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Anser: A brand is the identity of a specific product, service, or business. A brand can take many forms, including a name, sign, symbol, color combination or slogan. The word brand began simply as a way to tell one person's cattle from another by means of a hot iron stamp. A legally protected brand name is called a trademark. The word brand has continued to evolve to encompass identity - it affects the personality of a product, company or service. A concept brand is a brand that is associated with an abstract concept, like breast cancer awareness, rather than a specific product, service, or business. A commodity brand is a brand associated with a commodity. Got milk? is an example of a commodity brand.
In so far is Dabur is concerned we can say Yes, Dabur has a very strong brand image:
Dabur India Limited is one of the leading consumer goods companies of India with interests in healthcare, personal care and foods. Dr.S.K. Burman established Dabur in the year 1884.
For more than a century Dabur has worked in active collaboration with nature to provide the best of herbal health and personal care products to its consumers. Today, Dabur is all set to take this abundant knowledge of Ayurveda to global frontiers. Knowledge is the key to growth in today's world. Whatever the industry is, it is the knowledge, which provides cutting edge to individual and organizations. For more than a century nature has been a rich source of knowledge for Dabur. Nature has not only given us the ingredients for all our products but has also taught us how to create a harmony within and without the organisation. Nature has inspired us in all our acts. Ayurveda - the science of life is based on principles of nature. All Ayurvedic preparations have their ingredients derived from Nature. Dabur has converted the healing properties of natural ingredients and the age-old knowledge of Ayurveda into contemporary healthcare products to improve health problems of its consumers.
Dabur India Limited understands its responsibility as a corporate house. “We have not only set our sight on increasing turnover and profitability of the company but also on propagating Ayurveda - the Indian system of medicine.” Marketing Report Dabur Chyawanprash Dabur India Limited is the fourth largest FMCG Company in India with interests in Health care, Personal care and Food products. Building on a legacy of quality and experience for over 100 years, today Dabur has a turnover of Rs.2233.72 crore with powerful brands like Dabur Amla, Dabur Chyawanprash, Vatika, Hajmola & Real. Dabur Chyawanprash, the largest chyawanprash brand in India, contributes around Rs 150 Crore to Dabur’s revenue. As a brand, Dabur Chyawanprash has been losing market share, but continues to dominate the consumer health care market with about 60% market share. Some of the findings about Dabur • Largest distribution networks in the country • Dabur Chyawanprash has high penetration in urban areas. • The penetration is more in younger people and old aged. • The consumption is significantly higher during the winter. • Dabur Chyawanprash enjoys high brand loyalty. • Only 3% of Indian market is consuming products like Chyawanprash. • The Chyawanprash market is now stagnant. • Significantly low contribution in the southern area – regional sales analysis data. Himani & Baidyanath have emerged as significant competitors with about 15% & 13% market share respectively. Other national players in segment include Zandu besides a host of unorganized sector players. Dabur has recently launched Sugar Free “Chyawanprash” targeted to the segment of people with high sugar level. Its sales have been very encouraging. Dabur Chyawanprash’s position in the product life cycle has been analyzed and its position as per Value equivalence line has been studied. Marketing mix with its four elements viz product, place, promotion and price with respect to the product has been studied. Dabur Supply Chain Management Dabur tackles the secondary supply chain: In 2001, Dabur decided to tackle its extended supply chain of over 30
The first six months were used to create a business model common to all divisions (family products. The features like tight integration of schemes.000 stockists countrywide. and other MIS. ayurvedic products. receivables. Intranet based data-warehouse displays as-of-yesterday sales. six key warehouses. stockists credit limit control. The Innovation The integrated primary and secondary system has a number of unique features. The hardware is mostly owned by the primary CFA (Carry and Forward Agent) except for the networking equipment.. The primary rollout began in April 2001 and took 16 months. This success paved the ground for the company's supply chain initiative. stockists wholly own the hardware. Factories were hooked up using PAMA (Permanent Assigned Multiple Access) VSATs. It decided not to use a packaged SCM solution due to the high cost and relative lack of complications in its supply chain.000 ASP pages meet almost all reporting requirements and make this a single source of MIS for all levels of decision makers. and online cheque reconciliation have obvious advantages in the primary. stock. The initiative An in-house developed. In the case of the secondary systems. healthcare. Dabur went ahead and built a system using Visual Basic and ASP with SQL Server 2000 as the database.. At some locations VPNs had to be used because it was not possible to set up a dish. The zonal offices in Mumbai were hooked up in a similar manner. automated banking of cheques. and testing and piloting the same. and pharmaceuticals). Dabur . banking.factories. and 52 stocking points distributing over 1. which is owned by Dabur. The company needed a system to accurately control distribution and sales forecasting to reduce inventory in the pipeline.000 SKUs to 10. easy-to-use. Over 5. Fiftyfive Ku Band TDMA VSATs were used to link primary distributors to the system.
Sales and Distribution Continioued focus on improving penetration. besides providing scale and cost benefit to enable greator reach and efficiency for food portfolio. This division is being effected in 100 key markets. DABUR is India is renowned FMCG company that has grown into the largest in personal & health care products. Wholesale sale trade plays a crucial role in ensuring that Dabur brands reach the most inaccessible terrain in a highly cost effective manner during the year. the activation programme for wholesale trade was extended to 350 towns covering almost 30% of the CCD business during the year. health care and foods. 10. Under the scheme. was a major initiative aims at strengthening the sales and distribution system. Dabur's third strength is its distribution system that helps its products reach 47 stocking points. the company adopted and nurtured top 10. resulting in increased brand availability across market. This restructuring is aimed at creating focus groups within the company’s sales force and sales personnel with the company’s stockiest. with products that are always in high demand. Further the integration of Dabur foods with consumer care division gave the food portfolio access to platforms of strategic channel activation programs created by CCD. Going forward. to enable them to sale products more efficiently an effectively. that today covers 25 lakhs retail outlets across the country.000 stores across the country. increasing product availability and re alignment of the distribution framework were the key highlights of the company’s sales and distribution strategy 2008-2009. with its niche interest in Ayurvedic medicines that has not only covered Indian market but also is being exported to almost 50 countries around the globe.2 million retailers. providing a strong platform for building brand awareness and consumers activations.. The consumer care division and Consumer health division are the two major strategic business units along with its three . is its products portfolio. through activation program targetd at key urban channels and rural markets. Significant investment to strengthen market presence. the company is revamping it’s sales structure by dividing it’s foods soldiers in to three focus groups of home and personal care. Two. Special market activation initiative. which have been identified as high growth business market. These initiatives sought to build long term relation ship with grocery stores bu offering them. including “Dabur parivaar Programm” was ruled out for the grocery trade during the year.. Dabur is synonymous with nature care for more than hundred years.000 stockiest and 1.
racing towards achieving its position in being the top ten companies in India. which are based on the guiding principles of its founder . together make it the market leader in the Fruit Juice Category. near the Indian capital of New Delhi. The expected growth rate for two years was two-fold. Vatika. Dabur’s manufacturing operations are in India. Real and Active. 19 billion (approx. Hajmola & Real. quality management.subsidiary groups known as Dabur International. The company headquarters are in Ghaziabad. Dabur Chyawanprash. S. The company. Burman in 1884 as a small pharmacy in Calcutta (now Kolkata). with brands like Dabur Amla. Personal Care and Food Products. company generated the revenue of $2 billion. passion and encouragement on team building and individual excellence. Dabur Foods and Dabur Nepal that contributes to the company is overall performance in the FMCG market. K. They have researched new medicines which will find use in O. Glucose-D. Being the pioneer in the FMCG market. namely. The company was founded by Dr. Dabur is the co-owner of the IPL team Kings XI Punjab. Dabu r is known to have its strengths in terms of revenue. Dabur operates in more than 5 countries and distributes its products worldwide. Hajmola. The company’s growth rate rose from 10% to 40%. Dabur Foods. West Bengal. India. The geniuses lies within its punch line ³dedicated to the health and wellbeing of every household´. ownership. Dabur India Limited is the fourth largest Company in India with interests in Health Care. Dabur had a turnover of approximately Rs. Brand Rejuvenation . This force the company to follow ethical business practices in its percolated down to its functioning and operations. Dr SK Burman.T. a subsidiary of Dabur India is expecting to grow at 25%. US$ 420 million) during the fiscal year 2005-2006. does toxicology tests and markets ayurvedic medicines in a scientific manner. The company basis its niche excellence in sourcing out raw materials from nature that also acts as an inspiration and its commitment to produce maintaining the ecological balance (Dabur. all over the country therein opening a new market. where it is registered. who always believed in the meaningfulness of living by comforting others. 2010). Dabur has got its established business valu es. Uttar Pradesh. Africa and the United Arab Emirates. through Dabur Pharma Ltd. customer focus. Vatika. In 2007 -2008. It is most famous for Dabur Chyawanprash. Its brands of juices. India.
Vivek Oberoi. Dabur associated itself with Juhi Chawla. ‘Celebrating Life’ was chosen as a new tag that completely summarized the whole essence. twin colors reflecting perfect combination of stability and freshness. and warmth and energy were displayed through the soft orange color. The Chairman in his annual report message said. Rani Mukherjee and Virender Sehwag for endorsements.With youth forming a major population of India. Amitabh Bachchan. “If I were to summarize your Company’s performance during the year under review (2004-2005). New packaging and advertising campaign saw the sales of Chyawanprash grow by 8. The leaves suggesting growth. fresh Banyan tree. The year 2004-05 saw a whole new brand identity of Dabur. the trunk represented three people raising their hands in joy. Dabur decided to revamp its brand identity. The logo was changed to a tree with a younger look. multiple branches were chosen to convey growth. . it would be ‘Pursuit of Profitable Growth’”. energy and rejuvenation.5 per cent in 2003-04. The old Banyan tree was replaced with a new. the broad trunk symbolized stability.
Dabur computerized its operations in 1957. Early 1900’s saw Dabur emerge as the first company to provide health care through scientifically tested methods. The real mass production started in 1896. What sector the company belongs to? Answer: Dr. During this passage of time. Because of its position. This was chosen after a study with . However with a large product portfolio in the market. Dabur is known for its trustworthiness more than anything else. he prepared Ayurvedic medicines to treat diseases like malaria. plague and cholera that had no cure during that period. S. Dabur handed over the operations to professionals. Initially. A major change came when Dabur came up with its IPO in 1994. Dabur had to maintain operational efficiency. And today. timely changes and maintaining its essence. Successful implementation of procedures. To keep up with the times.K Burman started Dabur in 1884 as a small pharmacy. The launch of Dabur’s Amla hairoil and Chyawanprash was a boon to the expanding business. Dabur’s issue was 21 times oversubscribed. Dabur decided to take numerous strategic initiatives. It achieved significant improvements after setting up Research and Development centers and manufacturing automation. for the first time in the history of Dabur. create differentiation and emerge as a pure FMCG player recognized as a herbal brand. 2.Question No.5 crore in 2000-01. It was his dedication. Dabur further divided its business into three separate groups: • • • Health Care Products Division Family Products Division Dabur Ayurvedic Specialties Limited In 1998. Dabur went through several structural and strategic changes to maintain its market strength. Vatika. As FMCG sector was struggling with the slow growth in the Indian economy. a non-family member took charge. Dabur achieved its highest-ever sales figure of Rs 1166. To make sure it adjusted to the business environment it became a public limited company in 1986 followed by diversification in Spain in 1992. Its Dant Manjan and digestive tablets were widely accepted as well. commitment and empathy that made Dabur a renowned name among the masses. It decided to concentrate its marketing efforts on Dabur. reorganize operations and improvise on its brand architecture beginning 2002. Anmol. Real and Hajmola to strengthen their brand equity. after more than 120 years.
P&G and Himalaya Himani. Apart from HLL. These factors posed a threat to Dabur and hence small changes were not enough. The supply chain of Dabur was becoming complex because of the large array of products. chyawanshakti. Vatika fairness face Janmaghutti. Pudin hara Chyawanprash. Also. promise. root-strengthening. Supplements Oral Care Home Care Hajmola range. Gripewater. Marico and Himalya. Binaca. Dabur lal tel Digestive Health.1% 64% 40% 37% Frooti And Maaza HLL HLL and P&G HLL. Glucose Babool (rural market). Hingoli. Zhandu and Himalaya Himani.4% Vatika 7.Accenture. Hamdard and local Players Paras and local players Shampoo Vatika Chyawanprash Honey Digestives Hair care (overall) 27% . Southern markets share in the sales figure was negligible. Anmolnatural shine. Promise Odomos. Meswak (unani method). Gulabari. Sarso. Dabur Honey. Odopic. Lal paste. Olive oil. Amla. ITC was also posing a challenge. Sanifresh Given Below is a Segment Wise Competitor list: Category Fruit Juice Fruit (coolers) Hair oil base Dabur’s Share Main Competitors 58% Real and Tropicanna Active Drinks 1% Coolers Coconut 6. silky pack Baby & Skin Care Vatika fairness. Odonil. which revealed that Dabur was mainly perceived as a Herbal brand and connected more with the age group above 35. P&G. Given below is the product portfolio of Dabur (Consumer Care Division 2006): Product Category Hairoil Shampoo Products Vatika. (Anmol coconut) Vatika heena conditioning. larger retailers were making their foray into the FMCG market.
1978). greater wellbeing. The key components of this intervention includes structural change. 1988). strategy expression and technology expression. The company is striving towards achieving the number one position in FMCG industry. The products are expanded to major 50 countries worldwide. the company has built up its str ong brand equity in the retail market and its strengths lies in the strong employee management. This report gives an overview about a proposed OD intervention. where the organizations are struggling to achieve equilibrium between the tensions raised by customer expression. innovative product portfolio and reward acquisitions and its corporate social responsibility. In today¶s dynamic and global market. What strategy should be used by Dabur India Limited to resolve the challenges facing the company? Answer: The rapid changes in current competitive environment in today’s organizations have brought the attention and concern towards the concept of Organizational development (OD). organizations are striving to sustain and gaining a competitive advantage as keys for its survival and successare striving. Dabur is one of the leading Indian companies. behavioural sciences and practices have been adopted to facilitate the state of Positive organization scholarship and Organizational development (Bartunek . that would bring a paradigm shift in company’s corporate . industry and stake holders. team and organizational level.Question No. scenario building. employee expression. The movement towards an organizational development focuses on what and how to adapt the right business practices so that organization’s capability to assess and resolve its problem can be improved. goal alignment and formation of organizational learning that would operate at individual . personal. J. M. home care and food products. In order to help the organizations achieve effectiveness by improving employee productivity. which can facilitate change management and strengthen the organizations relationship to its physical environment. strengthening the competitive advantage and retaining its relationship with its stakeholders. has attained significance in consumer’s segments of health. Over the years. concerns to improve quality of life. thereby bringing up the competitive advantage. 3. through its wholly owned subsidiary. bagging the fourth position in FMCG industry with its turnover of $ 2 billion (2008-2009). improving quality of product. that would directly impact in improving company’s financial performance and satisfaction of its members there by promoting the organization to escalate to an increased level of functioning (Stoner.
Intervention constitutes an array of behavioral activities that are carried out in collaboration of all members. Being the pioneer in the FMCG market. mutual trust. building up gratitude. W. .2003). The consumer care division and Consumer health division are the two major strategic business units along with its three subsidiary groups known as Dabur International. the report aims to bring upon system changes. this powerful change strategy would enable the organization to co pe with the external competitive environment (Beckhard. collaboration and encouraging organization wide interactions. Organization development interventions are systematic and planned approaches to change contributing to the effectiveness of the system and developing human potential and employee wellbeing (Yeo. Thus. In the pursuit of attaining the organizational goals. with its niche interest in Ayurvedic medicines that has not only covered Indian market but also is being exported to almost 50 countries around the globe. 1993). improving on relationships and facilitate positive organization scholarship in context to the large market environment. thereby finding ways and implementing in order to improve working towards individual and organizational goals. and meaning communication in the process of planning the organization change(Kim. D. the series of changes is directed to deliberately collaborate the participation efforts of the management and integration of individual goals so as to establish an internal environment characterizing positive human behavior of openness.culture to a more positive organization culture. H. R. In 2007 -2008. OD would not only collaborate the experience and expertise within organization but also to work closely on the problem solving techniques and create positive responses that would lead to organization wide success. designed to improve the efficiency and effectiveness of operation in an organization. Dabur Foods and Dabur Nepal that contributes to the company is overall performance in the FMCG market. A Compan y Prospective DABUR is India is renowned FMCG company that has grown into the largest in personal & health care products. Thus. openness and better understanding of self/others. increase in level of trust. (1994). The underlying principle behind designing these changes relies on the human potential and the organ ization dynamics. It would also improve on the willingness of its members to face organizational challenges and working towards resolving the problems and improve on interpersonal relations. D A B U R .1975). . . company generated the revenue of $2 billion.Organization development (OD) can be defined as a planned and systematic approach. O rgan isation developmen t an d Positive O rgan ization : According to Burke. W. racing towards achieving its position in being the top ten companies in India. R.
customer focus. The geniuses lies within its punch line ³dedicated to the health and wellbeing of every household´. committing to its objectives and result driven processes. who always believed in the meaningfulness of living by comforting others. though Dabur. passion and encouragement on team building and individual excellence. which are based on the guiding principles of its founder . Dr SK Burman. Employee development: company focuses its interest around employee development. Teamwork: Mutual trust and the transparency are the foundation . ownership. 2010). . quality management. Compan y s key stre n gths: Consumer focus: In order to fulfill the needs of consumer. rewarding and achieving excellence. Following are the targets of the organization to be achieved through organizational development : Retaining premier position: The short term revenues are generated through focusing on short term projects that would just gather short term revenues and long term activities are ignored( such as building human potential and knowledge). training . which accepts the accountability and responsibility of every strategic move that company makes. we have better understanding of their needs and offer them the best product. However. The company basis its niche excellence in sourcing out raw materials from nature that also acts as an inspiration and its commitment to produce maintaining the ecological balance (Dabur. Ownership: Family driven business. This force the company to follow ethical business practices in its percolated down to its functioning and operations. Dabur has got its established business valu es. Dabur in regard to its operational paradigm is coping with its little area of concerns at this point of time. Innovation: Its saga of success lies in its continuous exploration and developing new products and following processes.Dabu r is known to have its strengths in terms of revenue.has built relationship with consumers but they are required to design proactive solutions to align to long term objectives of consumer. Passion to succeed: The Company is determination lies in focusing on what they do and deliver the best that’s is required.
intervention introduces the ways and action plan in order to seek information knowledge for organizational development replication of many common Dabur is very limited to the formal system that would through increased interaction . where there is an ur gent need to introduce team based rewards resulting in institutionalization at the company level. Intervention refers to the set of structured and systematic activities that engages its different organization units (group or individual) in the sequence of tasks that directly or indirectly relates to organizational improvement. whereas there should a encourage people to share the µbest practices and intergroup coordination. employees were bound to be rotated across different departments and there is a shift from building strategic expertise in individual areas is causing the diffusion of expertise. The brand positioning also enco urages the performing talents f rom educational institutes to join and work for them that does in a way add to employee pride a nd self-actualization. Focus on Specialization: The increased pressure on revenue generation and the highlighted focus on consumers needs in comparison to voice of employee. Concepts of Intervention: According to French and Bell (1990). the increasing competition and switching moods of customer have intensified the pressure on future planning process. In fact. Brand positioning and public relations: The management at Dabur has worked hard to align as much close to consumer and market prerequisites at an organization level.Selecting on innovative product: The tension between the revenues generation department and o rganizational strategies. Rewards and Recognitions: The reward system at Dabur primarily focus on the individual performance and evaluated as individual contribution. After the diagnosis of problems the key areas to be worked upon. on the basis of technological advancements has hampered the selection process for the right innovative product. Knowledge sharing and inter group collaboration: The multiple groups and projects have caused avoidable tasks because knowledge sharing at immediate group.
Dabur in regard to its operational paradigm is coping with its little area of concerns at this point of time.s determination lies in focusing on what they do and deliver the best that is required. Rewards and Recognitions: . Focus on Specialization: The increased pressure on revenue generation and the highlighted focus on consumers needs in comparison to voice of employee. Following are the targets of the organization to be achieved through organizational development : Retaining premier position: The short term revenues are generated through focusing on short term projects that would just gather short term revenues and long term activities are ignored( such as building human potential and knowledge). In fact. the increasing competition and switching moods of customer have intensified the pressure on future planning p rocess. Passion to succeed: The Company. Selecting on innovative product: The tension between the revenues generation department and o rganizational strategies. has built relationship with consumers but they are required to design proactive solutions to align to long term objectives of consumer. committing to its objectives and result driven processes. This concept of organizational improvement aims to provide a paradigm shift from bad to good and dysfunctional to functional while improving on the employee. though Dabur.on the whole. Teamwork: Mutual trust and the transparency are the foundation . on the basis of technological advancements has hampered the selection process for the right innovative product. employees were bound to be rotated across different departments and there is a shift from building strategic expertise in individual areas is causing the diffusion of expertise. However.
where there is an ur gent need to introduce team based rewards resulting in institutionalization at the company level.The reward system at Dabur primarily focus on the individual performance and evaluated as individual contribution. It consists of everything that the university can do to influence the demand for the services that it offers. Answer: The marketing mix is a set of controllable marketing tools that an institution uses to produce the response it wants from its various target markets. 4. the services sector on the other hand uses a 7P approach in order to satisfy the needs of the service . Tangible products have traditionally used a 4Ps model. Mention the Marketing Mix of Dabur.
This is done through different channels. Price . wholesalers and retailers.provider's customers: product. Physical (evidence) . Promotion . It is essential for everyone to realize that the reputation of the brand that you are involved with is in the people's hands. it is essential that you help him see . offers and the like. physical facilities and processes Marketing professionals and specialist use many tactics to attract and retain their customers. if the customers are informed in hand about the services and many such things. Basically. if they are provided in time. It is essential to balance the 4Ps or the 7Ps of the marketing mix.People refer to the customers. it involves introducing new products or improvising the existing products. management and everybody else involved in it. When a service goes out to the customer. place. Process . price. The pricing strategy can comprise discounts.It refers to the experience of using a product or service. These activities comprise of different concepts.It must provide value to a customer but does not have to be tangible at the same time.It includes the various ways of communicating to the customers of what the company has to offer. The concept of 4Ps has been long used for the product industry while the latter has emerged as a successful proposition for the services industry. There are two concepts for marketing mix: 4P and 7P. The 7Ps of the marketing mix can be discussed as: Product . like Internet. It is about communicating about the benefits of using a particular product or service rather than just talking about its features. the most important one being the marketing mix. Place .It refers to the place where the customers can buy the product and how the product reaches out to that place. promotion. People . employees.Pricing must be competitive and must entail profit.It refers to the methods and process of providing a service and is hence essential to have a thorough knowledge on whether the services are helpful to the customers. people.
.brochures. For example.what he is buying or not. pamphlets etc serve this purpose.
. Give a SWOT Analysis of Dabur. the opportunities and threats facing the business. is strategically. This is an important. and where it could be in the future. The SWOT analysis will give you a clear picture of the business environment dabur india is operating in at the present time. yet to simple to understand. as dabur india is. tool used by many students. The services/products offered by dabur india are original. and the environment it operates in. meaning many people will return to dabur india to obtain them. The strengths of a company or group and value to it. Opportunities and Threats.5. Competitive pricing is a vital element of dabur india’s overall success. It looks at internal factors. profit and market share. businesses and organisations for analysis. and can be what gives it the edge in some areas over the competitors. Being a market leader. something they do well and is under their control. as this keeps them in line with their rivals. Keeping costs lower than their competitors and keeping the cost advantages helps dabur india pass on some of the benefits to consumers. The analysis shows dabur india's Strengths. The process can give you on overview of where the business. Strengths: The strengths of a business or organisation are positive elements. The following section will outline main strengths of dabur india Having alliances with other strong and popular businesses is a major plus point for dabur India as it helps bring in new customers and make business more effective. if not above them. The following SWOT analysis looks at dabur india which is operating in fmcg industry. Weaknesses. Opportunities and Threats. Riding high in the niche market in fmcg industry has helped boost dabur india and raised reputation and turnover. Weaknesses. the strengths and weaknesses of a business. and is an important tool often used to highlight where a business or organisation is. and external factors. Answer: SWOT stands for Strengths. is key to their success as it boosts reputation.
meaning it is ahead of many competitors. which is a sure strength in its overall performance. dabur india’s distribution chain can be listed as one of their strengths and links to success. dabur india has an extensive customer base.dabur india’s marketing strategy has proved to be effective. Having little competition. helping to ensure customers return to dabur india. High quality machinery. dabur india’s innovation keeps it a front-runner in fmcg as it is regularly turning out new patents/proprietary technology. dabur india has a high percentage of the market share. . and is a strength of dabur india. helping to raise profiles and profits and standing out as a major strength. which is a major strength regarding sales and profit. Experienced employees are key to the success of dabur india helping to drive them forward with expertise and knowledge. dabur india’s international operations mean a wider customer base. dabur india’s position in the market is high and strong – a major strength in this industry as they are ahead of many rivals. being one of very few companies providing this service/product is a major factor in dabur india’s performance. ride any dip in profits and out perform their rivals. a stronger brand and a bigger chunk of the global market. meaning people view it with respect and believe in it. Development and innovation are high at dabur india with regard to their products/services. staff. dabur india’s reputation is strong and popular. Being financially strong helps dabur india deal with any problems. High quality products/services is a vital strength. offices and equipment ensure the job is done to the utmost standard. A strong brand is an essential strength of dabur india as it is recognised and respected.
The lucrative location of dabur india adds to its strengths due to its accessibility (road. which is a major weakness. Having higher costs than competitors is a major weakness. setting too high prices for dabur india products/services makes them uncompetitive. which can only be seen as strength in their overall performance. Not having an effective marketing strategy seriously hampers the success of dabur india. meaning people will have better-quality substitutes. . or stop you being able to meet objectives. Weaknesses are also things that place you behind competitors. air etc). Over pricing. Not reducing costs in the same way as their competitors\' means dabur india is outlaying more of their profits. Supplier relationships are strong at dabur india. favours and partnerships. which are under their control. dabur india’s R&D work is low and insignificant. Reputation is important. and a damaged one like dabur india’s is a major weakness as consumers will not trust the firm enough to spend money with them. A serious weakness for dabur india is the fact their products/services are of low quality. rail. as other firms are making use of better and more reliable technologies. Old and outdated technologies hold dabur india back and limits success. Weaknesses: Weaknesses of a company or organisation are things that need to be improved or perform better. as they will struggle to get deals. The lack of business alliances is a major weakness for dabur india.The online presence of dabur india is strong. The lack of staff experience is a major downfall for dabur india as it could lead to mistakes or negligence. which is a major weakness in fmcg asit is constantly creating new products. meaning it is ahead of many competitors. This section will present main weaknesses of dabur india.
dabur india’s weak supplier relationships also have an adverse effect on success. Problems with stock are a weakness for dabur india as they need to keep up with demand. as there is no forward thinking. dabur india does not function internationally. as they do not reach consumers in overseas markets. as it cuts ability to negotiate. . dabur india’s lack of innovation limits its success. dabur india’s limited product line is a major weakness. as it shows a blinkered outlook. as they are well behind their rivals. A limited customer base is a major weakness for dabur india as it means they have less people to sell or market to. which has an effect on success. dabur india\'s underdeveloped distribution chain has a marked effect on performance as it affects the distribution of their products/services.dabur india is in a poor financial position which makes it weaker than its competitors. The weak market position of dabur india is a limitation to their overall success. as it means they miss out on many opportunities. Online presence is vital for success these days. but dabur india has a poor relationship with staff which affects performance. dabur india\'s location is weakness for the firm. Good companies need loyal employees. The lack of original products/services is a major flaw in dabur india’s future success. dabur india’s lack of patents/proprietary technology puts it behind its rivals and is deemed as one of their weaknesses. and lack of one is a limitation for dabur india. The weak brand name compromises success for dabur india as it doesn\'t inspire people to buy their products/services.
The changes in the way consumers spend and what they buy provides a big opportunity for dabur india to explore. This section will outline opportunities that dabur india is currently facing. Grasping the opportunity to expand the customer base is something dabur india can aim for. The growth of the fmcg industry is an opportunity for dabur india to grasp. in the form of grants. Opportunities: Opportunities are external changes. dabur india is in good financial position. and a big opportunity. New market opportunities could be a way to push dabur india forward. Changes in technology could give dabur india an opportunity to bolster future success. dabur india could benefit from Governmental support.dabur india is behind its competitors with a low share of the market. dabur india has the opportunity to enter a niche market. Decrease in taxation gives an opportunity for dabur india to reduce prices or increase profits. Looking at export opportunities is a way for dabur india to raise profits. training etc. As the economic climate improves. either geographically or through new products. . so do the opportunities for dabur india. which in turn leads to lower turnover. or which could be of a benefit to them. Reaching out into other markets is a possibility for dabur india. gain leading position and therefore boost financial performance. trends or needs that could enhance the business or organisation’s strategic position. allowances. dabur india could benefit from expanding their online presence and making more money from online shoppers/internet users. which is an opportunity for them to explore in terms of investment in new projects.
Consumer lifestyle changes could lead to less of a demand for dabur india products/services. Regulations requiring money to be spent or measures to be taken could put financial or other pressure on dabur india. which is an opportunity for them to explore as expertise of their staff can help dabur india to bring the business forward. . damage or put areas of the business or organisation at risk. Change in demographics could threaten dabur india. This section will outline main threats dabur india is currently facing. new resources and enter new markets. Forming strategic alliances and joint ventures is an opportunity for dabur india to maximise profit and gain new business. Threats: Threats are factors which may restrict. They are factors which are outside of the company's control. Tax increases placing additional financial burdens on dabur india could be a threat. dabur india has a number of highly skilled staff. Reduction in interest rates could benefit dabur india as business costs would come down. The financial burden of increasing interest rates could be a threat to dabur india. Being aware of the threats and being able to prepare for them makes this section valuable when considering contingency plans and strategies. Expanding into other markets could be a possibility for dabur india. Expanding the product/service lines by dabur india could help them raise sales and increase their product portfolio. Structural changes in the industry opens other doors and opportunities for dabur india.Takeover and merger opportunities could be explored for dabur india and used to acquire new customers.
The actions of a competitor could be a major threat against dabur india. Not keeping up with changes in technology could be detrimental to the future of dabur india as they could slip behind their rivals. Price wars between competitors. Increased competition from overseas is another threat to dabur india as it could lead to lack of interest in their products/services. . if they bring in new technology or increase their workforce to meet demand. Slow growth and decline of the fmcg market is a threat to dabur india. Changes in the way consumers shop and spend and other changing consumer patterns could be a threat to dabur india\'s performance.New products/services from rival firms could lead to dabur india\'s products/ services being less in demand. price cuts and so on could damage profits for dabur india. for instance. Being undercut by low-cost imports is a major threat for dabur india. Extra competition and new competitors entering the market could unsteady dabur india and be a threat.