You are on page 1of 25

PROPOSAL

FESTIVAL
INDONESIA
DAFTAR ISI

Kata Pengantar
Ringkasan Kegiatan
Strategi Pemasaran dan Promosi
Paket Sponsor
Penyelenggara
KATA PENGANTAR
SEKILAS TENTANG
FESTIVAL INDONESIA

Festival Indonesia is the largest annual event organised by Indonesian Community, in


collaboration with the Consulate General of The Republic Indonesia in Perth.

By showcasing endless tourism possibilities, traditional art, culinary as well as commerce,


the festival intends to promote Indonesia’s cultural diversity to Western Australia.
Similarly, this event also serves as an instrument to enhance the special bond between
both countries.

We are and have always been persistent with our aim of promoting the beauty of
Indonesia as well as securing our relationship with Australia. However, due to the
unforeseen circumstances of last year’s Covid outbreak, we were left with the option to
make it virtual, to allow performers from both countries to display their talents.
Fortunately, the heavy restrictions in Perth have been lifted up, following a decrease in
the number of cases that has occurred. If all is well, we are looking forward to holding a
physical festival along the strip of Langley Park.

This year, we would do a special mission into our project. We will showcase the beauty of
Indonesia while streaming online with some artists impacted by COVID-19. All proceeds
will be donated to our chosen bonafide not-for-profit organisations in Indonesia to support
Indonesian heritage and cultural preservation.
The BIGGEST
Indonesian festival
in Australia "EXPERIENCE THE
Free Entry ARCHIPELAGO"
Area 30ribu meter persegi
Langley Park, Perth, WA Total pengunjung >25 ribu orang
Sabtu - Minggu
50 stall pariwisata dan perdagangan
16 – 17 October 2021
30 stall kuliner
20 x 10 meter panggung utama
4 x 5 meter panggung promosi
Workshop untuk > 600 siswa Australia
200 meter persegi kidzone
150 meter persegi cinema lounge
> 350 performers
> 250 volunteers,
WORKSHOP
(PELATIHAN SENI
& BUDAYA)

Terdapat puluhan sekolah di Australia


Barat yang memiliki kelas Bahasa
Indonesia.
Kami mengundang mereka untuk
memperkaya pengetahuan dan
pengalaman tentang Indonesia melalui
pelatihan aneka seni dan budaya yang
terstruktur dan menyenangkan.
Festival Indonesia 2021 juga akan tetap
merancang 5 jenis kegiatan : Angklung,
Wayang, Tari, Dongeng, Permainan
Tradisional.
PAMERAN
PARIWISATA

Indonesia begitu kaya akan potensi wisata dan budaya,


Hiking at Mount Bromo, Jawa Timur

Eco Tourism at Bandung Jawa Barat namun wawasan warga Australia Barat pada umumnya
masih terbatas pada Bali.
Dibukanya rute penerbangan baru yang
menghubungkan Perth dengan kota-kota di Indonesia
merupakan peluang emas untuk mendorong warga
Australia Barat berkunjung ke destinasi-destinasi lain.
Hiking at Pulau Komodo
Raja Ampat, Papua

Festival Indonesia 2021 mengundang pelaku wisata dari


Indonesia, seperti Pemerintah Daerah, maskapai
penerbangan, tour operator, pemilik akomodasi, dan
sebagainya, untuk berpartisipasi dan memperkenalkan
destinasi baru kepada masyarakat Australia Barat.

Diving at Parigi, Sulawesi Tengah


Surfing at Mentawai, Sumatera Barat
Festival ini juga didukung oleh Wonderful Indonesia.
WISATA KULINER

Terbukti di Festival Indonesia 2019 lalu


banyaknya pengunjung yang hadir demi
variasi kuliner Indonesia yang otentik
dan hanya dapat ditemukan di
perhelatan sebesar Festival Indonesia.

Wisata Kuliner mampu menarik ribuan


pengunjung hadir setiap hari dan
menjadi salah satu faktor penentu
utama kesuksesan acara.

Festival Indonesia 2021 melakukan


kurasi dengan seksama dan
mengundang para pakar kuliner
Indonesia yang berada di Perth untuk
INDUSTRI KREATIF
Festival Indonesia 2021 membuka kesempatan
kepada pelaku usaha, khususnya industri kreatif
yang berada di Indonesia maupun pengusaha
Indonesia yang berada di Australia untuk
berpartisipasi.

Dengan promosi yang intensif dan pengunjung


hingga mencapai 5000 orang per hari (data 2019),
diharapkan mampu membuka pasar dan kerjasama
baru dengan pelaku usaha lokal setempat.

Festival ini dapat membantu mempromosikan dan


memasarkan produk- produk Indonesia baik yang
sudah dipasarkan di Australia dan yang berpotensi
untuk masuk di pasar Australia.
SHOWCASE SENI
DAN BUDAYA

Di atas panggung seluas 200 meter persegi akan disajikan


berbagai pertunjukan seni budaya yang dinantikan pengunjung.

Selama 2 hari akan ada lebih dari 300 penampil berbakat


maupun profesional yang akan menunjukkan berbagai tarian,
musik dan lagu, instrumen tradisional, dan atraksi spektakuler
yang sebagian diantaranya langsung dihadirkan dari tanah air.

Keragaman seni budaya dari Sabang hingga Merauke dijamin


akan memukau seluruh pengunjung.

Selain itu di setiap stall, pengunjung juga dapat mencoba


berbagai alat musik khas daerah, berfoto dengan pakaian
tradisional, dsb.
FASHION SHOW

Di atas panggung seluas 200 meter persegi akan disajikan


berbagai pertunjukan seni budaya yang dinantikan pengunjung.

Selama 3 hari akan ada lebih dari 300 penampil berbakat


maupun profesional yang akan menunjukkan berbagai tarian,
musik dan lagu, instrumen tradisional, dan atraksi spektakuler
yang sebagian diantaranya langsung dihadirkan dari tanah air.

Keragaman seni budaya dari Sabang hingga Merauke dijamin


akan memukau seluruh pengunjung.

Selain itu di setiap stall, pengunjung juga dapat mencoba


berbagai alat musik khas daerah, berfoto dengan pakaian
tradisional, dsb.
FRINGE PROGRAM

KIDZONE &
SINEMA INDONESIA

Di area bermain anak ini akan diadakan permainan - permainan tradisional anak Indonesia yang
menarik dan menghibur pengunjung, seperti lomba makan kerupuk, lomba balap karung, bermain
congklak, dan sebagainya.

Selain itu Kidzone juga menawarkan gratis face painting, balloon twisting, permainan bouncy
castle serta berbagai aktivitas untuk anak-anak usia di bawah 12 tahun.

Kali ini FESTIVAL INDONESIA PERTH 2021 juga bermaksud memperkenalkan Indonesia melalui
film-film bermutu yang akan tayang di sinema terbuka bersuasana lounge.

Film terpilih ditayangkan dengan subtitle bahasa Inggris dan penonton akan mengenakan
headset khusus sehingga dapat menyimak film dengan baik dan tidak akan mengganggu sound
system dari panggung utama.
PRESS MEDIA SOSIAL STREET & BUS
PROMOTIONS
& EXPOSURES
CONFERENCE Publikasi melalui Facebook, ADVERTISEMENT
Mengundang berbagai media Instagram dan Youtube dengan Iklan yang diletakkan strategis di
mainstream (TV, Radio, Koran) konten menarik yang dirancang media publik seperti halte bus,
dan blogger yang terkait untuk menjangkau berbagai underground stations, baik space
bidangnya dengan agenda segmen masyarakat. indoor maupun outdoor,
festival. penyebaran flyer dibantu
Dalam acara ini juga akan Penyelenggara juga akan volunteer dari komunitas
ditampilkan teaser berupa berkolaborasi dengan blogger Indonesia dan pemasangan iklan
makanan maupun cultural maupun influencer. di sisi bus dengan cakupan area
showcase. luas di berbagai suburb Perth.
MEDIA CETAK
TELEVISI Pemasangan iklan di koran dan MEDIA ONLINE
Sesi interview maupun liputan majalah komersil (The West DI TANAH AIR
dari jaringan TV ternama Australian) maupun komunitas.
Meskipun festival berlangsung
(Channel 7 dan 9).
di Perth Australia, namun
MEDIA ONLINE publikasi di tanah air juga perlu
RADIO AUSTRALIA dilakukan. Penyelenggara

Iklan maupun sesi Artikel, iklan mapun interview mengundang beberapa media
interview. Intensif selama satu bekerja sama dengan mainstream untuk menjadi
bulan menjelang hari-H di radio Indomedia dan Community media partner.
SBS, Nova, Mix dan Hit FM. News.
SITE PLAN

subject to City of Perth


Approval
PREVIOUSLY ON
FESTIVAL
INDONESIA 2020

Siaran langsung dari Vision Studios, Victoria Park WA yang


menggabungkan berbagai pertunjukan langsung dari
Indonesia, Perth, Adelaide, Canada, Qatar, dan Malaysia.

Total jangkauan dari seluruh saluran saat September


2020: sekitar 10 000 (dua kali lipat lebih dari ekspektasi)

Live Performances dari komunitas Indonesia di Perth


18 online store makanan khas Indonesia.

22 Live stage performers dengan artis lokal dan


internasional.
PROMOTING
FESTIVAL INDONESIA 2021
TO WESTERN AUSTRALIAN

BE OUR SPONSOR
SPONSORSHIP PACKAGE
CROWN
$25,000

BENEFIT INCLUDES :

Exclusive sponsorship - Only ONE major sponsor will be selected for Festival Indonesia 2021.

Dedicated Name Right as the exclusive Major sponsor of the Festival


( Festival Indonesia brought to you by “ Major Sponsor”)

• Up to 10 complimentary festival delegates with VIP access only • XXXL size Logo in Business Stage
seating during the opening ceremony. • XXXL size Logo in Organizer T-Shirt
• Up to 3 Prime Commercial stalls available for Major sponsor • XXXL size Logo in Backdrop Photo
• 2 VIP Free Parking per day • 2 pages Corporate Profile inc the Booklet Program
• XXXL size Printeg Logo on all featured FI Perth 2021 Main Gate Walls
• 30 mins entertaining promotions session in Main Stage everyday • Logo in Audio Visual Advertisement for Social Media (Facebook & IG)
• Mention in Welcome and Closing address by MC • Logo in Audio Visual Advertisement FI Perth 2021 Youtube & Website
• 30 second Video Corporate Advertisement during Break session • XXXL size Logo in Graphic Advertisement for Social Media (Facebook & IG)

in main stage, once every hour. • XXXL size Logo in Graphic Advertisement in Newspaper

• 2 x 60 mins everyday promotion session in Business Stage • Company’s product/service mentioned in Radio when FI Perth 2021 online

• XXXL size Logo featured on the Main Entry Gate • XXXL size Logo in the Backdrop during Press Conference

• XXXL size Logo in Main Stage • XXXL size Logo in every printed Flyers & Posters
SPONSORSHIP PACKAGE

TITANIUM
$10,000
BENEFIT INCLUDES :
• 5 (Five) complimentary festival delegates with VIP access only seating during the opening ceremony.
• Up to 2 Commercial stalls available
• 2 VIP Free Parking per day
• Mention in Welcome and Closing Address by MC
• 30 seconds Video Corporate Advertisement during the break session in Main Stage, 3 (three) times a day
• 2 x 40 mins - Everyday Promotion Session in Business Stage
• XL size Logo featured on the Main Entry Gate
• XL size Logo in Main Stage
• XL size Logo in Business Stage
• XL size Logo in Organizer T-Shirt
• XL size Logo in Backdrop Photo
• 1 Page Corporate Profile in Booklet Program
• XL size Printed Logo in all featured Festival Indonesia Perth 2021 Main Gate Walls
• Logo in Audio Visual Advertisement for Social Media (Facebook & Instagram), Youtube Channel and Website
• XL size Logo in Graphic Advertisement for Social Media (Facebook, Instagram) and Newspaper
• Company product/service mentioned in Radio when Festival Indonesia Perth 2020 online
• XL size Logo in the backdrop during Press Conference
• Xl size Logo in every printed Flyers & Posters
SPONSORSHIP PACKAGE

PLATINUM
$8,000
BENEFIT INCLUDES :
• 3 (three) complimentary festival delegates with VIP access only seating during the opening ceremony.
• Up to 1 Commercial stalls available
• 1 VIP Free Parking per day
• Mention in Welcome and Closing Address by MC
• 30 seconds Video Corporate Advertisement during the break session in Main Stage, Twice a day
• 2 x 30 mins - Everyday Promotion Session in Business Stage
• L size Logo featured on the Main Entry Gate
• L size Logo in Main Stage
• L size Logo in Business Stage
• L size Logo in Organizer T-Shirt
• L size Logo in Backdrop Photo
• ½ Page Corporate Profile in Booklet Program
• L size Printed Logo in all featured Festival Indonesia Perth 2021 Main Gate Walls
• L size Logo in Graphic Advertisement for Social Media (Facebook, Instagram) and Newspaper
• L size Logo in the backdrop during Press Conference
• L size Logo in every printed Flyers & Posters
SPONSORSHIP PACKAGE

GOLD
$5,000
BENEFIT INCLUDES :
• 2 (two) complimentary festival delegates with VIP access only seating during the opening ceremony.
• 1 (one) Commercial stalls available
• 1 VIP Free Parking per day
• Mention in Welcome and Closing Address by MC
• M size Logo featured on the Main Entry Gate
• M size Logo in Main Stage
• M size Logo in Business Stage
• M size Logo in Organizer T-Shirt
• M size Logo in Backdrop Photo
• ½ Page Corporate Profile in Booklet Program
• M size Printed Logo in all featured Festival Indonesia Perth 2021 Main Gate Walls
• M size Logo in Graphic Advertisement for Social Media (Facebook, Instagram) and Newspaper
• M size Logo in the backdrop during Press Conference
• M size Logo in every printed Flyers & Posters
SPONSORSHIP PACKAGE

SILVER
$2,000
BENEFIT INCLUDES :
• 1 (one) complimentary festival delegates with VIP access only seating during the opening ceremony.
• 1 (one) Commercial stalls available
• 1 VIP Free Parking per day
• Mention in Welcome and Closing Address by MC
• S size Logo featured on the Main Entry Gate
• S size Logo in Main Stage
• S size Logo in Business Stage
• S size Logo in Organizer T-Shirt
• S size Logo in Backdrop Photo
• S size Printed Logo in all featured Festival Indonesia Perth 2021 Main Gate Walls
• S size Logo in Graphic Advertisement for Social Media (Facebook, Instagram) and Newspaper
• S size Logo in the backdrop during Press Conference
• S size Logo in every printed Flyers & Posters
$18,750 $66,750
FI 2020 COST FI 2021 BUDGETED COST
SPONSORSHIP PACKAGE

NON-MONETARY
SPONSORSHIP
There are more options to support Festival Indonesia 2021.
Each kind will be valued and provided benefits during the event.
We are open for detailed discussion on this matter.
We'll ensure every sponsors will have exposures accordingly.
Here are some example :
• Sponsoring our area and own the naming right. e.g : • MEDIA PARTNERS
Kidzone is brought to you by "sponsor name".
• Available area/zone for naming right: • Sponsoring merchandise productions.
⚬ Kidzone • Sponsoring volunteers' meals.
⚬ Gates • Accommodations
⚬ Cinema Lounge • Transportation (s)
⚬ Prayer Room • Sound Systems
⚬ Food Village • etc
PENYELENGGARA
PEMBINA
DEWI GUSTINA TOBING
Konsul Jenderal Republik Indonesia
di Perth, Australia

PELAKSANA
KREASI INDONESIA Inc.
Organisasi non-for-profit,
pelaksana Festival Indonesia 2019 - 2021,
Kreasi Indonesia 2017 & 2018.
HUBUNGI
KAMI
Firdaus
Event Director
+61 435 856 688
Dyonisus A. Ivan Dewantoro
Sponsorship
+61 457 142 696
S. Kyra Adisty
Media & Promotions
+61 452 274 053
Maria Augustine
Booth Stall
+61 411 601 632
Find Us Online @ Email
festivalindonesiaperth@gmail.com

Facebook
@festivalindonesiaperth

Instagram
@festival_indonesia_perth
#FIPerth2021

Website
W www.festivalindonesiaperth.com