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TRIMESTER IV Core Paper
Faculty Ms. Geetanjali Sharma
Ms Kerena Anand Mr. Narayanan Ms. Ramya Subramaniam
PGDM M01 PGDM M02 PGDM M03
Specialization ± Marketing
Consumer Behaviour Marketing of Services Rural Marketing
PGDM F01 PGDM F02 PGDM F03
Security Analysis and Portfolio Management Management of Financial Systems Organizational Finance Mr PillaiSwamy Dr. Biraj Kumar Mohanty Dr. Biraj Kumar Mohanty Ms Vijayalaxmi Ms Vijayalaxmi Mr Dhruva Sen
PGDM H01 PGDM H02 PGDM H03 PGDM S01 PGDM S02 PGDM S03
Human Resource Development Performance Management Strategic Human Resource Management Specialization SYSTEMS Database Management System Enterprise Resource Management System Analysis and Design
Mr. K. Purushotaman
Mr. K. Purushotaman
TRIMESTER V Core Paper
PGDM 501 Strategic Management
PGDM M04 PGDM M05
Specialization ± Marketing
Advertising and Brand Management Marketing Strategies in Services
PGDM F04 PGDM F05 Financial Risk Management International Financial Management
PGDM H04 PGDM H05
International Human Resources Management Organizational Development Specialization SYSTEMS E- Commerce Management IT Project Management
PGDM S04 PGDM S05
IV TRIMESTER PGDM- 401- Corporate Governance
Course Objective: To explain the students importance of adopting to ethics for long term existence of the organization Topics: Introduction - Meaning and Overview of corporate governance, Corporate Board: Attributes, Duties, Responsibilities, Liabilities. - Shaping Directorial Competence and Board Effectiveness, Corporate Disclosure and Investor Protection. ± Recent theoretical development on corporate governance. - Globalization and Corporate Governance Models of Corporate Governance - Mechanisms of Corporate Governance. - Choice of governance models - Governance issues and national cultures Shareholders and Stakeholders - Shareholder Rights - Responsibilities of Shareholders Minority Shareholders¶ Protection - Stakeholder Protection - Influence of informal agrarian institutions on stakeholder protection Corporate restructuring and Responsibilities - Corporate Restructuring and Revival of Sick Units. - Corporate Reputation, Corporate Legitimacy and Corporate Crime - Structure and Independence of the Board - Responsibilities and Duties of the Board, Selection, Remuneration and Evaluation of the Board, Board Committees - The Board and the Management - Legal issues Corporate Governance Risks - Board and risks - Risk monitoring - Shareholders risks - Risk Cycles Corporate Social Responsibility - Meaning, Definition and Scope - Operationalizing CSR for sustainable Development Responsibility of various stakeholders, perspectives and initiatives Environment and Ecology - Health and well being - Diversity and Human Rights - Community Compliance checklist for Corporate Social Responsibility - Management - Market & Work Place - Regulatory framework, - Welfare, Safety& Social Initiatives - Community Initiatives Workplace Initiatives - Environmental Initiatives - Market Initiatives 7 Emerging Areas and Trends in Corporate Social Responsibility - Business - Social - Environmental - Regulatory References : y ³Christine .A. Mallin´, Corporate Governance , 2nd edition, Oxford, 2008.
y y y y y ³C.V.Baxi´, Corporate Governance, Excel books, 2007. ³ ³Dr.S.Singh´, Corporate Governance, Excel books, 2005. ³ ³ Kesho Prasad´, Corporate Governance, PHI, 2006. ³Subhash Chandra Das´, Corporate Governance in India, PHI, 2008. ³ ³U.C.Mathur´, Corporate Governance & Business Ethics, Macmillan, 2005.
K.Chunawalla. HPH. New Delhi 2004. Consumer Perception. online consumer behavior.. K.N. Opinion Leaderships. Learning. Social class cultural and sub cultural aspects . Topics: Introduction: Consumer behavior ± concepts ± dimensions of consumer behaviors ± Research Process. self image. cross cultural consumer behavior. Pearson Education. y y y Consumer Behavior. HPH. Vikas publishing house (P) Ltd. Schiffman. Leslie Lazar Kanuk. managing dissonance. Personal influence and opinion leadership: diffusion of innovations. References: y y y y y y y Assael. consumer loyalty. 9th edition. 2007 Blackwell. conducting a Research Study Consumer needs and motives : Personality and Consumer Behavior.Loudon. ³Consumer Behaviour´. Cengage Learning. New Delhi 2005. Consumer Behaviour. Consumer Behaviour.PGDM ± M01 Consumer Behaviour Course Objectives: Understand the underlying behaviour of consumer in buying decisions. 2006 David L. Key Determinants of Buyer Behavior and a Framework of Buyer Behavior. emerging issues.. New Delhi ± 2004. Nicosia. Consumer Behaviour . Ms. types of loyalty programs. difficulties and challenges in predicting consumer Behavior. Leslie Lazer Kanuk. ³Consumer behaviour. Celebrity and Other reference groups. 2007 C. Diffusion and adoption Process. Influence of Culture on Consumer Behaviour. post purchase behavior. New Delhi.Sontakki. Consumer Motivation Group dynamics and consumer reference groups: Family Life Cycle. Selected Consumer Groups. Goal Gotia Publishing Co. Majumdar. ³Consumer Behaviour´. consumer attitudes. Cengage Learning.. communication and Persuasion.PHI. Consumerism : consumer protection. application of consumer behavior knowledge in marketing decisions ± approaches to the study of consumer behavior. models of consumer decision process. ³Consumer Behaviour in Indian Context´. consumer decision ± making process. consumer behavior in Indian context.Life style analysis. ³ Commentry On Consumer Behaviour¶.Srivastava.Howard Sheth and Engel Kollat model. Dominique Xavedel. Attitude formation and change. organizational and industrial buyer behavior.Raju. S. ³ Consumer Behaviour´. .A. PHI Leon G Schiffman. McGraw Hill. Albert J Della Bitta. Consumer expectation and satisfaction. Leon G. 2006. 2005 . Concepts Applications and Cases´.
Customer Value. service encounter. Managing Demand and Supply. Launching a new service: Market Research. Implementing CRM. Integrated Service Strategy: Growth Strategy. Service Performance Parameters. Differentiating. Empowering service employees.Shajahan. Strategic Aspect of Service Marketing. People. CRM objectives. Measurement of Quality in services. Process and Physical Evidence. Positioning. Global Perspective of CRM. Targeting. International Edition Services Marketing Text & Cases Rajendra Nargandkar.PGDM ± M02 Marketing of Services Course Objectives: To identify the dynamics of service marketing. 3e Christopher Lovelock ± Prentice-Hall. Dr. Marketing Mix in Services: 7 Ps of Service marketing. Service Delivery: Role of the Employee as advisor and facilitator. Demand Analysis. Gap AnalysisPerceived and expected services. Customer Response. Role of Advertising. CRM Issues.Product. Performance Strategy for Market Leaders. Topics Introduction to Services Marketing: Definition ± Characteristics. References : y Services Marketing Valerie Zeithaml & Mary Jo Bitner ± Tata McGraw-Hill Services Marketing. Price. Customer Perception of Quality in services. apply marketing theories to services and distinguish it from product marketing. Personal Selling. Classifying services. Segmenting. Challengers and Followers. Promoter. Himalaya publishing house y y y . Importance of communication in Service Marketing. Delivery of Quality. Pricing in Services Quality in Services: Identifying Quality Parameters. Strategies for Niche Market. Tata McGraw Hill Services Marketing. Role of Intermediaries. Innovators CRM: Concept of CR. product marketing and services marketing ± Marketing environment of services in India. Difference in handling the µP¶ s against the Products. Fastest growing services. Place. Quality Strategy.
E-Rural Marketing . its typicality against the Urban Market and application of marketing concepts to rural marketing. location . scope of rural marketing. components of rural markets. NonConventional Media. Product concepts classification-Five Levels Products. Glamorize Rural Marketing. Product Strategy :Introduction. Developing Effective. ITC¶s Distribution Model. occupation . Satellite Distribution. designing the message.PGDM . Coverage Status in Rural Markets.Profiling the Target Audience. Rural Mobile Traders: The last Mile Distribution.. selecting the communication channels. Lifestyle. Ideal distribution model for Rural Communication strategy: Challenges in Rural Communication. Barefoot agents.Age and Stages of the Life cycle. Product life cycle. Opinion Leadership Process Rural Marketing Strategies: Segmenting. rural areas requirement. Classification of Products. Petrol pumps and Extension counters. A view of Communication Process. Technological Factors. Prevalent Rural Distribution ModelsEmerging Distribution Models-Corporate ±SHG Linkage. Consumer Buying Process. Economic Factors. deciding the promotion mix. Public-Private Partnership. Focused Marketing Strategies. Social factors. Determining communication objectives. Economic circumstances. Topics: Introduction: Definition. Public Distribution System. Personality and Brand Belief. infrastructure facilities. Rural Media: The importance of the two-step flow of communication Media Future of Rural Marketing: Introduction. . Factors affecting Consumer Behaviour. Wholesaling. Agricultural agents. Agricultural input dealers. concepts. Marketing Mix Challenges. rural demand Rural Consumer behaviour: Consumer buying behaviour models. New Product Development :Consumer Adoption Process. Rural Retail System.Rural marketing environment: How it is different.M03. Rise of Consumerism. Strategy to counter fakes Distribution Strategy: Accessing Rural Markets. Characteristics of Rural consumer. Targeting and Positioning. rural credit institutions. rural vs. classification of rural markets. Creating advertisement for rural audiences rural mediaMass media. Haats/ Shandies. Occupation and Income. Channels of Distribution. literacy level. Other channels. Co-operative Societies Behaviour of the Channel. urban markets . Research.The Fakes Market. problems in rural marketing. Rural Product Categories. Personalized media. Syndicated Distribution. . Political Factors.Rural Marketing Course Objectives: To develop understanding of the rural market in India. Product Mix. expenditure pattern. Branding . income . Vans.Brand Loyalty Vs Stickiness Fake Brands.
Krishnamacharyulu. 2004 Rural Marketing ± Sukhpal Singh ± Vikas Publishers Advertising & Marketing in Rural India.G.References: y y y y y y y y y Rural Marketing. Bhatia.2/e.C. Balaram Dogra & Karminder Ghuman. Gopal Swamy. Pradeep Kashyap & Siddhartha Raut. SAG Publication Rural Marketing ± U. 1/e. T.Tej K. Lalitha Ramakrishnan Pearson Education Rural Marketing ± Habeeb Ur Rahman ± HPH.P. TMH. Biztantra Rural Marketing. Macmillan . Sanal Kumar Velayudhan.1/e Rural Marketing.2/e Rural Marketing. excel books Rural Marketing C. Response. Vikas Publishing House.Mathur.
investment options. Portfolio Management. Legal Framework for secondary Market. CML. 2007 ³Punithavathy Pandian´. PHI. 2007.Bhat. Thomson/Cengage Learning. Projecting Dividends. Bailley. Maheswari. Investment Analysis and Portfolio management. Industry Analysis and company Analysis. Forecasting Individual Stock Performance. SML. Excel Books. Investment Management and Security Analysis . Forecasting Techniques. 8/e S. Market Indicators. Macmillan. Fisher and Jordan. Forecasting Earnings. Company Analysis: Measuring Earnings. nature and scope. Fundamentals of Investment. PHI VA Avadhani. diversifying portfolio. 2007 Prasanna Chandra. Arbitrage Pricing Theory.Securities Analysis and Portfolio Management Course Objectives: To provide the students a comprehensive orientation about equity research . 2008 Investment Management. Sharpe¶s single market model. Himalaya Publications. Kevin.PGDM ± F01 . Security Analysis & Portfolio Management. Stock Investment Decisions. Key Characteristics in Industry Analysis. Securities Analysis & Portfolio Management. Regression and Correlation in Forecasting. S. S. Vikas Publication Pvt. Managed Portfolio and Performance Measurement. External Source of Analysis for Industry Analysis. Portfolio Management: Concept of Portfolio Management. Sharpe. capital market dynamics and portfolio management Topics: Introduction : Concept of investment. Valuation of Securities: Debt and Equity valuation ± concept and methods. Economic Analysis. Security Analysis and Portfolio Management. Prentice Hall India. Ltd. Tata McGrawHill. Investment Management. Security Analysis & Portfolio Management. Investment Analysis & Portfolio Management. Pearson. CAPM.. Economic and Industry Analysis : Economic Forecasting. Determining P/E Ratio. Revenues and Expenses. 2008 VK Bhalla.Chand & Co . objectives of financial investment. 2007 Reilly. phases of Portfolio Management References: y y y y y y y y y y y Alexander. Alternative Industry Classifications Schemes. Investment Process. Security Investment in India ± Primary market & Secondary Market. Pearson. PHI ³Dhanesh Kumar Khatri´. Markowitz theory/ model.
Public Deposits. Central Bank ±Regulatory Framework of RBI. 4th Edition. SIDBI. P. Management Of Other Financial Institutions ± Investment institutions.M.Srivastava. Meir Kohn. Venture Capital. Treasury Bills. Stock Market. Pre and Post Liberalization Scenario. interest rates.PGDM ± F02 ± Management of Financial Systems Course Objectives: To make the students aware about the various financial institutions and familiarize the students with the operational policies and practices of commercial banks and other financial institutions Topics: Overview Of Financial Institutions : Structure of Financial Systems. SFCs. Pearson Education R. Financial Institutions and Markets. ICICI.R Machiraju. Vikas Publishing House Pvt.. Commercial Banks ± Organization and Functions . Bond Market. Management of Indian Financial Institutions . TMH . Insurance. Tata McGraw-Hill L. IPO and procedure of issue. Liquidity management ± Theories. NABARD etc . Role of financial assets and institutions in economic development Indian Financial Systems : Banking. Srivastava. Financial Markets and institutions. IFCI. NPAs. Equilibrium in Financial Systems. Bank capital . Ltd. Merchant Banking References : y y y y y y y Dr Gurusamy S. Indian Financial Systems.Nationalized and Private Banks. SIDCs. Operational policies and practices ± IDBI. Evaluation of Performance ± Performance budgeting and Zero-base budgeting ROLE OF DEVELOPMENT BANKS IN INDIA ± Overview. Bhole. microfinance. Management of loans and deposits.K. Financial development. Investment and Asset Liabilities Management. Profitability of CB. Thomas learning H.adequacy norms. Financial Institutions and Markets. Government Securities. Venture Capital Fund. Mutual Funds. Indian Financial Systems.M. Banking Theory and Practice Pathak.
McGraw Hill. Income from Business & Profession. Behavioural Aspects. Control. 2nd ed. Decision Making Business Publications Charles T Horngren.Prentice-Hall. TMH Singhania. . Management Control Systems.Developing a Management Information and Reporting System. Divisional Performance Appraisal ± Reasons for Divisionalization ± Responsibility Centers. Preparation of Budget. Nature of Budget.Perpetual Inventory System.Theory and Practice. EVA. Measuring and Controlling the Assets & Performance--Measuring Assets Employed. Tax Planning. 14th Edition . Inventory Control. Cost Audit.Saravanavel. 12th Edition. Dynamics in inventory valuation Proprietary Audit and Management Audit: Audit of Financial Propriety under Governemnt Audit. & William O Strantton . India P. HPH Robert N Anthony & Vijay Govindarajan. Simulating a Cash Budget.2004 Ray H Garrison . 2nd Edition Mark Grinblatt and Sheridan Titman.PGDM ± F03 Organizational Finance Course Objectives: To understand the dynamics of financial management of an organization in the changing scenario of Business. Calculating Variances. Administrative and Support Centers. Variances in Practice. Departmental Management Audit.Modern Accountancy. Research and Development Centers. 2002 Aswath Damodaran. Heads of Income. Profit Centers. Advance Tax. Consideration in Measuring the performance of Managers. Input Output Analysis. Evaluating the economic performance of the company . Performance Measurement Systems Quantitative Techniques for Working Capital Management: Cash Management Models: Baumol Model and Miller and Orr Model. 2005. 10e . Gary L Sundem. ROI. Methods and Administration. Budget Preparation Process. Limitations in Variance Analysis. Topics : Management Information and Reporting System ± Importance of the Management information and Reporting System ± Considerations in Developing a Management Reporting Structure ± Levels of Management and their Information Requirements. Introduction to Management Accounting. Corporate Finance. John Wiley and sons.TMH. Assessment Procedure References: y y y y y y y y A Mukherjee & M Hanif . Management Audit. Transfer Pricing-Objectives. Concepts for Planning. Corporate Taxation: Income Tax Act 1962. Stock Levels. Corporate Tax Planning & Business Tax procedures. Techniques. TDS. JIT inventory.Managerial Accounting. Financial Markets and Corporate Strategy. Management Control Systems. Revenue and Expenses Centers. Internal Audit. Jain Book Depot.
³P.maximizing learning . ³Srinivas. Strategic Human Resource Development.HRD Scenario in Indian Organization: its problems and prospects References : y y y y y y y y ³Biswanath Ghosh´. ³Silvera. Human Resource Development & Management .HRM and HRD .Tirupati´. Excellence through HRD. HRD Audit and HR Accounting : HRD Audit: Interview .Emerging issues facing HRD Professionals Learning and HRD : Learning principles & theories . Human Resources Development.D.Organization and work environmental factors that influence transfer of training. Human Resource Development.Theories &strategies . emerging developments . Learning strategies and styles .Training process model. observation. Excel Publication. 2006 Lalitha Balakrishnan.HRD benefit ± forecasting model Managing HRD function effectively .C. Questionnaires . TMH. R Krishnaveni.M´. Career Development & Career Strategy . Vikas Publishing House ..HRD Climate & Culture ± Professional characteristic & competencies for HRD professionals .Individual differences in learning process . 2007. Sultan Publication. External & Internal factors that influence employer behavior Analysis of the role of Development: Performance review and counseling .Task analysis.SHRD system.PGDM ± H01 .Identification of training needs .Organizational analysis . Strategic HRD: Concept of SHRD .Prioritizing HRD needs .R.A conceptual analysis . Human Resource Development.Transfer of training . HPH.Recent developments in instructional and cognitive psychology.Human Resource Development Course Objective: Understand the dynamics of Human Resources Development in an organization and means and ways to enrich it. . process . 2007.Kandula´. PHI.HRD Score Card ± HR Accounting. Meaning and Process.Assessment centre-career and succession planning/ QWL Training and Development : Meaning and importance . ³Human Resource Development´. 2006.person analysis . Topics: Introduction: HRD . ³Nair & Rao´.Potential appraisal / Employee Empowerment Developing the person in the role/ Career planning.Issues-transfer process .
Process. Performance Management Systems: Nurturing and institutionalizing PMS. Jaico Publishing. Process of Performance analysis. References: y y y y y y y A. Skills & Exercises. Performance Management´. 360degree feedback. PGDM ± H03 .PGDM ± H02 . PHI.M. 2007.Strategic Human Resource Management .Who can Appraise . culture. Methods of appraising. Reward systems and legal issues. ³Dewakar Goel´. R. Performance Management Concepts. Prentice Hall of India. ³Cardy´. Frances NEale. 2008. 2007. purpose of Appraisal .discussions. Objectives and Requisites. Performance Appraisal & Compenstion Management.KPAs -Components of Performance planning Objectives of performance analysis.Rao´. Appraisal Systems . Hand book of Performance Management. team and leadership: interventions and drivers.V. Process of performance review. BARS. Competency management and frameworks. PHI.pros and cons.Performance Management Course Objective: Understand various means and tools of managing and appraising the performance of employees in organization Topics: Performance Management & Appraisal . HPH.Introduction. Relevance of Performance Management-Recent approaches . Response Books. 2006. Performance planning .Sarma. ³Performance Management´. Kandula´. ³ ³ ³Srinivas . 2008. Methods of Appraising . Role Dimensions. Performance Management & Appraisal Systems. ³T.Self Appraisal.Pros & Cons of Appraising Performance planning & Analysis .Appraisals & HR Decisions.Introduction.Performance analysis . ranking method .Organisation culture and Performance management. Performance Review & Discussion -Performance appraisal factors ± Career. 2008.
SHRM: Aligning HR with Corporate Strategy Concept of strategic HRM .Evaluating the Effectiveness of SHRM References : y y y y y y y y Ashok Chanda. Business Strategy and Organizational Capability . Contingency and Configurational Approaches . Institute of HRD.SHRM: Universalistic.Global Environment of HR: Change and Diversity . Kandula. Strategic HRM. ³Human resource strategy´.Process of performance management .K. PGD M S01 -Database Management System . Koga Paye. Topics: Strategic HRM ± Meaning and Scope. 2nd edition.Strategies for developing the employment relationship Strategy For Managing Performance .PHI.Transformation program . Bhatia. ³Strategic Human resource development´.Competencies of HR professional in a SHRM scenario Change Process .Corporate Ethics. Values and SHRM . 2006 Dr. Rajib Lochan. Shipa Kabra. Srinivas R. Strategic Human Resource Management : Winning Through People: Concepts.K. Bangalore.HR specialists as strategic partners .Role of HR in organizational transformation .Process of Strategic HRM Formulating and implementing HR strategy . Practices and Emerging Trends.Prasad and Siraj.Scope of performance management strategy .Course Objective: To appreciate and internalize management of human resources at strategical level and its importance for the organization.Strategic HR Planning Acquisition and Development . Cengage Learning ( Thompson Michael Armstrong.2004.Performance management .Change models . Excel Books S. Restructuring and SHRM .Strategies for organizational transformation . 2005 Strategic Human Resource Management.Change. S. Response books.Corporate Strategy and Career Systems . Strategic Human Resource Management.Transformation through leadership . 2005 Mello.Managing Employee Relations: Unions and Strategic Collective Bargaining .Strategic role of the Director Strategy for improving Organizational Effectiveness . Strategic human resource management. Deep and Deep Pub.
Fundamentals of Database Systems. OODBMS. Recovery ± Security. New Delhi PGDM ± S02 Enterprise Resource Management Course Objective : To understand how information system fit into business operation for . OBJECT MODELLING Object oriented concepts ± Structure ± Models and Databases ± Object life cycle modeling ± Objects. Data base Management Systems. RDBMS.S. Tata McGraw Hill. Database Concepts. Patterns ± Object interaction modeling ± Object Oriented Design ± UML. Classes.V. 3rd Edition Pannerselvam. Addison & Weisely.Course Objective: Enlightening the concept of data management in a computerized environment Topics: INTRODUCTION Database systems ± Definition ± Components ± Advantages ± Objectives ± Evolution. PHI C. OPERATIONS AND MANAGEMENT Client / Server and Databases ± Data Warehousing ± Query Processing ± Concurrency Management ± Heterogeneous and Homogenous Systems ± Distributed Databases ± Controls ± Atomicity. References: y y y y y y Abraham Silberschatz. NDBMS. New Delhi. F. MODELS DBMS Architecture ± Associations ± Relationships ± Mappings between Abstractions ± Generalisation ± Classifications ± Conceptual Data modeling ± File Organization ± Data Structure ± Data models: HDBMS. Korth and Sudarshan. Silverschatz. Korth & A.. DATABASE DESIGN Relational Data Model ± Relational Algebra ± ER Diagrams ± Data Dictionary ± Normalisation ± Boyce Codd Normal Forms ± Integrity ± Relational Database Languages ± Database Administration ± File Structures and Indexing.Murthy ± Data Base Management Systems-HPH Elmasri & Navathe. Data base system concepts : MC GrawHill International Editions. Back-up and Recovery.
ERP Vendor Analysis: SAP. BAAN. Customization in ERP. ORACLE.D. Business Process Reengineering. CRP. Finance Module. Chi Publishers PGDM ± S03-System Analysis and Design . Roadmap for Successful ERP Implementation ERP. Current market scenarios. Best Practices and Related Technologies: Structure of ERP. Best Practices in ERP. Data Mining. 2nd Edition Christina N Mapu. Problems in Implementation. J. Styles of Manufacturing. Altekar.improved efficiency . Steps and Methodologies Implementation. ERP and SCM. Data Warehousing. Advanced Technology and ERP Securities. Integration of ERP software . Features of full cycle Indian ERP Implementation. Enterprisewide Resource Planning:Theory and Practice. ERP Success Evaluation & Maintenance: Success Factors. ERP Implementation Process: ERP Implementation Approach. information integration for better decision making and faster response for customer queries. References: y y y Rahul V. PHI. Customer Relationship Management. Topics: Introduction : Role of the Enterprise in Implementing the ERP System.Edwards. ERP Functional Modules: Functional Modules of ERP. Enterprise Resource Planning. Manufacturing Module. Chu-Hua Kuei. Supply Chain Management. Master Production Schedule (MPS). Elements of ERP Implementation. Failure Factors. TMH. 6th Edition Alexis Leon. PeopleSoft. Advantages of ERP. Distribution Module. MRP. QAD-Mfg/Pro. Prerequisites of ERP. Ramco. Implementation Realities. ERP Domain Expertise. Brief History of ERP.
Implementation and Software Maintenance. Tools of Structured DFD. System Analysis and Design Methods. Disaster/ Recovery. Modern System Analysis and Design . George. Pearson Education James A Senn. TMH Rajaraman. Decision Tree. TMH . Panigrahi. Role of System Analyst Planning : System Planning and Initial Investigation. Cost Benefit Analysis Process: Stages of System Design. DD. Bentley.TMH Whittten. Input /Output and Forms Design. Ethics in system development References: y y y y y Elias M Awad. Projects Scheduling and software Security: Software. design and planning Topics : Introduction : System Concepts and Information systems Environment. Process of System Design. System Development Life Cycle. Galgotia Publication Hopper. Analysis and Design of Information Systems. Valacich. Pseudo Code Analysis.Course Objective: To familiarize the students with the various concepts of system analysis. File Organization and Database Design Testing: System Testing and Quality Assurance. Information Gathering. Security. Feasibility Study. System Analysis and Design. Dittman. Analysis & Design of Information System. Hardware and software selection and computer contract. Structured English.
Purchasing. Offshore Expansion. Operation. HRM and Information system strategies. Need and Challenges for strategic management model. problem in measuring performance *Control and strategic audit References: y y y y y y y y y Ajit Prasad Extremely Short Cases on Strategic Management Excel Books 2003 Arthur A Thompson A J Strickland John E Gamble Arun K Jain Crafting and Executing Strategy Concepts and Cases Tata McGraw. Forecasting. Management Contract. Scanning functional Resources. Strategic choice and Developing Policies Growth Strategies: Merger and Acquisitions. Culture and Management to implement the strategy Evaluation and Control: *Measuring Performance. Diversification Strategy Implementation: Developing program. Joint Venture. Collaboration. Vision. Jones Strategic Management: An Integration Approach 6th Edition Wiley India 2007 . Organizational analysis.Hill Publishing 2006 Azhar Kazmi Business Policy and Strategic Management Tata McGraw. 7 s Analysis. Jones Strategic Management An Integrated Approach Biztantra An Imprint of Dreamtech 2004 Colin White Strategic Management Palgrave Macmillan 2004 Francis Cherunilam Strategic Management Himalaya Publishing House 1998 Hill. Industry analysis. strategic Myopia. GE Matrix. Objectives. BCG Matrix. Types of organization structure *Staffing. Outsourcing.TRIMESTER ± V PGDM 501 -Strategic Management Course Objective: To understand the strategic management process from an integrated and holistic view Topics: Introduction: Mission. PEST Analysis. Role of Board of Directors and Top Management. Portfolio analysis Core competencies. Tools of Business Strategy: Situation analysis using SWOT tool. Budgeting. procedure. Marketing.Hill Publishing 2002 Charles W. Hill Gareth R. Brown Field Expansion. Learning organization. Merger & Acquisition. Logistics. Greenfield Expansion. Value chain analysis . Strategy.L. Social Responsibility of strategic decision making Environmental Analysis : Internal and External. Porters five forces model driving industry. Corporate and Functional Strategy: Directional Growth strategy.Stages of corporate Development. Analysis of Societal Environment Scanning the external Environment. Financial. Competition. Generating alternatives strategies using TOWS matrix. R&D.
Duane Ireland Management of Strategy Concepts and Cases Cengage Learning 2007 y y Parnell Strategic Management: Theory and Practices Wiley India 2007 Petter Fitzroy James M. Ad copy in print broadcasting commercials copy writing for outdoor & transit media. Strategic success. Media scheduling. Brand Management: Definition & concept.Hill Publishing 1996 Sukul Lomash P K Mishra Business Policy and Strategic Management Vikas Publishing House 2005 Upendra Kachru Strategic Management Excel Books 2005 PGDM ± M04 Advertising and Brand Management Course Objectives: To acquire knowledge on dynamics of advertisement and develop understanding the concept and importance of branding for a product and an organization. Rural commodities. Brand Association . Advertising Budget: Methods of Ad budgeting administering the budget Media Overview: Media plan. Topics: Introduction to Advertising: Definition Nature role of advertising in modern business world Advertising & marketing mix. Media cost & Availability. brand association and creating a brand niche Brand Strategies Design & implementation of brand strategies. brand positioning. corporate brand building.advertising objectives-benefits-economic aspects-ethics in advertising Advertising Business: The Ad manager. Herbert Strategic Management Creating value in a turbulent World John Wiley & Sons 2006 y y y y Robert A. global brand leadership. agency Ad Plan. public relations. Retail branding Brand leveraging: Brand equity.Hoskisson R.Hitt Robert E.Brand personality & personification brand identity. Brand Building: Consumer products.y y John A Pearce Richard B Robinson Strategic Management Tata McGraw. consumer durables. services. brand extensions.Pitts David Lei Strategic Management Cengage Learning 2006 S B Budhiraja M B Athreya Cases in Strategic Management Tata McGraw. cross country synergy . brand repositioning. Brand benefits and brand value. Organization of Ad agency-basic principles. product success. Global brands. Brand Valuation. global brand planning system. brand image & imagery. Brand Success. Media strategy Media mix. Advertising design: Advertising appeals. matching media & market geographical selectivity. Advertising copy visualization & layout writing.Hill Publishing 2005 Michael A. Global Branding.
³Keller Kevin Lane´. Differential Marketing. Segmenting on the basis of age. Public Utilities. 2007 O¶ Guinn. Logistics.References: y y y y y Shimp. Marketing Plan Other Services: Marketing of Telecom. TMH. 2006 Williams. Advertising and Promotion: An IMC Approach.D. Telecom. Mutual Fund. Policies and Schemes in Insurance. ITCS. Travel & Tourism. Logistic. PHI. Advertising Media Planning: A Brand Management Approach. income. Advertising and Integrated Brand Promotion. Hospitality. After Sales Services in Insurance. 2007. Marketing of Financial Services: Market Potential. Promotion and Segmentation in Tourism. Cengage Learning. fixed deposit. Measuring and Managing. Myers and Aaker´. ³Larry. Brand Equity. Private Players. Handling Sales Force References : . F.Kelley and Donald . 5th edition. International and National Tourism.W Jugenheimer´. PGDM ± M05 Marketing Strategies in Services Course Objectives: Identify area specific services and understand their unique marketing strategies. Consultancy. Stock Broking. LIC vs. 2006. E-Services and Professional Services Banking & Financial Services: Understanding Banking Instruments . PHI. 2007. PHI. Advertising Management. NGO. Debit Card. Competitors in the Market. Contemporary Advertising. New role of Insurance advisors. E-Services and Consultancy. Travel and Tourism: Scope of Tourism in India. Topics: Service Areas: Financial. profession. Retail Banking. Strategic Brand Management-Building. Arens´. Cengage Learning. savings bank account and other instruments. other Investment Avenues. Health. ³Batra. Developing Strategy. 2007. 2nd edition. Education. Loan. Insurance vs. Importance of Knowledge based selling in financial services Insurance Marketing: Players in the Market. Product Knowledge. Charges and return involved in financial instruments.Credit Card.
and execution of forward contracts. Clearing House. Approaches to risk management. Mechanics of swap transactions. Generic options. Types of options. calculation of forward rates. Spreads. Hybrid derivatives. Types of risk. Interest rate futures. Tools : Hedging. Features. forwards. its mechanism and drawbacks. Currency options and Trading strategies. Options on futures contracts and Exotic options. Sources of risk. Price quotations. Covered Call Writing. To make them aware innovations in the financial market. and futures. factors affecting option prices. Straddles and Strangles. Uncertainty and Risk. Exchange organization. Types of swaps.PGDM ± F4 Financial Risk Management Course Objectives: To familiarize the students with risk. Interest rate options. Overview. Accounting and Reporting Forward Exchange Contracts: Concept. Protective Put. Options: Overview. Derivatives and its mechanics. Application of swaps Weather Derivatives. Implications of various risks for firm & Management. regulations. Types of futures. derivatives and related tools. Currency futures and Stock Index futures. Futures: The fundamentals of futures contract. Risk Management process. Stock Index Arbitrage. . Trading process. Investment Strategies. Mechanics of future trading. Option pricing models. Topics: Introduction to Risk Management: Meaning of Risk. Major characteristics. Risk Return Trade off. Hedging and Speculation with Commodity futures. options and swaps and Hybrids. Risk Associated with Options Other Derivatives: Swaps: Swap terminology and structures of standard coupon and currency swaps. Pricing of Index Futures Contracts. Optimal hedge ratio. Risk Management Process : Evolution of risk management.
Covered Interest Parity. Prentice Hall India Gupta S. David A Miller. international trade. . Convertibility of rupee and its implications. TRIMS. FDI.References: y y y y y C.International Product Life Cycle Theory. Spot and Foreign Exchange Rates.L. Factors affecting exchange rates. Nature of Exposure(Economic.GATT. provide basic knowledge on international economics.Hull . Oxford University Press J.Heckscher-Ohlin Model . Quotation and Market Rules. Subsequent WTO Developments. Issues involved in international finance. Derivatives: Valuation and Risk Management. Thomas. Essentials of Risk Management and Insurance. instruments and various strategies of hedging in international market. IMF. Legal Framework in India. financing foreign trade and various intricacies connected therewith. Topics: International Financial Management: Global Economy.Mark. Foreign Exchange Rate Mechanism: Intricacies of foreign exchange market.Vaughan.Theory of Comparative Advantage . Formation of Trading Blocks OPEC.Vaughan. An Overview of International Financial Markets . Foreign Exchange Dorfman. Futures and other Derivatives.C. Growth of FDI in India vis a vis China International Trade Theories: Theory of Absolute Advantage . GDR. .Imitation-Gap Theory . ADR. International Monetary System: Balance of Payments.. Options. Wiley Dubofsky. Forex forecasting. International Bond Market. International Monetary System. Real Interest Parity.S. Parity condition in International Market: Purchasing Power Parity. International Financial Flows. Parity Conditions and Managerial Implications. Introduction to Risk Management and Insurance . TRIPS.GATS Financial Markets : FII. Sankarshan Basu. Financial Derivatives. Significance of managing international fund. Choice of International Funding.Time series forecasting models Foreign Exchange Risk Management: Conceptual Overview.. Therese M. PHI Emmett J. The North America Free Trade Agreement (NAFTA) UNCTAD . Pearson y PGDM ± F5 International Financial Management Course Objectives: To provide knowledge on global financial markets. Jeevananandam. European Community (EC). World Bank.
Computerized Skill Inventories. Performance Management. interest risk management. and MNE Requirements. Participative Management and Quality Circles. Global Talent Search Managing HR in Virtual Organization: Meaning. Derivatives and Exposure ManagementCurrency Forwards. Economic Systems. Cross Cultural Suitability. Legal and Government. Managing HR activities in International Organizations. Develop knowledge base and preparedness to work in multinational companies. .Highlights of the Current Policy . Excel Books P.G. UK. Training and Development. options. Changing Environment in HRM. Japan and India. Changing Demands of Employer & Employees. International Finance Management . Types of Virtual Organizations. International Finance Management.HR Planning. ¶ International Recruitment and Selection: Approaches. Trade Unions.Export Promotion Capital Goods Scheme (EPCG) Other Guidelines. Futures. recruitment and selection. EXIM Policy: Historical Perspective-Objectives . swaps. Ethical Issues in HR.Ethnocentric. Limitation HRIS. Family Requirements. HR Information System: Meaning. Need. Economic and Political Factors. References: y y y Vij Madhu. Geocentric. Sultan Chand PGDM ± H4 International Human Resources Management Course Objectives: Create understanding among the students on the challenge of Human Resources Management in the global industrial scenario. Wage and Benefits. Transaction) . Repatriation and Employees Relation. Collective Bargaining. Social.K. External Factors ± Change in Technology. Computerized HRIS. Topics: Introduction : IHRM vs. Designing of HRIS. and Difference between traditional and virtual organizations. Remuneration. Advantage and Use. TMH V. Hedging and Speculation.Imports Classification-Import Licenses -Exports . International Financial Management .a comparative analysis. Managing HR in Virtual Organizations. Regiocentric Selection: Factors in Expatriate Selection.Bhalla. Talent & Knowledge Management. Socio Political. Domestic HRM. Polycentric.Human Resources of Country. Globalisation and HRM: Impact of globalization on employment.Translation.Technical Ability. HR Development.Apte. Advantages and Disadvantages. Features of Virtual Organizations. Internal Factors. US.
team building. behavioral modeling. Values. Methods of Total Quality Management.. training.) & Strategic interventions: Techno structural: Balanced scorecard. HRM & TQM. Group based: conflict management. Inter group interventions. Applied behavioral science. HR strategy to TQM. group facilitation.International Human Resources Management. Organization mirroring : third party peacemaking interventions. OD Interventions: An Overview: A definition of OD and OD interventions . delegating. Diagnosis: Diagnosing the System . business process reengineering.HPH y PGDM ± H5 Organizational Development Course Objectives: This paper will equip the students to act as facilitators in organization for Change and Development. Bhatacharya.. motivation.Jayashree. group learning. partnering Techno structural (Structures. . model for managing change. characteristics of OD. A normative-re-educative strategy of changing. self-directed work teams. analyzing discrepancies: The Program Management Component: Phases of OD Programs. Action & Program Management. Managing the OD Process: Components of OD Process. First order and second order Change. counseling. References: y N Sengupta & Moushumi S. and virtual teams. positions etc. Diagnosis. Action research. History of OD. creating parallel learning structures. technologies.classification schemata for OD interventions Human process interventions: (individual. group and inter-group human relations): Individual based: coaching. etc. mentoring. Diagnosis using the Six-box Organizational Model. Third Wave Consulting: The Action Component: nature of OD intervention.What Every MBA should know about HRM. morale boosting. leading.Excel Books S.The major families of OD interventions . dialoging. Teams and teamwork. Participation and Empowerment. downsizing and outsourcing.TQM and HR Management: Principles of TQM. Parallel. Topics: Foundations of Organizational Development: Conceptual frame work of OD. assumptions and believes in OD. large scale interventions.
5th Edition. and Change-Gareth R. Khadwalla. Jones. PHI. & Transformation.Bell.Bell. TMH y Organizational. Veena. y Organizational Design and Development-Concepts and Applications-Dr.Future of OD References: y Organization Development. Pradip N. Pearson.Future Trends in OD. Wendell L. TMH. individual trends . Cecil H.The Johari Window Model ± Transactional Analysis ± Behavior Modeling ± Life and Career Planning Interventions ± Stress Management Interventions. Scripts and games. Cengage Learning. 2005 y Organization Theory & Design. The Future and OD: Emerging Issues and Values . Wendell L. Design. macrosystem trends. Jr. interpersonal trends. Managing Effective Change. behavioral science interventions for Organization Improvement. Bhupen Srivastava. Richard L Daft. Interpersonal and Group Process Interventions: Employee Empowerment Sensitivity Training Laboratories .Personal.French. Cecil H. Pearson Education . Jr. Biztantra y Organizational designs for excellence. 8th Edition. y Organization Development.French.
E-Money Laundering. Pearson Education Asia. E ± Payment Threats & Protections. E-Commerce Applications: Electronic Payment System. Payment Clearing. Digital Currency. 2002.Channel Conflicts References : y Efraim Turban et al. Topics: Fundamental Of E-Commerce: Introduction to E-Commerce.E-Business Models & Markets. B2C. Supply Chain Management ± Supply chain architecture E-Commerce Infrastructure: Intranet. EDI Challenges in E. . Role of Govt. G2E. and Policy Recommendations and Emerging trends in ECommerce. Principles of e-fund transfer. Types of E-Commerce: B2B. Architecture E-Commerce Security: Protocols-Security schemes against internet fraud. C2C. Social and cultural issues.commerce for service sector ± Advertising in e-commerce ± B2B ecommerce. G2G. Internet & Extranet ± Structure. G2C. E ± Cash.. µElectronic Commerce ± A managerial perspective¶. E ± Cheque. Other Challenges . Legal And Privacy Issues In E-Commerce :E-Commerce Issues & Opportunities in Implementation and Role of Government -Commercial Issues. issues involving it and its application in business.Commerce: Technological Challenges. Business Applications In E-Commerce: Retailing in E-commerce ± market research on internet customers ± e.PGDM ± S04 E COMMERCE Management Course Objectives: To understand basics of E Commerce. ECommerce Providers and Vendors. Overview. Infrastructure Issues.. Techniques and Tools. credit and debit card usage.
µElectronic Commerce ± Technical.Rayudu ± E Commerce. Greenstein Firsman. 1998. Prentice Hall. Team Building. µElectronic Commerce¶. 2001. C. CPM. Project Management Information Process. Topics: Introduction: Uniqueness of IT Projects. Organization Structure to Support the Project. Cost and Risk Management in IT Projects. software Development Orientation. Cost Control.V. . Project Management Systems. Project Organization Project Execution: Configuration Management. Project Management by Knowledge Areas. C. Classification of software testing tools. Management Backdrop of IT projects.S. Prototyping. Project Success & Failure. Project Monitoring and Control: Pre and Post Completion Evaluation of Project. Performance Reporting and Review Closing the Project: Input vs Output. Projects and Strategic Planning. Implementation observation. Time. E Business-HPH PGDM ± S05 IT Project Management Course Objective: To acquire knowledge on Planning. Software Development Orientation. Tracking Risk in Project Management. Project Initiation. Murthy ± E-commerce-HPH Nabil Adam et al. Monitoring and Ad hoc control mechanism involved in IT project management and understands its typicality against other mainstream projects. 1999. Business and Legal Issues¶. IT product development Lifecycle.S. Tata McGraw Hill.y y y y y y Kalakota et al. Dimension of Project Management Process. Recognition and Rewards. Incorporating Quality in IT Project. Addison Wesley. Developing Programs. Program Management and Optimization of Resources Project Planning & Process: Pre Project Scenario. EVA. Schematic and Pareto Charts. µFrontiers of Electronic Commerce¶.
Force Field Analysis Technique Inferences: y S.Contract Closure.Kelkar.A. Information Technology Project Management. PHI 2009 . Training for Implementation. Approaches to overcome user resistance.
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