Professional Documents
Culture Documents
The history of Nokia goes back to 1865. That was when Fredrik Idestam built a wood
pulp mill on the banks of the Tammerkoski rapids, in southern Finland. A few years
later, he built a second mill by the Nokianvirta river – the place that gave Nokia its
name.
It was a great success. Idestam’s invention won a bronze medal at the Paris World
Exposition in 1867, and he is considered to be the father of Finland’s paper industry.
The Nokianvirta river is named after a dark, furry animal that was locally known as the
nokia – a type of marten.
Russian connection
His knowledge of the Russian language and culture, as well as his industry
connections, proved crucial when Finnish Cable Works started exporting products to the
Soviet Union after the Second World War.
Award-winning athlete
Weckman was also a world-class light-heavyweight wrestler and Finland’s first Olympic
Gold medalist.
• He won the wrestling World Championship in 1905
• He won Olympic gold medals in wrestling at the 1906 Games in Athens and the
1908 Games in London
Finnish Cable Works supplied cables to the Soviet Union as part of Finland’s war
reparations after WWII. This gave the company a good foothold for later trade.
Finnish Cable Works, already working closely with Nokia Ab and Finnish Rubber
Works, branched out into electronics in the 1960s.
In 1962, it made its first electronic device in-house: a pulse analyzer designed for use in
nuclear power plants.
The company’s involvement with telecommunications systems also began in the 60s,
and it 1963 it started to develop radio telephones for the army and the emergency
services.
The electronics department went on to sell mainframe computers and run a computer
center to cater for the company’s IT needs.
Changing times
Nokia would eventually leave consumer electronics behind in the 1990s. But the
telecommunications expertise it developed from the 1960s onwards would become the
core of its future work.
• Nokia Ab
• Finnish Cable Works
• Finnish Rubber Works
The companies, which had been jointly owned since 1922, officially merged in 1967. At
the time, Nokia Ab was the smallest of the three.
• rubber
• cable
• forestry
• electronics
• power generation
Each business had its own director who reported to the first Nokia Corporation President,
Björn Westerlund. As the president of Finnish Cable Works, he had been responsible
for setting up the company’s first electronics department, sowing the seeds of Nokia’s
future in telecommunications.
A new era for mobile phones began in 1981, with the launch of the Nordic Mobile
Telephone (NMT) service.
Initially spanning several Nordic countries, the service was the world’s first
international cellular network. It was also the first to allow international roaming,
and caught on fast both inside and outside Europe.
Mobile explosion
With the introduction of the NMT standard, the mobile phone industry began to expand
rapidly.
Nokia soon introduced the first car phones to the network. The Mobira 450 car phone
came in 1982, followed by the portable in 1986. By this time the company was also
providing base stations and switches for NMT network operators.
As Nokia’s telecommunications business took off, its cable and rubber businesses were
still going strong. One of the great successes of the early 1970s was the Kontio – a
rubber boot that was available in different colors and proved a big hit with all age groups.
On July 1, 1991, Finnish Prime Minister Harri Holkeri made the world’s first GSM call,
using Nokia equipment.
It was an appropriate choice. From the start, Nokia was one of the key developers of
GSM technology. Its expertise in the new standard, coupled with the deregulation of
European telecommunications markets in the 1980s and 1990s, was to be the
cornerstone of its international success.
What is GSM?
The Global System for Mobile communications (GSM) was adopted in 1987 as the
European standard for digital mobile technology. This second generation mobile
technology could carry data as well as voice traffic.
GSM’s high-quality voice calls, easy international roaming and support for new services
like text messaging (SMS) laid the foundations for a worldwide boom in mobile phone
use.
Nokia was in the vanguard of GSM’s development, delivering its first GSM network to
the Finnish company Radiolinja in 1989. Nokia launched its first digital handheld GSM
phone, the Nokia 1011, in 1992.
By the end of the 1990s, Nokia had supplied GSM systems to more than 90 operators
all over the world.
Nokia was the first manufacturer to make a series of handheld portable phones for all
major digital standards, including TDMA, PCN and Japan Digital, as well as GSM.
MOBILE REVOLUTION
When Jorma Ollila became President and CEO of Nokia in 1992, the company made a
crucial strategic decision: to focus on telecommunications and move out of its other
businesses.
During the 1990s, rubber, cable and consumer electronics divisions were gradually sold
as the company moved to concentrate on communications.
The strategy was to prove a big success, as Jorma Ollila’s long-term vision propelled
Nokia onto the world stage.
The Nokia Tune is probably one of the most frequently played pieces of music in the
world.
The company introduced it as a ringtone in 1994 with the Nokia 2100 series, which went
on to sell 20 million phones worldwide. Nokia’s target had been 400,000.
The tune comes from a classical guitar work called Gran Vals, composed by Francisco
Tarrega in the 19th century.
Ringtones have come a long way since 1994, and new phones offer dozens of choices in
a variety of formats. With the right phone, you can even create your own.
In 1997, everybody knew their Snake high score. The addictive game was launched on
the Nokia 6110 and is rightly considered a classic.
Snake and its successors are now available on an estimated 350 million mobile phones.
A new version of the game was created for the N-Gage platform in 2005. You can
download it for free and share it over your phone’s Bluetooth wireless connection.
Expanding markets
For most of its history the company had exported to Europe, other Nordic countries and
the Soviet Union. As late as 1991, more than a quarter of its turnover still came from
sales in Finland.
But after the strategic change of 1992, Nokia saw a huge increase in sales to North
America, South America and Asia.
Soaring sales
The 1990s also saw unparalleled growth in global sales. Between 1996 and 2001,
Nokia’s turnover increased almost fivefold from EUR 6.5 billion to EUR 31 billion.
The launch of 3G ("third generation") technology meant mobiles would never be the
same again.
Nokia launched its first 3G phone, the Nokia 6650, in 2002. A vintage year for
innovation, 2002 also saw the launch of Nokia’s first phone with a built-in camera, the
Nokia 7650, and its first video capture phone, the Nokia 3650.
Expanding possibilities
With 3G, mobiles can do much more than just make calls. 3G means you can use your
phone to:
• download music
• make video calls
• watch TV on the move
• browse the web2003: Nokia launches the N-Gage
Mobile gaming goes multiplayer with the N-Gage.
A new generation of multimedia devices was born in 2005 with the launch of the Nokia
Nseries.
The easy-to-use devices combine state-of-the-art technology with stylish design, creating
complete entertainment and communication packages.
Whether it’s taking your music collection mobile, shooting and editing feature-length
video or watching TV
World leader
Today, Nokia is still the world’s number one manufacturer of mobile phones, and one
of the leading makers of mobile networks.
A new President
In 2006, Olli-Pekka Kallasvuo, formerly Nokia’s Chief Financial Officer, took over as
CEO from Jorma Ollila, who became chairman of Nokia’s Board of Directors.
The next step in Nokia’s continuing evolution is already under way. In June 2006, Nokia
and Siemens announced plans to merge Nokia’s networks business and the carrier-related
operations of Siemens into a new company, to be called Nokia Siemens Networks.
Nokia’s future
As mobile usage grows in the world’s emerging markets, Nokia will continue to develop
affordable mobile devices that can contribute to increased economic growth and
quality of life.
2007
Nokia recognized as 5th most valued brand in the world. Nokia Siemens Networks
commences operations. Nokia launches Ovi, its new internet services brand.
2008
Nokia's three mobile device business groups and the supporting horizontal groups are
replaced by an integrated business segment, Devices & Services.