of Business Psycho-philosophy of Business complete..life.nothing.exam..mold.all!.I...as.if.I..observe...and.... from one night to the next! We should understand that..living.or..from..... .the horizon but as something which is in our hands now! I admit it makes me dizzy! Many things..studies.on.it..been.now.start.itself!.to.one coffee shop to another..that. chaotic and without the usual academic methodology!.comes.c ...have.know.don¡‾t.....Somehow.should.say..of..to...times.by.better...our.....meet.....or....until.abandon.my.life.I....be.I.come.see m to.but.We.to . claims have been made during our dialogue! They all seem fragmented.from...somethin g........ thoughts.the.perhaps..to...broken....thoughts...remember....exam.should..

.world.from.I. .don¡‾t.as..think ing!.now?...been..these. had.....old.toward.and...move..you.....away..not.a..moved..that.broken!..But where...all.years...of.hope..future..feel....my.have.I.feel....back.. not those who simply passively accept what comes! Only those learn who build their .your parents! A man who has moved always goes forward toward his life and toward understanding himself! Only those who explore life learn.the...my.reating.I.my head..has...know!¡± ¡°I.bright..me.......to.....in.am.though.of.way...thoughts..you.been shipwrecked! Doubts! Dilemmas! I feel I almost don¡‾t understand anything! Still.I.

idea..in....about¡!¡±? ¡°I.wanted!¡± ¡°It seems you¡‾ve managed¡±...possible....in...Ch anging.is.do.creating!..is.an....have..rem ains...around..their.lives.that..what....It¡‾s..is.of our.beings!..social.static!..fixed.some.I.it!.learn..those.instead.this.women...and......are.culture!..as......the..on.past....live....endless..for.Only.message....one.this:.career!.next.house.not....is.waste.but build....discussion!..You.else¡‾s!.the world.to..sit e.waiting!¡± ¡°Professor¡±....business..of.new.for..we.By.What.change....cultural.those.searching..life.gr at idea!..for.th at.who don¡‾t.by action...learn.us and..goal!.ideas.build.My....Nothing..Only...endless.not.but.their.old. you reply! ¡°Really..who.idea..that.think.to.world....constantly.cre ating men.during..evolution.inside..business.and...That.a..business..not...have....only.just.is.you.an.have..men.. professor...us.......is.an.A nd. .got....one..fri ction.....something.discovered..a.in..demolishing... .create.the...have.. how did the Petrovics become the rulers of Montenegro? Are you still ...my...I.culture...and.....history (the.not...reached.only!.....who..own...of..us...is..by.same.........in.my.life).

don¡‾t.doubts?.professor.moved..do.know...I...have.managed...were.discussion but..know.I¡‾ve.content with the same...My.thoughts..me!.....move..during.our.....Then...me.....I..thought..they..you¡‾ve.explanation?¡± ¡°You.of.what.....you¡‾ve...you!¡± ¡°I. Hayek Institut .are.to.bef ore 136 Friedrich August v..succeeded!..still...not.what.have..

.....for..I.I.Are..since.would..feel.ashes.realized.a mental......will.creativity!..as.removed.¡®ordinary¡‾....of..for.question...you.some.Psycho-philosophy of Business Psycho-philosophy of Business this...in.of.This.thank..to........present ...am..I..had...that.I..right...should be grateful to their mentors and not forget them! I have just one small personal.of.I..your.. one....enlarge..recognize.I...but.mortal?¡± ¡°As.like..moved.There are many young people who belong to that society! And many more are hidden..I.conversation!.I.already.under...discussion.It....it..Perhaps..prejudice!.lost..do!.who.head... created..wants....halo!.you..the.....just an.discussion.me¡!¡± ..the.mortal..an....you....society.soon..which....and..which..has.move s..listen.apologize!.my...I..to...an idea...the.to.has.unusual...inertia.with.ash!¡± ¡°That¡‾s...storm.mortals !.me.me!.....professor.fill.unusual..please.this.....to..

this...discussed.too?¡± ¡°Certainly!.losing.to..Som e..idea...little...this..we¡‾ll talk..talked..with. ....of.stu dents and.that..own..years..the...it.well!.around...not...life!¡± ¡°Well..this...should..some..we¡‾ll...to..them.¡°Better..have.given.with.conversation!¡± Epilogue..ten..idea..normal!.to.beg..next...apologize!.your.rest......it.to..for......what.take.do.They..about.have already started good businesses and some are successful.talk.some...this..to.Can.........it!.How.a.I......I.other.of..passion.Only.......you.......hours.about.I.they....feel a....Sit..and.do..are.roll..just..your.day...you.......I..little..doing..I.in.then..real.be..about.We¡‾ll..and..A.for.I.of..about..a...told.long?..head!..Idea ¡°Professor...come....already!.c ontinue our.down!....first. ..with. you.the.Let.discuss.with..you.to......me......things.for.Business.take.on...have...long!..and then.what. .been.time.I.. entrepreneurial managers.begin...your....our...pardon!....won¡‾t.st udy.Get.have.isn¡‾t.To....to.talk..them!¡± ¡°Will.your..their.ideas.lives!..see.a.four...today!¡± ¡°It..Once.

Friedrich August v.done.of...determined.career!......It¡‾s..whisper..day?.you..be......Professor.don¡‾t..like......fast?..too!.do? Which.I..that.answer in.for four..my..I... a....I..quick ly!.should.have.a..also have good connections! And I have a little money! My dad has plenty of money...just........it..the..pick?¡± ..Can¡‾t.I.years.. Hayek Institut 137 .information.ear?..idea!.a.brain.can¡‾t.Out..question!.absorbs....just.in..is...good business....should...one...have.It..to.My.job...damned....computer!.I ..am...What.the .

school.simple...just..everyone.bit.....a..we.Tell him that we. .don¡‾t..others!¡± Epilogue...our..you?¡± ¡°Could.At.So......happens!.a.He..this.¡°I.a.trouble!.....you..my.to...may..quite.than..have.only...what.professor.....cars!...you tell..old...Career ¡°Are..the...We..remember.....drove...drove.busy..I.right.in.....th e..I¡‾ll.chairman.but.secretary.Business....I..of.Successful..all.....and.to.what...Mercedes!¡± ¡°I¡‾m.me!¡± ..chairman I¡‾m here!.a...when.around..same.w see....me.....to race..exam...else.II.Achieve...It.help.the..was..unequal!...very.know each other from.like.sometimes.want!¡± .my Renault.asked..a.....as..Yugo.left....person..the..least.¨C....used..sorry!..and .studying!.you...maybe...usual!..the..and.I.now!.I...school!. ...care.to..I¡‾m.company?¡± ¡°Yes..I.the.need.even......How..I¡‾m.longer.thought.......life..rented.I have.have.He.quit.....I.stayed...hang.one..help..job!.use d...4.of..he could...together!.at.Psycho-philosophy of Business Psycho-philosophy of Business ¡°I.He¡‾s.

sh ould talk.to.I.a new..to.said.......... ordinary person!.life..begin..I..that.a..professor!..you..to.it¡‾s.Someone.I..because....really.Perhaps..Where. ..* * ¡°Look! The men entering the ..meet...* * ¡°I feel dizzy as though I had fallen through the floor of the elevator! Or...tomorrow.¡°We..from...once..do.but.later.my. Why do...you!.......even.From....my..work......fallen.you.Oh..was...wait until....then.job.pleasure...my..on.has.God.. perhaps.No!..mistakes?.advertise....an..day..start..life.....vacancies.the..Why....die!¡± *.until..new....was.to...mistake?.It...Yes!.to....time!...apply!...don¡‾t..through!.then.I¡‾ll.it¡‾s.making.am.the..to.....Goodbye!¡± *.keep.up...time.and.seriously!.never.nothing..

much. .say...so.become.Maybe.I.No!.like..My..peasants... my God...being.they.would.knew..hello?.successful.would.after....Should.elevator were my classmates at university! Who....time!..looked... how things have changed! 138 Friedrich August v.......have.. Hayek Institut ..they.su ch small...Anyway. when I.they are already in the elevator going up! They are probably going to see the President! I¡‾m sure he¡‾ll see them! Oh..God!.them!..thought..students?..confused.....some.other.How.

......* * ¡°That¡‾s how life goes! Life is a friend to some and ....Fortune Turns.be.the.is....shall.of.turning........wheel.today.detested Tomorrow.Everything..round...worst! Who..shall....is.incessantly.* * ¡°The..and...today.round¡Oh!¡± *.Psycho-philosophy of Business Psycho-philosophy of Business Who were they and who was I when we were students! I¡‾m getting dizzy again!...be.round. Tomorrow.is.Gundulic *.uppermost... Who...favored!¡± Ivan.

..cruel to others! Some manage....individually.ca rry....is...elements.their.own.Some..the..of...us..let..of..ours..The...uncontrolled..lives!.choice..them along!.Freedom..of..each.of..ch oice!¡± Friedrich August v. Hayek Institut 139 .life..

Ken Gates.....Fabio Clinton....Le Bozovic.....Hermann Hobbes.Gustave.Rene Djilas..........Antonije .Wolfgang von Gracian.Henry Fromm......Madeleine Andric...Ideas Adiges.Bosko Goethe.of.de......A..Alfred.Johann..Matija Boetie.... Albright... Iacocca..Peter Einstein....Ivo Antonov...Ernst Fogel.Baltasar Han..Ratko Buchanan.Milton Fromm.Giorgy.Zeng.Isaac Alber.Robert Ford.Bill Gluscevic......Todor Beckovic......Etienne.¨C.Milovan Djonovic....The psycho-philosophy of Business The psycho-philosophy of Business Index........Branko.Nikola Djuric....Albert Engel..Stjepan Hayek.......Mihailo Domanovic.Thomas Horvat.Fyodor Mikhailovich Drucker..Bill Coase.....Erich Wilber...Lee Isakovic....Stephen Hesse.of.Radoje Dostoievsky...Names..Friedrich.Erich Freud........la Bonn..Robert Decart.James Capelo..Vladimir Aristotle Bakovic.Sources. Adler...Sigmund Friedman...von Hawking.

.......Nikola Tze.Igor Miljanic...Marko Myrdal.George Stalin...Carl Pushkin..Momir Obradovic..Charles Schultz....Steve Perovic....Latinka Petrovic.Franc Radovic....Carl Maslow...von Nesbit....Ivanovic..Mesa Sen...Dusko Radovic.Miljan Miljanov..Ibn Kipling....Gunnar Mises.Ante Marx.Lao 140 Friedrich August v.....Theodore Smith.Aca Pejovich....Amartya Shakespeare.......Ilija Khaldun..Djugashvili Tesla.Isaac Nikic......Alexander Sergeevich Presern.....Ljubica Rand.....Auguste Lakicevic.Dejan Selimovic..Carl Milanovic.Abraham Menger.Joseph Schwab..Dusko Jorga.........Arhur Markovic.Wassily Lewis...Ludwig....Boro Komte.......Joseph..Njegosh Plato Popper.William Schumpeter..... Hayek Institut .Drazen Petrovic..Robert Soros.Ayn Savicevic.Rudyard Krivokapic.John Newton.Adam Socrates Sollow...Dragan Leontief...Petar..

.¨C.so..as.are.transition..par t..recognized....Why...economic..with.Dialogue I...to.. For instance....At.to.who..working..answers!..book.not....as .first.modern.Renaissance.fail.so much..as.and.are.... those of.was..Ancient.public.....many.this.do..and.one!.The psycho-philosophy of Business The psycho-philosophy of Business Afterthought..found.students.Rome.to.is..to.......to..literature.transitions.there.did..idea ....Why.the.....a.recognize..write something much simpler ¨C to write one that would popularize business philosophy among young people! But in the process of working on national reform..Humanism. why are Montenegrins so inert? Why do they think so uniformly?.everyone...have..seemed.reality?.and.of.them...An..of..intend..which.such....prejudice?..asking questions..I..the....like..eventu ally studying..reading. ....write...historical...Greece...and...myself ....the..being..except.people..of.Unintended..me......Why.

for.they.questions.my...of.. talking about?... myself many...with...creating.expected?.other..on..words.thrust.too!.For.certain.so.Why do.rather than..thoughts.rules.They.Is.....transition...man...to..do ....do .class.so..creativity!.the.a.it..an.some people like this sort of boasting? Why do negative people attract so much attention..one..transition...asking..¡®Wh y has this thing occurred?¡‾ or ¡®Where ..understand transitional.applied...asked.harder than..those.obstacles...is.is.their....have.what.my....should..them?.questions.are.been...of........muc h...¨C....themselves.achieved....that.we..motivate.Why..they.although.between..know.deeds?....does.then.words...and..to.new...is..prone.enough.I.......thoughts.such... young people.and..Why..gap...has. The.Where..ideas.in.countries.If.to.how.charge.....based.little?..lack.example..change?...for....in. .he..experience....and.also need to develop their own set of guidelines? Are men the key source of transition?..key.of..are..or.people....boast.imit ation......and..respect?....other.and. ....they..elite.generally...searching..are..inertia.....as.

witho ut innovation.as.is!.business?.we..do.Everything..do..With.it!¡±..move.stays... ¡°it¡‾s not time for that! Wait! Someone else should...change.....a...and.... .things..Everything.laid..few.¡± .....can¡‾t..¡°I.no.lives.ourselves!.our...do.anything.no tices pays attention to these things! This is particularly true if they are done by Montenegrins!..just.down...to..seen...creativity.How.in. the.general reaction! ¡°Wait¡±...forward..it.a..new.Everything is.. people say.did this thing come from?¡‾ If we can¡‾t recognize the idea that there is creativity in others..........exceptions.one...is.is. we can¡‾t have creative ideas.static!.Montenegro..given!..as.

the...admit.logic.superior.eloquent...their rhetorical belief that nothing can be done here in Montenegro has often Friedrich August v..the..to. Hayek Institut 141 .I.have....people. and..that.and....of..

time..the.....co.it.depressed.me.Where..attempt..It¡‾s..changes..has. most of them students! Having worked with young..reform.and business...to show!...The psycho-philosophy of Business The psycho-philosophy of Business thrown...it... would have broken me except for the strength I have derived from my relations with young people...balance!...in.come....involved .the.new..others. and..my..have.are.time!..off...actively........character.and.they..been.people.that. ..has..in..and.....twenty.does..that.empty....their.. .show.to..to what.in.weighed.workers..for.at.however..been..probable.and..which has.. I believe that their intellectual capabilities.been. both in and outside Montenegro.students..been...the.on....mental...have..national.to...the...each.supremacy...... ..may..achieved..the.years..have.and.what.me..by....imprisoned..w ish.initiative...I.to..the...to...me.... me from...at titude toward.make...indifferenc e.modest....from?.governm ent.minds..resistance..customary.far.allowed.....and.Beyond.of..above..gap.University...

it¡‾s sufficient..same.the.has.offered.decades:..been.allow. .same....the.it!.the.....why.answer.usually....explain...possible!¡±.to..no.to.....ways..At.....apply..great....don¡‾t...behavior!.is:.enter.to..been..¡°The system.supplied .. idea.it!..the..ti me.which.the..this...problem.knowledge...accept..Politics...make..enthusiasm.they soon.people....life....for.young.....The..old....I.To..and.laws.regulations!..t he system is to blame! We continue to build new systems and new processes associated with reform....Well..I..don¡‾t.it...of..change.longer.answer...but ... but the situation continues and the gap remains! These...system.have come to understand that an increase in knowledge does not of itself bring about change because even those who have acquired this knowledge don¡‾t seem....and..with..has.doesn¡‾t..imitate.that.start..

.we.nothing.of.out.......of....anything...what.want...drawing.. creativity.currently.....producing.wanted to. ..room.dared?.are.can.tried?.dissidence!.all...two.to.Enough of.the..you.essences.....thought.with.worlds.initiated.world..a..Enough.tried.discussion.a....student..world...the. the know... the suspicious.find.Have.as..so!. viewpoints! One.these.react.is.to...asked?..op inions!..other...book !.d o.which.to..I have.you..how.if.he.this..... the obedient and the crowd! The second is a.is..experi encing!...and..we...why....can....you..static...a.. the..self....changed.Have.is.paradigm.world.is.by..the...and....face..of.transition...... ...changed..be .a..I..righteousness! That.. free men and individuals! I have compared these two worlds through.really..really.friction..it.ideas...my..really..where.where.Business...Have......be.student.of..I.of...The first of these worlds is the world of the tangible..worlds.in..would.

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.my...any..to.have...The psycho-philosophy of Business The psycho-philosophy of Business one hundred names I had used spontaneously and unintentionally in my conversation.these.focused....I.so that.one.routine..levels...finished...since...economist!..who..been..dialogue.and..to....a.of.when.from.....fail.I..on..half....as.At.I..of freshness..felt.away.sense.would. .did.book! It. beliefs and attitudes! I have tried to.into..found......and..has.him!.world....given......still.with.me ntal shell created by our culture...hop e.write..way..... morals.can..as..entering.the.he.a.is..deep..an.I...his.tried.I..with...never.I... customs.renewed.....that the..penetrate...I.year..the.rat her....Th ..I..feel......create at least a small rupture in that shell so.wrote.find...possible..I.have.without.write! During.in..the.after.the.moment....around.or.student can break.mind.im agined..that..of..I...my.the...that...was...opportunity.a...student.tired..world...one...the.another.than as...individuals!.compl eted..more.student!.a writer...t houghts were...

to...a success! And a second student (who appears in the epilogue) who had continued...me! Both of them woke up! There were plenty of times during my conversation with the first student .studies.is. a...and...As..a..eventually.world.of.......to...student.possibilities! I am happy I..world.freedom.others.usual....a..at.school.the dialogue.succeeded!...longer..business.either..I.is......my..ourselves!....discussions...idea.decided...in..his.. had.indicates.and.of wider..the..held.have..was.with whom..world of creativity and fulfillment which too many of us unfortunately fail to recognize....is.tal k.than.discovered...a.It....

...to.actually.I.me.was born...who.I.more........An...when I though my discussion with him would be a failure!.my..might.and.say..only... Hayek Institut 143 ..will...by.book.were.to.Tha t¡‾s.....the.....will...this..¨C...that.....the results.I....before.When.thank.be inspired.....not easy..quite...I.change! Friedrich August v.¡°you.dares..unintended..or..result...for..book!..have.result! ¡°Well¡±..In.The....one..be....helping.argued.and...the.say.predetermined.to..to.result...it?..hear.were.wrote.publication !..during..one......any..spontaneous!.student..were..you.It.who..of..unintentional.question.may.conversation.r ead the...both .you.f abricated the whole thing!¡± Perhaps so! But I don¡‾t know how to invent unlikely outcomes!.all.pleased...the..Perhaps..wrote..and...over..continue.me..was.am..I.....to.its..up.that.....one..the.positive!.case....entire..readers.is moved.only.since you.time....be....surprised..if..one.re ader..who....of.this.it. .I..answer!..you.lifetime.

in..Montenegro.time.Gorica)..... he is the President of the Institute for Strategic Studies and Prognoses...that....of..was.private...of...SFRY..A..university.to.in..for.is.. Furthermore.the.Hayek..is. Friedrich August von Hayek Born in.founder..Institute.Social....The psycho-philosophy of Business The psycho-philosophy of Business The Author Veselin.¨C Faculty of Economics..professor.of.the.the Hayek.(University.Dean.leading...of..He.the...of.....Donja..and..of the UDG¡‾s Faculty for International Economics.Institute...the ¡°Austrian School of Economics¡±.F..the last.considered..state.Vienna..the.of. Finance and Business.. senior fellow of the..UDG..in...Prof.Sciences.one.Minister....great..of...representative....Vukotic...our.he..and....university ¨C.is.social philosophers.government..1899.privatiza tion........be.Before....von..of......and..the.patron..is.the. Hayek¡‾s .a...former.....of..

Hayek....and.Law....Austrian..August..international.best..(1976....Friedrich.purposes.(1962).condition......von.(1945 ).Serfdom.the.independent......private.to....disciplines..of.and.and. .Nobel.79).As.......bestseller.....the.in..are.and.the....A.....another.three...to him. von Hayek Institute was founded in 1993 to commemorate the work..of...1992.the.his .and Liberty..options..the..Road..works..and.ideas of.works rest upon the tenet that every individual chooses and acts in pursuit of his own....that.one......to..volumes.. known..of...Laureate..presented..with. The Friedrich A.accordance..Economics... von Hayek Institute The F..aca demic research institution it is .77.died.He.Among.School..in.Legislat ion..influence..promote.The Constitution..Liberty.. His philosophy arose and developed from comprehensive approach to various.of.The.a..

minded think tanks..issues. and lectures tackling current economic.and..academic studies... and the ICER in Turin.Institute funds...The.von.F.. and organizes academic conferences.produces..modelled predominantly after the Stanford University¡‾s Hoover Institute. seminars.Hayek..A.. the IEA in London. in the interest of providing concrete data and logical analysis to a range of public policy debates. The Hayek Institute is publisher . The Institute cooperates extensively with other like...

.of the successful book series ¡°The International Library of Austrian Economics¡±.hayek.at 144 Friedrich August v..us.. Hayek Institut . Contributions to the institute are tax.at.deductible....visit. For further information please.institut.www.

..London Wolfgang.Vienna Friedhelm..Vienna...Kolm....Liechtenstein. Peter...(CHAIRMAN) .Vienna Ed.Grund.Vienna Richard...Hadschieff....Washington.....Vienna Franz.. Christian....Blundell.Boschert.Stanford Markus...Vienna ACADEMIC ADVISORY BOARD Christian..Vienna..Vienna Markus.Bark..Tomaschitz..Unterberger...Mitterbauer..Z¨¹rich SECRETARY GENERAL Barbara...von....Zundritsch..Michael.Vienna BOARD OF DIRECTIORS Dennis.D...Wohlfahrt.The psycho-philosophy of Business The psycho-philosophy of Business Board and Academic Advisory Board PRESIDENT Prinz....Cologne..Beyrer.Vienna Andreas..C Gerhard.Duchatczek...Feulner..Vienna Julian.....Vaduz VICE PRESIDENT Gerhard.Lippert..Schwarz..Vienna John....Watrin....

.....Geneve Carolina.Dario..Paluel/France Israel..Huerta.....Rome Victoria.Antisari..York Leonhard.New.Mexico.ller..Madrid Anthony.Z.Innsbruck Michael..Liggio...de.City Jacques. Hayek Institut 145 .Marseille Lord..Soto.....de.M.of.....Cross....P..Garello.Jasay..Washington.C.Kirzner.Bayreuth Friedrich August v.de..........Socher.Harris...Price...Curzon..London.High.D. Jes¨²s...Bolivar.... Karl..

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.Institut Gr¨¹nangergasse.505.....institut.+43.institut.19..ordered.1.1349.be.Wien.at.:.505.32...directly: Friedrich..:...Hayek.....hayek...may..are.1349. Friedrich A.1010.and.+43.00 Publications...1./Band 16 ¡°Psycho-philosophy of Business ¨C Our Mentality through a Dialogue¡± Veselin Vukotic. Hayek Institut ISBN 3-902466-08-1 EUR..A.99 office@hayek.1...available.at 148 Friedrich August v.A.www.....The psycho-philosophy of Business The psycho-philosophy of Business Vol. v.v.Fax........ Hayek Institut ...Austria Tel...