Submitted by: Jyotsna Nimbalkar Roll No. 38 Submitted to : Bhavna mam
zeal and insight. If not. he is likely to leave the organization and set up his own business. Intrapreneurship is a novel way of making organizations more profitable where imaginative employees entertain entrepreneurial thoughts. which profit the organization. If the organization supports him in pursuing his ideas. which is based on the financial success of the unit he is responsible for. As the intrapreneur continues to expresses his ideas vigorously. an intrapreneur is an individual employed by an organization for remuneration.
. the ability to take risk and creativity. in order to exploit new found opportunities. Difference between an entrepreneur and an intrapreneur:
An entrepreneur takes substantial risk in being the owner and operator of a business with expectations of financial profit and other rewards that the business may generate. He will have the capacity to take calculated risk and to accept failure as a learning point. An intrapreneur thinks like an entrepreneur looking out for opportunities. Features of Intrapreneurship: Entrepreneurship involves innovation. it will reveal the gap between the philosophy of the organization and the employee. Intrapreneurs share the same traits as entrepreneurs such as conviction.
What is Intrapreneurship?
Intrapreneurship is the practice of entrepreneurship by employees within an organization. An entrepreneur will be able to look at things in novel ways. On the contrary. he succeeds.Intrapreneurship
Entrepreneurship is the practice of embarking on a new business or reviving an existing business by pooling together a bunch of resources.
five percent were engaged in the initial stages of a business start-up. The study found that among the 32.
. The study also found that human capital such as education and experience is connected more with entrepreneurship than with intrapreneurship. Managers would do well to take employees who do not appear entrepreneurial but can turn out to be good intrapreneurial choices. The study found that people who launched their own companies were in their 30s and 40s. Another observation was that intraptreneurial startups were inclined to concentrate more on businessto-business products while entrepreneurial startups were inclined towards consumer sales.000 subjects who participated in it.
Entrepreneurship appeals to people who possess natural traits that find start ups arousing their interest. In a recent study. Intrapreneurship is a significant method for companies to reinvent themselves and improve performance. either on their own or within an organization.Intrapreneurship
It is in the interest of an organization to encourage intrapreneurs. which makes them the ideal candidates if an organization is on the look out for employees with new ideas that can be pursued. Intrapreneurs appear to be those who generally would not like to get entangled in start ups but are tempted to do so for a number of reasons. Another important factor that led to the choice between entrepreneurship and intrapreneurship was age. People from older and younger age groups were risk averse or felt they have no opportunities. researchers compared the elements related to entrepreneurial and
are encouraged to behave as entrepreneurs.) Employees.Intrapreneurship
Classic Example of intrapreneurship:
A classic case of intrapreneurs is that of the founders of Adobe. Adobe has an annual turnover of over $3 billion.
Examples of Intrapreneurs:
These classic examples from the big leagues of product innovation began with an intrapreneur an employee who convinced his or her company to chart a new course. Often with no more than a
. learning from failures. such as marketing executives or perhaps those engaged in a special project within a larger firm. Capturing a little of the dynamic nature of entrepreneurial management (trying things until successful. etc. while operating within the organizational environment. They both were employees of Xerox. without being asked to do so. Thus. intrapreneurs are Inside entrepreneurs who follow the goal of the organization. Currently. they were frustrated because their new product ideas were not encouraged. capabilities and security of the larger firm to draw upon. either formally or informally. attempting to conserve resources. As employees of Xerox. Intrapreneurship is an example of motivation through job design. even though they have the resources.) adds to the potential of an otherwise static organization. the intrapreneur focuses on innovation and creativity." Hence. (See also Corporate Social Entrepreneurship: intrapreneurship within the firm which is driven to produce social capital in addition to economic capital. They quit Xerox in the early 1980s to begin their own business. without exposing those employees to the risks or accountability normally associated with entrepreneurial failure. and transforms an idea into a profitable venture.
Intrapreneurship refers to employee initiatives in organizations to undertake something new. John Warnock and Charles Geschke.
and in that Eureka moment. Bill Shoonenberg. repositionable adhesive in 1968. That s how 3M scientist Spencer Silver invented a light. Every intrapreneur needs colleagues to refine. He remembered Silver s seminars. designed a campaign called the Boise Blitz to drive sales and blanketed the state of Idaho in Post-its. noticed his bookmarks were constantly falling out of his hymnals during choir practice. although he was unsure how best to use it. but he was unable to drum up much enthusiasm for his not-so-sticky stickum. The company s program allows employees to spend up to 15 percent of their time at work developing their ideas. repurpose. The sticky notes went national in 1980 and quickly became an officesupply and household standard. even if a return on investment is years in the making. explaining the advantages of his adhesive to co-workers. it took more than one person to launch the product. He gave seminar after seminar. In each case. one of Silver s colleagues. the Post-it was born. these employees went on to create changes in companies as varied as Sun Microsystems and 3M.
Intrapreneurs: Spencer Silver and Art Fry Company: 3M Year Launched: 1980 The Post-it. and higher-ups who are willing to champion it. Art Frey.Intrapreneurship
kernel of an idea.
. might never have made it to market without 3M s longstanding bootlegging policy. now as indispensable to the typical office worker as a chair and desk. Five years later. or just plain redraw his or her idea. marketing folks to help figure out exactly what the product is (or is not). The product languished until a marketing manager.
but thenCEO Norio Ohga realized the value of his innovation and encouraged Kutaragi s efforts. Kutaragi founded Sony Computer Entertainment. McNealy asked Naughton to give him an assessment of what Sun was doing wrong. so Kutaragi helped Sony develop its own gaming system. up-andcoming programmer. Year Launched: 1994 Ken Kutaragi was working in Sony s sound labs when he bought his daughter a Nintendo game console. and the programmer responded that Sun. Kutaragi worked with Nintendo to develop a CD-ROM-based Nintendo.Intrapreneurship
Intrapreneur: Ken Kutaragi Company: Sony Computer Entertainment Inc. Kutaragi developed the SPC7000 for the next generation of Nintendo machines.
Java Programming Language
Intrapreneurs: Patrick Naughton. becoming the best-selling game console of all time. Watching her play. then known for its business workstations. James Gosling. told Sun CEO Scott McNealy he was leaving the company. he was dismayed by the system s primitive sound effects. a 25-year-old. Bill Joy Company: Sun Microsystems Year Launched: 1995 The circuitous route Java took to market began when Patrick Naughton. was missing out on the fast6
. Sony execs nearly fired him after discovering his sideline project. The first PlayStation made Sony a major player in the games market. Keeping his job at Sony. But Nintendo decided not to go forward with it. With Sony s blessing. one of the Sony s most profitable divisions. but the PlayStation 2 did even better. He realized that a digital chip dedicated solely to sound would improve the quality of the games and the product itself. which became the PlayStation.
growing PC consumer market.
ELIXIR Guitar Strings
Intrapreneurs: Dave Myers and John Spencer Company: W.L. it looked like the language would be abandoned. a chemical cousin to Teflon. But extensive market research. encourages employees to develop new ideas through its dabble time policy: Ten percent of a work day can be devoted to personal projects. Naughton stayed. a Sun co-founder. 1 seller of acoustic guitar strings and the overall No.000 developers. The coated strings were only nominally more comfortable than non-coated strings. His 12-page e-mail quickly became a rallying cry to change Sun s direction. and more than 15. Group member James Gosling created an elegant object-oriented programming language called Oak (renamed Java). cell
phones. a programming language like Oak could be used across different platforms computers. Myers team originally believed that the coating s appeal would be in making strings more comfortable to use. to champion the project. Gore launched them under the brand name ELIXIR Strings. By the end of 1996.L. and more. Joy realized that with the explosion of the Web. In 1995. and Sun set up a group dedicated to breaking into the consumer market. now the No.000 guitar-player field tests led the team to realize their real selling point: better sound. 2 seller in the guitar string market. an associate in the company s medical unit. When that deal fell through. but they kept their tone longer than conventional guitar strings. Gore Year Launched: 1997 W. the company was experimenting with ePTFE. piloted by John Spencer. which Sun initially hoped would be used by Time Warner in its cable set-top boxes. Joy also understood that the key to making Java a cross-platform linchpin was to give the language and development kit away. It took Bill Joy.L. PDAs. Gore. Dave Myers. to coat push-pull cables for use in animatronics. thought the coating might be good for guitar strings and recruited both marketing and manufacturing personnel to work on the project. known primarily as the maker of Gore-Tex rain gear. Java had nearly 100 licensees and had attracted 6. W.