Directorate of Wheat Development

Ministry of Agriculture
Deptt. of Agriculture & Cooperation
C.G.O.Complex-I, 3
rd
Floor
Kamla Nehru Nagar
Ghaziabad 201 002 ( UP)

Mission on Kisan Call Centre:

The Department of Agriculture & Cooperation, Ministry of Agriculture, Govt. of
India has launched Kisan Call Centers with a view to leverage the extensive
telecommunication infrastructure in the country to deliver extension services to the
farming community. The purpose of these Call Centers has been mainly to respond to
issues raised by farmers instantly in the local language, on continuous basis.
Accordingly, it was proposed to target the entire country in all the major
languages by a network of Call Centers to enable the farmers to get expert advice
through a toll free number 1551; the farmer reaches an agriculture graduate or expert
who would be able to respond to his queries and problems instantly. In case the
respondent at the Level-I is not able to satisfy the farmer, the call can be taken on a
conference to an expert at Level-II sitting in a specified place in the State in an
institution for giving advice. In the event where the farmer is not fully satisfied, his
problems would be recorded, solved at Level-III at the highest level at the Nodal centre
and he will get further advice through post or by visit of extension worker. The services
would be available round the clock. The functioning of the Levels I,II & III are
mentioned in the forthcoming specific paras. While during the working hours there
would be immediate response whereas beyond working hours and in holidays, the call
would be recorded and the queries are answered by post. The entire network has been
made available from 21st January 2004 throughout the country. The trend of questions
and the quality of answers are continuously monitored to upgrade the facilities and it is
expected that the entire system will evolve into a unique and revolutionary way of
communicating with the farmers in the process of technology transfer to the farmers
and solution of the location specific problems instantly.
This scheme has an in-built system of monitoring and continuous evaluation for
modifications and improvements. The services are also of a foundational nature. Many
more exciting tiers will be built on this infrastructure.
Aims and objectives of the Mission

The major aims and objectives of the KCC Mission are as follows:

Ø To harness the knowledge in the field of Agriculture and related areas and to
disseminate them amongst the farming community as well as to solve the everyday
problems in the farmer's own language and context at the grassroot level.


Ø To provide an enabled dynamic encyclopedia for use by farmers, agriculture
extension workers, agri-input dealers and various other stakeholders in agriculture.
Ø To create a database, which compiles and collates the actual location specific need of
farmers and to classify them in an intelligent format for use by decision makers,
researchers, traders and industrialists.
Ø To provide an opportunity to the scholars and agriculture scientists to play a dynamic
role in the transformation of Indian agriculture to a sustainable one.
Ø To establish a network of relationship among the scientists/experts, policy makers,
extension workers, farmers and other stake holders.
Ø To trap the traditional knowledge systems available with the farming community to
enrich the knowledge bank in agricultural sector and their application in the
farmers fields..

Functioning of various levels in Kisan Call Centres

The Kisan Call Centre is functioning at three levels of experts . Each call
centre covers some specific states and is controlled by a nodal organisation/centre .The
call centre is the epicenter of the problems of the farmers stationed at a certain
predetermined location. The call centres are armed with the latest basic technological
know-hows meant for providing the basic information about the package of practices for
crop production, Horticulture, Nutrient management, Plant Protection, Storage aspects,
Animal Husbandry and other allied activities. The hierchichial system of the various
levels of experts are described as follows.
Level –I: The calls coming to the call center is picked up by an Level –I
functionary who after a short welcome message takes down the basic information and the
query of the caller. These details are fed into a computer located next to the operator by
the operator himself. And the first level receiver of the call would also feeds into the
computer the question being asked by the farmer.
The first level operators preferably would be an agricultural graduate with an
expert basic background knowing local language possesing good communication skills.
They would be in a position to answer a majority of the questions being asked by the
farmers.
Telephone Numbers of Kissan Call Center, Chandigarh

Sl. No.
Kissan Call Center, Chandigarh
Tele Phone Number Level-I Address
1. 2624770
2. 2624771
3. 2624772
4. 2624773 Mr. Neeraj Suri
5. 2624774 In-charge – Kisan Call Center,
6. 2624775 Cartel Infotech Limited,
7. 2624777 C/oPugmargs Interweb Pvt. Ltd.,
8. 2624778 SCO-487-488,
9. 2624779 Sector 35-C,
10. 2624780 Meeting Point, Basement,

11. 2624781 Chandigarh - 160022
12. 2624782 T. Phone : 0172-5077444 (o)
13. 2624783 0172-5072640 (o)
14. 2624784 Mobile: 9815628245
15. 2624785 e-mail : neeraj_suri@hotmail.com
16. 2624787
17. 2624788
18. 2624789


Level-II: The Level –II consists of Subject Matter Specialists (SMS)
who are located at their respective places (Research Stations, ATICs, KVKs, Agricultural
colleges, State Govt.) of work. In case the first level operator is not able to answer the
question, the operator forwards (in call sharing mode) the call to the concerned Subject
Matter Specialist at Level-II. The data relating to the caller including the question asked
is also be transferred to the Level-II functionary on his computer along with the call.
Hence, when the specialist takes the forwarded call, his computer also shows the data and
question asked so that there is no repetition. It is envisaged that in normal cases, the
entire spill over questions from the first level get answered at this level i.e., Level-II. In
case, it is not possible to answer instantly, there is a system to revert back to the caller by
post / fax / e-mail or by telephone within 72 hours.
While selecting the specialists, it would be important to first identify the major
crops in that state and the issues on which the questions are likely to be asked. These
specialists should be such that they will answer most of the questions that are likely to be
asked.
There could be two options available on the selections of the specialists.
One option could be to select commodity wise specialist, that is, every question
related to a particular crop or commodity would be directed to that specialist, who would
in turn answer that question. Other option could be to select general specialists who
would deal with various subjects likely to arise. They should have good communication
skills and should know the local language. These specialists should have at least
sufficient field experience in their respective specialization.



List of Level II Experts for Kisan Call Center , Chandigarh from the States of
Himachal Pradesh, Jammu & Kashmir and Punjab

Himachal Pradesh
Sl.No. Telephone
Number
Name & Address of the Organisation
1 01792-
252822
Dr. B.R.Kanbid, Professor, (Extn.Education), Directorate of
Extension Education, Dr.Y.S. Parmer University of
Horticulture & Forestry,
Nauni, Solan – 17323
2 01894-
265929
Dr. K.S.Rana, Senior Extension Specialist (Plant Pathology),
CSK Hinmachal Pradesh Krishi Viswa Vidhyalaya, Palmpur,
Himachal Pradesh
3 0177-
2633482
Dr.J.C.Rana, Director of Agriculture, Deptt. of Agriculture,
Govt. of Himachal Pradesh,
Shimla, Himachal Pradesh
Jammu & Kashmir
4 0191-
2477007
Dr.P.Baru, Directorate of Extension Education,
Sher-e-Kashmir University of Agricultural Science &
Technology (SKUAST), Railway Road,
Jammu - 180 012 ( J & K)
5 0191-
2503156
Dr.Farook Hakak, Director of Agriculture ( Jammu),
Deptt. of Agriculture,
Govt. of Jammu & Kashmir, Talab Tillo,
Jammu – 180 001.
6 0194-
2464026
Dr.G.M.Wani, Director (Extension Education),
Sher-e-Kashmir University of Agricultural Science &
Technology (SKUAST), Shalimar campus,
Srinagar
7 0194-
2311022
Mr. Gulam Hyder Bhat, Director of Agriculture, Deptt. of
Agriculture, Govt. of Jammu & Kashmir, Lal Mandi
Srinagar – 190 008
8 0194-
2311076
Mr.S.Naqash, Director of Horticulture, Deptt. of Horticulture,
Govt. of Jammu & Kashmir, Raj Bagh, Opp. Presentation
Convent,
Srinagar - 190 008
Punjab
9 0161-
2410001
Dr.S.S.Gill, Director of Extension Education,
Punjab Agricultural University,
Ludhiana. .
10 0172-
2624769
Dr.B.S.Sidhu, Director of Agriculture, Deptt. of Agriculture,
Govt. of Punjab, SCO 85-88, Sector 34A,
Chandigarh – 160 022.
11 0172-
2726066
Dr.Kulbir Singh , Director of Horticulture,
Deptt. of Horticulture, Govt. of Punjab,
SCO 843-44, Sector 22A,
Chandigarh – 160 022.
12 0172-
2726077
Dr.B.S.Sidhu, Director Animal Husbandry, Deptt. of Animal
Husbandry, Govt. of Punjab, 17 Bays Building,
SCO 843-44, Sector 22A,
Chandigarh – 160 022

Level – III: The Level –III consists of a dedicated cell located at the Nodal Office. This
would receive the questions that have not been answered at the first and the second levels.
Appropriate replies to these questions would be then framed in consultation with the
concerned specialists available within or outside the State by the nodal cell. The replies
would be sent to the farmers promptly by post/e-mail/fax/ telephone etc. within 72 hours
of receipt of the question.
Level – III for KCC Chandigarh:
Directorate of Wheat Development
Ministry of Agriculture
Deptt. of Agriculture & Cooperation
C.G.O.Complex-I, 3
rd
Floor
Kamla Nehru Nagar
Ghaziabad 201 002 ( UP)

Strategies adopted by the farmers and the call centers:
The major stakeholders in the entire mission of Kisan Call Centre are the
farmers and the call center personnel or the agents. Athe strategies adopted by these
stakeholders and the various terminals of their step by step activities are summerised as
follows:
Strategy or the action under question Solution
1. Farmer contacts the call center 1. A toll free no. 1551 of BSNL/MTNL
can be contacted from any where in the
country.
2. Hours or period of the day during which
the farmer contacts the call centre
2. The operational duration of these call
centers are round the clock. However,
manned operation for an instant reply to
the queries are available during the
working hours on all working days only.
Beyond this period, calls are recorded and
written reply are provided.
3. Availability of any alternate contact
channels
3. At present only personal contacts and/or
voice based linkage are available.
4. Availability of Call holding facility or 4. No call holding facility is available;
period of waiting. however, instant connectivity or linkage
between farmer and the call center agent is
existing.

Strategy or the action under question Solution
5. Action through a single contact. 5. All the queries are addressed in a single
contact
6. Availability of a customer service
facility
6. Good customer service to the farmers
and feedback provisions are available in the
process.
7. Call centre agents help the farmers &
availability of support services
7. The call centres are supported by a
second line services in concerned
subjects/areas through Level-II experts.
8. Skills required for giving service to the
farmers by the call centre agents
8. All the agents of the call centre are
basically Agricultural graduates which is
precondition for the call centres.
9. other requirements of the call centre
agents
9. The call centre agents are to possess
good communication skill to satisfy the
farmers.
10.Management of the call centre. 10. Analysis of the details of the calls
received and replies thereon are done
regularly by the call centre Manager.
Monitoring and Review of Kisan all Centres:
Each Kisan Call centre is controlled by a nodal agency which is the
Administrative Organisation of the mission pertaining to predetermined states. The
nodal organizations/Directorates are entrusted with the responsibilities of monitoring
and review the progress of the individual Kisan Call Centres, their activities and actions.
Problems faced by these call centres are periodically reviewed in order to bring out a
solution thereto. The documentation of day to day activities of the Kisan Call Centres
pertaining to the various queries of the farmers and their replies as well as feedback is
also done by the Nodal agencies which is reviewed in periodical meetings. The funds
for meeting the recurring expenditure etc. are also regulated by the Nodal Agencies.
Besides, at each state level, a multidisciplinary State Level Monitoring
Committee (SLMC) is also constituted headed by the Agricultural
Commissioner/Secretary of the concerned state with the representatives of various line
departments. The indicative terms of reference (TOR) of the committee are as follows:
Ø To oversee and monitor functioning of the Kissan Call Centre
Ø To review the replies and feedback from the Ist and 2
nd
level
operators/experts of KCC on a regular basis and suggest corrective
measures
Ø to formulate and conduct training programmes of a suitable duration for
the Level-I & Level-II functionaries of the respective call centre
Ø to review technical aspects like configuration of exchanges and calls
Ø ensuring availability of latest package of practices and crop situation in
the state concerned including other details
Ø to formulate disaster/crisis response mechanisms available with the call
centres.
The nodal organisation is expected to receive the feedback through
monitoring process so that the issues related to further improvement of the Mission of
Kisan Call Centre may be taken up at the highest Govt. level.
Role of the Nodal Agencies :
Ø Settling of telephone bills of level-I & II experts of KCC telephone line with BSNL.
Ø Preparing monthly KCC Calls summary report and submit it to the Ministry on
monthly basis.
Ø Supplying latest technical information to KCC for further dissemination to the
farmers like management of drought/flood/ natural calamities/ insect pest
management, production technology etc.
Ø The officials of the Dte. visit KCC, Chandigarh to review the functioning/progress of
the KCC from to time to time.
Ø We as a nodal officer remain in continuous touch with KCC by phone/fax/e-mail etc
for monitoring of functioning of KCC.
Ø Acting as a member in the State Level Monitoring Committee for proper functioning
of KCC, Chandigarh.
The various nodal Agencies and their allocated states are given in Annexure-I.
Training package to L-I and L-II experts of Kisan Call Centre

Training of the Kisan Call Centre functionaries at various levels has emerged as
the mot important facto towards providing latest need based crop advisories, recently
evolved technologies, their impact on the natural available resources and the
sustainability of a system as a whole. Therefore, some specific training programmes
have been outlined for the KCC functionaries at Level-I & Level-II of all the Call centres
of the country. The basic features of the training programme are as follows:
Ø The Nodal Officer of Kisan Call Centre, Chandigarh will be the Course
Director of this training programme.
Ø The training would be conducted at a State Agricultural University
Headquarter or at their major Agricultural Research Institutes/Stations,
Agriculture Colleges, ICAR Research Institutes, Krishi Vigyan Kendras,
State/Central Government Farms, any other institution/ organisation
recognized by State and/or Central Government within the state, but at the
station nearby where the Call Center is located.
Ø Only one training programme shall be conducted in a month. The training
would be organized only on Sundays/holidays and shall be of one day
duration.
Ø The funds for such training programmes will be provided by the Govt. of
India.

The Training Content:

The training should primarily provide inputs relating to the current agriculture season,
and issues pertaining to that particular season. Efforts shall be made to give information on
topical issues and any other agriculture/animal husbandry related crisis that may be existing. All
advisories issued by the State Government should be brought to the notice of the trainees. Crop
Production Technology on all crops, cereals, pulses, oilseeds, Horticulture, Floriculture, Animal
Husbandry, Sericulture, the training on post harvest technology, diagnosis of Pest and Diseases,
their control measures, value addition-processing, packaging, transportation, export, marketing.
The information related to weather forecasting, central sector scheme on Ministry of Agriculture,
Kisan Credit Cards, organic farming, fisheries, Animal Husbandry, Integrated Pest Management,
Integrated Nutrient Management, on Farm Water Management, Dry-land Horticulture,
Diversification of Agriculture etc. The latest information on the subject related to agriculture
should be covered.

Training Methodology:

Ø The nodal officer concerned would prepare the annual calendar of training for each
state.
Ø The interactive training in group discussion Methods would be conducted. In a face
to face mode
Ø The inventory of all experts on the job within the states should be prepared to act as a
resource person.
Ø A need based analysis of L-I and L-II functionaries would be undertaken before
framing out the detailed training schedule of a particular month.
Ø Two way interaction during the training should be promoted.
Ø The training will be imparted on Awareness and skill up-gradation of Level-I and
Level-II functionaries in all disciplines and related to a particular region.
Ø The critical review of the emerging issues and identification of problems and their
solutions from a practical angle well within the resources should be discussed and
recommendations are made.
Ø The capacity building of L-I Experts/agents should be increased to handle the queries
in an appropriate way.
Ø For Level I the training shall be a mandatory one. It would be the responsibility of
the Kisan Call Centre operator to ensure that Level-I functioneries attend the training
programme.




















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GOVERNMENT OF INDIA
DIRECTORATE OF WHEAT DEVELOPMENT
MINISTRY OF AGRICULTURE
(DEPTT. OF AGRICULTURE AND COOPN.)
C.G.O. COMPLEX-I, 3
rd
Floor,
KAMLA NEHRU NAGAR
GHAZIABAD- 201 002 (U.P.)
Tel.:0120-2711380 (Dir.) -2710897 (O) Fax: 0120-2711380 Telegram: Gehun Vikas E-Mail: dwd@hub.nic.in
File No. 21-2/2006-DWD Dated: 12-09-2006
To,
The Joint Secretary (Crops),
Govt. of India,
Ministry of Agriculture (Deptt. of Agriculture & Coopn.)
Krishi Bhawan,
New Delhi-110001

Subject: Monthly summary Reporst of KCC, Chandigarh for the month of August 2006-
Submission of – regarding.
Sir,
Monthly summary Report of KCC, Chandigarh for the month of August 2006 in respect
of the states Punjab, Jammu & Kashmir, H.P. and Chandigarh, U.T. is enclosed herewith for your
kind information.
Yours faithfully,

Encl: As above
(Dr.G.K.Choudhury)
Director
Copy forwarded for kind information to:-
1. Dr. (Mrs.) C.T. Mishra, Additional Secretary, Govt. of India, Ministry of Agriculture,
(Deptt. of Agriculture & Cooperation), Krishi Bhavan, NEW DELHI- 110 001 .
2. The Agriculture Commissioner, Govt. of India, Ministry of Agriculture, (Deptt. of
Agriculture & Cooperation), Krishi Bhavan, NEW DELHI- 110 001.
3. Dr.J.P.Mishra, Deputy Commissioner (Crops), Govt. of India, Ministry of Agriculture,
Department of Agriculture & Coopn., Krishi Bhawan, New Delhi– 110 001 .
4. The Director(Crops), Govt. of India, Ministry of Agriculture, (Deptt. of Agriculture &
Cooperation), Krishi Bhavan, NEW DELHI- 110 001.

Director






































DETAILS OF ONE DAY TRAINING PROGRAMME FOR LEVEL-I & LEVEL-II FUNCTIONERIES OF KISAN CALL CENTRE
UNDER THE NODAL DIRECTORATE i.e., DIRECTORATE OF WHEAT DEVELOPMENT, GHAZIABAD, 2005-06
(COURSE COORDINATOR: DR. G.K.CHOUDHURY, DIRECTOR, DTE OF WHEAT DEVELOPMENT, GHAZIABAD )

*********

S
l
.

N
o
.

State Date on
which
Training
held
Venue of
Tr ai ni ng
Name of Guest
Lectures(s)
Base Topic Total no. of
participants
Remarks
1. Dr. Manoj Khanna,
WTC,IARI, New
Delhi.
Water Management
2. Dr. S.D. Sharma,
Dir. Of Research,
Dr.YSPUHF,
(Nauni)Solan.
Horticulture
1. Himachal
Pradesh
4.9.05 Dr. YS Parmar Univ.
of Hort. & Forestry,
Nauni(Solan),HP.
3. Dr. B.L.Kapoor,
Agronomist,
CSKHPKVV,
Palampur (HP).
Agronomy of hill
Agriculture




57

1.Dr.S.P.Mehra, PAU,
Ludhiana
Agronomy of Rabi
crops
2. Dr. Sanjay Kumar,
IARI, Shimla (HP).
Pathology (Rusts in
wheat)
2. Punjab 30.9.05 Punjab Agril. Univ.,
Ludhiana.
3. Dr. O.D.Wanjiri,
CIPHET(ICAR),
Ludhiana.
Post harvest technology
& management.





51







Contd…2/-

-2-
…contd…/-
S
l
.

N
o
.

State Date on
which
Training
held
Venue of
Tr ai ni ng
Name of Guest Lectures(s) Base Topic Total no. of
participants
Remarks
1. Dr. H.S.Rewal , PAU,
Ludhiana
Agronomy of Wheat
Crop
2. Dr. D.N.Singh, Addl.
Commissioner (Seeds),
Min. of Agri, GOI.
Seed production and
availability in
Punjab state- a
review.
3. Punjab 9.11.05 Punjab Agril.
Univ., Ludhiana
3. Dr. S.K .Sinha, Sr.
Scientist, Central Ground
Water Board, Faridabad.
Monitoring of
Ground Water
scenario in Punjab
vis-s-vis irrigation
in crop production .
52
1. Prof. Dr. B.L.Kapoor,
CSK HP Krishi Viswa
Vidyalaya, Palampur.
Agronomy of field
crops.
4. Himachal
Pradesh
29.11.05 SAMETI
Campus, Govt. of
Himachal
Pradesh, Shimla. 2. Dr. D.N.Singh,
Addl. Commissioner
(Seeds), Min. of Agri.,
DAC, Govt. of India.
Seed production and
seed availability of
major field crops in
HP .
40




Contd…3/-






-3-
S
l
.

N
o
.

State Date on
which
Training
held
Venue of
Tr ai ni ng
Name of Guest Lectures(s) Base Topic Total no. of
participants
Remarks
1. Dr. L.S. Brar,
Head, Deptt. of
Agronomy &
Agromet, PAU,
Ludhiana
Weed
Management in
Rabi crops
5.


Punjab
19.12.2005 PAU, Ludhiana
2. Dr. U.S. Walia,
Senior Agronomist,
Deptt. of Agronomy &
Agromet , PAU,
Ludhiana

Chemical weed
control in wheat
and its limitations
54
1. Dr. Ravi Kher,
Prof. of Pomology,
SKUAST, Jammu
Production and
Prospects of
temperate fruits
in J & K
6.


J & K 04.01.2006 Sher-e-Kashmir
University of
Agricultural
Science & Tech.,
(SKUAST),
Jammu
2. Mr. N.R. Bhagat,
Scientist “ D” CGWB,
Jammu.
Ground Water
Scenario , the
present status and
utilization vis-à-
vis Irrigation
Requirement in
J & K State
86


Contd..4/-






-4-
Sl.
No.
State Date on
which
Training held
Venue of Training Name of Guest Lectures(s) Base Topic Total no. of
participants
Remarks
1. Dr. G.S.Hira,
Addl. Director of
Research & Water
Management Specialist,
PAU, Ludhiana
Ground Water
Management
2. Dr. K.S.Sandhu,
Sr. Extension Specialist
(Water Management),
PAU, Ludhiana
Water
Management
in Rabi Crops
7.



Punjab 24.1.2006 PAU,
Ludhiana
3. Dr. R.P.S.Verma, Sr.
Scientist(Barley),
Dte. of Wheat
Research(ICAR),
Karnal.
Barley for
industrial uses
in Punjab
42


1.Dr. R.Ezekiel, Head,
Crop Physiology and
Post Harvest
Technology,
CPRI(ICAR), Shimla-
171001.
Post harvest
handling and
storage of
Potatoes.
8.


Himachal
Pradesh
31.1.2006 CPRI(ICAR),
Shimla
2. Dr. I.D.Garg, Head,
Crop Protection,
CPRI(ICAR), Shimla.
Integrated
Diseases and
Pest
Management
in Potato
32


Contd…5/-

-5-
Sl.
No.
State Date on
which
Training held
Venue of
Training
Name of Guest Lectures(s) Base Topic Total no. of
participants
Remarks
1. Dr. Yadwinder
Singh,Assoc.
Prof., Department
of Soils, PAU,
Ludhiana
1. Organic
manures and
crop residues
recycling in
Rice-Wheat
cropping
system.
9. Punjab 7.2.2006 PAU,
Ludhiana
2. Dr. A.S.Sidhu,
Assoc. Prof.,
Department of
Soils, PAU,
Ludhiana
2. Organic
manures and
crop residues
recycling in
Maize-Wheat
cropping
system.
36

1. Dr. Dilip Kachroo,
Assoc. Professor,
Dept. of Agronomy,
SKUAST, Jammu.
1. Agronomy
of Pulses in
J&K

10. J&K 17.2.2006 SKUAST,
Jammu
2. Dr. A.S.Bali,
Professor& Head,
Dept. of Agronomy,
SKUAST, Jammu.
2. Agronomy
of Cereals in
J&K
45





Contd…6/-

-6-

Sl.
No.
State Date on
which
Training
held
Venue of
Training
Name of Guest
Lectures(s)
Base Topic Total no. of
participants
Remarks
1. Dr. M.S.Gill, Sr.
Agronomist, Dept.
of Agronomy and
Agromet., PAU,
Ludhiana.
1.Water
Management in
field crops.
2. Dr. Lakhbir Kaur
Dhaliwal, Assoc.
Professor(Agrometeorology
), Dept. of
Agronomy and
Agromet., PAU,
Ludhiana.
Weather in relation
to Pest
Management
11. Punjab 6.3.2006 PAU,
Ludhiana
3.Dr. Pravjot Kaur
Sidhu, Asstt.
Agrometeorologist,
Dept. of Agronomy
and Agromet., PAU,
Ludhiana.
Greenhouse effect
in relation to crop
management
25



Contd…7/-



-7-
Sl.
No.
State Date on
which
Training
held
Venue of
Training
Name of Guest
Lectures(s)
Base Topic Total no.
of
participa
nts
Remarks
1.Dr.
M.A.Kirmani,Dean,
Faculty of Vety.
Science, SKUAST(S),
Srinagar
Prospects and
constraints of animal
production in J&K
2.Dr. K.N.Singh,
Assoc.
Prof(Agronomy),
SKUAST(S), Srinagar

Strategies of higher
crop production in
Kashmir-problems
and prospects
3.Dr. F.A.Zaqi, HOD,
Entomology,
SKUAST(S), Srinagar
Insect pests of
Temperate fruits.
4.Dr. K.D.Farooqi,
Assoc. Prof, Pomology,
SKUAST(S), Srinagar
Temperate fruit
production in J&K –
problems and
prospects
12 J&K 11.3.2006 SKUAST,
Srinagar
5.Dr. Shahzad Ahmed,
Assoc. Prof, Plant
Pathology,
SKUAST(S), Srinagar
Premature leaf fall in
apple
54
Final report awaited from
SKUAST(K), Srinagar.

Contd…. 8 /-


-8-
Sl.
No.
State Date on
which
Training
held
Venue of
Training
Name of Guest
Lectures(s)
Base Topic Total no.
of
participa
nts
Remarks
1. Mrs. Urmil
Parmer, Joint
Director , Dept. of
Agri, ovt. Of HP,
Shimla.
1. Different schemes
and programmes of
Agriculture
Department
including Soil
Conservation and
their modalities of
Govt. of HP
13. HP 22.3.2006 SAMETI,
Shimla,
HP
2. Dr. D.R.verma,
Deputy Director of
Horticulture, Govt.
of HP, Shimla.
2. Different schemes
and programmes of
Horticulture
Department and
their modalities of
Govt. of HP
30

No. Plant Protection. 3. Neeraj Suri In-charge – Kisan Call Center. Ltd. .. Functioning of various levels in Kisan Call Centres The Kisan Call Centre is functioning at three levels of experts .The call centre is the epicenter of the problems of the farmers stationed at a certain predetermined location. Level –I: The calls coming to the call center is picked up by an Level –I functionary who after a short welcome message takes down the basic information and the query of the caller. 8. Ø To trap the traditional knowledge systems available with the farming community to enrich the knowledge bank in agricultural sector and their application in the farmers fields. Each call centre covers some specific states and is controlled by a nodal organisation/centre . These details are fed into a computer located next to the operator by the operator himself. policy makers. Chandigarh Sl. Storage aspects. The first level operators preferably would be an agricultural graduate with an expert basic background knowing local language possesing good communication skills. Nutrient management. Address 1. farmers and other stake holders. C/oPugmargs Interweb Pvt. traders and industrialists. Cartel Infotech Limited. researchers. 4. And the first level receiver of the call would also feeds into the computer the question being asked by the farmer. extension workers. Telephone Numbers of Kissan Call Center. which compiles and collates the actual location specific need of farmers and to classify them in an intelligent format for use by decision makers. They would be in a position to answer a majority of the questions being asked by the farmers. 6. Ø To establish a network of relationship among the scientists/experts.Ø To create a database. The call centres are armed with the latest basic technological know-hows meant for providing the basic information about the package of practices for crop production. 5. Chandigarh Tele Phone Number Level-I 2624770 2624771 2624772 2624773 2624774 2624775 2624777 2624778 Mr. Kissan Call Center. Horticulture. 2. 7. Ø To provide an opportunity to the scholars and agriculture scientists to play a dynamic role in the transformation of Indian agriculture to a sustainable one. The hierchichial system of the various levels of experts are described as follows.. SCO-487-488. Animal Husbandry and other allied activities.

In case. his computer also shows the data and question asked so that there is no repetition. 2624789 Chandigarh . Basement. 2624780 11. 2624784 15. The data relating to the caller including the question asked is also be transferred to the Level-II functionary on his computer along with the call. Other option could be to select general specialists who would deal with various subjects likely to arise. In case the first level operator is not able to answer the question. there is a system to revert back to the caller by post / fax / e-mail or by telephone within 72 hours.com Level-II: The Level –II consists of Subject Matter Specialists (SMS) who are located at their respective places (Research Stations. the operator forwards (in call sharing mode) the call to the concerned Subject Matter Specialist at Level-II. They should have good communication skills and should know the local language. who would in turn answer that question. 2624781 12. 2624785 16. 2624782 13. 2624783 14. when the specialist takes the forwarded call.9. 10. 2624779 Sector 35-C. Meeting Point. ATICs.. KVKs. These specialists should be such that they will answer most of the questions that are likely to be asked. every question related to a particular crop or commodity would be directed to that specialist. it is not possible to answer instantly. Phone : 0172-5077444 (o) 0172-5072640 (o) Mobile: 9815628245 e-mail : neeraj_suri@hotmail. . it would be important to first identify the major crops in that state and the issues on which the questions are likely to be asked. State Govt. Agricultural colleges. Hence. 2624788 18. that is. These specialists should have at least sufficient field experience in their respective specialization.e. It is envisaged that in normal cases.160022 T. While selecting the specialists. There could be two options available on the selections of the specialists. the entire spill over questions from the first level get answered at this level i.) of work. 2624787 17. Level-II. One option could be to select commodity wise specialist.

Govt.Education).No.J. of Punjab. Director of Agriculture. K. of Agriculture.G.S. of Jammu & Kashmir. of Agriculture. Dr.M.Y. Director of Horticulture.180 012 ( J & K) Dr. Talab Tillo.S. Chandigarh from the States of Himachal Pradesh. Directorate of Extension Education. SCO 85-88. Deptt. Opp. Directorate of Extension Education. Shimla.Farook Hakak.List of Level II Experts for Kisan Call Center . Dr. B. Chandigarh – 160 022.Wani. Ludhiana. Srinagar Mr. Punjab Agricultural University. Sector 22A. CSK Hinmachal Pradesh Krishi Viswa Vidhyalaya.S. Dr. of Himachal Pradesh. Sher-e-Kashmir University of Agricultural Science & Technology (SKUAST). (Extn. Dr. Deptt. Govt.190 008 Dr. Jammu – 180 001.S. Govt. of Jammu & Kashmir. Lal Mandi Srinagar – 190 008 Mr.Kulbir Singh .R. . Govt. Solan – 17323 Dr.Rana. Himachal Pradesh Dr. Jammu & Kashmir and Punjab Himachal Pradesh Sl. Director of Agriculture. 2 01894265929 01772633482 3 Jammu & Kashmir 4 01912477007 5 01912503156 6 01942464026 7 01942311022 01942311076 8 Punjab 9 01612410001 10 01722624769 01722726066 11 . Director of Extension Education. Srinagar . Shalimar campus. of Horticulture. Director of Agriculture ( Jammu).Baru. Nauni. Presentation Convent. Himachal Pradesh Dr.C. Deptt. Railway Road. Sector 34A.Gill. Telephone Number 1 01792252822 Name & Address of the Organisation Dr. Gulam Hyder Bhat. Director of Agriculture.S. Palmpur. Director (Extension Education).S. of Jammu & Kashmir.Rana. Sher-e-Kashmir University of Agricultural Science & Technology (SKUAST). Parmer University of Horticulture & Forestry. of Agriculture. of Horticulture. Govt. Professor.P. Raj Bagh.B. Govt. Director of Horticulture.Kanbid.Sidhu. Deptt. of Punjab. Jammu . Senior Extension Specialist (Plant Pathology).Naqash. Deptt. of Agriculture. SCO 843-44. Deptt.

Availability of any alternate contact 3. Availability of Call holding facility or 4. Director Animal Husbandry. Govt.O. However. calls are recorded and written reply are provided. Chandigarh – 160 022 Level – III: The Level –III consists of a dedicated cell located at the Nodal Office. Appropriate replies to these questions would be then framed in consultation with the concerned specialists available within or outside the State by the nodal cell. 1551 of BSNL/MTNL can be contacted from any where in the country. At present only personal contacts and/or channels voice based linkage are available.S. A toll free no. 4.G. 17 Bays Building. Beyond this period.B. Deptt. manned operation for an instant reply to the queries are available during the working hours on all working days only. SCO 843-44.Sidhu. 2. of Animal Husbandry. of Agriculture & Cooperation C. Sector 22A.12 01722726077 Chandigarh – 160 022. Farmer contacts the call center Solution 1. of Punjab. The operational duration of these call the farmer contacts the call centre centers are round the clock. The replies would be sent to the farmers promptly by post/e-mail/fax/ telephone etc. No call holding facility is available. 3rd Floor Kamla Nehru Nagar Ghaziabad 201 002 ( UP) Strategies adopted by the farmers and the call centers: The major stakeholders in the entire mission of Kisan Call Centre are the farmers and the call center personnel or the agents. Level – III for KCC Chandigarh: Directorate of Wheat Development Ministry of Agriculture Deptt. 3. . Athe strategies adopted by these stakeholders and the various terminals of their step by step activities are summerised as follows: Strategy or the action under question 1. within 72 hours of receipt of the question. Dr. This would receive the questions that have not been answered at the first and the second levels. Hours or period of the day during which 2.Complex-I.

Action through a single contact. Good customer service to the farmers and feedback provisions are available in the process. The funds for meeting the recurring expenditure etc. Monitoring and Review of Kisan all Centres: Each Kisan Call centre is controlled by a nodal agency which is the Administrative Organisation of the mission pertaining to predetermined states. All the queries are addressed in a single contact 6. their activities and actions. Availability of a customer service facility 7. 7. Problems faced by these call centres are periodically reviewed in order to bring out a solution thereto. The call centres are supported by a second line services in concerned subjects/areas through Level-II experts. instant connectivity or linkage between farmer and the call center agent is existing.period of waiting. 9. Call centre agents help the farmers & availability of support services 8.Management of the call centre. The indicative terms of reference (TOR) of the committee are as follows: Ø To oversee and monitor functioning of the Kissan Call Centre Ø To review the replies and feedback from the Ist and 2nd level operators/experts of KCC on a regular basis and suggest corrective measures Ø to formulate and conduct training programmes of a suitable duration for the Level-I & Level-II functionaries of the respective call centre . however. Analysis of the details of the calls received and replies thereon are done regularly by the call centre Manager. All the agents of the call centre are basically Agricultural graduates which is precondition for the call centres. Skills required for giving service to the farmers by the call centre agents 9. The nodal organizations/Directorates are entrusted with the responsibilities of monitoring and review the progress of the individual Kisan Call Centres. The call centre agents are to possess good communication skill to satisfy the farmers. a multidisciplinary State Level Monitoring Committee (SLMC) is also constituted headed by the Agricultural Commissioner/Secretary of the concerned state with the representatives of various line departments. are also regulated by the Nodal Agencies. other requirements of the call centre agents 10. Besides. Solution 5. 8. 6. at each state level. The documentation of day to day activities of the Kisan Call Centres pertaining to the various queries of the farmers and their replies as well as feedback is also done by the Nodal agencies which is reviewed in periodical meetings. 10. Strategy or the action under question 5.

production technology etc. Ø We as a nodal officer remain in continuous touch with KCC by phone/fax/e-mail etc for monitoring of functioning of KCC. Ø Preparing monthly KCC Calls summary report and submit it to the Ministry on monthly basis. Ø Only one training programme shall be conducted in a month. Krishi Vigyan Kendras. The training would be organized only on Sundays/holidays and shall be of one day duration. ICAR Research Institutes. Ø The officials of the Dte. any other institution/ organisation recognized by State and/or Central Government within the state. but at the station nearby where the Call Center is located. Ø The training would be conducted at a State Agricultural University Headquarter or at their major Agricultural Research Institutes/Stations. Role of the Nodal Agencies : Ø Settling of telephone bills of level-I & II experts of KCC telephone line with BSNL. Chandigarh. Ø Acting as a member in the State Level Monitoring Committee for proper functioning of KCC. Chandigarh will be the Course Director of this training programme. Chandigarh to review the functioning/progress of the KCC from to time to time. level. Ø Supplying latest technical information to KCC for further dissemination to the farmers like management of drought/flood/ natural calamities/ insect pest management. . Training package to L-I and L-II experts of Kisan Call Centre Training of the Kisan Call Centre functionaries at various levels has emerged as the mot important facto towards providing latest need based crop advisories. State/Central Government Farms. some specific training programmes have been outlined for the KCC functionaries at Level-I & Level-II of all the Call centres of the country. their impact on the natural available resources and the sustainability of a system as a whole. The various nodal Agencies and their allocated states are given in Annexure-I.Ø to review technical aspects like configuration of exchanges and calls Ø ensuring availability of latest package of practices and crop situation in the state concerned including other details Ø to formulate disaster/crisis response mechanisms available with the call centres. recently evolved technologies. visit KCC. The nodal organisation is expected to receive the feedback through monitoring process so that the issues related to further improvement of the Mission of Kisan Call Centre may be taken up at the highest Govt. The basic features of the training programme are as follows: Ø The Nodal Officer of Kisan Call Centre. Agriculture Colleges. Therefore.

Animal Husbandry. central sector scheme on Ministry of Agriculture. packaging. their control measures. of India. The latest information on the subject related to agriculture should be covered. organic farming. pulses. Diversification of Agriculture etc. Ø The capacity building of L-I Experts/agents should be increased to handle the queries in an appropriate way. The Training Content: The training should primarily provide inputs relating to the current agriculture season. Ø The critical review of the emerging issues and identification of problems and their solutions from a practical angle well within the resources should be discussed and recommendations are made. and issues pertaining to that particular season. Kisan Credit Cards. Efforts shall be made to give information on topical issues and any other agriculture/animal husbandry related crisis that may be existing. marketing. value addition-processing. Integrated Pest Management. Integrated Nutrient Management. fisheries. Ø The interactive training in group discussion Methods would be conducted. transportation. Horticulture. Dry-land Horticulture. the training on post harvest technology. The information related to weather forecasting. Ø Two way interaction during the training should be promoted. diagnosis of Pest and Diseases. on Farm Water Management. Crop Production Technology on all crops. export.Ø The funds for such training programmes will be provided by the Govt. Animal Husbandry. oilseeds. cereals. In a face to face mode Ø The inventory of all experts on the job within the states should be prepared to act as a resource person. Floriculture. . Sericulture. All advisories issued by the State Government should be brought to the notice of the trainees. Training Methodology: Ø The nodal officer concerned would prepare the annual calendar of training for each state. Ø A need based analysis of L-I and L-II functionaries would be undertaken before framing out the detailed training schedule of a particular month. It would be the responsibility of the Kisan Call Centre operator to ensure that Level-I functioneries attend the training programme. Ø For Level I the training shall be a mandatory one. Ø The training will be imparted on Awareness and skill up-gradation of Level-I and Level-II functionaries in all disciplines and related to a particular region.

nic.kckn& 201002 ¼m-iz-½ File No. .) -2710897 (O) Fax: 0120-2711380 Telegram: Gehun Vikas E-Mail: dwd@hub.P.P. (Deptt.Choudhury) Director Copy forwarded for kind information to:1. Monthly summary Report of KCC. (Mrs. Govt. Ministry of Agriculture.201 002 (U. Sir. Govt. Mishra. Ministry of Agriculture (Deptt. Additional Secretary. COMPLEX-I. of Agriculture & Cooperation).) C.110 001. The Agriculture Commissioner.K. KAMLA NEHRU NAGAR GHAZIABAD. ry] deyk Uksg: uxj] xkft. Dr.T. Jammu & Kashmir.“kjr ljdkj XksgWaw fodkl funs’kky. Ministry of Agriculture. (Deptt.T.G. 2. GOVERNMENT OF INDIA DIRECTORATE OF WHEAT DEVELOPMENT MINISTRY OF AGRICULTURE (DEPTT. of Agriculture & Cooperation).) Tel.oa lgdkfjrk fo“kx lh-th-vks-dkEIYksDl&1] r`rh. and Chandigarh. Encl: As above (Dr. d`f"k .in Dated: 12-09-2006 The Joint Secretary (Crops). New Delhi-110001 Subject: Monthly summary Reporst of KCC. 21-2/2006-DWD To.:0120-2711380 (Dir. Chandigarh for the month of August 2006 in respect of the states Punjab. of Agriculture & Coopn. NEW DELHI.) Krishi Bhawan.) C. of India.O. U. 3rd Floor. Yours faithfully. d`f"k eaa=ky. is enclosed herewith for your kind information.G. OF AGRICULTURE AND COOPN. NEW DELHI. Govt. H. of India. Chandigarh for the month of August 2006Submission of – regarding.110 001 . Krishi Bhavan. of India. Krishi Bhavan.

(Deptt. NEW DELHI. Deputy Commissioner (Crops).3. of Agriculture & Cooperation). Krishi Bhawan. Ministry of Agriculture. Govt.Mishra. of India. Dr. Krishi Bhavan. Govt.110 001. 4. Director . The Director(Crops).P. Ministry of Agriculture.J.. of India. New Delhi– 110 001 . Department of Agriculture & Coopn.

Nauni(Solan). Punjab 30. New Delhi. DIRECTORATE OF WHEAT DEVELOPMENT. Name of Guest Lectures(s) Base Topic Total no.Dr.DETAILS OF ONE DAY TRAINING PROGRAMME FOR LEVEL-I & LEVEL-II FUNCTIONERIES OF KISAN CALL CENTRE UNDER THE NODAL DIRECTORATE i.e. Of Research.9. of participants Remarks 1. Manoj Khanna. 1. GHAZIABAD ) ********* Sl.S. Palampur (HP). CIPHET(ICAR). Himachal Pradesh 4.CHOUDHURY. G. Dir.. S.. Agronomist.D. 1. 3.Wanjiri. CSKHPKVV. 51 Contd…2/- .05 2.K. O. Dr.YSPUHF.9. IARI.D. DIRECTOR. Sharma. 2. Shimla (HP). 2005-06 (COURSE COORDINATOR: DR. Sanjay Kumar.L.Mehra. Dr. No. Ludhiana. Ludhiana 2.HP. Ludhiana.05 Punjab Agril. B. GHAZIABAD. Univ. 3. Dr. PAU. & Forestry. YS Parmar Univ.Kapoor. Dr. WTC. Water Management Horticulture 57 Agronomy of Agriculture hill Agronomy of Rabi crops Pathology (Rusts in wheat) Post harvest technology & management. of Hort. (Nauni)Solan. State Date on which Training held Venue of Training Dr. Dr.IARI. DTE OF WHEAT DEVELOPMENT.P. Dr.

N. 52 40 Contd…3/- . Min. Commissioner (Seeds). Agronomy of field crops.K . of Himachal Pradesh.-2…contd…/Sl. Prof.L. Dr. Commissioner (Seeds). 2. GOI. 4. State Date on which Training held Venue of Training Punjab Agril. Govt. Dr.Singh. Palampur. Scientist. H. Univ. of India. Agronomy of Wheat Crop Seed production and availability in Punjab statea review. Addl. Min. of Agri.05 1. No. Ludhiana Name of Guest Lectures(s) Base Topic Total no. Sr. CSK HP Krishi Viswa Vidyalaya. Monitoring of Ground Water scenario in Punjab vis-s-vis irrigation in crop production . 1. B.. D.N. Addl.11. Ludhiana 2. Dr. of Agri.Rewal . of participants Remarks 3. Seed production and seed availability of major field crops in HP .. PAU. Dr. Govt. DAC. Punjab 9. S.05 SAMETI Campus.Sinha. Faridabad.Singh. Shimla. D.11. Dr.Kapoor.S. 3. Himachal Pradesh 29. Central Ground Water Board.

R. Ludhiana 1. J&K 04. Dr. (SKUAST). Scientist “ D” CGWB. PAU. the present status and utilization vis-àvis Irrigation Requirement in J & K State 86 Contd. of participants Remarks 5. N. U. of Pomology.2006 Sher-e-Kashmir University of Agricultural Science & Tech. Jammu.4/- . Mr. Weed Management Rabi crops 54 in Chemical weed control in wheat and its limitations 6. L. Ravi Kher. Dr. State Date on which Training held Venue of Training PAU. PAU.. No. Punjab 19.S.2005 1. SKUAST. Ludhiana 2.-3Sl. Dr. of Agronomy & Agromet. Ludhiana Name of Guest Lectures(s) Base Topic Total no. Walia.01. Head. Deptt. Brar.12. of Agronomy & Agromet .S. Senior Agronomist. Prof. Deptt. Jammu 2. Jammu Production and Prospects of temperate fruits in J & K Ground Water Scenario .. Bhagat.

Shimla171001. Head. Dr.Verma.S. 1.Dr. Director of Research & Water Management Specialist. 24. Head. Dte. R. Addl. CPRI(ICAR).1.Garg. of Wheat Research(ICAR). Ludhiana 3. Dr. of participants Remarks 7. Extension Specialist (Water Management). 1. State Date on which Training held Venue of Training Name of Guest Lectures(s) Base Topic Total no. No.1. Pradesh Shimla Crop Physiology and Post Harvest Technology. R. Sr.-4Sl. Scientist(Barley). Ludhiana 2. CPRI(ICAR).2006 PAU.S. G.Ezekiel.Hira. 32 Integrated Diseases and Pest Management in Potato Contd…5/- .Sandhu.P. Dr. Crop Protection.S. Karnal. Dr. Sr. PAU.2006 CPRI(ICAR). Ludhiana Ground Water Management 42 Water Management in Rabi Crops Barley for industrial uses in Punjab Post harvest handling and storage of Potatoes. Shimla. I. 2. PAU. K. Himachal 31. Punjab 8.D.

S.Sidhu. Prof. of Agronomy. Assoc.Assoc. State Date on which Training held Venue of Training Name of Guest Lectures(s) Base Topic Total no. Dept. 36 1. Department of Soils. SKUAST. Ludhiana 2. PAU.2.S.. Prof. Dr. Dept. Dilip Kachroo.. Ludhiana 1.Bali. A. Dr. Dr. 2. Ludhiana 10. Agronomy of Cereals in J&K Contd…6/- .2006 PAU. PAU.2. No. Professor. Yadwinder Singh. 2. 1. Assoc. Dr. Department of Soils.-5Sl. Punjab 7.2006 SKUAST. Organic manures and crop residues recycling in Maize-Wheat cropping system. A. SKUAST. J&K 17. Jammu 1. Professor& Head. Organic manures and crop residues recycling in Rice-Wheat cropping system. Jammu. Agronomy 45 of Pulses in J&K 2. of participants Remarks 9. Jammu. of Agronomy.

No.S. Asstt. 3. Assoc. M. of Agronomy and Agromet. Dept. Punjab 6.Dr. 1..-6Sl. Agronomist. Dr.. Professor(Agrometeorology ). Lakhbir Kaur Dhaliwal. Ludhiana. of Agronomy and Agromet. Ludhiana 1. Sr. Pravjot Kaur Sidhu. PAU.Water Management field crops. Dept. Ludhiana. Weather in relation to Pest Management Greenhouse effect in relation to crop management Contd…7/- . Ludhiana.3. of Agronomy and Agromet. State Date on which Training held Venue of Training Name of Guest Lectures(s) Base Topic Total no.2006 PAU. PAU.. Dept. of participants Remarks 11. PAU. Dr. Agrometeorologist. 25 in 2.Gill.

SKUAST(S). Srinagar Prospects and 54 constraints of animal production in J&K Final report awaited from SKUAST(K).Zaqi. SKUAST(S). Srinagar M. Faculty of Vety. Srinagar 3. Shahzad Ahmed. Assoc. SKUAST(S).Dr. Srinagar 5. Entomology.Dr.Dr. 1. Science. No.-7Sl. of participa nts Remarks 12 J&K 11. Srinagar. Pomology.Kirmani. Assoc. Strategies of higher crop production in Kashmir-problems and prospects Insect pests of Temperate fruits. Srinagar 4.3.Dr.N. 8 /- . F.A. Prof. SKUAST(S).2006 SKUAST.Singh.D.A. SKUAST(S). Assoc. Prof(Agronomy). K. Temperate fruit production in J&K – problems and prospects Premature leaf fall in apple Contd….Farooqi. Prof. Srinagar 2.Dean. HOD.Dr. K. Plant Pathology. State Date on which Training held Venue of Training Name of Guest Lectures(s) Base Topic Total no.

verma. Joint Director . No. Different schemes and programmes of Horticulture Department and their modalities of Govt. HP 1. Shimla. Shimla. Deputy Director of Horticulture. ovt. of HP 2. Mrs. 2. of HP . Different schemes 30 and programmes of Agriculture Department including Soil Conservation and their modalities of Govt. 1. HP 22. State Date on which Training held Venue of Training Name of Guest Lectures(s) Base Topic Total no. D. of HP.-8Sl.2006 SAMETI. Of HP. of participa nts Remarks 13.R. Dr.3. Dept. Shimla. of Agri. Urmil Parmer. Govt.

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