SUBMITTED TO: Ruchika thakur (Faculty &Guide)


Maharishi Arvind Institute of Science and Management,
JAIPUR 2010-2011


This is to certify that summer training report entitled ³POTENTIAL & PREFERENCE OF GODREJ FURNITURE IN RAJ¶¶Work carried out by ³SURENDRA SINGH´ In the partial fulfillment of requirement for the award of Bachelor of Business Administration (BBA) Final year 2010-2011 affiliated to University of Rajasthan, Jaipur.

To the best of my knowledge & belief this work is not Submitted/published elsewhere for any degree or diploma Examination.

Faculty Name: RUCHIKA THAKUR MAISM, Jaipur


At the outset, I would like to express my sincere and deep felt thanks to our faculty RUCHIKA THAKUR of Maharishi Arvind Institute of Science and Management of Jaipur to take this opportunity through which I got the chance to make a report on POTENTIAL & PREFERENCE OF GODREJ FURNITURE IN RAJASTHAN I am also indebted to our seniors and friends for their constant help and contribution by providing oversight and critique, in their special areas of interest that influenced this. I am heartiest thankful to MR. Rajeev Khanna (Dept.Manager of Jaipur branch), and my friends for giving me valuable information, support and guidance during my project work. Without them it would have not possible for me to work on this project.

Surendra Singh



quality. so more showrooms should be opened & more schemes & offers should be provided to the customers. Team work & Coordination. Co. i learned about: Corporate culture. These suggestions will certainly help the organisation in future. y There are several features that customers take into consideration while going for purchasing furniture like Price. 4 . Offices. and websites to get sufficient knowledge about the company. During the survey we found two main issues: y Insufficient information regarding the Godrej range of institutional / Educational furniture y Price consciousness among customers While conducting this survey we got opportunity to meet & interact with the heads of different institutions around Rajasthan and we came to know about customer perception regarding Godrej furniture. regarding ³potential and preference of Godrej Furniture in RAJASTHAN. They believe that Godrej furniture is very expensive & is not easily available to them. insurance segment and also in govt. During this programme we consulted many sources . Ltd. y Institutes purchase more local furniture as compared to branded. It was also found that most of the customers are not aware about the Godrej furniture and brand ³Interio´. Organizational behaviour. From this survey we came to know about the demand of furniture in banking sector. magazines. In these two months I conducted a survey.´ I received feedback & valuable suggestions about Godrej furniture. books.EXECUTIVE SUMMARY During the training period at Godrej & Boyce MFG.experienced dignities working in Godrej. educational. catalogues. warranty.

INDEX 1. Research Methodology A. Research design a. Limitation of study D. Sample Size d. Data analysis and interpretation 4. Research/Project Title B. Research Type b. Company introduction 2. Source of Data 3. Signification/ importance of study E. Annexure 6-19 20-23 24-28 28-31 32-33 33-40 41-45 41-45 41-45 41-45 41-45 41-45 46-59 60 61 62 63 64-67 5 . Conclusion 7. Finding of study(result) 5. Bibliography 8. Suggestion/ recommendation 6. Objective Of study C. Data collection e. Universe c.

from edible oils and chemicals to agro products. Companies operating under the Godrej Group are involved in a host of businesses . Its founder.INTRODUCTION ABOUT GODREJ Godrej Group is one of the most respected business groups in India. Mr. Here is a brief profile and history of the group. from engineering workstations to cosmetics and detergents. was a staunch nationalist and believed that India cannot win freedom unless it is economically self-reliant. the group diversified into a wide variety of consumer goods and services. Godrej was derived from Gudrez-the name of an important tribe in IranNow headquarters of Godrej is in Mumbai(india) 6 . from refrigerators and furniture to machine tools and process equipment.from locks and safes to typewriters and word processors. Godrej Group is also well-known for its philosophy and initiation of labour reforms. The Godrej Group was established in 1897. Beginning with security equipment and soaps. The group has diverse business interests ranging from engineering to personal care products. Ardeshir Godrej.


Founded  Founder(s)  Headquarters  Key people  Products

7th May, 1897, Lalbaug, Mumbai Ardeshir Godrej, Pirojsha Godrej Mumbai New Delhi, Chennai, Adi Godrej (Chairman) Chemicals & Commodities, ITES Real Estate, Appliances, fmcg Office furniture, desk Chair, cupboards

North America, South America Western America, Eastern America  Website  Companies 10  No. of Employees over 10000 people  Sales Turnover 1.1 billion US $  Main Market East Asia South East Asia and Africa
The Godrej Group is one of the respected business houses of India. The group has diverse business interests ranging from engineering to personal care products. Companies operating under the Godrej Group are involved in a host of businesses - from locks and safes to typewriters and word processors, from refrigerators and furniture to machine tools and process equipment, from engineering workstations to cosmetics and detergents, from edible oils and chemicals to agro products.

Trade and Market


The Company celebrated its centenary in 1997. In 1897 a young man named Ardeshir Godrej gave up law and turned to lock making. Ardeshir went on to make safes and security equipment of the highest order, and then stunned the world by creating toilet soap from vegetable oil.

Ardeshir Godrej

Pirojsha Godrej

His brother Pirojsha Godrej carried Ardeshir's dream forward, leading Godrej towards becoming a vibrant, multi-business enterprise. Pirojsha laid the foundation for the sprawling industrial garden township (ISO 14001-certified) now called Pirojshanagar in the suburbs of Mumbai. Godrej touches the lives of millions of Indians every day. To them, it is a symbol of enduring ideals in a changing world.


First generation the two brothers were the founders, second generations focused towards diversification of business by investing of acquiring more business in the leadership of Mr Naoroji godrej, third generation in the leadership of Mr. Adi godrej, is keener to keep hold on core business functions


Malaysia. development & change. The brand Godrej has a tremendous recall in India. 10 . Oman and a marketing office out of UAE. Godrej is a highly respected brand and besides its high quality products. futuristic security and entry systems to a wide range of consumer and personal products. is known for its business ethics.The word Godrej etched into the metal of his locks stood for trust. a story of a family committed to the nation. What started as dream has become a movement. Godrej. It started off with locks and then a stunned world looked up in awe when Godrej made soaps from vegetable oils. achievements. The name Godrej is today locked away in the mind of every Indian as a symbol of responsible Entrepreneurism. Vietnam. Besides manufacturing set up in India. security and reliability. From hi-tech engineering solutions. Today Godrej is the bridge between the future and in hundred years of history. self reliance through industry and prosperity from indigenous resources. touches the lives of millions of Indians every day. It is a living code of ethics for Indian industry as it races into the forefront of global dominance. Godrej has legacy of 111 years is a story of success. we also have manufacturing facilities in Singapore. and is gaining fast access in the International markets.

strong room doors. Godrej products range encompasses a wide range of products to suit homes. steel tables for teachers. steel doors. data safes. Godrej has manufacturing base in Mumbai.Cupboards. chairs for teachers. Refrigerators. Chandigarh. Warehousing solutions: Material handling equipment. educational institutions & industrial requirements. fire resisting filing cabinets. Air conditioners and WashingMachines. and Chennai & Goa. fire safes. offices. Lockers. desks. Educational furniture: School desks. sliding door units. tambour door units Office furniture: Chairs.PRODUCT LINE OF GODREJ Godrej follow ISO 9001 system standards & 14000 environment standards. work stations Security equipment: Safes. night latches. Pashtu. library stacks. Typewriters: Godrej are the world's second largest manufacturer of manual typewriters. book cases Steel furniture . shelving and racking. To name a few. 11 . Spanish. filing cabinets. French. metal shelves Locks: Wide range locks covering mortise. pad locks. training room chairs. door closers Appliances: Water Purifiers. fire doors. partitions. and Russian etc. which can be offered in several languages including Arabic.

MAJOR SUBSIDIARIES OF GODREJ INDUSTRIES LTD.Ltd.Co.BUSINESS PROFILE MAJOR COMPANIES OF GODREJ GROUP: y y y y y y Godrej & Boyce Mfg. y y y y y y Godrej Agro vet Ltd Goldmohur Foods & Feeds Ltd Godrej Properties Ltd Godrej Hicare Ltd Godrej International Ltd Godrej Global Mid East FZE MAJOR AFFILITES y y y y y y y Godrej Consumer Products Ltd Godrej SARA LEE Ltd Geometric Ltd Godrej Efface Automation & Robotics Ltd Godrej Hershel Foods & Beverages Ltd Mercury Mfg..Ltd.Co.BHD Godrej PTE.Ltd Godrej Industries Ltd Godrej Infotech Ltd Godrej Commodities Ltd Godrej SDN.SEZ Godrej & Khimji LLC 12 .

Godrej Consumer Products is the largest marketer of toilet soaps in the country with leading brands such as Cinthol. Co. Its liquid detergent brand Ezee is the market leader in its category. and vending Machines. The Consumer products include Appliances (Refrigerators. household and fabric care segments. Precision Components & Systems. Industrial Products include Storage Solutions. Air Conditioners. Machine Tool Service. Godrej Consumer Products Ltd (GCPL): Godrej Consumer Products is a leading player in the Indian FMCG market with interests in personal. The company is also leader in the hair colour category in India and offers a vast product such as Godrej Renew Colour soft Liquid Hair Colours. Washing Machines. Automated Warehousing. and DVD Players). Process Equipment. hair. Electrical & Electronic. Locks. and Construction Material & Services. Ltd. 13 .: Godrej & Boyce Manufactures a spectrum of consumer products and industrial products. Furniture. Tooling. Nupur based Hair Dyes. Material Handling Equipment.: The company is India's leading manufacturer of oleo chemicals. Security Equipment.Godrej Group Companies: Godrej & Boyce Mfg. Microwaves. Godrej Industries Ltd. Conferencing Solutions. Office Automation. and Godrej No 1. Fairglow. It also has major presence in food products such as refined oil and tetrapack fruit beverages. Godrej Liquid & Powder Hair Dyes to Godrej Kesh Kala Oil.

P. The company is the world's largest manufacturer of home insecticides.L): Godrej Properties provides meticulously planned townships at affordable prices. and SCM software. and Sharjah. automated storage and retrieval system solutions. 14 .Geometric Software Solutions: It is a CMMI Level 5 Company and the leading PLM services provider. Godrej Properties and Investments Limited (G. Godrej Agrovet: Godrej Agrovet is one of the largest producers and marketers of animal feeds and innovative agri-inputs India. Godrej Sara Lee: It is a joint venture between the Godrej Group and Sara Lee Corporation. Singapore. CRM. USA.I. Its brand HIT is very popular in India. The Godrej Group also has overseas establishments in Malaysia. Godrej Efacec: The company provides warehousing. Oman. Godrej Infotech: The company is engaged in the business of developing customized software solutions and implementing ERP. Vietnam.

The choice for home and work space solution Mission:y Godrej Mission is to operate in existing and new businesses which capitalize on the Godrej brand and corporate image of reliability and integrity.ENRICHING QUALITY EVERYWHERE OF LIFE EVERYDAY VISION Godrej in every home and work place. y We shall strive for excellence by nurturing. y We shall encourage an open atmosphere. y We shall achieve this objective through continuous improvement in quality. 15 . cost and customer service. developing and empowering our employees and suppliers. conducive to learning and team work. y Godrej objective is to delight our customer both in India and abroad.

VALUES y y y y y y y y y Commitment to Quality Customer Orientation Dedication & Commitment Discipline Honesty & Integrity Learning Organisation Openness & Transparency Respect/Care & Concern for People Teamwork Trust 16 .

Launches the godrej perfect home brand.  2001  2002 Launches´ i_space´_childrens furniture. But at godrej. Launches new cupboard (centurion) to celebrate godrej Furniture business obtains iso 14001 certification.MILESTONES As they say no guts. manufactures 13000 cupboards for unicef  Cyclone hit Orissa. always defines the market place and always at glory.  1999  2000  2000  2001 Forays into marine solutions (navy). Introduces ³Storewel´ brand for steel cupboards. Storewel business obtains iso 14001 certification. to support 17 . Starts manufacture of open plan office system (opos). we must say it has been a glorious 111 years of being Indian industry. Forays into ³interiors´ business. Introduces the home furniture range. Storewel business obtains iso 9001 certification. Here is a quick preview of the various milestones we have crossed in the past 111 Years. receives certificate of excellence from the Indian  Orthopaedic association for seating system. We have always set the trends. Furniture business obtains iso 9001 certification.  1923  1963  1984  1995  1996  1997  1998  1998  1998 Manufactures first steel cupboard & filling cabinet. no glory.

 2004  2004 - Furniture & interio group obtains 14001:2004certification.  2006 Change of name of division to ³interio´. furniture & interiors group.(after amalgamation of  Storewel & furniture business) obtains iso 9001-2000  Certification.Consolidates all furniture brands under umbrella brandgodrej interio. Launches ³formula s´ brand office solutions. 2002  2003 - Launches laboratory solutions.  2006 . 18 .

which includes a 150-acre mangrove forest and a school for the children of company employees. the group is also involved in philanthropic activities. it has developed a green business campus in the Vikhroli township of Mumbai. In the early 2000s. Adi Godrej was born in a business family. the Godrej¶s were into manufacturing locks and vegetable-based soaps. After his return to India. Under Adi Godrej¶s leadership. The Godrej products were among the first indigenously manufactured products to displace entrenched foreign brands. Adi Godrej left India at the age of 17 to enrol at the Massachusetts Institute of Technology. the Group completed a 10-year restructuring process through which each business became a stand-alone company with a CEO/COO from outside the Godrej family. Godrej is major supporter of the World Wildlife Fund in India. After the liberalization process. 19 . He modernized and systematized management structures and implemented process improvements. Adi Godrej is the present chairman of Godrej Group of companies.CURRENT CHAIRMAN Adi Godrej Adi Godrej is one of the icons of Indian Industry. Adi Godrej restructured company¶s policies to meet the challenges of globalisation. His father¶s name was Burjorji Godrej and his mother¶s name was Jai Godrej. More than a century age. Adi Godrej joined the family business. Adi Godrej took the Godrej Group to great height during controlled economy era. Though he planned to study mechanical engineering but he later on switched to management. He received his Bachelor and Master degrees in Management from the Sloan School in 1963.

steel etc. fuel. dust and noise level in the ambient air y Maximising recycling and reuse the waste and scrap generated y Dispose of inevitable waste in an environment friendly manner They shall abide by this policy.HEALTH & SAFETY POLICY They are in the business of enabling people to be more effective and comfortable n their personal and professional lives by providing Ergonomics. They shall comply with relevant local/national legislation/regulations and any other requirements applicable to us. y Monitor and reduce the effect of fumes. by periodically reviewing our objectives & involving interested parties as applicable. y Continue pollution prevention techniques y Conserve key resources like water. 20 . ENVIRONMENT. Aesthetic. They are committed to continually improve our environmental & Quality management system They shall strive y Assess and meet the changing expectations of our customers by offering Quality products and responsive services. energy and raw materials such as wood derivatives. and Value for money in our Furniture. Interior products & Services. by optimizing its use.QUALITY.

WHAT MAKES GODREJ UNIQUE  Quality  Reliable service  Comprehensive range  In-house design recourses  State of the art manufacturing set up  Speed of delivery  Wide spread distribution network  Iso 9001:2000 and Iso 14001 certification  Member of BIFMA (business & institutional furniture manufacturer association 21 .

With a portfolio of 4 unique models which club great aesthetics and big sound. Godrej started manufacturing Washing Machines in 1996. Equipped with Blue Fin and I-TREC technology. and 22 . Godrej ACs offer best in class cooling and efficiency. From creating a revolution with PUF(Polyurethane Foam) in 1989 to. to Godrej Pentacool ± five side cooling in 2001 and PentafreshTechnology in 2004 and now ± EON range of Frost Free Refrigerators with seven wonders including revolutionary Cool Shower Technology. In the AC category ± we have over 15 models straddling Split and Window segments. colored doors and vinyl draping. grill and convection segments.Godrej & Boyce Mfg. DVD Players and Microwave Ovens. We have recently stepped into the Microwave Oven category and in a short span of time garnered a good market presence. Godrej began manufacturing of refrigerators in 1958. ± Appliance Division is in the business of manufacturing and/ or marketing Refrigerators. We have a complete range of Hi ± Tech Semi Automatic. through our range of models across solo. Co. 100% CFC free Refrigerators. DVD players mark our foray into the Consumer Electronics segment. Washing Machines. Air Conditioners. Fully Automatic and Front Loading Washing Machines. we have been at the forefront of product innovation. Our manufacturing facilities are located in Shirwal (near Pune) & Mohali (near Chandigarh). Ltd.

plans of more models ± we are geared to making our presence felt here as well In addition to the above products. Godrej is also a key OEM supplier in India. Egypt. Bahrain and Oman. After the success achieved in the domestic market. Apart from catering to the domestic consumers. and Washing Machines in Sri Lanka. Kenya. the Middle East. consumers continue to rate Godrej after Sales Service the best in the industry. Rwanda. With 370 service centres spread over the country. we also have the Godrej Smart care Service brand to provide excellent 'After Sales Service'. We also export our products to Singapore. Various divisions: y y y y y y y Interio division Appliance division Prima division Retailing division Security equipment division Locks division Storage solutions group 23 . Godrej is also looking at Exports in a big way and has launched its Refrigerator. Afghanistan.

and wood. books. Phrygian tumulus.2550 B.C. in conjunction with furnishings such as clocks and lighting. stool from Thebes. Pieces found here include tables and inlaid serving stands.C. the Midas Mound. Ancient Greek furniture design beginning in the 2nd millennium B. the Pazyryk Carpet was discovered in a frozen tomb in Siberia and has been dated between the 6th and 3rd century B. and household goods. provide storage. The Classical World Early furniture has been excavated from the 8th-century B. Domestic furniture works to create. Furniture can be made from many materials. and shelves) is used to hold or contain smaller objects such as clothes. such as the wall Murals discovered at Pompeii. in Gordion. bed discovered in the Tarkhan Tomb. it can serve a symbolic or religious purpose. Furniture can be a product of artistic design and is considered a form of decorative art. in modern day Turkey. drawers. plastic. Storage furniture (which often makes use of doors.C.C. 1550 B.C. tools. The earliest surviving carpet.GODREJ FURNITURE Furniture is the collective term for the movable objects which may support the human body (seating furniture and beds). comfortable and convenient interior spaces. including metal. including beds and the 24 . In addition to furniture's functional role..C. a c. Turkey. sculpture. and examples have been excavated in Egypt and found in tombs in Ghiordes.C. History Furniture has been a part of the human experience since the development of non-nomadic cultures. Evidence of furniture from antiquity survives in the form of paintings. Recovered Ancient Egyptian furniture includes a 3rd millennium B. There are also surviving works from the 9th-8th-century B. gilded set from the tomb of Queen Hetepheres. and a c. Assyrian palace of Nimrud. or hold objects on horizontal surfaces above the ground.

A similar explosion of design and renaissance of culture in general. Along with the other arts. Transitional furniture is intended to fill a place between Traditional and Modern tastes. Art Deco. Art Nouveau was influenced by both of these movements. The seventeenth century. Wiener Werkstätte. intersecting the Pop art movement. The 1738 and 1748 excavations of Herculaneum and Pompeii introduced Roman furniture. and the Eastlake Movement. eruption of Vesuvius. furniture designs began to develop more rapidly. 19th Century The nineteenth century is usually defined by concurrent revival styles. oak. such as the Rococo and Neoclassicism were perpetuated throughout Western Europe. preserved in the ashes of the 79 A. to the eighteenth century. Early Modern Europe The furniture of the middle Ages was usually heavy. but by images on Greek vases. Rococo. The design reform of the late century introduced the Aesthetic movement and the Arts and Crafts movement. often gilded Baroque designs that frequently incorporated a profusion of vegetal and scrolling ornament. De Stijl. Neoclassicism. often inspired by the Greco-Roman tradition. gained steam in the 1960s and 70s. Postmodern design. starting in the fifteenth century. 25 . Bauhaus. was characterized by opulent. Starting in the eighteenth century. in both Southern and Northern Europe. including Gothic.klismos chair. others. and Vienna Secession designers all worked to some degree within the Modernist idiom. promoted in the 80s by groups such as the Italy-based Memphis movement. is preserved not only by extant works. the Italian Renaissance of the fourteenth and fifteenth century marked a rebirth in design. Although there were some styles that belonged primarily to one nation. and ornamented with carved designs.D. occurred in Northern Europe. Modernism The first three-quarters of the twentieth century are often seen as the march towards Modernism. such as Palladianism in Great Britain.

Unveiled 'Godrej Interio'. Godrej & Boyce Mfg. extensive use of wood. religion. In 2006. kids furniture.Furniture and interio group has a whole range of home furniture as well as institutional furniture ranging from bedroom and dining sets. and architecture. The FIG team works with a passion of growing at the growth rates far in excess of industry norms. and the countries of South East Asia have unique facets of their own. storage systems. to provide complete solutions for homes. Ltd. offices and special projects. high-quality craftsmanship and reliance on wood grain instead of painting or thick lacquer. respect for all and innovation are the key prime drivers for the division. Mongolia. desks. which enable it to be a total solutions provider in its lines of business and be a market leader in each and every product line of its portfolio. interiors. carpets etc. Traditional Japanese furniture is well known for its minimalist style. kitchens. The use of uncared wood and bamboo and the use of heavy lacquers are well known Chinese styles. Co. The antiques available generally date back to the Tokugawa era. seating systems open plan office systems. Chinese furniture is traditionally better known for more ornate pieces. The traditions out of China. It is worth noting that China has an incredibly rich and diverse history. diversifying to add product lines. Japanese chests are known as Tansu. India. and are some of the most sought-after of Japanese antiques. etc. furniture and culture in general can vary widely from one dynasty to the n Interio division Furniture and interio group was established in 2003 with the amalgamation of Store well and furniture business and is one of the largest business groups of Godrej & Boyce .Asian history Asian furniture has a quite distinct history. The FIG team works with the passion of making Godrej-³The choice for Home and Work Spaces´. Also has diversified areas like lab engineering solutions. but places such as Korea. office and special 26 . and Japan are some of the best known. Marine furniture. Customer delight. Godrej Furniture and Interiors Group has unified its home.

schools and auditoriums and even the most specialized solutions for the Navy Godrej Interio COO Anil Mathur added. which we are sure will delight home and corporate buyers. "Godrej Interio is an amalgamation of time-tested values of quality and trust of Godrej and a contemporary outlook to business. Targeting a growth of 33 per cent. Chairman & MD Jamshyd Godrej said. composite materials. and aggressive marketing strategy. carpets and interiors. huge investments are being made in the business. 27 . The range also includes special projects like labs. Along with the new image. modular furniture. Health and Hospitality Furniture and Corporate Showrooms. In the B2B segments. The Godrej Interio range of products will be available across India through 42 Company managed Godrej Life space stores and a Network of 800 Godrej Interio Channel Partners. the turnover for 2006-07 is targeted at Rs. education institutes as well as complete solutions including desks. Godrej & Boyce Mfg.projects business lines. The range of home solutions includes products for the drawing room." Godrej offers the Interio range of furniture solutions in wood. bed room. It also plans to increase focus on niche segments like Stadium Furniture. 100 Crores in technology and brand building." An official statement issued by the company states that the turnover for the division for the last year stands at Rs. France and India. This includes investment to the extent of up to Rs. As the result of added investments. we are offering a complete array of expertly designed home and office solutions. Interio carries the expertise of design houses from Italy. Our endeavour is to give Indian consumers global quality products at affordable prices. to offer stylish and aesthetically designed furniture under the Godrej Interio Brand At the launch of Godrej Interio. Co. coupled with strong Godrej R&D. laboratories. children's room and kitchen. 800 Crores and the Division plans to reach a sales turnover of Rs. chairs. with specially designed software for online project tracking. 600 crores. Exports are expected to grow from the present 5 per cent to 15 per cent in the near future. "Godrej Interio is the result of deep understanding of consumers about their lifestyle and desires. Godrej Interio offers a wide variety of products for offices. metal. 1500 crores by 2010.

Godrej Educational Furniture is designed in keeping with ergonomics most conducive for this sector. Even physical parameters like the average height and weight of an Indian child. like pauses after period. Godrej furniture is created to meet the specific storage and specific needs of the teachers and HODs.¶ Modern day education. however. taking into account factors like students¶ explorative nature. Godrej furniture facilitates easy showcasing. µthe roots of education are bitter. Godrej furniture inspires them in the classroom and provides ample rest between classes.the optimum level of comfort level is required to ensure optimum attention over a period of time. In the staffroom. Godrej Interio understands that for a teacher. and their body structure has been kept in mind. THE ART OF LEARNING There is old English saying. Lab and training Room Furniture is created to allow for vast storage spaces and mobile seating. their natural behaviour in a classroom . has developed methods to make the roots of education as sweet a process as the fruits. Godrej furniture has been created after in-depth study across the country. referencing. teachers teach better when they are comfortable. Just as students learn better when they are relaxed. Poorly designed educational furniture is the root cause of most discomfort. One area identified by ergonomists is the furniture used in education. individual study and group study. a class is never really over. but the fruit is sweet. This is true of children in kindergarten just as it is in a Management or Engineering Institute. and high levels of hygiene. Godrej have specially designed canteen furniture for close interaction. and faculty cabins. Within the library. To make break-time truly enjoyable.GODREJ EDUCATIONAL FURNITURE. 28 .

To Godrej a chair is a seat of wisdom. storing away smells. A black board is a canvas for creativity.Everyday! At Godrej. Absorbing colours. We aim to make learning an extension of better living. y y y y y y y Executive desks Conference tables Premium suites Multipurpose tables Reception tables Classroom desks-cum-benches Training room tables 29 . education is a natural process. A table is a drawing board for ideas. The desking products have a wide range. ranging from. A million stimuli. The world is a class room Learning starts from the day we are born. Education is a process that re-invents the learner. Recording sights and sounds. A child¶s mind is a random access memory. DESKING SOLUTIONS The wooden top is made up of either Pre laminated or Decorative laminate. At Godrej Interio.It is said. this change is smooth and comfortable. learnings.

All chairs are designed considering following data.STORAGE SOLUTIONS Godrej offers various storage products. y Anthropometrics data y Job profile y The surrounding work environment Chair has two components. y y y y y y Filling Cabinets Compact mobile storage Lockers Bookcases Tambour & sliding door units Periodical display racks SEATING SOLUTIONS Godrej has a large range of seating products. A) Super structure y Seat & back y Arm rest B) Under structure y Revolving type y Fixed type 30 .

patience and care. It takes long hours. In addition. y Staff rooms y Faculty cabin y Principal/Directors chamber Godrej Interio is a leader in Open Plan Office Systems. health and productivity. Every piece of furniture is designed with one objective. For this. the teacher needs to be at ease. they know how a good teacher shapes a student¶s life. Seating and Desking products. To inspire teachers to inspire their students. Each and every solution is designed keeping in mind your comfort. At Godrej. we also offer our customers office interior products from leading global majors like Milliken . A friend. Godrej offers furniture for. Leading. To be the citizens of tomorrow. Our products have been certified by India's leading medical fraternity as being ergonomically and scientifically of the leading Carpet Tile manufacturers in the world VARIOUS TYPES OF OPOS PRODUCTS OFFERED BY GODREJ: y y y y PANEL BASED TILE BASED DESK BASED COLUMN BASED 31 . To walk out into the world with confidence. grooming and enlightening students. philosopher and guide.EVERY DAY IS TEACHER¶S DAY A teacher is more than a teacher.

office furniture and special project furniture ±are world-class and evolving with time. customers of modular furniture¶s can customize the product. competitive environment and respect for big brands call for a younger &modern face of Godrej. And who better than Godrej to script new beginnings!! Years of understanding consumer needs. The changing customer. a massive boom in the demand for such modular furniture increased at tremendous pace because of the concept of teamwork. Godrej & Boyce MFG Co. space allocation. with the growth of IT and Services industry in India. i. through R&D and matchless expertise means our products ±home furniture. Godrej Interio recognizes the needs of modern lifestyle and stands dedicated to meet these with ease and aplomb 32 . LTD was the pioneer in introducing the concept of Modular furniture in India in 1982 but it did not go ahead with it as the market demand for such modern age equipment was low. groups BRAND PHILOSPHY A new era in interior solutions beckons. Hence GODREJ INTERIO. design of office e. It¶s vibrant stylish and comfortable. It reflects the Godrej philosophy of breathing life into monotony. But in the past few years.e.MODULAR SOLUTIONS FOR OFFICE Modular furniture¶s come in breakdown or knockdown format which means that the whole furniture system say a work station is broken down into several parts which can be broken down into several parts which can again be assembled as per the needs of the client.c.t. A perfect amalgamation of time tested values and contemporary outlook. This phenomenal drive to think new is ably backed by exclusive showrooms and dealer outlets across India.

understands pressures of work & provides furniture that ensures employee well-being at all times. It reflects the expertise Godrej has. Where the entire family comes together for dinner after a tired day at work. With the Office Furniture Solutions. So whether you are a busy & ambitious executive at work or a doting father and loving husband at home. A comfortable workspace that instils confidence. Where the ups & downs of daily life can be forgotten. in the business of Furniture & Interior solutions. 33 . into one that breathes of a 'quality life'. And the belief that. That which enables change the 4 walls of any space. Godrej intends to provide the warmth & comfort that reflects a happy. pride.Interio: The Philosophy µInterio¶ is simply the unified platform to convey that our solutions allow you to 'transform your space¶. The Brand Promise Godrej Interio is a contemporary. So that he can be successful at work & exudes energy even when he gets back home. Where guests are impressed by the style of the decor. Where you can recharge yourself for the next day ahead. With the range of Home furniture & decor solutions. µNo one knows interiors better¶ than us. Godrej Interio provides the most aesthetic & ergonomically friendly interiors that make you feel good about yourself and your environment. Godrej wants to create a positive environment that encourages employees & employers alike to deliver their best. productive & vibrant environment that makes your home worth living in & your office worth working in. Making it a comfortable. at ease family. stylish & ergonomically designed range of furniture & interior solutions that transforms any space. It comes from our expertise & constantly evolving solutions that we provide to the consumer.

S. Godrej is everywhere. The target is to achieve Rs 100 crore by the end of 2007-08 34 . targeting multiplexes and airports. Apart from the Middle East and Africa. Godrej just make furniture be it for the office. Godrej¶s furniture division is vying for the U.Competitors V/s Marketing The unorganised market constitutes about 80% of the furniture market in India. and Canadian markets as well.´ More things stored in this Godrej Almirah!! ³Godrej Life spaces´. An authorized company showroom of Godrej Life spaces would offer the entire gamut of Godrej products apart from FMCG. Quite a few brands compete for a share in the remaining 20% of branded furniture market. speaking of brands. The advertising efforts of the other brands indirectly benefited Godrej. home or a multiplex. And. The ambitious plans also include entering the furnishing segment and doing entire interiors. Today there Are 38 of its showrooms across India and 12 more will soon be set up. The Division recorded a turnover of Rs 63crore from 38 Life space showrooms last Year. Advertisements created awareness about branded furniture. Godrej was the trusted name when it came to furniture in India Furnishing the Future Godrej has already entered the arena of laboratory furniture and will be venturing shortly into the µseating sector¶.

Educational Institutes. Bed room. Complete Solutions including desks. Modular Furniture. Laboratories. Carpets & Interiors y B2C(27% of turnover) Complete Solutions for home including Drawing room.Office (B2B) & Homes(B2B) y B2B:(63% of turnover) Wide variety of products aimed at offices. chairs.CORPORATE PROFILE GODREJ & BOYCE BUSINESSES y y y y y y y y y y y Furniture & Interiors Appliances Locks Security Equipments & Solutions Prima Office Equipments Storage Solutions Material Handling Equipments Process Plants & Equipments Industrial Products Electrical & Electronic Services Construction & Real Estate GODREJ GROUP y Established in 1897 y Group turnover exceeds: Rs 6000 cr y Godrej & Boyce is the flagship with a turnover of Rs 2300 cr Godrej Furniture & Interiors Group y More than 60 years experience y Caters to both . Children room & Kitchen y Exports 5% of the category turnover 35 .

y Decor conscious Godrej FIG y Wide Reach Number of company owned showrooms 38 Network of 800 Channel partners FIG Plan y Investment in technology New technologies in Wood. Metal & Foam processing Software for online configuration & tracking y Investment on µDesign¶ Design collaboration with Indian. Italian & French design House Brand Strategy Godrej ³Perfect Home´ G Lab Godrej Formula ³S´ Offices 36 .MARKET SCENARIO y Rapid changes in lifestyle and living standards both in metro and small towns y Biggest Demographic change-Nuclear families y Service Industry Growth including IT & ITES y Image conscientious y Need for products & solutions which will create distinctive but beautiful Homes & Offices.

Godrej Brand µCustomer Speak¶       Attentive Last Long Time Good Value For money Well made Warm. Contemporary  Ensure opportunity to individuals for ³self Expression´  Brand which help individuals to make their surroundings ³Distinctive but Beautiful´ NEW BRAND o o o o o o Relates to people: Changing profile Vibrant . Trustworthy NEW BRAND ± PROMISE  Expertise in the business of furniture & interio solution  Vibrant.Contemporary Solves latent need or problem ³Ahead of the pack´ : Innovation Ensures opportunity for Self Expression Create a feeling of belonging Godrej ± Path Ahead  Continue ³Discipline Diversification´  Corporate showrooms Stadium furniture  Healthcare Furniture  Hospitality  Multi ± Location Manufacturing  Global Collaboration  Design 37 . Friendly Reliable.

to mature is to go on creating (and recreating) oneself endlessly} THE FLOW Recognising Changing ³Consumerism´ Existing Brands ± Introspection New Brands: Why & its evolution Communication Plans 38 .RESULTS Ahead o Growth Rates up from 25% to 33% o Market Share to increase by 10% o Business volume to cross Rs. Manufacturing Sourcing  Expand Market for home products by redefining price points Godrej . to change is to mature.15000 million by 2010 Making a new beginning of Godrej Furniture & Interiors Group ³The beginning of change is change itself´ {To exist ± is to change.

BUSINESS PHILOSOPHY Enable people to be more comfortable and joyous in both. their personal & professional lives providing ergonomic & Aesthetic. Godrej Interio: Brand Name Logic Unify the range Contemporary Furniture and Interiors category Ease of comprehension Distinctive Design Logic Modern Youthful Yet Elegant Active Yet Minimalist Godrej Interio. 39 . value for money Furniture. the Philosophy Godrej Interio provides the most contemporary. interior products & Services. Aesthetic & Erotically friendly interiors that make you feel good about yourself and you environment.

vibrant and hi-tech) Godrej Interio: 2 key parameters y EXPERTISE y AESTHETICS 40 .Consumer Response y Its colourful and bright y Signals walls. flooring. Anything to do with interiors y Bold and definite font ± appealing y Premium furniture show room y Upper/upper middle class y Use of exotic colours.bright and pastels (Overall feel: modern.

Broadly speaking we can classify research designs into the following three categories: y y y Exploratory research Descriptive research Casual research. Experience with different research design will generally provide the researcher with the capability to match a research problem with an appropriate design.Research Methodology Research Design A research design provides the framework to be used as a guide in collecting and analysing data. The second factor which influences research methodology is of course the importance of decisions which will be taken based on the research. to a large extent on the target population and how easy or difficult to access it. Research objective The research study is having one main objective: ³To know the market Potential of branded furniture in education segment´ Sub objectives y y y To know the customer satisfaction level To know the purchasing power of the customers To collect data for future improvement 41 . Research methodology depends. But it is not necessary that a particular research design is always the best.

etc. yet comparative programs do have a case to answer against the call that their Research lacks a ³seamless whole´ There are certainly methods far more common than others in comparative studies.Exploratory RESEARCH : Exploratory research is used when one is not conversant with the problem environment such type of investigation is mainly concerned in determining the general nature of the problem and variables related to it. the majority agreement is that there is no methodology peculiar to comparative research. Comparative research Comparative research. service delivery. It may be understood as a science of studying how research is done scientifically. This technique is often utilizes multiple disciplines in one study. and cases are treated differently. the extent of difference determines how differently cases are treated. However Quantitative analysis is much more frequently perused than qualitative. Questionnaire is prepared to collect the primary data. When it comes to method. The point here is that if one is able to sufficiently distinguish two cases. Research methodology is a way to systematically solve the research problem. 42 . simply put. is the act of comparing two or more things with a view to discovering something about one or all of the things being compared. comparative research conclusions will not be very helpful. Exploratory research is done through surveys to find the various aspects of customer satisfaction like margin. The multidisciplinary approach is good for the flexibility it offers. Like cases are treated alike. service charges. and this is seen in the majority of comparative studies can be use quantitative data. The general method of comparing things is the same for comparative research as it is in our everyday practice of comparisons.

The research design in such studies must be rigid and not flexible and must focus attention on the following: Formulating the objective of the study Designing the method of data collection Selecting the sample Collecting the data Processing and analysing the data Reporting the findings 43 .Nature of Study The nature of this study is descriptive one.

Secondary data for the study was collected from: _ Published literature _ Company published data and broachers _ Internet _ Commercial service _ Books Sampling Design The sampling design mainly consists of the sample taken for the study along with the sample size. The primary data for the study was collected through questionnaire and informally. through observation or through correct communication with respondents. collected by the researcher himself. SECONDARY DATA: Secondary data refers to that which has already been collected by someone else. banks. small scale industries. It thus happens to be original in nature.DATA COLLECTION SOURCES OF DATA PRIMARY DATA: Primary data refers to data that is collected afresh and recorded for the first time. For collecting the data we go through the Educational institutions. census. 44 . situated in Rajasthan. sample frame and sampling method. The primary data is collected from a questionnaire which is having 18 questions. But basic manner of primary data collection is survey method.e. Primary data are those data i. The various methods of collecting primary data are performing surveys. Every question is having its own value and it provides various aspects of this report. etc. government and private offices.

Sample Frame: The offices were selected on a random basis from which the respondents were selected based on convenience. The study was conducted on offices with different type of brand business in same segment. . Sample Size: From the universe. sample sizes of 45 offices were selected for the purpose of the study. from this. Elements (Sample): Sample for the study is random. companies. 45 . Sampling Method: Convenience sampling was used. and government and private offices those who are deal in the selected Area¶s in Rajasthan were taken as the sample universe. based on the willingness and availability of the respondents.Sample Universe: All educational institutions. 30 days was spent for the collection of data. banks. Research period: The time for the project was limited to 45 days only.

being measured. _ Bar graphs _ Column chart _ Pie charts _ Hypothesis testing 46 . the data must be analyzed. The analysis and interpretation of data may lead the researcher to accept or reject the hypothesis being selected. Data interpretation will be done through statistical tools like. Statistical interpretation. shows how widely the response vary and how they are distributed in relation to the variable. Classification is the process of arranging the data into sequences and groups according to their common characteristics or separating them into different related parts.DATA ANALYSIS AND INTERPRETATION Introduction To Analysis After tabulating. Data Analysis Tools Used The process of arranging data into groups or classes according to resemblance and similarities is technically called classification. statistical market rely on estimates of expected errors or deviation from the two values of population. researcher often use statistical interpretation which concentrates on what is average or what deviates from an average.

Q 1 what comes in your mind when you hear the word Godrej? (Awareness and promotion) OTHERS 0% FURNITURE 30% SAFES 47% APPLIANCES 23% The graph shows that 47% of our respondents say when they hear GODREJ word then their safes that is used for storage comes in their minds 30% respondents said that furniture comes in his mind first when they hear word GODREJ 23% people say that appliances of GODREJ comes in mind when they hear about word GODREJ .SO this results shows that there is good awareness and brand image of GODREJ in the minds of people of Rajasthan 47 .

11% people say that they fulfil their requirements through social contacts 11% people get information from other recommendations .2) How can people get information? What are means through which they fulfil their requirements? OTHER RECOMMENDATIO NS 11% SALES PERSONS 21% NEWSPAPER ADVERTISEMENT 35% MEDIA ADVERTISEMENTS 22% SOCIAL CONTACTS 11% From the above graph I came to know that there are many sources through which people get information about godrej. We find that 36% people get information or fulfil their requirements through newspaper advertisement 21% people say that they get information from sales persons 22% people get from media it shows that people get information about godrej through various means 48 .

private companies offices and mostly banks. government.Q3. 27% of our respondents say that they do not use godrej product in which we include small scale companies and some government offices. We can collect questionnaire from 43 respondents from collect questionnaire information we can say that 73% of our respondents use godrej interio product in which we include education institutions. 49 . Do you use any of the office furniture solution provided by Godrej Interio? Column2 0% 27% YES NO cannot say 73% The purpose of this question was to know that what percentage of people use godrej furniture of any product of godrej interio divison.

Q4 Of the given. 30% people use modular solution 70% not use . They prefer local small companies 50 .63% people use storage solutions 37% not use. Is it from godrej or other brand? 72% people use seating solution 28% not use seating solution of godrej. 51% people use desking solution 49% not use. storage solution or modular solution. desking solution. We find that people use local furniture in their offices if it is not of godrej. which ones do you use and from which brand?( competitor identification ) 80% 70% 60% 50% 40% 30% 20% 10% 0% seating solutions desking solutions modular solutions storage solutions others GODREJ 72% 51% 30% 63% OTHERS BRANDS 28% 49% 70% 37% The purpose of this question was to know that which type of godrej interio solutions is used by our respondents is it seating solution.

guaranty/warranty. 14% people believe that they judge the quality of product with the guaranty and warrant y of the product .so this information tells about the perception of the respondents 51 . or with features and benefits. 19% respondents say that they judge quality with use of new technology in product or innovative technology. 30% people judge quality with the brand name of the product. use of new technology. We can say on the basis of collected information that 37% respondent¶s judge quality with features and benefits of the product.5) How do you judge quality (customer knowledge) quality use of innovative technology 19% features and benefits 37% guarantees/warra nties 14% brand name 30% The purpose of this question was to know that how people judge quality with brand name.

60% of respondents from total respondents say that the price of godrej is satisfactory because it provide good quality of furniture and other services so its price is right other side 40% respondents say price of godrej furniture is very high that its competitors so middle families cannot purchase godrej furniture for home use or office use.6) What you think about price of Godrej furniture? low 0% high 40% satisfactory 60% The purpose of this question was to know the perception or thinking about price of godrej furniture products. 52 . is it satisfactory or very high .

53 . 4 3% quality 48% price 2% The purpose of this question was to know why people choose godrej interio what main reasons of choosing godrej by them are. 35% respondents choose godrej for their good brand name. 14% respondents choose furniture for range of designs 2% choose for customer relations and 2% choose for brand name and reasonable price.What are/were the main reasons of choosing Godrej Interio? (Mark multiple options if applicable) 7) payment terms 0% customer relations 2% range of design 14% ECONOMICAL. 45% respondents choose godrej for their superior quality. In our questionnaire we give them 6 main reasons so they can choose godrej interio.

54 . We can interpret by saying that people are very price conscious .8) Is Godrej furniture is easily available in your home market? not avaliable 19% easily avaliable 81% The response of this question shows that 81% of our respondents say that godrej furniture is easily available in their home market so they can purchase furniture easily from their dealers. 19% of our respondents say that godrej furniture is not easily available in their home market so there is need of availability think.They believe that godrej furniture is very expensive & is not easily available to them.

53% of our respondents say that they purchase godrej furniture direct from godrej dealers. 19% respondents say there is committee purchase process in which we include educational institutions. 23% respondents say that they purchase furniture with tender in which most of them are banks. 55 .9) What is your buying process? TENDER 28% DIRECT BUY 53% COMMITTEE PURCHASE 19% The purpose of this question was to know about the buying process of educational institutions. government and private offices and companies.

Q10 Which Type of Furniture companies you look in for when you go for Purchasing Office Furniture? (Yes or no) STANDARD BUT UNBRANDED 5% ECONOMICAL 7% LOCAL COMPANIES 14% BRANDED 74% The purpose of this question was to know the perception of our respondents for their next purchase decision for 74% respondents say they go for branded furniture for their next purchase. will they go for godrej or not what is the main idea into their mind . 14% respondents say that they go for local companies for their next purchase. 7% respondents say that they purchase furniture with their economic conditions.2% respondents say they purchase standard but unbranded furniture 56 .

2% respondents say they cannot say or they have no information.11) Do you get any discount from your supplier? YES No Cannot Say 2% 0% 42% 56% The purpose of this question was to know that are godrej interio users got discount from company or dealers. On the basis of collected information we can say that 56% our respondents say that they get discount from company or dealers. 57 . 42% of our respondents say that they cannot get any discount from company or dealers.

On the basis of our collected data we can describe that 28% people change their supplier because of lack of availability of product range 29% people say that they can change godrej for high price. 14% people say that they can change supplier for after sale complaint.20% say they cannot say anything about this 58 .Q 12 Have you changed your supplier (if yes for what region) CANNOT SAY 20% Pricing 29% Lack Of Availability Of Product Range 28% Quality Compaints 9% After Sales services Comlaints 14% The purpose of this question was to know about what are the main reasons so they can change present supplier.

styles and modifications that Godrej is offering to them & rest 46% can be grabbed by bringing major innovations in furniture with respect to style. 59 . design etc.Q13 Is Godrej innovative 0% CANNOT SAY 46% YES 51% NO 3% The purpose of this question is to know the perception of people about godrej innovative technology From this graph we can say that 51% of respondents are satisfied with the innovations .designs.

so in order to remain ahead of its competitors Godrej Interio has to do major innovations such as more attractive designs & styles in furniture products. y Most of the organizations make their purchase process (furniture) through Direct Buy. so Godrej should take every aspect into consideration. Company reduced its warranties provided on interio products over the last years so to remain competitive better warranties. ultimately it will help the company to get immediate orders & will also clear ambiguity among customers.FINDINGS & RECOMMENDATIONS y There were many organizations haven¶t purchased Godrej furniture because of unawareness. so more showrooms should be opened & more schemes & offers should be provided to the customers. quality. so company should go for more & more advertisement. So that the customer gets motivates towards godrej Interio. y Majority of the institutions prefer wooden & steel furniture. reliable & detailed to customer. after sale service etc. there is still need of improvement. so it is recommended that the company should provide some discounts and offers to their customers. exhibitions & promotional carnivals. That means the company should be customer oriented rather than market oriented. y Organizations like to purchase branded furniture but they believe that Godrej furniture is very expensive & is not easily available to them. y Most of the customers complained that Godrej has high prices of furniture. warranty. y Godrej is having an extra edge over the other brands. Godrej has close competition with local brands. price. Furniture should be prepared keeping into mind that what customers think is best design/style & not what company thinks is suitable. though being ahead of its competitors. customer should be given priority. y There are several features that customers take into consideration while going for purchasing furniture like aesthetic look. 60 . so company should make their purchase process through. so high quality of steel & wooden material should be manufactured in order to meet customer expectations. As it is easy.

Limitations y Concerned respondents were not available y Some respondents were not cooperative y Unawareness about the products y Biasness or prejudice of some of the respondents regarding any sort of the information which is required for such study. We were greeted with either reluctance or nonchalance. y Not much of importance was attached to this task by some of the Respondents. y Medium sample size of the respondents 61 .

place & product) promotion & price demands immediate attention. The company should maintain healthy relationship with customers in order to retain them with the company .CONCLUSION We conclude by saying that Godrej furniture has a great potential in every region of Rajasthan. In terms of 4p¶s of marketing (price. Godrej as a brand name is known to everyone living in India. So the company should provide better services to the customers and should be concerned about price. So company should try to give optimum satisfaction to the customers in order to retain them with the company. promotion. But people are less aware about the modular solutions.As from the data collected. The availability of funds and rising standard of institutions is an opportunity to grab. 62 . it is clear that customers are having future requirement of furniture in their organisation. There is a need of high promotion of modular solutions. Godrej Interio has to change its marketing policies.

VOLUME 1) y www.R.A HUNDRED YEARS 1897 ± 1997 .KOTHARI (RESEARCH METHODOLOGY) y PHILIP KOTTLER (MARKETING) y PRASANNA CHANDRA (PROJECTS) CATALOGUE y y A whole new school of possibilities MAGZINE y CHANGE y INSIDE OUTSIDE WEBSITES y y y y HUNDRED YEARS 1897 ± 1997 .KARANJIA (Godrej .com 63 .wikipedia.BIBLIOGRAPHY BOOKS y B.KARANJIA (Godrej www.VOLUME 11) y C.godrej.K.godrejinterio.

QUESTIONNARIE Q 1 what comes in your mind when you hear the word GodreJ? (Awareness and promotion) a) b) Safes Furniture b) Appliances d) Others Q2 Means through which you search for your requirements of furniture item are (communication ways to identified segments .promotion) a) Newspaper advertisement c) Media advertisement b) social contacts d) sales persons Q3. Do you use any of the office furniture solution provided by Godrej Interio? a)Yes b) No 64 .

Q5 how do you judge quality (customer knowledge) a) use of innovative technology c) Brand name b) guarantees/warranties d) features and benefits Q6 what you think about price of Godrej furniture? a) High b) Satisfactory c) Low 65 .. which ones do you use and from which brand?( competitor identification ) Type of solution furniture Is that from Godrej Is that from others (specify) Seating Solutions Desking Solutions MODULAR SOLUTIONS Storage Solutions Others«««««««.Q4 Of the given.

d) Economical Q11 Do you get any discount from your supplier? a) Yes b) no if yes what % --------------- Q 12 Have you changed your supplier (if yes for what reasons? 1) Pricing 3) After sale service complaints 2) quality complaints 4) Lack of availability of product range 66 .Q7 What are/were the main reasons of choosing Godrej Interio? (Mark multiple options if applicable) a) Brand name d) Price b) Range of designs e) Customer Relationship c) Quality f) Payment terms Q8 Is Godrej furniture is easily available in your home market? a) Easily available Q9 What is your buying process? a) Direct buy a) Tender c) committee purchase d) limited tender b) not available Q10 Which Type of Furniture companies do you look in for when you go for Purchasing Office Furniture? (Yes or no) a) Branded -------------b) LOCAL COMPANIES ------------------- c) Standard but unbranded ------.

Q13 IS GODREJ INNOVATIVE? a) Yes b) No c) Can¶t say Q14 Any suggestions you would like to offer to help Godrej Interio serve you better? --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------Signature of respondent: ------------------------------.---- 67 .

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