Press Release For Immediate Publication

Mahindra launches the ‘Xylo Celebration Edition’

February 20 2011, Mumbai: Mahindra & Mahindra Ltd., one of India’s leading automobile companies
and the market leader in utility vehicles, today announced the launch of the Xylo Celebration Edition, to
celebrate its 2nd anniversary. Targeted at the connoisseurs of luxury, the Xylo Celebration Edition has an
executive look and feel and is priced at Rs.9.06 lacs (Ex-showroom Delhi, BS4). A true celebration of
comfort and luxury, the Xylo Celebration Edition retains its exclusivity with only 1000 vehicles being
rolled out.

Available in special Walnut Brown colour, the Xylo Celebration Edition promises to pamper ones senses
with its special luxury amenities and premium interiors and upholstery. The exterior is further enhanced
with the stunning body graphics and a specially designed crest emblem on the C Pillar, tail gate and IP,
the latter making a fitting badge of honour. In addition the exciting blue vision lamps and ski rack add a
dash of style to this popular and successful MPV.

Specially designed Crest Emblem Walnut Brown Colour & Designer Body Graphics

The smart exterior of the vehicle is further complemented by its plush interiors. The high gloss finish
centre bezel, IP appliqués, arm rest, door trims and gear knob insert adds to the executive style
statement. Further the rich imported Italian leather upholstery in the seats along with centre panel in
perforated finish and saddle stitch, heighten the style quotient. And it is not just the seats; even the
steering wheel and gear knob are wrapped in Italian leather to enhance the interiors, add a touch of
class and make the customer feel pampered. A customized Inverter with a 3-pin plug point at the center
console has been introduced that gives the added utility to the Customers.
 Genuine Italian Leather Seats Leather wrapped Steering Wheel Leather wrapped Gear Knob

Celebration Edition Badging High Gloss Dark Chocolate Wood Finish Customized Inverter with a 3-pin plug point &
USB port

Speaking on the Xylo Celebration Edition, Mr. Vivek Nayer, Senior Vice President, Marketing,
Automotive Division, Mahindra & Mahindra Ltd. said, “With its executive, classy appearance and plush
interiors, I am sure that the Xylo Celebration Edition will be an instant hit with the customer. An
unmitigated success in the MPV segment since its launch, the Xylo has kept up the momentum even on
its 2nd year and today we are celebrating with this Celebration edition. I am sure that this limited edition
will create a new benchmark in class and exclusivity. Equipped with premium leather, special finishes
and trimmings, this limited edition of the ever popular Xylo will appeal to the connoisseurs of luxury and
class.”

Other additional features include a long list of safety and security features such as the ABS (Anti lock
braking System), keeping the vehicle totally in control while braking hard on slippery surfaces. Further
the unique flat bed front seats allows one to recline to degrees otherwise unheard of in other vehicles is
another notable feature in the Xylo Celebration Edition, making it an MPV of choice.

Perhaps the most complete car with luxury comforts to enter the Indian market, the Mahindra Xylo has
been a runaway success since its launch in January 2009. In addition to its fuel efficiency, the Mahindra
Xylo boasts a wide array of unique features including Digital Drive Assist System (DDAS), foldable flight
trays, Reverse Park assist and surround cool dual ACs – leading its customers to perceive it as an ideal
alternative to premium sedans.
Style, luxurious space and comfort for long drives

The XYLO’s value proposition of style, luxurious space and comfort continues with the Celebration
Edition. Sleek contours coupled with structured edges and the signature Mahindra front grille give the
XYLO the sophistication of a sedan and the aggressive stance of an SUV. The strong curves on the bonnet
and fenders add to the car’s stature. Body side cladding with chrome rails and rear lamp clusters with
well defined edges add oodles of panache to the car’s design. Stylish clear lens headlamps add to the
car’s cool quotient.

About The Mahindra Group

The Mahindra Group focuses on enabling people to rise. Mahindra operates in the key industries that
drive economic growth, enjoying a leadership position in tractors, utility vehicles, information
technology, and vacation ownership. Mahindra has a presence in the automotive industry, agribusiness,
aerospace, components, consulting services, defense, energy, finance and insurance, industrial
equipment, logistics, real estate, retail, steel, and two wheelers. A US $7.1 billion multinational group
based in Mumbai, India, Mahindra employs more than 112,000 people in over 79 countries. In 2010,
Mahindra was named among the Forbes Asian Fab 50 and the Credit Suisse Great Brands of
Tomorrow. Its flagship company Mahindra & Mahindra Limited has recently earned the distinction of
being the only Indian automobile manufacturer to feature in the top 10 list of the Carbon
Disclosure Leadership Index in India,- 2010, created by the Carbon Disclosure Project (CDP). For more
information, visit www.mahindra.com

For further information, please contact:

Ms. Roma Balwani

Senior Vice President & Group Head, Corporate Communications

Mahindra & Mahindra Ltd

Phone: (+91-22) 2490 1441

Fax: (+91-22) 2490 0830

Email: balwani.roma@mahindra.com