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*EMBARGOED UNTIL 5/21 5AM ET*

In Response to White House Call to Action, Dating Apps Launch New


Efforts to Encourage Vaccinations

Tinder, Hinge, Match, OkCupid, BLK, Chispa, Plenty of Fish, Bumble, and Badoo to
create badges displaying vaccination status and offer vaccinated Americans free
premium benefits

In support of President Biden’s goal of getting 70 percent of adults at least one shot by
July 4, the largest dating apps in America will launch new features to encourage
Americans to get vaccinated. These companies join organizations across the country that
have answered the President’s call by stepping up and offering incentives and
information to help Americans get vaccinated.
Today, dating apps are announcing that they will offer a variety of features such as:
• Badges showing vaccination status
• Access to free premium content like boosts, super likes, and super swipes for
vaccinated people
• In-app promotions and links to vaccines.gov or the text code for users
• Filters so individuals can see individuals who have been vaccinated

According to research from OKCupid, people who are vaccinated or plan to get
vaccinated receive 14% more Matches than people who don’t plan to get vaccinated.
Specific actions by dating apps will launch over the next several weeks, including:

• Tinder: Members will be able to add stickers to their profile including “Getting
Vaxed” or “Vaccines Save Lives.” And vaccinated users will have access to free
premium content like a “Super Like” to help them stand out among potential
matches. Tinder will also launch a “Vaccine Center” with a suite of resources to
education and connect users with their nearest vaccination site. Tinder is the
world’s biggest non-gaming app.

• OkCupid: Daters will be able to add an “I’m Vaccinated” profile badge and be
featured within OkCupid’s “Vaccinated Stacks,” a new matching system that lets
users search by vaccination status. Vaccinated people will also receive a free
“Boost” to move their profile to the front of a daters’ stack. The campaign will
begin on May 24 and will continue to help daters “Match on What Matters.”

• Bumble and Badoo will enable all U.S. customers to add a "vaccinated" badge
to their profiles. In addition, Bumble and Badoo will give vaccinated users
complimentary credits for premium features such as Spotlight and Superswipes
across both apps. The apps will also leverage their network of influencers to
amplify the need to get vaccinated as part of a push this summer.
• BLK will add a new “Vaxified” profile badge for singles to show their support in
ending the COVID-19 pandemic. When vaccinated individuals add the badge to
their profile, they will receive a free “Boost” on the app to be one of the first
profiles seen by potential matches. The features will launch on June 1. BLK is the
largest dating app made for Black singles.

• Chispa will add a new “Vacunado” profile badge for Latinx singles to show their
support for ending the pandemic. Vaccinated individuals who add the badge will
get a free “Boost,” making them one of the first profiles to be seen by their
matches. The feature will be available starting June 1. Chispa is the largest dating
app for Latino singles in English and Spanish.

• Hinge: Hinge will encourage users to share their vaccination status on their
profile and give vaccinated users a free “Rose,” which is premium content that
indicates to other users that they’re especially excited to get to know them. As the
dating app “designed to be deleted,” Hinge is focused on helping its community
get back out on dates and in safe relationships.

• Match: Members will have the option to add a new “Vaccinated” badge to their
profile to display their vaccine status, with vaccinated Americans getting access to
a free “Boost” to help them stand out on the app.

• Plenty of Fish: Members will be able to add an “I Got My Shot” badge to their
profiles in early June. Those who participate will receive 20 Live! credits to use
on the Plenty of Fish Live! streaming feature. In the spirit of Plenty of Fish’s
mission to create low pressure dating experiences, this campaign will provide
members with one less question to ask so they can start building meaningful
connections.

More than 60% of U.S. adults have gotten at least one vaccine shot. It’s easier than ever
to get vaccinated, with more than 80,000 locations with vaccines and 90% of Americans
live within 5 miles of a vaccine. Find out more about where to get vaccinated by visiting
Vaccines.gov or texting their zip code 438829.

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