Everyone has heard the expression ³Failure to plan is planning to fail.

´ Nowhere is this statement truer than in PR Consulting. A good public relations plan will make the difference between an effective campaign and failure. The following is an example of a very basic but effective plan. Public Relations Plan for Center City Mission Center Problem to Be Addressed Funds are needed for necessary supplies, repairs to the building, payment of the mortgage on the building, and a salary for a director. More volunteers are also needed to expand program reach. Current Situation The Center City Mission is a faith-based, non-profit, non-government-funded center that reaches out to the residents on the east side of Boston. The Center provides help in areas of life skills training, such as job skills, job search and interviewing, personal budgeting, and tutoring for children. Center City has helped approximately 130 families since its inception in 2000, but without an increased volunteer base and additional funding the Center is limited in its outreach capacity. Description of Targeted Publics 1. Foundations 2. Churches and Associations 3. Individual donors 4. Health care providers Goal 1. To increase funding by a. $40,000/year ± director b. $10,000/year ± mortgage pay off of $75,000 c. $15,000 ± building repairs d. $10,000 ± computers and other supplies 2. Food bank donations 3. 25 Additional volunteers 4. Recruit health care providers for basic free medical care Objective for Each Public 1. Foundations a. Obtain Grants 2. Churches and Trade Associations a. Regular monthly financial donations b. One-time financial donations c. Regular food and staples donations d. Monthly food donations 3. Individual Donors a. Regular monthly financial donations b. One-time financial donations c. Recruit volunteers 4. Health care providers a. Recruit volunteers for monthly basic medical care

Number of committed volunteers by April 2010 4. Call pastors/directors to explain Center City and offer speakers 3. Hold annual appreciation dinner for donors and volunteers c. Churches and Trade Associations a. Individual donors a. Churches and Associations 3. Individual Donors a.Action Plan for Each Public 1. Hold annual fundraising events b. Foundations a. Health care providers a. Solicit regular monthly food donations as well as one-time donations iii. Funds collected by April 2010 2. This is difficult to quantify. Submit 25 grant applications 2. Solicit volunteer¶s b. Sent newsletters describing results of Center City efforts 4. Churches and Organizations a. Individual donors 4. Health care providers a. Hold regular breakfast meetings for health care providers to present Center City and recruit volunteers for a monthly free health clinic Communication Plan Publics 1. Annual funds committed by October 2009 3. Talk to local AMA for guidance on how to approach health care providers Media Strategies 1. Send regular newsletters to emphasize the effectiveness of the Center 3. Look into being a guest on local radio talk shows. Foundations 2. Hold annual fund-raising events c. develop a team of speakers to address at least two church in metropolitan Boston and one association per month i. Solicit regular monthly donations as well as one-time donations ii. Contact local reporters for feature stories in the local papers 2. . Number of health care providers committed to volunteering 5. Foundations a. Submit grant applications to 25 foundations in 2009 2. Address church and associations b. Budget Everything in this Public Relations Plan will be accomplished through donations and volunteer efforts. Increase in food bank. Health care providers Communication Strategies 1. Plan Evaluation 1. Press releases about fundraisers 3. Send regular newsletter with thank-you¶s from families that have been helped 4.

Monitor presentations a. it is just the beginning. Complete grant applications 2. a map to reaching your goal. Make adjustments as needed An Effective Public Relations Plan As you can see. Follow up mailings with phone calls 6. Compile list of churches in metropolitan Boston 3. . Get feedback from speaker¶s b. Prepare mailings to churches and associations 5. the public relations plan is very simple and basic. Design brochures and have them printed 8. Contact Boston branch of American Medical Association Feedback and Adjustment of Plan 1. Compile list of associations in metropolitan Boston 4. You can then use the plan to track activities and evaluate its results. You will build on this plan to develop your timeline and the details of each activity. This will give you a great beginning to a plan for success. However. Get feedback from pastors/directors 2.Plan Implementation 1. Prepare group presentation 7.

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