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Lack of communication can prove to have detrimental effect on both a person and business. I am deeply convinced that efficiency of communication to a large extent depends on people. And it is directly connected with communication skill of interacting people. Good communicators listen to people and take in what is said, they maintain eye contact and have a relaxed body language, but they seldom interrupt people. Effective communicators are good at giving information. They don t confuse their listener. They make their pints clearly. Their speech is coherent, eloquent and fluent. Whereas bad communicators usually ramble, they are inhibited and are not able to listen. What is more, communication tools have improved, especially in the last ten years and the reason for that is introducing of new communication channels, such as internet, mobile phones, etc. Moreover, nowadays, increasingly, apart of people communicating with each other we have machine-to-machine communication. Machines are imbedded with communication devices transferring information to information systems and computers worldwide. It is generally recognized, that communication today is a lot easier and effective than it was just few years ago. However, for some companies and people communication is still a sore point. First of all, internal communication can prove to be one of the hardest nuts to crack in business. Communication comes up in every department the repercussions of not communicating are vast. Ten years ago the problem with communication was inextricably linked with long distances and huge amount of paperwork, but given today s variety of communication tools, it seems strange that we still have problems. But new-world of high-tech can create barriers: people are hiding behind their computers. Employees sitting next to each other will send e-mails rather than speak. Moreover, information overload forces people to spend more time checking and answering e-mails. Introducing of new e-mail systems and strict rules might help with this problem. Secondly, It is crucial to maintain communication inside the company but to establish good conn ections with other companies. The problem is that employees develop common loyalties that are far stronger than the need to share information. For example in the mid-1990s there were a lot of light air crashes on Australia caused by lack of communication between two responsible departments. These departments both felt threatened because government was trying to save money. The individuals were strongly identified with their companies and were unwilling to share information. Some people assert, that identifying the subgroups within an organization and making sure each group feels valued and respected can do far more to encourage the sharing of information. Breakdowns in communication can seriously affect business. We are now living in information society whose foundation is based on efficient communication. For example, breakdowns in A-traffic control system can lead to closure of airports and resulting delay in frights globally. To avoid harmful implications companies and their suppliers are tied up with agreements where they pay huge fines for delay in fixing communication system. So business is under constant pressure to be accurate, targeted and timely. All in all, communication is crucial for society. It has huge impact on all spheres of life, including business and personal relations. 2. International marketing Today more and more products and companies go international. They have already developed at the domestic market and want to expand. They are for example Mc Donalds, coca-cola, calvin klein, sony, Samsung etc. When company go international, when it choose country for its work it should take into account many different factors because some features of country s economic can complicate company s entering overseas market. The company should estimate economic situation in whole, political stability, buying habits of this country, the profile of the buyer to understand who would buy these products. also company should estimate income distribution, the income level to understand would be can people pay for it. Another important question for expanding company is competition. Then company should know how easy to trade there. Are there taxes, barriers, red tape? No doubt when the company go international it faces with some problems. The typical problems in int. mark. Are challenges in different areas such as languages, literacy, colour, culture, media, availability and so on. And before company enter foreign market it should analyze all these challenges to will not be in upsetting situation. So the company breaking into the foreign market should do market research, choose the right strategy, advertising campaign, create brand image and after that it will launch a product. International Marketing is becoming important in today's world of business! One reason it would become of importance is the cause of a business life cycle. A business creates a product/service. It experiences the 'take off' which is at the start of the cycle, then they experience the 'ascension' this is when the product is gaining credibility and starting to sell. Then it comes to its 'peak' where your product/business is established and sales are at its best. However, you then have a decline thereafter. Now, with International Marketing, you can market your product/service internationally and redo your business's life cycle. More than 1 time, depending on how much countries you are marketing to. Also, your product/service may seem suited better for an international market, rather than your own country of origin. You may develop a value added product which is too expensive for the purchasing power of country of origin, and you may need to look into international markets to sell your product at a cost which is profitable to you.
It has branches and subsidiaries all over the world with headquarters in a prestigious location. there are variable ways to achieve success. as possible. . for all that personal contacts are very important to them. business relationships are about trust. improving them from time to time with expensive luxurious presents. Companies in crisis or difficulty require turnaround specialists with their flexibility. doesn t matter if they are business partners or not. Start-ups need dynamic. He was fired from Apple by John Sculley later rejoined the company and turned its fortunes around with the iPad. they prefer to set up long-standing close relation. In other words. So I totally agree with the words of famous American film-maker Woody Allen. Moreover. For instance. At the same time. through nepotism or money and ruthlessness. Anyway the first step on the way to success is consideration of strength and weaknesses. their vision and strategic planning as well as utilizing some management tool were crucial to the success. A successful business is frequently a market leader. so they usually practice private talks before doing business to sound out some facts about the partner and to strengthen the relations. seize an opportunity once it emerges and stay open-minded. otherwise they will sour. personal habits etc. and now the company has over 500 employees. which are set up on the basis of enthusiasm and mutual care. they used internet to promote products and developed a good customer relationship management system. That means you should be honest and transparent. Then you are to be clear. And at any rate. products and companies. it is essential to foster and encourage them all the time. prices started to become very competitive as the retail market became saturated.You should constantly develop relations. and refurbish contacts from time to time. Swiss manufactures overlooked the phenomenal growth potential of the market. a good person to rely on. While dealing with people. Shares. Its brand is world-famous and has an instantly recognized logo. which are issued by a successful company. So the company developed new products such as gifts and luxury items. cut prices on some products and also switched its capacity to producing new product clocks. There is a good example of an electronic watch company that was established by a woman and had only six employees. A vast opportunity was created by the advert of LCD watch technology. Moreover. To sum up. the success of a company is bond with people. sure. And the company has become one of the best known manufactures in the world. so as to maintain and promote business relationships you should give a quick response to your partner s needs. to do business there you must win their respect and trust. products and people. Firstly. Building relationships. He helped popularize the concept of the home computer with the Apple. as demand was greater than supply. In a few years time. beliefs and so on.3. Nevertheless. Mature companies should have inspirational and charismatic CEO. Some People have powerful of authoritative relatives and it is common knowledge that they probably just jump on the chance and will use their links. it s needable to take into account cultural differencies. It all were based on three rules the company followed: be prepared. there are some key factors in setting stable business relationships. famous for computer animated films. At the same time Americans aim to establish relations with as many influential people with startling track record. The success of the company was achieved through deliberate steps. If you re eager to build strong relationships. And. it has motivated stuff and loyal customer base. traditions. Steve Job is an example of a successful person. And than you ll be of a sucess 4. When doing business in South America or in China you ought to bear in mind the peculiarities of face-to-face communications. decisive and dedication entrepreneurs. Different types of organization require different types of leaders. which is of hard work by the way. it is even more important if you try to establish business relations. easy to understand. Currently he is also the CEO of Pixar Animation Studios. Each way requires certain qualifications. understanding business culture is important too. Thus. Success There is a wide range of success factors that make for successful individuals. In my opinion. worth millions on the stock market. The best way to jeopardize and even damage relations to let down your partner. In that case it s more than vital to set up open and sharing relationships. Moreover they are different for companies. Steve Jobs is the co-founder of Apple. to deal with. So. it always makes profit and is moving forward and interested in innovation. Furthermore. There is also another way to achieve success. who can use his innate qualities and abilities efficiently. According to the CEO of the company. in order to cement the relations it is very important to show interest to your partner. not disposed to pass the buck. Chinese people are rather stable partners. But not everybody knows that he was dropped out of college and the Apple was founded in garage. The promising ones are those. different companies are looking for mangers and employees with different personality make-ups. and as a result it was not difficult to enter market. who can encourage stuff not to sit on the fence. you should make yourself valuable to the partner.
If conditions are good (e. although experience satisfaction from job but not in such an extent as employees. and also treats him not only officially.5. The system of money rewards is considered as a significant but multicomplex and multisided job satisfaction factor. They will experience dissatisfaction feeling. influencing on Job Satisfaction. A good working group fosters a gaining of a greater joy and pleasure from job. recently navigated questioning showed that less than half of respondents receive regular feedback and support in their problems solving from the side of principals. reflecting attitudes toward one s job. One of the reasons is that employee more often have no the slightest idea about the amount of received as indulgences. job satisfaction represents emotional reaction for the situation lay at the office. working conditions affect job satisfaction similar to working group s influence. From another hand. Employees more often perceive their salary s level as a reflection of that how management estimates their contribution to the company s activity. Aside from. Money not only gives people an opportunity to satisfy their primary needs. give advices regarding his work. formally. Here it s sufficient to restrict yourself with a comment of that there are two main leadership parameters influencing on job satisfaction.4 Payment. Guidance also represents moderately important factor by the analysis of job satisfaction. dedicated to job characteristics and carried out in correlation with working place projecting. 3 There are the main factors influencing on Job Satisfaction below: Job itself. Working conditions. Guidance. then on the basis of both events coincidence it s probable to predict a following job satisfaction. Benevolent. it is hot or noisy in the office). For example. but also fosters satisfaction of higher levels needs. For instance. more probably. Working group serves for a single office worker is a source of support. recent research indicated that if employees have an opportunity to choose themselves to some extent independently indulgences from the whole package rendered by the company that is named a flexible indulgences system. Moreover. Promotion opportunities make different influence on job satisfaction. job satisfaction is defined often by that extent how much results of work correspond to expectations. job promotion with salary increase of 10% usually does not give that pleasure as position promotion with a supplement of 20%. For instance. but their role is less meaningful. people receiving promotion for the length of service. Nonetheless. That comes because of that promotions can be implemented in various forms and be accompanied with diverse rewards. If bad working conditions were available (e. advice and enjoyment from the very job. Otherwise. why promotions on the level of high management bring la rger contenting than advancements on the lower levels of organization.g. than other department employees. which receive promotion for the results achieved. comfort. . ready to come to help colleagues are personally a certain source of job satisfaction feeling for any individual. clean and engaging). it would be more difficult for employees to implement their work. Thus. are known as job satisfaction. i. they will have negative attitude toward their job. job satisfaction Do people really like their jobs? Definitely. These differences can explain. There are three most important parameters of job satisfaction. On another hand. if organization employees see they work much more. but overall people are quite satisfied with their jobs. As research indicated. Second. when it is hard to get along with the people. According to the surveys percentage of satisfied people averages in the US is about 85 percent. but receive less for that.6 Job promotion. there would not be problems with job satisfaction. The feelings.7 Working groups. their attitude toward the job will be positive. Direct affect on job satisfaction makes the very nature of work groups. They will experience satisfaction feeling from their job. support. For instance. when the opposite situation is observed. As a rule. everyone knows from the news about dissatisfied workers going on strike or even acting violently toward their supervisors. First. insofar they do not see their practical value. of course. research. It s impossible to see it. staff could easier manage their job. it can be only experienced. if they see. but also informally. other main components of job satisfaction are interesting and difficult job without time for tedium and job giving a man one certain status. for instance. In some other places the importance of leadership skills could be analyzed. One more factor imposing moderate impact on job satisfaction is working conditions. First is an orientation of the chief on the employee that is measured by the degree of getting interest of the management in his colleagues favorability. testify that the very content of work and autonomy by its implementation represent two most important motivation factors correlated with labor.g. the given factor imposes negative impact on job satisfaction. Additional indulgences are also important. supervisor and colleagues. In the US employer are usually discontented with their principals just on the given parameter.e. then they receive greater satisfaction from indulgences receivables and the job in the whole. they get favorable attitude and materially rewarded. offices are neat and cosy. many are prone to underestimate these indulgences. this interest exerts in that if chiefs verify the activity of their subordinate. directors. Let s mark several factors. The main source of satisfaction is. If all were favorably around. last research show that if after college graduation students are immediately employed according their specialization. job itself.
For instance.7. Ecommerce is getting more and more attention from entrepreneur and consumers. With just a few clicks in minutes. In addition to that. To both the consumers and business. Ecommerce is much more convenient as they can browse through a whole directories of catalogues without any hassle. In result of this phenomenon. . Ecommerce proves to be more convenient as online trading has less red tape compared to traditional commerce method. for both consumers and business. they will save up more time during their transaction. the cost for the middleperson to sell their products can be saved and diverted to another aspect of their business. the total overheads needed to run the business is significantly much less compared to the traditional commerce method. time plays an important role to both the business and consumers. This way. internet facilities. which practice such a method by running most of their business through internet without involving any third parties. For Ecommerce. more and more resources are being directed into electronic securities. Ecommerce proved its importance based on the fact where time is essence. Aside from that. it will become an essential business plan for a company in order to survive and stay competitive in the ever changing market. This is due to the fact where through Ecommerce. One of the main reasons is due to the highly successful operations of some well known names on the Internet. more transaction can be achieved on the same day. compare prices between products. One example is the giant computer enterprise. Because of this. Yahoo and Dell. Ecommerce provides better connectivity for its potential customer as their respective website can be accessed virtually from anywhere through Internet. such as eBay. Dell. connectivity plays an important part as it is the key factor determining the whole business. Besides that. communications and office rental can be substitute by a single co web hosting for the Ecommerce st. From the custo mer standpoint. For instance. In global market sense. For example. In the commercial markets. the appearance of Ecommerce as a pioneer has opened up various windows of opportunities for a variety of other companies and investors. Ecommerce is much more cost effective compared to traditional commerce method. without any necessity to move a single inch from their chair. business. with less time spent during each transaction. due to the booming of Ecommerce. maintenance. a banking transaction can be completed through the Internet within a few minutes compared to the traditional banking method which may take up to hours. Ecommerce steps in and replaced the traditional commerce method where a single transaction can cost both parties a lot of valuable time. buying from another country and on top of that. As for the consumer. in running an Ecommerce business. This fact obviously proves that Ecommerce is beneficial to both business and consumer wise as payment and documentations can be completed with greater efficiency. The reason due to that is where most of the cost can be reduced in Ecommerce. they can do it while at home or at work. most of the cost for staff. Ecommerce will certainly continue to mature in the global market and eventually. if without any major obstacles. In short. one of the biggest factors why Ecommerce is important in the commercial market nowadays. a variety of new markets have emerged from Ecommerce itself giving a boost to the global market. From the business point of view. eliminating the limits of geographical location. From the business viewpoint. both local and international. more potential customers can get in touch with the company's business and thus. From the business perspective. The sales revenue these companies shown in their annual reports are without doubt. Ecommerce Until the recent few years. business plans and new technologies. only a head office is needed rather than a head office with a few branches to run the business. a transaction or an order can be placed and completed via the internet with ease. marketing for Ecommerce can achieve a better customer to cost ratio as putting an advertisement on the internet is comparably much cheaper than putting up a roadside banner or filming a television commercial.
and so on. A team is also a collective. So team members must receive feedback regularly on their performance. A common pitfall seen in business organizations is the confusion between a "group" and a "team. Companies often actively push team -building since they force people to cooperate with one another. of course. They work as a group. cleaning people. Finally. tolerant and so on. A restaurant. Productivity is. To make teams more productive. since people who think alike are likely to get results faster. the rules are internally established. Changes. Each person performs specific tasks given to them by management. because one problem with the team concept is that it usually requires more time as decisions have to be reached as a consensus rather than by the unilateral moves of a manager." With "team" being a buzzword in today's business world. we often think that any work in which various people work together is. by definition. Of course it s not always easy to be a good team player. enthusiastic. But if the company wants to be successful in business everyone in the organization must work together to increase revenue. A common pitfall seen in business organizations is the confusion between a "group" and a "team. waiters and waitresses. Are you trying to repeat established processes in more efficient ways? In this case. and each person is evaluated according to how well he has done the task at hand. thus getting rid of the usual internal fighting that costs companies plenty. But in my opinion the key factor of team building is a good team leader. and probably more important. and so on. but it is particularly important in times of economic slowdown such as the one we are currently experiencing. sociable. or followed slowly. But everyone should understand that good team work depends on everyone in team. after all. the measure by which we count how much is produced for each labor hour. . And person should have many features for it. team building Nowadays it s necessary to be able to work in team. Sometimes these teams may need to recommend changes in procedures. role of teams is to generate innovations. since people who think alike are likely to get results faster. or followed slowly. decisions are shared. decisions are shared. we often think that any work in which various people work together is. of course. for example. The second. Making teams more productive is a constant issue for most managers. Making teams more productive is a constant issue for most managers. changes of working climates. waiters and waitresses. We have always worked as a group. This is a gross error." With "team" being a buzzword in today's business world. and so on. is a group in which there is a general manager. flexible. by definition. However. but on the other hand it s difficult. and the rewards (or punishments) are shared by all. It s possible if every team member is focusing on the main objectives of the organization. cooks. but not as a team. A restaurant. for example. compromise his own views for the good of the whole. not all activities should be handled as teams. usually come with much pain. because one problem with the team concept is that it usually requires more time as decisions have to be reached as a consensus rather than by the unilateral moves of a manager. the composition of groups or teams need to be more homogenous.8. Are you trying to repeat established processes in more efficient ways? In this case. and they are not worth the time and effort if they yield only a mild improvement. the composition of groups or teams need to be more homogenous. and each person is evaluated according to how well he has done the task at hand. Productivity-oriented teams need to focus on procedures that are either not followed. He must share his knowledge with colleagues. It s very important to build a successful team. is a group in which there is a general manager. teams that search for a more productive way of doing established tasks should recommend changes only when the change in productivity will be significant. This is a gross error. They work as a group. Also every member of team should understand what is expected of them and must feel that his job is valued by the management. Each person performs specific tasks given to them by management. maximize profits and keeps costs down. a team. Productivity-oriented teams need to focus on procedures that are either not followed. However. cooks. Productivity is. For building effective team it s important to have a corporate culture that encourages teamwork. not all activities should be handled as teams. He should be communicative. thus getting rid of the usual internal fighting that costs companies plenty. and the rewards (or punishments) are shared by all. These innovations are often oriented to developing new products. To make teams more productive. Companies often actively push team -building since they force people to cooperate with one another. A team is also a collective. but they may also be used to generate major changes in the structure of a department or the whole organization. loyal. Productivity is. you need to consider the purpose of the task at hand. And as a result the most effective teams are able to solve problems more easily that one person can. a team. but not as a team. after all. but it is particularly important in times of economic slowdown such as the one we are currently experiencing. but as opposed to a group. but as opposed to a group. the essence of what makes businesses competitive. and should work with a measurement mentality. cleaning people. We have always worked as a group. you need to consider the purpose of the task at hand. should be honest. Much time should be spent in some form of group activity. the essence of what makes businesses competitive. the rules are internally established.
It is always at a risk of being placed into administration. borrower can persevere and try to find another lender. Without customers you really don't have a business. Generally. If you can't provide goods or services when somebody wants them. The company's leaders must buy into the fact that they not only need to meet their customer's expectations. As we can see raising finance is extremely risky process. The main differences between borrowed money and equity are that in case of debt company risks with business assets and even personal assets of shareholders. and if you are ready to risk. Raising finance. In that case it needs to consider raising finance from other external sources. When the company is growing rapidly. Customer service Most anyone will agree that customer service is one of the most important parts of your company's overall strategy to conducting business. for both lender and borrower. and let the innovative teams continue generating new ideas. You should carefully consider all risks. If this is the case. and only then make a decision to lend or to borrow money. In any organization the commitment to customer service begins at the top. a borrower risks more than lender. if certain steps are not taken to ensure this. diversity in teams yields creative results. The key decision company should make. if it defaults on debt interest. To sum up. that they take their chances not to get money back when due. machinery etc. since blending different mentalities and viewpoints makes for an innovative outcome. teams that create innovations should not be involved at all in testing or evaluating how "realistic" they will be once in the market. You rarely get a second chance once you drop the ball. Moreover. It s a good source of equity finance. Lend only that which you can afford to lose. it worth it 10. They must develop a company culture that understands this concept. But business is a risk. it worth mentioning. However.etc. Merchaint banks (medium and long term loans) Venture capital is intended to invest in start-ups and growing businesses. To avoid this risk. Hire purchaise and leasing.In developing new products. no matter has he any profit or not. they will soon find themselves scrambling for business. In my opinion. I would recommend this chore to a different group or team of people. so that in case if one project will not succeed they still will have a chance to have profit from other projects. there is always a chance that if you lend money to a right person for a right project you ll have money for old rope. They are usually secured on current assets. Is there a uniform way to answer the phone? Are there set procedures in place when a customer has a question or problem? Is there an established chain of command to make sure that issues are handled in a timely fashion? And most importantly is everyone trained to carry out these . but actually strive to exceed them. improve credit rating. since innovativeness is what generates product differentiation with competitors. In addition. whether it will choose an equity or debt as a source of finance. for example produce a more convincing business plan. why is it mostly everyone as consumers can easily cite examples of poor customer service in their daily lives? I believe every company either has or thinks it has good customer service. investors or lenders usually differentiate their investing. Proper training is one way to develop a company culture that embraces excellent customer service. While the eventual success of innovativeness will be measured in terms of profits. which has gone bust. investors take a risk of failure like other shareholders. but it is vital to work on some certain areas.provide finance for the acquisition of specific assets such as cars. The issue of generating working teams is much more complex than what is indicated in this brief essay. 9. While a borrower has to pay the money he borrowed anyway. that can be jeopardizing for a borrower. since creativity is not a process that can be forced. Every employee must understand what is expected of them when interacting with customers. the reality of their situation is often far worse than their current perceptions. If the company's leaders do not accept this fact. if borrower is a company. internally teams should focus on how innovative the results are. as any other business process. in my opinion. Nevertheless. no matter are you a borrower or lender. there are often four or five other companies ready to fill this void. There are a number of potential resources of finance to meet the needs of a growing company: Existing shareholders and directors funds Business angels Clearing banks (overdrafts. lender may reject a request for a loan. for instance. teams need to be highly creative. In today's world competition is tougher than ever. when it needs to finance its expansion plans it can turn out. business is always connected with high risk. which allow company to overdraw their current account. But this summary should provide managers with the basic road to follow in order to make teams more productive and creative. Regarding lenders. First of all. that the company doesn t have enough financial resourses . Managers need to give these teams lots of time and space. or are not willing to provide the necessary resources to meet their customer's needs. While in case of equity. short or medium term loans) Bank overdrafts.
Poor handling of a crisis situation can ruin the confidence of the customers or the public in a company and jeopardize its survival. a crisis management team should be set up. a situation that normally takes a long time to correct. Crisis management involves the execution of well-coordinated actions to control the damage and preserve or restore public confidence in the system under crisis. you quickly rectify your mistakes. widespread. than yes with an attitude. Such is the importance of public perception of a company's handling of a crisis situation that media coverage management has become an important ingredient of crisis management. unforeseen circumstance that can potentia jeopardize a company's employees. during the crisis. and the last but not the least important step is to disclose as much information as you can. If you consistently make this part of how you conduct business. services. your customer's loyalty will continue to grow. faster. desertion by customers and even lawsuits. economic. This can be useful to obtain feedback on a wide variety of company functions. lly customers. First of all. In the context of corporate governance. You always feel better if you have the chance to talk to someone who actually sets policy. might define a crisis as a substantial. The second principle is accepting responsibility. and the other represents opportunity. The implications of previous world economic crisis are still affecting the whole business world. financial crisis etc. Crisis is a difficult situation that affects performance but at the same time provides people with opportunities to improve their performance. mid-age crisis. that crisis can arise in varied spheres of life. and if you don't. 11. Crisis management Crisis is an ambiguous phenomenon. Both definitions contain an element of urgency that requires immediate decisions and actions from people involved. there are some basic principles of successful crisis management. those were in more than 150 markets. frequently. currency crisis. In today's world of bigger. or worse. Secondly. you directors should be informed. Crisis management experts have identified steps for companies in a crisis. the company should find out what happened and why it happened. if it still is reparable at all. Any kind of crisis can prove to be detrimental. There are personal cri is. exploding into a full-blown. is the best way to ensure future growth and success. also companies should try to predict upcoming crisis and practice making decisions under stress by role play a potential crisis. the crisis o management program should be written down. domestic. Once responsibility is accepted. When written in Chinese. For example. excellent crisis management is a 'must' whenever a crisis occurs because of the crisis' enormous potential impact on the company's reputation and financial standing. A customer must always feel their best interests are being taken into consideration. s adolescent crisis. better you need to be the company that gets it right the first time. fiscal situation. ICM defines 'crisis' as "a significant business disruption which . which in turn creates other problems for the company. But through open communication and response they successfully managed the recall and maintained brand confidence. bef re crisis. on the other hand. work out an action plan to ensure the crisis does not happen again. life-threatening disaster. However. and finally. Every failure is bound to create a dissatisfied customer. Written surveys are one way to gage customer satisfaction. Thus. even when you can't give in to their demands. Getting feedback from your customers is an excellent way to track and measure your level of service. Always allow for written comments. It is far better to say no with a smile. In fact. Heineken was face with the problem of having bottles of beer with glass in them. Management's interaction with customers is an excellent way to not only measure overall efforts. If poor handled the consequences of the crises can be bad public relations. but to also show the level of commitment the company has towards their needs. A crisis is defined by the dictionary as a 'critical moment or turning point. Those companies who communicate truthfully can have a chance to recover after crisis. products. as these usually will help shed light on problem areas. The first is early recognition of the problem. analyze all actions the company took to deal with the situation. but exceed your customer's expectations. Meeting and exceeding the customer's expectations in the products and service you provide today.' A business book.company procedures? How you handle the problem is far more important than the problem itself. And managers should make decisions and take actions fast. the word crisis compounded of two characters one represents danger. but also against the goals you set for yourself. Once again you must remember you are trying to not only meet. the definition given by the American Institute for Crisis Management (ICM) for the word 'crisis' underscores the association of a crisis with media coverage by default. the crisis arises suddenly. not just someone paid to carry it out. or reputation. You should not only benchmark your company against your competition. so it should be managed as soon as possible. Crisis Management is the process of preparing for and responding to an unpredictable negative event to prevent it from escalating into an even bigger problem. Many researches were devoted to the problem of crisis management. It is generally recognized. As soon as crisis is gone. the two most urgent needs for the company to address are communication and compensation.
management styles There is no ideal management style. . there is no choice . financial. but we can hardly decide if one of them is better. In such a case. Management must act swiftly and decisively to contain the problem. but only in task-accomplishment -The manager doesn t listen to his subordinates. while the crisis is unfolding. because they would find it difficult to provide honest information and subsequently resort to the thing they usually do: hide the truth. 2) the need to provide accurate information during a crisis. so the conduct of regular drills is also needed. I m sure. or inability to get accurate information quickly can be disastrous during a crisis.stimulates extensive news media coverage. under the constant pressure. in conditions of economical uncertainty . then a company may get away with staying quiet about it. The resulting public scrutiny will affect the organization's normal operations and also could have a political. than the others. liberal. process gas leaks. 12. and 5) drills and exercises that allow personnel to rehearse what they need to do in a crisis situation. These differing ideas. Regarding this style.most experts agree that it is better to provide accurate information. which often backfires with tremendous repercussions. crisis management is divided into these three stages: 1) pre-incident stage. which includes corrective and preventive actions to preclude the recurrence of the same crisis situation and business recovery actions to restore public confidence in the brand or the company. all year long. 2) business continuity. . allay public fears. Crisis management requires actions before a crisis happens. emotional. and psychological effects of the crisis on other people. PR work for high-profile crises is something that any management team must be well-trained for. Thus. and preserve company reputation even while the crisis is still unfolding. Autocratic. and are too bitter to announce to the public once they become available. There are many different ideas or theories on how to best manage a crisis situation. hence the staff. but only directs them as to what actions to take. hazardous chemical spills. this style can appear to be successful. that it is next to impossible to outline ideal management style.in most cases such managers are not prone to encourage creativity. health. So. which involves management of an ongoing actual crisis situation itself. is not enthusiastic about their job. 3) crisis communications. than to manipulate the situation by giving false information to the public. have some common elements: 1) the need to anticipate potential crisis situations and prepare for them. ensure business continuity. Management must also actively pursue long-term corrective and preventive actions to avoid being in the same crisis situation again. legal. However. Since a crisis by definition is unpredictable. which consists of all activities pertaining to safe management of immediate physical. But some experts believe. and natural disasters such as earthquakes and tornadoes. or the company's efforts to alleviate the physical. the press will usually be all over the place within hours. In my opinion each has it s advantages and disadvantages. Any company must be prepared to deal with fires. which involves identification of potential crisis situations and developing contingency plans for responding to each of them. I should mention. all of them could be easily devided into three basic ones: directing. 3) the need to react as quickly as possible to the situation. especially concerning Russian business. a company that has developed a culture of internal secrecy and manipulation is of great disadvantage in this respect. 4) humanitarian assistance. Anticipating potential crisis situations that a company may encounter and formulating and documenting contingency action plans for them are a basic requirement of any crisis management program. and after the crisis has ended. and expect their employees to stick to the plan. and environmental effects of the crisis. Accurate information pertaining to a crisis are often not readily available at once. personnel violence. nonetheless. Otherwise. bomb threats. 2) incident stage. which pertains to the internal and external PR management activities during a crisis. If the crisis does not concern the public. One of the hardest things to contend with during a crisis is the craving of customers or the public for a constant supply of information. The visibility of top management people during a crisis is highly recommended by experts because it assures the public that the problem is getting due corporate attention. no matter how painful they sound. A comprehensive crisis management program includes the following components: 1) an emergency response. or the company's ability to continue delivering goods and services despite the crisis. I totally agree. 4) the need for a response that comes from the top. delegating and discussing. assess affected goods." Crisis management doesn't start only when a crisis arises and ends when 'the last fire has been put out'. In the semiconductor industry. For all that. Being indecisive. I can name the worst one directing management. playing time. I should list it s key points: -The manager is not interested in any feedback. the discovery of a life-threatening device reliability issue. 24 hours day. a company needs to have a system for assembling a crisis management team that knows what to do within an hour after a crisis occurs. and even the sudden loss of a major supplier are examples of crisis situations. and governmental impact on its business. and 3) post -incident stage. These plans should also be wellrehearsed by all employees. and what results to perform. In fact. task-or team-oriented and others. and 5) the need for long-term solutions. There is a great variety of management styles.
but the way of task accomplishing isn t of special interest for him . after all. In conclusion. delegating style. that all of styles. if only subordinates keep manager informed when the plan is off track. or don t want to pass the buck. it s of reason to mention its main defining points: Manager takes every given opportunity to discuss the essential business issues These discussion turn out to be extremely efficient.Moving on to the next management style. adjusting the problems and encouraging subordinates for a discussion. for the employees come up with creative and promising ideas. that s the bad news for them. that in case of a failure the burden of responsibility will take the employees. Speaking of the last. . can be successful. learn to ask questions. discussing style. this management style is sure to be efficient. monitors the results. Manager performs the role of advisor. sets goals. To sum up. listed above. this management style is very efficient and wide spread among the most successful international companies.the problem is. it combines some points of directing style and some of discussing one: -Manager gives an authority and responsibility to his employees -manager highlights problems. to listen to their colleagues and to sound out new information. I can mention. Nevertheless. I m sure. but it is worth combining them in order to achieve an outstanding performance.
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