Retailing survey On Westside

Submitted toSubmitted byDr. S. Shajahan Shahnawaz Anwer e-mail-anw erblr@gma il. com mob:09886205461

Introduction
Style, affordable prices, quality: these are the factors that have shaped Westside¶s success story in the retail fashion stores business. Launched in 1998 in Bangalore, the Westside chain has, ever since, been setting the standards for other fashion retailers to follow. Westside stands out from the competition for a variety of reasons. One is tha a majority t of the brands the chain stocks and sells are its own, unlike retailers who store multiple labels. About 90 per cent of Westside¶s offerings are home -grown, and they cater to different customer segments. The other 10 per cent includes toys, cos metics and lingerie. Westside has recently expanded its range of merchandise by offering outfits from some of India¶s best-known fashion designers, among them Wendell Rodericks, Anita Dongre, Krishna Mehta and Mona Pali. This is an interesting marketing shift, since it means moving away from the chains only-our-own-brands concept. Westside is a departmental store having several product line & according to ET 500 list out of top four retail companies Trent ranked 3rd as Pantaloon retail Shoppers shop Trent Provogue India Westside, a unit of Trent Ltd. Westside already has three stores in the Bangalore at Commercial Street, Koramangla (forum), and Garuda shopping mall. The age group of people visiting the store is in between 18-40. (Upper middle and middle class) The attraction of the shopping is basically the female population. The movement of men¶s apparels is also due to the ladies buying for the men. 24,000 sq ft store at the Forum Mall Forum is registering 55,000 footfalls a day on weekends. Spread across 30,000 sq ft, Westside's store at Garuda Mall has average footfalls of over 30,000 a day. The average foot falls at the Westside store is around 45000 at the forum mall.

Survey for footfalls at weekend & during ordinary days
1.At weekend(Sunday b/w 3-5pm) Per 10 min = 45 footfalls Per 1 hr = 270footfalls 1 working day(10hr) = 2700 footfalls 2 During ordinary days(Tuesday b/w 5-7pm) Per 10 min = 30 footfalls Per 1 hr = 180footfalls 1 working day(10hr) = 1800 footfalls

Arrangement in Store
1.Ground floor-

Westside has lined up a bonanza of surprise gifts. In case of visual merchandising all the category of clothes of all sizes and varieties are displayed and hence the consumption of space for shelves is reduced.500 are also entitled to receive other pleasant surprises . With the sole objective of rewarding its loyal customers for their patronage. check cashing. window & interior display. parking. It is also driven from strong demand backed by quality products and latest fashion. festive look and. credit etc. fitting rooms. advertising. adjustments & returns. Profitability of Westside Bangalore is more than that in Delhi and Bangalore because youth here have much spending power. restaurants.1st floorWomen¶s western wear SRC Kids foot wear Kids wear Household items Gifts Gia(it is the 1 st provider of women¶s XL si e t-shirts etc. Every shopper gets a scratch-and-win card which entitles them entry into a contest. in keep with the mood of the season. And it is convenient for customers to choose and for the attentandents to support buying. interior decorating. repairs. £ ¢ ¢ ¡   Services & Store Atmosphere in Westside Pre purchase services include accepting telephone & mail orders.2 fast 4 U Men¶s wear Men¶s footwear Women et ni wear Jewelry & accessories Handbags Watches Lady¶s footwear C stomer service desk Cl b west desk 2. Private Brands in Westside 2 F4 U SRC Gia Urban angel Intima David jones Ascot Black berry The Westside stores wear a bright. Those making purchases above Rs 1. gift wrapping.) Lingerie¶s Washrooms To irrigate the space better Westside have the entrance on the ground floor and exit on the first floor. hosting a festival bright. alteration & tailoring It also provides ancillary services including general information. fashion shows It provides post purchase service including shipping & delivery.

special shopping hours on the first day of any discount sales event organized by the chain. The emphasis here is on the three Cs: comfort. shapes and sizes. Marks & Spencer. a customer loyalty programme launched in May 2001. Raymond¶s (Be). Indian and foreign. urns. glam denim. styling and accessorizing. The gift section has a plethora of gifts ² terracotta pots. but from the unorganized sector (98 per cent of India¶s retail garment industry operates in the unorganized sector). The campaign is designed to provide the buyer with not just clothing. Some things may take longer. live bands and other attractions. The wish list. clothes and accessories are mixed and matched in a manner that creates harmony between the person and the clothes he or she wears. The promotions are mostly theme based. 2. The campaign sees on-ground activities and promotions designed to interact with the consumer about their style It includes women¶s corporate wear.000-plus members of this club get rebates at restaurants and on holiday packages from the Taj Group of Hotels. Crocodile. The store has also introduced a new range of furniture and other household goods. crispness and coordination. folding stools. Facing the challenge The greatest challenge for Westside in its quest for a place in the retail sun is not the competition from similar organized players. The Three Cs Corporate clothing is a major component of Westside merchandise. royal blue and other vibrant colors to depict festivity. floral motifs and paisley design. Important benefits of club west card Most attractive rewards shopping Instant use of the card Easy to operate Extra convenience Validity at all stores Westside does its regular brand building through advertisements in the media with brand ambassador Yuvraj Singh and other young models. where color. Nike. home delivery of alterations. butler trays and mirrors in wood with an antique finish. knick-knacks anddiyas in beautiful colors. cannot be . and best of all. Promotions 1. Globus. jam pots on trays and Ganesha in brass and terracotta. The 30. Among the new entrants have been Wills Sport. girls wear. Fashion logy Westside has launched a new ad campaign titled 'fashion logy'. the latest.The trendy household section has a complete new range of bed linen in elephant motifs. Westsides employees are given regular training for better interaction. Diwali and Christmas. Club west card program An assured return-and-e exchange policy reinforces customer confidence in the chain Another winning Westside idea is Club West. which peak during the three main festive seasons: summer. but also guides and aid on dressing smart. Mango and. including cabinets. An innovative range in wrought iron and rope has been introduced in utility items which include magazine racks. The other challenge for Westside is that the retail fashion business in the country is becoming increasingly crowded with new players. with decorations to match. more important are its in-house promotions. a tool for customers to let Westside know their preferences. and the goal is to provide the complete corporate look. The color palette for the festive collection includes flaming orange. Lifestyle.

. Westside provides four levels of service Self service.Shahnawaz Download this Document for FreePrintMobileCollectionsReport DocumentReport this document?Please tell us reason(s) for reporting this document Spam or junk Porn adult content Hateful or offensive If you are the copyright owner of this document and want to report it. Honor the transition zone. an IT skills coach and a product knowledge coach.340 Uploaded: 04/06/2008 Category: Uncategorized.put the most popular products up front to reward busy customer & encourage them to look more.Westside also offers services like credit.self service is the corner stone of all discount operations. Retail Survey Westside. Report Cancel . The success of this programme has made it a benchmark for all Tata Group companies. ManagementretailingapparalBusiness-MarketingUncategorizable-Uncategorizableindia product (more tags) managementretailingapparalBusiness-MarketingUncategorizable- . Women¶s need more space. Many customer are willing to carry out their own locate compare select process to save money Self selection.Sales people are ready to assist to any phase of the locate compare select process. Marketing Strategies adopted by Westside Attract shoppers & keep them in stores. Info and Rating Reads: 7. please follow these directions to submit a copyright infringement notice.This is a private document.realized immediately. people need to slow down & short out the stimuli which means customer will likely be moving to fast to respond positively.on entering a store.customer find own goods. although they can ask for assistance Limited Service. Bangalore .A customer specially a woman is far less likely to buy an item if her derriere is brushed by any other customer. Westside¶s brand for larger-sized requirements. Customers who like to be waited own prefer these type of stores. merchandizing etc. Don¶t make them hunt. Only if there is an optimum demand can the store look at fulfilling it. Gia. Today. The company identifies star employees in each store and designates them as coaches responsible for the training of their own store staff. each store has three kinds of coaches ² a customer service coach. was the outcome of one such need.the amount of time shoppers spend in a store is perhaps the single most important factor in determining how much they will buy. Full Service. Rated :( 9 Ratings) IIPM.

com .InternetEvolution. www. SPHINX A research driven consumer and Brand intelligence firm.net Online Customers Free analysis of Web retail customers www.sphnx.Uncategorizableindia product Westside mall Westside promotions advertisement retail scribd India marketing Bangalore product line Tata marketing activities men¶s(fewer) .answerable.

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