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SUBMITTED BY: RAMESHWAR SINGH R.A. PODAR INSTITUTE OF MANAGEMENT FACULTY OF MANAGEMENT STUDIES UNIVERSITY OF RAJASTHAN JAIPUR
1.) 2.) 3.) 4.) 5.) 6.) 7.) 8.) 9.) 10.) 11.) 12.) 13.) 14.) Acknowledgement Preface Introduction to Coca-Cola Worldwide The Top Brass at Coca Cola Worldwide Bottling Product Profile Coca-Cola in India Terms and Terminology Research Methodology Work Process at HCCBPL TPM in Food and Beverages Industry Territory Division of Project Findings Recommendations
I owe a deep sense of gratitude to the members of the quality department and other staff of Hindustan Coca-Cola Beverages Pvt. Ltd., Kaladera, Jaipur for their co-operation in designing and maturing the project “Total Product Management at the Distributor and Retailer level of Coca-Cola”. I am thankful to Mr. Pranav Bhatt (Quality Assurance Manager), Mr. R.S.Rawat (Senior Executive, Quality Assurance) and other officers of the quality department and other departments at Hindustan Coca-Cola Beverages Pvt. Ltd. for their sincere support in making this project a success. And I also pay our sincere regards to our Director Dr. (Mrs.) Gitika Kapoor, Dr. (Mrs.) Anjila Saxena, Dr. Rajesh Kothari, Dr. Harsh Dwivedi and Dr. Arvind Kalia for their valuable guidance and suggestions from time to time. I am also grateful to all the distributors and retailers of Coca-Cola for extending their valuable support and time for answering our survey questions. I would like to acknowledge the help of all those who have directly or indirectly contributed towards making of this project. It was indeed a wonderful experience to work with Hindustan Coca-Cola Beverages Pvt. Ltd.
(Raj Gourav Ahari)
I feel great pleasure in doing my project “Total project Management at the Distributor and Retailer Level of Hindustan Coca-Cola Beverages Pvt. Ltd.” with Coca-Cola. Their whole hearted support enabled me to complete this project. This project is on “Quality initiatives taken by Coca-Cola” in pursuit of TQM Phase- III certification for the Kaladera Plant in Jaipur. In the I phase of the project I collected various samples from the Distributors and Retailers and surveyed the warehouses along various quality parameters with the help of questionnaires and observation method. In the second phase I analyzed the data generated in the I phase, generated report on its basis and presented the same to the quality department officials with the help of bar graphs, pie-charts and histograms.
INTRODUCTION TO COCA-COLA WORLDWIDE
The Coca-Cola Company exists to benefit and refresh everyone it touches. Founded in 1886, the Company is the world's leading manufacturer, marketer, and distributor of nonalcoholic beverage concentrates and syrups, used to produce nearly 400 beverage brands. Our corporate headquarters are in Atlanta, with local operations in over 200 countries around the world. The Coca-Cola company exists to benefit and refresh everyone it touches. The basic proposition of the business is simple, solid and timeless. The company aims at bringing refreshment, value, joy and and fun to its stakeholders, they successfully nurture consistently attractive returns to the protect brands, particularly of our business.
Coca-Cola. That is the key to fulfilling our ultimate obligation to provide owners
More than a billion times every day, thirsty people around the world reach for Coca-Cola products for refreshment. They deserve the highest quality—every time. Our promise to deliver that quality is the most important promise we make. And it involves a worldwide, yet distinctively local, network of bottling partners, suppliers, distributors and retailers whose success is paramount to our own. Our investment in local communities in over 200 countries totals billions of dollars in jobs, facilities, and marketing, the purchase of local goods and services, and local business partnerships. Always and everywhere, we pursue continuous innovation in the products we offer, the processes we use to make them, the packages we develop and the ways we bring them to market. The Coca-Cola system is one of the most diverse organizations on earth, with a rich mosaic of talented colleagues who bring a variety of intellectual, professional, ethnic and cultural perspectives to our enterprise. They reflect the nations, cultures and languages of the world. Our policy is to foster an
we brighten the future for our planet and for each other. with a commitment to continually move our business toward sustainability: striving to consume fewer natural resources. We operate our business as stewards of the environment. conducting assessments of our environmental performance and taking action toward continuous improvement in all that we do. By preserving and enhancing our natural world. We are accountable for our actions.inclusive environment that encourages all employees to develop and perform to their fullest potential. Society advances on the strength of community: people sharing their ideas and resources to reach common goals. We put this principle into practice through The Coca-Cola Environmental Management System. involving officers. SPEECH BY CHAIRMAN Our workplace must be a place where everyone's ideas and contributions are valued. safety and other aspects of workplace life. Together with our local bottling partners. managers and employees at all levels. Our commitment to protect the environment extends throughout our organization. health. . Our employees deserve equal treatment under our policies governing compensation. We support education because of its power to expand opportunities for individuals and increase understanding between cultures. we strengthen communities by giving with our hands and our hearts. advancement. coupled with the opportunity to develop individual capabilities. We understand that fairness in the workplace. as partners in the promise of a better life. known as eKOsystem. and to recover and reuse resources more extensively. fosters our collective success. through partnerships with other organizations and through acts of citizenship by the people of Coca-Cola. We partner with national and international organizations to alleviate economic disadvantage and help improve the quality of life in local communities. We seek to strengthen local communities worldwide through our support for education. Responsible stewardship of the environment is a top priority for The CocaCola Company.
Board of Directors.neville Isdell leads The Coca-Cola Company into the new century with a firm commitment to the values and spirit of the world's greatest brand. We embrace our commitment to diversity in all its forms at The Coca-Cola Company as a core value. management team coordinates our Across more than 200 countries . we are closer than ever to you.. By moving key decision-making closer to local markets. He was elected chairman and chief executive officer in February 2000 and is the 11th person in the history of the Company to hold this title. any time. we have positioned The Coca-Cola Company for growth. The Coca-Cola Company strives to be a special part of people's lives. We have chosen to take a leadership role. and Chief Executive Officer The Coca-Cola Company E. Simply put. nimble and entrepreneurial network. anywhere. This privilege comes with a responsibility. cultures and business practices . accelerated growth and fostered deeper connections to consumers. a multitude of cultures and geographies.There's never been a better time to be a part of The Coca-Cola Company.. Our people are dedicated to strengthening relationships with stakeholders and communities everywhere. Equally important is a . Under E. more than 100 languages . guided by our mission to provide branded beverages that refresh people around the world. sexual orientation. ideas. gender.neville Isdell Chairman. A talented and highly experienced worldwide new.each and every day. everyday.. knowing that our differences make us stronger in our business and in our communities . Diversity .of race. ways of living..provides the creativity and innovation essential to our economic well-being.neville Isdell leadership. E. we have spurred innovation.
Black President Hearst Magazines Warren E. In today's volatile economic environment.. we produce nearly 400 brands in over 200 countries. but the real reason we are a truly global company is that our products meet the varied taste preferences of consumers everywhere. President. Delta Air Lines. and Chief Executive Officer. and Chief Executive Officer The Coca-Cola Company Herbert A. Cathleen P. Today.highly motivated.S. We are intent on keeping that commitment. . and former Chairman of the Board. Buffett Chairman of the Board and Chief Executive Officer Berkshire Hathaway Inc. Cuba and Panama. it quickly became popular wherever it went. Allen Consultant to. this kind of performance requires unprecedented commitment to the principles of integrity and leadership. More than 70 percent of our income comes from outside the U. Board of directors E. Although Coca-Cola® was first created in the United States. healthy and productive workforce that achieves business success through superior execution and superb customer satisfaction. Allen President and Chief Executive Officer Allen & Company Incorporated (a privately held investment firm) Ronald W. soon followed by many more. Inc. Neville Isdell Chairman. Advisory Director. Our first international bottling plants opened in 1906 in Canada. Board of Directors.
Ueberroth Investor and Chairman.(a diversified holding company) Barry Diller Chairman of the Board and Chief Executive Officer InterActiveCorp (IAC) Donald R. Morgan Private Bank Donald F. Allen & Company Incorporated Maria Elena Lagomasino Chairman and Chief Executive Officer J. Keough Chairman of the Board. RRE Ventures and Chairman. Robinson III Co-founder and General Partner. Inc Sam Nunn Co-Chairman and Chief Executive Officer. Nuclear Threat Initiative (NTI) J. and Co-Chairman. and Chief Executive Officer The Home Depot. Nardelli Chairman of the Board. former Chairman of the Board and . Williams Chairman of the Executive Committee. Pedro Reinhard Executive Vice President and Chief Financial Officer The Dow Chemical Company James D. LLC (private information technology venture investment firms) Peter V. President. Pebble Beach Company James B.P. Georgetown University Robert L. Inc. RRE Investors. McHenry Distinguished Professor in the Practice of Diplomacy and International Affairs at the School of Foreign Service. Contrarian Group.
McCague Director. Inc. The Coca-Cola Company Ingrid Saunders Jones Chairperson. Supply Chain and Manufacturing Management Vice President. Human Resources Senior Vice President. The Coca-Cola Company Ralph Carlton Managing Director. Douglas Jr. Alexander M. Strickland Senior Vice President Chief Innovation/Research and Development Officer The Coca-Cola Company Clyde C. The Coca-Cola Company Charles B. Anderson Director.Chief Executive Officer SunTrust Banks. The Coca-Cola Company Patricia V. Powell Senior Vice President. Arès Chief Information Officer Vice President. The Coca-Cola Company Cynthia P. Fayard Chief Financial Officer Executive Vice President. The Coca-Cola Company J. The Coca-Cola Foundation Senior Vice President. (Chuck) Fruit Chief Marketing Officer Senior Vice President. The Coca-Cola Company Jean-Michel R. Chief Customer Officer Senior Vice President. Corporate Strategy and Planning Vice President. Quality Division The Coca-Cola Company Danny L. The Coca-Cola Company Gary P. Tuggle Senior Vice President Worldwide Public Affairs and Communications The Coca-Cola Company .FUNCTION HEADS Harry L. SENIOR MANAGEMENT .
In Indonesia. but it was only when a strong bottling system developed that Coca-Cola became the world-famous brand it is today. It's a big job. Our bottling partners are local companies . good neighbors. and.Bottling One of our great strengths is our ability to conduct business on a worldwide scale while maintaining a local approach. some partially owned by The Coca-Cola Company . Since we reach six billion consumers in over 200 countries. In the Amazon. and sometimes it's done quite creatively. producers of the world's most popular beverages. In some of the higher elevations of the Andes. for instance. water-borne distribution is also common. Coca-Cola® originated as a soda fountain beverage in 1886 selling for five cents a glass. boats transport Coca-Cola® and our other brands between the many hundreds of islands that make up that nation. They are employers. of course. Before any one of our nearly 400 brands is consumed by anybody around the world. it has to be produced.so they are rooted in their communities. . our bottling system has to be the best. Across much of Africa. Coca-Cola is sometimes transported by four-legged power. packaged and distributed. bottlers deliver to thousands of family-run kiosks and home-based stores on which local economies depend.some independently owned. Early growth was impressive. where the main road is often the river itself. thinking and acting locally. At the heart of this approach is our bottling system. purchasers of local goods and services.
He began bottling Coca-Cola to sell. Candler thanked him but took no action. Mississippi.for the sum of one dollar. A group representing the Company and bottlers asked glass manufacturers to offer ideas for a distinctive bottle. brisk sales of the new fountain beverage called Coca-Cola impressed the store's owner. One of his nephews already had urged that Coca-Cola be bottled. John T. Whitehead obtained exclusive rights to bottle CocaCola across most of the United States -. who owned the Company. nearly 400 Coca-Cola bottling plants were operating. most of them familyowned businesses. Their efforts were boosted by major progress in bottling technology. 1916 … Birth of the Contour Bottle Bottlers worried that Coca-Cola's straight-sided bottle was easily confused with imitators. Biedenharn. Benjamin F. using a common glass bottle called a Hutchinson. By 1909. The Contour Bottle became one of the few packages ever granted trademark . Thomas and Joseph B. Lupton. Indiana won enthusiastic approval. Some were open only during hot-weather months when demand was high. 1900-1909 … Rapid growth The three pioneer bottlers divided the country into territories and sold bottling rights to local entrepreneurs. A design from the Root Glass Company of Terre Haute. which improved efficiency and product quality. Tennessee believed they could build a business around bottling Coca-Cola. In a meeting with Candler.1894 … A modest start for a bold idea In a candy store in Vicksburg. but Candler focused on fountain sales. 1899 … The first bottling agreement Two young attorneys from Chattanooga. Joseph A. soon joined their venture. A third Chattanooga lawyer. Biedenharn sent a case to Asa Griggs Candler.
S. A few years later.5 ounce Contour Bottle. it's one of the most recognized icons in the world . chief executive officer and chairman of the Board. Fresca® and TAB® joined brand Coca-Cola in the 1960s. 1950s … Packaging innovations For the first time. the Company began a major push to establish bottling operations outside the U. This followed an urgent request for bottling equipment and materials from General Eisenhower's base in North Africa. Mexico. permanently enlarging the bottling system and accelerating the growth of the Company's worldwide business. Cans were also introduced.status by the U.and 26-ounce versions. Fanta®. 64 bottling plants were set up around the world to supply the troops. 1940s … Post-war growth During the war. Italy and South Africa. Honduras. Six-bottle cartons were a huge hit starting in 1923. open-top metal coolers became the forerunners of automated vending machines. 1960s … New brands introduced Sprite®. Plants were opened in France.000 Coca-Cola bottlers were operating in the U. Coca-Cola was being bottled in 44 countries. Today. By the time World War II began.even in the dark! 1920s … Bottling overtakes fountain sales As the 1920s dawned. or larger servings including 10-. Patent Office. By the end of the 1920s.S. Woodruff. Many of these war-time plants were later converted to civilian use. The 1980s brought diet . becoming generally available in 1960. more than 1.S. Their ideas and zeal fueled steady growth. bottle sales of Coca-Cola exceeded fountain sales. 1920s and '30s … International expansion Led by Robert W. Pibb® and Mello Yello® were added in the 1970s. consumers had choices of Coca-Cola package size and type-the traditional 6. Guatemala. Belgium. 12. Mr.
the Company invested heavily to build plants in Eastern Europe. This heritage serves the Company well today as consumers seek brands that honor local identity and the distinctiveness of local markets. retail customers of The Coca-Cola Company merged and evolved into international mega-chains. 1970s and '80s … Consolidation to serve customers As technology led to a global economy. more than $1.5 billion was committed to new bottling facilities in Africa.Coke® and Cherry Coke®. In response. The Company encouraged and invested in a number of bottler consolidations to assure that its largest bottling partners would have capacity to lead the system in working with global retailers. many small and mediumsize bottlers consolidated to better serve giant international customers. strong locally based relationships between CocaCola bottlers. followed by POWERaDE® and Fruitopia® in the 1990s. Today scores of other brands are offered to meet consumer preferences in local markets around the world. act local The Coca-Cola bottling system grew up with roots deeply planted in local communities. After the fall of the Berlin Wall. Such customers required a new approach. As was true a century ago. As the century closed. . customers and communities are the foundation on which the entire business grows. 21st Century … Think local. 1990s … New and growing markets Political and economic changes opened vast markets that were closed or underdeveloped for decades.
PRODUCT PROFILE The Coca-Cola Company's Brands (as of 12/31/02) A A&W * Ades Alive Almdudler Ambasa American Andifrut Andina Nectar Aqua Aquactive Aquana Aquarius Aqvaris Arwa Aybal B Bacardi Mixers Barq's Beat Belte Beverly Bibo Bimbo Bimbo Break Bistrone Bjare BlackFire Bom Bit Maesil Bonaqua/Qa BPM Bright And Early Burn Buzz C caffeine free Coca-Cola caffeine free Coke Cal King Canada Dry * Cappy Carvers Chaho Cheers Chinotto Chippewa Ciel Coke II Cocoteen Cristal light/diet Coke Calypso Canning's Capric Chafresco Charrua Cherry Coke Chinotto Light Chivalry Citra Coca-Cola Cresta Crush * .
Crystal D Dannon * Delaware Punch diet A&W * diet Canada Dry * diet Cherry Coke diet Coke/Coca-Cola light with lemon diet Dr Pepper * diet Inca Kola diet Krest diet Lilt diet Minute Maid Soft Drink diet Nestea Cool diet Oasis * diet Sprite/Sprite Light diet Tai Disney Hundred Cumberland Gap Dasani Water DESCA diet Almdudler diet Charrua diet Coke/Coca-Cola light diet Crush * diet Fanta diet Kia Ora * diet Lift diet Mello Yello diet Mr Pibb diet Nestea/Nestea Light diet Schweppes * diet Squirt * diet Vanilla Coke Acre Disney Xtreme Coolers Dr Pepper * Eight O'Clock Fountain Emblem Wood Dorna Drim E Eight O'Clock Eight O'Clock Litro Pack .
FG Georgia Georgia Club Georgia Gold Gini * Gira Gold Spot Grand Blue Grapette Guarana Jesus I Ice Cold Mix Ice Dew Ice Mountain Inca Kola Itu Izvorul Alb H H2OK Hanul Yeon Cha Hawai Hi Spot * Hi-C Hit Horizon Huang J Jaz Cola Jet Tonic Jinmeile Jolly Juice Joy Jurassic Well K Kapo Axion Kapo Kapo Super Power Kia Ora * Kilimanjaro Kin Kin Light Kinley KMX Kochakaden Koumi Soukai Krest Kuat Kuat Light Kuli L Leafs Lift Lilt Limca Limonade Linnuse Love Body .
M Maaza Mad River Magnolia Fanta Magnolia Funchum Fioravanti Zip Magnolia Manzana Mia Fontana Marocha Master Chill Freezits Master Pour Mazoe Frescolita Meijin Frestea Mello Frugos Mello Yello Mer Fruit Tree Mezzo Fruitopia Miami Mickey Mouse Fruktime Migoro-Nomigoro Milo Frutonic Minaqua Minute Maid Minute Maid Juice To Go Minute Maid Soft Drink Mireille Mr Pibb O Oasis * Odwalla OK N Nagomi Nalu Namthip Finley Water Natua Five Alive Nectarin Nescafe Fraser & Neave Nestea Nestea Cool Fresca Nestle Nevada Freskyta New Vegitabeta Frisco Alps Mori Nihon Mizudayori Fruit Labo Nordic Mist Northern Neck Fruitia Nusta Fruitopia Tea Frutina Funchum No P Paani Parle Pepe Rico Pilskalna Planet Java Play Pocket Dr Poiana Negri Poms Ponkana COCA-COLA IN* INDIA Old Colony Coca Cola in India- .
Limca® Seagrams * 8. Thums Up® Schweppes * 7.brands acquired from the Parle Group in 1993. Thumps Up Risco Limca and Maaza. Shock™ Senzao 14. Fanta® Sarsi 5. coca cola returnedLabel Private to India on October 26. Ripe Ready sprite and fanta. Citra™ Seiryusabo 10. This network remains Qoo Ramblin' infrastructure. Gold Spot® Seltz 11. carbonated soft drink market . the company of soft Tea Rimzim leads the flavoured. and a base for rapid to introduction of the company’s international brands. Riwa Brands in India:S 1. as well as India’s leadingNsoft drink brands.Coca cola. Pump R with access Q parle’s 53-plant botteling network. Sunfill™ concentrate Sensun 13. Kinley™ water Sensation 12. Maaza® Seasons 9. Coca-Cola Samurai 2. the Coca-cola Company’s Rio products in India include the company’s international brands. reaching out India’s largest soft drink bottling and distributionRoot Beer Quatro Real of over 8000000 retail outlets too Indian consumers through a universe Gold Red Flash spread across the country. Red Lion As the leading producer and marketer Refresh drinks in India. Schweppes Saryusaisai 6.1993 with its launch in Agra.Ponkana Litro Pack Pop Portello POWERade POWERade Light After a 16 years absence. Sprite® Santolin 4. RIMZIM® Shock Bottling Information Simba Simply Apple Simply Orange Slap Smart Roses * Royal Tru T Tab Tab Clear Tab X-Tra Tahitian Treat * Tai Tasters Choice Tavern Tea World Collection Thums Up Tian Yu Di Tiky * Top Toppur Tropical Tuborg Turkuaz Tutti * . diet Coke® Santiba 3.An engagementPulp in March 1993 with the Parle Group gave the company instant ownership of the nation’s top soft drinks brands.
Sun Valley To reach India's 300 million soft-drink consumers.000 workers. in partnership with The St. Prayas and Literacy India.Sokenbicha Solo * Sonfil Soonsoo Sparkle The Coca-Cola Company received approval from the government in July 1996 Sparletta to set up aSparletta Iron Brew to invest US$700 million in downstream holding company operating subsidiaries to engage in the preparation. seven indirect jobs are created in the supply job chain. the holding company was permitted by the government to Sports Plus operationalize its bottling subsidiaries. US$805 million of which has been invested in its bottling subsidiary. Wannabe Yangguang Working with state and district governments. as well as computers and training for teachers. For V every direct U in the system. Over 1. it uses 20 contract Squirt * packers to augment its production capacity and cater to the increasing Stoney Ginger Beer demand for its wide portfolio of beverages. Urge Vanilla Coke Over the past nine years. Supa Superkools Employment/Economic Impact Surge The Coca-Cola system in India directly employs over 7. John's Ambulance Brigade (Associate of Z Red Cross). managed by India's well-known organizations. Sprite The bottling subsidiary currently owns and operates twenty-six bottling plants Spur * and sixty distribution centers across India. In addition. tricycles and pushcarts. serviced via trucks. Pratham. The program provides education at the W Y primary level to underprivileged children. packaging. such as CRY. Community Involvement VICA Vita Vital Vital O The Coca-Cola Company in India supports eight Jagriti (Awakening) Learning Vitingo Centers (JLC). Sport * In July 1997. the company distributes its Sunfill products in over 700.800 students per year have benefit from the program. Wink * Yumi Winnie the Pooh In 2002. The Coca-Cola Company has invested US$827 Vegitabeta million in India. converted threeSunkist * wheelers.000 retail outlets. we conducted health camps for those who live in poverty-stricken Zip . sale and Splash distribution of beverages. our company provides support to Water Salad Youki primary health centers in areas where our bottlers are located.
* In Select Markets urban areas to sensitize the community on pertinent issues such as HIV/AIDS. Several hundred women and children from five villages received free medical check-ups and consultation. We are analyzing options for rainwater harvesting at our major bottling plants. These include upgradation of technical infrastructure and talent . The 30-minute weekly program informs and educates housewives on primary health and education issues. with over 10. Over the past 5 years .but to the development of related industries and the economy as a whole. hygiene and sanitation. our company installed four rainwater harvesters. Along with the Resident Welfare Association of Greater Kailash. Free health check-ups and medicine were provided. as well as a national drought relief program. communicable diseases. Sponsorships The company sponsors a unique national radio program for women called "The HER Show" (Health Education and Recreation). The company has funded India's first national polio eradication drive. coco-cola India has led the Indian Soft drink industry through a series of innovative industry initiatives . immunization. The Chief Minister of Delhi unveiled one of the rainwater harvesting units in a dedication to local residents.the company not only contributes to the development of the soft drink industry .enhancement of quality standards . The company supports a rainwater harvesting project as part of a major government initiative to combat water scarcity and reduce ground water tables across the country. bore wells and hand pumps. . and reproductive and child health. With a large work force complemented by a vast network of indigenous suppliers . We sponsored a one-day "Mother & Child Health district Mela" in Ghaziabad.000 people benefiting from the campaign. Several of our bottling plants provide safe drinking water to local villagers through the organization of water tankers.
Fanta Orange is the core flavor. This positive imagery is driven by the brand's fun. Consumers around the world. The CocaCola Company has nearly 400 beverages in its portfolio. Created in Atlanta. Brands In India COCA-COLA® Coca-Cola is the most popular and biggest-selling soft drink in history. In 1899. Italy and Argentina. Coca-Cola was registered as a trademark in 1887 and by 1895 Coca-Cola was being sold in every state and territory in the United States. Georgia by Dr.improvement in the distribution systems and stimulation of local entrepreneurs in the marketplace to the benefit of the consumers. as well as the best-known product in the world. Fanta was acquired by The Coca-Cola Company in 1960. Germany. John S. Japan. representing about 70% of sales. playful personality. Fanta distribution was increased in the U. you can find Coca-Cola in virtually every part of the world.S. bold fruit taste. fondly associate Fanta with happiness and special times with friends and family. FANTA® A favorite in Europe since the 1940s. and tingly carbonation. Coca-Cola was first offered as a fountain beverage by mixing Coca-Cola syrup with carbonated water. but other citrus and fruit flavors have their own solid fan base. Pemberton. which goes hand in hand with the bright color (particularly orange). particularly teens. in 2001 with the return of four flavors: . the company began franchised bottling operations in the United States. Spain. Today. Fanta sells best in Brazil.
where it was acquired by The Coca-Cola Company in 1993. light lemon-lime taste and fun-loving attitude. 15 liter. KINLEY™ Introduced in India in August 2000. It's a homegrown. 1 liter and 2 liter PET bottles. The product's invigorating taste and cloudy look haven't changed. Kinley is purified bottled water. pineapple and grape. the biggest seller. is now available in most of the country. Especially popular among adults who seek a better quality of life and a healthier lifestyle. MAAZA® "Yaari-Dosti Taaza Maaza" . Kinley had emerged as India's number two packaged water and is currently the number three Coca-Cola product in India. Kinley is available in a range of packaging including 500 ml. Grab a Limca and go.orange. Kinley delivers a product that is safe and suitable for consumers and their families. 20 liter and 25 liter bulk jars for in-home consumption LIMCA® Light and Lemony This thirst-quenching beverage features a fresh. but the brand has been revitalized with a new marketing campaign. It's also become a hit in many Persian Gulf countries. Limca continues to build a loyal following among young adults who love the lighthearted way it complements the best moments of their lives. Orange. In a country where many people are concerned about reliable drinking water. strawberry. and 5 liter.Within ten months of its launch. national treasure in India.
This brand clearly seeks to separate the men from the boys. plus added calcium. Originally introduced in 1977. Thums Up was acquired by The Coca-Cola Company in 1993.Thums Up is known for its strong. Exciting Personality Thums Up is a leading carbonated soft drink and most trusted brand in India.With the real fruit taste kids love. I Want My Thunder. pineapple and orange -." . fizzy taste and its confident. It was acquired by The Coca-Cola Company in 1993 and is currently available in three flavors. THUMS UP® Strong Cola Taste. mature and uniquely masculine attitude. Its tag line says it all: "Thums Up. Maaza's tagline. Maaza was introduced in India in 1984 as a noncarbonated mango fruit drink. mango.plus added calcium. "YaariDosti Taaza Maaza" means "Friendship moments with fresh Maaza" in Hindi.
) BBD. 3.Company’s quality auditor pays regular visits to the warehouses of the distributor and the retailer to check whether all the quality parameters are met or not. .TERMS AND TERMINOLOGY 1.These bottle are made of plastic. These bottle are made up of glass. 6.) PET.The stock which is between the Focus & BBD stage.) Quality Distributor Audit.) Focus Stock. 7.) Clearance Stock. If any product is going to attain its DOD in a week’s time then it must be communicated to the manger of the warehouse & the stock should be cleared as soon as possible. 5.) RGB. 4. 2.Refill Glass Bottle. BBD stock can’t be sold in market.) DOD.The stock whose DOD is less than 15 days away.The date before which the product is fit for consumption.The date at which the product must leave the factory warehouse and reach retail outlet.DESPATCH OUT DATE.Best Before Date.
RESEARCH METHODOLOGY For the purpose of the study surveys were conducted at the distributor and retailer warehouses across different cities of Rajasthan. . The methodology was used to gather information and data related to the quality problems faced by the distributors and retailers of coca-cola so as to minimize the lead time of the product from factory to the point of purchase. Discussions. Some of the other sources used for the report were – Company Documents.The documents provided by the company gave an insight of the quality initiative of coca cola as well as provided the company profile and the organizational chart. The data gathered through this exercise became the primary data. Detailed notes were prepared on the basis of these discussions. The survey sheet (a sample copy is attached) were prepared according to the objectives of the project and was administered accordingly. Thus questionnaires and discussions were the two main tools/instruments used. It also helped in generating the broad parameters of the survey and the analysis thereafter. The survey sheet was accompanied by discussions with dealers and retailers which provided an in-depth view of the problems and challenges faced by them on the quality issues.To prepare the guidelines of the study and to get the general idea of the working of the organization and its different departments various discussions and brain storming sessions were held with different departmental heads at the kaladera plant.
Flow Diagram Reception of Potable Water Demineralization & Standardization of Water Adjustment of pH Mixing of Concentrate Addition of sugar & syrup in the concentrate Chemical Testing Preparation & Clarification of Sugar Syrup Bottling .
There several small and medium scale industries around the plant. Line2 . There is no major river near the site and nearest water body in Mandha. secondary and tertiary treatment units. Products Manufactured & Capacity : Line1 . concentrate. near Kaladera village. Infrastructure & Utilities :1. Secondary treatment 70% of effluent is used for horticulture inside the plant premi9ses and remaining 30% is used in processing units after tertiary treatment (220 m/day capacity) Domestic effluent is treated in specific tanks and disposed through soap pits. The topography of the area is fairly flat.treated water. &500 ml mobile. 12 KM north of the site. Raw Water Treatment . Major raw material .To get treated water for processing operations raw water is conti9noeslu coagulated.HCCBP ltd is operating a bottling plant for the manufacture of sweetened aerated beverages in kaladera industrial estate developed by RIICO. Chomu Tehsil of Jaipur district. flocculated and classified and then passed through and carbon and micron filters. The nearest towns are chomu & Jaipur. Land and area The facility is spread over 81000 square meter . 300 ml Returnable Glass bottles (BPM) Line 3 . Waste water treatment & disposal .600 bottles per minute (BPM) Returnable glass bottle (RGB) Multi serve line. sugar& carbon dioxide.400 bottles per minute (BPM). The elevation of the site is 492meters above the mean sea level. Siker located across. Rajasthan Plant is spread over an area of about 20 acres.Waste water from the facility is treated in an ETPC capacity 960/dayconsisting of primary.150 bottles per minute (BPM) 2lt.
Raw water is disinfected by chlorine and treated in a reverse osmosis unit of 25 meter qub/ hour capacity to give treated water used for beverage making. Equipment includes./day in two boilers. There are two compressors with 1000 gm rating. carbon dioxide. security and maintenance out of that 72 are full time. boiler make up and other uses.The chilled brine system of ammonia refrigeration section and ammonia to propylene glycol system shall use ammonia as the primary working fluid with glycol reticulation to the process users is syrup room and beverage chillers. and steam distribution and condensate return system. filters etc. 3.steam requirements of the facility will be met by 2 boilers of 3 TPH & 2 TPH capacity respectively. Consumption will be 4000 lts. Fuel. warehouse administration. Steam .connected load for the plant will be 1660 kva.Manpower A total of 156 personnel will be employed for all activities Including Production. HSD is stored in one tank of 50 MT capacities.Various material handled (including product raw materials) are given caustic. 3. Chilling Plant. sand filtration plant and softening plant to get soft waster which is used for bottle washing.compressed. which will be fulfilled by DG sets Max demand of the plant will be 1580 KVA. HSD and . Tank farm layout for diesel is given in. The system includes fuel tanks. /day and diesel & FO have separate tank farms. Water supply and treatment Water requirement are not by 3 bore wells on the site. glycol chillers. water feed tank and pump. Material storage facilitated & warehouses . Another steam of Raw water id passed through disinfection. 30meter square glycol tank & associated pumps. One boiler and bottle washing. Power. Maximum for consumption firing peak capacity will be 2500 lts. ammonia receivers and condensers.Furnace oil will be used for power generating sets.2. Compressed Air – The compressed air system consists of two sir compressor and associated equipment such as sir dregs.
FO are stored in dedicated storage vessels worth secondary containment dyke areas. Carbon dioxide storage tank layout. WHAT IS TPM ? • • • • • A SYSTEM DESIGNED FOR LOCAL MARKETS TO IDENTIFY & PRIORITIZE ISSUES TO MINIMIZE TIME & TEMPERATURE EXPOSURE FROM THE MANUFACTURE. STROAGE & HANDLING OF OUR PRODUCTS TIME & TEMPRATURE MANAGEMENT OF ALL PRODUCTS ESPECIALLY PET PACKS AND OTHER SENSITIVE ATTRIBUTES SUCH AS FLAVOUR & COLOUR .
THE 4 PRODUCT LIFE CYCLE PRODUCTION WAREHOUSING DISTRIBUTION TRADE & MERCHANDISING .
4 PHASES OF TPM EDUCATE EXECUTE MONITOR MAINTAIN .
logistics & retailing. or in other words. According to Ross.TPM IN FOOD & BEVERAGES INDUSTRY CLASSIFICATION OF GOODS DURABLE GOODS PERISHIABLE GOODS NON-DURABLE GOODS FOOD PRODUCTS & BEVERAGES In managerial economics one of the classifications of goods is Durable goods Non-durable goods Perishable goods Food products & beverages (carbonated & non-alcoholic) falls in category of perishable goods as these are susceptible to contamination.) . Total Product Management is integration of all functions and processes within the organization in order to achieve continuous improvement of quality of product. storage. processing. maintaining quality at every stage (procurement.
2 lit) Coca-Cola. Limca. Sprite. Canada Dry PET (0. Thums-Up Can (330 ml) Coca-Cola. Fanta. 1. 1. Fanta.5 lit. Jaipur Product Portfolio RGB (Reusable glass bottles) Coca-Cola. Kinley soda.TPM at Hindustan Coca-Cola Beverages Ltd. Sprite. PACKAGING MATERIAL RGB PET (2 Lit. Sprite.5 Lit) PET (0. Maaza. Thums-Up Tetra Pack (200 ml) Maaza Parameters of TPM BBD (Best Before Date) – It is the date which assures consumer that product is fit for consumption.. Sport Cola. Thums-up.5 Lit) CAN (except diet coke) TETRA PACK (BBD) 180 DAYS 90 DAYS 60 DAYS 60 DAYS 180 DAYS BEST BEFORE DATE .5 lit. Fanta. Limca.
TPM at Processing Level Testing product for Gas volume Appearance pH Packaging material TPM at Warehouse Level Following FIFO system Keeping an eye on focus. just in time .P And Total product management are important tool which can ensure best quality product aggressive marketing strategies and heavy advertising can sale product once but its quality which is responsible for frequent purchase . M.R. The only way to survive in global market is to offer best quality of product and services .R. economic order quantity . E. Total quality management .P. clearance & dispose stock Monitoring for BBD & DOD TPM at Distributor & Retailer Level Continuous monitoring for BBD & DOD Maintaining FIFO system Avoiding sunlight exposure Technological advancement and globalization resulted entire world as global village .
Total product Management is need of hour and each company has to ensure quality wise its product are best .
Territory Division of the Project JAIPUR UDAIPUR JODHPUR AJMER .
The project was divided into four categories namely Jaipur. Dholpur and other parts of eastern and north eastern Rajasthan. Alwar. I was assigned the Udaipur division. which included the areas of Udaipur. Mt. Bhilwara. Udaipur and Ajmer. Abu. Jodhpur. Chittorgarh. FINDINGS .
With the help of questionnaires we found out the average age of PET and RGB at the distributors and retailers warehouse at the places we toured. The findings of the various distributors and retailers have been complied in the charts below. AVERAGE AGE OF COCA-COLA PRODUCTS AT THE DISTRIBUTOR LEVEL .
A ve rage A g e o f Pe t 500 m l o n RA C K 100 90 80 70 60 AVERAGE AGE ( in days) 50 40 30 20 10 0 CocaC o la F a n ta T-U P S 1p r it e SKUs L im c a K . S o d a A G G R EG R A TE 44 46 44 67 64 58 89 .
A v e r a g e A g e o f t h e P e t 1 . 5 LK . 5ALG G R E G R A T E a SKU .5 l & 2 l o n R A C K S .c o la f a n t a 2 l F a n t a 1 .U P 2 L L im c a 2 L L im c a 1 . S o d 1 T .J a ip u r 70 60 60 50 40 AVERAGE AGE ( in days ) 57 60 56 47 47 44 45 30 20 10 0 c o c a .
AVERAGE AGE OF COCA-COLA PRODUCTS AT THE RETAILER LEVEL AVERAGE AGE OF RETAILERS '04 JUICE&COLD DRINKS 46 RESTAURANTS PET 500 ML 52 STD/PAAN 43 GROCERIES 38 0 10 20 30 AVERAGE AGE (IN DAYS) 40 50 60 .
AVERAGE AGE OF RETAILERS JUICE&COLD DRINKS 29 STD/PAAN 89 RGB Average Age RESTAURANT S 81 GROCERIES 58 0 10 20 30 40 50 60 70 80 90 100 .
C o m p ete tiv e a n a ly sis o f R G B 120 100 97 80 Days 60 54 40 29 20 16 0 2003 20 04 Q uarter'03 Q u arter'04 .
C o m p e titiv e a n a ly s is o f P E T 90 80 70 60 50 Days 40 30 20 10 0 2 003 20 04 Q ua rter'03 Q u art er'0 4 30 27 85 82 .
Competetive analysis of Kinley water 120 112 107 104 100 80 Days 60 45 40 20 0 2003 2004 Quarter'03 Quarter'04 .
Competetive analysis of CAN 80 78 76 74 Days 72 70 68 66 64 2003 2004 Quarter'03 Quarter'04 70 75 75 79 .
S a le p e r d a y in M a y '0 4 in d iffe r e n t A r e a s 600 500 400 300 200 100 0 T o n k R o a dR a j a P a r kM a l v i y a N aS gt a rt i o n R o aS d o d a l a AR EAS T h u m s C po c a .c Lo il m c aS p r i t eM a a z a u a PRODUCTS C -s c h e m e .
SHARE OF DIFFERENT BRANDS IN RAJASTHAN Limca 20% Sprite 5% Thumsup 55% Coca-cola 12% Fanta 8% Thumsup Coca-cola Fanta Sprite Limca .
date of manufacturing and it should be hygiene and the packaging should be proper. Production is done in such a way that the product is made should have proper label. Warehouse:In warehouse the goods are kept properly. Proper training should be given to the worker. The board contain the following:1) Lot number 2) Date of manufacturing 3) Date of Dispatch (DOD) 4) Best before date (BBD) 5) Quantity of goods Distribution:• • • • Note arrival time of truck and departure time from plant Check conformity of brand/pack against indent Note date code & segregate date wise and tag Select cool – ventilated area of low temperature . Proper board should be made for every lot of stock. Proper material holding from the raw material to the finished goods. It should be kept clean in shade not in open and direct sunlight should not fall on stock specially on Limca and Fanta because it change the colour and taste.TOTAL PRODUCT MANAGEMENT AT DIFFERENT LEVEL Production:• • • • Management should be efficient enough in order to minimize the wastage and to increase and optimize the productivity.
• • • • • • • • • • • • Move older lot for first out dispatch Check stock against target& trend Decide order – dispatch schedule by brand/pack Ensure fifo practice by agent Create awarness of TPM specifically PET. Don’t let replacement be taken for granted Improve storage condition – godown/layout ROLL OUT PLAN • • • • • Make deadlines Dispatch schedule of distributors – firm numbers Direct route sale plan Calculate stock level against plan Work reorder plan for brand pack or action of cxcess stock well in advance .sprite Rationalise route and brand time table (small vehicle) Do not kill or over order stocks Personality supervise date code – check – all products BBD lapse is a direct revenue hit Report high risk stock – take suitable action Demonstrate – educate – enforce FIFO at pos along with the daily route activity Be polite but firm about agent’s and retailer’s negligence .maaza.
so the old stock is not remain in warehouse and become BBD stock. 7) Proper management of product delivery to retailer. 5) Place should be free from insects and pests. It is the maximum time allowed for reaching the goods from production to distributor. The stock is reach to the distributor point with in dispatch out date (DOD) is half of best before date (BBD). 2) Stock is placed in such a way that FIFO method is follow. 3) Ageing analysis board should be maintained regularly. If the product is fresh not BBD then the sale of product is good because in this business .FOR EXAMPLE:- BOARD FOR RGB MONTH MARCH ‘05 PATICULERS LOT NO. 6) Dry and proper temperature should be maintained. The following steps is maintained:1) Record for stock received. DATE OF DISPATCH BEST BEFORE DATE QUANTITY OF GOODS THUMPS UP 1ST 02/03/05 02/06/05 02/09/05 500 COCA-COLA 3RD 04/03/05 04/06/05 04/09/05 250 LIMCA 1ST 03/03/05 03/06/05 03/09/05 150 SPRITE 4TH 02/03/05 02/06/05 02/09/05 120 FANTA 2ND 04/03/05 04/06/05 04/09/05 80 FIFO method should be follow while placing the stock so it is easy for shipping department at the time of dispatch. DOD is very important. Proper receiving of goods from company and maintain the record of each stock. it means that the sale of this flavor is not very good and this flavor is not liked by the consumer. if it is BBD then. 1ST DATE OF MFG. FIFO method is strictly followed in shipping department. 4) Proper ventilation and lighting should be there. From this we conclude that this product is BBD or not. We do the retailer’s survey in which we see the manufacturing date of each brand present at retailer’s shop.
In rural area RGB’s Selling is more because it cost Rs. In this survey we inform the distributor to replace the BBD product.the flavor is most important element. 2L PET is more at provision store and department store. . 35 and give 2L in comparision to 300 ml and 500 ml and the quantity is also sufficient for family members. This process helps management to decide which flavor is more popular & which is less popular. 2L cost less. In this summer sale of 2L PET of Thumsup and Limca is more because in comparison of 300 ml and 500 ml. We also conclude that Thumsup and Limca (RGB) flavor are more wanted or sale at juice center.
the decision on which was pending while we finished the project. The above report generated by us was presented to the higher authorities of coke to lay claims for the certification. . As it has been depicted in the graph above the average age of the products had declined in an average in 2003 as compared to 2002 which is necessary for the TQM Phase III Certification for which the Kaladera plant was striving. The recommendations were based on a case to case basis of various distributors and retailers and follow up action was also taken on various occasions.RECCOMENDATIONS After the completion of two months on the project the above findings were presented to the officials of Coca-Cola along with various recommendations based on the findings of the project.
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