Subject of SWOT analysis: (define the subject of the analysis here) strengths weaknesses

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Advantages of proposition? Capabilities? Competitive advantages? USP's (unique selling points)? Resources, Assets, People? Experience, knowledge, data? Financial reserves, likely returns? Marketing - reach, distribution, awareness? Innovative aspects? Location and geographical? Price, value, quality? Accreditations, qualifications, certifications? Processes, systems, IT, communications? Cultural, attitudinal, behavioural? Management cover, succession?
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Disadvantages of proposition? Gaps in capabilities? Lack of competitive strength? Reputation, presence and reach? Financials? Own known vulnerabilities? Timescales, deadlines and pressures? Cashflow, start-up cash-drain? Continuity, supply chain robustness? Effects on core activities, distraction? Reliability of data, plan predictability? Morale, commitment, leadership? Accreditations, etc? Processes and systems, etc? Management cover, succession?

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opportunities
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threats
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Market developments? Competitors' vulnerabilities? Industry or lifestyle trends? Technology development and innovation? Global influences? New markets, vertical, horizontal? Niche target markets? Geographical, export, import? New USP's?

Political effects? Legislative effects? Environmental effects? IT developments? Competitor intentions - various? Market demand? New technologies, services, ideas? Vital contracts and partners? Sustaining internal capabilities?

etc? Business and product development? Information and research? Partnerships. The opportunity. y y y . fashion influences? y y y y y y Obstacles faced? Insurmountable weaknesses? Loss of key staff? Sustainable financial backing? Economy . weather. and therefore the subject for the SWOT analysis. Some staff have experience of end-user sector. Spare manufacturing capacity.y y y y y y Tactics . Subject of SWOT analysis example: the creation of own distributor company to access new end-user sectors not currently being developed. agencies. Superior product performance vs competitors. strengths y y y weaknesses y y y y y y y End-user sales control and direction. major contracts. abroad? Seasonality. which are not being covered or developed by its normal distributors. Some gaps in range for certain sectors. Need more sales people. Right products. We would be a small player. production. distribution? Volumes. Customer lists not tested. No direct marketing experience. We cannot supply end-users abroad. is for the manufacturer to create a new company of its own to distribute its products direct to certain end-user sectors. Better product life and durability. economies? Seasonal. weather effects? free SWOT analysis template worksheet version in MSWord swot analysis example This SWOT analysis example is based on an imaginary situation. quality and reliability.surprise. Limited budget.home. The scenario is based on a business-to-business manufacturing company. who historically rely on distributors to take their products to the end user market.

etc Management cover insufficient. Products have required accreditations. Processes and IT should cope. opportunities y y y y y y y y y threats y y Could develop new products. New specialist applications. Possible negative publicity. Support core business economies. Existing core business distribution risk. y y y y y y . Delivery-staff need training. Direct delivery capability. Could seek better supplier deals. Local competitors have poor products. Customer service staff need training. Can serve from existing sites. Environmental effects would favour larger competitors. Profit margins will be good. Processes and systems.y y y y y y y Have customer lists. Management is committed and confident. Product innovations ongoing. Retention of key staff critical. y y y y y y No pilot or trial done yet. Don't have a detailed plan yet. Can surprise competitors. Vulnerable to reactive attack by major competitors. Could distract from core business. End-users respond to new ideas. Market demand very seasonal. Could extend to overseas. Legislation could impact.