Pureit is the world¶s most advanced in-home water purifier. Pureit, a breakthrough offering of Hindustan Unilever (HUL), provides complete protection from all waterborne diseases, unmatched convenience and affordability. Pureit¶s unique Germ kill Battery technology kills all harmful viruses and bacteria and removes parasites and pesticide impurities, giving you water that is "as safe as boiled water". It assures your family 100% protection from all water-borne diseases like jaundice, diarrhea, typhoid and cholera. What¶s more, it doesn¶t need gas, electricity or continuous tap water supply. Pureit not only renders water micro-biologically safe, but also makes the water clear, odourless and good-tasting. Pureit does not leave any residual chlorine in the output water. The output water from Pureit meets stringent criteria for microbiologically safe drinking water, from one of the toughest regulatory agencies in the USA, EPA (Environmental Protection Agency). The performance of Pureit has also been tested by leading scientific and medical institutions in India and abroad. This patented technological breakthrough has been developed by HUL. This state-of ±the-art engineering developed by a team of over 100 Indian and international experts from HUL and Unilever Research Centres has made Pureit possible at the consumer price of just Rs. 2000 Pureit runs with a unique µGerm kill Battery Kit¶Œ that typically lasts for 1500 litres* of water. The µGerm kill Battery Kit¶Œis priced at Rs.365. This means consumers will get 4 litres of water that is µas safe as boiled water¶ Œ for just one rupee, which works out to an extremely affordable 24 paisa per litre. Pureit in-home purification system uses a 4 stage purification process to deliver ³as safe as boiled water´ without the use of electricity and pressurized tap water. Pureit purifies the input drinking water in four stages, namely;


1. Micro-fibre Mesh TM - Removes visible dirt 2. Compact Carbon Trap impurities 3. Germ kill Processor TM ± uses 'programmed chlorine release chlorine technology' and its stored germ kill process targets and kills harmful virus and bacteria 4. Polisher

- removes remaining dirt, harmful parasites & pesticide

± removes residual chlorine and all disinfectant by-products, giving clear

odourless and great tasting water 5. Battery Life Indicator - Ensures total safety because when the germkill power is exhausted, the indicator turns red, warning you to replace the battery Advanced Auto-Switch off - In case, the battery is not changed when it turns fully red, as an additional assurance of safety, the advanced Auto-Switch off will automatically switch-off the flow of water. Protect your loved ones with a Pureit today!

You can ask for a free home demonstration of Pureit. A trained Pureit Water Expert will visit your home and give you a detailed demonstration of how Pureit works.


3. Our purpose in unilever was to meet the everyday needs of people everywhere to anticipate the aspirations of our consumers and customers and to respond creatively and competitively with brands products and services which raise the quality of life. flats. To fulfil these objectives in our summer training we were guided by our external guide and he has sent us in different place of Raipur city to promote Pureit water filter and to get the information regarding the persons who wants to purchase water purifier. 4. I believe that to succeed requires the highest standards of corporate behaviour towards our customers and the societies and the world in which we live. home and talks with residents who show their interest to purchase and then we note their name and contact number. So that we can able to contact them again. To determine the customer¶s satisfaction regarding Pureit water filter. To determine the factors influencing the choice of customers regarding Pureit water filter. To know the perception of customers regarding Pureit water filter. 4 .OBJECTIVES 1. The main objective of this calling was to reach out to the customers and give information about safe drinking water habits within the customers and give information about the pureit water purification device and its usability with the customer. We used to go societies. 2. To Sell the Pureit water filter in the market and to do door to door marketing.


With it. embossed with the words "Made in England by Lever Brothers". In 1931. look good and get more out of life with brands and services that are good for them and good for others. Soon after followed Lifebuoy in 1895 and other famous brands like Pears. touching the lives of two out of three Indians with over 20 distinct categories in Home & Personal Care Products and Foods & Beverages.523 crores (for the financial year 2009 . Lux and Vim. The company was ranked number one in the Asia-Pacific region and in India. began an era of marketing branded Fast Moving Consumer Goods (FMCG). is to help people feel good.000 PWE¶S. The company¶s Turnover is Rs. one of the world¶s leading suppliers of fast moving consumer goods with strong local roots in more than 100 countries across the globe with annual sales of about ¼40 billion in 2009 Unilever has about 52% shareholding in HUL.400 managers. being the first among the foreign subsidiaries to do so. The mission that inspires HUL's more than 15. These three companies merged to form HUL in November 1956. in partnership with Fortune magazine and the RBL Group. followed by Lever Brothers India Limited (1933) and United Traders Limited (1935). In the summer of 1888. 6 . Hindustan Vanaspati Manufacturing Company. which holds about 52 % of the equity.Hindustan Unilever Limited (HUL) is India's largest Fast Moving Consumer Goods Company. 17.2010) HUL is a subsidiary of Unilever. including over 1. Unilever set up its first Indian subsidiary. Hindustan Unilever was recently rated among the top four companies globally in the list of ³Global Top Companies for Leaders´ by a study sponsored by Hewitt Associates. HUL offered 10% of its equity to the Indian public. visitors to the Kolkata harbour noticed crates full of Sunlight soap bars. Vanaspati was launched in 1918 and the famous Dalda brand came to the market in 1937. It is a mission HUL shares with its parent company. Unilever.

the erstwhile Tata Oil Mills Company (TOMCO) merged with HUL. HUL has also set up a subsidiary in Nepal. effective from April 1. 7 . always in line with Indian opinions and aspirations. HUL has vigorously responded to the stimulus of economic growth. Simultaneously. Removal of the regulatory framework allowed the company to explore every single product and opportunity segment. Unilever Nepal Limited (UNL). In one of the most visible and talked about events of India's corporate history. HUL and yet another Tata company. HUL formed a 50:50 joint venture with the US-based Kimberly Clark Corporation in 1994. Since the very early years. Subsequently in 1998. deregulation permitted alliances. In 1996.675 individual shareholders and financial institutions. Lakme Limited sold its brands to HUL and divested its 50% stake in the joint venture to the company. to market Lakme's market-leading cosmetics and other appropriate products of both the companies. Brooke Bond joined the Unilever fold in 1984 through an international acquisition. without any constraints on production capacity. India Limited was formed. The growth process has been accompanied by judicious diversification. Pond's (India) Limited had been present in India since 1947. and its factory represents the largest manufacturing investment in the Himalayan kingdom. 1993. the company had launched Red Label tea in the country. The UNL factory manufactures HUL's products like Soaps.Unilever now holds 52. acquisitions and mergers. The rest of the shareholding is distributed among about 360. Detergents and Personal Products both for the domestic market and exports to India. In 1912. Unilever acquired Lipton in 1972 and in 1977 Lipton Tea (India) Limited was incorporated. Kimberly-Clark Lever Ltd.10% equity in the company. Brooke Bond & Co. The liberalisation of the Indian economy. The erstwhile Lipton's links with India were forged in 1898. clearly marked an inflexion in HUL's and the Group's growth curve. It joined the Unilever fold through an international acquisition of Chesebrough Pond's USA in 1986. The erstwhile Brooke Bond's presence in India dates back to 1900. Lakme Limited. Lakme Unilever Limited. which markets Huggies Diapers and Kotex Sanitary Pads. started in 1991. By 1903. formed a 50:50 joint venture.

in a historic step.000 villages across 15 states and reaching to over 3 million homes.The 1990s also witnessed a string of crucial mergers. Finally. The two also had a common management pool and a technology base. with effect from January 1. It is a rural initiative that targets small villages populated by less than 5000 individuals. two plantation companies of Unilever. benefits from scale economies both in domestic and export markets and enable it to fund investments required for aggressively building new categories. In January 2000. Speciality Chemicals and Exports businesses. Tea Estates and Doom Dooma. 8 . it acquired the Kissan business from the UB Group and the Dollops Ice-cream business from Cadbury India.000 Shakti entrepreneurs covering over 100. Project Shakti was started in 2001. acquisitions and alliances on the Foods and Beverages front. the erstwhile Brooke Bond acquired Kothari General Foods. HUL acquired the government's remaining stake in Modern Foods. The two companies had significant overlaps in Personal Products. Brooke Bond India and Lipton India merged to form Brooke Bond Lipton India Limited (BBLIL). 1994 witnessed BBLIL launching the Wall's range of Frozen Desserts. The internal restructuring culminated in the merger of Pond's (India) Limited (PIL) with HUL in 1998. HUL's entry into Bread is a strategic extension of the company's wheat business. the government decided to award 74 per cent equity in Modern Foods to HUL. It is a unique win-win initiative that catalyses rural affluence even as it benefits business. In 1993. the company entered into a strategic alliance with the Kwality Ice-cream Group families and in 1995 the Milk food 100% Ice-cream marketing and distribution rights too were acquired. with significant interests in Instant Coffee. Currently. BBLIL merged with HUL. were merged with Brooke Bond. In 1992. besides a common distribution system since 1993 for Personal Products. In 2002. a leader in value added Marine Products exports. enabling greater focus and ensuring synergy in the traditional Beverages business. thereby beginning the divestment of government equity in public sector undertakings (PSU) to private sector partners. there are over 45. HUL acquired the Cooked Shrimp and Pasteurised Crabmeat business of the Amalgam Group of Companies. Then in 1994. In 2003. By the end of the year. 1996. HUL launched a slew of new business initiatives in the early part of 2000¶s. As a measure of backward integration. The amalgamation was done to ensure for the Group.

000 crore sales mark the same year followed by Wheel which crossed the Rs.2. the Company name was formally changed to Hindustan Unilever Limited after receiving the approval of share holders during the 74th AGM on 18 May 2007. Hindustan Unilever Network. HUL made its foray into Ayurvedic health & beauty centre category with the Ayush product range and Ayush Therapy Centres. Brooke Bond and Surf Excel breached the the Rs 1. Direct to home business was launched in 2003 and this was followed by the launch of µPureit¶ water purifier in 2004. On 17th October 2008. In 2007. 000 crore sales milestone in 2008. HUL completed 75 years of corporate existence in India. 9 .In 2002.


and planning for any changes that improved task performance requires in addition to training. The process starts with an identification of the circumstances requiring more efficient performance. The author has also put forward some suggestions for increasing the effectiveness of the training that will help the organization to step into a bright future. The training procedure comprises of three phases: Phase 1: Pre-training: . The success of business operations depends upon the ups and downs of the employee performances. Hence the HR managers started looking for the methods to boost the performance and efficiency of its workforce to carry out the work today and to train them for meeting tomorrow¶s goal.WHAT DO WE MEAN BY TRANING AND EFFECTIVENESS? Training is an important factor in all firm¶s business strategy. A firm¶s concern prior to training lie primarily in four areas: Clarifying the precise objectives of training and what the organization expects to make use of the participants after train ing.This may also be called as the preparation phase. building favourable expectations and inspiration in the participants before training. The article elucidates the impact of an effective training programme on the career growth and development of PWE¶S. When the organization is implementing a training programme. 11 . not a destination. selection of appropriate participants. The vital objective of training is to build up right ability and capability in the labour force so that they can perform to meet the needs. there should be an ideal forum on which the evaluation scheme can be build and assessment of effectiveness of training and development activities can be done. Training is effective only if it produces desired outcome. Training programmes had developed many years back. Training and development practices should boost up performance and develop the skills. knowledge and expertise of the PWE¶S. but firms don¶t assess the impact of training programme over the PWE¶S all the time. Training and DevelopmentIntensifying business performance is an expedition. but now-a-days. wants and expected returns of the employer. it became a crucial factor in companies with certain objectives in mind.

On the other hand.During the course of the training. which measures the cost of raising a student¶s skill by one unit. Assessment of Training. The newly acquired skills and knowledge undergo modification to fit the work condition. But the main reason remains. Let¶s look at the skill-point base. they may step into a quagmire of distrust. It is determined by comparing post-test scores with pre-test scores and then measuring the net change. today. All these problems spotted can be tackled by providing an effective training programme to the right employee and at the right point of time. Participants may find their organizations offering support to use the training and also the support for continuing contact with the training institution. for sure. More effective behaviour of people on the job is the prime objective of the training process conducted by an organization as a whole.This may be called as the ³follow up´ phase. trainees explore in a training situation what interests them. There is no guarantee that the participants will in fact learn what they have chosen." This is dangerously wrong! Let me explain! The difference between a pre-test score and a post-test score can be for many reasons. When the trainees go back to job after attending the training.Phase 2: Training: . Phase 3: Post-Training: . requires training when he is found to be not capable enough to meet the goals of the organization and when there is a gap between the current performance and expected performance. Training Effectiveness The effectiveness of training is a measurement of learning. monotonous management or any other personal and official issues. An employee. expend large amount of money on imparting training and development practices. they should analyze the need for conducting training to the workforce. participants focus their attention on the new impressions that seem useful. a practice of adapting change begins for each one participated. There are chances in which firms can make mistakes if they are not assessing the training needs. There are several methods to measure this²on a per-student basis. and a training institution¶s basic task is to offer the required opportunities.What is the Need? Corporate. on a per-³skill point´ base or on a per-dollar basis. But prior to spending such vast amount. Meagreness in recital occurs due to the lack of sufficient knowledge and expertise. thought-provoking and engaging. several 12 .

Generally effectiveness measures are defined in terms of the extent to which a set of objectives are's about OUTCOMES that favour the customer and the shareholder . Taking a similar theme I suggest training efficiency can be measured several ways PRE. but fail to put it to require use and the required outcomes are not's a measure of learning! You can learn everything required.of which may actually apply together.yes. Training in organisations is ALMOST ALWAYS about achieving a better performance or capability than is currently available .you cannot say WHY they are like this. Without any root cause analysis to identify the causal links between the different scores (pre-test and post-test) all you can truthfully say about this situation is that the pre-test scores were X and the post-test scores were Y . And they are given full training on the ODPEC process of direct selling of the product this process is explained below: 13 .and this is where evaluation practitioners get in to bother .you have to have PROOF when the CFO and CEO ask for it CORRELATION IS NOT CAUSATION!!! A measurement of learning is not training effectiveness . just that you haven't demonstrated one .it's not about learning . and demos of the product is also given to them in the class room.TRAINING GIVEN TO PWE: Model 1: µTrained Hiring¶ led by Career Launcher Program Duration: 30 days (15 days Classroom training + 15 days OJT) CLASS ROOM TRAINING In this period of 15days they are given full knowledge of the product and many tests are taken through cases. (Training) efficiency is generally defined as the number of units output for the number of units input.that's a bonus (in my humble opinion!). even if you follow Kirkpatrick or Phillips' approach . It would be quite easy to have a large overlap here with efficiency measures. This does NOT mean there is no link. live selling.

So this is where opening the call plays a significant role. Can we have a mock session?? (Make at least 5 PWEs with different LOS to do mock opening and ask the others to observe and tell what went right/wrong and if they were the customers whether they will allow this PWE inside for further discussion) 14 ..ODPEC y O ± OPENING A CALL y D ± DEVELOPING THE NEED y P ± PRESENTING A SOLUTION y E ± ELIMINATING DOUBTS y C ± CLOSING THE SALE OPENING THE CALL: What is the importance of opening the call? What would be its outcome?? Are the customers compelled to allow all sales persons into their homes?? There would be at least 3-5 sales persons knocking their doors for one or the other product. 1 out of every 10 customers convert into a prospect. Is this uniform with all PWEs?? We have PWEs who make 35 contacts and are able to generate 6 hot prospects but there are PWEs who make 60 contacts but manage to get only 2-3 hot prospects. So why should the customer allow US? We say if we make 60 contacts we will be able to get 6 demos. i.e.

DO¶s Good Morning Madam!! I am Firoz sabir coming from Pureit. Hindustan Lever Limited the makers of Surf. Cholera.2. Hamam. It is ³MAN´ M ± Money A ± Authority N ± Need ³A person will buy a product if he has the money. and Ponds etc. ³You could use one of the below Attention Grabbing Statements´ I am here to tell you how you could get 5 liters of as safe as boiled water for just Re.1 15 . Diarrhea (OR) I am here to tell you as to how you could get as safe as boiled water without hassles of boiling. That is why we say Developing the need is important as it plays a vital role in the decision making process. power and continuous supply of tap water May I know what water you use for drinking purposes?? Developing the Need: Why should we develop the needs of a customer?? There are 3 components which makes a person to buy a product. Is there a need for pure drinking water in Raipur City? Do people in Raipur City face problems in getting safe drinking water? Are there many cases of water borne diseases in Raipur City? NEED CURRENT METHOD PROPOSED SOLUTION Figure.1/(OR) I am here to tell you as to how you could safeguard your family from waterborne diseases like Typhoid. the authority to buy and also has a need for it´.

For Example. smell. how many days will your gas last? 6. We need to give a demonstration.There is a need and right now they are following one method or the other to achieve their need. excess chlorine present in the water Advantage ± Excess chlorine content is hazardous to health. Feature . How many days once you change your gas? 5. the problems faced in the current method and give a solution? There could be different types of need bases questions depending on the type of drinking water they use. The capacity is 18 lts. Let¶s take a common example of a customer who boils water. How do we make them feel that we are here to identify their needs. NEED BASED QUESTIONS: 1. Proposing the Solution: Normal scenario what happens?? We start off with opening our demo kits and start of with saying this is Hindustan lever Pureit. but also we need to give them the Feature Advantage Benefit. Sometimes piped water will have unwanted color and smell and when you boil also this would not go. your drinking will not even have 0% chlorine content. What do you think could be your approximate saving on this? After making them self analyze their needs and the problems they are facing thereof we need to start off with proposing a solution to them. What time of the day you boil water? 3. but polisher will make sure the unwanted color and smell is removed. If you are not boiling for example. How much time you boil the water? 4. Top chamber«« Customers will buy only when they feel that we are not there to sell but to give them a solution to their existing problems.Removes unwanted color. Benefit ± You could enjoy crystal clear drinking water which is free from unwanted color and smell and excess chlorine 16 . How many times you boil water in a day? 2. we talk about Polisher.

Sir. so that he needs to pay only Rs.300/. Which one would you like to go for? 2. We should be able to identify such signals which will lead to a definite sale. Closing Statements: 1. Can we deliver the product today so that you can start getting its benefit immediately? If the customer has not made a decision you could talk about installment scheme. Our mode of payment can be through Cash/Cheque/Credit card? How would you like to make the payment? 3.towards down payment and balance in installments. usage and the advantages thereof Any doubt clear it Closing the Sale: We need to keep our eyes and ears open to get any kind of buying signals.Eliminating Doubts: Ask if there is any doubt the customer has about the product. If we do all these 100% picture perfect we would be able crack good sales through cold calls!! Happy Selling!! POST-TRAINING GIVEN TO PWE: Model 2: µProject Trainee Program Duration: 30 days (8 days of standard induction + 22 days of OJT) INDUCTION PROGRAM FOR PWE (8 DAYS): 17 . It could be verbal as well as non verbal. Pureit comes in 2 colors Burgundy and Royal Blue.

large or small. location of the cafeteria. precision. etc. casual/sick leave policy. Flexible and interesting Employee centred Meets equal opportunities requirements 18 . The aim of the induction process is to help new PWE¶S make a smooth. dress code.Induction is a process of familiarizing the new recruits to the organization functioning so that they become productive in the least possible time. Terminology. Every business. holiday routine. needs a well-planned induction process. and are able to assimilate. they are a means of honing the workforce to greater efficiency. and perfection. Health and Safety. Induction training is all about the basics as well like: shift timings. glossary. Organization overview and structure etc. without being overwhelming or diverting them from the essential process of integration into a team. jargon. The Process The term 'induction' is generally used to describe the whole process whereby PWE¶S blend in or acclimatize to their new jobs. positive adjustment to the workplace. A successful induction process has three objectives Helps new PWE¶S settle in Helps new PWE¶S comprehend their responsibilities and what is expected of them Ensures the employer receives the benefit of the new employee as quickly as possible An induction process should also be. The induction process has to provide all the information that new PWE¶S and others need. Induction enables the new employee to gain familiarity with the work environment and to acquire a sense of belonging that will build a commitment to the organization. definitions of local terms.

corporate social responsibility and the job they're required to do. Research has shown that a well planned induction program increase staff retention.Demonstration / instruction. values and philosophy.Job rotation .g. this makes it an ideal occasion to reinforce their decision to come and work for you. a graduate management trainee might spend periods in several different departments) 19 . After induction of PWE they are given field knowledge by (OJT) on job training to PWE which is explain as given below: ON THE JOB TRAINING (22 DAYS): As the name implies. An induction process is not simply for new PWE¶S.where the trainee is given several jobs in succession. showing the trainee how to do the job . integrity. and then settled in speedily and comfortably in a constructive role. The most common methods of on the job training are: . on the job training involves PWE¶S training at their place or work.Coaching . The purpose of induction is to ensure the effective integration of staff into the organization for the benefit of both parties. An effective induction process shortens the time it takes to get the new employee to settle down. ethics.The Need for Induction Recruitment is an expensive business as it takes time. New PWE¶S also need to understand the organization's goals. Efficiently organized and delivered induction training will be your new PWE¶S' first proper impression of you and your enterprise. personnel practices. The same benefits can be received by staff who have been promoted or transferred or those who have returned from a long period of absence.a more intensive method of training that involves a close working relationship between an experienced employee and the trainee . money and effort to find the right people to join your company. to gain experience of a wide range of activities (e. A well conducted induction ensures new hires are retained.

as the employee is still working as they are learning .PWE¶S join a project team . this confidence would allow them to work at a higher standard and ultimately be more productive . Most successful project teams are "multi-disciplinary" Advantages of on the job training .PWE¶S may feel more at ease being taught or supervised by people they know rather than complete strangers at an external training course ..Training "on-the-job" provides an opportunity to get to know staff they might not normally talk to Disadvantages of on the job training . unless the trainer has the skills and knowledge to train. with equipment they are familiar with and people they know can help they gain direct experience to a standard approved by the employer .PWE¶S may find that they have more confidence if they are supervised and guided as they feel they are doing the job right .which gives them exposure to other parts of the business and allow them to take part in new activities. this would mean that the training will not be done to a sufficient standard 20 .i.Less disruptive to the business . PWE¶S are not away from work .Managers or supervisors can assess improvement and progress over a period of time and this makes it easier to identify a problem intervene and resolve problems quickly .On the job training is also productive.Training an employee in their own working environment.As training progresses and the employee begins to feel more confident.e.Teaching or coaching is a specialist skill in itself.Generally more cost effective .Projects .

The trainer may not be given the time to spend with the employee to teach them properly.2 21 .The trainer may possess bad habits and pass these on to the trainee CAREER LAUNCHER OF PWE: This can be explained as given below diagram. which would mean substandard training has been achieved and learning has only been half done .. 15 days o class room training Min scoring of 70% marks in roduct Knowledge 15 days of on job training Minimum of 3 sales 80% attendance Final Evaluation Pwe's Figure 2.


Primary Data was crucial to know various customers and past consumer views about bikes and to calculate the market share of this brand in regards to other brands. which are selected a fresh and thus happen to be original in character. ‡To determine the frequency with which something occurs or with which it is associated with something else. It is necessary for the researcher to know not only the research methods or techniques but also the methodology. Studies with this object in view are known as descriptive research studies. as following:‡ To gain familiarity with a phenomenon or to achieve new insights into it. DATA SOURCE Research included gathering both Primary and Secondary data. Choose for investigation because a problem well defined is half solved. Studies with this object in view are known as diagnostic research studies. Primary data is the first hand data. Purpose but the research objectives can be listed into a number of broad categories. Studies with this object in view are termed as exploratory or formulate research studies. objectives were selected and the set on the base of these objectives. That was the reason that at most care was taken while defining various parameters of the problem. In it we study the various steps that are generally adopted by a researcher in studying his research problem along with the logic behind them. ‡ To portray accurately the characteristics of a particular individual. It may be understood as a science of studying how research is done scientifically. A questionnaire was designed major emphasis of which was gathering new ideas or insight so as to determine and bind out solution to the problems. It is well known fact that the most important step in marketing research process is to define the problem.Research methodology is a way to systematically solve the research problem. situation or a group. After giving through brain storming session. 23 .

Secondary data are those which have been collected by someone else and which already have been passed through statistical process. magazines and companies web sites. SAMPLING UNIT It gives the target population that will be sampled. Secondary data has been taken from internet.). Target population is well identified and various methods like personal interviews and telephone interviews are employed.G. SCOPE My project was based on the Sales and Marketing Strategy of Pureit Water filters and data was taken in the City Raipur only. RESEARCH APPROACH The research approach was used survey method which is a widely used method f or data collection and best suited for descriptive type of research survey includes research instrument like questionnaire which can be structured and unstructured. 24 . DATA COMPLETION AND ANALYSIS After the data has been collected. it was tabulated and findings of the project were presented followed by analysis and interpretation to reach certain conclusions. This research was carried in Raipur CITY (C. newspaper.

STRENGTHS Price of the device is economical. THREATS y y y y Compition from Tata swach. acuagard (acuashure) others. No discounts and offers are given. weaknesses. Good TV advertisement.SWOT ANALYSIS Let¶s analyze the position of pureit water purifier in the current market set-up. Need to improve the sales and distribution of the product. High performance products across all categories. Less manpower in the zone. Dos not require electricity which is lead to energy saving. OPPORTUNITIES 25 . Price related to others is high. Easy to handle and to maintain the device. They are offering better purifiers (Multistage Purifiers). threats and opportunities available. No kind of product innovation. evaluating its strengths. Widespread distribution network. y y y y y y WEAKNESSES y y y y y Poor after sale services. Need to improve local channel advertisement.

y This product can penetrate in the rural market. y A new and open segment for the product. CHAPTER ± IV RESULT & DISCUSSION 26 . y Economical in price can give a wide area for the product sales.

The information given to you is sufficient to you? Very Good Bad 9% Good Average Ave age 33% ¤ Figure4.2 27 ¤ Ve y bad 11% Ve y good 20%   Bad Very Bad   Good 27% .1 So we can say t at training to t e PWE are satisfied wit knowledge given to t em. Q2. Do you li Very Good t & INTE process of trai i Good Ve y bad 5% Bad 15% Ave ge 25% £     ETATION gi en to you by t e trainer? Average Bad Very Bad PE T AINING QUE TIONS Ve y ood 35% ¡ Good 0% ¢ Figure4.ANAL Q1.

3 Yes they like demos and case give to them help them to get real situation and analysed the working condition. Do you like environment provide her for training is? Very Good ¦ Good Ve y bad 8% Bad 7% Average Bad Very Bad Good 25% ¦ Ave age 15% ¦ Ve y good 45% 28 . Q3. Case study and demo given to you for your knowledgeare sufficient? Very Good Good Average Bad Very Bad Ve y bad 6% Bad 24% ¥ ¥ Ve y good 16% Ave age 10% ¥ Good 44% Figure4.Many of the PWE are in average so they need to get more information from the trainer. Q4.

4 PWE trainees like the condition provided by the company. OJT (ON THE JOB TRAINING) is good for your training? Very Good Good Average Bad Very Bad 15% 11% 40% 15% 19% Figure4.5 40% are agreed that OJT help them to get more practical knowledge.Figure4. POST T AINING QUESTIONS Q1. Q5. The training given to you help in selling? Very Good Good Average Chart Title 8% 2% 13% 50% § § Ve y good § Good Ave age Bad 27% § § Ve y good § Good Ave age Bad Ve y bad Bad Very Bad Ve y bad 29 .

Figure4.6 Yes it helps PWE to selling of the product and achievement on their targets.Did your productivity has increased? Very Good Good Average Bad Very Bad Ave age 26% © Good 14% Figure4. Is your customer are satisfied with your services? Very Good Good Average Bad Very Bad Char Ti le Ve y bad 10% Bad 8% © Ave age 12% ¨ Good 14% Ve y good 56% © Figure4.8 30 ¨ Bad 15% Ve y bad 12% ¨ Ve y good 33% . Q2. Q3.7 About 56% said their customers are satisfied with their services.

Rate the training given to you was.In total about 33% of PWE productivity increased Q4. Very Good  Good Ve y bad 4% Average Bad Very Bad Ave age 16%  Good 50% Figure4. Do you like to get training in interval of time? Very Good Good Average Bad Very Bad Bad 7% Ave age 14%  Ve y bad 13%  Ve y good 40%  Good 26% Figure4.  Bad 10% Ve y good 20% 31 .10 50% of the Trainees felt that training give to them improves there selling skills.9 Yes they like to be trained in interval of time Q5.


societies. By doing cold call for pureit water filter in the city we visited house. This product was introduced in a new segment focusing to the middle and lower middle class of people and there need of drinking purified water at a cheap cost thus this product do not requires any kind of electricity or gas or running water for purification. To advertise in city by posters and holdings near railway stations. SUGGESTION       Its need to focus on those areas where water impurities are maximum. As it is introduced a new segment in the market about 80% of the market is open for pureit water filters. flats etc for selling and giving information about the product which was of two types MO5 which was of Rs2000 and Auto fill which is for Rs3200 we learned about the direct face to face marketing the main purpose of this SUMMER TRAINING was to know about strategies and methods of direct marketing and to know about the methods working of the sales department. Try to get customer referrals in there referral. schools. Strategies of HUL selling were reaching to initial customers and to educate about the product and are base usage to the customer. hospitals and kiosk near this areas. Cold call is the process where PWE approaches to customers home and his working place to demonstrate the functions of the device and it usability in the day today life. 33 .After completing the summer training in sales and marketing from HINDUSTAN UNILEVER WATER DIVITION (PUREIT) doing sale by cold call around the Raipur city and it near areas I have come to know about how training to an employee PWE is necessary before going to field because of proper training and guidance given to me I have know about selling methods and customer behaviour in the present working scenario what are the demand of the customer and how to handle those demands and supply the necessary products to customer. To organise health camps in near the schools colleges. To organise social campaigns and to give demos in public areas and societies.

34 . As a company. Always cross tracks only at the designated crossing. Never enter or exit from a moving bus or train. Hence safety is considered as the top most priority in the culture. y y y y y y Never use mobile phone or hand free while riding or driving or crossing road.SAFETY IN HINDUSTAN UNILEVER ZERO INJURY. Never hang out or climb on the roof of the train or bus. y Both rider and pillion rider must wear ISI approved crash helmet whilst riding a twowheeler. Never consume alcohol before or while driving or riding a vehicle.Any person associated with or working on the behalf of HUL should not get hurt. HUL believes in safety first in all the aspects of work. Always walk on sidewalk or footpath. With respect to your work you shall be engaged in outdoor travelling and required to travel to and fro between home and workplace and also to and fro between safe water zones and the destination location for the purpose of ± y y y y y Delivery Demonstration GKB that is Germ Kill Battery delivery or component consumables services Delivery of coupons Attending customer. This is some of the safety measures and rules regarding travelling and walks on the road which every employee has to follow in the HUL. service complaints In brief the following points need to remembered by all the deputies and braking of the given safety rules may lead to disciplinary action.

QUESTIONNAIRE GENERAL INFORMATION NAME: ____________________________________________________________ ADDRESS: _________________________________________________________ _________________________________________________________ OCCUPATION: _____________________________________________________ CONTACT NO. Do you like environment provide her for training is? Very Good Good Average Bad Very Bad Q5. OJT (ON THE JOB TRAINING) is good for your training? Very Good Good Average Bad Very Bad 35 . The information given to you is sufficient to you? Very Good Good Average Bad Very Bad Q3.: _____________________________________________________ PER TRAINING QUESTIONS Q1. Do you like the process of training given to you by the trainer? Very Good Good Average Bad Very Bad Q2. Case study and demo given to you for your knowledge are sufficient? Very Good Good Average Bad Very Bad Q4.

Rate the training given to you was.Did your productivity has increased? Very Good Good Average Bad Very Bad Q4. Is your customer are satisfied with your services? Very Good Good Average Bad Very Bad Q3.GENERAL INFORMATION NAME: ____________________________________________________________ ADDRESS: _________________________________________________________ _________________________________________________________ OCCUPATION: _____________________________________________________ CONTACT NO. The training given to you help in selling? Very Good Good Average Bad Very Bad Q2. Very Good Good Average Bad Very Bad 36 .: _____________________________________________________ POST TRAINING QUESTIONS Q1. Do you like to get training in interval of time? Very Good Good Average Bad Very Bad Q5.

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