Media Studies

Advanced GCE in Media Studies H409/03/04 Making media

Statement of Intent

Centre number Centre name

Priestley College

Candidate number Candidate name

Brief chosen:

You work for an independent media company. You have been given the task of producing a three
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minute opening sequence of a documentary for the BBC Three and two web pages on the BBC Three
website about the documentary.

How do you intend to use the four areas of the media theoretical framework to communicate meaning
and meet the requirements of your chosen brief? (approx. 400 words)

Product 1
I intend to include shots such as establishing shots, my soundtrack is going to match the target
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audience by including songs from the charts and indie pop songs to fit with the happy tone, the mise en
scene behind the interviewees is going to be trainer related and will include things that a part of
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trainer/sneaker culture such as pictures with Michael Jordan wearing Air Jordan 1s.

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I am also going to include mid shots when interviewing people to follow the conventional rules of a
documentary.
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The superimposed text and visual art on screen will be colourful and bold to emphasise that this is
targeted at young people.
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The target audience of my documentary is 16-25 years olds and I want to meet the target audience by
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interviewing people of that age (teenagers, young adults). I want the style of my documentary to match the
target audience. For example, things such as the text to show the interviewees names is going to be
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san serif bold to match the personality of a young person.
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Teenagers will be represented in a positive light in my documentary, the documentary will show young
people's love for shoes and their style/fashion sense.
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My doc will not have any visual material that might cause effects to people by following the broadcasting
code of Ofcom.

CCS438 – Statement of Intent CCS/H409 Oxford Cambridge and RSA Examinations

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Product 2

My website will have the same colour scheme, font and a navigation bar to look like the BBC Three
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Website. For example, the background colour will be light grey, my website will have a navigation bar
(including news, sport, weather, iPlayer, Sounds, CBBC and more; with a drop down arrow that includes
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Cbeebies, food, bitesize, arts, taster, local and three.)
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webpage furniture will be a large picture of my featured documentary (the one I will be making about
trainers), underneath will be editor's picks with articles and documentaries such as Death of social
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media, The Underground Scenes and How to become a better sibling in 10 minutes. All the articles and
documentaries will have their own pictures (thumbnails) such as a picture of someone holding a present
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out to their sibling for How to become a better sibling in 10 minutes and a picture of two rappers with
urban style clothing in an urban location for The Underground Scenes.
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My website meets my target audience by focussing on articles and documentaries that young people will
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find interesting such as social media and articles about mental health and how to improve it for younger
people that may be struggling with growing up.
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my website there will be a diverse representation of different sexes, including different sexes in my
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articles, there will also be representation of different sexualities with articles such as 'Out of the closet'
which will explore the LGBT+ community.
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website will follow the BBC founding principles and is made to Entertain younger people, to Inform
younger people on certain issues in society and to educate younger people of subjects that they may
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have no knowledge about.
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CCS438 – Statement of Intent CCS/H409 Oxford Cambridge and RSA Examinations

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How do you intend to link your media products to demonstrate your knowledge and understanding of
the digitally convergent nature of your media production? (approx. 100 words)
My Documentary will be linked with my website by being included as the featured and main article on the
front page of my website.
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There is also going to be a whole secondary page on this featured article (my documentary) which will
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help to link both of my media products.

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My documentary will also open a call to action to go and explore the website, to see the documentaries
like the one I will have made.
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CCS438 – Statement of Intent CCS/H409 Oxford Cambridge and RSA Examinations